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4 You Write Us J Pharmacy's future I shuulcl like t<> cc>mment cm Your article. "Why 2 Uwners Became Em}>lt,} ee•.., I sincerely 1>elieve that the future of 1>harmac\ lie~, not in the discount chain operation. lntt in the indel>en- clent o}>eratifm. I, it not true that in nl,<t areas the pharmacists that leall\- have the hest interest ut 1>harniacy at heart-anrl work 1>r>tl: in their cnnimunitie~ as civic leaders ancl in their 1>rc>fessit,nal r>rganiza- tio>ns ]m,mn;ing hharma°y-are in- dependent pharmaci_,ts ' This is very true in my state an<t in my contnnu;itx . \'t'hatever cuntrihn- tinn~- the cliscutmt chain~, in nty state make tu l,h,-:rniac\ are so nominal that tht-N- are usually lt>st in the mi(1<t of full-1>ag~e non-1>rofes-;ir>nal newsl>al>er advertisement,. Ii it i-s true that the future of 1>h'mi;acy lies in the chain ( cli, cntnlt i t>l>eratit>n, Nve may a~, a•ell chanre 1>rt>ie.,it>n~., because 1>har- nr~; ~W ill no longer he a 1>rufessinn. CttAxLES \l. \VFST, k.1'h. Ratanauph Phruntar>, Littlr- Rork. .9rF.. Valuable reference source I have rearl vt>ur recent article "The Latest in Cancer Chemother- al>y" with great interest. In fact, m\* interest .N,a5 prol,aLly cnm- pounded due to the fact that Nce are planning a continuing education seminar which will focus on the role of the pharmacist in the detection and treatment of cancer. A part of the proposed seminar will be devoted tu a discussir>n of cancer chemotherapy. In view of the fact that )•our article, which al>- 1>earerl in the August 10th issue of A\1 EH] CA:: 1)Rl'GrIST, cc>ntains such a concise listing of chemothera- For additional letters to the edi- tor, turn to page 96, i ia i ~ I"I I i III AMERICAN DRUGGIST 0 September 7, 1970 heutic agent~. we would lilce to use thi~, article as a reference source. Specifically, 11 believe this article can serve as a source of information for the program participant~ during the discu~sion period. Again, ma\ I congratulate you rm the excellence of \-entr article. H E. Rt k. 1I A:<Assr., J x. Assistant to the Dean. College ol Pharntar}, I nit ersiti ol lllinuis at Thr- 1lediral (.rnter, Chirat'o Customers' preferences After readinr -aur Editur's N `ote1>uc>k. in which \•r>u discuss why cu,tomcrs prefer one drug store o'ver another, I thought you might be intere,tetl in knowing that ftar trl. \I.13.A. at New York l'ni- versit%, in Iy5S-~y. Iwrt>te a thesis fntitled, "Factr>r,, That Influence The Consumer tielectitm Of A Par- ticular Drug titure ',Fur I'rescrip- tinns." I tt~,ecl the traelin;; area around tn\ father'., drul; .tt)re in Trentun, \J. JI\ study wa~~ priniaril\ con- IN THIS ISSUE Rx Prices In Ads?: Justice Dept Antitrust Division wants restraints on Rx price competition eliminated. Page 16. Ruggiero's New Job: PMA hires Duquesne dean to improve liaison with pharmacy's "grassroots." Page 23. Massachusetts Dilemma: Does new law allow pharmacist to dispense any brand, regard• less of what was prescribed? Page 18. When The Bank Failed . . . . . . druggists in Eatontown, N.J. gained new charge customers. Page 26. ith d i d i d to eterm ng rug s cerne w n re shol>1>er~,' huying hahit, and atti- Chain Personnel Policies: tucle'. I sent ottt 1,00J tluestiun- naires and received 28it rel>lie,. The six rnurst i1na1o,N,rtlnt factio;'r« in order of iilll»>.rtance, were : APhA president Whitten asks NACDS to survey members' prac- tices re pharmacist employees. Page 2&. Ctmil>etent an<1 prompt 1>er>on;ll service. Need A Homemaker?: Confidence in 1>harmacist. Ten•fold expansion set by Up- Cleanline,s (tf store john subsidiary that supplies . Cunfidence in store. I)elivery service. health aides-from nurses to cooks. Page 38. Fritnclly and cmirtetnt, lttnus- l:here. Convenience c>f lt>catinn, which wa. labeled "ct>nvenient to hnttse" in m\- surve\, w,l. 13th. Ctmve- nienco: of htmrs t>llen \va,~ 10th. In- te•rertinl;ly entnlgh. charge accottnt~ were numhe'r 211 in my survey. I nciclentall\. vutu' new fi>rm;li On The Cover: Greeting Cards RxMen Use ...... ... 58 The Store With a Hearth :.......... 78 In Defense of Cigarettes ........... 83 THE NEXT ISSUE Black Cosmetic Market: and expanded coreral;e t>f the dru- field makes .•t>ur lna};;Izine a Nvel- cnnle arrival at this store. NT\('1{NT K. Llil- Lre's 1'harnYar l, Ttenrott, .1',,{. Special report will tell why the business in products for Negro women is growing. I I /nterpret,n; 11, N, ,•. • 3