Tobacco Documents Online

You wrap your reputation around the products you dispense. Your reputation goes on the line every time you fill a prescription- with patients and with physicians alike. You know that seemingly minor differences in method of manufacture-the size of the particle, the excipient used, the character of the gelatin capsules, solubility, disintegration rate-all can make a crucial difference in therapeutic effectiveness. Your professional judgment tells you ... when it comes to your customer's health (and your reputation), you want to dispense the best. ELI LILLY AND COMPANY • INDIANAPOLIS, INDIANA 46206 ,SPER PHARMACY ;,AN ST • INDIANAPOLIS. IND 846 7966 ' II I I pl' I . 2 • Interpreting /he News AMERICAN DRUGGIST • September 7, 1970

a American Druggist FOUNDED 18-1 Publrshed fortn ghtiy by The Hearst Corporat on RICHARp E BERON pres,dem At 224 West 57th St., NYC 10019 •(212) 151•5020 Ust n~•s •ao~ess io+ an comma~~caa•o~s a~o to, posrmasre• nobces o' ande-ereC cop- THE COVER Happy but tired, the Christmas shopper will be happier and less tired if she uses the convenient drug store as gift headquarters. For a wealth of ideas to help you get ready for the holiday season now, see pages 57 and 67. Photo courtesy Bemis Company. CONTENTS: Sept. 7, 1970 VoL. 162, No. 5 Sections Interpreting the News ................ 16 Pharmaceutical Science .............. 45 Rx Dept Operations .................. 58 Marketing Trends _ .................. 67 Buying Gulde . . .............. . . . . . . 91 Departments Ad Index ........ 96 Blue Book ...,... 94 FDP Recalls, 0K's. 80 Money Counts .... 8 New Deals ......, 92 New Displays .... 93 New Products .... 92 New Research .... 57 New Specialties .. 57 Physican Viewpoint 4 Rx Ad Copy ...... 49 Side Effects ..... 64 Straight Talk .... 15 Teleflashes .,..... 1 Industry Grams 41 Product Grams . 91 TeleCosmettcs . 89 TelePharmedics , 47 TeleTrends ..., 71 Washington ...... 13 What's Coming ... 23 You Write Us ...3, 96 STAFF Stanley Siegelman .........,Editor-In-Chief Dan Kushner ...................... Editor Richard E. Deems ............... President Robert A. 0'Malley .............. Publisher Contributing Medical Editor: Dorothy Sved, M.D Pharmacy: Harry Goldstein, editor; Wm. Storck News: Dana Wlckware, editor; Leon Gruberg Cosmetics/Toiletries: Ethel Malvtk, editor Res.arch: Reuben Feierman, editor Art: Earl Carver, director; Steve Galatotls; Lucille Glacomazza Readers' Service: Lorraine Rice Editorial Aides: Dorothy V. Curran, Patricia Heller, Mary Biagi, Evelyn Hochmann Washington Columnist: Robert F. Steeves Financial Columnist: Robert S. Rosetsky • AMERICAN DRUGGIST rs pubhshed forlniehtly by The Hearst Corporatwn, R-chauo E Berlin. president Geor;e Hearst. vrce presldent. Richard E peems, presroent of maeatlnes, John R Mdler_ eseauUve rice president of rnapnnes, Raymono 1, Mersen, Rnior vict presidenl of maearmes, Wdlum S CampbUl, vice presrdent of maaannes, Albert A Rachm, v¢e presi~ denl and duecter o/ urculatron, Roberl A D'Mauey, Wce pres, dent for Amerrcan Druetlsl, Frank Massi, eseculrve wce pressdenl an9 treasurer. Harvey L Upton, secretary • Subsenptron prices U.S A $11 a ynr, sine4 copy SOt. Canada $12 hn Amerncan tountrnes Sl2 otherforeian countues $15 • g. 1'f70 by'T~he Hors1 earpora~ron Air rqhts resetveo Controlled eIrcotatlon aoetye pId at trlttot, Conn., and ~ontlac, III. r TELEFLASHES In order to minimize risk of amphetamine abuse, Lederle is putting into effect, on its "Dexa-Sequels" a full refund policy for patients "rbo, for medical reasons, cannot continue rith the medication." Pharmacists will issue the refunds and will be re- imbursed by Lederle. The merger plans of Parke, Davis and Warner-Lambert have now reached the stage of approval, by the directors of both companies, of a definitive agreement under which each Parke, Davis shareholder will get 0.4428 shares of Warner-Lambert common stock for each common share of P-D. Warner- Lambert shareholders vote on the transaction Oct 2...Parke, Davis shareholders on Oct. 23.  The version of the omnibus drug control bill finally cleared by the House Commerce Committee requires pharmacists to include a notation on abuse product prescription labels that "it is a crime to transfer the drug to any person other than the patient".  Issuing a revision of its welfare drug formulary, Pennsylvania's welfare dept said use of the listed drugs is not being made mandatory because•"voluntary prescribing of formulary drugs has increased steadily and now accounts for approximately 90 %" of all welfare prescriptions. The Proprietar Assn has declared that FDA's proposals to dictate the nature of "cents off" promotions would force an end to such promotions. The PA says also that the proposed rules are illegal.  Bristol-Myers was first, and American Home Products second, of 21 drug and cosmetic companies included among the 125 top national advertisers in 1969, according to Advertising Age. Occidental Life Insurance Co is preparing new application forms which specifically ask if the prospect uses marijuana or LSD. If yes - noinsurance. AMERICAN DRUGGIST • 1

Get These AQUAVELVA Gifts BACKED BY MASSIVE ADVERTISING SUPPORT Three individually packed trays for greatest flexibility of display. PRE-PACKED DISPLAY DEAL #8038 % DISPLAY ALLOWANCE (OFF FACE OF INVOICE) COST: $'"l89O PROFIT: $3e 95 (Inc1.10% Dlsplay AIlow.) PRE-PACKED COUNTER DISPLAY DEAL a8039 3 PROVEN WINNERS FOR MASS DISPLAY AND FAST SALES! For Big Christmas Sales! ~ AQUA VELVA Aft.r SFa:ve Smart S.t 0 AQUA VELVA Spray Fragrance Smart Sat 0 AQUA VELVA "Horrte and Away" Smart Set An ovanwh.Iming suceess last Christmas Nrw Pocket-size Spray Fragrance can be used New...P.rfect Gift of loe Blue After Shave and Anytimef Anyplace! Anywhere! Ice Blue Spray Fragrance ~o DISPLAY ALLOWANCE (OFF FACE OF INVOICEI 45 YOUR COST: $2C171 YOUR $1~ 90 OaG 5% L4aµ>,y ANwasncd PROFIT: ,11 Ct1WAtiWB: 6 SETS *6036 Owml:z io..d) tPr, oz AQUA VELVA 4 SETS #` 8041 wwn s3.m wcN 3 SETS A!8042 cw.tau st.ao acm Atta Shavs: Ice Blus. R.dwood, ai oz. AQUA VELVA Spray Fragrances; 4 oz. AQUA VELVA After Shave, Ica Blua Frost Lima, iMWnthol fMist Ice Blua, Redwood, Frost Lima 9i oz AQUA VELVA Spray Fragranca, Ioa Blue ~o DISPLAY ' ALLOWANCE (OFF FACE OF INVOICE) New Exciting $123 Impulse Item AQUA VELVA 1~: oz. Ice Blue After Shave and 14 oz. fce Blue AQUA COLOGNE ~ ~fo DISPLAY ALLOWANCE (OFF FACE OF INVOICE) DEAL *8040 • CONTAINS 12 PCS.  DEAL *8044 • CONTAINS 12 PCS. YOUR COST: $jM~'j0 YOUR $"26 YOUR COST: $950 YOUR $526 wKl sx a,vt~y uw.a,w PROFIT: v Onel. 5% 04p1q Allaqnn) PROFIT: 6 OZ. AQUA VELVA ICE BLUE GREETING CARD GIFT BOX o 9; . W THE J. S. WILLIAMB COMPANY, INC., 767 FIFTH AVENUE, NEW YORK, NEW YORK 10022

G 0 9 r 3~. .i fd. ~J . . ~.r..- - +~h»+~ ,-~ r 4, , srr~ a~;t ~~./11y7^ .I~ ~ $ a V K...~~ r, . 41 i - 1 SEPTEMBER 7, 1970 N. ? 50 CENTS 4 e i )av ~ w '~ ' f" ~ . Shopper-Now! Get Ready For tfie Chr~stmas ~ Greeting. Cardsi RxMen: Use