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Council for Tobacco Research

New Razor Blade Introduced on West Coast the Retail Tobacconist [St Reports on Introduction and Marketing Campaign of New Razor Blade]

Date: Jul 1970
Length: 1 page
11314198B
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Depository Date
30 Sep 1996
Type
SCIENTIFIC ARTICLE
Request
37(B)
Master ID
11314193-4200
Related Documents:
Named Person
Retail Tobacconist
Amer Safety Razor
Look
Life Magazine
Box
212
UCSF Legacy ID
xsg6aa00

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Millions Hear Cigars Praised On The "Tonight Show" On a recent night the ten mil- lion viewers of NBC's "Tonight Show" watched a statuesque blonde walk onto their screens. After some opening pleasantries with comedian Bob Newhart. who was subbing as master of ceremonies for vacationing Johnny Carson, the gal went into an articulate dissertation on types and styles of cigars. For the lovely and well-spoken r, • The Gaslight Club's Nancy Wack- tcr strikes an appealing pose toith a new-/ound friend. This eye-catching misr appeared on NBC's "TONIGHT SHOW" on behalf of the Cigar Ineti- tute'a recent selection of leading hat check girls. young lady was Nancy Wachter who, last March 18, was selected as one of the six leading hat- check girls in New York City's leading restaurants by the Cigar Institute of America. In making the awards to Miss Wachter, who is from the famed Gaslight Club, and to the other five young ladies (representing the Bilt- more Hotel, L'Etoile, Sardi's, the Rainbow Room and Le Madrigal) Ted Cott, the Insti- tute's executive director ex- plained that knowledge of cigars was a basic criteria. During the seven minutes in which she appeared on the popu- ular evening show, Miss Wach- ter dwelled on the new shapes and sizes of cigars. She told of the increased use of the product by the young men on the way up and also noted that more women are smoking cigars today. A bonus to Miss Wachter's TV appearance came the following day when Earl Wilson, whose column is syndicated to more than 300 newspapers in the United States, ran her picture and described her as the tall, beautiful Gaslight Club repre- sentative who was "chosen for fame by the Cigar Institute." Cigaretfes' Effect On Health Disputed. .. (Continued from page 5) Ci.arance of Material from th. Lung 24. The overall rate of clear- ance of radioactive tagged dusts from the lungs of rabbits was not affected by smoke inhalation. If mucus flow was slowed down, some other clearance mechanism was apparently speeded up. 25. Animal studies showed that mobilization of macro- phages, so-called scavenger cells in the deeper parts of the lung, was stsmtYated bty sattalce tulnale- tion. These cells dispose of lung debris. uk.r 26. A series of Council-sup- ported studies showed that smoking did not affect the physi- ological and biochemical ma- chinery believed to produce ulcers. Smoking and Prrrpaancy 27. A study of more than 16,000 pregnancies showed that smoking mothers had slightly smaller babies than nonsmoking mothers, but there was no sig- July 1970 nificant difference with respect to the incidence of stillbirths, abnormalities or birth complica- tions. Breast feeding was equally successful in both groups. New Razor Blade Is Introduced On West Coast Face-Guard, a specially de- signed double edge blade 'which reduces nicking and cutting by 80 per cent, has been introduced by the American Safety Razor Company in major West Coast markets. The blade is super chrome stainless steel and is fitted with a specially designed Teflon- coated protective ahield. The shield, which is called Safe-T- Guard, is thermo-bonded to the blade and positions the blade to the face so that it cuts hair- not skin. Face-Guard is being intro- duced in California, Oregon, and Washington, and is being supported in a strong advertis- ing campaign in Look and Life magazines and major West Coast dailies and on network television. If you missed getting your share d Tall N'Slim big sales increases... Comes July, Tall N' Slim will be seen in full color in all the right places: Playboy, Esquire, Sport, Sports Illustrated, Ebony, Popular Mechanics, Mechanix Illustrated and Outdoor Life. With all that advertising pius its own 100mm length, low nicotine and charcoal filter, who knows what can happen to your sales of the fastest-growing little cigar? So order and reorder. Get set for new demands on Tall N Slim, regular and menthol. aNQW ttata TcD.cco tbvmp.ny. 300 w.mt ruMO+w awmu., ®r.+mMch. Cono.cticut 0600. 7

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