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C The Social Science Reporter ites you to attend its SECOND ANNUAL SOCIAL SCIENCE SEMINAR Wednesday, March 2 A.M. to 4:30 P.M. o Room, Fairmont Hotel San Francisco R.S.V.P. DAvenport 3-7384, or 310 Linfield Drive Menlo Park, California

PROGRAM Moderator: DR. REx F. HARLoW, Editor and Publisher, The Social Science Reporter Reporter: MR. GoRDorr Gzn, Assistant Director, Stanford Coun- seling and Testing Center, and Acting Professor of Applied Psychology, Graduate' School of Business, Stanford Uni- vers%ty. MORNING SESSION-9:30 to 12:00 External Corrcrnrc•rcicatiorxs Discussion Leader: MR. REGINALD H. BTGGS, Vice-President, The Emporium Capwell Company, San Francisco Panel Members: MR. JAMES DAY, General Manager, Television Station KQED, San Francisco DR. CLYDE K.LucxHonN, Professor of Anthropology, and Director, Russian Research Center, Harvard University, Cambridge DR. PAUL LAZARSFELD, Professor of Sociology, and Bureanu of Applied Social Research, Columbia Uni- ew York MR. SCOTT NEWHALL, Executive Editor, San Fran- cisco Chronicle, San Francisco LUNCHEON-1:2:15 to 1.30 (No head table; no speeches) AFTERi~l'fJ©N. SfaSST0iw1-=--2: 00 to 4: 30 Internal Communications Discussion Leader: MR. ROBERT A. HORNBY, Executive Vi.ce-Presi- dent, Pacific Lighting Corporation, San Francisco

Panel Members: DR. Aa,Ex BAVELAS, Professor of Psychology, Massachusetts Institute of Technology, Boston MR. J"ur.Es DUNDES, Sales Manager, Columbia Broad- casting System, San Francisco MR. GEORGE C. TENNEY, Regional Vice-President, Mcµ Graw-Hill Publishing Company, Inc., San Francisco DR. DALE YODER, Professor of Economics, and Direc. tor, Industrial Relations Center, University of Minnesota, Minneapolis SEMINAR INFORMATION Purpose; This seminar will give Bay Area business and industrial executives an opportunity to meet and talk with some distin- guished social scientists. These scientists possess a store of scientific knowledge and research on how to cope with the perplexing communications problems that beset management today. In exchanging ideas and measuring methods and values, business leaders and social scientists will come to understand each other better, and benefit accordingly. Theme: The theme of the seminar will be communications. The morning session will be devoted to a discussion of external communications-of a business with the public, its commu- nities, the schools, the government, etc.; the afternoon ses• with internal comm,unications•---o:f a business with its employees, stockholders, suppliers, and the like. Communi- cations problems and needs of business and industry will be presented by members of the audience to the'social scientists, on a questioan~and-answer basis, for analysis and discussion. There will be a free exchange of "news and views" among all who are present at the seminar.

Panel Members: Last summer the Ford Foundation established, on Stanford land near the University, the Center for Ad- vanced Studies in the Behavioral Sciences (the grant was $3,500,000 ). Thirty-six of the finest sociall science scholars in the land were made Fellows of the Center and are now carrying on scientific study and research there. They have been drawn from colleges and universities throughout the nation. Three of them-DR. LAZARSFELD, specialist in pub- lic opinion analysis and measurement, especially the voting habits of people; Dtt. KLUCKHOHN, specialist in anthropo- logical studies of societies and community communications; DR. BAVELAS, specialist in group dynamics and employee communications-with DR. YODER, specialist in industrial communications, were engaged to serve on the panel for the seminar. Sitting with them will be the Messrs. DAY, NFw• HAT.L, DUNDES, and TENNEY, specialists in radio, television, and the press. Presiding over the panels will be management executives PxcGs and 1-loxNsx. Value o j the Seminar: The sessions will be pleasant and stimulat- ing, serious and purposeful. An attempt will be made to bring out in the discussions ideas and information, ways of think- ing and doing things, that will have much practical value for business management. Those who attended last year's semi- nar say they had a good time and learned much at the same time. Enrollment: By invitation only (limited) Fee: $25.00 an enrollment (includes cost of lunch)