Brown & Williamson
Research, Development, and Engineering Product Portfolio
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- Date Loaded
- 24 May 1999
- Attachment
- 75246
- Type
- MRPT, MARKETING REPORT
- AGEN, AGENDA
- DRAW, DRAWING
- MEETING MATERIALS
- GRAPHIC
- REPORT
- AGEN, AGENDA
- Request
- H80
- Named Person
- X/Imp
- A, P.L.
- B, H.G.
- C, B.B.
- C, D.V.
- Deines, W.H.
- E, J.W.
- F, K.A.
- F, P.R.
- M, A.
- Reynolds, M.L.
- Riehl, T.F.
- Scherer, R.P.
- S, D.L.
- X/Food And Drug Administration
- X/R.J. Reynolds
- X/Philip Morris
- X/Ecusta
- X/Schweitzer
- X/Lorillard
- X/Bat Southampton
- X/Bat Hamburg
- X/Molins
- X/Diamond Shamrock
- X/Chisso
- X/Kimberly Clark
- X/Rapaport
- X/Us Department, O.F. The Treasury
- X/Celanese
- X/Reemtsma
- X/3m
- X/Ici
- A, P.L.
- Copied
- W, R.W.
- B, H.E.
- D, J.F.
- E, J.W.
- Gordon, D.L.
- G, H.C.
- S, D.L.
- B, H.E.
- Characteristic
- CONF, CONFIDENTIAL
- MARG, MARGINALIA
- Author
- Litzinger, E.F.
- Litigation
- 10004026
- Recipient
- Gordon, D.L.
- Brand
- Barclay
- Belair
- Checkerboard
- Cougar
- English Ovals
- Fact
- Flair
- Hallmark
- Kool
- Lyme
- Phoenix
- Richland
- Satin
- Seventy
- Suedes
- Viceroy
- Virginia Slims
- Winchester
- Winston
- Zagal
- Belair
Document Images
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RESTRICTED
RESEARCH, DEVELOPMENT, AND ENGINEERING
PRODUCT PORTFOLIO
E. F. Litzinger
January 19, 1984
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CONTENTS
PRODUCT CONCEPTS
Page
CHECKERBOARD .......................
1
Mouth Freshener ..................... 2
Small Cigar ....................... 2
Delayed Release Menthol ................. 3
Longer Lasting ................... 4
Aromatic Sidestream .................. 4
Low Sidestream ...................... 5
Cigarette Dimensions ................... 6
Colored/Textured Paper & Tipping ............ 7
Oval ........................... 7
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FILTERS
Grooved Filters .....................
8
LOw Filtration/High Ventilation ............. 9
Duolite ......................... 9
PEl/Alumina ...................... I0
SPCA ........................... II
Program Filter ...................... 12
Diethyl Citrate ..................... 13
Chisso .......................... 14
Water Filter ..... ~ ................
14
FLAVORS
Lime-Menthol ......................
16
Spice-Menthol ...................... 16
Ambroxide ........................ 17
Amhrettolide ....................... 17
PROCESSES
Microbial Nicotine Reduction ...............
17
Microbial Nitrate Reduction ............... 18
Small Strip Cigarette .................. 19
Stratified Cigarette ................... 20
LNB ........................... 20
CTO .......................... 21
SDS ........................... 22
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WRAPPERS
Page
Cigarette Paper Additives ................
22
Low Citrate Cigarette Paper ............... 23
Thermoplastic Wrapper .................. 23
TOBACCO ADDITIVES
UKELON ..........................
24
PACKAGING
Swinger Pack .......................
25
Rally Pack ........................ 25
Master Slide Pack .................... 25
Open-Top Box ..................... 26
Graphic Designs ..................... 26
Shrink Wrapped Case ................... 26
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MISCELLANEOUS
Tobacco Substitutes ...................
27
Carbonized Tobacco ...................
28
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PRODUCT PORTFOLIO
CHECKERBOARD
PRODUCT CONCEPTS
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Cigarette smoke deliveries and taste increase from first puff to last
puff. The CHECKERBOARD concept provides a flat puff profile with
uniform taste from the beginning to the end of a cigarette. This is
accomplished by printing checks (squares) with a rapid burn
accelerator in a "checkerboard" pattern with check size increasing
from the lighting end to the filter end of the cigarette. In this
way, the amount of diluting air increases as the check burns ahead of
the char line providing greatest dilution of the high tar last puffs.
Development cigarettes were printed with blue, brown, white-on-white,
and invisible checks. The latter was selected and the cigarette,
HALLMARK, was test marketed in Pittsburgh in 1970. A survey of the
test market revealed that, even though HALLMARK delivered more puffs
through the checkerboard ventilation mechanism, perceived fast burn
rate was the main reason it was not successful.
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Mouth Freshener
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Of approximately twenty flavors screened, a minty flavor similar to
the commercial mouth freshener "Binaca" was selected. The initial
approach was to apply the flavor in microcapsules to cigarette paper
toward the filter end providing delayed freshness release of long
duration in the smoker's mouth. However, the capsules gave a clearly
audible popping sound and this approach was abandoned in favor of
placing one large capsule in the filter to be manually ruptured at the
discretion of the smoker. Capsules containing the mouth freshener
from R. P. Scherer were of high quality (stability and long shelf
life) and, though appropriate filter assembly had not yet been
developed, a viable product was at hand. The project, however, was
terminated because of concern by the Law Department regarding possible
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intervention by the FDA in marketing the product.
Small Cigar
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When cigarette TV advertising was banned in 1970, R. J. Reynolds
launched Winchester, a filter tipped small cigar with the same
dimensions and not too dissimilar smoke quality of a cigarette. Soon
thereafter, B&W developed a competitive product initially called
COUGAR, later changed to ZAGAL. The wrapper consisted of 50% Puerto
Rican cigar tobacco along with filler, binder, and plasticizer. The
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blend was 70/30 Puerto Rican/0riental tobacco. Despite wrapper shrink
affecting appearance, the product was only slightly less preferred
(45%) than Winchester in a consumer test. The product was rated
significantly milder than Winchester and similar on other attributes.
The product, pending solution of the wrapper shrink problem, was given
approval for test market. However, after the Treasury Department
judged ZAGAL a cigarette and not a cigar product and, after Reynolds,
under pressure, removed Winchester from TU, the project was terminated.
Delayed Release Menthol
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This product was intended to give non-menthol smokers cool, refreshing
taste in latter puffs. Microencapsulated menthol was applied to
cigarette paper at the last third of the tobacco section. However,
=~enthol leakage from the capsules and crackling sound, even when the
paper was double wrapped over the capsule portion, caused this
approach to be abandoned. Chemical additives to tobacco, capable of
releasing menthol on smoking, were examined. Monomenthyl maleate
worked but gave an off-taste and questionable pyrolysis products.
Tetramenthyl titanate released menthol very efficiently but lacked
stability (premature release) in cigarettes even when protected with a
wax coating. Philip Morris has also been active in this area. Their
purpose, however, has been to avoid menthol loss ~n manufacturing by
adding non-volatile menthol derivatives to tobacco for menthol release
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during smoking. R&D examined one of the patented PM menthol
derivatives and found the only drawback was that it imparted a slight
waxy taste to smoke. Work on delayed release menthol was discontinued
in 1977.
Longer Lasting
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With the increasing price of cigarettes, smokers are becoming more
frugal as evidenced by the sales decline and increased purchase of
generics. One way to compensate smokers is to give them more puffs
for their money with a slower burning, longer lasting cigarette. A
king size cigarette is currently being developed that gives 14-15
puffs with 20 mg tar. This corresponds to about 25% less tar per puff
than full flavor KS and I00 cigarettes currently on the market. The
cigarette blend is 50% Sir Walter Raleigh Aromatic, 50% flue
cured/0riental tobacco. DuPont respondents reacted very positively to
the cigarette's taste, noting its smoothness and lack of irritation.
Aromatic Sidestream
The "ideal" cigarette would have a sidestream aroma pleasing to the
passive smoker but with the distinctive taste of cigarette smoke. For
example, the aroma of pipe tobacco smoke is generally regarded as
pleasant. However, the taste of pipe tobacco smoke in a cigarette is
objectionable to cigarette smokers. The problem is one of diverting a
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particular type of aroma to sidestream, separate from the taste of
mainstream smoke. Even when vanillin, a principal flavor of pipe
tobacco, is applied to cigarette paper, the flavor is carried into
~ainstream with a resultant objectionable reaction by cigarette
smokers. A promising candidate that came close to providing a
pleasing sidestream without disturbing cigarette taste was developed
in 1978. A flavor consisting predominantly of coumarin, maltol,
cyclotene, and ethyl vanillin was applied to the tobacco in cigarettes
tested at DuPont. On single cigarette smoking, the panelists
reactions were very favorable; they were impressed by both the
sidestream aroma and cigarette taste. However, the cigarette did not
wear well. In pack testing~ panelists replied that passive smokers,
particularly their children, commented very favorably on the aroma.
However, after one or two packs, the panelists found the taste
objectionable. Satisfying the criteria of pleasant aroma without
disturbing taste is a real tightrope. Reducing and perhaps modifying
the flavor of the '78 cigarette remains promising.
Low Sidestream
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Visible sidestream smoke is due to aerosol particles emanating from
near the cigarette burn line. Although it has little or no effect on
odor and irritation (invisible vapor phase is the major source of
"these sensations), visible sidestream can be a source of annoyance to
passive smokers and cause for legislating non-smoking in public
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buildings, smoker segregation in restaurants, etc. RD&E has evaluated
low sidestream cigarette papers from two suppliers, Ecusta and
Schweitzer. The Schweitzer paper - high citrate, low permeability -
does not reduce sidestream as effectively as the Ecusta paper and
causes unsightly tar staining behind the char line. The active
ingredient in Ecusta's "VELVET" paper is hydrated magnesium oxide.
Tar staining is far less perceptible; however, VELVET causes an
off-taste, most often described as chalky and dry. Changes in blend,
flavor additives, and paper perforation show promise in overcoming
off-taste.
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Cigarette Dimensions
Manufacturing is capable of a wide range of cigarette dimensions:
cigarettes from 70 to 120 mm length, 21 to 25 mm circumference, and
18 to 27 mm filters. Ordering and fitting parts to existing equipment
are the only constraints. B&W has made cigarettes at the extremes in
dimensions, from the 70 mm SEVENTY cigarette to the 120 n~u PHOENIX and
SUEDES, both 21 mm circumference in dark brown cigarette paper. The
latter two were nationally marketed in 1975. FLAIR, a female oriented
cigarette in an extremely attractive pack, was marketed in 1970
following the introduction of Virginia Slin~. FLAIR, same length and
circumference as Virginia Slims, was discontinued within two years.
Twelve years have passed and B&W remains without a female oriented
cigarette. With the experience gained in PHOENIX and SUEDES, B&W has
the capability of outslimming Virginia Slims.
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Colored/Textured Paper and Tipping
Development Center recently made cigarettes with color coordinated
cigarette paper and tipping. Colors ranged from pink and blue to a
more subdued cream and beige with axial and circumferential
watermarks. Colored cigarettes would seem to have great potential for
the female market with color selection limited only by the creative
imagination of Marketing. Texturized tipping and paper could also
have great appeal. The tipping for Lorillard's Satin cigarette is
supplied by Ecusta. Southampton has also developed technology for
embossing tipping on finished cigarettes. Schweitzer has made small
quantities of embossed cigarette paper.
Oval
Four U.S. tobacco companies (two major ones) sell or have sold oval
cigarettes. The best known is English Ovals manufactured by Philip
Morris. BAT Hamburg has developed the technology for manufacturing
oval cigarettes. Molins, an equipment manufacturer has a patent
application for a garniture system for making oval cigarettes. Ovals
can be made to any length, filter or unfiltered. It seems almost
bogus for an American company to make English Ovals. As a subsidiary
of an English tobacco company, an oval cigarette manufactured by B&W
would have a more authentic ring. Imagery could be conveyed in
prestige packaging and advertising. The cigarette might be called
British Ovals or, perhaps better yet, BATUS Ovals.
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FILTERS
Grooved Filters
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The ACTRON filter is the most revolutionary development in the
industry since the introduction of filtered cigarettes. Grooves on
the periphery of impermeable plug wrap prevent smoke and ventilating
air from mixing until it reaches the smoker's mouth. The velocity
differential between the smoke and diluting air causes the smoke to
billow in the smoker's mouth contacting more taste receptors than
conventionally ventilated cigarettes. This phenomenon, known as
spatial summation, causes more taste than is enjoyed in a conventional
ultra low tar product. Our adversaries claimed the unusually rich
taste is due to smokers draping their lips over the grooves, reducing
ventilation and increasing tar intake. Unfortunately, the FTC and
federal courts bought onto this contrived allegation and banned i mg
tar advertising. Forced into this position, RD&E has developed ACTRON
contingencies around the alleged lip drape. Among these
contingencies, hole in groove, porous and perforated plug wraps allow
diluting air to mix with the smoke and maintain ventilation on forced
occlusion of the grooves. In another contingency, the "hot cross
bun", the filter end of the cigarette is embossed to recess the
grooves to prevent alleged occlusion.
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Low Filtration/High Ventilation
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The strategy behind this type filter is to carry further the easy draw
and taste success of the ACTRON filter. The purpose of a filter with
low filtration and high ventilation is threefold: (I) deliver the
full taste of an unfiltered cigarette at low tar, (2) provide easy
draw through low pressure drop, and (3) reduce gas phase to a much
greater extent than tar. Several approaches were advanced, the first
of which was ARIES. ARIES is an injection molded plastic filter with
recessed peripheral grooves. Diluting air and unfiltered smoke mix in
the smoker's mouth. Other options to ARIES involve grooved dual
filters with extruded plastic mouthpieces. One design has the plastic
piece at the mouthend with either tobacco or cellulose acetate in the
filter adjacent the tobacco column. Another design places the plastic
piece near the tobacco column with low efficiency acetate at the
mouthend. A final dual design utilizes a grooved extruded plastic
piece filled with a closed cell foam.
Puolite
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A porous granular resin with chemically active groups, Duolite reacts
with hydrogen cyanide and aldehydes removing them from smoke. The
resin, partially combined with acetic acid to catalyze the removal of
aldehydes, was made to B&W specifications by Diamond Shamrock.
Removal of irritating aldehydes, such as formaldehyde and acrolein, is
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a key to smoke mildness in Duolite filtered cigarettes. Unlike
charcoal, which is indiscriminate in that it also removes flavor
compounds, Duolite filters smoke selectively. Also, unlike charcoal,
Duolite is compatible with menthol cigarettes. In consumer testing,
Duolite gave unprecedented results with 61-39, 60-40, and 57-43
preferences in VICEROY 100, VICEROY Milds KS, and Winston I00,
respectively, against the counterpart cigarettes without Duolite.
After over two years of extensive testing, FACT, the "low gas"
cigarette with a "Purite" filter was launched nationally in early
1974. The cigarette, whether because of its sterile pack or consumers
not understanding "low gas", was a failure and was withdrawn from the
market. FACT was relaunched in 1976 in an attractive new pack and
advertizing stressing taste. However, after failing to achieve its
targeted share, FACT was again removed from the market.
PEl/Alumina
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This filter material, PEI coated alumina, functions the same as
Duolite. Alumina granules provide porosity while PEI
(polyethylenimine) provides chemical reactivity. Like Duolite,
PEl/alumina is combined with acetic acid to enhance aldehyde
filtration and improve smoke taste. The amount of PEl/alumina
required to give equivalent filtration is 2.5 times that of Duolite.
Bowever, PEl/alumina is far less expensive than Duolite and, even
though a greater amount is required to match Duolite's performance,
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PEl/alumina still nets out at a lower cost. PEl/alumina performed
almost as well as Duolite in consumer tests. For these reasons and
because of Diamond Shamrock's limited capacity to make Duolite
GPA-327, PEl/alumina was being considered for use in FACT, had the
cigarette exceeded 1% market share. Addition of zinc acetate to
PEl/alumina broadens its filtration to include hydrogen sulfide
without affecting hydrogen cyanide and aldehyde filtration or consumer
preference.
SPCA
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Shredded porous cellulose acetate is a high efficiency tar removal
filter material. It has filtration-pressure drop performance superior
to that of conventional cellulose acetate and performance similar to
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paper filters at only one-third the weight. SPCA is made by
dissolving cellulose acetate in acetone and plasticizer in which
starch and saline solution are present. The mixture is heated to
swell the starch, rolled into a thin sheet, dried and shredded. The
shredded material is washed to remove the salt and enzymatically
treated to remove the starch and form the porous structure. Porosity,
surface area, and filtration efficiency are dependent on the
starch/acetate ratio. SPCA is best used in a dual filter with
conventional cellulose acetate at the mouthend to prevent the shredded
material from getting into smokers' mouths. B&W negotiated with
Celanese to make SPCA but, because of high manufacturing cost, the
project was abandoned.
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Program Filter
The purpose of the program filter is the same as that of the
CHECKERBOARD concept, to give constant smoke delivery and taste from
first puff to last. The program filter resembles a conventional
filter except that it has a plastic tube placed in the periphery of
the cellulose acetate. The tube extends about 80% of the length of
the filter beginning with the open end adjacent the tobacco section
and terminating with the tube closed except for a small orifice. The
tube serves as a bypass around the main body of the filter in the
early low tar puffs and smoke filtration is low. As smoking is
continued, impaction gradually blocks the orifice forcing some of the
smoke to pass through the entire length of the main body filter
causing the smoke to be more efficiently removed. In the last, high
tar puffs, the orifice is ultimately blocked forcing all of the smoke
to pass through the main body of the filter. The overall effect of
the tube is to cause progressively increasing filtration as smoke
concentration increases, netting out to a constant delivery per puff.
Machinery development to manufacture cigarettes with the program
filter had just begun when other priorities forced its discontinuation.
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Diethyl Citrate
In 1972, New York City passed a law placing an additional tax on
cigarettes exceeding 17 mg tar and i.I mg nicotine. B&W products were
within the tar limit but over the limit on nicotine. A search was
initiated for an easily implemented filter additive to selectively
reduce nicotine delivery. Organic acids and polyols reduced nicotine
but were incompatible with filter plasticizer. Diethyl citrate, an
organic acid ester, however, was compatible with plasticizer and quite
effective in reducing nicotine deliveries. Results of tests with DEC
in UICEROY KS and KOOL KS lowered nicotine delivery 0.2 mg without
affecting consumer acceptability and was given product approval.
After a brief time, the New York tax law was rescinded and DEC was not
implemented. In 1982, government imposed constraints in the Saudi and
Gulf markets necessitated reductions in nicotine deliveries of B&W
international brands. Negotiations for licensing rights were
initiated with Reemtsma, the owner of the U.S. patent rights to DEC.
However, Reemtsma's royalty fee was inordinately high and filter
ventilation was implemented or increased to reduce nicotine deliveries
from these products. The Reemtsma patent on diethyl citrate expires
in January, 1986.
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Chisso
This filter is made by Chisso Corporation of Japan. The individual
fibers are composed of a polypropylene core with a surface of ethylene
vinyl acetate-polyethylene copolymer (EVAIPE). The fibers can be
manufactured with the polypropylene completely enveloped by EVA/PE or
with 10-15Z of the polypropylene exposed to the fiber surface.
Compared to cellulose acetate, initially submitted Chisso filters gave
a smoother, more flavorful smoke at lower tar (I0 vs. 13.5 mg). A
problem with the first Chisso filters was high pressure drop.
Subsequent filters with reduced pressure drop showed diminution of the
positive effects of Chisso. Nevertheless, its multicomponent
composition offers potential for manipulating smoke quality -
polyethylene and polypropylene for nonpolar compounds in smoke, vinyl
acetate for polar compounds. Future work will examine moderate to low
pressure drop Chisso filters with 85-90% to complete EVA surface
exposure. Low to high vinyl acetate content EVA will also be
examined. Chisso is somewhat more expensive than cellulose acetate,
however, the cost is offset in that Chisso requires no plug wrap.
Water Filter
~ater is a very effective medium for cigarette smoke. It removes
hydrogen cyanide and vapor phase compounds such as formaldehyde and
acrolein, enhances the selectivity of filter additives, and effects a
marked reduction in smoke irritation. Water does not have the same
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adverse effect on taste as charcoal; it reduces flavor amplitude but
does not affect flavor character. Southampton developed a pilot
process for encapsulating water in cylindrical capsules in 1968.
However, because of problems in speed of capsule manufacture and
filter assembly, 3M was contracted to make spherical water containing
wax capsules. B&W was given responsibility for working with 3M and
evaluating capsule stability and effects on smoke quality. (The
single large capsule in the filter was ruptured manually by the
smoker.) By the end of 1970, 3M had developed water capsules of high
quality and B&W evaluations showed, except for a reduction in flavor
amplitude, favorable effects on smoke, particularly reduction in smoke
irritation. However, with other activities, such as CHECKERBOARD
taking precedence, work was discontinued. Since then we have seen the
inception and tremendous growth of ventilated low tar cigarettes.
Filter ventilation brought with it, however, problems of weak taste
and mouth dryness. Water capsules could well be a solution to these
problems. Dry mouth relief is an obvious potential application.
However, in addition, water soluble flavor and salivating additives,
could be incorporated in the capsules to improve the sensory quality
of ventilated low tar cigarettes.
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FLAVORS
Lime-Menthol
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In quest of a highly recognizable, uniquely flavored cigarette, a
lime-menthol product was developed and consumer tested in 1970. Lime
oil was added in filter manufacture, menthol to tobacco in the
conventional manner. Consumer reaction was polarized; very few
smokers had a neutral opinion. Overall, more smokers liked the idea
of a lime-menthol cigarette than disliked it. Image data indicated
the product as strongly female oriented, young, active, and stylish.
Encouraged by the consumer test results, the cigarette, LYME, was
placed in Test Market in Fort Wayne, Indiana in October, 1971 and
Tampa - St. Petersburg in February, 1972. While the Fort Wayne market
was more favorable, overall, results indicated LYME an occasional
cigarette to smokers and the product was withdrawn from test market.
Spice-Menthol
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With early indications of success with LYME, a project was initiated
in February, 1972 to develop other uniquely flavored cigarettes.
Results with bourbon, wine, cherry-menthol, and uncola-menthol
flavored cigarettes were encouraging but spice-menthol showed the most
promise and was consumer tested. Spice-menthol cigarettes were made
with cinnamon flavor applied in filter manufacture, menthol on,the
tobacco. Consumer acceptance and image were similar to LYME and, like
LYME, spice-menthol was perceived as an occasional cigarette and was
not pursued further.
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Ambroxide
This flavor compound (a napthofuran) was isolated by R&D as a
pyrolysis product of Amarelinho (Brazilian flue-cured) tobacco.
Ambroxide is extremely potent, imparting a heavy, air cured, cedar-,
and cigar-like character to smoke. Cigarettes with ambroxide possess
more tobacco taste than might be expected from their tar deliveries.
Ambroxide is currently used in BARCLAY and KOOL Ultra products.
Ambrettolide
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Isolated by R&D from the smoke of Wisconsin Cigar Leaf (a fermented
tobacco), this musk flavor compound imparts a unique nutty and smooth
character to cigarette smoke. Ambrettolide is currently used in
BELAIR KS and RICHLAND Menthol.
PROCESSES
Microbial Nicotine Reduction
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In this process, tobacco is subjected to the action of a microorganism
which selectively degrades nicotine biochemically. The microorganism,
a common one found in soils, is used to innoculate a nicotine broth
containing small amounts of yeast and minerals. The source of
nicotine may be burley stem or may come from partial extraction of the
tobacco to be treated. The innoculum is diluted with a weak solution
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of ammonium hydroxide to a volume sufficient to spray onto tobacco to
achieve at least 60% moisture. After spraying, the tobacco is bulked
for a prolonged period before drying (the microorganism is destroyed
during drying). The nicotine content of 50 pounds of burley tobacco
processed for consumer testing was reduced 50% after six hours
bulking. Consumer test results showed a preference standoff between
VICEROY KS (1.3 mg nicotine delivery) and VICEROY KS with microbially
treated burley (i.0 mg nicotine).
Microbial Nitrate Reduction
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This process is similar to the one previously described for nicotine.
Two microorganisms can be used, one that is specific for nitrate only
and one that is both nicotine and nitrate specific. Since current
interest is in cigarettes with low nitrogen oxides deliveries, the
nitrate specific microorganism has received greater attention. The
process is applicable to burley lamina and, more particularly, to
burley stem extract in reconstituted tobacco production. Pilot scale
denitrification of PJS extract add-back was carried out in 1981 in
collaboration with the Schweitzer Division of Kimberly-Clark. The B&W
process produced an 88% nitrate reduction in reconstituted sheet,
0.40% nitrate compared to 3.23% for normally processed sheet. Other
chemical changes were a small nicotine loss, from 0.98X to 0.84%, and
almost complete loss of sugar. Consumer product test results showed
no differences in KOOL KS with the low nitrate PJS and KOOL KS with
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normally processed PJS. PJS content in both cigarettes was 13%. The
low nitrate KOOL KS delivered 23% less nitric oxide. Estimated cost
for incorporation of the B&W process into PJS production is I-2~/I000
cigarettes.
Small Strip Cigarette
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The physical appearance of small strip is quite different from cut
tobacco. It is small uncut lamina, a mixture of randomly shaped
particles approximately one-quarter inch in size, generated from whole
leaf threshing. Small strip was pursued initially for its high fill
value. However, cigarettes were made entirely from small strip with
the idea of using its unique appearance to a marketing advantage. The
small strip cigarette delivered more flavor with less tar and nicotine
%
per puff than either VICEROY KS or an all lamina cigarette made from
cut tobacco. The availability of "natural" small strip, however, was
only enough to support 1 1/2 share points of a new brand. A small
strip generating process was developed in 1977 using a hammermill
capable of size reduction without excessive fines generation. Add-on
cost for the small strip cigarette has been estimated at 34~fi000 over
a conventionally blended cigarette. Inclusion of 20% shattered PJS
reduces the add-on cost to I04/i000 cigarettes.
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Stratified Cigarette
It has been a long standing belief that sidestream smoke comes from
tobacco in the core of a cigarette while mainstream is generated from
tobacco on the periphery. Philip Morris has a publication that
supports this view. Advantage can be taken of this phenomenon by
placing flavorful lamina at the periphery and, stem and reconstituted
tobacco in the core of a stratified (annular) cigarette. RD&E has
modified a Garant 4 maker and produced VICEROY KS cigarettes with PJS
and WTS in the core with lamina at the periphery. An internal smoke
panel perceived less irritation from the core stratified VICEROY than
a conventional VICEROY of the same blend composition. With this
indication that stratification affects smoke sensory properties, a
future verification test has been planned comparing cigarettes with
the core and periphery tobaccos interchanged. Improvements have been
made to the maker to give better core stratification and more readily
detectable differences in smoke character.
LNB
t
Burley stem is very high in nitrate (ca. 7%) and is the main
contributor to the nitrate content of B&W blends. Reducing nitrate is
important in lowering nitrogen oxides delivery in smoke. WTS, which
is comprised of roughly 50% burley stem, 50% flue-cured stem, is
present at 17% in some B&W blends. Since hurley stem contains very
little nicotine or flavorful compounds, simple water extraction is the
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most expedient route to low nitrate burley (LNB) stem. Water
extraction removes 90% of the nitrate from burley stem with a 30% mass
loss. This lost mass contributes nothing to fill value and,
therefore, no additional burley stem is added to compensate. Consumer
test results conducted in 1978 showed a preference standoff for
VICEROY KS with extracted versus unextracted burley stem. Blend
nitrate was 35% lower as a result of burley stem extraction and
nitrogen oxides delivery was reduced 20%. Removing nitrate from WTS
does not reduce the burn rate of this fastest burning blend component,
presumably because extraction makes it more porous exposing more
surface area for combustion. Nitrate removal is important, however,
in that nitrate counteracts and renders ineffective reasonable amounts
of burn retardant added to WTS to slow its burn rate.
CTO
Cut tobacco overdrying (CTO) is a process by which tobacco at 21%
moisture is cut, overdried to 6%, and reordered to 14% moisture for
cigarette manufacture. WTS and expanded tobacco are added to the
blend after reordering and prior to flavoring. In general, CTO seems
to have a positive effect on non-menthol cigarettes giving a smoother,
less irritating smoke. The effect, however, may be blend specific and
work is currently on-going.
- 21 -
C

SD__SS
Shredded dried stem (SDS) is a new stem expansion process much
_superior to WTS. In contrast to WTS, SDS has somewhat the appearance
of finely cut lamina. When implemented, SDS should go a long way in
reducing consumer complaints about chunks of stem in cigarettes and,
about holes in cigarette paper caused by stem. At equal firmness and
puff number, SDS provides 4% density reduction, 20% lower tobacco
section pressure drop, and i0% less carbon monoxide at equal tar
compared to WTS, both at 17% level in the blend.
(
Cigarette Paper Additives
WRAPPERS
Additives to cigarette paper are important to ash appearance, burn
rate, and smoke taste and deliveries. Most domestic cigarettes use
sodium/potassium citrate (a burn accelerator) as a paper additive,
very few use monoammonium phosphate (a burn retardant) because of high
carbon monoxide. In 1975, R&D evaluated 25 cigarette paper
additives. Only a few showed any merit over currently used citrate
paper. Sodium/potassium succinate gave better ash appearance with
slightly fuller taste. Ammonium pentaborate reduced cigarette burn
rate without increasing carbon monoxide. Smoke quality was similar to
citrate and ash appearance somewhat worse. Magnesium carbonate
reduced both burn rate and carbon monoxide, and reduced smoke
irritation, but gave a very flaky ash similar to chemical free paper. - 22
-
C~

(
Low Citrate Cigarette Paper
(
Chemical free paper gives low carbon monoxide but cigarettes with this
paper have poor ash appearance. Phosphate and citrate improve ash
appearance but, while both increase CO over chemical free paper, the
increase is much greater with phosphate. Paper permeability also
affects CO delivery, as well as smoke taste. High permeability papers
are particularly undesirable since they magnify first puff to last
puff differences in taste strength as the paper is consumed during
smoking. Work began in 1977 examining the effects of citrate and
paper permeability on CO deliveries. It was found that citrate was
the more dominant factor and that CO decreased dramatically below 0.5%
citrate. In 1979, 40 CORESTA/0.3% citrate paper was used for the
first time on a B&W brand. Today this paper, Schweitzer 544 and
Ecusta 14211, is used on 80% of our domestic cigarettes.
Thermoplastic Wrapper
t
This cigarette paper evolved from the observation that the wrapper on
the small cigar, ZAGAL, caused a selective reduction in nicotine
delivery. Rapaport, maker of the small cigar wrapper, was contacted
to make a similar white wrapper for cigarettes. The nearly white
wrapper consisted mainly of 28% each titanium dioxide, finely ground
hurley stem, and cellulose acetate and methyl cellulose, thermoplastic
materials in a 4:1 ratio. The wrapper reduced VICEROY KS nicotine
delivery by 30% while reducing tar only 10%. An increase in tobacco
- 23 -
C
-J
C

section water content during smoking caused a pressure drop increase
from &.8 inches on the first puff to 6.6 inches on the last. While
the thermoplastic wrapper reduced VICEROY KS harshness, it imparted a
less pleasant taste to smoke. The off-taste was attributed to the
burley stem and was subsequently replaced with finely ground paper. A
small amount of potassium nitrate was added to enhance selective
nicotine reduction.
TOBACCO ADDITIVES
(
UKELON
The additive decomposes to ammonia on pyrolysis increasing smoke pH
and impact. UKELON (urea) reduces cigarette aldehyde deliveries but
slightly increases hydrogen cyanide. It is unacceptable as an
additive to blended cigarettes in that it imparts too much burley
character to smoke. However, UKELON added to an all flue-cured
cigarette provides a taste very similar to that of a blended
cigarette. An added benefit of an all flue-cured, UKELON treated
cigarette is very low delivery of nitrogen oxides due to the absence
of burley tobacco. Combining a Duolite filter with a
@lue-cured/UKELON tobacco section gives a cigarette with greatly
reduced gas phase - nitrogen oxides, aldehydes (i.e., acrolein), and
hydrogen cyanide. In addition to its effects on smoke chemistry and
smoke character, UKELON, as a burn retardant, increases cigarette puff
number.
- 24 -
-j

Swinger Pack
PACKAGING
This pack (A) consists of an outer shell with an inner shell mounted
inside for swinging movement relative to the outer shell. The inner
shell is movable from a position completely enclosed within the outer
shell to an angular position for removing cigarettes. In a 1980
consumer product test, the swinger pack received a significantly
higher rating than the conventional soft pack, even though there was
some difficulty with opening.
(
Rally Pack
This pack (B) has scored side panels so that the pack folds and
collapses as cigarettes are removed. The rally pack offers the
protection of a hard pack without the continued discomfort encountered
when carried in a person's pocket. Rally Pack was tested at DuPont in
1978 and received a high degree of rejection based on appearance.
Master Slide Pack
This pack {C) was used in HALLMARK, a prestige cigarette, test
marketed in Nashville in 1976. The product, due either to an
unsophisticated market or difficulty in opening the pack, was
unsuccessful.
C
- 25 -

(
f
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Ill
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A
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B C
Open-Top Box
(
This hard pack is identical in appearance to a soft pack. It is not a
flip-open box and is opened in the same manner as a soft pack. The
open-top box also tested well against a conventional soft pack in the
1980 CPT.
%
Graphic Designs
B&W has the know-how to improve pack and carton appearance through
foamed texturizing inks, hot foil die stamping, and embossing
techniques.
Shrink Wrapped Case
t
B&W was the first company in the industry to wrap cigarette cases in
moisture barrier polyethylene film. This type protection, first used
in the BARCLAY launch, dramatically reduces moisture loss in shipment
and warehouse storage.
C
.J
- 26 -

(
Tobacco Substitutes
MISCELLANEOUS
(
t
These materials, basically inert fillers, act as diluents in reducing
cigarette smoke deliveries. Two notable tobacco substitutes - Cytrel,
a product of Celanese, and NSM, developed by ICI and Imperial Tobacco -
were evaluated by B&W. Both caused severe manufacturing problems. Low
physical strength and, particularly, high water sensitivity caused the
materials to disintegrate during primary processing. R&D initiated a
project in 1973 to develop a water resistant tobacco substitute of high
physical strength. Two substitutes were developed, both band cast
containing 50% alumina trihydrate as inert filler. One substitute was
solvent cast from a methylene chloride/methanol slurry containing
%
methyl cellulose binder and cellulose acetate to impart water
resistance. The second substitute was cast from a water slurry
containing sodium carboxymethylcellulose binder and glyoxal to
crosslink the binder during band drying to give water resistance. Ash
problems, encountered with tobacco substitutes, were overcome by
incorporating (a) 5% borax to fuse the ash and prevent flaking and (b)
15% manufacturing fines and 5% sodium citrate to prevent ash blooming.
In addition, both the water cast and solvent cast tobacco substitutes
contained ca. 3% paper fiber for added strength. Consumer tests of
each of the two substitutes at 20% inclusion in VICEROY KS showed no
distinguishable difference from normal VICEROY KS controls. In
contrast to a half puff reduction with Cytrel and NSM at this inclusion
level, the B&W tobacco substitutes gave a full puff increase.
C
- 27 -

A Ib
(
(
Carbonized Tobacco
B&W generates annually millions of pounds of very small tobacco
particles in WTS production. While some of this material, WTS meal,
is used in the manufacture of reconstituted tobacco, large quantities
are discarded. Work was carried out in 1975 to utilize this waste by
carbonization and conversion into a sheet material with low smoke
delivery. Temperatures of 550-650°F completely charred the WTS meal
yielding ~0-45% carbonized material. The powdered WTS char was
converted into a water resistant sheet using glyoxal crosslinked sodium
carboxymethylcellulose binder. The shredded sheet, incorporated into
VICEROY KS at 25% inclusion, gave reductions in tar and nicotine of
20-25%, and 50% in hydrogen cyanide. While some problems may have been
anticipated with tobacco substitutes containing non-tobacco material
(i.e., Cytrel, NSM, B&W's alumina based substitute), there was less
likelihood of this occurring with the WTS char sheet since, except for
binder, the material was tobacco derived.
2198M
L
- 28 -

---

BROWN & WILLIAMSON - LOUISVILLE
DOCUMENT CONTROL PROJECT
THREE-RING BINDER VARIANCE SHEET
( ) DOCUMENTS IN FRONT INSIDE POCKET.
( ) DOCUMENTS IN REAR INSIDE POCKET.
( ) DOCUMENTS LOOSE IN FRONT OF BINDER.
DOCUMENTS
LOOSE IN REAR OF BINDER.

o
PRODUCT RESEARCH AND DEVELOPMENT REVIEW:
"e
3ANUAEY 19n 1984
B:00 - 8:15
8:15 - 8:45
8:45 - 9:30
Break
9:45 - 10:15
10:15 - 10:45
10:45 - 11:15
11:15 - 12:00
Lunch
I:00 - 2:00
2:00 - 2:45
Break
3:00 - 3:30
3:30 - 4:00
4:00 - 4:30
4:30 - 5:00
5:00 - 6:30
Introduction
Leaf and Blend Research & Development
Domestic Noumenthol Products
Domestic Menthol Products
Export Products
Material Utilization
Process Evaluation for Product Improvement
Product Research
General Discussion of B&W Product Strategy
Licensee Services
Packaging Research & Development
Sensory and Behavioral Research
Closing Discussion
Cocktails
MLR
PRF
AM
DVC
BBC
JWE
DLS
~GB
TFR to head
PLA
KAF
WHD
to head
Other product attendees, JGE, DLC, RTL, TFR, HCW, EFL, and DMF.
Purpose is for communication to other RD&E departments to develop
coherent and mutually supportive technical programs. Not a show and
tell session so don't spend too much time on preparation, art work,
etc. We will use acetates.
0823n
-d
