Brown & Williamson
Smokers Personality Study
Fields
- Type
- MRPT, MARKETING REPORT
- COMP, COMPUTER PRINTOUT
- QUES, QUESTIONNAIRE
- COMPUTER PRINTOUT
- FORM
- REPORT
- Attachment
- 654191
- Author
- X/Peruzzi Walzer Research Service
- Date Loaded
- 24 May 1999
- Litigation
- 10004026
- Brand
- Alpine
- American
- Arctic Lights
- Aspen
- Barclay
- Belair
- Benson & Hedges
- Brookwood
- Bull Durham
- Cambridge
- Camel
- Carlton
- Chesterfield
- Decade
- Doral
- Dumaurier
- English Oval
- Eve
- Fact
- Galaxy
- Golden Lights
- Half & Half
- Hilight
- Iceberg
- Kent
- Kool
- Lark
- Long John
- Lucky
- L&M
- Marlboro
- Max
- Merit
- Monclair
- More
- Newport
- Now
- Old Gold
- Pall Mall
- Parliament
- Philip Morris
- Players
- Real
- Rich Lights
- Rothmans
- Salem
- Saratoga
- Silva Thins
- Spring
- Tall
- Tareyton
- Tempo
- Triumph
- True
- Twist Lemon
- Vantage
- Virginia Slims
- Winston
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PEI~UZZT ( HALZER RESEARCH SERVTL'E~ ILK.
SH~EmS PERSONALITY SIUOT
JOB I771dil-SZ
TABLE ]Z
|.TO - BRAND SHOI~E HOST OFTEN(~OKEW$)
q.$o - BRINO SMOKED HOST OFTEN(QUTITERS)
8RANO US(O HOST OFTEN
I(OOL
BEN- (AHEL
HARLBORO
SOn[ SUPER
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REG* LIGH H~R- NEH- PILL
(LIT itR GE$ AL ULAR -T$ -TON WENT iL ULAR HILO -T$ AL ULAR -T$ ]T HONE PORT HILL
BA~'Es TOTAL RESPONDENTS
PIMLIAHENT
87 45 ~Z 85 140 Z~5 175 )6 ]5 ~BZ
]48 l)~ 110 53 60 I)?
lO0.OlO0.OlO0. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
PIRLIIHENT LIGHTS ........
A,
PHT1LIP WORRT$ ...................
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