Brown & Williamson
Dnap 840000 Annual Stockholder S Meeting
Fields
- Type
- REPT, REPORT, OTHER
- CHAR, CHART
- GRAPHIC
- REPORT
- CHAR, CHART
- Named Person
- Borlaug, N.
- Calvin, M.
- Evans, D.
- Mendel
- Nobel
- X/Dna Plant Technology
- X/Campbell Soup
- X/General Foods
- X/Hershey
- X/Koppers
- X/Bat
- X/A.D. Little
- X/Archer Daniels Midland
- X/Food Extract Manufacturers Assoc
- X/Agri Diagnostics
- X/New York Times
- X/Science
- Calvin, M.
- Attachment
- 3337
- Author
- Laster, R.
- Sharp, W.R.
- Request
- A4
- H79
- Litigation
- 10004026
- Date Loaded
- 24 May 1999
Document Images
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DNAP 1984 ANNUAL STOCKHOLDERS' MEETING
Cinnaminson, New Jersey
June 7, 1984
Remarks of
Richard Laster
President and Chief Executive Officer
and
Dr. William R. Sharp
Executive Vice President and Scientific Director
It is a great pleasure for me to welcome you to our first annual
meeting as a public company. It is gratifying to us that you
v.
took the time to come to Cinnaminson and we will do all that can
be done to make this a very worthwhile and exciting day for
you. The program for today calls for a presentation on the
progress that DtlA Plant Technology Corporation has made during
1983 followed by a question and answer period, a light lunch,
and then a tour of our facilities.
Last week, as you know, one of our Presidential candidates
toured these facilities. This clearly demonstrates the
importance of agricultural biotechnology to the future of our
country and also underscores the leadership position that DNAP
enjoys in this particular field.

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Agricultural biotechnology has created tremendously exciting new
opportunities. And the best news is that this new technology
allows the development and the commercialization of new benefits
in plants within the normal corporate planning horizon.
Traditional plant breeding required a time span oŁ at least 8
years and sometimes much longer. Biotechnology cuts this time
in half as it speeds up the development of new varieties that
combine the best characteristics in plant "A" with the best in
plant "B" or takes advantage of the natural reshuffling oŁ genes
in the plant cell. Significantly, results can be achieved less
expensively than in pharmaceutical biotechnology as well as with
a shorter fuse because clinical studies are not required.
As a result of the advances in agricultural biotechnology,
corporate leadership is paying unprecedented attention to how
the adding of new values to agricultural raw materials can
enhance a company's growth and profitability.
You know that,~agribusiness is the world's largest industry -- it
generates sales of over $500 billion annually and offers vast
market opportunities for technical innovation. But it is
important for us to select carefully the targets we ~˘ant to
pursue and then channel the necessary resources to achieve the
desired results.
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DNAP's focus will be on the development of added-value plant
products which will benefit either the producer or the
a
consumer. We're interested in developing breeding lines of
vegetables, for instance, that may have improved nutrition,
better flavor, texture, color, size, shape, shelf life or any
other aspect that will enhance their acceptance by the processor
or consumer, i~e also have an interest in the field of
agricultural diagnostics as well as in the area of
biotechnology which aims at plant produced chemicals such as
flavors and fragrances.
q,
Succinctly put, DNAP's mission is to bring the benefits of
value-added biotechnology developed products to the industrial
processor and retail consumer.
With this as a basic mission, DNAP's business plan calls for
developing profits: by research contracts during the initial
phase of tlle business plan, followed by royalties and license
fees from th~use of our technology, and then by the marketing
of proprietary products either through joint ventures or
independently.
Ne will now briefly review the excellent progress that we have
made during this past year against each one of these business

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building blocks. First, with respect to research contracts, we
entered 1984 wiLh research contract revenues at S times the
level we enjoyed at the beginning of 1983. I'm pleased to say
that by the end of Hay of this year, this increased an
additional 50% so that today we have research contract revenues
of over $1.6 million annually. These contracts, importantly,
have been signed with some of the major corporations in this
country and in the world. Currently, we have contracts with
Campbell Soup, General Foods, Hershey, Koppers, British American
Tobacco and also are enjoying joint collaborative agreements
with Arthur D. Little and Archer Daniels ~|idland. A~ our
breeding programs expand, we are increasing our greenhouse
capacity by building a new half-acre unit. Last week we
received zoning board approval for this project, which will be
our sixth greenhouse. What is truly exciting is that we're
presently in negotiations with several large multi-national
companies and are optimistic that by the end of this year our
level of research contracts will be increased to an annual rate
well in exce~ of $2 million.
Huch of the work that we're doing is focused on the food
industry, where we have tremendous expertise both in the
technical and business areas. We also have a leadership
position in the tobacco field, heavily based on research done by

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Dr. David Evans, our vice president and associate director of
research. About a month ago, I had the opportunity to address
about 200 of the top executives in the flavor industry at the
7Sth Annual Meeting of the Flavor and Extract ~tanufacturers'
Association of the United States. This talk, along with some
earlier conversations, has stimulated considerable interest by
the flavor and fragrance industry in the use of biotechnology to
enhance the sourcing or the production of plant produced flavor
or fragrance chemicals. I'm optimistic that our company will,
by the end of this year, have developed an important position in
this exciting large industry. .-
Importantly, all but the first of the research contracts provide
for us to participate in the benefits of the research once it is
commercialized. This will be mostly in the form of royalties or
licensing arrangements. In this regard, we are furthest along
in a program that has led to the development of a higher solids
processing tomato. The processing tomato market is $500 million
in the IJnit~crd States. These are tomatoes that end up in soups,
ketchup and sauces, where the processor is mainly interested in
the solids of the tomato that contain flavor, texture, color and
aroma, and less interested in the water that makes up about 959
of the ueight of a tomato. We have been able to increase the
solids content of a commonly grown variety of processing tomato
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by 20~ and have tested this successfully under our supervision
for at least 3 generations. Seed from this particular~variety
is now being tested by the Campbell Soup Company to see if they
can duplicate our findings prior to negotiating a business
arrangement with us. In the meantime, we're busily working and
making excellent progress on the next generation of processing
tomatoes to build further improvements into the product and
provide additional benefits to that industry. As our technical
work on the other research contracts progresses towards
commercialization, significant new business opportunities will
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open up to us since, with each of our contracts, we are working
in huge markets. Coffee, for instance, is an $8-$10 billion
crop.
The third and perhaps the most important building block in our
business pIan is the pursuit of proprietary products, which, as
you recalI, would be marketed either through joint ventures or
independently by us.
ttere we have made very significant strides in this past year by
estabIishing a joint venture with Koppers on the development and
commercialization of plant disease diagnostic kits. Plant
disease is a serious problem in agribusiness worldwide. For
instance, in the United States alone, citrus crop loss due to
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disease totals $300 million annually and money spent on
turfgrass disease control in the United States is approximately
$1.5 billion. Agri-Diagnostics, our joint venture with Koppers
in which we have a 40t position, aims initially to develop and
commercialize kits for turfgrass disease diagnosis as well as
citrus crop disease diagnosis. Our research and development
plans call for limited field tests of these kits by the end of
this calendar year.
In the consumer market we have long felt that there are
v,
significant opportunities for biotechnology to bring new values
to various food or related products. One such product is
VegiSnax, which has now been trademarked by us. The product
consists of 100% natural, ready-to-eat carrots, celery and other
vegetables which have been grown specifically to enhance
snacking characteristics marketed in single serving pacEages.
Salty snacks alone represent a $5 billion market at retail in
the United States -- a market that continues to grow. At the
same time, all of us are becoming more health conscious and more
understanding of the relationship between nutrition and physical
well-being so there is a need for "a good-for-you snack" -- no
fat -- no salt.
is designed to fill this need. We aim to move VegiSnax into
broad scale consumer tests by the end of this year to allow us
VegiSnax - low in calories, high in vitamins -- fdl
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the lead in monoclonal antibodies as they apply to agricultural
disease, as well as in the field of biosynthesis of plant-
produced chemicaIs. LastIy, we need to stay current on
developments in the area of recombinant DNA to be ready for
down-the-road application to our programs. I would now like to
ask our executive vice president, Dr. Rod Sharp, to say a few
words about the key accomplishments in science and technoIogy
over this past 12 months. Dr. Sharp .....
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(Dr. Rod Sharp)
D,~IAP is using three technologies to speed up the process of
plant breeding for rapid development of new pIant varieties with
improved processing or consumer benefits• D~IAP has been a
pioneer in the development and application of these three key
plant breeding technologies: somaclonal variation, gamet~ocIonaI
variation, and protoplast fusion.
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Somaclonal and gametoclonal variation refer to the exploitation
of the natural genetic reslmffling or sorting ~hich occurs in
the plant's body (somatic) cells, e.g., root, leaf and stem
cells, or the reprod~lctive (ganete) cells. These ceils are
~rown for a short period of time in the test tube and
reeenerated into plants which are subsequently introduced into
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the company's breeding program. Protoplast fusion technology,
on the other hand, allows the combining of the best genes of
plant A with plant B by fusing cells from each of these plants
in the test tube and then regenerating new plants. These new
plant breeding technologies speed up the process of plant
breeding which dates back to 1901, when rediscovery of Mendel's
laws ushered in the idea that man could recombine genes from
natural sources into combinations that were desirable for
agricultural production. The company's progress in this area is
quiLe evident from recent major articles in the "Science Times"
section of The New York Times and the cover article"in Science.
Specific applications of these technologies include: the
development of a tomato variety with a 20~ higher solids
content; the transferring of disease resistance from a wild
variety of tobacco into a commercial species; the development of
new corn breeding lines for popcorn; the development o~ special
varieties of celery and carrots with enhanced snacking
characteristics.
lqe are conductinfi research in cytoplasmic genetics geared to the
development of technology for production of inexpensive
proprietary hybrid seed as well as the molecular fingerprinting
of new varieties. The latter could be important for patent
protection ~f new varieties.
