Tobacco Documents Online

~HILL ~D ~NO~VLTON. I-~c~ ~k " IN;ORMAT IONAL MEMOP@~NDUM / ( October 17, 1967 SUBJECT: American Cancer Society Annual Meeting Highlights The American Cancer Society is holding its annual business meeting in Hew York City. The three-day session end~ October ig with the meeting of the Board of Directors. Following are highlights of presently known activitie~ and E~por~s: i. Address bo~qoin~ President~ Dr, Ashg~l C. Williams: Dr. Williams d~voted much of hie farewell address co ~he subject of smoking and health. Williams said he hopes the Board of Directors at the meeting w~ll earmark $5 million for studies on smohin~ "to be made available as ~oon as sound projects are developed. This is a minimum a~ount~ as ~ see its" he sa~d "to finance ~he studies that are indicated as n~cessary for suppor~ to find out why there is so much dishellef and i~differe~ce, how it can he cha~ged ~o motiva~Lon a~Ld action~ how ~e e~n p~rsuade ~Mokers to stop~ how ~ c~ eo~vi~c~ youth ~o~ to SHarE. We must know much more ~f the pharmacology of and possible substitutes for nicotine." "Finding this money should net be difficul~ if we take a new look at ou~ to~al financial picture and ~eek the cooperation of the Division~ in tile dispen- satio~ of legacy ~und~ and other financial resources that are held in more than ~fiee~sary a~on~ts as r~ser~es. .T happe~ ~o know first hand -- date1~e Sunday~ October 8th that for the nex~ year there will be no Federal funds availa~le for research i~ the above area~ Therefore, a~y~bing which i~ done will have ~o ~ome from the ~eriean Cancer Society which adds urgency ~o this appeal." Other co~m~ents by William~: 2e urges the ACS ~o adopt a policy of h£ving onl~ no~-smohcrs in tile ~uture, o~ disceuraging smoking by present employees~ and of asking that volunteers no~ ~mok~ during work for the ACS. ~e would Like Half,end and ACS volunteers "~o find ouL ~hat hav~ been the health e×periences of the 19 million ~ericans who have stopp~d smoklng. Have they enjoyed the ~ame reprieve as h~ve British doctors -- 30 per cen~ less lung cancer a~d other bonuses?" .. ~. Information on th~ moLiv~tionai ~nd bebavior~l aspecns of smoki~g should be put ~ogetg~r ~s a "guid~' for d~ctor~ social wcrk~rs, nurses~ and psychologists ~o they can better help people ~o scog smoking. ~"

( --g-- The ACS and its Committee on Tobacco and Cancer should tek~ a more ~ositivc and active role ~n helping people who want to stop smoking. The Committee for now should mee~ five times a year "and be prepared co move fast when events warrant it." "Indeed,~ smoking will be resf)nsible for 300,000 deaths in 1967-- ex- actly the same as cancer in all its forms will kill.- 2. Report of the Executive Vice Preside~Lane W. Adams. More than 1,100 prints of the ACS film, "A Time for Decision" ~ave been distributed. In the last year~ four new films were release~ four were completed and approved for release~ and i0 others are in various stages of production. The Cancer Crusade raised a record $401958,289 this year~ compared with $38,590,502 in 1966. The total ineome~ ineludi~ $9,650,021 for legacies, came to $50,608,310. The FCC "~alrness doctrine" ruling was a "landmark" undoubtedly related" to the climate of opinion that has been created "in no small part" by the ACS. Productio~ of radio and TP smoking spots more than doubled as orders fnoreased ~lowing the RCC ruling. 3, Report of the Senior Vice President for Research, Dr. Rfchard P. ~aSOR. In the year ended August 31, 1967, a total of $16,884,962 was awarded to suppor~ 528 grancsj both figures being records, Approved reques=s for suppose amounted to $20,447~662, leaving over $4 million in approved but unfunded gran~s. After six years ACS volunteers have successfully traced 98.3 per eenn of the men originally enrolled in the Cancer Prevention Study in 1959, Nearly 80,000 deaths have been reported and effort is now under way =o obtain death cer- tificates and medical certificaLion of c~c~r. After all the data have been re- - calved and processed "we will expccn new and important findings from this study." 4° Report of the Vice President for Public Educatlonz Walter G~ James. The active program phase was completed of a Ewo-year ~eenage pilot pro- _ ject on smoking and health conducted with the ACE Division in New Jersey (in Middlesex County) =o explore ways ~o reach "hard-to-reach" youth. In cooperation with the ACS Massachusetts Division, the second-year phase was completed in the five-year study to evaluate effectiveness of an e]ementary school program encourag- ) . ing students to avoid s~ohing. (Soma 3,000 students In 32 ele~lentary scbool~ in Newton and Worcester were involved.) Spanish versions of the cartoon booklet "~%ere There's Smoke," of the.~:'ii~ ".,. film. "~io Me?II and the related folder, "~o Me...Why?" were issued. Other smoklng-health materials prepared included: the folder "The Great Imitators" and a see of new inserts for use in flip-card displays; a 1967 wallet calendar and two bulletin board posEers. 5. Report of the Vice President ~or Pub]re Ynfo~ation~ Clifton R. Read. Eight ae~ TV spots on smoking were di tributed (3~926 prints) "Has T~is Ever Nsppened to You?"~(radio spot), was produced. More than ~,000 were ordered Lwithln a mo~th. ~ • . ..... ~ :-

( .S- The book by Dr. Charle~ g. Cameron, "The Truth About Cancer", was re- written and updated by the author and issued as a paperback. The publication, "Medical Bulletin on Tobacco." is issued quarterly Sn three editions For physicians, dentists and nurses. Total circulation is nearly a half-million. A special advertisement on smoking, prepared by Ketchup, WaoLeod & i Grove~ Inc., and directed ~e ~eenagprsj was sent to a selected llst of youth~ religious and educational magazines and received excellent pickup. 6. 1968 Pacts Rnd Figures. This annual publication points Dun that lung cancer death ra~es are rlslng Co record heights while death ra~es from cancer of the uterus continue uo decline. An estimated 55,000 lung cancer deaths will occur in 1968 as compared with 52,000 in 1967. A three-page section on smoking and health ~ives details of varleus PHS reports in the pas~ year, the World Conference on gmoking and Health, ACS programs and materials, etc. 7. New Directors in Cancer Research. This just released 60-page booklet is devoted mostly to the various research areas in which the ACS Is providing suppor~, The booklet discusses the SoeietyVs New research progra~ recommendsd by a Research Planning Committee ocganized two years ago. This Committee reconmlended a reorganization of the AC$ research program: The entire research ~rogram will he within an Office of Research which will include three departments: Research Grant Awards, Epidem[o]og~eal and Statis- tical Research, and Research Analysis and Projection. Target areas of research, according go a ireliminary survey, includes: causes of cancer, pathogenesis~ mechanism of spread~ physiology of human cancer. ~" sponEaneouE regression, diagnosis~ and aging and Cancer. ~D 8. Senator ~arren G. ~gnuson will receive a special citation for ~'His ~. leadership in sponsoring Federal leglsl~tlon ~o pro~ee~ the public against the ~ harmful effects of cigarette smoking." ~ ~ 9. The ACS is releasing ~or morning papers of October 19 an announcement stating that it will grant S142,097 for a two-year study of the role of nicotine in • the smoking habit ~o be conducted by Dr. Murray g. darvik, associate ~rofessor of pharmacology, Albert Einstein College of Medicine Ne~ York and by Dr, Donald T. Frederlckson~ Director, Smoking Control Program, New York City Depa=tment of Health. ~ A'$3"0,164 gran[ for a two-year study of the modification of smoRing habits of adults and adolescent smokers has been a~arded to Dr. Edward Liehtensteln • associate professor of psychology a£ the University of Oregon. ~.,

( -4- i0. New Officers and Other Appointments. Dr. Roger A. Harvey of Hinsdales Illinois, a radiologists takes over as ACS president 0cLober 18. He is professor and [lead, department of r~diolo~y and radiologist-ln-chi~f, Unlversity 3f Illinois Hospital and Colleg~ of Medicine. Dr. Sidney Father, professor of pathology, 5arvard Medical School at ~he Children's Kospital, Boston, was n~med vice president and presldent-elect 3f the ACS. William S, Lewis, formerly hoard charfm6n of Kenyon & Eckh~rdt advertislng ~_ agency, was elected chairman of the board of the ACS. Senator Cle~ents General Counsel Ad Hoc Committee Company Public Relations Representatives Chief Executives