Brown & Williamson
7 Group Solution - Inferred Importance 830000 Brand Image Study
Fields
- Type
- CHAR, CHART
- GRAPHIC
- Attachment
- 249030
- Author
- Sproule, B.A.
- Request
- H83
- J105
- Date Loaded
- 24 May 1999
- Litigation
- 10004026
- Brand
- Benson & Hedges
- Camel
- Carlton
- Kent
- Kool
- Marlboro
- Merit
- More
- Newport
- Pall Mall
- Salem
- True
- Virginia Slims
- Winston
Document Images
7 Group Solution - Inferred Importance 1983 Brand Image Study
|
Grou£
1
pack
taste
older
Brands -.~
Pall Mall
Virginia Slims
KOOL
non-filter
box
lights
2
carton
low tar
male
Carlton
Not KOOL
non-menthol
100's
ultra
lights
3
pack
taste
female
black
Winston
Salem
More
Newport
menthol
soft
pack
full
taste
4
vulnerable
female
married
employed
highest
income
Kent
Merit
True
KOOL
box
King Size
low tar
highest
education
2nd high
white
Marlboro
lO0's
6
carton
vulnerable
female
black
Camel
7
pack
vulnerable
taste
male
single
lowest income
black
B&H
KOOL
menthol
soft pack
King Size
full taste
BAS/fmr
1/27/84
~O
