Tobacco Documents Online

i ..... ,i!¸ TObacco I~Sll[Ute Testing L~bo/a[o~ 6454 Wisconsin A~e Ch~v¥ Chase Maryland 200~ 5 (301p 552 2042 Mr. Robert L. Kersey Dr. Preston H. Leake Dr. Alan Rodgm~n Dr, R,A. Sanferd Dr. Fred Schultz Dr. Robert B. Seligman Gentlemen: Enclosed are the test results for the latest survey, Market Sample 23 picked up during April and May 1979. The data for this test show a mean increase ~or all brands of ~I mg and a mean nico[ine increase o# 0.02 mg. Results of statistically testing individual brands for significant changes are attached. Plus and minus signs ind~cat~ the direction of change since the last test. How many of these changes can be accounted for by ~est variability, real brand changes, or other factors is unknown. Ranking of brands according to "t~r" values was done prior to rounding. Using an additional decimal point virtually eliminates ties. Subsequent to the April and May sam~ling, an addition- al pickup of zo~e Philip ~orris hr~nds w~s done by ~ special request to the Federal Trade Commission. At this tim% O O O O O

Page 2 - October 18, 1979 the Federal Trade Co,unission lab has not decided how they will ~rea~ these results when their report is published. Our parallel results of ear and nicotine are: Tar Nicotine .Brand ~ Benson & Hedges lOO's FH9 16.4 1.12 Benson & Hedges lOOVs FMHI 17.0 1.13 Senson & Hedges 10O's FSP 17.1 1.17 Senson & Hedges lOO's FMSP 16.8 1.15 Marlboro KFHP 17.0 1.13 Marlboro KFSF 16.7 i. ii Included this time are data from the Wagner Gas Chro- matographic Nicotine Procedure. These are included to show the ~emarkable agreemen= with the cur.e~L1 Griffith Still metho~and what a minimal effect the numbers would have on ~ar values. None of the Gas Chromatographic data was used in calcblating the Market Sample results. WLS/aw Enclosure CC : Dr. W.B. Bennett, Jr. Senator Earle C. Clements Mr. W. Brooks George Mr. Ralph Rossi Mr. Horace R. Kornegay Mr. Frank Resnik Mr. Alla~ Topol k

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ERAND Marlboro KFSP Marlboro KF}~P Marlboro i00 FHP Marlboro FSF MarlSoro Lights I00 F Max 120 F Max 120 ~[ Merit KF Merit KFM Merit 100's F Montclair KF~[ Multifilter KF~[ New~ or t KFMSP Ne~ort 1OO F~ New.orE Lights K~ Now KFI~ Now KFSP Oasis KFM Old Gold Straights FdfF Old Gold Filters KF Old Gold lO0's F Pall Mall KNF Pall Mall i00 F Pall Mall Extra Light K~ Philip Morris RNF Philip Morris Con~ander F~NF Philip Morris International I00 F Philip Morris International IO0 FM Picayune RNF Piedmont RNF Players RNF Raleigh KF "~ Raleigh Lights KF Real KF Real KFM St. Moritz F St. Moritz FM Salem i00 FN Salem Lights Saratoga 120 F Saratoga 120 FH Silva Thins I00 FM Tall 120 F Tall 120 FH Tareyton KF Tareyton I00 F Tareyton Lights KF Tareyton Long Lights I00 F True KY True KFM Vantage K~ Viceroy KF Viceroy Super LQngs I00 F + + + + + + + + + + + + + + + + + + + + + + + + + NICOTINE + + + + + + + + + + + + $ + + + + + + + + + + + + + + + o= Page 2 -

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