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ROPER ORGANIZATION INC. STUDY #443-037 TOTAL RESPONDENTS 0. 15 - ARE VARIOUS SUBSTANCES ADDICTIVE, NE I l HL R (CAI(1) SHOWN RESPONDENT) INCOME HABIT FORMINg BU] NOT ADDICTIVE, OR FORMAL EDUCATION 1ON- 20M- NON H-S TOTAL UND tOM UND 20M UND 30M 30M+ gRAD OCCUPATION HIgH SCHOOL BLUE WHITE PROF. ~RAD COLLEGE COLLAR COLLAR & MGR 2500 553 ~&5 b43 627 &b9 94b 885 &78 428 342 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% ALCOHOLIC BEVERAGES ADDICTIVE 63% 55% 63% 66% 68% 58% 64% 67% 62% 66% 65% HABIT FORMINg 33% 40% 33% 31% 29% 38% 32% 30% 35% 31% 31% NEITHER 3% 4% 3% 2% 3% 3% 3% 2% 3% 3% 2% DON'T KNOW/NO ANSWER 1% 1% I% I% 1% 1% 1% 1% ~% 1% 1% IOBACCO ADDIClIVE 54% 46% 53% 57% 59% 45% 54% 61% 52% 54% 61% HAUIT FORMING 44% 50% 45% 41% 39% 52% 44% 37% 46% 44% 38% NEITHER 2% 3% 2% I% I% 2% 2% 1% I% 1% 1% DON'T KNOW/NO ANSWER 1% 1% I% I% m% I% 1% 1% 1% 1% 1% CHOCOLATE ADDICTIVE 20% 15% 20% 21% 25% 12% 23% 24% 18% 25% 27% HABIT FORMINg 45% 43% 47% 46% 44% 45% 45% 46% 49% 44% 46% NEIIHER 29% 35% 27% 20% 27% 34% 28% 26% 27% 26% 23% DON'T KNOW/NO ANSWER 5% 8% 5% 5% 3% 9% 4% 3% 5% 5% 3% 296

ROPER ORGANIZATION INC STUDY #4,13--037 Q. 15 - ARE VARIOUS SUBSTANCES ADDICTIVE, HABIT FORMING BUT NOT ADDICTIVE, OR NE I T 14F I~ (CARD SIIOWN RESI~'ONDENT) TOTAL RESPONDENTS COFFEE ADDICTIVE HAUIT FORMINg NEITHER DON'T KNOW/NO ANSWER I NC OME FORHAL EDUCATION OCCUPATION 1OH- 20H- TOTAL UND IOM UND 20M UND 301"I 141 gH NON H-S SCHOOL BLUE WHITE PROF. 30M+ CRAD gRAD COLLEGE COLLAR COLLAR & MOR 2500 553 665 643 100% 100% I00% 100% b27 669 946 885 678 428 342 100% 100% 100% 100% 100% 100% 100% 32% 28% 30% 31% 55% 54% 54% 57% 1D% 15% 14% 10% 2% ~% 2% 1% 37% 23% 34% 36% 35% 37% 35% 52% 59% 53% 53% 53% 53% 56% 10% 15% 12% 9% lt% 9% 8% 1% 3% 1% 1% 2% 2% 1% 297

it J _ r llll IIIII ]J[ __III Q.ib - IS IT DEFINITELY TRUE, PROBABLY TRUE, POS.~;IBI.Y TI<HE, (~I< N(YI' TRUE THAT SM()KEk.S DON'T LIVE AS LONG AS NON-.';MOK/':IC; (ASKED OF ALL RESFONDENTS) NUMBER OF RESPONDENTS DEFINITELY TRUE PROBABLY TRUE POSSIBLY TRUE NOT TRUE DON'T KNOW/NO ANSWER TOTAL 1984 1980 1976 1974 1972 1970 2500 2512 2507 2487 2499 2493 100% 100% 100% 100% 100% 100% % 34 26 19 16 4 SMOKERS 1984 1980 1976 1974 1972 1970 859 915 937 1011 969 969 100% 100% 100% 100% ]00% 100% % % % % % % % % % % 24 18 18 15 16 20 12 i0 i0 8 28 28 28 26 28 26 21 23 22 21 24 29 32 30 29 23 33 32 38 36 18 19 18 19 21 26 30 30 25 28 5 6 5 8 6 5 4 5 5 7 NON-SMOKERS 1984 1980 1976 1974 1972 1970 1641 1597 1570 1476 1530 1524 100% 100% 100% 100% 100% 100% % % % % % % % i0 42 31 23 23 20 21 22 26 32 31 32 30 31 31 17 19 27 27 27 27 31 ii ii 12 13 14 14 5 4 6 7 5 9 6 298

ROPER ORGANIZATION INC. STUDY #443-037 Q. Ib - IS IT DEFINITELY TRUE, PROBABLY TRUE, POSSIBLY TRUE, OR NOT TRUE THAT SMOKERS DON'[ LIVE AS LONC AS NON-SMOKERS TOTAL RESPONDENTS S M O K E R S HEAVY SMOKERS N 0 N - S M 0 K E R S MOI)ER- "[(JTAL IOFAL TOTAL LIOHT AlE HEAVY 40 OR NON- EX- NEVER TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 20 - 39 MORE SMOKERS SMOKERS SMOKED " 2500 859 1 O0 202 554 4&5 89 I &41 557 1081 I00% 100% 100% 100% I00% 100% I00% 100% 100% 100% DEFINITELY TRUE 34% 20% 24% 21% 18% 19% 17% 42% 42% 41% PROBABLY TRUE 26% 26% 24% 27% 26% 25% 29% 26% 24% 27% POSSIBLY TRUE 19% 23% 15% 21% 25% 25% 24% 17% 19% 17% NOT TRUE Ib% 26% 32% 22% 27% 27% 2&% 11% 12% 10% DON'T KNOW/NO ANSWER 4% 5% 5% V% 4% 4% 4% 4% 3% 4%

ROPER ORCANIZATION INC. STUDY #q43-037 (3. 16 - IS IT DEFINIIELY TRUE, PROBABLY TRUE, t'OSSIULY TRUE:, OR NO1 TRUE THAT SMOKERS DON'T LIVE AS L()N(~ AS NON-SMOKERS TOTAL RESPONDENTS AOE SEX RACE GEOGRAPHIC AREA MARKET SIZE 35 HIS- UNDER AND FE:- PAN- TOTAL 35 OVER MALE HALE WHIE BLCK IC NE MW SO WST A B C D 2500 100% 943 1553 1181 1319 217~ 263 112 575 675 800 450 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% DEFINITELY TRUE PROBABLY TRUE POSSIBLY TRUE NOT TRUE DON'T KNOW/NO ANSWER 34% 36% 33% 37% 31% 35% 21% 41% 2b% 27% 26% 24% 28% 26% 27% 20% 19% 19% 19% 1B% 21% 20% 16% 17% I&% 15% 17% 18% 15% 15% 29% 17% 4% 3% 5% 4% 5% 4% 7% 5% 32% 35% 30% 43% 38% 33% 32% ~5% 25% 26% 26% 27% 2b% 27% 25% 28% 18% 21% 20% 17% 16% 20% 23% 21% 19% 15% 19% 11% 15% 18% 16% 18% 5% 4% 5% 2% 5% 3% 3% 7% 300

ROPER ORGANIZATION INC. S]UDY #443-037 e. l& - IS IT DEFINIIELY TRUE, PROBABLY TRUE, POSSIBLY TRUE, OR NOT TRUE THAT SMOKERS DON"f LIVE AS LONg AS NON-SMOKERS TOTAL RESPONDENTS DEFINITELY TRUE PROBABLY TRUE POSSIDLY TRUE NOT TRUE DON'T KNOW/NO ANSWER I NC OME 1ON- ;20M- TOTAL UND IOM UND 20M UND 30M 30M+ 2bO0 b53 66b 643 627 I00% lOOX 100% 100% 100% 34% 27% 33% 32% 42% 26% 23% 23% 30% 27% 19% 20% 20% 20% 17% 16% 23% 18% 13% 11% 4% 6% 5% 4% 3% FORMAL EDUCATION OCCUPATION EIIgH NON H-S SCHOOL BLUE GRAD GRAD COLLEGE COLLAR WHITE COLLAR =====~ PROF. & MGR = === ~_ 669 946 885 678 428 342 100% 100% 100% 100% 100% 100% 27% 32% 42% 30% 38% 40% 22% 27% 29% 26% 29% 29% 19% 21% 18% 21% 19% 16% 25% 16% 9% 20% 12% 11% 7% 4% 3% 4% 2% 4% 301

Q.]7 - WIllCll STATEMENT COMES CI£):4EHT TO Till" WAY YOU FEEL ABOlgI' SMOKERS N{YI' LIVING /kS If3NG AS NON-SMOKERS (CARl) SII(3WN RESPONDENT) NUMBER OF RESPONDENTS BECAUSE THEY SMOKE BECAUSE OF T}~ KIND OF PEOPI~ T}~Y ARE DON'T KNOW/NO ANSWER TOTAL SMOKERS 1984 1980 1976 1974 1972 1970- 1984 1980 1976 1974 1972 1970 2500 2512 2507 2487 2499 1226 859 915 937 i011 969 969 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% % % % % % % % % % % % % 55 44 40 42 36 41 39 27 25 30 22 22 17 22 22 23 23 22 21 28 27 28 28 30 8 ii 13 Ii 13 I0 9 ii 13 12 14 ii NON-SMOKeRS 1984 1980 1976 1974 1972 1970 1641 1597 1570 1476 1530 1524 100% 100% 100% 100% 100% 100% % % % % % % 63 54 49 51 45 43 14 18 19 20 20 23 7 ii 13 ii 12 13 NOT A.(~KED QUESTION BECAUSE AN~:WERED "NOT TRUE" OR "D()N'T KNOW" THAT CIGARk~PTE ~MOKEk5 DON'T LIVE AS LONG AS NON-SMOKERS IN Q.16 21 23 25 23 28 26 31 34 35 31 36 37 15 17 19 18 23 21 * IN 1970 ONLY HALF THE SAMPLE WA!; SHOWN A CARD, AS IN SUBSEQUENT YEARS. IN T[LE 1970 "TOTAL" COLUMN ABOVE TIIE RESULTS FOR ONLY THAT J{AI&~ SAMPLE AI<E SHOWN. HOWEVER, THE "SMOK]]R" AND "NON- SMOKER" COLUMNS WERE NOT RETABUIATED AND ILENCE SHOW THE RESULTS FOR BOTH HALVES OF THE SAMPLE COMBINED.

ROPER ORGANIZATION INC. STUDY #443-037 Q. 17 - WHICH STATEMENT COMES CLOSEST TO WAY YOU FEEL ABOUT SMOKERS NOT LIVINg AS LONG AS NON-.SMOKEH~ (CARD SHOWN RESPONDENT) (ASKED OF RESPONDENTS WHO FEEL THAT SMOKERS DON'T LIVE AS LONG AS NON-SMOKERS) TOTAL RESPONDENTS SMOKERS HEAVY SMOKERS NON-SM OK ER S MODER- TOTAL TOTAL LIGHT ATE HEAVY TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 20 - 39 TO]AL 40 OR NON- EX- NEVER MORE SMOKERS SMOKERS SMOKED 2500 859 I00 202 554 465 100% 100% 100% 100% 100% 100% 89 1641 557 1081 100% 100% 100% 100% SMOKERS DIE YOUNGER BECAUSE OF CIGARETTES THEY SMOKE SMOKERS ARE KINDS OF PEOPLE WHO WOULD DIE YOUNGER EVEN IF THEY DID'T SMOKE DON'T KNOW/NO ANSWER NOT ASKED--DON'T THINK IT'S TRUE SMOKERS DON'T LIVE AS LONG AS NON-SMOKERS /DON'T KNOW/NO ANSWER 55% 39% 38% 42% 38% 37% 17% 21% 19% 21% 21% 22% 8% 9% 6% 6% 10% 10% 21% 31% 37% 31% 31% 31% 40% 63% 62% 64% 17% 14% 15% 14% 12% 7% 7% 7% 30% 15% 15% 15%

I ROPER ORGANIZATION INC STUDY #443-037 G 17 - WHICH STATEMENT COMES CLOSESF TO WAY YOU FEEL ABOUT SMOKERS NOT LIVINg AS LONg AS NON-SMOKERS (CARD SHOWN RESPONDENT) (ASKED OF RESPONDENTS WHO FEEL THAT SMOKERS DON'T LIVE AS LONG AS NON-SMOKERS) TOTAL RESPONDENTS AGE SEX RACE GEOGRAPHIC AREA MARKET SIZE 35 HIS- UNDER AND FE- PAN- TOTAL 35 OVER MALE MALE WHTE BLCK IC NE MW SO WST A B C D 2500 100% 943 1553 1181 1319 2176 263 112 575 b75 800 450 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% SMOKERS DIE YOUNGER BECAUSE OF CIGARETTES THEY SMOKE SMOKERS ARE KINDS OF PEOPLE WHO WOULD DIE YOUNGER EVEN IF THEY DID'T SMOKE DON'T KNOW/NO ANSWER NOT ASKED--DON'T THINK IT'S TRUE SMOKERS DON'T LIVE AS LONG AS NON-SMOKERS /DON'T KNOW/NO ANSWER 55% 60% 52% 56% 54% 57% 33% 54% 17% 16% 17% 15% 18% 16% 21% 12% 8% 6% 9% 8% 8% 8% 10% 13% 21% 18% 22% 22% 19% 19% 36% 22% 55% 58% 46% bb% 50X 57% 55% 49% 13% 16% 20% 17% 15% 17% 18% 19% 8% 8% 10% 4% 10% b% 7% 7% 24% 19% 24% 13% 20% 21% 20% 25% 9 "i;OOgC 30,;,

ROPER ORGANIZATION INC. STUDY #443-037 (~. 17 - WHICH STATEMENT COMES CLOSEST TO WAY YOU FEEL ABOUT SMOKERS NOT LIVINg AS LONg AS NON-'SMOKERS (CARl) SI~(JWN RESPONDENT) (ASKED OF RESPONDENTS WHO FEEL TI4AT SMOKERS DON'T LIVE AS LONg AS NON-SMOKERS) ]OTAL RESPONDENTS INCOME IOM- 20M- IOTAL UND IOM UND 20M UND 30M ..................... 30M+ FORMAL EDUCATION NON H-S GRAD OCCUPATION HIgH SCI400L CRAD 2500 553 665 643 627 669 946 100% 100% 100% 100% 100% 100% 100% BLUE WHITE PROF COLLEGE COLLAR COLLAR & MQR 885 678 428 342 100% 100% 100% 100% SMOKERS DIE YOUNGER BECAUSE OF CIGARETTES THEY SMOKE SMOKERS ARE KINDS OF PEOPLE WHO WOULD DIE YOUNGER EVEN IF THEY DID'T SMOKE DON'T KNOW/NO ANSWER NOT ASKED--DON'T THINK IT'S 1RUE SMOKERS DON'T LIVE AS LONg AS NON-SMOKERS /DON'T KNOW/NO ANSWER 55% 42% 53% 57% 66% 42% 54% 17% 20% 16% Ib% 15% 17% 18% 8% 8% 8% 10% 6% 9% 8% 21% 29% 23% 18% 14% 32% 20% 66% 54% 62% 65% 14% 17% 17% 14% 7% 6% 7% 6% 12% 23% 14% 15% 3o5