A Study of Public Attitudes Toward Cigarette Smoking and the Tobacco Industry in 840000

Brown & Williamson

A Study of Public Attitudes Toward Cigarette Smoking and the Tobacco Industry in 840000

Date: Jun 1984
Length: 264 pages
539001438-539001701
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Type: MRPT, MARKETING REPORT; CHAR, CHART; GRAPHIC; REPORT
Characteristic: CONF, CONFIDENTIAL; MARG, MARGINALIA
Date Loaded: 24 May 1999
Request: I92; J102
Attachment: 164913
Litigation: 10004026

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A STUDY OF PUBLIC ATTITUDES TOWARD CIGARETTE SMOKING AND THE TOBACCO INDUSTRY IN 1984 Prepared for THE TOBACCO INSTITUTE June 1984 CONFiDENTiAL The ROPER ORGANIZATION Inc. Cl

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TABLE OF CONTENTS VOLUME II Pages TABLES (Questions 15 - 75) 289-543 DEMOG RAPH ICS 544-548

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RIJI'Ei< 1OTAL RESPONDENTS SIUUY #,i,i3 -03 / 0 Ib AIIE VAI(IOU5 N[ I f Ill I< OIx "101AL. TOTAL LI(~IIf 40 OR NON- TOTAL, SMOKERS MORE SMOKERS SMOKERS 72500 859 89 1641 100% 100% 100% 100% MARIJUANA ADDIC r IVE 42% 47% 50% 47% 52% HABIT FORMING 41% 42% 40% NEITHER 8% 16% DON'T KNOW/NO ANSWER 3% 3% COCAINE ADDICTIVE 78% 79% BI% 78% 83% HABIT FORMING 17% 17% 25% NEI]HER I% I% DON'T ~NOW/NO ANSWER 2% 2% I% HEROIN ADDICTIVE 88% 90% 88% 87% 89% HABIT FORMING 10% 9% 13% NEITHER ~% -% DON'T KNOW/NO ANSWER 2% 2% -% 289

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ROPER TOTAL RESPONDENTS 0 15 - ARE VARIOUS BUT SMOKERS HEAVY SMOKERS NON-SM OKER S TOTAL TOTAL 40 OR NON- TOTAL. SMOKERS MORE SMOKERS NEVER SMOKED 2500 859 89 1641 100% 100% 100% 100% ALCOHOLIC BEVERACES ADDICTIVE 62% 59% 64% ~2% 65% HABIT FORMING 33% 32% 36% NEITHER 3% 2% DuN'~ KNOW/NO ANSWER I% I% -% IOBACCO ADDICTIVE 54% bb% 54% 53% 55% HABIT FORMING 44% 44% 46% NEIIHER 2% 1% DON'T KNOW/NO ANSWER I% -% -% CHOCOLATE ADDICTIVE 20% 10% 21% 21% 20% HABIT FORMING 46% 41% 36% NEITHER 29% 30% DON'T KNOW/NO ANSWER 6% 5% 13% .1 legOOgUg 290

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ROPER ORGANIZATION INC TOTAL RESPONDENTS STUDY #443-037 Q. 15 -- ARE OR MODER-- TOTAL TOIAL TOTAL LIGHT 40 OR NON- EX- NEVER TOTAL SMOKERS 2500 859 89 1641 100% 100% 100% 100% COFFEE ADDICTIVE 34% 30% 31% 29% 32% HABIT FORMINg 55% 49% 53% NEITHER 12% 17% DON'T KNOW/NO ANSWER D% 1% 1% 29L

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ROPER Q. 15 - ARE VARIOUS BUI TOTAL RESPONDEN[S gEOGRAPHIC AREA 35 UNDER AND TOTAL NE MW SO WST 2500 100% 943 1553 1181 1319 2176 263 112 MARKE1 SIZE A B C D 800 450 100% 100% 100% 100% MARIJUANA ADDICTIVE HABIT FORMINg NEITHER DON'T KNOW/NO ANSWER 48% 35% 56% 41% 50% 36% 8% 13% 4% 3% 2% 4% 48% 45% 49% 41% 46% 37% 8% 6% 11% 3% 3% 3% 51% 49% 38% 41% 7% 6% 3% 4% COCAINE ADDICTIVE HABIT FORMINg NEITHER DON'T KNOW/NO ANSWER 80% 79% 81% 17% 17% I% 2% 1% 2% I% 3% 81% 75% 79% 17% 17% 17% 1% 4% 3% 2% 4% 2% 83% 79% 15% 17% 1% *% 2% 3% HEROIN ADDICTIVE HABIT FORMINg NEITHER DON'T KNOW/NO ANSWER 88% 10% *% 2% 92% 85% 86% 89% 5% 12% 11% 9% *% *% I% -% I% 2% - 2% 2% 89% 78% 85% 9% 17% 13% *% 2% I% 2% 3% 2% 90% 86% 84% 94% 8% 12% 13% 5% *% *% I% -% 2% 2% 2% I% 90% 88% 86% 83% 9% 9% 12% 16% *% 1% *% *% 1% 3% 2% I% 292

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ROPER TOTAL RESPONDENTS ALCOHOLIC BEVERAGES ADDICTIVE HABIT FORMING NEITHER DON'T KNOW/NO ANSWER IOBACCO ADDICTIVE HABIT FORMINg NEITHER DON'T KNOW/NO ANSWER CHOCOLATE ADDICTIVE HABIT FORMINg NEITHER DON'T KNOW/NO ANSWER ~-'71~" I t Q. 15 - ARE VARIOUS BUT A~E 35 UNDER AND TOTAL NE MW ....................... 2=== ..... " .... 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% 63% 63% 33% 33% 3% 2% 1% I% 54% 55% 53% 44% 42% 45% 2% 2% 2% 1% I% I% 20% 20% 21% 45% 49% 43% 29% 29% 30% 5% 2% 7% 65% 52% 53% 32% 43% 37% 3% 3% 8% I% I% 2% 56% 38% 43% 42% 57% 48% I% 5% 4% 1% I% 4% 21% 16% 13% 45% 51% 34% 29% 27% 43% 5% 6% 10% 58% 63% 37% 33% 3% 3% 2% 1% 49% 55% 48% 43% 2% 1% 1% I% 23% 17% 38% 50% 32% 28% 7% 4% 293

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ROPER O. 15 - ARE VARIOUS BUT TOTAL RESPONDENTS AOE UNDER TOTAL 35 OVER MARKET SIZE MW SO WST A B C D ~500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% COFFEE ADDICTIVE HABIT FORMINg NEITHER DON'T KNOW/NO ANSWER 32% 38% 28% 55% 51% 56% 12% 9% 14% 2% 1% 2% 34% 30% ~8% 40% 50% 57% 59% 48% 14% 11% 12% 12% 2% 2% 2% *% 33% 32% 33% 23% 52% 54% 55% 67% 13% 13% 10% 11% 2% 2% 1% -% 294

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ROPER TOTAL RESPONDENTS MARIJUANA ADDICTIVE HABIT FORMINO NEITHER DON'T KNOW/NO ANSWER COCAINE ADDICTIVE HABIT FORMING NEITHER DON'T KNOW/NO ANSWER HEROIN ADDICTIVE HABIT FORMING NEITHER DON'T KNOW/NO ANSWER Z. 'Vi:OOg g Q 15 - ARE VARIOUS BUT OR INCOME FORMAL EDUCATION TOTAL UND IOM UND 20M UND 30M ttlOH NON H-S SCHOOL 30M+ GRAD ORAD COLLEGE OCCUPATION 2500 553 100% 100% BLUE WHITE COLLAR COLLAR 48% 49% 41% 39% 8% 8% 3% 5% 80% 75% 17% 20% 1% 2% 2% 4% 88% 80% 10% 15% ~% I% D% 4% 627 669 342 J00% 100% 100% 46% 51% 39% 44% 37% 51% 8% 8% 7% 3% 4% 3% 82% 76% 81% 16% 19% 18% I% 2% 1% 1% 3% 1% 91% 81% 92% 7% 16% 7% -% I% -% 1% 3% 1% 295

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ROPER TOTAL RESPONDENTS 0. 15 - ARE VARIOUS INCOME HABIT FORMINg FORMAL EDUCATION TOTAL UND tOM UND 20M UND 30M OCCUPATION HIgH SCHOOL ~RAD COLLEGE 2500 553 94b 885 100% 100% 100% 100% ALCOHOLIC BEVERAGES ADDICTIVE 55% 63% 67% 62% HABIT FORMINg 33% 38% 32% NEITHER 3% 3% DON'T KNOW/NO ANSWER 1% 1% 1% IOBACCO ADDIClIVE 46% 53% 61% 52% HAUIT FORMING 44% 52% 44% NEITHER 2% 2% DON'T KNOW/NO ANSWER 1% I% 1% CHOCOLATE ADDICTIVE 15% 20% 24% 18% HABIT FORMINg 45% 45% 45% NEIIHER 29% 28% DON'T KNOW/NO ANSWER 5% 9% 4% 296

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ROPER Q. 15 - ARE VARIOUS BUT TOTAL RESPONDENTS COFFEE ADDICTIVE HAUIT FORMINg NEITHER DON'T KNOW/NO ANSWER I NC OME FORHAL EDUCATION OCCUPATION TOTAL UND 141 gH NON H-S PROF. 30M+ CRAD & MOR 2500 553 100% 100% b27 669 342 100% 100% 100% 32% 28% 55% 54% 1D% 15% 2% ~% 37% 23% 35% 52% 59% 56% 10% 15% 8% 1% 3% 1% 297

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it Q.ib - IS IT DEFINITELY N(YI' TRUE (ASKED OF ALL RESFONDENTS) NUMBER OF RESPONDENTS DEFINITELY TRUE PROBABLY TRUE POSSIBLY TRUE NOT TRUE DON'T KNOW/NO ANSWER TOTAL 1984 1980 1976 2500 2512 100% 100% % 34 26 19 16 4 SMOKERS 1984 1980 1976 1974 1972 1970 859 915 937 100% 100% 100% % % % % 24 18 i0 8 28 28 22 21 24 29 38 36 18 19 25 28 5 6 5 7 NON-SMOKERS 1984 1980 1641 1597 100% 100% % % i0 42 22 26 31 17 31 ii 5 4 298

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ROPER TRUE THAT TOTAL RESPONDENTS N 0 N IOFAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS SMOKERS 2500 859 89 I &41 I00% 100% I00% 100% DEFINITELY TRUE 20% 24% 42% 42% PROBABLY TRUE 26% 24% 26% 24% 27% POSSIBLY TRUE 23% 15% 17% 19% 17% NOT TRUE 26% 32% 11% 12% DON'T KNOW/NO ANSWER 5% 5% 4% 3%

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ROPER (3. 16 - IS IT SMOKERS TOTAL RESPONDENTS AOE MARKET SIZE 35 UNDER AND TOTAL NE MW SO WST 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% DEFINITELY TRUE PROBABLY TRUE POSSIBLY TRUE NOT TRUE DON'T KNOW/NO ANSWER 34% 36% 33% 2b% 27% 26% 19% 19% 19% I&% 15% 4% 3% 5% 32% 35% 25% 26% 18% 21% 19% 15% 5% 4% 5% 300

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ROPER e. l& - IS SMOKERS TOTAL RESPONDENTS DEFINITELY TRUE PROBABLY TRUE POSSIDLY TRUE NOT TRUE DON'T KNOW/NO ANSWER I NC OME TOTAL UND IOM UND 20M UND 30M 30M+ 2bO0 b53 I00% lOOX 34% 27% 26% 23% 19% 20% 16% 23% 4% 6% FORMAL EDUCATION OCCUPATION EIIgH NON H-S SCHOOL GRAD GRAD WHITE COLLAR =====~ PROF. & MGR = === ~_ 669 946 100% 100% 100% 27% 32% 22% 27% 19% 21% 25% 16% 7% 4% 301

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Q.]7 N{YI' LIVING NUMBER OF RESPONDENTS BECAUSE THEY SMOKE BECAUSE OF T}~ KIND OF PEOPI~ T}~Y ARE DON'T KNOW/NO ANSWER TOTAL 1984 1980 1976 1974 2500 2512 937 i011 969 100% 100% 100% 100% 100% % % % % 55 44 25 30 17 22 27 28 8 ii 13 12 NON-SMOKeRS 1984 1980 1641 1597 100% 100% % % 63 54 14 18 19 20 20 23 7 ii 13 ii 12 13 NOT A.(~KED QUESTION BECAUSE AN~:WERED "NOT TRUE" OR "D()N'T KNOW" THAT CIGARk~PTE ~MOKEk5 DON'T LIVE AS LONG AS NON-SMOKERS IN Q.16 21 23 25 23 31 36 37 15 17 19 18 23 21 * IN 1970 ONLY YEARS. IN T[LE THAT J{AI&~ SMOKER" FOR BOTH HALVES

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ROPER Q. 17 - WHICH STATEMENT (ASKED OF RESPONDENTS TOTAL RESPONDENTS SMOKERS HEAVY SMOKERS NON-SM OK ER S TOTAL TOTAL SMOKERS TO]AL 40 OR NON- EX- MORE SMOKERS 2500 859 100% 100% 89 1641 100% 100% SMOKERS DIE YOUNGER BECAUSE OF CIGARETTES THEY SMOKE SMOKERS ARE KINDS OF PEOPLE WHO WOULD DIE YOUNGER EVEN IF THEY DID'T SMOKE DON'T KNOW/NO ANSWER NOT ASKED--DON'T THINK IT'S TRUE SMOKERS DON'T LIVE AS LONG AS NON-SMOKERS /DON'T KNOW/NO ANSWER 55% 39% 17% 21% 8% 9% 21% 31% 40% 63% 17% 14% 15% 14% 12% 7% 30% 15% 15%

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I ROPER ORGANIZATION INC G 17 - WHICH STATEMENT AS NON-SMOKERS (ASKED OF RESPONDENTS TOTAL RESPONDENTS AGE MARKET SIZE UNDER AND TOTAL 35 OVER NE MW SO WST 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% SMOKERS DIE YOUNGER BECAUSE OF CIGARETTES THEY SMOKE SMOKERS ARE KINDS OF PEOPLE WHO WOULD DIE YOUNGER EVEN IF THEY DID'T SMOKE DON'T KNOW/NO ANSWER NOT ASKED--DON'T THINK IT'S TRUE SMOKERS DON'T LIVE AS LONG AS NON-SMOKERS /DON'T KNOW/NO ANSWER 55% 60% 52% 17% 16% 17% 8% 6% 9% 21% 18% 22% 55% 58% 46% bb% 50X 57% 55% 49% 13% 16% 20% 17% 15% 17% 18% 19% 8% 8% 10% 24% 19% 24% 13% 20% 21% 20% 25% 9 "i;OOgC

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ROPER STUDY #443-037 (~. 17 - WHICH STATEMENT (ASKED OF RESPONDENTS WHO FEEL ]OTAL RESPONDENTS INCOME IOTAL UND IOM UND 20M UND 30M ..................... 30M+ FORMAL EDUCATION NON H-S GRAD OCCUPATION HIgH SCI400L CRAD 2500 553 946 100% 100% 100% BLUE COLLEGE COLLAR 885 678 100% 100% 100% SMOKERS DIE YOUNGER BECAUSE OF CIGARETTES THEY SMOKE SMOKERS ARE KINDS OF PEOPLE WHO WOULD DIE YOUNGER EVEN IF THEY DID'T SMOKE DON'T KNOW/NO ANSWER NOT ASKED--DON'T THINK IT'S 1RUE SMOKERS DON'T LIVE AS LONg AS NON-SMOKERS /DON'T KNOW/NO ANSWER 55% 42% 54% 17% 20% 18% 8% 8% 8% 21% 29% 20% 66% 54% 62% 65% 14% 17% 17% 14% 7% 6% 12% 23% 14% 15% 3o5

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Q.18 NUMBER OF RESPONDENTS SMOKING CIGARETTES REDUCES NERVOUS THNSION FOR MOST SMOYd~ RS AG P@~ E DISAGREE DON'T KNOW/NO ANSWER SMOKING CIGARETTES COPE WITH THEIR PSYCHOLOGICAL PROBIJEPi5 AND SOCIAL SITUATIONS AGREE DIS ~;3 REE DON'T KN(14/NO ANSWER SMOKING CIGARETTES IS PLEASURABLE FOR MOST SMOKERS A~REE DISAGREE DON'T KNOW/NO ANSWER TOTAL 1984 1980 1978 197~ 1974 1972 1970 2500 2512 2511 2507 2487 2499 2493 100% 100% 100% 100% 100% 100% 100% 19~4 19~0 1978 1976 1974 1972 i'~70 859 915 920 937 I011 969 969 100% 100% 100% 100% 100% 100% 100% % % % % % 61 64 5~ 77 78 79 31 29 31 20 19 20 7 8 ii 3 3 1 43 44 39 49 47 47 49 46 43 44 46 9 9 7 9 7 79 75 86 83 83 15 18 12 14 14 6 7 8 2 2 3 NON-SMOKERS 1984 1980 1978 1976 1974 1972 1970 1641 1597 1591 1570 1476 1530 1524 100% 100% 100% 100% 100% 100% 100% % % % 52 55 37 34 ii ll 39 39 51 49 I0 13 75 69 68 16 21 21 8 I0 ii (CONTINUED)

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Q.18 - (CONTINUED) NUMBER OF RESPONDENTS SMOKING CIGA}LE~I~PES HELPS CON'I'ROL APPETITE AND THERE- FOR/'] KEEPS WEIGHT DOWN AGREE DISAGREE DON'T KN(~/NO ANSWER SMOKINC, CIGARETTES IS NO MORE. I[A}~4FUL TO |IEALTH THAN EATING B(71q'ER OR OTHER FOOl,S WITH A HIGH CHOLESTEROL CONTEh~£ AG REE DISAGREE DON'T KNCW/NO ANSWER SMOKING CIGARETTES IS LESS HAIhMFUL TO HEALTI{ THAN DRINK- ING AbCOHOLIC BEVERAGES AGREE DISAGREE DON'T KNtA~/NO ANSWER TOTAL 1984 1980 1978 1976 1974 1972 1970 2500 2512 2511 2507 2487 2499 2493 100% 100% 100% 100% 100% 100% 100% % % % % % % % 55 55 52 36 35 35 i0 ii 12 27 29 61 57 12 14 29 29 30 54 53 49 17 18 21 SMOKERS 1984 1980 859 915 100% 100% % % 57 59 60 38 36 34 5 4 6 38 42 39 51 44 44 12 14 ]7 41 41 39 45 42 42 14 17 19 NON-SMOKERS 1984 1980 ]978 1976 1974 1972 1970 1641 1597 1591 1570 1476 1530 1524 100% 100% 100% 100% 100% 100% 100% % % % 54 52 48 34 34 36 12 14 16 22 22 24 66 64 59 12 14 17 22 22 24 59 60 53 19 18 23 (CONTINUED) 307

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Q.18 - (CONTINUED) Nt~4BER OF RESPONDENTS SMOKING CIGARk~TES IS IESS HARMFUL TO HEALTH SMOKING MAi{ I JUANA AGREE DISAG}d~E DON'T KNOW/NO ANSWER TOrFA I, 1984 1980 1978 1976 1974 1972 1970 2500 2512 2511 2507 2487 2499 2493 100% 100% 100% 100% 100% 100% 100% % % % % % % % 43 45 36 39 35 37 18 20 27 AIR POLLUTION IS THE MAJOR CAUSE OF LUNG CANCER, NCYI' CIGAI~TTES AG}~E 24 22 19 20 DISAGREE 50 52 50 51 DON'T KN(~/NO ANSWER 26 26 31 29 I/3w 'PAR CIGA|~"i~I'ES REDUCE THE HEA[N'H RISK IN CIGARk'FTE SMOKING (i) AGREE XX XX XX XX DISAGREE DON'T KNOW/NO ANSWER SMOKE~ 1984 19}~0 1978 1976 1974 1972 1970 859 915 920 937 I011 969 969 100% 10()% 100% 100% 100% 100% 100% % % % 52 54 44 33 29 33 15 17 23 31 42 31 4~ 37 39 22 20 29 45 66 60 44 21 20 ii 13 21 XX XX XX XX NON-SMOKERS 1984 1980 1978 1976 1974 1972 1970 1641 1597 1591 1570 1476 1530 1524 100% 100% 100% 100% 100% 100% 100% % % % 38 39 42 39 20 21 17 17 63 59 19 23 37 51 47 44 27 27 19 22 26 XX XX XX XX 09 TOOGn XX NOT ASKED (i) ASKED OF "Y" 3O8

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ROPER Q. 18 - WHETHER TOTAL RESPONDENTS SMOKING CIGARETTES REDUCES NERVOUS IENSION FOR MOST SMOKERS ................................ AGREE DISAOREE DON'T KNOW/NO ANSWER SMOKING CIOARETTES HELPS PEOPLE COPE WI]rH THEIR PSYCHOLOGICAL PROBLEMS AND SOCIAL SITUATIONS ................................... AQREE DISAGREE DON'~ KNOW/NO ANSWER SMOKING CIOARETTLS IS ABLE FOR MOST SMOKERS SMOKERS HEAVY SMOKERS NON-SMOKERS MODER- lOIAL TOTAL TOTAL LIGHT 40 OR NON- EX- NEVER TOTAL SMOKERS 2500 859 89 1641 100% 100% 100% 100% 61% 78% 84% 52% 31% 21% 16% 37% 7% I% -% 11% 4:3% 51% 48% 39% 49% 45% 46% 51% 8% 4% 6% 10% AOREE 87% 82% 75% 81% 73% DISAGNEE 12% 18% 16% 15% 17% DON'T KNOW/NO ANSWER 6% 1% 309

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ROPER ORGANIZATION 0 1B - WHETHER TOTAL RESPONDENTS SMOKERS HEAVY SMOKERS NON-SMOKERS HDI)ER- TOTAL TOIAL TOTAL LIGHT 40 OR NON- EX- NEVER TOTAL SMOKERS 2500 B59 89 1641 100% 100% 100% 100% SMOKINg CIGARETTES HELPS CONTROL APPETITE AND THEREFORE KEEPS WEIGHT DOWN ................................ AGREE 57% 4B% 54% 58% 51% DISAGREE 36% 30% DON'T KNOW/NO ANSWER 10% 4% SMOKINg CIGARETTES IS NO MORE HARMFULL TO HEALTH THAN EATINg BUTLER OR OTHER FOODS WITH A HIGH CHOLESTEROL CONTENT .................................. AGREE 38% 32% 22% 22% 21% DISAGREE 61% 48% DON'T KNOW/NO ANSWER 12% 11% 15% 5MOKINO CIOARETTES IS LESS HARMFUL TO HEALTH THAN DRINKINg ALCOHOLIC BEVERAOES ............................... AGREE 41% 29% 22% 24% 22% DISAGREE 54% 47% DON'T KNOW/NO ANSWER 17% 15% 9% 310

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ROPER O. 18 - WHETHER IOTAL RESPONDENTS SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL LIGHT 40 OR NON- TOTAL SMOKERS 2500 859 89 1641 100% 100% 100% 100% SMOKING CIOARETTES IS LESS HARMFUL 70 HEALTH THAN SMOKINQ MARIJUANA AGREE 52% 45% 38% 36% 39% DISAGREE 39% 29% DON'T KNOW/NO ANSWER 18% 13% AIR POLLUTION IS THE MAJOR CAUSE OF LUNQ CANCER, NOT CIGERETTES AGREE 31% 27% 17% 20% DISAGREE 46% b5% 63% 62% 64% DON'T KNOW/NO ANSWER 20% 24% D6% LOW TAR CIOARETTES REDUCE THE HEALTH RISK IN CIGARETTE SMOKING ................................. AGREE DISAGREE DON'T KNOW/NO ANSWER 40% 45% 39% 37% 44% 44% 44% 44% 16% 11% 17% 19% 311

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ROPER Q. 18 - WHETHER AGREE TOTAL RESPONDENTS AgE MARKET SIZE UNDER TOTAL NE ~W SO WST 2500 100% 943 1553 1181 1319 2176 263 112 100% 100% 100% 100% 100% 100% SMOKINg CIGARETTES REDUCES NERVOUS TENSION FOR MOST SMOKERS .................................. AGREE DISAGREE DON'] KNOW/NO ANSWER 61% 63% 60% 31% 30% 32% 7% 6% 8% 61% 60% 65% 29% 34% 27% 9% 6% 8% SMOKINg CIGARETTES HELPS PEOPLE COPE WIIH THEIR PSYCHOLOGICAL PROBLEMS AND SOCIAL SITUATIONS AGREE DISAGREE DON'T KNOW/NO ANSWER 43% 39% 45% 49% 55% 46% 8% 5% 9% 49% 38% 45% 42% 56% 45% 8% 5% SMOKING CIGARETTES IS PLEASUR- ABLE FOR MOST SMOKERS ................................ AGREE DISAGREE DON'] KNOW/NO ANSWER 79% 76% 81% 15% 18% 13% 6% 5% 6% 78% 79% 83% 17% 15% 11% 6% 5% 6% I 9 TOOgP. o 312

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ROPER Q. 18 - WHETHER AgE 35 UNDER AND TOTAL. NE MW TOTAL RESPONDENTS 2500 100% 943 1553 800 450 100% 100% 100% I00% 100% 100% SMOKING CIGARETTES HELPS CONTROL APPETITE AND THEREFORE KEEPS WEIGHF DOWN ................................. AGREE DISAGREE DON'T KNOW/NO ANSWER 55% 53% 55% 53% 59% 36% 38% 34% 40% 30% 10% 9% 10% 7% 11% 7% SMOKINO CIGARETTES IS NO MORE HARMFULL TO HEALTH THAN EATING BUTTER OR OTHER FOODS WITH A HIGtt CHOLESTEROL CONIENT AGREE DISAGREE DON'T KNOW/NO ANSWER SMOKING CIOARETIES IS LESS HARMFUL 10 HEALTH THAN DRINKINg ALCOHOLIC BEVERAGES ................................. AGREE DISAGREE DON'T KNOW/NO ANSWER 27% 22% 26% 29% 23% 61% 67% 65% 55% 68% 12% 11% 9% 16% 8% 29% 25% 54% 61% 17% 14% 26% 28% 33% 26% 58% 56% 45% 61% 16% 16% 21% 14% 25% 30% 25% 34% 62% 62% 63% 50% 14% 8% 12% 16% 2b% 29% 33% 36% 56% 57% 51% 41% 19% 14% 17% 23% 313

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ROPER TOTAL RESPONDENTS Q. 18 - WHETHER TOTAL AOE 2500 100% 35 UNDER AND 35 OVER SO WST SMOKING CIGARETTES IS LESS HARMFUL TO HEALTH THAN SMOKINg MARIJUANA ................................. AGREE DIUAGREE DON'T KNOW/NO ANSWER AIR POLLUIION OF LUNG CANCER, ................................... AGREE DISAGREE DON'T KNOW/NO ANSWER LOW JAR CICARETIES REDUCE THE HEALTH RISK AGREE DISAGREE DON'T KNOW/NO ANSWER MARKET SIZE A B C D 943 1553 800 450 100% 100% 100% 100% 100% 100% 35% 48% 42% 44% 50% 32% 39% 39% 15% 20% 19% 18% 43% 45% 28% 39% 35% 50% 18% 19% 22% 37% 44% 48% 40% 42% 40% 33% 43% 21% 17% 19% 17% 35% 44% 46% 62% 43% 40% 34% 25% ~2% 16% 19% 12% 19% 24% 23% 21% 64% 54% 58% 57% 17% 22% 19% 21% 22% ~7% 25% 59% 43% 49% 19% 30% 26% 23% 20% 23% 22% 55% 62% 51% 66% 22% 18% 26% 1~% 22% 22% 19% 31% 53% 64% b3% 44% 25% 14% 19% 25% 42% 39% 43% 37% 44% 44% 41% 47% 14% 18% 16% 16% 40% 41% 29% 44% 4O% 47% lb% 19% 23% 40% 40% 43% 33% 42% 45% 38% 56% 18% 15% 19% 11% 4O% 39% 37% 50% 43% 47% 45% 32% 17% 14% 18% 18% 314

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ROPER ORGANIZATION INC TOIAL RESPONDENTS SMOKING CIGARETTES REDUCES NERVOUS XENSION FOR MOST SMOKERS ................................. AGREE DISAGREE DON'T KNOW/NO ANSWER SMOKING CIOARETTES HELPS PEOPLE COPE WITH THEIR MSYCHOLOQICAL PROBLEMS AND SOCIAL SITUATIONS STUDY #443-037 Q. 18 - WHETHER I NC OME FORMAL EDUCAIlON TOTAL UND IOM UND 20M UND 30M 30M+ OCCUPATION HIGH SCHOOL GRAD COLLEGE 2500 553 946 B85 100% 100% 100% 100% 61% 62% 62% 58% 31% 27% 32% 35% 7% 10% 6% 7% AGREE 43% 43% 43% 44% DISAGREE 49% 52% DON'T KNOW/NO ANSWER 8% 10% 79% 80% 80% 77% 15% 12% 14% 18% 6% 8% 6% 6% bMOKINO CIGARETTES IS PLEASUR- AULE FOR MOSI 5MOKERS AGREE DISAGREE DON'~ KNOW/NO ANSWER 315

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ROPER TOTAL RESPONDENTS Q. 18 - WHETHER I NC OMI-_ FORMAL EDUCATION OCCUPATION HIgH SCHOOL BLUE TOTAL UND 1OH UND 20M GRAD COLLEGE WHITE PROF. COLLAR & MGR 2500 553 946 885 100% 100% 100% 100% SMOKINg CIGARETTES HELPS CONTROL APPETI]E AND THEREFORE KEEPS WE[OHr DOWN AGREE DISAGREE DON'I KNOW/NO ANSWER SMOKINg CIGARETTES IS NO MORE HARMFULL TO HEALTH ]HAN EATING BUTTER OR OTHER FOODS WITH A HIGH CHOLESTEROL CONTENT 55% 55% 54% 55% 36% 32% 37% 36% 10% 13% 9% 9% AGREE 31% 29% 23% 27% DISAGREE 61% 62% DON'T KNOW/NO ANSWER ID% 14% 11% SMOKINg CIGARETTES IS LESS HARMFUL 70 fIEALTH THAN DRINKINg ALCOHOLIC BEVERAGES AGREE 37% 31% 23% 30% DISAGREE 54% 55% DON'T KNOW/NO ANSWER 17% 22% @9 TOOG 316

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ROPER Q. lB - WHEIHER I NCOMI~ FORMAL EDUCATION OCCUPATION TOTAL UND IOM UND 20M UND 30M 141CH NON H-S 30M+ CHAD WHITE COLLAR PROF. & MgR TOTAL RESPONDENTS 2500 553 100% 100% 627 669 342 100% 100% 100% SMOKING CIGARETTES IS LESS HARMFUL TO HEALTH THAN SMOKING MARIJUANA .............................. A~HEE DISAOREE DON'T KNOW/NO ANSWER 43% 50% 39% 32% 18% 18% 37% 49% 34% 44% 32% 46% 19% 20% 21% AIR POLLUTION IS THE MAJOR CAUSE OF LUNG CANCER. NOT CIOERETTES ................................ AOREE. DISAGREE DON'T KNOW/NO ANSWER 22% 27% 58% 48% 20% 25% 16% 25% 16% 66% 49% 62% 18% 26% 22% L_(JW TAR CIGARETTES REDUCE THE HEALTfl RIUK IN CIQARE[TE SMOKING ................................. AGREE DISAGREE DON'T KNOW/NO ANSWER 40% 39% 44% 40% 16% 22% 40% 40% 40% 49% 37% 45% 11% 23% 15% ;91,TOOGI 317

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Q.19 (ASKED OF ALL ld:SPONDEh~I'S) NL~4BER OF RESPONDENTS PLEASANT ANNOY ING DOESN'T APFECT ONE WAY OR THE OTJ[ER DON'T KNOW/NO ANSWER TOTAL 1984 1982 1980 1978 1976 1974 1972 1970 2500 2500 2512 2511 2507 2487 2499 2493 100% 100% 100% 100% 100% 100% 100% 100% 5MOKEI~ 1984 1982 1980 859 812 915 920 937 i011 969 969 100% 100% 100% 100% 100% 100% 100% 100% % % % % % 3 1 2 5 4 46 44 40 4 5 51 55 57 90 92 89 88 90 88 * * 1 1 * 1641 1688 1597 1591 1570 1476 1530 1524 100% 100% 100% 100% 100% 100% 100% 100% % % % l 1 * 65 61 34 37 * 1 1 * LESS T}~N .5 PERCENT 318

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ROPER G 19 - HOW FEEL TOTAL RESPONDENTS ~ M I] K E R S HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL LIgHI 40 fIR NON- TOTAL SMOKERS MORE SMOKERS SMOKERS D500 859 89 1641 100% 100% 100% 100% PLEASANT 6% 5% 1% 1% ANNOYING 11% Z!I% 65% 53% 71% DU~SN'-F AFFECT ONE WAY OR THE OTHER 72% 46% 28% DON'T KNOW/NO ANSWER I% ~% *% *% TOIAL RESPONDENTS PLEASANT ANNOYiN~ DOESN'T AFFECT ONE WAY OR THE OTHER DON'T ~NGW/NO ANSWER gEOORAPHIC AREA UNDER TOTAL 35 OVER SO WST MARKET SIZE A B C D DSO0 943 1553 100% 100% 3% 4~% 51% ~% 2% 3% 1% 45% 47% D2% 50% 53% 47% • % *% ~% I% TL TOOG 319

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ROHER TOTAL RESPONDENTS 8. 19 - HOW FEEL INCOME FORMAL EDUCATION OCCUPATION H|GII SCHOOL BLUE TOTAL UND tOM UND DOM gRAD COLLEGE WHITE COLLAR PROF. & MGR 2500 553 94b 885 100% 100% 100% 100% PLEASANT 4% 2% 2% 4% ANNOYING 42% 46% 53% 43% DOESN'T AFFECT ONE WAY OR THE OTHER 5]% 53% DON'T KNOW/NO ANSWER ~% ~% *% *% IOTAL RESPONDENTS PLEASANT ANNOYINg DOESN'T AFFECT ONE WAY OR THE OTHER DON'T KNOW/NO ANSWER gOVERNMENT'S HOLE SHOULD BE WITII RESPECT I0 CICARETTES MORE FEW(~R TOTAL CONTROLS CON FROLS lEAVE SIfOULDN'T DON'T KNOW AS IS BE INVOLVED /NO ANSWER 2500 644 91 100% 100% 100% 3% 2% 3% 46% 72% 60% 51% 26% 35% *% *% 1% 320

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Q.20 SMOKING, TO'PAL 1984 1982 1980 1978 1976 1974 SMOKERS 1984 1982 19~I0 NON -SMOK~] I{S 1984 1982 19}~0 1978 1976 1974 Nt~4BER OF RESPONDENTS 2500 2500 2512 100% 100% 100% 859 812 915 920 937 I011 100% 100% 100% 100% 100% 100% 1641 1688 100% 100% % % % % % % PROBABLY IS HAZARDOUS 68 65 39 40 61 57 PROBABLY DOESN'T HAVE ANY REAL EFFECT 29 29 52 50 32 37 DON'T KNOW/NO ANSWER 4 6 i0 i0 7

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ROPER Q. 20 - WHETHER FEEL OR I-HAT TOIAL RESPONDENTS PROBABLY IS HAZARDOUS PROBABLY DOESN'T HAVE ANY REAL EFFECT DON'T KNOW/NO ANSWER MODER- TOTAL TOTAL TOTAL LIQH] All- HEAVY 40 OR NON- EX- TOTAL SMOKERS MORE SMOKERS SMOKERS 2500 859 89 1641 100% 100% 100% 6~% 51% 38% 77% 29% 45% 56% 20% 4% 5% 6% 3% TOTAL RESPONDENTS PROBABLY IS HAZARDOUS PROBABLY DOESN'T HAVE ANY REAL EFFECI DON'T KNOW/NO ANSWER TOTAL 2500 100% 68% 29% 4% AgE 35 HIS- UNDER AND 35 OVER SO WST I=== 943 1563 800 450 100% 100% 100% 100% 100% 100% 71% 66% 65% 70% 27% 30% 33% 24% 3% 4% 4% 4% 28% 36% 24% 27% 32% 4% 3% 4% 3% 2%

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ROPER Q. 20 - WHETHER FEEL. OR THAT IT PROBABLY TOTAL RESPONDENTS PROBADLY IS HAZARDOUS PRODABLY DOESN'T HAVE ANY REAL. EFFECT DON'T KNOW/NO ANSWER INCOME OCCUPATION HIGH TOTAL UND IOM UND 20M UND 30M COLLEGE COLLAR COLLAR & MgR 2500 553 946 B85 i00% 100% 100% 100% 68% 63% 66% 72% 29% 33% 30% 24% 4% 4% 3% 4% TOTAL RESPONDENTS PROBA3LY IS HAZARDOUS PROBABLY DOESN'T HAVE ANY REAL EFFECT DON'T KNOW/NO ANSWER OOVERNMENI'S ROLE SHOULD BE WI'IH MORE TO]AL CONTROLS CONfROLS 2500 644 91 100% 100% 100% 68% 86% 78% 29% 12% 14% 4% 2% 8%

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II Q.21. - wI'Pll CONTROL.qs OR FE%/ER GOVERNMEN'I' NUMBER OF RESPONDENTS MORE CONTROLS FEWER CON'I'RO [~ I~:]AVE THINGS AS THEY ARE GOVERNMENT SHOULDN'T BE INVOLVED (VOL.) DON'T KNOW/NO ANSWER TOTAL 1984 1980 1978 1976 1974 1972 1970 2500 2512 2511 2507 2487 2499 2493 100% 100% 100% 100% SMOK}] }~.q 1984 19H0 1978 1976 1974 1972 1970 859 915 920 100% 100% 100% NON-SMOKERS 1984 1980 1978 1976 1974 1972 1970 1641 1597 ]591 1570 1476 1530 1524 100% 100% 100% 100% 100% 100% 100% % % % % % % % 26 27 32 17 17 15 37 34 37 6 4 3 6 6 3 3 53 50 49 62 57 62 45 49 43 12 14 ii 13 15 14 I0 7 10 4 4 5 4 6 3 5 7 8 NOTE: SPLIT 5AMPIJqD ARE ASKED ABOUT. 9L 00 Eg 324

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u II ROPER ORgANIZAIlON INC (~ DI -- WITH CONTROLS OR FEWER TOTAL RESPONDENTS SMOKERS HEAVY SMOKERS NO N-SM OK ER S TOTAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS 2500 859 89 1641 100% 100% 100% 100% MORE CONTROLS FEWER CONIROLS LEAVE THINGS AS IHEY ARE gOVERNMENT SHOULD~T BE INVOLVED (VOL) DON'T KNOW/NO ANSWER ~6% 13% 7% 32% 6% 11% 18% 3% 53% 60% 52% 50% 1~% 14% ~4% 11% 4% 2% -% 4%

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ROPER 0 21 - WITH RESPECT gOVERNMENT CONTROLS, OR ARE NOW TOTAL RESPONDENTS AOE 35 UNDER AND TOTAL NE MW SO 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% MORE CONTROLS FEWER CONTROLS LEAVE THINGS AS THEY ARE GOVERNMEN[ SHOULD'T DE INVOLVED (VOL.) DON'T KNOW/NO ANSWER 26% 26% 25% 22% 24% 6% 6% 6% 5% 6% 53% 56% 51% 56% 55% 12% 9% 13% 13% 12% 4% 2% 4% 4% 4%

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NbPER (I D1 - WITH RESPECT THERE SIIOULD CONIROLS, UR THEY ARE NOW TOTAL RESPONDENTS I N(" [ IMI :i FORMAL EDUCATION OCCUPATION TOTAL UND tOM UND ~OM UND 30M 30M+ HIgH NON H-S SCHOOL (]HAD (]HAD 2500 553 100% 100% 669 946 100% 100% 100% MORE CONTROLS FEWER CONFROLS LEAVE THINGS AS THEY ARE OOVERNMEN1 SHOULD'T BE INVOLVED (VOL ) DON'T KNOW/NO ANSWER 26% 27% 6% 5% 53% 52% 12% 11% 4% 4% 25% 23% 4% 7% 54% 54% 13% 14% 4% 3%

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Q.22 - (ASKED OF ALL RI.:SPONDENTS) NUMBER OF RESPONDENTS 1984 25OO 100% % TOTAL 1980 1978 2512 2511 100% 100% % % ALL CIGARETTE ADVER- TISING SHOULD BE REQUIkED TO WARN PEOPLE THAT SMOKING MAY BE }[AZARDOUS TO HEALTH AG R~]E D ISAG }tEE I~ON'T KNOW/NO ANSWER I ALL CIGARETTE I TISING SHOULD BE BANNED (I) AGREE DISAGREE DON'T KNOW/NO ANSWER I~P ~}tOULD BE R].:QUIRED TI[AT T|~] TAR AND NICOTINE COb"PENT OF" A BRAND OF CIGARh"I'FES BE PRINTED ON EACH PACK AGREE DISAGREE DON'T KNOW/NO ANSWER TIIEI<E SHO(JI/3 BE A LIMIT IMPOSED ON HOW MUCH TAR AND NICOTINE C IG A}~ETTES CAN CON'FAIN (2) AGREE D] SAG I~]E DON'T KNOW/NO ANSWER / O I;TO0 SM()KEI<~ 1978 1976" 920 476 521 100% 100% 100% % % 92 93 6 6 2 2 34 40 60 55 5 6 89 88 8 8 3 4 79 81 14 12 8 7 91 90 90 6 8 8 3 3 2 27 23 29 67 72 69 6 4 3 88 86 84 8 i0 12 4 3 4 65 75 77 26 18 17 9 7 6 XX XX XX NOT A.q KE D (I) ,".g;KED (2) IN 1974, TIIE * QUESTION NON-SMOKERS 1984 1980 1978 1641 1597 100% 100% % % 95 96 94 4 3 4 1 1 2 38 41 45 56 52 48 6 7 7 91 92 6 5 2 4 78 78 15 14 7 8 XX XX (CONTINUED) 328

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I ] NUMBER OF RESPONDENTS GOVERNMENT MONEY S|IOUI/) i~] SPEN'P ON ANT I-5 MOK rNG CAMPAIGNS (3) AGREE DISAG}dEE DON'T KNCI~/NO ANSWER --~THEId'] SIIOULD Ill.] A BAN ON IIANDING OUT FREE SAMPLES OF CIGARETTES ON H<~N'I'OWN STItEET COI4NE R,S /~ IO;:;E DISAGREE DON'T KNOW/NO ANSWER THE TAX ON CIGARETTES SIlOUI,I] 81; 51{AR}'LY IN- CR]']ASED TO REDUCE THEIR SALE AGI<EE D ISAG P~]E LK]N'T K}4OW/N<) ANSWER A LAW SHO(ILD BE ~AINST '['lie SAII,] O~~ ALL CIGARf:~I'I'ES (i) AGRI'E DISAGREE DON'T K}KA~/NO ANSWER TOTAL 1984 1980 1978 2500 2512 100% 100% % % 33 32 61 61 6 7 54 42 4 NOT ASKED IN ANY PAST SURVEY 42 37 53 58 5 6 Q.22- (cohrL'INUED) " SM{ )KE F.S 1984 1980 1978 I{59 915 100% 100% % % 24 20 73 74 4 6 12 12 83 81 5 7 39 57 3 NOT ASKED IN ANY PAST SURVEY 36 19 58 78 6 3 NON-~{ MOKEI<Z 1984 1980 1641 1597 100% 100% % % 38 38 54 54 7 8 62 34 4 NOT ASKED IN ANY PAST SURVEY 54 49 40 44 6 7 15 7 15 15 79 91 79 75 6 3 7 I0 (i) ASKED ON (3) ASKED OF HALF THE S,h~PL£ IN 197t~ * QIIESTION IIAL~" 20 17 70 77 i0 6 It 91;OO6UE 329

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ROPER TOTAL RESPONDENTS ALL CIGARETTE ADVERTISING SHOULD BE REQUIRED TO WARN PEOPLE THAT SMOKINQ HAZARDOUS TO HEALTH S]UDY ~I~43-037 Q. 22 - WHETHER S M O K [: R S HEAVY SMOKERS NON-SM OK ER S MODER- TOTAL ]OTAL TOTAL LIGHI 40 OR NON- EX- NEVER TOTAL SMOKERS 2500 059 89 1641 100% 100% 100% 100% AGREE 86% 91% 95% 94% DISAGREE 13% 9% 4% 5% DON'T KNOW/NO ANSWER I% I% -% ALL CIGARETTE ADVERTISIN0 SHOULD BE BANNED ........................... AGREE DISAGREE DON'T KNOW/NO ANSWER 33% 24% 17% 38% 6D% 73% 82% 56% 5% 3% 1% 6% 330

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III ROPER ORGANIZAIlDN INC. G. 22 - WHETHER ]OTAL RESPONDENTS b M O K El R S ....................... HEAVY UM(1KERS NON-SMOKERS 40 OR TOTAL SMOKERS 2500 859 465 89 100% 100% 100% IT SFI(JULD DE RE@UIRED THAT IHE TAR AND NICOTINE CONIENT OF A URAND OF CIgAREtTES BE PRINTED ON EA(]fl PACK AGREE 84% 78% DISAOREE 9% 15% 14% 20% DUN'[ KNOW/NO ANSWER 2% 1% I% 2% 1HERE SHOULD BE A LIblIT IMPOSED I)N HOW MUCH TAR AND NICOTINE CIGARETIES CAN CONTAIN .................................... AGI~EE DISA(~f(EE DUN'I KNOW/NO ANSWER 73% 65% 65% 52% 20% 29% 29% 42% /% 6% 6% 7% P.£ T0O6££ 33t

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ill ROPER Ok(.,id"I1ZAIION G 22 - WHETHER GOVERNMENT IDTAL RESPONDENTS S M 0 K F R S HEAVY SMOKERS NON-SM OKER S TOTAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS 2500 B59 89 1 b41 100% 100% 100% 100% GOVERNMENI MONFY SHOULD BE SPLNI ON ANTI-SMOKINO CAMPAIGNS AGREE DISAGREE DON'T KNOW/NO ANSWER 33% 24% 19% 38% 61% 73% 78% 54% 6% 4% 3% 7% THERE SHL]ULD BE A BAN ON HANDINO OuT FREE SAMPLES OF CIGARETTES ON D[~WNrOWN StREEt CORNERS ........................ AGREE D 1SA~REE DON" ; KNOW/NO ANSWER 54% 39% 25% 62% 4D% 57% 7D% 34% 4% 3% 3% 4% 332

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ROPER III STUDY -I~ 443--031 Q. 2-'-2 - WHETHER IO~AL RESPONDENTS THE TAX ON C1C.ARETIES SHOULD BE SIiAI,(PL_Y [NCREASED TO REDUCE IltL lt,t SALE N O N TOTAL TO I-AL 40 OR NON- TOTAL SMOKERS MORE SMOKERS SMOKERS 2500 859 89 1641 100% 100% 100% AGREE 19% 23% 54% 4&% DISAGREE 78% 75% 40% 46% 36% DON'T KNOW/NO ANSWER 5% 2% 2% A LAW SHOULD lie PASSED AGAINST THE SALE OF ALL CIGARETTES .................................. A~REE DISAGREE DON'T KNOW/NO ANSWER 12% 7% 4% 15% 83% 91% 96% 79% 5% 3% -% 7% 333

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ROPER (~ 22 - WHETHER IOTAL RESPONDENTS TOTAL 2500 100% ACE AREA 35 UNDER AND FE- 35 OVER SO WST 943 1553 800 450 100% 100% 100% I00% ALL CIOARE[TE ADVERTISING 5HUUL.D BE ~EGUIRED TO WARN PEUPI E THAt SMOKING MAY BE IIAZARDOU5 ro HEALTH AGREE DISAGREE DON'T KNOW/NO ANSWER 92% 7% I% 94% 91% 5% 8% 1% I% 94% 93% 90% 6% 6% 9% I% I% I% All CIOAREIrE ADVERTISINg SHOULD BE BANNED AGREE DISAGREE DON'T KNOW/NO ANSWER 33% 62% 5% 33% 33% b4% 61% 4% 6% 36% 33% 27% 58% 63% b7% 6% 3% 6% 9 ];006US 33,1

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ill i ill RtJPEt~ ORGt~,I,IIZAIION O, 22 - WHETHER TOTAL RESPONDENTS TOTAL 2500 100% AGE AHEA 35 UNDER AND 35 OVER SO WST 943 1553 000 450 100% 100% 100% 100% 100% IT SHOULD BE REQUIRED THAT THE TAR AND NICOTINE CONTENT OF A BRAND OF CIGARETTES ON EACH PACK AGREE DISAGREE DON'T KNOW/NO ANSWER 89% 9% 2% 92% 87% 6% 11% 2% 2% 91% 90% 88% B6% 8% 8% 9% 12% 2% 2% 3% 2% 90% 88% 89% 85% 7% 10% 9% 13% 2% 2% 2% ~% IIIEHE SHOULD BE A LIMIT IMPOSED ON HOW MUCH IAR AND NICOTINE CIGARETTES CAN CONFAIN ....................................... jf AGREE DISAGREE DON'T KNOW/NO ANSWER 73% 20% 7% 72% 74% 23% 18% 5% 8% 75% 78% 71% bB% 18% 16% ~0% ~8% 7% 6% 9% 4% 76% 71% 75% 70% 16% 25% 19% 21% 9% 5% 5% 8% 335

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RuPEH Q 22 - WHETHER TOTAL RESPONDENTS OIJVERNMEN[ MONEY SHOULD BE 5PENT UN ANTI-SMOEING CAMPAIGNS .................................. AGREE DISAGREE DON'I KNOW/NO ANSWER THERE SHOULD BE A BAN ON ttANDING OUT FREE SAMPLES OF CIGARETTES ON D[IWI41{JWN STREET CORNERS AGE UNDER TOTAL 35 OVER MW SO WST 943 1553 800 450 100% 100% 100% 100% 100% 100% 2500 100% 33% 35% 30% 29% 39% 61% b0% 66% 63% 59% 6% 6% 4% 8% 2% 38% 34% 29% 23% 55% 62% b5% 69% 7% 4% 6% 8% AGREE DISAGREE DON'] KNOW/NO ANSWER 54% 52% 56% 57% 51% 58% 42% 44% 41% 41% 45% 40% 4% 4% 4% 2% 4% 2% 51% 52% b2% 54% 43% 45% 37% 40% 6% 2% 1% 7% 336

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ROPER (~. 2;2 - WHETHER TOIAL RESPONDENTS IHL lAX []N CIOARE]TES SHOULD BE SHARPLY iNCREASED TO REDUCE lHi IR SALE ..................................... AGREE DISAGREE [)UN'T KNUW/NO ANSWER TOTAL, 2500 100% 42% 53% 5% AgE 35 UNDER AND 35 OVER SO WST 943 1553 800 450 100% 100% 100% I00% 100% 100% 39% 44% 41% 46% 57% 50% 54% 51% 4% 6% 5% 4% 42% 41% 47% 33% 51% 56% 50% 58% 7% 3% 3% 9% A LAW SHUULD BE PASSED AOAINST THE SALE OF ALL CIGARETTES ................................. AGREE DISAGREE DON'1 KNUW/NO ANSWER 12% 83% 5% 11% 12% 11% 12% B4% 82% B4% 85% 5% 6% 5% 4% 14% 10% 12% 7% 77% 87% 83% 90% 8% 3% 5% 3% g g, TOOg . 337

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] HOPER ORGANIZATION INC. O. 22 - WHETHER TOTAL RESPONDENTS I NC OME FORMAL EDUCATION OCCUPATION TOTAL UND IOM UND 2CM UND 30M 30M+ HIGH NON H-S SCHOOL GRAD ORAD PROF. & MGR 2500 553 I00% lOOZ b69 94b 100% 100% AL_L CIGARETTE ADVERTISINO SHOULD DL REQUIRED TO WARN PEOPI.E THAT SMOKING HAZARDOUS TO HEALTH AGREE DISAOREE DON'T KNOW/NO ANSWER 92% 91% 7% 9% I% ~% 91% 92% B% B% 1% *% ALL CIGARETTE ADVERTISINO SHOULD BE BANNED AGNEE DISAGREE DON'I ~NOWINO ANSWER 33% 35% 6D% 58% b% 7% 34% 33% 60% 63% 6% 4% 338

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ROPER O. 22 - WHETHER 0OVERNMENT TOTAL RESPONDENTS IT SHOULD BE REQUIRED THAI THE TAR AND NICOTINE CONTENT OF A HRAND OF CIGARETTES BE PRINTED ON EACH PACK ............................... ACREE DISAGREE DIJN'~ KNOW/NO ANSWER IHERE SHOULD BE A LIMIT IMPOSED ON HIJW MUCH TAN AND NICOTINE CIGARbTTES CAN CONTAIN ..................................... AGREE DISAGREE DON'f KNOW/NO ANSWER INCOME OCCUPATION HIGH SCHOOL TOTAL UND IOM UND 20M UNO 30M CRAD COLLEGE COLLAR ~500 553 946 885 100% 100% 100% 100% 89% 86% 89% 88% 9% 11% 9% 9% D% 2% ~% ~% 73% 77% 76% 70% 20% 15% IU% 24% 7% 8% 6% 6% TG TOOGCD 839

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I RDPER ORGANIZAIIfiN INC O. ig'2 - WHE[HER TOIAL RESPONDENTS FORMAL EDUCAT I ON HI(~H H-S SCHOOL. PROF. TOTAL UND CRAD & MGR 2500 669 342 lO()Z 100% !00% O(IVERNMENT MONEY SHOULD BE SPENI ON ANFI-SMOKINC CAMPAIGNS .................................... AGREE DISAGREE DON'T KNOW/NO ANSWER 33% 32% 30% 33% 35% 61% 59% 60% 62% 62% 6% 9% 9% b% 3% IHLRL SHOULD BE A BAN ON HANDINO OUF FREE S;AMPI ES OF CICAREITES ON D[)wNI'OWN STREET CORNERS .......................... ACREE 50% 53% DISAOI~EE 45% 44% DON'T KNOW/NO ANSWER 4% ~% 5% 3% 4% 340

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i ROPEII ORGalqIZAIION @. 22 - WHETHER TOTAL RESPONDENTS EDUCAT I ON I gH SCHOOL TOTAL UND IOM UND COLLEGE COLLAR PROF & MgR 2500 553 946 885 100% 100% 100% 100% IHE IAX ON CIGARETTES SHOULD BE SHARPLY INCREASED TO REDUCE THEIR SALE ................................ AGREE 44% 41% 42% 36% DISAGREE 50% 54% 52% 60% DON'T KNOW/NO ANSWER 5% 6% 4% A LAW SHOULD BE PASSED AGAINST IHE SALE OF ALL CIGARETTES ................................ AGREE DISAGREE DON'T KNOW/NO ANSWER 1D% 16% 11% 9% 83% 79% 85% 85% 5% 6% 4% 6% £g 1 OOg£ 341

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ROPER Q. 22 - WHETHER TOTAL RESPONDENTS GOVERNMENT'S ROLE SHOULD BE WITH RESPECT TO CIGARETTES MORE FEWER TOTAL CONTROLS CONTROLS LEAVE SHOULDN'T DON'T KNOW AS IS BE INVOLVED /NO ANSWER ~500 b44 91 100% 100% 100% ALL CIGARETTE ADVERTISING SHOULD BE REQUIRED TO WARN PEOPLE THAT SMOKINg HAZARDOUS TO HEALTH AGREE DISAGREE DON'T KNOW/NO ANSWER 92% 98% 97% 7% 2% 1% 1% *% 2% ALL CIGARETTE ADVERTISINO SHOULD BE BANNED AGREE DISAGREE DON'T KNOW/NO ANSWER 33% 57% 33% b2% 38% 46% 5% 5% 21% I;,gI I;OOgP. 342

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ROPER STUDY #443-037 Q. 22 - WHETHER TOTAL RESPONDENTS gOVERNMENT'S ROLE SHOULD BE WITH RESPECT TO CIGARETTES tIORE FEWER TOTAL CONTROLS CONTROLS LEAVE SHOULDN'T DON'T KNOW AS IS BE INVOLVED /NO ANSWER 2500 644 91 100% 100% 100% IT SIlOULD BE REQUIRED THAT THE JAR AND NICOTINE CONTENT OF A BRAND OF CIGARETTES BE PRINTED ON EACtl PACK AGREE DISAGREE DON'T KNOW/NO ANSWER 89% 94% 91% 9% 4% 2% 2% 2% 7% THERE SHOULD BE A LIMIT IMPOSED ON HOW MUCH TAR AND NICOTINE CIGARETTES CAN CONTAIN AGREE DISAGREE DON'T KNOW/NO ANSWER 73% 88% 74% 20% 8% 8% 7% 5% 19% 343

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ROPER Q. 22 - WHETHER GOVERNMENT'S ROLE SHOULD BE WITH RESPECT TO CIGARETTES MORE FEWER TOTAL CONTROLS CONTROLS LEAVE SHOULDN'T DON'T KNOW AS IS BE TOTAL RESPONDENTS 2500 b44 91 100% 100% 100% GOVERNMENT MONEY SHOULD BE SPENT ON ANTI-SMOKINg CAMPAIGNS AGREE 33% 58% 32% DISAGREE b1% 35% 40% DON'T KNOW/NO ANSWER 6% 6% 29% THERE SHOULD BE A BAN ON HANDING OUT FREE SAMPLES OF CIGARETTES ON DOWNTOWN STREET CORNERS AGREE 54% 76% 56% DISAGREE 42% 22% 32% DON'T KNOW/NO ANSWER 4% 2% 12% 344

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ROPER Q. 22 - WHETHER TOTAL RESPONDENTS GOVERNMENT'S ROLE SHOULD BE WITH RESPECT TO CIGARETTES MORE FEWER TOTAL CONTROLS CONTROLS LEAVE SHOULDN'T DON'T KNOW AS IS BE 2500 644 91 100% 100% 100% THE TAX ON CIOARETTES SHOULD SHARPLY INCREASED TO REDUCE THEIR SALE AGREE DISAGREE DON'T KNOW/NO ANSWER 42% 72% 42% 53% 24% 38% 5% 5% 20% A LAW SHOULD BE PASSED AGAINST THE SALE OF ALL CIGARETTES AGREE DISAGREE DON'T KNOW/NO ANSWER 12% 29% 11% 83% 63% 67% 5% 8% 22% L(;I11;OOg S 345

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Q.23 - WHAT CIGARETT~Z NUMBER OF RESPONDENTS CAUSES YOUNGSTERS AND NON-SMOKING AIXJI/FS TO BECOME SMOKE ~S CAUSES 5MOKEIt5 TO SW ITCH BRAND~ BOP}{ (VOL.) DOESN'T HAVE MUCH EFFECT OF ANY KIND DON'T KNOW/NO ANSWER TOTAL 1984 1982 1980 2500 2500 2512 100% 100% 100% % % % 31 33 28 18 15 20 15 13 12 34 35 34 2 4 5 SMOKERS 1984 1982 1980 859 812 915 100% 100% 100% % % % 20 24 16 37 37 35 16 18 24 19 14 18 12 8 12 50 47 45 2 3 3 346

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RuPER IJRANDS OF CIGARETTES 10TAl RESPONDENTS 5 HiJK [ R [~ 14EAVY SMOKERS NON-SMOKERS ] OrAL T(] rAL 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 2500 859 B9 1641 100% 100% 100% 100% CAUbES YOUNQSrERS AND NON- SMOKING ADULTS TO UECOME SMOKERS CAUSES SMOKERS TO SWITCH BRANDS UUIH (VOL_) I)IJESN'T HAVE MUCH EFFECT OF ANY KIND DON"I KNOW/NO ANSWER 31% 20% 13% 37% 1U% 16% 24% 19% Ib% 12% 9% 17% 34% 50% 53% 25% 2% 2% 1% 3% 347

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RLLPEk MAJO~ EFFECTS OF CICARETIES t!iDX MARKET SIZE I=t: - MALE MAHL WHTE A TOTAL RESPONDENTS D 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% CAUSES YOUNGSTERS SMOKING ADULTS TO CAUSES SMOKERS TO I~OIH (VDL ) DLIEbN'T HAVE MUCtt EFFECI OF: ANY KIND D~JN'I ~NUW/NO ANSWER 30% 31% 30% 35% 20% 17% 17% 19% 15% 15% 17% 13% 33% 34% :]4% 33% 2% 3% 2% 3% 32% 21% 38% 17% 27% 14% 14% 19% 19% 34% 32% 25% 2% 2% 4% 31% 28% 29% 38% 17% 18% 19% 18% 20% 14% 15% 11% 28% 38% 35% 31% 3% 3% 2% 2% 29% 30% 36% 28% 17% 21% 14% 22% 19% 13% 12% 15% 32% 34% 35% 34% 3% 2% 2% I% O0 TOOG e 348

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ROPEk Q 23 - WHAT PEOPLE 1 UI"AL R E SP OI",IDEI',I] S EDUCATION ttlgH 5CttO01_ IOTAL UND IOM UND 20M UNI) 30M GRAD COLLEGE COLLAR 2500 553 946 885 100% 100% 100% 100% CAUSLU YUtJNGSIENS AND NON- UMOKINO ADULIS TO BECOME SMOKERS CAUbLU SI-IuKERS TO SWITCH BRANDS DO I H ( VIII ) DULSII'] Ii,*4VE MUCH EI-FECI OF ANY kkIND buN'[ KNOW/NO ANSWER 31% 29% 28% 32% 18% 17% 18% 20% 15% 16% 13% 18% 34% 36% 39% 28% "d% 2% 2% 3% I;O I;OOGP.D 349

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ROPER VARIOUS BRANDS OF CIGARETIES TOIAL RESPONDENTS GOVERNMENT'S WI]II MORE TOTAL CONIROLS 2500 644 91 100% 100% 100% CAUSE5 YOUNGSTERS AND NON- SMOKING ADULTS TO BECOME SMOKERS CAUSES SMOKERS TO SWITCH BRANDS DOPH (VOL) DI~LSIq'T HAVE MUCH EFFECT OF ANY KIND DON'T KNOW/NO ANSWER 31% 45% 34% 18% 17% 14% 15% 17% ~5% 34% 19% 12% D% ~% 14% 350

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Q.24 SMOK].]Ic_~ AND NON-SMOKER.5w RESPONDENT) NI~BER OF RESPONDENTS TRAINS, AIRPLANES, BUSES SEPARATE SECTIONS SMOKE ANYWHERE DON'T KNOW/NO ANSWER EAT] NG PLACES SEPARATE S EC'F IONS SMOKE ANYWHERE DON'T KNOW/NO ANSWER TliEATRES SEPARATE SECTIONS SMOKE ANYW IIERE DON'T KNOW/NO ANSWER WORK PLACES OR OFFICES SE PA}<ATE SECT IONS SMOKE ANYW I£E R.E DON'T KNOW/NO ANSWER IND<kOR SPORTING EVENTS S E PAILATE SECTIONS SMOKE ANYWHERE DON'T KNOW/NO ANSWER SMOKE ~ 1984 1982 19}]0 1978 2500 2500 915 455 100% 100% 100% 100% % % % % 93 91 81 85 72 6 8 17 13 26 1 1 2 2 3 90 84 9 15 1 1 1 87 83 8 II 5 6 6 75 62 22 34 3 4 5 75 70 21 26 4 5 NON-SMOKERS 1980 1978 1597 769 100% 100% % % 96 93 3 6 1 1 87 80 12 17 1 3 3 5 50 83 88 46 16 Ii 4 1 1 83 82 86 12 13 9 5 5 5 55 52 48 42 66 39 34 16 29 6 2 4 XXX 67 30 3 87 86 8 8 5 6 4 5 69 67 26 28 5 5 XXX 72 76 23 19 5 5 5 5 XXX T}d~ND N(~ APPLICAB~] NOTE: ]~LF (CONTINUED) 351

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Q.24- (CONTINUE[)) NUMBER OF RESPONDENTS PUBLIC MEETINGS SEPARATE SECTIONS SMOKE ANYWHERE DON'T KNOW/NO ANSWER BARBER OR BEAUTY SHOPS TOTAL 1984 1982 2500 2500 100% 100% % % SMOKERS 1984 1982 1980 1978 1976 1974 859 812 100% 100% % % 73 66 55 56 52 46 24 30 40 39 43 47 3 4 5 5 4 7 SEPARATE SECTIONS 53 43 26 SMOKE ANYWHERE 33 51 56 DON'T KNOW/NO ANSWER 3 3 3 TRAIN, PLANE, BUS STATIONS SE ['ARATE SECTIONS SMOKE ANYWHERE DON'T KNOW/NO ANSWER 71 62 50 52 41 27 36 47 45 55 2 2 3 3 3 NON-SMOKE}C~ 1984 1982 1641 1688 100% 100% % % % % % % 79 69 18 26 3 4 70 59 26 37 4 4 XXX 76 67 22 31 3 2 XXX TREND NOT NOTE: HALF 352

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ROPER Q. 24 - FOR VARIOUS FACILITIES FOR ANYWHEI(F TOTAL RESPONDENTS S I'1 l] K E R S HEAVY SMOKERS NON-SMOKERS Mill ~ER - TUTAi. TO I AL TOTAL LIOH] 40 OR NON- EX- NEVER TOTAL SMOKERS D500 859 89 1641 100% 100% 100% 100% IRAINS, AIRPLANES, BUSES ......................... SEPARATE ANyWHerE DUN'| KNOW/NO ANSWER 93% 88% 79% 96% 6% 11% ~1% 3% I% *% -% I% EATINd PLACES SEPARATE ANYWHERE DON'T KNOW/NO ANSWER 90% 83% 74% 93% 9% 16% ~6% 6% 1% 1% -% 1% IHEAIRES SEPARATE ANYWHERE DON'T KNOW/NO ANSWER 87% 82% 73% 09% 8% 13% E~% 6% 5% 5% 2% 5% O TOOGI 353

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ROPER ORdANIZA;ION TOTAL RESPONDENTS (~ 24 - FOR VARIOUS FACILITIES FOR ANYWHERE S I'I 0 K [\ R S HEAVY SMOKERS TOTAL TOTAL SMOKERS 20 - 39 ...................................... NON-SMOKERS 2500 859 100% 100% TOIAL 40 OR NON- MORE SMOKERS WORK PLACES OR OFFICES ....................... SEPAhATE 64% 7~'% ANYWHERE 34% 26% DON'T KNOW/NO ANSWER 3% 3% INDOOR SPORTING EVENTS ........................ SEPARATE 67% 77% ANYWHERE 30% 10% DON'T KNOW/NO ANSWER 4% 4% PUBLIC MEETINGS SEPARATE 62% 60% ANYWHERE 37% DON'] KNOW/NO ANSWER 3% 3% 89 1641 100% 100% 57% 80% 43% 16% -% 4% 5~% 79% 44% 17% I% 4% 5~% 79% 40% 18% I% 3% 90 $OOG D 354

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ROPER Q 24 - FOR VARIOUS FACILITIES FOR ANYWIff Id FO1-AL REUPONDEN'IS MODER- I (JTAL TO1AL TO[AL L I (;Hl 40 OR NON- EX- NEVER TOTAl. SMOKERS 2500 1359 89' 1641 100% 100% 100% 100% BARUL-R OR BEAUTY SHOPS ........................ SEPARATE ANYWHERE DON'I KNOW/NO ANSWER TRAIN, PLANE OR BUS SIAlIONS ................................ SEPARATE ANYWHERE DOr4'T KNLIW/NO ANSWER 64% 53% 40% 70% 33% 46% 58% 26% 3% 2% I% , 4% 71% 62% 55% 76% 2"1% 37% 45% 22% 2% 1% -% 3%

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ROPER Q. 24 - FUI~ VARIOUS FACILITIES FOR ANYWH~ I¢I TOTAL RESPONDENIS TRAINS, AIRPLANES, BUSES ........................... SLPARATE ANYWHERE DON'T KNOW/NO ANSWER EATINO PLACES SEPARATE ANYWHERE DON'T KNOW/NO ANSWER IHEATRES SEPARATE ANYWHERE DON'T KNOW/NO ANSWER OEOORAPHIC AREA 3b UNDER AN[) TOTAL 35 OVER MW SO WST MARKET SIZE A B C D 2500 100% 943 1553 800 450 100% 100% I00% 100% 100% 100% 93% 96% 6% 4% I% I% 90% 91% 9% 8% 1% I% 87% 86% 87% 8% 9% 8% 5% 5% 5% 93% 96% 95% &% 3% 4% 1% I% 1% 93% 96% 92% 93% 6% 4% 7% 6% 2% ~% 1% 1% 89% 95% 86% 10% 4% 12% I% I% 3% 84% 92% 89% 94% 14% 7% 10% 5% I% I% 1% 1% 88% 92% 88% 91% 10% 7% 11% 8% 2% *% 1% I% 86% 94% 83% 9% 3% 10% 6% ~,% 7% 85% 85% 88% 88% 10% 6% 9% 8% 5% 9% 3% 5% 85% 89% 88% 81% 8% 8% 9% 7% 7% 3% 3% 12% RO TOO( P. 356

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ROPER O. 24 - FOR VARIOUS FACILITIES FOR ANYWHEf~I:. TOTAL RESPONDENrS GEOGRAPHIC AREA 35 UNDER AND TO]AL NE MW SO 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% BARBER OR BEAUTY SHOPS SEPARATE ANYWMERE DON'T KNOW/NO ANSWER 64% 65% 60% 68% 33% 32% 35% 30% 3% 3% ~% I% TRAIN, PLANE OR BUS STATIONS .............................. bLPARATE ANYWHLRE DSN' f ~NOW/N8 ANSWER 71% 73% 70% 69% 74% 75% 27% 26% 27% 29% 25% 23% 2% I% 2% 3% 1% 2% 357

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ROPER O. 24 - FOR SECTIONS OR FACILITIES 1OTAL RESPONDENTS OEOORAPHIC AREA 35 UNDER AND TOTAL NE MW SO WST MARKE1 SIZE A B C D 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% WORK PLACES OR OFFICES .............................. SEPARA]-E ANYWHERE DON'T KNOW/NO ANSWER 75% 73% 76% 76% 77% 81% 22% 24% 20% 20% 20% 16% 3% 3% 4% 4% 2% 2% 73% 75% 79% 72% 23% 22% 20% 21% 4% 3% 2% 6% IIqDOOR SPORTING EVENTS ...................... SEPARATE ANYWHERE DON'T KNOW/NO ANSWER 75% 73% 76% 76% 79% 78% 21% 23% 20% 19% 19% 18% 4% 3% 4% 5% 3% 4% 70% 78% 82% 71% 25% 20% 16% 22% 6% 2% 2% 7% PUBLIC MLErINGS SEPARATE ANYWHERE DON'I ~NOW/NO ANSWER 73% 71% 74% 71% 76% 80% 24% 26% 22% 25% 22% 18% 3% 3% 3% 4% 2% 2% 70% 75% 77% 68% 25% 22% 20% 28% 5% 2%

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ROPER G 24 FOR VARIOUS FACILIT]|:S FOR ANYWH[-Id IOTAL RESPONDENTS ] NC (]M[ FORMAL EDUCATION IllgH SCHOOL TOTAL UND 1OM UND 2OM UND 3OM GRAD COLLEGE OCCUPATION BLUE WHITE PROF COLLAR COLLAR 2500 553 946 885 100% 100% 100% 100% TRAINS, AIRPLANES, BUSES ......................... SEPARATE 94% 93% 95% 95% ANYWHERE 4% 6% 5% 4% DON'T KNOW/NO ANSWER I% 2% I% EATINO PLACES SEPARATE 90% 89% 92% 92% ANYWHERE 9% 10% DON'T KNOW/NO ANSWER I% I% I% THEATRES SEPARATE 87% 86% 89% 86% ANYWHERE 8% 8% DON'T KNOW/NO ANSWER 5% 5% 6% 1;i;£1;006£S

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ROPER 0 24 - FOR VARIOUS FACILITIES FOR ANYWHERL IOTAL RESPONDENTS I NCOME TOTAL UND IOM UND 20M UND 30M 3ON+ ............................ ~===== FORMAL EDUCATION OCCUPATION H I ell NON H-S SCHOOL ORAD WHITE COLLAR PROF. & MgR 2500 553 100% 100% 669 946 100% 100% 100% BARBi_R OR BEAUTY SHOPS ....................... SEPARATE ANYWHERE DON'] KNOW/NO ANSWER 64% 72% 33% 25% 3% 3% 64% 63% 33% 34% 3% 4% 1RAIN, PLANE OR BUS STATIONS ............................. SEPARATE ANYWHERE DON'I KNOW/NO ANSWER 71% 73% 27% 24% D% 3% 71% 71% 27% 27% 2% 2% 360

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ROPER 1dIAL RESPONDENTS GI 24 - FOR SECIIONS OR FACILITIES SMOKERS ANYWHER[: EDUCATION HIOH TOTAL UND IOM UND 20M UND 30M 30M+ ....................... OCCUPATION BLUE COLLAR WHITE COLLAR z ...... PROF. & MOR 2500 553 94b 885 100% 100% 100% 100% WORK t'LACES OR OFFICES ....................... SI-JPAR ATE 78% 75% 76% 72% AN YWH~;RE 18% o 1% ~0% 25% DON'T KNOW/NO ANSWER 3% 4% 3% INDOUR SPORTIN~ EVENTS ........................... SEPARATE 77% 75% 78% 73% AN Y WHLR E 19% ~'0% 18% 723% DI]N'T KNOW/NO ANSWER 4% 4% 4% PUULIC IIEET i NC~S bE PARATE 76% 73% 76% 71% ANYWIdERE 2~% 25% DON'] KNOW/NO ANSWER 3% 4% 3% TS OOG S

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I ROPER OR'~ANIL,~-IION [NL TOTAL RESPONDENTS TRAINS, ........................... SEPARATE AI'4Y Wt4ERE DON'T KNOW/NO ANSWER EAT [NG PLACES SEPARATE AI4YWIILRE DUN'T KNOW/NO ANSWER I HEAl RES SEPARATE ANYWHERE KNUW/NO ANSWER SIUDY #443-037 (i 24 - FOR VAR[OLfi; FACILITIES FOR I~NYWI4H41 (;OVL:RNMIN[':5 ROtE SHI]ULD BE Wllll RESPECI- TO CI(;ARETIES MORE TOTAL CONTROLS CONTROLS LEAVE 511OULDN'T DON'r KNOW AS IS BE 2500 91 I00% 100% 100% 93% 96% 95% 6% 2% 3% I% 1% 2% 90% 95% 88% 9% 4% 10% 1% I% 2% 87% 91% 88% H% 5% 4% 5% 4% 8% f;,T:£i;OO6P.£ 362

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ROPER IOIAL RESPONDENTS WORK PLACES OR OFFICES .......................... SEPARATE ANYWHLRE DON'T KNOW/NO ANSWER INDOOR SPORTING EVENTS ....................... SEPARATE ANYWLIERE DON'; KNOW/NO ANSWER PUBLIC MEETINGS SEPARATE ANYWHERE DON'T KNOW/NO ANSWER (~ 24 - FOR SECTIONS OR FACILITIES gOV[:RNMENT'S ROLE SHOULD BE WIIIt RESPECT TO CIGARETTES MORE FEWER TOTAL CONTROLS CONTROLS LEAVE SHOULDN'T DON'T KNOW AS IS DE INVOLVED /NO ANSWER 2500 644 91 100% 100% 100% 7b% 84% 81% 22% 13% 10% 3% 4% 9% 75% 83% 79% 21% 13% 9% 4% 4% 12% 73% 84% 78% 24% 13% 14% 3% 3% 8% 363

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ROPER Q. 24 - FOR VARIOUS FACILITIES FOR ANYWHERI: IOTAL RESPONDENTS BARBER OR BEAUTY SHOPS ......................... SEPARAIE ANYWHERE DON'T KNOW/NO ANSWER TRAIN, PLANE OR BUS STATIONS COVERNMENT'S R[]I E SHOULD BE WIIH RESPECT TO CI~ARETTES MORE FEWER TOTAL CONTROLS CONTROLS ....................... lEAVE SHOULDN'T DON'T KNOW AS IS BE 2500 644 91 100% 100% 100% 64% 78% 68% 33% 20% 24% 3% 2% 8% SEPARATE ANYWHERE DON'T KNOW/NO ANSWER 71% 84% 78% 27% 13% 18% D% 2% 4% 91D OO eD 364

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I ROPER OR(.'ANIZAIlON INC. TOTAL RESPONDENTS TRAINS, AIRPLANES, BUSES ......................... SEPARATE ANYWHERE DON'T KNOW/NO ANSWER EATING PLACES SEPARATE ANYWHERE DON'T KNOW/NO ANSWER THEATRES SEPARATE ANYWHERE DON'T KNOW/NO ANSWER Q 24 - FOR VARIOU5] FACILITIES FOR WHETHER HAZARDI]US 10 HEAL]H [O BE AROUND PEOPLE SI'll]K]N(~ RESTRICTIONS ON SMOKINg WHERE WORK PROBABLY HAVE NO TOTAL HARZARDOUS RESTRICTIONS RESTRICTIONS 2500 635 100% 100% 93% 96% 6% 3% I% ~% 90% 93% 9% 7% 1% ~% 87% ~0% 0% 6% D% 5%

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ROPER Q. 24 - FOR SECTIONS OR FACILITIES TOTAL RESPONDENTS WORK PLACES OR OFFICES ......................... SEPARATE ANYWHERE DON'T KNOW/NO ANSWER INDOOR SPORTING EVENTS ....................... SEPARATE ANYWHERE DON'T KNOW/NO ANSWER PUBLIC MEETINGS SEPARATE ANYWHERE DON'T KNOW/NO ANSWER TOTAL 2500 100% WHE]HER HAZARDOUS TO HEALTH SMOKINg TO BE AROUND PEOPLE SMOKINQ WORK PROBABLY PROBABLY NO HARZARDOUS NO EFFECT 1692 716 813 100% 100% 75% 2L~% 3% 82% 59% 68% 15% 38% 30% 3% 3% 3% 75% 21% 4% 82% 61% 72% 15% 35% 25% 4% 3% 3% 73% 24% :1% 78% 6D% b9% 18% 36% 28% 3% 2% 3% 366

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ROPER TOTAL RESPONDENTS 8 24 - FOR VARIOUS PLACES, OR FACILITIES WHEIHER RESTRICTIONS ON SMOKINg TO WHERE WORK PROBABLY HAVE TOTAL HARZARDOUS RESTRICTIONS RESTRICTIONS 2500 635 1OO% 100% BARBER OR BEAUTY SHOPS ....................... SEPARATE ANYWHERE DON'T KNOW/NO ANSWER 64% 68% 33% 29% 3% 3% 1RAIN, PLANE OR BUS STATIONS ............................... SEPARATE ANYWHERE DON'T KNOW/NO ANSWER 71% 74Z 27% 25% 2% 1%

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ROPER TOTAL RESPONDENTS 0.24 - FOR VARIOUS FACILITIES FOR ANYWHER[I EATEN OUT IN A RESTAURANT I0 [IR DON'T TOIAL NONE 2500 389 100% 100% TRAINS, AIRPLANES, BUSES .......................... SEPARATE 94% 95% ANYWHERE 6% 6% DON'T KNOW/NO 1% 1% EATING PLACES SEPARATE 89% 90% ANYWHERE 8% DON'T KNOW/NO ANSWER I% I% THEATRES SEPARATE BB% B7% ANYWHERE 23% DON'T KNOW/NO ANSWER ~% 4%

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ROPER Q 24 - FOR SECTIONS OR FACILITIES TOTAL RESPONDENTS WORK PLACES OR OFFICES ...................... SEPARATE ANYWHERE DON'T KNOW/NO ANSWER INDOOR SPORTINO EVENTS ....................... SEPARATE ANYWHERE DON'T KNOW/NO ANSWER PUBLIC MEETINGS SEPARATE ANYWHERE DON'T KNOW/NO ANSWER EATEN OUI IN A RESTAURANT T0"IAL 2500 389 100% 100% 75% 79% 2D% 16% 3% 5% 75% 77% 21% 18% 4% 5% 73% 78% 24% 19% 3% 4%

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i ROPER ORGANIZATION INC TOTAL RESPONDENTS BARBER OR DEAUTY SHOPS SEPARATE ANYWIERE DON'T KNOW/NO ANSWER IRAIN, PLANE OR BUS STATIONS .............................. SEPARATE ANYWHERE DON'T KNOW/NO ANSWER (3 24 - FOR SECTIONS OR FACILITIES FOR SMOKE ANYIJHENI EATEN OUT IN A RESTAURANt TOTAL NONE I - 3 4 - 9 2500 389 1OO% 100% 64% 73% 33% 24% 3% 3% 71% 74% 27% 23% 2% 3%

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Q.25 OR NOT NUMBER OF RESPONDENTS TRA]NS, AIRPLANES, BUSES BANNED NOT BANNED DON'T KNOW/NO ANSWER EATING PLACES BANNED NOT BANNED DON'T KNOW/NO ANSWER THEATILES BANNED NOT BANNED DON'T KNOW/NO ANSWER WORK PLACES OR OFFICES [{ANNE[) NOT BANNED IYON'T KNOW/NO ANSWER ]NDO{]R SPORTING EVENTS BANNED NCqr BANNED DON'T KNOW/NO ANSWER I'UBLIC ME~P INGS (ASKED OF ALL RESPONDENTS) TOTAL 1984 1982 19U0 1978 1976 1974 2500 2500 915 920 461 100% 100% 100% 100% 100% % % % % % 31 64 5 25 70 5 5O 45 5 19 75 6 35 59 6 26 23 26 ll 16 70 69 65 82 70 4 8 9 7 14 23 23 23 9 9 8 73 69 68 85 77 84 4 8 8 6 14 8 49 44 33 38 34 47 48 61 48 59 4 8 7 14 7 18 15 8 i0 5 76 75 85 75 86 6 9 7 16 9 XXX 36 32 24 27 59 60 69 57 5 8 7 15 BANNED 32 34 22 21 NOT BANNED 58 52 72 [X)N'T KNOW/NO ANSWER 6 6 9 XXX TREND NOT NOTE: 490 1641 100% 100% 100% % % % XXX 38 33 56 64 6 4 32 30 31 62 66 61 5 4 8 55 54 51 39 42 42 5 4 7 25 23 69 71 7 6 41 41 53 55 6 4 40 38 54 58 6 4 (CONTINUED) 22 68 9 XXX

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NL~BER OF RESPONDENTS BARBER OR BEAUTY SIIOPS BANNED NOT BANNED DON'T KNOW/NO ANSWER TRAIN, PLANEe BUS STATIONS SMOK/~ }<5 1984 1982 1980 1978 1976 2500 2500 915 920 461 100% 100% 100% 100% 100% % % % % % 27 25 7 8 i0 67 69 84 85 75 6 6 8 7 16 XXX BANNED 16 16 7 NOT BANNED 75 69 [~N'T KNOW/NO ANSWER i0 15 ELEVATORS BANNED 86 84 NOT BANNED 12 13 DON'T KNOW/NO ANSWER 2 3 TAXIS BANNED 32 30 NOT BANNED 64 65 DON'T KNOW/NO ANSWER 4 5 }~TAIL STORES BANNED 55 52 NOT EANNED 41 44 DON'T KNOW/NO ANSWER 3 4 CITY, STATE ORFEDERALBUILDINGS BANNED NOT BANNED DON'T KNOW/NO ANSWER DOCTORS ' OR DENTISTS ' WAITING ROOMS BANNED NCYI' BANNED DON'T KNOW/NO ANSWER 38 33 21 18 21 59 63 76 76 72 3 4 3 6 7 76 23 2 72 69 53 52 25 29 41 44 2 2 6 5 XXX TREND OF ITEM 1974 NON-SMOK}] I~2; 1984 19~{2 490 1641 16~n~ 100% 100% 100% % % I0 33 81 61 9 7 XXX 23 22 70 73 7 5 83 93 15 6 2 1 14 46 82 51 5 4 48 66 48 32 4 2 XX XX 45 38 52 58 4 4 82 78 17 2O 1 2 XX XX 872

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ROPER TOIAL RESPONDENTS S]UDY #,Iq3-037 Q. 25 - FOR BE BANNED ENTIRELY OR NOT SMOKERS HEAVY SMOKERS NON-SMOKERS MODER- lflTAL 301AL TOTAL LIgH] 40 OR NON- EX- NEVER TOTAL SMOKERS 2500 859 89 I &# 1 100% 100% 100% 100% TRAINS, AIRPLANES, BUSES ........................... BANNED I6% 26% 38% 34% 40% NO1 BANNED 79% 68% 56% 62% DON'T KNOW/NO ANSWER 5% 4% 3% EATINC PLACES BANNED 11% 22% 32% 29% NOT BANNED 70% 91% DON'T KNOW/NO ANSWER 5% 4% 4% ~HEATRES BANNED 39% 48% 55% 55% NOT BANNED 45% 58% 65% DON'T KNOW/NO ANSWER 5% 5% 8%

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RUPER Q. 25 - FOR BE BANNED ENTIRELY OR NOT TOTAL RESPONDENTS WORK PLACES OR OFFICES ....................... bANNED NOT BANNED DON'T KNOW/NO ANSWER INDOOR SPORTING EVENTS ........................ BANNED NOT BANNED DON'1 KNOW/NO ANSWER PUDL. IC MEETINGS BANNED NOT BANNED DON'r KNOW/NO ANSWER TOfAL TOrAL L I(?HT 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS MORE SMOKERS SMOKERS 2500 859 89 1641 100% 100% 100% 100% 19% 8% 6% 25% 75% 86% 90X 69% 6% 6% 4% 7% 35% 25% 16% 41% 59% 70% 81% 53% 6% 5% 3% 6% 33% 20% 15% 40% 61% 75% 81% 54% 6% 5% 4% 6% 9Z£i;OOf S 874

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ROPER Q.~5 - FOR VARIDU5 PLACES, BE BANNED ENTIRELY OR NOT IOTAL RESPONDENTS TU ! AL TO]AL LICHT 40 OR N(JN- EX- TOTAL SMOKERS ...................................... 2500 859 89 1641 100% 100% 100% BARBER OR BEAUTY SIIOPS ......................... BANNED NOI- BANNED DON'T KNOW/NO ANSWER 27% 15% 9% 33% 67% 80% 897. 61% 6% 5% 2% 7% TRAIN, PLANE OR BUS STATIONS .............................. BANNED NOT BANNED DON'T KNOW/NO ANSWER 18% 8% 4% ~3% 76% 87% 927. 70% 6% 5% 3% 7% EL.EVAIORS BANNED NOT BANNED DON'[ KNOW/NO ANSWER 91% 87% 87% 93% EJ% 12% ID% 6% I% 1% I% 1% 375

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jl ROPER ORGANIZAIION INC O. 25 - FOR VARIOUL~ TOTAl_ RESPONDENTS S N 0 K I- R S N O N TOTAL TOTAL LIGHT 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS MORE SNi]KERS SMOKERS 2500 859 89 1641 100% I00% 100% 100% TAXIS BANNED 37% 22% 13% 46% NUT ~ANNED 59% 76% 51% DON'T KNOW/NO 2% ;,% 4% 4% RETAIL STORES BANNED 56% 70% 66% 65% 66% NOT BANNED 36% 55% DON'T KNOW/NO ANSWER D% I% I% CITY, STAIE OR FEDERAL BUILDINCS .................................. BANNED 25% 41% 45% 40% NOT UANNLD 72% 55% 52% 57% DON'T KN(}W/NO ANSWER 3% 3% 376

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I ROPER 0RGAI'41ZAIION INC. STUDY #443-037 Q. 25 - FOR VARIOUS PLACES, WHETHER SMOKINg SHf)ULD (C~\RD SII(]WN REbPONDENT) 1OTAL RESPONDENTS SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL SMOKERS TDfAL 40 OR NON- MORE SMOKERS 2500 859 100% 100% 89 1641 100% 100% DOCTORS' OR DENTISTS' WAITINO ROOMS ..................... BANNLD NOT BANNED DON'T KNOW/NO ANSWER 76% 64% 23% 34% D% 2% 60% 82% 38% 17% 2% I% gZ I;OOGP 377

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ROPER Q. 2b - FOR BE BANNED ENTIRELY OR NOT TOTAL RESPONDENTS AGE UNDER TOTAL 35 OVER 2500 100% MARKET SIZE SO WST A B C D 943 1553 1181 1319 2176 263 112 100% 100% 100% 100% IRAINS, AIRPLANES. BUSES .......................... BANNED NOT BANNED DON'T KNOW/NO ANSWER 31% 30% 31% 64% 64% b4% 5% 5% 5% 32% 33% 30% b2% 64% 62% 6% 3% 8% EATING PLACES BANNED NO[ BANNED DON'T KNOW/NO ANSWER 25% 24% 25% 70% 70% 69% 5% 5% 5% 22% 24% 26% 71% 73% 66% 7% 3% 7% THEATRES BANNED NOT BANNED DON'T KNOW/NO ANSWER 50% 49% 50% 45% 46% 44% 5% 5% 6% 49% 56% 44% 45% 41% 49% 6% 3% 7% O S OOGUS

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ROPER WHETHER IOTAL RESPONDENTS AOE MARKET SIZE 35 UNDER AND TOTAL 35 NE MW SO 2500 1o0% 943 1553 800 450 100% 100% 100% 100% 100% 100% WORK PLACES OR OFFICES ....................... BANNED NOT BANNED DON'T KNOW/NO ANSWER 19% 16% 21% 75% 78% 72% 6% 6% 7% 17% 21% 74% 75% 9% 4% 8% INDOOR SPORTINO EVENTS ....................... BANNED NOr BANNED DUN'T KNOW/NO ANSWER 35% 35% 59% 60% 6% 5% 30% 42% 62% 55% 8% 3% 8% PUBLIC MEETINOS BANNED NOT BANNED DON'T KNOW/NO ANSWER 33% 29% 36% 61% 66% 58% 6% 5% 6% 32% 36% 31% 61% 61% 62% 7% 3% 8% T £TOO6P. 379

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IIIII I II I ROPER ORGANIZA]IDN INC. e. 25 - FOR VARIOUS IOTAL RESPONDENTS AOE 35 UNDER AND TOIAL NE MW ....................... 2500 100% B C D 943 1553 800 450 100% 100% 100% 100% 100% 100% BARBER OR BEAUIY SHOPS ....................... BANNED NOT BANNED DON'T KNOW/NO ANSWER 27% 25% 27% 27% 25% 35% 67% 68% 67% 69% 67% 61% 6% 6% 6% 4% 8% 4% 25% 25% 31% 26% 66% 72Z 66% 60% 8% 4% 3% 14% 1RAIN, PLANE OR BUS STATIONS ............................. BANNED NO] BANNED DON'T KNOW/NO ANSWER 18% 16% 19% 19% 18% 16% 76% 79% 74% 77% 73% 80% 6% 5% 7% 3% 9% 3% 18% 16% 19% 20% 74% 80% 79% b7% 8% 4% 3% 13% ELEVA[ORS BANNED NOJ BANNED DON'[ KNOW/NO ANSWER 91% 89% 9D% 92% 90% 91% 8% 10% 8% 7% 8% 8% 1% I% I% I% I% 1% 92% 91% 90% 87% 7% 9% 9% 10% I% I% 1% 3% 380

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II ROPER OROANIZAflI]Iq 0 2b - FOR VARIOUS TOTAL RESPONDENTS AGE UNDER TO~AL 35 OVER MW SO WST 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% TAXIS BANNED NOI BANNED DON'T KNOW/NO ANSWER 37% 33% 40% 36% 41% 36% 59% 64% 57% 61% 55% 60% 3% 3% 3% 3% 4% 3% 35% 40% 38% 39% 62% 58% 59% 57% 4% 3% 3% 4% RETAIL STORES BANNED NOI BANNED DON'T KNOW/NO ANSWER 62% 59% 64% 64% 56% 60% 36% 39% 34% 34% 40% 39% 2% 2% 2% 2% 3% 1% 66% 62% 59% 56% 32% 37% 39% 40% 2% 2% 2% 4% CIIY, STATE OR FEDERAL BUILDINGS .................................. BANNED NOT DANNED DON'T KNOW/NO ANSWER 38% 35% 40% 36% 37% 3&% 61% 59% 62% 59% 61% 57% 3% 3% 3% 4% 2% 41% 37% 36% 35% 55% 61% 60% 61% 4% 2% 4% 4% 381

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ROPER (3 25 - FOR VARIOUS TOTAL RESPONDENTS OEOORAPHIC AREA ........... 3 L~ UNDER AND TO]AL NE MW SO WST 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% DOCTORS' OR DENTISTS' WAITING ROOMS ....................... BANNED NOT DANNED DON'T KNOW/NO ANSWER 76% 75% 77% 75% 7&% 23% 24% 2D% 24% 23% 17% 2% 2% 2% 1% 2% 1% 382

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ROPER Q. 25 - FOR BE BANNED ENTIRELY (CARD SIIOWN RESPONDEN[) TOTAL RESPONDENTS IRAINS, AIRPLANES, BUSES .......................... BANNED NOT BANNED DON'[ KNOW/NO ANSWER EATING PLACES BANNED NOT BANNED DON'[ KNOW/NO ANSWER IHEATRES BANNED NO/ BANNED DON'T KNOW/NO ANSWER I NC OI"IE TOTAL UND IOM UND 20M UND 30M 2500 553 100% 100% 31% 36% 64% 57% 5% 7% 25% 32% 70% 60% 5% 8% 50% 47% 45% 46% 5% 7% FORMAL EDUCATION OCCUPATION HIgH NON H-S SCHOOL 30M+ gRAD ORAD COLLEGE COLLAR WHITE COLLAR 627 669 342 100% 100% 100% 29% 31% 32% 67% 62% 64% 4% 6% 5% 23% D7% 22% 73% 66% 74% 4% 7% 4% 52% 46% 51% 45% 48% 46% 3% 7% 4%

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ROPER TOTAL RESPONDENTS STUDY #443-037 0.25 - FOR VARIOUS PLACES, BE BANNED ENTIRELY OR NOT ({;AHD SIIOWN RESPONDENT) I NC I:-JME FORMAL EDUCATION HICH TOTAL UND IOM UND 20M UNI) 30;'I COLLECE COLLAR OCCUPATION WHITE PROF. COLLAR & MOR 2500 553 946 BB5 100% 100% 100% 100% WORK PLACES OR OFFICES ...................... BANNED 19% 25% 18% 19% NOT BANNED 67% 77% 74% 76% DON'T KNOW/NO ANSWER 6% 7% 5% INDOOR SPORTINg EVENTS ....................... BANNED 35% 35% 35% 37% NOT BANNED 59% 57% 57% DON't KNOW/NO ANSWER 7% 6% 6% 5% PUBLIC MEETINOS BANNED 36% 34% 36% 28% NOT BANNED 61% 60% 65% DON'T KNOW/NO ANSWER 6% 7% 4%

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ROPER 0.25 - FOR VARIOUS PLACES, BE BANNED ENTIRELY OR NOT (CAHD SHOWN RESPONDENT) TOTAL RESPONDENTS INCOME FORMAL EDUCATION TOTAL UND IOM UND ~OM UND 30M HIgH NON H-S SCHOOL 30M+ gRAD gRAD COLLEGE OCCUPATION BARBER OR BEAUTY SHOPS BLUE WHITE COLLAR COLLAR 2500 553 946 8B5 100% 100% 100% 100% BANNED 27% 35% 26% 26% 27% NOT BANNED 58% 67% 68% 67% DON'T KNOW/NO ANSWER 6% 6% 5% TRAIN, PLANE OR BUS STATIONS .............................. BANNED NOT BANNED DON'T KNOW/NO ANSWER I~% ~1% 17% 18% 76% 71% 77% 76% 6% 8% 5% 7% ELEVATORS BANNED NOT BANNED DON'T KNOW/NO ANSWER 91% 89% 91% 92% 8% 10% 9% 8% I% 2% I% ~% 385

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I ROPER ORGANIZATION INC. Q 25 - FOR VARIOUS PLACES, BE BANNED ENTIRELY (CARl) SHOWN RESPONDENT) TOTAL RESPONDENTS INCOME TOTAL UND IOM UND DOM UND 30M 2500 553 100% 100% FORMAL EDUCATION OCCUPATION 141 gH NON H-S SCHOOL 30M+ gRAD gRAD COLLEGE COLLAR WHITE PROF COLLAR & MCR 627 669 342 100% 100% 100% TAXIS BANNED NOI BANNED DON'I KNOW/NO ANSWER RETAIL STORES BANNED NOT BANNED DON'T KNOW/NO ANSWER CITY, STALE OR FEDERAL BUILDINOS ................................. BANNED NOT BANNED DON'T KNOW/NO ANSWER 37% 42% 59% 54% 3% 3% 62% 63% 36% 33% 2% 4% 38% 41% 59% 54% 3% 5% 38% 43% 37% 60% 54% 58% 2% 3% 4% 60% 61% 58% 39% 36% 41% 1% 3% 1% 34% 4D% 37% 63% 54% 60% 3% b% 3%

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L , , . ROPER OR(~ANIZATION WHETHER SMOKING SHOULD NOT TOTAL RESPONDENTS I NC OME FORMAL EDUCATION OC CUPAT I ON TOTAL UND IOM UND 20M UND 30M 30M+ HICH SCHOOL BLUE gRAD COLLEGE WHITE COLLAR PROF. & MgR 2500 553 94b 885 100% I00% 100% 100% DOCTORS' OR DENTISTS' WAITINO ROOMS ...................... BANNED NOT BANNED DON'T KNOW/NO ANSWER 7b% 78% 76% 75% ~3% 20% ~3% 24% ~% 2% I% 1%

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F ROPER ORGANIZATION INC. TOTAL RESPONDENTS TRAINS, AIRPLANES, BUSES ........................ BANNED NOT BANNED DON'T KNOW/NO ANSWER EATIN~ PLACES BANNED NOT BANNED DON'T KNOW/NO ANSWER THEATRES BANNED NOT BANNED DON'T KNOW/NO ANSWER STUDY #443-037 8.25 - FOR VARIOUS PLACES. WHETHER SMOKING SItOULD (CARD SHOWN REUPONDENT) GOVERNMENT'S ROLE 511OULD BE WITH RESPECT TO CIGARETTES MORE FEWER TOTAL CONTROLS CONTROLS ....................... LEAVE SHOULDN'T DON'T KNOW AS IS BE INVOLVED /NO ANSWER 2500 644 100% 100% 1326 100% 31% 50% 64% 45% 5% 5% 25% 42% 70% 53% 5% 5% 50% 62% 45% 34% 5% 4% 24% 71% 5% 18% 76% 5% 46% 49% 5% OI IOOGP.

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ROPER TOTAL RESPONDENTS WORK PLACES OR OFFICES ....................... BANNED NOT BANNED DON'T KNOW/NO ANSWER INDOOR SPORTING EVENTS ...................... BANNED NOT BANNED DON'T KNOW/NO ANSWER PUBLIC MEETINOS BANNED NO] BANNED DON'T KNOW/NO ANSWER Q. 25 - FOR VARIOUS PLACES, WHETHER SMOKINO (CARD SIIOWN RESPONDLNT) COVERNMENf'S ROLE SHOULD BE WIIII RESPECT TO CIGARETTES MORE FEWER TOTAL CONTROLS CONTROLS ...................... LEAVE SHOULDN'T DON'T KNOW AS IS BE 2500 644 100% 100% 1326 100% 19% 33% 75% 61% 6% 6% 3b% 48% 59% 46% 6% b% 3~J% 50% 61% 45% 6% 5% 14% 80% 6% 32% 63% 5% D8% 67% 5% 389 - --

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ROPER S|UDY #443-037 Q, 25 - FOR VARIOUS PLACES, WIIEI'HER SMOKINg SHOULD (CARD SIlOWN RESPONDENT) TOTAL RESPONDENTS GOVERNMENT'S ROLE SHOULD BE WITH RESPECT TO CIGARETTES MORE FEWER TOTAL CONTROLS CONTROLS 2500 &44 100% 100% LEAVE SHOULDN'T DON'T KNOW AS IS BE INVOLVED /NO ANSWER 132& 100% BARBER OR BEAUTY SHOPS BANNED NOT BANNED DON'T KNOW/NO ANSWER 27% 44% &7% 51% 6% 5% 21% 73% 6% TRAIN, PLANE OR BUS STATIONS ............................ BANNED NOT BANNED DON'T KNOW/NO ANSWER 18% 32% 76% b2% b% 6% 13% 81% 6% ELEVATORS BANNED NOT BANNED DON'T KNOW/NO ANSWER 91% 96% 8% 4% I% ~% 90% 10% 1% 390

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II ROPER ORGANIZAIION INC. TOTAL RESPONDENTS TAXIS BANNED NOT BANNED DON'T KNOW/NO ANSWER RETAIL STORES BANNED NOT BANNED DON'T KNOW/NO ANSWER CITY, STATE OR FEDERAL BUILDINGS ................................ BANNED NOT BANNED DON'T KNOW/NO ANSWER g. 25 - FOR VARIOUS PLACES, BE BANNED ENTIRELY OR NOT (CARD ~;IIOWN RESPONDENT) QOVERNMLN-I'S ROLE SHOULD BE WIIH RESPECT TO CIGARETTES MORE FEWER TOTAL CONTROLS CONTROLS LEAVE SHOULDN'T DON'T KNOW AS IS BE 2500 644 91 100% 100% 100% 37% 54% 45% 59% 43% 42% 3% 3% 13% 62% 70% 74% 36% 29% 21% 2% 2% 5% 38% 55% 48% 59% 42% 4~% 3% 3% 10% 391

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I I I I I I ROPER ORGANIZATION INC. SIUDY #443-037 TOTAL RESPONDENTS CI]VERNMENT'S ROLE SHOULD BE WITH RESPECT TO CICARETTES MORE FEW[JR TOTAL CONTROLS CONTROLS lEAVE SHOULDN'T DON'T KNOW AS IS DE 2500 644 91 100% 100% 100% DOCTORS' OR DENTISTS' WAITING ROUMS ..................... bANNED NOT BANNED DON'T KNOW/NO ANSWER 76% 87% 82% 23% 12% 10% 2% 1% 8% 392

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F III ROPER ORGANIZAIION INC. TOTAL RESPONDENTS TRAINS, AIRPLANES, BUSES ......................... BANNED NOT BANNED DON'T KNOW/NO ANSWER EATING PLACES BANNED NOT BANNED DON'T KNOW/NO ANSWER THEATRES BANNED NOT BANNED DON'T KNOW/NO ANSWER STUDY #4,13-037 Q. 2b - FOR VARIOUS PLACES, BE BANNED ENTIRELY OR NOT (CARD SIIOWN RESPONDENT) WHETHER HAZARDI]US TO HEAI. TH TO BE AROUND PEOPLE SMOKIN¢ RESTRICTIONS ON SMOKINg WHERE WORK PROBABLY HAVE NO TOTAL HARZARDOUS RESTRICTIONS RESTRICTIONS 2500 635 100% 100% 31% 32% 64% 63% 5% 5% 25% 24% 70% 71% 5% 5% 50% 54% 45% 41% 6% 5% £];,STOO6P.£ 393

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ROPER TOTAL RESPONDENTS Q. 25 - FOR BE BANNED ENFIRELY TOTAL WHEIHER HAZARDOUS "I0 HEALTH TO BE AROUND PEOPLE SMOKINg PROBABLY PROBABiY HARZARDOUS NO EFFECI RESTRICTIONS ON SMOKINg WHERE WORK TOIAL HAVE NO EMPLOYED RESTRICTIONS RESTRICTIONS 2500 100% 1692 716 100% 1455 100% WORK PLACES OR OFFICES ...................... BANNED NOT BANNED DON'T KNOW/NO ANSWER 19% 7,5% 6% 23% 9% 70% 87% 7% 4% 17% 76% 6% INDOOR SPORTINO EVENTS ...................... BANNED NOT BANNED DON'T KNOW/NO ANSWER 35% 59% 6% 41% 23% 53% 73% 6% 4% 36% 59% 5% PUBLIC MEETINOS BANNED NOT BANNED DON'T KNOW/NO ANSWER 33% bi% 6% 39% 21% 55% 75% b% 4% 32% 62% 5% 394

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ROPER TOTAL RESPONDENTS BARBER OR BEAUTY SHOPS ....................... BANNED NOT BANNED DON'T KNOW/NO ANSWER TRAIN, PLANE OR BUS STATIONS ............................ BANNED NOT BANNED DON'T KNOW/NO ANSWER ELEVATORS BANNED NOI BANNED DON'T KNOW/NO ANSWER 0.25 - FOR VARIOUS PLACES, TOTAL 2500 100% 27% 67% 6% 18% 76% 6% 91% 8% I% WIIETHEH SMOKINC SHI]UI_D (CARD SIIOWN RESPONDENT) WHETHER HAZARDI)US TO t4EALTH TO BE AROUND PEOPLE SMOKINO PROBABLY PROBABLY HARZARDOUS NO EFFECT 1692 100% RESTRICTIONS ON SMOKINO WHERE WORK TOIAL EMPLOYED RESTRICTIONS RESTRICTIONS 716 92 100% 100% 32% 16% 24% 62% 80% 69% 7% 4% 7% 22% 9% 16% 71% 87% 77% 7% 4% 6% 94% 83% 89% 5% 16% 10% 1% I%

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I I llllll [ ROPER ORGANIZATION INC. TOTAL RESPONDENTS STUDY #443-037 0.25 - FOR VARIOUS PLACES, BE BANNED ENTIRELY (CARD SHOWN RESPONDENT) WHETHER HAZARDOUS TO HEALTH TO BE AROUND PEOPLE SMOKINO RESTRICTIONS ON SMOKINg WHERE WORK TOIAL PROBABLY NO HARZARDOUS 2500 635 100% 100% TAXIS BANNED NO1 BANNED DON'T KNOW/NO ANSWER 37% 36% 59% 61% 3% 3% RETAIL STORES BANNED NOT BANNED DON'T KNOW/NO ANSWER 62% 61% 36% 38% 2% 1% CITY. STAIE OR FEDERAL BUILDINGS .................................. BANNED NOT BANNED DON'T KNOW/NO ANSWER 38% 38% 59% 61% 3% 1% 396

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ROPER ORGANIZAIION INC STUDY #443-037 O. 2b - FOR VARIOUS PLACES, WIIEIHER SMOKINO SHUULD (CARD SIIOWN RESPONDENT) TOTAL RESPONDENTS TOTAL 25OO IOO% WHETHER HAZARDOUS TO HEALTH SMOKINg TO BE AROUND PEOPLE SMOKINO WORK PROBABLY NO HARZARDOUS 169R 716 813 100% 100% DOCTORS' OR DENTISTS' WAITING ROOMS ..................... BANNED NOI BANNED DON'T KNOW/NO ANSWER 76% 23% 2% 82% 62% 72% 17% 36% 27% 1% D%

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ROPER IOTAL RESPONDENTS STUDY #443-037 ~. 25 - FOR VARIOUS PLACES, BE BANNED ENTIRELY OR NOT EATEN OUT IN A RESTAURANT 10 OR TOTAl_ NONE 2500 389 100% 100% TRAINS, AIRPLANES, BUSES ......................... BANNED 32% 31% NOT BANNED 59% 63% DON'] KNOW/NO ANSWER 5% 23% EA[]NG PLACES BANNED 32% 26% NOT BANNED 38% DON'T KNOW/NO ANSWER 5% 15% THEATRES B ANNED 44% b 1% NO ! UANNED 54% DON'T KNOW/NO ANSWER 5% 15% 398

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ROPER TOTAL RESPONDENTS WORK PLACES OR OFFICES ...................... BANNED NO1 BANNED DON'T KNOW/NO ANSWER INDOOR SPORTINO EVENTS ...................... BANNED NOT BANNED DON'T KNOW/NO ANSWER PUBLIC MEETINGS BANNED NOr BANNED DON'T KNOW/NO ANSWER 0 25 - FOR VARIOUS EATEN OUT IN A IRESTAURANr TOTAL 2500 389 100% 100% 19% 24% 75% 67% 6% 9% 35% 30% 59% 59% 6% 10% 33% 34% 61% 57% 6% 10% 399

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ROPER TOTAL RESPONDENTS BARBER OR BEAUTY SHOPS ....................... BANNED NOT DANNED DON'T ~NOW/NO ANSWER TRAIN, PLANE OR BUS STATIONS Q. 25 - FOR VARIOUS PLACES, BE BANNED ENTIRELY OR NOT (CARD SIIOWN RESPONDENr} TOTAL EATEN OUT I0 OR DON'T NONE 1 - 3 2500 3B9 100% 100% 27% 32% 67% 59% 6% 9% BANNED 21% 1B% NOT DANNED 68% 75% DON'T KNOW/NO ANSWER 6% 31% ELEVATORS BANNED NOT BANNED DON'T KNOW/NO ANSWER 91% 91% 8% 7% J% 2% 4oo

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ROPER STUDY #443-037 G25 - FOR VARIOUS PLACES, WHETHER SMOKINO (CARD SII(JWN RESPONDENT) TOTAL RESPONDENTS TOTAL EArEN OUT IN A RESTAURANF NONE 1 - 3 4 - 9 MORE KNOW 2500 389 100% 100% TAXIS BANNED 37% 47% NOT BANNED 49% 59% DON'T KNOW/NO ANSWER 3% B% RETAIL S10RES DANNED NOT BANNED DON'T KNOW/NO ANSWER 6~% 66% 36% 30% 2% 4% CITY, STATE OR FEDERAL BUILDINGS ................................ BANNED NOT BANNED DON'T KNOW/NO ANSWER 38% 43% 59% 51% 3% 5% 401

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ROHER (]. 25 - FOR VARIOUS EATEN OUI IN A RI:STAURANT TOTAL NONE .......... TOTAL RESPONDENTS 2500 389 100% 100% DOCTORS' OR DENTISTS' WAITING ROOMS ..................... BANNED NOT BANNED DUN'T KNOW/NO ANSWER 74% 79% 23% 18% 2% 3% 402

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i i il ROPER 01~CANIZAIION G. 26 - WHERE MEET COMPLETE TOTAL RESPONDENTS N 0 N TOTAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS SMOKERS 2500 859 89 1641 100% 100% 100% 100% NON-SMOKERS 4% 7% 16% 12% 19% SM()KERS I% -% BOTH 85% 94% 98% 80% DON'T KNOW/NO ANSWER 2% 1% 1% TOTAL RESPONDENTS NON-SMOKERS SMOKERS BOTH DON'T KNOW/NO ANSWER AgE 35 UNDER AND TOTAL 35 WST A B C 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% 12% 11% I% I% 85% 87% 2% 1% 11% 10% I% *% 85% B8% 3% 1% 403

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ROPER Q. 26 - WHERE THEY MEET COMPLETE SATISFACTION OF TOTAL RESPONDENTS INCOME FORMAL EDUCATION OCCUPATION TOTAL UND IOM UND 2011 UND 30M 30M+ NON H-S CRAD HIGI4 SCHOOL gRAD COLLEGE 2500 553 100% 100% 946 885 100% 100% 100% NON-SMOKERS 12% 12% SMOKERS 1% BOTH 83% DON'T KNOW/NO ANSWER 2% 3% 10% 14% I% 1% 88% 83% I% 2% ]O-IAL RESPONDENIS NON-SMOKERS SMOKERS BOIH DON'T KNOW/NO ANSWER 9SDI:O0 S MORE TOTAL CONTROLS 2500 644 91 100% 100% 100% 12% 25% 18% I% 1% I% 05% 73% 74% D% 2% 8% 404

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f~OPER Q. 26 - WHERE MEET COMPLETE OR TOTAL RESPONDENTS WHETHER RESTRICTIONS ON SMOKINg TO WHERE WURK HAVE NO TOTAL HARZARDOUS RESTRICTIONS RESTRICTIONS 2500 635 100% 100% NON-SMOKERS SMOKERS BOTH DON'T KNOW/NO ANSWER 12% 13% I% 1% 85% 85% 2% 1% 405

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ROPER {~ 27 - IF NEITHER SATISFIED THE JOB, ONLY SMOKERS TOTAL RESPONDENTS S M 0 K E R S ....................... HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL L ]Ott-I 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 2500 859 89 1641 100% 100% 100% 100% YES 22% 14% 33% 34% 33% NO 62% 71% 65% 57% DON'T KNOW/NO ANSWER B% 6% 7% TOTAL RESPONDENTS 35 UNDER AND TOTAL. GEOORAPHIC AREA MARKET SIZE NE MW 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% YES NO DON'T KNOW/NO ANSWER 29% 24% 62% 69% 8% 7% 19% 27% 71% 66% 10% 7% 406

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RL)P~-R (3 27 - IF SMOKING RULES THE ,JOB, TOTAL RESPONDENTS I NC OMI: I 0 M- :t(JI'I- FOTAL UND I OM UND DOM UNI) 30M ..................... 3ON+ FORMAL EDUCAIION HIgH NON H-S SCHOOL GRAD gRAD COLLEOE :2500 553 94b 885 100% 100% 100% 100% OCCUPATION BLUE WHITE COLLAR COLLAR 678 428 342 100%100% 100% YES 31% 30% 32% 26% NO 58% 61% 61% 66% UOl4'f KNOW/NO ANSWER 11% 9% 7% 8% IO~AL RESPONDEN [S (~OV[:RNMENT'S WI MIJRE TOTAL CONTROLS CONTROL5 2bO0 644 91 100% I00% I00% YES NO DON'T ~NOWINO ANSWER D9% 36% 31% 6;~% 56% 40% H% 8% 30%

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I ROPER 0R(;ANIZATION TOTAL RESPONDENTS YES NLI DON'T KNOW/NO ANSWER (3. 27 - IF NEI THE JOB, SHOULD WHETHER HAZARDOUS TO HEAI_IH TO BE AROUND PEOPLE SMOKINg PRODABLY TOTAL HARZARDOUS RESTRICTIONS ON SMOKINg WHERE WORK 2500 100% EMPLOYED RESTRICTIONS RESTRICTIONS T{JIAL 1455 100% 29% 62% 8% 28% 64% 8% 09 ogOOCU ;

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ROPER G. 28,29,30 - TOTAL RESPONDENTS EMPLOYED TOTAL TOTAL LIGHT 40 OR NON- TOTAL SMOldERS MORE SMOKERS SMOKERS 2500 859 89 1641 100% 100% 100% FULL-TIME PART-TIME OCCUPATION 45% 51% 53% 42% 13% 11% 4% 14% EXECUTIVE/PROFESSIONAL TOP MANAGEMENT, TOP TALENT AND MAJOR PROFESSIONAL EXECUTIVE, ADMINI- STRATIVE, LESSER PROFESSIONAL OWNER--SMALL RETAIL OR BUSINESS FARMERS (OWNERS AND MANAGERS) 3% 3% 3% 3% 8% 6% 6% 8% 2% 2% 3% 3% *% *% -% .%

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ROPER TOTAL RESPONDENTS WHITE COLLAR G. 28,29,30 - TOTAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS 2500 859 89 lb41 100% 100% 100% TECHNICIANS, MINOR ADMINISTRATIVE 4% 6% 5% 5% WHITE COLLAR, CLERI- CAL (NON-SUPERVISORY) 9% 5% 8% 6% 9% SALESMEN 3% 4% 4% 4% BLUE COLLAR SKILLED AND SEMI- SKILLED LABOR 18% 18% 13% 15% UNSKILLED LABOR 8% 8% 4% 4% 5% SERVICE AND PROTEC- TIVE WORKERS 8% 8% b% 4% 7% NO ANSWER 1% 1% *% -%

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ROPER TOTAL RESPONDENTS NOT EMPLOYED Q. 2B. 29.30 - SMOKERS HEAVY SMOKERS NON-S MOKER S TOTAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS 2500 859 89 lb41 100% 100% 100% 100% TOTAL 37% 37% 44% 45% 44% HOUSEWIFE 16% 9% 17% 14% 19% UNEMPLOYED b% 9% 3% 3% 4% STUDENT 3% 4% 4% 1% 6% RETIRED 11% 13% 17% 23% 14% OTHER 2% ~% 2% 3% 1% NO ANSWER *% ~ -% *% *% *% NO ANSWER -% -% *% -% *% 411

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ROPER TOTAL RESPONDENTS YES, RESTRICTIONS THAT ARE: SMOKING PROHIBITED SMOKERS SEGREGATED SMOKING ALLOWED ONLY ON BREAKS OTHER DON'T KNOW/NO ANSWER NO, NO RESTRICTIONS NO ANSWER G. 31,32 - ARE OF RESTRICTIONS AND IF SO WHAT KIND SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS 1455 537 51 918 100% 100% 100% 100% 44% 41% 31% 45% 8% 5% 4% 9% 13% 12% 10% 13% 19% 18% '~. 10% 19% 5% 5% 8% 4% *% -% -% *% 56% 58% 69% 54% *% 1% -% *%

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ROPER TOTAL RESPONDENTS YES, RESTRICTIONS THAT ARE: SMOKINQ PROHIBITED SMOKERS SEGREGATED SMOKING ALLOWED ONLY ON BREAKS OTHER DON'T KNOW/NO ANSWER NO, NO RESTRICTIONS NO ANSWER G. 31,32 - ARE AGE UNDER TOTAL 35 OVER SO WST 1455 100% 651 801 773 682 1254 165 100% 100% 100% 100% 100% 100% 100% 100% 44% 45% 43% 46% 44% 8% 8% 8% 13% 12% 13% 19% ~0% 5% 5% *% *% 56% 55% *% *% 8% 3% 11% 12% 18% 11% 19% 15% 15% 5% 2% 3% *% -% -% 55% 62% b0% *% -% -% 5% 6% 7% 12% 13% 13% 18% 2~% 2% 5% 5% -% *% -% b3% 53% *% 1% 1% 413 .. r

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ROPER G. 31,32 - ARE TOTAL RESPONDENTS INCOME TOTAL UND IOM UND 20M UND 30M FORMAL EDUCATION NON H-S 30M+ GRAD OCCUPATION 1455 183 100% 100% HIGH SCHOOL GRAD COLLEGE 563 b43 100% 100% 100% YES, RESTRICTIONS 38% 41% THAT ARE: SMOKING PROHIBITED 9% 7% SMOKERS SEGREGATED 6% 12% SMOKING ALLOWED ONLY ON BREAKS 21% 20% OTHER 2% 3% DON'T KNOW/NO ANSWER -% -% NO, NO RESTRICTIONS 62% 58% NO ANSWER -% I% 42% 48% b% 10% 12% 15% 19% 17% 5% 5% -% .% 57% 52% *% *% 99 00C)r. =e

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ROPER TOTAL RESPONDENTS YES, RESTRICTIONS THAT ARE: SMOKING PROHIBITED SMOKERS SEGREGATED SMOKING ALLOWED ONLY ON BREAKS OTHER DON'T KNOW/NO ANSWER NO, NO RESTRICTIONS NO ANSWER Q. 31,32 - ARE WHETHER HAZARDOUS TO HEALTH TO DE AROUND PEOPLE SMOKING PROBABLY TOTAL HARZARDOUS 1455 100% 44% 8% 13% 19% 5% *% 56% *% AND IF SO WHAT KIND &9 °TOO P.C 415

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ROPER PLACE) TOTAL RESPONDENTS SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL LIGHT 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS MORE SMOKERS SMOKERS 635 220 lb 415 100% 100% 100% YES 90% 97% 92% 94% NO 8% 3% 8% 5% DON'T KNOW/NO ANSWER 1% 1% b% TOTAL RESPONDENTS gEOgRAPHIC UNDER TOTAL 35 OVER MW SO WST &35 100% 293 341 193 139 100% 100% 100% 100% 100% YES NO DON'T KNOW/NO ANSWER 91% 91% 8% 8% I% *% 92% 91% 7% 8% 1% 1% 6116

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ROPER Q, 33 (ASKED OF AND INCOME FORMAL EDUCATION OCCUPATION TOTAL RESPONDENTS TOTAL UND IOM UND 20M UND 30M b35 b9 146 19b 100% 100% HIGH NON H-S SCHOOL 30M+ GRAD BLUE WHITE COLLAR COLLAR 220 91 162 100% 100% 100% YES 93% 88% 93% NO DON'T KNOW/NO ANSWER 91% 9b% 87% 8% 4% 11% 1% -% 2% TOTAL RESPONDENTS TOTAL WHETHER HAZARDOUS TO HEALTH TO BE AROUND PEOPLE SMOKINg PROBABLY PROBABLY HARZARDOUS 635 100%100% YES 91% NO 8% DON'T KNOW/NO ANSWER -% 417

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ROPER STUDY #443-037 Q 34 - WHETHER (ASKED OF EMPLOYED (BASED ON EMPLOYED TOTAL RESPONDENTS SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 635 220 lb 415 100% 100% 100% MORE *% -% 7% 5% LESS 7% 3% 1% -% DON'T KNOW/NO ANSWER 1% 1% 6% NOT ASKED--CURRENT RESTRICTIONS SATISFACTORY 97% 85% 94% 91% o&c oo r.c

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ROPER G. 34 - WHETHER (ASKED OF EMPLOYED (BASED ON EMPLOYED TOTAL RESPONDENTS AGE 35 UNDER AND TOTAL NE MW 635 100% 293 341 193 139 100% 100% 100% 100% 100% 100% MORE LESS DON'T KNOW/NO ANSWER NOT ASKED--CURRENT RESTRICTIONS SATISFACTORY 5% 5% 3% 3% 1% *% 91% 91% 5% -% -% 4% 4% 3% 3% -% 2% 2% 1% 2% -% 2% -% 91% 95% 100% 9~% 93% 419 - ~i~L ~ m

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ROPER G. 34 - WHETHER WOULD LIKE (ASKED OF EMPLOYED (BASED ON EMPLOYED TOTAL RESPONDENTS INCOME TOTAL UND tOM UND 20M UND 30M FORMAL EDUCATION NON H-S 30M+ GRAD OCCUPATION HIGH SCHOOL GRAD COLLEGE 635 69 238 30b 100% 100% 100% 100% MORE -% 5% 6% 4% LESS 3% 4% 3% 3% DON'T KNOW/NO ANSWER 1% -% 3% NOT ASKED--CURRENT RESTRICTIONS SATISFACTORY 88% 93% 91% 420

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ROPER Q. 34 - WHETHER (ASKED OF EMPLOYED SATISFACTORY TO THEM) (BASED ON EMPLOYED TOTAL RESPONDENTS WHETHER HAZARDOUS TO HEALTH TO BE AROUND PEOPLE SMOKING PROBABLY TOTAL HARZARDOUS 635 100%100% MORE LESS DON'T KNOW/NO ANSWER NOT ASKED--CURRENT RESTRICTIONS SATISFACTORY 5% 3% 1% 91% 421

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ROPER G. 35 - WHETHER (ASKED SMOKINg AT WORKPLACE) TOTAL RESPONDENTS YES NO DON'T KNOW/NO ANSWER SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS 813 313 35 500 100% 100% 100% 14% 5% 6% 19% 85% 93% 89% 81% 1% 2% b% 1% TOTAL RESPONDENTS YES NO DON'T KNOW/NO ANSWER AgE UNDER TOTAL 35 OVER MW SO WST 813 100% 355 456 ~47 151 100% 100% 100% 100% 100% 14% 15% 13% 14% 10% 85% 84% 87% 85% 90% 82% 1% 1% 1% 4=22

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ROPER G, 35 - WHETHER (ASKED SMOKINg AT WORKPLACE) TOTAL RESPONDENTS INCOME TOTAL UND IOM UND 20M UND 30M FORMAL EDUCATION NON H-S 30M+ GRAD OCCUPATION HIGH SCHOOL GRAD COLLEGE 813 114 323 335 100% 100% 100% 100% YES 12% 12% 19% 10% NO 85% 87% 88% 80% DON'T KNOW/NO ANSWER 1% -% 2% TOTAL RESPONDENTS YES NO DON'T KNOW/NO ANSWER TOTAL 813 100% 14% 85% 1% WHETHER HAZARDOUS TO HEALTH TO BE AROUND PEOPLE SMOKINg PROBABLY HARZARDOUS 541 100% 100% 100% 19% 80% 1%

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ROPER G. 36 - SMOKINg AT WORKPLACE) TOTAL RESPONDENTS SMOKINg PROHIBITED SMOKERS SEgREgATED SMOKINg ALLOWED ONLY ON BREAKS DON'T KNOW/NO ANSWER SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 813 313 35 500 100% 100% 100% b% 2% -% 9% 34% 37% 40% 32% 44% 41% ~b% 45% lb% 19% 34% 14% TOTAL RESPONDENTS SMOKINg PROHIBITED SMOKERS SEgREgATED SMOKINg ALLOWED ONLY DON'T KNOW/NO ANSWER 9L $OO RS AgE 35 UNDER AND TOTAL NE MW SO 813 100% 355 456 247 151 100% 100% 100% 100% 100% 6% 5% 7% b% 7% 34% 37% 3~% 33X 35X 44% 41% 4b% 45% 43% 16% 16% 16% 16% 16% 424

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ROPER g. 3b - SMOKING AT WORKPLACE) TOTAL RESPONDENTS INCOME TOTAL UND tOM UND 20M UND 30M FORMAL EDUCATION NON H-S 30M+ GRAD OCCUPATION 813 114 100% 100% 100% HICH SCHOOL gRAD COLLEGE 323 335 100% 100% 100% SMOKINg PROHIBITED SMOKERS SEGREGATED SMOKINg ALLOWED ONLY DON'T KNOW/NO ANSWER b% b% 34% 25% 44% 49% 16% 19% 6% 8% 31% 39% 49% 38% 15% 16% TOTAL RESPONDENTS WHETHER HAZARDOUS TO HEALTH TO BE AROUND PEOPLE SMOKING PROBABLY TOTAL HARZARDOUS 813 100%100% SMOKINg PROHIBITED SMOKERS SEOREGATED SMOKING ALLOWED ONLY DON'T KNOW/NO ANSWER b% 34% 44% 16%

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Q.37 DO WITH CAUSING PEOPLE TO STAICP SMOKING NL~4BER OF Rh~PONDENTS PARENTS SMOKING BRC~P}{ERS, S ISTERS AND (]TILER RELATIVES SMOKING SCHOOLMATES AND FRIENDS SMOKING C IGARE'I'f E ADVERTISING SEEING SMOKING ON TV PLAYS A DESIRE TO BE GROWN UP A DESIRE FOR PRESTIGE NONE DON'T KN(]W/NO ANSWER CURRENT SMOKE RS 1984 1980 1974 1972 1970 859 915 i011 969 969 100% 100% 100% 100% 100% % % % % % 37 16 13 I0 9 18 14 12 69 62 4 2 1 3 1 1 47 29 8 4 5 2 13 1 3 4 NEVER SMO~{D 1984 1980 1974 1972 1970 1081 1064 959 100% 100% % % % 44 43 37 15 15 i0 ]0 Ii 73 71 64 7 9 4 5 4 2 43 42 52 8 9 12 * * * * 5 2 NOTE : * LESS THAN .5 PERCENT IN PREVIOUS STUDY YOU TO START SMOKING, CAUSES YOUNG PEOPLE

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ROPER STUDY #443-037 Q. 37 - WHICH START SMOKING TOTAL RESPONDENTS SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 2500 859 89 1641 100% 100% 100% 100% PARENTS SMOKING BROTHERS, SISTERS AND OTHER RELATIVES SMOKING SCHOOLMATES AND FRIENDS SMOKING CIGARETTE ADVERTISING SEEING SMOKING ON TV PLAYS A DESIRE TO BE GROWN UP A DESIRE FOR PRESTIGE NONE DON'T KNOW/NO ANSWER 41% 37% 31% 43% 15% 18% 15% 14X 72% 69% 69% 73% 6% 4% 2% 7% 4% 3% 1% 5% 45% 47% 55% 44% 9% 8% 8% 9% 1% 2% 2% *% 1% 1% 2% 1% GL I OOGU 427

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ROPER G. 37 - WHICH ONE OR START SMOKINg TOTAL RESPONDENTS AgE UNDER TOTAL 35 OVER SO WST 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% PARENTS SMOKINg BROTHERS, SISTERS AND OTHER RELATIVES SMOKINg SCHOOLMATES AND FRIENDS SMOKINg CIGARETTE ADVERTISINg SEEINg SMOKINg ON TV PLAYS A DESIRE TO BE gROWN UP A DESIRE FOR PRESTIGE NONE DON'T KNOW/NO ANSWER 41% 44% 39% 37% 45% 38% 4&% 39% 40% 46% 41% 15% lb% 14% 15% 15% 72% 75% 70% 74% 70% b% 5% 6% 5% 5% 4% 3% 5% 3% 5% 45% 43% 47% 43% 51% 9% 8% 9% 8% 8% 1% 1% 1% *% 1% 1% *% 1% 1% 1%

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ROPER TOTAL RESPONDENTS PARENTS SMOKINg BROTHERS, SISTERS AND OTHER RELATIVES SMOKINg SCHOOLMATES AND FRIENDS SMOKINg CIGARETTE ADVERTISINg SEEINg SMOKINg ON TV PLAYS A DESIRE TO BE gROWN UP A DESIRE FOR PRESTIGE NONE DON'T KNOW/NO ANSWER Q. 37 - WHICH START SMOKINg INCOME TOTAL UND IOM UND 20M UND 30M FORMAL EDUCATION 30M+ OCCUPATION HIgH NON H-S SCHOOL gRAD GRAD 2500 553 946 885 100% 100% 100% 100% 41% 39% 41% 42% 15% 17% 14% 15% 72% 67% 71% 77% 6% 5% 7% b% 4% 4% 4% 3% 45% 49% 47% 40% 9% 7% 9% 10% I% 1% 1% 1% 1% 1% 1% *% 429

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ROPER Q. 37 - WHICH ONE OR START SMOKINg TOTAL RESPONDENTS HAVE CHILDREN 22 OR YOUNGER TOTAL TOTAL 13 19 TO HAVE NO CHILDREN 22 22 OR YOUNGER 2500 1110 2405 100% 100% 100% PARENTS SMOKINg BROTHERS, SISTERS AND OTHER RELATIVES SMOKINg SCHOOLMATES AND FRIENDS SMOKINg CIGARETTE ADVERTISINg SEEINg SMOKINg ON TV PLAYS A DESIRE TO BE gROWN UP A DESIRE FOR PRESTIGE NONE DON'T KNOW/NO ANSWER 41% 42% 41% 15% 12% 15% 72% 73% 72% b% 5% b% 4% 4% 4% 45% 45% 45% 9% 10% 8% 1% 1% 1% 1% 1% 1%

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ROPER TOTAL RESPONDENTS Q. 38 - WHETHER SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- EX- TOTAL SMOKERS SMOKERS SMOKERS SMOKERS NEVER SMOKED 2500 859 89 I&41 100% 100% 100% 100% IF SOMEONE CHOOSES TO SMOKE THAT'S REALLY NOBODY'S DUSINESS BUT THEIR OWN AGREE DISAGREE DON'T KNOW/NO ANSWER WE'VE HEARD ENOUGH ABOUT THE RIGHTS OF NON-SMOKERS, IT'S TIME TO PROTECT THE RIGHTS OF SMOKERS AS WELL 83% 92% 94% 78% 15% b% 4% 20% 2% 2% 1% 2% AGREE 78% 63% 44% 50% DISAGREE 16% 26% 46% 40% DON'T KNOW/NO ANSWER 9% 5% 7% 431

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ROPER TOTAL RESPONDENTS TOTAL AGE 35 UNDER AND 35 OVER gEOgRAPHIC AREA MARKET SIZE NE MW SO WST 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% 100% IF SOMEONE CHOOSES TO SMOKE THAT'S REALLY NO~ODY'S BUSINESS BUT THEIR OWN AGREE DISAGREE DON'T KNOW/NO ANSWER WE'VE HEARD ENOUGH ABOUT THE RIGHTS OF NON-SMOKERS, IT'S TIME TO PROTECT THE RIGHTS OF SMOKERS AS WELL 83% 15% 2% 84% 82% 14% 16% ~% ~% 88% 84% 10% 14% 2% 2% AGREE DISAGREE DON'T KNOW/NO ANSWER 56% 36% 9% 56% 56% 36% 36% 9% 8% 57% 49% 34% 41% 9% 10% 7% 432

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ROPER TOTAL RESPONDENTS IF SOMEONE CHOOSES TO SMOKE THAT'S REALLY NODODY'5 BUSINESS BUT THEIR OWN AGREE DISAGREE DON'T KNOW/NO ANSWER WE'VE HEARD ENOUGH ABOUT THE RIGHTS OF NON-SMOKERS, IT'S TIME TO PROTECT THE RIGHTS OF SMOKERS AS WELL G. 38 - WHETHER INCOME FORMAL EDUCATION TOTAL UND IOM UND 20M UND 30M 30M+ NON H-S GRAD HIGH SCHOOL BLUE GRAD COLLEGE OCCUPATION WHITE COLLAR PROF. & MGR 2500 553 946 885 100% 100% 100% 100% 83% 84% 87% 78% 15% 14% 11% 21% 2% 2% ~% 1% AGREE 64% 54% 4&% DISAGREE 27% 36% 4b% 29% DON'T KNOW/NO ANSWER 9% 12% b% 433

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ROPER TOTAL RESPONDENTS IF SOMEONE CHOOSES TO SMOKE THAT'S REALLY NOBODY'S BUSINESS BUT THEIR OWN G. 38 - WHETHER AGREE OR gOVERNMENT'S ROLE SHOULD BE WITH RESPECT TO CICARETTES MORE FEWER TOTAL CONTROLS CONTROLS LEAVE SHOULDN'T DON'T KNOW AS IS BE 2500 644 91 100% 100% 100% AGREE DISAGREE DON'T KNOW/NO ANSWER WE'VE HEARD ENOUGH ABOUT THE RIGHTS OF NON-SMOKERS, IT'S TIME TO PROTECT THE RIGHTS OF SMOKERS AS WELL 83% bB% 74% 15% 29% 2~% 2% 2% 4% AGREE DISAGREE DON'T KNOW/NO ANSWER 5b% 39% 43% 36% 55% 40% 9% 6% 18% e 434

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ROPER TOTAL RESPONDENTS IF SOMEONE CHOOSES TO SMOKE THAT'S REALLY NOBODY'S BUSINESS BUT THEIR OWN AGREE DISAGREE DON'T KNOW/NO ANSWER WE'VE HEARD ENOUGH ABOUT THE RIOHTS OF NON-SMOKERS, IT'S TIME TO PROTECT THE RIGHTS OF SMOKERS AS WELL AGREE DISAGREE DON'T KNOW/NO ANSWER @38 - WHETHER WHETHER HAZARDOUS TO HEALTH TO BE AROUND PEOPLE SMOKING RESTRICTIONS ON SMOKING WHERE WORK PROBABLY PROBABLY TOTAL HARZARDOU5 NO EFFECT TOTAL HAVE NO EMPLOYED RESTRICTIONS RESTRICTIONS 2500 b35 100% 100% 83% 80% 15% 18% 56% 51% 3b% 40% 9% 9% 435

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ROPER Q. 39 - SHOULD AND FEDERAL TOTAL RESPONDENTS MAXIMIZE REVENUES STAMP OUT SMOKINg DON'T KNOW/NO ANSWER SMOKERS HEAVY SMOKERS NON-S MOKER S TOTAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS 2500 859 89 1641 100% 100% 100% IOOZ 72% ii 81%~ 81% 15% 7% 4% 19% 17% ~1% 13% 12% Ib% 13% TOTAL RESPONDENTS MAXIMIZE REVENUES STAMP OUT SMOKINg DON'T KNOW/NO ANSWER AgE UNDER TOTAL 35 OVER SO WST 2500 100% 72% 943 1553 800 450 100% 100% 100% 100% 100% 100% 7~% 7~% 75% 74% 15% 15% 13% lb% 13% 13% 13% 13% 10% 43G

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ROPER G. 39 - SHOULD AND FEDERAL gOVERNMENTS OR INCOME FORMAL EDUCATION OCCUPATION TOTAL UND IOM UND 20M UND 30M NON H-S 30M+ gRAD HIgH SCHOOL gRAD COLLEGE BLUE COLLAR WHITE COLLAR PROF. & MQR TOTAL RESPONDENTS 2500 553 946 885 100% 100% 100% 100% MAXIMIZE REVENUES STAMP OUT SMOKINg DON'T KNOW/NO ANSWER 72% 66% 74% 74% 15% 18% 14% 13% 13% 1&% 12% 12% 437

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ROPER Q. 40 - (ASKED OF AND SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS TOTAL RESPONDENTS 372 56 4 316 100% 100% 100% 100% 100% RAISING INCOME TAXES 5% 7% -% 5% RAISING TAXES ON OTHER PRODUCTS 35% 30% 50% 36% RAISINQ SALES TAXES 24% 23% -% 24% OTHER 14% -% 9% 14% DON'T KNOW/NO ANSWER 25% 25% -% 25% 438

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ROPER G. 40 - HOW SHOULD (ASKED OF AND TOTAL RESPONDENTS AgE 35 UNDER AND TOTAL NE MW SO 372 100% 140 231 12b 75 100% 100% 100% 100% 100% 100% RAISINg INCOME TAXES RAISINg TAXES RAISINg SALES TAXES OTHER DON'T KNOW/NO ANSWER 5% 6% 4% ~% 6% 35% 34% 36% 34% 34% ~4% 33% 19% 2~% 34% 10% 7% 12% 10% 10% ~5% 19% 29% 32% 1&% 439

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ROPER Q. 40 - (ASKED OF AND INCOME FORMAL EDUCATION OCCUPATION TOTAL UND tOM UND 20M UND 30M NON H-S 30M+ GRAD HIGH SCHOOL gRAD COLLEGE TOTAL RESPONDENTS 372 101 134 117 100% 100% 100% 100% RAISINg INCOME TAXES 5% 1% 5% 10% RAISING TAXES ON OTHER PRODUCTS 35% 37% 44% 31% RAISING SALES TAXES ~4% 29% ~b% 21% OTHER 6% 9% 13% 9% DON'T KNOW/NO ANSWER 25% 28% 18% 26%

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Q.41,46 WEEK? N[~4BER OF RES PONDLqqTS YES, SMOKE CIGARETTES NO, DO NOT SMOKE CIGARETTES DON'T KNOW DO NOT SMOKE CIGA~{ETTES BUT HAVE SMOKED IN PAST Nk~TE R SMOKED DON'T KNOW IF EVER SMOKE[) TOTAL 1984 1982 1980 2500 2500 2512 100% 100% 1(}0% 100% % % % 34 32 36 66 68 64 - _ 66 68 64 22 24 21 43 44 41 • * 1 * LESS TI[AN .5 PERCENT 441

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ROPER Q 41,4b - DO TOTAL RESPONDENTS YES, SMOKE NO, DO NOT SMOKE HAVE SMOKED HAVE NEVER SMOKED DON'T KNOW/NO ANSWER DON'T KNOW/NO ANSWER AGE UNDER TOTAL 35 OVER SO WST 2500 943 1553 575 &75 100% 100% 100% ..... . , . | 6b% b2% 68% 22% 15% 27% 43% 47% 41% *% *% *% -% -% -% 37% 35% &3% 65% 24% 23% 39% 42% .% -% -% -%

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ROPER G. 41,4& - DO TOTAL RESPONDENTS YES, SMOKE NO, DO NOT SMOKE HAVE SMOKED HAVE NEVER SMOKED DON'T KNOW/NO ANSWER DON'T KNOW/NO ANSWER INCOME tOM- 20M- TOTAL UND IOM UND 20M UND 30M 30M+ 2500 553 100% 100% 34% 37% b&% 63% 22% 18% 43% 45% *% -% -~ -% FORMAL EDUCATION OCCUPATION HIGH NON H-S SCHOOL GRAD GRAD 669 946 100% 100% 100% 35% 40% 65% bO% 23% 20% 41% 40% -% .% -% -% SGSI OOG . 443

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Q.42 (ASKED OF SMOKERS) TOTAL SMOKE }%S 1976 1974 NUMBER OF RESPONDENTS 937 i011 100% 100% % % 4 OR LESS 4 5 - 14 24 15 - 24 46 25 - 34 15 35 - 44 9 45 - 54 1 55 OR MORE 1 DON'T KNOW/NO ANSWER *

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Q.42 (ASKED Oi" SMOKEI~5) NUMBER OF RESPONDENTS 1 - 9 CIGARETTES I0 - 19 CIGARETTES 20 - 39 CIGAP/VI'TES 40 OR MO}%E DON'T KNOW/NO ANSWER 6 OR LESS 7 - 12 (1/2 PACK) 13 - 17 (3/4 PACK) 18 - 25 (i PACK) 26 - 35 (i 1/2 [~ACKS) 36 - 45 (2 PACKS) 46 - 55 (2 1/2 PACKS) 56 OR MOKE DON'T KNOW/NO ANSWER 1984 1982 859 812 100% 100% % % 12 ii 24 25 54 49 I0 15 * 1 9 9 18 19 8 7 41 38 13 12 8 12 1 1 1 2 * 1 T~YI'AL S MOK}~ lt.q 1980 197~ 915 920 100% 100% % % i0 12 25 25 51 51 12 Ii 2 1 8 8 16 17 i0 9 39 39 14 13 i0 i0 * i 2 1 2 1 * LESS THAN .5

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I ROPER ORGANIZATION INC. G. 42 - NUMBER (ASKED OF AND TOTAL RESPONDENTS AgE UNDER TOTAL 35 OVER SO WST 859 100% 356 501 ~80 131 100% 100% 100% 100% 100% 100% 1 - 9 CIGARETTES 10 - 19 CIGARETTES - 39 CIGARETTES 40 OR MORE 1~% 16% 9% ~4% 29% ~0% 54% 49% 57% 10% 5% 14% 12% 11% 11% 12% ~% 29% ~1% 23% 55% 51% 55% 55% 11% 9% 12% 10% 1~% 15% 9% 7% ~4% 21% ~3% 29% 55% 53% 57% 49% 9% 11% 11% 13% b OR LESS 7 - I~ (1/2 PACK) 13 - 17 (3/4 PACK) 18 - ~5 (1 PACK) 2b - 35 (1 I/2 PACKS) 3b - 45 (~ PACKS) 4b - 55 (2 1/2 PACKS) 5b OR MORE DON'T KNOW/NO ANSWER 9% 12% b% 18% 24% 8% 9% 41% 41% 13% 9% 8% 4% 1% 1% 1% *% *% I% 10% 9% 8% 8% 19% 20% 16% 17% 5% 11% 9% 10% 38% 40% 44% 43% l&% I~% I~% 1~% 8% 7% 10% 8% 1% I% 1% ~% 2% 1% 1% I% *% -% 1% -% 8% 10% 7% 7% 19% 17% 16% 23% 9% 8% 9% 5% 42% 41% 38% 41% 12% 13% 18% 10% 7% 9% 9% 11% 1% 1% 1% 1% 1% 1% 1% 1% *% -% 1% 1% 446

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ROPER G. 42 - NUMBER (ASKED OF AND TOTAL RESPONDENTS AgE 35 UNDER AND TOTAL 35 OVER MW SO WST 859 100% 356 501 ~80 131 100% 100% 100% 100% 100% I00% 100% 4 OR LESS 5 - 14 15 - 24 25 - 34 35 - 44 45 - 54 55 OR MORE DON'T KNOW/NO ANSWER 4% 4% 3% 24% 32% 18% 46% 47% 46% 15% 11% 19% 9% 5% 12% 1% 1% 1% I% *% 2% *% 1% *% 3% 7% 11% 20% 49% 28% 48% 34% 47% 17% 4% &% 10% 4% 8% 1% -% -% 1% -% -% *% 1% -% 4% 4% 4% 2% ~5% 2b% ~0% 23% 42% 44% 49% 51% 16% 17% 14% 13% 9% 7% 10% 8% 1% 1% *% ~% 2% 1% 1% 1% *% -% 1% -% 3% 3% 5% b% 24% 25% 20% 25% 48% 4&% 43% 43% 15% 14% 21% 11% 8% 9% 10% 11% 1% I% 1% 1% 1% 1% 1% 1% *% -% 1%

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ROPER Q. 4~ - NUMBER (ASKED OF AND TOTAL RESPONDENTS INCOME OCCUPATION HIgH SCHOOL TOTAL UND IOM UND 20M gRAD COLLEGE 859 205 374 248 100% 100% 100% 100% I - 9 CIGARETTES 16% 9% 17% 12% 10 - 19 CIGARETTES 27% ~5% 20% 2~% 20 - 39 CIGARETTES 47% 54% 53% 56% 40 OR MORE 10% 11% 10% 10% 6 OR LESS 7 - 12 (I/2 PACK) 13 - 17 (3/4 PACK) 18 - 25 (I PACK) 26 - 35 (I 1/2 PACKS) 3b - 45 (2 PACKS) 46 - 55 (2 I/2 PACKS) 56 OR MORE DON'T KNOW/NO ANSWER 9% I~% 6% 13% 18% 23% 18% 18% 8% 8% 11% 6% 41% 3b% 41% 38% 13% 11% 12% 15% 8% 7% 10% 9% 1% 1% 1% *% 1% 1% ~% *% *% ~% 1% -% 448

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IIII I ROPER ORGANIZATION INC. Q. 42 - NUMBER (ASKED OF AND TOTAL RESPONDENTS INCOME TOTAL UND tOM UND 20M UND 30M 30M+ FORMAL EDUCATION OCCUPATION 85q 205 100% 100% 100% HIGH NON H-S SCHOOL GRAD GRAD 237 374 100% 100% 100% 4 OR LESS 5 - 14 15 - 24 25 - 34 35 - 44 45 - 54 55 OR MORE DON'T KNOW/NO ANSWER 4% 5% 24% 32% 4b% 40% 15% 12% 9% 8% 1% 1% 1% 1% *% *% 4% 3% 24% 22% 48% 47% 15% 15% ~% 10% 1% 1% ~% 2% *% 1% T09 O0 ;

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ROPER TOTAL RESPONDENTS I - 9 CIGARETTES 10 - 19 CIGARETTES - 39 CIGARETTES 40 OR MORE TOTAL G. 42 - NUMDER (ASKED OF AND TAR CONTENT OF BRAND SMOKED LOW TAR (15 MGS OR LESS) 859 100% 100% 12% 24% 54% 10% 6 OR LESS 7 - 12 (1/2 PACK) 13 - 17 (3/4 PACK) 18 - 25 (1 PACK) 2& - 35 (I 1/2 PACKS) 36 - 45 (2 PACKS) 4& - 55 (2 1/~ PACKS) 5& OR MORE DON'T KNOW/NO ANSWER 9% 9% 18% 18% 8% 11% 41% 42% 13% 13% 8% 6% 1% 1% 1% 1% *% -% .09-1:OOGP e 45O

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ROPER G. 42 - NUMBER (ASKED OF AND TOTAL RESPONDENTS TOTAL TAR CONTENT OF BRAND SMOKED LOW TAR (15 MGS OR LESS) 859 100% 100% 4 OR LESS 5 - 14 15 - 24 25 - 34 35 - 44 45 - 54 55 OR MORE DON'T KNOW/NO ANSWER 4% 24% 46% 15% 9% 1% 1% *% 091;OOGr.

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Q.43X - AROUND OTHER PEOPLE (ASKED OF SMOKERS ON X FORM) Nt~4BER OF RESPONDENTS FREQUENTLY OCCAS IONALLY SELDOM NEVER (VOL .) DON'T }<NOW/NO ANSWER TOTAL SMOKERS 1984 1982 439 424 100% 100% % % 18 14 40 41 25 28 17 16 - 1 NC~FE: IIALF SAMPLED 452

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ROPER TOTAL RESPONDENTS STUDY #443-037 Q. 43X - HOW (ASKED OF AND TOTAL SMOKERS HEAVY SMOKERS MODER- TOTAL LIGHT TOTAL SMOKERS SMOKERS 439 439 41 100% 100% FREQUENTLY 18% 22% OCCASIONALLY 40% 39% 24% SELDOM 25% 25% 32% NEVER (VOL.) 17% 18% 32% DON'T KNOW/NO ANSWER -% -% -% 453

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......... I ROPER ORGANIZATION INC. 0.43X - HOW OFTEN (ASKED OF AND TOTAL RESPONDENTS AgE UNDER TOTAL 35 OVER SO WST 439 100% 191 247 139 70 I00% 100% 100% 100% 100% FREGUENTLY OCCASIONALLY SELDOM NEVER (VOL.) DON'T KNOW/NO ANSWER 18% 18% 19% 14% 26% 40% 40% 43% 35% 41% 25% 26% 27% 27% ~3% 17% 16% 11% 25% 10% -% -% -% -% -% 909]:OOgR 454

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ROPER TOTAL RESPONDENTS FREQUENTLY OCCASIONALLY SELDOM NEVER (VOL.) DON'T KNOW/NO ANSWER STUDY #443-037 0.43X - HOW OFTEN (ASKED OF AND INCOME TOTAL UND IOM UND 20M UND 30M FORMAL EDUCATION 439 98 100% 100% 100% OCCUPATION HIGH NON H-S 30M+ GRAD 18% 19% 40% 33% 25% 24% 17% 23% -% -% 99 113 54 100% 100% 100% 25% 11% 33% 35% 33% 39% 21% 29% 15% 18% 27% 13% -% -% -%

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ROPER TOTAL RESPONDENTS STUDY #443-037 Q. 43X - HOW OFTEN CASKED OF AND EATEN OUT IN A RESTAURANT TOTAL NONE 439 68 100% 100% 100% FREQUENTLY 21% 18% OCCASIONALLY -% SELDOM 50% NEVER (VOL.) 50% DON'T KNOW/NO ANSWER -% S 091:00

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ROPER G 43X - HOW OFTEN (ASKED OF AND TOTAL RESPONDENTS FREQUENTLY OCCASIONALLY SELDOM NEVER (VOL.) DON'T KNOW/NO ANSWER TOTAL TAR CONTENT OF BRAND SMOKED LOW TAR (15 MGS OR LESS) 439 100% 100% 18% 40% 25% 17% -% 457

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Q.43Y HAVE EqJMBER OF RESPONDENTS MORE CAREFUL, SENSITIVE. ABOUT SMOKING. MORE ANNOYED, A(kqRESSIVE ABOUT DEFENDING RIGHT TO SMOKE BOTH (VOL.) NO EFFECT DON'T KNCW/NO ANSWER TOTAL SMOKERS 1984 1982 1978 420 388 455 100% 100% 100% % % % 24 21 19 16 ii I0 5 5 5 55 62 65 1 2 1 458

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ROPER Q. 43Y - WHETHER CAUSED YOU TO AND AGRESSIVE (ASKED OF AND TOTAL RESPONDENTS TOTAL SMOKERS HEAVY SMOKERS MODER- TOTAL LIGHT TOTAL SMOKERS 420 420 48 100% 100% CAREFUL, SENSITIVE 24% 22% ANNOYED, AGGRESIVE 16% 17% 31% BOTH (VOL.) 5% 5% 4% NO EFFECT 55% 53% 50% DON'T KNOW/NO ANSWER 1% 1%

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ROPER TOTAL RESPONDENTS CAREFUL, SENSITIVE ANNOYED, AGgRESIVE BOTH (VOL.) NO EFFECT DON'T KNOW/NO ANSWER Q. 43Y - WHETHER CAUSED YOU TO ABOUT SMOKINg° OR AND AgRESSIVE ABOUT SMOKE, OR HAVEN'T (ASKED OF INTERVIEWED ON AgE MARKET SIZE UNDER TOTAL 35 OVER SO WST C D 420 100% 1&5 254 J41 bl 100% 100% 100% 100% 100% 24% ~2% 25% 16% 19% 10% 16% 13% 5% 3% 3% 4% 55% 55% 54% 60% 54% b1% 1% 1% 1% 2% 1% -% 46O

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ROPER G. 43Y - WHETHER CAUSED YOU TO ABOUT SMOKINg, OR AND SMOKE, OR HAVEN'T (ASKED OF INTERVIEWED ON TOTAL RESPONDENTS INCOME OCCUPATION HIgH SCHOOL TOTAL UND IOM UND 20M UND 30M GRAD COLLEGE COLLAR 420 107 186 110 100% 100% 100% 100% CAREFUL, SENSITIVE 16% 24% 23% 22% ANNOYED, AGGRESIVE I&% 11% 18% BOTH (VOL.) 5% 4% NO EFFECT 55% 53% DON'T KNOW/NO ANSWER 1% 2% 1% 461

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ROPER TOTAL RESPONDENTS 0.43Y - WHETHER CAUSED YOU TO SMOKING, OR AND SMOKE~ OR HAVEN'T (ASKED OF INTERVIEWED ON EATEN OUT IN A RESTAURANT TOTAL NONE 420 67 100% 100% 100% CAREFUL, SENSITIVE 30% 25% ANNOYED, AGgRESIVE -% BOTH (VOL.) -% NO EFFECT 50% DON'T KNOW/NO ANSWER 1% -% 462

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ROPER TOTAL RESPONDENTS CAREFUL, SENSITIVE ANNOYED, AOORESIVE BOTH (VOL.) NO EFFECT DON'T KNOW/NO ANSWER Q. 43Y - WHETHER CAUSED YOU TO SMOKINg, OR AND SMOKE, OR HAVEN'T (ASKED OF INTERVIEWED ON TAR CONTENT OF BRAND SMOKED TOTAL LOW TAR (15 MgS OR LESS) REGULAR DON'T CONTENT KNOW (OVER TAR 15 MOS) CONTENT 420 200 100% 100% 24% ~8% 16% 14% 5% 5% 55% 52% 1% 1% 463

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Q.44 - MILLIGRAMS (A~qKED OF SMOKERS) TOTAL SMOKERS 1984 1982 NUMBER OF PJ~SPONDENTS 859 812 915 920 100% 100% % % % % LOW TAR (15 MGS OR LESS) REGULAR CONTENT (OVER 15 MGS) DON'T KNOW TAR CONTENT NO REGULAR BRAND (VOL.) 999TO0 U 464

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ROPER Q. 44 - IS BRAND --15 MILLIGRAMS (ASKED TOTAL RESPONDENTS TOTAL SMOKERS HEAVY SMOKERS LIGHT TOTAL SMOKERS 859 859 89 100% 100% LOW TAR (15 MGS OR LESS) REGULAR CONTENT (OVER 15 DON'T KNOW TAR CONTENT NO REGULAR BRAND 4b% 46% 34% 39% 39% 51% 14% 14% 16% I% 1% -% TOTAL RESPONDENTS LOW TAR (15 MGS OR LESS) REGULAR CONTENT DON'T KNOW TAR CONTENT NO REGULAR BRAND AGE UNDER TOTAL 35 OVER SO WST 859 100% 356 501 280 131 100% 100% 100% 100% 100% 4b% 41% 50% 48% 43% 53% 39% 45% 35% 38% 41% 33% 14% 12% 15% 13% 15% 14% I% I% 1% 1% I% 1% 465

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i ROPER ORGANXZATXON INC. Q. 44 - IS BRAND --15 MILLIGRAMS (ASKED TOTAL RESPONDENTS LOW TAR (15 MGS OR LESS) REGULAR CONTENT (OVER 15 MGS) DON'T KNOW TAR CONTENT NO REGULAR BRAND INCOME TOTAL UND IOM UND 20M UND 30M FORMAL EDUCATION NON H-S 30M+ GRAD HIGH SCHOOL GRAD COLLEGE OCCUPATION B LUE COLLAR WHITE COLLAR PROF. & MGR 859 205 374 248 100% 100% 100% 100% 4b% 40% 45% 54% 39% 43% 39% 31% 14% lb% 14% 13% 1% I% 1% I% 466

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Q.45, PEOPLE TO QUIT SMOKING (ASRED WIIO HAVE NEVER SMOKED) Q.49 - WIIICH ONE TO QUIT SMOKING (ASKED OF EX-SMOKERS) Nt~4BER OF RESPONDENTS GOVERNMENT REPORTS ON I".VFECTS OF SMOKING ON I{EA]IYll EXPENSE OF SMOKING ANTI-SMOKING COMMERCIAIS ON TV SMOKER~ (i) J 1984 1982 1980 557 599 915 100% 100% 100% % % % 16 20 29 27 19 15 24 19 3 XX 8 5 NEaR SMOKED (i) 1984 1980 1081 1064 100% 100% % % 37 38 37 42 18 15 13 13 i0 i0 14 20 DOCTORS ADVISING AGAINST SMOKING 20 21 45 50 46 48 49 CIIILDREN OB,H']C'FING PARENTS SMOKING 5 9 5 6 4 8 8 7 7 8 7 FR~]Nrlq OR RI~IATIVES URGING QUITTING SMOKING 12 12 7 7 HEALTI! PROBII::MS 38 40 54 51 51 NONE Ii 17 1 2 DON'T KNOW/NO ANSWER 2 1 4 (i) NO TREND RESULTS YEA}{ OR FOR TIIOSE G 9 00 .D 467

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ii RDPER DRQANIZATION INC. TOTAL RESPONDENTS STUDY #443-037 Q. 45, 50 - SMOKINg (CARD SHOWN RESPONDENT)(ASKED gOVERNMENT REPORTS ON THE EFFECTS OF SMOKINg ON HEALTH ANTI-SMOKINg COMMERCIALS ON TV THE EXPENSE OF SMOKINg DOCTORS ADVISINg AOAINST CHILDREN OBJECTINg TO PARENTS SMOKINg FRIENDS OR RELATIVES URgINg QUITTINg SMOKINg HEALTH PROBLEMS NONE DON'T KNOW/NO ANSWER SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL LIGHT 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS MORE SMOKERS SMOKERS 1943 859 89 1084 100% 100% 100% 100% 23% 19% 13% 27% 4% 4% 3% 5% ~4% 29% 25% 19% 44% 42% 4~% 45% 9% 11% 8% 8% 11% 10X 9X 12% 64% 62% 70% 67% 2% 3% 7% ~% 2% 1% 1% 3%

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I ~III II ROPER ORGANIZATION INC. G. 45,50 - SMOKING (CARD SHOWN RESPONDENT)(ASKED TOTAL RESPONDENTS GOVERNMENT REPORTS ON THE EFFECTS OF SMOKINg ON HEALTH ANTI-SMOKING COMMERCIALS ON TV THE EXPENSE OF SMOKING DOCTORS ADVISING AGAINST CHILDREN OBJECTINg TO PARENTS SMOKINg FRIENDS OR RELATIVES URGINg QUITTING HEALTH PROBLEMS NONE DON'T KNOW/NO ANSWER TOTAL 1943 100% 23% 4% 24% 44% 9% 11% 64% 2% 2% AGE 35 UNDER AND 35 OVER SO WST 803 1137 643 345 100% 100% 100% 100% 100% 100% 22% 25% 21% 23% 5% 4% 4% 5% 28% 20% ~3% 24% 41% 46% 43% 46% 10% 9% 7% 11% 13% 10% 64% 65% 2% 3% I% 2% 13% 12% 9% 57% 64% 69% 5% 2% 2% 2% 3% 2%

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ROPER Q 45,50 - WHICH SMOKINg (CARD SHOWN RESPONDENT)(ASKED TOTAL RESPONDENTS gOVERNMENT REPORTS ON THE EFFECTS OF SMOKINg ON HEALTH ANTI-SMOKINg COMMERCIALS ON TV THE EXPENSE OF SMOKINg DOCTORS ADVISINQ AGAINST CHILDREN OBJECTINg TO PARENTS SMOKINg FRIENDS OR RELATIVES URgINg GUITTINg SMOKINg HEALTH PROBLEMS NONE DON'T KNOW/NO ANSWER INCOME TOTAL UND IOM UND 20M UND 30M FORMAL EDUCATION NON H-S 30M+ gRAD OCCUPATION HIgH SCHOOL gRAD COLLEGE 1943 453 759 670 100% 100% 100% 100% ~3% 16% ~% ~9% 4% 4% 5% 5% 24% 31% 2b% 19% 44% 45% 44% 41% 9% 9% 9% 11% 11% 8% 11% 14% b4% &~% &5% 66% 2% 4% 2% 2% ~% 3% ~% ~% 47o

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ROPER TOTAL RESPONDENTS STUDY #443-037 G. 45,50 - SMOKINg (CARD SHOWN RESPONDENT)(ASKED HAVE CHILDREN 22 OR YOUNGER TOTAL TOTAL13 18 gOVERNMENT REPORTS ON THE EFFECTS OF SMOKINg ON HEALTH ANTI-SMOKINg COMMERCIALS ON TV THE EXPENSE OF SMOKINg DOCTORS ADVISINg AGAINST CHILDREN OBJECTINg TO PARENTS SMOKINg FRIENDS OR RELATIVES URgINg GUITTINQ HEALTH PROBLEMS NONE DON'T KNOW/NO ANSWER 19 TO HAVE NO CHILDREN 22 22 OR YOUNGER 1943 873 1869 100% 100% 100% 23% 23% 23% 4% 5% 4% 24% 24% 24% 44% 40% 44% 9% 12% 10% 11% 11% 11% &4% 65% &5% 2% 3% 2% 2% 2% 2~ £ 9T006#,£ 471

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ROPER G. 49 - WHICH WITH CAUSINg TOTAL RESPONDENTS GOVERNMENT REPORTS ON THE EFFECTS OF SMOKING ON HEALTH ANTI-SMOKING COMMERCIALS ON TV THE EXPENSE OF SMOKINg DOCTORS ADVISINg AGAINST CHILDREN OBJECTINg TO PARENTS SMOKINg FRIENDS OR RELATIVES URGINg QUITTING SMOKINg HEALTH PROBLEMS NONE DON'T KNOW/NO ANSWER SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 557 ...... 557 100% -% -% 100% 100% / 1&% -% 16% 3% -% -% 3% 19%~~ -% -% 19% 19% 23% -% -% 23% 23% 10% -% -% 10% 22% J -% -% 2~% 44% ) -% -% 44% 11% -% -% 11% 2% -% -% 2%

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ROPER G. 49 - WHICH ~MOKING TOTAL RESPONDENTS AGE UNDER TOTAL 35 OVER SO WST 557 100% 140 416 157 105 100% 100% 100% 100% 100% 100% GOVERNMENT REPORTS ON THE EFFECTS OF SMOKING ON HEALTH ANTI-SMOKING COMMERCIALS ON TV THE EXPENSE OF SMOKING DOCTORS ADVISING AGAINST SMOKING CHILDREN OBJECTING TO PARENTS SMOKING FRIENDS OR RELATIVES URGING QUITTING HEALTH PROBLEMS NONE DON'T KNOW/NO ANSWER 16% 21% 14Z 15% 11% 3% I% 3% I% I% 19% 30% 16% 25% 17% ~3% 16% 26% 21% ~7% ~% 10% 6% 11% 8% 9% 22% 31% 19% 44% 39% 4b% 11% 11% 12% 2% 1% 3% 24% 24% 17% 24% 41% 44% 48% 43% 12% 13% 9% 13% 2% 1% 4% ~% 21% ~4% 24% 11% 47% 40% 46% 43% 12% 9% 9% 22% 3% 1% 3%

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ROPER G. 49 - WHICH WITH CAUSINg TOTAL RESPONDENTS INCOME TOTAL UND IOM UND 20M UND 30M FORMAL EDUCATION NON H-S 30M+ GRAD OCCUPATION HIGH SCHOOL gRAD COLLEGE GOVERNMENT REPORTS ON THE EFFECTS OF SMOKINg ON HEALTH ANTI-SMOKINg COMMERCIALS ON TV THE EXPENSE OF SMOKINg DOCTORS ADVISINg AGAINST CHILDREN OBJECTING TO PARENTS SMOkINg FRIENDS OR RELATIVES URgINg GUITTING HEALTH PROBLEMS NONE DON'T KNOW/NO ANSWER 557 100 187 215 100% 100% 100% 100% 16% 11% 14% ~% 3% 3% 4% ~% 19% 22% 20% ~0% 23% ~9% 18% ~1% 10% 5% 10% 12% 22% 15% 27% 27% 44% 50% 43% 40% 11% 10% 12% 10% 2% 4% 1% ~% 9 .9 00C)P.S

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ROPER g. 49 - WHICH SMOKINg TOTAL RESPONDENTS HAVE CHILDREN ~_~ OR YOUNGER TOTAL TOTAL 13 19 TO HAVE NO CHILDREN 22 22 OR YOUNGER 557 237 536 100% 100% gOVERNMENT REPORTS ON THE EFFECTS OF SMOKINg ON HEALTH ANTI-SMOKINg COMMERCIALS ON TV THE EXPENSE OF SMOKINg DOCTORS ADVISINg AGAINST CHILDREN OBJECTINg TO PARENTS SMOKINg FRIENDS OR RELATIVES URGING GUITTIN~ HEALTH PROBLEMS NONE DON'T KNOW/NO ANSWER 16% 19% 16% 3% 3% 3% 19% ~2% 19% 23% 16% ~4% 10% 15% 9% 22% 24% 22% 44% 39% 44% 11% 11% 11% 2% 3% 2%

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Q.47 (ASKED OF EX-SMOKERS) TOTAL EX-SMOKERS NL~4BER OF R/~S PONDENTS 1984 1982 557 599 100% 100% 27 WITHIN T~ I,~T MONTH ,'~-- /~ OVER i MO~rI! - 3 MONTHS AGO OVER 3 MONTHS - 6 MONTHS AGO OVER 6 MONTHS - I YEAR AGO OVER 1 YEAR AGO - OVER 2 YEAP~g - i0 OVER i0 YEA~S AGO % % ~1%,j 3 i"/ [/ 3, 14! 4 3 3 4 5 3 12 ~ 3 J 3 5 9 i0 14 DON'T KNOW/NO ANSWER 36 40 38 40 43 38 33 33 1 1 Zg 00G9. e 476

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ROPER Q. 47 - HOW LONg AGO STOP SMOKINg (ASKED OF AND TOTAL RESPONDENTS AGE UNDER TOTAL 35 OVER SO WST 557 100% WITHIN THE LAST MONTH OVER ONE MONTH TO THREE MONTHS OVER THREE OVER SIX MONTHS TO A YEAR OVER A YEAR TO TWO YEARS OVER TWO YEAR TO OVER TEN YEARS DON'T KNOW/NO ANSWER 140 416 157 105 I00% 100% 100% 100% 100% 100% 8% 1% 2% 3% 4% 1% 1% 3% 5% 3% 3% 3% 7% 4% 3% 8% 19% 7% 10% 11% 46% 30% 34% 33% 10% 54% 45% 39% I% *% 1% -% 3% -% -% 2% -% -% 3% 8% -% 4% 11% -% 10% 22% 10% 34% 19% 60% 43% 41% 30% 1% -% -% 26% 28% 39% 45% 44% 50% 40% 33% 1% 1% -% -% 2% 3% 2% 2% 3% 7% 2% 2% 3% 2% 9% 15% 35% 31% 4~% 20% 42% 46% 36% 52% -% 1% 2% -% G gI;OOGP.G 477

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I Illl ROPER ORGANIZATION INC. TOTAL RESPONDENTS WITHIN THE LAST MONTH OVER ONE MONTH TO THREE MONTHS OVER THREE MONTHS TO SIX MONTHS OVER SIX MONTHS TO A YEAR OVER A YEAR TO TWO YEARS OVER TWO YEAR TO I0 YEARS OVER TEN YEARS DON'T KNOW/NO ANSWER G. 47 - HOW LONg AgO STOP SMOKINg (ASKED OF AND INCOME FORMAL EDUCATION TOTAL UND IOM UND 20M UND 30M 557 100 100% 100% 100% 3% 2% 2% -% 3% 3% 5% 4% 10% 14% 34% 31% 43% 45% 1% I% OCCUPATION HIgH SCHOOL gRAD COLLEGE 187 215 100% 100Z 4% 1% 2% 2% 3% 3% 9% 3% 9% 11% 33% 41% 40% 38% -% *%

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Q.48 (ASKED OF EX-SMOKERS) TOTAL EX-SMOKE RS 1976 1974 NUMBER OF 537 517 100% 100% % % 4 OR LESS 7 5 - 14 20 15 - 24 35 25 - 34 i0 35 - 44 15 45- 54 3 55 OR MORE~ 8 DON'T KNOW/NO ANSWER 2 TDBT00GEE

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III II Q.48 - NUMBER (ASKED OF EX-SMOKERS) NUMBER OF RESPONDENTS 1 - 9 CIGARETTES I0 - 19 CIGARETTES 20 - 39 CIGA}hETTES 40 OR MORE DON'T KNOW/NO ANSWER TOTAL EX-SMOKE RS 1984 1982 557 599 100% 100% % % 15 15 16 19 42 42 25 23 2 2 1974 1972 1970 517 551 533 100% 100% 100% % % % 18 17 17 16 17 16 42 41 44 21 19 21 3 5 3 6 OR LESS 13 13 7 - 12 (1/2 PACK) 15 15 13 - 17 (3/4 PACK) 3 3 18 - 25 (I PACK) 33 33 26 - 35 (i 1/2 PACKS)I0 Ii 36 - 45 (2 PACKS) 14 12 46 - 55 (2 1/2 PACKS)3 2 56 OR MORE 8 7 DON'T KNOW/NO ANSWER2 3 480

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ROPER Q. 48 - NUMBER (ASKED OF AND TOTAL RESPONDENTS I - 9 CIGARETTES 10 - 19 CIGARETTES - 39 CIGARETTES 40 OR MORE AGE UNDER TOTAL 35 OVER SO WST 557 100% 140 416 157 105 100% 100% 100% 100% 100% 100% 15% 16% 14% 16% 21% 15% 42% 44% 41% 25% 18% 28% 12% 20% 13% 14% 14% 15% 18% 19% 47% 44% 38% 38% 25% 22% 27% 29% 15% 14% 16% 15% 20% 13% 15% 17% 38% 45% 44% 43% 26% 27% 23% 24% & OR LESS 7 - 12 (I/2 PACK) 13 - 17 (3/4 PACK) 18 - 25 (I PACK) 26 - 35 (1 I/2 PACKS) 36 - 45 (2 PACKS) 4b - 55 (2 112 PACKS) 56 OR MORE DON'T KNOW/NO ANSWER 12% 14% 11% 15% 17% 14% 3% 6% ~% 33% 34% 33% 10% 9% 10% 14% 13% 15% 3% 2% 3% 8% 3% 10% ~% I% 2% 11% 15% 10% 13% 13% 16% 18% 12% 1% 3% 3% 8% 43% 32% 27% 30% 4% 13% 11% 8% 14% 12% 14% 19% 3% 2% 4% 3% 9% 8% 9% 7% 2% -% 4% -% 14% 10% 13% 9% 17% 14% 13% 17% 4% 2% 3% 7% 34% 31% 36% 28% 5% 15% 9% 15% 16% 14% 13% 13% ~% 3% 4% ~% 7% 10% 6% 9% 1% ~% 3% -% 481

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i ROPER ORGANIZATION INC. 0.48 - NUMDER (ASKED OF AND TOTAL RESPONDENTS gEOgRAPHIC UNDER TOTAL 35 OVER SO WST 557 140 138 157 157 100% 100% 100% 100% 4 OR LESS 5 - 14 15 - 24 25 - 34 35 - 44 45 - 54 55 OR MORE DON'T KNOW/NO ANSWER 7% 7% 7% 8% 6% 9% 20% 24% 19% 23% 2~% 17% 35% 39% 34% 34% 29% 38% 10% 10% 10% 13% 13% 7% 15% 14% 15% 13% 14% 19% 3% 1% 4% ~ 4% 3% 8% 4% 10% 8% 9% 8% 2% 1% 2% -% 4% -% 9% 7% 6% 7% 2R% 18% 20% 20% 38% 30% 39% 35% 4% 16% 9% 15% 17% 14% 13% 13% 3% 3% 3% 2% 7% 10% 7% 9% 1% 2% 3% -% 482

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ROPER Q. 48 - NUMBER (ASKED OF AND INCOME FORMAL EDUCATION OCCUPATION TOTAL UND lOM UND ~OM UND 30M HIGH NON H-S 30M+ gRAD TOTAL RESPONDENTS 557 100 187 215 100% 100% 100% 100% 1 - 9 CIGARETTES 16% 14% 15% 12% 10 - 19 CIGARETTES 16% 15% 13% 19% 20 - 39 CIGARETTES 42% 42% 44% 43% 40 OR MORE 23% 21% 23% 25% & OR LESS 7 - 12 (1/2 PACK) 13 - 17 (3/4 PACK) 18 - 25 (1 PACK) 26 - 35 (I I/2 PACKS) 36 - 45 (2 PACKS) 4& - 55 (2 1/2 PACKS) 5& OR MORE DON'T KNOW/NO ANSWER 12% 14% 10% 13% 15% 15% 14% 14% 3% 2% 1% 5% 33% 40% 34% 35% 10% 2% 11% 9% 14% 14% 17% 13% 3% 2% 3% 2~ 8% 7% 9% 8% 2% 4% 1% *% 483

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ROPER TOTAL RESPONDENTS 4 OR LESS 5 - 14 15 - 24 25 - 34 35 - 44 45 - 54 55 OR MORE DON'T KNOW/NO ANSWER G 48 - NUMBER (ASKED OF AND INCOME FORMAL EDUCATION HIGH SCHOOL TOTAL UND IOM UND 20M UND 30M 557 100 187 215 100% 100% 100% 100% 7% 9% 7% 6% 20% 21% 17% ~1% 35% 40% 33% 40% 10% 3% 12% 9% 15% 14% 18% 13% 3% 1% 3% 2% 8% 8% 9% 8% 2% 4% 1% *% BLUE COLLAR OCCUPATION 125 100% 6% 21% 3b% 12% 17% 5% 3% 1% WHITE COLLAR 86 100% 3% 19% 38% 13% 17% 1% 8% -% PROF. & MGR 9& 100% &% 18% 34% 9% lb% 3% 13% 1% 9 91:0 0 r.

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Q.51 (ASKED OF NON-SMOKERS ) TOTAL NON-SMOKE~RS 1984 1982 N[~ER OF 1591 1570 1476 100% 100% 100% % % % ASK HIM TO STOP INDICATE DISAPPROVAL WITHOUq' SAYING SO 9 8 TRY TO MOVE AWAY 42 39 41 DOESN'T MATTER ENJOY IT IT DEPENDS (VOL.) DON'T KNOW/NO ANSWER * LESS THAN .5 PERCENT 485

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ROPER IS SMOKINg, WHAT DO NON-SMOKERS) TOTAL RESPONDENTS ASK HIM TO STOP INDICATE DISAPPROVAL WITHOUT SAYINg SO TRY TO MOVE AWAY DOESN'T MATTER ENJOY IT IT DEPENDS (VOL.) DON'T KNOW/NO ANSWER AgE UNDER TOTAL NE MW SO WST I&41 100% 587 105~ 5~0 319 100% 100% 100% 100% 100% 100% 7% 8% 7% 5% 7% 10% 11% 11% 11% 7% 4&% 47% 45% 44% 5~% 31% ~9% 3~% 33% ~8% *% *% *% *% -% b% 5% 6% 7% 6% 1% *% 1% 1% 1% 11% 10% 11% 11% 46% 48% 44% 4~% ~9% 31% 31% 30% *% -% *% 1% ~% 4% 8% 1~% ~% 1%

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IIII ROPER ORGANIZATION INC. TOTAL RESPONDENTS ASK HIM TO STOP INDICATE DISAPPROVAL WITHOUT SAYING SO TRY TO MOVE AWAY DOESN'T MATTER ENJOY IT IT DEPENDS (VOL.) DON'T KNOW/NO ANSWER STUDY #443-037 Q. 51 - WHEN INDOORS (ASKED INCOME TOTAL UND IOM UND 20M UND 30M FORMAL EDUCATION HIgH NON H-S SCHOOL 30M+ gRAD gRAD COLLEGE 1641 348 100% 100% 7% 9% 10% 10% 46% 43% 31% 31% *% 1% 6% 6% 1% I% OCCUPATION BLUE COLLAR WHITE COLLAR PROF. & MGR 441 43~ ~43 100% 100% 100% 6% 8% 7% 8% 8% 7% 10% 10% 1~% 48% 42% 4~% ~8% 33% 31% _% _% -% 6% 6% 8% 1% ~% 2% 487

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ROPER TOTAL RESPONDENTS ASK HIM TO STOP INDICATE DISAPPROVAL WITHOUT SAYING SO TRY TO MOVE AWAY DOESN'T MATTER ENJOY IT IT DEPENDS (VOL.) DON'T KNOW/NO ANSWER i I STUDY #443-037 G+51 - WHEN INDOORS YOU NORMALLY DO (ASKED OF AND BASED ON NON-SMOKERS) WHETHER HAZARDOUS TO HEALTH TO BE AROUND PEOPLE SMOKIN~ PROBABLY PROBABLY TOTAL HARZARDOUS NO EFFECT RESTRICTIONS ON SMOKING WHERE WORK TOTAL EMPLOYED RESTRICTIONS RESTRICTIONS 1~41 415 100% 100% 7% 7% 10% II% 4b% 51% 31% ~6% *% *% b% 6% 1% 1% O O OOg; o

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ROPER TOTAL RESPONDENTS ASK HIM TO STOP INDICATE DISAPPROVAL WITHOUT SAYINg SO TRY TO MOVE AWAY DOESN'T MATTER ENJOY IT IT DEPENDS (VOL.) DON'T KNOW/NO ANSWER Q51 - WHEN INDOORS (ASKED EATEN OUT IN A RESTAURANT TOTAL NONE 1641 254 100% 100% 7% 8% 10% 9% 46% 46% 31% 30% *% 1% 6% 6% 1% 1%

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Q.52,53 WORRIED NUMBER OF RESPONDENTS YES, }{AVE READ OR HEARD SOMETH]NG AN[] FEEL MORE WORRIED AND FEEL LE~;S WORRIED [~)N'T KNOW/NO ANSWER NO, HAVE NOT READ OR HEARD ANYTHING DON'T KNOW/NO ANSWER TOTAL 1984 1982 1978 1976 1974 1972 1970 2500 2500 2511 2507 2487 2499 2493 100% 100% 100% SMOKERS 1984 1982 1978 1976 1974 1972 1970 859 812 920 100% 100% 100% 100% 100% % % % % % 37 30 26 26 34 28 24 23 2 1 1 1 2 1 1 1 1 1 62 69 66 71 7[ 1 2 2 2 3 NON-SMOKERS 1984 1982 1978 1976 1974 1972 1970 1641 1688 1591 1570 1476 1530 1524 100% 100% 100% 100% 100% 100% 100% % % % % % % % 38 32 34 36 30 32 1 1 * 1 1 1 61 67 64 1 2 2 * LESS THAN .5

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ROPER TOTAL RESPONDENTS STUDY #443-037 Q 52,53 - MORE WORRIED OR SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 2500 859 89 1641 100% 100% 100% 100% YES 35% 37% 38% 36% MORE WORRIED 31% 34% 3&% LESS WORRIED 2% 3% 1% ~% 1% DON'T KNOW/NO ANSWER 1% -% 1% 1% 1% NO 64% 62% 61% 64% DON'T KNOW/NO ANSWER 1% 1% 1% 1% 2% I gIOOG 491

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I ROPER ORGANIZATION INC. STUDY #443-037 G. 52,53 - MORE WORRIED OR TOTAL RESPONDENTS TOTAL 2500 100% AGE 35 UNDER AND FE- 35 OVER SO WST 943 1553 1181 1319 2176 263 112 100% 100% 100% 100% 100% 100% YES MORE WORRIED LESS WORRIED DON'T KNOW/NO ANSWER NO DON'T KNOW/NO ANSWER 37% 34% 2% 1% b2% I% 34% 38% 32% 36% 32% 35% 30% 34% 1% 2% 2% 2% 1% 1% *% *% &4% b1% b7% 62% 1% 1% 1% 1%

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ROPER WORRIED TOTAL RESPONDENTS INCOME TOTAL UND tOM UND 20M UND 30M FORMAL EDUCATION NON H-S 30M+ gRAD 2500 553 100% 100% OCCUPATION YES 32% 35% MORE WORRIED 31% 32% LESS WORRIED I% 2% DON'T KNOW/NO ANSWER -% I% NO 66% 65% DON'T KNOW/NO ANSWER 2% I% HIgH SCHOOL gRAD COLLEGE COLLAR 946 885 100% 100% 35% 42% 32% 39% 1% 2% I% 1% 64% 57% 1% 1% 493

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ROPER TOTAL RESPONDENTS YES MORE WORRIED LESS WORRIED DON'T KNOW/NO ANSWER NO DON'T KNOW/NO ANSWER G. 52,53 - MORE WORRIED OR gOVERNMENT'S ROLE SHOULD BE WITH RESPECT TO CIGARETTES MORE FEWER TOTAL CONTROLS CONTROLS LEAVE SHOULDN'T DON'T KNOW AS IS HE INVOLVED /NO ANSWER 2500 644 91 100% 100% 100% 37% 51% 33% 34% 50% 31% 2% 1% -% 1% *% 2% 62% 48% 62% 1% 1% 5% 9179 00GP. 494

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Q.54 N~4BER OF RESPONDENTS TOTAL 1984 1982 1980 1978 1976 1974 1972 1970 2500 2500 2512 2511 2507 2487 2499 2493 100% 100% 100% 100% 100% 100% 100% 100% % % % % % % % % INDUSTRY BELIEF ABOUT CASE AGAINST CIGARETTES KNOWS IT'S TRITE 50 46 46 SUSPECTS IT'S TRT~ 31 33 34 DOESN'T BELIEVE ]T'S TRUE 9 ii 12 12 F~3N'T KNOW/NO ANSWER I0 8 i0 7 SMOKERS 1984 1982 859 812 100% 100% % % 44 51 40 35 29 38 15 12 15 6 8 7 NON-SMOKERS 1984 1982 1980 1978 1976 1974 1972 1970 1641 1688 1597 1591 1570 1476 1530 1524 100% 100% 100% 100% 100% 100% 100% 100% % % % 64 68 25 20 25 8 6 3 6 495

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ROPER Q. 54 - WHAT THINK TOTAL RESPONDENTS N 0 N TOTAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS SMOKERS 2500 859 89 1641 100% 100% 100% 100% KNOW IT'S TRUE SUSPECT IT'S TRUE DON'T BELIEVE IT'S TRUE DON'T KNOW/NO ANSWER 57% 44% 44% 64% 29% 35% 27% ~5% 11% 15% 21% 8% 4% 6% 8% 3% TOTAL RESPONDENTS KNOW IT'S TRUE SUSPECT IT'S TRUE DON'T BELIEVE IT'S TRUE DON'T KNOW/NO ANSWER AGE UNDER TOTAL 35 OVER SO WST 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% 57% 61% 55% 52% 67% 29% 28% 29% 31% 29% 23% 11% 8% 12% 10% 14% 4% 3% 5% 4% 5% 2% 496

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ii i ii ROPER ORGANIZATION INC. G. 54 - WHAT THINK TOTAL RESPONDENTS KNOW IT'S TRUE SUSPECT IT'S TRUE DON'T BELIEVE IT'S TRUE DON'T KNOW/NO ANSWER INCOME TOTAL UND IOM UND 20M UND 30M FORMAL EDUCATION NON H-S 30M+ GRAD OCCUPATION HIGH SCHOOL GRAD COLLEGE 2500 553 94& I00% 100% 100% IOOX 57% 53% 56% 63% 29% 25% 29% 29% 11% 17% 10% b% 4% 6% 4% 2% TOTAL RESPONDENTS gOVERNMENT'S ROLE SHOULD BE WITH RESPECT TO CIGARETTES MORE FEWER TOTAL CONTROLS CONTROLS LEAVE SHOULDN'T DON'T KNOW AS IS BE INVOLVED /NO ANSWER 2500 844 100% 100% 1326 100% KNOW IT'S TRUE SUSPECT IT'S TRUE DON'T BELIEVE IT'S TRUE DON'T KNOW/NO ANSWER 57% 71% 29% 21% 11% 7% 4% 2% 52% 32% 11% 4%

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Q.55 (ASKED OF OR ~;USPECTS NUMBER OF RESPONDENTS WORKING HARD MAKING SOME. EFFORTS NOT I~)ING MUCH OF ANYTII IE DON'T KNOW/NO ANSWER TOTAL 1984 1982 1980 1978 1976 1974 1972 1970 2133 2140 2075 2074 2030 2008 1971 2007 100% 100% 100% SMOKE~ 1984 1982 1980 676 650 100% 100% % % % % 5 6 8 ii 1457 1490 1358 1380 1325 1246 1234 1286 100% 100% 100% 100% 100% 100% 100% 100% % % % % % % 8 ii 12 9 ii 16 38 38 53 58 50 54 52 37 29 39 3 4 2 2 3 35 36 50 58 56 41 3 4 3 498

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ROPER Q 55 - WHAT THINK CIGARETTE HEALTH) (ASKED TOTAL RESPONDENTS SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 2133 b7b 63 1457 100% 100% 100% 100% WORKINg HARD MAKINg SOME EFFORTS NOT DOINg MUCH OF ANYTHINg DON'T KNOW/NO ANSWER 5% 7% 19% 4% 38% 43% 29% 35% 54% 46% 49% 58% 3% 3% 3% 3% TOTAL RESPONDENTS WORKINg HARD MAKINg SOME EFFORTS NOT DOINg MUCH OF ANYTHINg DON'T KNOW/NO ANSWER T 9 OOGP, AgE UNDER TOTAL 35 OVER MW SO WST 2133 100% 840 1290 651 406 100% 100% 100% 100% 100% 100% 5% 4% 6% 5% 5% 38% 37% 38% 40% 37% 54% 57% 53% 53% 55% 3% 3% 4% 3% 3% 499

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ROPER Q. 55 - WHAT (ASKED TOTAL RESPONDENTS WORKINg HARD MAKINg SOME EFFORTS NOT DOINg MUCH OF ANYTHINg DON'T KNOW/NO ANSWER INCOME TOTAL UND tOM UND 20M UND 30M FORMAL EDUCATION NON H-S 30M+ GRAD OCCUPATION HIgH SCHOOL GRAD COLLEGE 2133 429 809 813 100% 100% 100% 100% 5% 5% 5% 4% 38% 34% 39% 38% 54% 57% 53% 55% 3% 4% 3% 3% TOTAL RESPONDENTS WORKINg HARD MAKINg SOME EFFORTS NOT DOINg MUCH OF ANYTHINg DON'T KNOW/NO ANSWER GOVERNMENT'S ROLE SHOULD BE WITH RESPECT TO CIGARETTES MORE FEWER TOTAL CONTROLS CONTROLS ~133 590 100% 100% 5% 3% 38% 31% 54% 63% 3% 4% LEAVE SHOULDN ' T DON'T KNOW AS IS BE INVOLVED /NO ANSWER 1120 100% 5% 41% 52% 2%

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Q.56 HAVE REAC'I'ED (ASKED OF ALL RESPONDENTS) NUMBER OF RESPONDENTS TOTAL 1984 1982 1980 1978 1976 1974 1972 1970 2500 2500 2512 2511 2507 2487 2499 2493 100% 100% 100% 100% 100% 100% 100% 100% % % % % VERY FAVORABLE 5 MODERATELY FAVORABLE 32 NOT VERY FAVORABLE 30 NOT AT ALL FAVORAB[~ 27 DON'T KNOW/NO ANSWER 7 1984 1982 859 812 100% 100% % % % i0 9 50 46 22 25 12 Ii 9 7 9 6 NON-SMOKERS 1984 1982 1980 1978 1976 1974 1972 1970 1641 100% % % 15 2 49 22 18 35 9 34 9 6 501

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ROPER TOTAL RESPONDENTS VERY FAVORABLE MODERATELY FAVORABLE NOT VERY FAVORABLE NOT AT ALL FAVORABLE DON'T KNOW/NO ANSWER STUDY #443-037 0 5b - ATTITUDES N 0 N TOTAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS SMOKERS 2500 859 89 1641 100% 100% 100% 100% 5% 10% 22% 2% 32% 50% 46% 22% 30% 22% 13% 35% 27% 12% 12% 34% 7% 7% 6% 6% 991;00 502

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ROPER ORGANIZATION TOTAL RESPONDENIS VERY FAVORABLE MODERATELY FAVORABLE NOT VERY FAVORABLE NOT AT ALL FAVORABLE DON'T KNOW/NO ANSWER A@E UNDER TOTAL 35 OVER SO WST 2500 100% 943 1553 800 450 100% 100% 100% 100% 5% 4% 5% 3% 7% 4% 32% 32% 31% 35% 34% ~4% 30% 33% 29% 32% 28% 28% 27% 25% 28% 23% 26% 38% 7% 6% 7% 7% 6% b% 503

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II ROPER ORGANIZATION INC, G.S& - ATTITUDES CONTROVERSY ON SMOKING AND HEALTH TOTAL RESPONDENTS VERY FAVORABLE MODERATELY FAVORABLE NOT VERY FAVORABLE NOT AT ALL FAVORABLE DON'T KNOW/NO ANSWER INCOME TOTAL UND IOM UND 20M UND 30M 2500 553 100% 100% 5% 6% 32% 34% 30% 2b% 27% 28% 7% 7% FORMAL EDUCATION OCCUPATION HIGH NON H-S SCHOOL 30M+ gRAD b27 b69 342 100% 100% 100% 4% b% 5% 28% 33% ~5% 34% 2&% 34% 28% 27% ~9% 5% 8% 7% 504

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IIIIIn II fill ROPER ORgANIZA]ION INC. Q. 5b - ATTITUDES CONTROVERSY ON SMOKINg AND HEALTH TOTAL RESPONDENTS gOVERNMENT'S ROLE SHOULD BE WITH RESPECT TO CIGARETTES MORE FEWER TOTAL CONTROLS CONTROLS LEAVE SHOULDN'T DON~T KNOW AS IS BE INVOLVED /NO ANSWER 2500 b44 91 100% 100% 100% VERY FAVORABLE MODERATELY FAVORABLE NOT VERY FAVORABLE NOT AT ALL FAVORABLE DON'T ~NOW/NO ANSWER 5% ~% 3% 3~% 17% 19% 30% 31% 31% 27% 46% 30% 7% 4% 18%

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i (2.57 - H(A~ RATE NUMBER OF RESPONDENTS TOTAL 1984 1982 1980 2500 2500 2512 2511 2507 2487 2499 2493 100% 100% 100% 100% 100% 100% 100% 100% 859 812 915 100% 100% 100% 100% 100% 100% 100% % % % % % VERY GOOD 36 37 33 36 GOOD 44 45 47 43 45 FAIR 15 15 17 16 17 POOR 3 2 3 3 VERY POOR 1 1 1 1 ~)N'T KNOW/NO ANSWER * - * NON-SMOKERS 1984 1982 ]9HO 1978 1976 1974 1641 1688 1597 1591 1570 1476 1530 1524 100% 100% 100% 100% 100% 100% 100% 100% % % % 38 38 43 44 15 15 4 2 3 1 1 * • * * LESS T}~N .5 PERCENT 506

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IIIII ROPER ORGANIZATION INC. TOTAL RESPONDENTS STUDY #443-037 G, 57 - HOW RATE PERSONAL HEALTH SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- TOTAL SMOKERS MORE SMOKERS 2500 859 89 1641 100% 100% 100% 100% VERY GOOD 34% 47% 38% 32% 41% OOOD 44% 4b% 43% 43% FAIR 15% 16% 24% 15% POOR 3% 3% 6% 4% VERY POOR 1% 1% DON'T KNOW/NO ANSWER .% -% -% GSgTO0 507

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ROPER G. 57 - HOW RATE PERSONAL HEALTH TOTAL RESPONDENTS AGE 35 UNDER AND TOTAL 35 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% VERY gOOD GOOD FAIR POOR VERY POOR DON'T KNOW/NO ANSWER 3b% 50% ~8% 37% 33% 38% 44% 41% 46% 46% 41% 46% 15% 8% 19% 13% 20% 13% 3% 1% 5% 3% 5% 3% 1% *% 1% 1% 1% 1% *% -% *% .% -% .% 099 00 .

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ROPER Q. 57 - HOW RATE PERSONAL HEALTH TOTAL RESPONDENTS INCOME OCCUPATION HIGH SCHOOL TOTAL UND IOM UND 20M UND 30M gRAD COLLEGE COLLAR COLLAR 2500 553 94b 885 100% 100% 100% 100% VERY GOOD 23% 32% 47% 37% GOOD 44% 44% 46% 42% FAIR 15% 23% 14% 9% POOR 3% 8% 2% ~% VERY POOR 1% 1% DON'T KNOW/NO ANSWER .% .% .% 509

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Q.58 {ffl IS, MAINI,Y ON HOW WELL N[J~4BER OF RESPONDENTS TOTA L 1984 1980 1970 MAINLY ON HOW LUCKY lie IS MAINLY ON HOW WELL HE TAKES CARE OF HIMSELF 59 54 DEPENDS ON EQUAL MIXTURE OF BOTH 36 DON'T KNOW/NO ANSWER 1 1 1 2500 2512 2493 100% 100% 100% % % % 4 5 4 510

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II I I ROPER ORGANIZATION INC. Q. 58 - LUCKY HE IS, TOTAL RESPONDENTS SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 2500 859 89 lb41 100% 100% 100% 100% MAINLY ON HOW MAINLY ON HOW WELL HE TAKES CARE DEPENDS ON EQUAL MIXTURE OF BOTH DON'T ~NOW/NO ANSWER 4% 6% 9% 4% 53% 49% 43% 54% 42% 44% 47% 41% 1% 1% 1% 1% 99] 00C)1 : o

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ROPER TOTAL RESPONDENTS G. 58 - LUCKY HE IS. AgE 35 UNDER AND TOTAL NE MW SO 2500 100% 943 1553 800 450 100% 100% 100% 100% 100% 100% MAINLY ON HOW MAINLY ON HOW WELL HE TAKES CARE DEPENDS ON EGUAL MIXTURE OF BOTH DON'T KNOW/NO ANSWER 4% 3% 4% 4% 53% 56% 51% 54% 57% 53% 42% 40% 43% 42% 38% 44% 1% *% 1% 1% 1% 1%

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i ROPER ORCANIZATION INC. TOTAL RESPONDENTS STUDY #443-037 G. 58 - LUCKY HE IS, INCOME FORMAL EDUCATION OCCUPATION TOTAL UND IOM UND 20M UND 30M NON H-S 3OM÷ gRAD HIGH SCHOOL GRAD COLLEGE 2500 553 94b 885 100% 100% 100% 100% MAINLY ON HOW LUCKY HE IS MAINLY ON HOW WELL HE TAKES CARE OF HIMSELF DEPENDS ON EQUAL MIXTURE OF BOTH DON'T KNOW/NO ANSWER 4% b% 4% 3% 53% 5~% 55% 50% 42% 41% 41% 4b% I% I% *% 1% 99 OOEP.

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Q.59 (ASKED NL~MBER OF RESPONDENTS T(YPAL 1984 1980 1972 2500 2512 2499 100% 100% 100% % % % YES, PROVIDES BALANCED DIET 78 87 NO, DOES NOT 19 II 16 16 DON'T KN(3W/ NO ANSWER 2 2 3 3 514

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ROPER TOTAL RESPONDENTS Q. 59 - DO FOODS SMOKERS HEAVY SMOKERS NON-SMOKERS TOTAL TOTAL 40 OR NON- TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 2500 859 89 lb41 100% 100% 100% 100% YES 83% 86% 87% 86% NO 13% 16% ~0% 11% DON'T KNOW/NO ANSWER 2% 1% -% TOTAL RESPONDENTS YES NO DON'T KNOW/NO ANSWER AGE UNDER TOTAL 35 OVER NE MW 2500 100% 943 1553 800 450 100% 100% 100% 100% 85% 82% 13% 16% 2% 1% 8&% 85% 12% 14% 2% 1% L99TOOf;U

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ROPER Q. 59 - DO FOODS TOTAL RESPONDENTS INCOME FORMAL EDUCATION OCCUPATION HIgH TOTAL UND IOM UND 20M UND 30M COLLAR COLLAR & MgR 2500 553 94b 885 100% 100% 100% 100% YES 83% 84% 87% 83% NO 13% 14% 13% 12% DON'T KNOW/NO ANSWER ~% 3% 1%

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Q.60 OR DON'T YOU BOTHER (ASKED OF ALL RESPONDENTS) NL~BER OF RESPONDENTS TRY TO AVOID DON'T BOTHER MUCH DON'T KNOW/NO ANSWER TOTAL 1984 1980 1972 1984 1980 1972 2500 2512 1254 100% 100% 100% % % % 47 40 34 53 59 64 * 1 2 NOTE: HALF SAMPLED

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ORGANIZATION INC. STUDY #443-037 AGREE OR DISAGREE WITH VARIOUS SUGGESTIONS ON CONTROLS GOVERNMENT COULD PLACE ON CIGARETTES 143 132& 29b 100% 100% 100% MAY BE 7b% 92% 84% 24% 7% 14% -% 1% 2% 14% 25% 24% 85% 71% 70% 1% 4% 6% class="img">

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ORGANIZATION INC. AGREE OR DISAGREE WITH VARIOUS SUCGESTIONS ON CONTROLS QOVERNMEN] COULD PLACE ON CIGARETTES 143 1326 296 100% 100% 100% 77% 89% 82% 20% 9% 16% 3% 2% 2% 50% 72% 59% 46% 21% 30% 4% 6% 11% class="img">

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ORGANIZATION INC. STUDY #443-037 AGREE OR DISAOREE WITH VARIOUS SUGGESTIONS ON CONTROLS gOVERNMENT COULD PLACE ON CIGARETTES INVOLVED /NO ANSWER 143 1326 296 100% 100% 100% 12% ~8% 16% 85% b8% 79% 3% 5% 5% 27% 48% 48% 69% 49% 47% 5% 3% 5% class="img">

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ORGANIZATION INC. STUDY #443-037 AGREE OR DISAGREE WITH VARIOUS SUGGESTIONS ON CONTROLS gOVERNMENT COULD PLACE ON CIGARETTES INVOLVED /NO ANSWER 143 1326 29& 100% 100% I00% BE 22% 33% 28% 75% 63% 64% 3% 4% 8% 3% 6% 7% 97% 91% 87% 1% 4% 6% class="img">

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PEOPLE THINK ARE THE MAJOR EFFECTS OF A[~VERTISING FOR VARIOUS HI,ANDS OF NON-SMOKERS 1984 1982 1980 1641 1688 1597 100% 100% 100% % % % 17 15 12 25 29 29 3 5 5 class="img">

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0kCANIZAIION ii,I£ STUDY l~q43-03/ O. 23 - WHAt PEOPLE IHIIqK ARI: THE MAJOR EPFECTS OF ADVERIlSINO FOR VARIOUS MI )DE:It- -I I }TAL LICItl AI I-i ttl: AVY EX- NEVER SMOKERS 20 - 39 MORE SMOKERS SMOKED I00 20L} 554 465 557 1081 100% 100% 100% 100% 100% 1OO% 21% 23% 19% 20% 33% 38% f'l% ID% 17% 16% 18% 19% 9% I~% 10% 11% 18% 16% 47% 48% b2% 52% 29% 23% 2% J% 2% 2% 3% 3% class="img">

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I)RbAbIIZATION IN~. SIODY #q,I,3-03/ 61 L'3 - WHAT PEUPLE 1MINK ARk THE ADVER-flS]NO FOR VARIOUS BRANDS OF ACE I(A(:E OEOCRAPIIIC AREA 3,-; HIS-- UNDER AND HAN- TOTAL 35 OVER BLCK IC NE MW SO WST B C 1181 1319 2176 263 112 575 675 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% AND NON- BECOME SMOKERS 31% SWITCH BRANDS 18% 15% 34% 2% class="img">

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[JikG,*~r~IZAIIiDN INC SIUDY #4.13-037 THINK ARE rilE. MAJOR LFFECIS OF ADVERTISINg FOR VARIOUS BRANDS OF CIOAREITI:S INCI]MI: FORMAL OCCUPATION 1OM.- frOM- NON H-S BLUE WHITE PROF. 30Mr- GRAD COLLAR & MOR 665 64:1 627 669 678 428 342 100% 100% 100% 100% 100% 100% 100% 33% 30% 3D% 33% 2V% 34% 32% 16% 19% 19% 16% 19% 21% 16% 1't% 13% 17% 14% 16% 14% 16% 35% 34% 30% 34% 34% 30% 33% 3% 3% 2% 3% 2% 2% 3% class="img">

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O}~ANIZAIION INC. SIUDY 044":J-037 0 23 - WHAT PEOPLE IHINK ARE rH~ MAJOR EFFECTS OF ADVERTISING FOR ROLE SIIOULD BE RESP[-_-C1 TO CI{~ARET-rES FEWIR LEAVE SHOULDN'T DON'T KNOW CONIROLS AS IS DE INVOLVED /NO ANSWER 143 13D6 DV6 100% 100% 100% 14% 27% 24% 17% 20% 14% ID% 13% DO% 57% 38% 39% -% 2% 4% class="img">

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- FOR VARIOUS PLACES¢ WIIETHER THINK TIIERE SIIOUII) HZ SEPAI~ATE SI.:CT]ONS OR FA(~ILITIES FOR OR WI~TIII.:R SMOKERS SIIOUI,D BE ALLOWED TO SMOKE ANYWHERE (CARl) SIlt]aN (ASKED OF ALL PJ£SPONDENTS) 1980 1978 1976 1974 1984 1982 1976 1974 1984 1982 2512 1224 1227 1219 859 812 461 490 1641 1688 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% % % % % % % % % % % XXX XXX 89 91 81 88 85 i0 7 16 Ii 13 1 2 3 * 2 81 73 57 18 25 39 2 3 82 83 81 12 11 14 6 5 62 61 52 34 34 42 5 7 70 73 67 26 22 28 4 5 5 1976 1974 766 729 100% 100% % % XXX 93 94 86 6 4 ii 1 2 4 65 60 32 35 76 70 61 44 34 93 23 28 37 52 61 6 1 1 2 3 4 1 77 75 78 74 79 89 15 19 17 19 16 6 7 7 5 7 5 5 44 48 46 56 53 4 4 4 6 5 4 XXX 64 59 64 57 79 31 37 31 38 17 5 4 5 5 4 84 86 12 i0 6O 64 34 29 7 7 78 74 18 22 BECAUSE OF DIFFERENT WORDING OF ITEM SAMPLED IN 1978, 1976 AND 1974 class="img">

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19B0 1978 1976 1974 2512 1224 1227 1219 100% 100% 100% 100% % % % % 915 455 461 490 100% 100% 100% 100% % % % % 67 67 62 57 62 59 29 28 33 38 35 37 5 5 5 5 3 4 64 55 56 41 53 46 41 41 30 42 40 42 51 52 46 54 64 68 4 3 6 6 7 2 5 6 7 XXX XXX 63 62 54 62 52 34 34 42 37 46 3 4 4 1 2 1980 1978 1976 1974 1597 769 766 729 100% 100% 100% 100% i 74 73 68 65 22 21 27 31 4 5 5 4 65 60 51 52 31 34 43 42 3 6 6 7 71 68 61 26 28 35 3 4 5 APPLICABLE BECAUSE OF DIFFERENT WORDING OF ITEM SAMPLED IN 1978, 1976 AND 1974 class="img">

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ORGI#41ZATION INC STUDY ;~q43--037 PLACES, WHE-[HER THINK ]HERE SHOULD BE SEPARATE SECTIONS OR SMOKERS AND NON--SMOKERS, OR WHETHER SMOKERS SHOULD BE ALLOWED TO SMOKE (CARl) SH{JWN REi]PONDENT) AII: HEAVY SMOKERS SMOKERS SMOKERS 20 - 39 MORE SMOKERS SMOKERS SMOKED I00 DOD 554 465 557 1081 100% 100% 100% 100% 100% 100% 94% 93% 86% B7% 96% 96% L,% 1% 14% 1~% 4% ~% 1% ~:'% *% ~% 1% 1% 90% ~ 1% 80% 81% 93% 94 % ~;% i J !% 19% 18% 6% 5% 2% 1% ~% ~% 1% 1% 07% 0b% 80% 81% 88% 89% 4% IL!% 15% 13% 6% 6% 9% i7% 5% 6% b% 5% class="img">

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INC. STUDY #443-03/ PLACES, WHEIHER THINK THERE SHOULD BE SEPARATE SECTIONS OR SMOKERS AND NON-SMOKERS, OR WHETHER SMOKERS SHOULD BE ALLOWED TO SMOKE (CARD SHOWN RESPONDENT) MODER-" ]OTAL LIglI] AlE HEAVY SMOKERS SMOKERS SMOKERS 100 ~02 5~4 465 100% 100% 100% 100% EX- NEVER SMOKERS SMOKED 75% 75% 59% 60% 2;2% 24% 39% 38% 2% 3% l% 2% 75% 71% 64% 65% 21% 25% 33% 31% 3% 5% Z~% 3% 73% 66% 60% 60% 24% 35% ~6% 31% 38% 3% 7% 3% D% 557 1081 100% 100% 78% 81% 17% 15% 4% 4% 76% 81% DO% 15% 4% 5% 76% 80% D2% 16% 3% 4% class="img">

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OROANIZAI-ION INC. STUI)Y #443-03/ PLA(.'LS, WIILTFIIER IHINK ]HENL SHOULD BE SEPARATE SECTIONS OR SMOKERS AND rqON-SMOKERS, OR WHETHER SMOKERS SHOULD UE ALLOWED TO SMOKE <CARD SI<OWN RESPONDENT) S I'I O K I- R ~,i IiI-AVY ',;MOKERS N 0 N - S M O K E R S AII- Hl. AVY SMOKERS SMOKERS SMOKERS 20 - 39 MORE SMOKERS SMOKERS SMOKED 1 O0 20;2 554 465 557 1081 100% 100% 100% 100% 100% 100% 58% 59% 49% 51% 67% 72% 37% 39% 50% 48% 29% 24% b% 2% I% I% 4% 4% 4,[J% A/% 59% 60% 71% 78% 30% 32% 40% 40% 25% 20% i'% I% 1% 1% 4% 2%

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ORdANIZArlON INC. STUDY #4,'13--037 PLACES, WHI&TH[R THINK THERE SHOULD BE SEPAf~ATE SECTIONS OR SMOKERS AND NON-SMOKERS, tip WHLTHER SMOKERS SH0ULD BE ALLOWED TO ~]MOKE (CAt~I) SIIIJWN RELiPONDENr) AGE SEX RACE HIS-- FE - PAN- MALE MAI_E WIITE I~LCK IC NE 1181 1319 2176 263 112 575 675 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 92% 92% 95% 7% 7% 4% I% I% I% 89% 88% 91% 10% 11% 8% I% I% I% 83% 90% 11% 6% 6% 5% 92% 93% 93% 96% 7% 5% 6% 3% 1% 2% *% 1% class="img">

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ORGANIZATION INC SrUDg #,143-037 PLACES, WIE rHER THINK +[HERE SHOULD DE SEPARATE SECTIONS OR SMOKERS AND NON-SMOKERS, OR WHETHER SMOKERS SHOULD BE ALLOWED TO SMOKE (CARD SIIOWN RE,~JPONDENT) AGE SEX RACE MARKET SIZE HIS- FE- PAN- 35 OVER MALE MALE WHTE BLCK IC WST A B C D 1181 1319 2176 263 112 575 675 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 64% 59% 68% 63% 75% 71% 56% 73% 61% 64% 69% 67% 33% 37% 29% 34% 22% 26% 39% 25% 35% 33% 29% 30% 3% 4% 2% 3% 2% 4% 4% 2% 4% 3% 2% 4% 67% 75% 70% 81% 73% 66% 67% 71% 77% 73% 31% 23% 28% 17% 25% 30% 29% 28% 22% 25% 2% 2% 2% 2% 2% 3% 3% 1% 1% 2% class="img">

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0R(;ANIZAII[IN INC STUDY #,'143-O37 VARIOUS PL.ACES, WHETHER ]HINK ]HERE SHOULD BE bEPARATE FOR SMOKERS AN[) NON-SMOKERS, OR WI4(:THER SMOKERS SHOULD BE ALLOWED TO bMOKE ANYWIqt-RI (CARD SItOWN RL~PONDEN]) AGE 5~X RACE HIS- FE- PAN-" 35 OVER MALE MALE WHTE BLCK IC 1181 1319 2176 263 lid 575 675 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 70% 79% 73% 87% 77% 65% 26% 18% 24% 10% 19% 30% 4% 3% 3% 3% 4% 5% 71% 78% 74% 83% 77% 66% 25% 18% 22% 13% 20% 29% 4% 4% 4% 5% 4% 5% 69% 77% 72% 82% 69% 66% 27% 20% 25% 16% 24% 29% 3% 3% 3% 3% 7% 5% 2% 4%

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LJRGAI'4IZATll]N INC. SIUDY #443-037 PLACES, WIAEIIAE{R IHINI~ -|HERE SHOULD BE SEPARATE SECTIONS OR SMOIAERS AND NON-SMOKERS, Oft WHETttER SMOKERS SHOULD BE ALLOWED TO SMOI~E (CARD k;HIJWN RE.HPONDENT ) 1OM- 2OM-- NON H-S 3OM+ ORAD & MGR 665 643 627 669 678 428 342 100% 100% 100% 100% 100% 100% 100% 93% 94% 93% 92% 93% 93% 94% 6% 6% 7% 6% 6% 6% 6% 2% I% I% I% ~% I% *% -% 90% 89% 91% 87% 90% 90% 90% 9% 10% 11% 8% 12% 7% 8% 9% 9% I% I% ~% I% I% I% *% I% 87% 85% 88% 85% 86% 88% 89% 8% (1% 10% 7% 10% 7% 9% 8% 7% 5% 7% 5% 5% 4% 5% 4% 4% 359

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OR(;ANIZATION INC. SIUDY #443-037 PLA(.E-S, WI4EI-HL:R TI41NK THERE SHOULD BE SEPARATE SECTIONS OR SMUKERS AND NON-SMOKERS, OR WHETHER SMOKERS SHOULD BE ALLOWED TO SMOKE (CARD SIILIWN RESPONDENT) 10 M- ~DM- BLUE gRAD COI.LEgE COLLAR 665 b43 627 100% 100% 100% 885 678 428 342 100% 100% 100% 64% 58% 64% 32% 39% 34% 4% 3% 2% b6% 61% 63% b8% 31% 36% 34% 28% 3% 3% 3% 3% 70% 70% 71% 2U% 29% 27% ~% ]% 2% 72% &9% 71% 73% 27% 29% 27% 25% 1% 1% 2% 1% class="img">

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OR(;ANIZA] ION INC. STUDY #,:143-037 VARIOUS PLACE:S, WH[-rtIER THINK ]HERE SHOULD BE SEPARATE FOR SMOKERS AND NON-SMOKERS, OR WHETHER SHOULD DE ALLOWED TO SMOKE (CARD SIIOWN RESPONDENT) INCOME FORMAL IOM- ;-~OM- NON H-S SCHOOL. GRAD ORAD COI_LEOE .......................... :If= ...... 665 64:] 627 669 678 428 342 100% 100% 100% 100% 100% 100% 100% 75% 71% 74% 76% 72% 75% 75% 29% ;[/% 22% ~0% ~25% 23% 21% 4% 4% 2% 4% 3% 3% 1% 4% 75% 72% 76% 75% 7~7% 77% 78% 21% 2 :)% 20% 20% 24 % 20% 18% 4% 5% 3% 4% 4% 4% 3% 4% 73% 7()% 74% 72% 7D% 74% 78% D I% ~3% ~ 7% ~3% 24% 21% D6% 23% DO% 3% 4% 3% 3% 3% 4% 3% 3% 3Gi

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I II AIRPLANES, BUSES HLA(.ES, WHLI-HER THINK (HERL SHOULD liE 5EPARATE SECTIONS OI,c SMOKERS AND NON-SMOKERS, OR WHETHER SMOKERS SHOULD BE ALLOWED TO SMOKE (CARD SIIOWN RESPONDENT) FEWER INVOLVED /NO ANSWER 644 143 1326 296 100% JOO% 100% 86% 93% 91% 14% 6% 7% -% I% 2% 7[1% 89% 86% 21% 10% 13% 1% I% 1% 03% 86% 82% 11% 10% 9% (,% 5% 8% class="img">

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OI~CANIZATION INC. STUDY #4-13-037 VARIOUS PLACES, WIll-'fliER THINK THERE SHOULD BE SEPARATE FOR SMOKERS AND NON-SMOKERS, OR WHETHER SMOKERS SHOULD BE ALLOWED TO SMOKE ANYWHI~ RI? (CARD SIK]WN RESPONDENT) 143 1326 -~96 100% 100% 100% 63% 72% 69% 35% 25% 26% 2% 3% 4% 62% 73% 72% 35% 24% 21% 3% 3% 6% 63% 70% 69% 35% 27% 27% ~% 3% 4% class="img">

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ORCAI41ZATION INC. STUDY #443-037 PLACES, WHETHER THINK "IHERE SHOULD BE SEPARATE SECTIONS OR SMUKERS AND NON-SMOKERS, OR WHETHER SMOKERS SHOULD BE ALLOWED TO SMOKE (CARD SIII)WN RESPONDENT) INVOLVED /NO ANSWER 143 I~26 296 100% 100% 100% 52% 60% 57% 46% 37% 38% 2% 3% 4% 5b% 67% 65% 44% 31% 33% I% 2% 3% class="img">

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STUDY #443-037 PLACES, 14HLTHER THINK rl4El~l- SHOULD BE SEPARATE SECTIONS Ok SMOKERS AND NON-SMUKERS, ON WH[ZTHER SMOKERS SHOULD BE ALLOWED TO SMOKE ANYUH[' I,~LL (C/~RD SFIO~'JN RE~,~PONDENT) PROBABLY DON'T TOIAL NO EFFECT KNOW EMPLOYED 1692 716 92 1455 813 100% I00% 100% 100% 100% 97% 87% D9% 94% 93% 3% 13% 5% 5% 7% 1% I% 5% ~% *% 94% t12% 76% 91% 89% 5% ]8% 18% 8% 10% I% ~% b% 1% I% 90% [10% 78% 87% 85% 5% 16% 1~% 8% 10% 5% D% 10% 5% 5%

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OROANIZATION INC. SIUDY #443-037 VARIOUS PLACES, WHETHER THINK -IHERE SHOULD BE SEPARATE FOR SMOKERS AND NON-SMOKERS, OR WHETHER SMOKERS SHOULD BE ALLOWED TO UMOKE ANYWHERI (CARD StlUWN RESPONDENT) RESTRICTIONS ON WHERE DON'T TUIAL HAVE KNOW EMPLOYED RESTRICTIONS RESTRICTIONS 92 1455 635 100% 100% 100% 100% 61% 74% 82% 30% 24% 15% 9% 3% 3% &2% 75% 81% 24% 21% 15% 14% 4% 4% 61% 73% 79% 26% D3% 18%" 13% 3% 4% class="img">

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ORGANIZATION INC. STUDY #443-037 WI4ETHER THINK ]HERE SHOULD BE SEPARATE SECTIONS FOR SMOKERS AND NON-SMOKERS, OR WHETHER SMOKERS SHOULD BE ALLOWED TO SMOKE ANYWHERE (CARl) SHOWN RELiPONDENT) HAZARDOUS 10 HEALTH BE AROUND PEOPLE SMOKINg PI~OBABLY DON'T TOTAL NO NO EFFECT KNOW EMPLOYED 1692 716 92 1455 813 100% 100% 100% 100% 100% 72% 47% 54% 63% 60% 25% 50% 38% 34% 37% 3% 3% 8% 3% 3% 78% 55% 64% 71% 68% 20% 43% 29% 28% 31% 2% I% 7% I% I%

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ORCANIZA-IION INC. SFUDY #,'143-037 PLACES, WI4ITHER THINK -IHERE SHOULD BE SEPARATE SECTIONS OFt SMOKERS AND NON-SMOKERS, OR WHETHER SMOKERS SHOULD BE ALLOWED TO SMOKE (CARD SIIOWN RESPONDENT) 1 - 3 4 - V MORE KNIIW 945 649 504 13 I00% 100% 100% 100% 93% 93% 91% 92% 4% 6% 8% 8% ANSWER I% I% 1% -% 90% 90% B9% 92% 9% 11% 9% 9% 10% I% 1% I% -% 87% 87% B4% 77% H3 7% $;% 0% 9% 5% 4% &% -%

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ORCANIZATION INC. STUDY #443-037 VARIOUS PLACES, WHErHER THllxIK -IHERE SHOULD BE SEPARATE FOR SMOKERS AND NON-SMOKERS, OR WHETHER SMOKERS SHOULD BE ALLOWED TO SMOKE ANYWHE- RL (CARl) SHOWN REUPONDENT) lO OR I)tIN "T NONE 1 - 3 4 - 9' MORE I~NOW 945 649 504 13 100% 100% 100% 100% 76% 74% 70% 62% ~1% ~3% ~7% 31% 3% 3% 3% B% 76% 72% 75% 54% 20% 23% 2'2% 46% 3% 5% 3% -% 73% 73% 71% 62% 24% 23% 2&Z 38% 3% 4% 2% -%

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i 1 STUDY #,'143-037 VARIOUS PLACES, WHETHER THINK 1HERE SHOULD BE SEPARATE SMOKERS AND NON-SMOKERS, OR WHETHER SMOKERS SHOULD BE ALLOWED TO (CARD SHOWN RESPONDENT) 10 fIR DUN ' T MORE KNOW 945 64V 504 13 100% 100% 100% 100% 64% 63X 59% 54% 33% 33% 38% 46% 3% 4% 3% -% 7D% 71% 67% 62% 26% 27% 31% 38% ~'" 2% -% ~.% 2%

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- FOR VARIOUS PLACES WHk"I'I~2R THINK SMOKING SHOULD BE BANrNED ENTIRELY (CARD SHOWN RESPONDENT) SMOKE I~J NON-SMOKER5 1980 1978 1976 1974 1984 1982 1976 1974 1984 1982 1980 1978 25].2 2511 1227 1219 859 812 100% 100% 100% 100% 100% 100% % % % % % % XXX 25 16 12 i0 62 79 82 83 13 5 5 7 22 20 ii i0 8 64 72 84 86 85 13 8 5 5 7 44 46 42 39 38 32 47 42 51 56 57 60 9 12 8 6 5 8 17 17 16 8 8 6 73 68 75 86 85 85 i0 16 9 6 6 9 XXX 34 37 25 2b 21 57 49 70 69 71 9 14 5 5 8 33 32 28 27 20 20 17 18 61 63 63 64 75 75 74 74 62 5 9 i0 14 B 5 8 15 7 APPLICABLE I{ECAUSE OF I)IFFERENT WORDING OF ITEM HALF SAMPLED IN 1974 AND 1976 16}~8 1597 1591 7~,6 729 100% 100% 100% 100% % % % % XXX 31 34 30 61 55 56 8 i0 13 32 30 28 59 56 63 9 13 9 51 50 47 39 38 45 i0 12 8 21 22 21 69 66 63 i0 12 16 39 41 43 53 49 44 8 i0 13 35 40 40 31 57 49 4b 60 9 12 13 9 class="img">

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Q.25 - (CONTINUED) TOTA i, 1980 1978 1976 1974 1984 1982 2512 2511 1227 1219 859 812 100% i00% 100% 100% 100% 100% % % % % % % 20 21 20 21 15 15 72 70 65 71 80 79 9 9 15 8 5 6 18 17 14 8 8 4 6 76 78 77 87 87 87 87 78 6 5 9 5 6 8 8 15 91 89 85 85 87 84 80 81 81 8 i0 13 13 12 15 19 17 16 1 1 1 2 1 1 1 2 3 37 35 33 30 22 20 20 15 15 59 61 62 66 76 78 77 81 79 3 3 5 5 2 2 3 3 5 62 59 55 55 56 54 46 47 43 36 40 42 41 42 44 52 50 53 2 2 3 4 2 2 2 3 4 33 32 32 XX 25 22 63 63 62 72 74 4 6 6 3 4 69 65 XX 64 61 57 27 30 34 36 41 4 4 2 3 2 XX N~P ASKED NOT APPLICABLE ~CAU:SE OF DIFFERENT WORDING N~PE: lIAL]£ SAMPLED IN 1974 AND 1976 1980 1978 1976 1974 1597 1591 766 729 100% 100% 100% 100% % % % % % 30 26 28 27 28 65 64 61 59 63 6 9 Ii 14 9 XXX 20 21 21 70 68 64 I0 ii 15 91 88 89 86 87 8 i0 9 12 ii 1 2 2 3 2 43 41 41 38 41 53 54 54 56 55 4 6 5 6 4 61 60 60 58 59 37 37 36 39 37 2 4 3 4 3 39 39 39 56 55 55 5 6 6 76 77 74 21 19 22 2 3 4 class="img">

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ORGANIZAIION INC. VARIOUS PLACES, WHFTHER SMOKINO SHOULD (CI\RD StlL]WN RESPONDENT) A'IE HEAVY SMOKERS SMOKERS SMOKERS 20 - 39 MORE SMOKERS SMOKERS SMOKED 1 O0 2DO 554 465 557 1081 100% 100% 100% 100% 100% 100% 31% 21% 12% 14% 6% 64% 73% 83% 8D% 91% 53% 5% 6% 6% 4% 6% 4% 6% 25% 18% 6% 7% 4% 34% 84% 70% 75% 90% 89% 62% 67% 60% 5% 8% 7% 4% 5% 4% 6% 50% 43% 36% 37% 27% 56% 56% 47% 50% 59% 39% 41% 39% 6% D% 7% 5% 5% 4% 6%

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ORGANIZAIlON INC. SIUDY #443-037 VARIOUS PLACES, WltcTII-IER SI'IOKINO SHI)ULI) (CARD SIIIJWN RESPOI'4DENT) SMOKERS flEAVY SMOKERS N O N - S N O K E R S MODER-- IIIFAL All= HEAVY EX- NEVER SMOKERS 20 - 39 SMOKED I00 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 16% 10% 6% 6% 21% 27% 76% 84% 88% 88% 74% 66% 8% 6% 5% 5% 5% 8% 33% 32% 21% 22% 36% 43% 60X 62% 75% 73% 60% 50% 7% 6% b% 5% 4% 7% 31% 26% 16% 17% 35% 43% 61% 6U% 79% 79% 60% 51% 1)% 6% 4% 4% 4% 6% class="img">

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ORGANIZATION INC. STUDY #443-037 WIIErHER SI'IL]KINO SH[JULD (CARD SII(JWN RESPONDLNT) S I'I I} K l~ R S HEAVY SMOKERS N 0 N - S FI 0 K E R S I~IEII~ER-- ]'(ITAL AIE HEAVY NEVER SMOKERS SMOKERS SMOKERS 20 - 39 MORE SMOKERS SMOKERS SMOKED I00 DO;2 554 465 557 1081 100% 100% 100% 100% 100% 100% 100% ~_9% i ~% I D% 1 D% 28% 35% 6;_'% 7~P. 84% 837. 68% 57% 9% ,',% 4% 5% 4% B% 16% 13% 5% 5% 19% 25% 77% 8D% 91% 907. 76% 68% 7% t~% 4% 4% 5% 8% 89% 87% 86% 86% 94% 92% 9% II% 13% 14% 6% 7% 2% I% 1% ~% I% 1% class="img">

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STUDY W443-037 PLACES, WHEIHER SMOKINO E~HOULD BE BANNED ENTIRELY OR NOT (CAND .~;IIOWN REUPONDENT) IEAVY SMOKERS - S M 0 K E R S MI}I)ER- "l (}I'AL AlE HI:AMY EX- NEVER SMOKERS 20 - 39 SMOKED I00 ;'02 554 465 557 1081 100% 100% I00% I00% 100% I00% 3~% 21% 19% 20% 39% 49% 60% 76% BO% 79% 85% 57% 47% ANSWER 3% 3% I% 1% I% 4% 62% 63% 50% 52% 44% 42% 2b% 35% 49% 47% 32% 33% 32% 2% b% ~% 1% ~% 2% 2% 30% 31% 20% 21% 15% 47% ~9% 66% 77% 76% 83% 49% 3% 4% 3% 3% 2% 4% 3% 4% class="img">

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BE BANNED ENTIRELY OR NOI M{)DER- T()TAL LIGHT AlE HLAVY SMOKERS SMOKERS SMOKERS 20 - 39 EX- NEVER SMOKERS SMOKED IO0 202 554 465 100% 100% 100% 100% 557 1081 100% 100% 74% 70% 60% 60% 24% D6% 38% 38% 2% 3% 2% 2% 80% 83% 19% 16% I% 1% class="img">

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OROANIZAIION INC. STUDY #443-037 VARIOUS PLACES, WIIEltlER SMOKINO SttOULD (CARD Slt(]WN RESPONDENT) SEX RACE GEOGRAPHIC AREA 3',3 HIS- AND F-E- PAN- MALE MALE WI4TE BLCK IC NE MW 575 675 800 450 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 1(}0% 100% 100% 29% 32% 30% 36% 41% 66% 62% 66% 50% 54% 5% 6% 4% 14% 5% 26% 32% 28% 31% 30% 70% 61% 69% 65% 57% 4% 7% 3% 3% 13% 24% 25% 24% 30% 29% 70% 69% 72% 55% b3% 5% 5% 4% 15% 8% 27% 25% 25% 26% 22X 69% 68% 71% 72% 64% 4% 7% 3% 2% 14% 49% 50% 51% 37% 51% 46% 44% 45% 47% 44% ~% 5% 4% 16% 5% 52% 50% 49% 53% 41% 44% 43% 48% 45% 46% 4% 7% 3% 2% 12% 378

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OROANIZAIION INC. STUDY #443-037 O 25 - FOR VARIOUS PLACES, SMOKII'4G SHOULD BE BANNED ENTIRELY OR NOT (CARD SIIOWN REt-~PONI)ENT) SI:X RACE OEOCRAPHIC AREA HIS- FE- PAN- OVER MALE MAlE WHTE BLCK IC WST A D C D 1181 1319 2176 263 112 575 675 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 17% 21% 19% 21% 29% 76% 73% 76% 65% 65% 7% 6% 5% 14% 6% 18% 21% 19% 18% 20% 21% 74% 75% 72% 78% 77% 65% 4% 9% 3% 3% 13% 3b% 34% 36% 36% 30% 29% 59% 60% 58% 59% 55% 63% 6% 6% 5% 4% 15% 7% 32% 38% 30% 37% 44% 32% 60% 60% b2% b0% 55% 55% 3% 8% 3% 2% 13% 30% 36% 34% 32% 31% 64% 58% 62% 54% 59% 6% 5% 4% 14% 10% 37% 31% 34% 40% 28% 60% 61% 63% 58% 60% 3% 8% 3% 2% 12% class="img">

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STUDY #443-031 PLACES, WHErHER SMOKING SHOULD BE BANNED ENTIRELY OR NOT (CARD S}IOWN RE',-~PONDt-NT ) S[:X RACE CEOORAPHIC AREA MARKET SIZE HIS- FE- PAN- 3D OVER MALE MALE WHIE BLCK IC SO WST A 1181 1319 2176 263 112 575 675 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 24% 29% 25% 37% 31% 21% 70% 65% 70% 48% 62% 71% 6% 6% 5% 16% 6% 7% 17% 19% 17% 20% 23% 17% 78% 75% 78% 64% 70% 75% 6% 6% 5% 16% 7% 7% 89% 92% 91% 89% 91% 90% 11% 7% 9% 8% 9% 10% I% I% 1% 3% -% *% class="img">

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II I II i|i INC. STUDY #443--037 PLACES, WIIETHER SMO~INO SHOULD BE BANNED ENTIRELY OR NOT (CARl) ~tlI]WN RE~]PONDENT) SDX RACE gEOQRAPHIC AREA MARKET SIZE 35 HIS- AND FE-- PAN- MALE MAIE WHTE BLCK IC NE A B C D 1181 1319 217b 263 112 575 675 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 34% 40% 35% 57% 37% 35% 63% 56% 62% 38% 62% 62% 3% 4% 3% 5% 2% 2% 55% 69% 62% 65% 54% 70% 43% 29% 36% 29% 42% 29% 2% 2% 2% 5% 4% I% 34% 41% 38% 38% 40% 43% 6L% 55% 59% 55% 55% 53% ~'" 3% 3% 3% 3% 7% #% 4% class="img">

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ORC, ANIZAIION INC. STUDY' W44~-037 PLACES, WtlFI'I-IL.R SMOI411qO SHOULD BE BANNED t:NTIRt"_LY OR NOT ( CAND ~llOI,Jl',l RESPONDENT ) AOE S[-.X RACE MARKET SIZE ....................... H I S- I-E - PAN- 35 OVER MALE MALE WHrE BECK IC A B C D II~I 1319 217& 263 112 575 b75 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 71% 80% 7b% 75% 75% 72% 82% 75% 75% 79% 76% 27% 10% 23% 22% 21% 26% 24% 24% 19% ~2% 2% 1% 1% 3% 4% 3% 2% 1% 2% 3% class="img">

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ORgANIZA]ION INC. S]UDY #443-037 VARIOUS PLACES. WHE[HER SMOKIN(} SHOULD OR NOT IOM- ~tOM- 665 643 100% 100% 31% 27% 64Z 6~% b% 5% Db% 21% 70% 75% 5% 5% 50% 50% 45% 45% 5% 5% BLUE 946 885 678 #D8 100% 100% 100% 100% 28% 33% 29% 29% 68% b1% 65% 65% 4% 6% 5% 6% 25% 24% 25% 21% 7D% 71% 70% 73% 4% 6% 5% 6% 48% 54% 48% 50% 47% 41% 46% 43% 4% 5% 6% 6% class="img">

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ORGANIZATION INC. WHETHER SMOKINO SHOULD tOM.- ;~OM- NON H-S SCHOOL BLUE 30M+ GRAD (~RAD 665 643 627 669 678 428 342 100% 100% 100% 100% 100% 100% 100% 17% 17% 19% 21% 17% 16% 19% 75% 77% 76% 71% 77% 77% 77% 8% 7% 6% 5% 7% 7% 7% 4% 36% 34% 35% 34% 34% 36% 40% 58% 61% 61% 59% 60% 61% 58% 56% 6% 5% 4% 7% 5% 6% 4% 33% 30% 34% 33% 31% 33% 39% 57% 60% 6b% 6~% 58% 66% 61% 57% 8% 6% 5% 4% 6% 6% 7% 4%

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ORGANIZATION INC. STUDY #443-037 WHETHER SMOKING SHOULD 10 F!- ~OM- PROF. & M~R 665 643 627 669 678 428 342 I00% 100% I00% 100% 100% I00% 100% 22% 24% 29% 26% 22% 27% 67% 73% 71% 65% b9% 70% 69% 7% 7% 5% 5% 7% 6% 8% 4% 17% 17% 16% 19% 16% 16% 18% 77% 78% 79% 75% 78% 77% 7b% 6% 5% 5% 6% 6% 7% 5% 91% 91% 92% 89% 89% 91% 91% 8% 9% 8% 10% 10% 9% 8% I% ~% I% 2% 1% -% 1% class="img">

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SIUDY #443-037 WHE[IIER SMI]KINO SHOULD OR NOT IOM- ;~()M- 665 643 100% 100% BLUE 946 885 678 428 100% 100% 100% 100% 37% 32% 59% 64% 4% 3% 63% 63% 35% 36% 2% D% 40% 37% 57% 61% 3% i]% 34% 37% 35% 37% 64% 59% 63% 61% 3% 4% 2% 2% 64% 61% 59% 65% 34% 38% 40% 34% 2% 1% 1% 1% 37% 36% 36% 34% 60% 61% 62% 63% 3% 3% 3% 3% class="img">

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IIIII IIIII INC. SIUDY #443-037 Q. 25 - FOR VARIOUS PLACES, BE BANNED ENTIRELY OR (CARD SHOWN RESPONDENT) I OM-- ;~OM- NON H-S ORAD COLLAR 665 643 627 b69 678 428 342 100% 100% 100% 100% 100% 100% 100% 77% 74% 75% 77% 75% 73% 75% 21% ~% ~4% 20% 24% 25% 25% "~" I% ~.Z I% 1% 3% ~% ~%

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II BE BANNED ENTIRELY OR NOT 143 100% 296 91 100% I00% 19% 76% 5% 13% 82% 5% 44% 50% 6% 19% 46% 76% 37% 5% 16% 19% 36% 7+7% 51% 4% 13% 41% 57% 54% 27% 5% 15% 388

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OROANIZATION INC. STUDY #443-037 SHOULD BE BANNED ENTIRELY OR NOT INVOLVED /NO ANSWER 143 100% 296 91 100% 100% 8% 86% 6% 30% 66% 4% 29% 67% 4% 14% 24% 80% 59% 6% 16% 26% 37% 68% 45% 6% 18% D3% 33% 71% 51% 6% 16% . ..... 217- "

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ORGANIZATION INC. BE BANNED ENTIRELY OR NOT 143 100% 296 91 100% I00% 17% 78% 5% 19% 33% 75% 52% 6% 15% b% 89% 5% 12% 21% 02% 62% 5% IB% 87% 13% I% 85% 93% 13% 3% 2% 3% class="img">

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STUDY #443-037 WIIETHER SMOKINO SHOULD INVOLVED /NO ANSWER 143 1326 296 100% 100% 100% 21% 32% 31% 7b% 66% b5% 3% 2% 4% 49% bO% bO% 50% 38% 38% 1% 2% 2% 21% 33% 30% 79% 65% b3% -% 3% 7% class="img">

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I I I II - -4 Q. 25 - FOR VARIOUS PLACES, WHEIHER SMOKINO SHOULD BE BANNED ENTIRELY OR NOT (CARD SHOWN RESPONDENT) INVOLVED /NO ANSWER 143 1326 296 100% 100% 100% 5"7% 73% 71% 42% 26% 26% I% 1% 3% class="img">

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I | II I WHETHER SMOKIN(} SH(]ULD PROBABLY DON'T TOIAL NO EFFECT KNOW EMPLOYED 1692 716 92 1455 813 100% 100% 100% 100% 100% 36% 18% 20% 30% 28% 58% 78% 68% 65% 66% 6% 3% 12% 5% 6% 30% 14% 17% 23% 23% 64% U3% 73% 72% 72% 6% 3% 10% 5% 5% 55% 37% 42% 49% 46% 39% 69% 60% 45% 48% 6% 4% 8% 5% 6% class="img">

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ORGANIZAIlON INC. SIUDY #4,13-037 VARIOUS PLACES. WHEIHEI~ SMOKINg SHOULD OR NOT (CARD SIIOWN RESPONDENT) DON'T KNOW 92 100% 100% 63b 813 100% 100% 20% 67% 13% 20% 16% 74% 78% 6% 7% 29% 60% 11% 39% 34% 56% 61% 4% 6% 29% 59% 12% 37% 29% 58% 65% 5% .6% class="img">

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OROANIZATIDN INC. SIUDY 8443-037 BE BANNED ENTIRELY OR NOT DON'T KNOW HAVE NO 1455 635 813 100% 100% 100% 16% 25% 28% 73% 68% 67% 11% 6% 5% 15% 17% 17% 75% 77% 77% 10% 6% 6% 91% 90% 92% 7% 9% 7% 2% I% I% I%

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I I II III I I I ill II I lllul ii ill i WHEIHER SMOKING SHOULD OR NOT PROBABLY DON'T TOIAL HAVE NO EFFECT KNOW EMPLOYED RESTRICTIONS RESTRICTIONS 1692 7lb 92 1455 813 100% 100% 100% 100% 100% 44% ~% 32% 36% 36% 52% 77% 65% 61% 61% 4% 2% 3% 3% 3% 68% bO% 63% 61% 60% 30% 49% 34% 38% 39% 2% 2% 3% 1% 1% 45% 22% 37% 35% 34% 52% 75% b4% 62% 62% 3% 3% 9% 3% 4% class="img">

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BE BANNED ENTIRELY OR NOT RESTRICTIONS ON WHERE PROBADI_Y DON'T TO-[ AL HAVE NO EFFECT I~NOW EMPLOYED RESTRICTIONS RESTRICTIONS 92 1455 635 100% 100% 100% 100% 75% 74% 77% 21% 25% RR% 4% 1% 1% I%

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ORCANIZATION INC. WItETHER SI'IOKING SHOULD ((;AND StlOWN REUPONDENT) DON "T 1 - 3 4 - 9 MORE KNI.JW 945 649 504 13 100% 100% 100% 100% 31% 31% 28% 31% 64% 64% 69% 46% 9% [,% 5% 3% 25% 24% 20% 46% 70% 60% 69% 71% 77% 8% b% b% 3% 50% b4% 47% 31% 45% 47% q4% 4;!% 50% 9% b% ~,% 3% class="img">

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ORGANIZATION INC. STUDY #443-037 PLACES, WH~IIHER SMOKINO SHOULD BE BANNED ENTIRELY OR NOT (CARD SIIOWN RESPONDENT) 10 OR DON'T NONE 1 - 3 4 - 9 MORE KNOW 945 649 504 13 100% 100% 100% 100% 20% 19% 15% 15% 74% 75% 81% 54% 7% 6% 4% 31% 38% 35% 36% 15% 57% 60% 62% 69% 6% b% 3% 15% 34% 35% 30% 31% 60% 60% 67% 54% 6% 4% 3% 15% class="img">

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ORGANIZAIION INC. STUDY #443-037 WHETHER SMOKING SHOULD IN A RESIAURANT 4 - 9 NORE KNUW 945 &49 504 13 100% 100% J00% 100% 2B% 26% 20% 46% 66% 69% 76% 38% 7% 5% 4% 15% 18% 10% 15% 15% 76% 78% 82% 54% 11% 6% 5% 3% 91% 90% 92% 85% 9% 10% 7% 15% *% J% I% -% class="img">

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ORGANIZATION INC. SHOULD BE BANNED ENTIRELY OR NOT 10 OR I)ON'T 945 649 504 13 100% 100% 100% lOOX 39% 33% 33% 54% 59% 64% 64% 38% 4% 3% ~;% 3% 64% 60% 59% 85% ~5% 38% 40% 15% I% D% 2% -% 39% 36% 34% 46% 58% 60% 65% 46% ~% 4% D% 8% class="img">

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OR(]ANIZATION INC S]UDY #443-037 PLACES, WHETHER SMOKINO SHOULD BE BANNED ENTIRELY OR NOT (CARl) SIIOWN RESPONDENT) 10 OR DON'T 1 "- 3 4 - 9 MORE KNOW ...................... 945 b49 504 13 100% 100% 100% 100% 76% 76% 72% B5% ~3% 21% 27% 15% 1% 3% 1% -% class="img">

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I III I I I I IIIIII INC. STUDY ;;443-037 THERE ARE RES]RICT[ONS ON SI'I[IKIN~ AT PLACES OF WORK, SHOULD THEY SATISFACTION OF NON-SMOKERS, OR COMPLETE SATISFACTION OF SMOKERS, OR CONSIDER VIE-WS OF BOTH I~ND COMPROMISE S M 0 K E R S HEAVY SMOKERS - S M 0 K E R S MODER- ]OTAL. LIGHT A'|E HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 12% 4% 3% 4% 1% 1% I% 1% 2% 2% 1% 1% 1% 91% 95% 94% 93% 84% 78% I% I% #% 1% 2% 3% 2% SEX RACE gEOgRAPHIC AREA MARKET SIZE HIS- FE- PAN- OVER MALE MAlE WHTE BLCK IC NE MW SO D 1181 1319 2176 263 112 575 675 950 775 550 225 I00% 100% 100% 100% 100% 100% 100% 100% 100% 13% 11% 13% 12% 11% 21% 1% I% I% 1% 2% 2% 84% 85% 85% 8~% 83% 73% 2% 3% I% 2% 3% 4% 14% 13% 13% 10% 13% 10% 2% I% 1% I% I% I% 83% 84% 83% 87% 85% 86% 2% 2% 2% 2% I% 3% class="img">

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[~RGANIZATII]N INC S1UDY -~443-037 ]HERE ARE RESTRICTIONS ON SMOKING AT PLACES OF WORK, SHOULD NON-SI'IOK[-RS, OR COMPLETE SATISFACTION OF SMOKERS, OR CONSIDER VIEWS OF BOIH AND COMPROMISE tOM- 20M- BLUE WHITE PROF. COLLAR COLLAR & MgR 66b 643 627 669 100% 100% 100% 100% 678 428 342 100% 100% 12% 11% 13% 13% I% 1% I% I% 1% 85% 85% 05% 87% 83% 2% 2% I% 2% 10% 12% 15% 1% I% 1% 87% B6% 81% 2% 1% 3% GOVERNMENT'S ROLE SHOULD BE WIIH RESt'ECT ]O CIGARETfES FEWI:R lEAVE SHOULDN'T DON'T KNOW CONTROLS AS IS BE INVOLVED /NO ANSWER 143 132& 296 100% 100% 100% 2% 7% 10% 2% I% 2% 9b% 90% 05% I% 1% 3% class="img">

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OI~CANIZAIION JNC STUDY W443-037 THERE ARE RESTRICTIC)NS ON SIdO~INO AT PLACES OF WORK, SHOULD THEY SAIlSkACTION OF NON--SMOKERS. OR COMPLETE SATISFACTION OF SMOKERS. CONSIDER VIEWS OF BOIH AND COMPROMISE HAZARDOUS TO HEALTH BE AROUND PEOPLE SMOKINg PRODABLY PROBAIIL. Y DON'T TOTAL NO EFFECT KNOW EMPLOYED 1692 716 92 1455 813 100% 100% 100% 100% 100% 16% 4% 5% 12% 11% 1% I% I% 1% 1% 81% 93% 89% 85% 86% 2% 2% 4% 2% 2% class="img">

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Ok(,,AI~IZATION INC. STUDY ~I,~43.-03/ SMOKERS NOR NON-SI'IOKERS CAN DE ABOUT SMI]KINO RULES ON SHOULD EMPLOYER HAVE RIOHI lO HIRE OR ONLY NON-SMOKERS .......................... MOI)F R- Ti]TAI_ A'I[: ~It-AVY EX- NEVER SMOKERS 20 - 39 MORE SMOKERS SMOKED I00 202 554 465 557 lOBl 100% 100% 100% 100% 100% 100% 29% 22% 23% 22% 28% 76% 70% 71% 72% 59% 56% 7% 10% 8% 6% 9% 7% 10% AGE S['X RACE HIS- IE- PAN- 35 OVER MALE MALE WHTE BLCK IC SO WST A B C D 1181 1319 2176 263 112 575 675 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 33% 29% 30% 30% 22% 29% 58% 6Z~% 62% 63% 64% 58% 9% 0% 9% 8% 14% 13% 38% 31% 26% 30% 33% 33% 52% 64% 64% 64% 60% 54% 10% 6% 10% 6% 8% 13% class="img">

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UI~GANIZAIiUN LNC SIUDY ~443-037 NEITHER SMOKEI,IS NOR NON--SMOI,~ERS CAN DE SATISFIED ABOUT ON SIIOULD EMPLOYER HAVE RIgHt TO HIRE ONLY SMOKERS OR ONLY NON-SMOKERS 665 643 6177 669 100% 100% 100% 100% PROF. & MCR 29% 27% =!9% 29% 27% 30% 30% ,7- &~.% 65% 64% 59% 65% 60% &3% 8% 7% 7% 12% 7% 10% 7% ROLE SHOULD BE Ill RI_SPt=CT TO CI(;ARErTES FEWDR lEAVE SHOULDN'T DON'T KNOW AS IS BE INVOLVED /NO ANSWER 143 1326 296 100% 100% 100% Z!7% ['6% 31% 6'1% 6L~% 61% 5% 8% 8% class="img">

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]l",lC. SIUDY #,143-037 FHI-R SMIiKERS NOR NON-SMOKERS CAN BE SAIISFIED ADOUT SMOKING RULES ON EI'IPLOYER HAVE RICHT lO HIRE ONLY SMOKERS OR ONLY NON-SMOKERS PI~OUABLY DON'T NO EFFECT KNOW 1692 7]6 92 100% 100% 100% HAVE NO 635 813 100% 100% 32% 23% 26% 58% 72% 59% 9% 5% 15% 27% 28% 66% b2% 6% 10% 408

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ORGANIZATION INC. STUDY #443-037 EMPLOYMENT STATUS AND OCCUPATION SMOKERS HEAVY SMOKERS N 0 N - S M 0 K E R S MODER- TOTAL ATE HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 100% 51% 42% 55% 55% 47% 40% 12% 14% 10% 11% 8% 17% 3% 1% 4% 4% 5% 3% 7% 5% 6% 6% 10% 8% 3% *% 3% 3% 3% 2% -% .% -% -% *% *%

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ORGANIZATION INC. STUDY #443-037 EMPLOYMENT STATUS AND OCCUPATION SMOKERS HEAVY SMOKERS N 0 N - S M 0 J4 E R S MODER- TOTAL L I gHT ATE HEAVY E X- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKERS SMOKED 100 ~02 554 465 557 1081 100% 100% 100% 100% 100% 100% 100% 5% 4% 4% 4% 4% b% 8% 8% 9% 10% 7% 4% 3% 3% 4% 1% 4% 15% 13% 20% 20% ~0% 12% b% 7% 8% 8% 9% 7% 11% 7% 8% 3% *% *% I% 1% -% *%

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OROANIZATION INC. STUDY #443-037 EMPLOYMEN] STATUS AND OCCUPATION MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKERS SMOKED I00 202 554 4&5 557 1081 100% 100% 100% 100% 100% 100% 42% 44% 35% 34% 43% 17% 21% 15% 15% 15% 4% 6% 6% 4% 15% 4% 3% 2% 2% I% 15% 12% 10% 10% 9% 2% I% ~% 2% 3% *% *% -% -% -% *% -% -% -% -% class="img">

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ORGANIZATION INC. STUDY #443-037 THERE RESTRICTIONS ON SMOKING WHERE YOU WORK, (ASKED OF AND BASED ON EMPLOYED PEOPLE) MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKERS SMOKED b3 113 358 307 307 609 100% 100% 100% 100% 100% 100% 48% 42% 39% 40% 4~% 47% 6% 4% 5% 5% 8% 10% 13% 16% 11% 11% 13% 13% 25% 18% 17% 18% 17% 20% 3% 4% b% 6% 5% 4% -% -% -% -% -% *% 52% 5b% 60% 59% 58% 53% -% ~% 1% 1% *% *%

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ORGANIZATION INC. STUDY #443-037 THERE RESTRICTIONS ON SMOKING WHERE YOU WORK, AND IF SO WHAT KIND OF RESTRICTIONS (ASKED OF AND BASED ON EMPLOYED PEOPLE) SEX RACE GEOGRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 73 339 383 443 290 571 482 297 105 100% 100% 100% 100% 100% 100% 100% 39% 49% 45% 38% 40% 37% 48% 39% 46% 48% 44% 7% 9% 12% 13% 17% 14% 24% 4% 6% 3% *% *% -% 57% 60% 51% *% *% 1% 14% 6% 7% 10% 8% 1~% 12% 15% 12% 7% 18% I&% 17% 18% 21% 24% &% 3% 5% 5% 6% *% *% -% *% -% 56% 52% bO% 53% 52% 56% -% I% *% *% -% class="img">

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ORGANIZATION INC. STUDY #443-037 THERE RESTRICTIONS ON SMOKING WHERE YOU WORK, AND IF SO WHAT KIND OF RESTRICTIONS (ASKED OF AND BASED ON EMPLOYED PEOPLE) IOM- 20M- 353 42~ 490 249 100% 100% 100% 100% BLUE WHITE PROF. COLLAR COLLAR & MGR b78 428 342 100% 100% 44% 4b% 45% 37% 8% 7% 8% b% 13% 14% 15% 8% 19% 20% 15% 21% 5% 5% b% 2% *% -% ~% *% 5b% 53% 55% 62% *% 1% ~% 1% 43% 43% 47% 6% 6% 13% 11% 11% 19% 20% 23% 11% 6% 3% 4% -% *% .% 57% 57% 52% 1% *% *% 414

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ORGANIZATION INC. STUDY #443-037 THERE RESTRICTIONS ON SMOKING WHERE YOU WORK, OF RESTRICTIONS (ASKED OF AND BASED ON EMPLOYED PEOPLE) PROBABLY DON'T NO EFFECT KNOW 987 414 54 100% 100% 100% 45% 42% 33% 9% 5% 6% 13% 12% 7% 19% 17% 19% 4% 7% 2% *% *% -% 55% 57% 65% ~% 1% 2% class="img">

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ORGANIZATION INC. STUDY #443-037 Q, 33 - ARE RESTRICTIONS ON SMOKINg WHERE WORK SATISFACTORY TO YOU (ASKED OF AND BASED ON EMPLOYED PEOPLE WHO HAVE RESTRICTIONS ON SMOKINg AT WORK MODER- TOTAL ATE HEAVY EX- NEVER SMOKERS 20 - 39 SMOKED 30 48 140 124 129 28b 100% 100% 100% 100% 100% 100% 100% 91% 85% 91% 93% 75% 91% 8% 13% B% b% 19% 9% 1% -% ~% 1% *% 1% -% AgE SEX RACE AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE A B C D 303 332 561 6~ ~9 1~5 178 ~24 223 142 4b 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 91% 91% 91% 91% 95% 100% 8% 8% 8% 9% 5% -% 1% 1% *% I% -% -% 90% 9~% 90% 91% 92% 93% 9% 7% 9% 8% 7% 7% 1% 1% I% *% 1% -% class="img">

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ORGANIZATION INC. STUDY #443-037 - ARE RESTRICTIONS ON SMOKINg WHERE WORK SATISFACTORY TO YOU BASED ON EMPLOYED PEOPLE WHO HAVE RESTRICTIONS ON SMOKINg AT WORK PLACE) IOM- 20M- 100% 100% gRAD COLLEGE PROF. & MgR 238 306 ~89 183 100% 100% 100% 100% 91% 8% b% 12% b% 1% 1% -% 1% 91% 90% 91% 95% 8% 10% 9% 4% ~% -% -% 1% DON'T NO EFFECT KNOW 444 173 18 100% 100% 91% 90% 94% 8% 8% b% 1% *% 2% class="img">

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ORGANIZATION INC. WOULD LIKE MORE OR LESS RESTRICTIONS ON SMOKINQ WHERE WORK PEOPLE WHO HAVE RESTRICTIONS ON SMOKING AT WORKPLACE NOT SATISFACTORY TO THEM) PEOPLE WHO HAVE RESTRICTIONS ON SMOKING AT WORK PLACE) MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 30 48 140 124 129 286 100% 100% 100% 100% 100% 100% 100% 5% 2% -% -% -% 7% 3% 8% 8% 6% 19% 1% 2% -% 4% 1% 1% 1% 1% 91% 90% 91% 93% 75% 92% class="img">

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ORGANZZATION INC. STUDY #443-037 WOULD LIKE MORE OR LESS RESTRICTIONS ON SMOKING WHERE WORK PEOPLE WHO HAVE RESTRICTIONS ON SMOKING AT WORKPLACE NOT SATISFACTORY TO THEM) PEOPLE WHO HAVE RESTRICTIONS ON SMOKING AT WORK PLACE) SEX RACE GEOGRAPHIC AREA MARKET SIZE HIS- FE- PAN- 35 OVER MALE MALE WHTE BLCK IC SO WST A B C. D 303 332 561 b2 29 125 178 224 ~.,23 142 46 100% 100% 100% 100% 100% 100% 100% 100% 100% 4% 4% 5% 3% 3% 3% 2% 2% 1% 91% 91% 91% 3% b% 5% 4% 5% 5% 3% 2% 4% 3% 4% 3% 2% 1% 1% 1% 2% *% 92% 91% 90% 92% 90% 91~ class="img">

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ORGANIZATION INC. STUDY #443-037 MORE OR LESS RESTRICTIONS ON SMOKING WHERE WORK PEOPLE WHO HAVE RESTRICTIONS ON SMOKING AT WORKPLACE NOT SATISFACTORY TO THEM) PEOPLE WHO HAVE RESTRICTIONS ON SMOKINg AT WORK PLACE) IOM- ~OM- BLUE WHITE PROF. COLLAR COLLAR & MGR 146 19& 220 91 289 183 162 100% 100% 100% 100% 100% 100% 100% 5% 4% 6% 2% 3% 2% 9% 6% 2% ~% 2% 4% ~% 2% 3% 1% 1% I% 1% 1% 1% 2% 91% 93% 91% 96% 91% 90% 95% 87% class="img">

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ORGANIZATION INC. STUDY #443-037 WOULD LIKE MORE OR LESS RESTRICTIONS ON SMOKINg WHERE WORK PEOPLE WHO HAVE RESTRICTIONS ON SMOKINg AT WORKPLACE NOT PEOPLE WHO HAVE RESTRICTIONS ON SMOKINg AT WORK PLACE) PROBABLY DON'T NO EFFECT KNOW 444 173 18 100% 100% 6% ~% -% ~% 6% b% 1% 2% -% 91% 90% 94% class="img">

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ORGANIZATION INC. STUDY #443-037 NOT HAVINg RESTRICTIONS ON SMOKING CAUSED PROBLEMS WHERE YOU WORK OF AND BASED ON EMPLOYED PEOPLE WHO DO NOT HAVE RESTRICTIONS ON MODER- TOTAL LIGHT AIE HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKERS SMOKED 33 63 216 181 177 321 100% 100% 100% 100% 100% 100% 100% 18% 3% 4% 4% 17% 19% 82% 95% 94% 95% 82% 80% -% 2% 2% 1% 1% 1% SEX RACE gEOGRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE A B C D 467 34b 687 103 44 213 ~02 343 257 154 59 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 10% 18% 14% 9% 27% lb% I&% 14% 14% 14% 5% 89% 80% 85% 91% 73% 83% 84% 84% 86% 95% 1% ~% 1% -% -% 1% 1% *% 2% 1% 1% 1% -% class="img">

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ORGANIZATIQN INC. STUDY #443-037 NOT HAVING RESTRICTIONS ON SMOKING CAUSED PROBLEMS WHERE YOU WORK OF AND BASED ON EMPLOYED PEOPLE WHO DO NOT HAVE RESTRICTIONS ON IOM- 20M- BLUE WHITE PROF. COLLAR COLLAR & MGR 204 223 269 155 385 ~44 179 100% I00% 100% 100% 100% 100% 100% 14% 11% 17% 8% 11% 19% 14% 87% 88% 81% 92% 89% 80% 85% I% 1% 1% 1% 1% 1% 1% 1% PROBABLY DON'T NO EFFECT KNOW 237 35 3% 3% 9&% 97% 1% -%

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ORGANIZATION INC. STUDY #443-037 IF THERE WERE TO BE RESTRICTIONS ON SMOKING AT WORKPLACE, WHAT KIND WOULD PREFER (ASKED OF AND BASED ON EMPLOYED PEOPLE WHO DO NOT HAVE RESTRICTIONS ON MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 33 63 216 181 177 321 100% 100% 100% 100% 100% 100% 100% 3% 5% 1% 1% ~% 11% 36% 37% 38% 38% 40% 28% 42% 43% 40% 43% 3b% 50% 18% 16% 21% 18% 18% 1~% ON BREAKS SEX RACE gEOgRAPHIC AREA MARKET SIZE HIS- FE- PAN- 35 OVER MALE MALE WHTE BLCK IC WST A B C D 467 34b 687 103 44 ~13 202 343 257 154 59 100% 100% 100% 100% 100% lOOX 100% 100% 100% 100% 4% 9% 6% 6% 9% 5% 7% 5% 9% 6% 3% 35% 33% 34% 3b% 27% 40% ~7% 3b% 40% 27% 22% 41% 47X 44% 42% 48% 41% 47% 42% 37% 54% 5&% 19% 11% 16% 17% 16% 14% 19% 17% 15% 13% 19% class="img">

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ORGANIZATION INC. STUDY #443-037 IF THERE WERE TO BE RESTRICTIONS ON SMOKING AT WORKPLACE, WHAT KIND WOULD PREFER (ASKED OF AND BASED ON EMPLOYED PEOPLE WHO DO NOT HAVE RESTRICTIONS ON IOM- 20M- 204 223 269 155 100% 100% 100% BLUE WHITE PROF. COLLAR COLLAR & MgR 385 244 179 100% 100% ON BREAKS 5% 6% 7% 5% 33% 34% 39% 3~% 47% 44% 38% 45% 15% 1&% 15% 19% 5% 7% 7% 34% 35% 34% 43% 48% 39% 17% 10% 20% PROBABLY DON'T NO EFFECT KNOW 541 237 35 100% 100% ON BREAKS 8% 3% 6% 34% 33% 43% 44% 43% 40% 13% 22% 11%

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- WHICH ONE OR 'I~O THINGS ON LIST }h%S MOST TO E X-S MOKERS 1984 1980 1974 1972 1970 557 533 517 551 533 100% 100% 100% 100% 100% % % % % % 42 12 i0 8 6 ii ii 12 13 ii 9 8 53 51 51 74 65 59 51 55 1 1 6 4 2 2 2 1 1 3 2 1 1 1 27 25 27 46 35 30 32 35 6 5 i0 I0 8 9 9 14 17 18 * 8 9 12 14 6 3 1 2 4 6 2 979 991 100% 100% 100% % % 34 36 67 61 4 7 6 6 48 53 13 13 1 1 4 3 QUESTION ASKED SMOKERS AND EX-SMOK}]RS WHAT CAUSED AND ASKED THOSE WHO HAVE NEVER SMOKED WHAT TO START SMOKING

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ORGANIZATION INC. ONE OR TWO THINGS ON LIST HAVE MOST TO DO WITH CAUSING PEOPLE TO MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 34% 39% 37% 38% 42% 44% 16% 19% 18% 18% 12% 15% 72% 65% 69% 70% 74% 73% 3% 3% 4% 4% 6% 7% 4% 1% 3% 3% 3% 5% 37% 49% 48% 47% 46% 43% 8% 9% 8% 8% 10% 8% 2% 1% 2% 2% *% *% 1% 2% I% 1% 1% *% class="img">

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ORGANIZATION INC. STUDY #443-037 TWO THINGS ON LIST HAVE MOST TO DO WITH CAUSINg PEOPLE TO SEX RACE gEOGRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 1181 1319 2176 263 11~ 575 675 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 42% 40% 43% 25% 40% 17% 13% 15% 15% 13% 17% 14% 17% 13% 14% 17% 70% 73% 73% 68% 55% 73% 71% 71% 75% 71% b9% b% 5% 6% 4% 7% 6% 7% 7% 5% 6% 3% 4% 4% 4% 3% 8% 3% 6% 4% 3% 5% 4% 41% 49% 44% 53% 46% 44% 38% 43% 4b% 45% 53% 9% 9% 9% 7% 15% 7% 13% 11% 7% 8% 6% 1% *% 1% *% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% ~% 1% *% 1% 1% 1% *%

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ORGANIZATION INC. STUDY #443-037 ONE OR TWO THINGS ON LIST HAVE MOST TO DO WITH CAUSINg PEOPLE TO IOM- 20M- BLUE WHITE PROF. COLLEGE COLLAR COLLAR & MgR 665 643 &27 669 678 428 342 100% 100% 100% 100% 100% 100% 100% 40% 43% 43% 41% 41% 42% 40% 16% 17% 9% 16% 16% 14% 14% b9% 74% 76% b6% 72% 7~% 77% 5% 5% 7% 4% 6% 7% 6% 4% 3% 4% 5% 4% 4% 4% 46% 44% 42% 49% 49% 43% 37% 8% 10% 9% 7% 8% 11% 9% 1% 1% I% 1% 1% *% 1% 1% 1% *% 1% 1% *% 1% class="img">

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ORGANIZATION INC. STUDY #443-037 TWO THINGS ON LIST HAVE MOST TO DO WITH CAUSINg PEOPLE TO UNDER 13 TO 18 728 437 319 100% 100% 100% 42% 40% 38% 12% 11% 12% 72% 73% 73% 5% 7% 6% 3% 4% 4% 46% 46% 43% 10% 10% 10% 1% 1% 1% 1% 1% 1% class="img">

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ORGANIZATION INC. STUDY #443-037 AGREE OR DISAGREE WITH TWO STATEMENTS ABOUT SMOKING MODER- TOTAL LIGHT ATE HEAVY SMOKERS SMOKERS 20 - 39 MORE 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 90% 91% 93% 93% 82% 7b% 9% 8% 5% 5% 15% 22% 1% 1% 2% 2% 3% 2% 5&% 72% 82% 82% 83% 41% 36% 21% 12% 12% 10% 49% b% 11% b% 5% 10% 10% 10% class="img">

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ORGANIZATION INC, STUDY #443-037 G. 38 - WHETHER AGREE OR DISAGREE WITH TWO STATEMENTS ABOUT SMOKING SEX RACE HIS- FE- PAN- MALE MALE WHTE BLC~ IC A B C D 1181 1319 2176 263 112 575 675 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 85% 81% 83% 82% 85% 13% 17% 1&% 15% 15% 2% 2% 2% 3% -% 81% 79% 84% 85% 78% 83% 17% 20% 14% 13% 21% 16% 2% 1% 3% ~% 1% 1% 59% 53% 54% 69% 55% 33% 39% 38% 18% 3~% 9% 8% 8% 13% 13% b2% 53% 54% 59% 48% 68% 31% 39% 36% 35% 4~% ~4% 8% 10% 6% 10% 8% class="img">

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ORGANIZATION INC. STUDY #443-037 AGREE OR DISAGREE WITH TWO STATEMENTS ABOUT SMOKING IOM- 20M- COLLAR 665 643 627 6&9 678 4~8 342 100% 100% 100% 100% 100% 100% 100% 83% 85% 80% 84% 85% 8~% 79% 15% 14% 18% 13% 13% 17% 19% ~% 1% 2% 3% ~% 1% ~% 56% 57% 49% 59% 63% b2% 48% 47% 36% 35% 44% 29% 31% 42% 45% 9% 10% 9% 7%' 8% 8% 10% 8% class="img">

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ORGANIZATION INC. STUDY #443-037 DISAGREE WITH TWO STATEMENTS ABOUT SMOKINg INVOLVED /NO ANSWER 143 13~b 29b 100% 100% 100% 93% 88% 89% 6% 10% 8% 1% 1% 3% 77% 61% b0% DO% 30% 27% 3% 8% 14% class="img">

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ORGANIZATION INC. STUDY #443-037 AGREE OR DISAGREE WITH TWO STATEMENTS ABOUT SMOKING DON'T KNOW 1692 71b 92 1455 813 100% 100% 100% 100% 100% 78% 92% 93% 83% 85% 19% 7% 7% 16% 1~3 47% 76% 49% 55% 57% 44% 18% 29% 37% 35% 9% 6% 22% 9% 9% class="img">

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ORGANIZATION INC. STUDY #443-037 CIGARETTES TAXES BE SET AT A LEVEL TO MAXIMIZE REVENUES TO STATE gOVERNMENTS OR SET AT A LEVEL SO HIgH IT WILL STAMP OUT SMOKINg MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKERS SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 82% 81% 81% 80% ! &7%j 71% 65% b% 7% b% 7% 13% 10% 13% 12% 12% 14% SEX RACE gEOgRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 1181 1319 2176 263 11~ 575 b75 950 775 550 ~25 100% 100% 100% 100% 100% 100% 100% 100% 100% 6 75% 69% 73% 65% 5~% b6% 73% b7% 73% 77% 79% 15% 13% 17% 15% 14% 22% 14% 17% 14% 17% 16% 11% 12% 14% 12% 21% 2&% 21% 9% 20% 10% 7% 11% class="img">

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ORGANIZATION INC. STUDY #443-037 CIGARETTES TAXES BE SET AT A LEVEL TO MAXIMIZE REVENUES TO STATE SET AT A LEVEL SO HIgH IT WILL STAMP OUT SMOKINg IOM- 20M- &b5 643 627 bb9 678 428 342 100% 100% 100% 100% 100% 100% 100% 74~ 73% 75% bb% 73% 75% 76% 15% 12% 15% 18% 14% 14% 14% 12% lb% 10% 1&% 13% 11% 11% class="img">

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ORGANIZATION INC. STUDY #443-037 HOW SHOULD 10 BILLION A YEAR NOW RAISED BY CIGARETTE TAXES BE REPLACED BASED ON THOSE WHO WOULD TAX CIGARETTES AT LEVEL TO STAMP OUT SMOKING) MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKERS SMOKED & 15 35 31 92 224 100% 100% 100% 100% 100% 17% 7% b% 6% 4% 5% 33% 27% 31% ~9% 39% 35% -% 33% 23% 2b% 20% 26% 10% 7% 20% 16% 50% 8% 50% 27% 20% 23% 23% 26% class="img">

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ORGANIZATION INC. STUDY #443-037 I0 BILLION A YEAR NOW RAISED BY CIGARETTE TAXES BE REPLACED BASED ON THOSE WHO WOULD TAX CIGARETTES AT LEVEL TO STAMP OUT SMOKING) SEX RACE gEOgRAPHIC AREA MARKET SIZE HIS- FE- PAN- 35 OVER MALE MALE WHTE BLCK IC WST A B C D 152 220 320 3& 25 80 91 129 130 89 24 100% 100% 100% 100% 100% 100% 100% 100% 100% ON OTHER PRODUCTS 9% 3% 6% 3% 4% 9% 5% 5% 5% 7% 8% 30% 39% 37% 36% ~B% 3b% 37% 38% 35% 30% 37% 19% 28% 22% 28% 32% lb% 19% 16% 25% 30% 37% Ib% b% 11% 8% B% 9% 12% 10% 12% 9% 8% 25% 25% 24% ~5% ~8% 30% 27% 31% ~3% 24% 8% class="img">

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ORGANIZATION INC. STUDY #443-037 HOW SHOULD 10 BILLION A YEAR NOW RAISED BY CIGARETTE TAXES BE REPLACED BASED ON THOSE WHO WOULD TAX CIGARETTES AT LEVEL TO STAMP OUT SMOKING) IOM- 20M- BLUE WHITE PROF. COLLAR COLLAR & MGR 97 75 94 121 94 62 47 100% 100% 100% 100% 100% 100% 100% 8% 4% 9% 1% 4% 5% 15% 37% 39% 30% 30% 27% 37% 38% 24% 21% 20% 26% 2&% 21% 6% 10% 9% 17% 12% 7% 10% 19% 22% 27% 24% 32% 35% 27% 21%

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- DO YOU SMOKE CIGARE"PTES, BY T|[AT I MEAN AS MUCH AS A PACK A (IF NO) }[AVE YOU EVER SMOKED CIGAItETTES REGULARLY 1978 1976 1974 1972 1970 2511 2507 2487 2499 2493 100% 100% 100% 100% % % % % % 37 37 41 39 39 63 62 59 61 61 * * . * * 63 63 59 G1 61 20 21 21 22 21 42 41 39 39 40 1 * * * * class="img">

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ORGANIZATION INC, STUDY #443-037 YOU SMOKE CIGARETTES, BY THAT I MEAN AS MUCH AS A PACK A WEEK (IF NO) HAVE YOU EVER SMORED CIGARETTES REGULARLY SEX RACE GEOGRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 1181 1319 217& 263 112 800 450 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% b3% b8% bb% &3% b8% 30% 15% 23% 14% 18% 34% 52% 43% 49% 50% -% .% *% *% -% -% -% -% -% -% 35% 29% 35% 35% 32% 37% 65% 71% 65% 65% &8% b3% 20% 23% 23% ~3% 21% 20% 45% 48% 42% 42% 47% 43% .% -% .% *% --% -% -% -% -% -% --% -%

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ORGANIZATION INC. STUDY #443-037 YOU SMOKE CIGARETTES, BY ]HAT I MEAN AS MUCH AS A PACK A WEEK (IF NO) HAVE YOU EVER SMOKED CIGARETTES REGULARLY 665 643 b27 100% 100% 100% 35% 36% 30% 65% 64% 70% 23% 21% 26% 41% 43% 44% .% -% -% -% -% -% BLUE WHITE PROF. COLLEGE COLLAR COLLAR & MGR 885 678 428 342 100% 100% 100% 28% 43% 33% 29% 72% 57% 67% 71% ~4% 18% 20% 28% 48% 38% 47% 43% *% -% *% -% -% -% -% -% class="img">

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- NUMBER OF CIGARE~I'q~S SMOKED PER DAY 1984 1982 1980 1978 859 812 915 920 100% 100% 100% 100% % % % % 5 4 4 5 5 24 20 23 21 20 42 46 45 46 42 14 15 15 13 13 12 i0 i0 i0 i0 1 1 1 1 1 2 2 1 1 2 1 2 1 3 5

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- NUMH~ER OF CIGAId:TTEt] SMOKED PER DAY 1976 1974 1972 1970 937 i011 969 969 100% 100% 100% 100% % % % % ii 12 12 14 23 22 22 26 50 47 53 48 12 13 i0 8 3 5 3 3 9 i0 9 ll 16 15 17 19 9 8 7 9 39 38 40 38 12 ii 13 ii I0 9 9 6 i 2 I I 1 2 1 2 3 5 3 3 PERCENT

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STUDY #443-037 OF CIGARETTES SMOKED PER DAY BASED ON CIGARETTE SMOKERS) SEX RACE gEOgRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 432 427 749 97 3b 213 235 333 268 175 83 100% 100% 100% 100% 100% 100% 100% 100% 100% 12% 11% 9% ~8% 25% ~0% ~7% 22% 3b% 25% 53% 55% 57% 31% 44% 14% 7% 11% 4% b% 9% 8% 8% 15% 19% 14% 16% 20% 15% 38% 19% 8% 7% 9% 8% 10% 11% 41% 38% 44% 43% 27% 3b% 16% lb% 11% 14% 4% 8% 11% 11% 5% 9% 4% b% 1% *% 2% 1% -% -% 2% 2% *% 1% -% -% *% *% *% *% 1% -% class="img">

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ORGANIZATION INC. STUDY #443-037 OF CIGARETTES SMOKED PER DAY BASED ON CIGAREFTE SMOKERS) SEX RACE gEOGRAPHIC AREA MARKET SIZE HIS- FE- PAN- MALE MALE WHTE BLCK IC NE A B C D 432 427 749 97 3b ~13 ~35 333 268 175 83 100% 100% 100% 100% 100% 100% 100% 100% 3% 4% ~3% 24% 42% 51% 18% 13% 12% 6% *% I% 2% *% *% *% 1%

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ORGANIZATION INC. STUDY #443-037 OF CIGARETTES SMOKED PER DAY BASED ON CIGARETTE SMOKERS) FORMAL EDUCATION IOM- 20M- NON H-S BLUE WHITE PROF. UND 30M 30M+ gRAD COLLAR COLLAR & MgR 235 232 18& 237 293 140 99 I00% 100% 100% 100% 100% 100% 100% 1~% 1~% 10% 11% 9% 11% 13% 24% ~4% 17% 23% 2b% 24% 15% 54% 53% 62% 58% 5~% 58% bO% 10% 10% 10% 8% 12% 8% 11% 6% 9% 8% 9% 8% 6% 11% 17% 18% 12% 18% 18% 21% 11% 10% 9% 6% 7% 8% 7% 6% 43% 39% 47% 44% 41% 46% 44% 12% 15% 16% 14% 15% 11% 15% 10% 8% 8% 6% 8% 7% 8% *% 1% 1% 1% 1% 1% -% 1% I% 2% 1% 1% -% 3% -% *% 1% *% 1% -% 1% class="img">

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I I II STUDY #443-037 OF CIGARETTES SMOKED PER DAY BASED ON CIGARETTE SMOKERS) tOM- 20M- 235 232 186 100% 100% BLUE WHITE PROF. COLLEGE COLLAR COLLAR & MGR 248 293 140 99 100% 100% 100% 2% 4% 4% 22% ~4% 16% 51% 43% 49% 13% 18% 19% 11% 8% 9% *% 1% 1% 1% 2% 2% -% *% 1% 5% 4% 1% 3% 25% 23% 26% 19% 43% 46% 49% 47% 16% Ib% 16% 18% 10% 9% 7% 8% *% 1% 1% -% *% 1% -% 3% -~ 1% -% 1% , 49

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ORGANIZATION INC. STUDY #443-037 OF CIGARETTES SMOKED PER DAY BASED ON CIGARETTE SMOKERS) REGULAR DON'T CONTENT KNOW NO (OVER TAR REGULAR 15 MGS) CONTENT BRAND 397 335 117 10 100% 100% 100% 11% 11% 12% 30% 2&% 20% 23% ~0% 55% 54% 52% 50% 8% 13% 12% -% 8% 9% 30% 17% 21% 20% 7% 6% -% 41% 38% 50% 14% 15% -% 11% 11% -% I% 1% -% I% -% -% I% 1% -% class="img">

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ORGANIZATION INC. STUDY #443-037 OF CIGARETTES SMOKED PER DAY BASED ON CIGARETTE SMOKERS) REGULAR DON'T CONTENT KNOW NO (OVER TAR REGULAR 15 MGS) CONTENT BRAND 397 335 117 10 100% 100% 100% 4% 3% 4% 30% 23% 23% ,26% 20% 49% 44% 40% 50% 15% 16% 16% -% 6% 11% 12% -% 1% 1% I% -% 2% I% -% -% -% 1% 1% -% 45t

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HOW OFTEN FEEL UNCOMFORTABLE ABOUT SMOKING 1980 1978 1976 915 465 937 100% 100% 100% % % % ii 13 9 43 40 39 33 29 34 12 17 16 2 1 2 IN 1978, 1982, AND 1984 class="img">

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ORGANIZATION INC. OFTEN FEEL UNCOMFORTABLE ABOUT SMOKING AROUND OTHER PEOPLE BASED ON CIGARETTE SMOKERS INTERVIEWED ON "X" QUESTIONNAIRE) ATE HEAVY 40 OR SMOKERS 20 - 39 MORE 55 106 277 236 100% 100% 100% 100% 100% 18% 22% 17% 17% 12% 40% 44% 45% 37% 25% 24% 23% 25% 17% 11% 10% 20% -% -% -% -% class="img">

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• ...... i i iii II STUDY #443-037 FEEL UNCOMFORTABLE ABOUT SMOKINg AROUND OTHER PEOPLE BASED ON CIGARETTE SMOKERS INTERVIEWED ON "X" GUESTIONNAIRE) SEX RACE gEOgRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 221 218 385 48 19 110 120 158 14b 95 40 100% I00% 100% 100% I00% 100% 100% 100% 100% 100% 19% 17% 20% 19% 15% 21% 19% 20% 21% 15% 10% 40% 37% 43% 40% 35% 42% 41% 40% 45% 34% 32% 24% 26% ~4% 24% 31% 26% 23% 30% 20% 23% 30% 17% ~0% 13% 17% 19% 11% 17% 10% 14% 28% ~8% -% -% -% -% -% -% -% -% -% -% -% class="img">

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ORGANIZATION INC. FEEL UNCOMFORTABLE ABOUT SMOKING AROUND OTHER PEOPLE BASED ON CIGARETTE SMOKERS INTERVIEWED ON "X" OUESTIONNAIRE) tOM- 20M- 123 119 100% SCHOOL BLUE WHITE PROE GRAD COLLEGE COLLAR COLLAR & MGR 13% 18% 43% 45% 29% 24% 15% 13% -% -% 188 138 150 77 100% 100% 100% 100% 20% ~2% 15% 13% 40% 44% 40% 47% 24% 22% 27% 27% 15% 11% 18% 13% -% -% -% -% class="img">

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ORGANIZATION INC. FEEL UNCOMFORTABLE ABOUT SMOKINg AROUND OTHER PEOPLE BASED ON CIGARETTE SMOKERS INTERVIEWED ON "X" QUESTIONNAIRE) 10 OR DON'T I - 3 4 - 9 MORE KNOW 160 II0 99 2 100% 100% 100% 18% 17% 20% -% 40% 43% 37% 40% 42% 25% 18% 30% 28% 18% 17% 19% Ib% 15% 19% -% -% -% -% -% 456

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ORGANIZATION INC. STUDY #443-037 FEEL UNCOMFORTABLE ABOUT SMOKING AROUND OTHER PEOPLE BASED ON CIGARETTE SMOKERS INTERVIEWED ON "X" GUESTIONNAIRE) REGULAR DON'T CONTENT KNOW NO (OVER TAR REGULAR 15 MGS) CONTENT BRAND 197 170 64 8 100% 100% 100% 25% 13% 14% 13% 43% 36% 41% 37% 21% 31% 23% 25% 12% 21% 22% 25% -% -% -% -% class="img">

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- WHETHER INCREASING RESTRICTIONS, TAXES AND PROHIBITIONS ON SMOKING CAUSED YOU TO BE MORE CAREFUL AND SENS ITIVE ABOI]T SMOKING, OR MORE ANNOYED AND AGGRESSIVE ABOUT DEFENDING RIGIrI' TO SMOKE, OR HAVEN'T AFFECTED YOU (ASKED OF CIGARETTE SMOKERS INTERVIEWED ON Y FORM) class="img">

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ORGANIZATION INC. STUDY #443-037 INCREASING RESTRICTIONS, TAXES, PROHIBITIONS ON SMOKINg HAVE BE MORE CAREFUL AND SENSITIVE ABOUT SMOKINg, OR MORE ANNOYED AND ABOUT DEFENDING RIGHT TO SMOKE, OR HAVEN'T AFFECTED YOU BASED ON CIGARETTES SMOKERS INTERVIEWED ON "Y" QUESTIONNAIRE) ATE HEAVY 40 OR SMOKERS SMOKERS 20 - 39 MORE 45 96 277 229 100% 100% 100% 100% 100% 24% 30% 22% 24% 15% 16% 7% 10% 19% 5% 2% 4% 5% 55% 69% 54% 52% I% -% 1% 1% -%

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ORGANIZATION INC. STUDY #443-037 INCREASINg RESTRICTIONS, TAXES, PROHIBITIONS ON SMOKINg HAVE BE MORE CAREFUL AND SENSITIVE MORE ANNOYED AND DEFENDINg RIGHT TO AFFECTED YOU AND BASED ON CIGARETTES SMOKERS "Y" GUESTIONNAIRE) SEX RACE gEOgRAPHIC AREA 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B 211 209 364 49 17 103 115 175 122 80 43 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 21% 26% ~3% 29% 18% 21% 24% ~5% ~5% 21% 30% ~5% 19% 15% 17% 16% 1&% 14% 12% 24% 18% Ib% 18% 9% 6% 5% 4% 5% 2% -% 9% 2% 5% 5% 5% -% 55% 54% 55% 55% 71% 4b% 5b% 50% 50% 70% I% *% 1% -% -% -% 1% -% 3% 2% class="img">

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ORGANIZATION INC. STUDY #443-037 INCREASING RESTRICTIONS, TAXES, PROHIBIT'IONS ON SMOKINg HAVE BE MORE CAREFUL AND SENSITIVE MORE ANNOYED AND AgRESSIVE ABOUT DEFENDINg RIGHT TO AFFECTED YOU AND BASED ON CIGARETTES SMOKERS "Y" QUESTIONNAIRE) FORMAL EDUCATION tOM- 20M- NON H-S BLUE WHITE PROF. 30M+ gRAD COLLAR & MGR 112 113 87 124 143 b3 45 100% 100% 100% 100% 100% 100% 100% 24% 30% 25% 23% 25% 27% 20% 13% 19% 21% 10% 18% 20% 14% 20% 7% 4% 4% 5% 6% 5% 3% 3% 4% 63% 53% 44% 60% 57% 55% 53% 5&% 5b% 2% I% 1% -% -% 1% -% -% class="img">

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ORGANIZATION INC. STUDY #443-037 INCREASINg RESTRICTIONS, TAXES, PROHIBITIONS ON SMOKINg HAVE BE MORE CAREFUL AND SENSITIVE ABOUT MORE ANNOYED AND AGRESSIVE ABOUT DEFENDINg RIGHT TO AFFECTED YOU AND BASED ON CIGARETTES SMOKERS "Y" GUESTIONNAIRE) 10 OR DON ' T I - 3 4 - 9 MORE KNOW 162 114 75 2 100% 100% 100% 24% 16% ~8% 50% 16% 9% 15% 24% 13% 5% 6% 4% 4% 5% 55% 54% 55% 56% 52% 1% 1% -% 1% class="img">

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ORGANIZATION INC. STUDY #443-037 INCREASINg RESTRICTIONS, TAXES, PROHIBITIONS ON SMOKINg HAVE BE MORE CAREFUL AND SENSITIVE ABOUT MORE ANNOYED AND AgRESSIVE ABOUT DEFENDINg RIGHT TO AFFECTED YOU AND BASED ON CIGARETTES SMOKERS "Y'° QUESTIONNAIRE) NO REQULAR BRAND 165 53 2 100% 100% 100% 19% 25% -X 20% 15% -% 3% 8% -% 58% 51% 100% I% 2% -% class="img">

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IS BRAND OF CIGARETTES SMOKED MOST OFTEN A LOW TAR CIGARETTE--15 OF TAR OR LESS--OR CIGARETTE WIT}{ REGULAR TAR CONTENT 1980 1978 100% 100% 46 46 45 36 39 41 38 41 14 ii 16 23 1 1 1 class="img">

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ORGANIZATION INC. STUDY #443-037 OF CIGARETTE SMOKED MOST OFTEN A LOW TAR CIGARETTE OF TAR OR LESS--OR CIGARETTE WITH REGUALR TAR CONTENT OF AND BASED ON CIGARETTE SMOKERS) MODER- TOTAL ATE HEAVY 40 OR SMOKERS SMOKERS 20 - 39 MORE 100 202 554 4&5 100% 100% 100% 100% 100% MGS) 45% 5~% 45% 47% 38% 34% 41% 39% 14% 13% 14% 13% 3% 1% 1% 1% (OVER 15 MGS) SEX RACE GEOGRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 432 427 749 97 36 213 235 333 268 175 83 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 42% 51% 47% 44% 31% 45% 47% 49% 43% 41% 44% 34% 38% 42% 53% 41% 39% 37% 37% 49% 13% 15% 14% 12% 17% 13% 13% 14% 17% 7% 2% *% I% 1% -% 2% I% 1% 2% 2% class="img">

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I II STUDY #443-037 OF CIGARETTE SMOKED MOST OFTEN A LOW TAR CIGARETTE OF TAR OR LESS--OR CIGARETTE WITH REGUALR TAR CONTENT OF AND BASED ON CIGARETTE SMOKERS) IOM- 20M- 235 232 186 237 293 140 99 100% 100% 100% 100% 100% 100% 100% 47% 50% 47% 39% 43% 53% 41% 38% 39% 37% 46% 44% 35% 3&% 14% 10% lb% 14% 12% 11% 20% 1% 1% I% 1% 1% I% 2% class="img">

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50 - WIIICH ONE OR nO TIIINGS ON LIST HAD MOST TO DO WITILCAUSING (CARD SHOWN RESPONDENT) .......... ~ OF CIGARETTE SMOKERS AND THOSE OR TWO THINGS ON LIST IIAD MOST TO DO WITH CAUSING YOU (CARD SH(A~N RESPONDENT) 1978 1974" 1972 1970 1984 1980 533 503 269 551 533 859 100% 100% 100% 100% 100% 100% % % % % % % 20 17 14 14 13 19 15 12 13 15 13 29 XX XX 3 5 5 4 1974" 1972 1970 478 979 991 100% 100% 100% % % % 23 19 23 19 19 42 48 TO lO ii 12 22 16 15 16 13 i0 ii 12 14 7 44 39 39 37 39 62 48 67 54 18 21 20 21 21 3 1 1 1 1 1 2 2 3 1 1 3 3 2 4 4 * HA[~ SAMPIH':D IN 1974 XX NOT ASKED FOR CURRENT SMOKERS IN ANY PRIOR WHO NEVER SMOKED IN 1978 class="img">

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I II I II II I I I II III WHICH ONE OR TWO THINGS ON LIST HAD MOST TO DO WITH CAUSINg PEOPLE TO STOP OF AND BASED ON CIGARETTES SMOKERS AND THOSE WHO NEVER SMOKED) SMOKINg MODER- TOTAL ATE HEAVY EX- NEVER SMOKERS 20 - 39 SMOKED 100 202 554 465 -- 1081 100% 100% 100% 100% --% 100% 16% 19% 19% 20% --% ~7% 4% 5% 4% 4% --% 5% 26% ~7% 30% 31% -% 19% 50% 38% 42% 43% --% 45% 9% 11% 11% 11% -% 8% lOX 13% 10% 10X -% 12% 52% 59% 64% 63% -% 67% 5% 5% ~% ~% -% ~% -% 1% 1% I% -% 3%

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STUDY #443-037 WHICH ONE OR TWO THINGS ON LIST HAD MOST TO DO WITH CAUSINg PEOPLE TO STOP OF AND BASED ON CIGARETTES SMOKERS AND THOSE WHO NEVER SMOKED) SMOKINg SMOKINg SEX RACE gEOgRAPHIC AREA MARKET SIZE HIS- FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 828 1115 1677 226 92 437 518 732 598 434 179 100% 100% 100% 100% 100% 100% 100% 100% 100% 26% 21% ~4% 20% ~5% ~8% 23% ~7% 24% 20% 15% 5% 4% 4% 6% 2% 6% 4% 4% 6% 4% 3% 26% 22% 23% 28% 14% 19% 29% 20% 23% 25% 38% 40% 4b% 45% 34% 4b% 44% 42% 43% 44% 45% 42% 8% 10% 10% 6% 3% 10% 10% 9% 9% 11% 8% 13% 10% 12% 6% 7% 59% 68% 65% 67% 57% 3% 2% 2% 5% 9% 2% 2% 2% 1% 9% 13% 12% 11% 11% 12% 66% 57% 67% 70% 70% *% 4% 3% 1% -% 1% 4% 1% 1% 1%

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ORGANIZATION INC. STUDY #443-037 ONE OR TWO THINGS ON LIST HAD MOST TO DO WITH CAUSINg PEOPLE TO STOP OF AND BASED ON CIGARETTES SMOKERS AND THOSE WHO NEVER SMOKED) SMOKINg IOM- 20M- BLUE WHITE PROF. COLLAR COLLAR & MgR 513 50b 461 514 553 34~ ~4b 100% 100% 100% 100% 100% 100% 100% ~1% 30% ~&% 18% 24% ~8% 30% 4% 5% 5% 3% 5% 7% 4% 22% 21% 21% ~7% 28% 23% 17% 44% 43% 42% 46% 39% 4~% 39% 10% 9% 10% 8% 8% 11% 14% 11% 11% 15% 8% I~% 14% 15% 66% b4% &b% 62% &4% 68% 61% 3% 2% 2% 4% 3% 1% ~% 2% 1% ~% 2% I% 1% 2% class="img">

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ORGANIZATION INC. WHICH ONE OR TWO THINGS ON LIST HAD MOST TO DO WITH CAUSINg PEOPLE TO STOP OF AND BASED ON CIGARETTES SMOKERS AND THOSE WHO NEVER SMOKED} UNDER 13 TO SMOKINg SMOKINg 586 333 238 100% 100% 100% 22% 31% 20% 5% 5% 5% 25% 20% 19% 38% 41% 47% 13% 11% 11% 10% 8% 11% &5% 66% 63% 3% 1% 3% 2% 2% 2% class="img">

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DRQANIZATION INC. STUDY #443-037 ONE OR TWO THINGS ON LIST HAD MOST TO DO YOU TO STOP SMOKINg (CARD SHOWN RESPONDENT) (ASKED OF AND BASED ON FORMER SMOKERS) SMOKING MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 557 - -% -% -% -% -% -% -% -% -% -% 16% -% -% -% -% -% 3% -% -% -% -% -% -% -% -% -% -% -% -% -% -% -% 10% -% -% -% -% -% 22% -% -% -% -% -% 44% -% -% -% -% -% 11% -% -% -% -% -% ~% -%

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ORGANIZATION INC. STUDY #443-037 ONE OR TWO THINGS ON LIST HAD MOST TO DO WITH CAUSING YOU TO STOP (CARD SHOWN RESPONDENT) (ASKED OF AND BASED ON FORMER SMOKERS~ SEX RACE GEOGRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 353 204 499 37 ~0 138 157 218 177 116 46 100% 100% 100% 100% 100% 100% 100% 100% 100% SMOKING 15% 17% 16% 14% 15% 21% 17% 18Z 19% 9% 7% 3% 2% 2% 5% 10% 5% 6% 5% I% 3% 2% 19% 19% 19% 24% 20% 17% 16% 16% 26% 18% 11% ~4% ~2% 24% 8% 30% 2~% 20% ~1% 37Z 13% 10% 10% 10% 11% 25% 8% 15% 11% 7% 9% 15% 18% 29% 23% 14% 15% 46% 41% 44% 49% 30% 11% 12% 11% 11% 10% 3% 1% ~% -% 15% 2%

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ORGANIZATION INC. STUDY #443-037 ONE OR TWO THINGS ON LIST HAD MOST TO DO YOU TO STOP SMOKINg (CARD SHOWN RESPONDENT) (ASKED OF AND BASED ON FORMER SMOKERS) IOM- 20M- BLUE WHITE PROF. COLLAR COLLAR & MgR SMOKINg SMOKINg 152 137 lbb 155 125 8b 96 100% 100% 100% 100% 100% 100% 100% 10% 15% 25% 10% 17% 19% ~1% 3% 4% 2% 2% 6% 3% 1% 28% 15% 14% 17% 24% 26% 20% 22% 23% ~1% 33% 17% 19% 24% 9% 12% 11% 7% 8% 17% 10% 20% 22% ~8% 9% 23% 30% 27% 43% 46% 41% 52% 34% 38% 39% 13% 11% 11% 13% 17% 13% 7% 3% 2% 1% 5% 5% -% I% 474

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ORGANIZATION INC. STUDY #443-037 ONE OR TWO THINGS ON LIST HAD MOST TO DO WITH CAUSINg YOU TO STOP (CARD SHOWN RESPONDENT) (ASKED OF AND BASED ON FORMER SMOKERS) UNDER 13 TO 18 142 104 81 100% 100% 100% 100% SMOKING SMOKINg 21% 17% 20% 2% 5% 5% 25% ~3% 17% 17% 19% 12% 15% 15% 21% 24% ~4% 20% 36% 40% 43% 11% 9% 11% 3% 3% -% class="img">

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- HCW LONG AGO STOPPED SMOKING 1980 1978 1976 1974 1972 1970 533 503 537 517 551 533 100% 100% 100% 100% 100% 100% % ! 2 ! 3 j / 5/ 2 YEARS AGO i0 YEA}<S AGO 34 "~ '43 % % % % 3 3 4 5 5 5 3 9 13 i0 ii 12 42 44 35 33 29 30 1 1 1 1 2 1 class="img">

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ORGANIZATION INC. STUDY #443-037 BASED ON FORMER CIGARETTE SMOKERS) SEX RACE GEOGRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 3% 2% MONTHS TO SIX MONTHS 3% 5% 10% 10 YEARS 34% 43% 1% 353 204 499 37 20 138 157 218 177 116 4& 100% 100% 100% 100% 100% 100% 100% 100% 100% 2% 3% 1% 5% 3% 1% 3% 2% 1% 1% 6% 2% 4% I% 4% 3% 5% 5% 4% b% 7% 5% 14% 8% 10% 10% 9% 12% class="img">

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IIIII I I I STUDY #443-037 BASED ON FORMER CIGARETTE SMOKERS) IOM- 20M- NON H-S 30M+ gRAD 152 137 166 155 100% 100% 100% 3% 1% 4% 3% 3% 2% 2% 1% 4% 3% 3% 3% 5% 6% 5% 3% 13% 11% 6% 11% 29% 37% 37% 25% 44% 39% 42% 53% I% 1% -% 1% BLUE WHITE PROF. COLLAR COLLAR & MgR 125 86 96 100% 100% 100% 6% 2% 2% 1% 2% 3% 4% 2% 4% 7% 8% 6% 14% 17% 11% 37% 36% 35% 30% 31% 37% 1% -% -%

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- NUMBER OF CIGARETTES SMOKED PER DAY BEFORE QUITTING 1984 1982 1980 1978 RESPONDENTS 557 599 533 503 100% 100% 100% 100% % % % % 9 8 8 7 I0 21 19 19 22 21 37 36 34 33 34 9 i0 16 13 I0 13 14 13 ii 15 3 4 2 5 2 7 6 5 8 5 2 3 1 2 3 479

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1 OF CIGARETTES SMOKED PER DAY BEFORE QUITTING 1980 1978 1976 533 503 537 100% 100% 100% % % % 16 14 16 16 17 17 42 48 43 23 20 23 3 1 2 12 13 14 16 16 14 16 13 14 16 15 16 5 4 4 4 4 2 33 33 34 31 32 30 9 i0 14 12 9 II 13 13 12 12 14 12 3 4 3 4 2 2 7 6 5 7 5 6 2 3 1 2 3 5 class="img">

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ORGANIZATION INC. STUDY #443-037 OF CIGARETTES SMOKED PER DAY BASED ON FORMER CIGARETTE SMOKERS) SEX RACE GEOGRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 353 204 499 37 20 138 157 218 177 116 46 100% I00% 100% 100% 100% 100% 100% 100% 100% I0% ~4% 14% 24% 20% 13% 22% 15% 24% 30% 43% 40% 42% 35% 45% 33% 13% 27% 14% 5% 8% 19% 11% 19% 20% 10% 23% 14% 30% 25% 3% 3% 3% -% -% 31% 37% 33% 3~% 45% 12% 4% 9% 3% 5% 18% 9% 15% 11% 5% 5% *% 3% -% -% 11% 3% 9% 3% -% 2% I% 2% 3% -% class="img">

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I II I STUDY #443-037 OF CIGARETTES SMOKED PER DAY BASED ON FORMER CIGARETTE SMOKERS) AgE SEX RACE AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 416 353 204 499 37 20 105 218 177 116 4& 100% I00% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 5% 1~% 7% 8% 20% 8% 14% 30% 18% 41% 25% 17% 34% 38% 36% 32% 45% 42% 12% b% 10% 3% 5% 6% 18% 8% 15% 11% 5% 14% 4% 1% 3% -% -% 3% 11% 3% 9% 3% -% 9% ~% 1% ~% 3% -% 2% class="img">

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ORGANIZATION INC. STUDY #443-037 OF CIGARETTES SMOKED PER DAY BASED ON FORMER CIGARETTE SMOKERS) IOM- 20M- SCHOOL BLUE WHITE PROF. gRAD COLLEGE COLLAR COLLAR & MGR 152 137 166 155 125 86 96 100% 100% 100% 100% 100% 100% 100% 15% 15% 14% 17% 13% 9% 11% 22% 12% 1&% 17% 16% 14% 19% 41% 46% 40% 37% 4b% 51% 37% 25% ~b% 30% 25% 29% 26% 31% 11% 14% 10% 14% 10% 8% 10% 20% 8% lb% 17% 17% 14% 14% 5% 2% 3% 4% 2% -% b% 30% 34% 31% 30% 35% 40% 28% 11% 14% 10% 8% 11% 13% 9% 13% 11% 19% 13% 17% 16% 17% 1% 7% 3% 5% 5% I% 2% 8% 9% 8% 7% 3% 8% 13% ~% 1% -% 4% 1% -% I% class="img">

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ORGANIZATION INC. STUDY #443-037 OF CIGARETTES SMOKED PER DAY BASED ON FORMER CIGARETTE SMOKERS) IOM- 20M- NON H-S 30M+ GRAD GRAD COLLEGE 152 137 l&& 155 100% 100% 100% 100% 7% 7'% 7% 10% 24% 15% 19% 21% 35% 36% 33% 32% 11% 14% 10% 8% 13% 12% 19% 13% I% 7% 4% 5% 8% 9% 8% 7% 2% I% -% 4% 4 84

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- WIIEN INDOORS AND SOMEONE IS SMOKING WIIAT DO YOU NORMALLY DO 1980 1978 1976 1974 RESPONDENTS 1641 1688 1597 100% 100% 100% % % % 7 6 5 6 5 4 i0 ii ii I0 46 44 45 31 32 32 33 36 40 * * * * 1 * 6 6 5 5 7 4 ] 1 3 4 3 2 class="img">

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ORGANIZATION INC. STUDY #443-037 G. 51 - WHEN INDOORS AND SOMEONE YOU NORMALLY DO (ASKED OF AND BASED ON SEX RACE gEOGRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- 35 OVER MALE MALE WHTE BLCK IC A B C D 749 89~ 14~7 156 7b 3&~ 440 617 507 375 14~ 100% 100% 100% 100% 100% 100% 100% 100% I00% 7% ~% 8% 7% 9% 8% 1~% 9% 7% b% 4% 10% 11% 10% 11% 8% I~% 11% 45% 38% 5~% 4&% 43% 55% 43% 31% 37% ~5% 31% 3~% ~% ~8% *% I% -% *% -% -% -% 7% 6% 6% 6% 5% 5% &% ~% ~% I% 1% 2% -% ~% -% I%

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I I I I II I AND SOMEONE IS SMOKING. WHAT DO YOU NORMALLY DO OF AND BASED ON NON-SMOKERS) IOM- ~OM- 430 411 100% 100% 6% 5% tO% 12% 44% 48% 32% 30% -% *% 7% 5% 2% *% 572 637 385 ~88 100% 100% 100% 100% 7% 9% 11% 10% 12% 47% #7% 50% 45% 31% ~9% 28% 28% .% .% -% 1% 6% 6% 6% 7% I% 1% 1% *% class="img">

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ORGANIZATION INC. ! I AND SOMEONE IS SMOKING, WHAT DO DON'T KNOW HAVE NO 1257 331 53 918 500 100% 100% 100% 100% 100% 9% 1% 4% 7% 7% I~% 3% 4% 11% 12% 5~% 25% ~5% 4~% 4~3 ~1% 65% 53% ~9% 31% *% *% -% *% *% 6% 5% 13% 7% 8% 1% 1% 2% 1% 1% 488

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ORGANIZATION INC. STUDY #443-037 AND SOMEONE IS SMOKING, WHAT DO YOU NORMALLY DO OF AND BASED ON NON-SMOKERS) I 0 OR DON ' T 1 - 3 4 - 9 MORE KNOW 623 425 330 9 100% 100% 100% 100% 9% 5% 6% 22% 11% 10% 10% -% 45% 50% 41% 56% ~8% 29% 38% 22% *% *% -% -% 7% 6% 5% -% 2% 1% 1% -%

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- WI{ETH]~R READ OR H~ARD ANYTHING DURING TF[E PAST YEAR THAT MADE YOU EITHI~R MORE OR LESS WORRIED ABOUT SMOKING, AND IF SO, MORE WORRIED OR LESS WORRIED 100% 100% 100% 100% 937 i011 969 969 100% 100% % % % % % % % % % 31 30 30 30 42 35 26 26 26 39 29 27 27 27 38 31 24 22 22 34 1 2 1 2 2 1 3 2 3 2 1 2 2 1 1 1 1 1 66 67 66 56 64 73 71 71 59 4 2 3 2 1 1 2 3 2 33 33 33 44 30 31 30 41 1 1 1 1 1 1 1 1 64 65 63 54 4 2 4 2 PERCENT

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ORQANIZATION INC. WHETHER READ OR HEARD ANYTHINg DURINg PAST YEAR THAT MADE YOU EITHER LESS WORRIED ABOUT SMOKINg, AND IF SO, MORE WORRIED OR LESS WORRIED MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 37% 40% 32% 33% ~b% 39% 34% 36% 29% 30% 22% 33% 37% 2% 1% 3% ~% 3% 1% 2% 1% 1% -% 62% 58% b7% 66% 74% 59% 1% 2% 1% 1% -% class="img">

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WHETHER READ OR HEARD ANYTHING DURING PAST YEAR THAT MADE YOU EITHER LESS WORRIED ABOUT SMOKING, AND IF SO, MORE WORRIED OR LESS WORRIED SEX RACE GEOGRAPHIC AREA MARKET SIZE HIS- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 575 675 800 450 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 30% 43% 37% 32% 41% 40% 40% 38% 37% 38% 29% 27% 41% 34% 30% 40% 37% 37% 35% 35% 34% 26% 2% 1% 2% 1% 1% 1% 2% 1% 2% 2% 3% 1% I% 1% *% -% 2% 1% 1% *% 1% -% 69% 56% 62% b7% 58% 58% 59% 61% 61% b1% 70% 1% 1% 1% 1% 1% 1% 2% 1% 2% 1% 1%

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ORQANIZATION INC. STUDY #443-037 Q. 52,53 - WHETHER READ OR HEARD ANYTHINg DURING PAST YEAR THAT MADE YOU EITHER MORE WORRIED OR LESS WORRIED ABOUT SMOKINg, AND IF SO, MORE WORRIED OR LESS IOM- ~OM- 665 643 627 669 100% 100% 100% 100% 37% 40% 39% 33% 34% 36% 38% 31% 2% 2% 1% 2% I% 2% *% *% 62% 58% 60% 66% 1% 2% 1% 1% BLUE WHITE PROF. COLLAR & M@R 678 428 342 100% 100% 100% 32% 38% 41% 30% 36% 39% 1% 2% 2% 1% 1% I% 66% 61% 58% 1% 1% 1% class="img">

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ORGANIZATION INC. STUDY #443-037 WHETHER READ OR HEARD ANYTHING DURIN~ PAST YEAR THAT MADE YOU EITHER LESS WORRIED ABOUT SMOKING, AND IF SO, MORE WORRIED OR LESS WORRIED 143 1326 296 100% 100% 100% 27% 33% 28% 22% 30% ~6% 4% 2% 2% 1% I% -% 71% 6b% 70% 1% 1% 2% class="img">

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- WHAT THINK THE CIGARETTE INDUSTRY BELIEVES ABOUT THE CASE AGAINST CIGARETTES 57 63 53 56 52 29 23 30 27 29 ii 8 i0 8 4 6 7 9 1980 1978 1976 1974 1972 1970 915 920 937 i011 969 969 100% 100% 100% 100% 100% 100% % % % % % % 45 44 41 37 37 31 32 35 39 38 12 12 14 14 17 13 12 Ii 9 8 % % % % % 60 62 57 56 51 52 25 28 28 30 32 8 6 7 9 i0 9 7 7 8 7 9 6 class="img">

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ORGANIZATION INC. STUDY #443-037 THE CIGARETTE INDUSTRY BELIEVES ABOUT THE CASE AGAINST CIGARETTES SMOKERS HEAVY SMOKERS - S M 0 ;4 E R S MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKED 100 20~ 554 465 557 1081 100% 100% 100% 100% 100% 100% 48% 43% 43% 43% 64% 64% 37% 37% 34% 35% 25% 25% 11% 14% 16% 15% -10% 7% 4% 5% 6% 6% 2% 4% SEX RACE GEOGRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 1181 1319 2176 263 112 575 675 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 54% 57% 56% 57% 51% 59% 56% 58% 57% 57% 48% 28% 29% 28% 31% 23% 30% ~9% 28% 28% 30% 11% 10% 11% 11% 15% 10% 8% 8% 11% 11% 18% 4% 5% 4% 6% 3% 4% 5% 4% 4% 4% class="img">

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i i Ill , , -- I I I II I I IIIII I ! STUDY #443-037 THE CIGARETTE INDUSTRY BELIEVES ABOUT THE CASE AGAINST CIGARETTES IOM- 20M- BLUE WHITE PROF. COLLAR COLLAR & MGR 665 643 627 669 885 &78 428 342 100% I00% 100% I00~ 100% 100% 100% 55% 57% 62% 49% 56% 61% 64% 31% 29% 30% 27% 29% 29% 26% 10% 9% 7% 17% 11% 7% 7% 4% 5% 2% 6% 4% 4% 3% 143 100% 296 91 100% 100% 46% 31% 20% 3% 54% 49% 28% 27% 10% 12% 8% 11%

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- WHAT THINK CIGARETTE INDUSTRY IS DOING TO FIND AN ANSWER RESPONDENTS WIIO FEEL TI~ CIGARETTE INDUSTRY KNOWS THE CASE AGAINST CIGARETTES TO BE TRUE) 100% 100% 100% 100% ]00% NON-SMOKERS 1978 1976 1974 1972 1970 1984 ]982 1980 1978 1976 1974 1972 1970 717 694 705 762 737 721 100% 100% 100% 100% 100% 100% % % % % % % % 7 8 I0 13 18 7 8 % % % % % % % 16 22 4 5 6 6 7 45 50 51 48 48 43 44 53 51 50 47 44 37 36 35 30 46 43 31 33 31 28 3 4 3 4 4 3 4 5 3 3 3 43 49 51 47 48 47 40 38 38 31 4 3 3 4 5 class="img">

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ORGANIZATION INC. STUDY #443-037 INDUSTRY IS DOING TO FIND AN ANSWER (ON SMOKINg AND OF AND BASED ON RESPONDENTS WHO FEEL THE CIGARETTE INDUSTRY KNOWS OR SUSPECTS THE CASE AGAINST CIGARETTES TO BE TRUE) MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 85 162 428 365 493 961 100% 100% 100% 100% 100% 100% 8% 5% 8% 6% 4% 3% 44% 44% 43% 45% 36% 35% 46% 45% 47% 47% 56% 59% 2% 6% 2% 2% 3% 3% SEX RACE gEOgRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE A B C D 1008 1125 1861 216 92 495 581 832 659 4bb 176 100% 100% 100% 100% 100% 100% 100% 100% 100% 5% 4% 5% 6% 4% 6% 3% 5% 5% 5% 5% 38% 37% 38% 36% 35% 41% 32% 35% 40% 37% 39% 54% 55% 55% 50% 55% 49% 61% 55% 52% 56% 53% 3% 4% 3% 7% 5% 3% 4% 4% 2% 2% 3% class="img">

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ORGANIZATION INC. STUDY #443-037 THINK CIGARETTE INDUSTRY IS DOING TO FIND AN ANSWER (ON SMOKING AND HEALTH) OF AND BASED ON RESPONDENTS WHO FEEL THE CIGARETTE INDUSTRY KNOWS OR SUSPECTS THE CASE AGAINST CIGARETTES TO BE TRUE) IOM- ~OM- BLUE WHITE PROF. COLLAR COLLAR & MQR 572 549 573 511 581 384 308 100% 100% 100% 100% 100% 100Z 100% 5% 4% 5% b% 5% 5% 5% 39% 40% 37% 35% 37% 38% 39% 53% 53% 55% 55% 56% 52% 55% 4% 3% 3% 4% 3% 5% 1% 110 100% 5% 44% 48% 4% 243 70 100% 100% b% 4% 40% 33% 50% 54% 4% 9%

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- ATTITUDES T(]WARD T|~] T()BACC() INI)USTRY ON TIIE WAY Tllh'Y TO TI[E CONTROVEF~Y ON SMOKING AND }~]ALT|I SMOKEId; % % % % 4 6 6 6 7 7 9 28 34 30 37 40 40 39 34 33 28 27 27 25 26 27 21 23 21 18 17 16 8 7 13 i0 8 Ii i0 1980 1978 1976 1974 1972 1970 915 920 937 1011 969 969 100% 100% 100% 100% 100% 100% % % % % 12 i0 ii 12 12 49 44 50 50 52 23 19 18 19 18 ii 9 9 8 16 12 i0 9 1688 1597 1591 1570 1476 1530 1524 100% 100% 100% 100% 100% 100% 100% % % % % % % % 1 2 4 3 3 4 6 20 25 22 29 33 33 33 38 39 33 32 33 29 31 34 27 30 27 25 22 21 7 7 Ii 9 7 12 ii class="img">

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ORGANIZATION INC, TOWARD THE TOBACCO INDUSTRY ON THE WAY THEY HAVE REACTED TO CONTROVERSY ON SMOKING AND HEALTH SMOKERS HEAVY SMOKERS - S M /3 K E R S MODER- TOTAL L I GHT ATE HEAVY E X- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% b% 7% 11% 9% 3% 2% 45% 54% 50% 50% 27% 20% 30% 20% 21% 22% 31% 37% 12% 13% 11% 10% 3~% 3b% 7% 5% 8% 8% 7% b% class="img">

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INC. STUDY #443-037 Q. 56 - ATTITUDES TOWARD THE TOBACCO INDUSTRY ON THE WAY THEY HAVE REACTED TO CONTROVERSY ON SMOKINg AND HEALTH SEX RACE GEOGRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 1181 1319 217b 263 112 575 b75 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% I00% 100% b% 4% 5% 4% 8% 5% 4% 3% 7g 7% 34% 30% 31% 39% 22% 31% 28% 35% 30% 39% 30% 31% 31% 27% 28% 34% 30% 31% 30% 32% 25% 28% 27% 21% 34% 23% 28% 26% 30% 16% b% 7% 6% 9% 8% 8% 10% 5% 4% 6% class="img">

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I I STUDY #443-037 TOWARD THE TOBACCO INDUSTRY ON THE WAY THEY HAVE REACTED TO tOM- 20M- bb5 &43 100% 100% 6% 4% 35% 30% 27% 34% 26% 25% 7% 7% BLUE WHITE PROF. GRAD COLLEGE COLLAR COLLAR & MGR 946 885 b78 428 100% 100% 100% 100% 6% 3% 5% 4% 36% 27% 35% 28% 29% 35% ~9% 37% ~4% 30% 23% 25% b% b% 7% 5% class="img">

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I I I STUDY #443-037 TOWARD THE TOBACCO INDUSTRY ON THE WAY THEY HAVE REACTED TO 143 13~b 29b 100% 100% 100% 15% 5% 7% 45% 38% 35% 18% 33% ~5% 17% 19% 22% 5% 6% 11% class="img">

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i li i I II I i PERSONAL FH~AI/Pll N(A4 SMOK~] P~ 1978 1976 1974 1972 1970 1984 1982 1980 1978 1976 1974 1972 1970 920 937 I011 969 969 100% % % % % % % % % % % % 39 37 36 38 35 36 34 33 34 37 35 35 42 43 44 42 42 41 46 47 42 43 41 16 16 14 17 18 18 16 14 17 19 19 3 3 3 2 4 3 3 3 2 2 3 3 * 1 2 1 1 1 1 1 2 1 * 1 * 1 1 2 1 1 1 * 1 1 1 * 1 1972 1970 % % % % % 40 39 37 39 35 36 41 41 42 41 42 42 15 16 15 17 18 17 2 3 2 4 3 1 1 1 1 1 1 1 2 * 1 1 class="img">

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MODER- TOTAL LIOHT AlE HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKERS SMOKED 100 20~ 554 465 557 1081 100% 100% 100% 100% 100% 100% 36% 32% 32% 33% 27% 38% 47% 47% 48% 44% 43% 9% 16% 18% 16% 18% 13% 4% 4% 3% 2% 4% 3% 1% 2% 1% *% *% 1% ~% 1% -% -% -% -% .% .% .% class="img">

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ORGANIZATION INC. STUDY #443-037 SEX RACE GEOGRAPHIC AREA MARKET SIZE HIS- FE- PAN- OVER MALE MALE WHTE BLCK IC NE MW SO WST A B C D 1181 1319 2176 263 11~ 575 675 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 37% 3b% 37% 31% 34% 39% 38% 40% 3~% 28% 42% 4b% 44% 46% 44% 46% 44% 45% 44% 44% 15% 15% 15% 18% 20% 1~% 15% 12% 19% 18% 4% 3% 4% 3% 3% 2% 3% 3% 4% 8% 1% I% I% 2% -% 1% 1% 1% 1% 2% *% *% *% *% -% -% *% *% -% -% 508

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ORQANIZATION INC. STUDY #443-037 FORMAL EDUCATION IOM- 20M- NON H-S BLUE WHITE PROF. 3011+ gRAD & MGR b65 b43 b27 669 678 428 342 100% 100% 100% 100% 100% 100% 100% 3&% 40% 48% 22% 37% 45% 50% 47% 4b% 39% 45% 48% 46% 42% 17% 11% 10% 24% 13% 8% 7% 3% 2% 2% 7% 1% 1% I% 3% 1% *% -% 2% *% *% -% -% -% .% .% _% _% _% _% _% class="img">

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- WOULD YOU SAY TI[AT WII~I'IIER A PERSON IS IIEALTHY OR N(J[~ DE|'END~5 MAINLY ON IIOW LUCKY HE TAKES CARE OF HIMSELF, OR DEI>[':NDS ON EQI]AL MIXTURI{ OF BC21'II (ASKED OF ALL RESPONDENTS) SMOKERS NON-SMOKE RS 1984 1980 1970 1984 1980 1970 53 61 60 49 56 63 61 42 32 34 44 36 41 31 33 1 2 1 1 2 1 859 915 969 1641 1597 1524 100% 100% 100% 100% 100% 100% % % % % % % 6 7 4 4 3 4 class="img">

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STUDY #443-037 WOULD YOU SAY WHETHER PERSON IS HEALTHY OR NOT DEPENDS MAINLY ON HOW MAINLY ON HOW WELL HE TAKES CARE OF SELF, OR AN EQUAL MIXTURE OF BOTH MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED I00 ~02 554 465 557 1081 100% 100% 100% 100% 100% 100% LUCKY HE IS OF HIMSELF 5% 4% b% 6% 5% 3% 47% 57% 47% 48% 52% 55% 47% 39% 45% 45% 42% 41% 1% -% 1% 1% 1% I% 511

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ORQANIZATION INC. STUDY #443-037 WOULD YOU SAY WHEIHER PERSON IS HEALTHY OR NOT DEPENDS MAINLY ON HOW MAINLY ON HOW WELL HE "rAKES CARE OF SELF. OR AN EGUAL MIXTURE OF BOTH SEX RACE GEOGRAPHIC AREA MARKET SIZE HIS- FE- PAN- 35 OVER MALE MALE WHTE BLCK IC WST A B C D 1181 1319 2176 263 112 575 b75 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% LUCKY HE IS OF HIMSELF 5% 5% 3% 4% 6% 5% 8% 2% b% 4% 3% 2% 52% 53% 53% 52% 60% 45% 51% 53% 55% 54% 42% 42% 4~% 41% 35% 47% 42% 42% 41% 43% 1% I% 1% 1% -% 1% 1% I% *~ 1%

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I II WOULD YOU SAY WHETHER PERSON IS HEALTHY OR NOT DEPENDS MAINLY ON HOW MAINLY ON HOW WELL HE TAKES CARE OF SELF, OR AN EQUAL MIXTURE OF BOTH tOM- 20M= BLUE WHITE PROF. COLLAR COLLAR & MOR &65 643 627 669 b78 428 342 100% 100% 100% 100% 100% 100% 100% 4% 4% 4% 7% 4% 2% 4% 56% 51% 52% 53% 55% 52% 51% 39% 45% 43% 39% 41% 45% 44% 1% 1% 1% 1% 1% *% 2% 513

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- DO FOODS YOU EAT PROVIDE YOU WIT|| A PROPERLY BALANCEI) DIET OF ALL RESPONDEI~_PS) SMOKI.]RS N()N-SMC)KER~ 1984 19~I0 1972 1984 1980 1972 859 915 969 1641 1597 1530 100% 100% 100% 100% 100% 100% % % % % % % 85 79 80 83 75 82 81 13 18 17 16 22 2 3 3 1 3 class="img">

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OROANIZATION INC. STUDY #443-037 YOU EAT gENERALLY PROVIDE A PROPERLY BALANCED DIET MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 100 202 554 4&5 557 1081 100% 100% 100% 100% 100% 100% 85% 85% 81% 8~% 80% 88% 12% 13% 18% 18% 12% 11% 1% 2% 2% I% 2% 2% 2% SEX RACE GEOORAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC SO WST A B C D 1181 1319 217b 263 112 575 675 950 775 550 ~5 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 87% 84% 87% 8b% 79% 87% 11% 14% 1~% 13% 18% 11% ~% ~% 1% 1% 3% ~% 85% 87% 85% 84% 88% 8b% 13% 13% 14% 14% 11% 11% 3% *% ~% I% 1% 3% 515

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ORGANIZATION INC. STUDY #443-037 YOU EAT GENERALLY PROVIDE A PROPERLY BALANCED DIET IOM- 20M- NON H-S SCHOOL BLUE WHITE PROF, 30M+ gRAD gRAD COLLEGE &b5 b43 b27 bb9 b78 428 342 100% 100% 100% 100% 100% 100% 100% 85% 85% 90% 84% 85% 87% 8b% 14% 14% 10% 13% lb% 13% 13% 4% 1% 1% *% 1% 1% 1% 1%

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- TRY TO AVOID EATING FC~)DS WITII A HIGII CI{OI/.:STEROL CONTENT MUCH ABOUT CIIOLESTI'ROL CON'I'ENT SMO~]RS NON-SMOKERS 1984 1980 1972 859 915 502 1641 1597 752 100% 100% 100% 100% 100% 100% % % % % % % 37 33 29 52 44 38 63 66 70 47 55 60 1 1 2 * 1 2 IN 1972

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ORGANIZATION INC. STUDY #443-037 Q. 60 - TRY TO AVOID EATINg FOOD WITH HIGH CONTENT OR DON'T BOTHER MUCH ABOUT CHOLESTEROL CONTENT MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKERS SMOKED 100 ~02 554 465 557 1081 100% 100% 100% 100% 100% 100% 42% 40% 35% 37% 52% 53% 58% 5B% 65% 63% 48% 47% -% 2% *% -% -% *% SEX RACE gEOgRAPHIC AREA MARKET SIZE 35 HIS- FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 1181 1319 ~17& 263 112 575 675 950 775 550 2~5 I00~ 100% 100% 100% 100% 100% 100% 100% 100% 54% 39% 54% 46% 53% 48% 52% 49% 48% 43% 43% 60% 46% 54% 46% 5~% 48% 54% 50% 52% 57% 56% *% I% *% 1% -% *% *% I% *% 1%

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ORGANIZATION INC. STUDY #443-037 AVOID EATINg FOOD WITH HIgH CHOLESTEROL FORMAL EDUCATION IOM- 20M- NON H-S SCHOOL BLUE WHITE PROF. 30M+ gRAD gRAD COLLEGE bb5 b43 b27 bb9 b78 428 342 100% 100% 100% 100% 100% 100% 100% 45% 47% 50% 44% 36% 48% 54% 54% 53% 50% 56% 64% 51% 4b% *% *% *% *% ~% I% -% 519

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- NUMBER OF TIMES EATEN MEAL IN I~ESTAUI(AN'P DURING I215T MONTH SMOK/H~S NON-SMOKERS 1984 1982 1980 1978 19U4 19}~2 19SO 1978 2512 2511 859 812 915 920 100% 100% 100% 100% 100% 100% % % % % % % 20 18 16 20 18 16 36 34 37 40 35 35 26 26 26 24 27 24 18 21 20 16 19 23 1 1 * * 1 1 A-%KED NUMB/~R OF TIMES class="img">

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ORGANIZATION INC. STUDY #443-037 OF TIMES EATEN MEAL IN RESTAURANT DURINg PAST MONTH MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 16% 17% 14% 15% 10% Ib% 37% 35% 41% 37% 38% 38% 38% ~b% 25% ~2% 28% ~&% 27% 25% 20% 21% 19% ~1% 21% ~0% 21% ~0% *% -% *% 1% 1% *% 1% class="img">

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ORGANIZATION INC. STUDY #443-037 OF TIMES EATEN MEAL IN RESTAURANT DURING PAST MONTH SEX RACE GEOGRAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- 35 OVER MALE MALE WHTE BLCK IC A B C D 1181 1319 2176 263 112 575 675 950 775 550 2~5 100% 100% 100% 100% 100% 100% 100% 100% 100% 14% 17% 13% 40% 13% 15% 10% 14% 14% 14% 32% 35% 40% 38% 37% 53% 45% 38% 39% 35% 40% 37% 27% 25% 28% 10% 29% 27% 28% 28% 27% 26% 17% ~3% 17% 21% 12% b% 13% ~4% 19% ~3% 20% 13% I% *% *% 1% -% 1% *% *% 1% *% 1%

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I | STUDY #443-037 OF TIMES EATEN MEAL IN RESTAURANT DURING PAST MONTH IOM- 20M- 665 643 627 669 100% 100% 100% 100% 16% 8% 6% 30% 38% 41% 38% 40% 32% 26% 16% 25% 32% 30% 20% 10% 18% 19% 32% 1% 1% *% -% BLUE WHITE PROF. COLLAR COLLAR & MGR b78 428 342 100% 100% 100% 14% 7% 5% 41% 33% 30% 25% 29% 31% 20% 30% 34% 1% 1% -% class="img">

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HAD A FIRE IN HOUSE--EITHER MINOR ONE OR SERIOUS ONE, AND IF SO, MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED I00 202 554 465 557 1081 100% I00% 100% 100% 100% 100% 17% 14% 20% 21% 18% 15% 6% 5% 5% 6% 1% 6% 3% 3% 5% 4% 6% 3% 1% 1% 2% ~% ~% 1% 2% I% 3% 3% 2% 1% 2% 2% 2% 2% 1% 2% 3% I% 4% 4% 4% 3% 1% -% 1% 1% I% 1% 83% 86% 80% 79% 82% 85% *% .% -% -% -% .% class="img">

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II I I II I IIIIIII I STUDY #443-037 A FIRE IN HOUSE--EITHER MINOR ONE OR SERIOUS ONE, AND IF SO, WHAT WAS CAUSE OF SEX RACE QEOORAPHIC AREA MARKET SIZE 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC NE MW A B C D 575 b75 800 450 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1&% 17% 17% 16% 19% 17% 17% 6% 6% b% 7% 2% 4% 7% b% b% 6% 5% 3% 4% 3% 3% 2% 3% 2% 3% 3% 4% 4% 2% 1% 1% 1% -% 1% 1% 1% 2% I% 1% 2% 1% 2% 1% 1% 2% 2% 1% I% I% 2% 2% 2% 2% 2% 2% 2% 1% 2% 3% 6% 2% 3% 3% 1% 1% 3% 3% 2% 4% 3% 3% *% 1% *% 2% -% -% -% *% *% I% 2% 84% 82% 83% 83% 93% 85% 83% 86% 82% 82% 78% *% *% ~% *% -% -% -% -% ~% -% -% class="img">

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I i " ' ' ' ' ......... •, , ............... m STUDY #443-037 HAD A FIRE IN HOUSE--EITHER MINOR ONE OR SERIOUS ONE, AND IF SO. WHAT WAS CAUSE OF IOM- 20M- SCHOOL BLUE WHITE gRAD COLLEGE COLLAR COLLAR bb5 643 627 669 b78 428 342 100% 100% 100% 100% 100% 100% 100% 16% 17% 19% 16% 15% 16% 5% 6% 8% 3% 6% 7% 10% 3% 3% 4% 3% 3% 3% 5% 1% 2% 1% 1% 1% 1% 1% 1% 1% 2% 2% 1% 1% 2% ~% ~% 3% 2% 1% 4% 3% 3% 2% 3% 3% 3% 3% 1% -% *% 1% *% -% *% 83% 83% 81% 84% 83% 84% 76% *% *% -% *% *% *% *% 52G

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ORGANIZATION INC. FIRE DEPARTMENT OR ABLE TO PUT OUT FIRE YOURSELF OF AND BASED ON THOSE WHO HAVE HAD FIRE IN HOUSE) SMOKERS HEAVY SMOKERS - S M 0 K E R S MODER- TOTAL L I GHT ATE HEAVY E X- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKED 19 28 11~ 9& 102 160 100% 100% 100% 100% 100% 100% DEPARTMENT 41% ~9% 47% 49% 37% 55% 71% 48% 46% b~% 55% 1% -% -% 2% 2% 3% 4% 3% 2% -% 3% 3% -% 3% class="img">

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ORGANIZATION INC. STUDY #443-037 HAD TO CALL FIRE DEPARTMENT OR ABLE TO PUT OUT FIRE YOURSELF OF AND BASED ON THOSE WHO HAVE HAD FIRE IN HOUSE) SEX RACE gEOGRAPHIC AREA 35 HIS- AND FE- PAN- MALE MALE WHTE BLCK IC A B C D 192 230 373 43 8 86 128 133 140 100 49 100% 100% 100% 100% 100% 100% 100% 100% 100% 35% 45% 41% 37% 25% 59% 51% 54% 5b% 75% 2% 3% 2% 2% -% 4% 1% 2% 5% -% 39% 31% 44% 40% 41% 33% 56% b7% 53% 55% 54% 59% -% 2% 2% 2% 4% 3% 1% 3% 3% 4%

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ORGANIZATION INC. STUDY #443-037 HAD TO CALL FIRE DEPARTMENT OR ABLE IO PUT OUT FIRE YOURSELF AND BASED ON THOSE WHO HAVE HAD FIRE IN HOUSE) IOM- ~OM- 100% 100% BLUE WHITE PROF. GRAD COLLEGE COLLAR COLLAR & MGR 159 157 103 69 100% 100% 100% 100% 49% 37% 44% 60% 4% 3% 4% 1% 31% 40% 34% 29% b4% 5&% 55% 68% 4% 1% 7% -% 1% 3% 4% 3% class="img">

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ORGANIZATION INC. STUDY #443-037 HAVE ANY SMOKE DETECTORS IN HOUSE, AND IF SO, HOW MANY MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 63% 60% 60% 61% 61% 60% 65% 33% 30% 29% 31% 31% ~9% 16% 19% 18% 18% 22% 19% 3% 7% 8% 7% 7% 5% 8% 2% 3% 2% 2% 2% 1% 2% 4% *% 2% 2% 2% 1% 2% -% -% -% -% *% -% *% 40% 48% 40% 39% 39% 35% 32% 35% .% -% .% -% *% *% 1% class="img">

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ORGANIZATION INC. STUDY #443-037 HAVE ANY SMOKE DETECTORS IN HOUSE, AND IF SO, HOW MANY SEX RACE gEOgRAPHIC AREA MARKET SIZE HIS- FE- PAN- 35 OVER MALE MALE WHTE BLCK IC SO WST A D C D 1181 1319 217& 2b3 112 575 675 950 775 550 255 100% 100% 100% 100% 100% 100% 100% 100% 100% 64% 62% 65% 45% 55% 71% 33% 32% 35% 17% 44% 32% 20% 19% 20% 16% 8% 2b% 7% 7% 7% 7% 2% 10% 2% 2% 2% 2% 1% 2% 2% I% 2% 3% I% 2% *% *% *% -% -% -% 36% 38% 35% 54% 44% 28% *% *% *% 1% 1% 1% class="img">

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STUDY #443-037 Q. bS, bb - WHETHER HAVE ANY SMOKE DETECTORS IN HOUSE, AND IF SO, HOW IOM- 20M- BLUE 665 b43 b27 669 b78 100% 100% 100% 100% 63% 51% bb% 73% 55% 62% b9% b3% 77% 33% 38% 32% 28% 3&% 31% ~6% 35% 17% 23% 28% 13% 18% ~3% ~7% 6% b% 12% 3% 9% 6% 10% 9% 2% 2% 2% 1% 2% 2% 2% 1% 1% 3% 3% 2% 2% 2% 2% 3% -% *% -% -% -% *% *% -% 49% 39% 34% 25% 45% 30% 40% 37% 23% 1% *% *% *% *% *% -% -%

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ORGANIZATION INC. STUDY #443-037 OR FIRE DETECTOR EVER WARNED OF ACTUAL FIRE IN HOME OF AND BASED ON THOSE WITH SMOKE OR FIRE DETECTORS) MODER- ]OTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 52 1~1 337 284 375 &8~ 100% 100% 100% 100% 100% 100% 14% 21% 11% 11% 11% 15% 86% 79% 89% 89% 87% 85% *% -% -% 1% *% 1% *% SEX RACE gEOGRAPHIC AREA MARKET SIZE HIS- FE- PAN- 35 OVER MALE MALE WHTE BLCK IC WST A B C D 757 814 1420 118 6~ 410 463 611 505 332 123 100% I00% 100% 100% 100% 100% 100% 100% I00% 100% 13% 15% 13% 24% 18% 1~% 15% 14% 13% 13% 20% 8b% 85% 87% 7~% 81% 88% 85% 8b% 86% 87% 80% *% *% *% -% 2% ~% -% *% 1% -% -% class="img">

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ORGANIZATION INC. STUDY #443-037 OR FIRE DETECTOR EVER WARNED OF ACTUAL FIRE IN HOME AND BASED ON THOSE WITH SMOKE OR FIRE DETECTORS) FORMAL EDUCATION IOM- TOM- NON H-S BLUE WHITE PROF. 30M+ GRAD COLLAR & MGR 401 423 459 366 407 270 262 100% 100% 100% 100% 100% 100% 100% 14% 13% 15% 15% 14% 13% 86% 87% 85% 84% 85% 87% *% *% *% 1% *% 1% class="img">

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OROANIZATION INC. STUDY #443-037 MODER- TOTAL LI@HT ATE HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKERS SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% bO% 54% b3% 64% 60% 54% 21% 39% ~7% 16% 18% 21% 11% 26% 7% 8% 8% 7% &% 11% 8% 12% 3% 2% 5% 3% 2% 2% 2% 2% 8% 4% &% 10% 9% 5% 5% 5% -% -% -% -% -% -% -% -% class="img">

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ORGANIZATION INC, STUDY #443-037 WHETHER EVER BEEN DIVORCED RESPONDENTS WHO ARE NOT DIVVORCED NOW) MODER- ]OTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 13% 17% 18% 18% 17% 74% 84% 7b% 71% 84% 79% 86% 1% I% *% 1% 1% 1% *% 1% 8% 4% b% 10% 15% 5% 5% 5%

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ORgANIZAT|ON INC. STUDY #443-037 HAVE CHILDREN UNDER ACE 22 IN EACH OF 3 AgE gROUPS MODER- ]OTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 100 202 554 4&5 557 1081 100% 100% 100% 100% 100% 100% 29% 41% 34% 35% 29% 25% 26% 70% 59% b6% 65% 70% 73% 1% -% 1% *% 1% 17% 18% 21% 20% 27% 15% 81% 81% 77% 78% 71% 84% 2% 1% 2% 2% 2% 10% 10% 15% 14% 20% 15% 11% 85% 88% 83% 84% 78% 87% 2% 1% 2% 2% 2% class="img">

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ORGANIZATION INC. STUDY #443-037 HAVE CHILDREN UNDER AGE 22 IN EACH OF 3 AOE GROUPS MODER- TOTAL LIOHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 39% 48% 45% 45% 45% 34% 61% 52% 55% 55% 55% *% -% *% *% -% 44% 51% 53% 52% 54% 40% 56% 49% 47% 48% 46% b0% *% -% .% *% -% class="img">

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ORGANIZATION INC. STUDY #443-037 MODER- TOTAL AIE HEAVY EX- NEVER SMOKERS 20 - 39 SMOKED 100 20~ 554 465 557 1081 100% 100% 100% 100% 100% 100% *% *% *% *% -% 8% 8% 9% 8% 10% 11% 9% 19% 16% 17% 20% 16% 1&% lb% 44% 32% 49% 44% 35% 34% 35% 18% ~4% 1&% 17% 19% 17% 20% 8% 12% 7% 7% 1~% 14% 11% 4% b% 1% 4% 8% 7% 8% -% -% -% -% -% -% -% -% class="img">

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OROANIZATION INC. STUDY #443-037 UNION MODER- TOTAL ATE HEAVY EX- NEVER SMOKERS 20 - 39 SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 12% 14% 16% 16% 14% 8% 11% 14% 10% 10% 8% 11% 77% 71% 73% 73% 78% 80% -% 1% I% ~% 1% 1% class="img">

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O~QANIZATION INC, STUDY #443-037 RESPONDENT (CARD SHOWN RESPONDENT) LICHT ATE HEAVY SMOKERS SMOKERS 20 - 39 I00 202 554 465 100% 100% 100% 100% 9% 14% 6% 7% 9% 12% 10% 12% 19% 26% 19% 20% ~1% 17% 27% 25% 16% 11% 21% 19% 26% 20% 16% 17% *% -% *% *% EX- NEVER SMOKED 557 1081 100% 100% 3% 13% 6% 10% 17% 19% ~2% 17% 18% 14% 35% 27% *% *% class="img">

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ORGANIZATION INC STUDY #443-037 (CARD SHOWN RESPONDENT) MODER- TOTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKERS SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 7% 6% 5% 5% 6% 8% 4% 7% 5% 4% b% 5% 7% 7% 7% 7% 7% b% 11% 11% 13% 13% 13% 10% 10% 9% 10% 9% 12% 10% 11% 12% 13% 12% 15% 11% 9% 9% 9% 9% 10% 9% 8% 4% 8% 9% 4% 8% 5% 3% 6% 5% 9% 4% 10% 6% 9% 9% 8% 9% 18% 2~% Ib% 17% 10% 20% class="img">

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ORGANIZATION INC. STUDY #443-037 (CARD SHOWN RESPONDENT) MODER- TOTAL LIGHT AlE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 4% 6% 4% 4% 4% 4% 5% 3% 8% 5% 6% b% b% 5% 7% b% 5% b% 5% 6% 2% 2% 1% 2% 3% 3% 4% *% -% -% *% *% 1% *% 1% 22% 28% 21% 21% 22% 23% 27% 22% 29% 28% 2b% 27% 25% 27% 28% 27% 27% 25% 25% 25% 22% 18% 16% 24% 57% 30% 25% *% *% -% *% *% -% 1% class="img">

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ORGANIZATION INC. STUDY #443-037 SMOKERS SMOKERS SMOKERS 20 - 39 I00 202 554 465 100% 100% 100% 100% NEVER SMOKERS SMOKED 557 1081 100% 100% 51% 4~% 55% 55% I~'% 14% 10% 11% 47% 40% 8% 17% L~% I% 4% 4% 7% 5% 6% 6% 3% ~% 3% 3% -% ~% -% -% 5% 3% 8% 3% 2% ~% *% class="img">

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ORGANIZATION INC. STUDY #443-037 - EI'IPLOYMEN] 5TA'rUS AND OCCUPATION H~DER- TUIAL LICHI A-IF HFAVY SMOKERS SMOKERS SMOKERS 20 - 39 I00 202 554 465 100% 100% 100% 100% EX- NEVER SMOKED b% 4% 4% 4% 557 1081 100% 100% b% 8% 9% 10% 4% 3% 3% 4% 15% 18% 13% 20% 20% 6% 8% 7% 8% 8% 7% 8% II% 7% 8% ~% I% ~% 1% I% 5% 6% 6X 9% 4% 4% 15% 12% 4% 5% 4% 7% -% *% class="img">

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ORGANIZATION INC. SIUDY #443-037 - [MPLOYMEN1 ~rAFU'3 AND OCCUPATION MOI)ER- TOTAL LIOHT ATE HEAVY SMOKERS SMOKERS SMOKERS 20 - 39 SMOKERS 2500 859 DO2 554 465 89 1641 100% 100% 100% 100% 100% 100% 42% 44% 35% 34% 43% 17% 21% Ib% 15% 15% 4% 6% 6% 6% 4% 15% 4% 3% 3% 2% 2% 1% 15% 1~% 10% i0% 9% 2% ~% 1% D% ~% 3% ~% ~% ~-% -% -% -% *% -% -% -% -% -% class="img">

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ORGANIZATION INC. STUDY #443-037 MODER- TOTAL LICHT ATE HEAVY SMOKERS SMOKERS SMOKERS 20 - 39 EX- NEVER SMOKED I00 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 53% 43% 52% 50% b3% 37% 47% 57% 48% 50% 37% 63% class="img">

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ORGANIZATION INC. STUDY #443-037 MODER- ]OTAL LIGHT ATE HEAVY EX- NEVER SMOKERS SMOKERS 20 - 39 MORE SMOKED 100 202 554 465 557 1081 100% 100% 100% 100% 100% 100% 87% 81% 93% 92% 96% 85% 27% 17% b% 6% 10% 7% 12% 1% 1% 1% 1% 2% 3% 2% 1% 1% 1% *% *% 1% 1% 1% MODER- TOTAL LIGHT AIE HEAVY EX- NEVER SMOKERS SMOKERS SMOKERS 20 - 39 SMOKERS SMOKED 100 202 554 4&5 557 1081 100% 100% 100% 100% 100% 100% 9% 4% 3% 3% 2% 4% 5% 93% 91% 93% 93% 94% 92% 3% 2% 4% 3% 3% 3% 3% 2% 548

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