Tobacco Documents Online

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A STUDY OF PUBLIC ATTITUDES TOWARD CIGARETTE SMOKING AND THE TOBACCO INDUSTRY IN 1984 Prepared for THE TOBACCO INSTITUTE June 1984 CONFiDENTiAL The ROPER ORGANIZATION Inc. Cl

TABLE OF CONTENTS VOLUME II Pages TABLES (Questions 15 - 75) 289-543 DEMOG RAPH ICS 544-548

RIJI'Ei< ~NC,~N~ZA[I(.~N INL 1OTAL RESPONDENTS SIUUY #,i,i3 -03 / 0 Ib AIIE VAI(IOU5 LiUI}UIANCI S i~DI)ICILVE:, IIAB]I FOId'IIN(; BUI NOI ADD[C1 IVE, N[ I f Ill I< (CAIRO ~II(IWI'4 H[-',,PONI;LNT) OIx HEAVY SMOKERS N 0 N - S M 0 K E R S MODER-- -I OTAL "101AL. TOTAL LI(~IIf All: HI. AVY 40 OR NON- E×- NEVER TOTAL, SMOKERS SMOKERS SMOKERS SMOKERS 20 - 39 MORE SMOKERS SMOKERS SMOKED 72500 859 1 O0 DOE: 554 465 89 1641 567 1081 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% MARIJUANA ADDIC r IVE 48% 42% 47% 43% 42% 42% 42% 50% 47% 52% HABIT FORMING 41% 42% 39% 45% 42% 42% 40% 41% 42% 40% NEITHER 8% 12% 11% 7% 14% 13% 16% &% 7% 5% DON'T KNOW/NO ANSWER 3% 3% 3% 5% 3% 3% 2% 3% 4% 3% COCAINE ADDICTIVE 80% 78% 79% 76% 79% 80% 73% BI% 78% 83% HABIT FORMING 17% 18% 18% 18% 18% 17% 25% 16% 18% 15% NEI]HER I% 1% ~'% #% I% 2% I% I% I% I% DON'T ~NOW/NO ANSWER 2% 2% I% b% D% 2% I% 2% 3% 2% HEROIN ADDICTIVE 88% 88% 90% 84% 89% 89% 87% 88% 87% 89% HABIT FORMING 10% 10% 8% Ii% 10% 9% 13% I0% 11% 10% NEITHER ~% ~% J% ~% ~% ~% -% *% I% *% DON'T KNOW/NO ANSWER 2% 2% I% #% 1% 2% -% 2% D% 2% 289

ROPER ORGANIZATION INC. STUDY #443-037 TOTAL RESPONDENTS 0 15 - ARE VARIOUS SUBSTANCES ADDICTIVE, IIABII" FORMING BUT NOT ADDICTIVE. OR NEI]HEI( (CARD SIIOWN RESPONDENT) SMOKERS HEAVY SMOKERS NON-SM OKER S MODER- 1UTAL TOTAL TOTAL LICHT AlE H~AVY 40 OR NON- EX- TOTAL. SMOKERS SMOKERS SMOKERS SMOKERS 20 - 39 MORE SMOKERS SMOKERS NEVER SMOKED 2500 859 100 20D 554 465 89 1641 537 1081 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% ALCOHOLIC BEVERACES ADDICTIVE 63% 62% 59% 62% 62% 62% 62% 64% ~2% 65% HABIT FORMING 33% 33% 35% 33% 33% 32% 36% 33% 35% 32% NEITHER 3% 4% 5% 3% 5% 5% 2% 2% 3% 2% DuN'~ KNOW/NO ANSWER I% 1% 1% 1% 1% I% -% I% *% I% IOBACCO ADDICTIVE 54% 54% bb% 54% 54% 54% 53% 54% 53% 55% HABIT FORMING 44% 43% 4J% 41% 45% 44% 46% 44% 45% 43% NEIIHER 2% 2% 3% 3% I% 2% 1% 1% 2% 1% DON'T KNOW/NO ANSWER I% ~% I% I% -% -% -% 1% w% 1% CHOCOLATE ADDICTIVE 20% 20% 10% 20% 21% 21% 20% 21% 21% 20% HABIT FORMING 46% 41% 45% 43% 40% 41% 36% 47% 48% 47% NEITHER 29% 33% 32% 34% 33% 34% 30% 27% 25% ~8% DON'T KNOW/NO ANSWER 6% 5% h% 4% 6% 5% 13% 5% 6% 5% .1 legOOgUg 290

ROPER ORGANIZATION INC TOTAL RESPONDENTS STUDY #443-037 i Q. 15 -- ARE VARIOUS ~UBSTANCES ADDICTIVE, tIABll FORMING BUI NOT ADDICIlVE. OR (CARD SII{JWN RESPONDENT) S F! 0 K E R S HEAVY SMOKERS N 0 N - S M 0 K E R S MODER-- TOTAL TOIAL TOTAL LIGHT AIE HEAVY 40 OR NON- EX- NEVER TOTAL SMOKERS SMOKERS SMOKERS SMOKERS 20 - 39 MORE SMOKERS SMOKERS SMOKED 2500 859 I00 ~OL? 554 465 89 1641 557 1081 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% COFFEE ADDICTIVE 32% 34% 30% 30% 36% 37% 29% 31% 29% 32% HABIT FORMINg 55% 51% 53% 5~% 50% 49% 53% 56% 57% 56% NEITHER 12% 14% 13% 15% 14% 13% 17% 11% 12% 11% DON'T KNOW/NO ANSWER D% 2% 4% 2% I% 1% 1% 2% 2% 1% 29L

ROPER ORGANIZATION INC. STUDY #,143-037 Q. 15 - ARE VARIOUS SUBSTANCES ADDICTIVE, HABIT FORMINg BUI NOT ADDICTIVE, OR NEI-IHFR (CARD SHOWN RESPONDENT) TOTAL RESPONDEN[S AOE SEX RACE gEOGRAPHIC AREA 35 H I S- UNDER AND FE- PAN- TOTAL 35 OVER MALE MALE WHTE BLCK IC NE MW SO WST 2500 100% 943 1553 1181 1319 2176 263 112 MARKE1 SIZE A B C D 575 675 800 450 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% MARIJUANA ADDICTIVE HABIT FORMINg NEITHER DON'T KNOW/NO ANSWER 48% 35% 56% 42% 53% 41% 50% 36% 45% 37% 8% 13% 4% 10% 6% 3% 2% 4% 4% 3% 48% 45% 49% 41% 46% 37% 8% 6% 11% 3% 3% 3% 51% 49% 45% 47% 46% 48% 48% 55% 38% 41% 43% 42% 42% 41% 42% 38% 7% 6% 9% 10% 9% 8% 7% 6% 3% 4% 4% 2% 4% 4% 3% 1% COCAINE ADDICTIVE HABIT FORMINg NEITHER DON'T KNOW/NO ANSWER 80% 79% 81% 77% 83% 17% 17% 1&% 20% 14% I% 2% 1% I% I% 2% I% 3% 2% 2% 81% 75% 79% 17% 17% 17% 1% 4% 3% 2% 4% 2% 83% 79% 77% 83% 80% 81% 79% 79% 15% 17% 18% 15% 17% 14% 18% 19% 1% *% 2% 1% 1% 2% 1% 1% 2% 3% 3% 1% 1% 3% 2% 2% HEROIN ADDICTIVE HABIT FORMINg NEITHER DON'T KNOW/NO ANSWER 88% 10% *% 2% 92% 85% 86% 89% 5% 12% 11% 9% *% *% I% -% I% 2% - 2% 2% 89% 78% 85% 9% 17% 13% *% 2% I% 2% 3% 2% 90% 86% 84% 94% 8% 12% 13% 5% *% *% I% -% 2% 2% 2% I% 90% 88% 86% 83% 9% 9% 12% 16% *% 1% *% *% 1% 3% 2% I% 292

ROPER ORGANIZAIION INC. STUDY #443-037 TOTAL RESPONDENTS ALCOHOLIC BEVERAGES ADDICTIVE HABIT FORMING NEITHER DON'T KNOW/NO ANSWER IOBACCO ADDICTIVE HABIT FORMINg NEITHER DON'T KNOW/NO ANSWER CHOCOLATE ADDICTIVE HABIT FORMINg NEITHER DON'T KNOW/NO ANSWER ~-'71~" I II [1 " .... " . - - t Q. 15 - ARE VARIOUS SUBSTANCES ADDICTIVE, HABIT FORMINg BUT NOT ADDICTIVE, OR NE i I HI:I~ (CARl) SHOWN RE~PONDENT) A~E SEX RACE gEOgRAPHIC AREA MARMET SIZE 35 HIS- UNDER AND 6E- PAN- TOTAL 35 OVER MALE MALE WHTE BLCK IC NE MW SO WST A B C D ........................................................ 2=== ..... " .... 2500 100% 943 1553 1181 1319 2176 263 112 575 675 800 450 950 775 550 22b 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 63% 63% 63% 60% 66% 33% 33% 33% 35% 31% 3% 2% 3% 4% 2% 1% I% 1% I% I% 54% 55% 53% 51% 57% 44% 42% 45% 46% 41% 2% 2% 2% 2% I% 1% I% I% 1% I% 20% 20% 21% 17% 23% 45% 49% 43% 46% 44% 29% 29% 30% 31% 28% 5% 2% 7% 5% 5% 65% 52% 53% 32% 43% 37% 3% 3% 8% I% I% 2% 56% 38% 43% 42% 57% 48% I% 5% 4% 1% I% 4% 21% 16% 13% 45% 51% 34% 29% 27% 43% 5% 6% 10% 58% 63% 60% 74% 62% 64% 66% 58% 37% 33% 36% 24% 34% 31% 31% 40% 3% 3% 4% 2% 3% 4% ~% 1% 2% 1% ~% 1% 1% 1% 1% -% 49% 55% 50% 66% 54% 56% 55% 43% 48% 43% 48% 3D% 43% 41% 42% 56% 2% 1% 2% ~% 2% 2% 1% 1% 1% I% ~% 1% 1% 1% I% -% 23% 17% 17% 27% 21% 22% 20% 15% 38% 50% 47% 43% 40% 44% 49% 59% 32% 28% 29% 27% 33% 30% 25% 20% 7% 4% 6% 3% 6% 5% 5% 6% 293

ROPER ORGANIZATION INC. STUDY #~43-037 O. 15 - ARE VARIOUS SUBSTANCES ADDICTIVE, HABIT FORMINg BUT NO1 ADDICTIVE, OR N[~ ! "l" HI:;~ (CARD SHOWN REL~PONDENT) TOTAL RESPONDENTS AOE SEX RACE gEOgRAPHIC AREA 35 HIS- UNDER AND FE- PAN- TOTAL 35 OVER MALE MALE WHTE DLCK IC NE MARKET SIZE MW SO WST A B C D ~500 100% 943 1553 1181 1319 2176 263 112 575 b75 800 450 950 775 550 225 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% COFFEE ADDICTIVE HABIT FORMINg NEITHER DON'T KNOW/NO ANSWER 32% 38% 28% 29% 34% 32% 27% 33% 55% 51% 56% 55% 54% 54% 60% 44% 12% 9% 14% 14% 11% 12% 11% 19% 2% 1% 2% 2% 1% 1% 2% 4% 34% 30% ~8% 40% 50% 57% 59% 48% 14% 11% 12% 12% 2% 2% 2% *% 33% 32% 33% 23% 52% 54% 55% 67% 13% 13% 10% 11% 2% 2% 1% -% 294

ROPER ORGANIZATION INC. STUDY #443-037 TOTAL RESPONDENTS MARIJUANA ADDICTIVE HABIT FORMINO NEITHER DON'T KNOW/NO ANSWER COCAINE ADDICTIVE HABIT FORMING NEITHER DON'T KNOW/NO ANSWER HEROIN ADDICTIVE HABIT FORMING NEITHER DON'T KNOW/NO ANSWER Z. 'Vi:OOg g Q 15 - ARE VARIOUS SUBSTANCES ADDICTIVE, HABI-f FORMINg BUT NO]~ ADDICTIVE, NEI [HER (CARD SHOWN RESPONDENT) OR INCOME FORMAL EDUCATION IOM- TOM- TOTAL UND IOM UND 20M UND 30M ttlOH NON H-S SCHOOL 30M+ GRAD ORAD COLLEGE OCCUPATION 2500 553 665 643 100% 100% 100% 100% BLUE WHITE PROF. COLLAR COLLAR & MGR 48% 49% 48% 48% 41% 39% 40% 42% 8% 8% 8% 8% 3% 5% 4% 2% 80% 75% 78% 85% 17% 20% 18% 13% 1% 2% J% ~% 2% 4% ;~% I% 88% 80% 87% 92% 10% 15% 10% 7% ~% I% ~% -% D% 4% ~% I% 627 669 946 885 678 428 342 J00% 100% 100% 100% 100% 100% 100% 46% 51% 50% 43% 41% 52% 39% 44% 37% 40% 46% 47% 38% 51% 8% 8% 7% 8% 10% 7% 7% 3% 4% 3% 3% 2% 3% 3% 82% 76% 80% 84% 78% 84% 81% 16% 19% 17% 15% 19% 14% 18% I% 2% I% *% 2% -% 1% 1% 3% 2% ~% I% 2% 1% 91% 81% 87% 94% 87% 93% 92% 7% 16% 10% 5% 11% 6% 7% -% I% ~% -% I% -% -% 1% 3% 2% I% 1% 1% 1% 295