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4 Please complete and return your Survey along with your contribution in the enclosed postage paid envelope. Make your tax-deductible check payable to AMERICANS UNITED FOR A SMOKE ~EE SOCIETY (AUSFS) If you are unable to contribute at this time, would you please enclose $3.00 to help cover the zost of processing your survey and publishing the results. Am6ricans United For A Smoke Free Society, 2550 M Street, N.W., Washington, D.C. 20037, (202) NO-SMOKE UT

x.f sl I I Dr. Art Ulene- Friend: .~ -- If you care about your own personal smoke-free space much as I do~please read on. : " I. don't;s'mokemyself and i't concerns me when other"people " :.. 7smoke around me, because of the hazards from "second-hand" smoke. L--.I ....... ~.-:~.,This-is the princip'al reason why.I joined with-Tony Randall in .... ; ~":: supporting what I ~ope will become the most powerful grass roots - :: !!L•effort against smoking this country has ever seen. This new organization is called Americans United for a Free Society and, as a member of its Medical Advisory Board, invite you to help make our goal a reality. ~:~/i,~; And now as a medical doctor, I want you to consider these i:~; additional.reasons~ why our society should be smoke-free. Think .... what that would m~an to your health, your family's health and well- ': being. It will change the environment where you work, where you '::~ .shop, and when you travel. : "~ There a•re..many efforts to curb smoking going on right now ••i but they just don't'have the clout, an allegiance of supporters to accomplish the only goal that I feel is acceptable, a smoke-free soci ety .~ urge yoO to do what you Can to support Americans United " :<~'~!IC!': :::: for a Smoke Free Society. Please read Tony Randall's letter . " " ...j'i<- .... .i :at f l-]y. and gi, ve/us-the---benefit~of-your-comments ~-oDinions and--.---~~--i.- ,our. contmbutlOns. Your help Is needed, .",~ ;..... .-.:;. :-'.~;~..;~.<~..--,',-.::~ -.:-:.,-..;-~.~..L-,, ~ .... ~ - . . . ..,, ~.: ,., . '.:. ,~ ,....~~,~:~%~~,;.~-:~?,-~.., ,~ C~xl~....:- I~; < "'" '"]': "'i'" -:7~' : Slncerely,:~:'~:'-: ":-, \:-? . '";::~'*..".L" ::~. . ,, . .... ,< .. . . . . • ...; , , ,.-. ". ~.~:. : ,~.~..::, -:~,: .~- ~,.:.: < ,-:~!<:.~>~ .. ~ , : ; ,:: ..... -... : ~ ~ :: ;. " .... "..~';";v .. :"~- :-< :. ~,. ~ Arthur Ulene, M.D. - ' .... (~ rt Uleneis an ass~),,iate clinical professor at the USC School of Medicine and serves as 1. Chairman of the Medical Advisory Council, Americans United for a Smoke Free Society. A we t ~i.~~i " known health commentator for the NBC Today show and for ABC Television Network he is also / .r::, >: ,~.?: Chairman of the Cable Health Network. ~ / ":/)~"::/"~ " " .... : ~i':: '" . -.. 2. ~,~? United For'A Smoke Free Society, 2550 M Street, N.W., Washington, D.C. 20037 ~-~S<" :: . ~'-'-', _ . .... -~ ._,..~ ...... ~.;.:~,~.:i.'.~: :.~: ~.,~ ,.w~ ......... .......... ~. IiIII

4¸ i¸ Americans nited For A Smoke I ee Society "The new spirited grassroots effort to make America smoke free" 2550 M Street, N.W., Suite 325, Washington, D~C.-20037, (202) NO-SMOKE Dear Friend: Do headlines like "YOUTH, 16, SMOKER, DIES OF MOUTH CANCER" and "MOTHER SMOKED, NEWBORN BABY HAS NICOTINE WITHDRAWAL SYMPTOMS" shock you? They should. They're tragically true. / Despite these and other shocking facts that show a thirty year old who smokes a pack a day is throwing away 6 - 8 years~f his life, there are still 51 million smokers in this country. Many of them don't know the dangers of smoking let alone the fact'that many health hazards can be reversed if they quit. And the saddest thing of all is that half of these smokers are teenagers who are committing slow motion suicide. One of these victims may even be your own child or a friend who smokes. Ask yourself: "How long can I sit back and let this lack of awareness ~o on?" You can do several things right now. First, take three minutes to fill out and mail the specially numbered survey back to me. I'm sending this survey only to responsible parents and concerned citizens like you who I think are representative of others living in your area and are most likely to help. So even if you are undecided about the survey questions, -~ ........ , ~- __please fill it out and return it to me in the postage paid ~i ~-r~-, envelope. Your survey will be put to work the moment it arrives to help determine the priorities of the brand new • °rganizati°n I'm anxious to tell you about. As you can see from this letter, I've taken myself out ~j~ of the Hollywood scene long enough to join forces with several well-respected physicians including Dr. Art Ulene and put the spotlight on the hazards of smoking instead. ~I Our sole ~urpose is to make America smoke-free and I'm countin~ on y0u to help get this group we call Americans-- United for a Smoke Free Society off the ground by lending your :~ (Over, please) Medical Advisory Council Art Utene, M.D. Jerome C. Goldstein, M.D. Robert W. Jamplis, M.D. Jesse L. Steinfeld, M.O. Chairman Executive Vice President President President Cable Health NetWOrk American Academy of Otolaryngology Palo Alto Medical Clinic Foundation Medical College of Georgia Burbank, California Head and Neck Surgery Palo Alto, California Augusta, Georcjia Washington, D.C. U.S Surgeon General 1969-1973

-2- ( financial support. Even our telephone number (202) NO SMOKE shows we mean business. Oh, you may be saying '~If someone wants to smoke and likes it, there's not too much you can do to change that." But what about the children, the teenagers who are still intrigued by it and pressured into it by their peers? These are the ones I see as being our first target audience. Don't you agree we must get to them before they start? Current federal, state and private initiatives haven't been enough to get the right message to them. In fact, I have a feeling that up until now, you haven't even thought much about smoking hazards. Many I talk with tell me they consider the case closed. A dead issue, they say. Well, "taunting death" is more like it. Those are the stirring words Yul Brynner used in his recent national TV interview on "60 Minutes" and they tell his story much better than I. When asked if smoking five packs of cigarettes a day brought him to near death from lung cancer, he replied, "That's really what I'm convinced did it to me; because otherwise, I was an enormously healthy and -- very strong man. It's suicide, no question about it. taunting death." It is taunting -- Yul Brynner was fortunate because he recognized the cause and along with courage and determination won his battle. He's living proof that a strong educational program like AUSFS's can really work. I've seen too many other colleagues suffer and die simply because they didn't know or didn't listen when told the real hazards of cigarette smoking. I'm talking about well known actors like Steve McQueen and John Wayne. In fact, many of my friends have no idea that smoking is linked to heart disease, bladder cancer or a half dozen other complications that smoking leads to. That's the message we must get out all across this country so every American from 9 to 90 is aware of the consequences. And I honestly feel that Americans United For A Smoke Free Society is the grassroots organization to do it. And what better time to start than now. Just because the Surgeon General issued initial health (Next page,please)

-3- ( i warnings back in 1964 and the percentage of a-pack-a-day smokers in this country dropped from 42% to" 30% doesn't mean the war is over. On the contrary, the battle has just begun. Yes, thirty million smokers have kicked their habit in the last two decades, but over fifty million still hgve it. Let's face it. We're not just talking about our own health here. We're talking about the health of the entire nation. That may sound overstated, but unfortunately it is not. With your support, here's the role I see Americans United for a Smoke Free Society playing, starting today. The national clearing house for information on the hazards of smoking. Create, produce and distribute literature for mass distribution. Educate the youth of dangers of smoking through student awareness programs enlisting support of notables including sports figures and actors whom children can identify with to serve as role models. Produce national TV spots and radio ads to increase public awareness of smoking's hazards. Operate a nationally coordinated speakers bureau of physicians and notables committed to working in our all-out awareness program. A spirited grassroots campaign at the state and local levels to obtain enactment of ordinances and laws that" Prohibit smoking in all public places. Restrict the purchase and use of tobacco products to persons 21 years of age and older. Obtain the passage of legislation to subsidize Stop-Smoking programs including tax-incentives for persons who enroll. A national research forum to develop and analyze methods that reduce dependency on nicotine. Fund research into all aspects of tobacco dependency. You can help us reach the American people with our message by doing these three things through Americans United for a Smoke Free Society today. • Fill out and return your specially numbered survey in the enclosed postage paid envelope. 2. Send your most generous contribution along with your 01

4~ -4- ( survey to us. $25 will send letters to I00 homes. If you can send $50 we will be able to reach into 200 mailboxes and $I00 gets our message to 400 families. °, Perhaps you're thinking, my survey or my $20 or $25 donation can't be very important toward an immediate goal of $S7,500 to inform 150,000 homes. The truth is, just how many people we can reach with our appeal and how successful we are depends on your answer to this letter. And it really hurts when one person like you who we're counting on decides not to help. 3.Send us the names and addresses of friends who will also help. After you've completed your survey and written your <ax- deductible check made payable to Americans United for a Smoke Free Society, turn the survey over and list those you feel will want to help us, too. We have so very little to start with right now, so please send us only the names and addresses of those you think will care about our efforts and feel as you and I do. We won't use your name when we write them. The dollars you send now to AUSFS will go further and be put to better use than any other dollars you'll ever spend. And the few minutes you spend filling out your survey will be among your most productive. Maybe you've been lucky so far. Maybe the consequences from deadly smoking hazards haven't touched you or those close to you. But when you stop to think about it, the health and well-being of your family and your friends is at stake here and your most generous contribution of $i00, $50, S25 or just $20 can be your most important investment ever. Please let me hear from you right away. ,~<~- Sincerely, /~ony ~hairman Americans United for a Smoke Free Society. P.S. Remember, your survey is registered under your name and even if for some reason you don't wish to answer, I must have yours back to get accurate results. Please consider the ways you can help keep our vital information about smoking hazards going out. I am counting on your answer to this letter and your survey ~.~ to head us in the right direction. Thank you very much. ~ 2¢ Americans United for a Smoke Free Society ~s a n~,tlonal tax e×emp~ organlzahon ,~hich serves as the educat~onaUresearch arm o! Ihe anti-smoking commur~y Lt tskes actions ~o~h to reduce the deadly toll of smoking and to protect nghts of non-smokers. AUSFS is enlirety suppporled by contributions 9ore individuals concerned with the problem o( smoking anc~ contributions mace to AUSFS are deductib$e ~of income tax purposes

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