Tobacco Documents Online

one of the findings in~hi~ bill is thaC there is oonvln¢ing evidence that toba=¢o advertising creates mark~ e~pansion and ret~tion. BUt the former chai~an of the FTC, P~sch~, has said, "No one really pretends ~ha~ advertising a maJo~ det~inant o~ smoking in ~I~ uo~ry or any ~en foyer s~geon ~ne~al Koop, in his 198~ =aport, said that ~he=e is no answer ~o the~estlon of whether adver~Islng an~ promotio~ in=tease the level of nobac=o consumption. ¢on~ary co ~r Cha~e~, buc rejected ghe Canadian gover~ent~s ~rg~en~ th.t a ban on tobacco adv~islng would affect F~her, Mr. chapman, ~ere is ~he suggestion that me~rs o~ ~e ~er~ean p~bll~ canno~ be tru~ed to ~ake ~he~ o~ decisio.s, l'm s~e ~is was not ~he intent. Nou only does advertis~g convey bra~d info~ation, each and every =igaret~ pack, ad a~ bill~ard carrie8 ~he S~qeon Genera1~ warnings. Thi~ is fu~her ingo~at~on for ~e cons~e~ IE ad~r~ising were indeed res~nsible for s~ki~, it would cons~ptlon would be low, and where it is allowed, i~ would high. ~is Is no~ ~e case. Studies h~ve ~ho~ ~h~ countries like Noway, where a ~obaccu adv~is~ng ban w~ impl~en~ed 197~, ~ve higher teen ~king ra~ ~an countries wi~h CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 372451