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Bliley TI

[Testimony of C. Whitley for Kennedy Bill Hearing(S. 1088)] [redacted Material Reflects Legal Advice of Burleigh Leonard.]

Date: 06 Nov 1991
Length: 44 pages
365539-365582
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bliley_ti 00003276-00003319

Abstract

Statement of C. Whitley before Senate Subcommittee on Consumer Affairs. Argues that the Tobacco Product Education and Health Protection Act of 1991 (S. 1088) should be rejected. Asserts that bill circumvents state legislative authority, prescribes warning labels that are designed to frighten rather than inform, duplicates existing programs and law. Adds provisions allowing further state and local regulation would "Balkanize" regulation of a nationally marketed product. Asserts state tort claims allowed under bill would challenge Congressionally mandated warning labels. Contains handwritten corrections.

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Company
TI
Named Organization
Advocacy Institute
American Civil Liberties Union
California State Board of Education
Center for Disease Control
Center on Tobacco and Health
Department of Health and Human Services
Duke University School of Law
Federal Trade Commission
Food and Drug Administration
Maine Grocers' Association
National Institute on Drug Abuse
National School Boards Association
Oak Ridge National Laboratory
Office of Regulatory Affairs
Office on Smoking and Health
Tobacco Institute
Toxic Substances Board of New Zealand
University of Helsinki
University of Michigan Institute for Social Research
Keyword
Legal Issues
Type
STATEMENT/TESTIMONY
Author
Whitley, C. O.
Named Person
Waxman (Rep.)
Bell, G.
Blau, T. (Dr.)
Chabot, J.J. (Justice)
Joyce, J.
Kennedy (Sen.)
Kennedy, A. (Justice)
Pertschuk, M.
Raffie, S. (Dr.)
Satterfield, D.
Sullivan, L.W.
Sullum, J.
Van Alstyne, W. (Prof.)
Washington, G.
Recipient
Senate Subcommittee on Consumer Affairs
Subject
advertising
#18391 (carbon monoxide)
Ethnic Groups
legislation
Liability
marketing
nicotine
tar
testimony
Tobacco Education
Warning Labels
Additives

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Page 1: 00003276
CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365539
Page 2: 00003277
would ~o~ ~he Federal guvemmem $110 mill/on a year. w~ Fe~ p~ or ~ ~d ~ ~ a~~ ~ r~me~ ~m~ ~ ~::?~".. . . CONFIDENTIAL: _. MINNESOTA TOBACCO LITIGATION TIMN 365540,
Page 3: 00003278
comprehendv¢ mcthocb and prolr~mz to stop axial prevent tobacco use."~ Stale health depaxioi~ wig use the funds to "focus on incr~ pub~ education about tobacco and health ~aues and adop~ pz~mte and public polldm that w/li reiziforce nommok/nll ihxoulhoui the country."~ out "throulli ibe ma~ rood/a, wortdtei, schools, bealihcare lac/~¢~ ~ commzm/iy orlilizalio~"" Li~ ih© prolzaim autholied I~,$. 1088, ilze ~ r~ ........ , ,,~ .:.-~ ~ d~momu'at~ legislation is nol: nee~ to CONFIDENTIAL: SOTA TOBACCO ,mGATION TI31N 365541
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• -4- S. 10SS is pa~ict~lafly ironic in ~ of the ~ efforts midermken by our indusUy m keep tobacco produm ou~ of ~ hands of youn~ people and to discoura~ youth smokin~ present, I am here m tell you th~ ¢~e tobacco indusUy opposes yomh smoldn~. We do not warn underage ~ ~ m" ~ ore" products. Smokin~ is an adult decision. We have a long hism~, of eJfo~ co ¢omidembly. In December 1990, our/ndmuy remounted a serk~ of major new initiatives m curb youth smokin~ and addm~ ~ek~ con, zms about * A national "It's t~ Law" program m .~ heJp retailers observe and en~a~ ,, ,, ~ ~, mln~un alt~ hw or on~ ~ than ~-~i.~ ,. ::.' ,.:.. ,. ~ / .~# CONFIDENTIAL: TIMN 365542 TOnACCO .rrtC ATtON
Page 5: 00003280
Our'I~'s ~he I.a~ in~rmn ~s ~ ~n eve~ stme havi~g 18 or 19 as ~he m/ninnun sales asc. We ah, eady have d~r~uted over one mm~n pmgrammmzrials m ~homands ofremile~ ~llsou~the munuy, esmb~hing a m~mun sa~ age of 18 in Louisimu,, W~ North CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365543
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access to c~areue vend/~ ~ Some of ~hese la~s require ~r- ~ ~ ~ ~~m~a~~p~ It~~~~~~s CONFIDENTIAL: ~SOTA TOBACCO LmGATION TIMN 365544
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Page 8: 00003283
III II I I and Hbony. I~ is availabI~ free of cl~,~ by writing or calling an 800 number. S. I(MS SHOULD BE ~ L~ me summarize our pr/ncipai oby.ctions m S. 1~ ~ p~ m a ~ d~ ~ of ~ b~ ~ .~-~ ~ ~ a~c ~ ~ c~ ~ of ~~ A m~~ ~ m~ T~ 365546
Page 9: 00003284
such prog~m~ aggress/~ely on their own. The fedm-al ASSIST launched earlier th~ month by Secmtav/Sullivan also would specifica~ * Additives and C~nlt]l~. S. 1088 would direct the Secretary of Health and Human Seavk~s to regulate tobacco addRiv~ hss s~ted that tobacco product ~ a~ a ~p~rip~ sa~ ~ the Federal Trad~ Aadita~ W~u~it~ S. 10~ wtmld mqu~ an "addi~km~ ~_ "n~ on ~i~agem ~ and in ~ adve~l~ah~ " Toba, xo Education and Control Act: Hearines on S. 1883 before the Senate Comm. on I.~bor and Htmmn Re~ourcet ~01~t Cong., 2d ~ 35 (~o). CONFIDENTIAL: ~SOTA TOBACCO LrrIGA~ION TIMN 365547 ............
Page 10: 00003285
even though almost on~ of ~ery two smok~ Im quit, ~ ~ ~m ~t a~ on ~~ ~~ ~m ~e ~ m ~ ~ ~ ~ck ...... CONFIDENTIAL: MINNF_.~OTA TOBACCO LITIGATION TIMN 365548
Page 11: 00003286
thereby/nviting censonhip in v/ola~ion of the I~t Amendment mui abon- don/rig to that excem Con~,em~s com~stent 2$-year poEcy of natimmlly * Tort Claims. S. 1088 would allow sm~ tort claims denyi~ me adeqmcy of ~ ~ea~ ~ mnda~-d by Con~ms m be judgment for ~t of Consress and Balkan~nS the resula~/~ of the ~be~/nS and advenis~ of a na~onn~ -,-,k~ed pnxlm. ~ 3(a) of S. 1088 would add a new Title XXVII to the Public Health ~ ,Act, "Tobacco Health a~d ~ ~" Se¢, 2701 of the new ~itle would direct the Sectem~ of Hea~ and Human ~ to establith a Center on Tobacm and ~ within the C~t~s ~or I~ Co~u'ol, Th© Labor Cmnmittee lure stated that the Center should be created out of the exizti~ ~ ¢m SmoMn8 and Health. S. Rep. No. 112, 102d Cong., Ist Sees. 33 (1991). The b'31 would au.~ri~ tl~ Cemer at a ~ of ~ r~'~i~ f~ tl~ ~ ~ - ~v~n CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365549
Page 12: 00003287
The Center would be authorized to dbtn'bute an add/t/onal $50 m~]~on in grant~ to public or private entttie~ to ~ anti-smoking media ~tmpa/gn~ Se~. 2702(2), 2711. TheCem~al.~wouldbere,~on- s~ie for provid/~ informa~on to ~m makers, broadcmt media managers, and others "regard/n~ the role of the media in promoting tobacco me behavior? See.. 2702(3). identify Georse Wa.q~inston or kn~w when our Nation declared • See TobaCCo Control and Marietta_ Hearhm before the :._-_ S~__hcomm- on H_~it_b and the P:nvironme__nt of t_he House Comm- on I ]~ne _r~v and Commerce. I01st C.on~, 2d Sess. 583 (1990) (stalemem of Gera~ ~L Goldhaber, ~ ~eparment of ~ State : Univer~ of ~ew Yo~k (eue~a):~ " Ibid. CONFIDENTIAL: .............. MINNESOTA TOBACCO LITIGATION ~ 365550
Page 13: 00003288
Young people, especJatly, are aware of th~ rfsks aUn'buted m smoking. As the Surgeon General l~s stated, "[b{y ~ time they reach seventh grade., thc vas~ major~ of chilckcn bclievc smoking is dangerous to one's health.''° Of 895 children and adolescents questioned in one recen~ survey, over 98 percent said they believed smoking is harmful and "accura, ely named one or more body pare ,Jma~ are adversely e~ec~d by smok/ng."~ Young people star~ to smola~ not because they are unaware As has been demonstrated repeatedly, the dominant tmquenccs on smoking ~' Smokina and Health: A Re~xn't of the Suraeon GeneraL p. 17-10 (1979). - " Leventhal, et~., "Is the Smoking ~ an 'Informed JAMA. voL 257, pp. 3373-76 . 's See. fag,, Smnlaaa Proration .ace Hcarinas on HjL 1824 before t~hm SU _bc~mm~ oil Hesdtk and the l:.nvironment o~" th_~ HO~t~t~_- Comm. on Enerav and Commerce. 98th Cong., 1st Sess. 53 (1983) (statement and H~-~- ll~velopmen0 (~'I'ne mos~ forceh,l c~-~'mh~um of smoking [by youns people] are parenu, peen, and o~r sa~n~'~; Am~ Woki, National Survey,~ Health Promotion. voL I, no. 1, pp. 17, 21 (May 1986) CWhen young people start smoking, the most/mportant pred/cmr is the smoking behaviotw and smoking-related activities of'sisnificant othm'."); Isohanni, Mon~ncn & Rentakalio, "Determina~ of Teenase Smokin~ wi~ Slv.cia{ R~-r~m~:e m Non-Sun.lard F~,,-,~ ~4rm~{," Addict. (86) 391-398 (i99i). CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION
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When the anti-tobacco lobby compla/m that governmen~ spends "too little" on d~seminating the ant/-smoking message, i¢ convert- iently overlooks the value of the free media that anti-smoking me~ages wh/ch apply to most runn/n$ stor/c~ coverage ~ smok~ has en~yed an er~aord~/run in the media."~ The ant/smoking mcssag~ moreover, is taught to our nation's children at every level in sclmok A 1988 survey that 75 percent had ant/-~rnok/n~ program~ at the elementary ~ooI level, level ~' '~ Me..dia Strateeies for Smokimz Control - Guideline. p. 9 (Jan. 14- ¢/garettes a day~ a great ~ of harm. S. Rep. No. I1Z ~ at & The ~mrce of this statistic is a NIDA ~u'vey in whir.h h~,m school alcohol and hard drup. Far from showin8 that ,-,~-y hish school senion of marijuana, LSD, cocaine, crack and heroin. See National Inst/tut~ on Drug Abt~., Dru~ Use. Dr~_'_n_!dn~. ~nd S_mo_kinw. National Survey Results from I-Iifh SchooL Coil _e~e and Y-oun~ Adult Pcmelatiom 1975-1988. p. 129 (1989). The fiu:t that one-~ird did not pla~e ~ in the ~me cate- ap~te the seriousness of the esserted danSe~s of smokin~ CONFIDENTIAL: M SOTA TOBACCO Lrr GA r[oN TIMN 365552
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It would seem profligate, in the face of the federal budget deficit, for Congress to authorize aa additional $$0 roll!ion to promote a message that Americans young and old alike already understand and media and by the states through the school system. The Labor Committee referred in im report: aa:ompanyins S. 1088 to California's highly publicized anti-smoking media campaign. S. Rep. No. 112, gggi~ at 35. A~ Jacob Stfllmn of Reason nmsazine has figutm do slmwa 14 percent drop in sales in 1989- the year before the cigarette salm tax was increased by 2~0 percent - frvm 10 cents to 35 cents a pack. " Selb,~. "Smoke and ~ on the Ane-Smokin8 Front," ~ .&, AuS. 5, Z991, at AI4, col 3. CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION T~ 365553
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We are concerned, moreover, that S. I088's provision for anti-smoking media campaigns might be construed to a~ "attacU a~ of the kind run by C-~rnia's health department - adverti~.ments that do not tell people about smoki~ and health but ~ply vilify the cigaretm ~ The obvious ~im of there ad~ was to make - WiRiam Van Al~tyn~ of the Duke Unhmhy School of I.zw hm char~ ~ Amendment que~om."'" As he has stated: • ~ se,-vices meant lo dominam oz" ~ the market- ~ " :- :.~ place of ide~ in the United Suture. .. . .~. .~ .~:.. : ,. ,::: federal ta~e~ and. direeti~ large scale, ~..:,., ~:; information campaigm at eve~ level of ~overn- '~ Van Also/he, "A New Fr~ Speech P~lenu Gove~mcn¢ Foundation L~gal ~under). CONFIDENTIAL: TOBACCO LrI GA ON TllVIN 365554
Page 17: 00003292
pertain conc~rne, d with tim First Amendment We a/so view with cot~m tim provision of S. 1088 ~g the Center to provide tram make~ broad~mt media manager, amt other, with "information * * * regarding tim role of the media in promoting tobacco me:' Sec. 2701(3). It it not ~ to guett what the Center would adv~ the media iU "role" should be ~o far a~ totmuxo is concerned. It i, not appropriate for goverm-ma to tu88mt to attire, writen and m suSge*t that me pomayaI~ are more polit/mily "eon'e~ than othet~ ~- anotlmr for government to q~e~n~e what thall be orthodax pOlitics, natiop~t~m; religion, or other mattert of opinion."" {_ State, to enhan~ their effom te e .nfmce etistin$ State lash the utle of tobacco produm to minors withia the State." Sec. 270~(3). Sees. 27L~.2718 would direct the Center to make grimm to States to "Ia, at 2. '* W~t Vir~,,~..$~** Bea_~,~! of EoMmtion v. Barne~ 3I~ US. 624, 09431. CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIM 365555
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" ~ of the/mpec~r General, y~mth Accem to Cim~rette~. CONFIDENTIAL: ~SOTA TOBACCO LITIGATION TIMN 365556
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The model state pmsram called for by S. I088 ~/ mmecexl~. As John Joyce, Execative Direc~ ~ ~ Association, stated last year in a leuer m Senator Kennedy in with S. 1088"s p~r, the program would umsiimte "an improper interference with state political precesses and would set a dangerous precedel~t."m S. 1088 cmtemibly offe~ federal ~ to states in punuiul their own anti-smoking ~ but a close reading of the bitl's "assistant" pm~ns suggests that the Center would strongly the ~onient and stru~re and guide the execution of tilese state Rep. No. 112, ~ at 37-38, 40-41. ~ly, the several state de~ of health would b~ mad~ ~h~ ~ of a plann~ and d/reeled federal ~kin8 pmgiani, To obia/n a Iranl, a ~ would have to desilnai a "lead asen~y" to work in conjunction with the Center. See. 2716(1~ This State Department of HealS, even thou~t the state agents ~spom~lities ,o Letter of John L Jayce, ~ Direci~, M-iqe ~ CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365557
Page 20: 00003295
tobacco products to m~ors in a model sta~ would I~ made a violation of fede~ law. Scc. Z741(aX9). Federal ~~ - inctuc~g civil actions prosr~m is an attempt m bypa~ ~ sta~ lcsill~tiv~ process -- ~ sm~ ~~"~n~~[~]~~ ~~ Sec. 2742(a), (d). ~u~ t~ schcnuc cst~lish~ t~ S, 1088 l~mrs son~ 1088 tl~ remed/al providons of the F'D&C Act is a Proccust/an dev/ce CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365558
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Sees. 27"21 would direct ~h¢ Center to make'granm co public bound to produce confinion and irrational resulm. is me~axt m have enforcement powe~ under the bill sire/far to ~ to the Food and Drug Adminis~ S. Rep. No. 112, ~ at ~cmfiz~ and storage ~ to ml~ mmplm aud to impect This is ¢xmsidexably broader/mpecc/on authority than FDA currently has is "adulteramd." Sec. 2741(a~2)-(4). The bz~l's ~ of'adulterated" quarry o~ such subsmuo~ or additiw i~ ~ur~us m u~a~~ (EmpUm~ add~) or additive" is incmnpmhmm~ol~. cONFIDENTIAL: MINNESOTA TOBACCO LITIGATION - - TIMN 36:~:~;9
Page 22: 00003297
and their ~mi~ies," es~ "groups with the highest prevalence tobacco use." The b/If also would direct the Secreta~ of Educat/on to prov/de "incenl~ve grants" to establish smoke-fi-ee schools. S. 1088, S~c. $. With ~espect, we submit that additional fcdcral spending is not required to stimulate anti-smoking activity in th=c m'cas. ingredients ("tobacco add/tires") and tobacco smoke constimems n/cot/he and carbon monox/de) subsm~n _tIy dupl/cate elistins law. To the serve no demonstrable each tobacco additive used/n all of the toba=o produ~s made by the manor. Sec. 27S1(cX1) would direct th~ ~ to tn'cscn'be "so that the p~li~ ~I be ~ CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365560
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vorings, fragrance.& and colorin~ without specifically namin8 each," Sec. 2751(¢)(2)(A) also would authorize the Secreta~ to restrict or .~ proh~it a tobacco additive if he dete~es that the additive, "either by ~ itself or/n conjun~on w/th row/other addi~/ve, t/gn/fican~ intreat+ the ~;: ...... risk of the product to human health."" ~..~ ~,~, ? ~ Under exist/ng law- the Comprehensive Smoking Educa~/on ,.~i: "-~, ...... ~_ ~. i ~Im S~temry of Health and H,,~n Serv/=~ on a~ annual be~s "a I/st of ~.~ ,: ~ the ingredients added to tobacco in the mantdacture of cigarettes." 15 .... ::~' ~i ~i ~ U~.C. S D35a(a). The list provided to the Secretm7 need not identify the ~:~ a S. 1088 provides for judicial review of such dete, rm,i,',.t+,'.m+, by the ~:; ~,~,~ Secretary but appears to • "]mxinate a stazldard of review that places a ~ ~ meaningful burden ofjtmtifi~tion upon the Secretazy. Sec. 2751(cX2)(B) ~ a tobacco product add/tire by res~ation. The Secretary must pray/de notice and opportunity to comment punuant to the Adm/nJstmtive Proce- dure Act, 5 U~,C. 553, before ~ui~ such a resulation. Judicial review of such a determ/nat~a would be ~-med by See. 409(8) of the FD~C Act (2t 348(8) re rem m of (3) that subsection would not apply. Parasraph (3) provides, through a referen~ to See. 409(0(2) of the FD&C Act (2; U~.C. 348(0(2)~ m-t an evaluation of the entire record * " * and * * * include[s] a statement is based? CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365561
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~ Congre~ cons/tiered the disclosure of c/sarette ingredient information on this bas/s to be adequate to "permit the federal govern- merit to init/ate the tox/cologic research necessary to memm~ any health r/sk posed by ~e add/tion of additives and other ingredients to cigarenes durin8 the manufactur/ng proce~" H.R. Rep. No. 805, 98th Cong., 2d .... i~red/en~s "wlxich in the jud~emen~ Is/el of fl~ Secretary poses a heal~ risk to cigarette smokers." 15 U~.C. S 1335a(b)(1)(B). Each year since on a co~ bin/s, a t~: o~ ~e q~n~'y of each in~r~tie.nt added ~ stated tha~ no additional authority is required at tttis t~e. The available to assist in that review. To date., the Depat~ent has siren no CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION 365562
Page 25: 00003300
turer~ The manu~cmrers rcpea~.cily have informed ~e Secreta~ that promptly, voluntarily and ~thout r©lp~rd to the/r su'/c¢ statutory obl~afions. It would be not only premature but count~cyl'oduc1~e to enact broad new regu/awry author/v/for wh/ch no showin~ of need has Brand form~!~ are highly valuable trade secre~ The tmwun~J navae '~ Sec. ZT~l(b) aufl~or/zes the Secretory to requca--t/nformacion from a menu~acr~er, import~ or purchaser of a tol:mcco produ~ re~ the be ~ to read t~. ~ as ~ ~ m require tobacco produce ~rs to conduct new health stud, s on ~ The Secretory, h~vokin~ such purported authority, wL~t require ~ or prohibitively expemive testing that would e~ ban particular additives. It is unclear, moreover, whether health stud~ submitted m the from disclosure to ~e publJ~ CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION 365563
Page 26: 00003301
CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365564,
Page 27: 00003302
Se~. 2751(a)(1) would make it unlawful for any person to manufacture, import or packaSe any tobacco product tmle~ such person has" provided the Se~'reta~ w/th a complete list of ~sr~ nicotine and ~rbon moncodde ratin~ for each brand. A tobacco pmdu~ would be carbon m~ information as required by the Secretary. Sec. 2753. ~t to a vohmtary a~reemem aud program entered ,/nto with the Federal Trade Commt~a-= the major ~Sarette manufaemre~ already d/sclme_ /n ~heir advert/sing "tar" and hi.fine ra~ngs mr ratin~ On a brand-by-brand bss~ suppI/~d by the at the Commtt~on's reque~as The Tobaem/mtitute Teming Labora- Brown & Williamum Tobac~ Corporation, et aL ~ See. ~ Federal Trade Commmfon, Re~rt of Tar. Nicotine and Carbon Mon~de Content of 475 Varieties of-Domestic Ci~ettes. 56 CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365565
Page 28: 00003303
• Commission, measures the "tar," nicotine and carbon monoxide levels ~i~xettes sold in the United States. The Commission has mid tJ~ House Subco~ on Trampormfion, Tourism, and Hazardous Mater/als tha~ it is sa~-.d that i~s current arrangement with TITL exmbl~ it to ensur~ the ~ of "mr," nicotin~ and carbon monoxic~ T~q~r~s suppli~ by the • ~ manufacturers." Wi~ respect ~o other cons~insenm of tobacco smok~ ,~ ~ ~ a re--mare o~ ~ Oak ~ Na~iona~ Labommr~ (ORNL) m~d • ~.~, ~, same Subco_mmit~ee in 1988, ba~d on rmearch c~~ by ORI~ ~" ~ N/c~ti~e, ,~rc~r~_ m; H~'~rin~ he, re the Subcomm. on Transvormtion. Tourism. and l'~rdous M~ter/a]s of the House Com. on F~deral Trade Commas/on); L~ at 10-1~, 47 (~m~ny of William C. Ma~21eod, Director, Bureau of Consumer ~ FTC); ~ at ~ 47 (tc~t/mcny cf Daniel Oliver, C'~n:--~. ~ • v Clam,-ties - Adver~isLq~- Testing. and Lia~ Hearimm on H.R. 4~43 before the Subeomm. on-Tr~ __~_ tio~ To,,,~m- and I4w,~,d~us Materials of the House Com. on Ener~__ and C0p~merce. 100th Cong., 2d Sess. 204 (1988) (statement of Michael D. Guerin). CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIM~ 365566
Page 29: 00003304
There/s no reason to require further disclosure of tobacco smoke constituents or to shift responsibility for overseeing such disclosure from the Federal Trade Commi~_tion to a new federal agency. ADDICTION WARNING See. 3(b) of the bill would replace the existing carbon monoxide warning with an addiction warning. Mr. Chairman, this imue was the subject of a hearing/n 1988 before the House StliN:ommittee on Health and the Environment. At that hearing - a~ at lest year's heariv~ on S. 1883 and HR. $041 - we msl~ed agaim¢ an addictkm warning on the 8round that callins c/garet~e smok/ng an addict/on triv~_ the undermines efforts to combat drug abuse. In addition, we noted ttmt the Such a cla/m deHe~ all logic when, acmrding t~ the former Surg~oa Oez~r'~ nearly bail of atl Am~ricam ~ who ever smoked have m Health C#~tlse~ ence of Sl~okina -- Nicotilte Addictiom Hearing_ before the Subcomm- on Health a_n_d_~_the Htwironm~t of the House Con,,~- on Enemy ~__.d Co~m__.r~ ZOOth Con~ 2d ~ 299 (1988); Tobacco Produc~ufation and Health Protection Azt of 1990:. Hearin~ ~fortt th~ ._~.~t_~ Comm. Oil I~hor and Hutrmn 2d Sere. 79 (1990); Tobacco Control aBd Market~_ Hearin~ before the Subcomm- Oil Health and the Environment of the House .Comm. on Ener~ and Commerce. 101st Cong., 2d Sere. 486 (1990). CONFmENalAL: TIMN 365567 " " MINNESOTA TOBACCO LITIGATION
Page 30: 00003305
quit, ~" and most of the 41 m~l~a smokers who quit did so w/thout ~,istaace.~ Irm~ally, ~e pres~¢e of an ad~on waraing could serve to discourage some smokers from quitt~g - ~elling them,/n effect, 0~a~ ~y may hOe ~ ~apable of smppi~ smoking. smoking is addictive. AX ~ however, it emerl~d that tl~ responm~ol¢ ~ that the word has no precise scientist or even ~ Redudnu ~he Health Comeuuen~ of S,,,o~¢_ A Re~rt of ~e • o The Health C.,omeauences of Smokinu - Nicotine Addiction: A Renort of the Surgeon General, Ix. 466 (1988).- See also ~ at $77, $80-81 (n nOs q u ns • * Liston, Vol. 70, pp. 10631-1064L Dr. ~ L~mn, ~ Assistnnt Depmy ~ in ~ of the Heal~ Prou~m Bmu~ o£ National had I~en expressed by Dr. Cook, tic Chief of th~ Drug Direc~ra~ Health and Welfare. CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365568
Page 31: 00003306
o~ For these reasons, and the reasons d~xmsed by Dr. ~ .~ Theodore H. Blau in his written statement today, and in his statement to '::" ~* :~ the 198S House Hearing. ~. ..... ~.~.~ . o Act to appear on the front aud back panels and "be in a size whir.h is not ~ ~ l~s than 20 pm'ce~oftl~side onwhich th~ lab~! is place~" The letters no~ a= bm gives ~ Secreu~ auamr~ to pmmu~= resu~om implementing ~he new warning label ~ See Suc. 2743. Cit/ng *" 1988 I'Iou.~ ~ ~ no~ 28~ at 299.339. ~OTA TOBACCO LITIGATION ___ TIM~ 365569 .....
Page 32: 00003307
~ml~., (scar~~ s~J h ~ tho~ set ~o~h in l~st y~r's Wa~mmn b~ (I-LR~ ~~~/ctters on a bla~k background or black l~tters on a | whi~ ~'red lct~n f~ the wind ~VARNING; h~y enc|os~ng [h~ ]abe] sm~qz~.zlt, ~ so fort~ ~ Mr. ~ th~ propased warn/n~ Eormat r~qu/r©men~s ..... ~" person's dec~on "to smoke or not to smoke" is an imrormed one.~' As .~ . ~. ~ .~ d/scussed earlier, ft is too late in the day to sul~e~t that the new Eormat ~. i" i~ ~:.~ :~!. .... ~// ~ i *" S. 1088 also would permit the Se~tary to require thaz "tar," ~ ~" ~ causi~ smoken to i~mre it alL" Comurehens/ve Smoldn~ F_~ucat~on A¢~;~ ~ ~ He.ar~no~ on H.R. 5653 and 49'37 befo~ the Subcnmm_ O~ He41]th nod the ~ ~ ~o~me~ of the House Comm. on F-he_ _~v_ and C_nmm __m~_ 97th ~ 2d Se~ 355 (1982) (statement of Edward A. Hen'/San, • - See Federa~ C~te Labe~ and ~ U.~.C. S 1331(1); S. Rep. No. 195, 89th Con~ l~t Se~ 4 (1965); Rep. No. 289, 91st Con~ l~t ~ 19 (1969) (add/fio~ ~ c~ R~, ~ ~ smt~l ~ t~ purpo~ o~ the leg~la~ion w~ m "provid~ ~ American pubEc wi~ mor~ i~'ommfion abom w~ttm- or no~ t~ ~ok~" I2~ Con~. ~ $:1~l (daily ~ Ma~_h 11, CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365570
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. smoking..By pre~g a format intended to shock, S. 1088 seek= not to enable people to make an "infmmed" choice but to indu~ peop~ to make the ¢hoi¢= that tl~ bill's spomors deem to be "correct." Mr. Cha/rman, the proposed waraing format not only ~s ha~ made clear that the gov~rm~nt ~ regt~te ]abe]~ ~ adverti=~ o~lly as n~ to prm~at the/r beL~g decept/ve.== As the Ninth ~ ~tated in an opin/on ~ tl~a Jud~ ~ M. ~, "th=r¢/= no dccept/on * * * unless the public hokls a belk~ contrary to matcdal =" See. ~,, V'u~_'n~ $~ Board of Ph~maev v. Comua~r Couec¢ ~c., 4Z~ US. 748, 771 ~.4 (1g'/6); u.s. ~.g~, 2o2.~ Ossz); B=~v. S~ Bar. 433 us. 350, 3s.s (z977). "A remedy ~or decept/ve adve~/ng wh/ch/s broad~ than b ~ to prevent futm~ cl~c~ption or corr~--t pa~ de.~tio~ b impecm~s undm" th© F'c~t Amendm~m? Encvclooedia Britann/~ Inc. v. FTC 605 F.2d ][~J~=.Q~I~ v. Frc 542 F.2d 611, 61820 (3d Cir. 1976~ ¢Rrr- dmdcd. , 430 U,~. ~ (l~e~/, -" "" ~ v. Simeon Man _~ement Com., 532 F.2d 708, 716 (9th Cir. CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION .... TIMN 365571
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STATE AND LOCa~ RF..GUI..ATION OF CIG~ AD~G AND PROMOTION Se~ 2758 of the new title created by~ 10~ purports to advert/sing of tobacco ~" a~ follows: A~ " * " or d~s Compt~hemiw SmoI~le~ Tobacco Health Education Act * * * shall prm~nt any Smm or local gov~rume~ from of mbac sampling)) on the placement or location of produ~s undm" the (xmtml of Siam or within the geograph/~ area ~)verned by the applicable State or ~ government, to the At bast, this ~m~t of a~ to sta~ and local j~Jsdictions local adven/s~ requ~m~ms/f nat ou~,/ght ba~. tnd(~l, ~ cou~ be CONFIDENTIAL: , MINNESOTA TOBACCO LITIGATION TIMN 365572
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~ed to a retail establbhment advert~ug the tobacco product~ offered [ha caref~lly worded 1= r~ ~na~r Kcnnedy, American Civil Lfl~enies Un/oa stated that it had no civ/l h'oert/es ~/ "~ objcct~o~ to "the language" of S. 1088. See ~May 16, 1991). It b more chart foreseeable, however, that th© la~gua~ already hav~ attempt~ to promote res~ on zhe "p~t or locat/on" of c~are~ b/gboard advenb/~/n a number of szat~ and local jur~li~ion~ that would amou~ to ~ ouzri~t owned property in any residentis~area. Some would apply to outdoor advertisin~ ne~ schook only;, o~hem wouki apply, in varlou~ combination, ~ o~door adven~ near schools, chu~che~ ~~ hospitals~ CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION 365573
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enacted, effom would b~ mad~ to ~x~¢nd ~h~m - ~o mm 1,0~foo~ proln~o/~ons into 2,0(~foot prohibitions, 1/~.m~ prohibitions into on~- mile pmlm'oitiom, and t~ e~mnd inem3mbly the l~t c~ places nea~ which outdoor aa~r~in~ for tobacco produ~ wouki be a~r~ed only where no one could see it. thnt lim~atfon ~s q~s~onable a tm~ Th~ Labor C~~'s mpon su88ems that See. 2758 would allow state and local ~ to regulate and local jurisd~ons might do in ~he namu of regulating "the ~ or number of billboa~ and outdoor s/gin." ~ at4$.~° .e The Labor C~mmittee report does not state that state and local authorities may not directly or ~ ban mbacm pmdu~ adveresing ender the authe~ty ~ conferred by See. 27.~8. h me~ely states th~ the Labor Committee does not ~ to eIl~3tita~ slate aIId local jut~iiceom to eliminate outdoor adve,-es~ and does not expect 2758 to rmult in the *!~m~ation of all tobacco pmdu~ ~ or to _ CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365574
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( " Tobacco Issues, Institu~ of Politics, Harvard Un/vers/ty, April 27, • 1983, Tr. 8-9. CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION - TIMN 365575
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valence of smok~ns/s taken as a measure of "vulne.,ab~[ty~ to c/~u-ett~ advcrl~s/ng howcver~ then Black and H~span/c you~ are amon~ the '~dnerable~ in our society. ~tm fast month, the Centers for Disease Contxol reported that the prevalcnc~ of ~requent tobacco use mnong wh/t~ students (15.9 percent) was approxima~ly sev~ times that o~ Black students (2.3 pcrcenQ and a~tely twice that among Hispanic (7.4 percent) .. Cong~rmat/on that b~nn~ng ~garcms advertising would not reduce smok/ng prevalence among young pe~pl~ has been ~d again • , t~ - United Sm~, betw~-n 1976 ~nd 1989. The rmearcbars found that, after Native as low. The resm.-chers suggested that these black/white differences for wh/tm in th~s group t~-m~i-ed essent~ily unchanged while ratm have Ethnic DiHerenmm in Smoking Drinking and lllkit Drug Use 1991, voL 8I, no. 3, p. 372. CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365576
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1989 had found that a ~!ig~r~ pm'c~ntage of 14-18 yea~-olds smoked ~ in ~989 than wlien the adwrfisinS ban went into effect. "~ The study just publisl~ this spring in the F'umish Mcclical .C-aze~l~ r~ported "a .slier increase" in smoking among adult mm~ and wom~n (a~m I.~4) between 1988 and Ig00.~' Th~ study found that ~ smoking among adult men i~c~e~.d fi'om 3~ pe~:ent in 1988 to 36 percent ~ 1990, and da~ smoldng .~,ong adult wom~n in~.d from ~0 percemt m 21 ~t in ~ ~ pefi~L The autl~ smt~ flint smokin~ ~ in Ffnl~d start~ to riseq and on tl~ basis of tl~ situation o~ tl~ early 1990's, smoking dora uot appear m be decw.as~ at th~ momm~" M., and Karmnen, S. ~.oun~ Pe~_ le and Sn~0kin~_ 1973-1989. Helsini~: University of Helsinki, Department of Public Health S~ienee, Publication 2/1989, 1989. on A~mdm Tmva,-d Smoking in Finland," Suom~ I.,aaka~ell$i. 46, 1991/8: 721-724. CONFIDENTIAL: " MINNESOTA TOBACCO LITIGATION TIMN 365577 ........
Page 40: 00003315
In Norway, tobacco adver~in8 was b~n_e~d in I~5. But a~8 to a ~ ~ ~ ~ Jo~ of ~e No~ M~ r~ed ~ ~~ ~ ~ (38 ~t) ~ 1~9 (36 ~).~ ~ ~ a~on o~ smo~g ~ ~ Nosy ~ ~ ~ U~ S~ ~ ~t B~ ~n 1~ ~ 1~, ~o~8 ~ ~" ~ ~ ~ Nosy ~~ ~8 ~ ~ (~ ~.7 ~nt m 33~ ~ ~ u~ ~e~ But h~ sutnequent ~pondence with Dr. Bjartveit in the same journal: 1990, 18(110): 239.q-8; 1990, 19(110): 2567; 1990, 20(110): 2689-90 [including CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TININ 365578
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{aplauatiom l~nd no suptxn't to si~c~ it is ~nm, ally older ~ Queb~Sup~orCo~sa~dofth~] MINNESOTA TOBACCO L~IGA~ON . T~ 36~579
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the TSB Report, as an extrinsi~ document, is of no probative value."'* The C~ebe~ Seperk~ Court invalidated the Canad~ ~ ban as violative of Canada's version of the Fn~t Amendment. It did so, among other reason& because the government failed to establish that the ban was likely to reduce consumption. Adverting b not l~mnful, Mr. ~ As Jtm~z Jenn- ~ 2757(b) specifies that nothing in the new title of the '?~Pub~¢ Heaah Serv~e Act created by S. 1088, ~ no~n~ ~n ~ Federa~ ::ii~igarette Labeling and Advertising A~t or the Comprehensive Smoking .°Education Act of 1984, -.~h~n be in~ to relieve any person from ~ .~.'.~bility at ~ommon law or under State suttutory law to any other pencm." ~e stmn~ oppme tuis pm~si~n of ee b~ ~'* ~IR-MacDonald Inc. v. Attorney General of Canada. No. 500-05- a~755-SS3 (Quebe~ Super. Ct, J~ ~ ~99~), ~ muatat~ o~ CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365580
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under a state's tort law. ~ is required to protect the p~lic health."'~ Hc s~ct~ and wc decided in hundreds and even thowan~ of t/ally rebalance Congress' express Icommend m your spa~ attm:~tlon, in this rellsrd, th+ ~ ~ny Sul~:omm~'~ on Tr~mportat/on, Tour/s~ and H~lous Ma~'iais in "* 1988 Hous~ Hea~ suom ~om 27, at 2gL Id. ~t 374. CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 365581
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CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION . _. TIMN 365582 I I I1 1 I

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