Abstract
Thirty-six page Tobacco Institute document entitled: "Public Affairs Management Plan Progress Report, November, 1988." Contains progress reports from twelve TI departments for the month, goals for next month, and YTD budget and expense reports. Advises of TI's efforts regarding excise tax issues, including responses to the public hearing held by the National Economic Commission, and completion of mailings to visitors at the summer's AAM state fair booth. Itemizes progress implementing the comprehensive public smoking program, including indoor air quality, litigation programs, and the corporate/smoker assistance program. Reports progress on airlines smoking matters, encompassing DOT/FAA-related initiatives, production of a "smoker flight guide," the challenge to Northwest Airlines' smoking ban, and contacts with airline consumer groups. Relates advertising activities, separation with NASBE affiliation, and preparation for future legislative hearings. Informs of actions taken regarding fire safety issues, social cost issues, the launch of the Great American Welcome, and the response of TI to the 12th Annual Great American Smokeout and the 25th Annual Surgeon General's Report. Itemizes activities of Production Services, the Information Center, and Special Projects.
Fields
- Notes
(indexer.indexer_email WAS INVALID IN OLD DATABASE: SCM)
- Company
- TI
- Keyword
- Surgeon General's Report
- Named Organization
- AAK Reporter
- Air Transport Association
- Alvin Ailey Dance Group
- American Advertising Magazine
- American Agriculture Movement
- American Civil Liberties Union
- American Federation of Teachers Local #243
- Atlanta Journal & Constitution
- Aviation Research & Analysis
- Aviation Safety and Health Association
- Bestype Consulting Corporation
- Bureau of National Affairs
- Cincinnati Advertising Club
- Coalition of Labor Union Women
- Committee for Affordable Sports and Entertainment
- Dallas Morning News
- Department of Transportation
- Detroit Free-Press
- ENV Services, Inc.
- Federal Aviation Administration
- Financial News Network
- Firemen's Legislative Council of Pennsylvania
- Florida Restaurant Association
- Fortune 1000 Corporations
- Gannett News Service
- Great Lakes Division of the International Association of Fire Chiefs
- Illinois Fire Inspectors Association
- Interagency Committee on Smoking and Health
- Kentucky Chamber of Commerce
- Keystone State Fire Chiefs Association
- Los Angeles Times
- Maryland Hotel and Motel Association
- Maryland Restaurant Association
- Miami Herald
- Mid-Atlantic Food & Lodging Expo
- Mid-Atlantic Food Dealers
- National Association of State Boards of Education
- National Cancer Institute
- National Economic Commission
- National Energy Management Institute
- National Fire Protection Association
- National Online Conference
- National Tobacco Council
- National Volunteer Fire Council
- New Hampshire Hospitality Association
- New York Times
- Northwest Airlines
- Peat Xarwick
- Pennsylvania State Fire Fighters Association
- Philadelphia Inquirer
- Pittsburgh Press
- Prince George's County Fire Department
- Restaurant Association of Maryland
- Seattle Times
- Smoking and the State Magazine
- Southern Economic Association
- Tennessee Restaurant Association
- The Tobacco Observer
- Tobacco Institute
- Tobacco Institute Labor Management Committee
- TriData Corporation
- Tulsa Tribune
- USA Today Magazine
- Washington Legal Foundation
- Washington Post
- Winston-Salem Journal
- Wisconsin Innkeepers Association Monthly
- Named Person
- Anderson, A.
- Boucher
- Bush, G. W. (Pres)
- Davidson, J. A.
- Duffin, Anne Hetfield (TI Vice President, Special Projects Director)
Helped set up the Institute's "Helping Youth Decide" PR program; sought groups of educators to endorse the program to help bolster the program's crediblity with legislators.
- Dukakis
- Fox, J.
- Gore
- Jadlow
- James, P.
- Koop, C. E.
- Kustra, R. (Sen)
- Moakley J. (Rep)
- Peterson, J.
- Robertson, G.
- Rusk, J.
- Tollison, R. (Prof)
- Wagner, R. (Prof)
- Weeks, D. (Dr)
- Author
- Bruce, J.
- Cannell, A.
- D., T. H.
- Dawson [Moran], Brennan M. (TI Senior VP (known as Brennan Moran 1982-87))
Tobacco Institute Senior Vice President.
- Duffin, Anne Hetfield (TI Vice President, Special Projects Director)
Helped set up the Institute's "Helping Youth Decide" PR program; sought groups of educators to endorse the program to help bolster the program's crediblity with legislators.
- Fernicola, R.
- Hrycaj, C.
- Lyons, J.
- Panzer, Frederick (TI VP of Issues Management c. 1988)
Vice president of The Tobacco Institute, early 1970's
- Picciano, L.
- Ransome, S.
- Schoonmaker, D.
- Stuntz, Susan M. (TI Issues Management Director, VP)
Helped organize a program to create a backlash against the insurance industry after they instituted non-smoker discounts for policy holders.
- Thomas, K.
- Type
- REPORT
- Subject
- Administrators
- Advertising Campaigns
- Advertising Regulations
- Advocacy Groups
- Airline Smoking Ban
- Budgets
- clean indoor air
- Coalitions
- Conferences
- Consumer Markets
- Corporate Marketing Strategies
- Economic Costs
- Expenditures
- Federal Level
- Industry Sponsored Prevention Programs
- industry sponsored research
- Industry Strategies
- legislation
- lobbying
- Production
- public health policy
- State Level
- Taxes
- Tobacco Farmers
- Workers
- Activist Strategies
Document Images
Page 1: 00002915
PUBLIC AFFAIRS
MANAGEMENT PLAN PROGRESS REPORT
November 1988
CONFIDENTIAL:
MINNESOTA TOBACCO LITIGATION TIMN 345630
Page 2: 00002916
TABLE OF CONTENTS
Excise Tax Issue
D. Schoonmaker, C. Hrycaj ....................................
Public Smoking Issue
J. Lyons, S. Ransome, K. Thomas ..............................
2
Scientific Affairs
TBD '
3
Airline Issue
J. Lyons .....................................................
4
Advertising Issue
F. Panzer, J. Bruce ..........................................
5
Accidental Fire Issue
S. Stuntz, K. Fernicola .......................................
Social Cost
D. Schoonmaker C. Hrycaj .....................................
7
media Relations
B. Dawson .....................................................
8
General Coalitions
S. Stuntz ....................................................
9
Production Services
A. Cannell ...................................................
10
Information Center
L. Picciano ..................................................
11
Special Projects
A. Duffin .....................................................
12
CONFIDENTIAL:
MINNESOTA TOBACCO LITIGATION
TIMN 345631

Page 3: 00002917
EXCISE TA~ ISSUE
Primary Responsibility: Debbie Schoonmaker
Carol Hrycaj
Overview
The National Economic Commission (NEC) held two days of public
hearings in November. Several allies presented testimony in
opposition to excise taxes.
we completed an inltial mailing to visitors at this summer's
state fair booths sponsored by the American Agriculture Movement
(AAM). Pre-event promotion for next month's deficit-reduction
conference is underway.
Highlights
The NEC announced that it would not have its deficit-reduction
recommendations ready by its self-imposed December 21 deadline.
Instead, the Commission says it intends to report on March i,
1989.
During November, the NEC held two public hearings. Anti-excise
tax arguments were presented by a host of interests, including
Members groups, of Congress, economists and business, labor and consumer
At our request, consultants visited the NEC's headquarters and
provided us with a substantive analysis of the written comments
submitted to the Commission.
We drafted a response strategy to both the NEC's recommendations
and the probable discussion of taxes in the 101st Congress. We
met with consultants to address the need for preliminary research
on the public's perception of the federal deficit and revenue-
.
raising options
AS we reported last month, the AAM state fairs yielded a list of
signatures from farmers and non-farmers who oppose excise taxes.
This month, we completed the first in a series of mailings to the
list. In addition, we reviewed and commented on an excise tax
article that will appear in an upcoming edition of the AAM
Reporter.
Promotion of the December deficit-reductlon conference got
underway this month with the production of an announcement •
brochure.. The announcement/invitation was sent to ~a targeted
list of potential attendees.
CONFIDENTIAL: TIMN 345632
I~NI~SOTA TOBACCO LITIGATION

Page 4: 00002918
Two third-party groups met with us to discuss proposals to
conduct research on the distributional effects of excise taxes on
their constituents.
In preparation for The Institute's response to the January
Surgeon General's Report, we supplied consultants with background
information on the tax and social costs issues. In addition, we
furnished Anne Duffin with general background information on
anti-smoking groups and programs.
Next month is the "year in review" issue of The Tobacco Observer.
We supplied information on excise taxes and ~ticipated""ifi the
draft review process.
Promotion of the consulting economists' tax-related papers --
offered at the Western, Atlantic and Southern Economic
Associations annual meetings -- is under consideration. We met
with Media Relations to discuss options.
Working with State Activities, we responded to several letters
from California residents concerned about the Prop. 99 decision.
The excise tax topic brochure is in production. The publication
will be ready for distribution in late December or early January.
Next Month's Goals
Hold deficit-reduction conference
Conduct prellminary research under NEC response plan
CONFIDENTIAL:
MINNESOTA TOBACCO LITIGATION
TIMN 345633

Page 5: 00002919
CONFIDENTIAL:
MINNESOTA TOBACCO LITIGATION
Public Relations Division Variance Analy.sis
~.xcise Taxes
Cost Center Name
] 505 November
Debbie Schoonmaker
Cost "Center Number Month
Cost Center Manager
Projected
Amt
Amount Over
(Under)
Account#/ Year-to-date gear-to-date Over (~Jnder) Budget at
Explanation
Description Expenses Budget Budget Dec. 31,
1988
4801/Books 494 0 494
494 Not a budgeted item
Subscription
5201/Repro. 109,084 192,500 (85,416)
(60,000) Topic brochure expenses
Print ~
pending
Drftng
6201/Advrt 0 458,333 (458,333)
(500,000) No advertising expected
Space
Yromo
7301/Prof. 546,400 540,833 5,566 S0,000
NEC related activ~ti.es
Fees
will increase year end
COSTS,
~ 7501/ 388,504 644,417 (255,913)
0 Coalition groups
Support Tob
increasing visibility
~ Other Org,
on deficit-reduction
and tax matters
~ TOTALS 1 044,482 1,856,085 (791 602) (509,506)
Page 6: 00002920
PUBLIC SMOKING ISSUE
Primary Responsibility: John Lyons
Sharon Ransome
Kay Thomas
Ore rvi ew
In November we continued to make progress implementing the
comprehensive public smoking program. In light of budgetary
concerns raised by the Communications Committee, we deferred
certain activities, particularly those related to the conflict
resolution and smokers' rights programs.
~ndoor Air Ouality
Five new scientific witnesses completed media training during
November. We arranged a December briefing on tobacco product
liability issues for the new experts. The briefing will be held
in Washington, D.C. To complete their training, the witnesses
will observe testimony at two hear'ings on smoking restriction
legislation, one scheduled for mid-December and one for early
January.
We conducted focus panel testing in Boston and Atlanta on three
indoor air quality ads and reported results to the Communications
Committee.
Contract negotiations with ENV Services, Inc were completed. We
began preparations for sample testing at several locations. We
also began work on a guide for field staff outlining ENV's
capabilities and proper use of ENV's briefcase testing service.
The Tobacco Institute Labor Management Committee (LMC) began
production of its revised indoor air quality labor kit and
finished revising the indoor air quality video.
LMC representatives met with members of the indoor
air quality
committee of the American Federation of Teachers
Local #243 in
Madison, Wisconsin, to discuss indoor air quality
problems at a
local facility. The teachers' committee
subsequently requested
an in-depth air quality study.
LMC representatives also conducted an indoor air quality
presentation at the Coalition of Labor Union Women (CLUW)
convention in Seattle. The union unanimously approved a
clean indoor air resolution.
CONnDENTIAL: TIMN 345635
MINNESOTA TOBACCO LITIGATION

Page 7: 00002921
Public Smoking - November Report
Page Two
The Labor Management Committee continues to work on an indoor air
quality conference for government employees, currently scheduled
for January. A survey of data on indoor air quality in federal
buildings will be presented, along with case histories of
buildings with indoor air quality problems.
The National Energy Management Institute (NEMI) began work on its
third newsletter, scheduled for publication in late January.
NEMI also completed drafts of a contractor training manual and
video. Revisions are expected in December.
Staff attended the Bureau of National Affairs' indoor air quality
symposium. A report on the conference was distributed.
;.~:.~ John Fox conducted his third "Breakfast Briefing" on November 15
~, in Cleveland Thirty-eight attorneys and human resource managers
participated in the seminar on Workplace smoking, sexual
harassment and affirmative action Fox's media tour was rather
disappointing; only two radio stations interviewed him.
Fox's next "Breakfast Briefing" will take place December 6 in
Seattle. A turnout comparable to Cleveland is expected.
On November 18, Fox successfully debated Illinois State Senator
Richard Kustra in Chicago on workplace smoking issues. Kustra,
a long-time proponent of statewide workplace smoking legislation
tried to position himself as a friend of the business community,
but Fox pointed out that such legislation is an unnecessary,
impractical and burdensome government intrusion in the workplace.
The breakfast debate was attended by approximately 45 members of
MIMA The Management Association, sponsor of the event.
We interviewed Fox's partner Phyllis James, who has agreed to
conduct briefings of black and women's bar association officials.
James' activity will begin in earnest in January.
Corporate/Smoker Assistance Pro@ram
On November 3, the Washington Legal Foundation released its
report on personnel policies, including workplace smoking
policies, in Fortune I000 companies. The survey concluded that
human resource managers are primarily concerned with maintaining
a competent, contented workforce, and that such "headline" issues
as workplace smoking and parental leave rank at the bottom of the
list of employer and employee concerns.
We met with Bestype Consulting Corporation to continue
preparations for its January workplace issues seminar. We also
finalized a contractual relationship with Bestype and began work
on a workplace .smoking topic brochure as well as a corporate
brochure. ~
CONFIDENTIAL:
MINNESOTA TOBACCO LITIGATION TIMN 345636

Page 8: 00002922
Public Smoking - November Report
Page Three
In November we received and filled approximately 150 requests for
information/assistance concerning workplace smoking issues. We
also began work on the third quarter corporate workplace
management report; we expect to complete it before the holidays.
We completed the Maine employers' workplace smoking guide and
began work on the New Hampshire brochure. We also made progress
on a similar brochure for the Kentucky Chamber of Commerce.
Smokers as Customers
At the end of the month, we participated in the Mid-Atlantic Food
& Lodging Expo in Baltimore. The exposition was jointly
sponsored by the Maryland Hotel and Motel Association and the
Restaurant Association of Maryland. Our hospitality exhibit was
well received.
we placed hospitality ads in several Region I trade journals and
in Inn Touch, the Wisconsin Innkeepers Association monthly.
We began production of the abridged "Open Door to Hospitality"
brochure. We will distribute the brochure at trade shows and
through direct mail beginning in December.
Conflict Resolution Pro@ram
Activity on this program is on hold indefinitely.
Smokers' Rights Groups
Activity on this program is on hold indeflnitely.
Next Month's Goals
Finalize Bestype's 1989 seminar schedule.
Commence expanded ETS/IAQ briefings.
CONFIDENTIAL: -
UTm TIO TIM_N 345637

Page 9: 00002923
~lic Relations Division Variance Analygis
Public Smoking
Cost Center ~ame
13 0 9 November
TBD
:Cost "Center N~er Month
Cost Center Manager
Projected ~t
~ ~ount
Over (Under)
~ Account#/ Year-to-date Year-to-date. Over (Under)
Budget at E~lanation
Description E~enses Budget Budget
Dec. 31, 1988
5 ~01/PostaE£ 68.7 ~0. ~ 28.3
50.0 Resource Euide mailinEs
~ Delivery
have been more ex-
pensive.
5201/Repro. 28~. 8 790.0 (505.2)
(600.0) Several CPSP proErams
Prin~in~ ~ D ~af~in~
on hold.
~201/Adver~. 779.7 ~,i15.8 (3,536.1)
(3,500.0) Co~. Co~. has refused
~pace & Pro~ ~
~o approve adver~isinE.
~501/Profess 1,539.9 2,077.8 (537.9)
(550.0) Delay in iden~ifyinE
~ees
s~a~e and local consul-
~anEs has reduced costs.
~501/Supr~. 2~8.0 1,139.2 (891.2)
(I,000.0) Some NEM~ activity on
'0b. and O~h ~r Or~s.
hold.
~O30/Compu~e~" 5.6 0 5.6
5.6 UnbudEe~ed i~em.
TOT~S 2,926.9 8,163 3 (5,2~6.~)
(5
•
,
Page 10: 00002924
Scientific Affairs
Cost Center Name
1302 November
TBD
CostCenter Number Month
Cost Center Manager
Projeoted Amt
Amount
Over (Under)
Ao=ount|/ Year-to-date Year-to-date Over (Under}
Budget at Explanation
Desoription Expenses Budget Budget
Dec. 31, 1988
5801/Legal 43.5 91.7 (48.2)
(50.0) C&B involvement less
Fees '
than in 1987.
7301/Profess 887.7 2,641.7 (1,754.0)
(2,000.0) Legislative activity
Fees
down.
TOTALS 931.8 2,733.4 (1,801.5)
(2,050.0)