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[Memo From S. Chilcote Sharing Response to Public Health Service Pamphlet on Smoking Addiction With Industry Executives]

Date: 07 Mar 1983
Length: 3 pages
311415-311417
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bliley_ti 00002702-00002704

Abstract

Memorandum from S. Chilcote regarding Tobacco Institute response to the "text of a new Public Health Service pamphlet regarding cigarettes as being addictive and worse than alcohol and hard drugs," released to the media by the Office on Smoking and Health. States release received substantial publicity. Informs that "our staff is 'drilling' media with the following information which we prepared this morning, and which is also in the hands of our legislative representatives," and includes said document (CIGARETTES ARE WORSE THAN HEROIN? REALLY?). Indicates memorandum has been cleared by Shook, Hardy, & Bacon.

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Company
TI
Type
MEMO
Named Organization
American Cancer Society
American Psychological Association
American Psychological Foundation
Brown & Williamson
Federal Trade Commission
GrandMet U.S.A.
Liggett & Myers
Lorillard
National Institute on Drug Institute
Office on Smoking and Health
Phillip Morris
R.J. Reynolds
Tobacco Institute
Author
Chilcote, Samuel D., Jr. (TI President (1981-1997))
Chilcote has knowledge of The Tobacco Institute's and the tobacco industry's participation in public fraud and disinformation relative to health hazards of tobacco use, in the manipulation of nicotine in tobacco products and in marketing of tobacco products to children.
Named Person
Blau, T. (Dr.)
East (Sen.)
Lipton, M.
Pollin, W.
Schacter, S. (Dr.)
Recipient
Judge, Curtis H. (RJR Bd of Direct. '67-69, VP Mrkting '68; CEO of Lorillard)
Curtis H. Judge served on the RJR Board of Directors from 1967-1969, Vice President of Marketing in 1968, and on the Advertising Committee. (Source: RJR Who's Who NMLRP)Also, CTR director, President of Lorrillard during 1970s-1980s.
Pepples, Ernest, J.D. (BW General Counsel and Sr. VP)
Seidensticker, R. B.
Stevens, Arthur Joseph (LOR Sr. VP '89-95 and TI Communications)
Served on Lorillard Board of Directors 1985-92, was Senior Vice President from 1989 to 1995, served as General Counsel for Lorillard '93-95. Served on Tobacco Institute Communications Committee.
Tucker, C. A.
Bowling, J. C.
Cullman, H.
Dey, K.V.R. (Jr.)
Horrigan, E. A. (Jr.)
Hughes, Ivor Wallace, Dr. (CEO Brown & Williamson, TI Executive Committee)
Ivor Wallace Hughes was The Chief Executive Officer of Brown & Williamson Tobacco Company in 1983, also served on the Tobacco Institute Executive Committee in 1983 and was CTR Director 1/28/83.
Keyword
Cooperation (Btwn. Companies)
Surgeon General's Report
Subject
Alcoholic Beverages
Cessation
Cigarettes
Drugs
Federal Level
Government Agencies
Health Advocacy Groups
industry response
Industry Strategies
legislation
lobbying
mass media
nicotine
Political Influence
Publications
withdrawal
addiction

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ISHB cleared this ~or WK 3/7/83-] March 7, 1983 MEMORANDUM TO: Curtis H. Judge (Lorillard), Arthur J.•Stevens (Lorillard), James C. Bowling (Philip Morris), Hugh Cullman (Philip Morris), K.v.R. Dey, Jr. (Liggett & Myers), Edward A. Horrigan, Jr. (R. J. Reynolds), I. W. Hughes (Brown & Williamson), Ernest Pepples (Brown & Williamson), Robert B. Seidensticker (GrandMet U.S.A.), and Charles A. Tucker (R. J. Reynolds) FROM: SAMUEL D. CHILCOTE, JR. Over the weekend the Office on Smoking and Health gave media a typed document which they said is the text of a new Public Health Service pamphlet regarding cigarettes as being addictive and worse than alcohol and hard drugs. Resulting publicity has been substantial.~ Our staff is "drilling" media with the following information which we prepared this morning, and which is also in the hands of our legislative representatives. Our statement follows for your information: CIGARETTES WORSE THAN HEROIN? REALLY? "It was selected because it's sort of a dirty word." So stated Morris Lipton, one of 17 scientists who wrote the National Institute on Drug Abuse review which is the basis for the government tract released March 7 Lipton thus explained the NIDA group's 1979 conclusion that cigarettes are addictive. "It was published as a dirty trick." That was the conclusion of The Tobacco Institute after a government agency distributed typewritten copies of a reworking of the old claim two days in advance of a Congressional hearing on legislation to change the cigarette warning. A pamphlet, claimed to be the basis for the release, has not been printed. The record of testimony on similar legislation last year shows little support and substantial refutation of the addiction claim. The first Surgeon General's report on smoking and health, in 1964, said the practice of "smoking should be labeled habituation to distinguish it clearly from addiction." Thirteen years later the director of the government's CONFIDENTIAL: MINNESOTA 'tObACCO LITIGATION TIMN 311415
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Office on Smoking and Health said that "the scientific evidence on that point has grown rapidly to show that you cannot account for smoking behavior on the basis of some such simple kind of physical addiction to nicotine...There is good evidence to show that this is not so." In 1977, to the question, "Is cigarette smoking an addiction?" The American Cancer Society responded, "The short answer is no." In his 1981 report on smoking, the Surgeon General refused to support any "addiction" finding: "A great amount of preliminary data already exists on the role of nicotine in human smoking behavior, but the influences of tolerance and dependence on nicotin~ in the initiation, maintenance and cessation of smoking behavior are still not resolved " The same year a staff study at the Federal Trade Commission stated that "available evidence doe'~ not support...the notion...that addiction is a significant problem in the case of cigarettes." William Pollin, director of the National Institute on Drug Abuse, made the addiction charge last year at a Congressional hearing on cigarette labeling legislation. The claim was challenged by Dr. Theodore Blau, president of the American Psychological Foundation and past president of the American Psychological Association, who testified that "no general agreement among scientists exists in answer to the question of whether cigarettes or their contents are addictive. " Blau quoted Dr. Stanley Schacter, a member of the 1979 NIDA panel, as saying that "the data supporting the proposition are not particularly good. In fact, looked at with a ruthless eye, they are rather flimsy. When scientists are asked...they generally agree that we have a long way to go before we can give scientific support to the statement, cigarette smoking is adictive. " At one hearing, Sen. East (R-NC) cautioned against comparing tobacco and drugs as bringing "science into disrepute because the common sense of the man or woman in the street would say, 'Hey, that won' t wash. ' Why? Because common sense tells us that a heroin addict is destroyed as an individual. They simply become dysfunctional." In fact, carelessness is destroying the usefulness of the concept of "addiction." Last fall in a speech, the Surgeon General declared that youngsters are "addicted" to video games. Blau, in his testimony, rejecting use of the term to chracterize smoking, said "people Have equally strong attachments to tennis, jogging, candy, rock music, Coca-Cola, CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION ~- TIMN 311416
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