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Bliley TI

[Letter to Lee Stanford concerning the Responsible Living project]

Date: 29 Dec 1983
Length: 1 page
53893
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bliley_ti 00000292

Abstract

Letter from Peter Sparber to Lee Stanford concerning the Responsible Living project. Itemizes material that needs legal "clearance." States NASBE is the first choice co-sponsor in advertising campaign, pending committee approval. Explains Jim Peterson is the current consultant and most likely "author" of the booklet "Helping Teens Decide."

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Notes

(indexer.indexer_email WAS INVALID IN OLD DATABASE: JL)

Company
TI
Named Organization
National Association of the State Boards of Education
Keyword
Helping Teens Decide
Responsible Living Project
Type
LETTER
Author
Sparber, Peter G. (TI Vice President)
Worked on combatting legislated and voluntary workplace smoking restrictions, a Tobacco Institute program to attack the insurance industry and undermine non-smoker discounts on insurance premiums, and and a program to form a coalition to publicly portray public health adovcates as intolerant, anti-social and in need of help.
Named Person
Peterson, J.
Recipient
Stanford., L.
Shook, Hardy & Bacon -
Subject
advertising campaign
Industry Sponsored Prevention Programs
public relations
Publications
youth

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Page 1: 00000292
THE FOBACCO [NSTITUTE 1875 1 STREET. NORTHWEST PETER G. SPARBER WASHINGTON. DC 200~6 Vice President & 202 '457-4800 • 800/424-9878 Director of Public informati6n 202 457-9313 December 29, 19 83 Lee Stanfor d, Esquire Mercantile Bank Tower Kansas City, HO 64106 Dear Lee : Enclosed are .=hree items related to the proposed teenage smoking ("Responsible Living") project. All require clearance. Items ~#I and #2 are advertisements offering the booklet "Helping Teenagers Decide." ~ese ads will be placed in maga- zines aimed ac so-called "influen=ial" adul~ readers. Please note tha~ we refer to the National Association of State Boards of Edu,:ation ~d J~es Pe=erson in these ads. We use their n~es oiily as examples at ~his ~ime. NASBE has no= been contacted although it will be our first choice of co-sponsors if the Execut lye Co~ittee concurs. Jim Pe=erson is our con- sult~t and may sere as "author" of the booklet. (His bio- graphy is inc".uded for your info~ation.) I~em #3 is a :~=ra~egy paper outlining various options tactics which are part of the pFogr~. I ~ sending ~:he pieces of this progr~ to you as they become available in order to avoid a last minute ~sh. However, be assured that when all of ~he pieces are assembled, I will send them to you for one final check. I had hoped to give you a nicer ~ris~as present. But, this beats coal. Sincere ly, Peter G. Sparher Enclosures TIMN 0053893

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