Bliley TI
[Dictation Regarding TV Commercial Stating "Smoking Is the Sole Factor in Heart Disease or Heart Attacks"]
Abstract
Responds to television commercial by the American Heart Association (AHA) stating "smoking is the sole factor in heart disease or heart attacks" by citing guidelines of the "Television Code Review Board" pertaining to allowable references to coronary heart disease. Asks that guidelines apply to AHA spots (incomplete document - part of left side of paper not scanned; missing pages).
Fields
- Keyword
- CHD
- Coronary heart disease
- High blood pressure
- Major controllable risk factors
- Margarines
- Risk factors
- Serum cholesterol levels
- Vegetable oils
- Named Organization
- American Heart Association (Voluntary health organization that focuses on cardiac health)Voluntary health organization that focuses on cardiac health and stroke. AHA occasionally teams with tobacco retailers to engage in promotions/fund-raisers (see http://www.smokefree.net/doc-alert/messages/247136.html and http://www.rawbw.com/~jpk/stand/Pictures.html).
- American Heart Association
- Television Code Research Board
- Type
- Draft material
- Other
- Position statement
- Author
- Krash, A.Arnold & Porter, Attorney [See
- Subject
- Cigarettes
- Diseases
- Health advocacy groups
- Health effects
- industry response
- mass media
- advertising
Document Images
-2- (A) AS dictated by Abe Krash
3/21174
)king is the sole factor in heart disease or
Advertising of this character is inconsistent with
~ principles reflected by the guidelines adopted by
~ Television Code Review Board for the advertising
of
~etable oils, margarines, and related products
fective January 15, 1974. These guidelines provide
substance that reference to coronary heart
disease
allowed only if the various "major controllable risk
ct~rs" are described.
Guideline 4 states: "Allow a properly qualified
ference to coronary heart disease solely in relationship
the three major controllable risk factors -- cigarette
oking, high blood pressure, and serum cholesterol
vels."
Guideline 5 states: "Exhort advertisers to reference
.e risk factors of cigarette smoking and high blood
-essure when referencing the risk factor of serum
~oleste rol. "
In view of the foregoing, we consider that it would
appropriate and fair for the Television Code Review
~ard to apply similar guidelines to the televising of
aforementioned A~erican Heart Association spots and to
TIMN 0048885
