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.............. COVINGTON & BURLING .~w=~. w. =LusoN ~o.. o. ~v~,. U N I O N TR U ST B U I LD I N G =~¢s A. ~O~.~ O=~A.O A, .:,~¢~ WAS H I N GTO N 5, D. C. George V. The Tobacco Institute, Inc. 8~ iTth Street, N.W. • Washlngt on, D.C. Dear George: . Fnis morning the photographs arrived from Hill and Knowlton, Inc., and I am enclosing the text and the seven relevant photographs. The problem centers on Frames 52, 53, and 54. We have co.~cluded that Frames 53 and 54 ought, on bal- ance, to be redone, so as to put the line on the graph referring ~o heart disease on a crude figure basis, comparable to the other lines. In all likelihood, the potential charge that the heart disease indicator llne shown in the video on an adjusted basis is implledly wrong, when measured against the other indicator lines on the graph, might be answered by arguing that" the cardinal point of the presentation relates to the comparison between diseases and lung c;mcer. This of course assumes that this -charge wou:Ld stand despite the qualifyln~ phrase, "when the age of the population was considered" in the audio in Frame 53. ( cannot refrain from believing that the ..... ............................ di%'~i~t ~ ""~'~ i'i~"'-~"' ~'h'i~ ' "~U't'~'f~'''t~t~'' ~h~~ ~A ~n ................................. lung cance~' ought to be adjusted for the age of the population. As more people llve to an advanced age, it is only re~:sonable to expect that they will ultimately die of the principal diseases of the aged including lung cancer and heart disease. If this change were feasible, I think the. lung cancer llne would become virtually flat. I am Infor~Led, however, that data to permit this adjust- -- merit for a~e levels back to 19~5 is not available. Sincerely yours,