Tobacco Documents Online

" - q~ ~ . --~U - ]~7~ I #~r~t, ~ovth~ ~ o£ ~_ ed by the c_CONFID~N~, (800) 434.9~76 ~o~ . • ~ ~ • • /, 1 ... ON YO~ ~,0~ ~ffe N~: ~,~lip ~o~ 998 Order A~ eathn~ld~ advocates them.s~es l~v¢ t~.g ~l~ge~ ~d ~e~e ~e ~den~ o£ ~o~ ~ yo~ ~ople ~d b~ ~~ a~e~g d~ not ~d ~on ~ ~e~ for ~ ~e' pr~ p~ b~d ~ ~e ~e of ~~ ~s ~ (2) m m~ b~d l~ a~t o~er 1~ ~vent~ ~ He~ r~~ d~er~ ~t ~o~ ~ai ~, w~ ~d ~en dec~g ~ bef~e ~e b~ w~ o~cr ~a ~ ban~ ~ 1979, ~k~ ~ ~ use of mokele~ ~b~m ~H.~ ~d ~t ~ ~ ~e ~ aproven ~ ~eea tmo~ Bd gorom sm~ av~able to ~e ~b~c d~at p~d~ a b~i~ qu~flon of whe~et adv~s~g and promotion m~e~e ~e 1~¢1 of ~bacco co~p~o~" ~ p~ ~o~ ~at ~pa~ youth dem ~ ~e~ ~ufl ~e~n ~ ~e ~o~g iden~ ~e ~cos of p~en~ ~ ~ ~& m~e ~t ~po~t fa~o~." T~N 00388~

-J LI L -- ~~ -- "_.-" ~_1 PI L| t'~ "--~- - ¢, ~. I_, .-~ ..... I r-~ ~ ~., 3ENT ~]Y:Xerox TelecopLer ~021 ; ~-13-S0 ; 13:~g ; 2024579350~ 202e62(~291;#10 PRIVILEGED AND CONFIDENTIAL Produced as required by the Court's March 7, 1998 Order in Adv~'dg~ 84ate of Minnesota, et al. v, Philip Morr~ et aL Corot File No.: CI-94-8565 o F.~r]ter, the director o! ~¢ Institute ~ C~tld Health and l:Iuraan Development told Congress, f~ 1983 thst, "F~e most torce~ deto~lzlnant~ o~ smo~g Coy yo~ people) ~r. p~ pe©r, and older dbltnp.' o ~ed from 299t to 21% between 1976 and 1980, and has fluetua~l between 18~ o The U.S. Surgeon General has fl'equen~), noted the ~me association betwee~ underage smoking and peer prer,~r¢ Izt 1987, for example, it ea/d, of psy~olo~lcsl tnfluence~ may interact to influence some children to beg~r~ Foes of the tobacco industry would ]/ke ~he ifmb~c to belleTe ~at tobacco advcrt~t~ "¢ausc~" you~ people ,o start ~noE~, Bu~market~.xpem ~ d~pu~ ~ ~pdo~ ~" o Dr. ~ Ward, promisor of marketl~ s~ the Wharton School of told ConiF~_ xemntly, ~e a.eatlsble ~,dden~ kd/cat~ that advort~ix~ ,/ o ~ ~9~, ~enn Bodd~, l~ofe.~or of ~.arkofia~ at Baruc~ CoYote ~Ci~y, Unlverdty of New York), edited en intc..r.~,,tloaai su~v on Jw(©n]Ie Jmok~ concluded, '(The study)provides stron~ evidence that adve- .rest. pl~,s a ~-~'ule role tn the tnfdet/on of amok~ug by the young.j.amtIy and peer influences appea~ to be the determinl~: factors In ~tvcn/l© smoking o ~/~ner Fede~ Tcade Com~ulo:~ Cbdrmaa M/c~ Pemchuk-who as head of The Advocacy l~sdtute k oce of America's most promJnc~t anti- smoking activ~ said/~ 19.83, ~0 .one ~'ea~/pretend~ tha¢ ~tdvertis/n8 is a major determinant of smoking tu ~ts om~try or any other," TIMN 0038825