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Bliley TI

Draft Letter to Allies [Regarding New Initiatives to Prevent Youth Smoking]

Date: 16 Jul 1990
Length: 1 page
38816
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bliley_ti 00000227

Abstract

Announces five initiatives "designed to prevent youth smoking", including: (1) "It's the Law" retail awareness program; (2) "tobacco-specific" supplement "to the popular 'Responsible Living Program'; (3) new industry guidelines concerning promotional practices; (4) vending machine placement restrictions; and (5) support for establishing 18 "as the minimum age for purchase of cigarettes". Includes extensive editing and marginalia.

Fields

Company
Tobacco Institute
Operation/Project
It's the Law
Keyword
Responsible Living Program
Retail Awareness Program
Type
Draft material
Fax
Letter
Youth
Subject
Industry sponsored prevention programs
mass media
Minimum age
public relations
sales
Sampling
State level
tobacco industry structure
Vending machines
youth access
advertising

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