Tobacco Documents Online

C.H. Stewart Lockhart, Esq., Britlsh-Amer[cr~ Tobacco Co. Lid., • 7, Mtllb~k, ,, - • 5th November~ ~ .~ '. .. v. Sp/Pf Dear K~t, ~en you ~ere here last week ~'e spoke abo~ ~he necessity eur in~ustryfo co~nferactfhe c~r~ent, risin~ a~tack~ on smokinz and our product, by v.'ell the~hf-e~t PR strate~. This is ~l the more necessarybeca~;se. In our country, the ant~-smo~in~ has lon8 left the ~ph~re of objective scientific serious repo~[n~ and h~s res~Ited [n a ~vi~ch b~nt by Feder~ and ~ authorft~es. and Health Me~[cal Worktn~ Team and other more or sources. Before I ~o into ~he m~tfer of the "Tobacco Information Se~ce" t~e further componenfs of o~ PR ~frate~. ~hlch h~s alread~ been dra~,n up. ~hould be mentioned: I. ~ocuman~ on passive smoking ~ shR]llef you have ~he En~lish fr~nsla~[on of ~h~s soon 2.Press articles of exoneratlngnnfure for ihe gu%~er press, magazines and ~vomen' s weehl~es (Example: ~os~erk61ter/Burch ~,Press ~rt[cles ~n ~'h[ch anti-smoking measures, or the [niolerance of anf[-~mokers ~ n~de ridiculous in a pleasan~ manner. 4. Use ofphofo agencies %'~th ~he aim of gho~qn~, ~ nerve,pets and illus~rafed magazines, famous people smoking c[garelfes. 5. Re~ue of %he book "The Cigarette" .

6. An ABC for Smokers for ~aff Lu the Lu.dustry : :,~, the trade. 7. Consumer ma~zhue ~. Scientific ~ve~t~gatton of the que~[on ~ct~n of the ci~are~e ~ our modern m~es socl~y". Our aim Is to ~.!n ~uppo~ from experts ~ behavloural science, psycholo~, psycho~omatlcs, soclolo~ ~elds ~r~d nicot~e research, and to ~ctent~caHy investigate the Tavourable aspects of s~nol:in~. No~, to ~'hat I consider the most import~t element ~n our dcllberation~: the target of the ~'Tobacco Scientific Scrvlce'~ Is to co,interact the e~ady stream of publications of ob~bctlve and eub~ective nature directed a~ains ' ~ a favourable or, at lca~ neutr~ contrlb~t[ons from throughout the ~orld. We e~:pect of th~s that by a ~adu~ compensation of currently entirely one-sided publicity on S:~ot~ln~ ~d Health the constant insecurity of the ~moker can be combatted. %~'e think it Is extremely lm;~rt~t for ~ international m~ufact~ers tha~ remarks by scientists on our crucial problc~n of smok~ and health ~'hich are no~ of a negative nature be collected. It ~'[I1 no doubt be ~ssible to Ir~duco ~eriou~ ~ciec~at~ In v~!ou$ com~trie~ to p~bliah their kno~,lod~o on this sector. W~ ~'ould like ~uch stateraent~ from all tt, e co'~trle~ involved to be conatantly collected and if possible made available to industry associatior~s ir~ ~hose co~trtea In ~-h~ch v~ .~ ~ready presents a problem. n The question o~ is, ~ho is to found the ToLacco Scientific Information S~zv[ce. It does not appear to ~:s to b~ the bes: for the industry lo appear as the ~ast~gator. Aa t¢~cco farmers and dealers In all l¢~,portant areas of cul~vatlon ~Tm~t have lcg[ttmate interest In havIn~ the o:~c-sided ca]t:mn~a:Ion of tobacc~ produ~s m~faciured from their raw male:'ial, co~,teracted in a racism manner, ~'e consider these people to be t!~e r~o~ suitable to fou~,d.aa f~,~ernatlonal Tobacco S¢-crc~ar~at. (ITS) For ex~nple, aa l~tcraatloa~ Planter and Dealer or~isation could unrestrlctedly put foz~rard the entt~'e spectrum of arguments

uzed worldwide, ~tth ~:hlch the assertions of the m,~tl-~mckers could be refuted or at least called into question. In particulate the a~soclat|on could with renewed force question the aaserflon that the causality b~wecn smol,'tng ar, d a number of l!]nes~o~ is already proved c.c|ent~-ficaLly, Branches of the ITS could b~ ~et up tn all countrio~ in which there is demand for vr interest in it, In our country a pub!~s.hing ho~se with the nc~cessary staff - Lncludtng a medical editor o would be available for founding such R branch, .It Isimmaterial to us who ~ventually sets up the or~ani~atiOno We'are only interested tn having this pro~eCto which is of great significance from our point of view° carried out a~ qu~,ckly as po~.sible. I only feel that a pr~requlsite for this is that tSe multi° nat|onal tobacco manufacturers should Identify themselves with this suggestion and siat~ their ago'cement with its [rnplcmenta~iono I .tryst that you now have sufficient tn$~ooht of our p,a.nn,ac, and should be gra~eful if you would put this to the boc.rd for and a With kind regards, - Yours ~lncerely, D. yon Specht .

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