Bliley RJReynolds
Draft Report Prepared by RJR in-House Legal Counsel Transmitted to RJR Management for the Purpose of Rendering Legal Advice Concerning Smoking and Health Issues.
Fields
- Author
- Crohn, Max H., Jr. (RJR Attorney, General Counsel, CTR Director)Max H. Crohn Jr. was the former General Counsel for R.J. Reynolds and he worked for Jacob, Medinger & Finnegan.
- Recipient
- Rjr Management
Document Images
3. Leaf Supply o Oo~t. price supports/
~arketing regulations,
'
tobacco research supp~
5. Product Ouilltl
'LAN ,IqEETI NG
• DRAFT III
Hay S, 1980
STRATEGIES
suits o (e.-~'. ~t.~.':;.-'.." - g,~.~.: ~.'. ~ -'. '"
o Deny causal l~nks ~
Eneoura~presen~at~on oC medical/
o Emphasize ~-bener~ts
o Support e~forts to enhance smoker
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Apr.i2 29° "1980
STRATEGI£S
o Konttor economic/political environment
~~~o Defend/enhance political bane
o Do~end company's sblll~y to use
~]1 a~sl]~b]o producLs/Lechno]ogles
~ ~vo Encourage presenLa~lon or soJentlfle faots
~~Deuy oausal links
Eap~=sfze so~lal benefits
Support eFForts to enha.oe smoker
Vigorously oppose through lnduslry
organlzatlon~/allies
~sl~opGose res~r~eLl~s ~r~h~
ilth Legil, PR, tJti PA
Eduemte mgmt. i employees of RJRT,
other Industries elements
An&irate to defend lnLere8~:
STRAT[GIG
K£T ISSU£S PA ISS~£S
~
1. Product Quality
:
2. Leaf Supply o Govt. price support=i!
marketing R~d T/e,/J ~
3. Technology o Environmental Reg~
- Freon
Soelal £cceptablllty/ ; o Soclal acoeptabll|ty
Taxation - Pasalve smoking
Smoking bans/
restrLotlons
~ Marketing restriction'
~Private sector
Industry credlblllty
Organization Structure/ ~ o !ndustry organization#
Resources
o Internal resources
..
°
• STJtATEGI£S
"
o Monitor economic/political environment
o Defend current levels of support
o Defend/enhance political base
o Minimize lnport restrictions
o Defend company's ability to use
all available products/technologies
o Low profile, active support for primary
manufacturere & users
Encoursle presentation of medical/
scientific facts
Deny csuasl links
Emphasize social benefits
Support efforts to enhance sacker
Vigorously oppose restrictions through
coop~rttits efforts with industry
organizations & allies
~upport Individual freedom of choice/rights
Oppose politically, challenge legally
Present Facts opposin| restr|ctlons/
blame sharing
Personal peer communications by
Vl|orously oppose through lnduatr~
orlsnizstlons/sllies
Stress actions in public interest
Reform TI
Reviewlssnsselcoordinste oil association
sotLvlties
Orlsnlze/sctlvste grsssroots/#J~ 7tl#id
Continue Inter-departments1 coodlnstlon
Educate slat i employees of RJNT,
other ~ndustrl~s ~lements
Activate to defend interests
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