Bliley PM
CEO Issues Book
Abstract
Provides mock questions and answers under headings: "Tobacco Operations; Beer Operations; Food Operations; PMCC Operations; General Operations; Advertising; Contributions; Environment; Executive compensation; Health; Human resources; Litigation; Regulation/Legislation; Taxation; [and] Trade". Includes subheadings in each chapter, extensive editing in marginalia, and indicates "confidential" and "draft 1" (similar and related to Bates 2061688186).
Fields
- Company
- Philip Morris Cos., Inc.
- Type
- Draft material
- Position statement
- Report
- Position statement
- Author (Organization)
- Philip Morris Cos., Inc.
- Named Person
- Baldinger, B.
- Battig, Karl (Addiction Researcher, Swiss Fed. Inst. of Tech.)
1989 Authority on nicotine and addiction- Bible, Mr.
- Brown, H.
- Campbell, B.
- Cipollone, Rose Defrancesco (Lung Cancer Victim, Plaintiff in Cipollone v. Liggett))
- DeNoble, Victor J., Ph.D. (PM Behavioral Research (1980-84))
Associate Senior Scientist at PM Behavioral Research (83). Senior Researcher at Philip Morris from 1980-1984. Performed in-house PM rat studies on nicotine and addiction; was later fired by PM because of sensitive nature of what studies revealed about nicotine addiction.- Firestone, M.
- Giuliani, R. Hon.
- Hasenfratz, M.
- Helms, J. Sen.
- Huntley, R.E.
- Icahn, C.
- Kilts, J.
Defense- Murdoch, R.
- Parsons, R.D.
- Reed, J.S.
- Schachter, S. Professor
- Wall, Charles R. (PM VP & Assoc. Gen. Counsel, c. 1994)
Vice President and Associate General Counsel for Philip Morris 1994-94 (may have been longer; this info was gleaned from documents); formerly worked for Shook, Hardy and Bacon.- Waxman, H. Hon.
- Wigand, J. Dr.
- Wolf, S.M.
- Battig, Karl (Addiction Researcher, Swiss Fed. Inst. of Tech.)
- Named Organization
- American Medical Association (physicians group)Professional trade group representing American physicians.
- American Dietetic Association
- American Medical Association Education and Research Foundation
- Bakery, Confectionery, and Tobacco Workers Union
- Beer Operations
- Case Western Reserve University
- CBS Television
- Chesterfield County School Board
- Cigatam
- Clean Air Act
- Clean Water Act
- Columbia University
- Congress
- Congressional Research Service (Criticized 1993 EPA ETS report)
Criticized EPA's January 1993 report designating passive smoke as a carcinogen- Department of Agriculture
- Department of Health and Human Services
- Department of Justice
- Department of Transportation
- Environmental Protection Agency
- EPA
- EU
- European Union
- FDA
- Federal Trade Commission
- FEMSA
- Fire Administration
- Fomento Economico S.A.
- Food and Drug Administration
- Food and Drug Administration Drug Abuse Advisory Committee
- Food Operations
- Federal Trade Commission (Enforcement agency for laws against deceptive advertising)
Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.- General Operations
- HHS
- House of Representatives
- House Subcommittee
- International Agency for Research on Cancer (IARC) (WHO cancer research arm)
International Agency for Research on Cancer - The cancer research arm of the WHO. Conducted a multi-center epidemiology study on ETS, initiated in 1988, data collection completed in 1994 and results were published in 1998- International Agency for Research on Cancer
- International Association of Machinists
- International Center for Alcohol Policies
- International Organization for Standards
- Irwindale Brewery
- ISO (International Standards Organization)
International Organization for Standardization - AN international federation of national bodies covering stadardization in all fields except electrical and electronic engineering standards. The largest non-governmental system of industrial collaboration on standards and technical regulations.- Journal of Experimental Psychology
- Massachusetts Department of Health
- Mercosur
- NAFTA
- National Cheese Exchange
- National Commission Against Drunk Driving
- National Smokers Alliance
- New York City Council
- New York State Restaurant Association
- New York Times
- North American Free Trade Administration
- Occupational Safety and Health Administration
- Occupational Safety and Health Administration (Held hearings in 1994 to ban smoking in workplaces)
OSHA opened hearings in September 1994 on a proposal that amounts to a virtual ban on smoking in every workplace in the nation- PEMEX
- People for the Ethical Treatment of Animals
- PETA
- PetroBras
- PM Asia
- PM Australia
- PM EFTA
- PM European Union
- PM Latin America
- PMCC Operations
- PMKK Japan
- Surgeon General
- Tobacco Operations
- US Dept of Agriculture
- Wall Street Journal
- We Card
- Wisconsin Department of Agriculture
- Accommodation Program
- American Dietetic Association
- Operation/Project
- Action Against Access (Voluntary market/ad restrictions)Frequently referred to in the documents as AAA
- Region
- Australia
- Japan
- United States
- Japan
- Keyword
- Trade secrets
- Alcohol
- Ammonia
- Article 28
- Beer
- BST
- Chymosin
- Cocaine
- Contributions
- Day One
- Environment
- Executive compensation
- Genetic engineering
- Gun control
- Nicotine spiking
- Alcohol
- Subject
- Diseases
- Federal level
- Fire safe cigarettes
- Government agencies
- Health effects
- Industry front groups
- industry response
- Industry sponsored prevention programs
- International level
- international trade
- Lawsuits
- legislation
- Legislatures
- mass media
- Regulations
- tar
- Taxes
- tobacco industry structure
- youth access
- advertising
- Federal level
- Brand
- Benson & Hedges (PM)
- De Nic
- Merit (PM)
- Next
- De Nic
Document Images
m mmm mm m n m mm m m m m m m m m mmmm m m
rrl
O~
z)>
m 0
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
CEO ISSUES BOOK
D RAFT I
TOBACCO OPERATIONS
BEER OPERATIONS
FOOD OPERATIONS
PMCC OPERATIONS
GENERAL OPERATIONS
ADVERTISING
CONTRIBUTIONS
ENVIRONMENT
EXECUTIVE COMPENSATION
HEALTH
HUMAN RESOURCES
LITIGATION
REGULATION / LEGISLATION
TAXATION
TRADE
FEBRUARY 6, 1996
CONFIDEN TIAL
TOBACCO
OPERATIONS
2047(;2-3300
TOBACCO OPERATIONS
ADDICTION
INCREDIEN TS
AMMONIA
NICO FINE
"DE-NIC"
GENETIC ENCINEERINC
AL TERNA FIVE CROPS
AL TERNA FIVE USES FOR TOBACCO
FTC METHOD OF MEASURING "TAR"AND NICOTINE
WAXMAN / NICOTINE /"TAR"/FTC
WAXMAN / "TAR" / NICOTINE RATIOS
NEW YORK TIMES DOCUMEN TS
VICTOR DENOBLE
THE WALL STREET JOURNAL / NICO FINE//COCAINE
WICAND / 60 MINUTES
YOUTH
SMOKING BANS / RESTRICTIONS
TOBACCO PROCESSING AND CIGARETTE DESIGN
ALZHEIMER'S DISEASE
"FIRE-SAFE" CIGARETTE
"DATE CODING"
WARNING LABELS
PLAIN PACKAGING
PRIVA TIZA TION
ARTICLE 28
DEVELOPING COUNTRIES
INTERNA TIONAL RAMIFICA TION$ OF U.S. ISSUES
SOURCING
CROP PRO TECTION ACENTS (CPAS)
NATIONAL SMOKERS ALLIANCE (NSA)
SINGLE SOURCE VENDOR PROGRAM
ICAHN BID TO TAKE OVER RJR
PACE
1
2
4
7
8
8
8
9
11
14
1S
17
18
20
21
23
26
27
28
31
31
32
32
33
34
35
36
37
38
40
4O
TOBACCO OPERATIONS
ADDICTION
INCREDIEN T$
AMMONIA
NICOTINE
"DE'NIC"
GENETIC ENGINEERING
AL TERNA TIVE CROPS
AL TERNA TIVE USES FOR TOBACCO
FTC ME 7HOD OF MEASURING "TAR" AND NICO TINE
WAXMA N / NICOTINE//" TA R" ,/F TC
WAXMAN / "TAR"/NICOTINE RATIOE
NEW YORK TIMES DOCUMEN TS
VICTOR DENOBLE
THE WALL .,’TREET.JOURNAL / NICOTINE/COCAINE
WICAND / 60 MINUTES
YOUTH
,,~MOKINC BANE / RESTRICTIONS
TOBACCO PROCESSING AND CIGARETTE DESIGN
ALZHEIMER'S DISEASE
"FIRE-.,.CAFE'' CIGARETTE
"DATE CODING"
WARNING LABELS
PLAIN PACKAGING
PRIVA TIZA TION
ARTICLE 28
DEVELOPING COUNTRIES
IN TERNA TIONAL RAMIFICATION$ OF U..,~. ISSUE&
SOURCING
CROP PRO TECTION ACENT$ (CPAE)
NATIONAL SMOKERS ALLIANCE (NSA)
SINGLE SOURCE VENDOR PROGRAM
ICAHN BID TO TAKE OVER RJR
PACE
1
2
4
5
7
8
8
8
9
11
14
17
18
20
21
23.
26
27
28
31
32
36
37
38
'40
40
TOBACCO OPERATIONS
ADDICTION
I
I
IS CIGARETTE SMOKING "ADDICTIVE?"
MORE THAN 40 MILLION AMERICANS HAVE QUIT SMOKING, THE GREAT MAJORITY
WITHOUT PROFESSIONAL HELP OR TREATMENT.
I
I
I
I
I
I
I
WE DO NOT BELIEVE THAT CIGARETFE SMOKING IS "ADDICTIVE."
T~l~~ THE TERM "ADDICTION"
CHARACTERIZED BY SUCH PHENOME
~ESCRIBEI~ PHYSIOLOGICAL CONDITION,
IA AS INTOXICATION, TOLERANCE, AND
WITHDRAWAL. R/O
SMOKING IS NOT INTOXICATING, NO ES IT IMPAIR JUDGMENT.
SMOKERS CAN QUIT WlTHOUT/NDERGOING "WITHDRAWAL"OF TH.E SORT
ASSOCIATED WITH AE66)N~L-~ ~'q~.~
HE TERM "ADDICTI,O~I" IS NOW SO POPULARLY USED TO DESCRIBE MANY
ACTIVITIES AND SUBSTAN~.f~S FROM CAFFEINE TO NICOTINE, TO CHOCOLATE, TO
RUNNING, IT HAS LOST SDiENTIFIC MEANING TCDA~,~T-~,~T-~t~"
I
I
1
I
o
THE 1988 SURGEON GENERAL'S REPORT ON SMOKING CLAIMED CIGARETTES ARE
ADDICTIVE. WHY SHOULD WE BELIEVE YOU AND NOT THE SURGEON GENERAL?
IN 1964 THE SURGEON GENERAL CONCLUDED CIGARETTE SMOKING WAS NOT
o
"ADDICTIVE," BUT A "HABIT."
TI-1~DEPiNiTiON OF "AO~iu-(i~)N'-' ~NTRODU(~.~ IN THE 1988 US SURGEON
~_~~ A U~
GENE~L'S REPORT ~UTED THE T~D:T:OH~ DEFINITION OF "ADDICTION."
NEW DEFINITION COULD BE USED TO CLASSIFY CAFFEINE IN COFFEE, COLA,
CHOCOLATE, AND MANY LI$~-__4&~OICE~AS "ADDICTIVE."
THE 1989 SURGEON GENERAL'S REPORT NOTED HALF OF ALL LIVING ADULTS IN
THE U.S. WHO HAVE EVER SMOKED HAVE QUIT.
DOESN'T THE USE OF NICOTINE GUM AND NICOTIN~E PATCHE,~ TO HELP PEOPLE QUIT
S, MOKING CIGARETTES CONFIRM THAT SMOKING IS AN~DDICTION&TO NICOTINE.
-~A~RET~ . ~
NGREDIENTS
WHY DID PM DECIDE TO RELEASE THE LIST OF INGREDIENTS USED IN THE MANUFACTURE
OF ITS CIGARETTES?
TO PUT AN END TO FALSE ALLEGATIONS THAT SOME OF THE INGREDIENTS ON THE
LIST ARE HAZARDOUS AS USED IN CIGARETTES.
I
I
I
I
I
I
I
I
I
I
I
I
I
I
i
I
I
I
I
I
I
I
i
I
I
I
I
I
I
I
I
I
I
I
I
I
I
o
o
WHY DIDN'T YOU RELEASE THE LIST OF INGREDIENTS EARLIER?
COMMON FOR COMPANIES TO GUARD SPECIFIC PRODUCT FORMULAS AS TRADE
SECRETS.
CONGRESS RECOGNIZED THAT WHEN IT PASSED FEDERAL CIGARETTE LABELING
ACT IN 1986.
(NOTE: ACT REQUIRES US CIGARETTE MANUFACTURERS TO SUBMIT ANNUAL LISTS OF THEIR
INGREDIENTS TO THE DEPARTMENT OF HEALTH AND HUMAN SERVICES. IT ALSO GUARANTEED
PROTECTION AGAINST DISCLOSURE OF THIS INFORMATION. CONFIDENTIALITY CONSISTENT WITH
THE TREATMENT OF INGREDIENTS USED IN FOODS, DRUGS, COSMETICS AND OTHER CONSUMER
PRODUCTS. E.G., FLAVORS ADDED TO FOODS TREATED AS TRADE SECRETS AND NEED NOT BE
DISCLOSED ON PRODUCT LABELS.)
WHY AREN'T THE INGREDIENTS USED IN CIGARETTES LISTED ON THE PACKAGE? DON'T
CONSUMERS HAVE THE RIGHT TO KNOW WHAT IS IN THE PRODUCTS THEY BUY?
THE IDENTITIES OF SPECIFIC INGREDIENTS USED IN A PARTICULAR BRAND OF
CIGARETTES AS WELL AS MANY OTHER CONSUMER PRODUCTS, SUCH AS COCA-
COLA, ARE NOT TREATED AS PUBLIC INFORMATION. THESE FORMULAS OFTEN
HAVE GREAT COMPETITIVE VALUE AND REQUIRE SUBSTANTIAL TIME AND EXPENSE
TO DEVELOP. THE LAW THEREFORE ALLOWS THEM TO BE TREATED AS TRADE
SECRETS.
ARE THERE ANY SUBSTANCES CURRENTLY ADDED TO THE COMPANY'S CIGARETTES
SOLD ONLY IN OTHER MARKETS, PARTICULARLY THIRD WORLD MARKETS, WHICH ARE
NOT USED IN CIGARETTES SOLD IN THE U.S.?
NO. IN ADDITION, ALL OF PM'S CIGARETTES COMPLY WITH THE REGULATORY
REQUIREMENTS OF THE COUNTRIES IN WHICH THEY ARE MANUFACTURED OR SOLD.
3
o
ARE THE INGREDIENTS USED IN CIGARETTES HARMFUL?
NONE OF THE INGREDIENTS AS USED BY PM IN THE MANUFACTURE OF ITS
CIGARETTES HAS BEEN DEMONSTRATED TO BE HARMFUL.
IN THE U.S., THE UNITED KINGDOM, AND GERMANY, CIGARETTE INGREDIENTS HAVE
BEEN SCRUTINIZED BY THE APPROPRIATE GOVERNMENTAL AND REGULATORY
ORGANIZATIONS FOR YEARS.
IN ADDITION, IN THE U.S., AN INDEPENDENT SAFETY ASSESSMENT RECENTLY
CONDUCTED BY 6 RENOWNED SCIENTISTS CONCLUDED THAT NONE OF THE
INGREDIENTS FROM THE LIST PROVIDED TO THE U.S. DEPARTMENT OF HEALTH
AND HUMAN SERVICES WAS HARMFUL AS USED IN CIGARETTES.
AMMONIA
9. DOES PM ADD AMMONIA TO ITS CIGARETTES?
AMMONIA IS A NATURALLY OCCURRING COMPONENT OF TOBACCO.
AMMONIA COMPOUNDS ARE USED AS PROCESSING AIDS AND FLAVORANTS IN THE
MANUFACTURING OF CIGARETTES.
PANEL OF INDEPENDENT SCIENTISTS CONCLUDED AMMONIA COMPOUNDS USED BY
PM ARE NOT HARMFUL TO CONSUMERS AS USED IN THE MANUFACTURING OF
CIGARETTES.
AMMONIA COMPOUNDS USED COMMONLY AS INGREDIENTS IN MANY FOODS (ICE
CREAM, GELATIN, BAKED GOODS). THESE SUBSTANCES ARE ACCEPTED BY FDA
AS SAFE FOR USE IN FOODS.
4
i
i
i
I
I
I
I
I
I
I
I
I
I
I
i
I
I
I
I
I
I
i
10.
THE WALL STREET JOURNAL, DAVID KESSLER AND OTHERS HAVE ALLEGED THAT
PHILIP MORRIS USA USES AMMONIA IN THE CIGARETTE MANUFACTURING PROCESS TO
INCREASE THE AMOUNT OF NICOTINE INHALED BY THE SMOKER. IS THAT TRUE?
NO. ~M ON IA-IN~-t3~-HAVE-ANY~EFFEOT~DN--
NtGS-T4NEH~EL-e~R~MMONiA RAN c)~ OCTOBER-t~8T199~-.)-~(~L-
IF, AS THE WALL STREET JOURNAL ASSERTED, PM USA WERE USING AMMONIA
TO INCREASE NICOTINE DELIVERIES OF LOWER TAR CIGARETTES, ONE WOULD
EXPECT THAT AS "TAR" AND NICOTINE DELIVERIES OF MARLBORO HAVE FALLEN
OVER THE PAST 20 YEARS, AMMONIA LEVELS WOULD HAVE INCREASED. BUT THAT
IS SIMPLY NOT THE CASE; OVER THE PAST 25 YEARS, THE AMOUNT OF AMMONIA
HAS REMAINED NEARLY CONSTANT.
NICOTINE
11. DOES PHILIP MORRIS ADD NICOTINE TO ITS CIGARETTES?
NO. NICOTINE OCCURS NATURALLY IN TOBACCO. THE AVERAGE NICOTINE YIELD IN
CIGARETTES HAS DECLINED BY OVER 50% OVER THE LAST 40 YEARS. THE "TAR"
AND NICOTINE YIELDS OF LOW DELIVERY CIGARETTES ARE LOWER IN ABSOLUTE
TERMS THAN THOSE OF HIGHER DELIVERY~,~n~'~-^~=~-rce,, ~ ~^,,v ..... ~^~-v ..... 6,, TI ',.~ F,
ATFO~~'~'~
IN RESPONSE TO CONSUMER DESIRES FOR "LIGHTER" CIGARETTES, THE
TOBACCO INDUSTRY, INCLUDING PM, HAS DEVELOPED CIGARETTES WITH LOWER
YIELDS OF ALL SMOKE CONSTITUENTS, INCLUDING NICOTINE.
THESE REDUCTIONS BEGAN AB(~T- 40 YEARS AGO WITH THE INTRO~N OF
/
FILTER CIGARETTES AND ~CONTINUED ~WITH THE
DEVELOPMENT OF MODERN FILTERS AND TOBACCO PROCESSING TECHNIQUES.
