Bliley PM
Nicotine
Abstract
Presents draft Philip Morris advertising copy denying nicotine spiking allegations and explaining "there is less nicotine in our finished products than in the unprocessed tobacco we start with". Offers free copy of "Smoking Issues" booklet, "which contains information about the tar and nicotine levels of all our brands", on request, at toll-free number. Includes substantial editing and notes in marginalia.
Fields
- Quotes
"In response to consumer preferences, the overall nicotine yield of our cigarettes has declined by more than 50 percent over the last 40 years."
- Company
- Philip Morris Cos., Inc.
- Author
- Firestone, M.S.
- Type
- Advertising copy
- Draft materials
- Recipient
- Reiman, A.
Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.
Document Images
~..~-'~ ..... Philip___Morris has been accused of "spiking"
--~~knicodne in order to "hook" smokers o
This allegation concerns us a great deal not only
because it Is patently untrue, but because It misleads
our corls LlIrlel'$.
The facts are these:
Nicotine occurs naturally in the tobacco plant.
In the manufacture of our dgarettes, we blend
different tobaccos for taste, consistency and quality.
in the end. there is less nicotine in our finished
• produ~ th~ in the un~ tobacco we
r--- In addition, each of our brands is tested,qo
~ Those are the facts.
--"~ Fora free copy of our booklet, Smok/n.q ~
which contains information about the tar and •
nicotine levels of all our brands, as well as int'onnatlon
on other Issues relatL~ to smoking, please ~11 us at
- oo-ooo.oooo. .=
