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Bliley PM

Subject: Canadian Ad Ban

Date: 27 Feb 1991
Length: 2 pages
2023438003-2023438004
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bliley_pm 2023438003-2023438004

Abstract

Explains that Gene Peck of Shook, Hardy & Bacon will be legal advisor to the project. Provides list of projects he will be available to work on including: clearing public statements by Philip Morris, attending tapings by third parties, faxing decision on ban to appropriate parties from Canada, and monitoring information from R.J. Reynolds and Imperial and advising the appropriate parties. Requests contact person information from corporate affairs.

Fields

Type
Memorandum
Author
Wall, Charles R. (PM VP & Assoc. Gen. Counsel, c. 1994)
Vice President and Associate General Counsel for Philip Morris 1994-94 (may have been longer; this info was gleaned from documents); formerly worked for Shook, Hardy and Bacon.
Author (Organization)
Philip Morris Companies Inc. (Parent company of Philip Morris USA, Kraft, Miller)
America's seventh-largest industrial enterprise in 1993, owns Kraft, Miller Brewing, General Foods, and more.
Recipient
Brooks, B.B.
Frisch, R.
Mcgillion, A.T.
Moreno, F.
Smith, G. (PM VP of Corp. Affairs)
G. Smith was Vice President of Corporate Affairs for Philip Morris. (PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996)
Copied
Peck, G.
Long, G.R.
Named Person
Luik, J.
Nevell, B.
Peck, G.
Tofts, J.
Crieton, D.
Carew, B.
Long, G.
Foffe, J.
Named Organization
Imperial Tobacco Co. (Determined optimum nicotine levels for cigarettes)
Did testing pre-1972? of U.K. smokers and concluded that the optimum nicotine delivery for the cigarette, and that stepwise reductions in delivery caused progressive rejection by consumers (see Project Wheat)
Philip Morris International Inc. (A subsidiary of Philip Morris Cos (1994))
A wholly-owned subsidiary of Philip Morris Companies in 1994
*R.J. Reynolds Tobacco Company (Cigarette manufacturer (Camel, Winston, Doral brands))
Cigarette manufacturer (Camel, Winston, Doral brands)
Shook, Hardy & Bacon (Tobacco Industry law firm)
Tobacco Industry law firm based in Kansas City, KS.
Smith Lyons
Region
Canada
Keyword
Corporate affairs
Thesaurus Term
public relations
advertising restriction
legal activity
lawsuit
tobacco industry internal policy
tobacco industry policy
tobacco industry law firm

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Page 1: 2023438003
PHILIP MORRIS COMPANIES INC. INTER-OFFICE CORRESPONDENCE TO: FROM: SUBJECT: *Distribution Charles R. Wa~l Canadian Ad Ban 120 ~RKAVENUE, N!EWYOR~N.YIOO,17-~92 D~E: Februa:ry 27, 199& I have asked Gene Peck, with Shook, Hardy & Ba:con,, to act as: lega~ advisor to the project. Gene is available for the following projects. ~. Clear any public statement Philip Morris plans to make. Is anyone charged with responsibility for drafting such a statement? Is one desirable? 2. Attend any taping of comments by third parties, such as proposed by Alice - John, Foffe~ Douqlas Crieton, Bill Ne~ell and Professor John Luik. 3. Be in Canada when the decision comes out and fax it to the appropriate people. Right now, Gene is under instructions to fa:x it to Gary Long and me. Bradley informed me that Bob. Carew of the Smith Lyons firm will fax it to h&m. I wi~l make sure Guy,~ Francisco and Alice get cop~es. 4~. Monitor what ~s being said in Canada by R.J. Reynolds andI I!mperial, and advise Francisco, Bradley, Alice and Garry. Anyone else? It will help if someone wi~l let me knowl who is the person responsible for coordlnat~on on. behalf of CorporaCe Affairs. Thanks. R [ C FEB: 28 ALICE ~ MC GI£LION
Page 2: 2023438004
TO: Distribution~ FR: Charles R. Wal~ RE: Canadian Ad Ban February 27, ~991 Page Two *Distribution Bradley B. Brooks Al~ce McGillion Francisco Moreno Guy Smith Richard Frisch Philip Morris International Philip Morris Philip Morris International Philip Morris Companies VISNews cc: Gary R. Long Gene Peck Shook, Hardy & Bacon Shook, Hardy & Bacon

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