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Bliley PM

[Re: Cigarette Smoking and Lung Cancer Controversy]

Date: 28 Feb 1974
Length: 1 page
1000008351
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bliley_pm 1000008351

Abstract

References enclosed materials to be reviewed (not included) from Alex Holtzman pertaining to "a significant development in the controversy regarding cigarette smoking and lung cancer." Solicits "any specific ideas concerning the publicizing of this material."

Fields

Company
Philip Morris
Type
Memorandum
Author
Saunders, F.
Recipient
Corporate Affairs Department Staff
Copied
Bowling, James Chandler (PM; TI, Corporate Affairs Director & VP; Board of Dir.)
Vice President and Director of Sales at Philip Morris from 1967 to 1976. He was Senior Vice President of PM from 1977 to 1984 and on the Board of Directors from 1971 to 1984. Also worked for the Tobacco Institute. Attempted to improve the image of smoking in the face of negative health news.
Named Person
Holtzman, Alexander (PM Asst General Counsel. 1975-85.)
Keyword
Lung carcinoma
Smoking and Health Controversy
Subject
Diseases
Health Effects
tobacco use

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Prank Sa~.mders Feb[ua~'y 28, 197 The attached information from Mr. Alex Holtzman represents a significant development in the controversy regarding cigarette smoking and lung cancer. Please be sure to faniliari~e yourself with the material. Mr. Holtzman's memo and the other attachments are, believe, self-explanatory. If any of you have a~y specific ideas concerning the publicizing of this material, please contact me. FS:jm attachments cc:" Mr. J. C. Bowling

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