Bliley PM
[Re: Cigarette Smoking and Lung Cancer Controversy]
Abstract
References enclosed materials to be reviewed (not included) from Alex Holtzman pertaining to "a significant development in the controversy regarding cigarette smoking and lung cancer." Solicits "any specific ideas concerning the publicizing of this material."
Fields
- Company
- Philip Morris
- Type
- Memorandum
- Author
- Saunders, F.
- Recipient
- Corporate Affairs Department Staff
Vice President and Director of Sales at Philip Morris from 1967 to 1976. He was Senior Vice President of PM from 1977 to 1984 and on the Board of Directors from 1971 to 1984. Also worked for the Tobacco Institute. Attempted to improve the image of smoking in the face of negative health news.
Document Images
Prank Sa~.mders
Feb[ua~'y 28, 197
The attached information from Mr. Alex Holtzman
represents a significant development in the controversy
regarding cigarette smoking and lung cancer. Please be
sure to faniliari~e yourself with the material.
Mr. Holtzman's memo and the other attachments are,
believe, self-explanatory.
If any of you have a~y specific ideas concerning the
publicizing of this material, please contact me.
FS:jm
attachments
cc:" Mr. J. C. Bowling
