Bliley Lorillard
[Letter Regarding Brotman/Freedman Project]
Abstract
Discusses status of the Brotman/Freedman project and recommends continued financial support. Describes the original project to examine the "abuse of the regulatory process and of medical power in defining risks and 'unhealthy' habits." Examines current proposal and itemizes budgetary line items totaling $150,000. Includes budget proposal for implementation of Phases I and II of "Critical Issues in Psychiatric Classification." Duplicates Bates 1005125295.
Fields
- Type
- MEMORANDUM
- Author (Organization)
- Jacob, Medinger & Finnegan
- Author
- Finnegan, T.M.
- Recipient
- Stevens, Arthur Joseph (LOR Sr. VP '89-95 and TI Communications)Served on Lorillard Board of Directors 1985-92, was Senior Vice President from 1989 to 1995, served as General Counsel for Lorillard '93-95. Served on Tobacco Institute Communications Committee.
- Witt, Samuel B., III (CTR and RJR Director & Gen. Counsel)Held various executive positions for RJR and Council for Tobacco Research
- Greer, J.H.
- Henson, A.
- Holtzman, A.
- Pepples, Ernest, J.D. (BW General Counsel and Sr. VP)
- Copied
- Brown, J.C.
- Sirridge, Patrick M. (Attorney, Shook, Hardy and Bacon)
- Shinn, William W. (TI Communications; Shook, Hardy, CTR Attorney)TI Communications Committee and was also a lawyer for CTR. William W. Shinn worked for Shook, Hardy & Bacon.
- Spears, Alexander White, III (LOR President & CEO)Associated with CTR, used as an expert in the Mississippi case.
- Named Person
- Brotman, Dr.
- Freedman, Dr.
- Named Organization
- The Center for Behavioral Analoysis of Policy Issues
- The Madison Institute for Policy Research and Development
- American
- Brown & Williamson
- Lorillard
- Philip Morris
- Reynolds
- Archdiocese of Brooklyn
- Chemical Bank
- Madison Institute
- Keyword
- DSM
- Diagnostic and Stattistical Manual of Mental Disorders
- ICD
- International Classification of Diseases
- Thesaurus Term
- Funding
- Industry sponsored research
- Tobacco use
- Subject
- Publication
- International level
Document Images
MAX H. CROHN, JR.
TIMOTHY M. IrlNNEGAN
E~WIN J. JACOB
JANET S,
C~ESTER J.
~0EL A.
~ICHAEL S. DAVIOSON
COUNSEL
HAROLD
LAW,' OFFICES
,JACOB, MEIDINGER 6( FINhlEGAN
45 ROCKEFELLER PLAZA
NEW YORK~ N.Y. 10020
(217) 765-41OO
February 2, 1982
CABLE ADDRESS KONIJAY
"l'lr LE)I NO. 428799
NORTH CARQLI~a~ O~FICE
SUITE 2125
WINSTO~-S~LEM, N. C ~71OI
Memorandum for Messrs.
Greet
Henson
Holtzman
Pepples
Stevens
Witt
The purpose of this memorandum is to review the status of the
Brotman/Frcedman project and to put before you and recommend the
approval of, a proposal by Drs. Brotman and Freedman to continue their
work for an additional year.
The Original Project
In broad outline, the purpose of the original project was to
combat ~'hat Drs. Freedman and Brotman perceived to be the gro',,,'ing
repression by the govcrnmcnt emd other establishment forces of the
public's "tmacccptable" routine behavior through regulation of such behav-
ior as anti-social, criminal or ill. The long-term focus of the project was
to be on abuse of the regulatory process and of medical power in defining
risks and "unhealthy" habits. Tobacco was to be treated in this overall
behavioral context, unrelated to smoking pe.r se. As Drs. Brotman and
Freedman stated in their October 1978 proposal:

| :,
The hypothesis of all non-democratic governments
and at times also of democratic governments is
that unacceptable routine behavior may be "the
gateway" to serious deviation. It also goes without
saying that the more widespread such routine be-
havior the harder it will be to control. But it also
creates greater degrees of social distance between
and among people in the world of conventionality
and thus the policy creates a larger class of
deviar:ce and, in public health terms, a larger
population at risk. Other consequences of such
regulation are the development of an oppressive
society .that permits a small group to gain control
of the entire population in the name of law and
order, and "better health." From there it is but a
short step from this stage to that of social con-
tagion by the criminal or the sick. Then there is
emphasis on early intervention or preventive de-
tention by defining routine behavior as the gateway
to serious deviation. Further, differences in be-
havior that provide the variety that enrich society
become redefined as deviance, and individuals
practicing it become isolated, humiliated or pun-
ished. The restriction of permissible behavior
becomes "a straight jacket" upon society and inhi-
bits creativity. This destroys the essence of demo-
cratic form and, in addition, sets groups against
each other creating new areas of di.ssidenee in a
divided society. What might appear to be over-
regulation or control of a minor aspect of routine
behavior may actually open the pathway to oppres-
sion and. sharp restriction.
The vehicle for this effort by Drs. Freedman and Brotman was
to be The Center for Behavioral Analysis of Policy Issues (later renamed
The Madison Institute for Policy Research and Development). A two-year
budget in the total amount of $400,000 was approved to be funded on a
per capita basis by American, Brown & Williamson, Lorillard, Philip
Morris and Reynolds.
Status of Original Prooosal
During the period March 12, 1979 through June 18, 1981, a total
of $312,500 was disbursed to Drs. Brotman and l=reedman, l:ol}owing the
June 1981 payment, we determined to hold further disbursements in
abeyance pending a review of thc project.
The basic thrust of the Institute's initial work w~s to examine
and analyze the "regulatory process," with a special focus on the
phenomena of the single-issue pressure groups on the national scene that
aim at controlling betmvior. The Institute featured a behavioral science On
approach to the problems of regulatory policy. Drs. Bcotman and

Freedman were especially concerned with the making of rules to imple-
ment policy decisions on the one hand, and on the other hand, with the
consequent behavior of the members who are subject to the rules. The
"~cgulators" process" approach, it was felt, would also facilitate attain-
ment of two of the Institute's long-term goals: establishing the Institute's
credentials and securing broad-based funding.
The Institute's initial project dealt with an analysis of the
devel~pment of regulations for implementing New York State's Child
Welfare Reform Act of 1979. The Institute sponsored a number of
conferences attended by regulators and other persons directly affected by
the Act. In a related aspect of this endeavor, the Institute received
approximately $25,000 from the Archdiocese of Brookls'n to study New
York's foster care and adoption system regulations.
Drs. Brotman and Freedman were also pursuing, or had planned
to pursue, a number of other avenues related to their anals'ses of the
regulatory process: conferences, similar to the ones dealing with the
Child Welfare Reform Act, devoted to the problems of the banking and
railroad industries; a studs" of the careers of regulators to be funded by
the Ford Foundation; a study of "cradle to grave" regulations in the
context of corporate human resources programs to be funded by Chemical
Bank; and a project aimed at demonstrating or invest}gating was's to
control health costs. Although the Ford Foundation and Chemical Bank
funding appeared promising in earl3, 1981, neither materialized. To date,
the only funding the Institute has received from outside the tobacco-
industry is the $25,000 from the Archdiocese of.Brooklgn. ]t is difficult
to determine fully why the Institute has failed to attract significant
additional funding. Certainly, the outcome of the last presidential
election and the resulting de-emphasis on government regulation must
have been a significant factor.
Tl:e C~rrent Proposal
Drs. Brotman and Freedman, under the auspices of the Insti-
tute, propose to conduct, over a one-year period, six "mini-conferences"
culminating in an international conference. The purpose of these confer-
ences will be to explore "critical issues in psychiatric classification"
which have arisen as a result of DSM Ill (Diagnostic a~d Statistical Manual
of Mental Disorders) and which must be addressed in connection with DS:,I
IV..~nce the ICD (International Classification of Diseases) determines, to
a major degree, the content of the subsequent DS.~,I, an international
conference is planned which will consider, among otl~er things, the
classification issues in the context of the ICD.
~ Controversial issues will be addressed at the conferences in
the presence of strong and articulate proponents of opposite positions, and
an effort will be made to resolve the con{rovcrsies in a constructive
manner. A monograph will be prepared following the international

-4-
conference. The thrust of the present proposal will coincide witI~ and,
indeed, is intended to carry forward the original Brotman/Freedman
project.
The total cost of the one-year project is $237,500. Since
$87,500 remains undisbursed under the original proposal, the current
proposal requires additional funding of $150,000. Contributions would be
made by the companies on a per capita basis and would be distributed
through Special Account No. 5. Details of the proposed budget are as
follows:
Madison Institute Support
Dr. Freedman
Dr. Brotman
Other Institute personnel
Secretarial
Meeting expenses
Consultant fees relating to
six "mini-conferences"
Expenses for international
meeting
$40,000
40,000
5O,OOO
ii,000
31,5C0
$172,500
30,000
35,000
Tot~ $237,500
Remaining from original $400,000
Additional funding required
- 87,5b0
$!50,000
Janet Brown, Pat Sirridge and I have met with Drs. Brotman
and Freedman to discuss the current proposal. ~,~e recommend its
approval. We are prepared to discuss it further with you as you may see
fit.
Timothy M. Finnegan
CC:
Miss Janet C. Brov;n
Patrick ~,I. Sirridge, Esq.

..}
BUDGET PROPOSAL FOR IMPLEMENTATION OF
CRITICAL ISSUES IN I~SYCIIIA'I'RIC C1,ASSIFICATION
-- FOIl PERIOD' JULY ]982 TIlllOUGll AUGUST 1983
'!
PIIASE I: July 1982 - December ]982
a. Development of background materials
(July, August 1982)
b. Participant contacts and assignments
(September, October 1982)
c. Two Delphi conferences for leader-
ship preparation involving approx-
imately 24 persons.(November,
December, 1982)
PItASE I I :
January 1983 - August 1983
a, Document preparation (January'
through April 1983)
b. Invitation to International Confer-
ence and Leadership training
(June through mid-August 1983)
c. Conference arrangements and Inter-
national Conference (through end
of August 1983)
Madison Institute
Personnel*
$ 24,000
24,000
24,000
48,000
42,000
6~000
168,000
Other Expenses Including Travel,
ltotel, MeetinK Rooms, ttonorari~s,
Etc,
24,000
.....
$ 69,000
TOTAL
.... S237,000
0 CC£ 0
Freedman, R. Brotman, I. Silverman, D. lludson, C. ,~iallalieu
