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7th M~'chI ~977 MESSRS. C.II. STEWART [~JCKIIART I .B.D. BLUETT C.G. BOWRA D.B, DUNBAR B.P. GARRAWAY N.W. GODDARD S.J. GREENw/ R.St.C. WALMI SLEY F.L. WRIGHT A.M.S. ELLIOT R.F. G| LDERDALE M.R. NOA~S T.J. TICE SENIOR MARKETING CONFERENCE No. 2 MARKETING IN THE 8O's : A REVIEW OF STRATEGIES RELATED TO SMOKING & HEALT~ S~u~day, M~rch ZTth - Frida~ April is%~ 1977 at Chewton Glen Hotel! New Milton) Hampshire S.J.G. ACK ............................. FILE ........................ I attach the following:- i. The background, aims and purposes of this Conference as sent to delegates at the beginning'of February. Since that time, reports have been coming in from delegates, as requested, and are being analysed in Millbank. 2. The Conference Programme, the list of delegates, consultants and Millbank representatives, and details concerning the nature of syndicate work to be ~ndertaken in Projects I, II and III. The main general sessions at which (1) the results of the projects are given by syndicates and {2) subsequently discussed so as to arrive at agreed conclusions and recommendations are as follows:- Pro~ect I - The Consumer: Research & Information Monday) March 28th - Pro~ect II .% Th9 Product) Communication & Goodwill "Wednesday, March ]Oth 2.0 pm. - 6.]O pm. (or up ~o 9.~O pm. if necessary) ~ro~ect III- Or~anisation as related to Smokin~ & Health Publicit~ Friday, April ist - 9.0 am. to 12.~0 pm. Final Conference Review Friday~ April Ist - 2.0 pm. to &.O pm. 0 BAT Industries document for Province of British Columbia 13 November 2000 BAT IN"~USTRIES .... 00290428

Unlike the last Conference, we are now arranging for talks to be given by various experts during the course of the conference. Could you please let me know, at your earliest convenience, which general sessions or talks you would llke to attend and whether or not you wish to have overnight accommodation. At Chewton Glen we are faced with severe restrictions on accommodation in the hotel, so that it will almost certainly be necessary for us to fix overnight rooms in a nearby hotel plus transport, should you require them. As usual, we do not wish visitors to attend the syndicate work which takes place in the syndicate rooms. Further administrative details will be available shortly. look forward to hearing from you. 7.~.77 "'-d BAT Industries document for Province of British Columbia 13 November 2000 BAT INDUSTRIES 00290429