Tobacco Documents Online

SMOKING AND }[£ALTH 302058848 BATCo document for Province of British Columbia 19 April 1999 BATCO 00122785

Objectives 302058849 BATCo document for Province of British Columbia 19 April 1999 BATCO 00122786

302058850 BATCo document for Province of British Columbia 19 April 1999 BATCO 00122787

In those counbvies whor'e the i,~-]~:t~'.¥ i7 carry[n,~, out or ~ponso~in~ he~]t,n resenr~n~ it :d~,,,~Id keep the medical a~horitien full~ infoPmed ~d welco~e theil' eollaborntion ~d views. It shol~id also m~e ~lown to them bhe c~ent of ~h~ rese~ch e@fort in othe9 countric~. In countries where the local industry has spo~soPed iio such reso~ch.~o dale. it ~,,!~ ~dc thu ~[nis~r~ o~' Health or appz@pria~e medic.l authorities, with i~ormation about indust~ research in o~he~ co~t~'ies, in giving ~X info~ation about rese~ch it is importer to place ~he e~hasis on since the latter often temples u~avourably with advertisin~ or promotional e~e.diture. B.A.T. is opposed in principle, to the imposition of ~ dvertising restraints or restriction~ on advertising: coupon Restrict~o-.~ trading, or oLhez' t~es of promotion, as these are accepted co~ercial practices in a free ente~'ise system. B.A.T. considers that s~ng is ~ adult choice ~d does not direct its advertisi~ at the yo~g. ~ere is little or no evidence that advertisi~ increases to~ censu~tion. ~ere, hewers, Gover~t ~ists on some res~ctions, the questlon ~ises as to ~ether it is better for the industry for ~his to be effected though ~lunt~ ~2eem~ or by legislation. Vol~t~y ~estrictio~ present ~he_- i~st~ in. ~ more • favourab!c~ lig~t th~ the - ~position of leg~ controls .Or p~o~biti~. - In ~ozt . cases volunt~'y ~reement would Seem to be p~eferable, but there ~e some ~guments fav~ le~slstion. c~nt~e pree~ts s.ta~. 9~. ~ro~ci.al 30205885i BATCo document for Province of British Columbia 19 April 1999 BATCO 00122788

BATCo document for Province of British Columbia 19 April 1999 BATCO 00122789