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BR3TISH AMERICAN TOBACCO Leadership and Beyond - The Challenges to be Embraced One key session of the British American Tobacco Global Conference will focus on the ch.allenges that we face in becoming indastry leaders - leadership th~ extends beyond being Number I in market share and volume terms. In essence, what must wc embrace as a company if we are to attain true leadership in a qualitative, as well as in a quantitative sense? Please debate this topic with your colleagues and send your three top-line responses to Janet Byrnes by 5th July, so they can be incorporated into the relevant session. Martin Brougbton ['"Plea~;e return this form i~"Janet Bymcs b_v Iat~'st Monday, 5$ July_ 1~'99, Lotus Note: Janet Bymes/Woking/GB/BATCo. Fax Number: +44 171 845 2118 E-mail: .}'anet Bymes@britamtob.com 322268865