BATCo
Ukraine Business Plan
User-Contributed Notes
Fields
- Named Organization
- British-American Tobacco Company Limited
- BAT Industries Plc
- National Tobacco Board
- Ministry of Trade
- Monastirisk Factories
- Ministry of Finance
- BAT Industries Plc
- Named Person
- Zimmerman, L
- Pearce, D
- Notes
Author name is not available in the document
- UCSF Code
- lxz41a99
- Type
- table
- report-financial
- map
- report-financial
- Region
- Russian Federation
- United States of America
- Bulgaria
- Germany
- Brazil
- Ukraine
- Mali
- Poland
- United States of America
- Recipient
- Watterton, DW
- Sheehy, P
- Herter, U
- Johnson, A
- Magnacca, M
- Duda, R
- Oltermann, G
- Buick, H
- Taylor, H
- Wolfrum, J
- Sheehy, P
- Date Loaded
- 01 Dec 2004
- Box
- us039
- Folder
- fj2978
Document Images
SECRET
UKRAINE
IBUSINESS PLAN
FOR JOINT ENTERPRISE
BETWEEN
BAT INDUSTRIES PLC
AND THE
CHERKASSY,
PRILUOKY
AND
MONASTIRISK FACTORIES
MAY 1992
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

UKRAINE
IBUSINESS PLAN
Copy Number__
Distribution
1 Sir Patrick Sheehy
2 U. Herter
3 D,S. Watterton
4 A.Johnson
5 G, Oltermann
6 H. BSick
7 H. Taylor
8 :M: Magnacca~-
9 R. Duda
10 J. Wolfrum
11 NBD/London
12 NBD / London
13 NBD / London
14 Project Team / Hamburg
15 Project Team / Hamburg
Project Tem'n
~L Dud=
O. Po~mo
H.
J. Woltn,~n
L 71mme~~
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

TABLE OF CONTENTS
Section 1
Section 2
Section 3
Section
2.1
2.2
2.3
3.1
3.2
3.3
4.1
4.2
4.3
4.4
Executive Summary
Business Objective & Strategies
Strengths of Partners
Critical Issues
Underlying Strategies
2.3.1 Phase 1 - No Convertibility
2.3.2 Phase 2 - Convertibility
Business Environment
People and Resources
Sociopolitical Analysis
Economic Analysis and Forecast
Marketing and Sales Strategy
Analysis of the Ukrainian
Cigarette Market
4.1.1 Segmentation
4.1.2 Pricing and Excise
4.1.3 Trademark Issues
Market Trends
Marketing Strategy
4.3.1 Establishment of Marketing
Function
4.3.2
4.3.3
4.3.4
4.3.5
Phase
4.3.6
4.3.7
4.3.8
Existing Ukrainian Trademarks
Excise and Pricing Strategy
Ukrainian Brands - Phase 1
International Filter Brands-
2
Product Development
Communication
Sales and Distribution
Sales Forecast
4.4.1 Phase 1
4.4.2 Phase 2
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.
4
4
5
5
10
10
10
12
14
14
17
17
17
25

Section 5
Section 6
Section 7
Section 8
Appendix
6.1
6.2
6.3
Leaf Strategy
Current Situation
Leaf Strategy
5.2.1 Tobacco Supply Purchase
Systems
5.2.2 Development of the Monastirisk
Operating Centre
5.2.3 Leaf Extension Service
5.2.4 Training and Development
Production Strategy
Background
6.1.1 Cherkassy
6.1.2 Prilucky
Production Strategy
6.2.1 Site Development and CAPEX
6.2.2 Primary Development
6.2.3 Secondary Development
Sources, Security and Supply of
Wrapping Materials
6.3.1 Risks and Opportunities
Management/Personnel Issues
7.1 Management Structure/Head Office
7.2 Factory Management
7.3 The Workforce
7.4 Training and Development
8.1
8.2
8.3
8.4
8.5
Financial Summery
Historical Performance
Plan Assumptions
Trend of Important Plan Figures
Evaluation
Sensitivities
(separate book)
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.
26
26
27
37
37
4O
43
46
46
48
49
51
52
52
53
54
59
60

:h
Ljvov
Prilucky
8O
Cherkas,sy
30C
Charkow
1650
Dnepropetrovsk
~ 20C Donezk
POPULATION x 1000
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

SECTION 1
- EXECUTIVE SUMMARY
The Ukraine cigarette market is estimated to be 80 billion cigarettes
although current production capacity in the Ukraine is only 66 billion due to
a lack of hard currency and underinvestment in the factories. The Ukrainian
government and the industry have recognised the need for Western
investment in the tobacco industry. A letter of intent was signed with
Ukrtabakprom, the government agency responsible for the tobacco industry,
the Prilucky and Cherkassy cigaret/.e factories and the Monastirisk
fermentation production association. The objective of the letter of intent
was to examine the opportunity in greater detail and to propose a business
plan. The main highlights are as follows:
A joint stock company will be created and own the three companies. It will
be run as an integrated company.
Due to the lack of convertibility, there is a two-phase approach for BAT in
the Ukraine, predicated on the basis that until the Rouble becomes fully
convertible, hard currency inputs will need to be funded externally. The
underlying working assumption of the Plan is that the Rouble will not be
convertible until 1998 {Year 6).
During Phase 1 (covering the first five years) when we do not expect to
have a convertible currency, the marketing strategy will increase sales
volume by 25% from the current 24 billions per annum to 30.3 billions in
Year 5 with market share forecast to improve from 30% to 36%. This will
be achieved by:
- A 100% increase in the production of filter cigarettes
- An improvement in the quality of the total product range
The planned increase in sales volume will be achieved with adequate
advertising support and distribution via our own sales organisation.
The trademark situation is unclear. Therefore, BAT will need to obtain
access to the brands produced today so as not to be disadvantaged
compared with other manufacturers.
It must also be ensured that the current pricing and excise structure is
adapted to western standards. An excise structure based on a mixed end-
price framework has been proposed. Advertising for cigarettes must also be
guaranteed.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

BAT Ukraine
"Sales Volume ' 24.0 * 25.1 * 27.3 ~ 31.1 '
39.5 ~ 41.0
~rke~ share % ~ 38.7 ~ 36.6 ~ 36.6 ~ 36.5 *
44.9 ~ 46.1
~Ne~ ~rnover ' 58.7 ~ 63.6 * 71.8 * 107.8 ~ 211.4 ' 234.6
= Trading Profi~ * 5.2 = 4.3 ~ 4.7 = 16.0 =
53.7 ~ 63.8
~ -US $O00'S- ' ' ~ ~ = ~
~Profit after T~ , 4.3 ' 3.5 ~ 3.9 ~ 12.3 ~
35.7 ~ 39.8
~ -US $000's- ~ ~ = ~ ~ ~
~Dividends , 0 ~ 0 ~ 0 ~ 7.4 ~
28.6 ~ 31.9
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

Production in the factories is characterised by obsolete equipment. A capital
expenditure programme is planned to meet the marketing requirements. It is
geared to securing existing production, increasing quality and yield, and
increasing the production of filter cigarettes.
The total capital expenditure during Phase 1 is estimated at $82 million
including spares and local spending. Of this amount, $ 61 million will be in
hard currency.
The scheduled increases in production volume and quality are dependent on
improving the quantity and quality of supplies to the factories. Adequate
supplies of leaf will be secured by introducing new tobacco varieties,
providing active support for private farmers, improving handling, grading
and processing. Permission for barter trade from the Ukrainian government
and support from Ukrtabakprom will be required to ensure sufficient WMS
and leaf.
The effect of the operating strategies will be to increase net turnover from
$59 million in Year 1 to $85 million in Year 5. In the same period, trading
profit is projected to rise from $5 million to $12 million.
The organisation structure of management will consist of a Supervisory
Board and a Board of Management which in view of the current personnel
situation on the three sites, will consist of nine members who will be
nominated by BAT.
The head office will be in Kiev and will have a small workforce consisting of
central Finance, Marketing, Production Co-ordination and Personnel. Due to
the three sites, 15 expatriates are scheduled up to 1995. From 1996
onwards, the business will operate with 8 expatriates.
When convertibility is achieved (assumed to be in Year 6), Phase 2 will
commence. Sales volumes are shown to increase by 37% to 41 billions in
Year 10, which represents a market share of 46%. The marketing strategy
to achieve this will be reflected in:
- a doubling in the production of filter cigarettes to 26.6 billions, including
- the launch of IFB 1 and IFB 2 brands totalling 8.6 billions (10% share of
market in Year 10).
There will be a 13% increase in the manning levels of the sales force to
ensure adequate coverage.
Phase 2 will involve an additional $75 million for spares and capital
expenditure to bring a GLT on-line and to install the required equipment for
the IFBs.
In addition, continuous activities to increase quality and yield are planned.
BATCO CONFIDENTIAL - CATEGORY !: MINNESOTA TOBACCO LITIGATION.

Net turnover is forecast to increase by 175% in real terms, reflecting the
volume increase, improved brand mix and benefit of real annual price
increases, to $235 millions in Year 10, Trading profit shows strong growth
to $63.8 millions in Year 10.
Dividends are scheduled for the first time in the fifth year of activities with a
50% payout rate which increases progressively to 80% by Year 8.
BATCO CONFIDENTIAL - CATEGORY 1: MINNESOTA TOBACCO LITIGATION.

SECTION 2
. BUSINESS OBJECTIVE AND STRATEGIES
The objective of the joint venture is to secure long-term profitable growth in
the Ukrainian cigarette market. The joint venture is the preferred vehicle for
combining the strengths of the existing enterprises with those of BAT. The
joint venture should be a fully integrated business from leaf development
and processing to cigarette manufacture and distribution.
2.1 Strengths of Partners
The Ukrainian government and the industry have recognised the need for
Western investment in the tobacco industry. Each of the potential partners
identified has unique strengths from BAT's viewpoint.
The Cherkassy and Prilucky cigarette factories currently account for over
36% of the existing production capacity in the Ukraine, The Prilucky site
has sufficient room for future expansion whilst the Cherkassy factory is
located in a major urban centre with good infrastructure and distribution
links with the rest of the country.
Monastirisk is located in the western Ukraine close to the major tobacco
growing areas. It has an existing customer base.
Each factory has a skilled employee base which has been demonstrated by
their ability to maximise the life of their factory equipment. They have had a
paternalistic culture which has contributed to the loyalty of the employees.
In addition, they have begun to develop expertise in sourcing materials and
in barter deals, although they still rely on Ukrtabakprom for support
including access to hard currency. All the factories have strong
administrative and control systems which were suitable for a centrally
planned economy.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

II
....................................................................................................
........................................ II
II I II I II
BATCO CONFIDENTIAL - CATEGORY l: MINNESOTA TOBACCO LITIGATION.

2.2 Crixical Issues
There are significant operating risks due to the lack of convertibility of the
Ukrainian currency, which is currently the Rouble. No timetable has been
discussed for full convertibility with the IMF. Therefore, a two-phase
approach is recommended with the initial phase (Phase 1) concentrating on
securing the existing market share. The second phase (Phase 2) is
dependent on full convertibility and focuses on increasing the market share
through the introduction of Internadonal Filter Brands (IFBs).
The current excise structure has the following main features:
- Ad valorem excise expressed as a percentage of the
manufacturer price inclusive of the excise.
- Plain cigarettes do not attract any ad valorem excise.
- Multiple pricing for the same brand according to the
costs of each manufacturer.
- Excise is payable 10 days in arrears based upon the
value of cigarettes sold.
Therefore, as a precondition to BAT's involvement, the excise structure
would have to be changed to a Western structure which is described in
Section 4.3.3.
The third major issue that must be dealt with sa~is-factorily is tha~ of
trademark ownership. The existing trademarks are made by a number of
factories within the former Soviet Union. No clear ownership has been
identified. Therefore, BAT must secure the right for the factories to continue
to manufacture and trade the existing trademarks.
2.3 Underlying Strategies
BAT proposes the establishment of a joint stock company which will own
and operate the three existing enterprises as one integrated business. This
will include the establishment of an office in Kiev which will be responsible
for common functions such as marketing and for providing strategic
direction.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

III:~tld 2.0 |.O 1.6
licit I.| 1.3 O.& O.Z 0.1
Iocat 0.9 0.$
total !0.1 6.| 10.1
plant |o~l 0,? 0,$ 0.0 1.6
toteL 0,7 0,5 0,0 6.T 6,|
I~lx~'~l 0.1 0,1 0,1 0,5 0,1
Lc~l 1,0 0,3 0,$ 0.6 0,$
tote| 1,1 0,3 0,$ 0,6 0,3
S~rt~ (|~et) lmc~id O.i O.i 0.9 0.9 0.9
Io’~L 0o0 0.0 0.0 0.0 0.0
TOTAl. tIi:~ttcl 14o9 11.1 13.6 12.3 9.0
~t 5.5 ~.~ 3.0 ].9 ~,t
totlt ~.t 15,5 16,8 16,2 13,0
TO~A~ I~d ~e~ 1 - S 61.1
t~t
totlt 81,9
I c~(,~s, totol 8.0 6.1
I
I PtlILUC~ toter 8,t ?,! 7,? 4,8 3.3
I
I lIl:l~l.$Tltlll{ tetI| 1.1 1.1 0,5 5,0 6.9
I
I [|I~ tOtl| lol 0.$
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

2.3.1 Phase 1 - No convertibility
Phase 1 covers the first five years. The objective will be to increase the
market share from 30% to 36% when the total market is expected to grow
by 1% per annum.
The focus will be on the development of new brands and modification of the
existing brands by improving the quality and presentation of brands
manufactured with ex- Rouble zone of leaf and WMS.
Net turnover will increase from $59 million in Year 1 to $85 million in Year
5. Trading profit will increase from $5.2 million in Year 1 to $12 million in
Year 5.
Plain cigarettes will decline from 17.5 billion cigarettes in Year 1 and 70%
of net turnover to 17.1 billion in Year 5 and 53% of net turnover. Filter
cigarettes will increase by 6.9 billion during Phase 1.
Adequate resources for communication are budgeted at 2% of net turnover
and rising to 3% in Year 2 and Year 3, Year 4 and then stabilising at 4% in
Year 5.
The establishment of a Marketing and Sales organisation in Kiev with four
regional offices will ensure that the JV has national distribution and market
information. As private wholesaling and transportation companies are
established the JV will re-direct some of its efforts away from the state
organisations to these new companies.
Total capita! expenditure including spares will be nearly $82 million of which
$61.1 million will require hard currency.
The following actions will be taken in the production and fermentation
plants in Phase 1:
1. Implement BAT safety standards, urgent replacement and
refurbishment of infrastructure and initiate a QC
programme ($20.5 million}
2. Primary upgrading ($10.8 million}
3. Seconda~ replacement ($35.2 million)
The leaf strategy in Phase 1 will be to establish a framework in the Ukraine
and between the three operation centres - within which the joint venture
can achieve the following objectives:
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

To ensure an adequate supply of tobacco to enable current and future
marketing opportunities to be fully exploited, whilst at the same time
progressively increasing stock levels, and reducing dependence on imported
tobacco. This will be achieved through the establishment of an extension
service to facilitate
the increased production of domestic tobacco
the introduction of new Flue Cured and
Burley varieties
the introduction of new methods of handling
and grading and processing systems appro-
priate to the above
the active encouragement of the growth in
numbers of individual private farmers
the establishment of an independent system
for the purchase/import of tobacco.
To rationalise the existing systems of tobacco handling, processing and
storage to maximise the use of existing fixed assets, and enable the three
operating centres to function efficiently as an integrated enterprise.
To advise and co-operate with the appropriate authority(ies) in the
privatisation of the Ukraine tobacco industry particularly in such areas as:
creation of a "National Tobacco Board" or
equivalent body
establishing a policy for farmer prices
introduction of an international standard
grading system
designation of land for tobacco production
availability of credit/financial assistance
for both private tobacco growers and
collective farms.
Total capital expenditure to support the leaf strategy is $1 5.4 million.
The organisational structure of this company would consist of a Supervisory
Board and a Board of Management. The Supervisory Board may, by law, not
be full-time employees or executives. The Supervisory Board will be
responsible for the strategic operations of the company. We recommend
that the Supervisory Board should consist of a small group of five to seven
people headed by a Chairmen.
BA'TCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGAT|ON.

toc~t
toc~!
toter
0.1 0,| 0,| 0,| 0,|
2,0 2,0 ~00 2.0 1,0
0,2 0,2 O,Z 0,2
0,6 0,4 0,6 0,4
0.6 0.6 0,6 0,6 0.6
2,6 0,? 0,? ~.6
0o~ 0.? 0.~ 0,9
$,$ 1.4 1,~ $,5
2.5 1,6 0,0 0,0
1,8 1,$ 0,0 O,Y
4.3 Z.| O,O 0,7
2,9 3,1 3,2 $,& 2,8
3,8 6,0 L,I 6,1
0,| 0.3 ~,| 0,1 0,0
9,9 &,! ~,S 0,$
0,1
0,3 0,0
0.3
Sperr* (|~d~et) Smorted 0.9 0,9 O,t 0,9 t,Z
I~ll 0.0 0,0 0,| 0,0 0,0
totat 0.9 0,9 e,e 0.9 t,Z
TOTAL ~Nx~r~ed 19,0 11,1
lo’ot 6,$ &,9
Iotlt ZS.6 1S,9 11,& 1|,& 9.2
TOTAL IN~orteLI Te&r ~ - 10
rotor
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

As a majority shareholder in the new company BAT would expect to select
and appoint the majority of the members including the Chairman, and the
members of the Board of Management which will consist of nine members.
The present factory [~irectors will be represented on this Board. The General
Manager, Finance Manager, Leaf Manager, Production Manager, Marketing
Manager and Personnel Manager will all be expatriates. In Kiev, an efficient
head office will be set up to carry out the central function of General
Manager, marketing production, to co-ordinate leaf and materials supplies
and to carry out personnel training and finance. The factory management
will be reinforced with experienced expatriates who will train the
management to operate with BAT systems, technologies, and to meet
accounting and reporting requirements. Overall, 15 expatriates are
scheduled up to 1995; as from 1996 the company will be run by 8
expatriates.
Manning levels will increase from 1,995 in 1992 to 2,348 in 1997.
Capital expenditure of $2.7 million to support the sales force and head
office will also be required.
2,3.2 Phase 2 - Convertibility
Phase 2 is dependent on full convertibility. We expect it will be achieved at
the beginning of Year 6 (1998).
The objective will be to increase market share from 36% to 46% over a five
year period.
The focus will be on introducing a semi-American blend and an American
blend brand. Existing brands will be further refined with expected growth in
the higher priced local brands.
Net turnover will increase from $108 million in Year 6 to $235 million in
Year 10. Profit after tax will increase from $12 million in Year 6 to $40
million in Year 10.
Filter production including IFBs will increase from 15.6 billion in Year 6 to
26.5 billion in Year 10. IFBs will account for 19% of net turnover in Year 6
and increase to 54% in Year 10.
Media/Merchandising expenditure will be 4% of net turnover.
There will be a 13% increase in the manning levels of the sales force.
Total capital expenditure requirements (including spares} in Phase 2 are
nearly $75 million for which the joint venture will provide the funds.
Phase 2 will involve the following investments in manufacturing:
1. The completion of the construction of a GLT in the
Monastirisk region ($8.3 million) ~,
2. The installation of an American blend primar~ in
Prilucky ($19.4 million)
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

COHPA,/~ tO~NZNG FO~CAST
yesr I992 1993 ~994 2995 ~996 299? 1998 1999 2000 200~ 2002
780 803 820 830 83S 84S 855 860 860
85S 876 899 910 940 94S 9SS 985 102$ 1070 1095
360 360 360 360 360 3S0 342 33S 327 32S
TO'Z~A,T. JO2HT £HTZX299S 22)4 2285 223? 2323 2348 23?8 240S 2438 2480 24S3
BATCO CONFIDENTIAL- CATEGORy I: MINNESOTA TOBACCO LITIGATION.

3. Expansion of secondary capaciW ($17.3 million)
In addition, the ongoing refurbishment of the infra-structure, upgrading of
the primary and secondary replacement will require an additional $29 million
in capital expenditure.
As well as improving quality and productivity, the leaf department's
emphasis in Phase 2 will be to minimise the amount of imported leaf
required for the IFBs as the GLT comes on line at the end of Year 7.
Manning levels will increase by 4% to 2,453 in Year 10.
BATCO CONFIDENTIAL . CATEGORY I: MINNESOTA TOBACCO LITIGATION.

THE UKRAINE
POPOLATION:
ETEMICITT~
Inflation
Discount rats
52,3 million
Coal, iron, chemicals
rich far=land
73% ~ralnian
22% Rusdlan
con~rol~ ~ Russia
since I cantur~
decline of 35% up to
1S94 moderate increase
starting in 1998
increasing to 30t in
year 1996; decreasing
to 15% Ln the remaining
plan period
200% in 1992; decrease
to 30% at the end of the
plan period.
in line wL%h inflation
difference. Business plan
is based on US $/150 Roubles
15% no~nal
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.
CD

- !O
SECTION 3
BUSINESS ENVIRONMENT -
3.1 People and Resources
The population is 52.3 million and consists of 73% Ukrainians, 22%
Russians and 5.2% other ethnic groups. The more industrialized Eastern
provinces have a higher number of Russians. They were attracted to the
Ukraine by factory jobs that offered increased income. Anti-Russian hostility
is low and the two cultures are very similar. The control of the Black Sea
Fleet and the Crimean desire for autonomy have pushed the Ukraine and
Russia into controversy.
The Ukraine is rich in coal and iron ore, accounting for 24% and 31% of
CIS production, respectively. The republic has crude oil and natural gas
reserves. It also produces ± 25% of the CIS grain, potatoes, vegetables,
and non-citrus fruits and over 20% of its meat, milk, and eggs.
The republic has 22 800 km of railways and 258 600 km of roads. Because
of its importance to the union, Ukrainian infrastructure has been adequately
maintained but is well below international standards. Telecommunications
are substandard and a major obstacle to economic expansion.
ForTy percent of the Ukraine's labour force works in industry and
construction, 7% in transport and communication, and 8% in trade and
other services. Because the republic is the "breadbasket" of the C.I.S., 20%
work in agriculture and forestry. The number of trained specialists is
relatively low.
3.2 Sociopolitical Analysis
The independence movement culminated with the 1 December 1991
referendum. The country has won widespread international recognition.
Support progressed furthest in the Western provinces that were a part of
Poland between the two World Wars. The Communists' complicity in crimes
during the Stalin era contributes to the absence of support for former
Communist party members. Consequently, Ukrainian conservatives will not
rise to power.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

- 13.
The rhetoric and policy positions of newly elected President Leonid
Kravchuk are liberal, although he is a former Communist. Kravchuk
consistently advocated Ukrainian sovereignty in 1991. His stature differs
from Boris Yeltsin's because the survival of Ukrainian democracy is
independent of his personal survival. Ukrainian self-determination had
progressed very far before he rose to power. Apparently the regions of the
Ukraine act independently of the political power in Kiev.
The Ukrainian presidency has strong executive powers. This will enable
Kravchuk to implement structural change in the system. However, it also
facilitates the establishment of an authoritarian regime. In conditions of
instability and decline in the period leading to the winter of 1992/93, a high
probability exists that the Ukrainian President will use his power to advance
reforms. The failure of the economic reform process will create a deep
recession. The country is not predicted to revert to a totalitarian
government. Instead, a combination of nationalism and a gradually opening
economy will emerge during the forecast period.
Ukrainian nationalism gained momentum after the Chernobyl disaster, which
Ukrainians blame on the central government. At first, this was a cultural
movement, but it eventually became political. The reformist, umbrella
organization "Rukh" (movement in Ukrainian) has been at the forefront of
promoting political pluralism. Communist leaders with ties to the pre-
Gorbachev era tried to block the nationalist movement through the second
quarl.er of 1990. At that time the Communist position disintegrated in the
face of popular demands for democracy.
The Ukraine is obstructive in attempts to formalize the Commonwealth of
Independent States, although isolation from the C.I.S. may devastate the
economy. Ukrainians have refused to sign agreements that would
(1) preserve previous trade links,
(2} maintain a common market,
(3) prevent state-owned enterprises from using monopolies
to raise prices,
(4) designate Russia as legal successor in payment of
foreign debt, and
(5) allow tariff-free transit across Commonwealth states.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

~,L~OR 'RISKS AND OPPORTU~TIES
Superficial commit=one to
Government Instabi1£ty
Unclear legal Framework
Depression
- Inflation
Lack of supplies to the factories
- Raw Materials
No conve~Ibillty
Debt Service of the Ukraine
Profit Control
Trade w~r ~n the C.I.S.
First in the market
- Brand loyalty
- Influence in development of marke'
Unfulfilled demand on the market
Investments are welcomed
Export base for C.I.$.
BATCO CONFIDENTIAL - CATEGORY h MINNESOTA TOBACCO LITIGATION.

12 -
3.3 Economic Analysis and Forecast
The Ukraine's economy is the second-largest in the C.I,S., accounting for
16.2% of net output. Per capita GDP was US$ 4 325 in 1990, 22% less
than Russia's because it does not have such high-unit value commodities as
diamonds and gold.
The Ukraine is second to Russia in the output of most major industrial
products, including cast iron (4.0.8% of union output). A.C. electric motors
((35.8%), and excavators (29.2%). Last year's output of rolled steel
products was 38.61 million MT, 33.5% of union production. In 1990, 195
412 motor cars and 106 221 tractors were assembled. These products and
machinery are sold to Other republics, and light industrial goods, wood and
paper, non-ferrous metals, and chemicals are imported. Most of the
industrial capacity is very old and in need of investment.
As a result of the Chernobyl catastrophe there is a high degree of
contamination in the north-west of the Ukraine. However, an evaluation by
independent sources did not reveal any impermissible radiation levels in the
groceries, foodstuffs and water supply. The greatest risk is associated with
another accident.
Severed traditional trade links between Russia and the Ukraine and the
transformation to market economy will cause the Ukrainian economy to
break down. Factories are already closing and unemployment is on the rise.
Strikes and wage hikes are becoming likely with ill effects on inflation. Mass
poverty with the onset of a small but wealthy elite is leading to social
tension. We expect an unco-ordinated transition to market economy with a
lack of legislative clarity.
Increasing energy prices will cause a shortfall in supply and the temporary
shut-down of factories may occur. When prices are liberalized, the Ukraine
will remain a net importer. It will be affected by the higher prices for energy
imports and lower prices for its overvalued machinery and basic metal
exports. However, market prices for agricultural output will partially offset
this. Overall, 45.8% of GNP is dependent on interrepublic trade, and
international trade involves 6.7% of GNP.
The GNP will therefore decrease till the end of 1994 and will only increase
moderately till the year 2002.
The Ukraine.is planning to introduce its own currency the hryvna. We
assumed an inflation rate of 200% in 1992 which decreases to 30% during
the plan period. Currently, Kiev is using a specially stamped ruble (coupon)
for mandatory foodstuff purchases. Convertibility is directly linked to the
ability to increase foreign trade balance. Therefore a reduction in imports is
to be expected.
BATCO CONFIDENTIAL - CATEGORY i: MINNESOTA TOBACCO LITIGATION.

Moscow has made matters worse by freezing Ukrainian hard currency
funds. Today, it is not clear to what extent hard currency is available in the
Ukraine.
The Ukraine will assume responsibility for its share of the C.I.S.'s foreign
debt (± 16.3%), when it verifies the terms and conditions. At present the
republic is using the issue to bargain for concessions in the C.I.So Debt
service of the Ukraine is approximately US $ 2 billion p.a.
The currency is not at present convertible. This imposes severe constraints
on BAT's proposal, as the desire to introduce American style cigarettes and
to increase production significantly can only be achieved when the local
currency is fully convertible. Therefore, the proposal is based on a non-
convertible scenario although reference is made to specific actions that will
be taken when the local currency is fully convertible.
BATCO CONFIDENTIAL - CATEGORY i: MINNESOTA TOBACCO LITIGATION.

3.4 -
SECTION 4
MARKETING AND SALES STRATEGY -
4.1 Analysis of the Ukrainian cigarette market
The market figures are based on information from Ukrtabakprom. Some
figures/information have not, or not yet, been confirmed. Other information
is based on discussions with Ukr~abakprom, the Ministry of Trade, regional
offices and the trade organization.
In 1991 the total Ukrainian cigarette market sold 61.8 bn cigarettes
(including supplies to the army - 65.4 bn). But this does not reflect the true
demand for cigarettes in the Ukraine. Estimates from Ukrtabakprom and the
Ministry of Trade suggest a market potential of 80 - 85 bn cigarettes.
In 1985, 76.3 bn cigarettes (including the army - 82.5 bn) were sold in the
Ukraine. At that time - according to Ukrtabakprom - supplies to the
population were to a large extent guaranteed and satisfactory. Since then,
domestic volume has dropped dramatically.
Ukrainian cigarette production was kept at a level of approx. 80 bn until the
end of the 80's. Subsequently, the level dropped to 66.6 bn in 1991; for
1992 a further decrease in production volume to 64,2 bn cigarettes is
forecast.
A fundamental reason for this decrease is the technical equil~ment in the
factories. Since the mid-80's no notable investments in machinery have
been made. An additional factor is the increasing number of difficulties in
the sul~ply of materials since the beginning of the 90's. This bottleneck
factor may become even more crucial in the future.
In the past, the Ukraine imported substantial quantities of cigarettes from
the Soviet states, chiefly filter ciga- rettes from Bulgaria and Yugoslavia. In
1986 the volume peaked at approx. 11 bn cigarettes, in 1991 it was only
1 bn.
"USSR Interstate imports" to the Ukraine (on average 2 bn cigarettes p.a.)
did not in the past make any significant contribution to market supply. In
1991, these "imports" sank to approx. 300 mn cigarettes.
BATCO CONF]DEI~TIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

- 15 -
In contrast to this, the "USSR Interstate exports" led to a considerable
worsening of the Ukrainian market situation from the middle to the end of
the 80's. At the moment considerable quantities of cigarettes are "shifted"
to other CIS republics by private organizations which are not recorded in the
statistics.
According to Ukrtabakprom there are approx. 18 mn smokers in the
Ukraine:
Incidence 34.7%
Per capita consumption 1,250 cigs.
Daily consumption
10 cigs.
These figures reflect the extreme lack of supplies on the Ukrainian market,
Based on a market demand of 80 -85 bn, the consumption would be:
Per capita consumption 1,650 cigs.
Daily consumption
13 cigs.
4.1.1 Segmentation
The Ukrainian cigarette market is based 100% on Oriental tobaccos. Only
national (Ukrainian) brands and brands of the former Soviet Union are
produced. In the past there were individual cases of limited licensed
production.
Plain cigare[tes (70 mmloval) and papirosy (82ram, 92ram, 95mm, 105mm)
are packed without foil; nor is there any polypropylene or cellophane insert.
Filter cigarettes are sold in SC and HL versions (HL to a very limited extent);
length 80ram or 85mm and filters 15ram or 18ram long.
The plain segment dominates production with over 72% of the brands on
offer in the Ukraine. It includes large brands such as VATRA (approx. 50%),
POLJOT (approx. 15%} and PRIMA (approx. 4%). The packs are very simple
flat boxes, most of which have major deficiencies in the printing.
The HL filter versions are produced in Kiev, Charkov, Lvov (1991 - main
brands KOSMOS and STOLIZNIE approx. 2.8%).
Most of the Ukrainian cigarette factories are in a position to produce SC
filter cigarettes. The quality differences in packaging are, however,
tremendous. SC main brands are KOSMOS (approx. 4.8%), EXPRESS
(approx. 4.4%) and FILTR (approx. 2.4%).
BATCO CONFIDE]NTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

In the mid-80's the market was barter supplied with filter cigarettes via
imports (up to 47%). At the moment filter cigara~es mostly have paper
filters instead of acetate because of a lack of materials. Demand for filter
cigarettes is, however, currently estimated at approx. 60% of the market.
With approx. 24 bn cigarettes (1991) CPM has a 36% share in Ukrainian
production. As on the total market, three quarters of the volume is plain
cigarettes. (see Appendix - brands and classes - CPM).
As the main brands (with the exception of LUG and PRILUKSKIE) awe also
produced in large quantities by other factories, the clarification of trademark
ownership problems is of vital importance to CPM.
4.1.2 Pricing and Excise
The current taxation of cigarettes has the following features:
- Ad valorem excise expressed as a percentage of the
manufacturer price inclusive of the excise.
- Plain cigarettes do not attract any ad valorem excise.
- Multiple pricing for the same brand according to the
costs of each manufacturer.
- Value added tax at 28% (21.88% of the VAT inclusive
price) applicable only up to the manufacturing stage.
- A trade margin of 25% (20% of the price inclusive
of the margin),
- The manufacturer's markup is restricted to 25%.
- Excise is payable 10 days in arrears based upon the
value of cigarettes sold.
4.1.3 Trademark Issues
Formerly, all trademark and patent law matters were dealt with centrally in
Moscow. The brands KOSMOS, STOLICHNYE and PRIMA were developed in
Moscow. Other brands were developed by Ukrtabakprom or by individual
factories, The "factory trademarks" are ostensibly patented for the
factories.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

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BATCO CONFIDENTIAL - CATEGOI~Y 1: MINNESOTA TOBACCO LITIGATION.

- 17 -
4.2 Market Trends
The market forecast is contained on the page opposite. Currently, the
market is undersupplied. It is not assumed that supply will equal demand
until Year 5. However, it is assumed that the production share of filter, plain
and papirosy cigarettes mirrors the market demand for each product. Other
significant trends are as follows:
The Papirosy segment will continue to decline.
The Plain segment will decrease from 71% in Year 1 to 55% in Year 5 to
39% in Year 10,
The Filter segment will increase from 25% in Year 1 to 43% in Year 5 to
60% in Year 10.
Imported cigarettes will develop a small niche and will account for 2 billion
cigarettes in Year 1 and 6 billion in Year 10, No revenue has been assumed
for the JV with regard to the sale and distribution of imported BAT
cigarettes.
It is assumed that the Ukrainian cigarette market will have a range of price
segments to meet the needs of consumers. There will probably be 5 major
segments:
Low Price
- Consisting of plain cigarettes
Medium Price - Comparable to existing Class II, III and IV
High Price
- Class I type cigarettes
Premium Price - Semi-American blend cigarettes
Ultra-Premium Price - Locally made International Filter
Brands and comparable imported Brands
4.3 Marketing Strategy
4.3.1 Estab!!shment of Marketing Function
One of the most urgent steps that will be taken is the establishment of a
professional marketing and sales organi-sation. The Marketing and Sales
Manager will be an expatriate and will be responsible for a team of 69
which includes a field force of 56 individuals. There will be a Marketing
Assistant who initially will also be an expatriate.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

4.3.2 Existing Ukrainian Trademarks
It would be desirable for BAT to obtain exclusive pro-tection for existing
Ukrainian brands manufactured in CPM. In pending negotiations, therefore,
as a minimum it must be ensured that the brands so far produced in the
CPM factories can be used in future by BAT. To obtain the right to
manufacture all the brands produced in CPM we may have to pay a licence
fee to Ukrtabakprom. This amount is not included in the Plan.
As far as justifiable under market aspects, BAT should try to make
appropriate preparations for converting the production of Ukrainian brands
to BAT's own trademarks as soon as possible. As supplies will remain
below demand in the first few years, there are favourable opportunities for
"new launches" (renaming existing brands) without any great marketing
spending.
However, experience in east Germany has shown that "old" and familiar
brands can be a tremendous asset.
4.3.3 Excise and Pricing Strategy
4.3.1.1 Excise
As a precondition to BAT's involvement in the Ukraine, the excise system
must be changed. There are four major princiloles that must be followed:
Plain cigarettes should be taxed in line with filter cigarettes,
VAT is part of the overall tax burden on cigare~es.
The Ukrainian consumer must have a range of retail prices for cigarettes.
The total tax burden should be narrowed to encourage the production of
qualiW cigarettes.
The following recommendations have been discussed in general terms with
the Ministries of Finance and Economic Affairs.
1. The current variable ad valorem rates system for cigarettes is inequitable,
complex to adminster and inappropriate to the new economic
environment envisaged for the Ukraine. It should be replaced with a
more simplified system. A mixed end-product structure with a 50/50
split between the specific and ad valorem element is recommended, it
should be applied to all cigarettes including plain and papirossy.
The objective of these changes would be to achieve a more equitable
excise structure and to encourage the manufacture of higher quality
cigarettes.
C~
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

19 -
2. TO secure Government revenue and to ensure equality of application of
excise between manufacturers, and to prevent any excise evasion, the
government should consider the introduction of a banderole system.
3. The establishment of a single retail price for each brand which should
apply nationally and which should replace the current situation whereby
the same brand made in different factories can have different retail
prices because of manufacturing cost differences.
4. The trade markup which is currently 25% or 20% of the retail price
should be reduced to a level which more accurately reflects the costs of
retailers. A margin of 15% would be sufficient based on the current
incidence of tax on Class I cigarettes.
.5. The current VAT system which appears to be a multi-stage system
applying up to the final point of manufacture only (not to be added value
from distribution) works well and should not be changed. However, the
VAT is part of the overall tax burden on cigarettes and should be
considered as such.
4.3.3.2 Pricing
The JV would, initially, compete in the low, medium and high price
segments. The existing Ukrainian Class II-IV type filter cigarettes will be
positioned in the medium price segment. Class I type filter cigarettes and
the new Ukrainian products to be developed by the JV will be positioned in
the high price segment. When the currency is convertible, Jt would compete
in the Premium and Ultra-Premium segments with locally manufactured
products subject to the competitive situation at that time.
4.3.4 Ukrainian Brands - Phase 1
To safeguard the existing business and to be able to satisfy demand from
the weaker income groups the existing plain and filter cigarette brands
ought to be improved without any great financial expenditure. The typical
Ukrainian flavour must not, however, be altered.
Steps should relate to the pack {improve printing and embossing, e.g.
adding foil), to improving the physical cigarette quality and to lowering
tobacco input weight.
BATCO CONFIDENTIAL - CATEGOI~Y h MINNESOTA TOBACCO LITIGATION.

20 -
There are the following decisive reasons for the planned increase in
Ukrainian filter cigarettes:
In the mid-80's the filter segment in a situation of
satisfactory market supply achieved a leading 47% share
(see Appendix Total Cigarette Market 1985 - 1991). This
reflects the real significance of filter cigarettes.
The gap between current production capacity and
estimated demand potential is currently approx. 20 bn
cigarettes. A prompt and noticeable increase in
production capacity - taking account of timing aspects
and expected competitive activities - is therefore
necessary to improve our market position.
For this reason, the position of Category II - V Ukrainian filter cigarettes
should be further expanded as regards volume. A switch to a KS version
will be prepared for short-term launch.
To ensure differentiation from competing brands and to justif~ a higher
price, the new Ukrainian KS filter brands must be developed with far better
quality as regards product (Oriental flavour WPe with casing/flavour) and
presentation (SC, polypropylene and aluminium foil).
In view of foreseeable supply problems affecting materials a more rapid
expansion than scheduled in the sales forecast is not possible in the first
few years.
Although there is clear market demand for HL packs for Ukrainian brands,
too, the production of SC packs is scheduled - solely for profitability reasons
as the HL would have to be imported from the west.
"There are further market opportunities in the development of
"specialities"/line extensions such as changes in format (100 ram) and
changes in flavour (mentholated).
4.3.5 International Filter Brands - Phase 2
In future, demand for western cigarette brands will increase because the
Ukraine has opened up politically.
To build up a strong BAT position in the segment of semi-international
brands tactical.brands (IFB 2) will have to be launched in the Ukraine. Under
profitability aspects we shall have to examine the extent to which tobaccos
which are available and can be developed in the Ukraine can be used in the
blend without having too strong an impact on the American Blend character.
In Year 6, production of an HL IBF2 is to begin.
BATCO CONFIDENTIAL - CATEGORY 1: MINNESOTA TOBACCO LITIGATION,

21 -
Today's estimate indicates that the BAT brands PALL MALL, HOLLYWOOD,
GOLD DOLLAR and VICEROY, in particular, could be considered
(presentation characteristics: SC, polypropylene and aluminium foil).
The attractiveness of international brands is currently characterized
exclusively by the very well-known brands MARLBORO and CAMEL. To
build up BAT's strategic position in the Ukraine a strategic brand (LUCKY
STRIKE) must be launched nationwide when convertibilty occurs.
To be able to counter the approach expected from our competitors, an HL
box will be scheduled for IFB 1.
It can be assumed that our international competitors will also launch their
strategic brands in the Ukraine when the currency is convertible.
4.3.6 Product Development
The domestic style cigarettes in the Ukraine all have a very clear
(distinctive) taste characteristic which is not similar to an American blend
taste. The taste is more comparable to an Oriental cigarette with air-cured
notes.
The cigarettes have a good impact and high irritation. The Oriental/air-cured
flavour in the side stream is very distinctive.
The physical quality of the cigarettes is not of a very high standard. The
cigarettes have bad ends stability and big differences in tobacco weight.
Owing to bad printing, the optical appearance is not nice.
Phase 1 - Targets for Product Development
1. Improvement of the physical quality and profitability
of current domestic brands.
- better ends stability
- constant tobacco weight
- better controlled moisture content of the cigarettes
These improvements can be achieved by means of
o a more careful and constant primary process which
gives the tobacco better filling power
- longer tobacco duration
- be~er selected and graded domestic style tobaccos
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

22
- use of puffed stems
- modern cigarette makers
- better quality control
The above-mentioned items will enable us to reduce tobacco losses and
tobacco weight in the cigarettes. This will lead to improved profitability,
2. Blend maintenance of current domestic brands
- keep the current typical smoke and taste
characteristics.
This can be achieved by means of
- longer tobacco duration
- better selected and graded domestic style
tobaccos.
There is no doubt that the typical taste characteristics should not be
changed. The people are used to this taste and they should also get it in the
future.
3. Introduction of new brands with domestic style taste character
- get the current n/pical smoke and taste charac-
teristics of the domestic brands
- but with less irritation
- cleaner tobacco taste
- the physical quality should be improved
Phase 2 - Targets for Product Development
Introduction of new brands with American blend taste
character through the use of:
- high quality imported tobaccos
- casing a~d flavour
- CLD treatment
- high quality cigarette materials such as filter,
cigarette paper, ripping paper
BATCO CONFIDENTIAL - CATEGORY 1: MINNESOTA TOBACCO LITIGATION.

23 -
4.3.7 Communication
At the moment there are very few signs of western style advertising. So far
there is no cigarette advertising. The fame of western brands is chiefly due
to international TV programmes (sport, etc.). There is currently no
advertising markel of any sort. It can, however, be assumed that - as in
other east European states - tt~ere will be adequate openings for cigarette
advertising.
For this reason "lobbying" must ensure that the highest possible degree of
marketing freedom is established.
Apart from using selected basic media for the national advertising of our
tactical and strategic brands, and the new Ukrainian brands, the focal point
of activities should clearly be on "below the line" activities at the POS.
Taking account of expected market entry by our competitors, and the
change from seller's to buyer's market in the middle of the plan period, a
graduated marketing budget is necessary (year 1 - 2% of net turnover;
years 2-4 - 3% and as from year 5 - 4%).
The resources in Phase 2 will be focused on the IFBs and, to a lesser
extent, on the new Ukrainian brands.
4.3.8 Sales and Distribution
The official sale of cigarettes at the retail trade level is via approx. 40,000
(overall approx. 54,000) grocery supermarkets, HOREKAS and kiosks. The
retail trade outlets fetch the cigarettes direct from the factories or from the
large distribution organizations. As a rule the range to be found in the trade
comprises only 2 - 3 brands.
A government resolution states that up to 30% of cigarette production can
be used for barter trade (both intercompany barter, e,g. to acquire machines
and replacemen~ parts, and barter trade to supply the workforce with
groceries/consumer goods). Large, unquantifiable numbers of cigarettes are
removed from the distribution channel factory-consumer by the wholesale
trade systems (Bakalejas) and the regional distribution organizations (e.g.
Raygastrcnomtork) and are used for legal/illegal trade transactions.
In 1991 the three factories in Cherkassy, Priluky and Monastirisk covered
approx. 36% of the market. Owing to the socialist supply structures high
supply/market shares are only obtained in approx. 60% of the total 25
administrative districts (see Appendices - CPM deliveries into the regions).
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

4.3.8.1 Sales Strategy
During Phase 1 the improved "old" Ukrainian brands and the newly
developed Ukrainian brands are to be distributed nationwide. In the first few
years, however, priority is to be given to safeguarding existing supply areas.
To imptement these targets the early setting up of our own marketing and
distribution organization is recommended. Focal point for the distribution
organization is to be the professional handling (Key Account Management)
of all the important large distribution organizations (State and private) and
all the important retail trade sales outlets so as to achieve our sales and
distribution targets. Another main task for the organization must be the
general preparation of the Ukrainian market against the background of
permanently changing market facts.
Training (especially on-the-job) on the one hand and a planning, steering and
control system tailor-made to suit Ukrainian conditions on the other hand
are core pre-conditions for success.
Access to existing and newly developing distribution systems will be
ensured.
The marketing and distribution head office is ~o be located in Kiev. To
ensure widespread optimum handling of the market four regional distribution
centres are scheduled:
Kiev NORTH Head Office/ regional Distr. centre
Donez.k . EAST regional
Odessa SO. LITH f ..... regi.onal " -
Lvov WEST i regional
Per regional distribution centre a workforce - in addition to the
management/oft3ce = 4 people - of approx. 15 per centre is to be appointed
to the field force and trained within two years.
In view of expected competitive activities and the change to a buyer's
market in the middle of the plan period the staff of the sales force will
increase during Phase 1 to 156 individuals.
For reasons of cost the existing logistics system for cigarettes (some
fetched personally, some supplied to the large distributor level) is largely to
be maintained. Whenever the market demands it, the share of cigarettes
supplied must be increased. In general, however, the solicitation of orders
must be brought in line with the western level in the short term.
BATCO CONFIDENTIAL - CATEGORY !: MINNESOTA TOBACCO LITIGATION.

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BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

25
To transport the cigarettes to the trade organizations existing and newly
developing freight organizations should be used, A decision on se~ing up
our own supply organization cannot be reached until the middle of the plan
period, i.e. wt~en the change from seller's to buyer's market occurs,
The IFB's will be launched selectively in the first year of Phase 2 due to
production constraints and extensively in the following year.
4.4 Sales Forecast
4.4.1 Phase 1
The JV will increase its share of the market from 30% in Year 1 to 36% in
Year 5.
Sales of plain cigarettes will decrease during Phase I from 17.5 billion in
Year 1 to 17.1 billion in Year 5. However, the JV's share of the plain
segment will increase due to improved presentation and consistency of
product qualiW.
Sales of filter cigarettes will increase from 6.5 billion in Year I to 13.2 billion
in Year 5. This is based on the unfulfilled market demand and the improved
qualiW and consistency of the JV's brands, Growth is primarily in the
medium price segment due to the low purchasing power of consumers
during this period of economic reform.
4.4,2 Phase 2
When convertibility is achieved, there will be a decrease in the sate of the
low and medium price segment as people react to the perceived increase in
their purchasing power. Sales of high priced cigarette will increase signifi-
canUy. The sale of the JV's Ukrainian filter cigarettes will increase by over
100%. Trial of the IFBs will be significant in Year 6,
During Year 7, there will be an increase in the JV's sales of medium priced
cigarettes to 10.5 bn as the novelty and the effect of convertibility reduces
the purchasing power of some consumers and others trade up to IFBs. At
the end of Year 10, sales of higher priced filter cigarettes will account for
5.4 bn cigarettes and medium priced cigarettes 12.6 bn.
Sales of IFBs increase dramatically as the exposure to imports has increased
awareness of American swle cigarettes, In addition, given BAT's investment
in sales and marketing during Phase 1, there are benefits in terms of local
knowledge and leverage with the wholesalers to ensure good placement of
the product. IFBs will account for 20% of unit sales or 8,5 bn in Year 10.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

- 26 -
SECTION 5
LEAF STRATEGY
5.1 Current Situation - The Ukraine in General
- Supply and Demand
At current production levels {1991 - 61 bn cigs), the Ukraine's annual tobacco
requirement is estimated at around 60,000 T of which some 14,000 T is
produced within the Ukraine, the remainder being imported, mainly from other
CIS republics.
- Procurement System
Ukrtabakprom has actively encouraged the Ukraine's cigarette factories to
develop their own independent means of sourcing their leaf requirements.
Current economic difficulties however have led Ukrtabakprom to retain one
of its traditional roles - the allocation of tobacco to factories in proportion to
their cigarette output - as well as continuing to act as the overseer
organisation of the tobacco industry.
- Tobacco Production, Types and Grading System
The majority of the Ukraine's tobacco is produced by collective farms although
the number of private farms has increased in recent years.
The main variew is Podolski, semi-Oriental variety, although small quantities of
Flue Cured Virginia and Burley are also grown.
Podolski is cured in different ways, the method of curing being more often
dependent on what curing facilities are available at the particular farm than
on a deliberate attempt to produce a specific style. This variety appears to
have a common smoke character which is manifest regardless of the method
of curing but whose intensity of character varies according to the method of
curing. Many of the semi-Oriental varieties imported from other CIS republics
share a common genetic origin and thus possess a similar smoke character.
This similarity of smoke enables reasonably consistent taste and flavour
characteristics to be maintained in cigarettes despite relatively frequent and
large changes in blend composition, allowing a relatively flexible approach to
tobacco sourcing.
BATCO CONFIDENTIAL - CATEGORY !: MINNESOTA TOBACCO LITIGATION.

27
- Joint Venture Operation Centres
The proposed joint venture will involve two cigarette factories and two leaf
processing/fermentation plants one of which also has a small cigarette
manufacturing operation.
Of the above, the cigarette factories currently operate under the Ukrtabakprom
umbrella on whom they depend for a substantial portion of their leaf supply
although they are developing their own independent methods of sourcing,
principally by conc}uding direct contracts with leaf processing plants. The
processing/fermentation plants are also at-tempting to increase their volumes by
directly contracting (often with a pre-financing element) tobacco production
with collective and private farms in the Ukraine and to a limited extent in other
republics.
5.2 Strategy for the Proposed Joint Venture
The BAT leaf strategy will be to establish a framework - in the Ukraine and
between the operating centres - within which the joint venture can achieve the
following objectives:
To ensure an adequate supply of tobacco to enable current and future marketing
opportunities to be fully exploited, whilst at the same time progressively increasing
stock levels, and reducing dependence on imported tobacco, This will be achieved
through the establishment of an extension service to facilitate
- the increased production of domestic tobacco
- the introduction of new Flue Cured and Burley varieties
- the introduction of new methods of handling and grading
and processing systems appropriate to the above
- active encouragement of the growth in numbers
of individual private farmers.
Also important to success will be the establishment of an independent system for
tobacco particularly in the longer term.
To rationalise the existing systems of tobacco handling, processing and storage, to
maximise the use of existing fixed assets, and enable the operating centres to
function efficiently as an integrated enterprise. This will include the installation of
a green leaf threshing plant capable of processing Flue Cured and Burley tobaccos
to international standards.
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- 28 -
To advise and co-operate with the appropriate authority(ies) in the
privatisation of the Ukrainian
tobacco industry particularly in such areas as:
- creation of a "National Tobacco Board" or
equivalent body
- establishing a policy for farmer prices
- introduction of an international standard
grading system
- designation of land for tobacco production
- availability of credit.lfinancial assistance
for both private tobacco growers and collective farms
Reference to a "National Tobacco Board" is made in a generaJ rather than a
specific sense; ie some form of organisation/body representing the various
groups making up the industry from farm to cigarette sales and acting as a
coordinator and/or spokesman.
Although BAT can expect to start operations in the Ukraine free of
international competitors, it would be unrealistic to plan on this continuing
in the future. By hell:)ing to shape the industry's coordinating body BAT
would indirectly be able to influence its philosophy.
5,2.1 Tobacco Supply Purchase Systems
The JV's primary obiective would be to maximise cigarette output and
progressively build up tobacco stocks to create a t 2 month year end
duration by Year 7.
Stock ~ 330 7889 8252 1121~ 12205 17052 25034 32185 33316 ~3316 3~41
U~ng= (T) 2399~ 251~ 273~ 24750 25S34 27690 32185 33316 33327 3~41
It is felt if the JV adopts an integrated approach whereby the tobacco
requirements of all three manufacturing operations are served from centrally
sourced stocks, the pressure on the limited domestic crop, and on hard
currency/barter items for imported tobaccos will be reduced, and better use
made of both the financial and physical assets of the enterprise.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

29
Under joint venture conditions the tobacco requirement would continue to
be sourced both through importation and domestically. The JV would
expect to be able to continue to participate in the existing allocation
systems for tobacco imported by Ukrtabakprom although it would expect
exclusive use of imports arranged and funded by itself. Similarly, the JV
would expect exclusive use of all the domestic tobacco that it causes to be
grown or for which the JV itself arranges and finances contracts.
- Domestic Supply
The JV intends to maximise the production of domestic tobacco including
Podolski and to introduce new varieties of Flue Cured Virginia and Burtey
tobaccos to reduce dependence on imports. This will largely be achieved
through the establishment of an extension service and the creation of a
system to offer financial assistance (loans/credit) for tobacco production to
both collective and private farms (see section 5.2.4 for more details).
- Imported Tobaccos
Tobaccos from outside the CIS will almost certainly have to be purchased in
hard currency and the proposed requirement for these types has been kept
to a minimum. Barter will play a major role in purchases from CIS republics
and possibly some other East European countries. The JV will seek to use
cigarettes and other non-tobacco materials available in the Ukraine as bar~er
items but the use of imported items (eg: filter tow, cigarette papers, spare
parts) will also be considered if the net purchase price is to the JV's
advantage.
5.2.2 Development of the Monastirisk Operating Centre
As the JV will be a single integrated enterprise composed of the three
principal operating centres - Cherkassy, Priluk,/, Monastirisk I und II
(Jalgonitsa) - it is proposed that the existing fermentation plants be
developed to rationalise the use of fixed assets, to optimise the benefit to
the JV and to provide the JV with suitable centres for the following
operations.
Leaf extension service
- Leaf processing (GLT and Oriental manipulation/
fermentation)
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It is proposed that the leaf extension service and the GLT be located at
Monastirisk I and that both the existing manipulation/fermentation plants be
maintained. The results of the flue cured and Burley trials (1992 crop) will
give an indication of the rate at which production of these types can be
expanded. The blending requirements for these wpes and the availability of
adequate processing facili-ties (GLT plant) will determine the actual rate at
which expansion of their production will take place after the beginning of JV
operations. As these tobaccos will require some form of processing - they
cannot be cut in cigarette factory primary departments as can semi-Oriental
tobaccos - interim measures to provide for this are planned. These will
include installation of threshing equipment in the PMDs of the cigarette
factories (see production section for more detail) and processing in
neighbouring countries, eg Hungary. The exact timing of the initiation of the
proposed interim measures will be largely determined by the actual rate of
crop expansion, the final plans for PMD modifi-cation, and the exac~ timing
of GLT construction in Monastirisk,
These assumptions will be reviewed when more detailed information is
available at the outset of JV operations, but based on currently available
information, Monastirisk I is favoured for the leaf extension service because
it has access to the largest tobacco supply and for the GLT location
because the site, although requiring modernisation, already has some of the
essential services tie steam, water, electricity).
(Details of proposed site changes and capital expenditure requirement can
be found in ApDendix 5 and 6 respectively)
The GLT is required because the Flue Cured and Burley tobaccos being
{ntroduced require processing to separate them into their two component
parts - lamina and stem. Some grades of traditional semi-Oriental tobacco
which have a significant stem content could also be processed this way.
Processing broad leaved tobacco to produce stem and lamina enables
separate treatment in the primary department of the cigarette factories from
which the following benefits are derived.
- maximisation of tobacco filling power
(reduced tobacco utilisation)
- introduction of an increased number of blends
and a wider range of blends costs
- improvement in the uniformiw and quality of
tobacco in cigaretles.
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31 -
The planned GLT will have an inital capacity, of 6000 kg/hr with potential for
future expansion and will be capable of producing stem and lamina packed
to international specifi-cations in C48 type cardboard and cartons. Around
1 50 people will be required to man it, so that the closure of cigarette
manufacture which would be required to accommodate the GLT plant on the
site will not cause any loss of employment. A quality control laboratory
would be included in the purpose-built GLT building which would carry out
physical and chemical analysis of tobacco as well as soil and fertilizer/crop
chemical testing as a suppor~ service for leaf extension.
(Outline details of the GLT process can be found in Appendix 5)
As the GLT would be capable of processing to international standards,
exports for hard currency could be developed if tobacco supply is surplus to
requirements and should foreign exchange availabiliW become a constraint
on the JV.
If the existing system, which permits the purchase of
unprocessed/unfermented tobacco from other republics, is maintained in the
future, it may also be possible for the JV to export Oriental tobaccos as
these could be bought from the Asian republics of the CIS in Roubles or by
barter, and processed and fermented by the JV to international standards
for export.
Should expor~ volumes increase significantly, it would probably be to the
JV's benefit to involve an international leaf dealer as has been so
successfully done by BAT in Brazil. Given large enough volumes, a second
processing plant could be required, in which the chosen leaf dealer could
invest, thereby committing himself to the long-term future of the JV's
exports.
5.2.3 Proposals for Development of the
Leaf Extension Service
As indicated in Section 5.2.2, the expansion of the Ukraine domestic crop
and the introduction of Flue Cured Virginia and Burley tobacco production
are key factors in assuring the JV's tobacco requirement, and will be
achieved through a leaf extension operation.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

32
The exact organisational structure (numbers, operating locations, functions) will be
determined at the outset of JV operations, but it is proposed that the extension
service be headed by a Leaf Operations Manager based at Monastirisk to whom
would report a number of Leaf Area Managers who would have permanent use of
4-wheel drive vehicles. In areas where there are large numbers of individual
private farmers Leaf Supervisors equipped with motorbikes or small pick-ups
would be placed under the control of Leaf Area Managers.
(A proposed organisation chart can be found in
Appendix 5).
Under the overall control of the Leaf Operations Manager the role of the extension
service is to promote the production of the desired types and quantities of
tobacco. This is achieved through the Leaf Area Managers/Supervisors whose
main functions are:
- to assess the production potential of each producer by ensuring that planned
tobacco production matches the available production capability (sufficient barn
space, labour availability, land availability, etc.)
- to assess input requirements, eg fertilizer, crop chemicals, etc.
- to communicate these and their needs to the JV.
- to ensure that producers employ the correct cultural practices at the right
time, eg timely harvesting, correct curing regime, correct grading of tobacco
on farm before sale.
The extension service thus forms the crucial link between producer and JV,
playing an important role in the gathering of information necessary for the JV to
plan its crop expansion programme and the financial requirement necessaw to
achieve its objectives.
The key objectives of the extension services are:
- To register (ie sign contracts with) sufficient collective/private farmers to
enable production to rise from 4,300 T in year 1 to 19,150 T by year 10
(within this, Flue Cured and Burley production would respectively increase from
100 T and 200 T- year 1 to 4,700 T and 6,450 T- year 10). By year 10,
around 25 % of production would be by private farmers.
- To introduce a system of financial assistance to producers to ensure that the
necessary crop inputs are available, and that sufficient barn space is provided.
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33
- To modify the existing grading system so that it reflects
- plant position
- qualiw as determined by ripeness/maturity and not purely colour/freedom
from blemish.
- To develop the private farmer sector in the Ukraine, and concentrate their
efforts on Flue Cured and Burley production.
If sufficient farmers are ~o be a~racted to tobacco growing, they must be certain
of being able to obtain the necessary crop inputs o or financial assistance to
purchase them - as well as finding tobacco at least as profitable to grow as
alternative crops.
- Crop Inputs/Loans
In order to ensure that crop inputs will be available to farmers the JV would
develop a system whereby registered (contracted) farmers would be eligible to
receive loans (in cash or kind) the size of which would depend on the JV's
assessment of the farmers' producing potential and would be based largely on
information obtained by the Leaf Area Managers and Supervisors. These loans
would be recovered by the JV when the producers sell their tobacco production to
it.
Initially it is thought that the JV will have to provide the inputs and necessary
materials (eg fertilizers, crop chemicats, construction materials for barns, tractors,
vehicles). Progressively however, loans will be made in cash rather than in kind,
and via the banking system. With loans made via banks, the JV would act as
guarantor and administrator, and would agree producers' loan limits in conjunction
with the bank, and ensure that loan accounts were credited on the sale of tobacco
to the JV.
Two types of loan would be available:
- Short-term or current loans - these would be for crop inputs (for fertilizer,
crop chemicals, fuel) and would be recovered totally at the end of each season.
- Long-term or capital loans - these would be for the purchase of tractors,
vehicles, bulk barns, or barn construction materials and would be recovered
over a 2 or 3 year period.
These programmes increase working capital requirements by $1.3 million in Year
1 to a maximum of $2.6 million in Year 3.
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34
- Price
Price must be sufficently attractive to give the producer an adequate reward for
his efforts, and to make tobacco at least as attractive as other alternative
crops.
The JV's leaf extension service will undertake annual reviews of the cost of
tobacco production based on realistic estimates of the quantities/costs of crop
inputs as compared to the purchase price that provides an attractive return for
producers. If tobacco prices are set by the Government, the JV would expect
to be able to make recommendations based on the price reviews. The JV
would also expect to be able to regard any "officially" set price as a minimum
price.
It is expected that the projected production volumes of domestic tobacco can
be achieved if the JV is free to fix prices.
- Domestic/Rouble Zone Tobaccos
An average price equivalent of 225 Rlbslkg has been used in Year 1 with
inflation adjustment in subsequent years.
This is based on comparable BATCo domestic leaf stock values averages as
well as on estimates of production costs (and thus farmer prices) obtained in
the Ukraine.
- Grading System
As the existing grading system is based on colour rather than plant position, it
does not encourage the production of ripe/mature tobacco. Moreover, most
major international tobacco producers/exporters have now adopted plant
position based grading systems and have a corresponding range of prices.
By changing the grading system the price structure used for tobacco purchased
from farmers can be used to encourage the production of riper, more flavourful
tobaccos which, as production techniques are refined/adapted to local
conditions, can gradually replace more costly imported tobaccos.
It is essential that this change of approach to tobacco grading takes place so
that growers who devote the necessary time and effort to producing quality
tobaccos are properly rewarded,
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35 -
5.2.4 Training and Development of Leaf Management
The Leaf Department of the JV will be headed by a Senior Manager based in Kiev
to whom will report
- The Leaf Operations Manager - based in Monastirisk I and
in charge of the extension service.
- The Leaf Processing Manager - based in Kiev and Monastirisk I and in charge
of both fermentation plants and the GLT.
- Leaf Buyer/Blender - based in Kiev and responsible for all aspects of leaf
purchase and blending.
- There will also be a Financial Manager based in Monastirisk I who will partially
report to the Senior Manager - Leaf.
- Also based in Kiev will be an Assistant Leaf Manager reporting to but working
alongside the Senior Manager, and in a similar manner an Assistant Leaf
Blender/Buyer.
- It is felt that in the first phase of operations both the Head of Department and
the Leaf Blender/Buyer will have to devote a great amount of time to leaf
procurement from outside the Ukraine but within the "Rouble zone". They will
therefore be in much closer touch with other CIS capitals if based in Kiev.
- In addition, the HoD will have to act as Purchaser/Coordinator for crop
inputs, arrangement of credit via banks and movement of tobacco to the
factories. In the light of present information this task seems better performed
from Kiev.
- One of the key objectives for the Blender will be to introduce a greater
degree of uniformity and control of blend composition and tobacco usage.
Again, Kiev seems the appropriate base from which to best service Prilucky
and Cherkassy.
(A proposed Organisation Chart can be found in Appendix 5).
Initially the posts of Senior Manager and Leaf Buyer/Blender will be occupied by
expatriates for a maximum of two years. Other employees will be focal although in
years 1 and 2 experts in leaf processing and leaf production (agronomy/extension
activities) will be seconded to the JV for long periods.
BATCO CONFIDENTIAL - CATEGORY 1: MINNESOTA TOBACCO LITIGATION.

3(; -
It is intended that Ukrainian nationals occupy the "assistant" posts and that they
be identified at the outset of JV operations; through intensive training programmes
both on the job in the Ukraine and overseas in BAT operating companies they
should be prepared to assume full responsibility for these functions by the start of
year 3 or earlier. Promotion to full job responsibility will not, however, be
automatic, but will depend on performance during the 2-year preparation period.
On-the-job/overseas training will also be used to develop the skills of the Leaf
Processing and Operations Managers in years 1 and 2, and shorter overseas
secondments used to develop the Area Managers in subsequent years,
(A proposed training schedule can be found in
Appendix 5).
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37 -
SECTION 6
CIGARETTE PRODUCTION STRATEGY
6.1 Background
Cigarette production in the Ukraine is distributed over a total of 11 factories
with capacities of 1 - 12 bn ciga-rettes p.a. The factories come under the
jurisdiction of the Ministry of Food and are run by a central organization in
Kiev (Ukrtabakprom), This relatively small organization (30 people) has co*
ordinating functions and its main task is to obtain leaf and packing
materials, preferably from other CIS states.
An evaluation of the production plants according to criteria such as level of
technology, product quality, management and workforce qualifications, and
factory structure has revealed a clear preference for the factories in I~rilucky
and Cherkassy. Compared with other sites, these factories offer better
preconditions for a co-operative venture. In both factories - as in the central
organization too - the people are willing to co-operate with BAT. The two
selected factories have the largest production capacities in the Ukraine.
They represent a production share of 36% in the Ukraine.
The initial years will focus on improving the quality (best Ukrainian
cigarettes) and yield of the factories with an increase in capacity. "~he
second phase will see an expansion of capacity and the introduction of
IFBs.
6.1.1 Cherkassy
The factory site is in the centre of the town of Cherkassy and is located on
a square piece of ground (approx. 26,000 sq. m) which is bordered by four
streets. The town has a population of roughly 400,000 and is on the Dnepr
reservoir approx.200 km south-east of Kiev. The factory has three outside
leaf warehouses with a total storage capacity of roughly 9,000 t. In 1991
production volume was about 12 bn cigarettes, of which roughly 75 %
were plain, and mainly oval in shape.
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38 -
At present the factory has a workforce of roughly 780, approx. 60 %
women and 40 % men. 70 employees work on the social side, in the, palace
of culture, the canteen, the medical service or the kindergarten.
The factory was founded 113 years ago. As yet there has been little new
building or renovation work.
The production building has three storeys; on the ground floor and first floor
is the Primary. On the second floor is cigarette production and packing. It is
a purely "Oriental factory', i.e. the whole process technology is geared only
to processing Oriental tobacco. There is therefore no equipment for
threshing, processing stems or casing and flavouring.
The Secondary has relatively old cigarette makers and packers (up to 30
years old), most of which come from the former Socialist countries. There
are only a few western machines, such as Garant 4, Schmermund packing
lines or Molins Mark 9. One of the biggest problems is how to obtair~
replacement parts and parts subject to wear.
By B-A-T standards the product quality is very low, in line with the available
production equipment. During the production process no *on-line"
measurements of tobacco moisture, weight or temperature are made.
In addition there is a blanks printer and cutter for the "domestic plain box"
brands.
The only environmental problem affecting the residents of the neighbouring
blocks of flats has been the lorry emissions. Supplies and waste removal are
only possible by road.
6.1.2 Prilucky
The town of Prilucky is approx. 150 km east of Kiev. It has a population of
roughly 60,000 and, apart from the cigarette factory, has only one larger
industrial operation which produces tanker lorries. The factory is located on
the edge of the town. Next to it are two pieces of ground for leaf storage
and storing raw materials. A fourth piece of ground is further off and is the
site for leaf warehouses (railway link). There is total storage capacity of
roughly 6,000 t.
The factory has several blocks of flats, a kindergarten and a gymnasium.
The factory supplies heating not only to its own buildings but also to the
neighbouring houses.
BATCO CONFIDE~FI~IAL - CATEGORY I: ~4INNESOTA TOBACCO LITIGATION.

39
In 1991 production volume was just 12 bn cigarettes, of which roughly 75
% were plain cigarettes, mostly oval in shape, and the rest Oriental filter
SC.
At the moment the factory has a workforce of about 850,
60 % women.
The factory was founded in 1888. The state of the buildings differs widely.
There are modern buildings (Primary, finished goods store) of prefabricated
concrete and then there are very old buildings. Production technology is
housed in a 3-storey building.
As in Cherkassy this factory is only equipped to process Oriental tobaccos,
i.e. there is no equipment for American blend processing. The Primary,
which has been in opera~ion for 4 years, is impressive - it has clear
structures with two Oriental processing lines and performance of 2000 kg/h
per line {Bulgarian supplier).
The Secondary is equipped with relatively old makers and packers. Apart
from a Garant 4/Max S/Schmermund aggregate and a Decoufle-
Schmermund unit there are only machines from the old eastern bloc.
The technical facilities are decentralized and in parts meet the requirements
of western production technology. Most of the production rooms and stores
for leaf, packaging materials and finished goods have fire protection
equipment such as smoke alarms or sprinklers.
Cigarette production also has a blanks printer and cutter for the "Oriental
plain box" brands.
Particularly effective are the building gang and the transport people (a total
of approx. 70 staff).
Here too, quality is relatively low compared with western standards. Initial
steps towards "on-line" measurements can be seen in the Primary.
There appeared to be no environmental problems.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

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BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

40 -
6.2 Production - Strategy
6.2.1 Site Development and Capital Expenditure
The main objective of the production strategy is to put the two factories in
a position to fulfil the defined marketing requirements. In the long term the
factories are to meet the demands of internationally competitive production.
in the first few years particular attention will have to be paid to existing
risks relating to safeW at work, hygiene and protection of the premises.
On the existing factory site the Prilucky factory offers the possibility of
further use for more production buildings. The factory site can also be
extended.
In the Cherkassy factory, capacity can be expanded to a limited extent. The
central location of the site means that extensions to the buildings are
limited.
The following development steps are planned for the production plants in
Phase 1 :
1. Safety
According to a more detailed investigation both safety at work and
protection of the equipment must be ensured in line with BAT guidelines.
2. Urgent replacement and spares
To be able to maintain current production certain urgent investments, e.g. in
Primary and in supply facilities, are necessary. A basic source of
replacement parts must also be provided.
3. Infrastructure
In the medium term and with varying degrees of urgency, an investment
programme is necessary to renovate energy equipment and infrastructure.
Initially, this programme does not contain any steps to counter risks
connected with the energy supply (electricity, gas).
4. Quality control
This programme includes requisite equipment for measuring quality
parameters, both on-line and off-line measurements in production and in the
Quality Control laboratory.
5. Primary upgrading
Steps to improve both quality and yield and also cleanli-ness, order and
hygiene are possible and essential. A com-prehensiva programme of
instruction, training and know-how transmission will, of course, be
necessary.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

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BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

41 -
6. Secondary replacement
The objective of this programme is to replace the very old machines with
modern making and packing machines. Both overhauled, modernized
second-hand machines and also new machines are scheduled.
With this step the planned production of existing brands and new domestic
brands (filter cigarettes) is to be safeguarded. At the same time an
improvement in quality will be achieved.
To obtain the greatest benefit from this investment 3-shift working for the
new machines is recommended.
Phase 1 is sufficient to meat the needs of the local market given the lack of
convertibility. The marketing environment would change dramatically with
convertibility.
Phase 2 would then proceed if the following preconditions are met:
1. the availability of adequate quantities of improved leaf qualities, including
flue-cured and burley, and
2. convertible currency
Phase 2 would consist of the following steps:
1. GLT plant
The construction of green leaf threshing equipment is scheduled for
Monastirisk - as described in Section 5.
2. American blend primary
The installation of a new Primary is a vital precondition for the production of
modern quality cigarettes and especially for producing American blend.
At the moment the preconditions for this only exist in the Prilucky factory.
The investment calls for an appropriate extension of the buildings. After
start-up the gradual takeover of cut rag imports and supplies to Cherkassy
are scheduled.
3. Secondary capacity expansion
To expand the production of American blend filter ciga-rertes more
machines are required.
BATCO CONFIDENTIAL - CATEGORY i: MINNESOTA TOBACCO LITIGATION.

42
The total Capital Expenditure Plan contains data for the factories in
Cherkassy, Prilucky and Monastirisk. As a general rule it has been assumed
in the plan that part of the investments, e.g. buildings, fit-tings and fitments,
installations, will be bought locally, i.e. for Ukrainian currency. The plan
opposite page 40 shows total capital expenditure in US$. On average,
approx. 25% of it can be paid for in local currency.
6.2.2 Primary Development
In the Primary departments of both factories rapid steps to improve both the
quality and yield of the tobacco are possible.
These steps ought to concentrate on conditioning, cutting and drying. It is
planned to replace very old cutting machines with KTH 8 machines, to
upgrade conditioning and drying cylinders with a view to achieving higher
tobacco moisture and to install equipment to achieve the even flow and
control of the process parameters. Also planned are steps to improve the
storage and air-conditioning of cut rag.
The installation of a VT thresher is an option for the Primary in Prilu~'-ky
which would quickly (before the GLT plant starts up) be in a position to
solve the quality problems connected with the high share of stems i~n certain
Oriental grades. Thus, for the first few years it is planned to prepare the
stems equipment for a stems line. This step will make a clear contribution to
improving yield.
Cut rag storage capacity will have to be extended to cope with 3-shift
working in the Secondary.
Phase 2 contains the production of American blend Cigarettes. For IFB 1
brand, supplies of cut rag are planned for the first 3 years of its production.
For semi-American blend cigarettes (IFB 2), it is assumed that the
appropriate cut rag can be produced in the Primary in Prilucky. For this,
supplementary equipment is necessary so that casing humectants and
flavour can be added on the existing equipment. As an alternative or
complementary to this, expanded stems (STS) or treated Burley strips can
also be supplied.
The start-up of a new Primary is planned in Prilucky. This will make the
complete production of American blend tobacco possible. The major
advantages of this plant are:
- a strips processing line, incl. equipment for
casing and flavour applications
- Burley treatment
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

- 43
- a stem processing line with stem expansion
- equipment for blending and storing cut rag
6.2.3 Secondary Development
For the additional production of filter cigarettes (domestic brands), the
installation of extra machines is necessary. There is enough room available
in the two factories to install such extra machines, in Phase 1.
At a later date the Secondary building in Prilucky will have to be extended.
Our concept for the machines assumes performance of 5000 to 7000
cigarettes per minute for the making machines. To determine what type of
machines should be used (Mk 9/ Molins or Protos, LOG and Max S/K6rber
AG can be considered|, further investigations are necessary.
In particular, the difficult economic conditions such as machine supplies,
capability/sturdiness when processing the available materials, service and
skills will have to be evaluated more accurately. The choice of machines
should be made jointly with local management.
For the soft cup packers, machine performance of 350 to 400 packs per
minute is planned. For these machines, too, the Capital Expenditure Plan
assumes overhauled units incl. essential adaptations to the requirements of
the relevant products. HLP aggregates are scheduled as the 2 hinge lid
packers which are planned.
Mainly for reasons of quality but also for economic reasons a direct link is
scheduled for the aggregates.
In the long term the cigarette production areas are to include the
manufacture of filter plugs. For this reason the plan contains the gradual
build-up of a filter making plant including the manufacture of paper filters.
6.3 Sources, Security and Supply of Wrapping Materials
The former Soviet Union had a centralized industrial structure which was
directed from Moscow. The result was that focal points of production were
formed in the individual republics. Imports from western countries were also
obtained centrally via Moscow, which means that the hard currency
reserves of the Soviet Union are concentrated in Moscow.
BATCO CONFIDENTIAL - CATEGORY i: MINNESOTA TOBACCO LITIGATION.

- 44 -
Terms of delivery, materials specifications and inspection methods for
quality controls were worked out centrally for all the factories in the
individual republics. The supply of materials was relatively stable, with
controls on incoming goods and quality controls.
Within the centralized system of the Soviet Union, Ukrainian industry
concentrated on the production of foodstuffs, steel and paper. In the
Ukraine all the cigarette paper produced in the Soviet Union is produced in
two paper factories, the cellulose being supplied from Russia. On the other
hand there are two factories in Russia which can print and cut cardboard.
For the cigarette factories located in the Ukraine there is the central
organization, Ukrtabakprom, which maintains contacts with the central
control office in Moscow. Via Ukrtabakprom, tobacco, production materials,
replacement parts and imports were obtained from western countries. There
were no direct contacts with factories in other republics or with suppliers in
western countries.
Ukrtabakprom is currently trying to conclude agreements with supply
companies; this also applies to raw materials for the paper factories in the
Ukraine. These transactions are of a barter nature, i.e. in addition to
payments in roubles groceries, sugar, cigarettes and to some extent building
materials also have to be supplied. To export these goods to other republics
an export licence has to be obtained from the Ukrainian government..
So far, Ukrtabakprom has been able to maintain cigarette production in the
Ukrainian factories by taking the initiative and making changes in the
materials used. This leads on the one hand to high logistics costs and on
the other hand to extreme changes in the cigarettes, e.g. as filter materials
are lacking, plain cigarettes are produced. At the moment materials
specifications and quality controls do not apply. Ukrtabakprom is currently
trying, in co-operation with institutes, to find suppliers for all the materials
and replacement parts in the Ukraine. These include raw materials such as
cellulose for producing cigarette paper.
This scarcity and the economic situation of the Ukraine, however, also leads
to drastic price increases for production materials. The production volume of
the cigarette factories is adversely affected by changes in materials, the
degree of effectiveness and the lack and qualiW of replacement pars.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

45 -
6.3.1 Risks and Opportunities for future Supply
Current economic developments in the Ukraine are closely linked with the
devaluation of the rouble. Another precondition for improving the supply of
materials is to build up new supplier structures with focal points in the
Ukraine and stable supply agreements with suppliers in the other CIS states.
For this the support of the Ukrainian government is essential, which must
issue appropriate licences for barter trade, because barter trade will be
essential for supplies from other CIS states in the next few years. In
addition, however, joint enterprises with western companies are also
necessary, not only to provide support in the form of investments in the
cigarette industry but also to build up supplier structures in the Ukraine. For
these assumptions it was assumed that the focal point of production in the
factories will be local brands because due to the varying economic systems
the import of materials from the West is likely to remain limited to small
quantities.
This means that for supplies to the cigarette factories by local suppliers
Ukrtabakprom will play a significant role in supplying production materials as
it has relations since with the Ministries and with the suppliers in the CIS
states.
There are already companies in the West which import from the Ukraine,
which means that rouble transfers can be made in the Ukraine and DM or
US $ transfers in the West.
The future supply of materials to the cigarette factories depends to a large
extent on economic developments in the Ukraine, on the relationships
between the Ukraine and the other CIS states and on the convertibility of
the currency.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

SECTION 7
MANAGEMENT STRUCTURE AND PERSONNEL ISSUES -
7.1 Management Structure/Head Office
BAT proposes the establishment of a joint stock company which will own
and operate the three existing factories as one integrated business.
The organisational structure of this company would consist of:
(I) a Supervisory Board to determine and approve
broad strategic issues relating to the company;
and
(11) a Board of Management headed by a Director General/
General Manager, which will be responsible for
the day-to-day operations and management of the com-
pany's business.
In order to operate the company's business as an integrated unit, we would
also propose the establishment of a head office in Kiev, in addition to the
existing three factory locations.
Supervisory Board
The Supervisory Board is elected by shareholders and would be responsible
for approving broad strategic decisions relating to the company's business,
e.g. approval of plans and budgets.
The Supervisory Board would meet regularly on a three monthly basis,
although additional meetings would be held should business needs so
dictate. Decisions by the Supervisory Board would be taken by majority
vote.
The Director General/General Manager should attend Supervisory Board
Meetings so as to be able to report on the operations of the company, but
he would have no vote on matters raised at the meetings.
The Supervisory Board would delegate day-to-day management of the
company's business and operations to the Board of Management and would
be responsible for appointing the members of the Board of Management.
BATCO CONFIDENTIAL - CATEGORY 1: MINNESOTA TOBACCO LITIGATION.

- 4? -
Members of the Supervisory Board
We would recommend that the Supervisory Board should consist of a fairly
small group - say 5 or 7 people, headed by a Chairman.
As the majority shareholder in the new company, BAT would expect to
select and appoint the majority of the members, including the Chairman,
from senior managers within the BAT Group who can bring the benefit of
their experience and skills in the tobacco industry to the new company. The
members should, we would recommend, be selected from influential and
experienced Ukrainians who can contribute to the development of the new
company.
Board of Management
As already mentioned, the day-to-day management of the company would
be in the hands of the Board of Management, headed by a Director
General/General Manager.
The Board of Management will also be responsible for devising and
preparing strategy recommendations, business plans, budgets, etc., for
submission to the Supervisory Board.
The Board of Management should meet weekly and should comprise the
following members:
The Director General/General Manager
The Director of the Cherkassy Factory
The Director of the Monastirisk Factory
The Director of the Prilucky Factory
The Senior Finance Manager
The Senior Leaf Manager
The Senior Production Manager
The Senior Marketing Manager
The Senior Personnel/Training Manager
In the short term we would propose that all these managers, with the
exception of the three Facton/Directors, should be BAT expatriates who
would be transferred to the new company. However, in the medium term
we would expect the Senior Production Manager and the Senior
Personnel/Training Manager to be selected from Ukrainian employees.
Ukrainian employees would replace other expatriates in time, as and when
the necessary skills and expertise are available, although we would expect
the Director General/General Manager to remain a BAT expatriate.
BATCO CONFIDENTIAL . CATEGORY I: MINNESOTA TOBACCO LITIGATION,

~9.4.92 FILE: EXPAT
Senior Harkening Hanager
Marketing & Sales Manager
Senior Finance Manager
Senior Leaf/Materials Manager
Leaf Buyer, Blender
Senior Production Manager
Senior Personnel/Training Manager
C~£RF~$SY FACTORY
Production Manager
Technical Pro~ect Manager
Finance Manager
PRILUCK₯ FACTORY
Production Manager
Technical Project Manaqer
Finance Manager
SUB TOTAL
MONASTIRISK FACTORY
Finance Manager
1993-1995
i
I
I
1
I
1996 onwards
I
BATCO CONFIDENTIAL - CATEGORY h MINNESOTA TOBACCO LITIGATION.

- 48
Head Office
In order to co-ordinate the business and the operations of the three lactories
as a single unit, to provide a focal point for negotiations at government level
and also in order to undertake certain functions common to all three
factories such as marketing, it will be necessary to establish a central head
office for the company which we would recommend should be based in
Kiev.
The head office would have a comparatively small staff - preliminary
indications suggest 39 employees plus 56 sales force employees and would
comprise the following central departments and functions:
- The Director General/General Manager
Central Finance Function - incorporating audit
and control, systems, reporting
- Marketing, including sales force and supply/
distribution services
- Production co-ordination
- Leaf/materials supplies co-ordination
- Personnel/Training/Recruitment co-ordination
Central administration
Initially - say for the first two years, depending on development, - we would
anticipate that a total of 8 ex- patriates would be required in the head office
namely the General Manager, the Senior Finance, Marketing, Leaf,
Production and Personnel Managers and an Assistant Marketing Manager.
After that we would expect the number of expatriates to be reduced to say
three - the General Manager and the Senior Finance and Marketing and
Manager, with advisory services available from BAT in the other areas.
7.2 Factory Management
Each of the three factories would continue to be under the overall
supervision of a Factory Director who will continue to be based at the
factory and who will have two functions;
(I) a member of the Executive Management Committee
of the company, responsible jointly with other
members of the Committee for the overall opera-
tions of the company; and
(11) a Factory Director responsible for the
specific operations of his factory, including
implementation of the strategies and policies
laid down by the Executive Management Committee.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

- 49 -
We would also recommend that the following management functions should
exist at each of the factories:
Factory Director
Factory Finance/Accounts
Production including Project Engineers
Purchasing
Personnel and Training
Administration
Existing Factory Management
Owing to the high degree of independence under the former central
organisation, there are strong management teams in each of the three
factories. They have a well-founded knowledge of technology and the
production process as well as possessing the necessary authority. Their
relationships with unions and staff are considered excellent.
It would be our intention to continue working on a co- operative basis with
existing management. BAT proposes that a small number of expatriates
should join the factories to complement and extend the existing
management functions rather than to take over responsibility from present
incumbents. At the same time they will have the task of introducing the
present management team to BAT systems, methodology, reporting
requirements, etc.
We would propose that a BAT Production Manager and Finance Manager
should join each of the three factories. Initially there would also be a BAT
expatriate Technical Projects Manager at both Cherkassy and Prilucky, and
a Leaf Processing Manager at Monastirisk.
7.3 The Workforce
In general the existing workforces in the three factories are disciplined and
hard-working. Motivation on the part of the workers has tended to increase
as the factories have become more and more independent. The capability
and commitment with which they have tried to keep production going in the
face of extremely hard basic conditions (old plant and machinery and
supplies of spares and materials) is admirable. The most remarkable talents
for improvisation have developed as result.
Activities on the production side have been marked by a low level of
automation, old low-speed machinery and simple tobacco processing
methods. The proportion of comparatively unqualified, untrained workers is
equivalently high.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGA~TION.

50 -
Taking these difficulties into account, I~roduction in the factories can be said
to be excellent, and there is a markedly low absentee rate (below 4 %).
There are, however, deficits where knowledge of modern machinery and
modern tobacco processing techniques are concerned as well as of quality
requirements and controls and problems of work safety, hygiene and
cleanliness. There should also be stiffer regulations where problems of
theft/pilferage are concerned.
Training programmes would be implemented by BAT as out-lined below.
In terms of numbers of employees at each of the three factories: (details see
Appendix)
Prilucky Factory
The highest increase in production volume is planned for Prilucky. Running a
new Primary, additional product/on aggregates in Secondary and quality
control requirements will all call for higher numbers of employees and higher
qualifications.
Cherkassy Factory
As the production r}lan entails only a slight increase in the volume of
production, with the main emphasis here on the progressive renewal of
secondary machinery, employment numbers in this case will increase only
slightly.
Monastirisk Factory
Workforca requirements will be dictated by the new emphasis which is to
be placed on leaf production and leaf processing. This plan assumes that
the staff at present employed in cigarette production will be taken over for
new leaf processing assignments. No redundancies are foreseen.
BATCO CONFIDENTIAL - CATEGORY I: MIP4NESOTA TOBACCO LITIGA'TION.

51
7.4 Training and Development
Training and development at all levels of the business will be given a high
13riorit~ by BAT; this area will be the key to the speed of progress of the
business.
BAT would provide on-the-job training through the expatriate staff
transferred to the new company and through the temporary secondment of
technical experts. In addition Ukrainian employees will, where apprc, priate,
be invited to train overseas in other BAT companies.
At present the language problem is a major hindrance to quick, direct
communication. The first step here is for both partners to learn the other's
language. BAT actively supports this move.
A detailed programme of classes and further training - which are to be
carried out at locations in the Ukraine, at BAT companies and in ex~:ernal
organisations such as machinery manufacturers - is to be developed during
the next co-operation phase.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

P & L i%%1
- Roubles Thousands -
Government Levies
Net turnover
Leaf costs
wrapping/making costs
Royalties
Total variable cost
Total contribution
~ixed and semi variable
expenses
Depreciation
T&A fees
Other income
Other expenses
Trading profi~
Net interest (paid)/earned
Profit before taxation
Taxation
Extraordinary items
Profit after taxation
Monastirisk Priluky Cherkassy Total
47,099 326,904 310,219 684,222
7,524 81,079 63,993 152,596
39,575 24S,825 24t,225 531,625
25,084
1,383
126,051
15,946
26,467 141,997 130,729 299,193
13,108
4,174
411
0
1,325
758
9,090
-499
8,591
2,455
651
1,627
0
3,4G8
0
80,135
-I,586
78,550
13,249
$,485
1,817
0
:3,319
0
77,974
23,720
269,821
29,372
232,433
67,350
3,855
0
8,112
758
-3,467
165,115
39,424
651
125,040
BATCO CONFIDENTIAL - CATEGORY h MINNESOTA TOBACCO LITIGATION.

52 -
SECTION 8
FINANCIAL SUMMARY
8.1 Historical Performance 1991
The financial statements of each of the three factories have been reviewed,
but not audited, on BAT's behalf by Coopers & Lybrand (international). The
balance sheet as at Dec. 31, 1990 and as at Dec. 31, 1991 has been re-
stated according to UK GAAP as has the P&L for the year ended Dec. 31,
1991. There is a report on each of the three factories available in separate
form as well as an overview encompassing the critical issues pertaining to
all the factories.
The enterprises did not experience any significant inflation until the final
quarter of 1991. Since it was a planned economy and prices were not set
by the market, the validity of the relationship of the value of various inputs
to net turnover is questionable.
In 1991, based on the allocations made by Coopers, each of the factories
was profitable.
Trade Investments for Monastirisk includes a debt of 5.745 million Roubles
from the Jagolnitsa fermentation facility (Monastirisk II) for which
Monastirisk is responsible. Jagolnitsa has a processing capacity equal to
Monastirisk and is included in the proposed Plan,
Existing Business Valuation
The value of shareholders funds or equiW of the three enterprises as at Dec
31, 1991 was 217 million Rbls.
However, the environment has changed and the employees recognize the
need for additional funding and investment to ensure each enterprise has a
viabte future.
BATCO CONFIDENTIAL - CATEGORY !: MINNESOTA TOBACCO LITIGATION.

53
8.2 Plan Assumptions
The plan has been prepared in constant (real) terms. The decision to
proceed in constant terms was to demonstrate the trends in the plan
without requiring the reader to strip out inflationary effects that were
common to all price movements. The primary issue is not the inflation rate
but whether or not, and at what rate, the Ukrainian currency will be
convertible. As a result, the financial schedules demonstrate non-
inflationary changes in the various relationships.
The major assumptions are as follows:
The Ukrainian currency will be linked to the Rouble and offer the same
degree of conversion.
The Ukrainian currency will become fully convertible by the beginning of
Year 6 and hard currency will be available at a real rate no higher than 150
Roubles per USD.
The existing price control mechanism whereby retail prices are limited to a
25% markup on costs of production will be removed by year 1 and the joint
venture will be free to set prices.
The excise structure will be a mixed end-price structure with a 50/50 split
between the specific and ad valorem elements. The ad valorem element
includes VAT. It will be equivalent to 25% of the RSP of the medium price
filter segment. It will apply to all cigarettes including plain and papirossy.
The assumptions are described in greater detail in Appendix 8.1.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

P'. L
in USD 000's -
* 1993 1994 1998 2001
2002
'Net Turnover * 58674 63618 107799 211427 234561
*Total Contribution * 13840 15232 37691 84364
96097
*F&S.VoE ' 8614 10884 21735 30665
32269
*Trading Profit * 5226 4348 15956 53699 63828
*Profit before tax * 4327 3505 14679 51809 62157
,Profit after tax * 4327 3505 12285 35699 39818
*Dividends Payable ~ 0 0 7371 28559 31854
RATIOS
* 1993 1994 1998
2001 2002
........................ ~ ...........................................
*Leaf/Net Turnover * 61.8% 61.4% 47.9%
39.9% 38.9%
'Cont./Net Turnover ' 23.6% 23.9% 35.0% 39.9% 41.0%
,F&SVE/Ne~ Turnover * 14.7% 17.1% 20.2% 14.5% 13.7%
*T P/Net Turnover * 8.9% 6.8% 14.8% 25.4% 27.2%
*Asset Turnover (times) * 1.6 1.3 0.8 1.2 1.3
'RONA (NTA) ' 14.2% 8.6% 12.5% 29.9% 34.2%
CD
BATCO CONFIDENTIAL - CATEGORY h MINNESOTA TOBACCO LITIGATION.

54 -
8,3 Trend of important Plan Figures
Profit Plan
In the Plan period, the joint venture's net turnover increases on average by
15% per annum whilst unit volume increases 5% per annum. During Phase
1, net turnover increases by 10% and unit volume by 5%. Plain cigarettes
account for 70% of the net turnover in Year 1 and 53% in Year 5. Net
turnover in Year 5 will be $85 million.
In Phase 2, net turnover increases by 17% and unit volume by 5%. In Year
6, plain cigarettes account for 39% of net turnover and decline to 19% in
Year 10. IFBs account for 19% of net turnover in Year 6 and 54% in Year
10. Net turnover in Year 10 will be $235 million. No export sales are
assumed although, given the capaciW, there is an opportunity for sales to
the C.I.S.
Government levies are expected to be harmonised in Year 1 to a
combination of excise specific and ad valorem. Government Levies/Retail
Sales declines from 32.3% in Year 1 to 24.3% in Year 10 due to the
increase in the sale of higher priced cigarettes.
Contribution increases during the Plan from 23.6% in Year 1 to 41.1% in
Year 10. It is assumed that Drices will be increased in year 1 to reflect the
desired change to the current excise/price control system, together with
benefit from an additional real increase of_~ %. Thereafter prices are
assumed to increase in real terms by 3% per annum compared with
projected real increases in leaf costs of 3% per annum and WMS costs of
1% per annum. Actions to decrease tobacco weight are effected by the end
of Year 4, resulting in an increase in the contribution from 24.3% to 33.2%
at that time. Owing to greater weight savings in filter cigarettes, their
average contribution increases by 10% to 36.6% whilst plain cigarettes
have a slightly lower contribution of 30.3%.
Contribution increases significantly in Phase 2 from 35.0% in Year 6 to
41.1 % in Year 10. This is primarily due to the introduction and growth of
the IFBs. IFB 2's contribution increases from 36.0% in Year 6 to 46.0% in
Year 10 due to a substantial decrease in the blend of imported leaf, IFB l's
contribution increases from 34.2% to 43.2% for a similar reason. (t is
assumed that WMS for the IFBs will have to be imported during the whole
Plan period constraining a greater increase in their contribution levels,.
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Fixed and semi-variable expenses excluding depreciation increase from 11%
in Year 1 to 12.1% in Year 5, declining slightly to 10.0% in Year 10.
The average wage is expected to be $800 per annum in Year 1 with a 5%
real increase per annum. Wage taxes are 52% of gross wages and show a
corresponding increase.
Media/Merchandising expenditure increases from 2% of net turnover to 4%
during the ten year period, becoming the largest expense category.
Sales and distribtuion costs have been provisionally estimated at 1% of net
turnover.
Production expenses show a substantial increase in Year 1 due to rising
energy prices. Thereafter, they increase in proportion to volume. T~ere is an
additional increase of 1% when the GLT comes on-line in Year 8.
Depreciation expense increases from 3.7% in Year 1 to 7.3% in Year 5.
During Phase 2, it decreases from 7.4% in Year 6 to 3.7% in Year 10.
Administration overheads (excluding T&A Fees and Buying Commissions)
remain constant throughout the Plan. Administration expenses are expected
to be reduced at the factories as the Kiev office assumes responsibility for
common functions. T&A Fees and Commissions have been included from
year 6 [when the rouble is assumed to be convertible), and represent 1,5%
of net turnover.
Trading Profit increases from $5,2 million in Year 1 to $12,2 million in
Year 5 due to the increased sales of higher contribution cigarettes. During
Phase 2, it increases from $16.0 million in Year 6 to $63.8 million in Year
10 primarily as a result of the sale of IFBs.
During Phase 1, profit after tax is slightly less than trading profit due to
interest charges as there is a tax holiday for the five years from first profit.
In Year 6 profit after tax is projected at $12.3 million and increasing to
$39.8 million in Year 10.
RONA varies during Phase 1 from 14.2% in Year 1 to 6.9% inYear 3 to
13.2% in Year 5. From Year 6 onwards, it shows a steady increase to
34.2% in Year 10 as capital expenditure declines and the average
contribution increases.
BATCO CONFIDENTIAL - CATEGORY i: MINNESOTA TOBACCO LITIGATION.

Hard Currency Requirements
in USD 000's -
~ 1993 1994 1998
2001 2002
*Capex * 14340 10511 18171 7786
4538
'Leaf ' 0 0 6788 21299
23503
*WMS ' 0 0 4845 22709
25737
~Media/Merch * 0 0 2156 4229
4691
,Replacement * 600 600 900 900
1200
,Par~S
*Total , 14940 IIIII 32860 56922
59669
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

o 56 -
Hard Currency Requirements
Owing to the lack of convertibiliw, the joint venture's hard currency
requirements for the first five years is the basis for BAT's investment.
Phase 2 is planned to begin in Year 6 when the local currency is expected
to become fully convertible. At that point, the enterprise will have four main
demands for hard currency: capital expenditures, leaf, WMS und
media/merchandising expenditure. These requirements are the result of the
planned launch of the IFBs. The requirement in Year 6 is $33 million,
increasing to $60 million in Year 10.
Leaf requirements to support IFB 1 and 2 grow from $6.8 million in Year'
6 to $23.5 million in Year 10. WMS requirements increase from $4.8 million
in Year 6 to $25.7 million in Year 10. Media/merchandising requirements
increase from $2.2 million in Year 6 to $4.7 million in Year 10.
During Phase 2, total hard currency capital expenditure {excluding spares) is
expected to be $48 million.
BATCO CONFIDENTIAL - CATEGORY l: MINNESOTA TOBACCO LITIGATION.

Balance Sheet
in USD 000's -
* 1992 1993 1994
1998 2001 2002
Net Fixed Asset, m 495 18148 29685 73410 84953
84165
Stocks Leaf ' 483 11917 12840
46639 84415 91333
Stocks - WMS * 94 706 767 1437 3064
3359
Stocks - FG * 30 1720 1856 2689 4874
5311
Stocks - R&RS 72 1803 1803 2404 2404
3005
Debtors * 547 3790 7032 10514 16411
17756
Less : Creditors ' 0 0 1017
6412 11571 12612
Gov. Levies * 0 1221 2468
3526 5164 5559
,Working Capital * 1226 18714 20813
53746 94433 102593
~Net Trading Assets * 1721 36862 50498
127156 179386 186759
Net Assets * 1766 36907 50543
119829 150872 154949
Shareholders Funds * 1766 21033 35650
97266 117478 125441
Net Debt * 0 15874 14893
22563 33394 29508
~Net Funds Employed * 1766 36907 50543
119829 150872 154949
'ROSF ' 20.6% 9.8%
12.6% 30.4% 31.7%
,Debt/Equlty * 75.5% 41.8%
23.2% 28.4% 23.5%
Interest Cover (times) ' 6 5 12 28
38
,PBT Growth (real) * -19.0% 20.8% 25.8%
20.0%
Dividend Growth (real} * 0.0% 0.0% 121.3% 17.5%
11.5%
CD
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

5"7 -
Balance Sheet
Owing to the poor state of the current factories, there is significant capital
expenditure during Years 1 to 5. Net fixed assets increase by nearly 3
times. This expenditure is designed to maintain existing production and to
increase filter production. Net fixed assets increase a further 50% during
Phase 2. Total capital expenditure during the Plan is aDproximately $148
million. Net fixed asset turnover decreases horn 3.2 times in Year 1 ~Io 1.5
in Year 5. It increases to 2.8 in Year 10.
Working capital turnover decreases from 3.1 times to 2.4 in Year 5. It
decreases to 2.0 times in Year 6 reflecting the increase in leaf stocks to
330 days before returning to 2.3 times at the end of the Plan.
Leaf stocks increase from 120 days in Year 1 to 240 days in Year 5 to 365
days in Year 7. WMS and FG stocks are held at 30 and 14 days respectively
during the Plan. However, the increased sales in Year 7, particularly of IFBs,
increases the stock of FG by 45% and WMS stock by 65%. Repair and
Renewal stocks increase to $2.4 million in Year 3 to match the investment
in new equipment. There is a further increase to $3.0 million in Year 10 to
reflect the aging of the equipment installed during Phase 1.
Debtors will be stringently controlled in Year 1 at an average of 8 days.
Thereafter, they will increase to 15 days. In addition, two leaf programmes:
current loans for crop inputs and capital loans for barns are initiated in Year
1. These increase working capital requirements by $1.3 million in Year 1 to
a maximum of $2.6 million in Year 3.
Owing to the deteriorating economic conditions, it is assumed that no credit
will be granted by suppliers during Year 1. However, credit is expected to
be secured and increase from 7 days to 15 days to 30 days during years 2
to 4, conb'ibuting to the small increase in working capital in that year.
The Debt/Equity ratio in Phase 1 decreases from 75.5% (reflecting the
expected squeeze on working capital in 1992} in Year 1 to 27% in Year 3.
During Phase 2, and with the introduction of dividend payments (50%
distribution in Year 5 increasing to 80% by year 8),the DebUEquity ratio
peaks at 36.9% in Year 7.
Asset turnover is very low during the plan period, decreasing from 1.6 times
in Year 1 to 1.3 times in Year 10 whilst bottoming out in Year 6 at 0.8
times. This is due to three main factors: farmer support programmes, the
lack of a domestic supplier t~ase for IFBs and the lack of domestic
equipment suppliers.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

Cash Flow Statement
in USD 000's -
' 1992 1993 1994
1998 2001 2002
*Trading Profit , 0 5526 4348
15956 53699 63828
*Fees Due , 0 0 0
2034 3370 3654
* 0 2152 3346
7938 8891 8763
Depreciation , ...................................................
,Cash Generated ' 0
Net Capital ' 0
Expenditure *
Change in WC ' -231
?378 ?694 25925 65960 76245
"19805 "14883 -24526 "11698 -7975
"17488 "2099 "18300 "561.2 "8160
Fees ' 0 0 0
-2034 -3370 -3654 '
'Net Trading ' -231
,Cash Fl~w
,*Net Interes~ Income* 0
*Tax Paid * -85
Repayment of ' -186
*~revious Borrowing *
Dividends Paid ' 0
-29915 -9288
-899 -843
0 0
0 0
0 0
"18933 45279 56455
-1277 -1890 -1670
"2393 -16110 "22340
0 0 0
-6075 -24300 -28559
'Paid in Capital
'Total Cash flow
,Opening cash 185 0 -15874
6115 ~ -36374 -33394
*(Overdraft)
'Closing Cash 0 -15874 -14893 -22563 -33394 -29508
CD
BATCO CONFIDENTIAL - CATEGORY I: b41NNESOTA TOBACCO LITIGATION.

58 -
The increase in share capital in Years 1 to 5 is due to the assumed BAT
equity investment of ~67 mns which is required to fund Phase 1 capital
expenditure.
ROSF decreases during Phase 1 from 20.6% in Year 1 to 13.2% in Year 5.
This is partly a result of the lack of convertibility which prevents the
payment of a dividend during Phase 1. In Phase 2, ROSF increases from
12.6% in Year 6 to 31.7% at the end of the Plan.
Cash Row
At the beginning of BAT's involvement, it is assumed that creditors and
government levies will need to be paid immediately as will any outstanding
tax due. The existing overdrafts will probably need to be cleared, resulting
in an initial cash injection from BAT of $0.3 million.
Net trading cash flow becomes positive in Year 4 as the increased trading
profit resulting from investment in the initial years is sufficient to cover the
capital expenditure requirements. In addition, credit terms of 30 days are
expected to be obtained from suppliers. However, due primarily to the
increased leaf stockpile and phase 2 capital expenditure, net trading cash
flow is negative in Years 5 and 6.
Beginning in Year 6, corporate taxes are charged. Dividends, fees to BAT
for T&A and equipment sourcing assistance begin to be paid.
The business begins to generate a positive net cash flow from Year 8.
BATCO CONFIDENTIAL - CATEGORY !: MINNESOTA TOBACCO LITIGATION.

Project Evaluatlon
in USD 000's -
'1992 1993 1994 1998 2001 :!002 Residual,
~ Value
'Trading Profit * 0 5226 4348 15956
53699
Fees Due * 0 0 0 2034 3370
BAT Group Royalty ' 0 0 0 1036 5365
Depreciation * 0 2152 3346 7938 8891
Cash Generated * 0 7378 7694 26964
71325
from Operations
'Less Tax * 0 0 0 2393
16110
Change in Working * 231 17488 2099 18300
5612
Capital
'Net Capital * 0 19805 14883 24526
11698
"Expenditure
BAT Expatriate ' 0 2632 2632
1402 1401
*Costs
63828
3654
6262
8763
82507
22340 0
8160 0
7975 0
1400
Net Present Value of Projects
Time Period Nomlnal Rate Real Rats NPV $000s
Years 1-5 18.0% 13.5% ($48 206)
Years 6-10 18.0% 13.5% 21 256
Residual
Value 16.0% 11.5% 140 100
$113 149
BATCO CONFIDENTIAL - CATEGORY !: MINNESOTA TOBACCO LITIGATION.

59
8.4 Evaluation
Project Evaluation
The project has been evaluated on the basis of e DCF analysis of the project
cash flows. On this basis the NPV of the project/business opportunity has
been determined as being US $113 million.
This has been arrived at after considering the 'after tax' trading profit cash
flows, adding back the net income forecast to be receivable by the BAT
Group for royalties, T&A fees and buying commissions, less expatriate
costs, and deducting incremental working capital and capital expenditure
requirements.
However, the project is dependent on two assumptions.
Firstly, the Residual Value. As a result of the long term strategic nature of
the investment, with the phasing of the capital expenditure spread over a
ten year period, and with the forecast introduction of IFB's only from year
6, the residual value attributed to the project of US $140.1 million. This
has been calculated by assuming a 3% real growth in Year 10 cash flows
which recognises the increasing trend of sales of higher value products after
Year 10.
The second main factor is the discount factor for this project evaluation.
Two different discount rates have been used to reflect the perceived
specific risk of the project in different time periods. These are:
YEAR NOMINAL RATE REAL RATE
1-5 18.0% 13.5%
6-10 18.0% 13.5%
Residual Value 16.0% 11.5%
These compare with BAT Industries' minimum cost of capital of around
14% in nominal terms.
BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.

60
8.5 Sensitivities
The Plan has been tested under various sensitivities compared with the Base
Scenario. and their effect on the Project NPV is as follows:
Sensitivities
Base Case
No real increase in retail prices
above real increase in variable costs
10% reduction in unit volume with
no change in product mix
10 % reduction in unit volume of
local brands only
Residual value with 2% p.a.
growth rate not 3%
Includes royalW(5% of NTO)
for use of Ukranian trademarks
Leaf stock durations increased
to 12 months w.e.f Years 1
Existing excise structure/pricing
mechanism unchanged - years 1 to 3
Corporate Tax rate increased to 35%
- years 6 to 10
NPV
USD O00'S
113 149
57 680
86 069
99 941
98 402
98 500
103 369
106 058
107 256
BATCO CONFIDENTIAL - CATEGORY !: MINNESOTA TOBACCO LITIGATION.

BATCO CONFIDENTIAL - CATEGORY I: MINNESOTA TOBACCO LITIGATION.
