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Cov.......~: r~/o~'~, ~o. : l:'~'coll=a~l~s lVo. : Red~ctioua : Total Pa4re,~ = ~. b ='- ~oo~> . D:~ .~TpT-mH~: CI~I~(~ : I~'~ (1) : t~s (2) FS (1) : AJK (I~) : CJP de S (i) : DGF : RSW C3) : 'Inlr., Z. ~ D.D..~sc. (L) : Library C2) :FiLc (2) : ;I$ (t) ~#C k - (2) (3) (4) (~) .t=_--epl~ ~ =~Lsl:8_--: (~) l~epa~. ~ ~ou~A Co]w' X)ste ~s~e ~to Sen~ RecA Ro~e~ ,m i I|, , chec~Lu4 Author XBInILT l:~te ~"l'~e ~ foz~a i8 ln~naed to £acili~a~e and de~ail the pro~s of G.R. & D.C. Reports fz~ ~:he ql~JpllllClZ~lpt linage ~ll T~e Ee~oz~ lJ £iZM~ &~e~ a:~ :Ltlr~ed. TSt~ ~ fO~a shc~lC be e~emenee4 8t the time o£ the inA':ial ~Lu4 sa~L a~emmj~n~ the ty~eac~A~t (a:~ maa~e~ 8f~er px~paz~i~n) a~ all subsequent s~a~es. I~ ~ be sent ~o oesr~-al fil~ vith ~he ~a~te= when ~he ~ ~s ~Nue~. No~___~e: ~. ~he~eve~ poe.sAble. ~s~f~a fe~ ~Tping should be ~i%-te~ in ink. After t~in~, the typescript ~hould ~o~lly be returned to the Au~.hor, who will subsequa~tly obt~t: the @z~up ~w's an~ XamAe:'s &l~al. C£1~ula~i~n ~honld be de'ce~-ained by the lt~w. ,. The %~escrlp~ ~ll~ no~ be l~mlSlnte~ for p~in~-~ ~tll the ~81~er hal ini~i&ll~ the ~ ~o~ al~Imrt ~ Mss~e::". After l:Tin'~ln~, one bo~d coPY WAS'C be ~-ei~JA-~e~ ~o ~he Zss~Ae~ fc= £inml ~rcz~al and ~he Xs~ue-- will ensure that one copy is seen by the Y~. m CXD CY', ,.o B ~, [ Co LTD - MINNESOTA TOBACCO LITIGATION

CY-~ SMOKINGI, HEALTHI, AND DZSS~CE (FaO,.,'ECT LZBRA) ZI : TOP-LI~qE ANALYSIS REPORT NO. RD. 1697-"C 18.10. 1979 AUTHOR: M. 01dnan ISSUED BY: D.J. Wood PKOG. RE¥. : 13.02.05 il,e D ISTItlBUTIOH: Dr. L.C.F. Blackamn Dr. I.W. Rushes Dr. I.A. 8anford R.M. Gibb, Esq. R.S. Wade, Emq. R.G. H£cholls, Esq. Bert E. I/tterahatm Dr. F. Soehofer Mr. &.J. Furuasynakt Dr. C.J.P. de $iqutira Dr. D.G. Felt:on Library Copy No. 1, 2, 3, 4, 5 || II 6 " " 7, 8 It I! 9 " " 10, 11, 12 " " 13, 14 " " 15 " " 16 " " 17 " " 18 " " 19 " " 20, 21 COFY NO.: CO O'- ~ ~, ! Co LTD - MINNESOTA TOBACCO LITIGATION

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I~/CALI46J Group Research & Development Centre, Bricish-Amer£canTobacco Co. Led., S~H. 18oh October 1979. CIGARETTE SMOKINGr HF.kLTHr.AND DISSONANCE ~PnO~CT LZn~). II: TOP-LL~E ANALYSZS (Report No. ~D.1697-C) SU~qARY A ccaprehensive presentation of the responses Siven by 2018 lespondenCs Co Cbe Project LIBRA questionnaire is made. Smokers are ~£ferent£aced according to the degree of consonance/dissonance admitted tc and recamt and established ex-smokers are discinKuished. The da~a support the conclusion that ~chin the smoker cateKory, the intention Co quiC and the paso history of attempts to do so are is~luenCimI in deca~ an individual's disposition co smokinK and ~alch issues and co accicudes and hehaviours relacod co healch in K~eral. k'nilsc Che present level of analysis does noc allow firm ,:c,ncluslouun co be reacbed~ subsequent treatment of the data ~r~11 be .l~d at more precisely differenCiaClnE beL~4een and wlchin the sub- :LasslflcaC~one of smokers and ex-smokers adopted here. m CD co Cr~ ~, I Co LTD - MINNESOTA TOBACCO LITIGATION

INDEX HAS INDICATED GAP IN BATES RANGE HERE

~! lI. CONTENTS DCt'IlODUCTZON QumsC¢on~a£re Admin£atrac£on Dace P~n~lysls DImosrephlc Analysis AXTITUDES TO HEALTH Visits to Doctor Beliefs About Own Health Use of Dru~s T~ SHOKZR Seokinj }~aviour Swkinl NoCiveCion Acc~cs co quCc Attitudes to Smok£nK and Health Social Acceptability o£ SmokinK T~ EX-~HOKI~ Previous ~oklng Behavlour Prsvtous kkiug Nocivacion c~i.tt in, s Sel~v'iour Attitudes Co S:oklnK and Health Social AccepCab£1ic7 of Smokins 8HOEINC AND HF~LTH CONCERN SubeCances in C£Karacces E££ecCs of Smok£ns on Health COM~.AJSZON 2 4 6 lO 12 23 30 38 61 76 90 95 102 117 127 133 136 142 155 157 C30 ,-Pd. ~ ~ I Co LTD - MINNESOTA TOBACCO LITIGATION

INDEX HAS INDICATED GAP IN BATES RANGE HERE

-2- INTRODUCTION This report is a coumentary on an initial inspection of the Project I~CBRA data and is based upon the set of computer Eenerated tabulations ~Ipplied by Ensland, Grosse and Associates Limited. Detailed analysis, ~cludins su~-sroup profiling and factor analytic atudles, and consideration ~! the psychographic data, will be presented in subsequent reports. The ~D~esmntat£on wh£ch follows is baaed upon the top-1£ne analysis only and '~hould be resarded as a preliminary exmnlnatlon rather, than • definitive r~terpretarion of the LIBRA dace. FollowlnS discussions wlth E.G.A. Ltd., it was decided that, rather ~:han setclns the top-llne sorts on the traditional demoEraphic bases, ~hs majority of the classifications would be dsr£v~d from cacesories pertinent to the overall objectives of the study. Thus, the principal c atesor£as used for analysis at this erase included, for smokers, desree c.~ consonance/dissonance| for ex-smokers, recent and more established e=-smokers are differentiated. ~uesc iounalre Admln£ straCion Details of the quescionna£re content and structure were descr£bed i x~ an earlier report (1). The carSec quotas for Project LIBRA were derived ~rom the recent Operation &~JAEIUS (2) and s comparison of the Career with the achieved sample distributions is shown in Table I. InCarvieviug was conducted in 100 sampli~4 points spread throushouc t:hm U.K. and selected on a representative basis proporClonal to the population. a I Co LTD - MINN~TA TOBACCO LITIGATION t..r', O'..

-3- TABLE I qUOTA AND TARGET COMPARZSON Current Smokers of Manufactured Cisarettes Ex-Smokers of Manufacuured Cigarettes Never Smokers of Manufactured Cigarettes Target Achieved Target Achieved Target Achieved Total 740 746 520 525 740 747 Z b7 Sex Male Female Z by Age 16-44 Years 45-75 Years Z b7 Class A, B, Ci ~8 52 52 48 29 38 33 Male T A 47 65 65 53 54 33 35 46 67 65 30 41 37 34 33 25 Female Male T A T A 35 35 36 36 41 42 65 64 59 58 35 36 41 42 34 32 25 26 C2 D, E Female T A 64 64 49 5I 51 49 41 32 27 mammb 0 F A 1 Co LTD - MINNESOTA TOBACCO LITIGATION