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THE lqOl(3:H(; BEHKVZOUR OF HOHEH XEI, O~ BO. ~. 1410 HSt'XlC'I'J~ 12.11.1976 A£JTROK: LE. 21soL-nt:crn ZSSOYJ) BY: D.J. Wood FRD.TECT JOB !;0. 1.3. O1.08 DZSTRZ)UTZON: Dr. S.J. Green Dr. Z.W. RuShes Dr. L&. Sanford R.14. Gibb, Esq. ILS. Wade, Ksq. LO. Bicho:L18, Esq. ltez~ H. Sot:t:o=f Dr. Y. Seebofer A.J. Nzuszynsk~, Zsq. D~. ¢.J.P. de Siqumira Dr. D.G. Filtmz L£b~az7 Copy Bo. 1, 2, 3, 4, $ tO t1'1 6 " " 7, 8 08 I| 9 " " 10, 11, 12 " " 13, 14 " " 15 " " 16 " " 17 " " 18 " " 19 n " 20, 21 COPT NO. BAT Co LTD - MINNESOTA TOBACCO LITIGATION ¢..m

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~I~146J Group ~tsetrch & Developumt Ctutza, Britlsh--~ic~n Tobacco Co. Ltd., ~OH. 12th November, 1976 rex.me mLvzm . 0r,, (il~porC lie. ILD.1410 Kestnr£cted) SW~ x~ nany cmmr:ies the numbe:s o£ £emala sneers are increasi=s, ofcem ac a £aster =ate ~ a=a ~h8 mJmbm=s of msle smokers. This f&cc, and the in~ress~ number of brazes 8~mad s: £mnale tmokers, has prompted : :eviev of the e~vlcle~:e Chat the ~V~nK bahsviour (i.e. n~sbec o£ cigazetces smoked, the ray r,J~y &re smoked etc.) of fmnale smoi~rs is d~E£e=ent £:om that of umle smo]~zrs. Zt; ~s co~clu4ed Chat there aze a numbem o~ dLf£emences and, eomeuhst suzpc£siJxgly, ch~t ~here ks some evi4ence chat vommn aze mo:e hif, hly motivated Co smoke Chart men tassel £i~l At i~rde: Co quit 8mokLu8. The undeclyins =:eussons behind these d~£e:ances a:a dlscusseKi, as a=e some LmplicaC£ons of these conclusions on pcoducC design. BAT Co LTD - MINNESOTA TOBACCO LITIGATION m

© i BAT Co LTD - MINNESOTA TOBACCO LITIGATION

-2- 1. IKI3mDUCT I0~_ Xn man7 count=ies the numbers of femala smokers are increasing, o£te~ =t a lurer =ate cban awe ~Am mmbe=s of male smokers. Yo= exampla, in the U.E. the pe=centaBe of fmsa2e mnoker8 in the younse= rake ~roups Lucreased ~n the p~r£od 1961-1973 while the petcs=tap of male smokers de~ressed, as the fo1£mrlnK ££Sures £~om Todd (1) 8hou:- TABL~ 1 ell, l~U~~s oF SNOXZRS oy w~nlnmD " cz s rr srz X Smokers i | ,ll J~se J~m 1961 1973 1961 1973 16-19 61 49 64 20-24 67 62 56 49 52 Roweye:, gross scatist£cs such as those quoted LuTable 1 sometimes cen~=aal interestin$ trends and £c is ~orr.h nocinS that, for both men and in ~h8 U.L, there £s some evtdenca thac smokin4~ ~s becom/~s usocimted with the lover moc/~l classes. XKnor~ug soc/~tl class VI (~noccup~md) chart ~s a Cemd~c7 £o~ the Z o£ male 8mokar8 co increase over rJ~e soc£al classes Z Co V. ~oc £am~les rJ~e L~ends are d££fecent; only 26X o~ socLal clus E a=e ssmke=8 buC about 45Z of fmules ;,, r.he ocher causes are smoke~8. These trends are shogn in Table 2 u~Lch is also ~ £=cmTodd (1). ~mmr BAT Co LTD - MINNESOTA TOBACCO LITIGATION

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-3- TABLE 2 ss' KeK£sr:ar General's 5oc~al Class l~ofess~l occupst£o~s Znt~J~te occupations Skilled occup•C£ons Paxcly skillod occup•E£ams V Ons~lled occup•t£ons UnoccupLed All Iocf.•l c1•sses Nan Sk~an i Jl 1961 1973 1961 1973 (Z) (:) (=) (Z) 53 39 46 26 59 &2 &4 &2 59 50 &7 47 6o 56 4g 46 62 63 43 47 40 34 24 26 59 50 43 44 SLa~Iaz t:emds in the numbers of -ale and female smokers ba~e also bee= reported in the U.S.A. and it has been stated that, over the peziod 1955-1969, vbile the total number of smokezs had ~cmm, al1 of the pmrch had occux=ed ~ the ambers of fmIe smokars. 232e:e bad •cOolly been • very sZov decl~e J~ Ub~ number of male lasts oyez rJ~s period. Theme ~reDds mr8 i11u~trated in 7i&~re 1, reproduced from a r~ore by EAs~ Chemical Froduccs, Z=c. (2). Pz'esumably amsocJ~te6 with this8 trends the:e have been, 4- racenl: yurS, am ~crusiDs Dumber of c~Z~ctttt brands vtzLr~ luwe been spec~fLcally aimed at female smokies*. An example is C&t~0 (~Lr~d Tobacco Co. South, South LL~:ic~) and at:her brands v~L:b have bee~ aimed at fmle omok~:s i~=lu6e CBJJ~ (Sousa Cz~z, B:asil), ~D( (~.A.T, Genuuzy) and DU H&D~I~R ~GS (t.J. ~ rrs~ce), h mo8~ rece~t example kamm h ~be of I)A.T.SY in Dmmark by Skan4/x~v£sk ~obmkakampaSni. Zn the U.S.A. clmre , e u, ,, * Z= the fo11~ rs~£ev of braa&s •Lmed st female mashers the ~oz~stion h~s bee= ob~sJ:ed, in r~e ~-Ln, from '~dar~etLa$ Hews" tha month17 jo~z~sl produced by Marir.mCtJ~ Dmpartmm~t:, ~Lllba~. Z.Lkenrlse terns=ks attributed to re•tubers of elm U.S.A. cobscco t4~lLu~Cry have be4m ob~sJ~ed f=om the m~ Ir~Duz'cI. BAT Co LTD - MINNESOTA TOBACCO LITIGATION r',,o

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., , . ,. ° ~A FIG. I F.~ 14.10 RE~'RIC'~D U,5.A. - NUMBER5 OF 3HOKER,5 1955- 1969 MILLION PEOPLE 5O- 40- 3O- 2O, I0 .-0 'lr0"rx.k .... ,., ..... -o"" (~mipo o el*~'IP~o° MEN c. - c) WOMEN o.~o~O°°°°O ~ ~ IB IB 0 IBO 51DB IB 'S6 'Sll °IL> "IS2 °64. %6 *&B "10 *'/?. "14. YEJ41~ BAT Co LTD - MINNESOTA TOBACCO LITIGATION ~m r',o

BAT Co LTD - MINNESOTA TOBACCO LITIGATION