BAT CDC Documents
The Effects of Changing Brands on Smoking Behaviour
Fields
- Original File
- BATCO002
- URL
- http://outside.cdc.gov/images4/00/02/49/56/doc00001.TIF
- Company
- British American Tobacco
- Date Loaded
- 04 Mar 2003
- Author
- CREIGHTON DELEWIS PH
- Box
- B3182-6
Document Images
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A record yes kept of all clgaretces issued throughout the three
phases of this experlm~nC so ChaC some £ndicaClon of changes in cigarette
consumption was available.
When a subject had finished smoking a cigarette in the laboratory
the cigarette holder containing the stub was placed in a tray cont&in4ns
granulated ao1£d carbon dioxide. The length of the buCc was unassured
and recorded.
The ££1ter was then cuc from the c£gerette butt and analysed for
nicot£ne by a GLC method (10).
DATA HANDLING
The smok£ng mnalyser records I00 measurements per second during a
puff; 50 of which are pressure readings and 50 of which are flow readings.
The muounC of data recorded from the 480 records of smoking pattern
occupies over ZOO0 metres of magnetic tape with a packing density of
800 BPI. IC is noC pracC£cal Co axan~ne every facet of such an enormous
amount of data, so the data ware reduced and condensed co 1ore m~naseable
proportlons.
This report ks based on an analysis of the data obtained from
reduced format paper tapes, which have been transposed co separate sheers
of tables and analysed manually. Even this reduced dace sac involves
the mmnlpulaCion of some 2&,OOO basic dace points (ZnCmrval. Volume,
Duration, Total Pressure to Draw Puff, Puff Number, Butt Length and
Hicoc£ne retained in filter tip). After manual calculation of the data
had been completed the reduced dace sac yes copied from the cables to
punched cards. Programs were developed ~o combine the data in varLous
ways Co confirm the results of the manual .analysls. The dace ware
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then amalysed by an analysis 0£ variance teclm£que to show the statistical
s£Kniflcanee o£ the chanses. Further deta£1s of the statist£ca~ analys£s
are shown in the Appendix.
The~e weme three main objectives o£ the experiment wh£ch have been
dealt vi~h separately, as Sections Z, 1Z and ZIZ. The data used in each
section £s the slme but has been combined in dL£ferene ways to answer
the speclfic questions posed by the objectives.
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PART ~ - EFFECT OF CIIANGED DELIVER~ ON SHOICXNG PAXTZ]~
RESULTS I
Table 2 sho~8 the average results over all subjects and all replicates
for each of the three phases of the e~perimenc. Table 3 sho~s the
statistical significance of the changes be~een =he phases.
A new method o£ m~slysLs Co show the degree o£ compqmsetion £or
changed del4ve:7 is also presented, cogeche= with the results obcaLued
(Table A) using Chls method.
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TABLE 2
EFFECT OF CHANGED DELIVERY ON SMOKING PATTERN
Pauramecer
Tonal Puff Vol,--a (ml)
AveraKe Puff Volume
Tor~al Puff DuraClon
~Averase Puff DuraClon
(rod
(IBC)
(Sen)
Tonal Interval benwten Puffs (sac)
AveraKe Interval between Puffs (sen)
Total Pressure Co Drew Puffs
AveraKe Pressure Eo DzawPuff8
AveraKe Number of Puffs
~verase Bunt LenKch
Estimated Number of CiKaretce8
Smoked per Day
Nicotine Delivery EsCisuaCe~
frm Tilter Tip Analysis
(era W.G. nc)
-(cm ~.C. nc)
(--)
(~)
De I ivery
in
Phase IT
l~gher
Lover
K£Kher
Lower
Higher
Lover
Higher
Lower
RiKher
Lower
HIKher
Lower
H£sher
Lower
R~Kher
Lover
Phase I
545.8
570.5
43.8
45.2
28.6
30.3
2.3
2.4
439.1
437.0
38.5
36.5
526.3
554.9
42.4
44.8
Phase II
433.4
624.9
39.6
53.4
24.0
32.0
2.1
2.8
371.4
418.8
36.5
37.2
449.2
527.3
41.5
45.1
HiSher
Lover
B/Kher
Lower
HLshec
Lover
Hisher
Lower
13.0
12.6
31.4
31.2
33.2
31.1
1.7
1.8
11.5
12.0
33.g
32.8
29.9
32.5
2.0
1.4
Phase XII
,, |
534.4
522.4
44.5
46.1
28.7
27.1
2.3
2.4
423.4
431.1
39.2
40.9
519.6
516.2
43.5
45.4
12.6
11.4
30.7
31.5
33.3
32.8
1.5
1.4
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CLo~eL of Si~ific~ce 0.10)
Ps~m~t~
l~[f Ikm~er.
I~tt Igdmsch
L£t Drme beLsumce
Totm2 TAm A~iSht
Tip N£¢ocine
EJt JLmac~l uicot~e
DelLvery
To~al of Pressures
to ~sv Puffs
&verqt rreaJuce
Tot~ Volume of ~uffs
A~reZe VoLm~
TotaZ ~rscLon
of 7~fe
AverSe ~ati~
TotsL ~te~aI
&Terse XKcereal
~UP 2
~se ~ ik~ she 2~ delAv~?
*(~8c~ Is ~se 2
in
delive~ TtLJt£vt ~ re~8~Lve ~ uHm
to ©out~ol ~LEarel:te
~mSer
~r
Lom~ l~ 2 r3um l
~e 2 to )~ ao ~um~e
lle ~hanEe
R~r
~ser
~,n~ger
Ik, chaa~e
/~ase X ~o 9: no
~m~e
No ~um~
S~ c~m~
No e~mSe
No elumXe
No ~mse
~r
No ~m|e
~mr
m~
. .
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The deEzee of compensation for chanKed delivery of nicotine may be
calculated in the £oIlowlns way:
let Ox ÷ OZZZ be the average measured intake of nicotine in 2
phases I and IXZ.
lec EXZ be the expected in~ake of nicotine in phase IX if that
e£KaretCe had been smoked £n c~e same way as £n phases Z and IlI
(i.e. no compensation for changed delivery).
let OZZ be the measured intake of nlcotine in phase XZ.
Then the percentaKe compensation is defined as:
(Oii -EII)
IOl ;011~- EZT/
X 100 - Z compensation.
where the value of EII is calculated using:
z OI + OllI"
where SII end SI +~II are the deliveries obtained by machine smoking
2
under standard conditions of the particular brands beinE examined.
From the formula to calculate delree of coupensatiou it can be seen
that i£ the observed intake (Ozl) of nicotine in phase 11 ~s equal to the
utinutted (Ezz) /:atake of nicotine the percentese compensation is zero.
Z£ the observed £ncake (Oil) i8 equal to the averale measured intake
dr
(i.e. perfect equalisatiou).
This method has been applied to the daily nicotine intake (delivery
peer eisarette x number of e£Karetcee smoked per da?) and is shown as
Table &.
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TABLE 4
EFFECT OF CHANGXD DELIVERY ON DEGREE OF COI~ENSATION FOR
DAZLY N~COTZNE INTAKE EXPRESSED AS A PERCENTAGE
Subjects
Male
Hale
A11
All
nel£very in
Phase XX
R£gher
LoweY
OI ÷ OilI EZI OXZ
2 (mE) ('~S)
ii
59.6 77.8
60.3
50.1
45.3
54.7
53.1
57.X
43.9 55.3
65.4 66.5
33.O 43.7
Perceutase
Compensanion
÷113.4
÷ 6g.5
- 7.0
÷ 87.0
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DISCUSSION OF R~S~LTS -
It can be seen from Tables 2 and 3 chat, in general, smokers have
sho~n a degree of compensation for changed delivery. The attm~pts to
compensate have £nvolvad almost every mechanism that can be used on a
G
single cigarette. The number of c£garetces smoked per day was not:
changed markedly.
It is also worth noting that the human smokers have taken on average
about twice the volume of smoke from the control clsarette as vould be
taken by a machine operating under standard eondltlons. The interval
between puffs was about half that taken by a machine. Pu£f durations
and the number of puffs drawn v~re also greater for the htuuAn subjects
than the standard s:oking conditions.
l~eference to Table 3, the scaCletical evaluation of these results,
shovs that there vere a fev differences in the way 4n which the male and
female subjects smoked the cigarettes. Generally ~en took a miler
volume of smoke per puff but more puffs per c~a=aCte than men. The
pressure used to drav the puffs was lover; hence the sverage lit draw
resLstance exparienced by female smokers was less than Chat experienced
by male smokers.
The degree of compensation for daily nleot£ne ~ntake (Table &) shove
that the male subjects were closer to equallsaclon vhen smoking the high
delivery cigarette Chart the low delivery cigarette. The female smokers
shoved better regulation of daily nicotine intake for the lov delivery
cigarette than the male subjects but virtually no compensation for the
high dellvery cigarette.
The levels of nicotine drawn from the cigarettes, calculated grom
the amount remaln£ng in the filter tip assuming filtration ef££ciency
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to be constant, are within the range of deliveries suggested by the
results of Project WHEAT (Ii). Zt should be remembered, however, chat
the results of the present study are object£ve measurements made from
cigarettes smoked by human subjects in a laboratory. The conclusions
drawn from Pro~ect WHEAT are target levels ~Lch should be achieved when
the cigarettes are smoked by a machine under standard conditions. ~,
however, human subjects smoked in a s~ilar manner to the standard
machine smoking conditions, them deliveries would be s4,n£1ar. Zt was
shown previously (6) that the volume og smoke taken by human smokJrs
£rom cigarettes, with a n~¢ot~ne delivmry og 1.68 uS when smoked by
machine, was AO6 ml. This demonstrates that £or clgaret~es with, by
present standards, hlgh nicotine deliveries, human and machine smokir~
need not differ markedly.
Although smokers have increased the intensity o£ smoking the lower
delivery cigarettes and decreased the intensity of smoking the higher
delivery cigarettes, they do not appear to have equelised deIivery vlth
the control ciKarltte. Rowever, the n~cot£ne daliver£es quoted for
these ¢isarettes should only be taken as approximate because It is known
that the velocity of msoke passlng through a filter ~£ects its filtrat£ou
efficiency (12), and the relationship is not linear. If the total
volume of smoke drawn from a clgarette is divided by the coral duration
of the pu£fs an average f£gure for the flow rate can be calculated. For
a cigarette with a diumeter of O.8 um the velocity of the smoke is
(numerically) approximately double the flow rate. Using the averale
veloClt~.es meutsured in l:his experiment, the actual £illmration e££ic£encies
of Che £ilcer ~ps analysed may be within ±IOZ o£ thac calculated ~rom
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standard machine smoklnE conditions. As it is intended to duplicate
representative smokir~ patterns of all the mubjeets used in this teat.
ic is hoped Chac a better esCixuce of actual deliveries to the smoker
will be obtained.
One of the mechanisms by which a smoker mlsht be expected to
compensate for reduced delivery is by smoking a greater number of
cigarettes per day. S4milarly it might be expected that fewer of a
higher delivery brand would be smoked. The evidence collected during
this study suEEests that the number of cigarettes smoked per day is
reasonably constant, i~respectlve o£ the delivery of the clgarecte. Zt
should be made' clear, however, that the cigarette consumption figures
quoted are approximate. Cigarettes were issued to the subjects on
demand. The figures quoted will include those given away. It is also
possible that smokers who ware offered, in affect, unlimited supplies of
free c4garectes might have abused the system and become more generous or
even stockpiled cigarettes. IC is to be expected that such abuses would
not be large as all the participants in this experiment normally receive
a weekly issue of cigarettes.
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