Tobacco Documents Online

114948 CONGKES$|ONAL I~iCOKD~--HOUSE J~ 18, 1869 not thst I either favor or Oppose the &~end[tle~.t, bcca.J~e I t]~[ thO Kmend- 1~I¢~D.% ~11~I¥ D~lla t,3 o~krv~ ~)ttt ~Jl, are~ of authority in the FCC which the already h~, It e/~ hw addltlonal &t~thortty to b~.n v.dvert~slng altogether, :It is q~te ¢le~r. I believe, that the pro- V'~10Vs in the t~iU conts.hlvd in s~tion 5(b) sp~iflegily st~tte %b~ only prce~p- tlor~ wl~h re~p~,t to advert/~ing whlch ~s contai,ed in this law. The precx~ptlon contah~ed therein slml)]F s~.vs the*% r~o 8tatern~n ~ rolating to smoklng and he~)th shall be required in the adve~slng of any cigarett~ tI|e pack 9.ge~ of wDi~h ~re ¢4 this ~ot, Thus the preemption ~cction only pr~ek%pts the field of labd[ng and the field Of co[tirol of ~ntorual oont~nt #.4vet~t~Ln.~, The ~.~1~te~tdmea~ of the gen%|en~.1 fro~ Cz*llfo~ (Mr, Moss) W~ nece~ry if tho~ pr0v~[Qt18 W~re to be 6hanged. bevau~e the gentleman'a amendment $ald thai; th~ Cor~rni&s$cYa ~hou]d be perndtted to regulate the in. tern~.l contour of advertls~ng+ However, th~ ame~dmet%t ¢)ffered here pta~£.or t~ to go into a field which the Coron]i~slon h~ not presently preempted. Tha~ is the resaor~ wh~ I c~not ~rgtle e4 t~h er in favor of or ~gal~t tl~e am~(Lment, b~u~e I think the amendment simply gives to co~tsined Jn a larger ~tt~hol~.~y to pro. hlb[L adverUalng a]~gether. I should llke to volnt 0ut thee. a~ I ~lon is not restrleted Irt the field o~ pro- hlbiting s~ivertlslng uuder this ~ct. I thlnk this is the tem~hing ~f the Bsnz- ~m.se I think 11: i~ r~ognlzed in the report ~.nd It h~ been r~gv/z~l by every 18.wyer who h~ been engaged in the sub)cc~ ma~er with wl~om I h~ve con- ~t~ted, They all s~v the lemguage of the act upon It~ f~ee af/ords rm Impedhnent to the Commission's b~nn[ng c~g~re~t,e ~.dvertistng entircly~ I~ 18 sv.id on page $ of the report: ~n ~ue~t~ ef ~* tm~ on ctg~ett~ bdver- ¢i~r~g Is ~ t.r~ted in %h~ F0den%t Otg~- re~te I~%b~i~ng a~ Advert~Ing Act It t$ faLr to ~y that th~ ~ongrees lln*[te({ ~ proht- ~tt~B in the ~t %o s~ato*1~ent~ re%~ing to *mokl~ and h~Ith b~'~use Lt WIns ~ot though% that an~" ~ttempt W~Uld be m~de i.~ b~m ~t,,Ch ~dver tl~lug The bi~tezne~t after "Dec~*%l~e" i~ ~*me- what gratultotuk It is not certaln why Congress limP~d Its proldbRlo*~, but it is clear that It did do ~. The reference is, of cottrse, to the 1985 act, but the present a~t contains Identical lang~tv~e in ~cctlon 5 (b). The Coram[~ion may rese~ dLffercnt~.v than the chain*lazt or It may change It~ l~llnd when the S~reB1e Cotu~ v.el~ on the ~n~haf case, I do not think th~ Is the kind ~ thing ~hat Congro~ ~hould ever, I do no', i~thtk I maw be ex ~*ggar at- ing by vel7 much. Cc~inl.v. l~ is" no Ing in4u~try h~ ~ ~t d~l to lo~e by th~ overreach Of t~8 I~CC, yot~ Wolfld do well to Join with the IndUSW~es which ~ be r~re ~bxe~tened at pre~e~t: for the FCC is making a wave th~ c~uld scan e *~'ulf F f*tl. I c2~n ~.~ure you that t~e p~per p]m~e to de~ide this verY import, SilL matte~ J~ in C~ng ~&S ~d through the es~bllthed mC~h v, nlsat Of h e,%rlngs ~id de0~te I c~m slsc, s.~ure you that It 18 my Intentlou %o ~oe that Congre~ is no~ byp~e~. TOO much I~ at s~ke 1~r the ~Iga~et~e industry, th¢~ broadcasting industry, t~he adver thdng h~d~stry~d for the Amerl- oan pe~plo bnd ot~" ~orr~t of gove~¢rt t~ MY. BROyHH~L of Norbh Caro]In~ I th~nk the gen0emem. Mr, ~. ~. CT~irnm~ wl]l the gv~t/eman gield? ~r. Bp.oyIIILL of North C~rollns, I ~]d to the g~itle~ms, n from Texas, Mr. ~. Y~rill the gentleman poinL c~t to r~e any pmvl~Ion in th~ bill w/dell pr~Dlbit~ the FC~ now from re~ t rictln~ adver rising ? ~, BROY~ of Nor~t C~,rOllP,~. The Ch~h~ ol the ~ ~,iteede~ point Jr* tJ~e he~rt~gs, I thivk the gontle- msn is aw~.re of that. Mr. EC'KIIAP.DT. Since wh~ do we m~ep~ thv ~ ~4 %t-e FCC ~ ~ sttorn¢¥? Mr. BR~*Y~IILI. ¢,f North Car0//D~. Thi~ ws~ the statement made Jn qult~ • . ht~ of ~a~tt~ Ln the ~)~t~ee, I th[uk the eon~mlttee as well ~ the C~-nm[~ton lbSelf e~a*o~ not onlF the p~t ~*. b0t also thls bill I Leelf proh iblt~ ]~CC from moving into this field, It h~ beam e~t~.blished for q~te some time. Mr, ECI~IARDT, Will the g¢~flemsm yle~d tur the~? Mx. BBOy/~LL of No*%h Caro]h~a, Mr. ~DT, The statement of pr~e~nption in ~tlon 5(b) ~y~ tt~tL r*o statement relatlng to smoking or heath ~h~ll he requ~re~, tn "~.~ ~ve~h%g s,hy clgarettes the p~u3kag~ of which gre ]~.bcled in conformity With the m~t. I do not ~e any thivg in that language which prohibits amyLhing talt the activity s0UZh% to be permltled by the arnend- melt~ b~d~d by the g6-~er~8.~ frOt~ Califor~l~ (Mr. Moss), ~ ~uinly not ~lat SCtlvity s0ugh% to be permitted by the amendment offel~d by the gel]~le/]l~*,] from Mb~h~ (Mr, D~G~LL), Mr. BROYHILL of North C&~>lln~. I WIH be glv~ to have the gentleman t~ke l~Is own time ~ a mmnber of the co~unith~e to argue whatever point he w~t~, but IL W~ e~t~blishcd, I believe, not on)y ht t~le he~rln~s, but the Cvm- leave in the air as a policy matter. It ts ~/~,~ ha~, Ve]T definitely ~ that ofpar~mountl~i~port~nee, M¢,C~a)rman, they we~ pr~e~tpted fn~m entering into that tl~ere be no muddying of the s~ream this field ~ wer@ ~h~g to nm~c [nb0 It ~ a result ~ a CC4~mfls~l~n rep~r~ only ftfte~ t~ v~t expired. It.proposed ch~ir~lan's views, or a ~mxxv:ittee rop0rt. t~ rtfl~, b~L t~e~' were ~v~% g~2.~ %o %Ve sh~$6 n~ be att~vt*%D~l~g %o wak~ te.k~ ~ flr~J action ut*Ul afte~ th]~ ~t law by ¢0w, mlttee rvp0rt, l~tdeed, as a expirvd matt~l. 0f fact. the committee repot t sub- Mr. ECKHARDT, I~r. CheJrmsn, I atontl~ly sup~rt~ the proposition that m0ve to~trike Lliela~'ord. ~ ~.c~ do~ ~ot ttt ~¥ way t~Ch the ][ Woldd like to take nly time on the quc~tl0n ofprohibltingorpreventlng v~- propo~ltio~ rgised by t~[s ~le~etme~t, verM~ng, W I hstve poi~ted out. It seems to me th~.t we arc simply ~gh~|ng et baStle In a lleld wldch is not bguched by the act, is ao~ to~ched ~y the revert, and ~hloh is in th~ face of all ~9onslblv cour~ d~isloils up to the presel~t tlr~e. The CHAIP~JAN. The question i~ on the amendment Offered by the ~en$[oHlan from MlchigPal (Mn 1:)~I¢~ ~ ), The qLl~tlo~l w~ ~ker~; ~nd oxl d]vJ~on (dematlded by Iv[r. DI~QEI.L) there were aye~ 35, n0e~ 59+ SO t'fle am endm~nt Wat~ r e~ ecl~d. Mr. VAN DEI~[~LIN. ~e. ~llalZl~aR, I offer ~ amendvlent. Tile Olerk r~ ~ ]o]l~ws: Amendment of~eeed by ~x. V~ D~Lt~ ~a p~ 4, I1~ ]~. ln~0r t after tbe period th~ clg~tt~ ~kage h~v~ ~or~ th¢*ll one side, ~ueh at~teme~% ~haH b~ plac~d o~ th* two Widest eld~ ol Such p~kag~'* (Mr. VAN DEERLIN aSked and was gL~ parl~d.~b~tt ~ ~eviae and extend re~ark~.) Mr. VAN DE~RLIN. h~[r. ChaL~natl, at this point in the debate I feel a little bit like a l~ew p$~*y~r c~ratng htto t~e game in the third q~arter wl~e~ t]h~ ~orv is slready 21 to 0 against him, I have B trice, clev~ Jer~y, b~t~ I do no~ ~va like]F to alt~r the cour6e o~ t]~e g~tme very r~lt(~hml~n~ea~ y011 are StY1 p~e. pared to ILsten to a little logic. do l~ot like to ~ my ¢&bb~ge twice, end I was Up he~ yesterday talk- Lng ab~u% ~ha% ~ pr~ba~y ~ohag ~o happen on the Se~ate t~[de. I thhtk this is l~lp~rtant, to those of yotl Who feel that bY beati~g back araendment~ .to thL~ bttt, ¥~tt P.re perfQrmittg ~ ~ervice for Doltl~one. I do not believe there Is gol~.g to be very much time whe~ thL~ bill gets to the senate. AS a matter 0:[ fact. in 12 d~y$ ~rld ~ few h0Gr~ ~rO~l TIOW ~he pre~ent cigarette labeling l~tw will ex- pire. I~ pa-~es into ltrabo as of midnight o~ June ~0. The LLS. Senate wm ~3t upon legi~atlo~ brou~t to It trora the ~enate C*omml~tee oI~ Commerce. IL Jt~t could be tha% 6here will be nothing On which the Sengi~ may proceed. ~t is pos- sible ~a~ the ~l~ in %h~ t~% the% ~¢ ~eem likely to ~end over after t~day~ action will be tulacccpCable to the Sen- ate lev.dershlp. FAther through l~acL[on c~ ~h~tgh t.he 6.~[~e of the fll~btl~er) It ~eenlS po~lble there will be n~ enact- me~t. ther~ will be noLhing for the pr~- lde~t t~ sign. ~nd the ~gencies ~f Oov- ernme;]L whom YO~ ~eek to forestall Will be free t~ do their wUl. Mr. Chairman, the ameztdzneztt ~hat Z propose addre~s It,ll llot to the ques- tion of advertising at $]1. It le~vea our aro& Of ¢o~lcerzl $~rJc~ly to w~i~ aDpea/'a on the package. Bt~t th~ law tha~ we paSSed in 19~5--~S the Members know. those M~rfiber$ Who ¢~12 ~ak~ a p~k~ge o! ¢lgar~es ~r~rn their pockeL~L~ the ]abe] on the narrow side of ~he pack. or car to~l. next to the copyright, snd al- most lost from displaying the warning which ~v~ ha~e ~ ~ ~rellgthell. If we leave i~ on th~.t sanle panel, thtet thin zlde. it will noL be seen as the pack lies on the tabIe or on the display coun- ter~ ~nd We wilJ not be doing the Job that the wg.rnhlg ]abe~ is lntonded to do. which is to w~r~.

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H 4952 CONGKESSIONAL RECORD--HOUSE Ju~ ]8, 1969 ]~[r. L~J~l~t,% the rea~ for n~v oppo- sition to the amendment l~ that it is wRh- out ~ ~at~i¢ fo~tnds~ion or Jp,~L~I* c~lo% e~ I e~m fe~x tu] the~ Jf ~e r~'~ to ~ dev~ee ~ are not goJ~ to en- Hffht~n people, but rat3~er we will de- ceive the~. 1964 the ~n C~ere]~ ccm- r,~Jttee ~de a finding that ~¢o~e did not repr~e~rLt a eJg~L~ce~b health he~o exd. In the ~ before our com. mlt t~e wl~ess~ made it ver~ clear that no new ~ he~ ~ pubU~'~ ~nce 1964, and that t~erc Is no ground for a d Jfferer~t co~e~on. '~e~, eo- call~l, refers to eo~e 2,000 co~ponen~ in c~e~et~ emoke w~l~ are nornml]y Iound L~ the smoke of any em~.~Le~c~, and ~ are ~om~d in tradeable quanLlflea. In 196~ t~e ~reLa~,T ~ ~ opl~cl the list- ing of tar e~ylng that it we.~ ml~ee~n~, I mLght point o~lt here, Mr. ~e.Lnrne~, that there 1~ ~o L~fl~l~lt¥ in the ~n- t~t Of ~obacco~ C~e Czop varies from another. In the early 1950'~ the ~ rP]e~J that the difference in tar eonte~t we~ lp~g- rd~ca~t, e~d U~S wea c~:d~me~ b~ JU~o cia] renew. I believe it is IJ~ere~tL~ to spe~d a moment to review what the ~rc h~e done, In 1955 e~d later in 1960 they l~r. PUCL~SK~, Arid w~rn him ~ the he~ar ds, ~md at the ~me ~t ~me I believe It would make the advertis~g 1t¢~1~ • ~reat ~ev~ more mcaningfv]. Mr. ADAM~, ~ believe it wotfld. It abe solutely giv~ more l~fomlatlon as to ~vh~t a nm~ L~ ge~g hi th~ pro~ct he 1$ g~lng to lntmle. Mr. THOMPSON of Georgia, Mr. Chairman. Would th~ gentlemen yield~ Mr. ADAMS¸ I yield to the gentleman from Oeor gl~, Mr. THOMPSON of Oeor~i~. Mr. Chairman, I ~volfld ask the gentleman this: Supposing one Izackage of ~lgi- rettes indic~te~ that that p~t~ttcl~ar brand h~ • lower nicotine ~te or a h~her tar rat~ than another pw~k~ge? Which would be the better brand~ Mr. ADAMS¸ I would ~.~ to the gen- tleman that that i~ up to the in~vidU~l who Is gein~ to smoke ~hem. He is golDg to h~ve to make ~p hL~ ~[nd ~vhether hc want~ more tax or more rdcotllw. ivfr" - THOM~p~ON Of Oeorgia. Mr. Chairman, if the g~ntleman will yield ftlther, I know that the gentleman has looked into thI~ m~ttcr, and that the gertt]eman is very knowledgeable about the ~u~tter, a~ I would e~k ~he gentle. r~an wha~ ts the average ~ar and nice. tine ~:entent for the ~tver~ge ~[11erican cigarette? Mr. ADAMS. In the average Ame r lear, cigar ette? It depends upon what type of eame Mong wllh gutdeline~ to combat the sc~.le ¥o~ ~s0 L~ terms ~ the r~llltme~er tar.l~lcotL~e derby ~t~th~g from c¢~1. measuremeutofit. Ieannottellthegen. flictlng a~vertiser~ent~ by the d~ere~t tle~.rt What the aver~g9 ODe ~ t~ay, • t~O prc~uce~. perha~ the gentleman ¢~n 8uppl~ the Then fu 196~ they did a complete d~ta torte, flop without any new advar~ement in Mr, THOMPSON o~ Oeorgla. I~ the evidence on this subject and said the~'¸ gentleman wo~d yield further, the point woU~d ~c~ept this kind of a~ver~i~lng I am makine t~ ~lmply this: ~[ a p~r~on wit hour que~tY~n. is knowledgeable, ~ the ~entleman In Therehasb~e~nonewevide~e~Ther~ would ~ ~i~ their ~yc$ to amev~me~t bec~u~, in n~v Judgment, I/ the~e is ~v~vat~n for that industry it ndg~t W~Y Well lie in this amendrd~t. w~z]d compe~ prcd~ tc try to reduce the t~r and nicotine c~ltcnt in their produ~. S~e a~ alrc~ doing Bud ~oh~ It ~e~L Apparently, they have had ~ome src~t ~t~. The po~t I am m~kin~ here Is that by ~.~ ame~t yc~ WOUld bring about gre~e~ dek~-~ Of conlpe~t~on among the ~t~d~cer~ of c~g~re~tes to try to re. duce ~:~e t~r and r~co~ ~n~nt if they ~v~t t~ stay in bu~lne~. If they are 9b- livl~us to t.bc publl~ r~c~on a~d ff they e.rc oblivlol~ to t~e feet that the high c~nt of t~r ~d ntco~e ccn~tt~t~ a r~ h~mrd t~ be~, then t~h~y are n~ goitt~ to stay in bu~ very long. l/re fact that t~ ~ be a p~bit~on ~ai~ cig~re~e ~ve~lsir~ by the va~- o~ mc~a in t~ co~ut~ ought c~r~ te~ly to lOOk at t/ds amendmen~ ~ Jud~lu~rtt, ~ off~ a ~ution~ a workable solution, i would like to ~c~ what h~ppc~ to el~sre~te ~ton and wh~t egcct it ~ on public he~dth whe~ m0~t cig~rct1~ u~c~ wh~ ~ kick the h~tt do have a choice in cl~a- retted. Right ~ much of the a~vertis- When peopi~ bUy c~g~ttes, ~ey are Imp~ by commercl~ but have no Id~ what t~cy are b~l~. I t~ the ~entlem~ ~ offerin~ t~ am~dmcnt is ma~ln~ an b~cet effort here ~.~ t~y to r~o]vo t~ pr0b]~ sud bring some b~l~cc between ~he fact t~ smoking m~ bc he.~ar do~ ~nder ~r;~ln circLm~t~nc~ on Lhe o~ hand, and the fac~ ~t we d~ he.re an ln~ in t;~is cmmtry Lhat nc~ds to be prefaced on the Well is, and who ha~ spent M much time as the gentleman has. and Who is ~u~ arl ~xD~r~ Or, th~ 8~lb~e~, c&m~ot ~D~W~r th~ q~ ~$~lon, hew ~11 We po~bly expect any membr of the public to know any~lng by the ll~ting of the tar ~nd ~lco~inc ¢on~ent, meaning they do not know what is the safe level, and they do Dot know what is tl~e dangorou~ level. If an indLvldual ~tch as the gent]ematl ~n ~c We][ c~nnot answer the Qeu~t~on~ l~ would ~DI the average per~o~ wgu]d ~$o be untie to ~.D~wer the question, Mr, ADAMS. Oh~ this Js very, very aim- l~le. Ther~ i~ no ~.fe level of tar ~nd nicotine, so the individual i~ not going to be s~fe, but any dmumy can go in and lc~k ~ a ~rie~ of cigarettes, com. l~Rre ol~e with the ot~¢r~ ~t~d ~. whether One Is lowe~" [~ tar Or ~ot~e th~ tbe other. believe it Wou]~] b~ moD~tr0t~ If We tried to tell the individual on the p~cko age that thi~ is a safe level, bec~usa we knOW Of I~o 69.~e level. A~ the gentleman poluted out on the question of con~par{x, vn, you w0Kld look at ~ent~, Marlboros, and all the Other brands, and compare them. The C/LkIR~. The Ltme of the cen- I~eman ha~ expired. M~ SATTF, RFII~bD. Mr. L'~ainnav~ I in opposltio~ to the araendme~t. MrL Chairman, this &mer~n~ Wa~ c~are~uUy ~nsidervd in our committee, and wa~ defeated. is no item in ~ Smoke identified the other h~d. a~ causing any dIbea~c O~zr c~mmttte~ Mr. ADAMS. Mr. Cha~rmau. w~dl the quite p~perl~ rejected this amendm~t, genUeman yield~ TO make it ~mndat~ry that there would be included a oo,rbent level of tar arid nicotine would ~ to encourage t~e public to rely upon ~et~ing ~h~ 1~ no ~ou~tloa In fact. In ~n~ It would mlsle~ tile pub]lo into I~lle~g that there l~ ~' in one cigarette over another where, hi f~t. lhet~ 1~ no 'l'~l~ will not I~d to enlightens% Mr. Cha~. ~ Will lead ~ to de~ ~rldence t~" Ju~tt~ ~ls ~endme~t. It Mr. PUCINSNI, Mr, Ct~lr~a. I move ple eVlde~ ~nd ~plo ~reh that has b~n d~e by h~ I~bli~ H~lt~ P¢~lee. the Federl!l Tr~le ~omml~l~, tl~ ~.nd tar content of ,,,~rl~ b~'~d ~,me elgarett~ in ~ ~tmtr~. I believe there is ~ a ~'ong argu- men~ that can be made that eig~.~et~e~ l~'~rlt ~ a lower ~,n~nt of ~" and nl~. ~ are 1~ de.nge~ than eIga~t~ I~ a hl~her e~r~t~at of ~t ~md niche. I wca~l d hope that ot~r e~]l~e~ from Mr. PUC~SKI. I yield to the gentle- Mr. ADAMS. I wo~d llke to ~men~ o11 the Helltlem~11'~ ~,r~ent ~e D~de ~ut .the nl©otine a ]~tt]e earlier. I th~k he wo~d remember ~.d is pr0b- ably aware that d ~rlng the hearin~ the d~¢t~r~ testified that hi.fine, of eotu~, ~s e~tr~¢tlve of the blood ve~els be- tern. ~J~ Other words, It for£es the b]~ p~u~ ~p and re~e~e~ the bl0od pro- cure e~d ~n 1~d to ~ heart e~nd~t~on. • hl~ is wh~t tile Sur~ Oener~l s~ys about ~t: • hJr3, to pro~de the ~n~umer with i~- fo~i~ on th~ tar ~nd ~e~tln¢ lev~ of ht~ r~g~ret~, on the p~ka~e ~n~ in a~ver. t~u~, We believe the ~or~ur~er Im entit]e~ to ~uow th~ ts~ a~d ~ne leve~ o~ his Cigarette. 8[n~ November Of 1967, th~ Fed. ersl "r~ C~m[~on ~ i~ued periodic ~ent and ~]~ble, and ~I t~at re~r~ be done t~ It~ llst~n~ oa pe~1~ge~ and tn advert~Ing~ I~ ~ the view ~ th0 Y~bllc He~Ith Servl~ ~t tb~ ~ ~f~l i~orma~ tto~; that the ~wer theee ~eveI~ ere, th~ le~ "Ynat Is why I ssy, Mr. Chairman, that I wOU~d hope the ]Membe~ WO~]d ~op~r t this ~men~t~ent. Thei~ is ~r~o1~ ~o~eer~ ~ak a~ver. ¢ov~vrnvd about the tobacco lr, du~t~, ti~lng be banned. I t~Ink that ti~ who

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ffune 18, 1969 CONGRESSIONAL RECORD--HOUSE H4955 1rue state of the mater Is in ~,he best Forty-eight of the 50 StJtes p~hlbit today plote~ting such FederaI p~mr*~ t~.,ible fashion the sale of cigarettes to minor$, tlm~ It is curious that those who aI~- Mr. Chairl)la~, this l~ a %er~" $[Iflple amendment, Mid I hoPe it will bc adopt- ¢~ It is tb.~ $~rt rJf ~ arae~d~tent that fit~ in with the rest Of ~his bill, sIld I The CHAIRMAN The question Is 01~ the amendment 0ffe~d by the gentl~rdan from Washington (Mr Av^Msl. The questl0n w~s t~ktm~ a~5 o~ ~ flto vlMon (demanded by Mr. AVAMSl there wei~ ayes ~7, noes 59. So the amendment was rejected. A~LNnM~ ~rrF~V ~T ~a ~a~e Mr. ADAMS. Mr, Chairman, I Qffer an ~mel3dment, ~e (~l~rk ~'~ad as fol]ows~ Am¢~dme~t o~ere:i by Mr AB~MS! On page ~, ne ~3, Inser~ slier the per~o~ the following ~W ~enteace: ',Th~ ~ubs~tlon division ther~f, which p~,bJblt~ the Sale of eLgarettes ~ per~3ns b~low ¢~r t~n ~ges, front eequlrl~g ~hat any elgar~tt~ a~vertJ~0ment W~th[n it~ Jurls~letlon s~ fort~ ~he fa¢~ tha~ p0rsons b~]ow ~ert~n ages ar~ prohibited b~ stlch ~tat~ or po)[~c~d subdlViSio~ frol~ pur- c~ ~sing ¢[g~ ett~s." (Mr. ADAMS asked ~ld ~,'a~ given per- r~lss[on to leVl~ and extend his re- rc~tlrks ) Mr ADAMS, Mr, Chalrlnan, th~ L~ the IRS~ a ~ilfl/flen~ a12ou1, W~¢h 1 know ~t~ we h~v¢ to offer. I thought that state. rdent might bling ~ little Joy to ~olr~e of yol~ This is what I refer to as the States rlghW' amendment I ~ougl~t we would s~ve 1~ until last ~>~¢a~se it WOuld h~ve ~he bc~t chalice O~ p~=~l~g. Mr. Ch alrt~an~ this law has b~en con- strutted by m~lly State,--and I have st~Lelnents ~t the table from v~tious state commlssLoner~to prevent them ~gttlatlng advertising within their States. NOW, It hSS beort said ~everal tlme~ d~rJng this debate ~at ~garet~ ~re a l~gal plOdt~et. ] wallt to M~ate clearly to thl~ HOU~ tllat elga~t ~e~ are n~t alegal pr0euct for minors In t8 of the ~0 states. Mr Chalrn~an, in order th~ ~he Meln- b~rs may have some id~t of the severity o| ~ome of the ~tate laws. I Shall refer would read to them for example~--~nd the gentleman fnom Texas (Mr, ECK- H~Wl nlent loned marlhllana and I know nlany of you are very, very ViOlentl~* op- posed tO mal~hu ana--but I want to read to you what tl~e Indlarm ~t~tute s~ys. Tile Indiana statute states a~ follows: It Is unlawlul to give, barter, or sell 01thor ~lrect]y or Jn~[recLly ~ cbHd under ~ to. i)~*~o to b~ chew~ ~r sm~k~. minor eigarot~, clg~ret~ wrapper, ~r ~dv~se arid cvun~l n~nor t~ ~mok¢ U~lla~i~ll tot p~r~on u~der ~] to buy, rc~ (else or accept or haw ~[garet~, ~lg~rette p~p~r, ~rapp~r or paper ~nt~lalng mor- pLi~le, nlcoLIll~, oil oI heI~p. M~. Chairnlan, Jf advertising Is not ad- i,lsing or o~l~l~sellng mhlol~ 1~ l;tn~ke, do not know ~hal it is, For thc,~e of you ~ho are not familiar lth marihuana, marihuatla IS one ¢I the ~¢mp iar~ly and ~ 0overc~ by the de- ¢lsions o~ th~ court It would seem to me that in all fair- ne~s we should at le~t allow States that prahtbtt s~l~ to r~tr*ot-~ to regtll,~t~ aa- ver¢ising wlthlr~ their borders by re- q~Jll~tg that there be a w~rning. ¢veh as they have said In ~he S~t~t~ law, that would say in the advertising, ,.NO one under 1~ Is allowed by 8tare l~w to smoke cigarettes or ~0 h~ve, ¢lgar~t~s" Certainly, iL seems to m~ they otJght be able to say to their young people¸ those who are of a particular age the~e warnings and let the ~tsLe~ decide whether or not they ~re allowed to ~moke and also gay to the adverttM~g people that within cerLahl hour~ within our Stst~ y~u ~hall not advertig~ the sale o~ cigarettes, I think that probably if it were not of the cigarette companies v.oUld be ~n violation of the ~taLe laws wl(h reference to advising, eoullselltlg, aIld ~bet ~hlg ehll- d~eI~ to 8tI~oke. Becs~se Ill the letter I rel~d yesterday In 1 month In 1968 there were 133 bil- lion pr~ll~atiolts of cigarette advertise- ments in tht~ U~lted States, and it aver- aged oot that every teellager ~&w at le~t St 65 commercials it* the month, ~nd ¢ver~ eklld ~tw ~,~, NoW, this Is c~lmulative-~ls is effec- tive This I~ showing theLr parents and other adults smokt~g and indicating to them that it Is a habit that is worth while, ~,Ar. C~lrr~9,n, I have Ll~ eet ~lrl~g tl~e ¢ourl~e olt the day to offer other ~mend- men ¢~ O~her gentlemen on oor side have offel~d amendment* to *it least l~t tile ~CC and the FTC resolute, NOW we are ~aying, ',All right, if you are goh~g to wipe RII of those OUt snd If y01i are not going to let anybody tot~ch it, Bt least allow the Statos that have Slate laws prohlblUr~g the sale to mirrors do some regulating" It is you can require Jr. yOU h~ve it in the Stat~ now, If any o:r the Mettti0ers have littenefl to ~ome of the gasoline adVer- tJtemen~ whet8 they ILlt~ these bingo g~mes, Jt ~ays ',Weir1 where DrohibRed by law,,, The CHAII~MAN Tl~e time of [h ~ gen- tlem~t~ has explrec{. Mr, KC~. Mr. Ch~lrmtLrh I rL~e 1~1 sL!pport of the ~mendrnerlt offered by • ~h~ g~l~k~tn~trt ~rDm "~as'~l~g~r~. qyn~ "preemption" s~ction, section 5 of the bill, is s CUl.lOt~ provlMon It cortt[n~¢s the pre~nt laW which preven~ any Oov0rlLment ~gency, Federal, SL~Le, or local, f I~or~ req~dl~lg llealth warnings in cigarette adver tlsl21g ]ff ena~bed, ~Llon 5 wtl[ continue L~ prohibit t,he l~ederal Trade Cr~n~ifls~J~i~ ~l'Otn reqolrlng health wgaqll~gs in ~ll elguretle adveI'tlslng; it ~qll o~ntinue to Con~mi~-slon froln bannhlg ~igat~tte .~t- vertising On radio and televlslo~ ~nd l~ will emntin~e to prohibit ~h~ St~te~ fror~l exel~ising their authoi~y to leglslet~ '.?ith relpco~ t~ l~al advertsing. It ~ ~ullous tha~ th~e who rush to dele~ ~t at~,~ rlyht~ Rre not on their leer prove of a health warning oft cigarette packages dl~ppl~Ve of a health ~,var~- lnR In auy other form. Recently, I ~,d this question to my ~pport my positiol~ in favor of th~ FCC's proposed ru]ln~ banning all ciga- rette ad~ertisillg on ladio and tel~vi. sto~?'¸ O~ those ,~ho i~ponde6, q5 ~r- ~en~ agree With nly position sltppor~g the FCC'S propose~l ball¸ Seelion 5. if passed, Will leq~ire rac to Loll lily eon~Ll~ tuents ~b~t the Col/gres$ doea not COIl ~lder the I~C to ha~e any ( oI~oetence ot¸ juriNtietton in what is bro~ deast over the allw~vc~ '1~1e Con~Iress has eleated atl agency I~ reglllate those ail~ ayes I/i the ~llblic II/~erest ~nd yet sees fit to relok~ such authority now, and thereby a speelal hlb~t e~ ~hi ixt ger~t ~ly I~ r~ad.e i~l amoral to the public's interest This is a ellliou~ way to leg[slate a~d 2[ think nkv c~n- stituenl~ arid the p~blJe at lai~e will agree, if this hill t~ enac~,~d without ~e. rio~ls rvylMon on th~ flool¸ this aftern~n. TO Ilndc* tile Iffogi~ ot 8~on 5, 1 urge r~v e011eaglle$ to 5tl]l~lor~ the Rmel~d~ellt that ,~.ollld re~tole the authorlKv of I~d- oral, ~tat~, and local ~geneio~ to regu- late eig~/rette ~dv~rtising If they ~een~ it to be in the be~t h~tei~I of the pub. lie's health and welfare. (Mr KOCH ~ked al~d was given p~r- mi~,~lon to revise arid extend ~1~ re- Mr. FOUNTAIN¸ Mr. ChMrldan, I rise (Mr. FOUNTAIN asked and was alyen pelmls~l~n ~o revi.~ and exte~ld ]J~ re- marks ) Mr. I~IJN~2AIN~ Mr. ChRh'lllall, the dis~lngulsed gentleman who hltroduced this amendment said that he saved it for th~ last in the ~ape that the Inood o~" the House might change I ~ould ]Ike t~ ~ay that the gentlema~ certainly saved tile worst oI~e lor the laat. ~[r. Chalrmatt, I tim O0~OS~d tO t~la ~nletldment As I understood it~ leading, ~h~ plopOSal w'otdd add Ol~ page 4, linv 23 ~he following : 'l~ls sUb,eel[oil do0~ not pre~cnt any ~Late or political ~b~lvl~lot~ lhereof, Which pro. certain ~ge~. Ir~m ~qulrlr~g that l~lly i~l~- arette a~ertisement within ~ts Jurisdiction set lurth the fact ~b~t ~e~$o11$ b~low ~or t aln ~ge~ ~rf ~tohlblLed by st/¢h ~late ~r pollt[= eal ~ubdhlslon from pxlrcl~$~llg elgaret~s ~l~i~ gnl~ndlnent, if added to this bill, WOUld ¢leaLe utter eh~s, and vhtuaUy make ilnpossib]e ~latiotlally bloadeas~ progran~sor the disscmlttatlon of nation_ ally ptlhlished nllIgazines, and indeed tnany locally published newspapers, Imagine 50 different advertising formats I~ a nationally broadcast program. It wo~ld open the door for each State to require each ¢lgalette advertisement to reelte word for wold the State's law II~ern~g ~l~e ~urehaae el e~ret~es by mlnors N~tion~lly broadcast p~ogr~re~ ~pon~ored by It elgarett e comp3ny WOUld not be received in those States, for no e~mmerelal could possibly recite tile varying appllcallle prol'isio~s for e~h and every ~t~te that might have ~he re~ qllh em~nt '~t/~;~ ~

114956 Variations in State Iaws p~ohtbiting ames to minors are well known Some refer merely to//liners; ~lT~e ~o the llge; others have provlsions as to written pez- mission of g parent or gUardianj al2d by minors and the age limit for a sales violation is frequently different f~ the llnllt for p~e.qe~[orl wlt~lrt a given 8tats. ~9 sho~lzlg nationally t~levlsed p~0ffra~a~ f~r In ad~ anee, often before it Is certain • ~ho the sponsors Will be. St ation~ 'h~ul d be denied the right to broadcast many progra'nn if there was the remotest chrome that even a ~0*~cCOnd spot eig- ¢.rett¢ ~l~l~er ola~ r~lgb.t op~a~ CtX t~. These ~e variations wo~lld render it knll~sible to have printed elgare~¢~ ad- verisemenl~ In national publleation~, and In n~0st local newspaper~ which etxjoy any substantial out-of-state elreulatlon The end zesalt would either be ~tter ~haos, con fu61on to the readlng public, or ~ore likely the complete ees~tton of cigarette advertising--which Is what those offerh~g thi~ and other restric- tive amendments are really s~kll2g. '[7~ey really want a b~n on adVer~ls- I~lg either directly by law or indirectly ~y restrictions which will bare the effect of stopping the adver0.~[ng of cigarettes either nationally or locally. Mr. £hairmma, le~ me n~so aria that u~l of these ~mendmenk~ relating to reQulr- I~ '~val~a~ ~t~t~lncll',~ 11] ndverlismg, Whether Imposed by State or F~deral agencies, embody the unique fcattlre of having a btlMl~es~slnmt foot the bill for what congr~s~ has made clear Is a ~ov- eminent ln~'orl~atio]l pretrial Ill ~hl~l IUst~nee, It is heavily $upplenlent~d by gre~*t many private ol'ganlzatlonll Who raise vast s~ms Which they devote to f~ut~tg~.r~t~ q.W t~c~g~a ~ p~t- ~,~ets and ~,rttismoklng clinics and the It would be equally IO~1~1 to r~qulre bllsine~,~ a~ver tlsli~g of ~ny s~rt to e~rry fill] itdo~atioll ab¢41~ worl¢~aerFs ¢0nl* pen~atioll lawtL about the need t~ I~y lnaonle l,~x~s honestly and fairly, $.bou~ the availability of unemployment cmn- pens~tion, or any other illfoFffla~lon~I program wlileh someone believes ~h~ publle ~hould h~ve brought to It. Even more, In this lr~tanee, a~ the ~tEW official in charge of the educational progcam made clear, there is no netd for ~o stringent a r~qHIr~m~nt. To put this burden on the advertls- I~g ~1 a pr~ct th~*t vna~ ~ ~a~ttlly ~old Is not OIt]y !ou~ltlve but ~Ie~o Wholly unwarranted In fact, It would be an un- due burden upon interstate commerce. I urge and slneerely iaoPe the eomrait- ~ee r~'i]l vo~ t~lt, amendrd¢nt dow~l. Mr LE/T~ON. Mr. ~alrm~n, ~ the general debate yesterday on HR 6543. the Public llealth Cigarette Hmokll~g ACt of 1969, I listened with great interest to the s~atement made by I~y ¢Ol]~agtle and ~t*:~l friend, L I~. Foresail, ~ne~xnln~ his position which Is o~r ~lnly represent- ative of the po~ltlon of MI of us from North ~lirO]~lla. ~f~r 1118 remarks were printed, I went back and reviewed them, In the RteO~O On pv~es H491~H491~, land 1 find myself In total agreenaent. I ~or~mend ~r. ~OUNTalN ~or hl$ ~ne~rn 'CONGRESSIONAL B~CORD- HOUSE and effort~ to keep adverl4stng rego3a- lions within the authoril& of tile ~r.- gre~ and not permit agencies of th~ Fed- eral ~verllment to rm] in all directl¢~s 11~ the matter. Vchlle I ~m aI~ Op~ ~ the p~o- l~od Wal~lng label because I do not ~- lieve that cigarette ~mcklng has been ln- coatloverttbly established by medical authority as dangerous to health, I sh~l[ ~up~or t HR. 6543, to extend public hoalt~ protection, beeline this a~t will main- taln the ~t~tutory authorl~ of the Con- gre~ to regulate advertising. The ad- mlnlstraUon of Ile~2nelng ~al~ot vSdldly be converted Into m'bl~rar~ acts of e~t- ~or~hl~. The c¢~ralttee ktll, I f~eli ~lll pr~t~t t2~e public ~lld flee enterprise frora the (lxr~t of bl~real~cratl¢ direc- tives. ~r, I~OSS. Idr. Chal~lnan, I move to strike out tlie l~t word and ~se In ~up- port o! tile amelldment M.r. eJh ah~l all, with all due deference to the very dintln~alshed gentleman who preceded me In the well. I did not ex- I~t that. I would be herO long enough to hear barn almaden h~ tmditiorad r~le of ~pporth~g the rlght~ of the Statue. It lda very l~ffeshlng experience. I was altm Impressed by the ml*infor- matloa where he Said It WOllld r~tare word for word ~he r~l~tlO~ of f~e laWS Llie BLares ~n ar~ ~dvertlslng, Mr. FOUI~?AIN, Mr. Gbalrnlan, will the gentleman ~leld~ ~r. MO,~.~. I ant happy to yield to the gentleman Mr. FOUNTAIN. I did not t~ay it would ~-equlre that. I ~ald It would make It po~- slbl~ for that t~ happeta. Mr. MOSS. I would refer to the clear language of the amendment! TIM~ ~u~ctlo/~ de~ not pinyon ~ I*ay ~t~t~ bib I t~ ~he ~1~ of e[~ ~ ~r~olts b~low certain ~ge~ from ~qlUr[ng that ~ny elg. forth t~te fae~ ~h~t pel'~ below eertal~ ages are prohibited by ~uch ~t~te or po- IRl~l subdivi~lora frora p~lrcha~ln~ cig- arettes Now there is not a t~hl~g there that Implles there is the re~t~lrement thaL all the provlslolls of the law be set forth. ][ have seen advertisements On nlally occasions s~Ying, "This offer is not legal in the following States" and then it goes on to list a serle~ of States where the coupon cannot be redeemed or where the game cannot be played. ~ut here ~,~t e 1~ a compete pr~emp - tlon, and all the gentleman from Wash- ington wallt~ to do Is to clarl fy the right Of the States or local subdlvlsiolls b9 ell= Ior~e their prohibition. YOU most remember that when the law of the Btate sAy~ that tills Is not a leggl pl~duet to & 16*y~lar-old or I~n 18÷¥eai'-oId person, thell l~ is not a law- ful product. To present it ~ it was pre- ~en~ed In the well here & few minutes t.h]$ W00]d ~ $*ta O~e~O~ bx~rdell On Interstate commerce distorts completely and clearly the intent of ~he attthor of the amendment. There ought to be some limits on hOW June 18, 1969 use of ciga~ettes. There is clear evidence that ~ome of the ~tates lllLerpret this as an ~bsolute Preemption where they cannot teqvare a notice of the fact that It is ttnlawful to offer thera I0r rdde to ~mng meu a~d ~en b~10v4 ~/~aln ages, in most States 16 or 18 ye~ts old, I think this ~s the very least that you e~n do. Perhaps we have reached the polllt whel~ the ~OtlSO or the eon~llt~ 12~ inclined to say: "The public be daraned-- We are l~t cO~t ce m~d with yOUr welfal~.~ Tliat is what the a~tioll liere today lmpre$~e~ nm e.s being. The CFIAIP~VIA~. The qu~lon is on tixe oxaext6mel~t ~ere4 hy tlxe ~eatte. ~ian fr~n~ Wa~hhlgton (Mr. A~a/~s). Tim question W~s taken; and ma division (delna~ded by Mr. A~,~as) {$qero 8o the amendment was rejected. Mr. CLEVELAND. Mr, Chairman,. I of- for ~n amendment. 'I~1e Clerk read ~ follows! ~d,nendment ¢lI~t*ed by /dr. O~t~ : Ca ~ew SUbS~Tt Io1~: ,'(~} Tn0 I~retaty of Agrlc~ltalre shall t r~amrnl~ a rel~ to Con ~re~ ~ot Idler than ~1~ mo~tks after tb~ e~eetlwe d~te of thin /t~t~ ~ltd ~ntlall~ tl~er~af b~r, ooD~erning the dollar ~o~nt of a~mtnt~tr~tivo co~ta, ex- porb ~aten~s. m~rket proltlOtl¢la avta~.tle~. price ~pport~, or ~o~ldleo~ 0~t or ln~l. roe~= of ~tty kirad Wh$.t~r, ~l~at l~lxlt~ to gcower~, proe~r,s~r~, or expor~sr~ of t~o p:odueea In the united 8t~.~ nlake a I~lnt of order, The CHAIRMAN. The ~entleman Will stat~ it. Mr. SA'l=f~RFalgt-D. I me.ke a point of order ag~llmt the amendmeRt aa not be- ing germane. It pert~rts to the l)e~.rt. ntettt O~ A~t¢~ltU~ al3d khe ~liolnl~,~ $.ppIleable to export pr~nvtl0n, market pmmotlon. ~ld a4her matter~ pertain- ing to ~. The amendment Is not germane to the current aeUon It is alsO beyond the ~eope Of the bill. The ~HAIRMA~. Does the gentletaan from NeW HampslMre de,Ire to be heard on the point of order? Mr. CL~IVELA~D yes, I do, Mr. My amendment, Which IS elmast ~e]f. explanatory and ]~ quite bl~e f. WOUld I~e- quire the Secretary of Agriculture to thal~smlt a report to the ~ongress months after the effective date of this act eoneermng a matter that I believe I* directly involved In the eubJeet matte* of the bill. We are all concerned about the health angle ~nd the t*dvertlslt~ angles In relation to the u~e "at tobacco. ~ut there is at~ther f~,CCt to thla prob- lem and I think the public sh0U]d be Ill- formed about tt And we Members should be informed about It. That Is that the U,S Government is subMdl~lng tobacco In some instances, and they are shipping ~t abroad and ~n ~orne ~ore~gD co*dairies I am told they are advertising and pro- hinting its use. l%ow, Mr CnalFnlan, the purpose of this l~gl~]ation we are dribbling Is to Wenct the American public about the dsngerl far we are Willing to go to der~ ~ of ~raoking cigarettes. Tills is eertalrdy w~rtting, or effective orde~ agalns~ the a proper health f~nctlon of the ~overr,-

June 18, 1969 ~:ONGP,~SSIONAL RECORD HOUSR H4957 merit But ~ ~ nat~ hypoc~t~ttleal, even Mr. ~12~¢. Mr. Chairing, the well as three rather smaller eompar~e~-- two-f~d, t,o b~ I)~g lY%~ w~rrtlllg amextd*nent which we have debated this I~ros & Br0 Co, Stvphano Br0,, and while artal3ae¢ arm of ~vhe Go~rnment aftertloQn portray the ¢1a~1¢ issue of the U/~ TObaCCo Co. is acUvely a~d perhaps exi~rtsIVely en= self=regulation verst~ OQvemment regu- gaged in the buslne~ of supporting eub- lat4on Of private tndtust*7, sldtz ng and even prornoti.8 the line o I do not think there Is any dlt~gr~- tobaeol~ Of course It is, , merit on the potnt that wherever feasible While iny arnexldrne~t would no% end ~d inthep~lbllc tnt~rest, ~elf.rcgul~,tion this pracUe~ it woUld compel the (3ov- of private industry l~ always to be pre. ernment to h~fca~a the Caxpayer how much it ~ COSt~ /tim %O alaintain arid expand the market for a proch~ Which hl~ government t~IL~ hlm---a]~ at his o~3 expell~--filay be harmftfl to Use, Surely, Mr. Chairm~r t, we a~noU]d end tids ernbarr~kqg, ~tly dauble st~ndard~ On page 5 of the bill, llnder stlb~etlor, (d), the eommittee in it~ wtadom has asked Ule S~retary of Health, Education and Welfare to t i~llail~t B report to C~11. oz/current inf~r~lat[c¢, in re~pect to the health e0n~equen~s of tmoking recommeiidati0ns, if ~ny, for ]egi~lati0n, On the sarae page, the ~olam~ t tee in iks Wladom ha~ asked the Federal Trade Cornmeal]on to transmit a rep~r~ to tha ¢~ongr e~ not later than 18 month~ after the effective date of the ftct Coricer~ing (he eff~tlvene~ ~f ~lg~rett~ labeling and the current pra~tices attd method of c~garette advertising. I¢ ~cems to me it would be quite germane for ~ to take the next step a~d a~k the ~retar¥ of Agriculture Just how mu~h he is ~uttlng int~ the prc~notin8 of tobacco and ~b&e~0 plx)d~tcts, how lnuch of it i~ being exported abl~ad, ~nd Under ~lat eOndltiol~& I think this is thoroughly germane, ahd I ask the Chair to so ~Ule, The CH.~IRMAN. The Chair has ex- aridned the anlend~nent Offered by the ge~tlemart from /~ew H~m~hire (Mr. CI~VXLMer* ) alld the bill before the Com. Ix~ttee. The Chair observes that there ~r~ two reports required in ~e bill, a~ show~ on page 5, at~d the gen$1eman'~ ~mendr~e/~t adds S* third rep~l~ tha~ WOUld be required, and thl~ t~flrd report would b~ germane to the ~ub~ect raattor of th~ bill I~ ~eerds clearly germane, and the Chair overrules the point Of order. The gentleman from New Haral~hlre r~]~ized for 5 ~31n~ltes in support of lfl~ amendment. (Mr. CLEVELAND f~k¢~d and W~ given perra~a.~on to revlae end extend his re~ark$.) Mr. CLEVELAND, Mr. Chairman, 1 ~llIlk rny prevJo~$ rel]l~.rk~¢ lrt e0/~rl£~. tian with the gez~nanen~as of this amendment a]s0 ~xp]a[]3 my pur]3a~e lfi ~king the House to adopt t~L~ ~r~end- ~en~ 'f~e h~tlr is late and I know tha~ maIly members Of the Corrortittee have been listeldn~ to this debate Imtiently and for a long tiz~e, I Cft31 Qn]y ~ay I h~pe ~he Chairman of the Commit~ee in hl~ wisdom, Ilow that he has fou~ld the amendment is germ~r,e, W~I ac£ep~ it, The CHAIRMAN. The questlen is oil the amendment Offered by the gent]elnazl florlt ]~ew HsmDsh[re (Mr. CL~L~). The arn~ndraent ~,a~ reJ~ted~ ~erred over G~vernment reg3flatlon, BUt where an industry, e~trusted with the burden of self.regulation ~.bdicate$ [ta re~por~lbiUty, then, in the k, ztt~re~t of the laubllc, C~ve~nment must act to fill the r~!ulatory gap. which ha~ been thereby creatural. eonslderhlg t]ds preposed le~l~la- faced with a deeAslon which Will bear ¢11. on the public health and welfare of our Citizens. and in partloflar on our young people. TO pa~ the bill in il~ pres- ent form would be t~ all0w existing p~t- ~ra~ and techidques of ~lgarette ~dver. tls~g t~ ¢o~tlnue, po~lbl~ unchecked, for another 6 ye~r~. I believe that it is therefore incumbent Itgon ua to haqu~re as to Just how good those pattenl~ and tx~hnlque£ are, and as %o the nat~xe of the guidelines and regul¢,tory devices width govern them. The tobacco lndwtry ~ one which purports to be ~elf -regulated. At least it has all the ~pp~arance~ of self-ragu]ation. l~ar example, the ind~tr~, ~rly In 1964. drafted ~.n eight-page Ciga~ffe Advertising Code, the ~rirnar~ aims of which were. ha the worda ~f lt~ adralnl$- tra~or, ,,to avoid appe~]~ to y~uth and to e]lr~ltlate m~ubsk~nlAated health c]allr~," At the salne time ~ reglll~tlng lastr tanenl~4~lgar ctte .a.dver ti~ing Code, Th~n JUly 1. 1984, the major tobacco co~i>anie~ inVOlved in 01e dr~fting of ~he code ~ppoInted l~ob~r t B. Meyner as the ~0de*s administrator, at ~n annual ea]ary of $100,000 Iv[r. Mcy~er has to thl~ date been the CAC'S only adrah~Jstrator, and has cent, in u~d I~ receive the |ID0,000.a. y~r s~ary f~r the r~a~t 5 y~rs, C~lvea*, therefore, the~e lndlc]e of self- ]~gulatlon, we must now ]aok to the r~- oral to se@ exactly what, kind of ~ Job of self-regulation the CAC and i~ edm~n- lstrator bare been perforallng D~rlng hearings before the Intor~-~abe and Foreign CO~lerce Conmlittee on May 1, 1969, Mr, Mey~aet testified that the CAC represents -a worthy e~mp]e of ~'df-regu]a~lon." If his tes~hn0ny on £hat date. considered as a whole, is to bc tak~/l a~ ~ V~]U~, theD the ¢gnell~JOrt would be that he and the CAC are doing as effe¢~t[ve a ~b of se]f-regtlla~i~ as could be done. B~t, r~grettably, this dt~$ z~ ~eem to be the ca~e , Let tt~ therefore, look to the record to ~ee Just hOW "~vor[hy" is th]~ ex~mD]e e~ sa] f -regulstlon, From t~lC 0uL~et, I refer to a rather critical sl%u~t~n re]atin[~ tel and ~eri- ous]y afI~t[llg the operations of, the CAC's subscribing raember~idp When the CAC w~ ha]tially adopted, Mr. WHALEH, Mr Chairman, I move it listed as its member~ all of the s0-called to strike the requisite n~mber of words. "big ~ix,, tobae~0 c0r~panie$ .Araer]can (MI. WHALEN asked alld Was given Tobacco Co,. Brown & Williams~nI LIg. perraL~si0n t~ reVise and extend h[s , get[, & ~yer~, p. I~r~llard & Co, Philip renlarks)¸ ]v[orri~ CO,, and R~ J, Reynelds Co as But ~'ithin 3e~-~ than 3 years afar the date on which the CAC wcnt into effect, tw~ of the big ~ix corn panie~ withdrew as members--P, Lol~]lard in 1966, a com~ paily wll~eh today repre~efits an ll-Der- cent ~h~re of total ~ndustry Dr~luctJen Of ¢]garett~a, azld the American TOb~co~ CO, in 1~67, a company which now eccl. pI¢~ 22 peree~t of the total Industry market. "i~erefore, ~ have today a ~lttlat]oIl where major tobacco e~gmpanie~ re. spoi~iDle for one-third Of the total U~, Cigarette production are not even subject to the rules Of the code. How, then, Cart I~[r. Meyt%er presume to "epeak for the industry" wheA at lea~t one-third of it has not bee~ llnde[ Ida Jurisdiction for qu~te some time? B~t putting a~ide for a moment~-Jf that is pos$1ble--tho~e two critical 4efe~- t~r~, let u~ l~k at what kind of L Job that CAC have been doing in reg~ at hng the adverfl~rtg of the rem~nhag me~-~ber Article IV, section 1 (a) of the ¢~4e ~t ~te~ that-- Cigarette advertising ~hall not appear: (1) On televt~i~n an¢~ r~dla pr~gram~, ~t in pub]lea%lom*~ directed primarily to per~n~ ~nder twe~tT.~n¢ yeart of abe; (2) In spo~ ~nnoua~ments durll]g ~trty progra~a break ~, 5r dl~rtng %he program break imtn ~llately preceding or Iollowing, a teleVi~ior~ er eadla pragram dlre~t~l primarily to pet sQ.n~ ul*der ~el year~ ot age. But when we look at the rc~ord, what do We find? I shall i1~ the exa~lple of WNBC-TV in New york City, the "flag- ~l~p" el the lqatlenal BroadcastLng Co., %o dem~nstra~ that ~he abgve-c[ted pro. Visions are Violated regularly. FOr one thing, on April 17. 1969, a typical broadea~ting weeknight on %VNBC-TV, FCC reogrds ~how that dur- ing prime t~me aloI%e, 12 separate ¢18- aret~e 9,dvertiselk%ent~ were fdi-~d. Fur thor, taking, as examples, four sep. arate television programs atred O~ WNBC-TC during prlnle tinle, you ~[I find that tw~ cigarette commercials xvere broadeas~ dulhlg -i 8py1** four during Tatnmy and the Dc~torI" two during "The Virginian." and three d~ring "Dan_ lel Boone¸" I ~hit~k thaf the ~olatlotm here of the ~be¥e-cited CAC provisions are obvious. Tile shows tha~ I have mcntiol~ed ~re all mo~t certainly i~rograr~ that draw v~s~ a~[e[lC~ of yo~/ng pcop]e. Let us leek ~t another prevision Of the code. Arilc~e IV, section 1 (d) of the code f'lgaret~e advertising shalt n~t represen% %hat cigarette ~rn0k~ng ~s essential to ~0~al promlz~ez~e, dt~tinctlon, ~ucce.~, or ~iuul ~t~ractl~n Wha~ ha~ Mr. Meyner's (?AC done to eIl[oree the letter o[ this regu]atloi%? Ap~ palent!y, not a friar deal, ~ince this regulaLlon I~ also vlOleted with regtl- ]azity, I wo~]d like to c[t~ as exam~]e+~ some of the ¢on~n~erel~%ls ;efer[ed ~o in the re~antly publicized ~nfldentia] "Broad. cast Cigarett~ Advertising Report." pre- pared in 19~6 for tile lqa~lonal A~%soaia. ~[or~ of I~roadeaster~,