Tobacco Documents Online

• " +ll mun~c~tlen suS]eet to the j Lri~icfion ~[ the Feder I Communlcatlons Commi~lou o11 or ~[ter Jmlunly I. 1971 The rlmmut~ee conrhMed thal thi~ I ,ovi~hm represetlted a reasunab o drtermilmtion of lhe rob e u~, e~Ilt~¢l ~ ~il ~C O IM~t I lie r] i~ cotlllnt e~ ~ n 0 ~ y ¢.'om ~e~ded ~bacco aud bro,,dca~t~llg md stric~ in their efforts to lermina~o t br c v,~zzlg thr gcz Vollm[~trY ~C][-regl hltloIl- adlo lu!d let ' ~ nd~Iim~ I m za y sadver szi!g exo Am revmusly rioted, ~ozno .~.. - ~e bro,ldc~m era ~s m- peIl~htre~ by i.he ; dustry azld reve~uc~ ~o vo .rt. eo rrh d,t]~ecomu seere'ogu~zed" ~ge .era 1 " r'~Io On • " -' ~ al and wholly ullavoidable stt~latlOU~, exemD~" t~t~t ~ '.c n eX~C o be ~vo dt(] ~r t S ~'F~O~:~ UI( ~oft, r,,~t'~ c.,Ich'¢~e t[,a' ,, stattztoF3 '1)~,,1 O11 '01( ,l~Ir)" o uroa Ic~h g o be pro e abc o c mlggcstcd method trod red , w u d endeavor to achieve the same of exemp g a gzecmeld, that o r~ It "" he b or )or , ie re o line by 'nc Fcdc.ra J" o ]ro'~tot~ ~ t ~ ~ ro :r~ateo~mr~, Y 's.~o a~oro 0thcCu ccstI] Ii . . Trader rt "f Ire eq~ouslelalmgtothex~m~ io~ca~t :~6~ertls toconsl~c ~ ar s de "c o under he t~arke~y C ge~ conI~l~h~no ~,,Ic- -- oxer~tate ts s o g brolt~c~st lllver!z~m~ c c mz~,ltt88 ¢~ llz~ r ~ ~ttt ¢m$ t care- t e C ~ reltO 1~tt1~tr'# DO~ 0 .~ desr~ t . g ., ~ a| to "ou b tIp~t it wi[I ztl>l~ ~;eri'l~e re~.rattzt 1;~ Lli~ o~erztII tt ] ~z" 0 m~ (if H HI ozL dot r I ~ i nrl ll"el ar~ aad th~ F*ducati~m, alld %el[a:'c aud the ] ~de,ol l • ce~s--t]l~ oriller [Irovi~iltg "+'ttrrCtl;+ ill ormzlIlo I O11 th~ Z'¢llorts 0 C ~ " ~ and t c [a~ter colnn~eulln~ n tho g .., ,o 'g "'"?' ~]sO ~reclBd ~o trat ~,'l/~t ~IICll rcco:nlll~ll~:ltlOIkS for dec ~ a ~pr¢ [ " ~e. , fl ~;~ . r ~¢ see o [ol chtr- • lOlls h x'e bee ~et fo~t l e+mleCc rc e mh'=~"~ 2) ~ ~H)lemcnl ~ ".° the~ 3'g~rCe eo c' ~ud ," ' Lo *o Cd~t =I~I¢[ tlol~bro~ld¢a~t+ tlleth* , ( ) r t, g tI'It' ,u CIIt~ ,', ,,rllC ,l,r ,,l~[,e,'1 ~.' ~t'~l In sty ~ , bvthecl retie ~r~'(f ' ~ .+ peol c; (8 the ut~!~ .~ " " ['ci-,~r~ te~ w ~¢h re progre-~swel~ [or the CCClnye ~rozll(,tt ~ s 6 a ~ud~is b c o~er r n ' c ullnaz,lr~!°u ~ ~'(,i~ ,Ltll ,~ ecxtc~tto off r,+,.i+i,,te rele~.mt ~,,rtl). t,l¢.,,e IiT~ebee ~,t~ ot~ ~h t,+ ,~,,,~,,,,,,, ,,,~,!,~, ~o~.e.,,}:~?;,?..~ ; ~i+:~,+++o o ,h+ ~0,i0,,, -+ %

J J ....... tt.r+I ,] i; ........... 7-+. ~__~.=. -" -~ LI _----TJV. .... ~o;,~: .+. • 12 itttn , Ch Lbc Cnn ~-~ On ~ro Iose~. to take to r~trlc~ CL~arett~ • Y~<* ~ ," .ml (8 s lob rec icmhltbms for addhlon~d legi~iatio~ f,(l',erli ii ~, rj, e rec ve~ tll these two l"~]er~t ~l~erl,:~e~ to keell tile Collgrc~ ~/ ~ ned [u tbe~e ~ r¢~l~ ~1o not ireebldt~ interested tttetnb~rs oi" t e p o '[indb~ the ¢'i~ r~ e d l~try <uxd othcr~ concerned • .l'~th ~mokblg a'L~ leL~ th. fr~nn Jilll~g nl.tcrtl~ s ~L i~.~ ~ n wl~ i c ~reeml~tlot{l,f ~%tttte iIr bw~d re~ubttiolt of elg;trette allv~rLl~ltlg btx~eo on sn ~k ng nltd be~.lth btls t o~- been nmwd to ~eettoxl ~(b} trod e r ~et!. As t~ 2rlec " ~ ~1ftellt nl~ l, a ~ddlLn)nR t,ellt~tlt.~ h~t~ been added tile dehtddon ~f "St~te* Ilk beeunll X ~bleh Inlik¢~ IL (lear t t tim te "'b t ~" itl es i y., itle~d dlx-isio~x of ~l~)y ~lttte: . lr~ stqt]O iltsl Itlt(.es e(Ixltl~{e~ .r Illlnlle{]l didos exercise tbelr tlt itboru,y over ~ verti~i ~ by OPTS[ ordbtlnlt'e<, oe reg Licit[otis, or evoli oei'tt~lol~= a )" by rose o ~ order o ~lvotd the chttos eros.ted b~ a mtllta- p e v o co flletin=~, re~,nbtuons,e holdover, the btl[ preempts. Stat¢ t~qnlrcme s ,r irobibltzol*s xx'tth re~ ~eet to tile advertl~tng of ¢ gate e~ b t~ec[ oil ~m0k g d eld~b. Tins proem itton is mtei!ded to Rib de o o v e.r. bm by S e s ;t 0 but by af[ other ttdmnxl~" tratlv¢ ~ctlous or loe*l ordi txllo~5 or regldations by any poli tleM sub- d %- ~: t~lt or e.ny .~. 0 . T e Slato i)rt.onl] o o re~tt arian or prohtbttton wl~b re.peeL to e g~r d~'t,rtlsb ~ ~ mrr ~'[y hr~..to )reempt otdy Stttte actlo~ based nil sntokhl~ at~d he wtndd In I m I "oF nffeet the power o • ~ e Or )( ]i ,a ~ bd v .-4 0 Of IXIIV ~tttte with res )eet t t 0 t~,l'~, i r , s a .g x, ", n;lor, or tie ,rM,il,,t o~: or $n )k *' )ublicbuk d~ orbital rloict'r*'guhttto~'s: Ittsbmtted @Bl~re~v~lo ~£,tto or Ioc~[ reqtlireitxe3tts or [trohl})lttolts it1 tb0 adver- I.i.s ztg of eig.ret 's. . , • • ~ ~derol o~dcnc~+~--T}I~ eongn's~lonld direction to Federal ad- 11 s r ve ag'z e e~ ~ o " t co. septt~ded out ill ilia biLl ~ R new E~CL 7 I t~lt xteb t~ b.olt +;t;~t advcrtislug of ct~lxtette$ l~ to be d!seontl i1' , be b" re .rs ¢nfiy to tile Federal rr~de Comml~lOn. qbere al e '~ to be tm leed to refer ~])ecifiodly to arty prop~sed Fcdt, r~t[ ~o]llnlltnlettliOli~ Ci~imld~!olt ttetLOll s to the ~ro' ~ 'd r d r ,g o trttle t~qmrltt~., a I en warn'ng • A, t ~t~ ¢r ~ ,v t re Feder Trad, Cm,m ~on attended the J.ly 22 [ ttrlltff~ a.d ,flier debber~uunl stuted tlmt If "~ re e sd "or s ,, s ou d be rot ~x'ed from ~r, ,}de.st n).edia by t.ho CtI~(i Of the ye.r t,r~bOrLly tbereaher the Comlnx~.lon xxould be dis po.~ed to sue )olIG its now )endi~tg trade r~.guhttlon r~de [)roeeeding u d ' 97 T ~e~rnmhte~iso e "ew h ttbs etcrmmtlttonb)'theFeleral Trade C~,nln i,~ ,m reI re.-~n,t~ .a ~ lr~, iz'hd¢ ndn;hilstrattv~ deel:qOlI~ ar e nrt " in v ew o[ file (Jo ~sio1L ~ delerminatioIt that brondt.ast, vet ~ ~ ~ ~ons e r.,t onb• the m.c~t ~,,rm or c,g,~r~t+ ~dver • g t dolb~r x'~ un e but i~ th0 t e ~t x~bzt:b has the gr~*ucst intpact uilolt the publle, pttrtlcuhxrly young p~ople. Under section S, ..e %

• [ . • [ i • • 13 t~e ~ederal Trade Comm~s[/m ~lill rout hllte to repnrL to tile Co ngr e.¢.'; per lmhc~dl~- uImll the e,~eetlveKl~ ol die at't, Aeeo dlIl~L3" the )ropc~ed ~flllOttli(~,l by Ih0 ~'('dCF~ '|'r,l~t0 Conl~ll.:~[ll]l, rl~r ]~ [llot/tll~; after the ce~i.~athm i~f hrtn~tb,~t lldverti-hlZ of ci~retl~. |~ [~ ~ttr[]l¢l' prov~qled iulLhde at,s" triode re~,flatlon rule. h slndi nollfy the Con~re~ llnd inc[uIJc a ~ll[ ~:tutetne;It of t}le rea';on:~ fi,r any ]ro m~ed nctlon which t}~obeleral Jr~deCo ~z~-,~ ]e~re~ ore en or o he. ~ectJr~ll 7(b) i'~ e~I'~'liO ~ co z ~e a efi'ee e roy • on~ relatb~g to Fedoral Trade ~O~lll[li~-iq~]l ii[[[]lEw~[~*- ~]liCll ~]re now cottttlbled [ix .see[ion 5(0 of the [)I'e~0llt htu'. 'l']m ~ls~)cll~iol~ [u subsection (a) of eoc[]Oll '/bl lIO WII3" *%~. t rit.t ~;, ]itll~l~, or ('~II'[~IilS the Federal[ Triode (20111° lll]~k~.[Oll*~ I~Xi.~I~II~ ttlzthol'[ty ov*2T ztlLy [tli~JC~/(]ill~ OF (leC~ ~liVe ~d'¢cr- rofc0([ b2; ('ozgl idliTit li~,bl~[ llllV t2i~zlro[[c rtlllll[tlttclttger ~11¢~ i[ ~clleve~ i~ tnakhl2 Itl,fl,llll~e~] health vhdnls or f*ll~c chlbas ~bout the lliatl[tt('[~l~ cb~lra('teri.lJl's bl lut~ ~rti~iug itlalcrilt]. ']'hi~ re nesent'; no , ¢hllll~e I'ro~l the ~rcvi(,~t~[)" e.~i~til~ hlw+ ,Xl~reover, file ~or~m~rslon i'~tll ~IS t.~ lilt[ d~r IV llllt Of ;~Oc[ Oll 0 o lh~ F0(!Cl'~l "1 rn[]0 O0~llrt~ ,;~ OFt AC& to rel uir¢ e*lc;h cigarette [l~i~llllfllclAl[~r 10 ixtlik~ 8r~)" g )eCi*ll Of ~¢~la,~r tl Irc I[?l~[t~ I(i i[ ~%'11 i~'h ltrC ~Z~I~III[I~ IO il."i I)roparation o~ re )orLs to the C(,ll~ro:;,~ tinder sccli~ll $ uf t}lc ])ill Sectlou ~ is not bstended to a ~ dv to activity by tile Coinmi~ion l'ela~bl~ tO tile t~lr ~u/d nieotiue enlllelll~ of ei~arette~, tct'hI~[('~ll i~IIl~rldl!~eHT bd~ ~)c~211 ~lI~dP bl []18 DJ'Opo:~([ ~P~lOtl ~ o[ the hU[ H.|{, G543 inakblg tire ttmclldnlent~ ill .~ec tiOll 5 cffei, tive I/s o[ Ju(y I. 19~9, and ~(i other pr~visi~llS effe(qi,ve a~ of January I, 1971. ~. Reb2~l~ol~ qf ~(le~'a~d~ l:rt,tt;e.r~ ~ot;ee.~-~ll¢: eoIIImlttee i~ o1" the r~r [,,[oli. The ecmlmltteo is COllCerll~~'] ttl~lt the propelled modifientlt)ns Jn H.I~. 6543, *is passed by the llmtse, have re~tdted in a w~Irtlin~ et~L|c° tlel [ l[lllt (~ $o /e~l~LIP¢ (]lztI ~t tlIIty [o~;~ ]~; illl ):tt'(. ir~, lll[~]l( tl I~'~ ~;oe ~'O to create eoll~:~lmer t.ourlgsiotl, "l'Jle ¢Otltltliltec P-¢C¢Ilt:; [ho jil([gtrl~tlt~ that exce~.~[~'c sttm]d ff.¢ "i/' tlall~erous to the bea[t]l of tho )lll'tJ('llhl¢ emoker, iiIl[I ill [lii[[ re~i)ee~ the eonlrti/¢lee /mliet'e~: t/mc the V;wku~za Wt~ ~ I~ 8tilt~PI11CIll ~l'*lgl'llli[g ~[i'¢!ll~[b~lt)ll~ by c]lHtl~titl~ [110 8IAitPHI~II~k [ro~ " ay )e" t "i~," It the eomtnlttee's view, the pro )0~ed warn- lug ~tateluent is both ~ei~nli~('ul/~" tt¢clw~:le, u.d *u~czezltly sburl itttd |)oblted tO ¢OtlstltuLe nil effective warnblg, CO~2' ¢~[le cotlllllltte.2 does IIOL IHktlcil,,lte tllltb ellIOrecm~nl, of ]{.l~. 6~4[l pr~ 1 o~ett o b~ tm~ltded will ro~ utre any increased apl)ro ~riation for the De ar e o J lst "0 111 t tXlltlt'il)t~ia lhtlt tllO r~ IO/(ill~ [3)' these ~¢detal agencio~ cazt be mot from re~td,lr api)ropriatlolts-"

,J ,.b ~gency eommer~ts received life n~ [(d[ow~,: ~EO~RAL TRAD~ CO~IMIS$10~J WashM~t~,, D.O., Jura 30) IO6tJ, ~¢g ttafln Cvlt~ir~tl¢~ on C0mtIitr¢¢) U.& Senate, Was ,ingt,m) l).C. T~e C¢n ai~sion ws e$ o tb~nk you for D~^e ?,it, C)t~uL~..969 cx e, d ag ~a i,witatioa to t!~e C - y£ur. letter o[ June .3, ' • ~ aI~ act "'Co ex end I bhe heMth tnt~mn to comment oa tL]L 661.. W'Lh re~ e¢ o C~arPttO ~IilO~tl/~ ~ ~ ~'~r other [)tit )()$6~, ~ht~aet ~ o I a ~ t]],- 1 1975, the (" r eat noratori'dm on the lin~l vou it eMe ~t t ~ .* ) , arnkt .$ ii ¢ garotte ~IHIllSMI)II)~ tx~thOl'lty ~o T~qlllre ~lt]th ~dver ~i~g ~" . e C)mmi~ion ~1 eh it h~repor ed It I s been the finoln~ o - . tO0O greys tl t~r l..(n!la '~v le,~edandl kfiedbyt e 8tron 'IV W( re e , wolfld .)e ~u}}=tt~lltl,t~. ~. - "~'iv*. ~ tr~t)l~ 0 I1 %%er~ cx )elXded lit 196 oB ~. , .. o[$511. ". .),tma esra el) )~leal "abe mtben} , rrt3~dclg~t~etto~m°kll~ rl o emon i ~.1o,d EiO~.~al ReltVlty ~Ml~Pgtolll ~IItH good ho~tll. ~)tl • g t e'e yore 13.3 biilion expo~ure.~ to ¢ig retie eommer¢l.a]s oP. ~0 3 r ~ ~t momk e ch tee ~rer ~:,~* ex o?ed,on tele~t~vJn ~kme. I . re o co rimer*' al~ and e,~e elnld to 4a, 'llqs he s-er,~e to ~1 el~ , ~xkln- u t e }abt occurred ~n ~ t e whoa .xo,~tb.al)Pe,~.ed to be o I ofelg~rettvstmk ~ ever e~r ter ~. 43wo d fs n its rpose It s eCom,m~.,~,,a~'.'v~" ,a1[,[~64 , "nei, ~¢ esmok g ~o a err tile pub ~ to tile ~rave .d~!lger~ ln~ ol~.e~/~ ~ "re o~ By dlrcenon o[ tk~ Conltm~¢mn, Oomrm~t°ner *hteInt~ I)ar troll)at me. ~AXJI, I{^.~D DIXON Chairman "j~Ig CigSgRAt~ COL'XSg~ O~ ~llF. TRgASURY) Wa~/dr, gton, D.C., October 81, 19a9. H01L ~xt~ARl!~7 ~. "X'[AGN'U'¢O~* Cha~rlaarl Colamfttee oil Colame~¢) U,& Senate l['a~binoIon, D.C. R Mr C.A rtm^x Reference s In t e to y0tlr reqllesL for the .Dza " %'De)art eat on t F.. 6543 to extend mblle heahh pro- ".'lows 0f tbl l "n • re Get` c '~xretlt~ ~1 kill~ a [°r Ot el" url :~es " tee - . r . 1 e to flat low co, e n T ~ ,r~)l)o~e,l leglAat o!l}~ ~Le~lt ~,~c: t .hdv 27, 1963 erred as b e I, 89-92 16 U~t; ao~-)~-~ o:- • ,, . seeks • , ~', ~tte }e!it u.IA ver ~ gAct h.t * ~. ~ ~2tlt;t Cte.~lr~ .~ D]lg o[ see loll ,4 o C It(,g ~lll~b re tea e ,ex e.pt forde irnsl~ . . a, cg, artd scott O o urn, ,x'." g I,' eI ag on ttgat~t!o p~tt'tk gdvertlsb g W C t e ,,?., Fb, t,o,, pr~'e it bs " -. " t act n es flawhd for e. y I e.,~.on to See ion 4 of the I r~.~t ~ di~tributm w lan the ma~ ft~t'ture lm c~rt, or 9lick oe or ~?}~ or -'" ,h [a ~ tO bear t]t~. UIltte([ ~tnlle~ amy elgarette~ tl~e [)ack~e o[ ~lll ! J q,

.L .J_ *..,, ,A.oJ ,o~jjx 15 rdlowlng sh:temehz "Caulkm: Clgarotlo Sin.king .May B~ Hay ~rdoiis to Your }le~dlla." '['h~ bit} t¢¢mld umead ihls ],behog reqzli~- mChL ¢,0 renul: "~Vurliillg: The ~llrgeotl Gcnel'~ll Ibm Determined "l'h~,t Cig,~retlo Sm.kl lg Is Dat~gerol/s 19 Your I'[ea[Lh t~t~d ~J[ay ~,ll~e ],uth~ Cttll('pr iw (}tiler Di~thl~os." Under secdm~ 10 of zl~e ~Lt, t tile irovldous of the act which t~ff~ct flle regll]~fflm ot mh'etti~i~g ~Jml] lermln~lze vu, July 3 19~9 blltslJch termbmtlo/L slm[i not b~ el,u~lru~d us llruhillg, e×pmldin~, or t~fller- 'tvige ttffecthlg the ~urlsdlcti~tL or tLuthorhy which the }'eder*d "rrad~ Commi~don or any i thor Federid agency had )rlor to the date of ena,:tt~ ent f,f the ict. l'i~ bill t~o hi tmle ~d this ~eotlo to e×te d tho te{nfimHioll date to July 1, 1975. . Since the Iro ~sed 1ogid:~ti,m rel~t¢.~ to rtzattetx, ~rlal~rily witldn ~h¢ ~lH~lielion o£ other F¢,?er~l a~lzeles, die Treasury Dep*trtmont h¢.~ lie ¢'on~l%elltg t~ lll:Zk~ oil l, lle bill. ~h~ .Oep~lrlme/lt [ILI'~ beel~ nd~'J~.ed hv tht ]~tlrc~.lt of the" ]~ti([gc:u tha~ there is ~o ob eetion frora the StLmdlmi~tl of the admini~tratlon's progrttlt~ to t le submlst, oxa of tlls repor~ to)'our conanlltte~. ~lmerel.T" ~'our~, I{'~sMtt~to~, D,C., JutF 10,1/0a9. OtLafrma1,, £bmmitlre o~l ~'onzlneree, U,& &hate. W~A,L ,Aom D.C. 106~. for commcz~ts on H.R. 6543. to e~'tend pubtle ~eahh protection '.q~lh ret~ lee to cigareth' stllokilt~ and for other ])urpc~s~s. .It does 0t ~ ~ ,ear h~t II.R. 65.13 i~ s~tfildentlt)" rebated to the m{~{otl iz;*~{ ae vll ,,s of the ~a iotl~l] ~{en¢~ Fotlgldtl Jell o ~akg t ~t)pro]~ri~tt0 [or tllu Fot$11~IkbiOll tO offer eon~tl~el~ts otl th~ blll. $1neer¢ly yours, LO'dl s LY, Vl .~. tlctgr~ D~reaor, COMPTkOLLIBR ~I~N£|iAL OP "file UNIT~b ~TA'¢£$. $1'a*/d~glen, D.~., July 1, 1959. ~130779, Hon. "i'~'^tlR£t¢ (}, ,XIAGNUgO~¢. (~rtYl~rt. gotneo{llt£ oh (o~meree~ U.& &~ot*. DEMt .X I¢. ~it.'.IR~{~,~¢: 1~'. b'tier o[ Jilter ~3, 105~. yell rcqtleSted 'otlr ¢ot~tnletl/s O11 }~,R. 5,548. O ~ Co/zgr¢~-~. eulhh'd A~I ~c o ,.,x~eud ~ubll¢ he hh Ir iee l~t vi resec o ¢ig*~rett¢ smoking and for We Imvo no ~ wchd blforalallon a~ to th~ dc ~irahil!ty of tld~ measure "~l~d~ t lore ¢1~i., IiitihL. iiO eolllllll'nt$ t'eg~lrdtLtg l s n)et'l ~. ~ineereiy yours, (Per tile Corn ,tr, Jb,r C, et,erM el the Uni ed S o t~).

qt ~.h,,.~p. ,J uoJ.l~ ~ IB CHANGES IN ~XI~TIN~ LA'+'+" Tn compliaaee ~dth subs~rtioit 4 ot" r~de XXIX of the Stand l~ Rxde~ of tile ~el ~ e, '1 .~es exLstin~ la~ m~de by the bill *we shown as folio "~ exls g • o }sed o b~ omitted i~ enclosed in bl*tck braokets n/'w nmlter i~ Jr~llt.ed in ihdle, ~.nd existing law in which no ehaage i~ proposed s ~[~wl~ in roman) : I~I~D£RAZ, ~IG~.R~TT~ LAB~L[~;O AND ./tDVE~F, TISIN~ ~Cl* (PubIie L,~w 89-92, 1~ U.S.O. 1331-1839) #,Iq A~T TO teg~tJate ~he labe][ng of e:[garett~ ~nd for olher putp¢~ ~tafes oJ ~ met ca (n Coayeess as~eatbled, q'hat this Act may be cited as the "Federal Cigarette L,~bt'ling and Adver tlsiug Ae~'. $ze, 3. As used in this Act-- I I: :: (~) T e er~ "U ted States" whea used ia ~ ~e.ographicaI sense, includes the severtd ~t~ws, the District of Colmubm, the Common- wealth O[ Ptterto ~ico, Gnarn. the 3'irgin ]Sl~llds Amerlettu ~tlmott, Woke IsI~d, Mi lw.y 1shreds, F.iitgma~ ]Reef, ~md Johnston Idaitd. "J'~te term "~lal¢" ~lude8 6n~ j~ol~llcal dh:~a~on t*J a~I/ ~l¢[e. (4) " " " : : SI:C 4 It s all be Bill tWftll for any ~or$Oll ~o ~tlal~llfaebtr~ import. or I ~tekage for sa . or h~tr~butl~!it wtthln the Umted States troy ©|e,arctte~thc rtrkt~'eo[x" t.~f~tstobear t f* o OgqllgS[~ttolItelll': f~ ~allt toil" Ci 'steele ~ttlOklit¢¢ .X [ a'*- ]~,e ]{ r. rdo ts to "t our ]:Ie~d th. ] lrt rot~ n~: Excr~ ve C' ~3 retie Smo)on¢d l~ DarfflerOas to ) our Health. S c s e ' ~ ~t be orated ill 9. coils )ietto118J __)lact~ O11 every cgare eI 'kaget~ ds a))eariucous)ieuousauldlegloletypoln ¢oBtrast by tylmgrtq)hy, layouL, or color with other I)riitteo IrmtLer eli tho )ackt~go. S~c. fi. n) " " " (b} [No statcnle t re tt i g o smoking mxd henhh sh.alI berequlred irt ] e ~dvertising of uuy cigarettes the I~leka~e~ el ghteh ttrv laheleo "in eoiffl,rmitv with the rovi~ ou~ of this Aet.'l Are ot~er reffuwonent l~ro~ib Ire b'a~r on ~ ao :; !l a ~ I, ealth d, all be ;reposed ~y any Stale statute or refl)dat;o t ~o~ I~ "st~ el to th~ ad)'¢rl~fng or ~romot~on of an~ ¢i~r¢ttes tar l acl:alqe# oJ wiled* ar~ lab¢ ¢ l in ¢onJormit9 wlt~ #,e ~rova- a ons oJ ?, s .leg. [ r F, xc~ )t as is otherwise provided il~ ~1 bsecuoI!* (~) m~d.Co), i~o rt. It s At" ~hal[ be I'o :~ red r, mtt rt~trleg eX )BitO) or ot ¢n L',e a Get e - y o ~e FedezM Triode C~mmbsio~t with ~e.~i~eet" o UlLftth~ or (10t,@)ti.,0 acts or i te ires in the *tdvert sl ff of elg~rett~s, Itor to afllrmlor dell)" thO Federal ~rade

.. /J • L__ "-" :"-b J ' ' 4 • , . 17 d " et i~ l.~s the aut or'Lv to Faued trade reg ~l.)ioq rulca or to '++""° "" """~' )."<~ ~.*";; k',: ++':+J +.. o, .,<) ;"""*" :+"'~" [(d !1 lhe .core ) ..... t-r thmt e~,te~ nml~th~ a crt~erffec -ed .oftlu*Act,. dram b ,+, ^r~ k ~ m~ [~t F (3 ( tl ~ [1('[11111 C~]IP+L~qLIPII4'-~ u. ~ ++ ~ (A) Cut re ......... s, ~ or c~,k. m ,~s he m%v (~9~m appropriate. 2) 'lhe l;el)eral l rad, L~nu,.. "months after t,l e ¢lIeett,'e dato of "~')*'.~+)~ t"h., ~:o~,,~u.,, .,,a (L"~ ,+ ,: +-,,~o.~=~.,+t.,,o.+ ~o. P,;,+,.t,,.- tiom ms it m.y d.em atl+l+roprmlu.] l+~.~+ M,p(-/" + D ~+R~ TJ+'~I~.I/E~'PA s+. + + +l,o, .+, +,,,lo,¢:,o o,h.+r~'+..~jMT+~+?[~,+~+'.'++"b~+ +~C+r~/l{+ +o 71;tl+ltll¢~f++I+ al(OJtC+ +o (.+ ~ +r~ ~, mun{¢allons Commies+on ere or +Jeer Jam;:+2r+ 1+ 1+P1+ FI~DI~I¢~,I+ 2lqKDE I~DXt~I+++o~" o The Fehral Trade Commission, hating mot~ed (he ~zc. 7. ( ] • se ra& r++ ~detion O +++~t+~ 0 O++bSpP~d~t'~ /TZld;~ Jt'opO tJ . C~ngr+ss 'J . . + ,~ c+r ++,as s~,etl con , t +,+el, +~++ ,c+,~pn ;n rule retahnfl to. organ.+ - , If, -' s~aIion o broadcast ad'ertwtt+9 oj '.g"~Y'" "~":"~" ~°'~'V~l~Ll,~lfi~,+-o/,.~o'+~'~l^+ Co.+,.,*+ oY+,.+., proeee ~U(orer+tw°rt+~l(la+eany,rad¢rt.l+tlah+ +d " .: ;?;')': ©on+ riled t~ ra , reslr+c erl+a¢, a~r or deee + +t,e acl~ ~t the Ft&ral ".era e C, rf, ~ ~,++n ~,th re~pect to ,~!~ m or &n~I he h&re2 e 'r o ¢+[1(trfll(~,~ac O0~]z , rachces,ln the ' t~ol~l~;. II, ul il has the a hosdy 1o ~s+tt traue ealth E+b+eatisn, and Wd]are shah $t¢.8 (o) T~e 8eer+ ary of H. ,+; . ,~. Jan at. I 1971 and tans a rep:+r o e ~o~rts~ no~ +~,¢. ,,,'~ orma l~ on IAe hea h teten Per r+ a¢~ramfl (J) ¢++rreat n] , i. . • , r. ^. ~,~Iltsll]l .. ~ ~ttch r¢cozazlz~?l(t~ttoll$.OOr" t¢~tls+~t~,+ ~ns~+lenees e~Jn.ol:ta+J and ([) °sl+~aaydeenlappO'('r+ate'~" n " ~o~. ehal~ ~n+'m a report to the (b) ~rh. beJer+, l, , J,,,,,,ae,, 1, ~l ~,l ann,+alty thereajter, t.~ngress " n ~+ +," c late ~ label ng, (BI e rr¢l~l I~rac" t~netrnm9 A t~,t e!l ct, ~ e. ~r s n and r~m9 on, and G~ such • a ~t n o s ofc,fla~ette a.he ,t 9 1 ._ ~le~¢ffmmendaliol~sjor ¢9 s a +on as + ay ecru appropraate ~R|MI~I~ pEN+~U"~Y • erso - o violates t e provisions ol this Act sh+|l S+'+C [6,~9, A ) p ,~ o cou~hc o erco[ be sub eet ~1~ ~g'~l,,+'ol l,C.t. &,,o,o l+Ittt,, ~'O,OOO

7~ tau~ INjunctION p~O¢~[.Di~G5 ri' ~L".'era d ~tr~c¢ ¢¢atr s o t~le "Lllllted Stt~Les ttro ~c. [7.~/0: . ," • t .'~..,~e s o " to pre'e t lmdrestr~[l~ • , hl~ Act o tl e ~ ~heltllOll o~ . . oY}°tl~'~ °(,d ~ tttes tit.tin,e, through tile t~v~ral Ullttc6 ~tate~ e.ttor neys in their ee~'era[ ~i~L['~cts. S~c. [S.~Xl. , ~ ,. ,,~ v. ed S atc~ or (2) [or ~hvcry te p$ckeged (l hrex o t u,~m.~,,- ~ur coxstn on be'O 6 tte tlrP;" e. ve&~el or rcr tft ~ ~ e • dlctiou of tlu' itltPrll:t I'e~'otlllP "IXlS ~[ e U te~ ~ ate* ~lm[ be • ~ tl¢ r~',tLe~ Illtl~ tettlr (i tl ' " h trot a II~ tl .~ ,~ .-.-.nblI~* i,r unl s o e ArmM ~0rces o[ t 0 st% e or OI'tFIDII~IiHI ~ t''.' I, ~e U ted Sta~e~. llltite~l ~t~ltcs located Otlt~i~i" O( tl ~Bp&~ABIIA~'/" nn ro~'iston o[ t s Act or L~le elqllicatlon thereof ~EC• [9.']f9. If . y ...... cos 16 eld inwlld, the othcr provi*ions to ~' ) ~eF~(~P' or ezrc '~'" ' ti(.h ~rovislon to or[ er ~er~o xs or f t is Act and t~w tllt cntt°zl Ot ~ °[rcumst~nces si/ai[ uot be affected thereby. [-T~I{..II NA.£ [ o N DF pzXO:q MONS AFFI~c~'[ NO I~['GUL&'[ION OF &Dr E F'TI $I "N'G ~ e~i~t~ • ~ thi~ Act v rich affect the regulation of ~zc ~0. ~[1~ r " s c cr xiltzttlIHI Shl tidvertt~l s ~all terltU!t ! , ~ J~I~, 1. }9~,t, but v se ~t~e¢ , tl~e 0 be '~gt* r ed ~ htlu !g expa,~,m~g, or other° nn ~<io o~ ~xn'~ ~tl,er Fedcrat lX~t'ttC~ hlt(l l}FIOF tO tll~ ~tc ~, ~..

] _ _L ' 2 I L~,u~ h

t] e~ • • .i¸ 2O a mas,~ve o ~ ~uT, ld ot ,:~IL~, adverfisblg empl.vlnR theme~R de~ixned go oh~ellre tii~ medwn[ veldtet agalllst cigarette ~mt,klug lind de~ g ed t~ m~ke elg.re~t¢ ~niokillg alilielllill~ to 2*'oung lleople. We cannot~ let, this hapilen. llff~i~R'i'iO~ O~' THE %VOIII) llEXCt;~SIVI~" I~- lltl l~Eliiffli~ll C&XI'~IO~'~IR¥ NOTICI~ rialto eommlttee, h v n~ I~rsL de¢idecl to stre gthen the e~u/tlonrry •O tieil+~ e e{ial-k:i~lorelld:"Ddllei':'Clgilr0tt~SIIl°kill~ "~lll~a ~ro ~ to, ~'<,ur lteald " iroeeeded (li~illlI bY ]0 ~l) 9 ~'*l~tt~) |ll ~l~llder~lif wiirili~/" lit ]elist ll~ weak ,ll~ the present I~alltlOli I1~tlc~,by I ; n,lhelnu~' 'e oreld"{'ll ii : ~¢rf~l,l'~Olgltrcll~*brilokillg Illll~ C ~ , ,, ~ . * liI I)~ gl,rotlt to %'~lilI" l~e;lltli (1 ~l ¢ stll)lill0(I .i,h~ hilld i~%,i e ,~. W l, Illflii ietI ~Ollgre~;~ lid the ~egiililtory " -," () eel r~ ~mokln~ ll4 it illiiqll~ liliblie ]eatth Iiroblen~+ " ilg~,i~le~ ,' retie I<lnokhl s d getils ~ ~ot~ol ~e ~e,av:Is,r e~ that ( ~, " ~ " "- ~ e IIL~d, t~ r~¢~I'4•I tO t~ t •'O'. . .it .t] .V =~inilker ll+ 1~, i~ul% i~r(lllS. _ to .tl ¢Olln ~i • i.,inx wollld ~]ltitI bc deqiiate olily if illr~ public e~eriflly IIl:d~r~ oI cl tim of ('il~xl'~tt~ ~{t~Ok g is e~eessk'e" Bill' Ice set e ~lieh ~i iot)'et rrve~nt~tlel lllevelofsophi~tleiltlon, the eon/mlttee s wllrniiil ~ill neee~iu'ily funetlon e.i ~l mi~leadlng iial f-t riitl!, T e da g Ir of iu i'*~ ~ n Ikhi/is rove{tied qu't=o e!~arly,~ the lg,q8 1 "~. ~.>-•%-i~ x{i,lil•l] ~ttlW~iilllli, llllfltll'llltri;illlltl'l'lIOi't~ .... ., :<,;,, +,,.,,- ,,,<.-=-+,<:, .r ....... ~'~ on '11 I.t' 8 ~ioker., o<t' will ~ 01¢e les~ thiul 10 clg~treltt7.per ( p3, have fr~ll ~.8 to 4.6 fewer yeltlI~ of llie exl~elili~c2q tliali ooPfo~llOli~llln IiOll,~m fll< er~.~; T e d~inge~ if e ,dltli ~ ,fleet of clg re te~ i~ also well e~ abli~l eel I ~'* g s s aud )hv~ioIo~ s s dis gree its to whether • ~ " • , ' " ." ~ddletion or is" o xie~l el*,liret e snoktllg s r .e )ll3~to~t,.tt~ti I . * l 3.. . -s lilt'hi t o i, i)lit tt ere "s Itgre0Inellt illat ¢lglX~itt0 ~nloKino ,1 , ~lllWitllis h'xillt whk'li oIleO ~t~xrtod bl'ellilies, tot n~lLllY silioKel'~. , , , . • . -. , , lh# wr, rd i;t,~eiie~ivi,~ ~tiilll,itr~ to lollO/~ tlle~e ~ Y inadequate to the liubli¢ ~ i~e,7~, JOIl*~ O• pAt'I•01¢~ ]31ttla~ .~.. i{&lt'r, }IOW#.I:I) ~pr C.~.','NO~'. F~x~t~ ~..Moss Rth~SEl.~ ~. LONiL D^.~llb K. l~oul'~, CHARL~ EI 00o~,