Tobacco Documents Online

**. otu~ I.°".t~J~ " 7 .,,-,.. 91~n' Coxrulr.~s { [C0~I~(ITTEE PRINT] Ca!6 : r SENATE ~ ll~roaT No-- f • ~ ,, . ° PUBLIC IL~:ALTH C GAP~Eq TE SMOKING ACT OF 1060 ................... ~Ordored to bt llt,nt~d '~i'. ~AONtlSON- ~rom |Zie ~oZIllnltIC@ Of) Commerce: submitted the following REPOR'P together with INDIVIDUAL VIEWS [Tel aeeoznpany }[ .R. 6543] The Conmdtw,. qm Cnmmcrcc, tn width wa~ referred the biII iI].I~ IJ~J) tO 4".XtVlI{1 %IDIIC he,dth ~r0tet'tlOiI w~th ri.~.]ee[ to ,ei~ar¢.tt¢ $1II¢*k]tl,~.~nd fl*L'oI],t'r Itlrp,*qe& hlI'¢ ~gco sd,red esane, r, orts h,v~,rably ~i,cr~',,:~ ~ill] llllwIIdlllt*lil~t al~d rc¢'o an c ds ~ e b [$$ [In]onda2tJ all* 011tL~, ~URPO~E A~ ~UMMA~y OF TII]~ BILL The purpose I,f thi~ bill i~ tu Orovide ~d~'~uale w,lr aiug to tim I)ublic Of the' htlz~lrd~. ,~ll i,~ilr tq [~, :~lilok]nr~e. t ]lroH,%l~ ,~;[r¢'IPqh~'IR'(~ t'tttl li¢~ iRr labt,hng ¢, a[ielgareuo ,a,'k~l~v> nl!d I~ *r~dnblt Mt('r Jammry I 97 aI]l It'IVVI~I It am] zadm ]lrua¢[va~t[n, of ci 'arcltt 'tdvcrti~ertlenls Ill SlllUlm~r~'. tile bi][. u~ relmrted b)" t}le V0Illltlit[~-- 1..M,Ikcs it II1Lhtwfn] I0 a(lverti~ cig~i]ettes b2." television or i'ad~o I~r4mdt.~l.tillg Oll lit ~ftt'r JlllllllH'y 1071 $* (']l~tllge~ [i,~, lilai,tla[~,l~¢ Ivo:'dill~ (*1~ t]~ai'ell{~ ~:tl,gtlgo~; l'r~m '~(~,lutmn: Clg.rcl~o Slm,ki w.' 3.I~3" Be Ilaz,~rd.us tn Your Health" to "W~ul m~: Ex('es~il'e Cigarette ~nl~ki g Is D~,lger~u~ to Your llealhh": 3. Pr,,ldbils.. I~e,dth-relat~d. re'~tllatiml~, or. )rohibltlott or ci,.arette.. I~lV@f|l~Ulg ~.$" UIIy b zl q3 or ]ogtl l/ hot o';

i J,#*.* 2 Prov de~ that the su~ lendFtn of the Federal Trade Cotri-- trip,ion's iro m~ed Irttd~ Fe~tdatlolt rule relalln~ to cigarette ic]- *.,~rt g ~*, • .i h,ld I~ell pre~-iOll~ly mmotmced by the Com- rai~:sion shall r nthule iu effect fur 19 months after t ~oadct~st r.dverti~hlg id dgarett('~ hits reased, In addition it [ rovldes [h*lt if t]te CDmltll,~lOtl t]luI'Pttfll'r de.qre~ to renew or to initiate t.l/y trade I,CerH[IllU 11 frolic re]llting to tie t~dvertlslng of clgarette~, II t a otafy C.ngr~,s~ nnd mehld~ a full st~tetnent of the ret~otl~ utlderIvitLg ~ll('}l }fo]lO~lX]~ ttFtd S, (~onthitme~ tile reql reluent that tile Fecleral Trade Com- mission and the Depnru ent~ of ]lealfll Eduoltion ~nd Welfare report, ~ a y to Cmlgreb~ om~ time health eOllSequetrees of smoking and dgarette advertising and hlbeliag practices. I~ACKGI~OUND AND NECE,e, gITY OF ¢0SGF*EF, SIONAL ACTIO.~ The Federal Ci-arctte Labeli Ig m~d Advertising Act (Ptlbli¢ Law $9-92) w L~ ear e~on July ~7, 1965 hid made effective oil .Tantt~r:¢ l, 1909. s n m rv t ~lt get re( olred OilC]l ci.oarette package to bc~r tile warnhlg "Cnl~tlon: Cig re e S ok ~ May Be tlazt~rdous to Your Heahh" amd barred mltl[ Jtdv 1. 19~9, arty Federal, State or local authority [rum relllnrlng any "8tatemep.t relating to smoking aFtd ~C eg re e tdvertl~lll~J~ , ~, ]11 r~, ,oi]ll[lt, ltdilt~ flip Jill m s OFt O the labchn, reqlllrertleRt t]~ls comrotttee concurred 111 tlme ltldgmetlt of the .%ur~;eOll Gelloral s A " sotb" C ~ vt, tin Smoking and Health delivered 6n J~maury 11, 904 - i ~, re i ~ ok g s a hea~th h0~zard of sllfflct~IIL lmtl Ice ti t,~ . U t~d ~ es o w t rant a ~ iro trls[~ roltledl;d IllAL )gl. After ex e ~ ve e " gs he .onullittee conchlded *'whde there ~*tl tl e ~tlbStt~lltia[ nunlber of individual diy.idtms--the eom- rnlttee received tu~tinlotlv freml 39 of ~lleln--wlto do IlOt believe that it ha~ been Ion o str ted seielltilically that smoking causes lung cancer or ~ t ,r di4o~ ~t':; 1 rlI " Will rtledicld or scientific body under ak g svs , . roy ew of tile evldeuee has reP.ehed con- e USIOLIS Op )osI,d |o tlio~e Of the Surgeou General ~ Con~rtntt~e . . In ~-oeOmlllendilxg It statutory bttr Itt.°ltlll~t tl~tlndfltor3" wtxrt~lllg~ Ill ~igarette ttdverti~ing, the committee ~tated: Conslderhtg the combined inq)aet of vO]UlmttXl~*" ]]nlll tx~i~l~5 6n ad "err s g or t e Cigarette Adxertising Code, tile extmslve ~tl k ~ e c~ t) ('gl~lp~ll~-tU~ 130W Itlder V;lV~ Itnd tilt" ¢ n slQ" w~rln:lg el the mck;tge winch wtll ~e re- qtdred tl/ttlt, r th( irtlvi~itm~ of tld~ bill it ~t't~ the comnnttee s i1 3tt] [iI S g L~ IO ~I ~rlllllg ira] cigarette adtIeZI~ising s o b, ' , e g lm sh(,~ing that the~e vigorou$~ but e~st r~t~t e,~tel ~ Itlve IlotadofJUll PYflel~t e b tO th(* )otelltia] hazard [ro[ll ~Rladkill~, To a d Con-l'e:,~ in udghlg tile effectiveness of ~he legMation, the [~WllO'i e ~t*r m imaire r b' e~c'earyof][feahh Edtlea- tion a d We ure "eozu.erning a eurr}qmt itdorllllttiolt tnl time heajth ¢o ~*eq e .us ff smk ng and b ~u(.a rectmm~end~tums for legis[~ tl0n ~s he I y deem appr( prlate" it :~ddxtmn, tile Federal.£r*~e Com- ~d'ksio;I was directed to tral~llllt IlIIlllla] reports cotleerlung (a~ Tile _ . - .-

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4 "L Tle -irl g a r e t ret 'e b" e Federal Ci_"arette Labe g Ave ]~ ng A,-), ,~[mu[d Lie ~trengthened. q'iu~ Deimrt- mc ~ %-oltl I s i IF1. e WoFdilig rcOttlllmCqlded last year by the • Fe er Tr e C ~. or a suitable )nri~ihra~c of t~le wor(IiIl~.I Idg T ,~ v r le~ ,~}K L e fe ~-~ [ ~ )Ill ,~d 31¢)t Oll]y oD [ho ,¢] arett~ 9at'k,lge'but on cigareLl~ ven(Lilig FLltkPIIItLe~ BiLd l[l ~][ ~+~'er t~sern¢ n t s "3 Ievel, of 'l r' a e ) ne jn clgtwette ~nmke sho~lhl be )ub- she O , ~Lre te ctCkaTe~ on ¢l~;Ir0tt~ V~lldlii~ {]IIlI:]LIIIC~. ~i]{ 111 all advertiserneiltS, ;~uti.,rlzllthtn i, ago llee~ e( to make it, I)O~lb e to :ldd o Itr ]mrinfllL l,;:ezlts t~l lins il~.Iiil~, "4. AIiproprlatiIl) ¢ s II)al~ be matle to the Federa Ti l(le Cornmis* ~iort 1o c e C'¢ t nt~.~on to teat all cigarette bri~lld8 oil a qllar- ter]v btU~lS for 'tier tLlid IlleOtiile tried 0tilel" htlrl)lfll] llgelltzg 3II cigaretLo 4~mO~e,at O April 25 19G9 thl, Soe~,tnry of IIeahh, Education. and "gl elf* re =hi I ted a t~'9esel ti'eso hi~De)artmetltandofthctoba¢co' industry were dcvol~piil~ a eOOlit'~ltlve research progranl on the problems o[ tobacco and health. The becret ar2¢ St lit ~£1 that-- 1 be ieve ttm dustrv ~llld Gnveramenl workiilg together offers great prolfli t' o~* t{1iit~ the answer',; we need. J am confldelt our oint effort will x-i~ d a cooleratk'o sx~eareh pro~ranl which :~tI.ol1~212." ])roalotes the pll~hc tlltore~L The con m ee rcg~r(Is t}li~ a~ u needed forward step and wllf ~Ollt~tlttt to be imerosled ia its further dove opment. ~[)~K~.L TRA~ COMMIS~]O~ R~pORTS The Feder~ Tr*~de Cotn~nlsslon hasalso mude three anmlal reports ur~u I o he req tire cuts of sl,etlaa .5(I])2 o[ the Fetlera] Cigllrette ~tbeling and Adl+c'rti*ithg Act,. "J'l~e [o[Iowing are ~iguiflcan~ excerpts" [rom each of tln,~o re i~rts: }'tom the 1967 F'I ~' ret)orl: Tlltrg • .*. r Y o ¢V tltIl¢'e thl~t the %%l;tll~ll~ Stl~[erfi81~l. o ¢ ~areite i:;eka:'es has I a iv significant effect. (P. 4.) ¢xs g r~rs intl the ex '~-,ng lO¢3-1)nlllmete.r leu~th iiil ul*ll b g,~ }i~*~ ~X rll*iillig c'igarettes also eX Ioso tile '~noker ogre er linloillll~ O[ t:tl ~*iid ullelitine, xnllkilig th¢ll If) elitlilv e z l~'tl sI • * p.~ . Beeau-o ¢.i..arette snl(ikl i~ i~ s~ ~trongly hid)it formula. s I<e • lit it iI~iidk" iilr~ed • oliary ~tal~ntelXl Will have IltlV effe.t ¢)n i'(lliltnle~ ¢~lirette sniokI'l~¢, ]+of the ilfform~t'h.i (J cigarette ~tlvi)cers, LLL¢ ~O]II3DL¢'I()II It%O~ packages il d "ll cigarette l "¢r "<e e iv; and other llleii=Ittre~ t at "*lill prom it 'ig~ c ¢ nliulufl~cturers to develop ]e~s ~agard~tis elgar~ttes, ~%.[~o. the Ci)I]lllll~it~ll believes thnt the i .@ • .....: . ..

! o.tlr io,J.t. ,5 tC, lii~mln] r~pOl~lloll or lira warilb)~ .~l:lt cnlcnt in Ill[ elgtiret t ¢' 8~l',-erllseill~lll~; tllld nil IhG ...knge ',li!l sor/'e a~ II eOBStali~ ¢era nder t, Ihc lea t i hllzlil't sl BIR] IH~Lh~r believes Lh~t the warnltLg stateiue.t ~houM be ~trengdlened. (P. b.) ~11 oBr ~[~¢~Ct)' I(~ It~l~.lltitl~ IL~tlL~I~ t'3 ol'creO[ll~ their" inl d - a~ e .r ei~ reties. (P. b.) target for t ,levi+ed elg.retle t~dx'vr ti~ing. (P. 13. Jt Iomld in 19~4 such advertising to colltMn Iwo ~rlnelpM ele hen s--a put tawal td Ilia d e+ir,t b~ih v of t'igiLret t e sm.ki[tg ~1 d ii~siir it T[ '¢~; O~ the relative ~i~t~*" ~I sm~kil/g. C~Illll~ rL~oll o[ flip Ctil.ft, llt ~dlol-(~ill~ %~iLIi ih~ ~ldver(~i[l~ revlcwed Ill 1Dfi4 ill cou mu'I~.]l wilh Ilia Cimlnd~slozl's Ir~tde ~e~,dution rule }rm.eedlu.~ .~ho~'s thnt there ll~ts beeil no signi~cgo~ ¢hiulge iu the bLLSh' ~lpl,e:d~ made..Advcr~i~in~ eon!im~e~ to p e c y e } Oallt t.zurds. 1 p4. 14 ullt] I~. • * + clgltrcttt, udverdsetuenlt, luridly ig~?re the hc~llth' h~rd$ i~s~-d b~. ~;mok Ig. ~.lR}tlle~- ii,~ ~eet of ct~tlrctLC smok- ing a s I ~o g t,re , all~ luls viial hll dicatlOll~ in lermso[ health h~xz;~rd, i~ lilt' ~[~et l[lltl elgare~t~ smoking is strongly be, bit f0rmiLIl~. P, 23.) tllel ~ a 'c I r +II Igat .n ~f the+ cl,.-0r~tte code, theig themes and biigic itb I;It'l r,,mMn unchanged. Cig,wette ~dverti~hl" eonthmes to pr,mlnt e the idea th~tl~ cigarette smoking is blltl~l pl~:asurablt' e.ild harmless. (P. ~6.) )'rum Ihe 1965 F'l'C report: "l~]ti~ mecms t}litt, Oil dle tlt'eiiige, eac}l U.$. ~n~lablhlIll vewed 66.75 tc ~x'i~ed clgarett~ eomauerei~ls in 1 month. Durbl~ J~mli+lry 19~.~ " + * ~xpo~ure r~xtes of 60.85 per teeiuxger aud 44.5 ler child, as o) ~o~ed t~ GG.75 per m- htdoilatll. It wt~uld ~eem that tll~ teenage r~te is not ~pllre- ¢ittbly I~lwer thun ~he hdl,~bh~nt r~lte alld that the rilte aria ge ire sow only whe;irom)~@ed to • very high llduit riite. ( crllhdv Ilia ex ~ e "ate allioilg children is zlo~ Iowl air ~ltte'soIse (~l. lO i~ildll.) 11~¢ 0F ~ " (. '~ -¢+ CC' II eli } s b " ~L*mi~er~ i~[ Ilia C glll'e Ic I I [ I~ rv ~* •, i r I~,~ tll~ ills llll) ~[ ~IIIBt~B~IOB tlir~ e~ e )" ehl 1 fluid and dr ng ehaln~ arul to hlllt a Publil" lleallh bvi'v~ee ctll~ ~t~igll to lubllelze the ~ct thai~ t, rg¢ nunlb~rs t~[ doctur~ lave g~v~n up cigarett~~. (P. ~4.) ~rom the 1909 l~l'C reigort: ~'h e ~1 I)" t>¢ d towlird fe~t'cr ¢xllosilr~-~ to tele¢tsM ¢i~aretle cl,/llrllerei.ll~ i~ ap ll*~tld~d~ ~xliof~lr~+ r~.~¢6 gOlltll~ c, . , 1 , ) Io be e,xtremel) b~gb. f] * 1..) ill g qlertd, eltrr¢lll cigtirette ~uIvt, rtlsh~g le~wes tbe im- plx~slou tl.a. elp=u'ct I e smukhlg i~ a heiddly activity mid one whose ri~k, to the cxteut itutl it .t'xiM$ ctln be reduced through the pres,.nee of t~ filter. (P.260. L"

L ] , 0 wrC ~ECOMM£ND&~-'I 0 :¢~ P I~ 0 ~l'C ~ ~ (1)~ O tile Fe(IOI*I I CIr~llr('t{C" L~.b('hl1~ 11,11~ A( vet ~ g A 't , Fed ,r~L I n~ Ir C(~m~ L~- on made ti~c follo~Jng ; T~OOI~i111 e; t t hll ~¢ Ill~ LO the ~,o;l~I?~ III It~ 19~lJ I ~l)Or [. (l) Ih,])L,~ling the Erda'rid Cig~ret~e L~b~hng ~nd Ad- ' . . ~) |(e l r;nff the f~]l~wlll~ "arhul~ to be melu(le I e 31 it~{d l)rorttlllezltl~/ o11 ~2~g~Fe~-te l)~¢kt~ges tXlld I[~ ¢.11 ¢lgafolLC* 'g,V~r in~: Ci~ ret e sm'~l~hlg is dtx ~.~rou~ t9 h~lth tul.d 3) |l'( ~rhlg t s t,t~t.llL seLtmg ft~rtl~ th~ tar autl ninon, the tittlitl,llt ol e~lch Clgitrt, tte olx t,I;~ [}ltt:lglt~-~ tXll~ I[I ill[ ¢ ~xix't e tl¢}vt, rti~lltg; *~ . . . • ~Bllr¢ 3", d retlttl I g f ,t'lgiOll iXlIG [IV.IL0 DTO,X..Ctt ~.. * ~rL f I,ir Imbli¢ ~orvic~ respotl*ibilltk'z, Lo devo~ (5) re s i t ppr ~ r ions ~ tl~e Do i.~rtment o{ • t. 1,~, E c ,U~um m ~'e ~re for ethte~tlou o{ t, he p,,b!it~ a"iLl 2 . O1~1.~ IL~i { t~t:~Ar~$o srtoK- (e~ ~t'ctall) ~{iXlltg I)L~qlle) ~ t. n~ O t'lJ) A ~ h g ~ t~ts f r re~e re i u/tier tire dlrect;on p[ tile X t~tiCnltil [ ii~tttttte, o~ IIe~hh secktng the d¢~ elopment~ • of a rlgltrette ntlt httz,trtlOlt~ tO heahk+ t "' O~irnh/n DixOn ih.e~ tier agrcc with recori~mcndatlnn "CIOAR~'i~E AD~,'~EiTISI~:G 0~ R~.I)II:} A~D ~*l:blJVtSlO>;-~¢C &~'~qONS , ]?O ,r% C0t~mtllli~'ilt~o ~ Cf)l~t~is$ioll SUso+ gO t'z~lll~¢'lll Itd','t'i'li:¢ili~ ~;ttlll~l . .~ - .% - . -. . --i , e ~ the F .tier C g re ~ 1,~bel ng tu~d Adveru~g Ae~ ~f 19965) ~sger t tl t,t ilorm[~l t,~e of this i,rodue~ c~ul be ~1 hazard tmtl~r ¢~L~tmg ta,~ to t~on~gl~u Lt~ ~V2.Uv~.

• i .i '-or • * , , • to tlm |m~dth of Inlllton~ elf )er~ous, rlhe adveril~cmold.~ i1| ~U('~Oll t'hI&lIly d'Oglltlte the u~e o~ ~ part~ml]ixi" ei~lr*!ttc J~tCa~l~'*'e ntld el~[~vtl~h,. [lldeed (llev iolderstlllllhlbly hllv(~ I~o othpr put m~r. WI' bl'lh, ve tiller u~hLd~m uhleh ire~eat~ of t}m otlwr ~ide of Ihi~ catlttorcr~Jal i~ae of nlbllc J~almr- ~allee--th~t h()~ever, enj~vable, such ~mokiug nlay b0 hazard ~o dm ~m~ker s } e hl. lift ~(~ ~ejDtenl~el" I~, IOC~ Foc'lllOr~M/dffl~l o d~l~On ~l~fl order re- affirming thl- rulihg, die ('.mmui.~ion stre~ed that, file ~ :e¢iEcs of the [a] r $wss d0etritLe ~l(]e, Ihc )ubl~e iiiter(,~. ~;t ~ tllhll"d o~ the C 0IIi [l~u ll]ca- tioll~ Acl "l~u'al~ uoddng if it dt~e~ tlo¢ ineh~de ~the respollvlbilky" on the tort of 1110::0 WIle, IIr(~:llIctls~. el~alett~ loI~llnoreitt]~ to ~dt.'[se 1, ~elr l~lld 01tceg thltt ~lllO {LII~ ealt be httrtl~r~d to he~dth. The Cat~llvis~b~d~ Im4lion ~'~s s~l~hlbwd by fl~e U.$. Ooarl of A)lll.ixls for the, Di*trict el C~Iumbia Circuit (l}an.t,a] v. Federal Com~,tn toI ons C'6rami-~ion, 405 F. 2d 10S2, 196S). IP w court te d tha~ the (2ig~rctte I.*d~eling Ae~ did Ilot ilrechlfle the Coalmis~ioll's ~'(I]LIIg; tJl~l[ "~h tl ~11~1]¢' hcidI]l tllelt~llrO Itddre~ed to ix uni~llle ihlll~er ~.O~]tet(tte~l ('~ b'," Of[tchxl IIId ¢IOll~re~ O It~l /t~ On~'~ the ruti~g w s o pro wr imllh'mt'ht~ion ~f the pub!it interest, stenth~rd of the C0m- ~IISI~c~t](III~ Act; ~tll( time t 1~" fU ttg (I II IlO~ orient] t le ]~l~t ~lll~d- InettL. Tile ~ullreme Coltr t deified the II0tltlons [or certiorari on Oqtober 18, 1969. As a re-~ltI/ of tld~ riding bred<least statiotls whieh c~rry cigixretie ¢Ol~llt~er(it~t,, Ixro ftlSD L)rd~e;Ithlg to n SI~-JI[~ClItlI, de,re on n "¢[rtutdly dulb' basis (in('huling the hirers o[ nh~Xltnum listening), ~mtieigarette nlessa~a~ Orel~:lre~/by lh0 varimt~i'~tere~ml/l~;dt h orgaldz~tlons. [~co. e.g.,, .VBL'.TV nd6~_ I G FUC 2d. 95:; ( 1OdO).] ~lll~C I~ltl IF~ ]t~ IX ~ )licuthm of th0 ~;1~1'11~$ (hlelrl ~e te~ elgarette ach'erd.h~g the F(~O. ¢,~ i:cbrmwt" 6, 19~9. i~stlcd a ¢lOlt('¢ o[ pro m~ed rulehlaki.g FCC Dauket No. 1b'~34; Ill ]t.iL 1959. ~eb. II, 1969 to ban eig*tre~te adver~id.g from radio attld television. 'l his was dlmo ill Jig]ll o[ the f,,r;lwm:]i~g ~'x ~Jn~Ii,m of the Cignre~te Ia~be]illg nIld )td- ~.'¢r rising Ael itltll ~ur th0 ttl~llI*llllcPd )lt~ I:)s8 o~ ~t ) )rid] I1~ Iho ~oIIgr~¢~ with respect to the m'tiou the FCC m)p~sed to t~ke "assumlug the lib~;$11t'e of Ix t.olurdl'v co]l,,~S~l~Hl~tl t~recticHL" • lhe Collllt/lx~lOlh citing the 10~t nlld 19U~ I{~V report.~ and the ~ati~haf det'i~imh ~tated time it X~lmhl * * * apl)etlr wholl3 at odds .with the Imbllc ilnere~t for bn)ude~l~ter~ to ,~re~eut. advertlsiag ~r~- ~tltl(illg II1~ ¢oll~lllln )tioll O[ the ii,u(h!~12 ]l(~l(ig thi~. illiilI 18 ~l~lI/~r-- $. dall~=~r 111 ~t qtll'ell ill toi'lll~ Or" 1111 e iltlOlll ic of ~{¢:lt]l~ illld ¢ll~tlbl] it 108,' Th~ ~OIUlIIi~siOll further asserted t]utt hl it~ view the first ~mtendnlellt does not protect "* * • tile tldveriisul~ of ax ll[l,duet it.~ ~o whk'h tllero H llIOb~ 8klb~ltXlll~lt] :'~H)WiII~ that i~ is the muiII t~lltl~e of 11]1 r-¢ enllcer the i31c~l irtt mrtalll i,~lll:-o I}] ~111 }ll'~•:~{ll t ~11111 chlOllit, bI,IIICIHH,~, tiled so OIL" Fithdh' iL ob~er'.ed that %l'fli[0, hi fight t~f the imtfolm[ e~lmri- ¢nce with [Jt*uor the urddbifion o[ n I:trdcuhu" ~ro(lutt ~uch as ¢im~ ret te~. nmv he Jill Ird¢'tl '~lble. iL does not f~lliow tht~i the Irolllol [eli o~the ~roduet sim~thl Im lertnttted, smee remedttd a('tlOlt~ lit the pro~loliort ure~ illlty well b~ feasible tend set',e th~ DUbllt: lllterest.

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/ ,'J .T " L J ' L" ., , ~dv~rU~m~ ~t~d ~;irucuhLrly the po~slbdltw~ nf ~elf-roguh~uoh oE sUC~I c[~lr~ltg adverli~iLl~. 2dl members o[ Ihe fun I'otllnl~tee w~!re inv]t.ed 1o z~tteud, aud the ch~llrln~tl of Lhe filll committee tuld others ]~ ~dditi~l~, ~ ~he ' all five n~elnber~ of Ih¢ F~ll.nd 'fr~de (3~mlt~li~..km were ill~itecl ~o ilrld dhl ~t~elld, ~ did the d~@m:m or tht. F~,dmd Conunut~catlm~s t3ommi~ion, ~l.rlh~(igh techni('~ih' d,se he~ritlg~ were devoted to ¢~n~ideratio~ o[ ILF-. 6543, they ~'crc devoted pS,Icip~lly ~0 tl~e ~ubjcct of ad- x'¢r t isln~. Devt.~'<] m~ent~ at the hearh~s were bot~ dr~l~l~xt~ and profoundly" sigsl~l~caht. ~lzl(| hi the conllnlttee~, x'~w wont t~ [011~ wil~" tt)wtxrd Appearhl~. on, bob.fir r~!: Lko, ilJl/e d~in(,~t,~¢, t'~gare Ue nl nlluht c lllrhl• , g ~nl ml*;o~ Mz. Jo,e ~ll 1. Cllllm~n HI, ¢h~tnnrI~ of the b2xe~zlme Co m ee~f lhe 1"~1 0 0~ • ~ ¢,~ ~o ~¢ed , s I n o of ~{I Of Che htcto~ ctirrenIl.¢ ii~vld~{llg/' tlmt eau'h ¢onqlau'," tvlt~ frO- •~red to ~gree~o discont.kut0. ~11 ndvertlsla-o of clIz, arettes on televis~ol~ sand rtl{[Io lit ~%c itelltber lgl0~ ~l'ht'lt thg nm oi" eOiltrttctml[ tirre.tl~= tnems will ¢xpirm Ili'o~'ided th~x~ tho ]K'W ~('gi$]~o11 WOllld iu(hl~o t~ rov~-;loFt ii1=1[ i~tX #~f~'~lllgllg, tO ~]i~g ¢ffg~ shotlld liOL b~decn~ed '1 I,e eommlttee was f~lr~l~er advised th:~ if the bro~de~st industry b~t~denst or" cigareth. :ldverllshl~, t, he tob~'eo ~11~1 lal~l(.~ ".l'ero pz+g. ~lred Io ~" to di~oll6rllle t:ll s~lch a(h'erli~iI~ rt rl~y time a~le~' ~t.eember 31, lg~g. that such t~lllhllttlo]~ of contract obllg~tions became e.%¢ dvv. gested by the X~tim~.l A~-.ud~tlon of Br,mdeasters )teset~ted such ~Ollt II¢:g H'oblom~ Ol~ [hg ;Ip Jl~'~lIiu]l o~ fGI~' i)~rL'CqlIIl~o t'~dll[,llflii io" |ndh'idmll COmlmnie~ allocations of time periods ,rod the like, t.s to Inake ]L Jm It'aet h,able. It wtl~ al~O noted theft, br oadl'~,~ t stt~t ioll~ which were not, subscdbei,s 1ll tho Televisiol~ a;~d R,~di~ C~lde.~ of Ille .~AI3 ~'oltld t)t~I be I~l;nd. ~*nd IIl~l~ 1}1.~¢ s~'m~Jd ~re~l~t hltlJler eom )]ex~lles. T I~ t'~TCt~g rll:lll~l II¢~llF~lb: ii~l~cr ~tkt~t] to t i~ t'OIItFtli[[~g |~tlll, r" ~ ~l eet o ~1 o er Mrcr ~n t e'wtmld ~roM ~drerfi.h~g dlt'gelcd to yf*kl[l~ l~l'~ons I111d wolLl~l~llIl~lllll~' I{I llbs/llt~l [~oIIt IL{~'~I+- tlslug' ~ s "k ,ol ~ ld t.o~lege ~ ib{h'atltms would t.niltt~ttte trot to d~- ttibute ~am ~le t'[~tll ¢[ [¢~ ¢,t' gll~al~t: ]11 iromo Lhm~ll tR.tivldes on sl.hool dhleesor o er celcbii es who m',ht laves ec ~ ~e I o ~'~Lnlt" refl,,sn]:g ~t~n~ina .~ c~c)~,ionmg boo~d ttm~ reeded for n.r,u.~ ~'¢~'f@41t :Or 1. OIl behalf Of the lelel-~ol~ ~n~l radio bn~ade~ih~- Ithlstr¢ tho ~utioilatl Atiso('i~di(lll o~ Br(mdeast0rs .ekllow~edge(~ tho ~.~v~rhd inthlence ~<h'er:i~i~'-' ha* o1:th0 Atuei'i~'nll pttb(ic msd rl( cate~ tllo wi[i]t1~Zll¢~ of tlsg brt~tle;iM]llg ~talioll~ iL l'e )rc~en~ed to [)hll~t~-llll~ bro~dc,ts~ ¢'iFarette ,~dvertlsing over a 4*year ~erlod. However, they ~bjected Lo an acro~s-the-bmu'd will, ntwt~ n Sep~embgr 1970, IL'; I I~O~DO)'¢(I by ]I¢ elgllr(,llO lllLtl llt2 I1" g I $lr~', fill ~iO g~Ollll([ i t

' u: i 10 tiaat thi~ earlier ee.,satlml would create sub~tamial economic dls- tt O e brim It, ,tng I -'try, Tile) ~ t, Pledge t~ co It n!ue ¢~h~ {~]ut~rlll:dl of I~1(" U~d~ro] ~I~D~IIIIIIllCIItIO]l~; Cortlml~,lflll re • . ' , " . vie e • lell I ~ I ~ z- 1 I bit t} e brotl (+Ilst ixdvcrtl~ltt~ Of • I e 0 n ssi+,ns hl~i o for vtdun ry C~ re e~, ~efcIle . tnil ~.trlti~+@ e + ntll~ L re ~nthl4trv tletloll, alld stlllt'tl t]itl| lt~ a ] , . t~ould be tie lendent qmn el gre-~ o cv ~Ie testified that ~.~ r r " an~itlan ~ year ~miId ~e aiq;r(lln'i:tt#, but that it • o "~ h se t o e Llrolrate eta ~eltwouhlgencr+~e~ 4)ear I mr at broadcast a<lveru~t gret a ylr ben:',Ile'~ edfurt! fil itlecesslry o %ireltet, were chnlmat'2d tl+~ ~TCC.~I)tlhl Ilot • • . °troetl~,iV, ate an+ rule+ or reguLations ,vtth respect to banmn<g broad +v.t it 't'r ~ n~. ¢ e k ~ ell be a f of the fi "e Con nu~ o yr~ of the Federal T~-ade ~l o ontttt e eher~g~C rm~ PaullGmdl)xon .~ AR[I~,~4 II + • L l iI<,CIl~'~*" IItlt i~ C]~ re @ ildvt+ft :~ i~ a me .e tile rondel, ton ( [ ~t n~edia b'~ t} e end of'the yearor s oudberez ~edfronthebrol~de .. ~ o~ed osls Id t$ hort t or er, tht Co on --+ on ~outd b? I . . t, y ~. ,tlion e roceedmgttt J 3 971.]/}xrj~t~at' pendmgtrader .t!l . . I e)0r~ to t~ e Congress ~enodltatly on pen d deC mt~l°t~ ~°uldr~lview the fi ela formo cgure e the effeett~ene~s of tot. In I 1 " " of " ed b', the dseontum ee adver Lstng ", o ~ h , b~et 3"hmmat • ~man s a 'd tmt tf tl ere re e s ~d~'er s g ]~d )o ,theCl. . u b e rg of R rtpiL dllhclllll~,, i ~ll'r~ v tx ~ r i$t~ lltlEiluill[, ~hr~ Id x~tref z"? x ressed a~rehens<m, l!o)~e~er, that e be af+r&:d, f ~ I !C e . . I[o sad er ~ ~ ex)eadtture~ ¢gr" e dustrvmt,zhtshllt,~t~e~ol! tle a,~ d ~d e o,, ' e.'. ,,. ,~.~ r~,h,, to ,,,!,,.r..u,~ ,: ?t:!~.r2 to ~e- ~ cb.-' committee Ilot tO preempt tile agene) ~ I)~,,,o o adver • g e Co ~ met S bee - Fo wng o he~rngs, la t.hatrn~an Of th n- e -orkswhe er • "r b e er , etehoftlebo ea~ m ee nctut e ) eels gcontracts ~" It the 'gaet e • .~0 be ~ *o~e t erll ~nltallge o~ br s ii32124 ~o ~lS |o I cr i I thtl {l~-ciiill ~tilXUUf~eh O e le york re ~]letl vet ~ g o ¢igarette~ b~ D~eeznbrr 31, 1909 s o o e "o s.r try but lat l~ 0 be r" . d be • r I~et rks respondt~d tl t tl e+ co ¢Ottgr+m~ mud o '3 3 t~o othe +ri c e an eeo om cs" ~O~ $+~ ~helr Wily CIPIIU' ~o~II it+ It lnattcr of I , l ' • . .ettcr+ it lchetl tim I + +'t.) , . . to Ilo t:o (| X I% +lllber ~, tat N O lal As-~oetat oft of Brot~d S bse(te 3,0 " qde re',ewh r s taste+ notified the eolnmlttee 1+3 letter tl ~t t lelr C ,I e ,rs I ne~ e t eir e r "er fim~eat!t ~rpl~Sal $olXll(~lt+~+trto I)r°x It'. o for tPrn+~nnlll+t~ of t raft (I(,I1M (igerette IIIIX ~P :~ n- Oil S¢ en t er 197 rat er a o + SP ~tember h 1973. The letter DO!IIL~] Oil t lilt t + t~et~/)n . . ~,IX IjOlllllt Of tlIO+l~ station+ and net- ~.ork+ wltit'h ttr¢ subscriber~, lo the ,"~l~. Code, ~ OM M l*ppp, p+ £ ~+I i;,'," D M~ NT+ • trJaa, ae ],lg*/I.--z .... • , on or ~ft Y .. .1~° o iv ned u of e ¢etrOlXlC tom= • , ~llhX~ltll to ltfl~*'~[[l~,e ~:[eAID:tt-~ ~r • ", . + t / ,+ . .......

• " +ll mun~c~tlen suS]eet to the j Lri~icfion ~[ the Feder I Communlcatlons Commi~lou o11 or ~[ter Jmlunly I. 1971 The rlmmut~ee conrhMed thal thi~ I ,ovi~hm represetlted a reasunab o drtermilmtion of lhe rob e u~, e~Ilt~¢l ~ ~il ~C O IM~t I lie r] i~ cotlllnt e~ ~ n 0 ~ y ¢.'om ~e~ded ~bacco aud bro,,dca~t~llg md stric~ in their efforts to lermina~o t br c v,~zzlg thr gcz Vollm[~trY ~C][-regl hltloIl- adlo lu!d let ' ~ nd~Iim~ I m za y sadver szi!g exo Am revmusly rioted, ~ozno .~.. - ~e bro,ldc~m era ~s m- peIl~htre~ by i.he ; dustry azld reve~uc~ ~o vo .rt. eo rrh d,t]~ecomu seere'ogu~zed" ~ge .era 1 " r'~Io On • " -' ~ al and wholly ullavoidable stt~latlOU~, exemD~" t~t~t ~ '.c n eX~C o be ~vo dt(] ~r t S ~'F~O~:~ UI( ~oft, r,,~t'~ c.,Ich'¢~e t[,a' ,, stattztoF3 '1)~,,1 O11 '01( ,l~Ir)" o uroa Ic~h g o be pro e abc o c mlggcstcd method trod red , w u d endeavor to achieve the same of exemp g a gzecmeld, that o r~ It "" he b or )or , ie re o line by 'nc Fcdc.ra J" o ]ro'~tot~ ~ t ~ ~ ro :r~ateo~mr~, Y 's.~o a~oro 0thcCu ccstI] Ii . . Trader rt "f Ire eq~ouslelalmgtothex~m~ io~ca~t :~6~ertls toconsl~c ~ ar s de "c o under he t~arke~y C ge~ conI~l~h~no ~,,Ic- -- oxer~tate ts s o g brolt~c~st lllver!z~m~ c c mz~,ltt88 ¢~ llz~ r ~ ~ttt ¢m$ t care- t e C ~ reltO 1~tt1~tr'# DO~ 0 .~ desr~ t . g ., ~ a| to "ou b tIp~t it wi[I ztl>l~ ~;eri'l~e re~.rattzt 1;~ Lli~ o~erztII tt ] ~z" 0 m~ (if H HI ozL dot r I ~ i nrl ll"el ar~ aad th~ F*ducati~m, alld %el[a:'c aud the ] ~de,ol l • ce~s--t]l~ oriller [Irovi~iltg "+'ttrrCtl;+ ill ormzlIlo I O11 th~ Z'¢llorts 0 C ~ " ~ and t c [a~ter colnn~eulln~ n tho g .., ,o 'g "'"?' ~]sO ~reclBd ~o trat ~,'l/~t ~IICll rcco:nlll~ll~:ltlOIkS for dec ~ a ~pr¢ [ " ~e. , fl ~;~ . r ~¢ see o [ol chtr- • lOlls h x'e bee ~et fo~t l e+mleCc rc e mh'=~"~ 2) ~ ~H)lemcnl ~ ".° the~ 3'g~rCe eo c' ~ud ," ' Lo *o Cd~t =I~I¢[ tlol~bro~ld¢a~t+ tlleth* , ( ) r t, g tI'It' ,u CIIt~ ,', ,,rllC ,l,r ,,l~[,e,'1 ~.' ~t'~l In sty ~ , bvthecl retie ~r~'(f ' ~ .+ peol c; (8 the ut~!~ .~ " " ['ci-,~r~ te~ w ~¢h re progre-~swel~ [or the CCClnye ~rozll(,tt ~ s 6 a ~ud~is b c o~er r n ' c ullnaz,lr~!°u ~ ~'(,i~ ,Ltll ,~ ecxtc~tto off r,+,.i+i,,te rele~.mt ~,,rtl). t,l¢.,,e IiT~ebee ~,t~ ot~ ~h t,+ ,~,,,~,,,,,,, ,,,~,!,~, ~o~.e.,,}:~?;,?..~ ; ~i+:~,+++o o ,h+ ~0,i0,,, -+ %

J J ....... tt.r+I ,] i; ........... 7-+. ~__~.=. -" -~ LI _----TJV. .... ~o;,~: .+. • 12 itttn , Ch Lbc Cnn ~-~ On ~ro Iose~. to take to r~trlc~ CL~arett~ • Y~<* ~ ," .ml (8 s lob rec icmhltbms for addhlon~d legi~iatio~ f,(l',erli ii ~, rj, e rec ve~ tll these two l"~]er~t ~l~erl,:~e~ to keell tile Collgrc~ ~/ ~ ned [u tbe~e ~ r¢~l~ ~1o not ireebldt~ interested tttetnb~rs oi" t e p o '[indb~ the ¢'i~ r~ e d l~try <uxd othcr~ concerned • .l'~th ~mokblg a'L~ leL~ th. fr~nn Jilll~g nl.tcrtl~ s ~L i~.~ ~ n wl~ i c ~reeml~tlot{l,f ~%tttte iIr bw~d re~ubttiolt of elg;trette allv~rLl~ltlg btx~eo on sn ~k ng nltd be~.lth btls t o~- been nmwd to ~eettoxl ~(b} trod e r ~et!. As t~ 2rlec " ~ ~1ftellt nl~ l, a ~ddlLn)nR t,ellt~tlt.~ h~t~ been added tile dehtddon ~f "St~te* Ilk beeunll X ~bleh Inlik¢~ IL (lear t t tim te "'b t ~" itl es i y., itle~d dlx-isio~x of ~l~)y ~lttte: . lr~ stqt]O iltsl Itlt(.es e(Ixltl~{e~ .r Illlnlle{]l didos exercise tbelr tlt itboru,y over ~ verti~i ~ by OPTS[ ordbtlnlt'e<, oe reg Licit[otis, or evoli oei'tt~lol~= a )" by rose o ~ order o ~lvotd the chttos eros.ted b~ a mtllta- p e v o co flletin=~, re~,nbtuons,e holdover, the btl[ preempts. Stat¢ t~qnlrcme s ,r irobibltzol*s xx'tth re~ ~eet to tile advertl~tng of ¢ gate e~ b t~ec[ oil ~m0k g d eld~b. Tins proem itton is mtei!ded to Rib de o o v e.r. bm by S e s ;t 0 but by af[ other ttdmnxl~" tratlv¢ ~ctlous or loe*l ordi txllo~5 or regldations by any poli tleM sub- d %- ~: t~lt or e.ny .~. 0 . T e Slato i)rt.onl] o o re~tt arian or prohtbttton wl~b re.peeL to e g~r d~'t,rtlsb ~ ~ mrr ~'[y hr~..to )reempt otdy Stttte actlo~ based nil sntokhl~ at~d he wtndd In I m I "oF nffeet the power o • ~ e Or )( ]i ,a ~ bd v .-4 0 Of IXIIV ~tttte with res )eet t t 0 t~,l'~, i r , s a .g x, ", n;lor, or tie ,rM,il,,t o~: or $n )k *' )ublicbuk d~ orbital rloict'r*'guhttto~'s: Ittsbmtted @Bl~re~v~lo ~£,tto or Ioc~[ reqtlireitxe3tts or [trohl})lttolts it1 tb0 adver- I.i.s ztg of eig.ret 's. . , • • ~ ~derol o~dcnc~+~--T}I~ eongn's~lonld direction to Federal ad- 11 s r ve ag'z e e~ ~ o " t co. septt~ded out ill ilia biLl ~ R new E~CL 7 I t~lt xteb t~ b.olt +;t;~t advcrtislug of ct~lxtette$ l~ to be d!seontl i1' , be b" re .rs ¢nfiy to tile Federal rr~de Comml~lOn. qbere al e '~ to be tm leed to refer ~])ecifiodly to arty prop~sed Fcdt, r~t[ ~o]llnlltnlettliOli~ Ci~imld~!olt ttetLOll s to the ~ro' ~ 'd r d r ,g o trttle t~qmrltt~., a I en warn'ng • A, t ~t~ ¢r ~ ,v t re Feder Trad, Cm,m ~on attended the J.ly 22 [ ttrlltff~ a.d ,flier debber~uunl stuted tlmt If "~ re e sd "or s ,, s ou d be rot ~x'ed from ~r, ,}de.st n).edia by t.ho CtI~(i Of the ye.r t,r~bOrLly tbereaher the Comlnx~.lon xxould be dis po.~ed to sue )olIG its now )endi~tg trade r~.guhttlon r~de [)roeeeding u d ' 97 T ~e~rnmhte~iso e "ew h ttbs etcrmmtlttonb)'theFeleral Trade C~,nln i,~ ,m reI re.-~n,t~ .a ~ lr~, iz'hd¢ ndn;hilstrattv~ deel:qOlI~ ar e nrt " in v ew o[ file (Jo ~sio1L ~ delerminatioIt that brondt.ast, vet ~ ~ ~ ~ons e r.,t onb• the m.c~t ~,,rm or c,g,~r~t+ ~dver • g t dolb~r x'~ un e but i~ th0 t e ~t x~bzt:b has the gr~*ucst intpact uilolt the publle, pttrtlcuhxrly young p~ople. Under section S, ..e %

• [ . • [ i • • 13 t~e ~ederal Trade Comm~s[/m ~lill rout hllte to repnrL to tile Co ngr e.¢.'; per lmhc~dl~- uImll the e,~eetlveKl~ ol die at't, Aeeo dlIl~L3" the )ropc~ed ~flllOttli(~,l by Ih0 ~'('dCF~ '|'r,l~t0 Conl~ll.:~[ll]l, rl~r ]~ [llot/tll~; after the ce~i.~athm i~f hrtn~tb,~t lldverti-hlZ of ci~retl~. |~ [~ ~ttr[]l¢l' prov~qled iulLhde at,s" triode re~,flatlon rule. h slndi nollfy the Con~re~ llnd inc[uIJc a ~ll[ ~:tutetne;It of t}le rea';on:~ fi,r any ]ro m~ed nctlon which t}~obeleral Jr~deCo ~z~-,~ ]e~re~ ore en or o he. ~ectJr~ll 7(b) i'~ e~I'~'liO ~ co z ~e a efi'ee e roy • on~ relatb~g to Fedoral Trade ~O~lll[li~-iq~]l ii[[[]lEw~[~*- ~]liCll ~]re now cottttlbled [ix .see[ion 5(0 of the [)I'e~0llt htu'. 'l']m ~ls~)cll~iol~ [u subsection (a) of eoc[]Oll '/bl lIO WII3" *%~. t rit.t ~;, ]itll~l~, or ('~II'[~IilS the Federal[ Triode (20111° lll]~k~.[Oll*~ I~Xi.~I~II~ ttlzthol'[ty ov*2T ztlLy [tli~JC~/(]ill~ OF (leC~ ~liVe ~d'¢cr- rofc0([ b2; ('ozgl idliTit li~,bl~[ llllV t2i~zlro[[c rtlllll[tlttclttger ~11¢~ i[ ~clleve~ i~ tnakhl2 Itl,fl,llll~e~] health vhdnls or f*ll~c chlbas ~bout the lliatl[tt('[~l~ cb~lra('teri.lJl's bl lut~ ~rti~iug itlalcrilt]. ']'hi~ re nesent'; no , ¢hllll~e I'ro~l the ~rcvi(,~t~[)" e.~i~til~ hlw+ ,Xl~reover, file ~or~m~rslon i'~tll ~IS t.~ lilt[ d~r IV llllt Of ;~Oc[ Oll 0 o lh~ F0(!Cl'~l "1 rn[]0 O0~llrt~ ,;~ OFt AC& to rel uir¢ e*lc;h cigarette [l~i~llllfllclAl[~r 10 ixtlik~ 8r~)" g )eCi*ll Of ~¢~la,~r tl Irc I[?l~[t~ I(i i[ ~%'11 i~'h ltrC ~Z~I~III[I~ IO il."i I)roparation o~ re )orLs to the C(,ll~ro:;,~ tinder sccli~ll $ uf t}lc ])ill Sectlou ~ is not bstended to a ~ dv to activity by tile Coinmi~ion l'ela~bl~ tO tile t~lr ~u/d nieotiue enlllelll~ of ei~arette~, tct'hI~[('~ll i~IIl~rldl!~eHT bd~ ~)c~211 ~lI~dP bl []18 DJ'Opo:~([ ~P~lOtl ~ o[ the hU[ H.|{, G543 inakblg tire ttmclldnlent~ ill .~ec tiOll 5 cffei, tive I/s o[ Ju(y I. 19~9, and ~(i other pr~visi~llS effe(qi,ve a~ of January I, 1971. ~. Reb2~l~ol~ qf ~(le~'a~d~ l:rt,tt;e.r~ ~ot;ee.~-~ll¢: eoIIImlttee i~ o1" the r~r [,,[oli. The ecmlmltteo is COllCerll~~'] ttl~lt the propelled modifientlt)ns Jn H.I~. 6543, *is passed by the llmtse, have re~tdted in a w~Irtlin~ et~L|c° tlel [ l[lllt (~ $o /e~l~LIP¢ (]lztI ~t tlIIty [o~;~ ]~; illl ):tt'(. ir~, lll[~]l( tl I~'~ ~;oe ~'O to create eoll~:~lmer t.ourlgsiotl, "l'Jle ¢Otltltliltec P-¢C¢Ilt:; [ho jil([gtrl~tlt~ that exce~.~[~'c sttm]d ff.¢ "i/' tlall~erous to the bea[t]l of tho )lll'tJ('llhl¢ emoker, iiIl[I ill [lii[[ re~i)ee~ the eonlrti/¢lee /mliet'e~: t/mc the V;wku~za Wt~ ~ I~ 8tilt~PI11CIll ~l'*lgl'llli[g ~[i'¢!ll~[b~lt)ll~ by c]lHtl~titl~ [110 8IAitPHI~II~k [ro~ " ay )e" t "i~," It the eomtnlttee's view, the pro )0~ed warn- lug ~tateluent is both ~ei~nli~('ul/~" tt¢clw~:le, u.d *u~czezltly sburl itttd |)oblted tO ¢OtlstltuLe nil effective warnblg, CO~2' ¢~[le cotlllllltte.2 does IIOL IHktlcil,,lte tllltb ellIOrecm~nl, of ]{.l~. 6~4[l pr~ 1 o~ett o b~ tm~ltded will ro~ utre any increased apl)ro ~riation for the De ar e o J lst "0 111 t tXlltlt'il)t~ia lhtlt tllO r~ IO/(ill~ [3)' these ~¢detal agencio~ cazt be mot from re~td,lr api)ropriatlolts-"

,J ,.b ~gency eommer~ts received life n~ [(d[ow~,: ~EO~RAL TRAD~ CO~IMIS$10~J WashM~t~,, D.O., Jura 30) IO6tJ, ~¢g ttafln Cvlt~ir~tl¢~ on C0mtIitr¢¢) U.& Senate, Was ,ingt,m) l).C. T~e C¢n ai~sion ws e$ o tb~nk you for D~^e ?,it, C)t~uL~..969 cx e, d ag ~a i,witatioa to t!~e C - y£ur. letter o[ June .3, ' • ~ aI~ act "'Co ex end I bhe heMth tnt~mn to comment oa tL]L 661.. W'Lh re~ e¢ o C~arPttO ~IilO~tl/~ ~ ~ ~'~r other [)tit )()$6~, ~ht~aet ~ o I a ~ t]],- 1 1975, the (" r eat noratori'dm on the lin~l vou it eMe ~t t ~ .* ) , arnkt .$ ii ¢ garotte ~IHIllSMI)II)~ tx~thOl'lty ~o T~qlllre ~lt]th ~dver ~i~g ~" . e C)mmi~ion ~1 eh it h~repor ed It I s been the finoln~ o - . tO0O greys tl t~r l..(n!la '~v le,~edandl kfiedbyt e 8tron 'IV W( re e , wolfld .)e ~u}}=tt~lltl,t~. ~. - "~'iv*. ~ tr~t)l~ 0 I1 %%er~ cx )elXded lit 196 oB ~. , .. o[$511. ". .),tma esra el) )~leal "abe mtben} , rrt3~dclg~t~etto~m°kll~ rl o emon i ~.1o,d EiO~.~al ReltVlty ~Ml~Pgtolll ~IItH good ho~tll. ~)tl • g t e'e yore 13.3 biilion expo~ure.~ to ¢ig retie eommer¢l.a]s oP. ~0 3 r ~ ~t momk e ch tee ~rer ~:,~* ex o?ed,on tele~t~vJn ~kme. I . re o co rimer*' al~ and e,~e elnld to 4a, 'llqs he s-er,~e to ~1 el~ , ~xkln- u t e }abt occurred ~n ~ t e whoa .xo,~tb.al)Pe,~.ed to be o I ofelg~rettvstmk ~ ever e~r ter ~. 43wo d fs n its rpose It s eCom,m~.,~,,a~'.'v~" ,a1[,[~64 , "nei, ~¢ esmok g ~o a err tile pub ~ to tile ~rave .d~!lger~ ln~ ol~.e~/~ ~ "re o~ By dlrcenon o[ tk~ Conltm~¢mn, Oomrm~t°ner *hteInt~ I)ar troll)at me. ~AXJI, I{^.~D DIXON Chairman "j~Ig CigSgRAt~ COL'XSg~ O~ ~llF. TRgASURY) Wa~/dr, gton, D.C., October 81, 19a9. H01L ~xt~ARl!~7 ~. "X'[AGN'U'¢O~* Cha~rlaarl Colamfttee oil Colame~¢) U,& Senate l['a~binoIon, D.C. R Mr C.A rtm^x Reference s In t e to y0tlr reqllesL for the .Dza " %'De)art eat on t F.. 6543 to extend mblle heahh pro- ".'lows 0f tbl l "n • re Get` c '~xretlt~ ~1 kill~ a [°r Ot el" url :~es " tee - . r . 1 e to flat low co, e n T ~ ,r~)l)o~e,l leglAat o!l}~ ~Le~lt ~,~c: t .hdv 27, 1963 erred as b e I, 89-92 16 U~t; ao~-)~-~ o:- • ,, . seeks • , ~', ~tte }e!it u.IA ver ~ gAct h.t * ~. ~ ~2tlt;t Cte.~lr~ .~ D]lg o[ see loll ,4 o C It(,g ~lll~b re tea e ,ex e.pt forde irnsl~ . . a, cg, artd scott O o urn, ,x'." g I,' eI ag on ttgat~t!o p~tt'tk gdvertlsb g W C t e ,,?., Fb, t,o,, pr~'e it bs " -. " t act n es flawhd for e. y I e.,~.on to See ion 4 of the I r~.~t ~ di~tributm w lan the ma~ ft~t'ture lm c~rt, or 9lick oe or ~?}~ or -'" ,h [a ~ tO bear t]t~. UIltte([ ~tnlle~ amy elgarette~ tl~e [)ack~e o[ ~lll ! J q,

.L .J_ *..,, ,A.oJ ,o~jjx 15 rdlowlng sh:temehz "Caulkm: Clgarotlo Sin.king .May B~ Hay ~rdoiis to Your }le~dlla." '['h~ bit} t¢¢mld umead ihls ],behog reqzli~- mChL ¢,0 renul: "~Vurliillg: The ~llrgeotl Gcnel'~ll Ibm Determined "l'h~,t Cig,~retlo Sm.kl lg Is Dat~gerol/s 19 Your I'[ea[Lh t~t~d ~J[ay ~,ll~e ],uth~ Cttll('pr iw (}tiler Di~thl~os." Under secdm~ 10 of zl~e ~Lt, t tile irovldous of the act which t~ff~ct flle regll]~fflm ot mh'etti~i~g ~Jml] lermln~lze vu, July 3 19~9 blltslJch termbmtlo/L slm[i not b~ el,u~lru~d us llruhillg, e×pmldin~, or t~fller- 'tvige ttffecthlg the ~urlsdlcti~tL or tLuthorhy which the }'eder*d "rrad~ Commi~don or any i thor Federid agency had )rlor to the date of ena,:tt~ ent f,f the ict. l'i~ bill t~o hi tmle ~d this ~eotlo to e×te d tho te{nfimHioll date to July 1, 1975. . Since the Iro ~sed 1ogid:~ti,m rel~t¢.~ to rtzattetx, ~rlal~rily witldn ~h¢ ~lH~lielion o£ other F¢,?er~l a~lzeles, die Treasury Dep*trtmont h¢.~ lie ¢'on~l%elltg t~ lll:Zk~ oil l, lle bill. ~h~ .Oep~lrlme/lt [ILI'~ beel~ nd~'J~.ed hv tht ]~tlrc~.lt of the" ]~ti([gc:u tha~ there is ~o ob eetion frora the StLmdlmi~tl of the admini~tratlon's progrttlt~ to t le submlst, oxa of tlls repor~ to)'our conanlltte~. ~lmerel.T" ~'our~, I{'~sMtt~to~, D,C., JutF 10,1/0a9. OtLafrma1,, £bmmitlre o~l ~'onzlneree, U,& &hate. W~A,L ,Aom D.C. 106~. for commcz~ts on H.R. 6543. to e~'tend pubtle ~eahh protection '.q~lh ret~ lee to cigareth' stllokilt~ and for other ])urpc~s~s. .It does 0t ~ ~ ,ear h~t II.R. 65.13 i~ s~tfildentlt)" rebated to the m{~{otl iz;*~{ ae vll ,,s of the ~a iotl~l] ~{en¢~ Fotlgldtl Jell o ~akg t ~t)pro]~ri~tt0 [or tllu Fot$11~IkbiOll tO offer eon~tl~el~ts otl th~ blll. $1neer¢ly yours, LO'dl s LY, Vl .~. tlctgr~ D~reaor, COMPTkOLLIBR ~I~N£|iAL OP "file UNIT~b ~TA'¢£$. $1'a*/d~glen, D.~., July 1, 1959. ~130779, Hon. "i'~'^tlR£t¢ (}, ,XIAGNUgO~¢. (~rtYl~rt. gotneo{llt£ oh (o~meree~ U.& &~ot*. DEMt .X I¢. ~it.'.IR~{~,~¢: 1~'. b'tier o[ Jilter ~3, 105~. yell rcqtleSted 'otlr ¢ot~tnletl/s O11 }~,R. 5,548. O ~ Co/zgr¢~-~. eulhh'd A~I ~c o ,.,x~eud ~ubll¢ he hh Ir iee l~t vi resec o ¢ig*~rett¢ smoking and for We Imvo no ~ wchd blforalallon a~ to th~ dc ~irahil!ty of tld~ measure "~l~d~ t lore ¢1~i., IiitihL. iiO eolllllll'nt$ t'eg~lrdtLtg l s n)et'l ~. ~ineereiy yours, (Per tile Corn ,tr, Jb,r C, et,erM el the Uni ed S o t~).

qt ~.h,,.~p. ,J uoJ.l~ ~ IB CHANGES IN ~XI~TIN~ LA'+'+" Tn compliaaee ~dth subs~rtioit 4 ot" r~de XXIX of the Stand l~ Rxde~ of tile ~el ~ e, '1 .~es exLstin~ la~ m~de by the bill *we shown as folio "~ exls g • o }sed o b~ omitted i~ enclosed in bl*tck braokets n/'w nmlter i~ Jr~llt.ed in ihdle, ~.nd existing law in which no ehaage i~ proposed s ~[~wl~ in roman) : I~I~D£RAZ, ~IG~.R~TT~ LAB~L[~;O AND ./tDVE~F, TISIN~ ~Cl* (PubIie L,~w 89-92, 1~ U.S.O. 1331-1839) #,Iq A~T TO teg~tJate ~he labe][ng of e:[garett~ ~nd for olher putp¢~ ~tafes oJ ~ met ca (n Coayeess as~eatbled, q'hat this Act may be cited as the "Federal Cigarette L,~bt'ling and Adver tlsiug Ae~'. $ze, 3. As used in this Act-- I I: :: (~) T e er~ "U ted States" whea used ia ~ ~e.ographicaI sense, includes the severtd ~t~ws, the District of Colmubm, the Common- wealth O[ Ptterto ~ico, Gnarn. the 3'irgin ]Sl~llds Amerlettu ~tlmott, Woke IsI~d, Mi lw.y 1shreds, F.iitgma~ ]Reef, ~md Johnston Idaitd. "J'~te term "~lal¢" ~lude8 6n~ j~ol~llcal dh:~a~on t*J a~I/ ~l¢[e. (4) " " " : : SI:C 4 It s all be Bill tWftll for any ~or$Oll ~o ~tlal~llfaebtr~ import. or I ~tekage for sa . or h~tr~butl~!it wtthln the Umted States troy ©|e,arctte~thc rtrkt~'eo[x" t.~f~tstobear t f* o OgqllgS[~ttolItelll': f~ ~allt toil" Ci 'steele ~ttlOklit¢¢ .X [ a'*- ]~,e ]{ r. rdo ts to "t our ]:Ie~d th. ] lrt rot~ n~: Excr~ ve C' ~3 retie Smo)on¢d l~ DarfflerOas to ) our Health. S c s e ' ~ ~t be orated ill 9. coils )ietto118J __)lact~ O11 every cgare eI 'kaget~ ds a))eariucous)ieuousauldlegloletypoln ¢oBtrast by tylmgrtq)hy, layouL, or color with other I)riitteo IrmtLer eli tho )ackt~go. S~c. fi. n) " " " (b} [No statcnle t re tt i g o smoking mxd henhh sh.alI berequlred irt ] e ~dvertising of uuy cigarettes the I~leka~e~ el ghteh ttrv laheleo "in eoiffl,rmitv with the rovi~ ou~ of this Aet.'l Are ot~er reffuwonent l~ro~ib Ire b'a~r on ~ ao :; !l a ~ I, ealth d, all be ;reposed ~y any Stale statute or refl)dat;o t ~o~ I~ "st~ el to th~ ad)'¢rl~fng or ~romot~on of an~ ¢i~r¢ttes tar l acl:alqe# oJ wiled* ar~ lab¢ ¢ l in ¢onJormit9 wlt~ #,e ~rova- a ons oJ ?, s .leg. [ r F, xc~ )t as is otherwise provided il~ ~1 bsecuoI!* (~) m~d.Co), i~o rt. It s At" ~hal[ be I'o :~ red r, mtt rt~trleg eX )BitO) or ot ¢n L',e a Get e - y o ~e FedezM Triode C~mmbsio~t with ~e.~i~eet" o UlLftth~ or (10t,@)ti.,0 acts or i te ires in the *tdvert sl ff of elg~rett~s, Itor to afllrmlor dell)" thO Federal ~rade

.. /J • L__ "-" :"-b J ' ' 4 • , . 17 d " et i~ l.~s the aut or'Lv to Faued trade reg ~l.)ioq rulca or to '++""° "" """~' )."<~ ~.*";; k',: ++':+J +.. o, .,<) ;"""*" :+"'~" [(d !1 lhe .core ) ..... t-r thmt e~,te~ nml~th~ a crt~erffec -ed .oftlu*Act,. dram b ,+, ^r~ k ~ m~ [~t F (3 ( tl ~ [1('[11111 C~]IP+L~qLIPII4'-~ u. ~ ++ ~ (A) Cut re ......... s, ~ or c~,k. m ,~s he m%v (~9~m appropriate. 2) 'lhe l;el)eral l rad, L~nu,.. "months after t,l e ¢lIeett,'e dato of "~')*'.~+)~ t"h., ~:o~,,~u.,, .,,a (L"~ ,+ ,: +-,,~o.~=~.,+t.,,o.+ ~o. P,;,+,.t,,.- tiom ms it m.y d.em atl+l+roprmlu.] l+~.~+ M,p(-/" + D ~+R~ TJ+'~I~.I/E~'PA s+. + + +l,o, .+, +,,,lo,¢:,o o,h.+r~'+..~jMT+~+?[~,+~+'.'++"b~+ +~C+r~/l{+ +o 71;tl+ltll¢~f++I+ al(OJtC+ +o (.+ ~ +r~ ~, mun{¢allons Commies+on ere or +Jeer Jam;:+2r+ 1+ 1+P1+ FI~DI~I¢~,I+ 2lqKDE I~DXt~I+++o~" o The Fehral Trade Commission, hating mot~ed (he ~zc. 7. ( ] • se ra& r++ ~detion O +++~t+~ 0 O++bSpP~d~t'~ /TZld;~ Jt'opO tJ . C~ngr+ss 'J . . + ,~ c+r ++,as s~,etl con , t +,+el, +~++ ,c+,~pn ;n rule retahnfl to. organ.+ - , If, -' s~aIion o broadcast ad'ertwtt+9 oj '.g"~Y'" "~":"~" ~°'~'V~l~Ll,~lfi~,+-o/,.~o'+~'~l^+ Co.+,.,*+ oY+,.+., proeee ~U(orer+tw°rt+~l(la+eany,rad¢rt.l+tlah+ +d " .: ;?;')': ©on+ riled t~ ra , reslr+c erl+a¢, a~r or deee + +t,e acl~ ~t the Ft&ral ".era e C, rf, ~ ~,++n ~,th re~pect to ,~!~ m or &n~I he h&re2 e 'r o ¢+[1(trfll(~,~ac O0~]z , rachces,ln the ' t~ol~l~;. II, ul il has the a hosdy 1o ~s+tt traue ealth E+b+eatisn, and Wd]are shah $t¢.8 (o) T~e 8eer+ ary of H. ,+; . ,~. Jan at. I 1971 and tans a rep:+r o e ~o~rts~ no~ +~,¢. ,,,'~ orma l~ on IAe hea h teten Per r+ a¢~ramfl (J) ¢++rreat n] , i. . • , r. ^. ~,~Iltsll]l .. ~ ~ttch r¢cozazlz~?l(t~ttoll$.OOr" t¢~tls+~t~,+ ~ns~+lenees e~Jn.ol:ta+J and ([) °sl+~aaydeenlappO'('r+ate'~" n " ~o~. ehal~ ~n+'m a report to the (b) ~rh. beJer+, l, , J,,,,,,ae,, 1, ~l ~,l ann,+alty thereajter, t.~ngress " n ~+ +," c late ~ label ng, (BI e rr¢l~l I~rac" t~netrnm9 A t~,t e!l ct, ~ e. ~r s n and r~m9 on, and G~ such • a ~t n o s ofc,fla~ette a.he ,t 9 1 ._ ~le~¢ffmmendaliol~sjor ¢9 s a +on as + ay ecru appropraate ~R|MI~I~ pEN+~U"~Y • erso - o violates t e provisions ol this Act sh+|l S+'+C [6,~9, A ) p ,~ o cou~hc o erco[ be sub eet ~1~ ~g'~l,,+'ol l,C.t. &,,o,o l+Ittt,, ~'O,OOO

7~ tau~ INjunctION p~O¢~[.Di~G5 ri' ~L".'era d ~tr~c¢ ¢¢atr s o t~le "Lllllted Stt~Les ttro ~c. [7.~/0: . ," • t .'~..,~e s o " to pre'e t lmdrestr~[l~ • , hl~ Act o tl e ~ ~heltllOll o~ . . oY}°tl~'~ °(,d ~ tttes tit.tin,e, through tile t~v~ral Ullttc6 ~tate~ e.ttor neys in their ee~'era[ ~i~L['~cts. S~c. [S.~Xl. , ~ ,. ,,~ v. ed S atc~ or (2) [or ~hvcry te p$ckeged (l hrex o t u,~m.~,,- ~ur coxstn on be'O 6 tte tlrP;" e. ve&~el or rcr tft ~ ~ e • dlctiou of tlu' itltPrll:t I'e~'otlllP "IXlS ~[ e U te~ ~ ate* ~lm[ be • ~ tl¢ r~',tLe~ Illtl~ tettlr (i tl ' " h trot a II~ tl .~ ,~ .-.-.nblI~* i,r unl s o e ArmM ~0rces o[ t 0 st% e or OI'tFIDII~IiHI ~ t''.' I, ~e U ted Sta~e~. llltite~l ~t~ltcs located Otlt~i~i" O( tl ~Bp&~ABIIA~'/" nn ro~'iston o[ t s Act or L~le elqllicatlon thereof ~EC• [9.']f9. If . y ...... cos 16 eld inwlld, the othcr provi*ions to ~' ) ~eF~(~P' or ezrc '~'" ' ti(.h ~rovislon to or[ er ~er~o xs or f t is Act and t~w tllt cntt°zl Ot ~ °[rcumst~nces si/ai[ uot be affected thereby. [-T~I{..II NA.£ [ o N DF pzXO:q MONS AFFI~c~'[ NO I~['GUL&'[ION OF &Dr E F'TI $I "N'G ~ e~i~t~ • ~ thi~ Act v rich affect the regulation of ~zc ~0. ~[1~ r " s c cr xiltzttlIHI Shl tidvertt~l s ~all terltU!t ! , ~ J~I~, 1. }9~,t, but v se ~t~e¢ , tl~e 0 be '~gt* r ed ~ htlu !g expa,~,m~g, or other° nn ~<io o~ ~xn'~ ~tl,er Fedcrat lX~t'ttC~ hlt(l l}FIOF tO tll~ ~tc ~, ~..

] _ _L ' 2 I L~,u~ h

t] e~ • • .i¸ 2O a mas,~ve o ~ ~uT, ld ot ,:~IL~, adverfisblg empl.vlnR theme~R de~ixned go oh~ellre tii~ medwn[ veldtet agalllst cigarette ~mt,klug lind de~ g ed t~ m~ke elg.re~t¢ ~niokillg alilielllill~ to 2*'oung lleople. We cannot~ let, this hapilen. llff~i~R'i'iO~ O~' THE %VOIII) llEXCt;~SIVI~" I~- lltl l~Eliiffli~ll C&XI'~IO~'~IR¥ NOTICI~ rialto eommlttee, h v n~ I~rsL de¢idecl to stre gthen the e~u/tlonrry •O tieil+~ e e{ial-k:i~lorelld:"Ddllei':'Clgilr0tt~SIIl°kill~ "~lll~a ~ro ~ to, ~'<,ur lteald " iroeeeded (li~illlI bY ]0 ~l) 9 ~'*l~tt~) |ll ~l~llder~lif wiirili~/" lit ]elist ll~ weak ,ll~ the present I~alltlOli I1~tlc~,by I ; n,lhelnu~' 'e oreld"{'ll ii : ~¢rf~l,l'~Olgltrcll~*brilokillg Illll~ C ~ , ,, ~ . * liI I)~ gl,rotlt to %'~lilI" l~e;lltli (1 ~l ¢ stll)lill0(I .i,h~ hilld i~%,i e ,~. W l, Illflii ietI ~Ollgre~;~ lid the ~egiililtory " -," () eel r~ ~mokln~ ll4 it illiiqll~ liliblie ]eatth Iiroblen~+ " ilg~,i~le~ ,' retie I<lnokhl s d getils ~ ~ot~ol ~e ~e,av:Is,r e~ that ( ~, " ~ " "- ~ e IIL~d, t~ r~¢~I'4•I tO t~ t •'O'. . .it .t] .V =~inilker ll+ 1~, i~ul% i~r(lllS. _ to .tl ¢Olln ~i • i.,inx wollld ~]ltitI bc deqiiate olily if illr~ public e~eriflly IIl:d~r~ oI cl tim of ('il~xl'~tt~ ~{t~Ok g is e~eessk'e" Bill' Ice set e ~lieh ~i iot)'et rrve~nt~tlel lllevelofsophi~tleiltlon, the eon/mlttee s wllrniiil ~ill neee~iu'ily funetlon e.i ~l mi~leadlng iial f-t riitl!, T e da g Ir of iu i'*~ ~ n Ikhi/is rove{tied qu't=o e!~arly,~ the lg,q8 1 "~. ~.>-•%-i~ x{i,lil•l] ~ttlW~iilllli, llllfltll'llltri;illlltl'l'lIOi't~ .... ., :<,;,, +,,.,,- ,,,<.-=-+,<:, .r ....... ~'~ on '11 I.t' 8 ~ioker., o<t' will ~ 01¢e les~ thiul 10 clg~treltt7.per ( p3, have fr~ll ~.8 to 4.6 fewer yeltlI~ of llie exl~elili~c2q tliali ooPfo~llOli~llln IiOll,~m fll< er~.~; T e d~inge~ if e ,dltli ~ ,fleet of clg re te~ i~ also well e~ abli~l eel I ~'* g s s aud )hv~ioIo~ s s dis gree its to whether • ~ " • , ' " ." ~ddletion or is" o xie~l el*,liret e snoktllg s r .e )ll3~to~t,.tt~ti I . * l 3.. . -s lilt'hi t o i, i)lit tt ere "s Itgre0Inellt illat ¢lglX~itt0 ~nloKino ,1 , ~lllWitllis h'xillt whk'li oIleO ~t~xrtod bl'ellilies, tot n~lLllY silioKel'~. , , , . • . -. , , lh# wr, rd i;t,~eiie~ivi,~ ~tiilll,itr~ to lollO/~ tlle~e ~ Y inadequate to the liubli¢ ~ i~e,7~, JOIl*~ O• pAt'I•01¢~ ]31ttla~ .~.. i{&lt'r, }IOW#.I:I) ~pr C.~.','NO~'. F~x~t~ ~..Moss Rth~SEl.~ ~. LONiL D^.~llb K. l~oul'~, CHARL~ EI 00o~,

.i ¢,,, ,, / INDIVIDUAL VIEWS OF ,XIIL .M0~-S Once t. Co, ~.'~ .~-- ~ ~b~ut to n sk," i ronkete of its most severe • ~ ?'" . "~; ~ ....: , .r~, a(jr~X ,. s, a dsevenof ........ But ! ~ould ,' f r r l.~t,l IU~, ¢.'ohvagtlq•~ or* ~.d ~,dh,.,t~., e . I~ eve tl ¢,t h, Ila<~*t'.q' of t e eon e¢~ btli In ns preal I t ft~rnl v.'o I d b, ~. glum step h:wkwm'd. Since, in the absence of lel.'ldattoll • ,'... .,, , ., s e FCO ~es to bLr br*xd Rstrlt H,~ he ['~,IddTC~t~ l~.(tl(R,, t [ ~ , Ca5 n~ o C L~ r~, . t(~,,~r i~ii ~ llnd |kP FT~ I~o )H~,~,$ l0 lilcoI'])orat~ hea h "a" ' ~s eig~wette adverdshlg, dw lublic slat d~ to galtl [tore toll ~ede' rein e" a~sagc of theeonlmt teflshllk 0 ~an "x'~ • ed lot eSe a ~myfear hat theel~nrettC' indust , wot~ld ¢~.,k I v l'g a o e ,rt iuue the shackling of the FTO. ~O~n;., ,.~¢ o m I(erord~ Jan, 31. 1969, p. 11~3,) 'File committee ha~ now suceu mbt'd [o indust D"~ bland~hnlt'uts and voted to restne~ ~,}[-ag¢,rtcv ra e ~ t. ¢ c'Xtr~ ye ~. .~l e tt,~ce o his dedsk n is o y b~r' y so ened by d e commxt- tee $ [t¢¢om , ",'. 12 e o ar tts o~ d~llxl gly 1971, 111'~ brosdca'3~ " Of all ci~ r !t ¢" "dw"• i~hl° ~.lr~,~td " there i~ stnln~ evldelle¢ that, the ¢~¢¢arelt~ ~.d s rv : ; ~t~d~ ¢inlp!v )to divert t c vast sums of money tek~-s beef. ~, 'I ,, fc,: "or ~de:t~t adv¢.'tlg~ng into Innt and dtsld~y • A tn~tle publication e~.iod .x.[edI;t I)et~lSlOllS~ I~ Its Outober 19G9 ed o ~ rye "ed the advertishl~ and *romotlotl plansof the cigare~te e. vcrti~et~ ttt~d oo e t let that th~ illdtt~tg ~t~ tlboll~ LO emb:xrk on "the bi*gest switch of all till e-C' On dm ~a~is ¢,f tts u ter¥1el~'~ ~md $1nl yse~, tile puhllcati!nl let, dieted h d, "two-third'{ OI tn~ aft ~l?~l~r~ knocked o t o bee tdt'l ~ V ~0 lille ~t [ternat¢ II~t tntd ad rl~edta" Yet in th8 same artiete, .Media Decisions tvtlrned the members o[ of the i:ldtt~trv that t'L]I~ Gtwerni;i,~at holds a ~word ~f Dan/holes aver t a r e s n ¢ ~.~ e ex e ~ o ,,f tile h( dt]l "*l'tlrldng tO irill~ ILCt]i;lY ~n~*lrlt:l~:llrlY t]le co:' n "tree's I~ll wldr!l wtlttlt[ :{o che klxnd~ of the ~'1"O. tn)w ti/re;xtot;, Io re rove |/lilt ~wurd. Since Jan~ta,"v 31. ] h:tx'e boen Im record its llromi;m~ to fi~iLusuer rgtller "h.;ll 'll~xr :t bl I wilh sin'[ it p:'ox';~i0n u~ pass Lh~ ~eltat~. I firfl x ¢ redeem t.l,at pledge. I fee'~ ¢6mpoIled 1o (io so. bec~luge no I e.x'; is at *take than the heMth of t N e's 70 IiLlhm slu¢ker~ n m ilion~ of I)Otenti~tl ~nlokcrs, s ookon/em(,'t ~tthot'ne, rnly -~ ¢lctm~'u~l°d'~'~dtv!tm~t~ the clg re e. The Ptdllh' ]IPahll $~t~'le¢ rellr, rt~ caug3l'tur'g th3 effoct~ Of smokhl~ on h.nn:m hfe lXl~¢l health h~vq b3~n om IIb'l~ tl!/t~ irteraa~ - ingly onlinou¢. "~Yho. among us, is n~t [amihar with th3 hrs,, of th~,~ teport.~. , . the ~ "geon Gaaer~ 's ~e )t r on Snloktt~g alld ~[e~lt]l W I ch cutue out IIX ~t~, . "['nlS ~f~ e I~r~ tithe tte Fed¢l t ~OvefllnlCtX~, td ~:onl~ OttL vig.r sy tlgaillSt ~ IInl~°lnd ha.bit~---one I a~ had bcc~m¢ dee y ugrakled in the [ahrlo Of our lives by pral:gk'¢ arid by the ~koor force o[ advertising .

I l- i *~ll s,L 70" erich igllei" le~lh r ~ t ~,n ilol(,;mokel~; they ha%'o 7 l>0r<e '-' 0= r.,0 .,..,n ' SO0-levee ~ cr de,m~ rate !.?in urlittTillti> lli/IJ.~'l"~ll~ llelii~,l ~,lid l~ ].O00-110r~cllt lillilef ~le~rl rlltv ~t,,~* @'ltlleer' " I ll~x'e had it ro- I th " eoilsltlerl!tl tlllt i'~l°r sh°ill( I , o "tl__li l's--bl~die+ c~I'cDI [lllk~llorO iO dllfiliicI'~td n a~ahtleldro~i clare es es Iik~ a soft bin( i I ller~ ~ " e Nittlo's smoker~ bUl I;001% life welit blink to I trnliil It it flill"~ R%~il%' ,1111111, "e~l ~v- lliO I%'~rl/l~l I'11111~ I OV could bo $ lot 011 g ~ 1 ¢~, . srI K ~ Itll(i he~ilth rel)ori-~ lia~'e ~:ome on ~lb>eq • ~" let o onk" eonf'irn s at sn ok ixg ~tro oer. ~ll¢'h ~ I • n • . "n i~ no~>i~ ,~tter to ~e ke hghtls'. "] lie) lilt"° l)l'ilillltitcd' 1 ~+ lllllgh ~lOrO ~ %'e t~',!'.', whilt hillllIOns to th# n/l%ll ol -ii-om in %~'!! fi okf$ Cllilr~ 0e;. i , .+ ]?Ol. ill.fill (.e, we kl o - totlity lot only that man s life is ihorll~no~ bill We KIIOI% J%, BOll" r~tlt:!i, ~ h~ll,ly Irflokor )t eu ~stlor t O~[llix b~" tsn tt.h a~l)'ear~ 'rhisls riot • ~ nsloitificallI a~Otill~ of iline I/.lieI~ VOu I:f~n~hler that thO avera-~ fe ex e ~l cy o~l y ~ 70 )-~,lrs. 11 deed, ~e h,l•-e II ~, [ , , iO a el i~r[I; I ill+ ~1{ t ~ g~'llll~ Inllde, been war{~ed bv lil<e it,it, .,. - 1-h co "ol of the coin.• in 4~x[elIQITI~ II/d ONI)CCL,XlI 2 ~ ;-, ~ ._ dull tO lnunicbb:o dl~;e:16t~8 $1.e beiilg ~lll)ed OUl, b5 [o~.es We klio~v to~ ay t i,~ ol~e-thlr~l ot t~ll deaths among ~en • e~ggOtlil~5 o59--i11i everv':rt' eoflife--a~exee~s ¢,l. : ,, ! • ~ cltri"~'[i " "ere otfilrtqg r- death~l:.ehl~o,.h!lo!,~t~c, . ei, "e esm I ge h~ve ~llt~ $11~o Ill. %~ e knoll, tills, t~l~lt ~. . elf er " e -s it it l~rafaiIIld effect llll %Vf'!:tl~ll" %~tllltl*tr~% to ' • lVI]ll/~l~ ~'~l*~ ~ ItllehOW IiIlllll*lle [o tilt3 ii y~tll'd~ of elglll'~Iteg the ileal" evilleilce h[~ sl wil that ~l'Oll/PI zllnokel~ have mark- e~ h ~her dei , es ,'Olllell ~l'ho do ll.t siiaoke, eOl~ ~- , ~ %l,Olncn i lios8 nllrlrtl ) ye 0 t o 14 deal ~ ~G ", - c esmoklng be ~s'eell 3~ o9 i~ l~ ,ltetl ~t,l,ll ( ~ i,~arette s okel~ OG "e ~or e~ hiisl ¢ t,ist I~,l[e ,~, , h~T-eheil higher ~leiltll rilte from corllllltr) he,lrt ill>e,i,e than o t, loke ~ 0 " e estr . ~o " her e.~" tell tl~ tinct 11 ill" " .... " ~ !,~ifit.a~t r ~k f c r the dex+elo l- ID ok g ~ .lictll,il'i) I1''~ . . : , ~ h~lxe hi-h b ood- lie t (t" t S Ih>~:l~0 ~nr~k~r> ~l,lo .lifo t~ e tl~ r<k )los i.~ itlld "I~ ~rllnI eiln~e,terol hiti~ n 45 o 54 his filtitl hel~rl illlllt'k It4 il*lnlltllok~t'~" Al~IOll~ nl~ * l~k .... ~ ill.r{ thorn tl Fee tl I e~ a ° °'~l~lll°ker~' q here" 1 e~-illetlee iloxl" llltil~ cig~lre~te Sl~iOkllll tIr°nlOte~ h~rdeninl o.f. tile it ' erie~ - I " ~i • ~11 of theJe ~lT~,~,,lttler2~:l~ be wiped out by th¢ , . - , . ¢~m e o× ~d ~ of e, .- ~ . ~,.. • tl_ I ~ re e s g x~'=l~ ¢o~dered )lie nxo:~t I In 19G4 (I a ~c,sof~'hroale r e 1~lgtlleUn ed "--old it, f O~1 ~ I %'.~onlli CLIr reIll r2 Illl L:; ~0 Itl'i:ingt~t" rl~k } ~. I , s Iol~ CO~S rlero:i the lost l~.ngl llg¢ oil r~tte 5lnO~'ll~ -¢

] 2 ou-'¢ ~ ....... -.~-. I era1 ly$¢ , c~,~, re ¢ ~, llo, ']' se relatlo shq~ betu~ell. ~' oct T clink be wecl~ the ~n¢er aslo'g bec,' ,,n ,,¢c%'t~srb~ ore the 964 Surgeo,, General~ re ~r~. ~e~ v co fl "ms tl ~ reh~tmns p b it no~ inervotung~e,r~l~o~°~l, ~- .~ SiOlllf'lcal~ factor m ~lm "ndicates t s ~,. 1. " ' °ld is ~ssoc ed %v th t on of c eer of e lar)n~ nl ' oa~ T e ~test o S.,r,-,,-o '°". o,.olo .o-, a I o e klc," th,.k dn~.. , e ~ ~ a the Now I c:.mm 1,!uk .) fll~tted 3 sc re ye~r~ ~A ros ec~o[~uccumb~ ~ be[°~eg~'~ ~. fi d au,'co firme~ bappeaso Y~:~ !'a°'l'c''~"°x~'ldevclo w~gven h~eo~. o smoker~ do ot t ke i~t~ aocount s ~lto.l What these mi~oke~ do not a" ~isea~es their b " ~,. " " ' " " Ac~rdmg ~avdc o . II.ess mgd° I the moTelrll~bo,h etctt, ~,~ ~ ,r~trl1~ "k b~d, pol o ule,'rs .l~d >,n .~}us, th~>r~[~,im~ 91;9 reve ds theft ne fi,'d'"g, reL °r'e" '°[,,t,l,~fi,,,, di,e,,,, o~ th° n'° 'h d'"n snoker~h~vemm~n°nt bo ~noke ~, d Imve poor oral . ion e ~ c Ilkel) tt a.. "o that smok g Icntds |.~g . .. ,' en some ¢~dent gvt~. [here 1~ 0% ~t~ Ihe h~ ~t teoth 0~1¢ol t en~s~tr g ~a~ e tso the-~mokhg~ndlle~dth • , t~ • ~ t'l tl ~%'e Oft It~ healLh o~ 0'"~r~"%% ,. cliideL Bable~ ourl] t° t'l° .~xthetorn~ a-/eraSe, - ' ") ~,I ha 'el ;.d to spolltaneo~l~ a - smok g s ) brlll and ¢o.mudde~orls 'ead ko a it ~" o1 .death ~ d • £ eso ~,mok g r~ eo ho~et ~,~ho 'lhe"m°kel~ ser "~ e ther~ ~s a lhen, "t were, n:~ y o[ d~e m Y , . , ~,~ ontl t.h: t'~, l~ I . . ¢,tvllt~ L) Ca" 'uo g ¢,~ ~l " . ale re "e -~1 ¢- ]~) . - ec s of 'g re to ~ ok~ ~. es~a dd¢ tl~.hdeed, sll ~: • b ' ottrly eltou~h, ,ll~ t ' " e ihvscma, Call imloked lit aU,

+ • :i • i i : i--J • ~.++ 4j+,,+.," ~ROAD~A~T AD'FERT|~]?¢O ~eedot~ 6 of I~',~. 6~:!3, ~ r011ort~d b)' the intll'or[ty of the com- .mhtee ",lollJd fiat]¢ i)rr~blbi~ el +~rettc ~drc~ti~]llg by tv]cvi~fm or radl. begltudn~. Oh'dalmtLry 1, ~1. On i~ flwe tlmt s~ed~,n rell~ets tlds vh!w of tim cominltt~c, nnd T woldd ~I~tlttle (~I~It ot ¢i mlt ,~c[t~" o[ th~ .q~zl,tte; Thltt ~ ~ not ~n the pllbh~ itlter~t ally lon~cr thtlt ¢i~:lrotte.~ }I~ advcrt~ oil t~!c Idr= ',v~ty~, ~. ine(]~llt~ t~l~kt t~ uldql~ei rcaeh~ [rite every hon~ho~d in the /an([, and ~ ml'tiel;larl'¢ viewed by tL~ yolln~. Of a eonllne~ld:ll,l~ and ~t~ltc~tthullike effol't Of the ¢~gtlrette h/dxtstry + o achl¢¢¢ ~elf-re~,h ~o +. [ "l ciple ~hle ~ a n eo~ fidettt i~ in the - bc/~t A morle,ul t~dithm mx~ i~ t o I)e prefer red h2.' re~poaslb]o t egi~lat o~ ~radiI, ,°1 Iv. ~" ere t ~ ttb c i .cre~t r~lrcs r~tridll~or even ¢o ~xdeted f ~r ir~'et', ble t~, c~lt-oltr+~gc sd{-re~ ti~tton tt m~ the ~roadt~x itp dlt'.t Ic.n Iff ~1 IeglsI~tive ball } c~lrtrlot refndn (r~,m ~'~,t~'itt~ lily iro[otmd obiccti~n to tile lzl~imter in ~vldeh ~¢¢t~m~ 6 lla~ been cvt,lved, or to reIratu from in~i~lln~ throb its bllsle oil cetlvc i~ dtlildy to ~ecominodat~ the a~erted ~¢otlorntc inelntveniclue ~o ~h¢ bl'.;~dcll~t~lg il~du~try al~d to ~rovide to broad- e~q~ttel~ Iin o i )l,rt~nlity Ic, ~'~d~ .add]Ii~ll+ll re'.'er~ll~ ~t lbq ex I~11~0 of the public he:dth For that l ea~oIL I dt~e~~. it e~ciiti;,[ tlh/~ Lhe ftdl ba¢1~ground be K~to~l t ( t O (J ,~ 0 s tttk~ t b'," tllo t~'o }rldIt~ r~C~ eoltcetzzed ~o ~uff " t'e ~'e:doed, ~i~ Jd%" .2. 19G9, the (•otl~ltmcr ~id>eor~ii~it tee o~ tile Sen~u,, Corn- re|tier o1~ Ctmuu~rt~. 0f which I aln ~rlvi[~gc~ to be ehalrm~ul, he~ott ]ahollug Although thoso hcarillg* were ieelmicaliy to ( on~ider I[~ 65~3, tlle HOttS(t-lt ~t~:+t+d ~tltlqtldt;tO/¢t~ tO the' '~'iL'tl/'~+t {i+ Ad v<,r t i~i++g ~nd |+a }J~,]l ii~ Act of 1965, ~o reg~trdcd questions of advcrbis~n~ i~,~ ]mrtm~olmt We htxd l)~'~or~, tl~ alk ItllliOttll{~('t~ proposal of tile ~ +ttloll~x] Assoch~ti~n of ~roadet~sters f~l+ I~ 6-xx'~tr ])[Itt~t'ottt of ¢ig~xretto Le[ev~inlX ;XIIC[ radio 8d~erlls~?v, ill ir<lg,/'e*s~'ve stY' ~ I}ult colltl'm iJt~lpd tbt, iro]ol/gill~ of t|mt t~dvt~ti~hlg utttl[ S* ~t~,:ld)er l 1OTa 'I'ht~ getlertd dan h~td beon eVO ~+'od b~,,• o ,r . m t, ~ tt t 1 .o tLv. in• r¢$ )t)Lt~ tO LXlX• tt~)IIO~IlI4'C'+ met b3" ~[0 ~t :end (o*~ lilt t CL Is ~]tt ~II :~'¢t O ~ b g Y v. 9~9 ~.)rn os Jig' ~l+ ;~d l~ini~tr~xxive batx on txlI ¢ig~u'eite itd'.'erti~itlg 01~ t~.lc~i*ton luld riddle, i. the {,v¢,ltt theft 1,~ mtt~ive industry self-regtd~ tlon to th~ $alttt' e,d r.utd not be tt+t~itwed At tire July 2~ }le+ieiu~, I}tl+ ¢'i~art'Ite /Iulutd~cttlr~'r~ of file coiu~tr~ t}u'oilgh i~lelr ('ltO~¢ll hi)okt ~¢nkall iil{(dhl~t'd the ¢ol31tlllttee th~t-- ~ne}l eoIIi ~:ulI i~ prcpart, d ~o t~gree to di~conthxue txlt advcrti~hl- o~ ci~'arette~ ott televi.itql mid radio in ~;c tcmbtT o ¢ . . [~70 ~vheh the ma or ¢xt~.tuxg ¢olttetic~utt[ txrr0tlgcn~etxt~, wd/

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