Tobacco Documents Online

**. otu~ I.°".t~J~ " 7 .,,-,.. 91~n' Coxrulr.~s { [C0~I~(ITTEE PRINT] Ca!6 : r SENATE ~ ll~roaT No-- f • ~ ,, . ° PUBLIC IL~:ALTH C GAP~Eq TE SMOKING ACT OF 1060 ................... ~Ordored to bt llt,nt~d '~i'. ~AONtlSON- ~rom |Zie ~oZIllnltIC@ Of) Commerce: submitted the following REPOR'P together with INDIVIDUAL VIEWS [Tel aeeoznpany }[ .R. 6543] The Conmdtw,. qm Cnmmcrcc, tn width wa~ referred the biII iI].I~ IJ~J) tO 4".XtVlI{1 %IDIIC he,dth ~r0tet'tlOiI w~th ri.~.]ee[ to ,ei~ar¢.tt¢ $1II¢*k]tl,~.~nd fl*L'oI],t'r Itlrp,*qe& hlI'¢ ~gco sd,red esane, r, orts h,v~,rably ~i,cr~',,:~ ~ill] llllwIIdlllt*lil~t al~d rc¢'o an c ds ~ e b [$$ [In]onda2tJ all* 011tL~, ~URPO~E A~ ~UMMA~y OF TII]~ BILL The purpose I,f thi~ bill i~ tu Orovide ~d~'~uale w,lr aiug to tim I)ublic Of the' htlz~lrd~. ,~ll i,~ilr tq [~, :~lilok]nr~e. t ]lroH,%l~ ,~;[r¢'IPqh~'IR'(~ t'tttl li¢~ iRr labt,hng ¢, a[ielgareuo ,a,'k~l~v> nl!d I~ *r~dnblt Mt('r Jammry I 97 aI]l It'IVVI~I It am] zadm ]lrua¢[va~t[n, of ci 'arcltt 'tdvcrti~ertlenls Ill SlllUlm~r~'. tile bi][. u~ relmrted b)" t}le V0Illltlit[~-- 1..M,Ikcs it II1Lhtwfn] I0 a(lverti~ cig~i]ettes b2." television or i'ad~o I~r4mdt.~l.tillg Oll lit ~ftt'r JlllllllH'y 1071 $* (']l~tllge~ [i,~, lilai,tla[~,l~¢ Ivo:'dill~ (*1~ t]~ai'ell{~ ~:tl,gtlgo~; l'r~m '~(~,lutmn: Clg.rcl~o Slm,ki w.' 3.I~3" Be Ilaz,~rd.us tn Your Health" to "W~ul m~: Ex('es~il'e Cigarette ~nl~ki g Is D~,lger~u~ to Your llealhh": 3. Pr,,ldbils.. I~e,dth-relat~d. re'~tllatiml~, or. )rohibltlott or ci,.arette.. I~lV@f|l~Ulg ~.$" UIIy b zl q3 or ]ogtl l/ hot o';

i J,#*.* 2 Prov de~ that the su~ lendFtn of the Federal Trade Cotri-- trip,ion's iro m~ed Irttd~ Fe~tdatlolt rule relalln~ to cigarette ic]- *.,~rt g ~*, • .i h,ld I~ell pre~-iOll~ly mmotmced by the Com- rai~:sion shall r nthule iu effect fur 19 months after t ~oadct~st r.dverti~hlg id dgarett('~ hits reased, In addition it [ rovldes [h*lt if t]te CDmltll,~lOtl t]luI'Pttfll'r de.qre~ to renew or to initiate t.l/y trade I,CerH[IllU 11 frolic re]llting to tie t~dvertlslng of clgarette~, II t a otafy C.ngr~,s~ nnd mehld~ a full st~tetnent of the ret~otl~ utlderIvitLg ~ll('}l }fo]lO~lX]~ ttFtd S, (~onthitme~ tile reql reluent that tile Fecleral Trade Com- mission and the Depnru ent~ of ]lealfll Eduoltion ~nd Welfare report, ~ a y to Cmlgreb~ om~ time health eOllSequetrees of smoking and dgarette advertising and hlbeliag practices. I~ACKGI~OUND AND NECE,e, gITY OF ¢0SGF*EF, SIONAL ACTIO.~ The Federal Ci-arctte Labeli Ig m~d Advertising Act (Ptlbli¢ Law $9-92) w L~ ear e~on July ~7, 1965 hid made effective oil .Tantt~r:¢ l, 1909. s n m rv t ~lt get re( olred OilC]l ci.oarette package to bc~r tile warnhlg "Cnl~tlon: Cig re e S ok ~ May Be tlazt~rdous to Your Heahh" amd barred mltl[ Jtdv 1. 19~9, arty Federal, State or local authority [rum relllnrlng any "8tatemep.t relating to smoking aFtd ~C eg re e tdvertl~lll~J~ , ~, ]11 r~, ,oi]ll[lt, ltdilt~ flip Jill m s OFt O the labchn, reqlllrertleRt t]~ls comrotttee concurred 111 tlme ltldgmetlt of the .%ur~;eOll Gelloral s A " sotb" C ~ vt, tin Smoking and Health delivered 6n J~maury 11, 904 - i ~, re i ~ ok g s a hea~th h0~zard of sllfflct~IIL lmtl Ice ti t,~ . U t~d ~ es o w t rant a ~ iro trls[~ roltledl;d IllAL )gl. After ex e ~ ve e " gs he .onullittee conchlded *'whde there ~*tl tl e ~tlbStt~lltia[ nunlber of individual diy.idtms--the eom- rnlttee received tu~tinlotlv freml 39 of ~lleln--wlto do IlOt believe that it ha~ been Ion o str ted seielltilically that smoking causes lung cancer or ~ t ,r di4o~ ~t':; 1 rlI " Will rtledicld or scientific body under ak g svs , . roy ew of tile evldeuee has reP.ehed con- e USIOLIS Op )osI,d |o tlio~e Of the Surgeou General ~ Con~rtntt~e . . In ~-oeOmlllendilxg It statutory bttr Itt.°ltlll~t tl~tlndfltor3" wtxrt~lllg~ Ill ~igarette ttdverti~ing, the committee ~tated: Conslderhtg the combined inq)aet of vO]UlmttXl~*" ]]nlll tx~i~l~5 6n ad "err s g or t e Cigarette Adxertising Code, tile extmslve ~tl k ~ e c~ t) ('gl~lp~ll~-tU~ 130W Itlder V;lV~ Itnd tilt" ¢ n slQ" w~rln:lg el the mck;tge winch wtll ~e re- qtdred tl/ttlt, r th( irtlvi~itm~ of tld~ bill it ~t't~ the comnnttee s i1 3tt] [iI S g L~ IO ~I ~rlllllg ira] cigarette adtIeZI~ising s o b, ' , e g lm sh(,~ing that the~e vigorou$~ but e~st r~t~t e,~tel ~ Itlve IlotadofJUll PYflel~t e b tO th(* )otelltia] hazard [ro[ll ~Rladkill~, To a d Con-l'e:,~ in udghlg tile effectiveness of ~he legMation, the [~WllO'i e ~t*r m imaire r b' e~c'earyof][feahh Edtlea- tion a d We ure "eozu.erning a eurr}qmt itdorllllttiolt tnl time heajth ¢o ~*eq e .us ff smk ng and b ~u(.a rectmm~end~tums for legis[~ tl0n ~s he I y deem appr( prlate" it :~ddxtmn, tile Federal.£r*~e Com- ~d'ksio;I was directed to tral~llllt IlIIlllla] reports cotleerlung (a~ Tile _ . - .-

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4 "L Tle -irl g a r e t ret 'e b" e Federal Ci_"arette Labe g Ave ]~ ng A,-), ,~[mu[d Lie ~trengthened. q'iu~ Deimrt- mc ~ %-oltl I s i IF1. e WoFdilig rcOttlllmCqlded last year by the • Fe er Tr e C ~. or a suitable )nri~ihra~c of t~le wor(IiIl~.I Idg T ,~ v r le~ ,~}K L e fe ~-~ [ ~ )Ill ,~d 31¢)t Oll]y oD [ho ,¢] arett~ 9at'k,lge'but on cigareLl~ ven(Lilig FLltkPIIItLe~ BiLd l[l ~][ ~+~'er t~sern¢ n t s "3 Ievel, of 'l r' a e ) ne jn clgtwette ~nmke sho~lhl be )ub- she O , ~Lre te ctCkaTe~ on ¢l~;Ir0tt~ V~lldlii~ {]IIlI:]LIIIC~. ~i]{ 111 all advertiserneiltS, ;~uti.,rlzllthtn i, ago llee~ e( to make it, I)O~lb e to :ldd o Itr ]mrinfllL l,;:ezlts t~l lins il~.Iiil~, "4. AIiproprlatiIl) ¢ s II)al~ be matle to the Federa Ti l(le Cornmis* ~iort 1o c e C'¢ t nt~.~on to teat all cigarette bri~lld8 oil a qllar- ter]v btU~lS for 'tier tLlid IlleOtiile tried 0tilel" htlrl)lfll] llgelltzg 3II cigaretLo 4~mO~e,at O April 25 19G9 thl, Soe~,tnry of IIeahh, Education. and "gl elf* re =hi I ted a t~'9esel ti'eso hi~De)artmetltandofthctoba¢co' industry were dcvol~piil~ a eOOlit'~ltlve research progranl on the problems o[ tobacco and health. The becret ar2¢ St lit ~£1 that-- 1 be ieve ttm dustrv ~llld Gnveramenl workiilg together offers great prolfli t' o~* t{1iit~ the answer',; we need. J am confldelt our oint effort will x-i~ d a cooleratk'o sx~eareh pro~ranl which :~tI.ol1~212." ])roalotes the pll~hc tlltore~L The con m ee rcg~r(Is t}li~ a~ u needed forward step and wllf ~Ollt~tlttt to be imerosled ia its further dove opment. ~[)~K~.L TRA~ COMMIS~]O~ R~pORTS The Feder~ Tr*~de Cotn~nlsslon hasalso mude three anmlal reports ur~u I o he req tire cuts of sl,etlaa .5(I])2 o[ the Fetlera] Cigllrette ~tbeling and Adl+c'rti*ithg Act,. "J'l~e [o[Iowing are ~iguiflcan~ excerpts" [rom each of tln,~o re i~rts: }'tom the 1967 F'I ~' ret)orl: Tlltrg • .*. r Y o ¢V tltIl¢'e thl~t the %%l;tll~ll~ Stl~[erfi81~l. o ¢ ~areite i:;eka:'es has I a iv significant effect. (P. 4.) ¢xs g r~rs intl the ex '~-,ng lO¢3-1)nlllmete.r leu~th iiil ul*ll b g,~ }i~*~ ~X rll*iillig c'igarettes also eX Ioso tile '~noker ogre er linloillll~ O[ t:tl ~*iid ullelitine, xnllkilig th¢ll If) elitlilv e z l~'tl sI • * p.~ . Beeau-o ¢.i..arette snl(ikl i~ i~ s~ ~trongly hid)it formula. s I<e • lit it iI~iidk" iilr~ed • oliary ~tal~ntelXl Will have IltlV effe.t ¢)n i'(lliltnle~ ¢~lirette sniokI'l~¢, ]+of the ilfform~t'h.i (J cigarette ~tlvi)cers, LLL¢ ~O]II3DL¢'I()II It%O~ packages il d "ll cigarette l "¢r "<e e iv; and other llleii=Ittre~ t at "*lill prom it 'ig~ c ¢ nliulufl~cturers to develop ]e~s ~agard~tis elgar~ttes, ~%.[~o. the Ci)I]lllll~it~ll believes thnt the i .@ • .....: . ..

! o.tlr io,J.t. ,5 tC, lii~mln] r~pOl~lloll or lira warilb)~ .~l:lt cnlcnt in Ill[ elgtiret t ¢' 8~l',-erllseill~lll~; tllld nil IhG ...knge ',li!l sor/'e a~ II eOBStali~ ¢era nder t, Ihc lea t i hllzlil't sl BIR] IH~Lh~r believes Lh~t the warnltLg stateiue.t ~houM be ~trengdlened. (P. b.) ~11 oBr ~[~¢~Ct)' I(~ It~l~.lltitl~ IL~tlL~I~ t'3 ol'creO[ll~ their" inl d - a~ e .r ei~ reties. (P. b.) target for t ,levi+ed elg.retle t~dx'vr ti~ing. (P. 13. Jt Iomld in 19~4 such advertising to colltMn Iwo ~rlnelpM ele hen s--a put tawal td Ilia d e+ir,t b~ih v of t'igiLret t e sm.ki[tg ~1 d ii~siir it T[ '¢~; O~ the relative ~i~t~*" ~I sm~kil/g. C~Illll~ rL~oll o[ flip Ctil.ft, llt ~dlol-(~ill~ %~iLIi ih~ ~ldver(~i[l~ revlcwed Ill 1Dfi4 ill cou mu'I~.]l wilh Ilia Cimlnd~slozl's Ir~tde ~e~,dution rule }rm.eedlu.~ .~ho~'s thnt there ll~ts beeil no signi~cgo~ ¢hiulge iu the bLLSh' ~lpl,e:d~ made..Advcr~i~in~ eon!im~e~ to p e c y e } Oallt t.zurds. 1 p4. 14 ullt] I~. • * + clgltrcttt, udverdsetuenlt, luridly ig~?re the hc~llth' h~rd$ i~s~-d b~. ~;mok Ig. ~.lR}tlle~- ii,~ ~eet of ct~tlrctLC smok- ing a s I ~o g t,re , all~ luls viial hll dicatlOll~ in lermso[ health h~xz;~rd, i~ lilt' ~[~et l[lltl elgare~t~ smoking is strongly be, bit f0rmiLIl~. P, 23.) tllel ~ a 'c I r +II Igat .n ~f the+ cl,.-0r~tte code, theig themes and biigic itb I;It'l r,,mMn unchanged. Cig,wette ~dverti~hl" eonthmes to pr,mlnt e the idea th~tl~ cigarette smoking is blltl~l pl~:asurablt' e.ild harmless. (P. ~6.) )'rum Ihe 1965 F'l'C report: "l~]ti~ mecms t}litt, Oil dle tlt'eiiige, eac}l U.$. ~n~lablhlIll vewed 66.75 tc ~x'i~ed clgarett~ eomauerei~ls in 1 month. Durbl~ J~mli+lry 19~.~ " + * ~xpo~ure r~xtes of 60.85 per teeiuxger aud 44.5 ler child, as o) ~o~ed t~ GG.75 per m- htdoilatll. It wt~uld ~eem that tll~ teenage r~te is not ~pllre- ¢ittbly I~lwer thun ~he hdl,~bh~nt r~lte alld that the rilte aria ge ire sow only whe;irom)~@ed to • very high llduit riite. ( crllhdv Ilia ex ~ e "ate allioilg children is zlo~ Iowl air ~ltte'soIse (~l. lO i~ildll.) 11~¢ 0F ~ " (. '~ -¢+ CC' II eli } s b " ~L*mi~er~ i~[ Ilia C glll'e Ic I I [ I~ rv ~* •, i r I~,~ tll~ ills llll) ~[ ~IIIBt~B~IOB tlir~ e~ e )" ehl 1 fluid and dr ng ehaln~ arul to hlllt a Publil" lleallh bvi'v~ee ctll~ ~t~igll to lubllelze the ~ct thai~ t, rg¢ nunlb~rs t~[ doctur~ lave g~v~n up cigarett~~. (P. ~4.) ~rom the 1909 l~l'C reigort: ~'h e ~1 I)" t>¢ d towlird fe~t'cr ¢xllosilr~-~ to tele¢tsM ¢i~aretle cl,/llrllerei.ll~ i~ ap ll*~tld~d~ ~xliof~lr~+ r~.~¢6 gOlltll~ c, . , 1 , ) Io be e,xtremel) b~gb. f] * 1..) ill g qlertd, eltrr¢lll cigtirette ~uIvt, rtlsh~g le~wes tbe im- plx~slou tl.a. elp=u'ct I e smukhlg i~ a heiddly activity mid one whose ri~k, to the cxteut itutl it .t'xiM$ ctln be reduced through the pres,.nee of t~ filter. (P.260. L"

L ] , 0 wrC ~ECOMM£ND&~-'I 0 :¢~ P I~ 0 ~l'C ~ ~ (1)~ O tile Fe(IOI*I I CIr~llr('t{C" L~.b('hl1~ 11,11~ A( vet ~ g A 't , Fed ,r~L I n~ Ir C(~m~ L~- on made ti~c follo~Jng ; T~OOI~i111 e; t t hll ~¢ Ill~ LO the ~,o;l~I?~ III It~ 19~lJ I ~l)Or [. (l) Ih,])L,~ling the Erda'rid Cig~ret~e L~b~hng ~nd Ad- ' . . ~) |(e l r;nff the f~]l~wlll~ "arhul~ to be melu(le I e 31 it~{d l)rorttlllezltl~/ o11 ~2~g~Fe~-te l)~¢kt~ges tXlld I[~ ¢.11 ¢lgafolLC* 'g,V~r in~: Ci~ ret e sm'~l~hlg is dtx ~.~rou~ t9 h~lth tul.d 3) |l'( ~rhlg t s t,t~t.llL seLtmg ft~rtl~ th~ tar autl ninon, the tittlitl,llt ol e~lch Clgitrt, tte olx t,I;~ [}ltt:lglt~-~ tXll~ I[I ill[ ¢ ~xix't e tl¢}vt, rti~lltg; *~ . . . • ~Bllr¢ 3", d retlttl I g f ,t'lgiOll iXlIG [IV.IL0 DTO,X..Ctt ~.. * ~rL f I,ir Imbli¢ ~orvic~ respotl*ibilltk'z, Lo devo~ (5) re s i t ppr ~ r ions ~ tl~e Do i.~rtment o{ • t. 1,~, E c ,U~um m ~'e ~re for ethte~tlou o{ t, he p,,b!it~ a"iLl 2 . O1~1.~ IL~i { t~t:~Ar~$o srtoK- (e~ ~t'ctall) ~{iXlltg I)L~qlle) ~ t. n~ O t'lJ) A ~ h g ~ t~ts f r re~e re i u/tier tire dlrect;on p[ tile X t~tiCnltil [ ii~tttttte, o~ IIe~hh secktng the d¢~ elopment~ • of a rlgltrette ntlt httz,trtlOlt~ tO heahk+ t "' O~irnh/n DixOn ih.e~ tier agrcc with recori~mcndatlnn "CIOAR~'i~E AD~,'~EiTISI~:G 0~ R~.I)II:} A~D ~*l:blJVtSlO>;-~¢C &~'~qONS , ]?O ,r% C0t~mtllli~'ilt~o ~ Cf)l~t~is$ioll SUso+ gO t'z~lll~¢'lll Itd','t'i'li:¢ili~ ~;ttlll~l . .~ - .% - . -. . --i , e ~ the F .tier C g re ~ 1,~bel ng tu~d Adveru~g Ae~ ~f 19965) ~sger t tl t,t ilorm[~l t,~e of this i,rodue~ c~ul be ~1 hazard tmtl~r ¢~L~tmg ta,~ to t~on~gl~u Lt~ ~V2.Uv~.

• i .i '-or • * , , • to tlm |m~dth of Inlllton~ elf )er~ous, rlhe adveril~cmold.~ i1| ~U('~Oll t'hI&lIly d'Oglltlte the u~e o~ ~ part~ml]ixi" ei~lr*!ttc J~tCa~l~'*'e ntld el~[~vtl~h,. [lldeed (llev iolderstlllllhlbly hllv(~ I~o othpr put m~r. WI' bl'lh, ve tiller u~hLd~m uhleh ire~eat~ of t}m otlwr ~ide of Ihi~ catlttorcr~Jal i~ae of nlbllc J~almr- ~allee--th~t h()~ever, enj~vable, such ~mokiug nlay b0 hazard ~o dm ~m~ker s } e hl. lift ~(~ ~ejDtenl~el" I~, IOC~ Foc'lllOr~M/dffl~l o d~l~On ~l~fl order re- affirming thl- rulihg, die ('.mmui.~ion stre~ed that, file ~ :e¢iEcs of the [a] r $wss d0etritLe ~l(]e, Ihc )ubl~e iiiter(,~. ~;t ~ tllhll"d o~ the C 0IIi [l~u ll]ca- tioll~ Acl "l~u'al~ uoddng if it dt~e~ tlo¢ ineh~de ~the respollvlbilky" on the tort of 1110::0 WIle, IIr(~:llIctls~. el~alett~ loI~llnoreitt]~ to ~dt.'[se 1, ~elr l~lld 01tceg thltt ~lllO {LII~ ealt be httrtl~r~d to he~dth. The Cat~llvis~b~d~ Im4lion ~'~s s~l~hlbwd by fl~e U.$. Ooarl of A)lll.ixls for the, Di*trict el C~Iumbia Circuit (l}an.t,a] v. Federal Com~,tn toI ons C'6rami-~ion, 405 F. 2d 10S2, 196S). IP w court te d tha~ the (2ig~rctte I.*d~eling Ae~ did Ilot ilrechlfle the Coalmis~ioll's ~'(I]LIIg; tJl~l[ "~h tl ~11~1]¢' hcidI]l tllelt~llrO Itddre~ed to ix uni~llle ihlll~er ~.O~]tet(tte~l ('~ b'," Of[tchxl IIId ¢IOll~re~ O It~l /t~ On~'~ the ruti~g w s o pro wr imllh'mt'ht~ion ~f the pub!it interest, stenth~rd of the C0m- ~IISI~c~t](III~ Act; ~tll( time t 1~" fU ttg (I II IlO~ orient] t le ]~l~t ~lll~d- InettL. Tile ~ullreme Coltr t deified the II0tltlons [or certiorari on Oqtober 18, 1969. As a re-~ltI/ of tld~ riding bred<least statiotls whieh c~rry cigixretie ¢Ol~llt~er(it~t,, Ixro ftlSD L)rd~e;Ithlg to n SI~-JI[~ClItlI, de,re on n "¢[rtutdly dulb' basis (in('huling the hirers o[ nh~Xltnum listening), ~mtieigarette nlessa~a~ Orel~:lre~/by lh0 varimt~i'~tere~ml/l~;dt h orgaldz~tlons. [~co. e.g.,, .VBL'.TV nd6~_ I G FUC 2d. 95:; ( 1OdO).] ~lll~C I~ltl IF~ ]t~ IX ~ )licuthm of th0 ~;1~1'11~$ (hlelrl ~e te~ elgarette ach'erd.h~g the F(~O. ¢,~ i:cbrmwt" 6, 19~9. i~stlcd a ¢lOlt('¢ o[ pro m~ed rulehlaki.g FCC Dauket No. 1b'~34; Ill ]t.iL 1959. ~eb. II, 1969 to ban eig*tre~te adver~id.g from radio attld television. 'l his was dlmo ill Jig]ll o[ the f,,r;lwm:]i~g ~'x ~Jn~Ii,m of the Cignre~te Ia~be]illg nIld )td- ~.'¢r rising Ael itltll ~ur th0 ttl~llI*llllcPd )lt~ I:)s8 o~ ~t ) )rid] I1~ Iho ~oIIgr~¢~ with respect to the m'tiou the FCC m)p~sed to t~ke "assumlug the lib~;$11t'e of Ix t.olurdl'v co]l,,~S~l~Hl~tl t~recticHL" • lhe Collllt/lx~lOlh citing the 10~t nlld 19U~ I{~V report.~ and the ~ati~haf det'i~imh ~tated time it X~lmhl * * * apl)etlr wholl3 at odds .with the Imbllc ilnere~t for bn)ude~l~ter~ to ,~re~eut. advertlsiag ~r~- ~tltl(illg II1~ ¢oll~lllln )tioll O[ the ii,u(h!~12 ]l(~l(ig thi~. illiilI 18 ~l~lI/~r-- $. dall~=~r 111 ~t qtll'ell ill toi'lll~ Or" 1111 e iltlOlll ic of ~{¢:lt]l~ illld ¢ll~tlbl] it 108,' Th~ ~OIUlIIi~siOll further asserted t]utt hl it~ view the first ~mtendnlellt does not protect "* * • tile tldveriisul~ of ax ll[l,duet it.~ ~o whk'h tllero H llIOb~ 8klb~ltXlll~lt] :'~H)WiII~ that i~ is the muiII t~lltl~e of 11]1 r-¢ enllcer the i31c~l irtt mrtalll i,~lll:-o I}] ~111 }ll'~•:~{ll t ~11111 chlOllit, bI,IIICIHH,~, tiled so OIL" Fithdh' iL ob~er'.ed that %l'fli[0, hi fight t~f the imtfolm[ e~lmri- ¢nce with [Jt*uor the urddbifion o[ n I:trdcuhu" ~ro(lutt ~uch as ¢im~ ret te~. nmv he Jill Ird¢'tl '~lble. iL does not f~lliow tht~i the Irolllol [eli o~the ~roduet sim~thl Im lertnttted, smee remedttd a('tlOlt~ lit the pro~loliort ure~ illlty well b~ feasible tend set',e th~ DUbllt: lllterest.

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/ ,'J .T " L J ' L" ., , ~dv~rU~m~ ~t~d ~;irucuhLrly the po~slbdltw~ nf ~elf-roguh~uoh oE sUC~I c[~lr~ltg adverli~iLl~. 2dl members o[ Ihe fun I'otllnl~tee w~!re inv]t.ed 1o z~tteud, aud the ch~llrln~tl of Lhe filll committee tuld others ]~ ~dditi~l~, ~ ~he ' all five n~elnber~ of Ih¢ F~ll.nd 'fr~de (3~mlt~li~..km were ill~itecl ~o ilrld dhl ~t~elld, ~ did the d~@m:m or tht. F~,dmd Conunut~catlm~s t3ommi~ion, ~l.rlh~(igh techni('~ih' d,se he~ritlg~ were devoted to ¢~n~ideratio~ o[ ILF-. 6543, they ~'crc devoted pS,Icip~lly ~0 tl~e ~ubjcct of ad- x'¢r t isln~. Devt.~'<] m~ent~ at the hearh~s were bot~ dr~l~l~xt~ and profoundly" sigsl~l~caht. ~lzl(| hi the conllnlttee~, x'~w wont t~ [011~ wil~" tt)wtxrd Appearhl~. on, bob.fir r~!: Lko, ilJl/e d~in(,~t,~¢, t'~gare Ue nl nlluht c lllrhl• , g ~nl ml*;o~ Mz. Jo,e ~ll 1. Cllllm~n HI, ¢h~tnnrI~ of the b2xe~zlme Co m ee~f lhe 1"~1 0 0~ • ~ ¢,~ ~o ~¢ed , s I n o of ~{I Of Che htcto~ ctirrenIl.¢ ii~vld~{llg/' tlmt eau'h ¢onqlau'," tvlt~ frO- •~red to ~gree~o discont.kut0. ~11 ndvertlsla-o of clIz, arettes on televis~ol~ sand rtl{[Io lit ~%c itelltber lgl0~ ~l'ht'lt thg nm oi" eOiltrttctml[ tirre.tl~= tnems will ¢xpirm Ili'o~'ided th~x~ tho ]K'W ~('gi$]~o11 WOllld iu(hl~o t~ rov~-;loFt ii1=1[ i~tX #~f~'~lllgllg, tO ~]i~g ¢ffg~ shotlld liOL b~decn~ed '1 I,e eommlttee was f~lr~l~er advised th:~ if the bro~de~st industry b~t~denst or" cigareth. :ldverllshl~, t, he tob~'eo ~11~1 lal~l(.~ ".l'ero pz+g. ~lred Io ~" to di~oll6rllle t:ll s~lch a(h'erli~iI~ rt rl~y time a~le~' ~t.eember 31, lg~g. that such t~lllhllttlo]~ of contract obllg~tions became e.%¢ dvv. gested by the X~tim~.l A~-.ud~tlon of Br,mdeasters )teset~ted such ~Ollt II¢:g H'oblom~ Ol~ [hg ;Ip Jl~'~lIiu]l o~ fGI~' i)~rL'CqlIIl~o t'~dll[,llflii io" |ndh'idmll COmlmnie~ allocations of time periods ,rod the like, t.s to Inake ]L Jm It'aet h,able. It wtl~ al~O noted theft, br oadl'~,~ t stt~t ioll~ which were not, subscdbei,s 1ll tho Televisiol~ a;~d R,~di~ C~lde.~ of Ille .~AI3 ~'oltld t)t~I be I~l;nd. ~*nd IIl~l~ 1}1.~¢ s~'m~Jd ~re~l~t hltlJler eom )]ex~lles. T I~ t'~TCt~g rll:lll~l II¢~llF~lb: ii~l~cr ~tkt~t] to t i~ t'OIItFtli[[~g |~tlll, r" ~ ~l eet o ~1 o er Mrcr ~n t e'wtmld ~roM ~drerfi.h~g dlt'gelcd to yf*kl[l~ l~l'~ons I111d wolLl~l~llIl~lllll~' I{I llbs/llt~l [~oIIt IL{~'~I+- tlslug' ~ s "k ,ol ~ ld t.o~lege ~ ib{h'atltms would t.niltt~ttte trot to d~- ttibute ~am ~le t'[~tll ¢[ [¢~ ¢,t' gll~al~t: ]11 iromo Lhm~ll tR.tivldes on sl.hool dhleesor o er celcbii es who m',ht laves ec ~ ~e I o ~'~Lnlt" refl,,sn]:g ~t~n~ina .~ c~c)~,ionmg boo~d ttm~ reeded for n.r,u.~ ~'¢~'f@41t :Or 1. OIl behalf Of the lelel-~ol~ ~n~l radio bn~ade~ih~- Ithlstr¢ tho ~utioilatl Atiso('i~di(lll o~ Br(mdeast0rs .ekllow~edge(~ tho ~.~v~rhd inthlence ~<h'er:i~i~'-' ha* o1:th0 Atuei'i~'nll pttb(ic msd rl( cate~ tllo wi[i]t1~Zll¢~ of tlsg brt~tle;iM]llg ~talioll~ iL l'e )rc~en~ed to [)hll~t~-llll~ bro~dc,ts~ ¢'iFarette ,~dvertlsing over a 4*year ~erlod. However, they ~bjected Lo an acro~s-the-bmu'd will, ntwt~ n Sep~embgr 1970, IL'; I I~O~DO)'¢(I by ]I¢ elgllr(,llO lllLtl llt2 I1" g I $lr~', fill ~iO g~Ollll([ i t

' u: i 10 tiaat thi~ earlier ee.,satlml would create sub~tamial economic dls- tt O e brim It, ,tng I -'try, Tile) ~ t, Pledge t~ co It n!ue ¢~h~ {~]ut~rlll:dl of I~1(" U~d~ro] ~I~D~IIIIIIllCIItIO]l~; Cortlml~,lflll re • . ' , " . vie e • lell I ~ I ~ z- 1 I bit t} e brotl (+Ilst ixdvcrtl~ltt~ Of • I e 0 n ssi+,ns hl~i o for vtdun ry C~ re e~, ~efcIle . tnil ~.trlti~+@ e + ntll~ L re ~nthl4trv tletloll, alld stlllt'tl t]itl| lt~ a ] , . t~ould be tie lendent qmn el gre-~ o cv ~Ie testified that ~.~ r r " an~itlan ~ year ~miId ~e aiq;r(lln'i:tt#, but that it • o "~ h se t o e Llrolrate eta ~eltwouhlgencr+~e~ 4)ear I mr at broadcast a<lveru~t gret a ylr ben:',Ile'~ edfurt! fil itlecesslry o %ireltet, were chnlmat'2d tl+~ ~TCC.~I)tlhl Ilot • • . °troetl~,iV, ate an+ rule+ or reguLations ,vtth respect to banmn<g broad +v.t it 't'r ~ n~. ¢ e k ~ ell be a f of the fi "e Con nu~ o yr~ of the Federal T~-ade ~l o ontttt e eher~g~C rm~ PaullGmdl)xon .~ AR[I~,~4 II + • L l iI<,CIl~'~*" IItlt i~ C]~ re @ ildvt+ft :~ i~ a me .e tile rondel, ton ( [ ~t n~edia b'~ t} e end of'the yearor s oudberez ~edfronthebrol~de .. ~ o~ed osls Id t$ hort t or er, tht Co on --+ on ~outd b? I . . t, y ~. ,tlion e roceedmgttt J 3 971.]/}xrj~t~at' pendmgtrader .t!l . . I e)0r~ to t~ e Congress ~enodltatly on pen d deC mt~l°t~ ~°uldr~lview the fi ela formo cgure e the effeett~ene~s of tot. In I 1 " " of " ed b', the dseontum ee adver Lstng ", o ~ h , b~et 3"hmmat • ~man s a 'd tmt tf tl ere re e s ~d~'er s g ]~d )o ,theCl. . u b e rg of R rtpiL dllhclllll~,, i ~ll'r~ v tx ~ r i$t~ lltlEiluill[, ~hr~ Id x~tref z"? x ressed a~rehens<m, l!o)~e~er, that e be af+r&:d, f ~ I !C e . . I[o sad er ~ ~ ex)eadtture~ ¢gr" e dustrvmt,zhtshllt,~t~e~ol! tle a,~ d ~d e o,, ' e.'. ,,. ,~.~ r~,h,, to ,,,!,,.r..u,~ ,: ?t:!~.r2 to ~e- ~ cb.-' committee Ilot tO preempt tile agene) ~ I)~,,,o o adver • g e Co ~ met S bee - Fo wng o he~rngs, la t.hatrn~an Of th n- e -orkswhe er • "r b e er , etehoftlebo ea~ m ee nctut e ) eels gcontracts ~" It the 'gaet e • .~0 be ~ *o~e t erll ~nltallge o~ br s ii32124 ~o ~lS |o I cr i I thtl {l~-ciiill ~tilXUUf~eh O e le york re ~]letl vet ~ g o ¢igarette~ b~ D~eeznbrr 31, 1909 s o o e "o s.r try but lat l~ 0 be r" . d be • r I~et rks respondt~d tl t tl e+ co ¢Ottgr+m~ mud o '3 3 t~o othe +ri c e an eeo om cs" ~O~ $+~ ~helr Wily CIPIIU' ~o~II it+ It lnattcr of I , l ' • . .ettcr+ it lchetl tim I + +'t.) , . . to Ilo t:o (| X I% +lllber ~, tat N O lal As-~oetat oft of Brot~d S bse(te 3,0 " qde re',ewh r s taste+ notified the eolnmlttee 1+3 letter tl ~t t lelr C ,I e ,rs I ne~ e t eir e r "er fim~eat!t ~rpl~Sal $olXll(~lt+~+trto I)r°x It'. o for tPrn+~nnlll+t~ of t raft (I(,I1M (igerette IIIIX ~P :~ n- Oil S¢ en t er 197 rat er a o + SP ~tember h 1973. The letter DO!IIL~] Oil t lilt t + t~et~/)n . . ~,IX IjOlllllt Of tlIO+l~ station+ and net- ~.ork+ wltit'h ttr¢ subscriber~, lo the ,"~l~. Code, ~ OM M l*ppp, p+ £ ~+I i;,'," D M~ NT+ • trJaa, ae ],lg*/I.--z .... • , on or ~ft Y .. .1~° o iv ned u of e ¢etrOlXlC tom= • , ~llhX~ltll to ltfl~*'~[[l~,e ~:[eAID:tt-~ ~r • ", . + t / ,+ . .......