Tobacco Documents Online

WILt IAM KLOEP~ER, JR VICE pRt~'I~t~T pU~LqC R[L~T,~',~ THE TOBACCO INSTITUTE, INC. 1735 K STREE2~ NQR3HWEST WASHINGTON, D, C, 20006 Hay 27j 1969 IN FOI~,HATIONAL HEliO}~Nl)t~: (Full tex[ of nu~)erod items may |~e ~eque~.ted.) ~OSI~LL PAI~'S Fb~ID%NG AGENCY, IIEALTH RI:SEAI~¢II~ INC., Investigated ~n th~ Ja~.t r.~ y~r~ by ~t le~t ~ev~n Fe~eTal and ~tate ag~n~es on tangled money management, i~ in such f~nanclal tl:oul~l~ that P.os~le]l l~y hav~ t~ c~t ba~l~j not o~ly on t{iI~a~¢o/canc~r ~e$~arch~ ~it a1~o on the ho~plta]Is patient facilities and on g~netic r~search on cancer. • ~o statea a story in the 9yracu~e Post-S~andard (]) which adds that a ~tate au~i~ that has only reached December, ]¸966 reveal~ anonB other th~ng~i that Health ~esearch~ Ros~cl~ PathOs funding agencyD ran p~va~e alrp]anc s~rvlca to E×po 67 for th~ 6onvcn~ence of e~p]oy~e~. A~ INSECTICIDE O~. SUCKERING AGENT may ~ rospons~ble for the tumors ~duc~d il~ ~ic~ by ~ol~o~clal ~Ig~l:~tt~s~ ~uggegt~d I)~. Fl:e(l Bock of ].~o~i~11 Pa~]~ at a recent American A.~soclate for C.a~cer Research m¢!~t~ng in S~n Franc~sc~, ~Iousepalnter ~oc|t urged ~Igor~l:t~!~ f~'o~! fiv~ U.S. and t~:o British tobacco co~paniesj all of ~hich produced tumor~, B~rley crops g~own for Roswell Park ~n 1966 and 1967 without ~secti- clde~ o~ ~(IdltIves pro~ucod no t~iBlo1: activlty~ ~i~ ~epo~ted. AN AI'PA].'E~T JAB at 81)onsol:s of anti-sl~oki:~g commeraials wa~ ta~an by Robert P, K~Im, Prer.i~e~t of ~h~ Advertising Council in his speech to the ~:le~can Advo~ti~Ing ~"~de~ion~.~ Gover~loilt Affalr~ Co~fa~eI~c~ ~n Washington last February 171 "And there ara some health and fund~ ra~.~in~ organizations that us~ blatant saare copy to 1~r~n~ il~ contr,- ~utlol~s--~a~e copy ~h~t ~o~Id ~ot |~o ~c~ptall]~ by ]~ledii~' if It calile NEAP.LY SIX BILLION DOLLA]~g ha~ ~een co91acted by the lu~er~can Cancar Society in the past 16 yaarn~ according to re?ol!ts in our f~es. Orol~t]l has be~n relatively stea~lyj Irom $19,8 i~i]]io:~ in ]953 I:o $54.9 nilllon in 1968. ~]iTWORK TV ANTI-SHOICING SPOTS ~opp~d in ',larch to ]40 from Fc1~ruaYy~s a]l~ti~ic high of 20~, Private reportsj whic]1 citod 204 in I)cceml)erj 192 ~n .]anuary~ ~how C}~S~ .~B uaual~ carYy~ng th~ mo~ ~ut for t]~ first ti~w. in t1~ ~o1~th~ not ~unnlng B~o~e ~lall th~ tot~l ~a~:~'~cl ~y A]IC ~:I{] N]~C.

Page 2 P~CENT ~IOTES ON JOIIN BANZIIAFI The Wail Street Journal took the traub]a to report that his mother smoke~o Andp says The Los Angeles Tii~es in a recel~t lengthy feature ntory on the r!an fro1~l ASH (2) I ]~a~zhaf "~n~list~ he in ~ot a hell~hent-fal:-le~ther or even tota]].y d~diented crusader. tUnl~ke Ralph Naderp I'm not going to devote ny ].ife to it. Not to the point of never having a car or never having the time to take a g~rl out0m ~*i~[els ~ot willing to work for tlothing= IY~u should b~' in t|l~ Ba~e r.alary ballpnrk as the ~ther guys (antagonlsts)~' he anys~" ANTI-SHOKINC, PI!OPAGANDA PLUGS are sho~ng up increasln~.ly in the media ~n product advertlalng. .Bor.le recent examp]e~: ~N]Iore~t La~rn sho~ed up ~t lea~t onc~ On Southern California airi~ve~ with the ~.ad ~tory of a man ~ho i~. trying to ~ake his "smoking c]oi.'n" ~ive ~p 8~iokillg. Aft~.r W~r~ing her of ~]L~ ~hreat of lung canc~r~ he ~Id~s to ~iv~ h~ ~ special .~or~t L~w~ ~heckD which i~ "fr~e ~l~d a llttle bit Jarri~g [to] help keep her out of one of Forest Latch's real ~n~er t ~In~ roo~l~ dtl --West Philadelphia Federal $av~ng~ nnd Loan i~dverL~ed an Ex-Smokers ~r~d ~vi~g~ ae¢OUl~t ~o ~illz~ ~[i~ ~oi~s f~om ~ach pack y~u ~oi~I____~ buy. --Airwi~k pr~Bented "|la~ge at~d Jane" di~c~tssing ho~ ~|i bett~r Marge'~. house sr~ells sinne sha ~nd 31~ gave up .nnoklng~-and started u~ing Airl~ick. |low ~o~i~ ~larg~ usot~ Airw~ck inst~a~ of one of those ~moklngI ~e g~ve it up eo.nl~let~ly0" --Quaker State mator oil asked if |~sten~rs had ever caught their car~ ~]!loking~ ~enk oT~ to ~.ay tha~ ~ith u!;e Of Quaker State your ear can kick the smokin~ hahit. TIlE ]tESEARC]IERS ~[O IIEASURE]} C~AD]AN CIGAItETTEg for tar and nicotine last fall usod a 30-i~i butt l~ngth hecause "this probably repr~s~nts r~a~onahle a~l~oxil.~atlon o~ the average b~tt length for Nort~l A~lel:~can smo~.~e~a,'' the authors repo~ in ADrii 1969 Cancer. H.}~. ]!orhes et a| e.x]~re~ed th~i~ approciation to Dr. F~ed Book Of Roswell Pnrk for t~i~ta~ce a~d invaluable di~.eu~sio~0" Ub.~ ~TC ha~ refu~d il~du~try ac~vlee to ~se 30-r~l hurt in its "official" tests. BEING TEN I!01~IDS OVER~IGHT carries a greater risk than smoking 25 algareLten a dayD according to Bri~n~n's Office of |;~a|th Econo~llcs~ Medical News~ April ~ i~°69 (3), al~o rei~orts~ "A]thou~h abenity ~s ~rely put oi~ ~ de~th certificate ,~s a speeifi~ C~us~ Of d~hI insurance .~tudies show that t!lo~t~lity al~o~g ~!o~ ~Lo ~r~ 20 iler~n~ o~ more averl~eisht is about one-third hiF, her than thnt of people ~nsured ~n ~.t~ndar(1 ri~ks.°"

Page 3 MEANIC[II,E A S'f~CY ZII PIL¢GUII revealed that nibbling all day may keep tile heart doctor away. As reported Jn ~ Ua~hlngton Daily News editorial. the British medical ~ournal Laacet told of a Czech study of CHD symptoms and diet that found that more than 30 percont of the men ~io took three or feI~er ~mafe, ~ day had coronery diooe.~se as oppose~ to less than 20 percent of those eating a daily diet of five or more meals. Four-meal-a-day eaters were in between, wlth a 2~ percent incidence. CONDITIONS OF INFANCY may predispose persons to such respiratory dlsease~ as em~hysei11au llronchltdA ~lxd ~thma~ n LOS Angeles radiologist has told tile California Thoracic 8oclety and Tuberculosis and Health Assocfatlon. The San Diego Tribune (4) so quotes Dr. Bernard J. O'Loughl~u. professor of radiological sc~enee~ at UC Irvfne. lie did not say tllat smol~i~g and 8hog are not involvedI but that ill Some a&~eS th~y may only .~gF.ravate ~ ~.ituation that alr~.q~y exlst~. This situatlon, he ~aid~ ~ay arise from gonetie~ physfcnl Dr psychosomatic d~sorders that may "begiu with the first breath of l~fe. BIOSP, APIIY OF AN ASSOCIATION: q11e Aberdeen (Scotland) Press and Journol Ii~ February printed this comment from retired ENT Suzgeon I.S. Thomson at ,n r~eetlng of the S¢ottlsh Assoei.%tdon for the Deaf: "The theory that there is a llnk bct~en deafness and h~avy ~mokin~ has been put for~ard n.°, n hypothesis, by several eminen~ medical men. I th~nk it is rather more than a posslbillty-~ore of a probability." The re~rl~ was picked up. page l~ in a }larch fsstle of Crftnlnts ~[edical News and he~ded "Deafnes~ froI~ ~oI',tng?II No~ IL Lump; up here~ he~dlfl~ed ~II!eavy • aok~iIS Hay Cause Nearing Lo~s~'I with no ¢~t~d sour~ep in ~he C~dar Rapids (Iowa) Gazette. "THE NEALTIIIEST SPOT IN AIIERICA," a feature story in Holiday's }lay i~i~uej tell6 o~ central N~b~asl~a~ ~ere. p~opl~ live th~ long.hi Of anybody. Writer donn Younger Dickinson check~ out everything from ¢i~rett~ ~o~i~g ("~n ~qverng~ amount., ,~ven in p]a¢~, ~er~ there wae, n't a phone booth~ there were buflt-ln clgnrette machines") to diet ("[which] would drive ~ny self-respecting cardiologist mad") and concludes: "nobody knows why, IncJuding i~e," She quote.q TIIS'~, Dr, IIerl~ert I, Sauerp ~ho h~ been ~n~iv~.inF, local and ~tional d~ith r~teg for y~ar~ "Th~s i~ I~o ~t~t~,t~cal fl~k~." I[~ doe,,nit know whyt either, NC~,,~ CC!,{F, TIIE NURSI;St "Nurses to be Surveyed on Srxoktng Ilabits and Attitudes j" repo~tod th~ A~lerf~t~ Journ&l of N~rs~ January d~e, ue, Tile survey i~ reportedly part of a nationwide ~tudy by National Opinion C~earch CeAI~r Ilunder sponsor~!}ip of n number of national org~izatiol~ ~ne~ud~t/g the A~ican tl/l~s~sI Association ond tile Nnt~o~a] Len~ue for Nurstng~" both of which are members of the Nation~] Interagency Council on Smoking nnd l[e~lthl The report says the otho.r three health prof~ssion~ tl~t h~ve beml stl~!veyed are ~hy~fef~st dentists and pharmacfst~.

Page 6 A COUNTING COUGHS FOR NINE YEARS helped prepare Texas physician Robert G. Loudon f[~r hi~. 1~ew positlon n~ chief of the VAts research In pul~lenary di~.ease~. Recipient of a flve-year. $494.000 2¢LE-EP, F grant in 1965. he was quoted by $f~ th~n as sayln~ tile "acou~tlcal content" of eouF~hlng offers "fairly exciting possibilities." A 1967 London paper in the American Reviei~ of Respiratory Diseasesp reilnrted "No significant dlfferenne [in cough count] het~een snorers and nonsmokers dn any of the disease categories." In his new ~ob. Dr. London will direct VA researcR into relationsRIp het~leen smoking and air pollution and heart disease. being conducted in ]00 VA hospitals. I)R. RIC}IARD DOLL. who has been deputy ddrector of tile British ~[ed~ca~ Oouneil's Clinical Research Centez and director of the M~C Statdstlcal Research Unit sl~%ee 1961, has been appointed Rogius Drofessor of }~ed~cine at Oxford. Nature r~agazlne eomg*ented that a researcher ~itb l*a particular interest in ep~demlology flay not at first sis[it seenl the ohvious eholce for the chair of medicine [hut] Dr. Doll emphasized last week that throughout his career he }ins rlaintained an actdve ~nterest in clinical medicine and touching." Doll says he will continue his %.err in epldemiologym with at ]east as much tin%e for research as in the p,nst~ I'dgSOLDTIOI~ SUPFOP, TI~IN T[~ FOg'S PI~OFOSED FAN on h~'oadcast cigarette advertisd1%g failed wbcnj neeording to tbe Denver Post. Colorado State Doerd of ]lealth m~hers discovered that theft JeF.Is]ntfve l~aison off~eerj who brought the resolution before the board and pushed lot It~ adoptloni had quit smoking six ~lonths before. CC : Institute Staff General Counsel Ad Hoe gor¢~ittee public Relations Representatives Company Research Scientlsts Foreign