American Tobacco
Smoking and Health Press Conference by Julius Richmond
Fields
- Named Person
- Richmond-J
- Burns-D, University, O.F. California
- Gritz-E, University, O.F. California
- Harris-J, Mit
- Holbrook-J, University, O.F. California
- Carnegie
- Tobacco Institute
- Mcmann-B, Harvard School, O.F. Public Health
- Center For Disease Control
- Burns-D, University, O.F. California
- Litigation
- 10004026
- Type
- Media Articles/Media Transcripts
- Publication
- Request
- 41
- Date Loaded
- 23 Nov 1998
- Attachment
- 60263584
Document Images
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(Ouest~c~ from the a~ianct. I
DR. RIC~O~: Well, if you look a~ SecretL~
Harris' letter of t~ns~ttai, sh~ ln~oa~es ~hat i.=
we ~annct, on a ~i~n~-~ bas£s, le~n more abou~ what
is ~ei~ added to ci~re~tes, th~ we would seJk such
le~s~on -- that is, we would red--end ~ee~g such
legislation.
(0uestion from ~he audience.)
DR. RICB~O~D: Yes, because we n~ do not ha~e
any direct authority.
(Question from the a~lence. )
DR. R~CBYDNDz Well, I thi~k a reasonable time
woUld be ~%easured in several weeks, Z would think, since
i~'~ been a few weeks si~ce we ~e5 with theJ~.
(~estion from the audlence. ]
DR. RZC~0ND: I thirLk In a @-ireu"~ way, yes.
That we specifically Eequeste<~ ~hat infoln~a~lo~ from
but' Z can't speak for all of my p.~edec~ssors.
no~ been done early in my tense.
(QUeStion from ~he audience. )
~R. R~C~MOND: Well, ~res~a~ly t~ make the
cigarette ~re acceptable, and additives w~id ass%~e
ABL ~SCCIATE~. ~.
(0ues~i~n from the audience.]
DR. RIC~OND: NOt to the 5est of my kn~ledge,
Z~ had

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a more pro~inamt place as th~. t~s ~d ~i¢otiDe levels
drop. Many Of ~hese cigarettes now contain c~nsiderably
less tobaoco than they once c3ntained, and obviously
the manufactu/ers are intsres~.ed In maintaining th~L
hiphes~ iQvel of acceptability for their cigarette-';,
ar~ we think that additives axe probably being u~e~
more extensively than mlgh~ have been the case in earlier
years when T.he tohacco c~nte~t ~f ¢/gare%~es may have
been conslderahly higher.
{QL~estion from the aud/ence.)
DR. R~CL"4OND: Well, certainly greater ed%!cational
effort, greater research effor%s and ce~tinly more
clinical observation of the effects Of the ~ga~et~;e
as it is now baing produced in the smmker.
' (Question from the at~lience.)
DR. R~C~OND: Irm sorry, this pmrson has not
had a ch~ce.
(Question from the audience. )
DR. RICI~OND: Wells t~hat's a i/ttl-~ difficul%
to say since the n~ admiais~-~a~ion will have to s:leak
for itself. But we will leave ~hem with all the documenta-
tion that we have acc~ulated. The timing ~f this repot,
I would call your attention, is the customary timing
of the annual report which Congress .has direc~.ed ~
to SU~T~ ~ •

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We have ~radlticnally submluued the repo;~
on the a~-~versa.-y of the Sirs% SUrgeon General's report
in 1964, so this is the 17th anniversary OS the first
surgeon Seno--al's report. That Sate is ordinarily January
11. Since %,%at was a Sunday, we put the date of presenting
the repo--t ~:o you over to today.
SO we will, of course, co~uricate all of t~his
Information to the incoming Secretary, ar~ I can't predict
precisely what his actlons will he.
{Question fro= the a~ience. }
DR. RXC~OND: I was not asked by the transition
tea~ for any infoz~ation on this specific issue. N~
~2~ey we-~e up an~ dow~ the depa--tme.nt speaking with people
in ~rlous agenc/es SO ~ could not vouch for the fact
that they may not have spoken to some of oux scientists,
hut X can vouch fo~ my exchanges with them. And it
didn't i~clude any co~unic~ltion o~ this subject.
(Question from uhe audience. )
DR. RIC~OND: Well, we thi.nk there is a process
in motion.
(Question from the audlenca.)
DR* .~IC~MOND: Well, ~here is ~ process in
motion. We thi.nk t.hat there may be some real possibility
of acquit-rig this in2orm~tio.~ if it isn't available,

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since this info~-matlon ks generally ragardad to fall
within the pu~ew cf trade seoretg. W~ woul~ then
need legislation in order to ~ke t~ha~ kln~ of infom~ation
accessible ~Q ttsl
Yes?
(Question fru~ the audiemce. )
DR. RIC~OND: My r~co!!ecticn is that it will
be at about 52 billions totally. That's not all for
education. Milllo~s -- millions. That's not all fop
educ~t/on. A good deal of tha~, about 36 milli0ns,
will go for research. The remainder is for demonstration
progr~s and educational effort~+
X think, john~ what were we at~ 49? ~p from
49. Yes~
(Oueshion f=o~ the ~udience. )
DR. RIC~OND: Well, ~ think the p-~ogress ~n
this field iB one thatls chaEactehized by 51~t steady
acc~mulatlon of data, and I think that one of the ~roblems
we have in thi~ .~ieldl it's on~ which was ralated to
~e fact that it took us ~o long tQ recognize ~he carci.no-
go.nit effects of tobacco smoklng~ is the probl~ of
t~e lon~ itemcy perlo~ between the £hitiation of th~
i.~estion of a subs~anc~ a~ the appeara~ of the pathology
Or th~ ~se~se.
~o ~ha~ ~ thi~k i~ ~e~e.-a!~ one ne~ds long-
ABL ASS0CIA~.S, In~.

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term ae=~ulation of data, and ~ think your charscterization
is probably a ~ood one -- that ~here is no one stricklngly
new f£n~ing. Yes?
(Quest/on f-~om the audience. )
DR. R~C~OND: Yes, an~ this lllust=ates the
dlf-~icul~y ~n a~c~ulat/ng ~at~. This study was published
in '76, but ~h~ cu~-of~ point in ~e~s of the collect!on
of data was 1972. ~ at tha~ time, c/garet~es tha~
were on the market had higher tar a.n~ hico~ine l~vels
than som~ o.* tha so-calle~ very low yleld uig~:ettes
at the curreat t/me.
This is one Of the problems. We're dmaling
with a changing pradu~. And it takes a long ~i~e to
accu~ulatB da%ao Yes~
(Question f=om the audience. ]
DR.R~OND: The question ks whether we consi~e~
In~us~ry's position con~ernlng ~ra~e soc.-ets as ~ .~easonahle
one, an~ if ~he i~omln~ a~ministrationqs post~e ks
one of as bein~ more r~sponsive to -- you used the wor~
"big busi~ss~" What k/nd of a probl~ ks ~haping ~?
Is "that a fair chara~er~z~tlon -- I do~.'t want ~o put
wo.-ds An your .~¢~h tz~ng to ~ha-~a~terize ~he que-.~iOno
We thi.~k we Could ac~--ulre, i~ we were in a
position to acquire the inforr~tlcn concer.~ng so-~-:a!led
trade secr-°~-s. We ~.hink ~hat we cc~id, with t~t ~.nd
ABL ASSCCIAT~, I~.

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of information, conduct approp=ia~e evaluaUions ~nd
~tudies ~o make be~a.- ~u~gment5 about the publ/c heal~h
hazards that the additives represent.
We think tha~ the trade Secrets issue can be
~ealt with effectively. We can, I think, respect tha~.
without £mpairi~g our c~nce-~n for protectin~ the public
heal~h.
I think we ce--tainly would k~uw bet~e-~ ~f we
had more sp~Ific ~ata, what kinds of next steps would
he appropriate in order to learn mora about¸ the effects
of thosa compounds which are ~wn as ad~itivas.
(Quest.on fz~m the a~l.e~ce. )
DR. ~C~O~D: The gt~y has cost ~ appro~tely --
well,• I shoul~n't say approximately -- by ouz cal~ul~/o~s,
$227,000 and a few --
(Q~.~s~on f=om the audience. }
D~. RIC~OND: This is ove~ a ~e~lod of --
we we~ ma~a~ to do ~he stay by Con~.-ess £~ 19T~
~e it's in a ~erio~ of about 2-i/2 years.
(Q~s~o~ ~=um the a~ie=ce. ]
DR. R~CHMO~D: Wel~, no, we h~ve ca~-efully
reviewed the data which a.-e available. Yea~.
[Question from the a~die~ce.)
• DR. RiC~OND: Well, ~di~ives, fi.-st of ~:ii,
are not the o~ly issue. The ~ajor issues tha~ we've
A~ ASS0C~7~, Inc.

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bee~ concer.ned wi=h over the gears have been the ~f.=ec~s
of sm~klng generally o.n he~-luh. T-t took us many, many
years to a=c~!ate thcse data, I'l~ are con~,inui~g ~O
acc~--~!ate data, ~nd it is ~ot t--we ~hat there are .no
new studies. We don't, ourselves, do all Of t-~se s~dies
end, indeed, the TDbacco Ins~tu~e, to its g~eat credit,
has invested a ~:~-~t deal of money -- some $15 millions --
that it gave at one point to the ~.mexicen Medical Association'
educational a.-~ resea2ch committee.
N~w, out of all of those studies, we see some
ve--y distinct public heal~h trerls. Now~ the Tobacco
,'z.dustry. expends s~me $900 millions in promotinq, adve~.isinq
ciga~e='.e s~oki~q, a.~ we t~nk this is a ve~ ~odes~
inves~ent in ~he p,ubli= heal~-h in order ~o keep the
~erizan people as well informed on the hazards o~= cigar~tt&
s~oki~g ~s we C&~.
A~other re.--Z important reason, of co~se, is
that ws are ma.-~a~ed by Conqress to make a~nual reports,
b~t also i would say it's a very ~odest i~ves~me~.~,
indeed, when ~ne conslders ~--~s the major public health
issue that is really s~b~ect to preventlo~. ~.%at is,
scma~nq that somebody can do ~ometi"--~'nq a~ut. The
distiz-~shad epide~ole~_st at the .".arvard Schoc! o~
_~u~ii~ Hea!~h, Dr. Z.~-an McMann, h=-s .-e~etitive!y said,
"}~o one t~i.~.g would babe=it the he=-!zh 3i th_= A~e.~ica~

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people more than the cessation of smoking."
That's becauss of the very large burden of
il~eDs ~d m~rt~ality that 19 the consequence of so~s~hing
that is entirely preventable.
(Ques6~ion f-~o~ the audience. )
D~. EIC~MO~D: NO, we also -- I sho ~u!d 9o back
to the fact that we ~hav~ assembled Borne 62 experts to
present thelr e~_ertise and thelr reviews, a~d to dev~lop
for the nation a conc~nsus of the expe~m.
(0uestion f=om the au~ie.~¢e. )
DR. RICHMOND= Yes, aed a r~po~t tO the ~=~e-~ican
people, which is very important, an~ which thin American
people pr~s~ably wan~. B~ ~'s something w.hlch ~e
A~erican peopl~ wanto We don't have any options. ~e
w~e di=e~ed by Confess, bu~ I think -- I jus~ happen
to think tha~ Congress was very wise in dlre~in~ ~
to do this.
If this was the maJo= public h~alth probl~L~
that the nation faces, why ~ot? "~es?
(Question f.-om ~h audience.)
DR. RIChmOnD: Well, I'll try ~o ~o that ~nd
be b.~ief because you've asked me • .~athe~ f~-~midabl.e
question. ~ think in te~s of what we have ~o¢omplished
I ~hink I wo~id gay first Of alll o~e of our v~.~" ~gh
prlori~ies h~s be~n ~o t.~y ~o provide services ~0 ~he
A~L ~S~IAT~S, Zn~

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underse=ved populations of this nation who, .~cr either
economic reasons or geography, do not have ready a=:=ess
to ser%~, cos.
We have ~ore th~n do~bl-~d the ntmbe.-s of people
served through o~ co.unity health Ge~te.~S a~ O~
miurant health ce~ers. 0u= National Health Service
Corps, which is de~'~ned ~o meet the needs of people
in ~erse~ve~ areas has been ~pand~ ~ns£dexably,
a~"~ we have p!am.ne~ addle-lena! expanslo~,
In addition, we tDink that Medicaid and H(dloare
have b~e~ ver~ user111 in maklnq services more avail~Lble.
SO I have felt that that has been a very important .~Irecti~n.
wogld Couple that wi~h the fact that X thi:Lk there
still remain less than l0 percent of our population--
psxhaps somewhere he.~ween 18 ~-~ 23 mil~ons Of people --
who ~ay not be the reciplents Of the kinds of health
Services tha~ we would ~ke to see th~ have access
to so that ~.hat job is incomplete, ~l~hou~h we h~w!
doubled the nudgers who are served by OU: direct prDgrams,
should also mention that when we lock a~
the data in te-~ o.~ se.~¢ices f~r l~er i.~:ome people,
~.ha~ by and large, -.he visits that !cw-income _~eople
axe making to p-~o%~deL's Of various kinds is n~ jusu
abou= az the s~e level of the more affluen~ popul~uion.
Eo~ever, ~ha~ still ~$ nor as fay=table a

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st=-~istic as it so'~nds be=a~se ~zny of ~he !c~-inco~.e
pec~le a.-e using Se.-~ces more frequan~lF because ~hey
hav~ mo.~ illness,
The Seco~ ..~a~o~ dirac~ion £n w~-~ ch I thi~ik
we have made sigr~fi.-a.~ accomo!ishm~nts is in ~h=. wh~1~
area of prevent~or.. Part of wha~ we are ~a!kin~ about
here ~hls mornln~.
It seems to me that we have, firs~ Of allJ
~s~abllshed preventlon ~s a vQry high o~iori~y on the
na~on's health agenda. ~n Connection with ~h~ im~'u-nization
c~.p~%~ fo-~ ~.pl~t th~ we %z~dertook whe~. w~ c~me
i~o office a]=~ost four ~ears ~o, that i~m'%mlzation
c~mpaign f¢~ children has b~.ouqht us a .-emarkable yi~l~°
Firs~ of all, du~-n~ th~ cour~ of these fc~
years, we've h~ ~.he World ~ealth Or~a~za~io~ On a
mor~ global basis, ~eclare th~ worl~ enti~-=ly f.'ee o~
a great sco'~o of ~nkindt s~,~llpo~.
~n ~hls coun~-y we not only some years a@~
e_~radic~d s.%allp~ bu~ ~e thl.~k as a co~sequenc~ of
o%1r i.~u~.-~ion c"-m~ign, w~'r~ on the v=..'~ o~ ~i~inat£~q
~eas!e~ ~s an i~di~eno%is disease in t.~s ~.3~.~ a~d
as a pe.-son who s.o~-.~.~ a c3cd oar~. o-= his ~_a.~ly car~e.~
takln~ ca.-e o.= c~id--~ wi~h meas!es &n~ ~he ~ev~s~a~inc
co~.~czui~ns of ~ha~ disease, ~. ~eel ve.~i~ k~=-~l? ~-h-=~
~.h~ ~.as been a si~r..~fican'- ad~an~e,
A3L AS~CL%T=-S, I~.
