American Tobacco
Smoking and Health Press Conference by Julius Richmond
Fields
- Named Person
- Richmond-J
- Burns-D, University, O.F. California
- Gritz-E, University, O.F. California
- Harris-J, Mit
- Holbrook-J, University, O.F. California
- Carnegie
- Tobacco Institute
- Mcmann-B, Harvard School, O.F. Public Health
- Center For Disease Control
- Burns-D, University, O.F. California
- Litigation
- 10004026
- Type
- Media Articles/Media Transcripts
- Publication
- Request
- 41
- Date Loaded
- 23 Nov 1998
- Attachment
- 60263584
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S~IOKING AND ~ALTH P~S5 CQ.~FE~NCE
by
JULIUS RIC~0~D
January 12, 1981
MODERATOR: -- ~e~.ical di=ector ~F that o.~fice.
Seated over to the left are Dr. David Bur~s, U~versity
of Cali~-ornlat San D~ego; D~. Ell~n Gritzt University
of Cal~fornia School of Ha~!clne; D~. Jeffrey Har~s
cf M~T~ and Dr~ John Holhrookj Un/verslt~ ~ ~tah, ~iI
of whom w~ra con$~itlng $clen~/f~c editors for the i 81
~eport.
~t should ba -~ an~ De. Rich~ will rea~
it an changed. Thirty~three parcent -- in th~ first
para~Taph, ~3 percent a~d ~5 milligra~. ~re you ~ady
n~? Dr. Ri~d. •
DR: RIC~OND: Good mo~ni~. The i~sua o~!
!cwe~ ~ar a.~d l~e~ ni~otlna clga~e~e$ has become a"
majo~ public health i~sue ove~ the past f~ yaa-"~. Ci~r~-tte
$moker~ by the million5 have been turnln~ t~ these new
~duc~s o.~ ~he assumption that t~ may ~eh~ o~! •
other reduce t~e ~isks of the/~ sm~k/n~.
So~e 3~ ~e-~cent ~f all clga-~et~e s~okers today
~mo~e ~ga~et~es wi~h ~'eld~ cf le~s than 15 mi~l~_ams
of t~. The p~D~se of ~he report we a~'e £~u/ng this
m~.~i~q is t~ assess the ~cienti-~i~ ~lidity o~ t~..$
~remlse.
A~L A.~CCIAT~, InC.

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The report alsa replies ~o two Congressional
directives. One requires ~ t¢ repor~ annually on the
health consequences of s~klmg. The other calls upon
us to study a~d repo-~t on ~he relat/ve health effects
of smoki=g cigarettes with vaEylng yeilds of t~r, tricotine
and carbon m~noxide, and the health risks associated
with s=~klnq cSqarettes containing a~y suhstanc~-s co.only
added to co~ercially manufactured cigarettes,
For at least 25 years, we have known that ~gare~.~e
smoking is a m~Jo= cause of disease and death. Th~
evidence S~pp~rtiDg this is ovsrwhelming and public
response to this i~ormation has been encoura~_ng.
Per capita consumption of ui~arettes is n~
lower than at any time since ~he 1950'st and the percentages
of both adult and 1~unger smokers are ~h declining.
Almost everyone is convinced ~hat sm~klng is hazar~aus.
As many as 90 percent of people who still smoke wo~Id
q~i~ if there were an easy way to do so. Yet a tb/~:d
of O~r pop~l~o~, some 54 ~illions Of people, con~:Lnue
to USe ciqarettes.
The c~nseq.uences are quite ter_-ible. $5,000
smokers will die in 1981 from l~g c~nce.~ alone, contracted
as a result of smoking and l~.ng C~-nce-~ ks no~ only or
eve.~ the major ca,lse of death assoc~zted with c/garet~es.
Even lar~er numbers of Americans will di~ pr~m~-turely
A~L AI~AT~S. In~.

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of cardlovaseular disease because of clga.~et~ smo~=n~.
The public heal~h ser'zlce has sp~n~ =a~y ~onths
in making this assessment of I~ tar an~ low yield clga~ett~s.
A confe-~e~ce of scie/%~.is~s .has bee~ hel~. The worldJs
li~ematuxe has been searched, add scientists from a
half a ¢Iozen dlsci~llnas rocrult~ from w~h~n add ou~ido
%ho government have r~viewed t~hi~ llte.-a~ure.
Their workt in t~xn, has been care~ully a~l
c=i~ically rQ~ewe~ by their p~ers. ~h~ ~v~dence which
indicates ~iga=e~ ~m~kin~ as a cause ~ il~ness a~d
death remai.~s ~e~hmlmlnq. Informati~n on the re1~tive
ri~ks af high an~ i~ yial~ cigarettes is l~ss ex'.enslve.
In ~roviding these ¢o~lu~ons, we,are s~a~-ing
wha~ the state of the art permits us to say a~ this¸
time. What are repoxt' 8 ~a~clu~ion$?
They a=a not mu~h di~fe~n~ from the ~ud~,~n~s
arrived at by the PUhllc ~ealUh Service in 19~6 rei'.e~ated
an~ rafined mos~ r~ently in 1979.
There is no such thin~ as a 0ale ciga.~atte.
In the case of lung c~nce~, sore8 Cigarettes appe~ to
be less h~zardous th~n ~the~s~ although the reduction
in risk is mi. ~nimal and limltsd.
~o s~ch conclusion ~an be reached f~ ca-~dio-
vascul~ disease, ~phvsema, br0nchiuis ~r precnanc~
ef.~e~s. Smokers who a.-~ t~-;~il!ing or '~nable ~o q~it

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will be well advised to switch ~o lower yield cigarettes
as long as ~hey do.~'t com De~isate for the lOW yields
by smmking more, inhaling more deeply, closinq off ~he
f/iters, or c.hangimg 5heir smoking exp. os~re i~- other
ways.
But they will be best advised to quit entirely.
These, then, are the major findings of this report.
They call for response by government, by the scien~iflc
co,unity and by public and private health and educational
agencies.
In transm/tui~g the report to Congress, the
secretary has called for an end to the •present 8talema~-e
on the issue of cigarette additives. A~ present, we
do no~ even know what these additives are because we
have no means of obtaiuinq t~s information from the
I~a~ tt~a ~LtT e r S.
I h~ve sUqqest~ to the industry tha~ we Wo-~k
together to confront this issue. ~ believe a method
c~ be worked out so that oo~pauies can tell us what
substances they use and that we can protect ~he confiden-
tiality of those da~a.
I think a mutually agreed upon ~es~ing pro~Tam
~nd review program is necessar-.~ to determine possible
acute and lonq-te.~n tDuic a?.d taratoqer~c effects ¢,f
eKch s~bstanoe ~sed so ~*hat t~hos~ ~o~r~ to be a ~.hraat
A~ AS~OCIAT'~, I~.

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to health can be r~-~oved.
We would ~refe.~ to have no new $ '~bsuancas in~rc~u=ed
~-~l this renew process is complet-~, ar~ the~ ~-y
thosa suhs~an=is whose possible health effacts have
been evaluated,
Tbls protocol, incidentally, is n~t ~tn~
t-hat n~ in effe~ in Great Britain to which American
companies selling clgarett~s An that cou~ have subscribed.
~ka many of he= pradecesso-~s as s~c=etary, ~. Ha==is
~s aske~ that ~eps be taken to give th~ consumers
~o~e infor~atlo~ about the ci~ette p=oduct. At least
level~ of tar, ~coti~e ar~ oth~ incrimina~ve substances¸
should be listed in all ~dvertisements a~d on all packages.
The ~=re~-ary ~$ called upon ~ove~ent amd
pzlvate agen~es to inc~easa th~ educational e.=for~s
~o ramin~ the public of the hazards of smoP~n~ a,~ to
assist ~hose who do smoke to qui~ and to persuade yo~g
pe~pla not t~ take u.~ the habit in the firs~- place..
The wisdom cf these re~endat~ons a~peam¸
to me to be sel.~-a~d~. T,his report finds that ~:wer
ta=, lower nicotine cigarettes appear to provide $¢,m~
s~al~ protection to the smokar, ass~ the ~s~¢:e
of changes in the smo~nq behavior.
We ca~ accept ~.~s as reasonable a~ce t~-,
the i~div~dual $~ke-~, b~ we ca=~ot ac=ep= t~s a~
A~L ~O~ATES. X~.

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Societal ~er to ~.~a s~g i~sue.
Only by r~duclng the n~mbe=s of smokers in
our popular/on can we hopa to reduce significantly the
illness and death which smoking brings about. We must
continue and do better in helping present smoke~s to
give u~ the habit, We must also continue and do much
better in encouraging young people not ~o start*
That ¢on~l~s the state~nt. We will n~
take questions. Yes.
(0uestion from the audience. )
DR. RICBMOND: The q~estion is how we would
charac~rizm the ir~%~stry's .DOS~%~e in relationship
tO ~he requests ~nce1"~ing addihives. ~as i% be~21 foo%-
drag~-ng?
I can he descriptive, and you can fo~ your
~n judgements. Toward the mn~ Of the s~e; -. it may
have been the early fall -- we addressed a comunication
to all of ~he tobacco fir'ms that manufacture ~ga~ettes
in this country asking them for such information.
The response was ~enerally to pro~/de us with
i~for~atlon which is gemerally in the literature. ~n
o~er words, w*kich is already in the p,mblic domain.
W~ were not, however, provided with any infor-ma~.ion
concerning WP~ Specific additives are i.n specific clgare~.tes.
SO that whil~ we do ~%-e ~he entire lis~ of
A~L AK~IAT'=S. Inc.

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addi',ives which may be used in ciNarettes, we dc not
know precisely which of those really ~e in Cur.-ent
u~e.
We foll~ed this rip. wi~h another c~mm~nication
to the tobacco firms, and subsequently had a maetin~
in response ~.o ~hat c~u~cation with Mr. Carne~e,
the presidant of the ~obacco institute, and t~r general
counsel, to ~alk about ways by which w~ migh~ learn
more about tbese additives so tbet we, in t~, can
£nf~rm cons~ers more appropriately.
SO tha~ i~ the ~ta~e a~ which we are at th~
present time, ar~ we are n~ anti~ipa~,i.~g so~e resp0~se
from ~hem.
(~u~s~i~n from the a~n~e.)
D.~. RIChmOND: Well~ in -- oertai~ly our fac~.~
to-faoe mee~n~, I think the~ took very seriousl~ 0u~
request, and I think ~hey ~ook very seriously o~r concern
about the pot~nhial role of a~ditives in public health.
Yes.
(Ques~on from the audience.)
DR. ~If~0ND: Well, we ca~'~- an~e~ tha~ q~estio~
very effectively, A~ you knc~, th~ r~l~ Of the non-
s~ok~_~ i~hali.~ s~oke, so-oalled side-s~re~ s.~ok~,
is no~ as clearly understood as we .~ou!d like, in ~eneral.
We h~ve had recent i~dica~io~s tha~ there ~ro

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somg signiflea~t mffe~ts o.~ p~i~onary f%~ion, in particu-
lar, for ~on-smokers who inhale slde-stream s~ke.
The potential role of addltlves An this ks
something which needs ta ~e studied, bu~ Obviously we
can't study that ve-~ well if we don't k~ow what the
compounds are so that at the present time, I can't answe:
your question ve.~y directly.
(Question from the audiex%ce.)
DR. RICHMOND: X think it's fair to say ~/ult
we have a rathe= good approximation, yes, At least
all of those which the tobacco farms say are curren~.ly
used.
(Question from the aDdienGe. )
DR. RICHMOND: No, I doni~ have any reason
to be~ieve that at the ~ment.
(Question f=om the audience. }
DR. RIC~OND: Well, we don't k~ow precisely
what the additives are t~ heqin with.
(Question: But yo~ 5ald you have a list of --)
DR. RIC~OND: Wellr but we don't know wha~.,s
in any given cigarette. I~e have a llst of hundreds
of compounds. They're not all in eve~ cicare~te.
See, wha~ we don'~ ~-~4 is precisely what is
!~ each bra~d-.~Ime cigaretten for ex~/~ple.
{Question from the audience. )

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DR. R-TC.~-O~ND: B~ we have no q~antitative
data, se=-. We don't know precisely wha~. a/~ou.~ts of
these substances. Yes, we do have a g~od deal of iJ:formation
about various of these co~u~ds. FOr e~plew the.~e's
shellac in -- as one compound that has been lis~ed.
We don't know to wh~t extent that appears in any ~!v~n
cigaEet~e. ~-~pelica rote extra,t, ~riethylene ~lyco,
o~e ¢ou~ 9o on lis~ing hund.-eds of compo~u~s.
(Question from the a~di~ce.)
DR. RfC~MOND: Well, ~'ve just mantion~ a
(Quest/on from the audience. )
DR. RIChMOnd: Well/one ca.% talk about glycero,
c~erin, eu~enal, gyocol, s~a~s -- if yo~ wa.%~ to look¸
at thQ lis~ which the Bt/tish have published fairly
recently -- the Hu.~e= C~mmlttee report -- it's a ~ist
of some 300 ¢ompo~uds.
(Question from ~he audience.)
DR. RIC~MO~D: Yes, we can ~ake so~e j~cm~n~s.
Sure, we ~n~4 wh/ch compounds a~ !~ast on the basi~
of ~ast scLentifi¢ track r~c~rd a.~e ~ore c~rci~ogerC~.-~
potent/ally, th~n ouh~rs. But the point is, we don!t
know w~hich of those c~mpo~nds are currently being used
i.~ a~y qiven cigarette.
iQu~s~lon: S~a of them are carclno~c?)
A~ AbS~C~T£S, I~.

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DR. RIC~0ND: Oh, ~'es, yes, yes. Let's get
some othe." people.
(Question from the audience. )
DR. E/C~MOND: That's precisely why we want
to know mDr~ abo~t ad~itlvest see, but ~ can't an~e-~
your ques~£on dire~ly. They po~entlally could be m~re
carcinogenic, h~~. we ~o~'t have any data. Yes.¸
[O~stlon from the ;,.edie:ce, ]
DR. RIC~0ND: Well, various s~lentists at
~lous timas, as they have s~died the carclno~e.~¢
effects of compounds have stu~/Qd many of these, ~:
can't off the top of my head ~ive you the p=ecise deta/is
of each of these com DO'%LndS bu~ .-
(0uestlon from the audience. )
DR. RICHMOND: Yes, many of these are knc%rn
to be, that is particularly the products of comhus~ion
of many of these com~_o~u%~s are ~own to he Carc~-noI2enic,
a~d yo~ have to really think of this in at least ~-%ro
stages.
Some of these compounds are knOWn ~o be poten~lally
carcinogenic in and of themselves. But the prod~ct~
of combustion, in addi~,ion, D~ay be carclnogenic.
(Queshion from the audience. )
DR. RICE40h~: Well, we are telling them that
we are concerned, and we wa~t to ~w. ABL AS3~A~,~, I~.

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(Ouest~c~ from the a~ianct. I
DR. RIC~O~: Well, if you look a~ SecretL~
Harris' letter of t~ns~ttai, sh~ ln~oa~es ~hat i.=
we ~annct, on a ~i~n~-~ bas£s, le~n more abou~ what
is ~ei~ added to ci~re~tes, th~ we would seJk such
le~s~on -- that is, we would red--end ~ee~g such
legislation.
(0uestion from ~he audience.)
DR. RICB~O~D: Yes, because we n~ do not ha~e
any direct authority.
(Question from the a~lence. )
DR. R~CBYDNDz Well, I thi~k a reasonable time
woUld be ~%easured in several weeks, Z would think, since
i~'~ been a few weeks si~ce we ~e5 with theJ~.
(~estion from the audlence. ]
DR. RZC~0ND: I thirLk In a @-ireu"~ way, yes.
That we specifically Eequeste<~ ~hat infoln~a~lo~ from
but' Z can't speak for all of my p.~edec~ssors.
no~ been done early in my tense.
(QUeStion from ~he audience. )
~R. R~C~MOND: Well, ~res~a~ly t~ make the
cigarette ~re acceptable, and additives w~id ass%~e
ABL ~SCCIATE~. ~.
(0ues~i~n from the audience.]
DR. RIC~OND: NOt to the 5est of my kn~ledge,
Z~ had

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a more pro~inamt place as th~. t~s ~d ~i¢otiDe levels
drop. Many Of ~hese cigarettes now contain c~nsiderably
less tobaoco than they once c3ntained, and obviously
the manufactu/ers are intsres~.ed In maintaining th~L
hiphes~ iQvel of acceptability for their cigarette-';,
ar~ we think that additives axe probably being u~e~
more extensively than mlgh~ have been the case in earlier
years when T.he tohacco c~nte~t ~f ¢/gare%~es may have
been conslderahly higher.
{QL~estion from the aud/ence.)
DR. R~CL"4OND: Well, certainly greater ed%!cational
effort, greater research effor%s and ce~tinly more
clinical observation of the effects Of the ~ga~et~;e
as it is now baing produced in the smmker.
' (Question from the at~lience.)
DR. R~C~OND: Irm sorry, this pmrson has not
had a ch~ce.
(Question from the audience. )
DR. RICI~OND: Wells t~hat's a i/ttl-~ difficul%
to say since the n~ admiais~-~a~ion will have to s:leak
for itself. But we will leave ~hem with all the documenta-
tion that we have acc~ulated. The timing ~f this repot,
I would call your attention, is the customary timing
of the annual report which Congress .has direc~.ed ~
to SU~T~ ~ •

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We have ~radlticnally submluued the repo;~
on the a~-~versa.-y of the Sirs% SUrgeon General's report
in 1964, so this is the 17th anniversary OS the first
surgeon Seno--al's report. That Sate is ordinarily January
11. Since %,%at was a Sunday, we put the date of presenting
the repo--t ~:o you over to today.
SO we will, of course, co~uricate all of t~his
Information to the incoming Secretary, ar~ I can't predict
precisely what his actlons will he.
{Question fro= the a~ience. }
DR. RXC~OND: I was not asked by the transition
tea~ for any infoz~ation on this specific issue. N~
~2~ey we-~e up an~ dow~ the depa--tme.nt speaking with people
in ~rlous agenc/es SO ~ could not vouch for the fact
that they may not have spoken to some of oux scientists,
hut X can vouch fo~ my exchanges with them. And it
didn't i~clude any co~unic~ltion o~ this subject.
(Question from uhe audience. )
DR. RIC~OND: Well, we thi.nk there is a process
in motion.
(Question from the audlenca.)
DR* .~IC~MOND: Well, ~here is ~ process in
motion. We thi.nk t.hat there may be some real possibility
of acquit-rig this in2orm~tio.~ if it isn't available,

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since this info~-matlon ks generally ragardad to fall
within the pu~ew cf trade seoretg. W~ woul~ then
need legislation in order to ~ke t~ha~ kln~ of infom~ation
accessible ~Q ttsl
Yes?
(Question fru~ the audiemce. )
DR. RIC~OND: My r~co!!ecticn is that it will
be at about 52 billions totally. That's not all for
education. Milllo~s -- millions. That's not all fop
educ~t/on. A good deal of tha~, about 36 milli0ns,
will go for research. The remainder is for demonstration
progr~s and educational effort~+
X think, john~ what were we at~ 49? ~p from
49. Yes~
(Oueshion f=o~ the ~udience. )
DR. RIC~OND: Well, ~ think the p-~ogress ~n
this field iB one thatls chaEactehized by 51~t steady
acc~mulatlon of data, and I think that one of the ~roblems
we have in thi~ .~ieldl it's on~ which was ralated to
~e fact that it took us ~o long tQ recognize ~he carci.no-
go.nit effects of tobacco smoklng~ is the probl~ of
t~e lon~ itemcy perlo~ between the £hitiation of th~
i.~estion of a subs~anc~ a~ the appeara~ of the pathology
Or th~ ~se~se.
~o ~ha~ ~ thi~k i~ ~e~e.-a!~ one ne~ds long-
ABL ASS0CIA~.S, In~.

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term ae=~ulation of data, and ~ think your charscterization
is probably a ~ood one -- that ~here is no one stricklngly
new f£n~ing. Yes?
(Quest/on f-~om the audience. )
DR. R~C~OND: Yes, an~ this lllust=ates the
dlf-~icul~y ~n a~c~ulat/ng ~at~. This study was published
in '76, but ~h~ cu~-of~ point in ~e~s of the collect!on
of data was 1972. ~ at tha~ time, c/garet~es tha~
were on the market had higher tar a.n~ hico~ine l~vels
than som~ o.* tha so-calle~ very low yleld uig~:ettes
at the curreat t/me.
This is one Of the problems. We're dmaling
with a changing pradu~. And it takes a long ~i~e to
accu~ulatB da%ao Yes~
(Question f=om the audience. ]
DR.R~OND: The question ks whether we consi~e~
In~us~ry's position con~ernlng ~ra~e soc.-ets as ~ .~easonahle
one, an~ if ~he i~omln~ a~ministrationqs post~e ks
one of as bein~ more r~sponsive to -- you used the wor~
"big busi~ss~" What k/nd of a probl~ ks ~haping ~?
Is "that a fair chara~er~z~tlon -- I do~.'t want ~o put
wo.-ds An your .~¢~h tz~ng to ~ha-~a~terize ~he que-.~iOno
We thi.~k we Could ac~--ulre, i~ we were in a
position to acquire the inforr~tlcn concer.~ng so-~-:a!led
trade secr-°~-s. We ~.hink ~hat we cc~id, with t~t ~.nd
ABL ASSCCIAT~, I~.

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of information, conduct approp=ia~e evaluaUions ~nd
~tudies ~o make be~a.- ~u~gment5 about the publ/c heal~h
hazards that the additives represent.
We think tha~ the trade Secrets issue can be
~ealt with effectively. We can, I think, respect tha~.
without £mpairi~g our c~nce-~n for protectin~ the public
heal~h.
I think we ce--tainly would k~uw bet~e-~ ~f we
had more sp~Ific ~ata, what kinds of next steps would
he appropriate in order to learn mora about¸ the effects
of thosa compounds which are ~wn as ad~itivas.
(Quest.on fz~m the a~l.e~ce. )
DR. ~C~O~D: The gt~y has cost ~ appro~tely --
well,• I shoul~n't say approximately -- by ouz cal~ul~/o~s,
$227,000 and a few --
(Q~.~s~on f=om the audience. }
D~. RIC~OND: This is ove~ a ~e~lod of --
we we~ ma~a~ to do ~he stay by Con~.-ess £~ 19T~
~e it's in a ~erio~ of about 2-i/2 years.
(Q~s~o~ ~=um the a~ie=ce. ]
DR. R~CHMO~D: Wel~, no, we h~ve ca~-efully
reviewed the data which a.-e available. Yea~.
[Question from the a~die~ce.)
• DR. RiC~OND: Well, ~di~ives, fi.-st of ~:ii,
are not the o~ly issue. The ~ajor issues tha~ we've
A~ ASS0C~7~, Inc.

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bee~ concer.ned wi=h over the gears have been the ~f.=ec~s
of sm~klng generally o.n he~-luh. T-t took us many, many
years to a=c~!ate thcse data, I'l~ are con~,inui~g ~O
acc~--~!ate data, ~nd it is ~ot t--we ~hat there are .no
new studies. We don't, ourselves, do all Of t-~se s~dies
end, indeed, the TDbacco Ins~tu~e, to its g~eat credit,
has invested a ~:~-~t deal of money -- some $15 millions --
that it gave at one point to the ~.mexicen Medical Association'
educational a.-~ resea2ch committee.
N~w, out of all of those studies, we see some
ve--y distinct public heal~h trerls. Now~ the Tobacco
,'z.dustry. expends s~me $900 millions in promotinq, adve~.isinq
ciga~e='.e s~oki~q, a.~ we t~nk this is a ve~ ~odes~
inves~ent in ~he p,ubli= heal~-h in order ~o keep the
~erizan people as well informed on the hazards o~= cigar~tt&
s~oki~g ~s we C&~.
A~other re.--Z important reason, of co~se, is
that ws are ma.-~a~ed by Conqress to make a~nual reports,
b~t also i would say it's a very ~odest i~ves~me~.~,
indeed, when ~ne conslders ~--~s the major public health
issue that is really s~b~ect to preventlo~. ~.%at is,
scma~nq that somebody can do ~ometi"--~'nq a~ut. The
distiz-~shad epide~ole~_st at the .".arvard Schoc! o~
_~u~ii~ Hea!~h, Dr. Z.~-an McMann, h=-s .-e~etitive!y said,
"}~o one t~i.~.g would babe=it the he=-!zh 3i th_= A~e.~ica~

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people more than the cessation of smoking."
That's becauss of the very large burden of
il~eDs ~d m~rt~ality that 19 the consequence of so~s~hing
that is entirely preventable.
(Ques6~ion f-~o~ the audience. )
D~. EIC~MO~D: NO, we also -- I sho ~u!d 9o back
to the fact that we ~hav~ assembled Borne 62 experts to
present thelr e~_ertise and thelr reviews, a~d to dev~lop
for the nation a conc~nsus of the expe~m.
(0uestion f=om the au~ie.~¢e. )
DR. RICHMOND= Yes, aed a r~po~t tO the ~=~e-~ican
people, which is very important, an~ which thin American
people pr~s~ably wan~. B~ ~'s something w.hlch ~e
A~erican peopl~ wanto We don't have any options. ~e
w~e di=e~ed by Confess, bu~ I think -- I jus~ happen
to think tha~ Congress was very wise in dlre~in~ ~
to do this.
If this was the maJo= public h~alth probl~L~
that the nation faces, why ~ot? "~es?
(Question f.-om ~h audience.)
DR. RIChmOnD: Well, I'll try ~o ~o that ~nd
be b.~ief because you've asked me • .~athe~ f~-~midabl.e
question. ~ think in te~s of what we have ~o¢omplished
I ~hink I wo~id gay first Of alll o~e of our v~.~" ~gh
prlori~ies h~s be~n ~o t.~y ~o provide services ~0 ~he
A~L ~S~IAT~S, Zn~

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underse=ved populations of this nation who, .~cr either
economic reasons or geography, do not have ready a=:=ess
to ser%~, cos.
We have ~ore th~n do~bl-~d the ntmbe.-s of people
served through o~ co.unity health Ge~te.~S a~ O~
miurant health ce~ers. 0u= National Health Service
Corps, which is de~'~ned ~o meet the needs of people
in ~erse~ve~ areas has been ~pand~ ~ns£dexably,
a~"~ we have p!am.ne~ addle-lena! expanslo~,
In addition, we tDink that Medicaid and H(dloare
have b~e~ ver~ user111 in maklnq services more avail~Lble.
SO I have felt that that has been a very important .~Irecti~n.
wogld Couple that wi~h the fact that X thi:Lk there
still remain less than l0 percent of our population--
psxhaps somewhere he.~ween 18 ~-~ 23 mil~ons Of people --
who ~ay not be the reciplents Of the kinds of health
Services tha~ we would ~ke to see th~ have access
to so that ~.hat job is incomplete, ~l~hou~h we h~w!
doubled the nudgers who are served by OU: direct prDgrams,
should also mention that when we lock a~
the data in te-~ o.~ se.~¢ices f~r l~er i.~:ome people,
~.ha~ by and large, -.he visits that !cw-income _~eople
axe making to p-~o%~deL's Of various kinds is n~ jusu
abou= az the s~e level of the more affluen~ popul~uion.
Eo~ever, ~ha~ still ~$ nor as fay=table a

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st=-~istic as it so'~nds be=a~se ~zny of ~he !c~-inco~.e
pec~le a.-e using Se.-~ces more frequan~lF because ~hey
hav~ mo.~ illness,
The Seco~ ..~a~o~ dirac~ion £n w~-~ ch I thi~ik
we have made sigr~fi.-a.~ accomo!ishm~nts is in ~h=. wh~1~
area of prevent~or.. Part of wha~ we are ~a!kin~ about
here ~hls mornln~.
It seems to me that we have, firs~ Of allJ
~s~abllshed preventlon ~s a vQry high o~iori~y on the
na~on's health agenda. ~n Connection with ~h~ im~'u-nization
c~.p~%~ fo-~ ~.pl~t th~ we %z~dertook whe~. w~ c~me
i~o office a]=~ost four ~ears ~o, that i~m'%mlzation
c~mpaign f¢~ children has b~.ouqht us a .-emarkable yi~l~°
Firs~ of all, du~-n~ th~ cour~ of these fc~
years, we've h~ ~.he World ~ealth Or~a~za~io~ On a
mor~ global basis, ~eclare th~ worl~ enti~-=ly f.'ee o~
a great sco'~o of ~nkindt s~,~llpo~.
~n ~hls coun~-y we not only some years a@~
e_~radic~d s.%allp~ bu~ ~e thl.~k as a co~sequenc~ of
o%1r i.~u~.-~ion c"-m~ign, w~'r~ on the v=..'~ o~ ~i~inat£~q
~eas!e~ ~s an i~di~eno%is disease in t.~s ~.3~.~ a~d
as a pe.-son who s.o~-.~.~ a c3cd oar~. o-= his ~_a.~ly car~e.~
takln~ ca.-e o.= c~id--~ wi~h meas!es &n~ ~he ~ev~s~a~inc
co~.~czui~ns of ~ha~ disease, ~. ~eel ve.~i~ k~=-~l? ~-h-=~
~.h~ ~.as been a si~r..~fican'- ad~an~e,
A3L AS~CL%T=-S, I~.

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O'~ staff at the C~nSer fo= Disease C@ntrol
in Atla.nta feels that within the nex= gear, we can compl°.te
the task but wa h~ve gone some weeks in ~.~s coun~.'yy
when as f~ as 28 cases of measles have bee.~ reported
for the entire nat~on.
Ws ~blnk that the efforts not iri~iated excluslvely
by us toward the control of high blood pressure and
c~rdlovascular disease are notlinq short of sp~ctaculazl
something that would no~ hays been predicted 15 years
ago. The ratchet sharp decline In mortality from heart
disease by 23 percent over the past ~ecade, and the
dGclina in mortality by stroke by 36 percen~ over the
past decade we think are remarkable achievements.
We think the anti-smoking campaiga and we t.~nk
%he high blood pressure dete~ion campaign -- ~he ~mphasis
on more wholesome diets, all of these things have been
slgnificans. ~-~ X think tha~ ~ would also ~uat ~en~ion
in te~s of o~ a~i-smohing efforts, that there is
a steady d~eLine.
~er ~eplta, the~-a is a l~er co~s~ptlon (I~
ci@arettes than anyti,~e since ~he early 1950's, erd
cer~ainiy ~ong adult males, ~mcng whom we were ak~o~t
having an epid~mio of heart disease, we've seen a decline
from 51 pe.~oent "-~ uhe time of the first Surgao?. General's
repor~ to ~7 percent of adulz .~,a!es smok/ng. ---or the
AEL AIgOCL~T£S, In~.

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overall population, we've ~me :~rO= roughly 40.2 percsn~
to 32.3 ~e-~cen~ so that we have hal ~.h/s .~a~he." s~ead~v
decal.he.
X would lastly turn to ~he araa of ~eseax~h°
I ~hi.nk all o~ the ImDr~vad $er~-ce~ that we look ~o~wa.~
~o in this co~t~y and which waive bae~ the .~Qhiplen~s
of in the past an~ the im~rove~ efforts at preven~Qn
relate to OUr 8~p.~Qrt Of research and o~ achievements
in bic~edlcal research and behavioral reI~a~c~ in ~.~Is
~ount=y arQ esteemed around the world~ and we thi~k
i~ has been im.~=tan~ to ~ry to sustain ~he su~po~ fo.~
ou~ resaarch effort.s, an~ I woul~ ho~e ~ha~ ~ucceedi~
admi~s~a~ions woul~ continue ~o make such e~or~s.
And we ~ that ~he C~n%ras~ional £n~.e.~ms~
has been high an~ in general, has be~n ve-~y, suppcr~ive,
Bu~ in timss of fiscal cons~a!n~, ~ would ~phas~e
~ha~ i~. is e~.-em~iy imp~.-~ant ~ha~ a~. aime~ of c~nstrhin'.,
5~cause this is a discretionary expandlture, that w~
no~ bl my~ic ~d ¢u~ iDordi.~a~ely into resea.-ch .~or
i~. is ulhima~ely ~h~ugh ~esQ~=ch tbet we see ~h~ 1on~-
t=..~m imD~ov-~ent i~ health t~ke place.
SO I C~ go o~ a.n~ ont b~ ! ~.hink ~hat ~h~se,
~he disaDDoi.~t~en~st as ! see ~hem.
Y~s?

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(QueI~ion f_~om the a~lence.}
DR. RZCS~40ND: ~e!l, m~chine is *.he mechar~cal
way of ~r~-nf to ~easu/s, a.~d wha~ has been ohserv~
as people go %0 lower ta= an l~wer n/coti~e yield c~gar~t~ee,
not unco~-~Dnly is that they may smoke ~ore cigarettes.
They make s~e them down to a shorter st~b~ They may
inhale moEe dQe.~ly. They ~ay lea.-n eith~ consciously
or ~ntui~ivsly to black off ~.he alr ~nts in ~be filters
so there arm a va~ety of ways ~het people can inc=ease
the .~_eld ~-~d ~he quest/on that ~ou're ask/ng, really,
goes ~o th~ haa=t of the difficulties in ~eally quantifying
the whole =at~e~ of smoking because ~here is ~0 much
subJectlva co~po~en~ ~ It,
{Question from the audlen~s. )
DR. RIC~OND: NO~ ~hs~e is ~o requi.~emen~,
add i~deed, I~ th~ advertising, one Of the points of
confusion is tha~ there is ~o standardization, Wha~
is defined as lOW, l~w an ~l~ra-l~w is really a ~a~ter
fu~ ~he ~anufau~u~er ~o ~ake a Jud.c~,ent about in his
a~ver~Isln~. Yes7
IQues~lon f.-om the au~i~%ce. )
DR. RICHMOND: ~es, $~r,
(Question from the audience, )
D~. Rv-C~--40~D: ~es, ~hey a~e awar~ of their
e:f0r~s, and I "..~nk they are ~.or.in~ri.ng ~ha~ i', is

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weirs trying to do.
(Quez,~,i~n from the audience. )
DR. RZCr~-OND: *-n some qeneral ways• Non-
tobacco ciga=e~e$ genmxally contain some o~'ga.~ic s~bst~n-
ce$, he=bs of va~~ious kin~s, ~e~erally, that &=e no~
classified as tobacco. I think we have eve-~y .~mason
to think from some of tba ds~erm/nations that have hsen
done of some of these that they do have tar yields.
The fact that they are not ~.oba~co doesn't mean ~hat
they would not ha~ tar.
And if tar is a significant carcinogen in cigarettes,
It's reasonable to ass%~a that some o ~he non~Qba¢co
cigarettes may, indeed, also contain some potencially
ha_-mful substances.
They've not, ObViously, been sh~led as extenslvely,
but if they continue to come onto the ms.-hat, Z ~hlnk
that they me=it such stndy. Yes?
(0~stlon from the a~dience.)
DR. RICF~Oh'D: Well, all we can ~o in a.~ ¢~uca~iona!
ef~or~ based on sclentifi= data as it hec~mes available
is to info.~ people so that they can make the ~os~ ~ppre.D-~la~
judgments. A~ as ~ indicat=.d Just a re4 ~oments ago,
we've been ~a.k!~q sseady progress. One couldn't c~•ll
i~ d~a~,a'-i~ c proq--ess, but it'~ *~'e.'~.,' steady progress.
Only one-=h!rd of the ad~!~. pop~latio.n s~okss ncw. ~
~L ASS~A~-S. Inc.

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• ~sed to be 40 per=en~ and if one looks at wh~t has bean
happeni.%p to ten, ages, some groups, for example i.n some
unlvsrsl~ies, the e~e~,~g f.-es~n st~ents who, a
decade ago, we=e s~king a~ 50 pe=cL~ of e.~te-'!n~ s~u~en~s,
some of those s~hools are n~ repoK~.Ing ~c tQ flve
percent of ente~ng streets as s~okers so tha~ ~ tb~nk
we have some reasons tO hm enco'~Ta~ef. Yes?
[Question from the audience.}
DR. RIC~OND: Well, at the moment, of course,
An the adv~,~is~en~s of ~ha various clgarettes, ~he
firms a.-e trying to provlde ingor~a~Io.n Con~e-~m!n~ the
tar con~en~-. ~t's jus~ ~ha~ ~he packages -- ~he package
you recelve ~oesn't contain that information. Wa think
~ha~ t~hat ~s somewhat ~efu! Info~nation,and we ~h~mk
it ought to be made available.
~-~ t.ha~ i8 why Sec=etazy ~.a~-TiS has been pa~t~icu-
la;ly keen on want/ng people ~o ~ve more adequate infoLmatior
so tha~ they can make ~re app.-opriate choices. ~-nd
tbat~s why we wo~d.~--efer ~%at ta-~ and r~coti.'~ e.~-~
carbo~, mmn=xide yields as a ~--~nim~ be on the cigarette
packaqe for the information of the smoker.
(~uesti=n ~.om ~h. au~.e~.ce. )
DR, RZC~¢OND: ~n r~lationship to additives?
NO, we couldn't ~.~k~- a.%'.~ Suate.-~n~. a~ the prese.-.u time.
Yes?
~2L ALSC~IA~-~ In~.

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(Queen, ion f.~m thl audience. }
D.~. RZCEMOND: Well, I havL~'t said wetre p=apared
to make ~'-y ag=alment. NO, not no, I have said that
as long as we have a legal ob!i~atlon to respect trade
sec.-ets, wmlre not goinq to violate ~he law. ~ut we
would like to ~ow ~o what extent there a.-e puhllc health
risks involved. A~ when I say a~ee~ne~s, we will
do wha~ the law requires and at the present time, We
mus~ respeut those trade se~et$.
what, Over tim6e our position would be as we
learne~ more is something we would have to make a ~udgment
about a~ ~hat tlm~.
(0uestion fr~ the audle~ce. )
DR. RICHMOND: It's an assumption a% the present
time. Yes?
{Q~estiom f=om the audience. )
DR. RICHMOND: Well, if there a;e e~ner~ency
situations, we, i~eed, can propose some action in general.
Of co~se, we also c~ use pQ-~vevlng of public i.nfo..-mation
as a very., re:T im4~r~a.n~ ki~ Of tool. ?hat is, when
we know somttP~g is a health risk, we have an obi!~a~io.~
~o inform -.he public, and ~hat!s a pretty pouent inst=~-~e~,
as you ~c~.
(Question f.-om ~.he audien=e. )
DR. RIC--~O.~: Well, we dO n~t have a.'.y daze
~3L ASS~qA*-BS. In~.

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indicating tha~ in ~.e~ o~ cardlovascu!a.- disease,
tha~ ~he=e is a =isk r~uction. The 8~ rel~'.es ~-o
pq~mo.~.~y dis~aset an~ Qe.~alnly in rel~.io.%ship to
pr agnancy ~u~comQ~ °
And w~ hav~ no re~son a~ the pr~sa.n~ ~i~e ~0
believe tha'. thQ_~ Is a Eig~f!cant red~.ion a~, for
that reason, wa do no'. Bay ~ha~ ~ing ~.o the~e Iowe.-
yiel~ .clgare~e~ will n~cassary improve ~n~'s chan~es
in relation~hlp to those spec£fi~ ~isorde.~$.
But, a~ai~, I would i.ndi~at~ we nee~ mo~e long-
te~m ~a~a because we have no~ ~oo~e~ a~ those Issues
over th~ longar ~rm ~ea.-ly as well as ~hould be~
Yes2 ThatI~ ~i~e correct.
IEnd o~ p~$s aonf~-~ence of Dr. Ric~c~.} .
