American Tobacco
Summaries
Fields
- Litigation
- 10004026
- Type
- Financial Document
- Financial
- Request
- 19
- Characteristic
- Marginalia
- Date Loaded
- 23 Nov 1998
- Attachment
- 60216751
Document Images
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k
SUM~ARZ~S
THE AMERICAN TOBACCO COMPANY
SUMMARY OF ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES
A~V~TISING - DOMESTIC
Cigarettes :
PALL MALL
Fiter
~100s - Cup King - Cup
King - Box (Albany and Boston)
Menthol Filter 100s - Cup
v TAREYTON
SILVA THINS - Filter iO0s
Menthol 100s
LUCKY T~ Through BBD&O
Through SSC&B (5 Markets)
LTC (Phoenix)
P~I~ACLE (Oklahoma City through
3/9/72 )
~CARLTON Filter - 83ram
Menthol
• /iCE~ERG i0 (17 Markets)
MEP/MA~D (Principally Me/nphis, New
Orleans and San Antonio
t/It o ugh 10/2/72 )
Total Cigarette Advertising
Less Estimated Agency R~bates
Net Cigarette Advertising
Sm~k ing Tobacco:
BOURBON BLEND
Net Advertising - Domestic
Export Advertising
Sales Departmen~ (Sheet Attached)
Selling CO~U~it tee
Marketing Department Expenses
~et Expenditures
~%~thor iz ed Expenditures
Balance
Approved Revised
Estimates Estimates Increas~
As of 12/13/72 As of 12/27/72
(ooo) (ooo) (ooo)
$ 8,871. $ 8,867. $ (4)
1,072. 1,072.
178. 175. ~3)
247. 247.
6,620. 6,607. (13)
2,984. 2,977. (7)
18. 18.
2,963. 2,951.
26~ 26.
(12)
I0. i0. -
1,084. 1,083. (I)
206. 203. (3)
2,879, 2,871. (8)
123. 123.
$27,613. $27,562. $(51)
1 050 1 050. -
$26,563. $26,512. $(51)
139. 139. -
$26,702. $26,651• $(51)
392. 392. --
30,731. 30,742. ii
84. 84.
845• 845.
$58,754. $58,714. $(40)
59 5O0. 59 500.
$ 746. $ 786. $ 40
.December 27,
AMERICAN TOBACCO COMPANY
SUMM~y OF ESTIMATED 1972 ADVEKTISING AND SELLING EXPENDITURES (Con't.)
SALES DEPARTMENT
Approved Revised
Estimates Estimates Increase
As of 12/13/72 As of 12/27/72 ~Decrease~
(oo0) (0go) (oo0)
Approved Budgets
Domestic
OExport
TOtal Sales Department Budgets
Less estimated allocation to Cigars
Net Total - Cigarettes, Smoking,
etc.
$29,588. $29,588. $ -
1 169. ~ ~
$30,757. ~30,757. $ --
26. is.
$30,731. $30,742. $ ii
/'
December 27, 1972
THE AMERICAN TOBACCO COMPANY
SUMM_~RY OF ESTIMATED 1972 ADVERTISING A~D SELLING EXpENDITUrES
Approved Revised
Estimates Estimates Increase
AS of 11/27/72 AS of 12/13/72 IDecrease
(000) (000) (00o)
AVVERTISING - DOMESTIC
Cigarettes:
PALL MALL
Filter
lO0s - Cup $ 8,733.
King - Cup 1,072.
King - Box (Albany and Boston) 178.
Menthol Filter 100s - Cup 247.
TAREYTON • " 6,483.
SILVA THINS - Filter 100s 2,985.
Menthol 100s 18.
LUCKY TEN
Through BBD&O 2,938.
Through SSC&B (5 Markets) 332.
LTC (Phoenix) 27.
PINNACLE (Oklahoma city through
3/9/72) 1O.
CARLTON Filter - 83~n 1,084.
Menthol 206.
ICEBERG i0 (17 Markets)
21879.
MERMAID (Principally Memphis, New
Orleans and San Antonio
through 10/2/72) 123.
Total cigarette Advertising $27,315.
Less Estimated Agency Rebates 1 025.
Net Cigarette Advertising $26,290.
~laoking Tobacco:
BOURBOM BLEND 139.
Net Advertising - Domestic $26;429.
Export Advertising 393
Sales Department (Sheet Attached) 30,731.
Selling committee 81.
Marketing Dep~rtment Expenses 865.
Net Expenditures $58,499.
Authorized Expenditures 59 500.
Balance $ 1,001.
$ 8,871. $ 138
1,072.
178.
247.
6,620. 137
2,984. (i)
18,
2,963, 25
332.
26. (1)
10.
1,084.
206.
2,879.
123.
$27,613. $ 298
1 050. 25
$26,563. $ 273
139.
$26,702. $ 273
392. (I)
30,731.
84. 3
845.
$58,754. $ 255
$ 746. $(255)
December 13, 1972
I
SUMMARY OF
THE AMERICAN TOBACCO COMPA~
ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES (Con't.)
SALES DEPArTMEnT
Approved Revised
Estimates Estimates Increase
As of 11/27/72 AS of 12/13/V2 IEecre_re~
(ooo) (ooo) (ooo)
Approved Budgets
~mestic
Total Sales Department Budgets
Less portion allocable to Cigars
Net Total - Cigarettes, Smoking,
etc.
$29,588. $29,588. $ -
1 169. i 169.
$30,757. $30,757. $ -
26.
$30,731. $30,731. $ -
December 13, 1972
THE AMBRICAN TOBACCO COMPANY
SUMMARY OF ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES
Approved Revised
Estimates Estimates Increase
As of 11/13/72 As of 11/27/72 ~Decrease
(0oo) (G0o) (000)
Balance
ADVERTISING - DOMESTIC
cigarettes:
PALL MALL
Filter
100s - Cup $ 8,737.
King - Cup 1,072.
King - Box (Albany and Boston) 182.
Menthol Filter lOOs - Cup 247.
TA~EYTON 60565.
SILVA THINS - Filter 100s 2,985.
Menthol 100s 18.
LUCKY TEN
Through BBD&O 2,947.
Through SSC&B (5 Markets) 327.
LTC (phoenix) 27.
PINNACLE (Oklahoma city through
3/9/72) 1O.
CARLTON Filter - 83mm 1,090.
Menthol 209.
ICEBERG i0 (17 Marke~s) 2,916.
MERMAID (Principally Memphis, New
Orleans and San Antonio
through 10/2/72) 123~
Total Cigarette Advertising $27,455.
Dess Estimated Agency Rebates 1 025.
Net Cigarette Advertising $26,430.
S~Oking Tobacco l
BOURBON BLEND 139~
Net Advertising - Domestic $26,569.
Export Advertising 393.
Sales Department (Sheet Attached) 30,841.
Selling Con~ittee 81.
Marketing Department Expenses 865~
Net Expenditures $58,749.
Authorized ~cpenditures 59 500.
$ 751.
$ 8,733. $ (4)
1,072.
178. (4)
247.
6,483. (82)
2,985.
18.
2,938. (9)
332. 5
27.
10.
1,084. (6)
206. (3)
2,879. (37)
123.
$27,315. $(140)
1 025.
~26,290. ~(140)
139.
$26,429. $(140)
393.
30,731. (110)
81.
865.
$58,499. $(250)
59 500.
$ 1,001. $ 250
Nove~Iber 27, 1972
I
THE AMERICAN TOBACCO COMPANY
SErMMARy OF ESTIMATED 1972 ADVERTISXNG AND SELLING EXPENDITURES {Con~t.)
Sales Department
Approved Revised
Estimates Estimates Increase
As of 11/13/72 As of 11/27/72
(o0o) (ooo) (o0o)
Approved Budgets
Domestic $29,698.
Export 1 169.
Total Sales Department Budgets $30,867.
Less portion allocable to Cigars 26__~.
Net Total - Cigarettes, smoking, etc. $30,841.
$29,588. $(11o)
$30,757. $(ii0)
2______~_6
~30,731. $(ii0)
Novembe~ 27, 1972
THE AMERICAN TOBACCO COMPANY
SUMMARy OF ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES
Approved Revised
Estimates Estimates Increase
As of ].0/27/72 As of 11/13/72 IDecrease)
(ooo) (ooo) (ooo)
ADVERTISING - DOMESTIC
Cigarettes :
pALL MALL
Filter
100s - Cup $ 8,562.
King - Cup 1,072.
King - Box (Albany and Boston) 167.
Menthol Filter 100s - Cup 249.
TAREYTON 5,860.
SILVA THINS - Filter 100s 3,000.
Menthol 100s 18.
LUCKY TEN
Through BBD&O 2,940.
Through SSC&B (5 Markets) 327.
LTC (Phoenix) 28.
PINNACLE (Oklahoma city through
3/9/72 ) I0.
CARLTON Filter - 83mm 1,090.
Menthol 209.
ICEBERG i0 (17 Markets) 2,919.
MERMAID (Principally Memphis, New
Orleans and San Antonio
through 10/2/72)- 123.
Total Cigarette Advertising $26,574.
Less Estimated Agency Rebates 960.
Net Cigarette Advertising $25,614.
Smoking Tobacco:
BOURBON BLEND 139.
Net Advertising = Domestic $25,753.
Export Advertising 393.
Sales Department (Sheet Attached) 30,867.
Selling Co*mnitt ee 77.
Marketing Department Expenses 865.
Net Expenditures $57,955.
Authorized Expenditures 59 500.
Balance $ l, 545.
$ 8,737. $ 175
1,072.
182. 15
247. (2)
6,565. 705
2,985. (15)
18.
2;947. 7
327.
27. (i)
10.
1,090.
209.
2,916. (3)
123.
$27,455. $ 881
1 025. 65
$26,430. $ 816
139.
$26,569. $ 816
393.
30,841. (26)
81. 4
865.
$58,749. ~ 794
59 500.
$ 751. $(794)
November 13, 1972
SUMMARY OF ESTIMATED 1972 ADVERTISING AND S~.TT~G rZ~PENDITURES
Approved Revised
Estimates Estimates Increase
As of 10/27/72 As of 11/13/72 ~Decrease)
(ooo) (ooo) (ooo)
Sales Department
Approved Budgets
Domestic
O Export
Total Sales Department Budgets
Less portion allocable to cigars
Net Total - Cigarettes, Smoking,
$29,698. $29,698. $ -
i 169. 1 169.
$30,867. $30,867. $ -
26.
etc. $30,867. $30,841. $(26)
November 13, 1972
su~Y OF
THE A~IERICAN TOBACCO COMPANY
ESTIMATED 1972 ADVERTISING AND SELLING ~PENDITURE8
Approved Revised
Estimates Estimates Increase
AS of 10/13/72 As of 10/27/72
(000) (000) (000)
ADVERTISING - DOMESTIC
Cigarettes :
PALL MALL
Filter
100s - Cup
King - Cup
King - Box (Albany and Boston)
Menthol Filter 100s - Cup
TAREyTON
SILVA THINS - Filter 100s
Menthol 100s
LUCKY TE~ Through BBD&O
Through SSC&B (5 Markets)
LTO (Phoenix)
PINNACLE (Oklahoma city through
3/9/72)
CARLTON Filter - 83n~
Menthol - 83mm
ICEBERG l0 (17 Markets)
MERMAID (Principally Memphis, New
Orleans and San Antonio
through 10/2/72)
Total cigarette Advertising
Less Estimated Agency Rebates
Met Cigarette Advertising
S m~king Tobacco:
BOURBON BLEND
Net Advertising - Domestic
Expcrt Advertising
Sales Department
Domestic
E~por t
Selling committee
Marketing Department Expenses
Met Expenditures
Authorized Expenditures
Balance
$ 8,562. $ 8,562. $ -
1,072. 1,072. -
167. 167. -
249. 249. -
5,866. 5,860. (6)
3,001. 3,000. (i)
18. 18. -
2,944. 2,940. (4)
304. 327. 23
28. 28. -
i0. i0. -
1,091. 1,090. (i)
209. 209. -
2,931. 2,919. (12)
123~ 123.
$25,575. $26,574. $ (i)
929. 960. 31
$25,646. $25,614. $(32)
139. 139. -
$25,785. $25,753. $(32)
393. 393. -
29,698.)
1,169.) 30,867. -
77. 77. --
865 865_______~. -
$57,987. $57,955. $(32)
59 500. 59 500.
$ 1,513. $ 1,545. $ 32
October 27. 1972
THE AMERICAN TOBACCO COMPANY
Si~MARy OF ESTIMATED 1972 ADVERTISING AND SELLING ~PENDITURES
Approved Revised
Estimates Estimates Increase
As o~ 9/27/72 As o~ i0/n/72
(000) (000) (000)
ADV~TISING - DOMESTIC
Cigarettes:
pALL MALL
Filter
100s - Cup $ 8,994.
King - Cup 1,072.
King - Box (Albany and Boston) 167.
Menthol Filter 100s - Cup 249.
TAREYTON 6,113.
SILVA THINS - Filter 100s 3,253.
Menthol 100s 18.
LUCKY TEN
Through BED&O 3,057.
Through SSC&B (5 Markets) 484.
LTC (Phoenix) 33.
pINNACLE (Oklahoma City through
3/9/72) 10.
CABLTON Filter (83mm - 25 Markets) 1,164.
Menthol (83mm - 25 Markets) 276.
ICEBERG I0 (17 Markets) 2,516.
MERMAID (principally Memphis, New
Orleans and San Antonio) 123.
Total Cigarette Advertising $27,529.
Less Estimated Agency Rebates 1 025.
Net Cigarette Advertising $26,504.
Smoking TObacco:
BOURBON BLEND 139.
• , Net Advertising - Domestic $26,643.
Export Advertising 393."
Sales Department (Sheet Attached) 31,116o
Selling Committee 77.
Marketing Department Expenses 865.
Met Expenditures $59,094.
Authorized Expenditures 59 500.
Balance $ 406.
$ 8,562. $ (432)
1,072.
167.
249.
5,866. (247)
3,001. (252)
18.
2,944. (I13)
304. (180)
28. (5)
10.
1,091. (73)
209. (67)
2,931. 415
123.
$26,575. $ (954)
929. (96)
$25,646. $ (858)
139 •
$25,785. $ (858)
393.
30,867. (249)
77.
865. ______:___
$57,987. $(1,107)
59 500.
$ 1,513. $ 1,107
October 13, 1972
SI~4MARy OF ESTIMATED 1972 ADVERTISING AND S~,T.T~G EXPENDITURF,~;
Approved Revised
Estimates Estimates Increase
AS of 9/27/72 AS of 10/13/72 ~Decrease)
(ooo) (ooo) (ooo)
Approved Budgets
Domestic
Export
Total Sales Department
Sales Department
$29,947. $29,698. $(249)
1 169. 1 169.
$31,116. $30,867. $(249)
I IIIII
October 13, 1972
L/ -
O
THE AMERICA~ TOBACCO COMPANY
Estimated Funds Available For
Additional Advertisinq and Sellinq Expenditures
for 1972
Budget Balance per Summary as of September 27, 1972
Less Preliminary Estimate of Anticipated Additional
Expenditures
BOURBON BLEND - Increased estimate of eXcess
cost of packing 14 oz, size in plastic keg
humidor i~ste~d of regular vacuum tins
Balance Available For Additional Expenditures
Amount (000)
$406
$401
September 27, 1972
THE AMERICAN TOBACCO COMPANY
SDMMARY OF ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES
Approved Revised
Estimates Estimates Increase
AS of 9/13/72 AS of 9/27/72 ~Decrease~
(oooi (ooo) (oo0)
ADVERTISING - DOMESTIC
Cigarettes:
PALL MALL
Filter
100s - Cup $ 9,115.
King - Cup 1,072.
King - Box (Albany and Boston) 166.
Menthol Filter lOOs - Cup 249.
TAR~N 6,115.
SILVA THINS - Filter 100s 3,276~
Menthol 100s 18.
LUCKY TE~
Through BBD&O 3,060.
Through SSC&B (5 Markets) 484.
LTC (phoenix) 53.
PINNACLE (Oklahoma City through
3/9/72) I0.
CARLTON Filter (83mm - 25 Markets) 1,164.
Menthol (83mm - 25 Markets) 276.
XCEBERG i0 (17 Markets) 2.126.
MERMAID (principally Memphis, mew
Orleans and San Antonio) 123.
Total cigarette Advertising $27,287.
Less Estimated Agency Rebates 1 025
Net Cigarette Advertising $26,262.
Smoking Tobacco:
BOtK%BON BLE~D 139.
Net Advertising - DOmestic $26,401o
Export Advertising 400°
sales Department [Sheet Attached) 31,279.
Selling committee 81.
Marketing Department Expenses
Net Expenditures $59,057.
Authorized Expenditures 59 580.
O Balance $ 443.
$ 8,994. $(121)
1,072.
167. 1
249.
6,113. (2)
3,253. (231
18.
3,057.
484.
55.
(3)
I0.
1,164.
276.
2,516. 390
123.
$27,529. $ 242
1 025.
$26,504. $ 242
139.
$26,643. $ 242
393. (7)
31,116. (163)
7~. (4)
865.
$59,094. $ 37
59 500.
$ 406. $ (BT)
September 27, 1972
Si~4MARy OF ESTIMATED 1972 ADV~TISING AND SELLING EXPENDITURES
Approved Revised
Estimates Estimates Increase
AS of 9/13/72 AS of 9/27/72 IDecrease[
(ooo) (ooo) (ooo)
Sales Department
Domestic
QKpproved Budget
Less funds expected to be ~eleased
as a result of underexpenditure
of several budget categories
Total ~om~stic
Export
Total Sales Department
430,110. $30,347.
400.
$30, Ii0. ~29,947.
1 169.
$31,279. $31,116.
$ 237
~(163)
$(163)
September 27, 1972
THE AMERXC~N TOBACCO CGMPA~Y
~UMMARY OF ESTIMATED 1972 ADVERTISING ~ND SELLING ~pENDITURES
ADVERT/SING - DOMESTIC
Cigarettes :
~PALL MALL
Filter
100s - CUp
King - CUp
King - Box (Albany and Boston)
Menthol FAlter 100s - Cup
TAREYTON
SILVA TBINS -- Filter 100s
Menthol 100s
LUCKY TEN Through BBD&O
Through SSC&B (5 Markets)
LTC (Phoenix)
pINNACLE (Oklahoma City through
3/9/72)
CARLTON Filter (83mm - 25 Markets)
Menthol (83ram - 25 Markets)
IC~ERG 10 (ii Markets)
MERMAID (Principally Memphis, Mew
Orleans and San Antonio)
Total Cigarette Advertising
Less Estimated Agency Rebates
~et Cigarette Advertising
8~oking Tobacco: BOURBON BLEND
Net Advertising - Domestic
E~por t Advertising
Sales Department (Sheet Attached)
Selling Committee
Marketing Department Expenses
Net Expenditures
A~thor ized Expenditures
Balance
Approved Revised
Estimates Estimates Increase
A~ of 8/28/72 AS of 9/13/72 ~Decrea~e
(o0o) (0o0) (0o0)
$ 9,260. $ 9,115. $(145)
1,081. 1,072. [9)
155. 166. 1
257. 249. (8)
6,169. 6,115. (54)
3,292. 3,276. (16}
17. 18. 1
3,087. 3,060. (27)
499. 484. (15)
36. 33. (3)
i0. i0.
1,175. 1,164. (11)
271. 276. 5
2,112. 2,126. 14
130. 123. {7)
$27,561. 327,287. $(274)
1 025 1 025.
$26,536. $26,262. $(2~4)
139. 139~
$26,675. $26,401. $(274)
400. 400.
31,347. 31,279. (68)
84. 81. (3)
896. 896. -
$59,402. $59,057. $(345)
59 500. 59 500.
$ 98. $ 443. $ 345
September 13, 1973
SDMMAKY OF ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES
Approved Revised
Estimates Estimates Increase
As of 8/28/72 As of 9/13/72 ~Decrease
(ooo) (0oo) (o0o)
~estic
Approved Budget
Less funds to be released as a
result of cancellation of fall
Sales Incentive Contest
Total Domestic
Export
Total Sales Department
Sales Department
$30,178. $30,210. $ 32
iO0. (100}
$30,178. $30, ii0. $ (68)
i 169. 1,169. ----2.--
$31,347. ~31,279. $ (68)
September 13, 1972
~HE AMERICAN TOBACCO COMPANY
Estimated Funds Available For
Additional Advertisinq and Selling Expenditures for 1972
Budget Balance per Summary as of AugUst 28,
Less Preliminary Estimate of Extension of
LUCICf TE~ Bowling Clinic Program
Balance Available For Additional Expenditures
amount (oo0)
1972 $98
72
$26
August 2E, 1972
THE AMFAICAN TOEACC~ COMPANY
SUMMARy OF ESTIMATED 1972 ADVERTISING AND SELLING EXPFI~DI~JRES
Approved Revised
Estimates Estimates Increase
As Of 8/14/72 As of 8/28/72 ~Decreasei
(0oo) (000) (0oo)
ADVERTISING - DOMESTIC
Cigarettes :
pALL MALL
tilter
100s - Cup
King - Cup
K/rig - BOX (Albany and Boston)
Menthol Filter 100s - Cup
TAREYTON
SILVA THINS - Filter 100s
M~ntho i lO0s
LUCKY TEN Through BBD&O
Through SSC&B (5 Markets)
LTC (Phoenix)
PINNACLE (Oklahoma City through
3/9/72 )
CARLTON Filter (83mm - 25 Markets)
Menthol (83mm - 24 Markets
ICEBERG I0 (11 Markets)
MEKMAID (Principally Memphis, New
Orleans and San Antonio
Total Cigarette Advertising
Less Estimated Agency Rebates
Net Cigarette Advertising
Smoking Tobacco:
BOURBON BLEND
Net Advertising - Domestic
Export Advertising
Sales DepartmLent (Sheet Attached)
Selling Committee
Marketing Department Expenses
Net Expenditures
Authorized Expenditures
Balance
$ 9,639. $ 9,260. $ (379)
1,081. 1,081. -
165. 165. -
257. 257. -
6,142. 6,169. 27
3,305. 3,292. (13)
17. 17. -
3,111. 3°087. (24)
499. 499. -
36. 36. -
i0. i0.
1,208. 1,175. (33)
271. 271.
589. 2,112. 1,523
130. 130. -
$26,460. $27,561. $i, i01
925. I 025. i00
$25,535. $26,536. $i,001
139. 139. -
$25,674. $26,675. $I,001
400. 400. --
30,717. 31~347. 630
84. 84.
900. 896.
$57,775. $59,402. $i,627
59 500. 59 500. -
$ 1,725. $ 98. $(1,627)
~ugust 28, 1972
SUMMARY OF ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES
Approved Revised
Estimates Estimates Increase
As of 8/14/72 AS of 8/28/72 ~DecreaseI
(oo0) (ooo) (ooo)
Approved Budgets
Domestic
F~xpor t
Total Sales Department
Sales Department
$29,548. $30,178.
1 169. 1 169.
$30,717. $31,347.
$630
-__-__
$630
AUgust 28, 1972
r
~4ARKETI NG DEPARTMENT
,ESTIMATED ADVERTISING EXPENDITURES - BOURBON BLEND SMOKING TOBACCO
1 ~'f2
TR.I MAGAZI NE~
A. ~ENERA~ . ~£NIS
~EWSWE~K AND SPORT5 ILLUSTRAT~O .
7 1~SERTIONS ~A~H; ESQUIRE, ~I~LD
STREAH, 5PORT AND SPORTS AFIELD
INSE~TION~ EACH; HECHANIX ILLUS-
TRATED -- 1 IN~ERTION
TR.6 RACEI~ACK TOTE BOA~CE;
NEw YoR~ AR~A . 10 HONTHS - 3 PER N~HT pER TRACK
1 ,(300.00
GRAND TOTAL
$i 39,ooo.oo
SE~T~HSER 27, 1972
972
~ST]~A~D AI)VEF~TI$1NG EXF~NDITURES - BOUI~ON BL~ND $HOK~NG TOBACCO
STATEHENT OF CHANGES
ApPRoV~O ESTSHATE DATEO JUNE 27~ I~T2
REYh~ED ES'rI~4A'J'C DA'r~ SEPTEMBER 2~, ~9~2
IWCREAS£
$136,ooo,oo
3,000.O0
MAGAZINe5
INCREASE
$3 ,ooo.co
1,(ARKETI NG D£ PARTHENT
'ESTIMATED ADVERTISING EXPENDITURES - BOURBON BLEND $~OKING T~BACCO
1972
TR.I HAGAZINE$
A. GENERAL - MENt~
NE'~3WEEK Aft3 SPORT~ ILLUITRATCD --
7 INSErCTIONS EACH; ESQLIIR~, F'IELD
8¢ STRE/*M p SF'ORT ANO SPOR~'S Af'tELD --
(~ I~ERTIONS EACH
~.6 RACETRACK TOT~ ~Oe~RDS
NE'# yOFIK AREA - 10 MONTHS --
3 PER NIGHT PER TRAC~
SPAC____~E PROOUC TI (;N TOTAL
~130.0C~ .00 ~5 ,OOO .C~ $13~ ,OQO. O0
1.0CK3. CO
1 ,0CO.OO
GRAND TOTAL
$~ 36,coo.oo
JuNe 2T, tgT2
1972
ESTINATED ADVERTISING EXPENDITL~RES . BOUR~GCN BLEND SMOKING TOBACCO
STATEMENT OF- CHANGES
APPROVEO ~STIMATE DATEO MARCH 27* I~
REVISED ESTI~AT£ DAT£D JUNE 2~* %972
DECREASE
$137,oc~.oo
~6.ooo.oo
$ 1 ,oc~.oo
MAGAZINES
DECREASE
$1,000.00
t~RRETI NG DEPARTHENT
ESTIMATED ADVERTISING EXPENDITURES - BOURBON BLEND 5P, OKING TOBACCO
T~72
T~.I MAGAZINES
A. GENERAL . MENI5
N~WSWEEK A~D S~ORTS ~LLUSTR, TED .
INSERTION5 [ACH; [$QUIR(* ~IELD
STRE,~ SPORT ,NO SPORT~ AFIELD .
iN~£~TIONS EACH
O~ RACETRACK TOTE BOAI~)S
New yOR~ AR~A . I0 MONTHS -
3 P£R NIGHT ~£R TRACK
SPACE PROOUCT I ON TOTAL
$13) ,O00.00 J~5 ,OOO .OO ~,13G ,OOO. OO
| ,COO.CO
| ,000=00
G~,e~D TOTAL
$t 37,ooo.co
M,leCH 27, 1972
1972
ESTI~4ATEO ADVERTISING EXPENDITORE$ . BOURBON BI-~N9 SMOKING TOBACCO
STATEMENT OF CHANGES
APPR°V~D ESTIMATE DATED NOVEMBER ~, 1971
REVISED ESTIMAT~ DATED MARCH 27, 1972
INCREASE
$~35,ooo.oo
2 ,COO .CO
MAGAZINES
INCREASE
$2,000.00
~-NAAC~ 2~, 1972
MARKETING DEPARTS'fEN T
ESTIMATED ADVERTISING EXPEND~ TURES - E~OURBON BLEND SMOKING TOBACCO
197~
TR.I MAGAZINES
A. G~N~AL -- M~NIS
N£WSW¢~K ANO 5PO~TS I~LUSTR~T~D .
INSERTIONS £ACH ESQUIRE, ~I~LD
STREAM, SPORT AND SPORTS A~I~LD -
6 INSerTIOnS EAC.
%ORAC£TRACK TO~ ~ARO$
NEW YO~K A~EA -- 12 ~NTH5 .
3 ~R NIGHT PER TRACK
I ,OOO .OO
PRODUCTION
,~5,000.00
1,000.OO
GRAND TOTAL
$t35,000.00
F~ I//9{~ /
---
MARKETING OEPAR'FMENT
ESTIMATED ADVERTIS!NG EXPE~OITURES - CARL~I FILTER (~M)
PROOUCT~
K,I HAGAZINES
A, GENERAL
NEWSWEEK AND TIME - 13 IN~ERTtONB
EACH; U.S. News & WORLD REP@RT --
INSERTION~
~* POLI~Y
~ot#,ooo ,0o # ~ ,ooo.c~
I ,OGO .~3
~[OTAL~t~,C~ZtNE$
K,2 NEWSPAPERS
A, REGULAR
F~k~R OttkY
~-~R~ETS 1-8
]1 MARKETS . ~] N~W~PAPER$ -
~,~0 LIN~S - B & W
li HARKET3 . ~I NEWSPAPERS .
~lCAGO -- ~ ~EWSP~PERS -
8,1~00 LiN~s - B ~
~TLA~A . ~ NEWSPAPERS .
1~0 LZNES - g & w
MCL~AUKEE . ~ NEWSPAPER~ --
3,~C0 LIN~S - B & W
HEW ~ORK~ N, Y. . ~0 COLOR
POST --~INSER¢ION~
NIRROR - ~ ~NSERTIONS
MARKETS 2~-~0 . 5~ NEWSPAPERS -
tILTER A~*C~MENTHOL CO~BIN&~ION . B ~
I1 MARKETS - 6] NEW~PAPERS -
ll M~RKETS -- 31NEWSPAP¢R$ -
3,90<) L,NES
CHICAGO - ~ N~WSPAP~R5 .
~0 LINES . 8 &
9,T~0 L,.~=
HI~AU~E£ - ~ NEWSpaPER5
7,10O L=~ES
K,18 P~INTED BOARDS (FACTORIES}
K,20 GENERAL SANPLING AND MISCELLANEOUS
GRAND TOTAL
I
6~9,000.00 12,000.00
1 ,~0.00
I ~CO0, OO
~t1,0~3 ,030.00
~STI~TE~ ADVERTISING EXPE~DITURE$ - CARLTON ~'ILTER (83MH)
APPROyEo ESTIHATE DATED SEPTCMBE~ 27, 1972
RCVlSEO ESTINAT( DATED DEC~B(~ 27, 1972
D~CR(ASE
1~1 , I~1~ ,COO,O0
$ BI,O00.O0
~'~GAZ~NC$
NEWSPAP£RS
D(¢R(ASE
¢ 1 ,ooo.oo
80 ,o00.00
t81 .ooo.oo
bFC(MSER 27, 1972
~t~-RKETING DEPARTMENT
ESTIHATED ADVERTISING EXPENOITURE'S . CARLTON MENTHOL (~3HH)
L.~ NE~RSpAPERS
A. REGULAR
MENTHOL ONLY
MILWAUKEE . ~O PACK (~FER .
800 LIN~S - B ~ W
N~w YORK, N.Y. - TWO COLOR
POST . 7 INSERTION~
~ILTE~ AND MENTHOL CO~BINATION
11 NAR~ETS -- 61N~W~PAP~RS --
5.~)OLINES
11 MARKETS . ~1 NEWSPAPER~ .
~,90(J LIN£S
CHICAGO . ~ NEWSPAPERS --
~OO LINES . 8 & W
~TLAHTA - ~ NEWSPAPERS
9,~0 L=NES
~ILW~UKEE . ~ NEWSPAPERS -
~,1oo LINES
L,~ SPECIAL CONSUMER SAMPLING
~IL~AUKE£ -- NEWSpApER COUPON ~FFER
SPACE
$1~ ,ooo.oo
PRCOUCTI ON
$~,oco.oo
GRAND ~TAL
$203,000. O0
1972
ESTIMATED ADVERTISING EXPENDITURES . CARLT(;N tR~NTHOL {83NM)
STATEHEk'T OF CHANE$
APPROVED ESTIMATE O, TED SEPTEMBER 27, 1~2
REYLSED E~TIHATE ~TEO ~ECENSER 27p 1~72
DECREASE
$276,coo.oo
$ 73 ,oOo.oo
NEWSPAP£~
SPECIAL CONSUHER S~M~LIN6
DEtt REASE
$71 ,coo.oo
2 ,COO.OO
$73,ooo.oo
D~OEMBOR 2"~, 1972
. "
MARKETING D£PARTHENT
ESTIMATED ADVERTISING EXPENDITURES . CARLTON FILTER (~M)
~97~
SPACE PROCUCT[ON
K,l ~GAZINE~
A. GENERAL
NEW3WEEK ANO TIME - l~ IN~E~TIONS
EACH; U.S, N£WS ~ WORLD REPORT -
9 INSERTIONS
B. POLICY
TOTAL MAGAZINES
$4o4 ,ooo.oo $ 5.ooo.oo
1.000.00
K.2 NEWSPAPERS
A* REGULAR
FILTER ONLy
MARKET~ 1.2~j
111~ARKET8 -- ~1NEW~pAPERS --
~,5OO LINES - B ~ w
1~ ~RKET~ . ~l NEWSPAPERS --
~,?o0 LINES . B & W
CHICAGO . ~ NEWSPAPERS .
8,~00 L=NES , B & W
ATLANTA . ~ NE~SPAPER~ .
150 LiN£s- B & W
~ILWAUKEE . ~ NEWSPAPERS .
3,30OLINEB - B & W
NEW YOR~, N.Y. - 2 COLOR
POST . 37 [NS[eTIONS
~IRRO~ . ~ ~NSERTION~
14A~K~TS 26.50 . 59 NEWSPAPERS --
1.~OO LINES - B & W
FILTER ANO MENTHOL COMBINATION -- ~ ~
11 MARkeTS - 6l NEWSPAPERS .
6,9o0 LIN¢S
11 ~RKETS . 31 NEWSpApERS --
5,70o L¢~s
3.ooo LI~EB - B &
ATL&NTA - ~ NEW~PAPER~ .
I1,~O LINCS
~L~AUK£E . ~ NEWSPAPERS .
9~ LINES
K.18 PAINTEO BOARD~ (V~CTORI£B)
KIlO GEI4ERAL S~PLING ANO MISCELLANEOUS
~(D T~TAL
~3,ooo.oo
S~Pv~.n~R 27, 1972
TOTM.
$4o9,ooo.oo
I ,OO0 .OO
$
2,O00,OO
1,0OO,OO
$1,1(~,000,CO
~9T2
ESTINATED ADVERTIStNG EXPENDITURES . CARLTC~ FILIZR (8?,MM}
STATE'M[NT OF CHANGE5
APPROV{D E~T~MATE DAT[D JUNE 27, 19T2
REVISED E3TIHAT[ DATEO SEPTEMB{R ~T, |972
D~CREAS~
~1,~,000.00
~,000.00
$ ~,oeo.oo
MAGAZINE~
NEWSPAPERS
P~INT{D BOARDS (rACYORIES)
~NERAL SAMPLINQ ANO ~I$CEL~A~[OiI~
INC~EASE
I ,000.00
¢.] .000.00
DECREASE
¢35 .ooo.oo
8,000.00
2.000.00
$~5,o0o.00
SEPTEMBER 27, I~T~
MARKETING DEPARI~/ENT
ESTIMATED ~DVERTIStHG EXPENDfTURZS . CARLTON MENTHOL (8~H)
L.2 NE~J PAPERS
A. RE r~lJ LAR
MENTHOl. ONLY
HILWAUKEE . ]~to pAC~ OPFER --
&X~ LINES . B & W
NEW YORK, N.Y. - 2 COLOR
POST . ~ I~SERTION~
f*~LTER AND MEnTHOl. CC~4~INATION
11 MP~RKETS . 61 NEW~PAPER~ .
6,900 LrN~S
] I MARKET5 - ~1 NEWBPAPERS .
5,;oo LINes
CHICAG(~ - ~ I~WSPAPERS -
3~000 LiNes . B & w
ATLANTA . ~ NEWSPAPERS .
11,~0 LINES
HILICAUKEE . 2 NEWSPAPERS .
9,200 LIN£S
L.~ SPECIAL CONSUMER SAHPLING
~ILW/~UKEE ~ NEWSpApER C~JUPON CF'FER
SPACE PRCOUCTI ON TOTAL
$~5 ,oco.oo $5 .ooo.oo $26c.,ooo.co
16,0CO * 00
~D TOTAL
'
$276,ooo.oo
1972
~$TIMATED ADVERTISING EXPENDITURES - CARLTON MEN'PHOL (8~.MM)
STATrMENT OF CHANGES
; E~TI~ATE DATED JUNE 2~ 1~72
~EVISED ESTIMATE DATED SEPTEMBER ~;~, }9?2
INCREASE
~271 ,O00 .CO
276,000.o0
5,000.00
~WSpApERs -- CHICAGO
INCREASE
~, COO.
O0
SZeT¢~eEe 2-(, 1972
.
i/
MARKETI NG DEPARTMENT
ESTIMATED ADVERTISING EXPENDITURES - CARLTOM FILTER (~M)
- lpT2
SPAC~
pROOUCTt ON
K.I MAGAZINES
A. G[KERAL
N~WSWE¢~ TiME ~ND U.S* N[wS &
"w~RLD ~£mORT . 13 INS~RTION~ EACH
B, POLICY
TOTAL HAGAZIN[~
$~3T,O~.oo $ 7.0o0.00
1,00~,00
K.2 NEwSpAPERS
A, REaULAR
FILTER ONLY
MARKETS 1-25
11HA~KETS . 61 N~WSPAPERS °
~,~00 LINES - B b W
II MARKETS . ~I NEW~PAPERB
CHICAGO -- ~ NEWS~APER~ --
11.~00 LINES - B & W
ATkANTA . ~ NEWSmAP~RS --
I~0 LINES - 8 & W
~,~00 LINES . B & W
NEW yORK, N. Y. - 2 COLOR
~O~T -- ~8 IN~RTICN8
MIRROR - ~ INSERTION5
MARKETS 26-~0 -- 59 NEWSPAPERS .
11 ~RK(TS - ~1 NEWSPAPERS --
I1 MARKET~ - ~1 NEWSPAPERS -
AyLAHT~ - 2 ~W~PAP~R~ --
11,~0 LINE8
MILWAUKEE . 2 NE~SpAPCR~ -
9,200LIN~S
K.I8 PAINTED BOAR~ (F~CtO~IZS)
K.20 ~ENERAL SAMPLING ANO HISC~LLANEC~S
GRAND TOTAL
JUH{ 2T, 1912
7h6,000.00 ~3,000,00
"/ 7 ~/
TOTAL
$~h~,O00.OO
1,0OO, OO
$ lilt9 ,ooo.o:
7~9,o00.0c
i ,000 .Oi
3,C00.0
~i1,20~ ,000.0
!-
O
~972
ESTIMATED ADVERTISING EXPENDI~JRES - CARLTON FILTER 183H~}
STATEMENT OF CHANGES
APPROVED ESTIMATE DATED HAY 12. 19~2
RCVISE~ ESTIMATE DAT£D JUNE 27, 19~
DECREASE
$1 ,209,000,00
I ,20~ ,000. O0
1,0OO. O0
MA~AZSNE~ - PRODUCTION
NEWSPAP£~$
GENERAL SAMPLING AND MI3CELLANEOUS
~NCREA~E
$3.000.0o
$3,o0o.oo
DECREASE
$3,0o0.00
I ,000.00
$~,ooo.oo
Ju.E 27. ~972
r/ •
Ht~RKETI NG DEPARTHENT
ESTfHATED ADVERTISING EXPENDITURES - CARLTON MEN~OL (8~H)
L.2 HEWS PAPEE'3
A. REGULAR
M~ NTHOL ONLy
MILWAIJK£E . TWO PACK O~'~ER --
800 LINES - B& W
NEW YORK, N. ~. - 2 COLOR
posT - 7 INSERTIONS
F'ILTER AND HENTPIOL COHBINATION
11 HA~K~I*$ -- 61 N~SPAPERS --
~,900 L.~ES
~ ~RKKT5 -- 31 NEWSPAPERS --
5,70o L=NES
ATLANTA . ~ N~WSPAPERS --
11,850 LINES
~ILWAIJKEE -- ~ NEWSpAPeRS -
9,2oo L=~Es
L.~ SPECIAL CONSUMER SAMPLING
~ILWAUKEK -- NEWSpApER COUPON OF~'£R
SPACE PRGOUCTI ON TOTAL
~2~,OO0.00 ~7,000.OO $255 ,o~o.~
16,C00.C0
GRAND T(YrAL
1972
ESTIMATED ADVERTISING EXPENDITURES - CARLTC~ NENTHOL (,~:4H)
STATE'IqENT OF CHANGES
APPROVED ESTIMATE ~ATED ~A¥ 1~, 19~
REVISED ESTtMATC DATED JUNE 2~. 19~2
DECREASE
~27~,000.oo
NEW~pApERs . CHICAGO
DECREASE
$~,000.00
N,\RNETI NG DEF~RTHENT
ESTImaTED ADVERTISING E×PENOI'~JRES - CARLTON ~'ILTER (~:~)
SPACE PRODUCTS
O[~
K.1 ~IACAZINE$
A. ~ENERAL
NEWSWEEK> TIME ANO U*5~ N~'~
WO~LD REPORT - 13 iNSERTIOnS EACH
~. POLICY
TOTAL HA~AZINES
K.2 NEWSPAPERS
A. ~EGULAR
FILTER ORLY
MAR~CTS 1-25
I1 MARK£TS -- 61 NEWSPAPERS --
~,~OO LINES . ~ & W
CHICAQO AR~A -- 2 NEWSp~PER~
II,~00 LINes - B &
ATLANTA . ~ ~WSPAPKR5 .
I~O LiNes - B & W
M~LWAUKEE . ~ ~EW~APZR5 .
3,~OO[IES - B & W
N~w YO~K. N.Y* . 2 COLOR
MIRROR -- ~ IN$~RTION~
~RK~TS 26-50 - 59 N~W~eAPCRS -
1,800 LINES - 8 & W
6,9oo C=~s
12 HA~K~T~ - 33 N~WSPAP~RS -
5,7oo L~s
A~ANTA -- ~ ~EW~PAP~ --
I1,850 L~NES
~ILW&UKKE -- ~ NZWSPAPK~S -
K.18 PAINT£D BOARD~ (FACTORIES)
~.20 GENERAL SAMPLING AND HISCELL~IEOUS
$437,ooo.oo $~o,ooo.~o
I ,OOO ,OO
~4z ,coo .oo ~ ~ .ooo .~
GR,i~i~ TOTAL
HAy 12, I~7~
TOTAL
$4~7,0C0.00
1,000.00
$ 4~8,o~a.o<
756,000,0C
1,000.00
/ ~ ,ooo.o,~
$!,~0~,00o,00
~972
EST]MATZO ADVERTISING EXPENDITURES - ~ARLT0¢~ FILTER (~MM1
STATE~4ENT OF CHANGE5
APPROV£~ ESTIMATE DATED ~ARCH ~, 1~2
REVISE~ ESTIMATE OATEB MAy 12, I~2
D£CREA~£
$I ,~98 ,ooo.oo
$ 289,ooo,~c;
MAGAZI~E8
NEWSPAPERS
~CREAS£
$ 5,ooo.oo
28~,000,o~
¢2~,ooo.oo
l~Y 12, 1972
MARKET1NG DEPARTMENT
ESTIM,~TED ADVERTISING E×pENDrTURES - CARLTON MENTHOL {83~)
i?y2
L.2 N EI4SPAPER5
A. I?.EGU L AR
MILWAUKEE . TWO pACK O~-FER . ~OEI LIN~5
~ILTER AND Mf-NTHOL COM~It~ATION
11 ;4ARK~T5 -- ~1 NEWSP,'~.R3 -
12 MAnKE'rs - 33 N£wSPA~R~" -
9 ,~[0o l_,Ncs
A~LA~TA - ~ NE~PAPE~ .
11 ,~O LINES
MIL~AIIKE{, . ~ N~WSPApERS .
9 ~ L~O0 LINES
L,~ SPECIAL C0~SUMER SAMPLING
MIL'*,AU~IE . NEWSPAPER C(~UPON OFFCR
16,00G,C,O
GRAND TOTAL
MAy 12, 1972
$275,ooo.0o
972
ESTI~'~,YED ADVERTkSING E×P£N~*ITU;~£S - C~LTON NENTHOL (8~,~1
STA, TEMENT OF (.~ANGES
APPROVED ~STIMATE DATED MARCH 2~, ]~
REViSeD ESTIM~T~ DATEP HAY 12, 19~2
INCREASE
$ 25 ,EO3,OO
$25o,ooo,oo
~WSPAPERS
~PE61AL CONSUMER SAMPLING
$240,000.00
10,000.00
$250,0"00.00
~v ~2~ 1972
MARKETING DEPARTHENT
ESTIMATED ADVERTIStNG EXPENDITURES -CARLTON FILTER {83MM)
1972
F'R(JOUCTtON
K,I MAGAZINES
A. GENERAL
NEWSWEEK, TiME ASD U.S. NEWS
WORLD REPORT . 13 INSERTION5 EACH
B. POLtCY
TOTAL f4AGAZINES
K.2 NE~pAPERS
A. RE~LA~
FILTER CtiLy
MAAK~TS 1-2~
~JMARKETS - 91 NEWSPAPERS --
12,0OOLtNES . B & W
MILWAUKEE . ~ NEWSPAPERS --
3.9(2<) LtN£S - B & W
ATLANTA -- 2 NE~PA~ERS .
I~0 LtN~S . B a W
NEw yOR~, N.y.. 2 COLOR
POsT . ~,~ INSERTIONS
MIRROR -- 8 INSERTION~
MARKETS 26-50 . 59 NEWSPAPERS --
1,800 LtNES. B & W
~ILTER AMD MENTHOL CCd4BfNATION
ATLANTA -- 2 NEWSPAPERS . 11 .~0 LI~£S . B ~ W
MILWAUKEE -- 2 N~WSpAPCRS - 9,;~COL~S - ~ & W
K.18 PAINTED BOARDS {FACTOnlCS}
K.20 GENERAL $/~*4PLING AND MISC£LLANECUS
GRAND TOTAL
4~2,ooo.oo ~IO,O(X~.O0
1 ,COO.CO
1.0~ ,ooo .00 1 ~ .000.00
1 ,OOO .OO
$
• ,OC~. CO
# ,coo .oo
~1 ,I;~ .CO0.00
I~nc, 28. 19T2
19~2
ESTIMA"ED ADVERTISING EXPENDITURES ~ CARLT~ FILTER (83,~H)
STATEHEk~TOF CHANGES
APPROVED ESTIMATE DATEO DECEMBER 2~, 19~1
REVISED ESTIMATE DATED MARGH ~8~ 1~
tNCREASE
$1,~t.o00.o0
T,~98,OO0.00
$ 17,000.00
MAQAZlNES
NKWSPAP£R$
PAINTED BOAROS - FACTORIES
~ENE~L ~ILMpLING AND HISC~LLAN~OUS
I NCA~A~E
,13,ooo.oo
2,0CO .00
I ~OOO .go
I ,000.00
$1T,ooo.oo
MARKET ~ NG DEPARTH[NT
F.,ST?t4e~TIED ADVERTISING EXPENDITURES - CARLTON #4ENTHOL {83MN)
1~72
L.2 NE~PAPERS
A. REGULAR
M~NTHOL ONLY
MtLWAUKE~ . TWO PACK OFFER ~OOLINE5
~ILTER AND H~NTHOL CO't4~aNATION
ATLANTA -- 2 NE~3PAPER5 - 7]~0 LINES
NILWAUKEE . 2 NEWSPAPERS ° 9,2~LIN[S
L.9 SPECIAL CONSLI/~R SAHPLING
MILWMUKE~ ~ N£WSPAPER COUPON 0FFER
SPACE PROOUCTION TOTAL
$17,ooo.oo $2,coo.oo $~9,coo.oo
~,000.00
GRAND TOTAL
$25 .oco.oo
• M~RCH 27, 1972
MARKET~ NG DE PARTHENT
ESTIHATED ADVERTISING EXPENDITURES - CARLTON FILTZR [83MM) AND ~ENI"rIOL
19T2
K.I MAGAZINES
Ao GENERAL
NEWSWEEK* TIME ~ND U.$. N~W$
WORLD REPORT . I3 INSERTIONS ~ACH
B° POLIC¥
TOTAL MAGAZINES
K°2 NEWSpAPER~
A. R1EGULAR
FILTER ONLY
2~ MARKETS . 12,600 L~NES
NEW YORK~ N°y. - 2 COLO~
MIRROR AND POST -- ~2 INSKRTIONS EACM
FILTER AND MENTHOL COMBINATIOM
I MARKET -- 12,6CO LtNES
K.20 G£NERAL SAMPLING AND MtSCELLANEOUS
S PACE PROOUCT I otq TOTAl=
$ ~29,ooo.co $1o,oco.oo $~39,ooo.oo
1,000,00 1,000,00
t ,021 ,~.OO 1~,000.00
3,000.00
GRAND TOTAL
!
/
"T', //I
~I ,~I ,(300.00
DZCE~J£R 27, 1971
it
4972
ESTI MATED ADVERTISING E×PENDITURE5 - CARLTON FILTER (83..) ANO MENTHOL
STATEMENT OF CHANGES
APPROVrJD ESTtMAT¢ DATED NOVEMSER ~, 1~
REVISED ESTIHATE DATer* DECEHBER 2~w 1~1
D~CR£ASE
t ,~1 ,oco.oo
17,0CO .CO
NAGAZI~ES
pAINTED BOARDS - ~ACTORIE~
~£NERAb ~AMPLINQ AND MISCELLANEOUS
OECREASE
~15.C~0.00
I ,CO0 *CO
1,0OC1. C~
$17,oao.co
,DE¢£NIER 27, 1~1
HARKET ING DEPARTHENT
ESTINATED ADVERTISING EXPENDITURE5 * CARLTON ~M~
19Z~
K.7 ~fAGAZ I N~
A. ~ENERA.
~EWSWEEKj TIHE AND ~. S. NE~S &
WORLD RE~Op- - t~ NS~RTIONS EACH
B. PCLIC~
TOTAL ~GAZlNE$
K,2 NEWSPAPERS
A* REC~LAF
25 NARK~TS - 12,600 L~NE~
NEW roR~, N. y, - 2 COLO~
M~RROR ANO POST . ~2 INSERTIONS
K. 18 PAINTED 8OAR~ {FACTORIES
K,90 GENERAL SAMPLING AND HISCELLANEOUS
1 *000.00
1,021,000.00 77,000.00
TOTAL
~4~4,0C0,00
,000,00
t,O00.O0
~,000.00
6RANQ TOTAL
$t,~98,0oo.0o
NOVE. eER 8, 197l
• , p,/
I
---
C~A RE"~ ES
EX,1 PALL [~ALL FILT[n TIPPED IOOS
A. PU£RTO RICO
~, MILITARy
C* F'RA NC ~
TOTAL PALL MALL F*ICTER TIppED IOOS
IEX.2 PALL HALL FILTER KiNG (CuPI
A. P;JERTO RICO
B. HI LI TARY
G, OTHER
TOTAL PALL MALL FILTER KING (CUP)
EX. 3 PALL MALL HENTHOL FILTER 1OOS
C* F*RAHC E
EX.4 TAREYTON
B* HI LI TARy
e X.~ SILVA THINS FILTER
~* UNITED I(~NGDCM
g. HONe KO~'G
H, dAPAK
I. CANARy ISLAI*'£1$
TOTAL SILVA "i'Til~/S FILT[R
EX.6 LUCI(Y FILTERS
C, FRANCE
EX,7 LUCKY ST~4KE
EX.9 AH;E~ICAN BRAND
E* HON~ KON~I
~, S~lt I TZCRLAND
TOTAL AMERICAN BRAND
UNALLOC AT~D RESERVE
GRAND TOTAL
OFC(He~ 27, 1972
HARKETI NG DEPARTMENT
[STIHATED AI3VERTISINC EXPENDI*flJRES - EXPORT
77,t oo,c~
55.1oo.oo
3o ,3o0.o0
30,5oo.oo
3,8oo.¢o
2 ,'(OO.00
1 ,,~00. O0
18,000.00
13,~00.00
~. ,8c~.oo
15,5oo.o0
51,6oo.oo
$162,5OO.CO
37,000.00
3o.3oo.oo
2~,8oo.oo
37,8oo.oo
~,900.00
15,9oo.o0
~ ,1130.00
700.OO
$392,ooo.oo
~972
ESTIHATED ADVERTISING EXPENDI~JRE$ - EXFCRT
STATEMENT OF CHANGES
APPROVED ESTiMATe D~TED S[PTEMB[R 27, 1972
REVISED ESTIMATE DATED 0ECEHBER 27, 1972
$393.0o0.0o
_.~2,oo0.o0
$ 1,000.00
PALL HALL ~6LTER TIppED IOC~
P~JERTO RICO
MILITARY
FRANCE
A
P~I4~.LL FILTER KI~ (CUP)
PUERTO RICO
PALL HALL MenTHOL FILTER l OOs
FP~NC~
TAREfr0N
MILITARY
SILVA THINS
JAPAN
M4E]~ I CAN BRAND
~WIT2ERL&ND
~NJLLLOcA'rEo R¢~[RVE
INCREASE
$300.00
0ECREA~E
tl 2oo.oo
~.00
100.00
200.00
600.00
200.00
~oo.oo
tSoo.co $I ,8oo.oo
DCCmEASE ~1,000.00
NARKETING DEPART~ENT
~STIt~ATED ADVERTISING EXPENOITURES - EXPORT
~72
t I ~RE'ITES
EX.1 PAL~ MALL ~ILT~ TImPE~ 10~s
A~ PUERTO ~ICO
B. MILITARy
C. FRAHCE
TOTAL PALL NALL FILT~ TIPPED 103~
EX.2 P~LL M'~LL F=LTER Kr~ (Cu~1
A* pUeRTO RICO
B. ~tLITARY
G. OTHER
TOTAL PALL MALL ?ILTE~ K~N~ (CuPI
E×.~ PALLMALL H~NTXO~ FILTKR I OOs
$77,3c~.oo
53,5oo.oo
30 ,COO. O0
30 ,~30.00
3,800.00
2,700.00
1 ,600.00
1~ ,000.00
h ,~00.00
13,5oo.oo
51 ,~oo.oo
37,1oo.oo
30,000.00
L~ ,000.00
38,1~00.00
15,900.00
15,900.00
66,9oo.00
1,000 .O0
$393 ,ooo,c~
t972
ESTIMATED ADVERTISING EXPENDITURES - EXPORT
STAT[MENT OF CHANGES
~pPROVED ESTIMATE DA7~O JU~¢ 27, 19T2
~:!y~ED ESTIM&TE DATEO ~EPTEMBER 2~J 1972
D~CREASE
$~OO ,OCO .OO
$ 7,o0o.oo
PALL NALL FILTER TIPPED 1OOS
~ERTO RICO
OILITAR~
PALL MALL FILTER KING (CUP~
T~TO RfCO
OT~ER (PACK*G=~)
SlLVA THIN$
UNITEb KII4C;DOM
J~PAN
~AHARy ISLA~S
LUC~YFILT£RS PRANCE
LUCKY STRIKE
FRAN¢~
AMERICAN BRAND
S~ITZERL&NO
UNALLOCATED RESERVE
INCREASE
Z,TOO.OO
It, ,C~O.O0
,8oo.oo
200. O0
L~O0.O0
$23 .t¢oo .0o
~ECREASE
$10,000.00
7,000,00
2.200.00
3 ,~oo.oo
3,500.C0
$3o.~co.oo
HARKETI NG DEPARTH£NT
ESTII'~TED ADVERTISING EXPENDITURES - EXPORT
,9~
C I GARETTES
EX.1 PALL MALL FILTER TIPPED 10OS
A. PUERTO RICTO
B* MILITARY
C • FRANCE
TOTAL PALL HALL FILVER T=PPco ICO~
EX.2 PALL HALL FILTER KING {Cu~)
A. PUERTO R¢¢O
B* ~'~l L I TARY
TOTAL PALL HALL FILTER KING {CUP)
EX.3 PALL HALL HENTHOL FILTER 100S
C* FRANCE
~x,~ TAREYTON
B. MILITARY
EX.~ 51LVA THIN5 ~ILT[R
D, UNITED KINGDOM
E. HONQ KONC
"tOTAL SILVA'/]~INS FILTER
EX.~ LUCK'( FILTERS
C. F~ANCE
Ex.7 LUCKY STRIKE
C. FRA'I4c ¢
EX*9 AMERICAN fi]:~N~
[~ HONO K~NG
~. SWITZERLAND
G. OTHER
TOTAL N~RICAN BRAND
UN&LLC,4~ATED ~[~[RVE
GRAND TOTAL
t87,3oo.oo
~. ,0oo.oo
~o ,ooo.oo
3T,6Oo.oo
6,~.00
5,000.0:)
15,500.00
~,9oo.oo
SO,COO.DO
..i
'Wdd,/ I ,
$171 ,~00.00
~3,6oo.oo
30 ,coo .oo
,ooo.oo
23 ,CO0 .CO
15 ,700 .f)(l
i5,7oo.oo
~0,400,00
5.3oo-oo
$1!~3,000. C'O
1972
£STIMATED ADVERTISfNG EXPENDITURES - EXPORT
STAT£HENT OF CHANGES
APPROYEO ESTINATE DATEO APR]L 14, 1972
REVISED ESTIMATE DATEO J~HE 27, 1972
INCR£A~£/D£CREASE
$4oo ,c~.oo
~00,000.00
-0-
PALL HALL ~ILT£R T{~PED tOOs
PJJERTO RICO
L,E.s
LL~k'Y STRI KE ~RANCE
A~ERICAN BRAND
SWITZERLAND
UNALLOCATED RESERVE
INCREASE
DECREASE
$ 1oo.oo
100,00
t ,200.00
$: ,l~o.oc
I NC REAS[/D£CREASE $-0--
~,ArNS 27, 1972
MARKETING D£PARTMENT
ESTIMATED ADVERTISING EXPENDITUR~'S - EXmORT
CIGARETTES
EX,1 PALL MALL FILTER TfPPED IOOS
~, PUERTO RICC
6, MILITARY
~ FRANCE
TOTAL PALL MALL ~ILTER TIPPED IOOS
E×,2 PALL MALL FILTER TIPPED~ A. PUERTO RICO
B, MILITARY
TOTAL PALL MALL FILTER TIPP:D 85s (CUP)
Ex. 3 PALL MALL MENTHOL ~ILTER 1OOS
C, FRAMCE
EX,~ TAREYTON
~, MILITARY
~?T2
$87,400.00
5~,ooo.oo
30.000,00
37,6o0.0o
~ .OOO.00
EX. 5 SILVA THINS FILTER
D. UNITCO KINGDOM
E. ~o~¢ KONC
TOTAL $1LYA TMINS FILTER
Ex,6 LUCKY FILT£RS
C. FRANCE
5,0C~),00
%8,000.00
Ex.~ LUCKy STRIKE
C. ~R~NCE
Ex.9 AHERICAN BRAND
E, HONG KONG
F, SWITZERLANO
6, OTMER
TOTAL AHCRICAN BRANO
~5,5oo,oo
5,ooo.oo
5o,ooo.co
UNALLQCATED ~ESERVE
GRAND TOTAL
,r'4; / d
$171,~oo.oo
43,6oo.oo
3o,ooo.e3
2~,ooo.0o
2],000.00
1~.OOO*CO
15.OOO.OO
7o.5oo.oo
6,500,00
,~b.OO ,0Oo .oo
APR,C I~, 1972
ESTINATED ADVERTISING EXPENDITURES - EXPORT
STATEME~1 OF CHANGES
A~PROV~ ESTIMAT£ DATED MARCH 2~, 1972
REV~ED ESTIMATE DAYED APRIL 14, 1~72
INCREASE
$350,000.00
~00,000.00
50,000,00
A~ERICAN BRAND ° OTHER {TO BE OETERMINED)
INCREASE
$5o,ooo.oo
,AP~,L lh, 1972
llW
HAR~ETI NG DE pARTHENT
ESTIMATED ADVERTISING EXPENDITURES ~ EXPORT
1972
CI GARETrE5
Ex*l PALL MALL FILTER T[PPE{~ lOOS
A, PUERTO RICO
B* MILITARY
C. Ir RAN¢ E
TOTAL PALL MALL FILTER TIPP[O 1OOs
E×.~ PALL HALL FILTER T~PPED ~S ~COP}
A. I:~JERTO RICO
B* M~ LITARy
TOTAL PALL HALL F'ILTER TIPPED ~S (CUP)
EX. 3 PALL HALL MENTHOL F~LTER 1CK)S
C. FRAN¢£
gxob~ TAREYTON
El. MILITARY
QX,5 SILVA "J141NS FILYER D* ~NIT£~* KINGDON
E, Ho~S Ko~
TOTAL SILVA TI{INS F'tLTER
EX*6 LUCKY FILTEfi~S
C. FRANC£
EX. 7 LUCKY STRI KE
C. FRANCE
Ex,9 AHERICAN BRAND
E. HC.~G KO~IG
E'. SWI TZ[RLAND
TOTAL AHER]CAN BRAND
UNAL LOCATE{) RESIER¥~
GRAND TOTAL
NARC. El', 19~2
$87 ,~oo.oo
~}1,000.00
~0 ,COO.CO
37.600.oo
6,oco.0o
5 .ooo .o0
18,ooq.c<~
15,500 • O0
5,000.00
$17~ ,~oo.co
Z13,6CO.OO
30,000.00
~;ooo.oo
23 .o00 .o0
15,coo.o0
1~ ,ooo .CO
2o .5oo .oo
6,5co.oo
~350,000.D0
1972
ESTIMATED ADVERTISING EXPENDITURES - EXPORT
$TAT£~ENT OF" CHANGES
APPROV£D ESTIHATE DATED NOVEMBER 2~, ]~1
REVISED ESTIMATE DAT£O ~IARCH 27, ~9T2
INCREASc/~CREASE
$350 ,coo.oo
PALL MALL FI LTIER TIPPED 100~ PUrR*tO ~1 ¢O
PALL MALL ~'ILT='R TtppED ~S - pUERTO Rtico
SILVA 1HiNS P~LTER
0o
AMERICAN BRAND
HON~ KO~G
Ut, IA L L O¢ A T~J~ RESERVE
I KCRKAS£
$37,6oo.oo
18,0C0,00
$55,6oo.oo
~q¢CR~ASE
$~2,6oo.oo
25 ,ooo,o0
,5oo .CO
$55,6oo.oo
IUCR~AS¢/D~CRE*SE $--O--
~RCN 27, 1972
~ARKET[ NG DEPAR'JHENT
~:$TIHATED ADVERTISING EXPENDITURES . £XFQRT
197z
CI GAR£TTE$
EX.1 PALL HALL ~'ILTER TIPPED IODs
A. PU~RTQ RICO
B. MILITARY
C. F'RANC~
T~TAL PALL HALL FILTER TIPP£O 1OOS
EX,? PALL MALL FILTER TIp~o 8~5 (CUP}
~o HI LI TARy"
E×, 3 ,PALL ~LL MENTHOL FILTER 1005
C , F'RANCE
Ex ,~ TAREYTON
B. ~1L] TARY
Ex.~ SILVA GINS FILER
oA: PuErto R,co
UNJ TE~ ~INGDQM
TOTAL SILVA THINg FILTER
EX.~ LUCKY F'( LTERS
C. F'RANCE
EX.~ LUCKY ~TRIKE
C. F~AN¢¢
Ex.9 AMERICAN BNANO
E. HON~ KON~
F, 5wi TZERI.AND
TOTAL AIV, ERICAN BRAND
$1OO,OOO.OO
5)~ ,OOO. O0
30,COO.OO
25.000.OO
5 ,ooo.oo
20,000.00
UNA~LOCATEO RES~RV~
$1,B}; ,ooo .oo
G ,ooo.oo
3o ,ooo.oo
25.ooo.oo
3o.ooc).oo
l~.ooo.oo
15,000.00
25,000.00
20.000.00
GRANO TOTAL
II
$350,ooo.oo
i~ ftt~
~ARKETI NG DEPARTMENT
ESTIMATED ADVERTISING EXPENDITURES - ICEBERG 10 MEN'IHOL CIGARET3"ES
19T~
O.1 14AGAZlNES
A. ~£NERAL
NE~tSWEEK AND T~ME - 8 i NS£RTION5 EACH;
LIfE AN~ U.~. NEWS AHD WORLD REPORT --
]NBERTIONS EACN; STAGEBILL . 3 IN-
SERTIONS; PLAYBILL AND pERrORMIN~ ARTS .
1 INSERTION EACH
$PAC_~E PRODUCTION TOTAL
358,ooo.oo ~i 9,ooo.oo ¢ }??,oo~.oo
1,826.000.00 26.0CO. O0 t .8'~ 2.000.00
9,doo.oo 3,oco.oo
~Ta
~$TIMATED ADVERTISING EXPENDITURES - ICEBEI~I 10 ME3~ll4OL CICARETTE$
STATEMENT OF CHANG~
APPROV[D ESTIMATE DATED OCTOBER ~ i9"~
REVISED ESTIMATE DATED D£CEM~£R ~, 1~'~2
~g,938,o0o.oo
:b 67,000.0o
MAGAZINES
~EWSPAPERS
T~AN~ITP4)3TER~
INCREASE DIECREASE
.~61,000.00
9~ooo.oo
I O00,(~J
:~ ,000.00 $71 ,ooo .oo
DECR~AS= ¢67,0oo.0o
DECE~KR 2~, 1972
MARKETING DEPARI~ENT
ESTIHATED AOVERTISING EXPENDITURES - ICEBERG 10 MEN'n'IOL CIC~RETTES
1~72
O,3 OUTDOOR
30 SHE~7 POST£~S
CNICAGO CPARTrAL) ANO SAN DIEQO . 5 MONTHS
BALTIMORE AND WASHINGTON - ~MONTH$
CHICAGO {PARTSAL) AND 1~ ADDITIONAL MARKETS --
3MONTHS
N~W ORLEA~ . 2 MONTNS
TRANSIT ~TEI~S
ONE SHEET PO~T~RS
NEW YCRK AND CHfCAGO . I MONTH
0.20 GENERAL SAMPLING AND MISCELLANEOUS
SPACE PRODUCTION
610,000.00 27,OO0.OO
9,0o0.0o ~,ooo.oo
TOTAL.
6~7,000.OO
2,000 .CO
GRAND TOTAL
~..938.000. O0
OCTOBER 2, 19~2
~RKETING DEPARTMENT
ESTIMATED ADVERTtSING EXPENDITURES - ICEBE~ ]0 HEN'IHOL CIGAREI'fE5
O. I MAGAZ I NE$
A.~ERERAL
NEWSWE£K AHD TIHE - 8 IN3EKC¥1ON5 EACH;
LIFE A;~D U.S. NEWS Ak~) WORL~ REPOR'f -
INSERTION5 EACH~ pLAy61LL~ pERF'OR,'~ING
ARTS AND 5TAGEBILL - 1 INSERTION EACH
0*2 NEWSPAPERS
/~,, RE(~U LAR
~IE:NVER - 2 NEWSPAPERS
2 COLOR - 18,0C(~ LINE~
B~ V/ - 21,300 LINES
CNICAGO AND SAN DIdO . 6 NEWSPAPERS
2 COLOR - 1~,2C~3 LI~S
B& W - 1~,700 LINES
~ALTtMORE AND WASHINGTON . ~ NKW$F'APERs
2 COLOR - 10,~00 LINES
B & W - 12,300 LI~CS
N~E~4 yOR~ METROPOLt*fAN AR~A
19 NEWSPAPERS
2 COLOR - 7,200 LIRES
B&W -
CRESS SET PROHOTEON - 3,000 LIR(S
OTHER - ~,ZOO L#NCS
NEW YOR~ POST
2 C~OR
BACK COV~R - 2,~00 LIN~S
B~
CHES~ SET PROMOTrON . 3,Q(~3 LtN£S
0THE~ - 7,200 LJN~S
5 ~R~ETS - 2~ H~W~eAP~RS 2 COLOR - ~,~30 LIN~S
B ~ W . ~,~O0 LINES
MARKE~ = 1~ N~PAPERS
2 COLOR - ~',200 LI~ES
B & W - 8,700 LIN~S
~ NE~ PA PE RS
2 CoLom - 6,0C0 LI~ES
B ~ W . 7,500 L=R~S
$
~TAL
373 ,ooo.oo
1,88"{ ,ooo .co 28 ,ooo .oo 1,9~ 3 ,ooo.co
OC1OBER 2, 19~2
~972
ESTIMATED ADVERTISING EXPENDITURES - tCEBERG 10 MENTHOL CIGARE~ES
STATEMENT OF CHANGES
AepROyED ESTIWAT[ DATEO SEPTEMBER ~2, ]972
REYI~ED ESTIMATE DATEO OCTOBER ~. 1972
I~CR~A~E
~2,~92,000.00
2,~3~ *000.00
$ ~,6,ooo.oo
MAGAZtN~ PRODUCTION
NE~PAPER~
OUTDOOR
INCREASE
~25,ooo.o0
6,000.00
$446,000.00
0cToaER 2, 1972
O.~ MAGAZINES
A. GENERAL
NE%'SWEE,~ AND TIME - 8 INS£RTIONS EACH;
LIF'E. U*S. NE~,S ANO WOR~.O REPORT . ~.
iNSERTIONS EACH; pI.AYe~I~.L, P£RFORMING
ARTS kkqD STAGEBILL . I ]H~ER'rION EACH
O°2 HEWSPAPERS
REGULAR
I)E,~l~f£R . 2 NCWSPAP£R5
2 COLOR - 18,OOO LIN~S
B& W ° 21,~00 LIN~S
C~IIC~JX;O AND SAN DI~O . ~ NE'.~SPAPER~
2 COLOR - 13,2OO LINES
B ~ W - 111,'(00 LINES
BALTIMOR£ AND WASHINGTON - ~ NEWSPAP£~
2 COLOR - 10,800 LIN~S
B • W - 12,300 LINES
I~l&~o" YORK MI:TROPOI. I TAN AREA
19 NEWSPAPER~
2 COLOR - 7,200 LINES
CHESS SET pRONOTION -- 3,000 LINES
O'n{ER - 7,200 LINES
NEW YORK PO~T
2 COLOR
BACK COWR - 2,~00 LINES
OTHER -- ~,L:~O LINES
B&W
CH£S5 S~T pRO~4OTION -- 3,000 LINE~
0THEe -- 7,20Q LIN[S
5 MAm<~Ts - 27 N~wSPAPERS 2 COLOR - 8,~O0 LIN~S
B ~ W . 5,~00 LINES
7 MARKETS - 15 NEWSPAP~R~
2 COLOR . 7,200 LINES
B ~ W - 8"~00 LINES
0.3 OUTDOOR
~(] SREET POST£m8
CHICAGO (PARTIAl.) ANO SA~ DIEGO - 5 MONTHS
[~LTIMOR[ AND WAS~.IINGTON . ~ MONTH5
CHI~;A~O (PARTIAL) AN~ 1~ ADOtTIONAL ~RKET~
3 MONTHS
0.~ TRA~SrT FC~TER~
ONE ~RE~T pOgTERS
NEW YORK ~ND CHICAGO -- ~ ~]TR
O.Z:O GENERAL SAMPLING AND M]~.CELLANEOJS
GRAND TOTAL
S~P'r~HeER 22, 15T2
hlARKETING DEP~RTMENT
£STIMAIED A~VERTI$1NQ EXPENDI'rURE$ - ICEBERG 10 MENTHOL CIGARETTES
$ 353,000.0o $ 9,000.00
TOTAL
1 ,~7~ ,ooo.oo i ] ,ooo.oo I ,]h~8 ,ooo .oo
6o}i,coo .oo ~7 ,ooo .oo 63~ ,~o ,~
5,000.00 b,,ooo,o~
2.000.00
$2 ,~92,000.00
1972
ESTIMATED ADVERTISING EXPENDITURES . iCEBERG 10 MENTHOL CIGARETFES
STATEMENT OF" CHANGES
APPROvEO ESTIMATE DATED AUGL~$T 17, 1972
Rr:VI~EO ESTIMATE DATED SEmTEMBER 22, 1972
I NCREA3£
~2,0~ ,000.00
$ ~21L~O .co
MAGAZINES
NE*~3pAPERS
Ou'~0OOm
TRA~tT POSTERS
GEHERAL ~AI4P~II~ AND MISCELLANEOUS
I NCREA~
$ 93,c<x),oo
2~I ~000. o0
98,000.00
! ,000,00
I COO00
$~21# ,ooo.oo
SEpTeMBER 22, t9~2
,MARKETI HG DE PARTMENT
ESTIMATED ADVERTISING EXPENDITURES - ICEBERG 10 MEN'n~OL CIGARETTES
~T~
SPACE PRO(~JCTICIN TGTALL
O.1 HAGAZINES
A. G=.E~AL $ 263.ooo.oo
$ 2,oo0.00 @ 265,ooo.o0
~EWS~EK AND TIM~ . ~ INSERTIONS EACH
O.2 NEWSpApERS
A. R~GIJLAR
DENV[R -- ~ NE~pAPER~
2 COLOR - 18,O30 LZNES
B~ W - 21~3C~ LI~C~
CNtCAGO AND SA~ DIEGO - 6 NEWSPA~£~S
2 COLOR - 13,200 LIN~S
& W - I~TGO LINES
B
BALTImOrE AND WABHINGTO~ . ~ NCW@PAP£RS 2 COLOR - 10,~0 L~NES
B & W - 12,3CO LI~Es
~ADOITIONAL NA~KETS -- ~ NEWSPAP¢RS
2 COLOR - B,]b3G LI~ES
B & W - 9,900 LINES
0.3 OUTDOOR
~OBHEET PO~TER~
CHICAGO AND BAN DI[GO - ~ ~;)NTH$
BALTIMORE AND WASHrNGTON -- 3~MONTHS
6 ADDITIONAL MARX~TS - 3 MONTHS
0.~ TRANSIT FOSTEP~
ON~ SHEET POSTerS
Nz~ YOR~ ANO CHICAGO -- 1 MONTH
O.20 GENERAL SAMPLING AND HtSCELLANEC~JS
I ,2~ ,000 .® 11.000 .~'~ 1.2~ .000.00
501,CC~.C~3 ~2,000.00 ~3,000.00
9,000.00 3,000.00
12,000.00
1,0C0.00
~,~D TOTAL
AUGUST 1~, 19~2
$2,068,000.00
~9T2
ESTIHATEDADVERTISING EXFIENDITURE$ - ICEBERG 10 MEN'n4OL CIGARETTES
STATEPENT OF CHANGES
APPROVED ESTIMATE DATED AUGUST ~, 19~2
REVI~ED ESTIHATE DATEO AUGUST 1~, 19~2
INCR£ASE
583,ooo.oo
2,0(:~8,000.00
,~1,479,000.00
N~IZINE~
~EWSP~PER5
TRANSIT PO~TERS
I NCR~ASE
$ zeS,c~o.oo
811,000.00
391,000.00
12 000,£X3
~l ;~Tg.ooo.oo
NARKETING OEPART~-NT
ESTI~TED ADVERTISING EXPENDITURES - ICEBERG 10 NENTHOL C~GARETTES
1~72
O.2 NEWSPAPERS
A. R~G~LAR
D=~VER - 2 NE'~3pApER$
2 COLOR - 18,000 LINES
B & W - 21,300 LINE~
CHICAGO A~ SAN DIEGO . 6 ~E~PAPERS 2 COLOR - 13,200 LINES
8 & W - I~,T00 LI~S
BALy~MOR~ AND WASHINGTON . 5 NE~PAPERS
2 COLOR - I0,~0 L1NES
B & W - 12,~00 LSNES
O.3 ~xrmooR
~OSHECT POS~E~S
CHICAGO A~SAN OIEG~ = ~ HONTHS
BALTIMORE ANOWASNIN~TON --~MONTH$
SPAC,._.._~ PRODUCTION TOTAl.
$437,o~.oo $ 9.~o.oo $h4G.ooo.oo
12"( ,000.00 1~,000.00 11~2,000.00
0.20 GEN[RAL SAHPLING AND HI$CELLANEOUS
1 .COO.CO
197~
~'STII4ATED ADVERTISING EXPENDITURES . ICEBERG 10 MENTHOL CIGARETTES
S'i*ATE~'~NT OF" CHANTS
APPROVED ESTIMATE DATED JUNE 2~, 19~2
R£VlSED ESTIMATE DATED AUGUST 7~ 1972
INCRCAS~
~I~)0,000.00
~,1~9,000, O0
N £'~*,~ pA pE p,,~
~NCREA~
$~7.ooo.c~
~2,000.00
$1~ ,ooo.oo
'AUCUST 7, T972
MARKETING DEPARTHENT
ESTIMATED ADVERTISING EXPENDITURES ~ ICEBERG 10 MENTHOL CIGARETTES
~.2 NEWrJpApERS
/~. R~G=JLI*R
DENVER -- 2 H£WSPA~ERS
2 COLOR - 18,O00 LIt~s
B t< W - ~1 ,300 LINES
CHaCAO0 A~ $~N D~ EGO ~ ~ ~E~'$pA~'ER$
2 COLOR - 13,2OO L~N~S
• B & W - 1~,7OO LINES
b.5 oLr~R
30 $~EEX POST~RS
CHICAGO ANO SAN DLEGO -- 5 HONTHS
0.20 GENERAL $A~4PLING AND HI$CELLANEOUS
1972
SPACE PRCOIJCTION TOTAL
g291.O00.OO $8,000.00 $29%000.00
93,ooo.oo 7,~.~o
1,000. CO
GRAND TOTAL
I
,~OO ,OOO.OO
JuN¢ 23. 1972
~97~
ES'rlHATED AOVEI~ISiNG EXPENDITURES ICEBERG 10 I~N~OL CIGAI~'E$
STATE~'NT ~ CHANGES
APPROVED E~TI~ATC OAT[0 APRIL 5~ 19~2
REVISED ESXlHATE DATED ~4~HE 2~, 19~2
J,~CR~AS£
68,ooo.oo
ll4oo 000,(30
~332,o00.0o
NEW~pAPER~
OOOR
MISCELLANEOUS {pACKAGE CHARGES)
JNCR£AS~
~2~1,000.00
100,O00.00
1,000.00
8332,000.00
i Ju~ 23, 1972
HARKETING DEPARTMENT
ESTIHATEO ADVERTISING EXPENDITURES - PROJECT L0M
~72
0.2 NEWSPAPERS
A. REGUL~.R
~It~HV£~t . ~ NEl~SpApERs
COLOR . I ,0OO/1 .2OO LFNES -- ~ INS~RIIC~
B ~E W - 21 ,~C(3 LINES
pRODUCTION
,ooo .oo
GRAND TOTAL
$68 ,ooo.oc
AFeIL ~, 1972
---
1.I MAGAZINES
A. GENERAL
1~' GUIDE . 3t INSERTIONS
LiFE - ~ INSERTIONS
B. POLICY
TOTAL NAGAZINE~
1,2 NEWSPAPERS
A. REGULAR
90 14A~K~TS - 224 NEWSPA~EPS -
TV LOG NEW~PAPEP.S . 10,000 LINES
OTHER NEWSPAPER5 -- 8,000 LINES
CL[VELANII
1 NEW~PAPER . ~0~000 LINES
1 N~WSpApCR -- 8,600 LZNCS
LOS ANGELES~ DETROIT, ~OUSTON AND
KANSAS CITY - 18 NEWSP~PE~$ -
6,~oo LiNes
6 NEW ENGLAND ~/,A~KET~ ° 16 NewSpAPERS .
IO,000 LIN£S
19 N~W EN~LANO MARKET'~ - ~2 NEWSPAP£RS --
I~O pACK OttER -- 1 ~200 L~NES
OENVKR
TWO COLOR
Pos~ - 29,4h0 LIN~S
ROCKy ~OUNTAIN NEWS - t~,~C~0 LINES
B & W - 2 NEWSPAPERS - ]9,6OOLJNES
S~ATTbE/TA¢ 0MA
TWO ~OLOR
POST INTELLI~ENCER . ~ ~N~ERTIO~
SEATTLE TINES - 1 {~ERTION
B & W * 3 NEWSPAPERS . ~00 LINES
N~ YO~K* N*Y.
TWo CocoR
Post - 38 INSERTIONS
NIRROR . ~ IN3ERTIONS
EL DIARIO . ~p&NISH -- ~ iNSERTIONS
I .~ OUTDOOR
30 ~HEET pOST£R~
~NVER -- ~ ~ONTHS
I~ BOWlJNG CLINIC AND CHAMPIE~N CHALLENGE P~A~
I .tO SPECIAL CONSUMER SAMPLING
NE~/ ENGLAND . N~.WSpApEF~ COUPON OFFER
~ FAINTED ~A~ (FACTORIES)
I.~' GENERAL SAMPLING AND MI$CELLAHE(~US
GRAND TOTAL
DgCE~BER 27, 19T2
MARKETING DEPARTMENT
LUCKY TEN FILT~ CiGARKTTE5
ESTIMATEO ADVERTISING EXPENDITURES THROUGH ~[k~O, INC.
SFA.__CE PR~OUCTICiq
$1,2~5 ,000.00 8L~ ,OCO. O0
1,000.00
1 .~9.000.00 ~1 *000.00
8,000,00
TOTA.~L
$1,290,000,00
1,000.00
$1,291 ,000.00
47,000.00
z~9,ooo..~o
~1,ooo.oo
~,ooo,oo
1,ooo,c~
• ~2,9"3z,o0o.oo
j, •
1972
LUCKY TEN FILTER CIGARETTES
"ESTIMATED ADVERTISING EXPENC)I'fl/R~$ TH~ ~O&O, INC,
STATD4ENT O~ CHANGES
APPROVED ESTIMATE ~A~I~ ~(PTEMBER ~>-~, 1972
REVISE© [$TIMkT£ DATED C~(~MBER 2"~* 19~2
$3,0ST,°o°.oo
¢~ 1~ ,000 .CO
MAQAZIN£S -- pRODUCTION
NEW'PAPER5
~OWLING CLINIC AND CHAMPION CHALLENGE PROGRAM
SPECIAL CONSUM~ SAMPLING
INCREABE OECREA~E
$3,OOO.OO
$11 ~ ,COO,CO
~ ,ooo.oc
$8,ooo.oo $1~.ooo.oo
DECe¢*SE $106,0OO.00
(~C(Me(R 27, 19T2
V~RKETI NG DEPARTMENT
LUCKY TEN FILTER CIGARETTES
ESTIMATED ADVERTISING EXPENDITURES THROUC~I SSC&B,
19V
SEATCLE - TACOMA . 3 N~WSPAPERS
12,000 LINES * T~O COLOR
19.~O LINES - B & W
LOS ANGELES, DETROI~ HOUSTON ANO
KANSAS CiTY . |~ N£WSPAP~RS
6,000 LINES . Two COLOR
9,)~0 LINES - B &
NC.
pRCOUCTI ON
Sh,OO0,oO
GRAND TOTAL
$332,~o.o~
~:©EHaE~ 27, 1972
/
197~
LUCKY ~ FIL'fEFI CIGAR£'I'fI~S
[STIMA'IZO ADVERTISING EXPENDI~ZS "I11ROU(;q SS¢~=8, INC,
STA'IIEMI[NT OF CHANGES
~FF'ROV[D [$?INATC DATE~ ~EPTF~MBER ~"~, 19~
REVI$CD EBTIMA'rE DATED DEC[HB~R 2~, I~'~
I)ECR~ASE
$;~,00o.00
I~1 ~. ,COO .(X)
HE.pApERs -SEATTLE
~CR~ASE
~152,0C0,OO
~CEWSEN 27, 1972
MARKETING DEPAR~ENT
LUCKY TEN FILTER CtGARETTES
LESTIHATED ADVERTISING EXPENDITURES "~HROU~I BBI)t¢O. PNC.
1,1 MAGAZINES
A, GENERA&.
"fV ~IOE - 31 tM~RTtOt~
B. pOLICy
1,0L~O.O~
TOTAL HAGAZ I NES
I .2 NEWSPAPER5
A. RE~U&.A~ I
,363,000.00 41 ,OOO.OO
91 iV~RKETS " 226 IJEW~PAPERS --
9,6o0 L= N{S
Los ANGELES, DI. TROIT, HOUSTON AND
KANSAS CITY . 18 NE'~'SPAF=ERS .
6,~00 LINES
6 N£W ENGLANB MARKETS -- I~ NEWSPAPERS .
8.800 L ~ NES
I~ NE~' ENGLAND MARKE?B -- ~2 ~W~PAPERS .
1~O PACK OFFER - 1,200 LIN~S
DENVER
~p=/O COLOR
POST - ~O,IR30 LINES
ROCky MOUNTAIN NEWS . 2~,~O LIN{S
B /~ ~V - 2 NEWSPAPERS . ~3,~)O L]NE~
S~ ATTt. £/TACOMA
*J~¢O COLOR
SEATTLE POST INTELLIQENC£R . ~ INSERTIONS
~EAYTLE TIME~ . I INSERTION
B & W . 3 NZWSPAPERS = ~'(O0 LINES
NE~" YORK, N.Y.
~VO COLOR
POST . 3~ INSERTIONS
MIRROR -- ~ INSERTIONS
~E. rJIARIO . SF~ANISH . ~,~ INS£RTIONS
1.3 OUTDOOR
~9,O00,00 8,O00.CO
30 $M~E~" POSI"~RS
DI:NVER . 8 HO~TFI~
I .~ BO'WLING CLINIC AND CHAMPION CHALLENGE PROGRAM
30 ~RKET~ -- ~¢O bIONTN~
J .10 SPECIAL CONSUt4ER SAHPLING
N~w ENQI~AND . N~.W~PAPCR COUPON OFFER
$18 PAINTED BOARDS (F~,C~':)~IES)
20 GENERAL SAMPLING Ak¢) HISCELL~'blEOUS
SPAC~ PRCOL~ T10t~ TOTAL
$~ ,2~,ooo.oo $~,ooo.oo $~ ,~ST,ooo.oo
GRAND TOTAL
$~'rc~e~R 2"{, 1972
1,0oo. OO
l~-{ ,ooo. OO
2~5,0CO.OO
"/o,ooo.oo
2,000.00
t ,oo0.oo
~30~7,ooo.oo
1972
LUCKY TEN F'[LT£R CIGARETT£S
ESTIMATED ADVZRTt$1NG £XpENDITURES THROUGH 88D~0, INC,
APPROVED EBTtMAT£ DAI"EC JULy 2~, 197~
R~VlS£D £STIMAT£ 0ATZO SEPTEMBER 27, 1972
STATE~NT OF CHANGES
DECREASE
$3,t24,ooo.oo
$ 6LOOO.OO
~EWSPAPERS
BOWLING CLINIC AND CHAMPION CHALLENGE pROGRAM
GENERAL SAMPLING AND M~SCELLANKOUS
DECR£ASE
$1o,ooo.oo
32,000,00
2~,000.00
l,OOO~O
$67 ,ooo,oo
MARKETING DZPAR3T~TNT
LUCh'Y TEN FILTER CtC~RETTES
ESTSMATED ADVERTISLNG EXPENDITURES THROUGH SSC&B, ]NC.
1~?2
IS.2 NEWSPAPERS
A* R~GULAR
~EATTLE . T&COH~ - 3 NEWSPAPERS
17,000 LINES . Tt~O COLOR
23,CCO LINES - B & W
LO3 Af4GEL~, D~TROITt HOUSTON AN~
KANSA~ CITY . 18 NEWSPAPERS
IO,OOCILINES . TwO COLOR
13,5oo LINES - B & W
pRODUCTION
$3,000.00
TOTAL
$~,000.00
GRAND TOTAL
$}18~,000.00
1972
LUCKY TEN FILTER CIGARETTES
ESTIMATED ADVERTIStNG EXPENDITUFE$ THROU~ $SC~cB, INC.
STATEMENT OF= CHANGES
APPROVE{) ESTIMATE DAT£C* JULy 24, 1972
REV=S~C' ESTIMATE DATED SEr'TEMB£R 27, 1~72
I NC RE A~ E
,458.ooo.oo
484 .ooo.oo
$ 26,000.00
~E~$PApER~ . SEAI~LC
INCREASE
$26,000.00
$EPTEHB£R 2~, 1972
MARKETING DEPARTMENT
LUCKY TEN FILTER CIGARETTE5
ESTIMATED ADVERTISING EXPENDITURESTH~ S$C&B, INC+
19~2
SPACE pROOUCTI O~J ]X)TA__L
%4h9,ooo,oo $9,000.00 $~58,oo0.oo
SEATTLE . TACC~4A . 3 NEWSPAPERS
10,0C~ LINES . TWO COLOR
I~,50OLINES - B ~ W
LOS ANG£LES, 0£TROIT~ HOUSTQN AN~
K~.N~AS CIW - 1~ N~SPAPER5
t0,C~00 LINES . *~V0 COLOR
13,r~00 LINES - B ~ W
GRAND TOTAL
¢/~58,0oo ,Do
JULy 2~, 1972
1972
£UCI<Y TEN FILTER CIGARETTES
£$Til4AT£O ADVERTISING EXPENDITURES THROUGH SSC&B,
STATEMENT OF CHANGES
AppROVeD E~TIHATE DATED JUNE ~7, I~T~
REVISED ESTIMATE DATEO ~JLY ~, 19~2
INC.
71,ooo.oo
INCREASE ~387,00o,oo
~EWSPAPERS
INCR~ASC
~387,ooo.0o
,JULY 24, 1972
i *1 MAGAZINES
A. I~ENER& L
GUIOE - 31 INSERTIONS
LiPE . 17 INSERTIONS
B, POLI¢Y
TOTAL MAGAZ I N E5
1.2 NEWSPAPERS
A. REGULAR
9~ MARKETS . 227 ~E%4~PAPER5 --
10,000 LINES
LOS ANGELES. OETROIT, HOU~TO~ ~N~
KANSAS CITY - 18 N£WSPAPERS -
6 ,~oo L i ~{s
NEW E~LAND MARKETS . 16 ~4EWSPAPERS --
8,8oo L, .~
I~ NEW ENGLAND MARKET3 -- ~2 NEVSPAPER~ -
Two PACK OFFER . I,~00 LINES
~NE N%'E R
"r%4o COLOR
poST . ~O,lh~O LINE5
ROCNy HOUN?AIN NEWS . 2~,~00 LINES
B ~ W - 2 NEWSPAPERS . 2~,600 LINES
SEATTL [/"TACONt/~
1~O COLOR
~A~'TL[ pOS'[ ~.N'rELL~GENCER -- ~t INSERTIONS
S~A*~TEE TIMES - I INSERTION
B ~¢ W - ~ NEWSPAF'ERS . ~,~OO LIHCS
N{W yOR~, N.Y,
TWO COLOR
POST . ~ INSERTIONS
MIRROR -- ~ INSERTIQNS
EJ. OIl&RIO - SPANISH . 6~ INSER?ION@
1.30UTCCOR
30 5HE£T F'OSTERS
OEWwR - 8 MO.T.S
1,9 B(3WLING CLINIC AND CHAMpIoN CHALLENGE pROGRAM
3OM~RK~TS - TWO MONTHS
1.10 SPECIAL CONSUMER SAMPLING
NEW ENGLAND . NEW~PApER COUPON O@'FER
~PAINT[D BOARDS (FACTORICSl
.20 GENERAL SAMPLING AN~ MISCELLANEOUS
MARKETING DEPARTMENT
LUCKY TBq FILTER C l CARETTE$
ESTIMATED ADVERTISING EXPENDITURES THROUGH BB~O, INC.
1972
$PAC__E
$~,2~,ooo.oo
PROOUCTi ON
$25 ,ooo.oo
I )000.00
1,395,OOO.O0 ~I,OOO.O0
39 ,ooo .oo 8,0oo.Oo
TOTAL
$~ ,~97.ooo.oo
1 .ooo,oo
~i .298.ooo.oo
i.~36.ooo.oo
1~7 ,ooo,oo
2E9 ,ooo.o0
70,000.O0
2,000.0C
2,0C'0,OC
P
972
LUCKY TEN FILTER CIGAR£TTE$
E~TIHATED ADVERTISING EXPENDIT'J~6S THROUGH BSD&O, INC.
STATEMENT OF" CHANGES
AppROVED ESTIHATE DATED JULY 10, 1972
REVlSEO ESTIMATE DATED ~bJLY 2~, 1972
$3,174,ooo.oo
DECREASE $ 50'°°°'°°
NEWSPAPERS
DECRE~SK
~5o ,ooo.oo
JULy 2~, 1972
0 NiAGAZINZS
A. GENERAL
W GUIDE . 31 INSERTIONS
LIFE - 17 INSERTIONS
B. POLICY
TOTAL MAGAZINES
1.2 NEWSPAPERS
A, REGULAR
95 MARKETS . 2~5 NEWSPAPERS .
10,000 LIN~S
6 NEW ~NGLAND HARKET~ . 16 NEWSPAPER5 .
8,8CO b.Es
19 NEW ENGLAND HARKETS . 32 NEWSPAPER5 .
TwO PAC~ OFFER -- 1,2OO LINES
DENVER
TWO COLOR
pOST - ~O,~ LINES
ROCKY MOUNTAINNEWS . 26,400 LINES
B ~ W . 2 NEWSPAPERS . 2~,~)O LINES
SE ATTL E./TACOHA
TWO COLOR
~EATTLE pOST INTELLINGENC£R . ~
INSERTIONS
SEATTLE TINES -- t INSERTrON
B ~ ~ - ~ NEWSPAPERS . 6,300 LINES
NEW YORK, N.Y.
TWo COLOR
POST . 39 I~ERTIONS
MIRROR - 9 INSERTIONS
EL DIARIC - S~ANISH - ~ INSERTION5
i .3 OUTDOOR
DENVER -- 8 ~k~NTHS
30 SHEET POSTERS
1.9 BC~vl. ING CLINIC AND CHAMpiON CHALLENGE PROGRAM
MARKETING DEPARTMENT
ESTIMATED ADVERTISING EXPENDITURES - LUCKY TEN FILTER CIGARETTES TRHOUGH BBO~O. INC.
1972
SPACE pRCOUCTt0N
TOTAL
$1,272,ooo.oo $z5,ooo.oo
$1,297,ooo.co
30 MARKET~ -- TWCj MONTH5
1.10 SPECIAL C(~ISUMER SAMPLING
NEW ENQLAND . NEWSPAPER COUPON OFFER
1.18 PAINTED BOARDS (FACTORIES}
t .20 GENERAL SAMPLING AND MISCELLANEO~3
~D TOTAL
JuLy 10, 19~2
1,0CO.OO 1,000.OO
I,~5,000.C0 ~1,000.00
39.000. CO 8.000.00
47.000.00
269.000.00
70,000. O0
2.000.00
2.000.00
$3,1";4,oo;.oo
~97~
ESTIMATED ADVERTISING EXPENI)I~RES - LUCKY TEN FILTER CIGARETTES TRHOUGH BBI~O, INC.
STATEMENT OF CHANGES
APPROVED ESTIMATE DAT£D APRIL 5, 1972
REVISED E~TIHATE DATED JULy I0~ 1972
$3.2k9.ooo.oo
$ 75,ooo.oo
~AGAZINES
NEWSPAPER8
SPECIAL CONSUMEA $~MPLI~G
INCREASE DECREASE
$33.ooo.oo
62.oco.00
~20,000.C~
$20.000.0o $95.ooo.oo
DCeUEASE $75,0o0.00
OIliLY 10, 1972
MARKETING DEPARTMENT
£STIHATED ADVERTISING EXPENDITURES - LUCKY TEN tILTER CIGARETTES THROUGH SSC&Bj
~97z
15.2 NE~tSpAPERS
A. REGULAR
SeATTLe -- TACOMA . 3 NEWSPAPERS
10,OO0 LINES .Two COLOR
l~,~OO LmNEs - B & W
INC.
SPACE pROOUCTI ON TOTAL
$~,ooo.0o $3,ooo,oo $71 ,~o.oo
GRAND TOTAL
Ju.E 27, 1972
19"(2
ESTIMATED ADVERTISING EXPENOI]IJRES - LUCKy TEN FILER ClGARETTE~ THROUGH SSC,~¢B, INC,
STATEMENT OF CHANGE'S
APPROVED [STIMATE DATED APRIL ~, ~9"~
REVISED E.STIMATE DATEO ,JUNE 2~ 19~2
I ~*~CR~ASE
$~,000.00
$ 3.000.00
N~PApEP~
I N~REAS£
~3 .ooo,oo
~UNE 27, 1~2
MARKET1 NG DE pARI~ E'NT
ESTIMATED ADV[RTI$ING EXPENDITURES - LUCKY TEN FILTER CIGARETTES THROUGH BB~=O, INC.
1972
SPAC.~E
PRCOUCTIGt TOTAL
1,1 HAGAZIHE$
A, GENERAL
W GUIDE - 3~ INSERTIONS
LIFE - 17 KNSERTION5
Bp POLICY
TOTAL~GAZlNES
$1.310.COO.OO $20.OOO.00 ~1.330,0OO.OO
1 000.00 1,COO.CO
8,000.00
t .9 BO~L~NG CLINIC AND CHAMPiC'H CHALLENGE PROGRAM
$1,331,0oo .cO
1,5~ ,ooo ,oo
$3,2k9,ooo.oo
i: GRAND TOTAL
! A~RtC ~, 1972
1972
ESTIMATED ADVERTI$tNG [XP~NDtTUR[3 - LUCK~ TEN F~LTER CIGARETTES I~4R{~JGH B~O, INC,
STATi~MENT O~ CHANGES
APPROVED ~STIMAT~ DATEB DECEMBER 2], 1971
REVISED ESTIMATE DATED APRIL ~, ~972
INCR[AS£
~2,122=C<)O,00
~1,127,C~0,00
PROGRAM
I NCREAS£
~9,oc¢.c0
1 ~ 2 ~000. O0
~" ,CC<), OO
269,o0o.oo
~0,000~oo
] ,000.00
.~1 .I 2~ ,000.00
D£CREA~E
1~j000.00
$I ,ooo.oo
INCREA~E ~1 ,1~,000.00
I
APRIL ~. 1972
MARKETING DE pARTHENT
(STIHATED ADVERTISING EXPENDITURES - LUCKY TEN FILTER CIGARETTE5 THROUGH 5SC&B, IN(;.
15.2 NEVr3 PAPER$
REGULAR
~EATTI.E - TACOMA . 3 N~WSPAmER
IO,CC~ LINES - TwO COLOR
1~,500 LIN~S - B t= V/
SPACE PRDOUCTI ON TOTAl.
t~(~ ,000. O0
t~,O00.O0
GRAND TOTAL
$~ ,000,00
MAR;'~T t NG O~ PARTHENT
~ST;MATED ADVERTISING E×I~NDITURES - LUCKY TEN
Iol HAGAZ# NE$
A. GENERAL
TV ~lO[ - 18 iNSERTIONS
LIF£ - 6 INSERTIONS
~. POLICY
TOTAL t4AGAZINE5
I .2 NE~3PAPERS
A~ RLGtlLA~¢
10~ N~RKETS -- 2~ NEWSPAPERS - B & W
NARKETS ~-]0~ - 10~000 LI~ES
NEW yORK~ N.Yo 2 COLOR
MIRROA AND POST -- ~4~ I,~ERTJONS EACH
SpANiSH -- NEW YORK. N.Y. 2 COLOR
El= DIAAIO . 5~ I~S~RT~ONS
I ,18 PAIhrrED BOAROS (~'ACTOmES)
I ,20 GENERAL S~PLtHG AND HISCELLANE0~3
$
SPACE P~OOUCTI ON T('Yr A L
661,0CO.CO $20.OOO.O~ $ ~ ,C~O.OO
1.000 ° 00 I ,OOO .OO
$ 682.ooo.oG
1,1121,000, O0 1~ ,000. O0
1.436,ooo.oc
1,000,00
3 ,oo0.00
GRAND TOTAL
/Tj
D~CCHB£R 2~, 19~1
972
ESTI~TED M)VEK~ISING EXPENDITURES - LUCKY TEt4
APPROVED ESTIMATE DATED NOVEMBER 8, 1971
REVISEO ESTtMATE DATED DECEMBER 27, 19~1
STATEMENT OF CHANGES
DECREASE
$2,1 ~6,0C0,C0
2,122 CO0. O0
$ ~4.ooo.oo
MA~,*'~ZINES
PAI~T~O BOARDS {FACTORIES)
~N£RAL S&MPLbN~ ANO MISCELLANEOUS
I NCR£ASE
$1,0oo .oo
$1 ,ooo .00
DECR£MS£
$~3,ooo.oo
2,000,00
$~%cco.co
D¢¢EMBE~ 2~, 1971
NARKC[I NG DEFARI~IE~IT
ESTI~TED ADVERTISING £XPENDITL~RES - LUCKy TEN
1912
5PACE
hl F~GAZINES
A. ~NER~L
TV GUtOE - 18 'NSERTIO~S
LIfE . 6 IN~E~TtaNS
*2 ~EWSPApERS
A. R~GULAR
|O~ MArKeTS -- 267 ~WSPAPE. RS -- B & W
~R~ETS 1.10 -- 1OiOOO LINES
MArKeTS 11--~0 - 10,000 LIN~
MARKETS 51--75 -- IO,O00 LINES
MARkErS 76--10~ -- 10.OOO Lt~
NEW yOR~ Np¥. ~ COLOR
MIRROR ANO POST . ~ INSERTION5 ~AC~
SpANIS~ - N~W YORKj NoY. 2 CO~OR
E~ DIARIO -- 55 INSERTIONS
$ 7o5 ,ooo.oo
=RODUCTION TOTAL
$20~)00,oo ~ 125,ooo-oo
I .EO GE.NERAL SAt~PL]NG AND MISCELLANEOL~$
,421 ,ooo.oo tS,ooo.oo ,~36,coo.oo
~,OCK).O0
GRAND TOTAL
~2.166, )OO .00
11;7/II
---
J.2 NE~PA PERS
A. REGULAR
PHOENIX ~ 2 NEWSPAPERS -- B ~ W
~,~O LJNES -- GUARANTEE O~rER
I~,~CX~ LIN[S - CTXER
MAREET I NG OE PARTHENT
ESTI~ATED ADVERTISING EXPENOITURES " LTC
z~T2
~PAC.____.~E
TOTAL
$26,OOO.CO
GRAND'r(~'FAL
$26.00o.o0
DECCHS~R 2~, 1972
J~
1972
~STIH~TED ADVERTISING F~XPENDITUR~$ - LTC
STATE]VENT OF CHANGES
APPROVED E~TIMATE DATED SEPTEHSER 2~ 1~2
REVISEO ESTIMATE DATED DECEHeEa 2T, 19~2
DECREA~
$33 .o0o.oo
2~ 030.00
7,000.o0
~Et~I~RAL SAMPLJ~ AND MISCELLAREOU5
~CREASE
~6,000.00
1,O00.00
ST,coo.c~
DECENBER 27, 1972
HARKETI NG DEPARTMENT
ESTIMATED ADVERTISING EXPENDI31JRES - LTC
1~T2
pRODUCTI(3N
$3,ooo.oo
TOTAL
$32,000.00
1 ,ooo. oo
GRAND TOTAL
/ ,l~
/ #,~,,t,
$33,ooo,oo
,SEPTEMe~n 27, 197z
~97~
ESTIMATED ADVERTISING E×PCNDITURES . LTC
STATEMENT OF CHANGES
APPROVED ESTIMATE~ATE~ JUNE 2T, 1972
REVI~ED ESTIMATE DATED SEPTE~BEm 27, 19~2
DECREASE
$36,ooo.oo
3.00o.oo
_~ . ~RODUGTIGN
MI$C£~ANE~S . REDEMPTION O~ ~UARANT~E 0~FER COUI~ON5
[~ECREA$E
$2.0o0 .C~D
$3 .ooo.co
-$~PT[Me~ 27, 1972
d.2 NEW=3 PAPERS
A. REGMLAR
PINOEN]X . ~ NEWSPAPERS . B ~
]8,1tOOLiN¢$ . GUARA~T£E OttER
]O~DOLINES . OTHER
~pGENERAL SAMPLING AND HI$CELLAN£OUS
lU, ARKETING DEpARTHENT
ESTIHA~ED ADVERTISING EXPENDITURES - LTC
'97~
TOTAL
t3~,coo.oo
2,030 • O0
GRAND TOTAL
=36,ooo.oo
.~. ~/~/,~-
"-~'%I~Y
Ou.E 2~, 1~2
I p72
~TIMATED ADVERTISING EXpENOtlllRES - LTC
STATEIAENT OF- CHANGES
AppROVED ESTIMATE DAT[O MARCK 27, ]9~2
REvis£o ESTIHATE ~TEO JUNE 2~, 19T2
IWCREA~E/OECR[AS~
~36,oc~).oa
..o_
~.E 2~, 1972
MARKETING D~pARTI4E~T
ESTIMATED ADVERTISING EXPENOLTURES - LTC
~9T2
d.E NEW~PAF~RS
A. REGULAR
PHOCHLX . 2 N~WSPAPER~ . B ~ W
800 L~NES - GUARANTE~ (~rCR
~,OOOLtNCS . OTH~
J,~O ~EN~RAL $~PLING AND HI SCELLANEC~J$
SPAC~ PROOUCTION TOTAL
$29,000.00 }%000.00 $3~,C~0.00
2,000,00
GRAND "~Di'~J_
&36.ooo.oo
I~R¢, 27, 1972
II
1972
ESTIMATED ADVERTISING EXPENDITURES . LTC
STATEMENT OF CHANGES
APPROVED ESTIMATE DATED NOVEMBER 8, 19~I
~EVISED E~TIMATE DATED MARCH 2~, 1~7~
INCRCA$~
$3~ ,oco.oo
• ~ ~ ,000.00
• ~I~¢ELLANEOUS - ~GUA~aNT~EII OFFER
I I~REA~
$2,o0o.00
,M~.c. 27, 1972
J.2 NEWSPAPERS
A. R~ULA~
~F~OENIX ~ 2 NEWSpApERS
ZS,~OO LiNes B & W
MARKETI NG DEPARTMENT
ESTIMATED ADVERTISING E×FEND[TURES - LTC
~gT2
$~AC£
¢29,000.00
GRAND TOTAL
LJ,,j;
~( ~(,
NOVZMB{R 8, ZgT1
---
MARKETING DEPARTHENT
ESTIMATED ADVERTISING EXPENDITURES . HERMA~D
1~72
M.1 MAGAZINES
A. GEN£P~L -- HENI~ - ~EGRO
H.2 NE~PAPER~
~. REGULAR
SPACE
N~W ORLEAN~ - 2 NEWSPAPERS - B & W $36,000.00
3-200 L=NCS - ~ WeeKS
1-1.000 LIN~S A~D 1-~00 LINES -
SSC&B - 8 WeeKS
1-5OO LIHES - SSC&B ~ 8 WEE~S
MENPHI~ - 2 ~EWSPAPERS - B & W
3-200 LINES - BBD&O - 3 WEE~S 2,000.00
SSC&B
- 21 WEEKS 3~,OOO.O0
I-I,(XX:~ LINES ~NO 1-500 L~N~ -
5SCruB . 8 WEEKS
1--5OO LJN~S - SSC&B - ~ WC£KS
SAN ANTONIO . 3 NEWSPAPERS -- B & W ~1 ,COQ.O0
1-1,000 LJ~ES A~ 2-500 LINES .
2 W££KS
I-1 ~000 LINES AND ~C<) LINES -
2-~O0 L=~ES - ~ WEEKS
1-500 LLNES - 8 WEEKS
~--200 LZN¢S . 7 WE£MS
PROOUCT~O~ ~,0oo.00
M.20 GENERAL SAHPLH-~G AND MI$CELL/~NEOUS
$ PACE pRCOUCTi ON TOTAl.
$12,0OO.00 $ 12.~OO.OO
103,0CO. OO )+, OCO. CO 107 , OO0. OO
4.000.00
GRAND TOTAL
~123,000.00
$¢PTEMB~R 27, 1972
~972
ESTIHATED ADVERT[SlinG EXPENDITURES - HERMAIO
'~ :JVED ~$TINATE DATr.D JUHE 2~, 1~2
REVISED ESTINATE DATED SePTEMBeR 2~, 1~2
STATEHEHT OF CHANGES
DECREASE
~130,0OO.00
$ 7 ,oc~.oo
t~fJ~GAZIHE pROC)UCTION
~PAPEm PRODUCTION
DECREASE
$5 ,coo .co
2,000.00
ST,ooo.oo
S~PTCHSER ZT, 1972
.MARKETING DEPAI~I~IENT
ESTIHAI~O ADVERTISING EXPENDITURES -HER~AID
~97~
~36 ,ooo.oo
2 ,CO0.C~
3~ jO00.C'O
31,000,00
6,000,00
PRCOtJCTI (~
$17,ooo.oo
~,000.00
TOTAL
$ 17,000.0o
109.OOO.OO
,ooo. 0(3
GRANO TOTAL
$130 ,CO3 .CO
,.k,N{ 27, ~972
!9T2
ESTIHATED ADVERTISING EXPENDITURES - MEI~MAID
STATEMENT OF CHANGES
APPROVED ESTIMATE ~TED FEBRUARY 7, 1972
REVISED ESTIMATE DATED JU~E 27, 19~2
rNCREASE
{I 23 ,O00,00
}~o ,o00.00
$ 7,o0o.oo
qGAZtNE5
I~EWSpApER5 - PRODUCTION
MISCELLANEOUS . pACKAf~E C~I~pJGI"
INCREASE
Sh,ooo.oo "
h,000.00
$8.ooo.oo
DECREASE
$I ,000.00
$I~0(30.00
INCREASE $~,C0C),00
Ju~E 27, 1972
NARKETING DEpARTHENT
ESTIMATED ADVERTISING EXPENDITURES - MERMAID
~9T2
SPAC~
PRODUCTION
TOTAL
N*I NAGAZINES
A~ GENERAL . ~ENtS . ~EGRO
M.2 NEWSpApEI~3
A, REGULAR
NEW ~RL£ANS -- 2 NEWSPAPERS B ~ W
3.200 LINES . ~2 WEE~S
NENPHIS -- 2 NEWSPAPERS B & W
3-200 LINES - BBC~O - 3 W~EKS
55C~ - 49 W~CKS
SAN ANTONIO . 3 ~EWsPAP~R~ S ~
1.1 ,OCG LINE5 A~ 2-~00 LINE3 .
2 W£E~S
I-I ,0(~) LINCS ~NO ~CO LINES .
3 WeeKS
2.~oo LINEs - 4 WEE<S
3-200 LIw~s - 35 WEEKS
$3y,ooo.oo
3 ,ooo.oo
34,o(:o.o0
31,ooo.oo
lo3,oo0.oo
$18,000.00
2,000.00
$ 18,000.00
}Ob,O00.O0
GRAND TOTAL
'¢¢Imi,"
(=123,ooo. 0o
vCmmu*Mv 7, 1972
197Z
E$TIMATED ADYE~ISING EXPENDITORES - ME~iO
STATEMENT Or CH~GES
AppROVED ESTIMATE DATED DECEMBER ~?. 1971
REVIS£O ESTIMAT£ DATED FEBRUARY ~, 19~2
INCR£AS£
tt 38,000.00
$ 85,oe0.oo
N~PAP~RS
~AN ANTONIO - 10 MONTHS
t~ZMPHIS AND HEW 0RLtAHS . 9 ADDITIONAL MGNTNS
INCREAS~
Ftmm.,*Rr 7, 1972
MARKETING DEPARTMENT
ESTfMATEO ADVERTISING EXPEt,OITURES - MERMAID
19T2
M.| MAGAZI N~S
A, GENERAL - MENIS . NEGRO
M.2 NE~3PA PERS
A. REQLILA R
NEW O~LEANS -- 2 NEWSPAPERS 8 ~¢ W ~10~000.00
3-ZOO LISES - 15 WEEKS
MaSPSlS - 2 N£WSpAp¢~S B & W I0,000.O0
3-200 LINZS - 13 WEEKS
SPAC~
tB,oco.oo
PRCOUCT I I~N
$;8,ooo.oo
2,oo3.oo
TOTAL
$18 ,<~oo.oo
L:*O ,COO. O0
GRAND TOTAL
~ ,OCO .00
,,,l
19T2
ESTI~TI~ ADVE~IStNG EXPENDITURES - MEF~AID
STAT~E~" OF CHANGES
~PpROVED ~STIH~TE DATED NOVEMBER 2~, 19~
R£VISED [$TIMAT£ DATED DECENBER 27, 1~1
JHCR£A$¢
~20 ~000,00
$18,000.00
MA~&ZiNES - P~ODUCTI~N
INCREASE
$18,ooo.oo
DCCEWS¢~2~, 1971
• I'~,RKETING gEPAR1~ENT
ESTIkIATED ADVERTISING EXFE~ITU~ES - MEi~AID
1972
SPACE PRODUCTIQN
TOTAL
$18~C~O.OO $2,OO0.OO
~20,OOO.O0
~10,OOO.OO
10,000.00
GRAND TOTAL
I
NOV¢MS=~ 2), 1971
I~J L
MARKETii~ DEP~RT~ENT
ESTIMATED ADVERTISING EXPENDI"DJRE~ - PALL W*LL FIL~.R K~NG - Box
C,I MAGAZINES
A. G£NERAL
C.2 N~PAPERS
A. REGULAR
ALBAny, SCHENECTAOy ANO TROy o ~,OOO LIN(S
2 NEWSP~PER~ . TwO C~LO~
N~WSPAPCRS - B ~ W
~STON
N£VSPAPER . ~,~OO LINES . ~O COLOR
1N~WSP~PER - 3,~OO LINES - B &
1 CONFINED NEWSPAPER
18,000 LIN~S - TWO COLOR
l~,llOO LtN£S - B &
Qu~Nc¥~ HA55, - I NEWSPAPER
32,~00 LI~ES - B& W
ENTIR~ OPEN AREA -- ~ NEW~P&PERS
~OQO Ltr~s - B & ~ - NCSO~ DIS~SA~LE
LIGHTER OF~(R
p~OOUCTI Of~
2,000.00
10~000~00
C.20 GENERAL S/~4PLING AND HtSCELLANEOU~
TO>AJ
$ 2.000.00
1~,0oo.o0
8,ooo.oO
GRAND TOTAL
DCC~B~R 27, 1972
~1 ~3 ,oo0. O0
I~1 ~7,000.00
8,0oo.o0
NgW~f't~e{~
I XCR£ASE
6,000.00
$8,~0.00
NARKETtNG DEPARTPiENT
ESTtMATZD ADVERTISING EXPENDITURES - PALL ~'~LL FI LTER KING - ~×
tgT2
C.2 NEW'3PApER$
A* REGULAR
ALBANy, SCHENECTADY AND TROY - 3~,OO0 LJNES
2 NEWSPAPERS . 2 COLO~
N~WSPAPERS -- B & W
BO3TON
I NEWSpA~£R ° 3,600 LINZ~ . 2 COLOR
t NEWSPA~E~ - 3,600 LIN~S - B ~ W
I COM~tNED NEWSPAPCR
18,OOO LINES - 2 COLOR
14,~OO L~H~S - B& W
~U~NCY* HASS* - 1 NEW~PA~ER
32,1~OO L~NCS -- B & W
r ~ CENERAL SAMPLING AND HI SCELLANEOUS
SPACE
~1h8,oo0.o0
PRC~UCTION
$11,000.OO
8,000.6'0
GRAND TOTAL
0
SEPT¢MBE. 27, 1~72
19"(2
Es'r~MATED ADVERTLSING EXPENOI'0JRE$ - F~ALL )4ALL F'I LTEF~ I(~NG - Box
STATE~IqT OF" CHANGES
APPROVED ESTIXATE DATED dUNE 27, t972
REvIsEO EST*MATE DATED ~EPTEMBEm 2~, t9~2
INCHEASE
~1 ~5 ,ooo. co
$ 22,000.00
NEW~PAPER~
SEPr~.eE~ 27, 1972
r~h.
HARKETING DEPAR3~t~NT
ESTIMATED ADVERTISING E×pENDI31JRES - PALL HALL FILTER KING - Box
~972
C.2 NEWSPAPERS
A, REGULAR
AL6ANy, ~CHEN£CTAOY AND TROY . 36,000 LINES
2 COLOR . 2 NEWSPAPERS
B & W - 3 N£WSP~P£RS
SPACE PROOUCTI ~ TOTAL
$1z9,coo.oo $8,oc~.oo $137,ooo.co
~,000.OO
GRAND TOTAL
~111~ ,O0(J .00
JUNE 2T, 1~2
~972
E~FIMATED ADVERTISING EXPENDITURES - PALL HALL FILTER KtNG- BOX
STATEMENT OF CHANGE3
~pPIROVED ESTIHATE DATEO APRfL ~T. 1~72
REVlSEO ESTINATE DATEO JUNE ~, 19~2
I~ECR£AS~
$183,o~o.oo
I ~5 ,CO0.@O
38,000.00
NE*I/SPAPERS
GENERAL SAHPtlNG AI4C*HISCELLANEOUS -- pACKAGE CHANGE
INCREASE
~ ,CO0.O0
D£¢REASE
t~6,ooo.oo
DECRrAS¢ $38,0oo.oo
~,u~z E(, 1972
HARKETIH~ DE P~,RT~ENT
ESTIMATEO ADVERTISING EXPENDITURES - PALL MALt FILTER TIPPED ~Os - Box
I_2Z~
C,2 ~E'#SPAPERS
A. REGULAR
ALBANy, SCM{NECTADy AND TROy
5 NEWSPAPERS
BOSTON . 2 NEWSPAPERS
36,000 LINES
2 COLOR . 3 N~WSPAP~RB
B ~ ~ . ~ ~£WSPAPERS
SPAC~ PP~ L'O UC T 1 ON TOTAL
$~ yS,ooo.oo ~8,o~.oo ~183,ooo.oo
' GR;~JD TOTAL
~183,000.00
APRIL Lr{, 19~2
L~
W
HARKETING DE PARTHENT
ESTIIvIATE{~ ADVERT)SING EXPENDITURE5 - PALL }~-L(` FtLTER KING - CuP
B*I H~GAZIHES
G~r;ERAL . HCNr$ . NEGRO
PALL MALL FILT({~ KIN~ ONLY
TV GUIDE - I~ INSERTIONS; (`IFE .
IO INSERTIONS; PLAyBoy . ~ ItJt;~RTION~
CO~BIN~.I"ION WITH PAL(. MALL FI LTCR TI pp¢O 1OO~
TV GUIOE - 8 INSERTIONS; L~?~ ~QAO & T~{t-CK
AI~ SpOR'r~ 16LU:STF~AT~{) -- 6 ~N~ER~ION$ ~ACH;
NEWSWI:CK AND U.S. ilc~s ANO ~/ORLD REpoR¥ --
INSERTION~ EACH; BI.A¢;~ ~NTE~pRIzE~ ~BOr~Y~
pENTF:DU~E, pLAyBOy M~D TRU£ - ~ }NS£RTIO~S
EACH~ ~'IELD ~ ~TREAH AND pOPULAR ~CfJHA~ICS
3 INSERTIONS EACH; C~R CRA#'T, C.@JN$ ~ AMMO*
1 !~TY, ~OTO$~ TREre~ P~R~'ORHIN(; ART~ AND
~.:~y~LL . 2 ~NSERTJONS EACH; E~QUIRE.
Q M~CHANIX JLLUST~AT~Of POPULAR ~¢IENCE,
| INSERTION ~ACH
TRANSIT PO~T[RS
¢OMBI~JA~'~ON WITH PALL MALL F'I~T~R TEppc[~ 1OO~
"p.tO HONTH~
ONE SHE[T PO~'r£R$ . NEV yORK AND CHI¢A¢O
B.6 RACETRACK SIGHS
CO~BI~ATIOH WI~'FI PALL MALL FIt. T[R TippED 10Os
B.20 G~NERAL $AHPLING AND MISC£LLAN~C~
~,000.00 2,000.00
2,000.00
GRANO ~OTAL
]1,00~.00
~,O00*OC,
~1 ~072,000.00
S£PTC~aER 27. 1~72
~972
~TIMAT£D ADVERTISING E×PENDITURES ~ PALL HALL FILTER KING . Cu~
$TATEHENT OF CHANGES
APPROVED ESTIHAyE DATED JULy 10, ~7~
REVISED ESTIMATE DATED SEPTEMBER 27, 1972
DECREASE
$I ,1 O0 ,O00.OO
28,ooo.oo
HAGAZlNE5
~CREASE
828,ooo.oo
SEPTCMS~R 27, 1972
MAR~ETINGOEPARTMENT
ESTIMATED ADV[RTIS~NG EXPENDITURE5 - PALL HALL FtLTER KING - CUP
19T~
B.I MAGAZINES
A. GENERAL . MENIS . NEGRO
PALL HALL FILTER KING ONLY
"~/ GUIDE . 11 ~NS~RTI@NS; Life -
~0 L~',,~ERTIQ~4S~ PL~y . ~ [~ERT[Qt'LR
COMBINATION ~ITX PALL MALL FILTER TIPPED 1005
I~/GUIOE - 8 IN~E~TIONS; LI~E, ROAD & ~RACK
NEWSWCE~ AN~ U.S. NEWS AN~ WORLD REPORV . 5
INS£RTION~ EACN; BLACK ENTE~PRIZ£~ EBONY,
PENTNOU$£, pLAYBOY AND TRUE . ~ INSERTIONS
EACH; FIELD ~ STREAH ANO p~PULAR ~£C~NIC3 .
3 I~RTION~ EACH; C~ C~ArT, CKJNS & AHMO,
LIBERTY, MOTOR TREND, PERFORMING ARTS AND
JLLUSTRATEO, POPULAR ~ClENCE, SATUROAy
EVENIN~PO~T. STAGE,ILL AND TIME - I IN-
5ERTI@N EACH
B,~ TRANSIT FI~S~RS
COMBINATION WITH PALL MALL FILTER TIPPED IOOS
TWO ~DNTHS
ONE SHEET I=~TER5 - NEW yQRK AND CHICAGO
BUS ~STERS - LOUISVILLE
B.~ RACETRACK SIGNS
~(~INATION WITH PALL MALL FITTER T~P~[O 1005
SPAC~ PROOUCTIOH TOTAL
t~ ,o(:G,ooo.oo $2o,ooo.oo $i ,0~8,ooo.oo
2,000 ,CO
2,000.00
2,000.00
Bo20 GENEFtAL SAHPLING AND MISCELLANEOUS
~,000.00
~,000.00
6,0(:0.00
GRANOTOTAL
1
~1,100,000.00
~972
ESTIMATED ~VERTISING EXPENDITUR~ - P,~U. MAkL FILTER KING - CuP
STA'EMENT OF CHANGES
A~'pRovED ESTIMA'rE DATED MAY ~, 1972
~EyI~CO ESTIHJ, TE DATED JULy I0, 19T2
INCREASE
$ 145,OQO.~
! ,100,000.O0
$ 955,ooo.eo
@
~AGAZlN£S
MISC£LLANEOU$ . pACKAGE~CHANCIES
INCREASE
~95o,coo.oo
$955,ooo.oo
Juc+ 10, 1~72
MARKETING DEPArTmENT
ESTIMATED ADVERTISING EXPENDITURES - PALL MALl FILTEP TIPPED ~5~ (CUP)
1~7~
B+I NAGAZINE$
A. ~NERAL . MENI~ - N~GRO
COMOINATION WITH PALL MALt FrLTER TIPPED IO©S
LIFE A~D 1~/GUIOE . ~ IN~RTIO~ EACH;
ROAD ~ TRACK AND ~POR=~ ~LLUSTRATED -
INSERTTONS EACH; NEWSWEE~ AND U.S, ~EWS AND
WORLD RE~ORT . 5 INSerTIONS [A~H; BLACK
[NTERPRIZE, EBONy, PENTHOUSE, pLAYBOy AND
TRUE . ~ INSERTIONS EACH; POPULAR MECHANICS
AND FieLD ~ STREAM . 3 I~S~RT4ONS EACH; CAR
CR~FT, GUNS & ANMO, LIbeRTy, MQTOR TREND,
pErfOrMInG ARTS AN~ ~A~LL -- ~ INSERTIONS
EACh; M6CH~IX ILLUSTRATED, POPULAR ~CI£NCE,
SATUrdAY EVENIN~ ~*OST, ~TAG£BILL AN~ ~1~£ --
} IN~ERTION EACH
BL~ TF~SIT ~OSTERS
C~BINATION WiTH PALL ~LL FtLTE~ TI~Ep lOO~
TWO MONTHS
O~E ~HEET poSTERS . N~ yORK ~N~ CHICAGO
~U~ POSTERS = LOUISVILLE
RACETRACK $1¢~NS
CO~Bt~ATION WiTH PALL ~ALL FILTER TIPmED IOOS
NEW YOR~ AR£~ . ~ ~O~T~
SPACE PRC~UCTI(]N TOTAL
~13~ OOO.OO $~,OOO.OO ~138.O00.n~
2,000.00 2,000.00 I[ ,000 ,~
2 jO00.O0
D.~O GENERAL SAMPLING AND MISCELLANEOUS
2,C<30.00
1,000 .C>C~
~I h5,000,00
~97z
ESTIM~TKD ADVERTISING EXPENDITURES . PALL MALL FILTER TIPPED 8~s (CUP)
STATEMENT OF CHANGES
kPHROV[D ~STIM~tE 0ATEO MARCH ~ 1972
R~VISED ~STIMATE 0ATCD ~Ay ~, l~
D~CR[A~K
$363,o~.o0
~000,00
$218,0CO.00
RACET~AC~ SLGN~
DECREA~
$215 ,ooo.cc,
$218 ,ooo.(va
MAy 9, 197Z
MARKET[ NG DE PAR1MENT
ESTIMATED ADVERTISING EXPENDI~JRES - PALL HALL FILTER TIPPED 85s (CUP)
I~
s PAC.____.E.E PRODUCTI ON TOTAL
B*I MAGAZINES
Ao GENERAL . MENIS . NEGRO
~O¢~BINATION WITH PALL HALL F'ILT~R
TI PPI.D 10OS
NEW~3W~EEK . 19 INSERTIONS; LIFE
ANO ~/ GUIDE . 18 IN3ERTION$ EACH;
SPORTS ILLUSTRATE{} -- 15 ~NSERT~ON~;
FIELD ~ STREAMp pLAyBOy AND U.S.
NEWS AN(> WORLO REPORT - 9 INSERTIONS
EAGH; BLACK ENTERPRIZE ANI} EI~ONy .
=~ INSERTIONS EACH; PENTHOUS~ pOPULAR
MECHANICS* POPULAR SCIENCE ANO TRUE .
~NSERTIONS EACH; CAR CRAF'T. GUNS
AMMO AND ROAD ~¢ TRACK -- 5 INSERTIONS
EACH; LIBERTY, PERFORHING ARTSt
PLAYBILL AND HQTOR "rRENO . ~ INS£R.
TIONS ~ACH; HOT ROO* ~ATURD&¥ [VENING
pOS~" AND ~TAGEBII.&. . 3 IN~[RTIONS
EACH; HECHANIX ILLUSTRATEO ~ ~ I~$ER.
TION
B.~ TRANStT POSTERS
COMBINATION WITH PALL HALL ~']LT~R
TIPP¢O IOOS - TWO ~ONTH5
ON{ ~@~EET pO~$TERS - N{k* YORK A~D CHI(~AGC*
B4J5 pO3"~i~RS . LOLIISV~t.t.£
B.~ RACI~I'RA¢I( SIGNS
~Of4BINATION WITH PALL MALL FILTER
TIpp~D 1OOS - NEW yORK AREA --
12 MONTXS
B.20 GENERAL SAMPLING AND MISCELLANE(7,,~
GRAND TOTAL
$338,0o0.o0 ~15,ooo.oo
2 ,COO.CO 2.000.00
b~ ,OCO ,OO I ~000 *00
$353 ,ooo.oo
5,000.00
1 ,O00. OO
$363,oo0.oo
N~RcH 2T, 19"/2
1972
ESTIMATED ADVERTISING EXPENDII~JRES - PALL MALL FILTER TIPPED85s (CUP)
~TATEMENTOF CHANGES
APPROV(D ESTIMATE DATED 0£¢£Me£R 2?* 1~71
R£VI$EO ESTIMATE DATED NARCH ~, 1972
I NCR£ASE
$276,0o0.0o
$ 87,o0o.oo
~ZI~(S
TRACqSlT p~TERS
GENIERAL SAMPLING ANt) HI~CELLANEOU5
t~CREASE
$89 ,c~o .oo
1,CO0,00
$9o,0o0,0o
DECREASE
$3,OOo.oO
$3 .ooo.oo
I.CRrAS= $87,0CO.OO
~4,Rc. 27, 1972
MARKETING CE PAR"n4ENT
ESTIMATED ADVERTISING EXPENOITURES . PALL MALL FILTER TIPPED ~5~ (CupI
197z
PROOUCTiON
B.1 MAGAZINES
Ao GJENERAL - MENIS - NEGRO
COMAINATIO~ WLTN PALL HALL FILTER
TIPPED IO0S
TVGuID£ . 17 I~S~TtONS; LJ~E .
13 ~N~£RTION$; ~PORT~ ILLUSTRAT£D .
10 IN~TION$; FIELD & STREAM~
~EWSW£EK Ah¢l UoS. N£W~ ~ WORLD
REPORT - 9 INSERTeONS EACH; PLayBoy .
INSERTIONS; POPULAR ~d~CHANIC~ AHD
TAU~ . 6 ~N~ERTION~ EACH; CA~ CRArT~
EBON~ AND GUNS & AMMO - ~ tNSERTIO~S
EACH; BLA¢~ ENTERP~IZE= LIBCRTy*
~DTOR TR£ND AND p~NTHOUS~ -- ~ INSER-
TIONS EACN; PLAYBILL* P£RFORMING
ARTS~ ROAD ~ TRACK AND ~ATURDAy
~ENING POST - 3 INSERTtONS EACH;
STAGEalLL - 2 INSERTIONS; MECHANIX
ILLUSTRATED . ~ EN~ERTION
O T~NSIT P~STERS
COMBINATION WITH PALL HALL FILTER
TtPPzD 1OO~ - 3 ~ws
~I~ SNE~T ~TER~
NEWARK A~ CHICAGO
Bus ~S~ERS
LOk*!~VILL£
RAC~R~K St~S
CI~BIN~TION ~ITH PALL MALL FILTER
TLPPCD IOOS - NEW yO~K A~EA .
12 ~NTHS
$249,000.00 $J5,ooo.0o
l~ ,ooo.oo 3.0C~ .00
~ ,o0o. C~ I .COO .00
*( ,O00.00
5,000.00
GRAND TOTAL
eDzcENeee 27, 19~I
ik ,l
~276,000.00
---
A-3 CUTOOOR
30 ~HEET PO~TERS
LOUlSVtI_LE . ~ MONTHS
2b* OI~H~ MARKETS
5 ~TS -- e* HONTMS
MII~I. APOLIS/ST, pAUL - 7 MC~'HS
t~E'~' Or~LEAN~ . 6 f,~NTHS
8 t, tA~,~ETS . 5 MOt4T'~S
6 t'I~'RKETS - 1~ HON'~S
CHICAOO
Et4THtC MARKET -- 3 MONTHS
pARTIAL. -- 2 MONTHS
SA~ DI EGO - 3 MONTI~s
~£~Z yORK -- 2 MONTHS
A.~ TRA;~L~IT P~TE~
pAU. MALL FILTErC TtPP~D ICQS ONLy
Ot~f- S~E~T PO~TER5 -- ~ MONTH~
~EW YORK AND CHICA~O
LOLIISV[kkE -- 7 MONTHS
CO~SINAT~O~ W~T~ PALL t'~.LL ~'ILTE~ KtN~ (CU~}
~W ~*ORK At~D ~H[CA~O
~5 PQS T~. FI$
LOUI~,VILLE -- ~ MONI~
~.6 RACETRACK SIGNS
~£w ~ORK AF~EA
PALL ~'~LL F'ILT~ TIPP~o 100~, ONL.'r
6 I.!ONT HS
C~a~i~TION ~IT~ F'~LL MALL FILT£~ KInG (CUP)
6 MONTH~
A,~8 PAINT£D BOARDS (~ACTOR~ES)
A°19 SPECIAL ~e'~O~TS AND t'IISC£LLAN~C~S
A.20 GENERAL SAMPLING
G~ TOTAL
MARK~TI NG DEP~RTHENT
ESTIMATED ADVERTISING EXPFNDITURES - PALL MALL FILTER TIPPED lOGS (CUP)
~9T2
5PACEE
PROCUCTI ON TOTAL
I ,o~9,0oo.00 ~,7
,oo0. oo
112 ,CO0,O0 32,000.00
t~2,000 .CO 6,000.00
1,096,oo0.oo
~4,000, O0
~ ,czoo, CO
9,000.00
2,000,C0
2,000,00
~,867.c6o.oo
MARKETING DEPARTMENT
E~TI~TED ADVERTISING EXPEND~rdRE$ - PALL MALL FILTER TIPPED lOOs (CUP)
A*2 NEWSPAPERS
A, REGULAR
BLACK ANf~ WHITE
MARKET~ I-]O -- 5~ NEWSPAPERS -
TV LO~ NEWSPAPERS - 36,]00 LINES
OT~¢~ NEWSPAPER~ -- 33,1CX3 LI~£s
MARKETS II.2~ . 35 NE~sF~PERS --
TV LC~ NEWSpApERS - 35,3OO L=N~S
OTHER NeWSPAPeR5 -- ~2,~OOLINES
CLEVELAND ~tARK~T .
I NEWSPAPER - 35,~OO LiNE~
I NEWSP~PE~ - 33,9OO LINES
MARKETS 26-50 - 56 N~vSP^PERs -
"rVLO~ NEWSPAPERS - 3h,5OO L=N¢S
OTHER NEWSPAPERS -- ~]~5OO LINE~
MARKETS 51-75 - 51NEWSPAPZRS -
TVLo~ NEWSPAPERS . ~O0 L{NES
OTHER NEVSPAPERS -- ~O~00
MARKETS 76-103 - ~ NEWSPAPERS -
T~ LO~ NEW'~PAPER~ . 19,~OO LINES
OTHER NEWSPAPERS -- I~,000 LINES
~?ASTQN HLTRO AREA . ~ ~W~PAPER~ -- "
1 h ,~o0 L~NES
NEW ORLEAN~ -- ~ NE~PAPER~ --
~] ,800 LINES
~P~I~ AND ~AN ANTONIO . ~ NEWSPAPERS .
3o,6oo L~R~s
TWO COLOR
NEW YO~K~ N.Y.
POST --~IN~ERTION~
MIRROR . 8 INSERTIONS
[L ~IARIO . ~PANISR - ~O IN~ERTION$
~EATTLE
PO~T I~TELLIG~NCER - ~ ]NSZRTIO~
B. NEGRO
L~ TOP NEGRO MAR~ET~ - B ~ W
~9 NEWSPAPERS - 1,600 L=~S
10 N£WSPA=£R$ - 1,~OO LINE~
SPAC~ pRODUCTiON ~TAL
~,3~h.ooo.oo 66,ooo.oo ~,~o,oco.oo
~7,ooo.oo ~7,ooo.co
TOTAL NEWSPAPERS
DECEMBER 2~, 1972
MARKETING DEF~RTMENT
£STIMATED ADVERTISING EXPENDITURES - PALL HALL FILTER TIPPED ICOs (CUP)
I~. POLICy ~ SP~;r~L pRO~RA~
~l~tL I~C~ZINE5
! ,O00, O0
] ,OOO ,OO
$3,1 ~9,ooo.co
DECEWBER 2~, 19~2
~972
[$'rlMATED ADVERTISING EXPENDITURE5 . PALL MALL F~LTER T~F'PE{) IOC}S (CUP}
STATEMENT OF CHANGES
APPROV[D ~STIMATE DATED OCTOB{R ~, ]~
~[VIS[D [BTIWAT[ DAT[D D[C[MB[R ~, I~
~,989,ooo.0o
122,000.00
I~AQAZ I N£S
~LW~ PA pE F~
OUTDOOR = prodUCTION
TRAI~IT pOSTERS - pROOUCTION
RACETRACK ~IQHS -- PRODUCTION
D~C R~A$£
6,000.00
1{~; ,0<30. C<)
~,o0o.oo
3,000.00
i ,ooo.~
$I 22,c00.00
D~F¢¢MS~R 27, ~972
A.h TRANSIT P(~TERS
PALL HALL FILTER TIPPED 1005 ONLY
{)h,E SF~ET POSTCRS - 2 t.I~NT~S
NE'# YC)RR AND CHICAGO
BUS pOSTERS
LOUISVIL~.E . 7 MOI~THS
COMS~NAT~ON WITK PALL HALL FIL'~CR KING (CU~)
OIdE S~I~E'r p(}s'rER5 . ~ ~ONTK5
NE*# YO~K AND CFIIC~GO
BUS PO~TER$
LOU~SVILL.E . 2 MONTHS
A,6 RACETRACK $1G~5
NEW YORK ~REA
PALL MALL F'[LTER TIPPI~o IOOS OIwLy
HONTHS
CO¢4mI~ATfON WI'tH FALL MALL F'I~TCR KINQ CCUP}
6 MONTHS
A,18 PAINTED 5OARD~ (~'ACTORIES)
A,I9 SPECIAL EF'FORTS AND HISCELLANEOUS
MARKETING DEPAITTHENT
ESTIMATED ADVERTISING EXPEnDITURe5 - PALL HALL FILTER TIPPED IOOs (CUP}
19T2
SPACE PRC~TION
TOTAL
~Z,O00.O0 35,000.C~
b~ .C'OO .o0 ~ ,0o0.00
A.2OGEHERAL SAHPLING
~7,OOO,00
~9 ,C'O0.O0
,000. O0
2,000,00
2,000.00
• i Lie,/
¢B.989 .oco.oo
OCTOBER 2. 1~
MARKETING OEPARTMENT
ESTIMATED ADVERTISING EXPENOITURES - p#LL MALL FILTER TIPPED 1005 (Cup)
1~72
~PACE
PROOUCTION
~,~9~,ooo.oo 56,000.00
1,o~9,Ooo.o0 ~1,O00.OO
TOTAL
.5~7 ,ooo.oo
1~B,O00,O0
~,595 ,ooo.oo
I , I O0 ,CO0 ,,%3
10
HARRETI NG DEPARTtJ~NT
ESTIMATED ADVERTISING EXPENDITURES - PALL ~ALL FILTER TIPPEO ~OOs (CUP)
1 ~72
S P~,C._,.,,~E
PROOUCTI ON
A.I NIAGAZINE$
A. GENZ~AL . MENIS . NEGRO
~3,0~9,000*00 $75,000.CO
PALL MALL FILTER TrPPED 100S O~L~
L~fE . 9 INSERTIONS; SPaRT~ ILLUS-
TRATED ANO TV GU~O£ - 7 INSERTIONS
EACN; TiME -- 6 INSERTIONS; BLACK
ENTERPRIZE -- 5 INSERTiOnS; FIELD
STREAMI NEWSWEEK* POPULAR SCIENCE*
TRUE ANO U.S. NE~ AND WORLD REPORT --
INSERTIO~ EACH; CAR C~AFT, EBONy,
ESQUIRE, GUNS ~ AMMO~ HOT ~OD AND
POPULAR ~ECHANIC~ . 3 INSERTIONS
EACH; LIBERTY~ MOTOR TREND, pERfORM-
ING ARTS, PENTHOUSE, pLAYBILL, SAT--
URDAY EVENING POST AND STA~EBILL -
2 ~NSERTION~ EACH; PLAYBOY . I IN.
SERTION
CO~81NA~ION W~T~ PALL HALL F~LTER KING (CUP)
TVGuIOE - ~ INSERTIONS; LIFE, ~O~D
TRACK AND SPORT~ ILLU~TRAT£O -- 6 INSER-
TION5 EACH; NEW~WEEK AND U.S NEW~ ~NO
~ORLD REPORT . 5 ~NSERTION~ EACH; BLACK
ENTERPRIZ£, E~ONY~ PENTHOUSE, pLayBOY
AN~ TRUE . 4 ~NSERTIO~ EACH; FI£LD
~TREAM A~D pOPULA~ MECHANI¢~ -- 3 INSER--
TION~ EACH; CAR CRAFT~ C,~J~ & AMMO,
LIBERTy, MOTOR TR£ND, pERFO~ING ART~
ANO pLAY~ILL . 2 IN~ERTION~ EARN;
E~qUIREp ~ECHAN~X ~LLUSTRATED~ POPULAR
SClENC£~ SATUROAY EV£~ING pOSTj ~TAG£BILL
AND TIME - ~ INSE~IO~ EACH
COMBINATION WITH PALL HALL ~EN~HOL FILTE~ I00S
AMERICAN L~IO~ . 6 IN~FRTIONS; TIME . ~ IN"
SERTIO~S; FIELD & ~TREAM, LI~E AN~ SPORT5
ILLUSTRATED -- 2 ]N~E~TIONS EACH; E~ON¥, pLAy.
BOy~ POPULAR ~CIENCE AND TVG~ID£ - ~ INSER-
TION EACH
B. POLICY ~ SPECIAL pROGR~M~
1,0OO.00
~L HAGAZINES
1 .000 .GO
$3,155,0oo.0o
~972
ESTIMATED ADVERTISING EXPENDITURES - PALL MALL FILTER TIPPED ioOs (Cu~)
STATEMENT OF CHANGFS
APPROWD EST,~.AT~ DATgO JuLy ~5, 1972
REVISED ESTIMATE DATEI~ OCTOBER 2~ ]9~2
DECREAS~
$9,697,ooo.oo
$ 708,0o0.00
MAGAZINES
NEWSPAPERS
D£CRCASE
t 65,oo~.co
100,000,CO
i ,c~o.oo
$7o8.o00.0o
OCTOBER 2, 1972 c~)
TRANSIT P13E;TERS
PALL MALL FILTEm TIPPED 1005 O~Ly
ONE SHEET POSTER5 . 2 MONTHS
NEW yORK ~N~ CHICAGO
IBJJS POSTE R~
LOUISVILLE . 7 HOHT~S
COHBI~ATION WlTN PALL r'-IALL ~ILTER Kf~G {CIJ~1
ON~ SNEET POSTERS -- ~NTHS
NEW YORK AND CHICAGO
BUS POSTERS
LOUISVILLE - ~ MONTH5
HAR~TING OEPARTMENT
ESTIMATED ~DVERTI$tNG EXPZNDI"PJRZS - PALL MALL FILTER TI PPED ices (CUP}
1972
43,o~o.oo 35.ooo.oo
b,~. ,000, O0 7,000.00
A.2~O GENERAL SAMPLING
78,OOO.OO
49,c0o.oo
9,000.00
2,000.0(2
2,000.0C
GRAND TOTAL
,JuLy 2'5, 1972
/ Tb
$9,69T,OOO.Co
MARKETI RG DEPARTNENT
ESTfHATED ADVERTISING EXPENDITURES - PALL NALL FILTER TIPPED 10Os (CUP)
i ~72
SPACE
A.2 NEI*YSpAPER$
A. REGULAR
BLACK AND ~FTE
h,596,ooo.oo
MARKETS 1-10 - 56 NEWSPAPERS - 36,100 LINES
MARKETS tl.2~ -- 3T NEWSPAPERS -- 34,500 L*NES
MARKETS 26.5O -- 56 NE~SO*~ER5 -- 33,7OO L~NZS
MARKETS 51--75 - 51 NEWSPAPERS -- 3t ,900 LIN~S
MARKerS 76.103 - 57 N~WSPAPERS - 17,400 LINES
BOSTON MEVRO AR~A.3 NEWSPAPERS . 16,500 LJ~ES
NEW ORLEANS -- 2 N~WSPAPER~ -- 31,C~0 LI~£S
~MPHIS AND SAN ANTONIO -- 5 NEWSPAPERS .
29,800~INES
TwO COLOR
NEW YOR~, N*Yo
POST - 63 INSERTIONS
MIRROR -- 8 INSERTIONS
EL DIARIO - SPANISH . ~ IN~ER~IONS
SEATTLE
POST INTELLIGENC£R -- 23 INSERTIONS
TIHE$ - 16 INSERTIONS
B. NEQRO
25 Top NEe.O HARK~T~ . B & W
~ N~VS~A~E~S o 1,600 LI~ES
10 NEWSPAPERS . 1,~00 LINES
59 NEWSPAPERS . 2,000 LJNES
TOTAL NEWSPAPERS
JiB ,000,00
A,3 OUTOOOR
30 SHEET POSTERS
LOUISVILLE - ~ MONTHS
2~ OTHER MARKETS
3 ~ARK~T$ -- ~ MONTHS
NEW YORK - ~ MONTHS
pITtSBURGH - ~ MONTHS
SAN Diego - 3 MONTHS
CHICAGO
ENTIRE MARKET -- 3 ~ONTH~
pARTIAL - 5 MO~THS
1,581 ';DO0, O0
pRODUCTION TOTAL
51.ooo.oo ~,6bT.ooo.oo
b~B ,OOO.OO
~1~,000.00
~,g95,ooo.oo
1,6~2,000.0~
JULY 2~ 1972
HARKETI NG D£PARTMENT
ESTIMATED ADVERTISING EXPENDr~RES . PALL HALL FILTER TIPPED 1C~S (CUP)
9T2
S PAC~ pROC~C T I ON TOTAL
$3,099,000,00 $; 16.000.00 $3,215,000.00
A,I HAGAZINES
A. GENERAL - ~EN~5 . N£GRO
PAIL HALL FILTER TIPPED IOOS ONL~
LIfE . 9 INSERTIONS; SPORT~ ILLUS-
TRATKD AND'FV GUIDE - 7 ]NSZRTIONS
~ACH; TIME . 6 I~$E~TfQN~; BLACK
ENTERPR~ZE -- 5 IN~ERTtON$; FIELD
STR~, NEW~WEEK, pOPULAR SCf~N~E
AND U.S, N~WS AND WORLD R~ORT -
IN$£RTIONS EACH; CAR CRAFT, EBONy,
ESQUIRE~ GUN~ ~ AHHO, HOT ROD ANO
POPULAR H~CHANI~S . 3 INSERTION5
EACH; LIB£R~y, HOTOR TRKND, pERFORH--
tNO ART~3~ F~ENTHOU~, PLAYBILL~ SAT.
URDAy EVENIN~ p0~T~ ~TAGEglLL AND
TRUE . ~ INSERTIONS EACH; PLAyOoy .
1 lUSERTION
COmBINATiON WITH PALL MALL TILTER KIN~ (CUP)
"iV G~JIDE - ~ I~ERTIONS; LI~£~ ROAO &
TRACK A~O SPORT~ ~LLU~TRATED . 6 IN~ERTION~
EACH; NEI,,tSWEEK ANO U.S, NEW5 A~O ~O~LD
REPORT - ~ IN~RTION~ EACH; BLAC~ ENTER.
PRIZE* EBONy~ PENTNOU~Cj PLAYBOy AND T~E -
~NSERTIONS EACH; FIELD & STREAH A~D pop.
ULAR ~ECH~NIC~ -- 3 ~NSERTFON$ EACH; CAR
CR~FT, CUN~ & AMHO~ LIbERTy, HOTOR TREND~
PERfORmING ART~ AND PLAYBILL -- 2 ]N~ERTI~NS
~ACN; E~QUIRE~ MECHANtX ILLUSTRATKD, pO~.
ULAR $¢1ENC£, ~TURDAy EVENINt. pO~T, ~TAGE--
BILL AND TIME . I 1~3ERTION EACH ~
CO~BINATIO~ WITH PALL MALL H~NTHOL FILTER |OOS
A~RICAN LEGION - 6 ~N~CRTION$; TIM~ . 3
I NSERTION~ FIELD ~ STREAM~ LI~E AND SPORTS
ILLUSTRATED . 2 ~N~RTION$ EACH; EBONy, pLAy--
BO¥~ POPULAR ~C~ENCZ AND TV CUIDE . 1 ~N~R-
TtON E~CH
B. POLICy & SPECIAL P~O~A~S
~,000.O0
TOTAL HAGAZINES
r~'!.
5,ooo.00
/~3,220,C00,00
JbLY 2~, 1972
1972
ESTH'~ATED ADVERTISING EXPENDI*i~JRE5 - PALL HALL FILTI~R TIPPED 1C~ (Cup1
STAT£HENT OF CHANGES
APPROVED ESTIMATE ~.TEO JULY 10, %9~2
RE¥1SEO ESTIMATE DATED JULY L:~, 1972
INCREASE
$9,31 ?,ooo.oo
38o,ooo.oo
NAG&ZIN~S
~EWSPAPERS
INCREASE
$2~3,ooo.oo
$38o,eoo.oo
MARKETING DEPARTMENT
ESTI MATED ADVERTI $1NG KXPENOl ~JRES - PALL ~LL Fi LTER TIPPED I COs (CUP )
19T2
! A.~ TRANSIT PC~R~ (CONTINUED)
COMalnATION WtTH PALL MALL FILTER KINa (CUP)
ONE 5NEET POSTERS - 2 MONTHS
NEW YORK AND CHICAGO
BUS POSTERS
LOUISV]LLC -- 2M~NTNS
A.6 RACETRACK SIGNS
NEW YO~K AREA
PALL MALL FILTER TIPPED 100S ONLY
6 HONTHS
COM~NATIO~ WITX PALL MALL FILTC~ KING (CUP)
6 MONTHS¸
A.18 PAINTED BOARO5 (FACTORt~S)
A.~SPECIAL EFFORTS AND MISCELLANEOUS
SPACE PRCOUCTION TOTAL
1!2,000.00 7 ,O00*OO
A.2D GENERAL SAMPLING
49 ,000.00
9,000.~
2,000.00
2,000.00
GRAND TOTAL
$9,3~7,ooo.oo
JuLY 10. 1972
MARKETING DEPARTMENT
ESTIMATED ADVERTISING EXPENDITURES . PALL~LL FILTER TIPPED 1COs (CUP}
1972
.SPAC~
PRODLETIO~ TOTAl-
91,OO0,OO 4,538,000.00
20,000,00
h,958,cco.oo
61,ooo.oo 1,6~2,ooo.oo
35 ,ooo.oo 78.ooo.oo
JULY 10, 19T2
MARKETING DEPARTMENT
ESTIMATED AOVERTISING EXPENDITLIRES - PALL MALL FILTER TIPPED lOOs (CUP)
1972
SPACK
A.1 MAGAZINES
A, GENERAL - ME~'5 - NEGRO
~2,~6,OOO.00
PALL ~4ALL FILTER TIPPED 1COS ONLY
L~£ - 8 IH$~RTIONS; TVGU~OE - ~ IN-
SERTIONS; E~QUIRE, NEW~WEEK AND U~S.
NEW3 AND WORLO REPORT -- ~ tNSERTtONS
EACH~ CAR CRAFT~ EBOHY~ HOT RC~D AND
SPORTS ILLUSTRATED - 3 INSERTIONB
EACK; BLAC~ ENTERPRIZE~ FIELD
STRE~ GUHS ~ AHMO~ L~BERTY, HOTOR
TREND~ PLAYBILL* PENTHOVSE~ PERFORH.
ING ART~, POPULAR HECHANIC~, pOPULAR
SCIEHCE~ ~ATURDAY EVENING POST, STAGE-
BILL AHD TRUe - 2 INSERTIONS EACH
COH~IfCATIOH ~ITH PALL MALL FILTER KING (CUP)
~ ,
IV GUIDE -8 I~SERTIONS; LIFE, ROAD &
TRACK ~ND SPORTS ILLUSTRATED . 6 ~N~ER-
TiONS ~ACH; NEWSWEEK AND U.S. NEWB A~
W~RLD REPO~¥ - ~ IN~ERTIO~ EACH; BLACK
ENTERPRIZE, EBOhr¢,P£NTHOU~E. pLAYBOY
AND TRUE . ~ IN~ERTI~N~ EACR~ ~IELD &
STRBAH ~ND ~OPULAR ~CHANrC~ . 3 I~E~--
TIOH5 EACH; CAR CRAFT, GUNS ~ AMMO~
LIBERTY, HOTOR T~E~j PER~OR~I~ AR?~
AHO PLAYB~L~ - ~ IN3ERTION~ E~CH;
~CHANI~ IL~U~TRAYED, pOPULAR SCIENCe,
SA~JFCD~y EVENING pOST~ ST~GEBILL AHD
T~ME -- 1 IHBERTION E~C~
CQ~BINATIB~ WITH PALL MALL ~E~THOL ?IL~ I00~
TIM~ - 9 INBERTION~; ~4ERICAH LEGION AND
SpORT~ ILLU~TRAT~O -- ~ INSERTIONS EACH;
PRIZE~ L~E ANO pOPULAR ~CI~NCE , 3 IH~R"
TION~ EACH; PLAYBOY -- 2 IN~RTIO~ EBONy,
C'~JN$ ~ AMMO, pOPULAR MEChAnICS A~D TV
CWUIDE -- I [~ERTIO~ E~CK
B, POliCY & SPECIAL PROGRAM~
5,C~O.00
TOTAL MAGAZINES
PRC(~JCTION TOTAL
$~16,0oo.oo $e,gTe,Ooo.oo
5,00O.OO
~,91T,ooo,oo
JULY IO, 19~2
972
E3TIM~TED ADVE~]SiNG EXPENDITURE5 - PALL t4ALL FILI~.R TIPPED ICOs {Cvm)
STATE~IENT OF CHANGES
APPROV[~ ESTIMATE DATED MAy 9. 1972
REVISED ESTIMATE DATEO JIJLy 10. 1972
~CR£ASE
$9,735.ooo.oo
$ ~8.ooo.oo
IAZlNES
N£~PAPER5
OUTDOOR
TRANSIT PO~TER5
pAI~T£DSOAV~S {FACTORIES}
INCREASE
$33,ooo.oo
1 ,(300.00
$3~,ooo.oo
~CREA~E
$283,o0o.oo
162,000.00
7 .coo .oo
$~52,ooo.oo
DECREASE $~18,ooo.oo
JULY 10, 19T2
MARgETI~G DEP~RTM~T
ESTIMATED ~IDVERTISIMG EXPENDITURES - PALL HALL ~tLTER TIPPED 1OOs (CUP)
A.~ RACETRACK S~GN5
NEW yORK AREa
PALL MALL FILT~ TIP~-E~ 1008 ONLY
6 MONTHS
COHSlNATION WITH PAL~ M~LL FILTE~
TIPPED 85s - 6 ~o~
A~I~ PMNTED BOAR~ [FACTO~S1
A.19 SPECIAL EFFORTS AND MISCELLANEOUS
SP~E PRO~JCTI O~l TOTAL
~z,ooo,oo 7,ooo.oo ~9,oo0~o~
A.~O GENERAL SAMPLING
8,000.00
2,C03.CC
GRAND TO'FAL
T2 ;'
MAy 9, 1972
MARKETING DF.p~ RTME~T
ESTIHATED ADVERTISING EXP~.NDLTURES - P~LL HALL FILTER TIPPED lOOs {Cu~}
A,2 ~EWSPAPERS
A~ REGULAR
I0~ HARKENS - 2~ NEWSP~E~ - B & W
HARK~TS 1-10 - 37,600 LINES
HA~KCTS 11--25 - 20,~.~0 LENES
HAR~ETS 26-50 -- 3~,~0 LINES
MARK£TS 51-T5 - 29,~(~ LINES
HARKETS ~6-I03 - 18,C00 LIHE~
NEW yORK . TWO COLOR
POST - 61 INSERTIONS
MIRROR . 8 INSERTIO~
EL DIARIO -- SPANISH -- 7~ iNSERTIONS
SEATTLE - TWO COLOR
POST I~TELLIGEHCER -- ~ iNSERTIONS
SPACE PRODUCTION TOTA~L
~,~65,000.00 39.000,0O ~,5O~,C~O.O0
NEGRO
L~ TO~ NEGRO H~R~ET~ -- ~ &
~9 NEW~PAPER$ -- 1,6(]0 LINES
]0 NEWSPAPERS -- ],~O0 LINES
21,000.00
~01rAL NE~S PAPER5
A.3 9UT~C~R
LOUISVILLE -- ~ MONTH5
~ OTHER MARKETS
I~ ~ARKET@ -- ~ ~ONTHS
MARKETS -- T HONTHS
N~W YORK - ~ ~ONTHS
pITTSBURGH -- ~ HO~THS
A.~ TRANSIT pOSTERS
PALL HALL FILTER TIPPED ]COS ONLY
ONE SHEET PO~TERS -- 2 HONTHS
NEW yORK ARD CHICAGO
BU~ POSTERS
LOUI~VIL~E - ? HONTH~
C(~BI~ATION VITH PALL h~Ll FILleR
TIPPED ~$
BUS PO~TER5
1,~98,O00.OO 106.O0~.00
~,000.00 ~I ,000.00
}I ,52~, C/~ .~ .00
I ,~o11 ,o00,00
R~Y 9, 1972
MARKETING DEF4R~MENT
ESTIMATED ADVERTISING EXPENDITURES - #;4LL MALL FILTER TIPPED lOOs (Cu~)
~97s
$P~CE
PRODUCTEON TOTAL
A.1 HAGAZINES
~. GKNgRAL -- M~N~ . NEGRO
PALL HALL FItTeR TCPFED 1005 ONLY
"p/GUID~ - 9 INSERTIONS; L~E . 7
IN~RTIONG; ESQUIRE, N~WSW~EK ANO
U.S. NEWS AND WORLD R~P~T -
~NS£RTIONS EACH; CAR C~ArT, [BONy,
HOT ROO AHD SPO~T5 IJ.~U~IR~T~n -- 3
~NSERTIONS EACH; B~AC~ E~rERPRIZ£,
FIELD & STREAM, GU~S & ~I~HO* tlB~RTY,
HOTOR TR~HD, PL~YBILL~ ~NT~OUS~,
PERFORHIN~ ARTS, pO~ULA~ HECHANICS,
POPULAR SCIENC~j SAyURDAy EVENING
POST, STAGEBI~L ~ND ~ -- 2 INS£R.
~ION$ EACH; PLAYSOY -- ~ i~SERTLON
COmBINAtION WITH PALL M~LL FILTER
T,PpED 8~s
LI~E AND "p/ GU~E . ~ qNSE~TIO~S
EACH~ ~OAD ~ TR~C~ AND SPORV~
]LLU~T~AT~O - 6 IM~E~TION3 ~ACM;
NEWSW£EX AND U.S. NC~ AND WORLD
~p©RT -- ~ ~NSERT~ONS EACH~ BL~CK
[NTKRPRIZE~ EBONY, PENTHOUSE.
pLAYBO~ AND TRUE -- ~ INSERTIONS
EACH; POPULAR H~CHANICS AND FIELD
STREAH . 3 (NSERTIor~ [ACH; CAR
C~A~T~ GUN~ ~ AM~O, LIBERTY,
~OTO~ TR~O, P~R~R~I~G ARTS AND
PLAYBILL ° 2 INSeRTiONS ~ACH;
M~CHANIX ILLUSTRATED, POPULAR
SCI~NCE~ SAVUR~AY EV~I~G ~O~T,
STAGEBILL ANO TI~ - ~ INS~R[rON
EAC~
COMB~NAVlON WiTH PALL MALL M~THOU
FILT£~ I OOs
Tf~ - 9 ~SERTI~S; AHERIC~N
LEGION A~D SPOR~S ILLUSTRATED .
~S~RTIONS ~ACH; L~FE 5 ~NS£RTIONS;
F~ELD ~ S~EAM AND PLAYbOy -- 4 1N--
POPULAR SC~E~C~ A~D TV GVlO~ . 3 I~-
$~1ON$ ~ACH; [~ONy, GUNS & AH~O
AND pOPULAR M~CHANIC$ -- I I~[RT~N
EACH
B. POLICY & SPECIAL PRO~RAHS
TOTAL HAGAZINES
MAy 9, ~972
%3J~,ooo.oo $)31 ,ooo.oo $3,255,ooo.oo
5,000.00 5,000.00
$3,260,00o.~
t97z
ESTIMATED ADVERTISING EXPENDITURES - P~LL MALL VILTER TIPPED lOOS (C~P}
STATEMENT OF CHANGES
~P~OVEO [$TIMATE DATEO APRIL J, I~7~
REVIS[O E@TINATE ~ATED NAY 9, 1972
I~CREAS£
$8,389,ooo.oo
$1,3~8,ooo.oe
M~GAZINES
~W~PAPER$
O~TOOOR
RACETRACK SIG~$
I~¢R£ASE
$1,~6G,coo.oo
$~,~y3,ooo.oo
DECREASE
$ ~7 ,ooo.oo
I CO ,000.0~i
$127,000.00
INCReAS~ $1,3h6,oo0,oo
Mkv 9, 197a
MARKETf NG OEPAR~ET~T
ESTIMATED ADVERTISING EXPENDITURES - PALL MALL FILTER TIPPED lOOs (CUP)
APa=L 3, 1972
1p72
S PAC___~_E PROOUCTI ON TOTAL
63 .ooo .oo I ,ooo .oo 6~I .ooo.oo
l.Tc~*o00*O0 106,000,00
44.000.00 41 .000.00
?
3 ,o~9 ,ooo.oo
1 .~,oh ,C~O .oo
~;.OOC].OG
42.000.00
8,O00.00
2.0OO.00
$8.389 ,OOO.(3O
HARKETI NG DE PA~THENT
ESTIMATED ADVERTISING EXPENDITURES - PALL HALL FILTER TIPPED ICOs (Cure)
1972
S PACE
PRCOUCTI ~ TOTAL
A,1 MAGAZINES
A~ GEN£RAL -- MEN~S -- NEGRO
$3,1~I,COO,0D
PALL MALL FILTER TIPPED IOOS ONLy
ESQUIRE - ~ INSESTIONS; B~ACK
ENTERPRIZE -- 2 INSERTIONS; EBOny -
| I~SERTION
COMBINATION WITH PALL HALL FILT~
TIPPED ~$
N~SWEEK . 19 INSERTIONS; LiFE
AND TVGUlDE . ~8 INSERTIONS
EACH; SPORTS ]LLUSTRATEO = I~
INSERTIONS; FIELD ~ STREAM, pLAy-
BOy AND ~.S. N£W$ AN~ WORL~ REPORT .
9 ~N~£RTIONS EACH~ BLA¢~ ENTER-
PRIZE AND EeONY - T INSertiONS
~ACH; PKNYHOUSE, POPULAR M~CHANLCS*
POPULAR ~CIENCE AND TRUE - 6 INSeR-
TIONS EACH; CAR CRAFT. G~N5 & AMMO
AND ROAD & TRACK . ~ INSERTIONS
~ACH~ L~B~RTY, p£R~ORt~IN~ ARTS.
PLAyalLL AND MOTOR TREND . ~ INSER-
TLON5 EACM; HOT RC~ SATURDAY
EVENING POSTAMD STAGEBJLL--31N--
SERTIOMS EACh; H~CHA~IX ILLUSTRATED --
| INSERTION
COMBINATION W~TH PALL HALL MENTHOL
F~LT£R |OOS
AMERICAN L~G~OM - ~ ~N~RT~ONS
B. POLICV & Sm~CIAL PROGRAMS
~,OO0,CO
TOTAL MAGAZlN£S
A .2 NEWSPAPER5
A. RegULAR¸
2,956,C<)0.00
IO314~RK~TS - ~ N~WS~P~RS - B a W
I'~RK~T$ l-tO - 2~.COO L~NCS
MARK~S t~-50 - 20,~OO LIN~S
MARK{IS ~1 -} 03 - 16 ,OOO LINES
New yORK, N.Y* -Two COLOR
pOST . ~ I~S~R~IONS
MIRROR . ~ INSERTIONS
EL Dr~R40 - ~pANDSH . 65 ~KRT4ON5
SEATTLK, WASHINGTON . ~wO ~OLOR
POST INT£LLIGE~CER . ~] IN3~RTION9
TIMES . 1~ I~SERTION~
~i~i.ooo.o0 $3,282,000.00
,00¢.o0
39,0o0,00 2,995,000.00
$3,2~T,ooo.oo
1972
.ESTIMATE]) ADVERTISING EXPENDITURES . PALL MALL FILTER T[PPED 1COs (CUP}
STATEMENT OF" CHANGES
APPRO¥£D E~TIMATE DATED DECEMBER 2~, I~1
REVISED ESTIMATE DATED APRIL ], 19~2
INCREASE
t5,563,ooo.co
$2,826,coo.oo
MAGAZINEs
O~*~SpAP£RS
OUTDOOR
TRANSIT POSTERS
~P~CI~.EFFORTS Af~I$CELLANEOU$
INCR~AS[
$ 851,ooo.oo
63,c~oo.o<)
1,000.00
$2,826,ooo.00
~,PRIL 3, 1972
A.3 Ob~'~
LOUISVILLE . 3 MO~TNS
T~NSIT P(3~TE~
CO~481NaTIO~ WiTH PALL MALL FILTE~
TiPple ~s - 3 MO~T.S
ONE SHEET POST£RS
N£w YORK AND CNICAGO
BUS P~T[ RS
LOUISVILLE
RAC~RACK SH~q$
COMBINATION WITH PALL YJ*LL FILTER
TIPPED 85S . NEV YORK AREA .
I~ MONTHS
A.18 PAINTED BOARDS (FACTeRtES)
A.19 SPECIAL EFFORTS AND MISCELLANEOUS
A,20 GEN£RAL S,~PLING
MARI~TING ]~. PAFC~ENT
'E$TIHATED ADVERTISING EXPENDITURES - PALL HALL FILTER TIPPED lOOs (CUP)
19~2
5PACE pROOUCT
J ON
10~000.00
lO,O00,O0
~ ,CO0 .CO
b~O ,000.00 2,000.00
TOTAL
20 ,C~O.CO
~8~0C~.C0
~2,000.CO
8,009.00
1 ,CO0. CO
2,C00.00
GRAND TOTAL
DC¢~NOER 2T~ 1971
XJ
15,563,ooo.co
MARKETING DEPARTMENT
ESTIHATED ADVERTISING EXPENDITURES - PALL MALL FILTER TIPPED ~OOs (CUP)
1972
~PACE
PRODUCTI ON TOTAL
$~31 ,ooo.oo $2 ,~.32 ,ooo.oo
39 ,ooo.oo
A.1 i~GA Zl NE$
A. GENERAL -- HENES -- NEGRO ~2,~O1,000.00
PALL MAIL FJLTCR TIPPED 1OOs ONLY
BLACK [NT£RPRIZE -- 2 iNSERTIONS;
EBONy . ~ INSERTION
£O~BINATIO~ WITH PALL MALL F~LTE~
TIPP£D ~
1V GUID£ - 17 INSERTIONS; LIfE .
]3 INSERTIONS; SPORTS ILLUSTRATCO --
10 INSERTIONS; FIELD ~ STREAH*
NEWSWEEK A~U.S. NEWS ~ WO~LO
REPORT -- 9 INSERT]ON~ EACH;
pLAYeOy -- 7 B~SERTIONS; POPULAR
M£¢HANICS AND TRUE . 6 ~N~ERTION~
EACH; CA~ CRAFT, EBONy AND GUNS &
At4NO . 5 INSERTION~ EACH; BLACK
ENTERPRIZEj LSBERTY, MOTOR TREND
AND PE~THOUSE - ~ INSERTIONS
EACH; pLAYBILL~ PER~ORN~NG ARTS,
ROAO & TRACK AND ~ATURDAY EVENING
POST . 3 IN~E~TIONS EACH; STAGEBILL -
2 INSERTIONS; MECHANIX ILLUSTRATED .
1 INS~RTION
CONBINATION WITH PALL NALL HE~THOL
FILTER 1005
AMEnlCAN L£GION - 6 INSERTION~
B. POLICY & SPECIAL PROGRANS
~,OCO.OO
TOTAL MAGAZINES
A*2 NEWSPAPERS
A* REGUCAR 2,90~ ,OOO-00
10)t MARXETS o 2~ NEWSPAP£~S - B & W
MAR~£yS 1--10 -- ~,OOO LI~¢S
MAR~TS 11-~0 -- 20,800 L~N~S
NAmKETS 51-10~ o 16,OOO L~NCS
NEV yORK* N°Y. - 2 COLOR
MIRRO~ ANO POST - ~ INSERTIONS ~ACH
SPANISH . NEW ~OR~, N.Y° - ~ COLOR
EL DtARIO -- ~6 INSERTtON5
5. NESRO ~1
,OO0.o0
TOP N£GRO i*qARK~TS. )10 NEWSpApER5-
e ~ W - ~,8oo Lp~£s
1,0CO .OO 52,000.00
TOTAL NEWSPAPERS
• OI:cE.e=~ 27, 197t
$2,~36,oo0.oo
2,996,000.00
1972
~STIMATED ADVERTISING EXPENDITURES - PALL MALL FILTER TIPPED IOOs (Cu~}
ST~,TEMENT Oe CHMaGE$
APPROVEO [STIMAT£ DATED NOVEMBER ~, 1~1
R£VlSED ESTIMAT[ DATED 0ECEMBER ~p 1~1
$6.o83,ooo.oo
$ 5~3 ,ooo.co
TRANSIT PO~T~RS
RACETRACK ~tGNS
G~NERAL SM4PLIN~
I NCREA~ D~CR~AS E
#5c9 .coo.oo
7.(200.00
5 .ooo.oo
$~ ,0CO.00 ~521,0oo.oo
DeCREASe ~520,000,00
Dr.C~M.¢R 27, 19~1
MARKETING OZPARTHE~T
ESTIMATED ADVERTISING EXPENDITURES - PALL ~tALL FILTER TIPPED 10~s ICUp)
1972 __
A.30~TPOOR
L~I~VILL~
A.~ TRANSIT POSTERS
ONK SHKKT POSTERS
~EW YORK AND CHICAGO
~U5 pOSTKRS
LOUISVILLE
A,6 RAC£TRACK SIGNS
~w YOR~ AREA
A.18 PAINTED BOARDS {FACTORieS)
A.~SPECIAL~ EFFORTS AND MISC£LLAKZO~/~
A.20 GENZRAL $AMPLIHG
since
10,000.00
PRODUCTION
10,000,00
~5,000,O0 30 ,OOO,O0
TOTA__~L
EO ,000.00
~,000.00
~7,ooo,oo
8,000.00
1 pC~O, O0
1 ~000, O0
GRAND TOTAL
$6,o85 ,ooo.oo
NOV£MBER 8+ 1971
A.I HAGAZINES
A, GEN£aA~ - H£NnS . NEGRO
CCE'4B]NATION WITH PALL HALL ~ILT£R
TIPPED ~S
'IV GUID~ - 17 INSERTI~NS; LI~ -
13 INS£~.ION~; SpoRTs ILL@$TRAT£D -
10 INSERTIONS; ~IELD ~ STREAH~ NEW$~
WE~K. U.S. N£WS ~ WORLO ~PORT . 9
• IN~£~TIONS EACH; PLAYBOy . 7 tNSERTION$;
BLACK ENT£RPRI$£p EBQNY~ ~PULAR M~CHANIC$~
POPULAR SC1£N~£ - 6 INSERTIONS EACH; CAR
LIB~RT~ MOTOR TRENO~ ~NrHouSE - ~ I~--
~£RTIONS EACH; HOT ROD~ P~AYBILL~ ~ATUR.
DAY EVE~IN@ POmT . 3 [NS~TIONS EACH;
t.~IECHANIX |LL~TRAT~, ~OA~ ~ T~AC~
TRUE . 1 INSERTION EACH
COMBINaTiON WlT~ PALL MALL MENTHOL
AMERiCaN LEGION ~ 6 IN~ERTI~
ESTIM~T£D ADVERTISING EXPKN~IT~RES - PALL MALL FILTER TIPPEO lOGs {CUP)
S PAC~ P~O~L~ TI ON'
$a,795,ooo.oo $i~6,oo0,e0
~,000.00
39.00~3.00
TOTAL ~AG~Z~ NES
A.2 NEv/S PAPERS
A, R£GULAR
2,~0~ ,OOO.OO
10~ MARKZTS - 267 N~WSpAPER~ - B ~ W
MARKE~$ ~=10 . 2~,OOO LI~¢s
MAR~¢T~ 11-~O - 20,800 LINES
~A~TS ~1-~5 . 16,O~O LnNES¸ ¸
MARKETS 76=10~ -- 16,000 L$~S
~W YOR~ ~.T.. ~ COLOR
Sp~NIS½ . N¢~ YORK, N°Y. . ~ COLOR
EL DI~RI~ - ~6 I~S¢~TnONS
2~ TOP N£G~O H~RK~ -- ~0 NeWSPaPeRS - B & W
~,8oo L~N~s
TOTAL NEWSPAPERS
TOTAL
$~,941.ooo.oo
~.ooo.oo
2.9~4,ooo.oo
5~pO00,O0
2~996,000.00
---
MARK~]NG DEPARTMENT
ESTf~TEDADVERTISING EXPENDI'PJRZS - PALL MALL MENTHOL FILTER 1OOs (CUP)
1972
D,I MAGAZINES
A* MENI$
CONBiNATION WtTH PALL P~.~LL FILTER t C~S
AI4£nlCAN LEGION -- ~ INSERTIONS; TIME -
3 iNSERTIONS; FIE~O ~ 5TR[A~, LIF~ ANO
~PORTS iLLUSTRATED . ~ I~E~TIONS EACHI
EBONY, pLA~8Oy, pOPULAR S~!~NCE AND TV
GUIDE - I IH$[~TION EACH
D.2 NEW'3PAPEI:~
A, ~EGU~AR
HAW~Ii - 13,2DOLINES - B & W
B~ N£GRO
25 TOP NEGRO M,LRKETS -- B & W
~9 NZWSPA~ERS - 1,200 LiHE~
TOTAL NE~PAPERS
Do18 PAINTED ~3ARDS |FACTOriES)
$ PAC E PRO~LICT t CN TOTAL
~212 ,o00,CO $5 ,coo. co $217 ,ooo .oo
~ ,Goo ,oo
1 "~ ~ooo °co
@,000.*30
D.20 GENERAL SAMPLING AND MISCELLANEOUS
11,000.00
17,000.00
~ ,OOC.O0
I ,CO0. CO
1,0C0.00
GRAND TOTAL
DI:CCMBER 27, 1972
121i7 ,coo. oo
972
ESTI~4ATED ADVERT[5{NG EXPENDITURES - PALL HALL HENTNOL FILTER IOOs (CUP)
STATEHENT OF CXANGE~3
APPROVEO ESTIMATE DATEO ~EPTEM~ER 2"~. ~9~2
REVtSEO ESTIMATE DATEr~ DECEHBER 27, 19"~2
DECRE~S£
2,000.00
NEWSPAPERS
~ECREASE
~2,000.o0
DECENSCR 27, 1972
HARKETING DEPAR'I~ENT
ESTfMATED ADVERTISING EXPENDITURES - PALL MALL MENTNOL PILTER 1OOs [CUP)
I~72
D.1 ~'~GAZINES
A* HEN=5
COHBINATtO~ ~ITH PALL MALL FILTER IOOS
Jf~H£RI~AN LEGIO~ - 6 1~SERTIONS; T~M~ -
3 I~ERTIONS; FIELD ~ STR£A~. ~IF£ AND
SPORTS tLLUSTRATED . 2 INSERTION8 ~A~H;
~BONy> PLAYEVDy, POPULAR ~CIENCE ANO
GUIDE . 1 ~t¢~ERTION ~ACH
D,2 NE'~SpAPERS
A. REGULAR
HAWAII - 13,~ LINES - B & W
[;~ NEGRO
ToP NCeRO MARKETS - B ~ W
59 NE~VSPA~E~S . 1 ,200 L=N~S
TOTAL N~PAPERS
D.18 PAINTED BOARDS {FACTORIES)
D,~O GENERAL SAMPLING AI~) MISCELLANEOUS
SPACE PROOUCTION TOTAL.
$212,000.00 $~,000.00 ~21~,000.00
10.000.00 2,C00.00 12,C00,00
17.000.00 1,000. C~ 18,000.00
~0,000.00
1,000,00
1,000.00
GRAND TOTAL
$2~9,000.00
SEF"r~J~SER 27, 1972
~9T2
ESTIMATED ADVERTISING EXPENOITURES - PALL ~L~LL MENTHOL F'ILTER 1OOs {CUP)
5TATEHEHT OF" CHANGES
~ppROV~D ~TtMATC DATCO JULY 2~, 1~2
REVISED ~TIMAT~ ~ATEO SEPT£MBC~ ~+ ~
DECREASE
~258,00o.oo
9.0<)o .o0
MAGAZINES
NEWC~pAp£R5 - HAWAii
D~CREAS~
~3 .ooo.oo
6~ooo.oo
$9 ,ooo. oo
S~TEMBER 2-/,1~72
HARKETI NG DEPAR'r~ENT
ESTIMATED ADVERTISING EXPENDLTURES ~- PALL PALL MENTHOL F'I LTER 1OOs (CUP)
1 ?Tz
16 ,ooo. oo 2 .ooo. oo
17,ooo.oo I ,ooo.oo
TOTAL
18.000.00
18.000.00
$220,000.00
36,OOO.OO
1,000. O0
) ,000.00
GRAND TOTAL
$z58,ooo.co
JuLy 25, 1972
1972
ESTIi~TED ADVERTISING EXPENDITURES - PALL MALL MENT,~OL FILTER 100s (CUP)
5TATE,*~-NT OF CHANGES
ApPRoV£O ESTIMATC BATED JULY 10, 1972
REVISED ESTIMATE ~AT~D JULY '~, 1972
DECREASE
$53o,ooo.oo
$272,000.0O
MAGAZINES
~NEW~pApEmS - NE@RO
~ECREASE
28,oo0.0o
$272 ,ooo.oo
~L~ ~5, 1972
MARKI~TI NG DEPARTMENT
E$TIHATED ADVERTISING EXP[NDITURES - PALL MALL MENTHOL F'ILTER lOOs (CUP)
,972
D.1 MAGAZINES
A. M£NIs
CC~4BINATION WITH PALL HALL FILTKR 1OO5
TIME . 9 INSERTIONS; AHER]CAN LEGION
AND SPORTS ILLUSrRATEO . 6 INSERTIONS
EACH; FIELD & STR£AM -- ~ INSERTIONS;
BLACK ENTERPRIZE~ LIfE AND POPULAR
S¢ICMCE . ~ INSKRTIONS EACH; PLAYBOY .
2 INSERTIONS; EBONy, GUNS & AMMO,
pOPULAR M£CHANICS AND TV G~ID~ - I ~N--
5ERTION EACH
D.2 NEV~ PAPERS
O REGULAR
HAW~II - 2~,~00 LINES - B & W
8, N~GRO
~ TOP NEGRO MArKeTS - B & W
59 NEWSPAPERS - 3,200 LIN~S
TOTAL NE~PAPER$
D.18 PAINTED BOARDS (FACVORIES}
D.20 ~NERAL SAMPLING AND MlSCELtANE~
SPACE PROOUCTI ON TI~rAL
$45T,ooo,oo $7.ooo.0o $464,ooo.oo
16.000.00 2.CE)O.CO
h~ ,ooo.o0 1 ,ooo. O6
t$,O00.o0
~6,000,00
6~ ,000.00
1,000.00
1,000.00
GRAND I~TAL
$~30.ooo.oo
~LY 10, 1912
972
ESTJNATED ADVERTISING EXPENDITURES - PALL HALL MENTHOL FILTER 1OOs (CUP)
STATEMENT OF CHANGES
APPROVEO ESTIHATE DATEO APRIL 27, 1972
REVlSEO ESTIMATE DAT£D JULy 10, 1972
D~CREASE
$638,000.00
$I08,o00.00
MAGAZINES
PAINT£D BOARDS (F~CTC~IES)
DECREASE
~1o9,ooo.oo
DECREASE $I08,oo0.00
JULY 10, 1972
D.I MAGAZINES
A* ~ENIS
MARKET ! N6 D EP ~g IMEKIT
ESTIMATED ~'DV£RTISING EXP~NDITORES - P~LL HALL MENTI4OL FILTER IOOs (CUP)
1974
S P ~C~
P RC~)UC T t 0~ TOTAl_
COMBINATION WITH PALL HALL FILTER IOOS
TIME - 9 ]N$C~TIONS; #~IE~qCAN LEGION
AND SPORTS IL~U~T~AT~ . 6 I~ERTIONS
EACH; LIrC - 5 INS£RTION~; FIELD
~TREAM ~O ~LAYBOY . ~ INS[RTFON8
~ACH; BLACK ENTERPRIZ~ pOPULA~
SCIENCE ANO "iV CUIOE - 3 INS£RTIONS
EACH; EBONY, CU~5 ~ #~O AND pOPULAR
MECHANIC8 ~ 1 INSERTION E~CH
D.~ NE~PAPERS
A. REGULAR
HAWAII -- ~,O00 LINES - 8 & W
Oi. NEGRO
~ TOP ~EGRO ~ARKET$ -- B ~
~9 N~WSPAP[~S m 3l~O LIN{~
TOTAL NEIVSPAPERS
$.566,0oo.oo $7 ,ooo.oo
I ~ ,000.00 2 ,OO0 .CO 18 ,OOO.OO
~,o0,3.00 1,000.OO ~6,Ooo,o0
D.2O GENERAL SAMPLING ANOHISCELLANEOU$
$573.0oo.oo
~,000~00
I,C00.00
GRAND TOTAL
$638,000.00
JJ
APRIL 27, 1972
1972
ESTI~TED ADVERTISING EXPENDITURES - PALL HALL MENTHOL FILTER lOOs ICuP)
STATEMENT OF CHA~GES
A~PmOVED EBTIMAte DATED MARCH 2[, 19~2
REVISED ESTIMATe DATED APRIL 2~, 1972
INCREASE
$ 61,000.CO
~3B,ooo.oo
~57%ooo,oo
~EWSP~PERS
INCREAS~
$53~,ooo.oo
~6,ooo,oo
~577,ooo.o~
APRIL 2~, 1972
MARK~'I NG DEPARTMENT
~$TIHATED ADVERTISING EXPENDITURES - PALL MALL HENTHOL FILTER tOOS (CUP)
,972
D*] HAGAZINES
C¢~4BINATION WITH PALL i~ALL F'ILT~R IC~S
A/~RICAN L~GION . 6 INSERTIONS
D.2 N~tCSPAPERS
A. RCQULAR
HAWAii - 2b,.C~30 LI~ES - B & W
~ GENERAL S~HPLING AND MISCELLANEC~JS
$ PAC__E PRCOUCTI ON TOTA__L
#~2,ooo.oo t~2,o~,oc
16,ooo.oo 2,oco .oo
18,0o0.0~
I .000.0o
GRe~HD TOTAL
¢61,000,O~
NA~CH zT, 1972
tgT2
E~TIMATED ADVERTISING EXPENDITURES - PALL HALL MEN~I~OL FILTER 1005 (CUP)
STATEHENT OF CHANGES
APPROVED [STJHAT£ 0ATED 0EC[HBCR ~, I~I
REVISED ESTIMATE DATED HARCH 2?* 197E
INCREASE
{~o ,000.00
_61,0CO. O0
1,000.00
GENERAL SAMPLING aND MISCELLANEOUS
~NCR£AS£
$1,000.0o
~A~¢, ZT, 1972
~t~RKET~NG DEP~RT~ENT
E~"FINATED ADVERTISING EXPENDITURES - PALL HALL MENTPIOL FILTER 1COs (Cup)
,?Ts
D*I MAGAZINES
A. M~Nr~
COMnI~Ar#ON WITH ~LL ~LL ~ILTER I O0s
~M~R[CAN LEGION . 6 ~N~ERT~ONS
D°2 NE~PAPER5
A* REGULAR
HAWAII . 2~00 L~N~S . B & W
PR(~OUCT I (~N
] 6,000,00 2,000.00 18,000.00
GRAND TOTAL
$60,000,00
DCCEMeER 27, 1,771
JHCR[ASE
~18,O00.00
$h2,C00.00
NA~AZ]NES
INCREASE
$~,.ooo.oo
OECENBCR 2~, T~I
M~KET ING DE P~'~RTME NT
ESTIMATED ADVERTISING EXPENDITURES - PALL MALL WENTHOL FILTER 1oo2 (Cure)
__ 1972
D. 2 NEWSPAPER~
A. ~E~ULAR
HAWA~ - 24.000 LINES . ~ & .
SPACE ~RO DUCT ION TOTAL
$16.00O.OO $2.ooo.oo $18.ooo.oo
GRAND TOTAL
{18~OOO.OO
NOvembeR 8, 1971
---
HARKETING DEPARTHENT
ESTIHATED ~DVERTISING EXPENDITURES - P~NNACLE
,972
P,2 NEWSPAPERS
A. REOULAR
OKLAHOMA CITy . 3 NEWSPAPER5
6,000 LIMES B & W
.PRGOUCTI ON
$1.0C~ .00
TOTAL
$10,0C0.00
(~AJNO TOTAL
• ~10,000.00
~mcH 27, Z972
~972
~$TINATED ADVERTISING EXPENDI'IURES - PINNACLE
STATEMENT OF CHANGES
APPROVED ESTIHATE DATED NovemBER ~, 1~1
~¢Vt3ED ESTIHAT£ DATEO ~ARCH ~7, 1~2
D£¢REASE
I~1,000 .CO
I 0,000 • O0
$~I ,occ.co
N~PAp£Rs
D£CREA~
$~i .ooo ,oo
MAR~ETI NG DEPART~ENT
ESTIMATED ABVERTISIN3 EXF~ENDI TURES . PINNACLE
1972
P.2 NEWSPAPERS
A, R~GUgA~
OKLAH~A CI~y . 3 ~SPAP~RS
~B,&)O LINES B & W
PRODUCTION
$5,000.c~
GRAND TOTAL
~I,000,00
NOV~MBC~ 8, 19y~
---
M~RKETING 9EPARTHERT
ESTI~t~TED PRCOUCT DEVELOPHENT EXPENDITURES
1912
PD.1 PRODIJCT DEVELOPHENT
TOTAL
$19,ooo.oo
2,000,00
CRANE= TG~r A L
~2t,OC~.C~
O=cc~c~ 27, i972
;gTz
ESTINATED PRCOUCT DEV[LOPI4ENT EXPENDITURES
STATIEHENT OF CHANGES
APPROVED ESTIHATE DAT£O SEPTEMBER ~7, 1~2
REVtSED ESTIMATe OATI:~ D~CEMBER 27, 1972
J~CR£A$£
~ .000.00
2t ,OOO.O0
ClGAR~TTCS
D£CREAS~
t~,ooo.oo
OEcz,s~ 27, 19T2
14ARI'~ T I NG I~ PARTHENT
ESTIHATED PR(~UCT ~VELOP~NT EXPENOI'PJRES
19~s
PD.1 PRODtJCT DEVELOPHENT
To'r A._._~L
$z3 ,ooo.c~
2,000.00
GRAND TOTAL
• ~ J</:~
'jj
5¢PTEMB~R 27, 19"/2
1972
ESTIMATED pRODUCT DEVELePNENT EXPENDITURES
STATEMENT OF CHANGES
~ppF:OVE~ E~TINATE DATED JIJLy 26, 1971
REVISED ESTIMATE DATED S~PTEHBER 27, 1972
DECReaSE
~100,000. O0
$ 75,ooo.oo
CIGARETT[$
SMOKING
DECREASE
__~8 DOO.CO
$~5.~o-~
SEPT~HeZR 2?, 1972
---
HARKETI NG OEPAR'P~ENT
ESTCMATED ADVERTISING EXPENDITLIRES - PROJECT LOLH
1972
SPACE PROOUCTt ~ TOTAL
85o ,ooo,oo $8 ,coo,co $58 .ooo ,co
CINCINNATI -- 2 NZW~PAPER$
2 COLOR - 1,OCO LIN[5 . 1~ INSERTIONS
B & W - 20.100 LINES
GRAI~D TOTAL
J ,,
APRIL 12, 19T2
qOHLN~ a~
~0 SH£~T Postcm$
LOUISVILLE - ~ ~NT~
TR~SIT POSTERS
01~£ SHEET POSTER5
NEW YO~K A~ CHICAQO - ~ ~ON~HS
~S POST£RS -- LOUISVI~E - 11 MONT~
t
HARY~ETI NG DEPARTMENT
ESTII4ATED ADVERTISING EXPENDITURES - SILVA THIN5 FILTER lOOs
1772
SPACE PRC~UCTI CfJ
1~000,00 6,000,00
36,000.00 13,000.00
"rotA_ L
20,000.00
~:9,ooo.oo
2,~.00
1,000//G
GRAND TOTAL
$z,977,ooo.oo
D{eCMB(R 27, 1972
k;~,RK~TI NG P,E PAR'P~ENT
[$"FI~TED A~VZRTI~ING £XpENO~T~JRE~ - SFLVA T~INS FILTER ~OOs
5PACE PRODUCTION TOTAL
S~ ,~ ,ooo.oa Sz~,ooo.oo ~1,2~.ooo.oo
1 ,OOO .OO
I ,613,000 .CO 26, COO. O0
1 ,090,00
$I ,~66,000.00
1,639,ooo,o0
APPROVED ESTIMATE ~TED ~EPTEMBER 2T* 1972
REVISED ESTIMATE DATED DECEMBER 27~ 1972
1972
ESTIHATED ADVIERTISFNG EXPENDITURES -$iLVA THINS FILTER lOGs
STATEMENT OF CHANGES
~¢R£ASE
$3,253.000.00
$ 276,ooo.oo
~&GAZ~NES . PRODUCTION
N£WSP&P£R$
~T~OR - pRODUGTIO~
SlmI:¢IAL EFFORT~ ~ND MI$C~&LAN[OU$
D~¢R~AS£
$ 3.ooo.oo
~i ,ooo.oo
1 ,(X]O. O0
1,000. O0
$27G,o~ .oo
F. 3 OUTDOOR
30 SH£ET POSTERS
LOUISVILLE . ~ MONTH~
ONE SHE£T ~OSTERS
NeW YORK AI~ CHICAQO . 3 ~ITH~
Bo$ POST~R~ . LOL/ISVI~LE -- II i~ONTH$
F,18 PAINTED I3~S (FACTORIES)
F'.I9 SPECIAL EFFO~ AND H~SCELLANEOUS
F*20 GENERAL SAMPLING
MARKETING OE PARTHENT
ESTIMATED ADVERTISING EXPENDll~JRES - SILVA "(I~INS FtLTER 100s
9T2
• SpAC._.,_~E PR(~OUCTI ON
i~,ooo,oo T,oOO.CO
36,ooo,oo 13,000.00
TOTAL
21,000.00
~9,000,O0
2,C00.0~
1 ,000.00
1.000.00
GRAND TOTAL
$3 ,~3 .ooo.oo
SEPT£MBER 2~, 19~
HAREETING DEPARTMENT
ESTIHATED ADVERTISING EXPENDITURES - SILVA THINS FILTER 1005
1972
S PACiE pRODUCTI~
F.1 HAGAZINES
A. GENERAL -- HENIS - wOHENTS
T¥ GUIDE AND NE~3WEEK . 1~ FNSERTIONS
EACH; Life - 10 INSERTIONS: TRUE . 8
J N'~ERTIONS; PLAYBOy . 7 INSERTIOHS;
A=M~RIGAN HOME~ CQSHOPOtlTAN, FAMILy
CIRCLE* LADIES HOME JOURNAL AND WOMANIS
DAy . 6 INSERTIONS EACH; STAGKSILL .
INSERTtON~ pER~ORMIN~ ARTS AND PLAy~ILL -
3 ~NSERTION3 EACH
B. POLICY & SPECIAL PROGRAM~
TOTAL H~GAZlNES
F,2 NE~pAPERS
A. REGULAR
BLACK AND WHITE
TOP 10 ~ARKETS -- 56 NEWSPAPERS --
15,200 L~NES
MARKETS 11--25 - 39 NEWSPAPERS --
I~,000 LeNdS
M*szzrs 26-50 - 55 NcwsPAPzas -
11.200 Lt~Es
MARKETS 51-75 - 51 NEWSPAPeRs -
11,000 LINES
MARKETS 76--103 -- 57 N~WSPAPERS --
9,~00 L,Nes
~OSTON ~£TRO AREA --.~ NEWSPAPEr5 -
8,~oo L~NCs
OAyTON AND (~HAHA . ~ NEWSPAPERS
SKINKy S~OKI~G - ~,OCO LINES
OTN~ - 10,800 LINES
H~WAH -~NE~APKR~
$~1~ ~MOKIN~ . ~,OC~ LINES
OTHER - 10,000 LiXES
TWO COLOR
NEW YORK, N.Y.
pO~T - ~0 iNSERTiONS
HIRROR . ~ IN~ERTION~
EL DIARIO - SPANISN . ~2 JNSERTI~N~
SEATTLE
PO~T INTELLIGENCER - 1~ INSERTIONS
TINES - ~ INSERTIONS
$1;2~1,000.O0 $2T,COO.00
1,0CO .CO
~,87~,ooo.oo 33,000.0o
TOTAL
$I ,2~,o0o.oo
1 ,ooo. OO
$1 ,z69,c~o.oo
1,910,000.00
SEPVEMm~R 27, 1972
ESTIMATE~ ADVERTISING EXPENDITURES - SILVA ~INS FILTER )~3s
STATEMENT ~-CHANGES
APPROVED E~TIMATE DATEO ~LY 10. i~7~
REVISE~ ESTIHAT£ DATEO SEPTEHBER ~7, 1~2
DECREASE
$3,315,ooo.oo
$ 62,ooo.oo
~AGAZLNES
NEWSPAPERS
OUTDOOR PRODUCTION
TRANStT POSTCR$
IN~R£ASE
DECREASE
$~7,ooo,oo
3o,ooo.oo
16,0oo.oo
$63,ooo.oo
O~CREASE $62,000.00
MARKETING DEPARTMENT
ESTIMATED ADVEIR'FISING EXPENOITURES - SILVA THINS HENTHOL 100s
1972
H.2 NEW5 pAFER5
A. REGULAR
HAWAII . 2 NEWSPapERs . 22j000 LIN£S -
B&W
S PAC._..__.~E pRODUCTI ON TOTAL
$15,000.00 $3,000.00 $t8,000.00
GRAND TOTAL
~tB~ooo.oQ
S£PTEMBCR 2~, 1972
• *. =
1972
ESTIMATED ADVERTISING EXPENDITURES - SILVA THINS HEN'~L 1OOs
STATEMENT OF CHANGES
A~pROVED ESTIHAT£ DATED JU~E LT~, 1972
REVISED ESTIMATE DATED SEPTEMBER ~* 1972
INCREASE
$1T,000,~
18~oo.co
I ,OCO. C~
NEWSPAPERS . PRCDUCTION
~HCREA~E
~1,0CO,CO
SCPT~NS~R ~7, 1972
~RRETIRG DEPARTHENT
£$Tli~TED ADVERTISING EXPENDITURES - SILVA "f~llN$ FILTER t00s
~p~C, AZINE$
A. GENERAL . MENIS -- WOfHENIS
GUIDE ANt' NEWSWEEK -- 12 INSERTIONS
EACH; LIFE AND TRUE . 8 I~ERTION3 EACH;
p6AyBOy - 7 INSERTIONS; AI4ERICAN HOHE~
COSMOPOLITAN, FAMILy CIRCLE, L&OrE$ HONE
.J(~URNAL ANO WCHANI$ DA~ - ~ IN~ERTfON3
EACH; p~RFOIC*41NG ARTS, PLAYBILL ANO
~TAQEBILL - ~ INSERTIONS EACH
~. POLICY ~ ~PECIXL PROGRAHS
TOTAL t4AC'~ZINES
r.2 NE'=tSPAFFR8
A. R~QULAR
BLACK AND~ITE
TOP 10 ~mKETS - 56 NEWSPAPERS-15,2CO LINES
~¢~RKCTS I1-25 - 39 N~wsPAFERS--15 ,O00 L~NES
~R~Z'S 2~.50 . 55 NEWSPAPERs°ll ,200 LINES
MARKETS ~1--~5 " 5~ NEWSPAPER,-It,COo LINES
HARKETS T~-IO~ - 5~ NEWSPAPERS-~,~C0 LINES
BOSTO~ ~E~RO AReA - 3 NEWSPAWERS-~,~30 LrNES
DAYTON AND GHAHA -- ~ ~WSPAP~R5
SKINNy ~*~OKING -- ~,000 LINKS
OTHER - 10,800 LINES
SKINNY 5MOKINQ . ~.000 LINES
0THE~ - IO,OOOLINE5
~/O COLOR
NEW yORK, N.Y.
POST - ~ INSerTiOns
MfRROR . 8 I h~E~TION3 ,
EL DIARIO - SPANISH -- ~ INSERTIONS
~£ATTLE
POST ~TELLtGENCZR . 1~ INSERTIONS
TIMES - ~ I h~SERTION5
F,3 OJT0OOR
30 SNEET pOSTERS
LOUI~V[LL~ -- ~ MONT~
F.~ TRANSIT F0$TERS
ONE SHEE~p~T£R~
NE~ yORK AND CHICASO - ~N~HS
B~$ POSTER5 -- LOU[SVI~LE . 11 HONTH$
F,I~ PAINTED BOARDS {F~CTOm ES)
r,19 SPECIAL EFFORI~3 AND MISCELLANEOUS
~GENERAL SAHPLING
GRAND TOTAL
~972
• 5pAcE PR~OUCTI CN TOTAL
$~ ,~,ooo.~o $~o,ooo.oo $1,285,ooo.oo
1 ,O00.00
1 *gOO,O(X~,GO ~O,OCO,O0
ItLOOO.O0
~ .OO0.O0
6.000.00
20 ~000.00
1,000.00
$~ ,~6,ooo.o
1,9~o ,ooo.o'
L~O ~000.0C
.OOO.OC
2.000,0C
1.000.OC
$3,3~5/)oo.o~
19T~
ESTIMATED ADVERTISING EXPENDITURES - SILVA 3HIN5 FILTER 100s
STAT~ENT OF CHANGES
APPROVED ESTIMAT£ DATED MARCH 28, I~
RLVIS£D [STIHAT~ DATED dULY 10, 1972
DKCREA~E
$3,680 ,ooo.oo
$ 365,o~o.oo
~¢W~APERS
OU*tDOOR - pRODUCTION
"jF~RANSL~ pOSTERS . pRODUCTION
pA&~TEb BOARDS (FACTORtES)
SPECIAL EFFORT3 ANO HI~C£LLANEO~5
"t¸ •
D£t'REASE
=~236 ,ooo.c~
Io5.ooo.oo
6,OOO.OO
1 ~ ,OOO. O0
I .OOO .OO
2,OCO,OO
$365 ,ooo,oo
dULy 10, 19~2
HARKE'TJ NG DE PARTHENT
E;ST(t4~O ADVERTISING EXPENDITUF~E$ - 5tLVA "fHIN5 i~NTHOL 1005
1972
H.2 NE~PAERS
A* REGUI=AA
HAWAii - 2 NEVSPA~RS -- 22,0C0 LI~ES - B & W
SPACE pROOUCTI GN TOTAL
.'~I p .000.00 ,~2,000,00 $17,000.00
GRAND TGTAL
$1T,O00.C~
JUNE 2T, 1972
~72
ESTIMATED ADVERTISING EXPENDITURES - SILVA THINS MENTHOL 100$
STATL3~EN'r ~ CHANGES
APPROVED ~STT~,CAT~ DA~.D MARCH ~, 19~
RI~IIISED ESTIMATE DATED t~JNE 2~, ]~2
DECR~AS~
~21.000,C,0
N~tSpA F~RS
DECREASE
4uN{ 27, 1972
F',I MAGAZINES
A*GEI~FRAL -- MENtS -- W~ENI8
"it/ ClUlOE . 16 INSERT~@N$; LIf=E AND
NEWSWEEK - 12 INSERTIONS EACH; TRUE .
8 INSERTIONS; pLAyBOy -- 7 I~ISERTION$;
~£RICAN Hc~4E* COSt4OPOLITAN. FAMILY
CIRCI. E~ LADIE~ HCMZ JOURNAL AND
WOC4E~ OAy . 6 INSERTIONS EACH; p£R-
F@RNING ARTS* PLAYBILL AND STAGEBI~L .
INSERT ~ ONS EACH
B. POt. ICY & SPECIAL PROGRAMS
l(zr AL MAGAZINES
F.2 NEWSPAPER5
A, REGLILA R
TOP 25 MARKETS -- 96 NEWSPAPERS . B & W
15,8oo Ll~s
NExlr 50 MARKCT~
47 MAaK~TS - 106 NEWSWAPE~$ - B & W
11,800 LINES
DENVER AND ~Ak~A . ~ NEWSPAPER5
SKiNNy SHOKIN@ . 6,000 LINES
O'rl.l~r¢ . IO~C,O LINE~
HAWAII - 2 NEWSPAP£R~ -- IO,600 LINES
LAS'r 28 ~aKETS - 57 NEWSPAPERS -- 10,O00 LIN~
N£W YORK . TWO COLOR
PO~T - ~17 INSERTIONS
MIRROR -- ~ I NSERI~IONS
EL DIARIO - SPANISH -- ~ INSERTIONS
SEATTLE - 1~/O COLOR
~OST INTELLIGENC£R -- 12 iN@E~TION@
TINES . 8 IN~ERTION~
r.3 otrrcooR
LOUISVILLe - ~ MO~'TH~
TRANSIT POST£RS
ONE ~HEET PO@TER@ - NEW yOR~ AND Cl41¢A~O
• ~ MON'rMS
~ pOSTERS -- LouisVILLE -- I1 MO~THS
F.18 PAINED BOARDS (FACTO~C=ES)
I='.19 SPECIAL EFFORTS ~qD MISCELLANEOUS
F*20 GENERAL SAMPLING
'MARKETING DEPARTMENT
ESTIMATED ADVERTISING EXP~NDr'~tRES - SILVA THINS FILTER 1COs
I772
SPAC_~E pRCOUCT I G~I
$1 ,~#6.ooo.oo $~5.0oo.oo
1,0{30 .O0
2,0CO ,000.00 ~ ,OCO. CO
~ID TOTAL
1,000 .CO
¢1,522,ooo.oo
2.0~ ,000.00
26,coo.00
80 ,ooo ,00
3,000 .CO
3,000.00
? ,000 .C,O
@3,~o ,ooo.oo
NARCH~, 1972
I
(:@" 0~:)'9
co-ooo'~L
co'ooo'o~ ¢
U6OOIMO
• a~IX~DVN
co.ooo,c~.E$
3gV~NI
Z~6I + LL Awvn~o3~ G~l~l ~lvH+l~ ~aAO~sdy
~L6t
MARKETING DEPARTHENT
ESTIMATED ADVERTISING EXPENDITURES - SILVA THINS MENTHOL 10Os
~772
H.2 NEWSPAPERS
A, REG=.%AR
HAWAII . 2 NEWSPAPERS - B ~ W
SKINNy SMOKING -- 6,000 L~ES
SPACE pROOUCTICN TOTAL
$18,OOO.OO $3,CO0.OO $21 ,OOO.OO
GRAND TOTAL
$21 ,000, GO
MARC. 27, 1972
1972
ESTII4ATED ADVERTISING EXpEWDI'IURES - SILVA THINS MENTHOL IOOs
APPROVED ~STIMATE DATED NOVEMBER 8~ t971
R~VI~[D ESTIMATE DAT~ MARCH 27, 1972
STATEMEN'TOF CHANGES
INCR£AS~
$18,C~0.00
Z1,000. OO
$ 3 ,ooo -oo
~£WSPAPERS
INCREASE
~3 ,coo.co
=~w,~cK 27, 1972
I
.W .
F.3
F.~
MAR~(£71NG DEpAR'P,,~HT
ESTIMATED ADVER'fI$1NG EXPENDITURES - SILVA THtN5 FILTER
~72
F.t P4AGAZ INES
A. GENERAL -- HENli - NEGRO
GUIDE . 16 ~NS¢RTIC*NS; LIFE AN(}
NEWSWEEK - 1~ INSER3*;ONS EACH; TRUE --
8 INSeRTiONS& pLAyBOy -- 7 INS£RTIONS;
A~[RI~AN HOI4~, C(15MOPOIlT~Np F'AMILy
CIRCLI:. LADI¢~ HOME ..IOURNAL AND
~/O~I~NrS DAy . 6 INSERTIONS EACH; PER.
F'ORMING ARTS, pLAyHILL AND 5TAGEB~LL .
3 INSER't~ONS E~.CH
POLICY ~¢ SPIE¢IAL pROGFtAH~.
I'OTAL t, tAGAZfNE5
F'.2 NEWSPAPER5
A. REGULAR
ToP 2~ MARK¢'~S . 95 NEWSPApeRS - B & W "
15,~OO LINtS
NEXT ~0 MARKET= -- Ill NEWSPAPERS ~ B & W -
11 ,~OO LI~¢S
~W YORK. N.Y. - 2 COLOR
POST - ~l'~ I NSC~T=ONS
,~IIR$1OR . ~6 INSERTIONS
NEW YORK, N.y. . SPANISH . ~ COLOR ~L I~IARIO . ~ IN~*ERTION=
LOUISVILLE - ~ ~{3MTHS
TRANSIT POSTERS
~E ~EET POSTERS -- I~E~=" YORK AND
CHICAGO . ~ MONTH~
~8 ~STERS ~. LOLI=S~ILL£ -- ~ ~ONTI~s
ft.18 PAIle'T'~ BOA~O5 {FACTORieS)
F.}~ ~P~CIAL EFFOR'I~ ~ MZSCELLANEO@~
F~ P.:,~NERAL $AMPt I NG
GRAND TOTAL
~l .~26,oo0.0o
] .000,00
i .816.coo.co h~,oco.oo
I0,000~00 I 0,0G{}.CO
,000 ,=DO ]0,0(X) .00
1,000.00
3,000.00
3,000.00
1,0CO .00
~STIK~TED ADVeRTiSING EXPENDITURES * SILVA THINS
FILTER
~ATE~-Vr
OF" CH/~NC~5
Ap~EIP ESTJM*T~ DAT[D Dclc~e(m 27* 19~I
kvls[o [STli4AT~ OA"ClLD t"EBR~ T1, 1~72
INCNEAS£
$2,k79 .eoo.oo
$ 9TG.ooo.oo
~AIBaLZ I ~l
~PApEAs
SP~CI&L ~flrORTS AND M|~r.t.~.I.ANEOUS
I N~A[ASE
~16o000.00
4PT~ ,ooo.c~
O£C~[ASE
$3 .ooo .OO
i ue~cas~ $976,oc0.oo
~umu,m~ 11. 1972
HARKETING DEPARTMENT
ESTli~TED ADVERTISING EXPENDITURES - SILVA THINS FILTER
1972
F.I IEAGAZ I NES
Ao G~NCRAL . MEN~S . I~EGRO
• rv G~io[ - 16 INSERTIONS; LI~-E ~ND
NEWSWEEK - 12 INSERTIONS [ACH; TRUE .
8 INS~tTIONS; pLAYBOY -- 7 INBERTIO~tS;
~RFORMINn ART~, pLAYBILL ANO STAGE-
BILL -- 3 ]NSERTIO~ EACH
B. POLICy ~¢ SPECIAL pRO~RAM~
TOTAL MAGAZI NES
F.2 NEWSPAPERS
A. R£GULAR
TOP 25 MARKETS - 92 NEWSPapeRs -- B ~ W -
15,803 L] N~S
N£k¢ YORK, N.Y. . 2 COLOR
MIRROR ANO POST - 46 ]NSERT]ON$ EACH
SPANISH . NEW y~RK* H.Y* m 2 COLOR
It. OIARIO -- ~ INS~RTION$
F.3 OUTDOOR
LOUISVILLE -- 3 MONTHS
TRANSIT FOSTERS
ON£ SH£[T PQSTCR$ -- ~W ~RK AN~
CHICAGO -- ~ MONTHS
~J~ PO~T£RS -- LOUISVJLL[ -- ~ MONTHS
F.I~ PAINTF..D BOARDS (?ACTORI£S)
F.19 SPECIAL [FF(~TS AND MISCELLANEOUS
F*2(~ G~ERAL ~AMPLING
GRANO TOTAL
~¢¢NOER 2~, 19~1
$
SPAC~ ~TICN TOTAL
963,ooo.oo $75,ooo.oo $I,O38,ooo.oo
t ,oc<).oo
1,3oo ,000.00 ll~ ,O(X) .00
I0,000.CO tO tGO(J .00
3~,0oo.oo 3o,0oo.o0
3 ~OO0.0(
6,00o.0<
,OC<) .C<
$2,~9,ooo.~
~-~=~I4A'IFE=~ ADVERrTISiNG EXPENDtTURES - SILVA TI4LN5 F~LTER
STATEMENI'O~'CHANGES
A~pao¥¢~ E~T ~&TE OAT~B NOYEWBER 8, 1971
RCVI~P ~TIM~E DATEQ D~G£MeE~ 2~, 197t
~GREASE
~233,0oo.00
DECCMe~ ~7, t971
MARKETING DEPAR~IENT
ESTIMATED ADVE~ErlSING EXPENDIIIJ~ES - SILVA TH[NS tILTER
~.1 MAGAZINES
A. GENERAL --~NIS -- NEGRO
TV GUtO¢ - 16 INSERTIONS,
NEW~WEEK . ~ INSERTIONS;
PLAYBOY A~m TRUE . 6 INS~R~
TIONS EACH; PLAYSlLC . 3 IN-
SERTIONS
B. ~OLI~Y ~ SPECIAL pROGRAM~
TOIALMAGAZIN£S
F.2 NEWSPAPERS
A. REGUtAR
TOP 25 MAaKEIS - 92 NEWSPAPERS --
B & W- 15,8OO LIN~S
NEW yOmK, N,Y° - ~ C~co~
MIRmOR AND ~3T -- ~ INSERTIONS EACH
SPANISH ~ N~W yOR~, NoY. - ~ COLOR
E~ DIARIO - ~5 INSERTIONS
F°30UTCOOR
LOUISVILLE
TRANSIT POSTERS
ONE SH£KT POSTERS - ~EW YORK AND
CHICAGO
~US [~OST~RS -- LOUISVILL~
F.18 PAINED 8OAR[;~ {FACTORIES}
F.19 $P£CIAL EFFORTS AND MISCELLAN£OU5
F.20 GENERAL S#~IPLING
1~72
SPACE PRODL~ T~ ON TOTAL
= 73o,o~o.oo $75,000.00 $8o5,o0o.cx)
1,000.00
I ~300,0001 (~ ~) ,000, O0
,000.00
806,000.00
1,3h5,oco.oo
~,OOO.O0
6,000.00
1 =000. O0
GRAND TOTAL
~ARKET ING DEPARTMENT
ESTIMATED ADVERTISING EXPENDITURES - 51LVA THIN5 MENTHOL 1008
1972
H.2 ,~EWS PAPERS
~ REGUI. AR
14AWAI ~ . 2~000 LINES * B & 14
pRODUCTION
$2,000,00
TO~AL
$18,000.00
GRAND TOTAL
$18,O00.00
NOVEMBER 8, 197t
---
E.3 C~JTB(~OR
30 SHeeT POSTERS
LOUISVlt.LE - b~ ~bDNTHS
TRANSIT pOSTERS
O~E ~NEET POSTER~
NE~ yOF=K ~ND CHICAGO . ~ MO;qTHS
IBUS POSTER~
~OULSVI[.=.£ - 10 MoN~rN~
BOSTON AREA . 6 MONTNS
E.18 FAINTED BOARDS (~-AC~ORJES)
E.19 SPECIAL EF'FORTS AND HISCELLANEGUS
E.20 GENERAL SAHPLING
I~RKETI NG DEPARTk]ENT
ESTIW~TED ADVERTISING EXPENDITURES - TARE't'T(~t~
SPACE PRODUCTI C~
1 b. ,003. CO 9,000.00
6T,coo.oo 2z,ooo.~,
TOTAL
23 ,oo~ ,co
~ ,GCO.OO
~,000.00
I ~,O00,C<)
2,0C0.00
GPJ~D TOTAL
$6,6oT0o3co
/
D~¢E~BER 2~, 1~72
MARKETIN3 CfPARTMENT
ESTIHATED AOVERTISING EXPENDITURES - TAR~¥TON
MAGAZINES
A. G~NERAL -- MENIS ~ NEGRO
TIHE - 18 INSERTIONS; 5~ORT~ ILLUS-
TRATED AND T~GuIO[ . I~ L~S&RTIONS
[ACH; LIFE . I~ INSERTIONS; pLAyBOy --
9 IH$[RTION$; N~WSWEEK AND OUTDOOR
LIF~ - ~ INSERTION3 EACH; ~EC~ANIX
ILLUSTRA~EO . ~ iNSERTIONS; PENTHOUSE .
6 EHSERTIONS; A~GOSY -- 5 !r~S~RTIONS;
[BONy~ PLAYBILL A~O p~Rr~R~IN~ ARTS -
INSERTIONS EACh; BLACK ~NTERPRIZ~
AND ROAD ~ TRACK - 3 IHSERTION~ EACH;
STAG£BILL ANO SPORTS AFIELD . ~ IN-
SERTION~ EACH; AMERIC~ HOM~ AND FIELD
STREA~ . I IN$[RT~ON ~EH
B. POLIC~ ~ SPECIAL PROGRAM~
TOTAL MAGAZINES
E.2 N~WSPAPER~
A. R~GULAR
~LACK ANO WHITE
M~RKET$ 1.10
N~ws~P~s - 28,000 LINES
22 N~W~PAPEmS - 2~,~)0 LIMES
11 NEWSPAPERS - 2~,I00 LI~ES
12 NEW~PAP~R~ -- L;¢~O LINE5
MARKETS 11--50
2 NEWSpAPeRS -- 26,200 L#NES
2 NEWSpAp~R~ . L:~.~)O L~N~
20 NEW~PAPERS . ~,000 LLNES
32 NEWSPAPERS . 2~,~00 LIMES
|2 NEWSPAPERS . 2~,~OO LINES
| NEWSPAPER . ~,20~ LINES
N~WSPAPERS . 23,0~00 LINES
2~NEWSPAPER~ . 22~8oo LINES
¢.t~aKErs 51-75
38 ~[WSpAp¢Rs . 21,OOO L!NES
I~ NEWSPAPERS . ~,000 LIN~
M*RKETS T6--103
32 NEWSPAPERS - ~L ,~ LtNE5
NEWSPAP~R~ -- ~,~OO LINES
~TON ~I[TRO AREA
NE"W~PAPERs - 1~,~C~ Li~
T~ COLOR
NEW YORK~ N.Y.
POST . 50 INSERTION5
MIRROR . ~ INSERTIONS
[L DIARIO - SPANISH . ~ INSERTIONS
~EATTL~ WASHINGTON
POST NTELLIG[NCER . ~ IN~RT~ON~
TIH~ - ]5 INSERTIONS
~972
s PAC__~ pRODUCT~ ON TOTAL
t~,958 ,ooo.oo t69 .ooo.oo :~3 .oaI ,ooo.oo
-{ ~000.00
3,392,OOO.00 ~5,c0o.oo
D¢c¢Me£~ 27, 1912
?,000,00
$3,o3~,ooo,o~
tgT2
~ST]t,tAT£D ADVERTtSING £X~MD[TURE$ - TAREYT~
STATEMENT OF CHANGES
AppROVED ~$TIMATE DATED ~EPTEMB£A 2~, 1~
R[VI$~ ~&TIMATE DATEB DECEMBER 2~, l~
$6,1o7,ooo.oo
$ r)Oo~oo0=00
MAQAZINE$
N~W~mAPER~
~/TDOOA ~ pRODUCTION
TRANSIT PO~T~R~ ~ pRODUCTION
INCREASE
$57T,ooo.oo
$5~7,ooo.oo
DECREASE
$T2,cc~.oo
3,000.00
2.00o.~
$77,ooo.eo
I N~mEAS¢ ~00,0(~).00
O¢C¢~BER 2T, 1972
E.3 OUTDOOR
30 SHZ~T POST~R~
L~ISVILLE . ~ MONTH5
E,4 TRANSIT POSTERS
ONE SHEET POSTERS
NEW yOR~ AND CHICAGO . ~ MONTHS
~U~ POST£RS
LOUISVILLE . 10 MONyNS
BOSTON AREA ~ 6 HONTHS
E.t8 PAINTED BOARDS (F'ACTOR=ES)
E.19 SPECIAL EFVOI~FS AND MISCEtLAN£OL~5
E.20 GEN£RAL SAMPLING
MARKETING DEPARTMENT
ESTIHATED ADVERTISING E×pEND[TURES - TARZY3"O~
1972
SPACE PROOUCTICN
I~,000.00 I Z,O00iO0
67 ,ooo,oo 2~ ,ooo,oo
TOTAt.
26,000.C<
91,OOO,0C
6,000,0C
16,000.0r.
~,000.0'
GRAND TOTAL
$6,107,ooo.oc
SZPT=M=ER 28, 1972
E.I ~C~AZ~NES
A. GENEP~,L -- MENIS ~ NEGRO
V~RKETING {~PARTHEWF
ESTIMATED ADVERTISING EXPENDITURES . TAREYTON
SPACE PROOOCTION
TIHE . t8 INSERTIONS; SF'ORTS ILLUS-
TRATED AND'FV GUIDE m ~ IHSERTION$
EACHi LI~ . 1~ INSgRTIONS; PLAYBOY .
9 IMSERTIOM$; NEWSWEEK AND O~J't'DOOR
LI~E . 8 INSERTION~ EACH; MECHAN~X
ILLUSTRA~O . 7 INSeRTiONS; pENTHOUSE .
6 INSERTIONS; AR@O~Y ~ 5 INSERTIONS;
EBONy, PLAYBILL AND PERFOR~41NQ ARTS --
INSERTIONS EACH; BLACK ENT~RPRIZE
A;'¢* ROAD & TRACK - ~ INSERTION~ EACH;
STAGEBILL AND ~PORT~ AFIELD . 2 IN.
~ERTtONS ~ACH; AMERICAN HO~4E AND ~IELD
STREAM . 1 ~NSERYION E~CH
B, POLICy ~ SPECIAL pRC~RAHS
TOTAL ~GAZINES
~NE~PAPER$
A, REGULAR
BLACK AND WHIT~
~R~E78 1-10
~ NCWSPAP~R~ - 2~,000 LI~S
15 NEWSPAPERS * ~2,~00LINES
NARKE T~ 11m~0
NEWSPAPERS -- 20,000 L=ME±
12 NEWSPAPERS - ~0,100 LI~ES
H~ETS 51-75
51 NEWSPAPERS -l~,~h~O LINE5
57 NEws~*.¢as - 15,600 LINES
BOSTON HETRO AREA
~£WSPAPERS . 1~,~0 LINES
TWO COLOR
NEW YOR~, N.Y.
pO~T . ~0 IN~RTIONS
MIRROR . ~ I NSERTION~
EL D~ARIO . SPANISH . ~ I kC~ERTION~
SEA~'LE, ~ASHINGTON
POST ~NTELLIGENCER -- 21 I~S{RTIONS
TIMES -- 1~ INSERTIO~
$3 ,oz3 ,ooo.oo $76,000.00
7,000,00
~,833,oco,oo 2~,000.00
TOTAl.
$~,o99,ooo.oo
"~ ,000.00
$3,106,ooo OO
2,8,60 ,o00.oo
SEPTE.BEa 28, ~972
1972
ESTIMATED ADVERTISING E×PENOITURES - TAREYI"0N
STATEMENT OF CHANGES
APPROVCO ~STIM&TE DATED JULY 10, 1~2
REVISEO E~TIMATE DATED SEeTEMBER 28. 1972
DECREASE
$ ~ ,000.00
MAGAZINES
NEVSpAP~RS
OUTDOOR p~ODUCTION
TRANSIT POSTER PRODUCTION
DECREASE
$ 7,ooo.oo
19,ooo,oo
it ,000.00
10 CO000
$38.ooo.oo
SrPwNe~ 28. 1972
~RKETING DEPA~MENT
ESTIMATED A(3VERTI51NG EXpENDI"PJRES - TAREY'FCN
E.~ ~GAZINE$
A. GENERAL . MENI$ . NEGRO
T~NE . 18 ~NSCRTtONS; SPORTS ILLUS-
TRATED AND "iV GUIDE . 15 I~ERYIONS
EACH; LIFE - |~ INSERTIONS; pLAyBoy --
9 INSERTIONS; N[W'~WEEK AND 0UTDOOR
LIF£ - 8 INSERT&O~S EACH; ~CHANI~
ILLUSTRATE~ . ~ iNSERTIONS; pENTHOUSE .
6 IN3ERTIONS; A~GOSY - 5 INSERTIONS;
EBONy, PLAYBILL AND p£RFORHIN~ ART~ -
INSERT;ONS E~CH; E~ACK ENTERPRIZE,
ROAD & ~CK A~ STAG~BILL o 3 I~SER-
TIONS EACH; SPO~T~ AFIELD . 2 INSER.
INSERTION
TION5; ~IELO ~ ~TREAM . 1
B. POLICY ~ SP£CIAL PROCRAHS
TOTAL MAGAZINES
E,2 NEW'SPAPER$
A. REGULAR
BLACK AND WHITE
I~RKET5 1-10 -- 56 N£WSPAFCRS - 23,O00 LINES
MARKETS I1-~0 -100 NEWSPApERs . ~O0~ LINE~
MARKElp351--~ . ~I NEWSpApERS . I~,~0GLtmES
NARKETS 76--103 - 57 NEWSPArERS -- 1~,~0 LINES
BOSTON ~¢TRO ~RZA -- 3 N£W=PAPER~ -
I~,&~O LINE=
TWO COLOR
NEw YORK, N.Y.
POST . ~ INSERTIONS
MIRROR -- 9 INSERTION5
~L ~{ARIO -- ~PANISH . ~ ~NSERTION5
S~&TTLE~ WASHINGTON
pOST iNTELLLGENCER - ~1 ~NSERTIONS
TIHES . 15 INSERTION@
E -3 OUTDOOR
30 SHEET POSTERS
LOUISVILLE - FOU~ MO~THS
"If(AleS I T POSTERS
ONE SHEET POSTERS
NEW YORK ANO CHICAGO . FOUR MONTHS
BtJS POSTERSl L~U~SVILLE . TEN MONTHS
BOSTON ARE~ - SIX MO~THS
£,18 PAINTED BOARDS (FAc'roRIZS)
E.I~ SPECIAL EFFORTS AND NISCELLANZOLIS
GENERAL SAMPLING
C~ANO TOTAL
,JULY 10, 1~72
SPACE pRCOUCTION TOTAL
$3,010,0(O3.00 $1CO,OGO.00 $3,110.000.00
3,000.OO
2,8~4,000.00 35,000.00
¥ ,
1 ii .OCO.00 I I )~ ,000.00
67,ooo.oo 3~,ooo.oo
:I .000.00
$3,11 3 ,ooo.ec
2,879,ooo.oc
~58,000,0C
101,OOO,DC
6,O00.0C
16,000,0C
2,000.0C
!gT~
ESTIMATED ADVERTISING EXPENDI"i~JES - TAEYT~
$TATFJM~T Of" CHANGES
APPROVEO ESTIMATE DATED MARCH 28, 1972
REVtSEO [ST]MATE DATEO JULY 10, 19~2
$6,589,000.00
$ klPt,ooo'°0
IAG~ZI~E5
~E~SPAPERS
TRANSlT POSTER5
pAINTED BOARD~ {FACTORIES)
INCREASE DECREASE
$332,000.0o
i~i.ooo.oo
$20,0oo.oo
1,000.00
$2o ,ooo.oo $~ ,ooo.oo
I)ECR¢ASE SI=~L ,ooo.oo
JuLY 10, 1972
I~RKETING DEPARTMENT
ESTIMATED ADVERTISING EXPENDITURES - TAREY'roN
~972
TOTAL MAGAZINES
SRAC.._.._EE PROOUCTION
$3.282,ooo.oo $16o,ooo.0o
3,OO0,oo
GRAND TOTAL
2,965 ,coo.oo ~ .co~.oo
lk,oco.oo 1L~ ,oo0.c~
~.5,ooo.oo 36,ooo.oo
3,000.00
$3,~h5,ooo.oc
3,010,O00.00
"~,oo0.o~
~ 6.ooe.c*
2.000.0
,6.589 .oco.o
! 972
ESTIMATI~D ADVERTISING EXPENOIRIRE$ - TAREYTON
STATENENTOTCHANGES
APPROVED ESTIMATE DATED D£CEHBER 27, 1971
REYI$[D ESTIMATE DATED MARCH 2~, t972
INCREASE
~ .822,000 ,CO
$ 7GT,ooo.oo
MAGAZ & NES
NEWSPAPERS
OUTDOOR
TRANSIT pOSTt[ R,S
~p£¢IAI. ~TF'ORT~ AI~ MISCELLAN[OUS -- ~ATJER ~'4LTER pR£N]UM
INCREASE
$~88 ,oco .oo
62,000.00
8,000.00
1~,000.00
$77h,coo.oo
D~CREA~E
$7 ,oc~ .oo
I.=RSAS¢ $767;COO.C~
,N,~.c. 28, 1972
~STIHATED ~£RTtSIICG £×PENDtTURES - TARE~t~m
1 ~T2
$ PAC,.~_E I~(X)UCTI O~
E.! ~fI~GAZINES
A. ~EI'~IERAI. . ME~IS - NEGFID
TIME - 18 I~SERTIONS; TV GUIOE - t7
I~£RTI~S; LIF~ . |~ It4SE~TtCINS;
S~*ORTS ILLUECTRATED ~ 10 IN~ERTtON~;
OUTDOOR LIFE - 8 IN~[RTION~; MECt4ANIX
LLLUS'rRATEt) AbR) pLA"tBOy -- ~ IN~E~tTIO~S
E4¢N; AIIIGOSY . ~ IN~RT'IO¢¢~; pEN'tt~OUS~ .
4 L~S£FCTIONS; pLAyBILL AND pERFORt41~G
ARTS . 3 INSERTION5 EACH; ~TAGEEqLL ANO
~I~ORT$ ,~FIELD -- 2 INSERTIONS EA¢I4; EBONy
AND FIELD & STREAM ~ 1 tt~$E~'FION EA¢I4
B, PO~.IC't & SpEcIAL P'~OGR#,MS
TOTAL M~AZ li~E,S
E°2 N£~P3 PAPE R~3
A. R£C~ULAR
10~I I4An~£TS -- 267 NeWSPAPErS - B & W
M~R~;~TS 1-10 . 2b~,OO0 LIN¢~
MA~K['tS lt-50 - 20,80:) L~NCS
NEW YORK, N.Y. - ~ COLOR
MIRROR AND FO~T . ~ INSERTtONS EACH
SpA~l~H = NEW yC*R~, N.Y, . 2 COLOR
EL DIAnlo - ~5 INS~RTL~NS
E "3 OUTOOC~
LOulSVlI~LC - 3 MONTHS
E,It TRANSIT POSTERS
(}~4E Sl4EIClr pOSTER~
NEW YDRK AND CHI¢4GO . 3 14ONTHI~
BIJS Fh3SI"EF¢~ . I.OUI~V~LLE . 3 MONTHS
£,19 SPECIAL EFFORTS AND MISCELLANEOUS
E*20 GENERAL S/SHPLING
~D TOTAL
~cc¢..~R 27, 19TI
$2,593,OOO.00 St ~o,ooo.oo
)~ .GOO.OO
2,9o3,oco.oo hS,OCO.~
lOp0OO.O0 10~O00.OO
~0,000.00
$2,753,oOo.oo
~,,oOo.oo
.t~.,7~7.o'~o.oc
2 . 9 h8 ,o~9 . o(
7,000.C
23,000.c
2,000.(
1972
~STIMATEO ADVERTISING EXPENDI'flJRE$ - TARE"Y'FON
STATEMENT CF CHANGE5
AppRoveD [$TINAT£ ~A~D NOV~N6~R ~, 1~1
RtytlCD CSTIMAT[ DATCO DCC~B[R 2~, 1~1
$5,9~8,ooo.oo
$ 126.oOo.00
~¢¢1AL E~PO~T~ AND MI~CCLLR~OUS . WATER ~ILTCR pREMIUM
INCREASE
$23.o00.00
D£CREA~[
$I ~9,cco.oo
$i~9.ooo.oo
DECREASe $126,CCO.C~J
MARKETING DEPARTMENT
ES)'JH~TED ADVERTISJNG EXPENbITURE5 - TJ4REYID~
~92A
~PAC~ PRODUCTION TOTAL
4.000.00 ~.000.00
~,903,000.00 ~,O00.OO
IO,OO0.OQ I0.0~0.00
35,ooo.o~ 3o.ooo.o0
7,00O.CO
2.000.00
GRAND TOTAL
NOVEMBER ~, 19~I
$5,9~8,0o0.00
---
THE AHERICAN TOBACCO C(Jt4pANy
ESTtHATEO HARKE'FtNG DEpA~ENT EXPENSES
1 ~72
MD.I SALARIES ANO RELATED EXPENSES
MD.3 TELECOCR.fJN I CATI CNS
14D.ll TRAVEL EXPENSZ5
MD.5 CUES
NO.6 STATIONERY AND OFFICZ $UPPLiE5
MD.~ R£N~L or C~?ICE EQUIPt~ENT
HI).9 BUItDING AND EQUIPHE~T HAINTENANCE
O10 PUBLICATI ONS
MD.11 I~MFORARY HELP
MDo12 Ao C* NIELSEN FCd30 iNDEX
HD.19 MISCELLANEOUS
ND.L~OCONTIHGENCY
TOTAL
$6T6 ,O00.OO
L~3 ,ouo.oo
7 ,O<)O.OO
3.000.00
2,00O.~
2,000.(~)
3,000.00
6,000.00
I 11 ~OC~) .(3(}
,OC{~ .CO
¢oRAND TOTAL
OEC¢MBC, 5, 19T2
$8~5 ,COO. OO
zgT2
ESTIHATEDiL~RKE'rlNG DE~RTt~ENT EXPENSES
5TATEHENT0?CHANCES
APPrOVeD ESTIMATE C~m~T~O $Ep~EHBER 22, 1972
R~ws~o E~TI~AVZ DATEO D~C~MeER 5, 1972
~:CREASE
$865 ,ooo.oo
~ARI~8 AND ~NSURA~CE
RETIREMENT 8CN£FITS
TRAVEL EXPENS£
TEmPORARy HELp
COHTINGENCy
#1 ,ooo.oo
~sZ ~ooo.o0
O~CRE~SE
¢ 8,000.00
2.000 .CO
2.000.00
__~ ,000.00
$31,0CO. O0
DKCRE~S¢ ~20,000.00
D~CEHeER 5, 1972
THE AMERICAN TOBACCO CGHPANY
ESTIMA*/~O MARKETING DEPAR'F.~NT EXPENSES
1972
140.1 SALARIES A~¢' RELATED EXPENSES
HD.~ TELECCt, e4U~ I CAT ION$
ND.II TRAVEL EXpE~ISE$
HD.5 ~JgS
ND.~ STATION£RY A;~O OFFICE SUPPLIES
~1~*7 RENTAL OF" OFFICE EQUIP~4ENT
MID.9 BUILDING /.NO EQ~,JIPMENT MAINTENANCE
HO.IO PUBLICATIONS
MD.11 TEMPORARY HELP
HD.12 A. C. NIELSEN FOCD INDEX
MD.19 HI SCELLANEOU~5
ND.20 C0tlTI NGENCY
TOTA...__.AL
t~3 .ooo .oo
23,0oO.OO
~ ,COO,OO
?,ooo .oo
3,0oo .C<)
2,000°00
2,000.00
3,000.00
8,0CO.OO
110,000.C0
7,000.00
12,000.00
GRAND TOTAL
' $~PTCMB~R 22, 1~72
$865 ,ooo.o0
~;;TIHATED MARKETING DEPARTMENT EXPL~SE3
STATEMENT OF" CHANGES
APPROVED ~TIMATE ~ATED HAy ~ 1~
REVISEO ~TIHATE DATED S£PTEHB~R ~, I~
DECREASE
$9C~ ,OOO. O0
35.c~o.oo
T~L[C@~NICAT~ONS
~Y[L E~P£NSE3
~TATIO~ERy AND OF~fCE ~UP~L~
RENTAL OF O~FIC[ ~UI~[NT
BUfLD4HG AND ~QUIpH~NT ~INT£NAHC~
PUBLICATIO~
A.C* NIELSEN FOOD INDEX
CONTIN@~NCy
~NCR£&$E
$1,o0~.00
$1 .oo0.00
~CREASE
$ 3 .oco.o0
1,000.0o
1 ,CO0. O0
1,0~3.00
1,003.00
6,000.0o
$36,0o0.00
DCCREAS~ $35,c~0.C0
HD.1 SALARIES AND RELATED EXPENSES
MD.~ TELECO~-~4L~] CATI O~S
MD.~; TRAVEL EXFENSES
MD.5 DUES
MD.~ $TATICi~ERY AND OFFICE SUPPLIES
MD,~ RENTAL OF OrE-ICE EQUIPf4ENT
O9 BLIILDING AN~ ~'QUIPMENT MAINTENANCE
MD,10 PUBLICATI ~S
MD.11 TEMpoRARY HELP
MD.12 A.C. NIELSEN FOGO INDEX
MD,I~ NI SCELLANEOUS
MD. 20 CONTI RC~NC y
I~E AMERICAN "tOBACCO C~PANY
ESTIMATED NARKETING DEPARTHENT EXPENSES
~972
TOTAL
~683 ,ooo,oo
22,000.00
8,000,00
7.000.00
~.000.00
3,O00.OO
3.O00.00
~,O00.00
8,000,00
116)000.00
7,000.00
35,ooo.oo
GW~ND TOTAl.
M~y B, 1972
$900,000 *00
mL6L '9 ~
9
oo" ooo' [£¢ oo oeo' o~'~
00"000'II
00"000' t
oo'ooo'~L~
(A~±~U~3~ S~U3HO~ "d) d13H A~V~OdH]I
O0"O00'H
oo'ooo'tt6*
2~I "~ xVH 031VG 31VHIL~3 G~IA3~
£39NVH3JO£N3N31V13
S3SN2dX3 1N~41.~V~3O ONI/3~N O~&V*,IJLS3
~L61
G
HD.1 SALARIES AND RELATED EXPENSES
f4D,3 TELIECC4W~HUN I C ATI Otis
I,~).~ "PRAVEL EXPENSES
MD;~ DUES
MD.6 STATI~'ERY ANO OFFICE SUPPLIES
MD.'~ RENTAL OF OFFtCE EQUIPHENT
Nt BUILDING A~ EQUIPHENT MAINTENANCE
ND. IO PUBL ICATI CiqS
MD.11 TEMPORARY HELP
MDJ2 A*C. NIELSEN FOCO INDEX
ND.19 MI SCELLANEOU5
~ 14D.20 CONTI NENCy
THE AMERICAN TGBACCO COHF~Iy
JESTIMATED MARKETING DEpAR~4ENT EXPENSES
l~T2
TOTAL
$668,ooo.oo
22.000.~D
8,000,00
7 ,ooo.oo
~.,o00.0o
3.ooo.oo
3,ooo.oo
3 ,ooo.oo
,ooo .oo
~ ] ~,OCO.OO
7 ,ooo .oo
{:d5,0('X). OO
• ~-,RAND TOTAL
i
~11 ,(X~O. OO
P'f:SeuAey 7, I~'(2
ESTIMATED MARKETING DEPARI~ENT EXPENSES
STATEMENT OF CHANGE$
AppRoV[D ~STi~IATE DATEO NOVEMBER 1~, 1~1
~EVISED ESTIHATE DATED ~'EBRUARy ~. 1~2
INCReASe
$795 ,ooo,oo
~II ~000.00
$~i 6,ooo.oo
A.C* ~IEL$EN~ INDEX
INCR~A~
$i~6.ooo.oo
THE A.P, ERICAN TOBACCO CC~IpAN¥
ESTIMAED ]v~,RKETING DEPARTMENT ~;~PENSE~
,9T2
HD. I SALARIE3 ~i~No RELATED EXP~NSES
MD, 3 TIELEC~UN I CATI (~NS
~D. ~ TRAVEL EXPENSES
MD. ~ DUZS
HD. 6 STATIONERY AND OFFICE SUPPLIES
MD. ~( RENTAl- CF OF'F'tCE EQEIIPHENT
Q 9 BUILDING AND EQUtP~NT HAINTENANCE
ND. ]O Pt~L[CATIGNS
MD* 11 TEMPORARy HELP
HD. 19 141SCEI`LANEO~
HD. 20 CGt~T[NGENCY
~TAl`
$6~,0oo.oo
22.000.00
8,000.00
T .O00.CO
1! ,000.0~
3,C00.00
3,000.00
3,000.00
4.000°00
7,000.00
~,OCO.O0
GRAND TOTAL
NOVE~A 19, 197t
$T95 .ooo.oo
¢
---
HARRETI NG DEPAR I~IENT
ESTINATEO NAREETING RESEARCH EXPENDITURES - CIGARETTES, S~OKING, ETC.
19Te
HR. 1 A. C. NIELSE~ FOOD I~DEX
GRAND TOTAL
J11~.I~30.00
,~i:I qi,'l
NOVEHB{~ I~, 19~I
---
The American Tobacco Company
Selling Committee Expenses
1972
PALL MALL Filter Tipped lO0's
Street promotion - Sacramento, California $ 6,000
PALL MALL Extra Mild (Cup)
Street promotion - Oklahoma City, Oklahoma 8,000
TAREYTON
~promotion - Knoxville, Tennessee 5,000
S~VA THINS Filter
~tree$ promotion - Tulsa, Oklahoma 7,000
Photo transfer promotion 22,000
Panty hose promotion
Total SILVA THINS ~O00
LUCKY TEN
---~arket test promotion - Portland,
Oregon
Matchbook promotion
Total LUCKY TEN
Total',budgeted items
17,000
Charges to Balance
December 31 December 31
$ 5,535 $
7,711 289
4,237 763
6,949 51
22,000
42,897 103
16,860 140
299
HARKET t NG DE PARTHENT
ESTIMATED SELLING CONMITTEE EXPENDITURES - CIGARETTES, S~OKING, ETC.
PALL f~ALL FILTER TIPPEO 100s I STREET PROMOTION -
SACRAI4£ NTO. CALIFORNIA
PALL MALL FILIl[R KiNG (CuP~ --STR£ET PqOMOTION --
OKL&HOklA CITY, OKL&HC$4A
Z.lO TAREYT(~*J . STREET pROHOTtON --
KNOX¥ ILL[, Tt N;~ES$¢ E
SILVA THINS:
STREET pROMOTIO~ -- TUL~A~ OKLAHOMA
PHOTO TRANSf£R PROMOTION
PANW HOSE PRONOTION
TOTAL SILVA THINS
LLIC tCf TEN¢
Z.~o TOTAL ~RKET T£ST PRONOTION - PORTLANO, 0R£¢10~
Z*~| MATCHBOOK PRONOT I ON
TOTAL LUCKY TEN
~972
DETAIL
7.000.00
22.000.00
iT,o0o.oo
'tOTAL
$ G,ooo.oo
8,0OO.OO
5 ,O<)O.O0
~3,000.00
22,000.00
GRAND TOTAL
DCCCHeCm 2T, 197Z
(;8~ ,000.00
1972
ESTI~TED ~LLJNG COMMITTEE EX~NDI~RES . CI~ETTE$~ S~IOKING, EYC.
SYA~NT OF" CHANTS
APPROVED ESTIMATE DATED SEPTEMgER 2T, 1972
REVISED ESTIMATE DATED OECEMBER 27, 19~
IN~R£A~
STT,Ooo.oo
O00.OO
$ 7*000.00
1111N$ ~JLT£p~ . pANTy HOSE: pRO#4OTION
I NCF(EAS~
$7.o00.oo
~CCMmCR 2T, 1972
The American Tobacco Company
Selling Committee Expenses
1972
~LL MALL Filter Tipped lO0's
Street promotion - Sacramento, California
PALL MALL Extra Mild (Cup)
Street promotion - Oklahoma City, Oklahoma
£AREYTON
Street Promotion - Knoxville, Tennessee
~WA THINS Filter
~treet promotion - Tulsa, Oklahoma
Photo transfer promotion
PanSy hose promotion
Total SILVA THINS
~UCKY TEN
To--market test promotion - Portland,
Oregon
Matchbook promotion
Total LUCKY TEN
Total budgeted items
Charges to Balance
September 30
$ 6,00o $ 5,535 $ 465
8,ooo 7,71l 289
5,000 4,237 763
7,000 6,9~9 51
22,000 13,750 8,250
36,000 27,147 8,853
17,000 16,939 61
~ 220
Z.t
MARKETING DEPARTHENT
ESTfHATF=D SELLING CO~I~ITTEE EXF~ENDI3~RES - CIGARE'rTES~ SMOKING, [T~.
1972
PALL HALL FtbTER Ti~PEP 1OOS - ~TRE£¥ pR~$4OYION --
~ACRAM£NTOI CALIFORNIA
J[~TAIL
TOTAt.
$ 6,oo0.oo
Z.2 PALL MALL F~LTER KIN~ (CUP) - $1REET pRCC4OTION --
OKLANOHA C I TY p OKLAHOMA
8,000.00
Z.10 TAREYTON- STREET PROMOTION --
~NOXVlLL£T T~NNESSEE
B SILVA THINS ~ILTER=
~R£ET PROMOTION - T~LSA, O~L~HOMA
PHOTO TmAN~rER pROMO~IO~
PANTY HOSE I~ROMOTION
TOTAL $1bVA ~INS
7,00~.00
22,000.00
7 ,ooo .oo
5,000.00
36 ,ooo,co
z.~
z.41
LUCKY TEN:
TOTAL MARK£T TEST pRC~4OTION -- PORTLAND' OREQON
~TCNBOOK PR(~4OTION
TOTAL LUCKY TEN
GRAND TOTAL
17,o0o.oo
22,000.00
$T7~ooo.oo
1972
ESTIMATED SELL NG C0~v~I'rTEE E×pE,~DI ,~IJRES . CIGARETTE~, ~#~ING, ETC.
STATEMENT OF CHANC~E~
APPROVED ESTIMATE DATEO JUNE 2~, 19T2
REVISED ESTimATE DAT£D SEPTEHBER 27, 1972
DECREASE
I VA THINS F{LTER . pROMOTIONS
PHOTO TRANSFER
PANTY HO~E
{UCKY TEN . TOTAL NARKET T£ST PROHOTION
DECREA$~E
~3,000.oo
1 ~000.00
$7,oo0.oo
S£prCMSCR 27, ~9T2
The American Tobacco Company
Selling Committee Expenses
19~2
, ~udget
PALL MALL Filter Tipped 100's
Street promotion - Sacramento, California $ 6,000
PALL MALL Filter Kin~ ICup)
Street promotion- Oklahoma City, Oklahoma 8,000
. TAREYTON
Str~promotlon - E~oxville, Tennessee 5,000
SILVA THINS Filter
Street promotion - Tulsa, Oklahoma 7,000
Photo transfer promotion 25,O002 ,O00
P~nty hose promotion 8_8z~000
Total SILVA THINS , 40,000
KYTEN
~arket test promotion - Portland,
Oregon 20,000
Match promotion 5,000
Total LUCKY TEN 25,000
Total budgeted items
Charges to B&la~ce
June 30 June 30
$ 5,535 $ 465
7,861 139
4,237 763
6,949
6,192 18,8~
8,000
13,141 26,859
19,o75 925
z6o
MARKETrNG D£PARTMENT
E~TIMA"I'ZD SELLING COMIVllTTE£ EXPENDI'IIJRES . CtGARETTES, SHOKING, £TC.
19~2
Z.1 PALL HALL F'ILTER TIPPED 1(~)3 . STREET pROMOTION --
SAC: RAM~NTO, CA[. i ~'ORN f ,~
Z.2 PALL MALL F'ILTCR KING (CUP) - StR£¢T pRO~OTJON .
()KLAN~A CITY~ OKLAHOH&
KNOXVILLE, TENNESSEE
SILVA THINS FILTER=
Sl*REET pROHOTION . TULSA OK(*AHC~MA
PHOTO TRANSFER PRO~4OTrON
pANTy HOSE PROMOTION
TOTAL SILVA THINS
Z.20
Z .21
Z.22
~ LUCKY *fEN;
Z.~ TOTAL MARKET TEST p~OHOTION --
PORTLAND, OREQON
MATCHBOOK pROH~TI O~
DE~A]L
=CO0 • OO
L~ ,O00.00
8 000.00
L:'O .O03.0~
TOTAL LUCKY TEN
"~'rA_SL
$ 6,ooo.oo
8,000.00
5,000.00
}10,000.00
25 .COO CO
GRAND TOTAL
¢WB4,000.00
1977
ESTIMATED SELLING CGHHITFE£ EXPENDITURES - CIGARZTTE$~ 5HOKINGj ETC,
STATEHENT OF" CHANGE5
APPROVEB ESTIMATe DATEO APRIL ~, t972
R£VISED ESTIMATZ DAT~O JUNE L:~, I~72
INCR£ASE
~7~,0CO,00
~,000.00
,~ 6,000.00
~ZI ~.": ~oL:L2CL~:S:°
1 NCR£A8 E
,~ ,0C0.00
;NCREASE SG,OOO.OO
Ju,¢ 27, 1972
The American Tobacco Company
Selling Committee Expenses
1972
PALL MALL Filter Tipped 100's
Street promotion - Sacramento, California
QLL MALL Filter Tipped 85's
Street promotion - Oklahoma City, Oklahoma
TAREYTON
Street promotion - Knoxville, Tera%essee
SILVA THINS Filter
Street promotion - Tulsa, Oklahoma
Photo transfer promotion
LUCKY TEN
Total market test promotion -
Atlanta, Georgia
Match promotion
Total budgeted items
$ 6,000
8,000
5,000
7,000
25,000
22,000
Charges to Balance
March31
$ 5,533 $ ~67
7,861 139
~,237 763
( 18~
25,000
19,771 2,229
-
I I I ii iiii i iii i a i
MARKETING OEpAR~ENT
ESTIMATED SELLING cOMMITTEE EXPENDITURES - CIGARETTES, 5MOKING~ ETC.
Z.1 PALL MALL FILTER TIPPED 100S - STREET PRONOTION -
SACRAMENTO, CALI F'(%RNIA
Z.2 PALL MALL FILTER TIPPED 85S - STREET pROmOTION --
OKLAHOMA CITY, OKLAHOMA
Z.10 TAREYT(:~ - STREET pRC~OTION --
K~;OXV I LLE j TE NN~S~E E
Z.~0 SILVA TitlNS F~LT~R - STREET PROMOTION - TIJ LSA ~ OKLAHOfdA
~.~% SILVA THINS FILTER -- PHOTO TRANS~'ER pROMOTION
Z,l~O LUCKY TEN . TOTAl. ~RKET TEST P~CO)tOTION -
PORTL/*ND * OREGON
Z.lll LUCKY TEN - mATCH pROMOTIorq
TOTAL
6,000,00
8,000.00
5 ,coo.oo
? .ooo.oo
L~j,OO~.OO
~,OOO.00
,ooo.oo
GRAND TOTAL
$78 ,ooo.oo
A~IL ~, 1972
I'9T2
ESTIMATED SELLING CO~ITYEE EXPENDITURES - ¢IGAREI~ESp 5MOK~NGp ETC.
STATEMENT OF CHANGES
ApPROV¢O ESTIMA3[ DATED JANUARY 17, 1972
R£VISEO ~STIHATE 0ATe© APRIL 4, 19~2
INCREASE
$6~ .000.00
$1"/,O30.O0
STREET pRCe4OTIONS
PALL HALL FILTER TfPPCD tO0=
TAREYTON
~ILVA "I~IINS ~ILTER
SILVA T~lii~ FI&TER -- PHOTO TRANSFER pROmOTION
LUCKY TEN - TOTAL MARKET TEST PRONOTION
~NCR~ASE
~¢REA~E
$2,CC0.00
1 .CO0. O0
1 ,OC~ .OO
~1 ,O00.00
~=~ .OCO. CO
INCRCAS~ $17,000.00
ApIL k. 19~
NARKETING DEPARTHENT
ZSTIMATEO SELLING C~tt41TTEE EXPZNDITURE$ - CIGARE'i~FE5. SMOKING, ETC,
Z.l PALL HALL ~ILTER TIPPED 1C(~s - S~R£ET PROMOTION -
SACRAMENTO. CAkiFORNIA
Z.2 PALL HALL FILT~R T~PmEO ~s - STREET pROMOTiON -
OKL&HOMA CJTY, OKLAHOMA
Z+IO TAREY'roN - STREET pRCMOTION --
KNOXVILLE. T£NNESSEE
Z.20 SILVA THIN5 FILTER - $TR~ET p~OMOTION .
TULSA. OKLAHOM~
Z.}~O LUCk'YTEN - TOTAL NaRK[T TEST PROHOTION --
ATLANTAt GEORGIA
L~.~I LUCKY TEN - HAT¢~ pROHOTION
TOTA.~L
$ 8,c~o.oo
8,000.00
6,000.00
8,000,00
26,C~30.00
~,O00,O0
GRAND TOTAL
$61,OQO.O0
'(7'/7
dalluAny t~, 1972
19T2
ESTIMATED SELLING COMMITTEE EXPENDITURES o CIGARETTES, SHOKING, ETC,
STATEHE~f OF CHANGES
AppRoVED [$TIHAT~ DATED dA~JARY ~p 197z
RE¥1S~D [~flWATE DAT[D ,JANuARy I~, 1~2
INCREASF
$5o,o~o.oo
6t ,ooo.oo
~I 1,000,00
~TE~
TOTAL MAR;<E¥ TE~T PR~OTION
M&TCH PRC~OT t (~N
UNALLOC&TED R£SER'/E
~NCREASE
$26,oc~.oe
5.c<)o.oo
$31,ooo.00
DECREA$~
~O ,000.0~J
~o.oco.oo
INCn[~SE ~11 ,~.CO
~aWU~RV 17, 19~2
NARKETI NG DEPARTHENT
ESTIt'~TED SELLING C[A'.IHITTEE EXPENDITURES - CIGAREITE5, SMOKING, ETC.
,972
Z.1 PALL MALL FILTER TIPPED ICes . ~TR£ET PROMOTION --
SACRAM~I4TO, CALI F'ORN& A
Z.2 PAD. f.~LL FILTER TIPP[~ ~5 - ST~E£~" p~O~O'rlON -
OKLAHOHA ClTY~ OKL;,HOMA
Z.10 TAREyT(~'q . STREET PROMOTION --
KNOXV I L~E, T£NNESSEE
Z.20 S~LVA 't~lN~ F'I=.'rER - STRE(T pROMOTtOW -- TULSA , OKC.AHOHA
Z°~0~NALLOCATED RESERVE
TOTAL
$ 8.ooo.oo
8 .co0.00
6.000.00
8,0CO.O0
20 ,CO0100
GRAND TOTAL
$5o,ooo.oo
! ' / ~ ¢
• 4*wuAnv ~, 19~2
~972
ESTIMATED SELLING C(~FIITTEE EXPENDITURES - CIGARETTES, $I~OKING, ETC.
STATEFEHT OF CHANGES
APPROVED ESTIMAT£ DATED DECEM~£R 3+ 1971
R[VI$£O ESTIMAT[ DATED JANUARY 3, 1972
INCRE~SE/DEC~AS~
STRE£T pROMOTIONS -- PALL ~LL F'ILT£R "~'lPPEDI
UNAI.,OCA TED R£SERVE
I NCR[ASE
$1,0oo .00
1,003.03
$~ ,OOO .00
$50,000.00
_50 .o00 ,oo
$ -O-
DECREASE
~2,0co .(>D
]~CR£A3E/DECREASE --0--
JANUARy 3' 19T2
MARkeTING DEPARTMENT
1~T2
Z .~C SILVA T~IIN~ FILTgR -- ~¥R~T PROMOTION --
TULSA~ OKLAHOHA
Z.~C' U:~LLOC~T~D R~SER','C
"i ,CO0. O0
8 ,C~':~ *00
GRANOTI3TAL
$50,0~0,. OO
D~C~Me{~ 3, 19Tt
