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American Tobacco

Summaries

Date: 27 Dec 1972
Length: 262 pages
ATX040391359-ATX040391620
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Page 1: 0060216751
. k SUM~ARZ~S
Page 2: 0060216751
THE AMERICAN TOBACCO COMPANY SUMMARY OF ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES A~V~TISING - DOMESTIC Cigarettes : PALL MALL Fiter ~100s - Cup King - Cup King - Box (Albany and Boston) Menthol Filter 100s - Cup v TAREYTON SILVA THINS - Filter iO0s Menthol 100s LUCKY T~ Through BBD&O Through SSC&B (5 Markets) LTC (Phoenix) P~I~ACLE (Oklahoma City through 3/9/72 ) ~CARLTON Filter - 83ram Menthol • /iCE~ERG i0 (17 Markets) MEP/MA~D (Principally Me/nphis, New Orleans and San Antonio t/It o ugh 10/2/72 ) Total Cigarette Advertising Less Estimated Agency R~bates Net Cigarette Advertising Sm~k ing Tobacco: BOURBON BLEND Net Advertising - Domestic Export Advertising Sales Departmen~ (Sheet Attached) Selling CO~U~it tee Marketing Department Expenses ~et Expenditures ~%~thor iz ed Expenditures Balance Approved Revised Estimates Estimates Increas~ As of 12/13/72 As of 12/27/72 (ooo) (ooo) (ooo) $ 8,871. $ 8,867. $ (4) 1,072. 1,072. 178. 175. ~3) 247. 247. 6,620. 6,607. (13) 2,984. 2,977. (7) 18. 18. 2,963. 2,951. 26~ 26. (12) I0. i0. - 1,084. 1,083. (I) 206. 203. (3) 2,879, 2,871. (8) 123. 123. $27,613. $27,562. $(51) 1 050 1 050. - $26,563. $26,512. $(51) 139. 139. - $26,702. $26,651• $(51) 392. 392. -- 30,731. 30,742. ii 84. 84. 845• 845. $58,754. $58,714. $(40) 59 5O0. 59 500. $ 746. $ 786. $ 40 .December 27,
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AMERICAN TOBACCO COMPANY SUMM~y OF ESTIMATED 1972 ADVEKTISING AND SELLING EXPENDITURES (Con't.) SALES DEPARTMENT Approved Revised Estimates Estimates Increase As of 12/13/72 As of 12/27/72 ~Decrease~ (oo0) (0go) (oo0) Approved Budgets Domestic OExport TOtal Sales Department Budgets Less estimated allocation to Cigars Net Total - Cigarettes, Smoking, etc. $29,588. $29,588. $ - 1 169. ~ ~ $30,757. ~30,757. $ -- 26. is. $30,731. $30,742. $ ii /' December 27, 1972
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THE AMERICAN TOBACCO COMPANY SUMM_~RY OF ESTIMATED 1972 ADVERTISING A~D SELLING EXpENDITUrES Approved Revised Estimates Estimates Increase AS of 11/27/72 AS of 12/13/72 IDecrease (000) (000) (00o) AVVERTISING - DOMESTIC Cigarettes: PALL MALL Filter lO0s - Cup $ 8,733. King - Cup 1,072. King - Box (Albany and Boston) 178. Menthol Filter 100s - Cup 247. TAREYTON • " 6,483. SILVA THINS - Filter 100s 2,985. Menthol 100s 18. LUCKY TEN Through BBD&O 2,938. Through SSC&B (5 Markets) 332. LTC (Phoenix) 27. PINNACLE (Oklahoma city through 3/9/72) 1O. CARLTON Filter - 83~n 1,084. Menthol 206. ICEBERG i0 (17 Markets) 21879. MERMAID (Principally Memphis, New Orleans and San Antonio through 10/2/72) 123. Total cigarette Advertising $27,315. Less Estimated Agency Rebates 1 025. Net Cigarette Advertising $26,290. ~laoking Tobacco: BOURBOM BLEND 139. Net Advertising - Domestic $26;429. Export Advertising 393 Sales Department (Sheet Attached) 30,731. Selling committee 81. Marketing Dep~rtment Expenses 865. Net Expenditures $58,499. Authorized Expenditures 59 500. Balance $ 1,001. $ 8,871. $ 138 1,072. 178. 247. 6,620. 137 2,984. (i) 18, 2,963, 25 332. 26. (1) 10. 1,084. 206. 2,879. 123. $27,613. $ 298 1 050. 25 $26,563. $ 273 139. $26,702. $ 273 392. (I) 30,731. 84. 3 845. $58,754. $ 255 $ 746. $(255) December 13, 1972 I
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SUMMARY OF THE AMERICAN TOBACCO COMPA~ ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES (Con't.) SALES DEPArTMEnT Approved Revised Estimates Estimates Increase As of 11/27/72 AS of 12/13/V2 IEecre_re~ (ooo) (ooo) (ooo) Approved Budgets ~mestic Total Sales Department Budgets Less portion allocable to Cigars Net Total - Cigarettes, Smoking, etc. $29,588. $29,588. $ - 1 169. i 169. $30,757. $30,757. $ - 26. $30,731. $30,731. $ - December 13, 1972
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THE AMBRICAN TOBACCO COMPANY SUMMARY OF ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES Approved Revised Estimates Estimates Increase As of 11/13/72 As of 11/27/72 ~Decrease (0oo) (G0o) (000) Balance ADVERTISING - DOMESTIC cigarettes: PALL MALL Filter 100s - Cup $ 8,737. King - Cup 1,072. King - Box (Albany and Boston) 182. Menthol Filter lOOs - Cup 247. TA~EYTON 60565. SILVA THINS - Filter 100s 2,985. Menthol 100s 18. LUCKY TEN Through BBD&O 2,947. Through SSC&B (5 Markets) 327. LTC (phoenix) 27. PINNACLE (Oklahoma city through 3/9/72) 1O. CARLTON Filter - 83mm 1,090. Menthol 209. ICEBERG i0 (17 Marke~s) 2,916. MERMAID (Principally Memphis, New Orleans and San Antonio through 10/2/72) 123~ Total Cigarette Advertising $27,455. Dess Estimated Agency Rebates 1 025. Net Cigarette Advertising $26,430. S~Oking Tobacco l BOURBON BLEND 139~ Net Advertising - Domestic $26,569. Export Advertising 393. Sales Department (Sheet Attached) 30,841. Selling Con~ittee 81. Marketing Department Expenses 865~ Net Expenditures $58,749. Authorized ~cpenditures 59 500. $ 751. $ 8,733. $ (4) 1,072. 178. (4) 247. 6,483. (82) 2,985. 18. 2,938. (9) 332. 5 27. 10. 1,084. (6) 206. (3) 2,879. (37) 123. $27,315. $(140) 1 025. ~26,290. ~(140) 139. $26,429. $(140) 393. 30,731. (110) 81. 865. $58,499. $(250) 59 500. $ 1,001. $ 250 Nove~Iber 27, 1972 I
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THE AMERICAN TOBACCO COMPANY SErMMARy OF ESTIMATED 1972 ADVERTISXNG AND SELLING EXPENDITURES {Con~t.) Sales Department Approved Revised Estimates Estimates Increase As of 11/13/72 As of 11/27/72 (o0o) (ooo) (o0o) Approved Budgets Domestic $29,698. Export 1 169. Total Sales Department Budgets $30,867. Less portion allocable to Cigars 26__~. Net Total - Cigarettes, smoking, etc. $30,841. $29,588. $(11o) $30,757. $(ii0) 2______~_6 ~30,731. $(ii0) Novembe~ 27, 1972
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THE AMERICAN TOBACCO COMPANY SUMMARy OF ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES Approved Revised Estimates Estimates Increase As of ].0/27/72 As of 11/13/72 IDecrease) (ooo) (ooo) (ooo) ADVERTISING - DOMESTIC Cigarettes : pALL MALL Filter 100s - Cup $ 8,562. King - Cup 1,072. King - Box (Albany and Boston) 167. Menthol Filter 100s - Cup 249. TAREYTON 5,860. SILVA THINS - Filter 100s 3,000. Menthol 100s 18. LUCKY TEN Through BBD&O 2,940. Through SSC&B (5 Markets) 327. LTC (Phoenix) 28. PINNACLE (Oklahoma city through 3/9/72 ) I0. CARLTON Filter - 83mm 1,090. Menthol 209. ICEBERG i0 (17 Markets) 2,919. MERMAID (Principally Memphis, New Orleans and San Antonio through 10/2/72)- 123. Total Cigarette Advertising $26,574. Less Estimated Agency Rebates 960. Net Cigarette Advertising $25,614. Smoking Tobacco: BOURBON BLEND 139. Net Advertising = Domestic $25,753. Export Advertising 393. Sales Department (Sheet Attached) 30,867. Selling Co*mnitt ee 77. Marketing Department Expenses 865. Net Expenditures $57,955. Authorized Expenditures 59 500. Balance $ l, 545. $ 8,737. $ 175 1,072. 182. 15 247. (2) 6,565. 705 2,985. (15) 18. 2;947. 7 327. 27. (i) 10. 1,090. 209. 2,916. (3) 123. $27,455. $ 881 1 025. 65 $26,430. $ 816 139. $26,569. $ 816 393. 30,841. (26) 81. 4 865. $58,749. ~ 794 59 500. $ 751. $(794) November 13, 1972
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SUMMARY OF ESTIMATED 1972 ADVERTISING AND S~.TT~G rZ~PENDITURES Approved Revised Estimates Estimates Increase As of 10/27/72 As of 11/13/72 ~Decrease) (ooo) (ooo) (ooo) Sales Department Approved Budgets Domestic O Export Total Sales Department Budgets Less portion allocable to cigars Net Total - Cigarettes, Smoking, $29,698. $29,698. $ - i 169. 1 169. $30,867. $30,867. $ - 26. etc. $30,867. $30,841. $(26) November 13, 1972
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su~Y OF THE A~IERICAN TOBACCO COMPANY ESTIMATED 1972 ADVERTISING AND SELLING ~PENDITURE8 Approved Revised Estimates Estimates Increase AS of 10/13/72 As of 10/27/72 (000) (000) (000) ADVERTISING - DOMESTIC Cigarettes : PALL MALL Filter 100s - Cup King - Cup King - Box (Albany and Boston) Menthol Filter 100s - Cup TAREyTON SILVA THINS - Filter 100s Menthol 100s LUCKY TE~ Through BBD&O Through SSC&B (5 Markets) LTO (Phoenix) PINNACLE (Oklahoma city through 3/9/72) CARLTON Filter - 83n~ Menthol - 83mm ICEBERG l0 (17 Markets) MERMAID (Principally Memphis, New Orleans and San Antonio through 10/2/72) Total cigarette Advertising Less Estimated Agency Rebates Met Cigarette Advertising S m~king Tobacco: BOURBON BLEND Net Advertising - Domestic Expcrt Advertising Sales Department Domestic E~por t Selling committee Marketing Department Expenses Met Expenditures Authorized Expenditures Balance $ 8,562. $ 8,562. $ - 1,072. 1,072. - 167. 167. - 249. 249. - 5,866. 5,860. (6) 3,001. 3,000. (i) 18. 18. - 2,944. 2,940. (4) 304. 327. 23 28. 28. - i0. i0. - 1,091. 1,090. (i) 209. 209. - 2,931. 2,919. (12) 123~ 123. $25,575. $26,574. $ (i) 929. 960. 31 $25,646. $25,614. $(32) 139. 139. - $25,785. $25,753. $(32) 393. 393. - 29,698.) 1,169.) 30,867. - 77. 77. -- 865 865_______~. - $57,987. $57,955. $(32) 59 500. 59 500. $ 1,513. $ 1,545. $ 32 October 27. 1972
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THE AMERICAN TOBACCO COMPANY Si~MARy OF ESTIMATED 1972 ADVERTISING AND SELLING ~PENDITURES Approved Revised Estimates Estimates Increase As o~ 9/27/72 As o~ i0/n/72 (000) (000) (000) ADV~TISING - DOMESTIC Cigarettes: pALL MALL Filter 100s - Cup $ 8,994. King - Cup 1,072. King - Box (Albany and Boston) 167. Menthol Filter 100s - Cup 249. TAREYTON 6,113. SILVA THINS - Filter 100s 3,253. Menthol 100s 18. LUCKY TEN Through BED&O 3,057. Through SSC&B (5 Markets) 484. LTC (Phoenix) 33. pINNACLE (Oklahoma City through 3/9/72) 10. CABLTON Filter (83mm - 25 Markets) 1,164. Menthol (83mm - 25 Markets) 276. ICEBERG I0 (17 Markets) 2,516. MERMAID (principally Memphis, New Orleans and San Antonio) 123. Total Cigarette Advertising $27,529. Less Estimated Agency Rebates 1 025. Net Cigarette Advertising $26,504. Smoking TObacco: BOURBON BLEND 139. • , Net Advertising - Domestic $26,643. Export Advertising 393." Sales Department (Sheet Attached) 31,116o Selling Committee 77. Marketing Department Expenses 865. Met Expenditures $59,094. Authorized Expenditures 59 500. Balance $ 406. $ 8,562. $ (432) 1,072. 167. 249. 5,866. (247) 3,001. (252) 18. 2,944. (I13) 304. (180) 28. (5) 10. 1,091. (73) 209. (67) 2,931. 415 123. $26,575. $ (954) 929. (96) $25,646. $ (858) 139 • $25,785. $ (858) 393. 30,867. (249) 77. 865. ______:___ $57,987. $(1,107) 59 500. $ 1,513. $ 1,107 October 13, 1972
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SI~4MARy OF ESTIMATED 1972 ADVERTISING AND S~,T.T~G EXPENDITURF,~; Approved Revised Estimates Estimates Increase AS of 9/27/72 AS of 10/13/72 ~Decrease) (ooo) (ooo) (ooo) Approved Budgets Domestic Export Total Sales Department Sales Department $29,947. $29,698. $(249) 1 169. 1 169. $31,116. $30,867. $(249) I IIIII October 13, 1972
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L/ - O THE AMERICA~ TOBACCO COMPANY Estimated Funds Available For Additional Advertisinq and Sellinq Expenditures for 1972 Budget Balance per Summary as of September 27, 1972 Less Preliminary Estimate of Anticipated Additional Expenditures BOURBON BLEND - Increased estimate of eXcess cost of packing 14 oz, size in plastic keg humidor i~ste~d of regular vacuum tins Balance Available For Additional Expenditures Amount (000) $406 $401 September 27, 1972
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THE AMERICAN TOBACCO COMPANY SDMMARY OF ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES Approved Revised Estimates Estimates Increase AS of 9/13/72 AS of 9/27/72 ~Decrease~ (oooi (ooo) (oo0) ADVERTISING - DOMESTIC Cigarettes: PALL MALL Filter 100s - Cup $ 9,115. King - Cup 1,072. King - Box (Albany and Boston) 166. Menthol Filter lOOs - Cup 249. TAR~N 6,115. SILVA THINS - Filter 100s 3,276~ Menthol 100s 18. LUCKY TE~ Through BBD&O 3,060. Through SSC&B (5 Markets) 484. LTC (phoenix) 53. PINNACLE (Oklahoma City through 3/9/72) I0. CARLTON Filter (83mm - 25 Markets) 1,164. Menthol (83mm - 25 Markets) 276. XCEBERG i0 (17 Markets) 2.126. MERMAID (principally Memphis, mew Orleans and San Antonio) 123. Total cigarette Advertising $27,287. Less Estimated Agency Rebates 1 025 Net Cigarette Advertising $26,262. Smoking Tobacco: BOtK%BON BLE~D 139. Net Advertising - DOmestic $26,401o Export Advertising 400° sales Department [Sheet Attached) 31,279. Selling committee 81. Marketing Department Expenses Net Expenditures $59,057. Authorized Expenditures 59 580. O Balance $ 443. $ 8,994. $(121) 1,072. 167. 1 249. 6,113. (2) 3,253. (231 18. 3,057. 484. 55. (3) I0. 1,164. 276. 2,516. 390 123. $27,529. $ 242 1 025. $26,504. $ 242 139. $26,643. $ 242 393. (7) 31,116. (163) 7~. (4) 865. $59,094. $ 37 59 500. $ 406. $ (BT) September 27, 1972
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Si~4MARy OF ESTIMATED 1972 ADV~TISING AND SELLING EXPENDITURES Approved Revised Estimates Estimates Increase AS of 9/13/72 AS of 9/27/72 IDecrease[ (ooo) (ooo) (ooo) Sales Department Domestic QKpproved Budget Less funds expected to be ~eleased as a result of underexpenditure of several budget categories Total ~om~stic Export Total Sales Department 430,110. $30,347. 400. $30, Ii0. ~29,947. 1 169. $31,279. $31,116. $ 237 ~(163) $(163) September 27, 1972
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THE AMERXC~N TOBACCO CGMPA~Y ~UMMARY OF ESTIMATED 1972 ADVERTISING ~ND SELLING ~pENDITURES ADVERT/SING - DOMESTIC Cigarettes : ~PALL MALL Filter 100s - CUp King - CUp King - Box (Albany and Boston) Menthol FAlter 100s - Cup TAREYTON SILVA TBINS -- Filter 100s Menthol 100s LUCKY TEN Through BBD&O Through SSC&B (5 Markets) LTC (Phoenix) pINNACLE (Oklahoma City through 3/9/72) CARLTON Filter (83mm - 25 Markets) Menthol (83ram - 25 Markets) IC~ERG 10 (ii Markets) MERMAID (Principally Memphis, Mew Orleans and San Antonio) Total Cigarette Advertising Less Estimated Agency Rebates ~et Cigarette Advertising 8~oking Tobacco: BOURBON BLEND Net Advertising - Domestic E~por t Advertising Sales Department (Sheet Attached) Selling Committee Marketing Department Expenses Net Expenditures A~thor ized Expenditures Balance Approved Revised Estimates Estimates Increase A~ of 8/28/72 AS of 9/13/72 ~Decrea~e (o0o) (0o0) (0o0) $ 9,260. $ 9,115. $(145) 1,081. 1,072. [9) 155. 166. 1 257. 249. (8) 6,169. 6,115. (54) 3,292. 3,276. (16} 17. 18. 1 3,087. 3,060. (27) 499. 484. (15) 36. 33. (3) i0. i0. 1,175. 1,164. (11) 271. 276. 5 2,112. 2,126. 14 130. 123. {7) $27,561. 327,287. $(274) 1 025 1 025. $26,536. $26,262. $(2~4) 139. 139~ $26,675. $26,401. $(274) 400. 400. 31,347. 31,279. (68) 84. 81. (3) 896. 896. - $59,402. $59,057. $(345) 59 500. 59 500. $ 98. $ 443. $ 345 September 13, 1973
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SDMMAKY OF ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES Approved Revised Estimates Estimates Increase As of 8/28/72 As of 9/13/72 ~Decrease (ooo) (0oo) (o0o) ~estic Approved Budget Less funds to be released as a result of cancellation of fall Sales Incentive Contest Total Domestic Export Total Sales Department Sales Department $30,178. $30,210. $ 32 iO0. (100} $30,178. $30, ii0. $ (68) i 169. 1,169. ----2.-- $31,347. ~31,279. $ (68) September 13, 1972
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~HE AMERICAN TOBACCO COMPANY Estimated Funds Available For Additional Advertisinq and Selling Expenditures for 1972 Budget Balance per Summary as of AugUst 28, Less Preliminary Estimate of Extension of LUCICf TE~ Bowling Clinic Program Balance Available For Additional Expenditures amount (oo0) 1972 $98 72 $26 August 2E, 1972
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THE AMFAICAN TOEACC~ COMPANY SUMMARy OF ESTIMATED 1972 ADVERTISING AND SELLING EXPFI~DI~JRES Approved Revised Estimates Estimates Increase As Of 8/14/72 As of 8/28/72 ~Decreasei (0oo) (000) (0oo) ADVERTISING - DOMESTIC Cigarettes : pALL MALL tilter 100s - Cup King - Cup K/rig - BOX (Albany and Boston) Menthol Filter 100s - Cup TAREYTON SILVA THINS - Filter 100s M~ntho i lO0s LUCKY TEN Through BBD&O Through SSC&B (5 Markets) LTC (Phoenix) PINNACLE (Oklahoma City through 3/9/72 ) CARLTON Filter (83mm - 25 Markets) Menthol (83mm - 24 Markets ICEBERG I0 (11 Markets) MEKMAID (Principally Memphis, New Orleans and San Antonio Total Cigarette Advertising Less Estimated Agency Rebates Net Cigarette Advertising Smoking Tobacco: BOURBON BLEND Net Advertising - Domestic Export Advertising Sales DepartmLent (Sheet Attached) Selling Committee Marketing Department Expenses Net Expenditures Authorized Expenditures Balance $ 9,639. $ 9,260. $ (379) 1,081. 1,081. - 165. 165. - 257. 257. - 6,142. 6,169. 27 3,305. 3,292. (13) 17. 17. - 3,111. 3°087. (24) 499. 499. - 36. 36. - i0. i0. 1,208. 1,175. (33) 271. 271. 589. 2,112. 1,523 130. 130. - $26,460. $27,561. $i, i01 925. I 025. i00 $25,535. $26,536. $i,001 139. 139. - $25,674. $26,675. $I,001 400. 400. -- 30,717. 31~347. 630 84. 84. 900. 896. $57,775. $59,402. $i,627 59 500. 59 500. - $ 1,725. $ 98. $(1,627) ~ugust 28, 1972
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SUMMARY OF ESTIMATED 1972 ADVERTISING AND SELLING EXPENDITURES Approved Revised Estimates Estimates Increase As of 8/14/72 AS of 8/28/72 ~DecreaseI (oo0) (ooo) (ooo) Approved Budgets Domestic F~xpor t Total Sales Department Sales Department $29,548. $30,178. 1 169. 1 169. $30,717. $31,347. $630 -__-__ $630 AUgust 28, 1972
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r
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~4ARKETI NG DEPARTMENT ,ESTIMATED ADVERTISING EXPENDITURES - BOURBON BLEND SMOKING TOBACCO 1 ~'f2 TR.I MAGAZI NE~ A. ~ENERA~ . ~£NIS ~EWSWE~K AND SPORT5 ILLUSTRAT~O . 7 1~SERTIONS ~A~H; ESQUIRE, ~I~LD STREAH, 5PORT AND SPORTS AFIELD INSE~TION~ EACH; HECHANIX ILLUS- TRATED -- 1 IN~ERTION TR.6 RACEI~ACK TOTE BOA~CE; NEw YoR~ AR~A . 10 HONTHS - 3 PER N~HT pER TRACK 1 ,(300.00 GRAND TOTAL $i 39,ooo.oo SE~T~HSER 27, 1972
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972 ~ST]~A~D AI)VEF~TI$1NG EXF~NDITURES - BOUI~ON BL~ND $HOK~NG TOBACCO STATEHENT OF CHANGES ApPRoV~O ESTSHATE DATEO JUNE 27~ I~T2 REYh~ED ES'rI~4A'J'C DA'r~ SEPTEMBER 2~, ~9~2 IWCREAS£ $136,ooo,oo 3,000.O0 MAGAZINe5 INCREASE $3 ,ooo.co
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1,(ARKETI NG D£ PARTHENT 'ESTIMATED ADVERTISING EXPENDITURES - BOURBON BLEND $~OKING T~BACCO 1972 TR.I HAGAZINE$ A. GENERAL - MENt~ NE'~3WEEK Aft3 SPORT~ ILLUITRATCD -- 7 INSErCTIONS EACH; ESQLIIR~, F'IELD 8¢ STRE/*M p SF'ORT ANO SPOR~'S Af'tELD -- (~ I~ERTIONS EACH ~.6 RACETRACK TOT~ ~Oe~RDS NE'# yOFIK AREA - 10 MONTHS -- 3 PER NIGHT PER TRAC~ SPAC____~E PROOUC TI (;N TOTAL ~130.0C~ .00 ~5 ,OOO .C~ $13~ ,OQO. O0 1.0CK3. CO 1 ,0CO.OO GRAND TOTAL $~ 36,coo.oo JuNe 2T, tgT2
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1972 ESTINATED ADVERTISING EXPENDITL~RES . BOUR~GCN BLEND SMOKING TOBACCO STATEMENT OF- CHANGES APPROVEO ~STIMATE DATEO MARCH 27* I~ REVISED ESTI~AT£ DAT£D JUNE 2~* %972 DECREASE $137,oc~.oo ~6.ooo.oo $ 1 ,oc~.oo MAGAZINES DECREASE $1,000.00
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t~RRETI NG DEPARTHENT ESTIMATED ADVERTISING EXPENDITURES - BOURBON BLEND 5P, OKING TOBACCO T~72 T~.I MAGAZINES A. GENERAL . MENI5 N~WSWEEK A~D S~ORTS ~LLUSTR, TED . INSERTION5 [ACH; [$QUIR(* ~IELD STRE,~ SPORT ,NO SPORT~ AFIELD . iN~£~TIONS EACH O~ RACETRACK TOTE BOAI~)S New yOR~ AR~A . I0 MONTHS - 3 P£R NIGHT ~£R TRACK SPACE PROOUCT I ON TOTAL $13) ,O00.00 J~5 ,OOO .OO ~,13G ,OOO. OO | ,COO.CO | ,000=00 G~,e~D TOTAL $t 37,ooo.co M,leCH 27, 1972
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1972 ESTI~4ATEO ADVERTISING EXPENDITORE$ . BOURBON BI-~N9 SMOKING TOBACCO STATEMENT OF CHANGES APPR°V~D ESTIMATE DATED NOVEMBER ~, 1971 REVISED ESTIMAT~ DATED MARCH 27, 1972 INCREASE $~35,ooo.oo 2 ,COO .CO MAGAZINES INCREASE $2,000.00 ~-NAAC~ 2~, 1972
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MARKETING DEPARTS'fEN T ESTIMATED ADVERTISING EXPEND~ TURES - E~OURBON BLEND SMOKING TOBACCO 197~ TR.I MAGAZINES A. G~N~AL -- M~NIS N£WSW¢~K ANO 5PO~TS I~LUSTR~T~D . INSERTIONS £ACH ESQUIRE, ~I~LD STREAM, SPORT AND SPORTS A~I~LD - 6 INSerTIOnS EAC. %ORAC£TRACK TO~ ~ARO$ NEW YO~K A~EA -- 12 ~NTH5 . 3 ~R NIGHT PER TRACK I ,OOO .OO PRODUCTION ,~5,000.00 1,000.OO GRAND TOTAL $t35,000.00 F~ I//9{~ /
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MARKETING OEPAR'FMENT ESTIMATED ADVERTIS!NG EXPE~OITURES - CARL~I FILTER (~M) PROOUCT~ K,I HAGAZINES A, GENERAL NEWSWEEK AND TIME - 13 IN~ERTtONB EACH; U.S. News & WORLD REP@RT -- INSERTION~ ~* POLI~Y ~ot#,ooo ,0o # ~ ,ooo.c~ I ,OGO .~3 ~[OTAL~t~,C~ZtNE$ K,2 NEWSPAPERS A, REGULAR F~k~R OttkY ~-~R~ETS 1-8 ]1 MARKETS . ~] N~W~PAPER$ - ~,~0 LIN~S - B & W li HARKET3 . ~I NEWSPAPERS . ~lCAGO -- ~ ~EWSP~PERS - 8,1~00 LiN~s - B ~ ~TLA~A . ~ NEWSPAPERS . 1~0 LZNES - g & w MCL~AUKEE . ~ NEWSPAPER~ -- 3,~C0 LIN~S - B & W HEW ~ORK~ N, Y. . ~0 COLOR POST --~INSER¢ION~ NIRROR - ~ ~NSERTIONS MARKETS 2~-~0 . 5~ NEWSPAPERS - tILTER A~*C~MENTHOL CO~BIN&~ION . B ~ I1 MARKETS - 6] NEW~PAPERS - ll M~RKETS -- 31NEWSPAP¢R$ - 3,90<) L,NES CHICAGO - ~ N~WSPAP~R5 . ~0 LINES . 8 & 9,T~0 L,.~= HI~AU~E£ - ~ NEWSpaPER5 7,10O L=~ES K,18 P~INTED BOARDS (FACTORIES} K,20 GENERAL SANPLING AND MISCELLANEOUS GRAND TOTAL I 6~9,000.00 12,000.00 1 ,~0.00 I ~CO0, OO ~t1,0~3 ,030.00
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~STI~TE~ ADVERTISING EXPE~DITURE$ - CARLTON ~'ILTER (83MH) APPROyEo ESTIHATE DATED SEPTCMBE~ 27, 1972 RCVlSEO ESTINAT( DATED DEC~B(~ 27, 1972 D~CR(ASE 1~1 , I~1~ ,COO,O0 $ BI,O00.O0 ~'~GAZ~NC$ NEWSPAP£RS D(¢R(ASE ¢ 1 ,ooo.oo 80 ,o00.00 t81 .ooo.oo bFC(MSER 27, 1972
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~t~-RKETING DEPARTMENT ESTIHATED ADVERTISING EXPENOITURE'S . CARLTON MENTHOL (~3HH) L.~ NE~RSpAPERS A. REGULAR MENTHOL ONLY MILWAUKEE . ~O PACK (~FER . 800 LIN~S - B ~ W N~w YORK, N.Y. - TWO COLOR POST . 7 INSERTION~ ~ILTE~ AND MENTHOL CO~BINATION 11 NAR~ETS -- 61N~W~PAP~RS -- 5.~)OLINES 11 MARKETS . ~1 NEWSPAPER~ . ~,90(J LIN£S CHICAGO . ~ NEWSPAPERS -- ~OO LINES . 8 & W ~TLAHTA - ~ NEWSPAPERS 9,~0 L=NES ~ILW~UKEE . ~ NEWSPAPERS - ~,1oo LINES L,~ SPECIAL CONSUMER SAMPLING ~IL~AUKE£ -- NEWSpApER COUPON ~FFER SPACE $1~ ,ooo.oo PRCOUCTI ON $~,oco.oo GRAND ~TAL $203,000. O0
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1972 ESTIMATED ADVERTISING EXPENDITURES . CARLT(;N tR~NTHOL {83NM) STATEHEk'T OF CHANE$ APPROVED ESTIMATE O, TED SEPTEMBER 27, 1~2 REYLSED E~TIHATE ~TEO ~ECENSER 27p 1~72 DECREASE $276,coo.oo $ 73 ,oOo.oo NEWSPAP£~ SPECIAL CONSUHER S~M~LIN6 DEtt REASE $71 ,coo.oo 2 ,COO.OO $73,ooo.oo D~OEMBOR 2"~, 1972 . "
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MARKETING D£PARTHENT ESTIMATED ADVERTISING EXPENDITURES . CARLTON FILTER (~M) ~97~ SPACE PROCUCT[ON K,l ~GAZINE~ A. GENERAL NEW3WEEK ANO TIME - l~ IN~E~TIONS EACH; U.S, N£WS ~ WORLD REPORT - 9 INSERTIONS B. POLICY TOTAL MAGAZINES $4o4 ,ooo.oo $ 5.ooo.oo 1.000.00 K.2 NEWSPAPERS A* REGULAR FILTER ONLy MARKET~ 1.2~j 111~ARKET8 -- ~1NEW~pAPERS -- ~,5OO LINES - B ~ w 1~ ~RKET~ . ~l NEWSPAPERS -- ~,?o0 LINES . B & W CHICAGO . ~ NEWSPAPERS . 8,~00 L=NES , B & W ATLANTA . ~ NE~SPAPER~ . 150 LiN£s- B & W ~ILWAUKEE . ~ NEWSPAPERS . 3,30OLINEB - B & W NEW YOR~, N.Y. - 2 COLOR POST . 37 [NS[eTIONS ~IRRO~ . ~ ~NSERTION~ 14A~K~TS 26.50 . 59 NEWSPAPERS -- 1.~OO LINES - B & W FILTER ANO MENTHOL COMBINATION -- ~ ~ 11 MARkeTS - 6l NEWSPAPERS . 6,9o0 LIN¢S 11 ~RKETS . 31 NEWSpApERS -- 5,70o L¢~s 3.ooo LI~EB - B & ATL&NTA - ~ NEW~PAPER~ . I1,~O LINCS ~L~AUK£E . ~ NEWSPAPERS . 9~ LINES K.18 PAINTEO BOARD~ (V~CTORI£B) KIlO GEI4ERAL S~PLING ANO MISCELLANEOUS ~(D T~TAL ~3,ooo.oo S~Pv~.n~R 27, 1972 TOTM. $4o9,ooo.oo I ,OO0 .OO $ 2,O00,OO 1,0OO,OO $1,1(~,000,CO
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~9T2 ESTINATED ADVERTIStNG EXPENDITURES . CARLTC~ FILIZR (8?,MM} STATE'M[NT OF CHANGE5 APPROV{D E~T~MATE DAT[D JUNE 27, 19T2 REVISED E3TIHAT[ DATEO SEPTEMB{R ~T, |972 D~CREAS~ ~1,~,000.00 ~,000.00 $ ~,oeo.oo MAGAZINE~ NEWSPAPERS P~INT{D BOARDS (rACYORIES) ~NERAL SAMPLINQ ANO ~I$CEL~A~[OiI~ INC~EASE I ,000.00 ¢.] .000.00 DECREASE ¢35 .ooo.oo 8,000.00 2.000.00 $~5,o0o.00 SEPTEMBER 27, I~T~
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MARKETING DEPARI~/ENT ESTIMATED ~DVERTIStHG EXPENDfTURZS . CARLTON MENTHOL (8~H) L.2 NE~J PAPERS A. RE r~lJ LAR MENTHOl. ONLY HILWAUKEE . ]~to pAC~ OPFER -- &X~ LINES . B & W NEW YORK, N.Y. - 2 COLOR POST . ~ I~SERTION~ f*~LTER AND MEnTHOl. CC~4~INATION 11 MP~RKETS . 61 NEW~PAPER~ . 6,900 LrN~S ] I MARKET5 - ~1 NEWBPAPERS . 5,;oo LINes CHICAG(~ - ~ I~WSPAPERS - 3~000 LiNes . B & w ATLANTA . ~ NEWSPAPERS . 11,~0 LINES HILICAUKEE . 2 NEWSPAPERS . 9,200 LIN£S L.~ SPECIAL CONSUMER SAHPLING ~ILW/~UKEE ~ NEWSpApER C~JUPON CF'FER SPACE PRCOUCTI ON TOTAL $~5 ,oco.oo $5 .ooo.oo $26c.,ooo.co 16,0CO * 00 ~D TOTAL ' $276,ooo.oo
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1972 ~$TIMATED ADVERTISING EXPENDITURES - CARLTON MEN'PHOL (8~.MM) STATrMENT OF CHANGES ; E~TI~ATE DATED JUNE 2~ 1~72 ~EVISED ESTIMATE DATED SEPTEMBER ~;~, }9?2 INCREASE ~271 ,O00 .CO 276,000.o0 5,000.00 ~WSpApERs -- CHICAGO INCREASE ~, COO. O0 SZeT¢~eEe 2-(, 1972
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. i/ MARKETI NG DEPARTMENT ESTIMATED ADVERTISING EXPENDITURES - CARLTOM FILTER (~M) - lpT2 SPAC~ pROOUCTt ON K.I MAGAZINES A. G[KERAL N~WSWE¢~ TiME ~ND U.S* N[wS & "w~RLD ~£mORT . 13 INS~RTION~ EACH B, POLICY TOTAL HAGAZIN[~ $~3T,O~.oo $ 7.0o0.00 1,00~,00 K.2 NEwSpAPERS A, REaULAR FILTER ONLY MARKETS 1-25 11HA~KETS . 61 N~WSPAPERS ° ~,~00 LINES - B b W II MARKETS . ~I NEW~PAPERB CHICAGO -- ~ NEWS~APER~ -- 11.~00 LINES - B & W ATkANTA . ~ NEWSmAP~RS -- I~0 LINES - 8 & W ~,~00 LINES . B & W NEW yORK, N. Y. - 2 COLOR ~O~T -- ~8 IN~RTICN8 MIRROR - ~ INSERTION5 MARKETS 26-~0 -- 59 NEWSPAPERS . 11 ~RK(TS - ~1 NEWSPAPERS -- I1 MARKET~ - ~1 NEWSPAPERS - AyLAHT~ - 2 ~W~PAP~R~ -- 11,~0 LINE8 MILWAUKEE . 2 NE~SpAPCR~ - 9,200LIN~S K.I8 PAINTED BOAR~ (F~CtO~IZS) K.20 ~ENERAL SAMPLING ANO HISC~LLANEC~S GRAND TOTAL JUH{ 2T, 1912 7h6,000.00 ~3,000,00 "/ 7 ~/ TOTAL $~h~,O00.OO 1,0OO, OO $ lilt9 ,ooo.o: 7~9,o00.0c i ,000 .Oi 3,C00.0 ~i1,20~ ,000.0
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!- O ~972 ESTIMATED ADVERTISING EXPENDI~JRES - CARLTON FILTER 183H~} STATEMENT OF CHANGES APPROVED ESTIMATE DATED HAY 12. 19~2 RCVISE~ ESTIMATE DAT£D JUNE 27, 19~ DECREASE $1 ,209,000,00 I ,20~ ,000. O0 1,0OO. O0 MA~AZSNE~ - PRODUCTION NEWSPAP£~$ GENERAL SAMPLING AND MI3CELLANEOUS ~NCREA~E $3.000.0o $3,o0o.oo DECREASE $3,0o0.00 I ,000.00 $~,ooo.oo Ju.E 27. ~972
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r/ • Ht~RKETI NG DEPARTHENT ESTfHATED ADVERTISING EXPENDITURES - CARLTON MEN~OL (8~H) L.2 HEWS PAPEE'3 A. REGULAR M~ NTHOL ONLy MILWAIJK£E . TWO PACK O~'~ER -- 800 LINES - B& W NEW YORK, N. ~. - 2 COLOR posT - 7 INSERTIONS F'ILTER AND HENTPIOL COHBINATION 11 HA~K~I*$ -- 61 N~SPAPERS -- ~,900 L.~ES ~ ~RKKT5 -- 31 NEWSPAPERS -- 5,70o L=NES ATLANTA . ~ N~WSPAPERS -- 11,850 LINES ~ILWAIJKEE -- ~ NEWSpAPeRS - 9,2oo L=~Es L.~ SPECIAL CONSUMER SAMPLING ~ILWAUKEK -- NEWSpApER COUPON OF~'£R SPACE PRGOUCTI ON TOTAL ~2~,OO0.00 ~7,000.OO $255 ,o~o.~ 16,C00.C0 GRAND T(YrAL
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1972 ESTIMATED ADVERTISING EXPENDITURES - CARLTC~ NENTHOL (,~:4H) STATE'IqENT OF CHANGES APPROVED ESTIMATE ~ATED ~A¥ 1~, 19~ REVISED ESTtMATC DATED JUNE 2~. 19~2 DECREASE ~27~,000.oo NEW~pApERs . CHICAGO DECREASE $~,000.00
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N,\RNETI NG DEF~RTHENT ESTImaTED ADVERTISING E×PENOI'~JRES - CARLTON ~'ILTER (~:~) SPACE PRODUCTS O[~ K.1 ~IACAZINE$ A. ~ENERAL NEWSWEEK> TIME ANO U*5~ N~'~ WO~LD REPORT - 13 iNSERTIOnS EACH ~. POLICY TOTAL HA~AZINES K.2 NEWSPAPERS A. ~EGULAR FILTER ORLY MAR~CTS 1-25 I1 MARK£TS -- 61 NEWSPAPERS -- ~,~OO LINES . ~ & W CHICAQO AR~A -- 2 NEWSp~PER~ II,~00 LINes - B & ATLANTA . ~ ~WSPAPKR5 . I~O LiNes - B & W M~LWAUKEE . ~ ~EW~APZR5 . 3,~OO[IES - B & W N~w YO~K. N.Y* . 2 COLOR MIRROR -- ~ IN$~RTION~ ~RK~TS 26-50 - 59 N~W~eAPCRS - 1,800 LINES - 8 & W 6,9oo C=~s 12 HA~K~T~ - 33 N~WSPAP~RS - 5,7oo L~s A~ANTA -- ~ ~EW~PAP~ -- I1,850 L~NES ~ILW&UKKE -- ~ NZWSPAPK~S - K.18 PAINT£D BOARD~ (FACTORIES) ~.20 GENERAL SAMPLING AND HISCELL~IEOUS $437,ooo.oo $~o,ooo.~o I ,OOO ,OO ~4z ,coo .oo ~ ~ .ooo .~ GR,i~i~ TOTAL HAy 12, I~7~ TOTAL $4~7,0C0.00 1,000.00 $ 4~8,o~a.o< 756,000,0C 1,000.00 / ~ ,ooo.o,~ $!,~0~,00o,00
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~972 EST]MATZO ADVERTISING EXPENDITURES - ~ARLT0¢~ FILTER (~MM1 STATE~4ENT OF CHANGE5 APPROV£~ ESTIMATE DATED ~ARCH ~, 1~2 REVISE~ ESTIMATE OATEB MAy 12, I~2 D£CREA~£ $I ,~98 ,ooo.oo $ 289,ooo,~c; MAGAZI~E8 NEWSPAPERS ~CREAS£ $ 5,ooo.oo 28~,000,o~ ¢2~,ooo.oo l~Y 12, 1972
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MARKET1NG DEPARTMENT ESTIM,~TED ADVERTISING E×pENDrTURES - CARLTON MENTHOL {83~) i?y2 L.2 N EI4SPAPER5 A. I?.EGU L AR MILWAUKEE . TWO pACK O~-FER . ~OEI LIN~5 ~ILTER AND Mf-NTHOL COM~It~ATION 11 ;4ARK~T5 -- ~1 NEWSP,'~.R3 - 12 MAnKE'rs - 33 N£wSPA~R~" - 9 ,~[0o l_,Ncs A~LA~TA - ~ NE~PAPE~ . 11 ,~O LINES MIL~AIIKE{, . ~ N~WSPApERS . 9 ~ L~O0 LINES L,~ SPECIAL C0~SUMER SAMPLING MIL'*,AU~IE . NEWSPAPER C(~UPON OFFCR 16,00G,C,O GRAND TOTAL MAy 12, 1972 $275,ooo.0o
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972 ESTI~'~,YED ADVERTkSING E×P£N~*ITU;~£S - C~LTON NENTHOL (8~,~1 STA, TEMENT OF (.~ANGES APPROVED ~STIMATE DATED MARCH 2~, ]~ REViSeD ESTIM~T~ DATEP HAY 12, 19~2 INCREASE $ 25 ,EO3,OO $25o,ooo,oo ~WSPAPERS ~PE61AL CONSUMER SAMPLING $240,000.00 10,000.00 $250,0"00.00 ~v ~2~ 1972
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MARKETING DEPARTHENT ESTIMATED ADVERTIStNG EXPENDITURES -CARLTON FILTER {83MM) 1972 F'R(JOUCTtON K,I MAGAZINES A. GENERAL NEWSWEEK, TiME ASD U.S. NEWS WORLD REPORT . 13 INSERTION5 EACH B. POLtCY TOTAL f4AGAZINES K.2 NE~pAPERS A. RE~LA~ FILTER CtiLy MAAK~TS 1-2~ ~JMARKETS - 91 NEWSPAPERS -- 12,0OOLtNES . B & W MILWAUKEE . ~ NEWSPAPERS -- 3.9(2<) LtN£S - B & W ATLANTA -- 2 NE~PA~ERS . I~0 LtN~S . B a W NEw yOR~, N.y.. 2 COLOR POsT . ~,~ INSERTIONS MIRROR -- 8 INSERTION~ MARKETS 26-50 . 59 NEWSPAPERS -- 1,800 LtNES. B & W ~ILTER AMD MENTHOL CCd4BfNATION ATLANTA -- 2 NEWSPAPERS . 11 .~0 LI~£S . B ~ W MILWAUKEE -- 2 N~WSpAPCRS - 9,;~COL~S - ~ & W K.18 PAINTED BOARDS {FACTOnlCS} K.20 GENERAL $/~*4PLING AND MISC£LLANECUS GRAND TOTAL 4~2,ooo.oo ~IO,O(X~.O0 1 ,COO.CO 1.0~ ,ooo .00 1 ~ .000.00 1 ,OOO .OO $ • ,OC~. CO # ,coo .oo ~1 ,I;~ .CO0.00 I~nc, 28. 19T2
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19~2 ESTIMA"ED ADVERTISING EXPENDITURES ~ CARLT~ FILTER (83,~H) STATEHEk~TOF CHANGES APPROVED ESTIMATE DATEO DECEMBER 2~, 19~1 REVISED ESTIMATE DATED MARGH ~8~ 1~ tNCREASE $1,~t.o00.o0 T,~98,OO0.00 $ 17,000.00 MAQAZlNES NKWSPAP£R$ PAINTED BOAROS - FACTORIES ~ENE~L ~ILMpLING AND HISC~LLAN~OUS I NCA~A~E ,13,ooo.oo 2,0CO .00 I ~OOO .go I ,000.00 $1T,ooo.oo
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MARKET ~ NG DEPARTH[NT F.,ST?t4e~TIED ADVERTISING EXPENDITURES - CARLTON #4ENTHOL {83MN) 1~72 L.2 NE~PAPERS A. REGULAR M~NTHOL ONLY MtLWAUKE~ . TWO PACK OFFER ~OOLINE5 ~ILTER AND H~NTHOL CO't4~aNATION ATLANTA -- 2 NE~3PAPER5 - 7]~0 LINES NILWAUKEE . 2 NEWSPAPERS ° 9,2~LIN[S L.9 SPECIAL CONSLI/~R SAHPLING MILWMUKE~ ~ N£WSPAPER COUPON 0FFER SPACE PROOUCTION TOTAL $17,ooo.oo $2,coo.oo $~9,coo.oo ~,000.00 GRAND TOTAL $25 .oco.oo • M~RCH 27, 1972
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MARKET~ NG DE PARTHENT ESTIHATED ADVERTISING EXPENDITURES - CARLTON FILTZR [83MM) AND ~ENI"rIOL 19T2 K.I MAGAZINES Ao GENERAL NEWSWEEK* TIME ~ND U.$. N~W$ WORLD REPORT . I3 INSERTIONS ~ACH B° POLIC¥ TOTAL MAGAZINES K°2 NEWSpAPER~ A. R1EGULAR FILTER ONLY 2~ MARKETS . 12,600 L~NES NEW YORK~ N°y. - 2 COLO~ MIRROR AND POST -- ~2 INSKRTIONS EACM FILTER AND MENTHOL COMBINATIOM I MARKET -- 12,6CO LtNES K.20 G£NERAL SAMPLING AND MtSCELLANEOUS S PACE PROOUCT I otq TOTAl= $ ~29,ooo.co $1o,oco.oo $~39,ooo.oo 1,000,00 1,000,00 t ,021 ,~.OO 1~,000.00 3,000.00 GRAND TOTAL ! / "T', //I ~I ,~I ,(300.00 DZCE~J£R 27, 1971 it
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4972 ESTI MATED ADVERTISING E×PENDITURE5 - CARLTON FILTER (83..) ANO MENTHOL STATEMENT OF CHANGES APPROVrJD ESTtMAT¢ DATED NOVEMSER ~, 1~ REVISED ESTIHATE DATer* DECEHBER 2~w 1~1 D~CR£ASE t ,~1 ,oco.oo 17,0CO .CO NAGAZI~ES pAINTED BOARDS - ~ACTORIE~ ~£NERAb ~AMPLINQ AND MISCELLANEOUS OECREASE ~15.C~0.00 I ,CO0 *CO 1,0OC1. C~ $17,oao.co ,DE¢£NIER 27, 1~1
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HARKET ING DEPARTHENT ESTINATED ADVERTISING EXPENDITURE5 * CARLTON ~M~ 19Z~ K.7 ~fAGAZ I N~ A. ~ENERA. ~EWSWEEKj TIHE AND ~. S. NE~S & WORLD RE~Op- - t~ NS~RTIONS EACH B. PCLIC~ TOTAL ~GAZlNE$ K,2 NEWSPAPERS A* REC~LAF 25 NARK~TS - 12,600 L~NE~ NEW roR~, N. y, - 2 COLO~ M~RROR ANO POST . ~2 INSERTIONS K. 18 PAINTED 8OAR~ {FACTORIES K,90 GENERAL SAMPLING AND HISCELLANEOUS 1 *000.00 1,021,000.00 77,000.00 TOTAL ~4~4,0C0,00 ,000,00 t,O00.O0 ~,000.00 6RANQ TOTAL $t,~98,0oo.0o NOVE. eER 8, 197l • , p,/ I
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C~A RE"~ ES EX,1 PALL [~ALL FILT[n TIPPED IOOS A. PU£RTO RICO ~, MILITARy C* F'RA NC ~ TOTAL PALL MALL F*ICTER TIppED IOOS IEX.2 PALL HALL FILTER KiNG (CuPI A. P;JERTO RICO B. HI LI TARY G, OTHER TOTAL PALL MALL FILTER KING (CUP) EX. 3 PALL MALL HENTHOL FILTER 1OOS C* F*RAHC E EX.4 TAREYTON B* HI LI TARy e X.~ SILVA THINS FILTER ~* UNITED I(~NGDCM g. HONe KO~'G H, dAPAK I. CANARy ISLAI*'£1$ TOTAL SILVA "i'Til~/S FILT[R EX.6 LUCI(Y FILTERS C, FRANCE EX,7 LUCKY ST~4KE EX.9 AH;E~ICAN BRAND E* HON~ KON~I ~, S~lt I TZCRLAND TOTAL AMERICAN BRAND UNALLOC AT~D RESERVE GRAND TOTAL OFC(He~ 27, 1972 HARKETI NG DEPARTMENT [STIHATED AI3VERTISINC EXPENDI*flJRES - EXPORT 77,t oo,c~ 55.1oo.oo 3o ,3o0.o0 30,5oo.oo 3,8oo.¢o 2 ,'(OO.00 1 ,,~00. O0 18,000.00 13,~00.00 ~. ,8c~.oo 15,5oo.o0 51,6oo.oo $162,5OO.CO 37,000.00 3o.3oo.oo 2~,8oo.oo 37,8oo.oo ~,900.00 15,9oo.o0 ~ ,1130.00 700.OO $392,ooo.oo
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~972 ESTIHATED ADVERTISING EXPENDI~JRE$ - EXFCRT STATEMENT OF CHANGES APPROVED ESTiMATe D~TED S[PTEMB[R 27, 1972 REVISED ESTIMATE DATED 0ECEHBER 27, 1972 $393.0o0.0o _.~2,oo0.o0 $ 1,000.00 PALL HALL ~6LTER TIppED IOC~ P~JERTO RICO MILITARY FRANCE A P~I4~.LL FILTER KI~ (CUP) PUERTO RICO PALL HALL MenTHOL FILTER l OOs FP~NC~ TAREfr0N MILITARY SILVA THINS JAPAN M4E]~ I CAN BRAND ~WIT2ERL&ND ~NJLLLOcA'rEo R¢~[RVE INCREASE $300.00 0ECREA~E tl 2oo.oo ~.00 100.00 200.00 600.00 200.00 ~oo.oo tSoo.co $I ,8oo.oo DCCmEASE ~1,000.00
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NARKETING DEPART~ENT ~STIt~ATED ADVERTISING EXPENOITURES - EXPORT ~72 t I ~RE'ITES EX.1 PAL~ MALL ~ILT~ TImPE~ 10~s A~ PUERTO ~ICO B. MILITARy C. FRAHCE TOTAL PALL NALL FILT~ TIPPED 103~ EX.2 P~LL M'~LL F=LTER Kr~ (Cu~1 A* pUeRTO RICO B. ~tLITARY G. OTHER TOTAL PALL MALL ?ILTE~ K~N~ (CuPI E×.~ PALLMALL H~NTXO~ FILTKR I OOs $77,3c~.oo 53,5oo.oo 30 ,COO. O0 30 ,~30.00 3,800.00 2,700.00 1 ,600.00 1~ ,000.00 h ,~00.00 13,5oo.oo 51 ,~oo.oo 37,1oo.oo 30,000.00 L~ ,000.00 38,1~00.00 15,900.00 15,900.00 66,9oo.00 1,000 .O0 $393 ,ooo,c~
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t972 ESTIMATED ADVERTISING EXPENDITURES - EXPORT STAT[MENT OF CHANGES ~pPROVED ESTIMATE DA7~O JU~¢ 27, 19T2 ~:!y~ED ESTIM&TE DATEO ~EPTEMBER 2~J 1972 D~CREASE $~OO ,OCO .OO $ 7,o0o.oo PALL NALL FILTER TIPPED 1OOS ~ERTO RICO OILITAR~ PALL MALL FILTER KING (CUP~ T~TO RfCO OT~ER (PACK*G=~) SlLVA THIN$ UNITEb KII4C;DOM J~PAN ~AHARy ISLA~S LUC~YFILT£RS PRANCE LUCKY STRIKE FRAN¢~ AMERICAN BRAND S~ITZERL&NO UNALLOCATED RESERVE INCREASE Z,TOO.OO It, ,C~O.O0 ,8oo.oo 200. O0 L~O0.O0 $23 .t¢oo .0o ~ECREASE $10,000.00 7,000,00 2.200.00 3 ,~oo.oo 3,500.C0 $3o.~co.oo
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HARKETI NG DEPARTH£NT ESTII'~TED ADVERTISING EXPENDITURES - EXPORT ,9~ C I GARETTES EX.1 PALL MALL FILTER TIPPED 10OS A. PUERTO RICTO B* MILITARY C • FRANCE TOTAL PALL HALL FILVER T=PPco ICO~ EX.2 PALL HALL FILTER KING {Cu~) A. PUERTO R¢¢O B* ~'~l L I TARY TOTAL PALL HALL FILTER KING {CUP) EX.3 PALL HALL HENTHOL FILTER 100S C* FRANCE ~x,~ TAREYTON B. MILITARY EX.~ 51LVA THIN5 ~ILT[R D, UNITED KINGDOM E. HONQ KONC "tOTAL SILVA'/]~INS FILTER EX.~ LUCK'( FILTERS C. F~ANCE Ex.7 LUCKY STRIKE C. FRA'I4c ¢ EX*9 AMERICAN fi]:~N~ [~ HONO K~NG ~. SWITZERLAND G. OTHER TOTAL N~RICAN BRAND UN&LLC,4~ATED ~[~[RVE GRAND TOTAL t87,3oo.oo ~. ,0oo.oo ~o ,ooo.oo 3T,6Oo.oo 6,~.00 5,000.0:) 15,500.00 ~,9oo.oo SO,COO.DO ..i 'Wdd,/ I , $171 ,~00.00 ~3,6oo.oo 30 ,coo .oo ,ooo.oo 23 ,CO0 .CO 15 ,700 .f)(l i5,7oo.oo ~0,400,00 5.3oo-oo $1!~3,000. C'O
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1972 £STIMATED ADVERTISfNG EXPENDITURES - EXPORT STAT£HENT OF CHANGES APPROYEO ESTINATE DATEO APR]L 14, 1972 REVISED ESTIMATE DATEO J~HE 27, 1972 INCR£A~£/D£CREASE $4oo ,c~.oo ~00,000.00 -0- PALL HALL ~ILT£R T{~PED tOOs PJJERTO RICO L,E.s LL~k'Y STRI KE ~RANCE A~ERICAN BRAND SWITZERLAND UNALLOCATED RESERVE INCREASE DECREASE $ 1oo.oo 100,00 t ,200.00 $: ,l~o.oc I NC REAS[/D£CREASE $-0-- ~,ArNS 27, 1972
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MARKETING D£PARTMENT ESTIMATED ADVERTISING EXPENDITUR~'S - EXmORT CIGARETTES EX,1 PALL MALL FILTER TfPPED IOOS ~, PUERTO RICC 6, MILITARY ~ FRANCE TOTAL PALL MALL ~ILTER TIPPED IOOS E×,2 PALL MALL FILTER TIPPED~ A. PUERTO RICO B, MILITARY TOTAL PALL MALL FILTER TIPP:D 85s (CUP) Ex. 3 PALL MALL MENTHOL ~ILTER 1OOS C, FRAMCE EX,~ TAREYTON ~, MILITARY ~?T2 $87,400.00 5~,ooo.oo 30.000,00 37,6o0.0o ~ .OOO.00 EX. 5 SILVA THINS FILTER D. UNITCO KINGDOM E. ~o~¢ KONC TOTAL $1LYA TMINS FILTER Ex,6 LUCKY FILT£RS C. FRANCE 5,0C~),00 %8,000.00 Ex.~ LUCKy STRIKE C. ~R~NCE Ex.9 AHERICAN BRAND E, HONG KONG F, SWITZERLANO 6, OTMER TOTAL AHCRICAN BRANO ~5,5oo,oo 5,ooo.oo 5o,ooo.co UNALLQCATED ~ESERVE GRAND TOTAL ,r'4; / d $171,~oo.oo 43,6oo.oo 3o,ooo.e3 2~,ooo.0o 2],000.00 1~.OOO*CO 15.OOO.OO 7o.5oo.oo 6,500,00 ,~b.OO ,0Oo .oo APR,C I~, 1972
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ESTINATED ADVERTISING EXPENDITURES - EXPORT STATEME~1 OF CHANGES A~PROV~ ESTIMAT£ DATED MARCH 2~, 1972 REV~ED ESTIMATE DAYED APRIL 14, 1~72 INCREASE $350,000.00 ~00,000.00 50,000,00 A~ERICAN BRAND ° OTHER {TO BE OETERMINED) INCREASE $5o,ooo.oo ,AP~,L lh, 1972 llW
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HAR~ETI NG DE pARTHENT ESTIMATED ADVERTISING EXPENDITURES ~ EXPORT 1972 CI GARETrE5 Ex*l PALL MALL FILTER T[PPE{~ lOOS A, PUERTO RICO B* MILITARY C. Ir RAN¢ E TOTAL PALL MALL FILTER TIPP[O 1OOs E×.~ PALL HALL FILTER T~PPED ~S ~COP} A. I:~JERTO RICO B* M~ LITARy TOTAL PALL HALL F'ILTER TIPPED ~S (CUP) EX. 3 PALL HALL MENTHOL F~LTER 1CK)S C. FRAN¢£ gxob~ TAREYTON El. MILITARY QX,5 SILVA "J141NS FILYER D* ~NIT£~* KINGDON E, Ho~S Ko~ TOTAL SILVA TI{INS F'tLTER EX*6 LUCKY FILTEfi~S C. FRANC£ EX. 7 LUCKY STRI KE C. FRANCE Ex,9 AHERICAN BRAND E. HC.~G KO~IG E'. SWI TZ[RLAND TOTAL AHER]CAN BRAND UNAL LOCATE{) RESIER¥~ GRAND TOTAL NARC. El', 19~2 $87 ,~oo.oo ~}1,000.00 ~0 ,COO.CO 37.600.oo 6,oco.0o 5 .ooo .o0 18,ooq.c<~ 15,500 • O0 5,000.00 $17~ ,~oo.co Z13,6CO.OO 30,000.00 ~;ooo.oo 23 .o00 .o0 15,coo.o0 1~ ,ooo .CO 2o .5oo .oo 6,5co.oo ~350,000.D0
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1972 ESTIMATED ADVERTISING EXPENDITURES - EXPORT $TAT£~ENT OF" CHANGES APPROV£D ESTIHATE DATED NOVEMBER 2~, ]~1 REVISED ESTIMATE DAT£O ~IARCH 27, ~9T2 INCREASc/~CREASE $350 ,coo.oo PALL MALL FI LTIER TIPPED 100~ PUrR*tO ~1 ¢O PALL MALL ~'ILT='R TtppED ~S - pUERTO Rtico SILVA 1HiNS P~LTER 0o AMERICAN BRAND HON~ KO~G Ut, IA L L O¢ A T~J~ RESERVE I KCRKAS£ $37,6oo.oo 18,0C0,00 $55,6oo.oo ~q¢CR~ASE $~2,6oo.oo 25 ,ooo,o0 ,5oo .CO $55,6oo.oo IUCR~AS¢/D~CRE*SE $--O-- ~RCN 27, 1972
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~ARKET[ NG DEPAR'JHENT ~:$TIHATED ADVERTISING EXPENDITURES . £XFQRT 197z CI GAR£TTE$ EX.1 PALL HALL ~'ILTER TIPPED IODs A. PU~RTQ RICO B. MILITARY C. F'RANC~ T~TAL PALL HALL FILTER TIPP£O 1OOS EX,? PALL MALL FILTER TIp~o 8~5 (CUP} ~o HI LI TARy" E×, 3 ,PALL ~LL MENTHOL FILTER 1005 C , F'RANCE Ex ,~ TAREYTON B. ~1L] TARY Ex.~ SILVA GINS FILER oA: PuErto R,co UNJ TE~ ~INGDQM TOTAL SILVA THINg FILTER EX.~ LUCKY F'( LTERS C. F'RANCE EX.~ LUCKY ~TRIKE C. F~AN¢¢ Ex.9 AMERICAN BNANO E. HON~ KON~ F, 5wi TZERI.AND TOTAL AIV, ERICAN BRAND $1OO,OOO.OO 5)~ ,OOO. O0 30,COO.OO 25.000.OO 5 ,ooo.oo 20,000.00 UNA~LOCATEO RES~RV~ $1,B}; ,ooo .oo G ,ooo.oo 3o ,ooo.oo 25.ooo.oo 3o.ooc).oo l~.ooo.oo 15,000.00 25,000.00 20.000.00 GRANO TOTAL II $350,ooo.oo
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i~ ftt~
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~ARKETI NG DEPARTMENT ESTIMATED ADVERTISING EXPENDITURES - ICEBERG 10 MEN'IHOL CIGARET3"ES 19T~ O.1 14AGAZlNES A. ~£NERAL NE~tSWEEK AND T~ME - 8 i NS£RTION5 EACH; LIfE AN~ U.~. NEWS AHD WORLD REPORT -- ]NBERTIONS EACN; STAGEBILL . 3 IN- SERTIONS; PLAYBILL AND pERrORMIN~ ARTS . 1 INSERTION EACH $PAC_~E PRODUCTION TOTAL 358,ooo.oo ~i 9,ooo.oo ¢ }??,oo~.oo 1,826.000.00 26.0CO. O0 t .8'~ 2.000.00 9,doo.oo 3,oco.oo
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~Ta ~$TIMATED ADVERTISING EXPENDITURES - ICEBEI~I 10 ME3~ll4OL CICARETTE$ STATEMENT OF CHANG~ APPROV[D ESTIMATE DATED OCTOBER ~ i9"~ REVISED ESTIMATE DATED D£CEM~£R ~, 1~'~2 ~g,938,o0o.oo :b 67,000.0o MAGAZINES ~EWSPAPERS T~AN~ITP4)3TER~ INCREASE DIECREASE .~61,000.00 9~ooo.oo I O00,(~J :~ ,000.00 $71 ,ooo .oo DECR~AS= ¢67,0oo.0o DECE~KR 2~, 1972
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MARKETING DEPARI~ENT ESTIHATED AOVERTISING EXPENDITURES - ICEBERG 10 MEN'n'IOL CIC~RETTES 1~72 O,3 OUTDOOR 30 SHE~7 POST£~S CNICAGO CPARTrAL) ANO SAN DIEQO . 5 MONTHS BALTIMORE AND WASHINGTON - ~MONTH$ CHICAGO {PARTSAL) AND 1~ ADDITIONAL MARKETS -- 3MONTHS N~W ORLEA~ . 2 MONTNS TRANSIT ~TEI~S ONE SHEET PO~T~RS NEW YCRK AND CHfCAGO . I MONTH 0.20 GENERAL SAMPLING AND MISCELLANEOUS SPACE PRODUCTION 610,000.00 27,OO0.OO 9,0o0.0o ~,ooo.oo TOTAL. 6~7,000.OO 2,000 .CO GRAND TOTAL ~..938.000. O0 OCTOBER 2, 19~2
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~RKETING DEPARTMENT ESTIMATED ADVERTtSING EXPENDITURES - ICEBE~ ]0 HEN'IHOL CIGAREI'fE5 O. I MAGAZ I NE$ A.~ERERAL NEWSWE£K AHD TIHE - 8 IN3EKC¥1ON5 EACH; LIFE A;~D U.S. NEWS Ak~) WORL~ REPOR'f - INSERTION5 EACH~ pLAy61LL~ pERF'OR,'~ING ARTS AND 5TAGEBILL - 1 INSERTION EACH 0*2 NEWSPAPERS /~,, RE(~U LAR ~IE:NVER - 2 NEWSPAPERS 2 COLOR - 18,0C(~ LINE~ B~ V/ - 21,300 LINES CNICAGO AND SAN DIdO . 6 NEWSPAPERS 2 COLOR - 1~,2C~3 LI~S B& W - 1~,700 LINES ~ALTtMORE AND WASHINGTON . ~ NKW$F'APERs 2 COLOR - 10,~00 LINES B & W - 12,300 LI~CS N~E~4 yOR~ METROPOLt*fAN AR~A 19 NEWSPAPERS 2 COLOR - 7,200 LIRES B&W - CRESS SET PROHOTEON - 3,000 LIR(S OTHER - ~,ZOO L#NCS NEW YOR~ POST 2 C~OR BACK COV~R - 2,~00 LIN~S B~ CHES~ SET PROMOTrON . 3,Q(~3 LtN£S 0THE~ - 7,200 LJN~S 5 ~R~ETS - 2~ H~W~eAP~RS 2 COLOR - ~,~30 LIN~S B ~ W . ~,~O0 LINES MARKE~ = 1~ N~PAPERS 2 COLOR - ~',200 LI~ES B & W - 8,700 LIN~S ~ NE~ PA PE RS 2 CoLom - 6,0C0 LI~ES B ~ W . 7,500 L=R~S $ ~TAL 373 ,ooo.oo 1,88"{ ,ooo .co 28 ,ooo .oo 1,9~ 3 ,ooo.co OC1OBER 2, 19~2
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~972 ESTIMATED ADVERTISING EXPENDITURES - tCEBERG 10 MENTHOL CIGARE~ES STATEMENT OF CHANGES AepROyED ESTIWAT[ DATEO SEPTEMBER ~2, ]972 REYI~ED ESTIMATE DATEO OCTOBER ~. 1972 I~CR~A~E ~2,~92,000.00 2,~3~ *000.00 $ ~,6,ooo.oo MAGAZtN~ PRODUCTION NE~PAPER~ OUTDOOR INCREASE ~25,ooo.o0 6,000.00 $446,000.00 0cToaER 2, 1972
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O.~ MAGAZINES A. GENERAL NE%'SWEE,~ AND TIME - 8 INS£RTIONS EACH; LIF'E. U*S. NE~,S ANO WOR~.O REPORT . ~. iNSERTIONS EACH; pI.AYe~I~.L, P£RFORMING ARTS kkqD STAGEBILL . I ]H~ER'rION EACH O°2 HEWSPAPERS REGULAR I)E,~l~f£R . 2 NCWSPAP£R5 2 COLOR - 18,OOO LIN~S B& W ° 21,~00 LIN~S C~IIC~JX;O AND SAN DI~O . ~ NE'.~SPAPER~ 2 COLOR - 13,2OO LINES B ~ W - 111,'(00 LINES BALTIMOR£ AND WASHINGTON - ~ NEWSPAP£~ 2 COLOR - 10,800 LIN~S B • W - 12,300 LINES I~l&~o" YORK MI:TROPOI. I TAN AREA 19 NEWSPAPER~ 2 COLOR - 7,200 LINES CHESS SET pRONOTION -- 3,000 LINES O'n{ER - 7,200 LINES NEW YORK PO~T 2 COLOR BACK COWR - 2,~00 LINES OTHER -- ~,L:~O LINES B&W CH£S5 S~T pRO~4OTION -- 3,000 LINE~ 0THEe -- 7,20Q LIN[S 5 MAm<~Ts - 27 N~wSPAPERS 2 COLOR - 8,~O0 LIN~S B ~ W . 5,~00 LINES 7 MARKETS - 15 NEWSPAP~R~ 2 COLOR . 7,200 LINES B ~ W - 8"~00 LINES 0.3 OUTDOOR ~(] SREET POST£m8 CHICAGO (PARTIAl.) ANO SA~ DIEGO - 5 MONTHS [~LTIMOR[ AND WAS~.IINGTON . ~ MONTH5 CHI~;A~O (PARTIAL) AN~ 1~ ADOtTIONAL ~RKET~ 3 MONTHS 0.~ TRA~SrT FC~TER~ ONE ~RE~T pOgTERS NEW YORK ~ND CHICAGO -- ~ ~]TR O.Z:O GENERAL SAMPLING AND M]~.CELLANEOJS GRAND TOTAL S~P'r~HeER 22, 15T2 hlARKETING DEP~RTMENT £STIMAIED A~VERTI$1NQ EXPENDI'rURE$ - ICEBERG 10 MENTHOL CIGARETTES $ 353,000.0o $ 9,000.00 TOTAL 1 ,~7~ ,ooo.oo i ] ,ooo.oo I ,]h~8 ,ooo .oo 6o}i,coo .oo ~7 ,ooo .oo 63~ ,~o ,~ 5,000.00 b,,ooo,o~ 2.000.00 $2 ,~92,000.00
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1972 ESTIMATED ADVERTISING EXPENDITURES . iCEBERG 10 MENTHOL CIGARETFES STATEMENT OF" CHANGES APPROvEO ESTIMATE DATED AUGL~$T 17, 1972 Rr:VI~EO ESTIMATE DATED SEmTEMBER 22, 1972 I NCREA3£ ~2,0~ ,000.00 $ ~21L~O .co MAGAZINES NE*~3pAPERS Ou'~0OOm TRA~tT POSTERS GEHERAL ~AI4P~II~ AND MISCELLANEOUS I NCREA~ $ 93,c<x),oo 2~I ~000. o0 98,000.00 ! ,000,00 I COO00 $~21# ,ooo.oo SEpTeMBER 22, t9~2
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,MARKETI HG DE PARTMENT ESTIMATED ADVERTISING EXPENDITURES - ICEBERG 10 MEN'n~OL CIGARETTES ~T~ SPACE PRO(~JCTICIN TGTALL O.1 HAGAZINES A. G=.E~AL $ 263.ooo.oo $ 2,oo0.00 @ 265,ooo.o0 ~EWS~EK AND TIM~ . ~ INSERTIONS EACH O.2 NEWSpApERS A. R~GIJLAR DENV[R -- ~ NE~pAPER~ 2 COLOR - 18,O30 LZNES B~ W - 21~3C~ LI~C~ CNtCAGO AND SA~ DIEGO - 6 NEWSPA~£~S 2 COLOR - 13,200 LIN~S & W - I~TGO LINES B BALTImOrE AND WABHINGTO~ . ~ NCW@PAP£RS 2 COLOR - 10,~0 L~NES B & W - 12,3CO LI~Es ~ADOITIONAL NA~KETS -- ~ NEWSPAP¢RS 2 COLOR - B,]b3G LI~ES B & W - 9,900 LINES 0.3 OUTDOOR ~OBHEET PO~TER~ CHICAGO AND BAN DI[GO - ~ ~;)NTH$ BALTIMORE AND WASHrNGTON -- 3~MONTHS 6 ADDITIONAL MARX~TS - 3 MONTHS 0.~ TRANSIT FOSTEP~ ON~ SHEET POSTerS Nz~ YOR~ ANO CHICAGO -- 1 MONTH O.20 GENERAL SAMPLING AND HtSCELLANEC~JS I ,2~ ,000 .® 11.000 .~'~ 1.2~ .000.00 501,CC~.C~3 ~2,000.00 ~3,000.00 9,000.00 3,000.00 12,000.00 1,0C0.00 ~,~D TOTAL AUGUST 1~, 19~2 $2,068,000.00
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~9T2 ESTIHATEDADVERTISING EXFIENDITURE$ - ICEBERG 10 MEN'n4OL CIGARETTES STATEPENT OF CHANGES APPROVED ESTIMATE DATED AUGUST ~, 19~2 REVI~ED ESTIHATE DATEO AUGUST 1~, 19~2 INCR£ASE 583,ooo.oo 2,0(:~8,000.00 ,~1,479,000.00 N~IZINE~ ~EWSP~PER5 TRANSIT PO~TERS I NCR~ASE $ zeS,c~o.oo 811,000.00 391,000.00 12 000,£X3 ~l ;~Tg.ooo.oo
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NARKETING OEPART~-NT ESTI~TED ADVERTISING EXPENDITURES - ICEBERG 10 NENTHOL C~GARETTES 1~72 O.2 NEWSPAPERS A. R~G~LAR D=~VER - 2 NE'~3pApER$ 2 COLOR - 18,000 LINES B & W - 21,300 LINE~ CHICAGO A~ SAN DIEGO . 6 ~E~PAPERS 2 COLOR - 13,200 LINES 8 & W - I~,T00 LI~S BALy~MOR~ AND WASHINGTON . 5 NE~PAPERS 2 COLOR - I0,~0 L1NES B & W - 12,~00 LSNES O.3 ~xrmooR ~OSHECT POS~E~S CHICAGO A~SAN OIEG~ = ~ HONTHS BALTIMORE ANOWASNIN~TON --~MONTH$ SPAC,._.._~ PRODUCTION TOTAl. $437,o~.oo $ 9.~o.oo $h4G.ooo.oo 12"( ,000.00 1~,000.00 11~2,000.00 0.20 GEN[RAL SAHPLING AND HI$CELLANEOUS 1 .COO.CO
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197~ ~'STII4ATED ADVERTISING EXPENDITURES . ICEBERG 10 MENTHOL CIGARETTES S'i*ATE~'~NT OF" CHANTS APPROVED ESTIMATE DATED JUNE 2~, 19~2 R£VlSED ESTIMATE DATED AUGUST 7~ 1972 INCRCAS~ ~I~)0,000.00 ~,1~9,000, O0 N £'~*,~ pA pE p,,~ ~NCREA~ $~7.ooo.c~ ~2,000.00 $1~ ,ooo.oo 'AUCUST 7, T972
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MARKETING DEPARTHENT ESTIMATED ADVERTISING EXPENDITURES ~ ICEBERG 10 MENTHOL CIGARETTES ~.2 NEWrJpApERS /~. R~G=JLI*R DENVER -- 2 H£WSPA~ERS 2 COLOR - 18,O00 LIt~s B t< W - ~1 ,300 LINES CHaCAO0 A~ $~N D~ EGO ~ ~ ~E~'$pA~'ER$ 2 COLOR - 13,2OO L~N~S • B & W - 1~,7OO LINES b.5 oLr~R 30 $~EEX POST~RS CHICAGO ANO SAN DLEGO -- 5 HONTHS 0.20 GENERAL $A~4PLING AND HI$CELLANEOUS 1972 SPACE PRCOIJCTION TOTAL g291.O00.OO $8,000.00 $29%000.00 93,ooo.oo 7,~.~o 1,000. CO GRAND TOTAL I ,~OO ,OOO.OO JuN¢ 23. 1972
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~97~ ES'rlHATED AOVEI~ISiNG EXPENDITURES ICEBERG 10 I~N~OL CIGAI~'E$ STATE~'NT ~ CHANGES APPROVED E~TI~ATC OAT[0 APRIL 5~ 19~2 REVISED ESXlHATE DATED ~4~HE 2~, 19~2 J,~CR~AS£ 68,ooo.oo ll4oo 000,(30 ~332,o00.0o NEW~pAPER~ OOOR MISCELLANEOUS {pACKAGE CHARGES) JNCR£AS~ ~2~1,000.00 100,O00.00 1,000.00 8332,000.00 i Ju~ 23, 1972
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HARKETING DEPARTMENT ESTIHATEO ADVERTISING EXPENDITURES - PROJECT L0M ~72 0.2 NEWSPAPERS A. REGUL~.R ~It~HV£~t . ~ NEl~SpApERs COLOR . I ,0OO/1 .2OO LFNES -- ~ INS~RIIC~ B ~E W - 21 ,~C(3 LINES pRODUCTION ,ooo .oo GRAND TOTAL $68 ,ooo.oc AFeIL ~, 1972
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1.I MAGAZINES A. GENERAL 1~' GUIDE . 3t INSERTIONS LiFE - ~ INSERTIONS B. POLICY TOTAL NAGAZINE~ 1,2 NEWSPAPERS A. REGULAR 90 14A~K~TS - 224 NEWSPA~EPS - TV LOG NEW~PAPEP.S . 10,000 LINES OTHER NEWSPAPER5 -- 8,000 LINES CL[VELANII 1 NEW~PAPER . ~0~000 LINES 1 N~WSpApCR -- 8,600 LZNCS LOS ANGELES~ DETROIT, ~OUSTON AND KANSAS CITY - 18 NEWSP~PE~$ - 6,~oo LiNes 6 NEW ENGLAND ~/,A~KET~ ° 16 NewSpAPERS . IO,000 LIN£S 19 N~W EN~LANO MARKET'~ - ~2 NEWSPAP£RS -- I~O pACK OttER -- 1 ~200 L~NES OENVKR TWO COLOR Pos~ - 29,4h0 LIN~S ROCKy ~OUNTAIN NEWS - t~,~C~0 LINES B & W - 2 NEWSPAPERS - ]9,6OOLJNES S~ATTbE/TA¢ 0MA TWO ~OLOR POST INTELLI~ENCER . ~ ~N~ERTIO~ SEATTLE TINES - 1 {~ERTION B & W * 3 NEWSPAPERS . ~00 LINES N~ YO~K* N*Y. TWo CocoR Post - 38 INSERTIONS NIRROR . ~ IN3ERTIONS EL DIARIO . ~p&NISH -- ~ iNSERTIONS I .~ OUTDOOR 30 ~HEET pOST£R~ ~NVER -- ~ ~ONTHS I~ BOWlJNG CLINIC AND CHAMPIE~N CHALLENGE P~A~ I .tO SPECIAL CONSUMER SAMPLING NE~/ ENGLAND . N~.WSpApEF~ COUPON OFFER ~ FAINTED ~A~ (FACTORIES) I.~' GENERAL SAMPLING AND MI$CELLAHE(~US GRAND TOTAL DgCE~BER 27, 19T2 MARKETING DEPARTMENT LUCKY TEN FILT~ CiGARKTTE5 ESTIMATEO ADVERTISING EXPENDITURES THROUGH ~[k~O, INC. SFA.__CE PR~OUCTICiq $1,2~5 ,000.00 8L~ ,OCO. O0 1,000.00 1 .~9.000.00 ~1 *000.00 8,000,00 TOTA.~L $1,290,000,00 1,000.00 $1,291 ,000.00 47,000.00 z~9,ooo..~o ~1,ooo.oo ~,ooo,oo 1,ooo,c~ • ~2,9"3z,o0o.oo
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j, • 1972 LUCKY TEN FILTER CIGARETTES "ESTIMATED ADVERTISING EXPENC)I'fl/R~$ TH~ ~O&O, INC, STATD4ENT O~ CHANGES APPROVED ESTIMATE ~A~I~ ~(PTEMBER ~>-~, 1972 REVISE© [$TIMkT£ DATED C~(~MBER 2"~* 19~2 $3,0ST,°o°.oo ¢~ 1~ ,000 .CO MAQAZIN£S -- pRODUCTION NEW'PAPER5 ~OWLING CLINIC AND CHAMPION CHALLENGE PROGRAM SPECIAL CONSUM~ SAMPLING INCREABE OECREA~E $3,OOO.OO $11 ~ ,COO,CO ~ ,ooo.oc $8,ooo.oo $1~.ooo.oo DECe¢*SE $106,0OO.00 (~C(Me(R 27, 19T2
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V~RKETI NG DEPARTMENT LUCKY TEN FILTER CIGARETTES ESTIMATED ADVERTISING EXPENDITURES THROUC~I SSC&B, 19V SEATCLE - TACOMA . 3 N~WSPAPERS 12,000 LINES * T~O COLOR 19.~O LINES - B & W LOS ANGELES, DETROI~ HOUSTON ANO KANSAS CiTY . |~ N£WSPAP~RS 6,000 LINES . Two COLOR 9,)~0 LINES - B & NC. pRCOUCTI ON Sh,OO0,oO GRAND TOTAL $332,~o.o~ ~:©EHaE~ 27, 1972 /
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197~ LUCKY ~ FIL'fEFI CIGAR£'I'fI~S [STIMA'IZO ADVERTISING EXPENDI~ZS "I11ROU(;q SS¢~=8, INC, STA'IIEMI[NT OF CHANGES ~FF'ROV[D [$?INATC DATE~ ~EPTF~MBER ~"~, 19~ REVI$CD EBTIMA'rE DATED DEC[HB~R 2~, I~'~ I)ECR~ASE $;~,00o.00 I~1 ~. ,COO .(X) HE.pApERs -SEATTLE ~CR~ASE ~152,0C0,OO ~CEWSEN 27, 1972
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MARKETING DEPAR~ENT LUCKY TEN FILTER CtGARETTES LESTIHATED ADVERTISING EXPENDITURES "~HROU~I BBI)t¢O. PNC. 1,1 MAGAZINES A, GENERA&. "fV ~IOE - 31 tM~RTtOt~ B. pOLICy 1,0L~O.O~ TOTAL HAGAZ I NES I .2 NEWSPAPER5 A. RE~U&.A~ I ,363,000.00 41 ,OOO.OO 91 iV~RKETS " 226 IJEW~PAPERS -- 9,6o0 L= N{S Los ANGELES, DI. TROIT, HOUSTON AND KANSAS CITY . 18 NE'~'SPAF=ERS . 6,~00 LINES 6 N£W ENGLANB MARKETS -- I~ NEWSPAPERS . 8.800 L ~ NES I~ NE~' ENGLAND MARKE?B -- ~2 ~W~PAPERS . 1~O PACK OFFER - 1,200 LIN~S DENVER ~p=/O COLOR POST - ~O,IR30 LINES ROCky MOUNTAIN NEWS . 2~,~O LIN{S B /~ ~V - 2 NEWSPAPERS . ~3,~)O L]NE~ S~ ATTt. £/TACOMA *J~¢O COLOR SEATTLE POST INTELLIQENC£R . ~ INSERTIONS ~EAYTLE TIME~ . I INSERTION B & W . 3 NZWSPAPERS = ~'(O0 LINES NE~" YORK, N.Y. ~VO COLOR POST . 3~ INSERTIONS MIRROR -- ~ INSERTIONS ~E. rJIARIO . SF~ANISH . ~,~ INS£RTIONS 1.3 OUTDOOR ~9,O00,00 8,O00.CO 30 $M~E~" POSI"~RS DI:NVER . 8 HO~TFI~ I .~ BO'WLING CLINIC AND CHAMPION CHALLENGE PROGRAM 30 ~RKET~ -- ~¢O bIONTN~ J .10 SPECIAL CONSUt4ER SAHPLING N~w ENQI~AND . N~.W~PAPCR COUPON OFFER $18 PAINTED BOARDS (F~,C~':)~IES) 20 GENERAL SAMPLING Ak¢) HISCELL~'blEOUS SPAC~ PRCOL~ T10t~ TOTAL $~ ,2~,ooo.oo $~,ooo.oo $~ ,~ST,ooo.oo GRAND TOTAL $~'rc~e~R 2"{, 1972 1,0oo. OO l~-{ ,ooo. OO 2~5,0CO.OO "/o,ooo.oo 2,000.00 t ,oo0.oo ~30~7,ooo.oo
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1972 LUCKY TEN F'[LT£R CIGARETT£S ESTIMATED ADVZRTt$1NG £XpENDITURES THROUGH 88D~0, INC, APPROVED EBTtMAT£ DAI"EC JULy 2~, 197~ R~VlS£D £STIMAT£ 0ATZO SEPTEMBER 27, 1972 STATE~NT OF CHANGES DECREASE $3,t24,ooo.oo $ 6LOOO.OO ~EWSPAPERS BOWLING CLINIC AND CHAMPION CHALLENGE pROGRAM GENERAL SAMPLING AND M~SCELLANKOUS DECR£ASE $1o,ooo.oo 32,000,00 2~,000.00 l,OOO~O $67 ,ooo,oo
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MARKETING DZPAR3T~TNT LUCh'Y TEN FILTER CtC~RETTES ESTSMATED ADVERTISLNG EXPENDITURES THROUGH SSC&B, ]NC. 1~?2 IS.2 NEWSPAPERS A* R~GULAR ~EATTLE . T&COH~ - 3 NEWSPAPERS 17,000 LINES . Tt~O COLOR 23,CCO LINES - B & W LO3 Af4GEL~, D~TROITt HOUSTON AN~ KANSA~ CITY . 18 NEWSPAPERS IO,OOCILINES . TwO COLOR 13,5oo LINES - B & W pRODUCTION $3,000.00 TOTAL $~,000.00 GRAND TOTAL $}18~,000.00
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1972 LUCKY TEN FILTER CIGARETTES ESTIMATED ADVERTIStNG EXPENDITUFE$ THROU~ $SC~cB, INC. STATEMENT OF= CHANGES APPROVE{) ESTIMATE DAT£C* JULy 24, 1972 REV=S~C' ESTIMATE DATED SEr'TEMB£R 27, 1~72 I NC RE A~ E ,458.ooo.oo 484 .ooo.oo $ 26,000.00 ~E~$PApER~ . SEAI~LC INCREASE $26,000.00 $EPTEHB£R 2~, 1972
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MARKETING DEPARTMENT LUCKY TEN FILTER CIGARETTE5 ESTIMATED ADVERTISING EXPENDITURESTH~ S$C&B, INC+ 19~2 SPACE pROOUCTI O~J ]X)TA__L %4h9,ooo,oo $9,000.00 $~58,oo0.oo SEATTLE . TACC~4A . 3 NEWSPAPERS 10,0C~ LINES . TWO COLOR I~,50OLINES - B ~ W LOS ANG£LES, 0£TROIT~ HOUSTQN AN~ K~.N~AS CIW - 1~ N~SPAPER5 t0,C~00 LINES . *~V0 COLOR 13,r~00 LINES - B ~ W GRAND TOTAL ¢/~58,0oo ,Do JULy 2~, 1972
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1972 £UCI<Y TEN FILTER CIGARETTES £$Til4AT£O ADVERTISING EXPENDITURES THROUGH SSC&B, STATEMENT OF CHANGES AppROVeD E~TIHATE DATED JUNE ~7, I~T~ REVISED ESTIMATE DATEO ~JLY ~, 19~2 INC. 71,ooo.oo INCREASE ~387,00o,oo ~EWSPAPERS INCR~ASC ~387,ooo.0o ,JULY 24, 1972
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i *1 MAGAZINES A. I~ENER& L GUIOE - 31 INSERTIONS LiPE . 17 INSERTIONS B, POLI¢Y TOTAL MAGAZ I N E5 1.2 NEWSPAPERS A. REGULAR 9~ MARKETS . 227 ~E%4~PAPER5 -- 10,000 LINES LOS ANGELES. OETROIT, HOU~TO~ ~N~ KANSAS CITY - 18 N£WSPAPERS - 6 ,~oo L i ~{s NEW E~LAND MARKETS . 16 ~4EWSPAPERS -- 8,8oo L, .~ I~ NEW ENGLAND MARKET3 -- ~2 NEVSPAPER~ - Two PACK OFFER . I,~00 LINES ~NE N%'E R "r%4o COLOR poST . ~O,lh~O LINE5 ROCNy HOUN?AIN NEWS . 2~,~00 LINES B ~ W - 2 NEWSPAPERS . 2~,600 LINES SEATTL [/"TACONt/~ 1~O COLOR ~A~'TL[ pOS'[ ~.N'rELL~GENCER -- ~t INSERTIONS S~A*~TEE TIMES - I INSERTION B ~¢ W - ~ NEWSPAF'ERS . ~,~OO LIHCS N{W yOR~, N.Y, TWO COLOR POST . ~ INSERTIONS MIRROR -- ~ INSERTIQNS EJ. OIl&RIO - SPANISH . 6~ INSER?ION@ 1.30UTCCOR 30 5HE£T F'OSTERS OEWwR - 8 MO.T.S 1,9 B(3WLING CLINIC AND CHAMpIoN CHALLENGE pROGRAM 3OM~RK~TS - TWO MONTHS 1.10 SPECIAL CONSUMER SAMPLING NEW ENGLAND . NEW~PApER COUPON O@'FER ~PAINT[D BOARDS (FACTORICSl .20 GENERAL SAMPLING AN~ MISCELLANEOUS MARKETING DEPARTMENT LUCKY TBq FILTER C l CARETTE$ ESTIMATED ADVERTISING EXPENDITURES THROUGH BB~O, INC. 1972 $PAC__E $~,2~,ooo.oo PROOUCTi ON $25 ,ooo.oo I )000.00 1,395,OOO.O0 ~I,OOO.O0 39 ,ooo .oo 8,0oo.Oo TOTAL $~ ,~97.ooo.oo 1 .ooo,oo ~i .298.ooo.oo i.~36.ooo.oo 1~7 ,ooo,oo 2E9 ,ooo.o0 70,000.O0 2,000.0C 2,0C'0,OC
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P 972 LUCKY TEN FILTER CIGAR£TTE$ E~TIHATED ADVERTISING EXPENDIT'J~6S THROUGH BSD&O, INC. STATEMENT OF" CHANGES AppROVED ESTIHATE DATED JULY 10, 1972 REVlSEO ESTIMATE DATED ~bJLY 2~, 1972 $3,174,ooo.oo DECREASE $ 50'°°°'°° NEWSPAPERS DECRE~SK ~5o ,ooo.oo JULy 2~, 1972
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0 NiAGAZINZS A. GENERAL W GUIDE . 31 INSERTIONS LIFE - 17 INSERTIONS B. POLICY TOTAL MAGAZINES 1.2 NEWSPAPERS A, REGULAR 95 MARKETS . 2~5 NEWSPAPERS . 10,000 LIN~S 6 NEW ~NGLAND HARKET~ . 16 NEWSPAPER5 . 8,8CO b.Es 19 NEW ENGLAND HARKETS . 32 NEWSPAPER5 . TwO PAC~ OFFER -- 1,2OO LINES DENVER TWO COLOR pOST - ~O,~ LINES ROCKY MOUNTAINNEWS . 26,400 LINES B ~ W . 2 NEWSPAPERS . 2~,~)O LINES SE ATTL E./TACOHA TWO COLOR ~EATTLE pOST INTELLINGENC£R . ~ INSERTIONS SEATTLE TINES -- t INSERTrON B ~ ~ - ~ NEWSPAPERS . 6,300 LINES NEW YORK, N.Y. TWo COLOR POST . 39 I~ERTIONS MIRROR - 9 INSERTIONS EL DIARIC - S~ANISH - ~ INSERTION5 i .3 OUTDOOR DENVER -- 8 ~k~NTHS 30 SHEET POSTERS 1.9 BC~vl. ING CLINIC AND CHAMpiON CHALLENGE PROGRAM MARKETING DEPARTMENT ESTIMATED ADVERTISING EXPENDITURES - LUCKY TEN FILTER CIGARETTES TRHOUGH BBO~O. INC. 1972 SPACE pRCOUCTt0N TOTAL $1,272,ooo.oo $z5,ooo.oo $1,297,ooo.co 30 MARKET~ -- TWCj MONTH5 1.10 SPECIAL C(~ISUMER SAMPLING NEW ENQLAND . NEWSPAPER COUPON OFFER 1.18 PAINTED BOARDS (FACTORIES} t .20 GENERAL SAMPLING AND MISCELLANEO~3 ~D TOTAL JuLy 10, 19~2 1,0CO.OO 1,000.OO I,~5,000.C0 ~1,000.00 39.000. CO 8.000.00 47.000.00 269.000.00 70,000. O0 2.000.00 2.000.00 $3,1";4,oo;.oo
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~97~ ESTIMATED ADVERTISING EXPENI)I~RES - LUCKY TEN FILTER CIGARETTES TRHOUGH BBI~O, INC. STATEMENT OF CHANGES APPROVED ESTIMATE DAT£D APRIL 5, 1972 REVISED E~TIHATE DATED JULy I0~ 1972 $3.2k9.ooo.oo $ 75,ooo.oo ~AGAZINES NEWSPAPER8 SPECIAL CONSUMEA $~MPLI~G INCREASE DECREASE $33.ooo.oo 62.oco.00 ~20,000.C~ $20.000.0o $95.ooo.oo DCeUEASE $75,0o0.00 OIliLY 10, 1972
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MARKETING DEPARTMENT £STIHATED ADVERTISING EXPENDITURES - LUCKY TEN tILTER CIGARETTES THROUGH SSC&Bj ~97z 15.2 NE~tSpAPERS A. REGULAR SeATTLe -- TACOMA . 3 NEWSPAPERS 10,OO0 LINES .Two COLOR l~,~OO LmNEs - B & W INC. SPACE pROOUCTI ON TOTAL $~,ooo.0o $3,ooo,oo $71 ,~o.oo GRAND TOTAL Ju.E 27, 1972
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19"(2 ESTIMATED ADVERTISING EXPENOI]IJRES - LUCKy TEN FILER ClGARETTE~ THROUGH SSC,~¢B, INC, STATEMENT OF CHANGE'S APPROVED [STIMATE DATED APRIL ~, ~9"~ REVISED E.STIMATE DATEO ,JUNE 2~ 19~2 I ~*~CR~ASE $~,000.00 $ 3.000.00 N~PApEP~ I N~REAS£ ~3 .ooo,oo ~UNE 27, 1~2
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MARKET1 NG DE pARI~ E'NT ESTIMATED ADV[RTI$ING EXPENDITURES - LUCKY TEN FILTER CIGARETTES THROUGH BB~=O, INC. 1972 SPAC.~E PRCOUCTIGt TOTAL 1,1 HAGAZIHE$ A, GENERAL W GUIDE - 3~ INSERTIONS LIFE - 17 KNSERTION5 Bp POLICY TOTAL~GAZlNES $1.310.COO.OO $20.OOO.00 ~1.330,0OO.OO 1 000.00 1,COO.CO 8,000.00 t .9 BO~L~NG CLINIC AND CHAMPiC'H CHALLENGE PROGRAM $1,331,0oo .cO 1,5~ ,ooo ,oo $3,2k9,ooo.oo i: GRAND TOTAL ! A~RtC ~, 1972
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1972 ESTIMATED ADVERTI$tNG [XP~NDtTUR[3 - LUCK~ TEN F~LTER CIGARETTES I~4R{~JGH B~O, INC, STATi~MENT O~ CHANGES APPROVED ~STIMAT~ DATEB DECEMBER 2], 1971 REVISED ESTIMATE DATED APRIL ~, ~972 INCR[AS£ ~2,122=C<)O,00 ~1,127,C~0,00 PROGRAM I NCREAS£ ~9,oc¢.c0 1 ~ 2 ~000. O0 ~" ,CC<), OO 269,o0o.oo ~0,000~oo ] ,000.00 .~1 .I 2~ ,000.00 D£CREA~E 1~j000.00 $I ,ooo.oo INCREA~E ~1 ,1~,000.00 I APRIL ~. 1972
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MARKETING DE pARTHENT (STIHATED ADVERTISING EXPENDITURES - LUCKY TEN FILTER CIGARETTE5 THROUGH 5SC&B, IN(;. 15.2 NEVr3 PAPER$ REGULAR ~EATTI.E - TACOMA . 3 N~WSPAmER IO,CC~ LINES - TwO COLOR 1~,500 LIN~S - B t= V/ SPACE PRDOUCTI ON TOTAl. t~(~ ,000. O0 t~,O00.O0 GRAND TOTAL $~ ,000,00
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MAR;'~T t NG O~ PARTHENT ~ST;MATED ADVERTISING E×I~NDITURES - LUCKY TEN Iol HAGAZ# NE$ A. GENERAL TV ~lO[ - 18 iNSERTIONS LIF£ - 6 INSERTIONS ~. POLICY TOTAL t4AGAZINE5 I .2 NE~3PAPERS A~ RLGtlLA~¢ 10~ N~RKETS -- 2~ NEWSPAPERS - B & W NARKETS ~-]0~ - 10~000 LI~ES NEW yORK~ N.Yo 2 COLOR MIRROA AND POST -- ~4~ I,~ERTJONS EACH SpANiSH -- NEW YORK. N.Y. 2 COLOR El= DIAAIO . 5~ I~S~RT~ONS I ,18 PAIhrrED BOAROS (~'ACTOmES) I ,20 GENERAL S~PLtHG AND HISCELLANE0~3 $ SPACE P~OOUCTI ON T('Yr A L 661,0CO.CO $20.OOO.O~ $ ~ ,C~O.OO 1.000 ° 00 I ,OOO .OO $ 682.ooo.oG 1,1121,000, O0 1~ ,000. O0 1.436,ooo.oc 1,000,00 3 ,oo0.00 GRAND TOTAL /Tj D~CCHB£R 2~, 19~1
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972 ESTI~TED M)VEK~ISING EXPENDITURES - LUCKY TEt4 APPROVED ESTIMATE DATED NOVEMBER 8, 1971 REVISEO ESTtMATE DATED DECEMBER 27, 19~1 STATEMENT OF CHANGES DECREASE $2,1 ~6,0C0,C0 2,122 CO0. O0 $ ~4.ooo.oo MA~,*'~ZINES PAI~T~O BOARDS {FACTORIES) ~N£RAL S&MPLbN~ ANO MISCELLANEOUS I NCR£ASE $1,0oo .oo $1 ,ooo .00 DECR£MS£ $~3,ooo.oo 2,000,00 $~%cco.co D¢¢EMBE~ 2~, 1971
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NARKC[I NG DEFARI~IE~IT ESTI~TED ADVERTISING £XPENDITL~RES - LUCKy TEN 1912 5PACE hl F~GAZINES A. ~NER~L TV GUtOE - 18 'NSERTIO~S LIfE . 6 IN~E~TtaNS *2 ~EWSPApERS A. R~GULAR |O~ MArKeTS -- 267 ~WSPAPE. RS -- B & W ~R~ETS 1.10 -- 1OiOOO LINES MArKeTS 11--~0 - 10,000 LIN~ MARKETS 51--75 -- IO,O00 LINES MARkErS 76--10~ -- 10.OOO Lt~ NEW yOR~ Np¥. ~ COLOR MIRROR ANO POST . ~ INSERTION5 ~AC~ SpANIS~ - N~W YORKj NoY. 2 CO~OR E~ DIARIO -- 55 INSERTIONS $ 7o5 ,ooo.oo =RODUCTION TOTAL $20~)00,oo ~ 125,ooo-oo I .EO GE.NERAL SAt~PL]NG AND MISCELLANEOL~$ ,421 ,ooo.oo tS,ooo.oo ,~36,coo.oo ~,OCK).O0 GRAND TOTAL ~2.166, )OO .00 11;7/II
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J.2 NE~PA PERS A. REGULAR PHOENIX ~ 2 NEWSPAPERS -- B ~ W ~,~O LJNES -- GUARANTEE O~rER I~,~CX~ LIN[S - CTXER MAREET I NG OE PARTHENT ESTI~ATED ADVERTISING EXPENOITURES " LTC z~T2 ~PAC.____.~E TOTAL $26,OOO.CO GRAND'r(~'FAL $26.00o.o0 DECCHS~R 2~, 1972
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J~ 1972 ~STIH~TED ADVERTISING F~XPENDITUR~$ - LTC STATE]VENT OF CHANGES APPROVED E~TIMATE DATED SEPTEHSER 2~ 1~2 REVISEO ESTIMATE DATED DECEHeEa 2T, 19~2 DECREA~ $33 .o0o.oo 2~ 030.00 7,000.o0 ~Et~I~RAL SAMPLJ~ AND MISCELLAREOU5 ~CREASE ~6,000.00 1,O00.00 ST,coo.c~ DECENBER 27, 1972
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HARKETI NG DEPARTMENT ESTIMATED ADVERTISING EXPENDI31JRES - LTC 1~T2 pRODUCTI(3N $3,ooo.oo TOTAL $32,000.00 1 ,ooo. oo GRAND TOTAL / ,l~ / #,~,,t, $33,ooo,oo ,SEPTEMe~n 27, 197z
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~97~ ESTIMATED ADVERTISING E×PCNDITURES . LTC STATEMENT OF CHANGES APPROVED ESTIMATE~ATE~ JUNE 2T, 1972 REVI~ED ESTIMATE DATED SEPTE~BEm 27, 19~2 DECREASE $36,ooo.oo 3.00o.oo _~ . ~RODUGTIGN MI$C£~ANE~S . REDEMPTION O~ ~UARANT~E 0~FER COUI~ON5 [~ECREA$E $2.0o0 .C~D $3 .ooo.co -$~PT[Me~ 27, 1972
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d.2 NEW=3 PAPERS A. REGMLAR PINOEN]X . ~ NEWSPAPERS . B ~ ]8,1tOOLiN¢$ . GUARA~T£E OttER ]O~DOLINES . OTHER ~pGENERAL SAMPLING AND HI$CELLAN£OUS lU, ARKETING DEpARTHENT ESTIHA~ED ADVERTISING EXPENDITURES - LTC '97~ TOTAL t3~,coo.oo 2,030 • O0 GRAND TOTAL =36,ooo.oo .~. ~/~/,~- "-~'%I~Y Ou.E 2~, 1~2
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I p72 ~TIMATED ADVERTISING EXpENOtlllRES - LTC STATEIAENT OF- CHANGES AppROVED ESTIMATE DAT[O MARCK 27, ]9~2 REvis£o ESTIHATE ~TEO JUNE 2~, 19T2 IWCREA~E/OECR[AS~ ~36,oc~).oa ..o_ ~.E 2~, 1972
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MARKETING D~pARTI4E~T ESTIMATED ADVERTISING EXPENOLTURES - LTC ~9T2 d.E NEW~PAF~RS A. REGULAR PHOCHLX . 2 N~WSPAPER~ . B ~ W 800 L~NES - GUARANTE~ (~rCR ~,OOOLtNCS . OTH~ J,~O ~EN~RAL $~PLING AND HI SCELLANEC~J$ SPAC~ PROOUCTION TOTAL $29,000.00 }%000.00 $3~,C~0.00 2,000,00 GRAND "~Di'~J_ &36.ooo.oo I~R¢, 27, 1972 II
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1972 ESTIMATED ADVERTISING EXPENDITURES . LTC STATEMENT OF CHANGES APPROVED ESTIMATE DATED NOVEMBER 8, 19~I ~EVISED E~TIMATE DATED MARCH 2~, 1~7~ INCRCA$~ $3~ ,oco.oo • ~ ~ ,000.00 • ~I~¢ELLANEOUS - ~GUA~aNT~EII OFFER I I~REA~ $2,o0o.00 ,M~.c. 27, 1972
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J.2 NEWSPAPERS A. R~ULA~ ~F~OENIX ~ 2 NEWSpApERS ZS,~OO LiNes B & W MARKETI NG DEPARTMENT ESTIMATED ADVERTISING E×FEND[TURES - LTC ~gT2 $~AC£ ¢29,000.00 GRAND TOTAL LJ,,j; ~( ~(, NOVZMB{R 8, ZgT1
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MARKETING DEPARTHENT ESTIMATED ADVERTISING EXPENDITURES . HERMA~D 1~72 M.1 MAGAZINES A. GEN£P~L -- HENI~ - ~EGRO H.2 NE~PAPER~ ~. REGULAR SPACE N~W ORLEAN~ - 2 NEWSPAPERS - B & W $36,000.00 3-200 L=NCS - ~ WeeKS 1-1.000 LIN~S A~D 1-~00 LINES - SSC&B - 8 WeeKS 1-5OO LIHES - SSC&B ~ 8 WEE~S MENPHI~ - 2 ~EWSPAPERS - B & W 3-200 LINES - BBD&O - 3 WEE~S 2,000.00 SSC&B - 21 WEEKS 3~,OOO.O0 I-I,(XX:~ LINES ~NO 1-500 L~N~ - 5SCruB . 8 WEEKS 1--5OO LJN~S - SSC&B - ~ WC£KS SAN ANTONIO . 3 NEWSPAPERS -- B & W ~1 ,COQ.O0 1-1,000 LJ~ES A~ 2-500 LINES . 2 W££KS I-1 ~000 LINES AND ~C<) LINES - 2-~O0 L=~ES - ~ WEEKS 1-500 LLNES - 8 WEEKS ~--200 LZN¢S . 7 WE£MS PROOUCT~O~ ~,0oo.00 M.20 GENERAL SAHPLH-~G AND MI$CELL/~NEOUS $ PACE pRCOUCTi ON TOTAl. $12,0OO.00 $ 12.~OO.OO 103,0CO. OO )+, OCO. CO 107 , OO0. OO 4.000.00 GRAND TOTAL ~123,000.00 $¢PTEMB~R 27, 1972
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~972 ESTIHATED ADVERT[SlinG EXPENDITURES - HERMAIO '~ :JVED ~$TINATE DATr.D JUHE 2~, 1~2 REVISED ESTINATE DATED SePTEMBeR 2~, 1~2 STATEHEHT OF CHANGES DECREASE ~130,0OO.00 $ 7 ,oc~.oo t~fJ~GAZIHE pROC)UCTION ~PAPEm PRODUCTION DECREASE $5 ,coo .co 2,000.00 ST,ooo.oo S~PTCHSER ZT, 1972
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.MARKETING DEPAI~I~IENT ESTIHAI~O ADVERTISING EXPENDITURES -HER~AID ~97~ ~36 ,ooo.oo 2 ,CO0.C~ 3~ jO00.C'O 31,000,00 6,000,00 PRCOtJCTI (~ $17,ooo.oo ~,000.00 TOTAL $ 17,000.0o 109.OOO.OO ,ooo. 0(3 GRANO TOTAL $130 ,CO3 .CO ,.k,N{ 27, ~972
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!9T2 ESTIHATED ADVERTISING EXPENDITURES - MEI~MAID STATEMENT OF CHANGES APPROVED ESTIMATE ~TED FEBRUARY 7, 1972 REVISED ESTIMATE DATED JU~E 27, 19~2 rNCREASE {I 23 ,O00,00 }~o ,o00.00 $ 7,o0o.oo qGAZtNE5 I~EWSpApER5 - PRODUCTION MISCELLANEOUS . pACKAf~E C~I~pJGI" INCREASE Sh,ooo.oo " h,000.00 $8.ooo.oo DECREASE $I ,000.00 $I~0(30.00 INCREASE $~,C0C),00 Ju~E 27, 1972
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NARKETING DEpARTHENT ESTIMATED ADVERTISING EXPENDITURES - MERMAID ~9T2 SPAC~ PRODUCTION TOTAL N*I NAGAZINES A~ GENERAL . ~ENtS . ~EGRO M.2 NEWSpApEI~3 A, REGULAR NEW ~RL£ANS -- 2 NEWSPAPERS B ~ W 3.200 LINES . ~2 WEE~S NENPHIS -- 2 NEWSPAPERS B & W 3-200 LINES - BBC~O - 3 W~EKS 55C~ - 49 W~CKS SAN ANTONIO . 3 ~EWsPAP~R~ S ~ 1.1 ,OCG LINE5 A~ 2-~00 LINE3 . 2 W£E~S I-I ,0(~) LINCS ~NO ~CO LINES . 3 WeeKS 2.~oo LINEs - 4 WEE<S 3-200 LIw~s - 35 WEEKS $3y,ooo.oo 3 ,ooo.oo 34,o(:o.o0 31,ooo.oo lo3,oo0.oo $18,000.00 2,000.00 $ 18,000.00 }Ob,O00.O0 GRAND TOTAL '¢¢Imi," (=123,ooo. 0o vCmmu*Mv 7, 1972
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197Z E$TIMATED ADYE~ISING EXPENDITORES - ME~iO STATEMENT Or CH~GES AppROVED ESTIMATE DATED DECEMBER ~?. 1971 REVIS£O ESTIMAT£ DATED FEBRUARY ~, 19~2 INCR£AS£ tt 38,000.00 $ 85,oe0.oo N~PAP~RS ~AN ANTONIO - 10 MONTHS t~ZMPHIS AND HEW 0RLtAHS . 9 ADDITIONAL MGNTNS INCREAS~ Ftmm.,*Rr 7, 1972
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MARKETING DEPARTMENT ESTfMATEO ADVERTISING EXPEt,OITURES - MERMAID 19T2 M.| MAGAZI N~S A, GENERAL - MENIS . NEGRO M.2 NE~3PA PERS A. REQLILA R NEW O~LEANS -- 2 NEWSPAPERS 8 ~¢ W ~10~000.00 3-ZOO LISES - 15 WEEKS MaSPSlS - 2 N£WSpAp¢~S B & W I0,000.O0 3-200 LINZS - 13 WEEKS SPAC~ tB,oco.oo PRCOUCT I I~N $;8,ooo.oo 2,oo3.oo TOTAL $18 ,<~oo.oo L:*O ,COO. O0 GRAND TOTAL ~ ,OCO .00 ,,,l
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19T2 ESTI~TI~ ADVE~IStNG EXPENDITURES - MEF~AID STAT~E~" OF CHANGES ~PpROVED ~STIH~TE DATED NOVEMBER 2~, 19~ R£VISED [$TIMAT£ DATED DECENBER 27, 1~1 JHCR£A$¢ ~20 ~000,00 $18,000.00 MA~&ZiNES - P~ODUCTI~N INCREASE $18,ooo.oo DCCEWS¢~2~, 1971
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• I'~,RKETING gEPAR1~ENT ESTIkIATED ADVERTISING EXFE~ITU~ES - MEi~AID 1972 SPACE PRODUCTIQN TOTAL $18~C~O.OO $2,OO0.OO ~20,OOO.O0 ~10,OOO.OO 10,000.00 GRAND TOTAL I NOV¢MS=~ 2), 1971
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MARKETii~ DEP~RT~ENT ESTIMATED ADVERTISING EXPENDI"DJRE~ - PALL W*LL FIL~.R K~NG - Box C,I MAGAZINES A. G£NERAL C.2 N~PAPERS A. REGULAR ALBAny, SCHENECTAOy ANO TROy o ~,OOO LIN(S 2 NEWSP~PER~ . TwO C~LO~ N~WSPAPCRS - B ~ W ~STON N£VSPAPER . ~,~OO LINES . ~O COLOR 1N~WSP~PER - 3,~OO LINES - B & 1 CONFINED NEWSPAPER 18,000 LIN~S - TWO COLOR l~,llOO LtN£S - B & Qu~Nc¥~ HA55, - I NEWSPAPER 32,~00 LI~ES - B& W ENTIR~ OPEN AREA -- ~ NEW~P&PERS ~OQO Ltr~s - B & ~ - NCSO~ DIS~SA~LE LIGHTER OF~(R p~OOUCTI Of~ 2,000.00 10~000~00 C.20 GENERAL S/~4PLING AND HtSCELLANEOU~ TO>AJ $ 2.000.00 1~,0oo.o0 8,ooo.oO GRAND TOTAL DCC~B~R 27, 1972 ~1 ~3 ,oo0. O0
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I~1 ~7,000.00 8,0oo.o0 NgW~f't~e{~ I XCR£ASE 6,000.00 $8,~0.00
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NARKETtNG DEPARTPiENT ESTtMATZD ADVERTISING EXPENDITURES - PALL ~'~LL FI LTER KING - ~× tgT2 C.2 NEW'3PApER$ A* REGULAR ALBANy, SCHENECTADY AND TROY - 3~,OO0 LJNES 2 NEWSPAPERS . 2 COLO~ N~WSPAPERS -- B & W BO3TON I NEWSpA~£R ° 3,600 LINZ~ . 2 COLOR t NEWSPA~E~ - 3,600 LIN~S - B ~ W I COM~tNED NEWSPAPCR 18,OOO LINES - 2 COLOR 14,~OO L~H~S - B& W ~U~NCY* HASS* - 1 NEW~PA~ER 32,1~OO L~NCS -- B & W r ~ CENERAL SAMPLING AND HI SCELLANEOUS SPACE ~1h8,oo0.o0 PRC~UCTION $11,000.OO 8,000.6'0 GRAND TOTAL 0 SEPT¢MBE. 27, 1~72
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19"(2 Es'r~MATED ADVERTLSING EXPENOI'0JRE$ - F~ALL )4ALL F'I LTEF~ I(~NG - Box STATE~IqT OF" CHANGES APPROVED ESTIXATE DATED dUNE 27, t972 REvIsEO EST*MATE DATED ~EPTEMBEm 2~, t9~2 INCHEASE ~1 ~5 ,ooo. co $ 22,000.00 NEW~PAPER~ SEPr~.eE~ 27, 1972
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r~h. HARKETING DEPAR3~t~NT ESTIMATED ADVERTISING E×pENDI31JRES - PALL HALL FILTER KING - Box ~972 C.2 NEWSPAPERS A, REGULAR AL6ANy, ~CHEN£CTAOY AND TROY . 36,000 LINES 2 COLOR . 2 NEWSPAPERS B & W - 3 N£WSP~P£RS SPACE PROOUCTI ~ TOTAL $1z9,coo.oo $8,oc~.oo $137,ooo.co ~,000.OO GRAND TOTAL ~111~ ,O0(J .00 JUNE 2T, 1~2
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~972 E~FIMATED ADVERTISING EXPENDITURES - PALL HALL FILTER KtNG- BOX STATEMENT OF CHANGE3 ~pPIROVED ESTIHATE DATEO APRfL ~T. 1~72 REVlSEO ESTINATE DATEO JUNE ~, 19~2 I~ECR£AS~ $183,o~o.oo I ~5 ,CO0.@O 38,000.00 NE*I/SPAPERS GENERAL SAHPtlNG AI4C*HISCELLANEOUS -- pACKAGE CHANGE INCREASE ~ ,CO0.O0 D£¢REASE t~6,ooo.oo DECRrAS¢ $38,0oo.oo ~,u~z E(, 1972
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HARKETIH~ DE P~,RT~ENT ESTIMATEO ADVERTISING EXPENDITURES - PALL MALt FILTER TIPPED ~Os - Box I_2Z~ C,2 ~E'#SPAPERS A. REGULAR ALBANy, SCM{NECTADy AND TROy 5 NEWSPAPERS BOSTON . 2 NEWSPAPERS 36,000 LINES 2 COLOR . 3 N~WSPAP~RB B ~ ~ . ~ ~£WSPAPERS SPAC~ PP~ L'O UC T 1 ON TOTAL $~ yS,ooo.oo ~8,o~.oo ~183,ooo.oo ' GR;~JD TOTAL ~183,000.00 APRIL Lr{, 19~2
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L~ W
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HARKETING DE PARTHENT ESTIIvIATE{~ ADVERT)SING EXPENDITURE5 - PALL }~-L(` FtLTER KING - CuP B*I H~GAZIHES G~r;ERAL . HCNr$ . NEGRO PALL MALL FILT({~ KIN~ ONLY TV GUIDE - I~ INSERTIONS; (`IFE . IO INSERTIONS; PLAyBoy . ~ ItJt;~RTION~ CO~BIN~.I"ION WITH PAL(. MALL FI LTCR TI pp¢O 1OO~ TV GUIOE - 8 INSERTIONS; L~?~ ~QAO & T~{t-CK AI~ SpOR'r~ 16LU:STF~AT~{) -- 6 ~N~ER~ION$ ~ACH; NEWSWI:CK AND U.S. ilc~s ANO ~/ORLD REpoR¥ -- INSERTION~ EACH; BI.A¢;~ ~NTE~pRIzE~ ~BOr~Y~ pENTF:DU~E, pLAyBOy M~D TRU£ - ~ }NS£RTIO~S EACH~ ~'IELD ~ ~TREAH AND pOPULAR ~CfJHA~ICS 3 INSERTIONS EACH; C~R CRA#'T, C.@JN$ ~ AMMO* 1 !~TY, ~OTO$~ TREre~ P~R~'ORHIN(; ART~ AND ~.:~y~LL . 2 ~NSERTJONS EACH; E~QUIRE. Q M~CHANIX JLLUST~AT~Of POPULAR ~¢IENCE, | INSERTION ~ACH TRANSIT PO~T[RS ¢OMBI~JA~'~ON WITH PALL MALL F'I~T~R TEppc[~ 1OO~ "p.tO HONTH~ ONE SHE[T PO~'r£R$ . NEV yORK AND CHI¢A¢O B.6 RACETRACK SIGHS CO~BI~ATIOH WI~'FI PALL MALL FIt. T[R TippED 10Os B.20 G~NERAL $AHPLING AND MISC£LLAN~C~ ~,000.00 2,000.00 2,000.00 GRANO ~OTAL ]1,00~.00 ~,O00*OC, ~1 ~072,000.00 S£PTC~aER 27. 1~72
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~972 ~TIMAT£D ADVERTISING E×PENDITURES ~ PALL HALL FILTER KING . Cu~ $TATEHENT OF CHANGES APPROVED ESTIHAyE DATED JULy 10, ~7~ REVISED ESTIMATE DATED SEPTEMBER 27, 1972 DECREASE $I ,1 O0 ,O00.OO 28,ooo.oo HAGAZlNE5 ~CREASE 828,ooo.oo SEPTCMS~R 27, 1972
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MAR~ETINGOEPARTMENT ESTIMATED ADV[RTIS~NG EXPENDITURE5 - PALL HALL FtLTER KING - CUP 19T~ B.I MAGAZINES A. GENERAL . MENIS . NEGRO PALL HALL FILTER KING ONLY "~/ GUIDE . 11 ~NS~RTI@NS; Life - ~0 L~',,~ERTIQ~4S~ PL~y . ~ [~ERT[Qt'LR COMBINATION ~ITX PALL MALL FILTER TIPPED 1005 I~/GUIOE - 8 IN~E~TIONS; LI~E, ROAD & ~RACK NEWSWCE~ AN~ U.S. NEWS AN~ WORLD REPORV . 5 INS£RTION~ EACN; BLACK ENTE~PRIZ£~ EBONY, PENTNOU$£, pLAYBOY AND TRUE . ~ INSERTIONS EACH; FIELD ~ STREAH ANO p~PULAR ~£C~NIC3 . 3 I~RTION~ EACH; C~ C~ArT, CKJNS & AHMO, LIBERTY, MOTOR TREND, PERFORMING ARTS AND JLLUSTRATEO, POPULAR ~ClENCE, SATUROAy EVENIN~PO~T. STAGE,ILL AND TIME - I IN- 5ERTI@N EACH B,~ TRANSIT FI~S~RS COMBINATION WITH PALL MALL FILTER TIPPED IOOS TWO ~DNTHS ONE SHEET I=~TER5 - NEW yQRK AND CHICAGO BUS ~STERS - LOUISVILLE B.~ RACETRACK SIGNS ~(~INATION WITH PALL MALL FITTER T~P~[O 1005 SPAC~ PROOUCTIOH TOTAL t~ ,o(:G,ooo.oo $2o,ooo.oo $i ,0~8,ooo.oo 2,000 ,CO 2,000.00 2,000.00 Bo20 GENEFtAL SAHPLING AND MISCELLANEOUS ~,000.00 ~,000.00 6,0(:0.00 GRANOTOTAL 1 ~1,100,000.00
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~972 ESTIMATED ~VERTISING EXPENDITUR~ - P,~U. MAkL FILTER KING - CuP STA'EMENT OF CHANGES A~'pRovED ESTIMA'rE DATED MAY ~, 1972 ~EyI~CO ESTIHJ, TE DATED JULy I0, 19T2 INCREASE $ 145,OQO.~ ! ,100,000.O0 $ 955,ooo.eo @ ~AGAZlN£S MISC£LLANEOU$ . pACKAGE~CHANCIES INCREASE ~95o,coo.oo $955,ooo.oo Juc+ 10, 1~72
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MARKETING DEPArTmENT ESTIMATED ADVERTISING EXPENDITURES - PALL MALl FILTEP TIPPED ~5~ (CUP) 1~7~ B+I NAGAZINE$ A. ~NERAL . MENI~ - N~GRO COMOINATION WITH PALL MALt FrLTER TIPPED IO©S LIFE A~D 1~/GUIOE . ~ IN~RTIO~ EACH; ROAD ~ TRACK AND ~POR=~ ~LLUSTRATED - INSERTTONS EACH; NEWSWEE~ AND U.S, ~EWS AND WORLD RE~ORT . 5 INSerTIONS [A~H; BLACK [NTERPRIZE, EBONy, PENTHOUSE, pLAYBOy AND TRUE . ~ INSERTIONS EACH; POPULAR MECHANICS AND FieLD ~ STREAM . 3 I~S~RT4ONS EACH; CAR CR~FT, GUNS & ANMO, LIbeRTy, MQTOR TREND, pErfOrMInG ARTS AN~ ~A~LL -- ~ INSERTIONS EACh; M6CH~IX ILLUSTRATED, POPULAR ~CI£NCE, SATUrdAY EVENIN~ ~*OST, ~TAG£BILL AN~ ~1~£ -- } IN~ERTION EACH BL~ TF~SIT ~OSTERS C~BINATION WiTH PALL ~LL FtLTE~ TI~Ep lOO~ TWO MONTHS O~E ~HEET poSTERS . N~ yORK ~N~ CHICAGO ~U~ POSTERS = LOUISVILLE RACETRACK $1¢~NS CO~Bt~ATION WiTH PALL ~ALL FILTER TIPmED IOOS NEW YOR~ AR£~ . ~ ~O~T~ SPACE PRC~UCTI(]N TOTAL ~13~ OOO.OO $~,OOO.OO ~138.O00.n~ 2,000.00 2,000.00 I[ ,000 ,~ 2 jO00.O0 D.~O GENERAL SAMPLING AND MISCELLANEOUS 2,C<30.00 1,000 .C>C~ ~I h5,000,00
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~97z ESTIM~TKD ADVERTISING EXPENDITURES . PALL MALL FILTER TIPPED 8~s (CUP) STATEMENT OF CHANGES kPHROV[D ~STIM~tE 0ATEO MARCH ~ 1972 R~VISED ~STIMATE 0ATCD ~Ay ~, l~ D~CR[A~K $363,o~.o0 ~000,00 $218,0CO.00 RACET~AC~ SLGN~ DECREA~ $215 ,ooo.cc, $218 ,ooo.(va MAy 9, 197Z
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MARKET[ NG DE PAR1MENT ESTIMATED ADVERTISING EXPENDI~JRES - PALL HALL FILTER TIPPED 85s (CUP) I~ s PAC.____.E.E PRODUCTI ON TOTAL B*I MAGAZINES Ao GENERAL . MENIS . NEGRO ~O¢~BINATION WITH PALL HALL F'ILT~R TI PPI.D 10OS NEW~3W~EEK . 19 INSERTIONS; LIFE ANO ~/ GUIDE . 18 IN3ERTION$ EACH; SPORTS ILLUSTRATE{} -- 15 ~NSERT~ON~; FIELD ~ STREAMp pLAyBOy AND U.S. NEWS AN(> WORLO REPORT - 9 INSERTIONS EAGH; BLACK ENTERPRIZE ANI} EI~ONy . =~ INSERTIONS EACH; PENTHOUS~ pOPULAR MECHANICS* POPULAR SCIENCE ANO TRUE . ~NSERTIONS EACH; CAR CRAF'T. GUNS AMMO AND ROAD ~¢ TRACK -- 5 INSERTIONS EACH; LIBERTY, PERFORHING ARTSt PLAYBILL AND HQTOR "rRENO . ~ INS£R. TIONS ~ACH; HOT ROO* ~ATURD&¥ [VENING pOS~" AND ~TAGEBII.&. . 3 IN~[RTIONS EACH; HECHANIX ILLUSTRATEO ~ ~ I~$ER. TION B.~ TRANStT POSTERS COMBINATION WITH PALL HALL ~']LT~R TIPP¢O IOOS - TWO ~ONTH5 ON{ ~@~EET pO~$TERS - N{k* YORK A~D CHI(~AGC* B4J5 pO3"~i~RS . LOLIISV~t.t.£ B.~ RACI~I'RA¢I( SIGNS ~Of4BINATION WITH PALL MALL FILTER TIpp~D 1OOS - NEW yORK AREA -- 12 MONTXS B.20 GENERAL SAMPLING AND MISCELLANE(7,,~ GRAND TOTAL $338,0o0.o0 ~15,ooo.oo 2 ,COO.CO 2.000.00 b~ ,OCO ,OO I ~000 *00 $353 ,ooo.oo 5,000.00 1 ,O00. OO $363,oo0.oo N~RcH 2T, 19"/2
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1972 ESTIMATED ADVERTISING EXPENDII~JRES - PALL MALL FILTER TIPPED85s (CUP) ~TATEMENTOF CHANGES APPROV(D ESTIMATE DATED 0£¢£Me£R 2?* 1~71 R£VI$EO ESTIMATE DATED NARCH ~, 1972 I NCR£ASE $276,0o0.0o $ 87,o0o.oo ~ZI~(S TRACqSlT p~TERS GENIERAL SAMPLING ANt) HI~CELLANEOU5 t~CREASE $89 ,c~o .oo 1,CO0,00 $9o,0o0,0o DECREASE $3,OOo.oO $3 .ooo.oo I.CRrAS= $87,0CO.OO ~4,Rc. 27, 1972
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MARKETING CE PAR"n4ENT ESTIMATED ADVERTISING EXPENOITURES . PALL MALL FILTER TIPPED ~5~ (CupI 197z PROOUCTiON B.1 MAGAZINES Ao GJENERAL - MENIS - NEGRO COMAINATIO~ WLTN PALL HALL FILTER TIPPED IO0S TVGuID£ . 17 I~S~TtONS; LJ~E . 13 ~N~£RTION$; ~PORT~ ILLUSTRAT£D . 10 IN~TION$; FIELD & STREAM~ ~EWSW£EK Ah¢l UoS. N£W~ ~ WORLD REPORT - 9 INSERTeONS EACH; PLayBoy . INSERTIONS; POPULAR ~d~CHANIC~ AHD TAU~ . 6 ~N~ERTION~ EACH; CA~ CRArT~ EBON~ AND GUNS & AMMO - ~ tNSERTIO~S EACH; BLA¢~ ENTERP~IZE= LIBCRTy* ~DTOR TR£ND AND p~NTHOUS~ -- ~ INSER- TIONS EACN; PLAYBILL* P£RFORMING ARTS~ ROAD ~ TRACK AND ~ATURDAy ~ENING POST - 3 INSERTtONS EACH; STAGEalLL - 2 INSERTIONS; MECHANIX ILLUSTRATED . ~ EN~ERTION O T~NSIT P~STERS COMBINATION WITH PALL HALL FILTER TtPPzD 1OO~ - 3 ~ws ~I~ SNE~T ~TER~ NEWARK A~ CHICAGO Bus ~S~ERS LOk*!~VILL£ RAC~R~K St~S CI~BIN~TION ~ITH PALL MALL FILTER TLPPCD IOOS - NEW yO~K A~EA . 12 ~NTHS $249,000.00 $J5,ooo.0o l~ ,ooo.oo 3.0C~ .00 ~ ,o0o. C~ I .COO .00 *( ,O00.00 5,000.00 GRAND TOTAL eDzcENeee 27, 19~I ik ,l ~276,000.00
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A-3 CUTOOOR 30 ~HEET PO~TERS LOUlSVtI_LE . ~ MONTHS 2b* OI~H~ MARKETS 5 ~TS -- e* HONTMS MII~I. APOLIS/ST, pAUL - 7 MC~'HS t~E'~' Or~LEAN~ . 6 f,~NTHS 8 t, tA~,~ETS . 5 MOt4T'~S 6 t'I~'RKETS - 1~ HON'~S CHICAOO Et4THtC MARKET -- 3 MONTHS pARTIAL. -- 2 MONTHS SA~ DI EGO - 3 MONTI~s ~£~Z yORK -- 2 MONTHS A.~ TRA;~L~IT P~TE~ pAU. MALL FILTErC TtPP~D ICQS ONLy Ot~f- S~E~T PO~TER5 -- ~ MONTH~ ~EW YORK AND CHICA~O LOLIISV[kkE -- 7 MONTHS CO~SINAT~O~ W~T~ PALL t'~.LL ~'ILTE~ KtN~ (CU~} ~W ~*ORK At~D ~H[CA~O ~5 PQS T~. FI$ LOUI~,VILLE -- ~ MONI~ ~.6 RACETRACK SIGNS ~£w ~ORK AF~EA PALL ~'~LL F'ILT~ TIPP~o 100~, ONL.'r 6 I.!ONT HS C~a~i~TION ~IT~ F'~LL MALL FILT£~ KInG (CUP) 6 MONTH~ A,~8 PAINT£D BOARDS (~ACTOR~ES) A°19 SPECIAL ~e'~O~TS AND t'IISC£LLAN~C~S A.20 GENERAL SAMPLING G~ TOTAL MARK~TI NG DEP~RTHENT ESTIMATED ADVERTISING EXPFNDITURES - PALL MALL FILTER TIPPED lOGS (CUP) ~9T2 5PACEE PROCUCTI ON TOTAL I ,o~9,0oo.00 ~,7 ,oo0. oo 112 ,CO0,O0 32,000.00 t~2,000 .CO 6,000.00 1,096,oo0.oo ~4,000, O0 ~ ,czoo, CO 9,000.00 2,000,C0 2,000,00 ~,867.c6o.oo
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MARKETING DEPARTMENT E~TI~TED ADVERTISING EXPEND~rdRE$ - PALL MALL FILTER TIPPED lOOs (CUP) A*2 NEWSPAPERS A, REGULAR BLACK ANf~ WHITE MARKET~ I-]O -- 5~ NEWSPAPERS - TV LO~ NEWSPAPERS - 36,]00 LINES OT~¢~ NEWSPAPER~ -- 33,1CX3 LI~£s MARKETS II.2~ . 35 NE~sF~PERS -- TV LC~ NEWSpApERS - 35,3OO L=N~S OTHER NeWSPAPeR5 -- ~2,~OOLINES CLEVELAND ~tARK~T . I NEWSPAPER - 35,~OO LiNE~ I NEWSP~PE~ - 33,9OO LINES MARKETS 26-50 - 56 N~vSP^PERs - "rVLO~ NEWSPAPERS - 3h,5OO L=N¢S OTHER NEWSPAPERS -- ~]~5OO LINE~ MARKETS 51-75 - 51NEWSPAPZRS - TVLo~ NEWSPAPERS . ~O0 L{NES OTHER NEVSPAPERS -- ~O~00 MARKETS 76-103 - ~ NEWSPAPERS - T~ LO~ NEW'~PAPER~ . 19,~OO LINES OTHER NEWSPAPERS -- I~,000 LINES ~?ASTQN HLTRO AREA . ~ ~W~PAPER~ -- " 1 h ,~o0 L~NES NEW ORLEAN~ -- ~ NE~PAPER~ -- ~] ,800 LINES ~P~I~ AND ~AN ANTONIO . ~ NEWSPAPERS . 3o,6oo L~R~s TWO COLOR NEW YO~K~ N.Y. POST --~IN~ERTION~ MIRROR . 8 INSERTIONS [L ~IARIO . ~PANISR - ~O IN~ERTION$ ~EATTLE PO~T I~TELLIG~NCER - ~ ]NSZRTIO~ B. NEGRO L~ TOP NEGRO MAR~ET~ - B ~ W ~9 NEWSPAPERS - 1,600 L=~S 10 N£WSPA=£R$ - 1,~OO LINE~ SPAC~ pRODUCTiON ~TAL ~,3~h.ooo.oo 66,ooo.oo ~,~o,oco.oo ~7,ooo.oo ~7,ooo.co TOTAL NEWSPAPERS DECEMBER 2~, 1972
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MARKETING DEF~RTMENT £STIMATED ADVERTISING EXPENDITURES - PALL HALL FILTER TIPPED ICOs (CUP) I~. POLICy ~ SP~;r~L pRO~RA~ ~l~tL I~C~ZINE5 ! ,O00, O0 ] ,OOO ,OO $3,1 ~9,ooo.co DECEWBER 2~, 19~2
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~972 [$'rlMATED ADVERTISING EXPENDITURE5 . PALL MALL F~LTER T~F'PE{) IOC}S (CUP} STATEMENT OF CHANGES APPROV[D ~STIMATE DATED OCTOB{R ~, ]~ ~[VIS[D [BTIWAT[ DAT[D D[C[MB[R ~, I~ ~,989,ooo.0o 122,000.00 I~AQAZ I N£S ~LW~ PA pE F~ OUTDOOR = prodUCTION TRAI~IT pOSTERS - pROOUCTION RACETRACK ~IQHS -- PRODUCTION D~C R~A$£ 6,000.00 1{~; ,0<30. C<) ~,o0o.oo 3,000.00 i ,ooo.~ $I 22,c00.00 D~F¢¢MS~R 27, ~972
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A.h TRANSIT P(~TERS PALL HALL FILTER TIPPED 1005 ONLY {)h,E SF~ET POSTCRS - 2 t.I~NT~S NE'# YC)RR AND CHICAGO BUS pOSTERS LOUISVIL~.E . 7 MOI~THS COMS~NAT~ON WITK PALL HALL FIL'~CR KING (CU~) OIdE S~I~E'r p(}s'rER5 . ~ ~ONTK5 NE*# YO~K AND CFIIC~GO BUS PO~TER$ LOU~SVILL.E . 2 MONTHS A,6 RACETRACK $1G~5 NEW YORK ~REA PALL MALL F'[LTER TIPPI~o IOOS OIwLy HONTHS CO¢4mI~ATfON WI'tH FALL MALL F'I~TCR KINQ CCUP} 6 MONTHS A,18 PAINTED 5OARD~ (~'ACTORIES) A,I9 SPECIAL EF'FORTS AND HISCELLANEOUS MARKETING DEPAITTHENT ESTIMATED ADVERTISING EXPEnDITURe5 - PALL HALL FILTER TIPPED IOOs (CUP} 19T2 SPACE PRC~TION TOTAL ~Z,O00.O0 35,000.C~ b~ .C'OO .o0 ~ ,0o0.00 A.2OGEHERAL SAHPLING ~7,OOO,00 ~9 ,C'O0.O0 ,000. O0 2,000,00 2,000.00 • i Lie,/ ¢B.989 .oco.oo OCTOBER 2. 1~
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MARKETING OEPARTMENT ESTIMATED ADVERTISING EXPENOITURES - p#LL MALL FILTER TIPPED 1005 (Cup) 1~72 ~PACE PROOUCTION ~,~9~,ooo.oo 56,000.00 1,o~9,Ooo.o0 ~1,O00.OO TOTAL .5~7 ,ooo.oo 1~B,O00,O0 ~,595 ,ooo.oo I , I O0 ,CO0 ,,%3
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10 HARRETI NG DEPARTtJ~NT ESTIMATED ADVERTISING EXPENDITURES - PALL ~ALL FILTER TIPPEO ~OOs (CUP) 1 ~72 S P~,C._,.,,~E PROOUCTI ON A.I NIAGAZINE$ A. GENZ~AL . MENIS . NEGRO ~3,0~9,000*00 $75,000.CO PALL MALL FILTER TrPPED 100S O~L~ L~fE . 9 INSERTIONS; SPaRT~ ILLUS- TRATED ANO TV GU~O£ - 7 INSERTIONS EACN; TiME -- 6 INSERTIONS; BLACK ENTERPRIZE -- 5 INSERTiOnS; FIELD STREAMI NEWSWEEK* POPULAR SCIENCE* TRUE ANO U.S. NE~ AND WORLD REPORT -- INSERTIO~ EACH; CAR C~AFT, EBONy, ESQUIRE, GUNS ~ AMMO~ HOT ~OD AND POPULAR ~ECHANIC~ . 3 INSERTIONS EACH; LIBERTY~ MOTOR TREND, pERfORM- ING ARTS, PENTHOUSE, pLAYBILL, SAT-- URDAY EVENING POST AND STA~EBILL - 2 ~NSERTION~ EACH; PLAYBOY . I IN. SERTION CO~81NA~ION W~T~ PALL HALL F~LTER KING (CUP) TVGuIOE - ~ INSERTIONS; LIFE, ~O~D TRACK AND SPORT~ ILLU~TRAT£O -- 6 INSER- TION5 EACH; NEW~WEEK AND U.S NEW~ ~NO ~ORLD REPORT . 5 ~NSERTION~ EACH; BLACK ENTERPRIZ£, E~ONY~ PENTHOUSE, pLayBOY AN~ TRUE . 4 ~NSERTIO~ EACH; FI£LD ~TREAM A~D pOPULA~ MECHANI¢~ -- 3 INSER-- TION~ EACH; CAR CRAFT~ C,~J~ & AMMO, LIBERTy, MOTOR TR£ND, pERFO~ING ART~ ANO pLAY~ILL . 2 IN~ERTION~ EARN; E~qUIREp ~ECHAN~X ~LLUSTRATED~ POPULAR SClENC£~ SATUROAY EV£~ING pOSTj ~TAG£BILL AND TIME - ~ INSE~IO~ EACH COMBINATION WITH PALL HALL ~EN~HOL FILTE~ I00S AMERICAN L~IO~ . 6 IN~FRTIONS; TIME . ~ IN" SERTIO~S; FIELD & ~TREAM, LI~E AN~ SPORT5 ILLUSTRATED -- 2 ]N~E~TIONS EACH; E~ON¥, pLAy. BOy~ POPULAR ~CIENCE AND TVG~ID£ - ~ INSER- TION EACH B. POLICY ~ SPECIAL pROGR~M~ 1,0OO.00 ~L HAGAZINES 1 .000 .GO $3,155,0oo.0o
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~972 ESTIMATED ADVERTISING EXPENDITURES - PALL MALL FILTER TIPPED ioOs (Cu~) STATEMENT OF CHANGFS APPROWD EST,~.AT~ DATgO JuLy ~5, 1972 REVISED ESTIMATE DATEI~ OCTOBER 2~ ]9~2 DECREAS~ $9,697,ooo.oo $ 708,0o0.00 MAGAZINES NEWSPAPERS D£CRCASE t 65,oo~.co 100,000,CO i ,c~o.oo $7o8.o00.0o OCTOBER 2, 1972 c~)
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TRANSIT P13E;TERS PALL MALL FILTEm TIPPED 1005 O~Ly ONE SHEET POSTER5 . 2 MONTHS NEW yORK ~N~ CHICAGO IBJJS POSTE R~ LOUISVILLE . 7 HOHT~S COHBI~ATION WlTN PALL r'-IALL ~ILTER Kf~G {CIJ~1 ON~ SNEET POSTERS -- ~NTHS NEW YORK AND CHICAGO BUS POSTERS LOUISVILLE - ~ MONTH5 HAR~TING OEPARTMENT ESTIMATED ~DVERTI$tNG EXPZNDI"PJRZS - PALL MALL FILTER TI PPED ices (CUP} 1972 43,o~o.oo 35.ooo.oo b,~. ,000, O0 7,000.00 A.2~O GENERAL SAMPLING 78,OOO.OO 49,c0o.oo 9,000.00 2,000.0(2 2,000.0C GRAND TOTAL ,JuLy 2'5, 1972 / Tb $9,69T,OOO.Co
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MARKETI RG DEPARTNENT ESTfHATED ADVERTISING EXPENDITURES - PALL NALL FILTER TIPPED 10Os (CUP) i ~72 SPACE A.2 NEI*YSpAPER$ A. REGULAR BLACK AND ~FTE h,596,ooo.oo MARKETS 1-10 - 56 NEWSPAPERS - 36,100 LINES MARKETS tl.2~ -- 3T NEWSPAPERS -- 34,500 L*NES MARKETS 26.5O -- 56 NE~SO*~ER5 -- 33,7OO L~NZS MARKETS 51--75 - 51 NEWSPAPERS -- 3t ,900 LIN~S MARKerS 76.103 - 57 N~WSPAPERS - 17,400 LINES BOSTON MEVRO AR~A.3 NEWSPAPERS . 16,500 LJ~ES NEW ORLEANS -- 2 N~WSPAPER~ -- 31,C~0 LI~£S ~MPHIS AND SAN ANTONIO -- 5 NEWSPAPERS . 29,800~INES TwO COLOR NEW YOR~, N*Yo POST - 63 INSERTIONS MIRROR -- 8 INSERTIONS EL DIARIO - SPANISH . ~ IN~ER~IONS SEATTLE POST INTELLIGENC£R -- 23 INSERTIONS TIHE$ - 16 INSERTIONS B. NEQRO 25 Top NEe.O HARK~T~ . B & W ~ N~VS~A~E~S o 1,600 LI~ES 10 NEWSPAPERS . 1,~00 LINES 59 NEWSPAPERS . 2,000 LJNES TOTAL NEWSPAPERS JiB ,000,00 A,3 OUTOOOR 30 SHEET POSTERS LOUISVILLE - ~ MONTHS 2~ OTHER MARKETS 3 ~ARK~T$ -- ~ MONTHS NEW YORK - ~ MONTHS pITtSBURGH - ~ MONTHS SAN Diego - 3 MONTHS CHICAGO ENTIRE MARKET -- 3 ~ONTH~ pARTIAL - 5 MO~THS 1,581 ';DO0, O0 pRODUCTION TOTAL 51.ooo.oo ~,6bT.ooo.oo b~B ,OOO.OO ~1~,000.00 ~,g95,ooo.oo 1,6~2,000.0~ JULY 2~ 1972
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HARKETI NG D£PARTMENT ESTIMATED ADVERTISING EXPENDr~RES . PALL HALL FILTER TIPPED 1C~S (CUP) 9T2 S PAC~ pROC~C T I ON TOTAL $3,099,000,00 $; 16.000.00 $3,215,000.00 A,I HAGAZINES A. GENERAL - ~EN~5 . N£GRO PAIL HALL FILTER TIPPED IOOS ONL~ LIfE . 9 INSERTIONS; SPORT~ ILLUS- TRATKD AND'FV GUIDE - 7 ]NSZRTIONS ~ACH; TIME . 6 I~$E~TfQN~; BLACK ENTERPR~ZE -- 5 IN~ERTtON$; FIELD STR~, NEW~WEEK, pOPULAR SCf~N~E AND U.S, N~WS AND WORLD R~ORT - IN$£RTIONS EACH; CAR CRAFT, EBONy, ESQUIRE~ GUN~ ~ AHHO, HOT ROD ANO POPULAR H~CHANI~S . 3 INSERTION5 EACH; LIB£R~y, HOTOR TRKND, pERFORH-- tNO ART~3~ F~ENTHOU~, PLAYBILL~ SAT. URDAy EVENIN~ p0~T~ ~TAGEglLL AND TRUE . ~ INSERTIONS EACH; PLAyOoy . 1 lUSERTION COmBINATiON WITH PALL MALL TILTER KIN~ (CUP) "iV G~JIDE - ~ I~ERTIONS; LI~£~ ROAO & TRACK A~O SPORT~ ~LLU~TRATED . 6 IN~ERTION~ EACH; NEI,,tSWEEK ANO U.S, NEW5 A~O ~O~LD REPORT - ~ IN~RTION~ EACH; BLAC~ ENTER. PRIZE* EBONy~ PENTNOU~Cj PLAYBOy AND T~E - ~NSERTIONS EACH; FIELD & STREAH A~D pop. ULAR ~ECH~NIC~ -- 3 ~NSERTFON$ EACH; CAR CR~FT, CUN~ & AMHO~ LIbERTy, HOTOR TREND~ PERfORmING ART~ AND PLAYBILL -- 2 ]N~ERTI~NS ~ACN; E~QUIRE~ MECHANtX ILLUSTRATKD, pO~. ULAR $¢1ENC£, ~TURDAy EVENINt. pO~T, ~TAGE-- BILL AND TIME . I 1~3ERTION EACH ~ CO~BINATIO~ WITH PALL MALL H~NTHOL FILTER |OOS A~RICAN LEGION - 6 ~N~CRTION$; TIM~ . 3 I NSERTION~ FIELD ~ STREAM~ LI~E AND SPORTS ILLUSTRATED . 2 ~N~RTION$ EACH; EBONy, pLAy-- BO¥~ POPULAR ~C~ENCZ AND TV CUIDE . 1 ~N~R- TtON E~CH B. POLICy & SPECIAL P~O~A~S ~,000.O0 TOTAL HAGAZINES r~'!. 5,ooo.00 /~3,220,C00,00 JbLY 2~, 1972
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1972 ESTH'~ATED ADVERTISING EXPENDI*i~JRE5 - PALL HALL FILTI~R TIPPED 1C~ (Cup1 STAT£HENT OF CHANGES APPROVED ESTIMATE ~.TEO JULY 10, %9~2 RE¥1SEO ESTIMATE DATED JULY L:~, 1972 INCREASE $9,31 ?,ooo.oo 38o,ooo.oo NAG&ZIN~S ~EWSPAPERS INCREASE $2~3,ooo.oo $38o,eoo.oo
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MARKETING DEPARTMENT ESTI MATED ADVERTI $1NG KXPENOl ~JRES - PALL ~LL Fi LTER TIPPED I COs (CUP ) 19T2 ! A.~ TRANSIT PC~R~ (CONTINUED) COMalnATION WtTH PALL MALL FILTER KINa (CUP) ONE 5NEET POSTERS - 2 MONTHS NEW YORK AND CHICAGO BUS POSTERS LOUISV]LLC -- 2M~NTNS A.6 RACETRACK SIGNS NEW YO~K AREA PALL MALL FILTER TIPPED 100S ONLY 6 HONTHS COM~NATIO~ WITX PALL MALL FILTC~ KING (CUP) 6 MONTHS¸ A.18 PAINTED BOARO5 (FACTORt~S) A.~SPECIAL EFFORTS AND MISCELLANEOUS SPACE PRCOUCTION TOTAL 1!2,000.00 7 ,O00*OO A.2D GENERAL SAMPLING 49 ,000.00 9,000.~ 2,000.00 2,000.00 GRAND TOTAL $9,3~7,ooo.oo JuLY 10. 1972
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MARKETING DEPARTMENT ESTIMATED ADVERTISING EXPENDITURES . PALL~LL FILTER TIPPED 1COs (CUP} 1972 .SPAC~ PRODLETIO~ TOTAl- 91,OO0,OO 4,538,000.00 20,000,00 h,958,cco.oo 61,ooo.oo 1,6~2,ooo.oo 35 ,ooo.oo 78.ooo.oo JULY 10, 19T2
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MARKETING DEPARTMENT ESTIMATED AOVERTISING EXPENDITLIRES - PALL MALL FILTER TIPPED lOOs (CUP) 1972 SPACK A.1 MAGAZINES A, GENERAL - ME~'5 - NEGRO ~2,~6,OOO.00 PALL ~4ALL FILTER TIPPED 1COS ONLY L~£ - 8 IH$~RTIONS; TVGU~OE - ~ IN- SERTIONS; E~QUIRE, NEW~WEEK AND U~S. NEW3 AND WORLO REPORT -- ~ tNSERTtONS EACH~ CAR CRAFT~ EBOHY~ HOT RC~D AND SPORTS ILLUSTRATED - 3 INSERTIONB EACK; BLAC~ ENTERPRIZE~ FIELD STRE~ GUHS ~ AHMO~ L~BERTY, HOTOR TREND~ PLAYBILL* PENTHOVSE~ PERFORH. ING ART~, POPULAR HECHANIC~, pOPULAR SCIEHCE~ ~ATURDAY EVENING POST, STAGE- BILL AHD TRUe - 2 INSERTIONS EACH COH~IfCATIOH ~ITH PALL MALL FILTER KING (CUP) ~ , IV GUIDE -8 I~SERTIONS; LIFE, ROAD & TRACK ~ND SPORTS ILLUSTRATED . 6 ~N~ER- TiONS ~ACH; NEWSWEEK AND U.S. NEWB A~ W~RLD REPO~¥ - ~ IN~ERTIO~ EACH; BLACK ENTERPRIZE, EBOhr¢,P£NTHOU~E. pLAYBOY AND TRUE . ~ IN~ERTI~N~ EACR~ ~IELD & STRBAH ~ND ~OPULAR ~CHANrC~ . 3 I~E~-- TIOH5 EACH; CAR CRAFT, GUNS ~ AMMO~ LIBERTY, HOTOR T~E~j PER~OR~I~ AR?~ AHO PLAYB~L~ - ~ IN3ERTION~ E~CH; ~CHANI~ IL~U~TRAYED, pOPULAR SCIENCe, SA~JFCD~y EVENING pOST~ ST~GEBILL AHD T~ME -- 1 IHBERTION E~C~ CQ~BINATIB~ WITH PALL MALL ~E~THOL ?IL~ I00~ TIM~ - 9 INBERTION~; ~4ERICAH LEGION AND SpORT~ ILLU~TRAT~O -- ~ INSERTIONS EACH; PRIZE~ L~E ANO pOPULAR ~CI~NCE , 3 IH~R" TION~ EACH; PLAYBOY -- 2 IN~RTIO~ EBONy, C'~JN$ ~ AMMO, pOPULAR MEChAnICS A~D TV CWUIDE -- I [~ERTIO~ E~CK B, POliCY & SPECIAL PROGRAM~ 5,C~O.00 TOTAL MAGAZINES PRC(~JCTION TOTAL $~16,0oo.oo $e,gTe,Ooo.oo 5,00O.OO ~,91T,ooo,oo JULY IO, 19~2
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972 E3TIM~TED ADVE~]SiNG EXPENDITURE5 - PALL t4ALL FILI~.R TIPPED ICOs {Cvm) STATE~IENT OF CHANGES APPROV[~ ESTIMATE DATED MAy 9. 1972 REVISED ESTIMATE DATEO JIJLy 10. 1972 ~CR£ASE $9,735.ooo.oo $ ~8.ooo.oo IAZlNES N£~PAPER5 OUTDOOR TRANSIT PO~TER5 pAI~T£DSOAV~S {FACTORIES} INCREASE $33,ooo.oo 1 ,(300.00 $3~,ooo.oo ~CREA~E $283,o0o.oo 162,000.00 7 .coo .oo $~52,ooo.oo DECREASE $~18,ooo.oo JULY 10, 19T2
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MARgETI~G DEP~RTM~T ESTIMATED ~IDVERTISIMG EXPENDITURES - PALL HALL ~tLTER TIPPED 1OOs (CUP) A.~ RACETRACK S~GN5 NEW yORK AREa PALL MALL FILT~ TIP~-E~ 1008 ONLY 6 MONTHS COHSlNATION WITH PAL~ M~LL FILTE~ TIPPED 85s - 6 ~o~ A~I~ PMNTED BOAR~ [FACTO~S1 A.19 SPECIAL EFFORTS AND MISCELLANEOUS SP~E PRO~JCTI O~l TOTAL ~z,ooo,oo 7,ooo.oo ~9,oo0~o~ A.~O GENERAL SAMPLING 8,000.00 2,C03.CC GRAND TO'FAL T2 ;' MAy 9, 1972
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MARKETING DF.p~ RTME~T ESTIHATED ADVERTISING EXP~.NDLTURES - P~LL HALL FILTER TIPPED lOOs {Cu~} A,2 ~EWSPAPERS A~ REGULAR I0~ HARKENS - 2~ NEWSP~E~ - B & W HARK~TS 1-10 - 37,600 LINES HA~KCTS 11--25 - 20,~.~0 LENES HAR~ETS 26-50 -- 3~,~0 LINES MARK£TS 51-T5 - 29,~(~ LINES HARKETS ~6-I03 - 18,C00 LIHE~ NEW yORK . TWO COLOR POST - 61 INSERTIONS MIRROR . 8 INSERTIO~ EL DIARIO -- SPANISH -- 7~ iNSERTIONS SEATTLE - TWO COLOR POST I~TELLIGEHCER -- ~ iNSERTIONS SPACE PRODUCTION TOTA~L ~,~65,000.00 39.000,0O ~,5O~,C~O.O0 NEGRO L~ TO~ NEGRO H~R~ET~ -- ~ & ~9 NEW~PAPER$ -- 1,6(]0 LINES ]0 NEWSPAPERS -- ],~O0 LINES 21,000.00 ~01rAL NE~S PAPER5 A.3 9UT~C~R LOUISVILLE -- ~ MONTH5 ~ OTHER MARKETS I~ ~ARKET@ -- ~ ~ONTHS MARKETS -- T HONTHS N~W YORK - ~ ~ONTHS pITTSBURGH -- ~ HO~THS A.~ TRANSIT pOSTERS PALL HALL FILTER TIPPED ]COS ONLY ONE SHEET PO~TERS -- 2 HONTHS NEW yORK ARD CHICAGO BU~ POSTERS LOUI~VIL~E - ? HONTH~ C(~BI~ATION VITH PALL h~Ll FILleR TIPPED ~$ BUS PO~TER5 1,~98,O00.OO 106.O0~.00 ~,000.00 ~I ,000.00 }I ,52~, C/~ .~ .00 I ,~o11 ,o00,00 R~Y 9, 1972
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MARKETING DEF4R~MENT ESTIMATED ADVERTISING EXPENDITURES - #;4LL MALL FILTER TIPPED lOOs (Cu~) ~97s $P~CE PRODUCTEON TOTAL A.1 HAGAZINES ~. GKNgRAL -- M~N~ . NEGRO PALL HALL FItTeR TCPFED 1005 ONLY "p/GUID~ - 9 INSERTIONS; L~E . 7 IN~RTIONG; ESQUIRE, N~WSW~EK ANO U.S. NEWS AND WORLD R~P~T - ~NS£RTIONS EACH; CAR C~ArT, [BONy, HOT ROO AHD SPO~T5 IJ.~U~IR~T~n -- 3 ~NSERTIONS EACH; B~AC~ E~rERPRIZ£, FIELD & STREAM, GU~S & ~I~HO* tlB~RTY, HOTOR TR~HD, PL~YBILL~ ~NT~OUS~, PERFORHIN~ ARTS, pO~ULA~ HECHANICS, POPULAR SCIENC~j SAyURDAy EVENING POST, STAGEBI~L ~ND ~ -- 2 INS£R. ~ION$ EACH; PLAYSOY -- ~ i~SERTLON COmBINAtION WITH PALL M~LL FILTER T,PpED 8~s LI~E AND "p/ GU~E . ~ qNSE~TIO~S EACH~ ~OAD ~ TR~C~ AND SPORV~ ]LLU~T~AT~O - 6 IM~E~TION3 ~ACM; NEWSW£EX AND U.S. NC~ AND WORLD ~p©RT -- ~ ~NSERT~ONS EACH~ BL~CK [NTKRPRIZE~ EBONY, PENTHOUSE. pLAYBO~ AND TRUE -- ~ INSERTIONS EACH; POPULAR H~CHANICS AND FIELD STREAH . 3 (NSERTIor~ [ACH; CAR C~A~T~ GUN~ ~ AM~O, LIBERTY, ~OTO~ TR~O, P~R~R~I~G ARTS AND PLAYBILL ° 2 INSeRTiONS ~ACH; M~CHANIX ILLUSTRATED, POPULAR SCI~NCE~ SAVUR~AY EV~I~G ~O~T, STAGEBILL ANO TI~ - ~ INS~R[rON EAC~ COMB~NAVlON WiTH PALL MALL M~THOU FILT£~ I OOs Tf~ - 9 ~SERTI~S; AHERIC~N LEGION A~D SPOR~S ILLUSTRATED . ~S~RTIONS ~ACH; L~FE 5 ~NS£RTIONS; F~ELD ~ S~EAM AND PLAYbOy -- 4 1N-- POPULAR SC~E~C~ A~D TV GVlO~ . 3 I~- $~1ON$ ~ACH; [~ONy, GUNS & AH~O AND pOPULAR M~CHANIC$ -- I I~[RT~N EACH B. POLICY & SPECIAL PRO~RAHS TOTAL HAGAZINES MAy 9, ~972 %3J~,ooo.oo $)31 ,ooo.oo $3,255,ooo.oo 5,000.00 5,000.00 $3,260,00o.~
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t97z ESTIMATED ADVERTISING EXPENDITURES - P~LL MALL VILTER TIPPED lOOS (C~P} STATEMENT OF CHANGES ~P~OVEO [$TIMATE DATEO APRIL J, I~7~ REVIS[O E@TINATE ~ATED NAY 9, 1972 I~CREAS£ $8,389,ooo.oo $1,3~8,ooo.oe M~GAZINES ~W~PAPER$ O~TOOOR RACETRACK SIG~$ I~¢R£ASE $1,~6G,coo.oo $~,~y3,ooo.oo DECREASE $ ~7 ,ooo.oo I CO ,000.0~i $127,000.00 INCReAS~ $1,3h6,oo0,oo Mkv 9, 197a
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MARKETf NG OEPAR~ET~T ESTIMATED ADVERTISING EXPENDITURES - PALL MALL FILTER TIPPED lOOs (CUP) APa=L 3, 1972 1p72 S PAC___~_E PROOUCTI ON TOTAL 63 .ooo .oo I ,ooo .oo 6~I .ooo.oo l.Tc~*o00*O0 106,000,00 44.000.00 41 .000.00 ? 3 ,o~9 ,ooo.oo 1 .~,oh ,C~O .oo ~;.OOC].OG 42.000.00 8,O00.00 2.0OO.00 $8.389 ,OOO.(3O
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HARKETI NG DE PA~THENT ESTIMATED ADVERTISING EXPENDITURES - PALL HALL FILTER TIPPED ICOs (Cure) 1972 S PACE PRCOUCTI ~ TOTAL A,1 MAGAZINES A~ GEN£RAL -- MEN~S -- NEGRO $3,1~I,COO,0D PALL MALL FILTER TIPPED IOOS ONLy ESQUIRE - ~ INSESTIONS; B~ACK ENTERPRIZE -- 2 INSERTIONS; EBOny - | I~SERTION COMBINATION WITH PALL HALL FILT~ TIPPED ~$ N~SWEEK . 19 INSERTIONS; LiFE AND TVGUlDE . ~8 INSERTIONS EACH; SPORTS ]LLUSTRATEO = I~ INSERTIONS; FIELD ~ STREAM, pLAy- BOy AND ~.S. N£W$ AN~ WORL~ REPORT . 9 ~N~£RTIONS EACH~ BLA¢~ ENTER- PRIZE AND EeONY - T INSertiONS ~ACH; PKNYHOUSE, POPULAR M~CHANLCS* POPULAR ~CIENCE AND TRUE - 6 INSeR- TIONS EACH; CAR CRAFT. G~N5 & AMMO AND ROAD & TRACK . ~ INSERTIONS ~ACH~ L~B~RTY, p£R~ORt~IN~ ARTS. PLAyalLL AND MOTOR TREND . ~ INSER- TLON5 EACM; HOT RC~ SATURDAY EVENING POSTAMD STAGEBJLL--31N-- SERTIOMS EACh; H~CHA~IX ILLUSTRATED -- | INSERTION COMBINATION W~TH PALL HALL MENTHOL F~LT£R |OOS AMERICAN L~G~OM - ~ ~N~RT~ONS B. POLICV & Sm~CIAL PROGRAMS ~,OO0,CO TOTAL MAGAZlN£S A .2 NEWSPAPER5 A. RegULAR¸ 2,956,C<)0.00 IO314~RK~TS - ~ N~WS~P~RS - B a W I'~RK~T$ l-tO - 2~.COO L~NCS MARK~S t~-50 - 20,~OO LIN~S MARK{IS ~1 -} 03 - 16 ,OOO LINES New yORK, N.Y* -Two COLOR pOST . ~ I~S~R~IONS MIRROR . ~ INSERTIONS EL Dr~R40 - ~pANDSH . 65 ~KRT4ON5 SEATTLK, WASHINGTON . ~wO ~OLOR POST INT£LLIGE~CER . ~] IN3~RTION9 TIMES . 1~ I~SERTION~ ~i~i.ooo.o0 $3,282,000.00 ,00¢.o0 39,0o0,00 2,995,000.00 $3,2~T,ooo.oo
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1972 .ESTIMATE]) ADVERTISING EXPENDITURES . PALL MALL FILTER T[PPED 1COs (CUP} STATEMENT OF" CHANGES APPRO¥£D E~TIMATE DATED DECEMBER 2~, I~1 REVISED ESTIMATE DATED APRIL ], 19~2 INCREASE t5,563,ooo.co $2,826,coo.oo MAGAZINEs O~*~SpAP£RS OUTDOOR TRANSIT POSTERS ~P~CI~.EFFORTS Af~I$CELLANEOU$ INCR~AS[ $ 851,ooo.oo 63,c~oo.o<) 1,000.00 $2,826,ooo.00 ~,PRIL 3, 1972
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A.3 Ob~'~ LOUISVILLE . 3 MO~TNS T~NSIT P(3~TE~ CO~481NaTIO~ WiTH PALL MALL FILTE~ TiPple ~s - 3 MO~T.S ONE SHEET POST£RS N£w YORK AND CNICAGO BUS P~T[ RS LOUISVILLE RAC~RACK SH~q$ COMBINATION WITH PALL YJ*LL FILTER TIPPED 85S . NEV YORK AREA . I~ MONTHS A.18 PAINTED BOARDS (FACTeRtES) A.19 SPECIAL EFFORTS AND MISCELLANEOUS A,20 GEN£RAL S,~PLING MARI~TING ]~. PAFC~ENT 'E$TIHATED ADVERTISING EXPENDITURES - PALL HALL FILTER TIPPED lOOs (CUP) 19~2 5PACE pROOUCT J ON 10~000.00 lO,O00,O0 ~ ,CO0 .CO b~O ,000.00 2,000.00 TOTAL 20 ,C~O.CO ~8~0C~.C0 ~2,000.CO 8,009.00 1 ,CO0. CO 2,C00.00 GRAND TOTAL DC¢~NOER 2T~ 1971 XJ 15,563,ooo.co
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MARKETING DEPARTMENT ESTIHATED ADVERTISING EXPENDITURES - PALL MALL FILTER TIPPED ~OOs (CUP) 1972 ~PACE PRODUCTI ON TOTAL $~31 ,ooo.oo $2 ,~.32 ,ooo.oo 39 ,ooo.oo A.1 i~GA Zl NE$ A. GENERAL -- HENES -- NEGRO ~2,~O1,000.00 PALL MAIL FJLTCR TIPPED 1OOs ONLY BLACK [NT£RPRIZE -- 2 iNSERTIONS; EBONy . ~ INSERTION £O~BINATIO~ WITH PALL MALL F~LTE~ TIPP£D ~ 1V GUID£ - 17 INSERTIONS; LIfE . ]3 INSERTIONS; SPORTS ILLUSTRATCO -- 10 INSERTIONS; FIELD ~ STREAH* NEWSWEEK A~U.S. NEWS ~ WO~LO REPORT -- 9 INSERT]ON~ EACH; pLAYeOy -- 7 B~SERTIONS; POPULAR M£¢HANICS AND TRUE . 6 ~N~ERTION~ EACH; CA~ CRAFT, EBONy AND GUNS & At4NO . 5 INSERTION~ EACH; BLACK ENTERPRIZEj LSBERTY, MOTOR TREND AND PE~THOUSE - ~ INSERTIONS EACH; pLAYBILL~ PER~ORN~NG ARTS, ROAO & TRACK AND ~ATURDAY EVENING POST . 3 IN~E~TIONS EACH; STAGEBILL - 2 INSERTIONS; MECHANIX ILLUSTRATED . 1 INS~RTION CONBINATION WITH PALL NALL HE~THOL FILTER 1005 AMEnlCAN L£GION - 6 INSERTION~ B. POLICY & SPECIAL PROGRANS ~,OCO.OO TOTAL MAGAZINES A*2 NEWSPAPERS A* REGUCAR 2,90~ ,OOO-00 10)t MARXETS o 2~ NEWSPAP£~S - B & W MAR~£yS 1--10 -- ~,OOO LI~¢S MAR~TS 11-~0 -- 20,800 L~N~S NAmKETS 51-10~ o 16,OOO L~NCS NEV yORK* N°Y. - 2 COLOR MIRRO~ ANO POST - ~ INSERTIONS ~ACH SPANISH . NEW ~OR~, N.Y° - ~ COLOR EL DtARIO -- ~6 INSERTtON5 5. NESRO ~1 ,OO0.o0 TOP N£GRO i*qARK~TS. )10 NEWSpApER5- e ~ W - ~,8oo Lp~£s 1,0CO .OO 52,000.00 TOTAL NEWSPAPERS • OI:cE.e=~ 27, 197t $2,~36,oo0.oo 2,996,000.00
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1972 ~STIMATED ADVERTISING EXPENDITURES - PALL MALL FILTER TIPPED IOOs (Cu~} ST~,TEMENT Oe CHMaGE$ APPROVEO [STIMAT£ DATED NOVEMBER ~, 1~1 R£VlSED ESTIMAT[ DATED 0ECEMBER ~p 1~1 $6.o83,ooo.oo $ 5~3 ,ooo.co TRANSIT PO~T~RS RACETRACK ~tGNS G~NERAL SM4PLIN~ I NCREA~ D~CR~AS E #5c9 .coo.oo 7.(200.00 5 .ooo.oo $~ ,0CO.00 ~521,0oo.oo DeCREASe ~520,000,00 Dr.C~M.¢R 27, 19~1
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MARKETING OZPARTHE~T ESTIMATED ADVERTISING EXPENDITURES - PALL ~tALL FILTER TIPPED 10~s ICUp) 1972 __ A.30~TPOOR L~I~VILL~ A.~ TRANSIT POSTERS ONK SHKKT POSTERS ~EW YORK AND CHICAGO ~U5 pOSTKRS LOUISVILLE A,6 RAC£TRACK SIGNS ~w YOR~ AREA A.18 PAINTED BOARDS {FACTORieS) A.~SPECIAL~ EFFORTS AND MISC£LLAKZO~/~ A.20 GENZRAL $AMPLIHG since 10,000.00 PRODUCTION 10,000,00 ~5,000,O0 30 ,OOO,O0 TOTA__~L EO ,000.00 ~,000.00 ~7,ooo,oo 8,000.00 1 pC~O, O0 1 ~000, O0 GRAND TOTAL $6,o85 ,ooo.oo NOV£MBER 8+ 1971
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A.I HAGAZINES A, GEN£aA~ - H£NnS . NEGRO CCE'4B]NATION WITH PALL HALL ~ILT£R TIPPED ~S 'IV GUID~ - 17 INSERTI~NS; LI~ - 13 INS£~.ION~; SpoRTs ILL@$TRAT£D - 10 INSERTIONS; ~IELD ~ STREAH~ NEW$~ WE~K. U.S. N£WS ~ WORLO ~PORT . 9 • IN~£~TIONS EACH; PLAYBOy . 7 tNSERTION$; BLACK ENT£RPRI$£p EBQNY~ ~PULAR M~CHANIC$~ POPULAR SC1£N~£ - 6 INSERTIONS EACH; CAR LIB~RT~ MOTOR TRENO~ ~NrHouSE - ~ I~-- ~£RTIONS EACH; HOT ROD~ P~AYBILL~ ~ATUR. DAY EVE~IN@ POmT . 3 [NS~TIONS EACH; t.~IECHANIX |LL~TRAT~, ~OA~ ~ T~AC~ TRUE . 1 INSERTION EACH COMBINaTiON WlT~ PALL MALL MENTHOL AMERiCaN LEGION ~ 6 IN~ERTI~ ESTIM~T£D ADVERTISING EXPKN~IT~RES - PALL MALL FILTER TIPPEO lOGs {CUP) S PAC~ P~O~L~ TI ON' $a,795,ooo.oo $i~6,oo0,e0 ~,000.00 39.00~3.00 TOTAL ~AG~Z~ NES A.2 NEv/S PAPERS A, R£GULAR 2,~0~ ,OOO.OO 10~ MARKZTS - 267 N~WSpAPER~ - B ~ W MARKE~$ ~=10 . 2~,OOO LI~¢s MAR~¢T~ 11-~O - 20,800 LINES ~A~TS ~1-~5 . 16,O~O LnNES¸ ¸ MARKETS 76=10~ -- 16,000 L$~S ~W YOR~ ~.T.. ~ COLOR Sp~NIS½ . N¢~ YORK, N°Y. . ~ COLOR EL DI~RI~ - ~6 I~S¢~TnONS 2~ TOP N£G~O H~RK~ -- ~0 NeWSPaPeRS - B & W ~,8oo L~N~s TOTAL NEWSPAPERS TOTAL $~,941.ooo.oo ~.ooo.oo 2.9~4,ooo.oo 5~pO00,O0 2~996,000.00
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MARK~]NG DEPARTMENT ESTf~TEDADVERTISING EXPENDI'PJRZS - PALL MALL MENTHOL FILTER 1OOs (CUP) 1972 D,I MAGAZINES A* MENI$ CONBiNATION WtTH PALL P~.~LL FILTER t C~S AI4£nlCAN LEGION -- ~ INSERTIONS; TIME - 3 iNSERTIONS; FIE~O ~ 5TR[A~, LIF~ ANO ~PORTS iLLUSTRATED . ~ I~E~TIONS EACHI EBONY, pLA~8Oy, pOPULAR S~!~NCE AND TV GUIDE - I IH$[~TION EACH D.2 NEW'3PAPEI:~ A, ~EGU~AR HAW~Ii - 13,2DOLINES - B & W B~ N£GRO 25 TOP NEGRO M,LRKETS -- B & W ~9 NZWSPA~ERS - 1,200 LiHE~ TOTAL NE~PAPERS Do18 PAINTED ~3ARDS |FACTOriES) $ PAC E PRO~LICT t CN TOTAL ~212 ,o00,CO $5 ,coo. co $217 ,ooo .oo ~ ,Goo ,oo 1 "~ ~ooo °co @,000.*30 D.20 GENERAL SAMPLING AND MISCELLANEOUS 11,000.00 17,000.00 ~ ,OOC.O0 I ,CO0. CO 1,0C0.00 GRAND TOTAL DI:CCMBER 27, 1972 121i7 ,coo. oo
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972 ESTI~4ATED ADVERT[5{NG EXPENDITURES - PALL HALL HENTNOL FILTER IOOs (CUP) STATEHENT OF CXANGE~3 APPROVEO ESTIMATE DATEO ~EPTEM~ER 2"~. ~9~2 REVtSEO ESTIMATE DATEr~ DECEHBER 27, 19"~2 DECRE~S£ 2,000.00 NEWSPAPERS ~ECREASE ~2,000.o0 DECENSCR 27, 1972
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HARKETING DEPAR'I~ENT ESTfMATED ADVERTISING EXPENDITURES - PALL MALL MENTNOL PILTER 1OOs [CUP) I~72 D.1 ~'~GAZINES A* HEN=5 COHBINATtO~ ~ITH PALL MALL FILTER IOOS Jf~H£RI~AN LEGIO~ - 6 1~SERTIONS; T~M~ - 3 I~ERTIONS; FIELD ~ STR£A~. ~IF£ AND SPORTS tLLUSTRATED . 2 INSERTION8 ~A~H; ~BONy> PLAYEVDy, POPULAR ~CIENCE ANO GUIDE . 1 ~t¢~ERTION ~ACH D,2 NE'~SpAPERS A. REGULAR HAWAII - 13,~ LINES - B & W [;~ NEGRO ToP NCeRO MARKETS - B ~ W 59 NE~VSPA~E~S . 1 ,200 L=N~S TOTAL N~PAPERS D.18 PAINTED BOARDS {FACTORIES) D,~O GENERAL SAMPLING AI~) MISCELLANEOUS SPACE PROOUCTION TOTAL. $212,000.00 $~,000.00 ~21~,000.00 10.000.00 2,C00.00 12,C00,00 17.000.00 1,000. C~ 18,000.00 ~0,000.00 1,000,00 1,000.00 GRAND TOTAL $2~9,000.00 SEF"r~J~SER 27, 1972
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~9T2 ESTIMATED ADVERTISING EXPENOITURES - PALL ~L~LL MENTHOL F'ILTER 1OOs {CUP) 5TATEHEHT OF" CHANGES ~ppROV~D ~TtMATC DATCO JULY 2~, 1~2 REVISED ~TIMAT~ ~ATEO SEPT£MBC~ ~+ ~ DECREASE ~258,00o.oo 9.0<)o .o0 MAGAZINES NEWC~pAp£R5 - HAWAii D~CREAS~ ~3 .ooo.oo 6~ooo.oo $9 ,ooo. oo S~TEMBER 2-/,1~72
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HARKETI NG DEPAR'r~ENT ESTIMATED ADVERTISING EXPENDLTURES ~- PALL PALL MENTHOL F'I LTER 1OOs (CUP) 1 ?Tz 16 ,ooo. oo 2 .ooo. oo 17,ooo.oo I ,ooo.oo TOTAL 18.000.00 18.000.00 $220,000.00 36,OOO.OO 1,000. O0 ) ,000.00 GRAND TOTAL $z58,ooo.co JuLy 25, 1972
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1972 ESTIi~TED ADVERTISING EXPENDITURES - PALL MALL MENT,~OL FILTER 100s (CUP) 5TATE,*~-NT OF CHANGES ApPRoV£O ESTIMATC BATED JULY 10, 1972 REVISED ESTIMATE ~AT~D JULY '~, 1972 DECREASE $53o,ooo.oo $272,000.0O MAGAZINES ~NEW~pApEmS - NE@RO ~ECREASE 28,oo0.0o $272 ,ooo.oo ~L~ ~5, 1972
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MARKI~TI NG DEPARTMENT E$TIHATED ADVERTISING EXP[NDITURES - PALL MALL MENTHOL F'ILTER lOOs (CUP) ,972 D.1 MAGAZINES A. M£NIs CC~4BINATION WITH PALL HALL FILTKR 1OO5 TIME . 9 INSERTIONS; AHER]CAN LEGION AND SPORTS ILLUSrRATEO . 6 INSERTIONS EACH; FIELD & STR£AM -- ~ INSERTIONS; BLACK ENTERPRIZE~ LIfE AND POPULAR S¢ICMCE . ~ INSKRTIONS EACH; PLAYBOY . 2 INSERTIONS; EBONy, GUNS & AMMO, pOPULAR M£CHANICS AND TV G~ID~ - I ~N-- 5ERTION EACH D.2 NEV~ PAPERS O REGULAR HAW~II - 2~,~00 LINES - B & W 8, N~GRO ~ TOP NEGRO MArKeTS - B & W 59 NEWSPAPERS - 3,200 LIN~S TOTAL NE~PAPER$ D.18 PAINTED BOARDS (FACVORIES} D.20 ~NERAL SAMPLING AND MlSCELtANE~ SPACE PROOUCTI ON TI~rAL $45T,ooo,oo $7.ooo.0o $464,ooo.oo 16.000.00 2.CE)O.CO h~ ,ooo.o0 1 ,ooo. O6 t$,O00.o0 ~6,000,00 6~ ,000.00 1,000.00 1,000.00 GRAND I~TAL $~30.ooo.oo ~LY 10, 1912
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972 ESTJNATED ADVERTISING EXPENDITURES - PALL HALL MENTHOL FILTER 1OOs (CUP) STATEMENT OF CHANGES APPROVEO ESTIHATE DATEO APRIL 27, 1972 REVlSEO ESTIMATE DAT£D JULy 10, 1972 D~CREASE $638,000.00 $I08,o00.00 MAGAZINES PAINT£D BOARDS (F~CTC~IES) DECREASE ~1o9,ooo.oo DECREASE $I08,oo0.00 JULY 10, 1972
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D.I MAGAZINES A* ~ENIS MARKET ! N6 D EP ~g IMEKIT ESTIMATED ~'DV£RTISING EXP~NDITORES - P~LL HALL MENTI4OL FILTER IOOs (CUP) 1974 S P ~C~ P RC~)UC T t 0~ TOTAl_ COMBINATION WITH PALL HALL FILTER IOOS TIME - 9 ]N$C~TIONS; #~IE~qCAN LEGION AND SPORTS IL~U~T~AT~ . 6 I~ERTIONS EACH; LIrC - 5 INS£RTION~; FIELD ~TREAM ~O ~LAYBOY . ~ INS[RTFON8 ~ACH; BLACK ENTERPRIZ~ pOPULA~ SCIENCE ANO "iV CUIOE - 3 INS£RTIONS EACH; EBONY, CU~5 ~ #~O AND pOPULAR MECHANIC8 ~ 1 INSERTION E~CH D.~ NE~PAPERS A. REGULAR HAWAII -- ~,O00 LINES - 8 & W Oi. NEGRO ~ TOP ~EGRO ~ARKET$ -- B ~ ~9 N~WSPAP[~S m 3l~O LIN{~ TOTAL NEIVSPAPERS $.566,0oo.oo $7 ,ooo.oo I ~ ,000.00 2 ,OO0 .CO 18 ,OOO.OO ~,o0,3.00 1,000.OO ~6,Ooo,o0 D.2O GENERAL SAMPLING ANOHISCELLANEOU$ $573.0oo.oo ~,000~00 I,C00.00 GRAND TOTAL $638,000.00 JJ APRIL 27, 1972
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1972 ESTI~TED ADVERTISING EXPENDITURES - PALL HALL MENTHOL FILTER lOOs ICuP) STATEMENT OF CHA~GES A~PmOVED EBTIMAte DATED MARCH 2[, 19~2 REVISED ESTIMATe DATED APRIL 2~, 1972 INCREASE $ 61,000.CO ~3B,ooo.oo ~57%ooo,oo ~EWSP~PERS INCREAS~ $53~,ooo.oo ~6,ooo,oo ~577,ooo.o~ APRIL 2~, 1972
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MARK~'I NG DEPARTMENT ~$TIHATED ADVERTISING EXPENDITURES - PALL MALL HENTHOL FILTER tOOS (CUP) ,972 D*] HAGAZINES C¢~4BINATION WITH PALL i~ALL F'ILT~R IC~S A/~RICAN L~GION . 6 INSERTIONS D.2 N~tCSPAPERS A. RCQULAR HAWAii - 2b,.C~30 LI~ES - B & W ~ GENERAL S~HPLING AND MISCELLANEC~JS $ PAC__E PRCOUCTI ON TOTA__L #~2,ooo.oo t~2,o~,oc 16,ooo.oo 2,oco .oo 18,0o0.0~ I .000.0o GRe~HD TOTAL ¢61,000,O~ NA~CH zT, 1972
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tgT2 E~TIMATED ADVERTISING EXPENDITURES - PALL HALL MEN~I~OL FILTER 1005 (CUP) STATEHENT OF CHANGES APPROVED [STJHAT£ 0ATED 0EC[HBCR ~, I~I REVISED ESTIMATE DATED HARCH 2?* 197E INCREASE {~o ,000.00 _61,0CO. O0 1,000.00 GENERAL SAMPLING aND MISCELLANEOUS ~NCR£AS£ $1,000.0o ~A~¢, ZT, 1972
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~t~RKET~NG DEP~RT~ENT E~"FINATED ADVERTISING EXPENDITURES - PALL HALL MENTPIOL FILTER 1COs (Cup) ,?Ts D*I MAGAZINES A. M~Nr~ COMnI~Ar#ON WITH ~LL ~LL ~ILTER I O0s ~M~R[CAN LEGION . 6 ~N~ERT~ONS D°2 NE~PAPER5 A* REGULAR HAWAII . 2~00 L~N~S . B & W PR(~OUCT I (~N ] 6,000,00 2,000.00 18,000.00 GRAND TOTAL $60,000,00 DCCEMeER 27, 1,771
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JHCR[ASE ~18,O00.00 $h2,C00.00 NA~AZ]NES INCREASE $~,.ooo.oo OECENBCR 2~, T~I
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M~KET ING DE P~'~RTME NT ESTIMATED ADVERTISING EXPENDITURES - PALL MALL WENTHOL FILTER 1oo2 (Cure) __ 1972 D. 2 NEWSPAPER~ A. ~E~ULAR HAWA~ - 24.000 LINES . ~ & . SPACE ~RO DUCT ION TOTAL $16.00O.OO $2.ooo.oo $18.ooo.oo GRAND TOTAL {18~OOO.OO NOvembeR 8, 1971
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HARKETING DEPARTHENT ESTIHATED ~DVERTISING EXPENDITURES - P~NNACLE ,972 P,2 NEWSPAPERS A. REOULAR OKLAHOMA CITy . 3 NEWSPAPER5 6,000 LIMES B & W .PRGOUCTI ON $1.0C~ .00 TOTAL $10,0C0.00 (~AJNO TOTAL • ~10,000.00 ~mcH 27, Z972
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~972 ~$TINATED ADVERTISING EXPENDI'IURES - PINNACLE STATEMENT OF CHANGES APPROVED ESTIHATE DATED NovemBER ~, 1~1 ~¢Vt3ED ESTIHAT£ DATEO ~ARCH ~7, 1~2 D£¢REASE I~1,000 .CO I 0,000 • O0 $~I ,occ.co N~PAp£Rs D£CREA~ $~i .ooo ,oo
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MAR~ETI NG DEPART~ENT ESTIMATED ABVERTISIN3 EXF~ENDI TURES . PINNACLE 1972 P.2 NEWSPAPERS A, R~GUgA~ OKLAH~A CI~y . 3 ~SPAP~RS ~B,&)O LINES B & W PRODUCTION $5,000.c~ GRAND TOTAL ~I,000,00 NOV~MBC~ 8, 19y~
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M~RKETING 9EPARTHERT ESTI~t~TED PRCOUCT DEVELOPHENT EXPENDITURES 1912 PD.1 PRODIJCT DEVELOPHENT TOTAL $19,ooo.oo 2,000,00 CRANE= TG~r A L ~2t,OC~.C~ O=cc~c~ 27, i972
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;gTz ESTINATED PRCOUCT DEV[LOPI4ENT EXPENDITURES STATIEHENT OF CHANGES APPROVED ESTIHATE DAT£O SEPTEMBER ~7, 1~2 REVtSED ESTIMATe OATI:~ D~CEMBER 27, 1972 J~CR£A$£ ~ .000.00 2t ,OOO.O0 ClGAR~TTCS D£CREAS~ t~,ooo.oo OEcz,s~ 27, 19T2
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14ARI'~ T I NG I~ PARTHENT ESTIHATED PR(~UCT ~VELOP~NT EXPENOI'PJRES 19~s PD.1 PRODtJCT DEVELOPHENT To'r A._._~L $z3 ,ooo.c~ 2,000.00 GRAND TOTAL • ~ J</:~ 'jj 5¢PTEMB~R 27, 19"/2
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1972 ESTIMATED pRODUCT DEVELePNENT EXPENDITURES STATEMENT OF CHANGES ~ppF:OVE~ E~TINATE DATED JIJLy 26, 1971 REVISED ESTIMATE DATED S~PTEHBER 27, 1972 DECReaSE ~100,000. O0 $ 75,ooo.oo CIGARETT[$ SMOKING DECREASE __~8 DOO.CO $~5.~o-~ SEPT~HeZR 2?, 1972
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HARKETI NG OEPAR'P~ENT ESTCMATED ADVERTISING EXPENDITLIRES - PROJECT LOLH 1972 SPACE PROOUCTt ~ TOTAL 85o ,ooo,oo $8 ,coo,co $58 .ooo ,co CINCINNATI -- 2 NZW~PAPER$ 2 COLOR - 1,OCO LIN[5 . 1~ INSERTIONS B & W - 20.100 LINES GRAI~D TOTAL J ,, APRIL 12, 19T2
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qOHLN~ a~
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~0 SH£~T Postcm$ LOUISVILLE - ~ ~NT~ TR~SIT POSTERS 01~£ SHEET POSTER5 NEW YO~K A~ CHICAQO - ~ ~ON~HS ~S POST£RS -- LOUISVI~E - 11 MONT~ t HARY~ETI NG DEPARTMENT ESTII4ATED ADVERTISING EXPENDITURES - SILVA THIN5 FILTER lOOs 1772 SPACE PRC~UCTI CfJ 1~000,00 6,000,00 36,000.00 13,000.00 "rotA_ L 20,000.00 ~:9,ooo.oo 2,~.00 1,000//G GRAND TOTAL $z,977,ooo.oo D{eCMB(R 27, 1972
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k;~,RK~TI NG P,E PAR'P~ENT [$"FI~TED A~VZRTI~ING £XpENO~T~JRE~ - SFLVA T~INS FILTER ~OOs 5PACE PRODUCTION TOTAL S~ ,~ ,ooo.oa Sz~,ooo.oo ~1,2~.ooo.oo 1 ,OOO .OO I ,613,000 .CO 26, COO. O0 1 ,090,00 $I ,~66,000.00 1,639,ooo,o0
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APPROVED ESTIMATE ~TED ~EPTEMBER 2T* 1972 REVISED ESTIMATE DATED DECEMBER 27~ 1972 1972 ESTIHATED ADVIERTISFNG EXPENDITURES -$iLVA THINS FILTER lOGs STATEMENT OF CHANGES ~¢R£ASE $3,253.000.00 $ 276,ooo.oo ~&GAZ~NES . PRODUCTION N£WSP&P£R$ ~T~OR - pRODUGTIO~ SlmI:¢IAL EFFORT~ ~ND MI$C~&LAN[OU$ D~¢R~AS£ $ 3.ooo.oo ~i ,ooo.oo 1 ,(X]O. O0 1,000. O0 $27G,o~ .oo
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F. 3 OUTDOOR 30 SH£ET POSTERS LOUISVILLE . ~ MONTH~ ONE SHE£T ~OSTERS NeW YORK AI~ CHICAQO . 3 ~ITH~ Bo$ POST~R~ . LOL/ISVI~LE -- II i~ONTH$ F,18 PAINTED I3~S (FACTORIES) F'.I9 SPECIAL EFFO~ AND H~SCELLANEOUS F*20 GENERAL SAMPLING MARKETING OE PARTHENT ESTIMATED ADVERTISING EXPENDll~JRES - SILVA "(I~INS FtLTER 100s 9T2 • SpAC._.,_~E PR(~OUCTI ON i~,ooo,oo T,oOO.CO 36,ooo,oo 13,000.00 TOTAL 21,000.00 ~9,000,O0 2,C00.0~ 1 ,000.00 1.000.00 GRAND TOTAL $3 ,~3 .ooo.oo SEPT£MBER 2~, 19~
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HAREETING DEPARTMENT ESTIHATED ADVERTISING EXPENDITURES - SILVA THINS FILTER 1005 1972 S PACiE pRODUCTI~ F.1 HAGAZINES A. GENERAL -- HENIS - wOHENTS T¥ GUIDE AND NE~3WEEK . 1~ FNSERTIONS EACH; Life - 10 INSERTIONS: TRUE . 8 J N'~ERTIONS; PLAYBOy . 7 INSERTIOHS; A=M~RIGAN HOME~ CQSHOPOtlTAN, FAMILy CIRCLE* LADIES HOME JOURNAL AND WOMANIS DAy . 6 INSERTIONS EACH; STAGKSILL . INSERTtON~ pER~ORMIN~ ARTS AND PLAy~ILL - 3 ~NSERTION3 EACH B. POLICY & SPECIAL PROGRAM~ TOTAL H~GAZlNES F,2 NE~pAPERS A. REGULAR BLACK AND WHITE TOP 10 ~ARKETS -- 56 NEWSPAPERS -- 15,200 L~NES MARKETS 11--25 - 39 NEWSPAPERS -- I~,000 LeNdS M*szzrs 26-50 - 55 NcwsPAPzas - 11.200 Lt~Es MARKETS 51-75 - 51 NEWSPAPeRs - 11,000 LINES MARKETS 76--103 -- 57 N~WSPAPERS -- 9,~00 L,Nes ~OSTON ~£TRO AREA --.~ NEWSPAPEr5 - 8,~oo L~NCs OAyTON AND (~HAHA . ~ NEWSPAPERS SKINKy S~OKI~G - ~,OCO LINES OTN~ - 10,800 LINES H~WAH -~NE~APKR~ $~1~ ~MOKIN~ . ~,OC~ LINES OTHER - 10,000 LiXES TWO COLOR NEW YORK, N.Y. pO~T - ~0 iNSERTiONS HIRROR . ~ IN~ERTION~ EL DIARIO - SPANISN . ~2 JNSERTI~N~ SEATTLE PO~T INTELLIGENCER - 1~ INSERTIONS TINES - ~ INSERTIONS $1;2~1,000.O0 $2T,COO.00 1,0CO .CO ~,87~,ooo.oo 33,000.0o TOTAL $I ,2~,o0o.oo 1 ,ooo. OO $1 ,z69,c~o.oo 1,910,000.00 SEPVEMm~R 27, 1972
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ESTIMATE~ ADVERTISING EXPENDITURES - SILVA ~INS FILTER )~3s STATEMENT ~-CHANGES APPROVED E~TIMATE DATEO ~LY 10. i~7~ REVISE~ ESTIHAT£ DATEO SEPTEHBER ~7, 1~2 DECREASE $3,315,ooo.oo $ 62,ooo.oo ~AGAZLNES NEWSPAPERS OUTDOOR PRODUCTION TRANStT POSTCR$ IN~R£ASE DECREASE $~7,ooo,oo 3o,ooo.oo 16,0oo.oo $63,ooo.oo O~CREASE $62,000.00
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MARKETING DEPARTMENT ESTIMATED ADVEIR'FISING EXPENOITURES - SILVA THINS HENTHOL 100s 1972 H.2 NEW5 pAFER5 A. REGULAR HAWAII . 2 NEWSPapERs . 22j000 LIN£S - B&W S PAC._..__.~E pRODUCTI ON TOTAL $15,000.00 $3,000.00 $t8,000.00 GRAND TOTAL ~tB~ooo.oQ S£PTEMBCR 2~, 1972
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• *. = 1972 ESTIMATED ADVERTISING EXPENDITURES - SILVA THINS HEN'~L 1OOs STATEMENT OF CHANGES A~pROVED ESTIHAT£ DATED JU~E LT~, 1972 REVISED ESTIMATE DATED SEPTEMBER ~* 1972 INCREASE $1T,000,~ 18~oo.co I ,OCO. C~ NEWSPAPERS . PRCDUCTION ~HCREA~E ~1,0CO,CO SCPT~NS~R ~7, 1972
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~RRETIRG DEPARTHENT £$Tli~TED ADVERTISING EXPENDITURES - SILVA "f~llN$ FILTER t00s ~p~C, AZINE$ A. GENERAL . MENIS -- WOfHENIS GUIDE ANt' NEWSWEEK -- 12 INSERTIONS EACH; LIFE AND TRUE . 8 I~ERTION3 EACH; p6AyBOy - 7 INSERTIONS; AI4ERICAN HOHE~ COSMOPOLITAN, FAMILy CIRCLE, L&OrE$ HONE .J(~URNAL ANO WCHANI$ DA~ - ~ IN~ERTfON3 EACH; p~RFOIC*41NG ARTS, PLAYBILL ANO ~TAQEBILL - ~ INSERTIONS EACH ~. POLICY ~ ~PECIXL PROGRAHS TOTAL t4AC'~ZINES r.2 NE'=tSPAFFR8 A. R~QULAR BLACK AND~ITE TOP 10 ~mKETS - 56 NEWSPAPERS-15,2CO LINES ~¢~RKCTS I1-25 - 39 N~wsPAFERS--15 ,O00 L~NES ~R~Z'S 2~.50 . 55 NEWSPAPERs°ll ,200 LINES MARKETS ~1--~5 " 5~ NEWSPAPER,-It,COo LINES HARKETS T~-IO~ - 5~ NEWSPAPERS-~,~C0 LINES BOSTO~ ~E~RO AReA - 3 NEWSPAWERS-~,~30 LrNES DAYTON AND GHAHA -- ~ ~WSPAP~R5 SKINNy ~*~OKING -- ~,000 LINKS OTHER - 10,800 LINES SKINNY 5MOKINQ . ~.000 LINES 0THE~ - IO,OOOLINE5 ~/O COLOR NEW yORK, N.Y. POST - ~ INSerTiOns MfRROR . 8 I h~E~TION3 , EL DIARIO - SPANISH -- ~ INSERTIONS ~£ATTLE POST ~TELLtGENCZR . 1~ INSERTIONS TIMES - ~ I h~SERTION5 F,3 OJT0OOR 30 SNEET pOSTERS LOUI~V[LL~ -- ~ MONT~ F.~ TRANSIT F0$TERS ONE SHEE~p~T£R~ NE~ yORK AND CHICASO - ~N~HS B~$ POSTER5 -- LOU[SVI~LE . 11 HONTH$ F,I~ PAINTED BOARDS {F~CTOm ES) r,19 SPECIAL EFFORI~3 AND MISCELLANEOUS ~GENERAL SAHPLING GRAND TOTAL ~972 • 5pAcE PR~OUCTI CN TOTAL $~ ,~,ooo.~o $~o,ooo.oo $1,285,ooo.oo 1 ,O00.00 1 *gOO,O(X~,GO ~O,OCO,O0 ItLOOO.O0 ~ .OO0.O0 6.000.00 20 ~000.00 1,000.00 $~ ,~6,ooo.o 1,9~o ,ooo.o' L~O ~000.0C .OOO.OC 2.000,0C 1.000.OC $3,3~5/)oo.o~
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19T~ ESTIMATED ADVERTISING EXPENDITURES - SILVA 3HIN5 FILTER 100s STAT~ENT OF CHANGES APPROVED ESTIMAT£ DATED MARCH 28, I~ RLVIS£D [STIHAT~ DATED dULY 10, 1972 DKCREA~E $3,680 ,ooo.oo $ 365,o~o.oo ~¢W~APERS OU*tDOOR - pRODUCTION "jF~RANSL~ pOSTERS . pRODUCTION pA&~TEb BOARDS (FACTORtES) SPECIAL EFFORT3 ANO HI~C£LLANEO~5 "t¸ • D£t'REASE =~236 ,ooo.c~ Io5.ooo.oo 6,OOO.OO 1 ~ ,OOO. O0 I .OOO .OO 2,OCO,OO $365 ,ooo,oo dULy 10, 19~2
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HARKE'TJ NG DE PARTHENT E;ST(t4~O ADVERTISING EXPENDITUF~E$ - 5tLVA "fHIN5 i~NTHOL 1005 1972 H.2 NE~PAERS A* REGUI=AA HAWAii - 2 NEVSPA~RS -- 22,0C0 LI~ES - B & W SPACE pROOUCTI GN TOTAL .'~I p .000.00 ,~2,000,00 $17,000.00 GRAND TGTAL $1T,O00.C~ JUNE 2T, 1972
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~72 ESTIMATED ADVERTISING EXPENDITURES - SILVA THINS MENTHOL 100$ STATL3~EN'r ~ CHANGES APPROVED ~STT~,CAT~ DA~.D MARCH ~, 19~ RI~IIISED ESTIMATE DATED t~JNE 2~, ]~2 DECR~AS~ ~21.000,C,0 N~tSpA F~RS DECREASE 4uN{ 27, 1972
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F',I MAGAZINES A*GEI~FRAL -- MENtS -- W~ENI8 "it/ ClUlOE . 16 INSERT~@N$; LIf=E AND NEWSWEEK - 12 INSERTIONS EACH; TRUE . 8 INSERTIONS; pLAyBOy -- 7 I~ISERTION$; ~£RICAN Hc~4E* COSt4OPOLITAN. FAMILY CIRCI. E~ LADIE~ HCMZ JOURNAL AND WOC4E~ OAy . 6 INSERTIONS EACH; p£R- F@RNING ARTS* PLAYBILL AND STAGEBI~L . INSERT ~ ONS EACH B. POt. ICY & SPECIAL PROGRAMS l(zr AL MAGAZINES F.2 NEWSPAPER5 A, REGLILA R TOP 25 MARKETS -- 96 NEWSPAPERS . B & W 15,8oo Ll~s NExlr 50 MARKCT~ 47 MAaK~TS - 106 NEWSWAPE~$ - B & W 11,800 LINES DENVER AND ~Ak~A . ~ NEWSPAPER5 SKiNNy SHOKIN@ . 6,000 LINES O'rl.l~r¢ . IO~C,O LINE~ HAWAII - 2 NEWSPAP£R~ -- IO,600 LINES LAS'r 28 ~aKETS - 57 NEWSPAPERS -- 10,O00 LIN~ N£W YORK . TWO COLOR PO~T - ~17 INSERTIONS MIRROR -- ~ I NSERI~IONS EL DIARIO - SPANISH -- ~ INSERTIONS SEATTLE - 1~/O COLOR ~OST INTELLIGENC£R -- 12 iN@E~TION@ TINES . 8 IN~ERTION~ r.3 otrrcooR LOUISVILLe - ~ MO~'TH~ TRANSIT POST£RS ONE ~HEET PO@TER@ - NEW yOR~ AND Cl41¢A~O • ~ MON'rMS ~ pOSTERS -- LouisVILLE -- I1 MO~THS F.18 PAINED BOARDS (FACTO~C=ES) I='.19 SPECIAL EFFORTS ~qD MISCELLANEOUS F*20 GENERAL SAMPLING 'MARKETING DEPARTMENT ESTIMATED ADVERTISING EXP~NDr'~tRES - SILVA THINS FILTER 1COs I772 SPAC_~E pRCOUCT I G~I $1 ,~#6.ooo.oo $~5.0oo.oo 1,0{30 .O0 2,0CO ,000.00 ~ ,OCO. CO ~ID TOTAL 1,000 .CO ¢1,522,ooo.oo 2.0~ ,000.00 26,coo.00 80 ,ooo ,00 3,000 .CO 3,000.00 ? ,000 .C,O @3,~o ,ooo.oo NARCH~, 1972
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I (:@" 0~:)'9 co-ooo'~L co'ooo'o~ ¢ U6OOIMO • a~IX~DVN co.ooo,c~.E$ 3gV~NI Z~6I + LL Awvn~o3~ G~l~l ~lvH+l~ ~aAO~sdy ~L6t
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MARKETING DEPARTHENT ESTIMATED ADVERTISING EXPENDITURES - SILVA THINS MENTHOL 10Os ~772 H.2 NEWSPAPERS A, REG=.%AR HAWAII . 2 NEWSPAPERS - B ~ W SKINNy SMOKING -- 6,000 L~ES SPACE pROOUCTICN TOTAL $18,OOO.OO $3,CO0.OO $21 ,OOO.OO GRAND TOTAL $21 ,000, GO MARC. 27, 1972
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1972 ESTII4ATED ADVERTISING EXpEWDI'IURES - SILVA THINS MENTHOL IOOs APPROVED ~STIMATE DATED NOVEMBER 8~ t971 R~VI~[D ESTIMATE DAT~ MARCH 27, 1972 STATEMEN'TOF CHANGES INCR£AS~ $18,C~0.00 Z1,000. OO $ 3 ,ooo -oo ~£WSPAPERS INCREASE ~3 ,coo.co =~w,~cK 27, 1972 I
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.W . F.3 F.~ MAR~(£71NG DEpAR'P,,~HT ESTIMATED ADVER'fI$1NG EXPENDITURES - SILVA THtN5 FILTER ~72 F.t P4AGAZ INES A. GENERAL -- HENli - NEGRO GUIDE . 16 ~NS¢RTIC*NS; LIFE AN(} NEWSWEEK - 1~ INSER3*;ONS EACH; TRUE -- 8 INSeRTiONS& pLAyBOy -- 7 INS£RTIONS; A~[RI~AN HOI4~, C(15MOPOIlT~Np F'AMILy CIRCLI:. LADI¢~ HOME ..IOURNAL AND ~/O~I~NrS DAy . 6 INSERTIONS EACH; PER. F'ORMING ARTS, pLAyHILL AND 5TAGEB~LL . 3 INSER't~ONS E~.CH POLICY ~¢ SPIE¢IAL pROGFtAH~. I'OTAL t, tAGAZfNE5 F'.2 NEWSPAPER5 A. REGULAR ToP 2~ MARK¢'~S . 95 NEWSPApeRS - B & W " 15,~OO LINtS NEXT ~0 MARKET= -- Ill NEWSPAPERS ~ B & W - 11 ,~OO LI~¢S ~W YORK. N.Y. - 2 COLOR POST - ~l'~ I NSC~T=ONS ,~IIR$1OR . ~6 INSERTIONS NEW YORK, N.y. . SPANISH . ~ COLOR ~L I~IARIO . ~ IN~*ERTION= LOUISVILLE - ~ ~{3MTHS TRANSIT POSTERS ~E ~EET POSTERS -- I~E~=" YORK AND CHICAGO . ~ MONTH~ ~8 ~STERS ~. LOLI=S~ILL£ -- ~ ~ONTI~s ft.18 PAIle'T'~ BOA~O5 {FACTORieS) F.}~ ~P~CIAL EFFOR'I~ ~ MZSCELLANEO@~ F~ P.:,~NERAL $AMPt I NG GRAND TOTAL ~l .~26,oo0.0o ] .000,00 i .816.coo.co h~,oco.oo I0,000~00 I 0,0G{}.CO ,000 ,=DO ]0,0(X) .00 1,000.00 3,000.00 3,000.00 1,0CO .00
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~STIK~TED ADVeRTiSING EXPENDITURES * SILVA THINS FILTER ~ATE~-Vr OF" CH/~NC~5 Ap~EIP ESTJM*T~ DAT[D Dclc~e(m 27* 19~I kvls[o [STli4AT~ OA"ClLD t"EBR~ T1, 1~72 INCNEAS£ $2,k79 .eoo.oo $ 9TG.ooo.oo ~AIBaLZ I ~l ~PApEAs SP~CI&L ~flrORTS AND M|~r.t.~.I.ANEOUS I N~A[ASE ~16o000.00 4PT~ ,ooo.c~ O£C~[ASE $3 .ooo .OO i ue~cas~ $976,oc0.oo ~umu,m~ 11. 1972
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HARKETING DEPARTMENT ESTli~TED ADVERTISING EXPENDITURES - SILVA THINS FILTER 1972 F.I IEAGAZ I NES Ao G~NCRAL . MEN~S . I~EGRO • rv G~io[ - 16 INSERTIONS; LI~-E ~ND NEWSWEEK - 12 INSERTIONS [ACH; TRUE . 8 INS~tTIONS; pLAYBOY -- 7 INBERTIO~tS; ~RFORMINn ART~, pLAYBILL ANO STAGE- BILL -- 3 ]NSERTIO~ EACH B. POLICy ~¢ SPECIAL pRO~RAM~ TOTAL MAGAZI NES F.2 NEWSPAPERS A. R£GULAR TOP 25 MARKETS - 92 NEWSPapeRs -- B ~ W - 15,803 L] N~S N£k¢ YORK, N.Y. . 2 COLOR MIRROR ANO POST - 46 ]NSERT]ON$ EACH SPANISH . NEW y~RK* H.Y* m 2 COLOR It. OIARIO -- ~ INS~RTION$ F.3 OUTDOOR LOUISVILLE -- 3 MONTHS TRANSIT FOSTERS ON£ SH£[T PQSTCR$ -- ~W ~RK AN~ CHICAGO -- ~ MONTHS ~J~ PO~T£RS -- LOUISVJLL[ -- ~ MONTHS F.I~ PAINTF..D BOARDS (?ACTORI£S) F.19 SPECIAL [FF(~TS AND MISCELLANEOUS F*2(~ G~ERAL ~AMPLING GRANO TOTAL ~¢¢NOER 2~, 19~1 $ SPAC~ ~TICN TOTAL 963,ooo.oo $75,ooo.oo $I,O38,ooo.oo t ,oc<).oo 1,3oo ,000.00 ll~ ,O(X) .00 I0,000.CO tO tGO(J .00 3~,0oo.oo 3o,0oo.o0 3 ~OO0.0( 6,00o.0< ,OC<) .C< $2,~9,ooo.~
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~-~=~I4A'IFE=~ ADVERrTISiNG EXPENDtTURES - SILVA TI4LN5 F~LTER STATEMENI'O~'CHANGES A~pao¥¢~ E~T ~&TE OAT~B NOYEWBER 8, 1971 RCVI~P ~TIM~E DATEQ D~G£MeE~ 2~, 197t ~GREASE ~233,0oo.00 DECCMe~ ~7, t971
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MARKETING DEPAR~IENT ESTIMATED ADVE~ErlSING EXPENDIIIJ~ES - SILVA TH[NS tILTER ~.1 MAGAZINES A. GENERAL --~NIS -- NEGRO TV GUtO¢ - 16 INSERTIONS, NEW~WEEK . ~ INSERTIONS; PLAYBOY A~m TRUE . 6 INS~R~ TIONS EACH; PLAYSlLC . 3 IN- SERTIONS B. ~OLI~Y ~ SPECIAL pROGRAM~ TOIALMAGAZIN£S F.2 NEWSPAPERS A. REGUtAR TOP 25 MAaKEIS - 92 NEWSPAPERS -- B & W- 15,8OO LIN~S NEW yOmK, N,Y° - ~ C~co~ MIRmOR AND ~3T -- ~ INSERTIONS EACH SPANISH ~ N~W yOR~, NoY. - ~ COLOR E~ DIARIO - ~5 INSERTIONS F°30UTCOOR LOUISVILLE TRANSIT POSTERS ONE SH£KT POSTERS - ~EW YORK AND CHICAGO ~US [~OST~RS -- LOUISVILL~ F.18 PAINED 8OAR[;~ {FACTORIES} F.19 $P£CIAL EFFORTS AND MISCELLAN£OU5 F.20 GENERAL S#~IPLING 1~72 SPACE PRODL~ T~ ON TOTAL = 73o,o~o.oo $75,000.00 $8o5,o0o.cx) 1,000.00 I ~300,0001 (~ ~) ,000, O0 ,000.00 806,000.00 1,3h5,oco.oo ~,OOO.O0 6,000.00 1 =000. O0 GRAND TOTAL
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~ARKET ING DEPARTMENT ESTIMATED ADVERTISING EXPENDITURES - 51LVA THIN5 MENTHOL 1008 1972 H.2 ,~EWS PAPERS ~ REGUI. AR 14AWAI ~ . 2~000 LINES * B & 14 pRODUCTION $2,000,00 TO~AL $18,000.00 GRAND TOTAL $18,O00.00 NOVEMBER 8, 197t
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E.3 C~JTB(~OR 30 SHeeT POSTERS LOUISVlt.LE - b~ ~bDNTHS TRANSIT pOSTERS O~E ~NEET POSTER~ NE~ yOF=K ~ND CHICAGO . ~ MO;qTHS IBUS POSTER~ ~OULSVI[.=.£ - 10 MoN~rN~ BOSTON AREA . 6 MONTNS E.18 FAINTED BOARDS (~-AC~ORJES) E.19 SPECIAL EF'FORTS AND HISCELLANEGUS E.20 GENERAL SAHPLING I~RKETI NG DEPARTk]ENT ESTIW~TED ADVERTISING EXPENDITURES - TARE't'T(~t~ SPACE PRODUCTI C~ 1 b. ,003. CO 9,000.00 6T,coo.oo 2z,ooo.~, TOTAL 23 ,oo~ ,co ~ ,GCO.OO ~,000.00 I ~,O00,C<) 2,0C0.00 GPJ~D TOTAL $6,6oT0o3co / D~¢E~BER 2~, 1~72
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MARKETIN3 CfPARTMENT ESTIHATED AOVERTISING EXPENDITURES - TAR~¥TON MAGAZINES A. G~NERAL -- MENIS ~ NEGRO TIHE - 18 INSERTIONS; 5~ORT~ ILLUS- TRATED AND T~GuIO[ . I~ L~S&RTIONS [ACH; LIFE . I~ INSERTIONS; pLAyBOy -- 9 IH$[RTION$; N~WSWEEK AND OUTDOOR LIF~ - ~ INSERTION3 EACH; ~EC~ANIX ILLUSTRA~EO . ~ iNSERTIONS; PENTHOUSE . 6 EHSERTIONS; A~GOSY -- 5 !r~S~RTIONS; [BONy~ PLAYBILL A~O p~Rr~R~IN~ ARTS - INSERTIONS EACh; BLACK ~NTERPRIZ~ AND ROAD ~ TRACK - 3 IHSERTION~ EACH; STAG£BILL ANO SPORTS AFIELD . ~ IN- SERTION~ EACH; AMERIC~ HOM~ AND FIELD STREA~ . I IN$[RT~ON ~EH B. POLIC~ ~ SPECIAL PROGRAM~ TOTAL MAGAZINES E.2 N~WSPAPER~ A. R~GULAR ~LACK ANO WHITE M~RKET$ 1.10 N~ws~P~s - 28,000 LINES 22 N~W~PAPEmS - 2~,~)0 LIMES 11 NEWSPAPERS - 2~,I00 LI~ES 12 NEW~PAP~R~ -- L;¢~O LINE5 MARKETS 11--50 2 NEWSpAPeRS -- 26,200 L#NES 2 NEWSpAp~R~ . L:~.~)O L~N~ 20 NEW~PAPERS . ~,000 LLNES 32 NEWSPAPERS . 2~,~00 LIMES |2 NEWSPAPERS . 2~,~OO LINES | NEWSPAPER . ~,20~ LINES N~WSPAPERS . 23,0~00 LINES 2~NEWSPAPER~ . 22~8oo LINES ¢.t~aKErs 51-75 38 ~[WSpAp¢Rs . 21,OOO L!NES I~ NEWSPAPERS . ~,000 LIN~ M*RKETS T6--103 32 NEWSPAPERS - ~L ,~ LtNE5 NEWSPAP~R~ -- ~,~OO LINES ~TON ~I[TRO AREA NE"W~PAPERs - 1~,~C~ Li~ T~ COLOR NEW YORK~ N.Y. POST . 50 INSERTION5 MIRROR . ~ INSERTIONS [L DIARIO - SPANISH . ~ INSERTIONS ~EATTL~ WASHINGTON POST NTELLIG[NCER . ~ IN~RT~ON~ TIH~ - ]5 INSERTIONS ~972 s PAC__~ pRODUCT~ ON TOTAL t~,958 ,ooo.oo t69 .ooo.oo :~3 .oaI ,ooo.oo -{ ~000.00 3,392,OOO.00 ~5,c0o.oo D¢c¢Me£~ 27, 1912 ?,000,00 $3,o3~,ooo,o~
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tgT2 ~ST]t,tAT£D ADVERTtSING £X~MD[TURE$ - TAREYT~ STATEMENT OF CHANGES AppROVED ~$TIMATE DATED ~EPTEMB£A 2~, 1~ R[VI$~ ~&TIMATE DATEB DECEMBER 2~, l~ $6,1o7,ooo.oo $ r)Oo~oo0=00 MAQAZINE$ N~W~mAPER~ ~/TDOOA ~ pRODUCTION TRANSIT PO~T~R~ ~ pRODUCTION INCREASE $57T,ooo.oo $5~7,ooo.oo DECREASE $T2,cc~.oo 3,000.00 2.00o.~ $77,ooo.eo I N~mEAS¢ ~00,0(~).00 O¢C¢~BER 2T, 1972
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E.3 OUTDOOR 30 SHZ~T POST~R~ L~ISVILLE . ~ MONTH5 E,4 TRANSIT POSTERS ONE SHEET POSTERS NEW yOR~ AND CHICAGO . ~ MONTHS ~U~ POST£RS LOUISVILLE . 10 MONyNS BOSTON AREA ~ 6 HONTHS E.t8 PAINTED BOARDS (F'ACTOR=ES) E.19 SPECIAL EFVOI~FS AND MISCEtLAN£OL~5 E.20 GEN£RAL SAMPLING MARKETING DEPARTMENT ESTIHATED ADVERTISING E×pEND[TURES - TARZY3"O~ 1972 SPACE PROOUCTICN I~,000.00 I Z,O00iO0 67 ,ooo,oo 2~ ,ooo,oo TOTAt. 26,000.C< 91,OOO,0C 6,000,0C 16,000.0r. ~,000.0' GRAND TOTAL $6,107,ooo.oc SZPT=M=ER 28, 1972
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E.I ~C~AZ~NES A. GENEP~,L -- MENIS ~ NEGRO V~RKETING {~PARTHEWF ESTIMATED ADVERTISING EXPENDITURES . TAREYTON SPACE PROOOCTION TIHE . t8 INSERTIONS; SF'ORTS ILLUS- TRATED AND'FV GUIDE m ~ IHSERTION$ EACHi LI~ . 1~ INSgRTIONS; PLAYBOY . 9 IMSERTIOM$; NEWSWEEK AND O~J't'DOOR LI~E . 8 INSERTION~ EACH; MECHAN~X ILLUSTRA~O . 7 INSeRTiONS; pENTHOUSE . 6 INSERTIONS; AR@O~Y ~ 5 INSERTIONS; EBONy, PLAYBILL AND PERFOR~41NQ ARTS -- INSERTIONS EACH; BLACK ENT~RPRIZE A;'¢* ROAD & TRACK - ~ INSERTION~ EACH; STAGEBILL AND ~PORT~ AFIELD . 2 IN. ~ERTtONS ~ACH; AMERICAN HO~4E AND ~IELD STREAM . 1 ~NSERYION E~CH B, POLICy ~ SPECIAL pRC~RAHS TOTAL ~GAZINES ~NE~PAPER$ A, REGULAR BLACK AND WHIT~ ~R~E78 1-10 ~ NCWSPAP~R~ - 2~,000 LI~S 15 NEWSPAPERS * ~2,~00LINES NARKE T~ 11m~0 NEWSPAPERS -- 20,000 L=ME± 12 NEWSPAPERS - ~0,100 LI~ES H~ETS 51-75 51 NEWSPAPERS -l~,~h~O LINE5 57 NEws~*.¢as - 15,600 LINES BOSTON HETRO AREA ~£WSPAPERS . 1~,~0 LINES TWO COLOR NEW YOR~, N.Y. pO~T . ~0 IN~RTIONS MIRROR . ~ I NSERTION~ EL D~ARIO . SPANISH . ~ I kC~ERTION~ SEA~'LE, ~ASHINGTON POST ~NTELLIGENCER -- 21 I~S{RTIONS TIMES -- 1~ INSERTIO~ $3 ,oz3 ,ooo.oo $76,000.00 7,000,00 ~,833,oco,oo 2~,000.00 TOTAl. $~,o99,ooo.oo "~ ,000.00 $3,106,ooo OO 2,8,60 ,o00.oo SEPTE.BEa 28, ~972
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1972 ESTIMATED ADVERTISING E×PENOITURES - TAREYI"0N STATEMENT OF CHANGES APPROVCO ~STIM&TE DATED JULY 10, 1~2 REVISEO E~TIMATE DATED SEeTEMBER 28. 1972 DECREASE $ ~ ,000.00 MAGAZINES NEVSpAP~RS OUTDOOR p~ODUCTION TRANSIT POSTER PRODUCTION DECREASE $ 7,ooo.oo 19,ooo,oo it ,000.00 10 CO000 $38.ooo.oo SrPwNe~ 28. 1972
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~RKETING DEPA~MENT ESTIMATED A(3VERTI51NG EXpENDI"PJRES - TAREY'FCN E.~ ~GAZINE$ A. GENERAL . MENI$ . NEGRO T~NE . 18 ~NSCRTtONS; SPORTS ILLUS- TRATED AND "iV GUIDE . 15 I~ERYIONS EACH; LIFE - |~ INSERTIONS; pLAyBoy -- 9 INSERTIONS; N[W'~WEEK AND 0UTDOOR LIF£ - 8 INSERT&O~S EACH; ~CHANI~ ILLUSTRATE~ . ~ iNSERTIONS; pENTHOUSE . 6 IN3ERTIONS; A~GOSY - 5 INSERTIONS; EBONy, PLAYBILL AND p£RFORHIN~ ART~ - INSERT;ONS E~CH; E~ACK ENTERPRIZE, ROAD & ~CK A~ STAG~BILL o 3 I~SER- TIONS EACH; SPO~T~ AFIELD . 2 INSER. INSERTION TION5; ~IELO ~ ~TREAM . 1 B. POLICY ~ SP£CIAL PROCRAHS TOTAL MAGAZINES E,2 NEW'SPAPER$ A. REGULAR BLACK AND WHITE I~RKET5 1-10 -- 56 N£WSPAFCRS - 23,O00 LINES MARKETS I1-~0 -100 NEWSPApERs . ~O0~ LINE~ MARKElp351--~ . ~I NEWSpApERS . I~,~0GLtmES NARKETS 76--103 - 57 NEWSPArERS -- 1~,~0 LINES BOSTON ~¢TRO ~RZA -- 3 N£W=PAPER~ - I~,&~O LINE= TWO COLOR NEw YORK, N.Y. POST . ~ INSERTIONS MIRROR -- 9 INSERTION5 ~L ~{ARIO -- ~PANISH . ~ ~NSERTION5 S~&TTLE~ WASHINGTON pOST iNTELLLGENCER - ~1 ~NSERTIONS TIHES . 15 INSERTION@ E -3 OUTDOOR 30 SHEET POSTERS LOUISVILLE - FOU~ MO~THS "If(AleS I T POSTERS ONE SHEET POSTERS NEW YORK ANO CHICAGO . FOUR MONTHS BtJS POSTERSl L~U~SVILLE . TEN MONTHS BOSTON ARE~ - SIX MO~THS £,18 PAINTED BOARDS (FAc'roRIZS) E.I~ SPECIAL EFFORTS AND NISCELLANZOLIS GENERAL SAMPLING C~ANO TOTAL ,JULY 10, 1~72 SPACE pRCOUCTION TOTAL $3,010,0(O3.00 $1CO,OGO.00 $3,110.000.00 3,000.OO 2,8~4,000.00 35,000.00 ¥ , 1 ii .OCO.00 I I )~ ,000.00 67,ooo.oo 3~,ooo.oo :I .000.00 $3,11 3 ,ooo.ec 2,879,ooo.oc ~58,000,0C 101,OOO,DC 6,O00.0C 16,000,0C 2,000.0C
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!gT~ ESTIMATED ADVERTISING EXPENDI"i~JES - TAEYT~ $TATFJM~T Of" CHANGES APPROVEO ESTIMATE DATED MARCH 28, 1972 REVtSEO [ST]MATE DATEO JULY 10, 19~2 $6,589,000.00 $ klPt,ooo'°0 IAG~ZI~E5 ~E~SPAPERS TRANSlT POSTER5 pAINTED BOARD~ {FACTORIES) INCREASE DECREASE $332,000.0o i~i.ooo.oo $20,0oo.oo 1,000.00 $2o ,ooo.oo $~ ,ooo.oo I)ECR¢ASE SI=~L ,ooo.oo JuLY 10, 1972
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I~RKETING DEPARTMENT ESTIMATED ADVERTISING EXPENDITURES - TAREY'roN ~972 TOTAL MAGAZINES SRAC.._.._EE PROOUCTION $3.282,ooo.oo $16o,ooo.0o 3,OO0,oo GRAND TOTAL 2,965 ,coo.oo ~ .co~.oo lk,oco.oo 1L~ ,oo0.c~ ~.5,ooo.oo 36,ooo.oo 3,000.00 $3,~h5,ooo.oc 3,010,O00.00 "~,oo0.o~ ~ 6.ooe.c* 2.000.0 ,6.589 .oco.o
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! 972 ESTIMATI~D ADVERTISING EXPENOIRIRE$ - TAREYTON STATENENTOTCHANGES APPROVED ESTIMATE DATED D£CEHBER 27, 1971 REYI$[D ESTIMATE DATED MARCH 2~, t972 INCREASE ~ .822,000 ,CO $ 7GT,ooo.oo MAGAZ & NES NEWSPAPERS OUTDOOR TRANSIT pOSTt[ R,S ~p£¢IAI. ~TF'ORT~ AI~ MISCELLAN[OUS -- ~ATJER ~'4LTER pR£N]UM INCREASE $~88 ,oco .oo 62,000.00 8,000.00 1~,000.00 $77h,coo.oo D~CREA~E $7 ,oc~ .oo I.=RSAS¢ $767;COO.C~ ,N,~.c. 28, 1972
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~STIHATED ~£RTtSIICG £×PENDtTURES - TARE~t~m 1 ~T2 $ PAC,.~_E I~(X)UCTI O~ E.! ~fI~GAZINES A. ~EI'~IERAI. . ME~IS - NEGFID TIME - 18 I~SERTIONS; TV GUIOE - t7 I~£RTI~S; LIF~ . |~ It4SE~TtCINS; S~*ORTS ILLUECTRATED ~ 10 IN~ERTtON~; OUTDOOR LIFE - 8 IN~[RTION~; MECt4ANIX LLLUS'rRATEt) AbR) pLA"tBOy -- ~ IN~E~tTIO~S E4¢N; AIIIGOSY . ~ IN~RT'IO¢¢~; pEN'tt~OUS~ . 4 L~S£FCTIONS; pLAyBILL AND pERFORt41~G ARTS . 3 INSERTION5 EACH; ~TAGEEqLL ANO ~I~ORT$ ,~FIELD -- 2 INSERTIONS EA¢I4; EBONy AND FIELD & STREAM ~ 1 tt~$E~'FION EA¢I4 B, PO~.IC't & SpEcIAL P'~OGR#,MS TOTAL M~AZ li~E,S E°2 N£~P3 PAPE R~3 A. R£C~ULAR 10~I I4An~£TS -- 267 NeWSPAPErS - B & W M~R~;~TS 1-10 . 2b~,OO0 LIN¢~ MA~K['tS lt-50 - 20,80:) L~NCS NEW YORK, N.Y. - ~ COLOR MIRROR AND FO~T . ~ INSERTtONS EACH SpA~l~H = NEW yC*R~, N.Y, . 2 COLOR EL DIAnlo - ~5 INS~RTL~NS E "3 OUTOOC~ LOulSVlI~LC - 3 MONTHS E,It TRANSIT POSTERS (}~4E Sl4EIClr pOSTER~ NEW YDRK AND CHI¢4GO . 3 14ONTHI~ BIJS Fh3SI"EF¢~ . I.OUI~V~LLE . 3 MONTHS £,19 SPECIAL EFFORTS AND MISCELLANEOUS E*20 GENERAL S/SHPLING ~D TOTAL ~cc¢..~R 27, 19TI $2,593,OOO.00 St ~o,ooo.oo )~ .GOO.OO 2,9o3,oco.oo hS,OCO.~ lOp0OO.O0 10~O00.OO ~0,000.00 $2,753,oOo.oo ~,,oOo.oo .t~.,7~7.o'~o.oc 2 . 9 h8 ,o~9 . o( 7,000.C 23,000.c 2,000.(
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1972 ~STIMATEO ADVERTISING EXPENDI'flJRE$ - TARE"Y'FON STATEMENT CF CHANGE5 AppRoveD [$TINAT£ ~A~D NOV~N6~R ~, 1~1 RtytlCD CSTIMAT[ DATCO DCC~B[R 2~, 1~1 $5,9~8,ooo.oo $ 126.oOo.00 ~¢¢1AL E~PO~T~ AND MI~CCLLR~OUS . WATER ~ILTCR pREMIUM INCREASE $23.o00.00 D£CREA~[ $I ~9,cco.oo $i~9.ooo.oo DECREASe $126,CCO.C~J
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MARKETING DEPARTMENT ES)'JH~TED ADVERTISJNG EXPENbITURE5 - TJ4REYID~ ~92A ~PAC~ PRODUCTION TOTAL 4.000.00 ~.000.00 ~,903,000.00 ~,O00.OO IO,OO0.OQ I0.0~0.00 35,ooo.o~ 3o.ooo.o0 7,00O.CO 2.000.00 GRAND TOTAL NOVEMBER ~, 19~I $5,9~8,0o0.00
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THE AHERICAN TOBACCO C(Jt4pANy ESTtHATEO HARKE'FtNG DEpA~ENT EXPENSES 1 ~72 MD.I SALARIES ANO RELATED EXPENSES MD.3 TELECOCR.fJN I CATI CNS 14D.ll TRAVEL EXPENSZ5 MD.5 CUES NO.6 STATIONERY AND OFFICZ $UPPLiE5 MD.~ R£N~L or C~?ICE EQUIPt~ENT HI).9 BUItDING AND EQUIPHE~T HAINTENANCE O10 PUBLICATI ONS MD.11 I~MFORARY HELP MDo12 Ao C* NIELSEN FCd30 iNDEX HD.19 MISCELLANEOUS ND.L~OCONTIHGENCY TOTAL $6T6 ,O00.OO L~3 ,ouo.oo 7 ,O<)O.OO 3.000.00 2,00O.~ 2,000.(~) 3,000.00 6,000.00 I 11 ~OC~) .(3(} ,OC{~ .CO ¢oRAND TOTAL OEC¢MBC, 5, 19T2 $8~5 ,COO. OO
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zgT2 ESTIHATEDiL~RKE'rlNG DE~RTt~ENT EXPENSES 5TATEHENT0?CHANCES APPrOVeD ESTIMATE C~m~T~O $Ep~EHBER 22, 1972 R~ws~o E~TI~AVZ DATEO D~C~MeER 5, 1972 ~:CREASE $865 ,ooo.oo ~ARI~8 AND ~NSURA~CE RETIREMENT 8CN£FITS TRAVEL EXPENS£ TEmPORARy HELp COHTINGENCy #1 ,ooo.oo ~sZ ~ooo.o0 O~CRE~SE ¢ 8,000.00 2.000 .CO 2.000.00 __~ ,000.00 $31,0CO. O0 DKCRE~S¢ ~20,000.00 D~CEHeER 5, 1972
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THE AMERICAN TOBACCO CGHPANY ESTIMA*/~O MARKETING DEPAR'F.~NT EXPENSES 1972 140.1 SALARIES A~¢' RELATED EXPENSES HD.~ TELECCt, e4U~ I CAT ION$ ND.II TRAVEL EXpE~ISE$ HD.5 ~JgS ND.~ STATION£RY A;~O OFFICE SUPPLIES ~1~*7 RENTAL OF" OFFICE EQUIP~4ENT MID.9 BUILDING /.NO EQ~,JIPMENT MAINTENANCE HO.IO PUBLICATIONS MD.11 TEMPORARY HELP HD.12 A. C. NIELSEN FOCD INDEX MD.19 HI SCELLANEOU~5 ND.20 C0tlTI NGENCY TOTA...__.AL t~3 .ooo .oo 23,0oO.OO ~ ,COO,OO ?,ooo .oo 3,0oo .C<) 2,000°00 2,000.00 3,000.00 8,0CO.OO 110,000.C0 7,000.00 12,000.00 GRAND TOTAL ' $~PTCMB~R 22, 1~72 $865 ,ooo.o0
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~;;TIHATED MARKETING DEPARTMENT EXPL~SE3 STATEMENT OF" CHANGES APPROVED ~TIMATE ~ATED HAy ~ 1~ REVISEO ~TIHATE DATED S£PTEHB~R ~, I~ DECREASE $9C~ ,OOO. O0 35.c~o.oo T~L[C@~NICAT~ONS ~Y[L E~P£NSE3 ~TATIO~ERy AND OF~fCE ~UP~L~ RENTAL OF O~FIC[ ~UI~[NT BUfLD4HG AND ~QUIpH~NT ~INT£NAHC~ PUBLICATIO~ A.C* NIELSEN FOOD INDEX CONTIN@~NCy ~NCR£&$E $1,o0~.00 $1 .oo0.00 ~CREASE $ 3 .oco.o0 1,000.0o 1 ,CO0. O0 1,0~3.00 1,003.00 6,000.0o $36,0o0.00 DCCREAS~ $35,c~0.C0
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HD.1 SALARIES AND RELATED EXPENSES MD.~ TELECO~-~4L~] CATI O~S MD.~; TRAVEL EXFENSES MD.5 DUES MD.~ $TATICi~ERY AND OFFICE SUPPLIES MD,~ RENTAL OF OrE-ICE EQUIPf4ENT O9 BLIILDING AN~ ~'QUIPMENT MAINTENANCE MD,10 PUBLICATI ~S MD.11 TEMpoRARY HELP MD.12 A.C. NIELSEN FOGO INDEX MD,I~ NI SCELLANEOUS MD. 20 CONTI RC~NC y I~E AMERICAN "tOBACCO C~PANY ESTIMATED NARKETING DEPARTHENT EXPENSES ~972 TOTAL ~683 ,ooo,oo 22,000.00 8,000,00 7.000.00 ~.000.00 3,O00.OO 3.O00.00 ~,O00.00 8,000,00 116)000.00 7,000.00 35,ooo.oo GW~ND TOTAl. M~y B, 1972 $900,000 *00
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mL6L '9 ~ 9 oo" ooo' [£¢ oo oeo' o~'~ 00"000'II 00"000' t oo'ooo'~L~ (A~±~U~3~ S~U3HO~ "d) d13H A~V~OdH]I O0"O00'H oo'ooo'tt6* 2~I "~ xVH 031VG 31VHIL~3 G~IA3~ £39NVH3JO£N3N31V13 S3SN2dX3 1N~41.~V~3O ONI/3~N O~&V*,IJLS3 ~L61 G
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HD.1 SALARIES AND RELATED EXPENSES f4D,3 TELIECC4W~HUN I C ATI Otis I,~).~ "PRAVEL EXPENSES MD;~ DUES MD.6 STATI~'ERY ANO OFFICE SUPPLIES MD.'~ RENTAL OF OFFtCE EQUIPHENT Nt BUILDING A~ EQUIPHENT MAINTENANCE ND. IO PUBL ICATI CiqS MD.11 TEMPORARY HELP MDJ2 A*C. NIELSEN FOCO INDEX ND.19 MI SCELLANEOU5 ~ 14D.20 CONTI NENCy THE AMERICAN TGBACCO COHF~Iy JESTIMATED MARKETING DEpAR~4ENT EXPENSES l~T2 TOTAL $668,ooo.oo 22.000.~D 8,000,00 7 ,ooo.oo ~.,o00.0o 3.ooo.oo 3,ooo.oo 3 ,ooo.oo ,ooo .oo ~ ] ~,OCO.OO 7 ,ooo .oo {:d5,0('X). OO • ~-,RAND TOTAL i ~11 ,(X~O. OO P'f:SeuAey 7, I~'(2
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ESTIMATED MARKETING DEPARI~ENT EXPENSES STATEMENT OF CHANGE$ AppRoV[D ~STi~IATE DATEO NOVEMBER 1~, 1~1 ~EVISED ESTIHATE DATED ~'EBRUARy ~. 1~2 INCReASe $795 ,ooo,oo ~II ~000.00 $~i 6,ooo.oo A.C* ~IEL$EN~ INDEX INCR~A~ $i~6.ooo.oo
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THE A.P, ERICAN TOBACCO CC~IpAN¥ ESTIMAED ]v~,RKETING DEPARTMENT ~;~PENSE~ ,9T2 HD. I SALARIE3 ~i~No RELATED EXP~NSES MD, 3 TIELEC~UN I CATI (~NS ~D. ~ TRAVEL EXPENSES MD. ~ DUZS HD. 6 STATIONERY AND OFFICE SUPPLIES MD. ~( RENTAl- CF OF'F'tCE EQEIIPHENT Q 9 BUILDING AND EQUtP~NT HAINTENANCE ND. ]O Pt~L[CATIGNS MD* 11 TEMPORARy HELP HD. 19 141SCEI`LANEO~ HD. 20 CGt~T[NGENCY ~TAl` $6~,0oo.oo 22.000.00 8,000.00 T .O00.CO 1! ,000.0~ 3,C00.00 3,000.00 3,000.00 4.000°00 7,000.00 ~,OCO.O0 GRAND TOTAL NOVE~A 19, 197t $T95 .ooo.oo ¢
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HARRETI NG DEPAR I~IENT ESTINATEO NAREETING RESEARCH EXPENDITURES - CIGARETTES, S~OKING, ETC. 19Te HR. 1 A. C. NIELSE~ FOOD I~DEX GRAND TOTAL J11~.I~30.00 ,~i:I qi,'l NOVEHB{~ I~, 19~I
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The American Tobacco Company Selling Committee Expenses 1972 PALL MALL Filter Tipped lO0's Street promotion - Sacramento, California $ 6,000 PALL MALL Extra Mild (Cup) Street promotion - Oklahoma City, Oklahoma 8,000 TAREYTON ~promotion - Knoxville, Tennessee 5,000 S~VA THINS Filter ~tree$ promotion - Tulsa, Oklahoma 7,000 Photo transfer promotion 22,000 Panty hose promotion Total SILVA THINS ~O00 LUCKY TEN ---~arket test promotion - Portland, Oregon Matchbook promotion Total LUCKY TEN Total',budgeted items 17,000 Charges to Balance December 31 December 31 $ 5,535 $ 7,711 289 4,237 763 6,949 51 22,000 42,897 103 16,860 140 299
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HARKET t NG DE PARTHENT ESTIMATED SELLING CONMITTEE EXPENDITURES - CIGARETTES, S~OKING, ETC. PALL f~ALL FILTER TIPPEO 100s I STREET PROMOTION - SACRAI4£ NTO. CALIFORNIA PALL MALL FILIl[R KiNG (CuP~ --STR£ET PqOMOTION -- OKL&HOklA CITY, OKL&HC$4A Z.lO TAREYT(~*J . STREET pROHOTtON -- KNOX¥ ILL[, Tt N;~ES$¢ E SILVA THINS: STREET pROMOTIO~ -- TUL~A~ OKLAHOMA PHOTO TRANSf£R PROMOTION PANW HOSE PRONOTION TOTAL SILVA THINS LLIC tCf TEN¢ Z.~o TOTAL ~RKET T£ST PRONOTION - PORTLANO, 0R£¢10~ Z*~| MATCHBOOK PRONOT I ON TOTAL LUCKY TEN ~972 DETAIL 7.000.00 22.000.00 iT,o0o.oo 'tOTAL $ G,ooo.oo 8,0OO.OO 5 ,O<)O.O0 ~3,000.00 22,000.00 GRAND TOTAL DCCCHeCm 2T, 197Z (;8~ ,000.00
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1972 ESTI~TED ~LLJNG COMMITTEE EX~NDI~RES . CI~ETTE$~ S~IOKING, EYC. SYA~NT OF" CHANTS APPROVED ESTIMATE DATED SEPTEMgER 2T, 1972 REVISED ESTIMATE DATED OECEMBER 27, 19~ IN~R£A~ STT,Ooo.oo O00.OO $ 7*000.00 1111N$ ~JLT£p~ . pANTy HOSE: pRO#4OTION I NCF(EAS~ $7.o00.oo ~CCMmCR 2T, 1972
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The American Tobacco Company Selling Committee Expenses 1972 ~LL MALL Filter Tipped lO0's Street promotion - Sacramento, California PALL MALL Extra Mild (Cup) Street promotion - Oklahoma City, Oklahoma £AREYTON Street Promotion - Knoxville, Tennessee ~WA THINS Filter ~treet promotion - Tulsa, Oklahoma Photo transfer promotion PanSy hose promotion Total SILVA THINS ~UCKY TEN To--market test promotion - Portland, Oregon Matchbook promotion Total LUCKY TEN Total budgeted items Charges to Balance September 30 $ 6,00o $ 5,535 $ 465 8,ooo 7,71l 289 5,000 4,237 763 7,000 6,9~9 51 22,000 13,750 8,250 36,000 27,147 8,853 17,000 16,939 61 ~ 220
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Z.t MARKETING DEPARTHENT ESTfHATF=D SELLING CO~I~ITTEE EXF~ENDI3~RES - CIGARE'rTES~ SMOKING, [T~. 1972 PALL HALL FtbTER Ti~PEP 1OOS - ~TRE£¥ pR~$4OYION -- ~ACRAM£NTOI CALIFORNIA J[~TAIL TOTAt. $ 6,oo0.oo Z.2 PALL MALL F~LTER KIN~ (CUP) - $1REET pRCC4OTION -- OKLANOHA C I TY p OKLAHOMA 8,000.00 Z.10 TAREYTON- STREET PROMOTION -- ~NOXVlLL£T T~NNESSEE B SILVA THINS ~ILTER= ~R£ET PROMOTION - T~LSA, O~L~HOMA PHOTO TmAN~rER pROMO~IO~ PANTY HOSE I~ROMOTION TOTAL $1bVA ~INS 7,00~.00 22,000.00 7 ,ooo .oo 5,000.00 36 ,ooo,co z.~ z.41 LUCKY TEN: TOTAL MARK£T TEST pRC~4OTION -- PORTLAND' OREQON ~TCNBOOK PR(~4OTION TOTAL LUCKY TEN GRAND TOTAL 17,o0o.oo 22,000.00 $T7~ooo.oo
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1972 ESTIMATED SELL NG C0~v~I'rTEE E×pE,~DI ,~IJRES . CIGARETTE~, ~#~ING, ETC. STATEMENT OF CHANC~E~ APPROVED ESTIMATE DATEO JUNE 2~, 19T2 REVISED ESTimATE DAT£D SEPTEHBER 27, 1972 DECREASE I VA THINS F{LTER . pROMOTIONS PHOTO TRANSFER PANTY HO~E {UCKY TEN . TOTAL NARKET T£ST PROHOTION DECREA$~E ~3,000.oo 1 ~000.00 $7,oo0.oo S£prCMSCR 27, ~9T2
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The American Tobacco Company Selling Committee Expenses 19~2 , ~udget PALL MALL Filter Tipped 100's Street promotion - Sacramento, California $ 6,000 PALL MALL Filter Kin~ ICup) Street promotion- Oklahoma City, Oklahoma 8,000 . TAREYTON Str~promotlon - E~oxville, Tennessee 5,000 SILVA THINS Filter Street promotion - Tulsa, Oklahoma 7,000 Photo transfer promotion 25,O002 ,O00 P~nty hose promotion 8_8z~000 Total SILVA THINS , 40,000 KYTEN ~arket test promotion - Portland, Oregon 20,000 Match promotion 5,000 Total LUCKY TEN 25,000 Total budgeted items Charges to B&la~ce June 30 June 30 $ 5,535 $ 465 7,861 139 4,237 763 6,949 6,192 18,8~ 8,000 13,141 26,859 19,o75 925 z6o
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MARKETrNG D£PARTMENT E~TIMA"I'ZD SELLING COMIVllTTE£ EXPENDI'IIJRES . CtGARETTES, SHOKING, £TC. 19~2 Z.1 PALL HALL F'ILTER TIPPED 1(~)3 . STREET pROMOTION -- SAC: RAM~NTO, CA[. i ~'ORN f ,~ Z.2 PALL MALL F'ILTCR KING (CUP) - StR£¢T pRO~OTJON . ()KLAN~A CITY~ OKLAHOH& KNOXVILLE, TENNESSEE SILVA THINS FILTER= Sl*REET pROHOTION . TULSA OK(*AHC~MA PHOTO TRANSFER PRO~4OTrON pANTy HOSE PROMOTION TOTAL SILVA THINS Z.20 Z .21 Z.22 ~ LUCKY *fEN; Z.~ TOTAL MARKET TEST p~OHOTION -- PORTLAND, OREQON MATCHBOOK pROH~TI O~ DE~A]L =CO0 • OO L~ ,O00.00 8 000.00 L:'O .O03.0~ TOTAL LUCKY TEN "~'rA_SL $ 6,ooo.oo 8,000.00 5,000.00 }10,000.00 25 .COO CO GRAND TOTAL ¢WB4,000.00
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1977 ESTIMATED SELLING CGHHITFE£ EXPENDITURES - CIGARZTTE$~ 5HOKINGj ETC, STATEHENT OF" CHANGE5 APPROVEB ESTIMATe DATEO APRIL ~, t972 R£VISED ESTIMATZ DAT~O JUNE L:~, I~72 INCR£ASE ~7~,0CO,00 ~,000.00 ,~ 6,000.00 ~ZI ~.": ~oL:L2CL~:S:° 1 NCR£A8 E ,~ ,0C0.00 ;NCREASE SG,OOO.OO Ju,¢ 27, 1972
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The American Tobacco Company Selling Committee Expenses 1972 PALL MALL Filter Tipped 100's Street promotion - Sacramento, California QLL MALL Filter Tipped 85's Street promotion - Oklahoma City, Oklahoma TAREYTON Street promotion - Knoxville, Tera%essee SILVA THINS Filter Street promotion - Tulsa, Oklahoma Photo transfer promotion LUCKY TEN Total market test promotion - Atlanta, Georgia Match promotion Total budgeted items $ 6,000 8,000 5,000 7,000 25,000 22,000 Charges to Balance March31 $ 5,533 $ ~67 7,861 139 ~,237 763 ( 18~ 25,000 19,771 2,229 - I I I ii iiii i iii i a i
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MARKETING OEpAR~ENT ESTIMATED SELLING cOMMITTEE EXPENDITURES - CIGARETTES, 5MOKING~ ETC. Z.1 PALL MALL FILTER TIPPED 100S - STREET PRONOTION - SACRAMENTO, CALI F'(%RNIA Z.2 PALL MALL FILTER TIPPED 85S - STREET pROmOTION -- OKLAHOMA CITY, OKLAHOMA Z.10 TAREYT(:~ - STREET pRC~OTION -- K~;OXV I LLE j TE NN~S~E E Z.~0 SILVA TitlNS F~LT~R - STREET PROMOTION - TIJ LSA ~ OKLAHOfdA ~.~% SILVA THINS FILTER -- PHOTO TRANS~'ER pROMOTION Z,l~O LUCKY TEN . TOTAl. ~RKET TEST P~CO)tOTION - PORTL/*ND * OREGON Z.lll LUCKY TEN - mATCH pROMOTIorq TOTAL 6,000,00 8,000.00 5 ,coo.oo ? .ooo.oo L~j,OO~.OO ~,OOO.00 ,ooo.oo GRAND TOTAL $78 ,ooo.oo A~IL ~, 1972
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I'9T2 ESTIMATED SELLING CO~ITYEE EXPENDITURES - ¢IGAREI~ESp 5MOK~NGp ETC. STATEMENT OF CHANGES ApPROV¢O ESTIMA3[ DATED JANUARY 17, 1972 R£VISEO ~STIHATE 0ATe© APRIL 4, 19~2 INCREASE $6~ .000.00 $1"/,O30.O0 STREET pRCe4OTIONS PALL HALL FILTER TfPPCD tO0= TAREYTON ~ILVA "I~IINS ~ILTER SILVA T~lii~ FI&TER -- PHOTO TRANSFER pROmOTION LUCKY TEN - TOTAL MARKET TEST PRONOTION ~NCR~ASE ~¢REA~E $2,CC0.00 1 .CO0. O0 1 ,OC~ .OO ~1 ,O00.00 ~=~ .OCO. CO INCRCAS~ $17,000.00 ApIL k. 19~
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NARKETING DEPARTHENT ZSTIMATEO SELLING C~tt41TTEE EXPZNDITURE$ - CIGARE'i~FE5. SMOKING, ETC, Z.l PALL HALL ~ILTER TIPPED 1C(~s - S~R£ET PROMOTION - SACRAMENTO. CAkiFORNIA Z.2 PALL HALL FILT~R T~PmEO ~s - STREET pROMOTiON - OKL&HOMA CJTY, OKLAHOMA Z+IO TAREY'roN - STREET pRCMOTION -- KNOXVILLE. T£NNESSEE Z.20 SILVA THIN5 FILTER - $TR~ET p~OMOTION . TULSA. OKLAHOM~ Z.}~O LUCk'YTEN - TOTAL NaRK[T TEST PROHOTION -- ATLANTAt GEORGIA L~.~I LUCKY TEN - HAT¢~ pROHOTION TOTA.~L $ 8,c~o.oo 8,000.00 6,000.00 8,000,00 26,C~30.00 ~,O00,O0 GRAND TOTAL $61,OQO.O0 '(7'/7 dalluAny t~, 1972
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19T2 ESTIMATED SELLING COMMITTEE EXPENDITURES o CIGARETTES, SHOKING, ETC, STATEHE~f OF CHANGES AppRoVED [$TIHAT~ DATED dA~JARY ~p 197z RE¥1S~D [~flWATE DAT[D ,JANuARy I~, 1~2 INCREASF $5o,o~o.oo 6t ,ooo.oo ~I 1,000,00 ~TE~ TOTAL MAR;<E¥ TE~T PR~OTION M&TCH PRC~OT t (~N UNALLOC&TED R£SER'/E ~NCREASE $26,oc~.oe 5.c<)o.oo $31,ooo.00 DECREA$~ ~O ,000.0~J ~o.oco.oo INCn[~SE ~11 ,~.CO ~aWU~RV 17, 19~2
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NARKETI NG DEPARTHENT ESTIt'~TED SELLING C[A'.IHITTEE EXPENDITURES - CIGAREITE5, SMOKING, ETC. ,972 Z.1 PALL MALL FILTER TIPPED ICes . ~TR£ET PROMOTION -- SACRAM~I4TO, CALI F'ORN& A Z.2 PAD. f.~LL FILTER TIPP[~ ~5 - ST~E£~" p~O~O'rlON - OKLAHOHA ClTY~ OKL;,HOMA Z.10 TAREyT(~'q . STREET PROMOTION -- KNOXV I L~E, T£NNESSEE Z.20 S~LVA 't~lN~ F'I=.'rER - STRE(T pROMOTtOW -- TULSA , OKC.AHOHA Z°~0~NALLOCATED RESERVE TOTAL $ 8.ooo.oo 8 .co0.00 6.000.00 8,0CO.O0 20 ,CO0100 GRAND TOTAL $5o,ooo.oo ! ' / ~ ¢ • 4*wuAnv ~, 19~2
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~972 ESTIMATED SELLING C(~FIITTEE EXPENDITURES - CIGARETTES, $I~OKING, ETC. STATEFEHT OF CHANGES APPROVED ESTIMAT£ DATED DECEM~£R 3+ 1971 R[VI$£O ESTIMAT[ DATED JANUARY 3, 1972 INCRE~SE/DEC~AS~ STRE£T pROMOTIONS -- PALL ~LL F'ILT£R "~'lPPEDI UNAI.,OCA TED R£SERVE I NCR[ASE $1,0oo .00 1,003.03 $~ ,OOO .00 $50,000.00 _50 .o00 ,oo $ -O- DECREASE ~2,0co .(>D ]~CR£A3E/DECREASE --0-- JANUARy 3' 19T2
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MARkeTING DEPARTMENT 1~T2 Z .~C SILVA T~IIN~ FILTgR -- ~¥R~T PROMOTION -- TULSA~ OKLAHOHA Z.~C' U:~LLOC~T~D R~SER','C "i ,CO0. O0 8 ,C~':~ *00 GRANOTI3TAL $50,0~0,. OO D~C~Me{~ 3, 19Tt

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