Tobacco Documents Online

(b) ~[T6~I stgnd~zd.q aud ~oqt~meuts for the IRb~li~ Of elg~rett~s ~il~II lmelnde 12a~ reRuh~ment tll~t e~¢h p~lck~a~e Or contf~loer in '~ilIPh i!igareites ~11 I?omm~rce ll~e o~ered f~r s~e to c~l~t~lers ~fu~ ~l o~car ~.lx/1 di~,tillC~ lab~l whieh~ (1) contains %l~e l'ollOwing w6rds: "CRution--l~f~bitu~l Smoilng Is In jill leli~ to t:{er~lt h" ; ~nd (2) set8 forth the ~lver~ yield, 01: othe~ [nd~, o~ eac'h illcri~llnat<*d a~el~t to b~ ~ounll in ~l~ S~LOke ~ the cJg~l ~f~es cout~Illed ill ~l~ch j~t~h~e ~r t~R~aine~ (C) ~u~?h .~t~li~da~d~ and t~tlil"erl~nt~ Wltl~ resider to ~he R~'~cr[isin~ ~f cigar e~[~s ~llrtll (1) ~ovide ~a~t eac~a cigar e£~ o rl~'~r ~s~ill o11~ ~ontahl the ~llIl~ing W~- Jng : *'(3aution It~IbttUal Oigarett~ ~m~i~kg is I~gu~ous to lle~lth" ; a.rl (2) provide fc*r the eliminr~tl~ll of ~ll advertising matter which tends ~1 make ~aret~e ~mokilt g ~tt r~l~ti~ to ehildLr en, W~Cb ~ils to comply with tI~o stantl~rds Rnd requilemen~s established by ~ho Clma~li~siol~ und~z the precedlrg ~11"o~o118 of~ this se~tioll ~h~lll be deemed to be R fulse a~'~el~ise~lent of drlkg~ for tile ~llrpose8 Of s~t~ons 12, 1~, ~4~ aIxd 15 of the Feelers1 Tr~td~ Commisslou .4.~ (~I Stat 739; lg, U.SC. ~2~ ~. ~4~. and 55), ~1~ ~monded, tl~ ~e Cellltui.~i~n ~ha[[ h~lve ~}e I~llty ~nd ~uthori(y l. 13re~ed wi~h r~]~ct t~ ally such f~/lg~ R~e~ent ~1~ the s&lxle rmal~ler ~l~d t~ tlle ~uii~ i~x~llt as with r#s~ect ~o other false llllYer~a~l~ of 0zugs ~hich l~r~ inlla,~fR[ under the Ifedergd "l~de Comml~si~u ~t. l~ 5,59, ggth C0n~ 1~t SSUS] A BILL ~0 reg~la1~ the 1 ~beling of (,igs reties, al~d for other pucpose~. ~ri~ i~l 0o~r~ ~8~ ~t~t £his ~ct ~t~~ be cited ~ the ~FedCr~l Ci~r~tte L~be~in~ ACU'. D~IO~8 (~.) The £er~i ~ig&re~t eTM ~neailS ~tl1.~ rol] ~f to~r~oe~, wrapl~od ir~ ~ai~r Or ~y ~llbst~t~nee o~hez ~h~.ii ~ob&ce~ (b) Tho ~erm "ilt~koge~ ~eRn8 ~ !D.~Rg~, ~0X, ~ttrton, or ~oR~i~er Of ;~lly ]rind la ~hlch ci~are~ ~re offered ~OP ~R~e, ~(], or ot~er~-i~e sullied to cons~rs. (e) ~e ~Im "p~r~it" ~ue~s an~ individl]Rl, p~rt~ership~ ~o]'~ora~[~Jn, ~r ~31y Other bl]sines~ ~r ]~gal entity. (d) ~I~e te~ "8aI~ or distribution~' l]3el~de8 m~ipli~g a]~d 1~eali~ of di~- tr~bu~io~ ~her t~a~ sale~ (e) Th~ ~ortu "Ca~by~dge Filter ~,~ctho(l~ ]8 th~t~ me~hod of n~e~sur~ng ~*qr a]nd I~COV~O ~8 ~P~£~d ~l~ fJle ~v~m~eat~ g~)]~1]~ ~eefi~g of the ~88c~iati~l~ of O~e!£tl Agrieul~ur&l Chemists, On Octoliez 16, ].q~ ~tt W~sh- Jn~til~ DIs~rle~ of Cohlmbi~t. (f) Th~ ~rm ~'tIi*~Lod ~tes" m~an8 the ~eye~1 ~lt~, tho District of Columbia, and posse~slons of ~he Unite~ Brutes, age fo~ ~ale or distribution W~thln the If ni~d State8 any cigarettes ~he pa~ge of w J~ich (1) f~ils to b~r ~e f¢ll~x~in~ stotem~t : "~V~rr~u~: Contii~ual Cig~rett~ ~mol~g ~ay Be Hazardous to ~o~r ~e~Ith " ~Jr (2) fail~ to ~(~tte Lh~ ~Vel'~ge tar t~Ud nicotine y~]ds p~r ci~re~e &~ detor mained ~ ~he C~.mbrid~ ~ilter ~eth(~ Or such othe1" r~ethod ~ 13~q~ hel~af~er be t~p~roved for ~ch ])urpo~e by the iWatio~al ~Jm~l ilf ~t~tnd~rds. "I~e fore- going ~t~tements ~hall be loc~t~d pr~mlncntly on t~e pa~ge In ¢on~qlous I~]~L[ legible type ill e(~l~trllst by ty]3og1"a!~l~y~ layout* ~r cul~r wit~ ot~er pz~ted m~t t~ ~u [hc p~oka~ PP~E ~ ~ z zoz{ SE~ 4. I~o other w~rnin~ r~ulrem~t shall be iml)osed o~ ciga~te labeling or Da~agl~g bY any ~red er~t, Sta~e, or local autl~ orig.

CIGARETTE LABELL~G AND ADXVERTISING CRI~I~AL I~r~ ALly ~E~ ~. AU~V p~r~3n who vio]~ the pi~visioi~ of ~his ACt shaU be g~ilty ~, misdemeanor ~ad ~lall on conviction there~ be ~ubJect to a fi~e o~ Dot ~or~ thaa $100,C~tk i~ j~y~o~ pROCEEDIlV@$ ~ ~. ~he ~veral ~Lri~t courts ~ th~ Unite~ ~fl~n~ Rr~ IIlvos~d witch jRrisdic~ion, ~or C~use ~how~ r~nd Stlb~t to the provisions ii~ ~eC~ll 381 (relating to notice ~o ~he ~posi~ par~y) of tlt~c 28, I~ited ~tates C~de, to i)reven~ and r~rain violations ~ thls Act upon ~pplicat~n ~£ ~h~ Attorney General of the United ~at~ aeflm~ through the soveral United St~ies attorneys in t]~e~r s~vernl di~rict~ ~c. 7, ~g~trettes 7a~n11~o~red, imoorted ~ oackaged (i) i~or e~port ~ro~ tho Unite~d ~tates or (2) for doli~ery ~o a Vessel oi" aI~raft~ R~ ~ll~plie~* ~r ~on~,~p~Jon b~-~,~1~d ~he j~Irl~dio~io1~ ~f ~h~ in~l'na] rev~l111~ ~IWS o~ th~ UaiI~d ~t~s ~hall I)e ~mi~t ~zo~a ~h~ ~uLrem~L~ i~ thi~ ~ b1~t ~uch ~mp~ioIl ~h~ll Ilot ~p~1~" to ~igar ~t~ ~&al~&c ~t~e~d, i~po~.~ed, o~ p,~ck~t ged fol~ ~b~p~eil~ ~ ~ili~d ~tttt~ ~ili~try v~ss~Is, i~s~llation~, or ~hore based ao~ivlties where- ~vor su~ Vessels, i~s~al(ations~ or a~i¥itn~ maay b~ 10cared. S~R~LIT~ ~, ~. I£ any pr~vi~i~u 0£ Lhls AC~ or Lhe a~licaiion ~hereo~ to ans" perso~ or circulnstRnce is held in~li~, ~he ~ther provisions of this ~¢t and t~e app]i- ca~on ~ ~uc~ provision1 t(~ o~h~r L~rson~ or ¢Jrcu~stauces shrill ~ot ~o ~'~d thereby. S~C, ~ Thls Act shall tak~ effec~ ~e bundxod ~nd Lw~iLy days after the dato o~ i~s ~R~t~0nt. [I~a, the C~n~ce~si~,,al 1~rd, J~i~ iS, I~51 M~ M~c~o~, Mr. Pr~id~t. T believe JJ1~i an ~L~II h~ ~,~ l.i~ht to choose his own ~ison~ BU~ I also b~ieve ~h~t he h~ lhe ri~hL to know jttst what ]~ind ~ ~ ~sk he is ~aki~g. I ai~ ther~L'l)re toda~ i~tttc~d~c±ng ~t proposed C~are~e L~b~ing A~ to r~quiro adequ~r~ warlnI~g fl~(I tal~ ~nd ~(~lO ~&te~l~tlts oa ~I~ ~ig~rolt~ packa~. Th o American peol~e w a~ ~his prob~o~ioll. ~k Publi~ LI~IIh S~rv~c~ survey ~as hazftr(l ~r ~omothl~ to bo (lon~ .~bd~i~ i~," And~ by • r~Jo o~ ~e~x']y 2 to I~ This survey ~how~ that ~o~igh ~ny A~meri~Lns ar~ D(~W awaro that ~m o1¢i~g is ha~uL too ~t~y o~he~s, I)arti~]~rly t~g~g, have I~ ~vet go~ tho ~oo InS~ ~tre ~ll te~(l to s~7 "Jr ci~re~e~ w~r~ ~'~lly sil harm~ ~he Govo~nm~n~ wo~Id ¢~r ~inly do some~n~ nbon5 It" I ~IIl ~(~nvil~d ~h~iL ollly ~ p£~rib~ warl~Lt~g o]t C~Ch Cigarott~ package would ~a]~v ~riilg ho~ to t~t~ ~c~k~. (~T ~lle t~r ~out to become smoker, the ~bor ~,~t~ that ~igarette ~n~oking i~n b~' i~j~riOllS ~ him. Wl~t abou~ ~af~ ci~arett~? D~, tar ~nd lli~ot~ yields ~ally m~k~ a ~ifferenoe? The p~I~ IIealth Set vlc~ belJev~ tb~y 0~). "W~ fir~ ~onvii~o~d'' th~ ~1~tct~ ~urgeon ~euer~l i~Id u Ho1~e ~m~mitt~e ]as~ A~g1~s~"y~11 ~fl~ l~ke ~ s~r c~ ~zo~e, much sa~. Some oigare~tes havo b~i~ (lovol~o~ hTaR~ h~ve ~U~ ~t tenth (~ ~ i~o~ne and tars of ~he ~rdmary EJ~h~ (~11t (if ~n ~pl~u~lod~r~g ~ out ~f eveiy ~0 (~ ~e ~m~1¢~im]]~d ~y Lh~ pl~bii~ l~oa[th ~v~ w~ntcd ~o bo told just w~t ~lle t~r a~d ~00~I~ score i~, A~ I have £c~r many lo1~g y~r~ w~rke:~ t~ promotf~ th~ d~ve~o~oRt and grow~ o£ the Natio~l Cane.er Institnt~ ~ ~k L~ ~ll~I'~ LO ~]~e cancer

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CIGARETTE LABELLNrG ~ AD~RTISING ~We ~w ~er~ ie~u~y ~m~eted some stu dl~ which show a di~er~u ~ result. L~ L~ ]Jl&c~ ~hem in hist orioal ~r~e~tve. "In 1955, a ~ur~ey made by th~ Bureau of the ~ns~s at f~ r~u~t of tb~ public Health ~rvice ~uud that 59 per~nt of adult r~en and 31 pel~nt of ~du~ Women wer~ ci~aret~e smoker~. ~In 1962, a ~rv~y u~d~r~ak~l by t~e ~er~c~n ~ln~r ~l~ie~y foun~ ~ Lhe of ~mal~ ~mok~r~ had l~ro~s~ by ~ p~re~ge points, "~ Jl~y ~ 1~ y~ar, ~he P~blie Health ~rvice's National Center for H~aI~h ~'A preliminary ~lal~s Of Lh~ C~IL~r~ ~g~res for ~1~ mo~th~ Of J~y. AU~l~ and ~eDt~mb~r i~d~ tha~ ~e pl~por~ion of ~dul~ cigar~te smoker~ has ~c~ually ~iecIin~, 'L]Jast f~ll the ~erv~e undertook a survey to ~i~ m~e a~rate ~a~ ~n ~e~ on the smo~ng habits, ~ledg~, a~d ~ttitude$ ~ the ~era] ~pll l ~tiouL I~ore than 8(~ i~er~ Of ln~mat~orl w~r~ ~gbt fror~ ~ randonl n~ti~widc o~ adult c]garett~ smokers. £~lmated as follows : ~In~t~d i~ th~ ~9 t~rcei~ of ~ and ~, there tll~ n~w only ~bo~ l~en~ male ~r~ smoke~ in oux Dopula~i~ "A d~i~e ~ 7 ~r~ta~ po~ts dOeS ~ot appear ~o be much and it is ~r- ~inly 1~ ~h~n ~ve would wish. ~11~ if ~es~ figui~ ~and up ~der fi~al a~ly ~re are now n~srly &~ ma~y m~n wh~ ar~ noncigar~ smoker~ as ~her~ are ~l~l~o~gh Lhe ~]e~ine i~ sm~ll~nly ~ to 3 I~rc~age ~in~s--this i~ ~he ~rst timo on record in which tll~ ~nd h~s been do~vn~rd "If we consider both ~en ~ ~omen, it ~ouId ~ppear that there a~e as ~any ~lltg ~o~v Who ~a~e n~v~r been c~arette ~moke~ a~ there are s~nokers. "If ~molri~g h~Dits had ~n~i~ll~d ~ ~ I~vel of ~ year~ Sgd/~ th~r~ Wo~l~ be ~b~ 3~ million more ~moker~ tb~ln ~el~ ~tl~]ly ar~ t~2y, ~ ~ou]d r~t their vTe i~ ~h~ PIlb]l~ H~]th ~rvi~ ~r~ ~y ~o m~ll~ ~a~is- ~ed wi~ th~ ~r~gre~s t~at ha~ ~ l~de. On th~ ot~er hand, I a~ £o~inced tbs[ e~r fitl~lh~gs ~ a year a~o, ~idely pub~ized and ~llow~ ap throughout ~e year b~ an alert anr~ r~sponrd~le pre~s, I~a~e 1~1~ a dlsce~nil~le ~n~ en£~u~- a~in~ e~ on ~he smoking ~ob [em. "Tllat pllblie sw~re~g o~ ~e hazards involved is ~videspre&d is evlden~ in ~In ~b~ area of b~i~fs ~n~ a~]tlld~s the d~t~ are bo~h ~tlmuls~ug ~nd en- co~rag~Ilg, For L]~i~ rea$ol~, I waut to Sllar~ th~ ~r~ r~u~Ls wlL~ y~. ~ell In a~van~ of ~h~r Dublica~ion. The ~g~es, I am L~I~, ~ pre~n~ary Dut ~easonably firm. th~ r~latio~ of smok~ ~o s~ifi¢ ~i~easgs Fer example, ~ople ~ver~ asked : Is ~bere ~yt~i~lg a ~r~o~l m~ht do t~t could ~a~s~ |~llg ~er? ~rn~d ~out the habit. A lar~ majeri~y ~ ~le clga~e~ smoker~ surveyed indicated LhaL th~ b~i~ved ~l~i~g to ~e h~rmf~, ~A nllm~er 9f ~ti~s ~gh~ to e~@re th~ ~sillJll~y Of ~em~ial ~]O~ Pre~e~d wi~l tbe ~tate~oent : ~re~e smoking is ~ of a heaLt~ ~azar~ ~ something to be do~e about it/ 7 OUt of 10 agreed and only 1 ~u~ ~ 6 ~tNIne o~t Of t~ ~ they w~r~ in favr~r of more pubI~c ~du~ti~n On ~1~ health h~ar~s of ~i~ar~te s~oklng, for b~h adults and e~[ldren. "Font o~t Of five ~OD~ ~ld ~hey were OpF~S~ ~ t~ pr~l~t~ of ~e~ri~ ~h]~t ~S and cel~r~ti~ ba ¢i~r et~ ~dver ti~in~ ~are~t~ llal~ Isbels a~ In a~v~rtising ~Elgh~ eut ~ ~en~n~u~ng 7 on~ of 10 ~o~r~-also s~id tD~y b~]ie~d ~at ~e ~u~llc ~al~h ~ervIce durln~ ~his F~r ~S ~tercst~ l~el~ ~IS~ i~ th~ behaver and ~itud~ t~var~ smoking af stude~ in ~he health professions.

(~IG.a,R~ETTE L.~BI~LLNG ,4-~ID ADVERTISL~TG 7 Jk study conducted among more than 10,0CO sea/or mediCaL dental, and 0steo- pattie ~de1~ ~s y [elding interesting results. ~'~m]3g[l'~d te the general iY1$t]~ po]~u]ation Of comp~r~o]e ~ ~]2i¢)r l~di¢~ ~11~i~]itB1 ~o]" ex~imple, show far le~ ~nden~y to ta]~e tlp eigarettes~5 peroen~ ng~Ins~ $3 percent. And among medical $t~dent~ who take up the habi~ there i~ £~r gre~er tendency to quit~4 ~erce~ as against i~ Percent i~ a given tlme period. "Thi~ ~ggest$ tlzat in ~o~p~ Which ~ohl he~Ith i~porta~t, ~v~ tl~e ~'~tcts, a~ understand the health implications ~ ~h~ f~ts. the ~garcttc h~iL is ~e- ~-evsib]e, ~,ec~l~ tt~e mt~ical profes~io]l i~ freql]~I:~ $iI~e to ~et ~]I ~x[L~qple in personal h~alt]~ tha~ ~h~ b~e~era] pop~hl~ion ten~ t~) fOlh~w, this finding o~a~llg m~ic,~tl st~d~11t~ i~ ~ h ~]~ fnl] ~tngllz~~ for th~ ~liture. ~'Th~ ~o(-~ie~c~ Of ~ ye~r~ in Ilr[~]~, deIllOIIS~]~t~ th~It St d~eDly iIigi~aillL:~ personal ha~t can be ehaI~ged wllert. Lh(~ ~fl~t~ ~t~e Inad~ Widely known. I migh~ &dd that, ~) f~r~ ~o~t Of this hu~ b'een ~Joiilpli~hel] through the mas~J commun~catlo~s ~cdia~ I doubt th~ ~ny h~alth ~essago ]]a~ e~er re~ched ~o many in ~o ~hor~ ~ time~ ~'~v]2ttl h~v~ be~/l s~me Of ollr ~rvice e~ort~ ~ring ~hi~ p~t :7(~r? ~'~o~ will p~r~p~ ]3e interested, first o~ ~U, ill the distribution ~ the r~port "~to~eth(~ dtl/~ the ~r~ct ~'e~r, in~hlt~ing s~le~ b:: the ~uI~xint~ICll~, 0~ Doc~i~ents~ m~re thall ~50(}00 c~ple~ ~)f ~he ~'ll]l rep{>r~ Ot~ smolEing tied ]l~Ith ~a¥(" bce~ (]I~trlb11~e(]. ~or ~ s~en~II~a i~llic~t[on, Lhis is ~!ii~ ¢~tlb~tailti~l. Equ~]l~ g~'~ifying ~ve be~n t~le ~um~r an4 d~tx~])ilt]~n ~ ~u~mm~rie~ ~nd ~pec~al o.udi~ce ]ollblic~tion~ inspl~¢l b.v t]~ l'~[3or~. The ~(~rvi~e ht~ worked ¢lo~y W~h lo~ny (~ove~nmen~ agencies and vol~at~y organi~tio~ ~o make ~h~se ~--~ndehil~' p~li~ions both appealin~ and ~cllr~tek Five ~[~r~(~ ]it~ll~h in~l~latio~ ~amp~le~$ o~ variou~ a~pe~ of the r~DOr~, ~r ~xQmi~]e, w~ve premiered snd (~i~tribll~e~ by v}tri~l~ iinit~ i~f ~]a~ I)~bli~ HC:&l~h ~¢~rvi~c~ ~I~(I ~dr~&~ol~ ~rol]p~1 W~ have di~ri]~ecl ~bou~ ~.000 infoz~u~tion kits o~ ~ample publieatlon~ on ~moking and health. "We ~r~ iI~VOlved ~ Wt'll in ~m~ ~5 ll~i~vior~] ~11di~ ~o ~t ~ ~e Ix~h~ so~ dyn~l~ies i~f smilking: why l~eople ~t&rt s~oking alt~ o~h~r~ don't, WbX ~ilm~ c~an stop ~i~ of~hei~ huv~ ~i/]~tdt.v. ~e~ ~n~lud~ sLudles o~ ~d~II &]ud youfll edu~i(~1~l programs, w~thdr~wal el~n~c~, the ~des o~ phy~e~n~ Stud ilrJae~ llr~fes~[omL1 he~]~hw~ei~• and ~h~ valu~ of grou]J treaL~ent "0~ of th~ most imme4ia~ and ~ar-~eaching byl)rod~cts o~ the smoking ~d J~a]th repor~ [~as be~n t~ imp~t~l~ it h~ gt~e~ to reSeal~h o~ ~he components ~f sinok~ and t~eir physiologie~l effe~48. ~ot only has the report stimll]ate(~ mo~ r t~t~ v~h, btlt t~e field ha~ a~tra~ted ~oi~pe~en~ inve~i~tt~ors who p~ev~o~l~ h~d b~cn giving pri~r ~t y to o~her p~ohlem~. "~a addition ~ e~panded work at the ~-ati~nul ~nstitutes ~f Health. n~v ~esearch is be~ng ~onsor~d ~.v univer~i~ie~ and ~ul~da~]oJls, alld, ~ ~o~ ]~l~Ow, by ~he ~mertc~]a ~edl~1 ~.s~i~tion with financial ]ael~ J'rom ~h~ ~Ob0.CC~ indu~t~ itself. Aml~ri~in Ca~i" ~c~I~ty, ~nd tl2e ~t~dy o]" £he ]~ti~h physicians ~on~in11~ ~o ~Id'orce t~1~ e~r]~ ~ndi~g~ ~¥~I~e4 ill ~h~ sl~91~iJag ~i~ll h~ittlf~[i repqJ~. All th~t~e strel~g~hell the evi(]eJ2e~ ~]laL pgop]e who slop ~moki~g ~l'e gr~.t]y bene~iLed, even if they h~e ~meke4 fo~ ma~y :~earu. J~he w(,~i~h Of r et,~ar ~]l i~J'ormation ac, e~lat e(i £o11 tb~ Advisory Com2~iL~ i~ being kept l~p to d~te thr~IZh the u~e of the .~edlar~ ~om~te~ system a~ the ~t[oIlal LIb~Iy of ~i~ine, Pla~ ~re b~i~g develol~ed for a ~itl]~l~ re- new alld a~al~ o~ th~ worldwide ii~eratu~ im ~i~ snlbjef~ L'~s~ o~ the a~'itle~ I hav~ me~tloIic~:l te~(]ay a~e ~o~ii~ prog~s wi~h ~ and local health agencies, education i~st~tutionsI a~(l oLh~r~. I l]ttve ~ii~tf~t$ groat m~Ily which¸ in the a~e~ce o~ ii~ci~l ~upp~r~, We h~ J3e~ abl~ ~O ~s~i~ only b~" consultation ~nei t echni~a ] ~(Ivic#~ "O11o of ~he principal ~y~ b~ which w~ keep informed I~ ~]Iro~h the ~a~ tic>hal Inb~lagen¢~" (~oula~il, w]J~ch ~Ja~ ]~rongh~" ii~ t~g~her ~e:~e today¸ The ~ubllc Iicalth ~e~vice i~ delighte(l wJ~h ihe rapid pr~gr~s~ being made by ~he ~ou~eiL

CIGA~E'I'TE LABEL~G AIqD AI~RTI~G "We pa t~ieular ly wan[ to w~lcolue our d] ~Lin44 u]~lled now ehalzms n, l~rr 3~r¢~er- ~on F0~e, ~ho~e ~zligh{ellefl e~amp]? Will ~arve ~he C~llJ~ClI'S c~lls~ ~ it h~ ~ece~tI.v s~rvocl the PJce~ldong~s C~zlll~i$sioli oil l~l~¢tl~ 1)i~,a,~ (:~itl~.r~ ~lyld ~troke "Th~ r~,i~or~ t~f that Coml:oJssion~ n~ nlo~t Of yoli ~:i~ow. ill~lLl~ed ~ strollg endorsemOll~ of ~h~ rel~ort ot~ slnokh/,g a~d h~tglth and r~Jolnlu~l~ded an ~Xpelld i~llr~ (~ ,ql0 million o~r ~ ~y~av pe-rio~l. "0nr rP~e~g fo~ a Sl~p~eme~tal aplar0priag~on o~ $1.9 million las£ ~ummer • v~ d~rr~ ~ tlte C, ollgr~s~. We recoiled ~l~cour~tgemeng ~ronl a l/umb~r i~ ~M~mbers Of q~llC Collgl'~ to rp~tcw the t~ln~ thi~ yea~ This we hoi~e ~o do Lrl g3a~ w~2i~s ~l~fld I~ w~ az.~ t~3 ilut ~he N~lriollal Cle~tt4ngho~s~ On ~kin~ and l~ealtlz into £uU ol~ratlo~l it is c~le~r tbst fu~dz/ will be n~0e0. "LasL yett~, the C~ngress dltl aDDrop~ia~ e $1.5 mllll~ to s~dy the heal~.r claret] Dl~blems 0~ Lobac~ Thi~ ~tl~i~ropriation, which w~s made ~ ~h~ Department of A~rlcl~lture, htgs been highly useful. ~he ~13~r ~rn~at o~ A~'~cli~ ~1i ro I~ "~v~r~. ing yery cl0se~y with ~h~ l~ll~[ic ~&llh Service ~t de~e]edj~i~lg ~lliLal)le r~arl~h i~ ~he ~per~i~ of t01)acco ~1~o1¢~, And lea~ C01~sgit~e/~ts arid ~heir l~iologi¢" eff~c~s. "In SlllZilzl~ryr Where t~o We ~rc~ld ~d~y, 1 y~tr f/~,r lh~ p~r~ ! "First ~f aii, despite the charge that n0ihil~ h~ re~lIy ha~Derz~l, and ~hat tll~ smokIDg ll~Dig~ Of the Xa~on ~r~ right "oaek ~h~t,~ ~he~ Were, ninny Ch&lJ~ have [tlre~dy ~[tk~l DI~Ce, "Adtllt ¢igat~gg~ ~a~kor$ [o~ showilig a cles~ trend ~lwlt~ ~rom th~ ]2~bit. A~ Iea~ 1~ million Americ'an~ ~lr~ ~o~ ¢~-cig~ret~ slnok,2~l~d tlaey have been o1~ IOllg ~lol~gll for mo~t o~ them to ~t~y Off ;if W~ tallc" Into ~0Dgld~r~10lt th~ illerec~e i~l pop~lJ~10~ tl~, drop i~ total ci~o.r~e ~n~lzlap~iOll ~is I)as~ y~ftr [8 su~£&n~i~] If, In ~l~, ~Iio[l~lllg llf~d h~D f~n~d,' ~i~ r~t~ co i~s ~tD plAoll wo ulcl now be rntl~h Ill,her gha]a i~ W~s It yeflr "l'~{ i a cla more illll~C*r t a~q t ll~V0 ~li th0 ~h[t lage'8 ~al~ng 131~c~ ~431ow ~he .~tlr~a~¢, • ag tile ~0v~ls o:[ 0.tt±L~de ,~lt(I I'A,llef, which are o~?.en ~he pt'*2t,~r~o~s Of ~'llgtll~ 112 be]savio~ "~ny ~molz~rs llave become tlrle~ly ~bo'~t ~]10 r~ha~ti~n.~aiD Of cigarettes illness. .~illJo/l~ i~ I~dult i~ig~rot~ sanok~r~ ~r~ read~ rt/ 13~ frilly ~o~¢'~1 gh~t ~h0 fJrne ha~ ~om~ go ~hflit~ their ~m~king ~al~i~ An(l, Chef,fore ~e oi)por£~llJLy to c~/lvili~2~ ~he~21 in L~ and t~h~ y~ar~ ~h~d ]~ groag, "~l view Of the lit~ [~e 0DDOI%IUll t y for I/OSi~Ve ~ egl0~, ghe gitu~ ~ ~lIreI y ripe ~o launch ~ tr~aly n~tgionDi el~0rt that Will ~OZlVXJICe p~ot>l~ Of tIl~ d~tngers of cigarett~ s~lokin~ ,,y~" we e~rt'~t ~t~ch ~n ~ff~rt I ~m convinced that i~any nai21ions o~ smoker~ nov" On ~he fent*e will dec'ide ilq fa¥0r o~ gDei~" owi1 he~tlgh and well/leing' real llop~ ~or £h~ ~ll~r~. l~ut, a~ Win~[orl ~hurcl/il[ l~]lrds~d ~g~ ~we Dle only a~ the b~girining ~)~ tl~ [~a ~J~tli~ g,'~ ' Unless w~ collgirl~ t~ ~rt ilu~elwe~ in ~he struggle ~lat ~es allead, we Call 10se: Wh~t gr0~ln0 h~$ I~et~ gai~ed. In the f~aee Of th~ thr~ ~o hes.lth ~vhich cigarette ~nuok~n~ pres~ilgs, o~r gatlls lzave been more, pelops, Lh~.ll we migh~ Ii~ve e~ti~c~ed but they ~re le~ th~n W~ might have h~Ded for 9p~I~, real Job ling b~re us. "]'or our t'~.r~, I pr~l~i~ LIl~ in t]xc monghs all~a(1 ~he Pt~b]I~ Ffenlt/1 ~ervI~ will do all i~ cad ~ Drink' ~bola~ a l"~l~Lio/l ~ clg2reL~e s~llki~g izi the cl~r ~l~(l e~s~blisllod Dl~erest~ ff£ th~ -Xa~on'$ llealth." ~ MA~r~0~, ~r presld~nt. I ~1~o a~k unalziI~aolIs con~e~t ~ha~ ~he D~ll lh~ on tlle table unfil Frid~y~ J~rlll~ ~, for ~Do~lso~s. The p~n~C~ O~Pr~. TJ3O bill WLII i~e i'~c~'ed and ~DDropri~tel~ r~f~rrtwl, tt xl~l will lie on ~he ~able tcs reqnos~ed, 'igle bill (g. ~5~) tt~ regulatv th~ lttbclLug of elg~l~tes, add for other i~ulT,0 s~s, in~odtlct,d "07~ ,~,[~. l~agll~on ifor hl~lD211~ ~nd otll~r ~,ntt~l~), was r~e[ved, reafi gwice bY lgs ~itl~ alld refelq'ed to* tl~ COll~ati~e~" On (~J~l~el~2~'.

CIGARETTE LABELLNG ~I) ADVERTISING 9 IATAgIII~GTON ~'4T ~ TT ~N~T~, Jla~:h 9, 196~ Washi+~#to~£, D.O DE~R ~]gNA~O~ I~AONUSON~ i iflaV0 ~ boater ~/ LrttlislllJt herewith a certifie~l copy of ge~ate ~esolntioa NO. IIKi5 32 which was adopted by the betlar~e ~ff the State of Wm~h[ngton <m Mltreh 6, I965. N~'r~t~iry of Ih~ ~J~atc. ~enate Re~ol~tJon No. 196+%~2~B Se,Lalor~ A L l~a~mu~sen, Wilbur II lYe]hiller ~ Js~l~Lrgl 7Y* t~ //on¸ L~JII~O~ /~ ,,rl~l~o~l, prc~id~t Of ~h~ U~ed ~,t,lt~,~, to th~ l~ ~idt~it W@ your m~moYinlis~F~ the Dlel~ers o~ the ~qen~te Of th~ ~t~tt~ ~ Washin~ ton, ill lCg[~l~iye se~si01~ ~lss~mbled, re~I>ect~ully represent ~nd pe~ltlotl ~S follows: Whereas, ~vithil~ r£~-ent mot t]/~ ~11c~ llatJOllally l,'~owl~ ~gtlT~s as Edward I~+ ~llrrow, John Wayl~e~ ~eedtlie l~ll~r!hinsllu, ~lld Na~ ~'K]l~g'~ C~le. have received operaFions ~o~ Inng elllloor, brlllging t~ the ~itel~tlon Of the V~ople elf lahe elltlll try, ,~nd 1~ r t[~l~t fly L~ oltr youth, l]l~ dangler s inh~.r ent ill th~ U~ 0~ el~arett e~ ; ~llel Wll~re&s, ~n~t~r l~ag~lson ha~ proposed ~at a hill he introduced in th~ Coylgre~s Of tll~ I]I~it~l ~tate$ r equiri~ g that ~i~rl2~f~ lie ]~J I~l~{l ~S h~lzard~lls ta health ]NOW, ther~for~ b~ i~ ~o~d, Thai ~ollr Memori~list~ al~pIl~Ud ~he F~Siti~rL fak~ by ~lla ~I" MII gI~ tl s~c*n, and urg~ []1~ M~nlbers of IJongre~s, and ~*ar til!uh~riy tile M~bera of t~ congl:~illu~l del~ation frOl~ tile ~t~re Of W~i~l~n tll giYe fllll ~ll]9port to ~ch a+ bill, or to ally Other bill o~ like' l~Urpor~ or inrxmL Ih~t m~y be ill [ rod~le~l ~1 tl~@ Con L,r es~. B~ ~l f~he~- r~oIv~¢t, ~Phat the Igeere~l'y ~ th~ ~cLllrt~ tr~lil~miL ¢~;i~ (ff this reso[tltioll to tho Hon. I~vndon B Johnsim, pr[~[tlo~i of ~he Unit~t~ ~ss~t~+ to [h~ pr~i(iel~t ~ ~e ~n~te fllld ~pl~ak~r (~f the Hoa~,~ ~ II~epre~I/l,~iiw's <~ the Untied ~t~, and tn ~a~ll ~ell~or ttild Repi'~t*rl~i~ ~rom ~he ~tate ~£ Washington l, Ward l]ow~] on~ S~r~t~ry o~ LII~ ~ena~, do h~re~ eer ti£y t'0i~ is ~1 ~rll~ alld corr¢~ eol)y ~f ~nate l~ol/l~ion No. 196~32 adO~p~d ~ th~ ~ate Oll ~*~r~h 6, lq65. The CItA]~.~. "Smoking and Hcnlth,'~ t]m repot5 of the Advisory Colmnittee to tim Smgeua Genm'+d. will be i~corporated by reference hdo tin+ hearing record in its entirety and part I, the m+roduct]rm. mtmmarles and conclusions, will be pri{~t ed i~ the appen dix ro i}m lmat ~n~ record. ~¥e have as our fi~t wJtnes~ ibis m~H~ing onr dis"dn~ui~hed colleague from IYt+zh, the HonorM)l~ ~Vallace F. Bennett. ~*÷e will be glad to }lear from you. STATEMENT 0t' THE HONORABLE W~{)E ]~, ~EI~,TT, UI~T~D STATES ~ENAIN)R, ~TAT~ O~ IJ~AI{ Senator B~.~- ~+r'r+ Mr. Chait~na~ I want to express m y appre~;ialkm to the committee for ext endin g time to me to testiS" in ~. plm~ t ~ leg's lation to regulate tLe labeling and advertising of aigatett~s. 15 f)79 65 ~K ~

10 CIGAEEWfR LABELING A~ND ADV~RTISh~TG On July 16~ 1957, I sponsored S. ~65~# in the 8501 Congress which I believe was the first cigarette labeling bill to be introduced in th6 (~ong~ss. This bill just dropped into ~ deep hole and disaplic~m!d, and I am del'~hted to Imow now tlmt as a resulg of fur~lmr ~Jrk by doctors and el t~ers concerned with tile problem, ~¢ ~ow bays two bills before us introduced by mere bel'~ of tin~ committee: In e~eh Congros~ since flu! 8oth sessiun~ I h~ve introduced or cos pen so~(l bills tn r't~ tfire ~ wam~ing l~bel to be attached to cigarettes to w~I~l smokerg o f ~he ~e~'dth hazard involved. Unfot~;ungtelv~ nearly 8 years lmve p~ssed since tile introduction of that first bill a~d Confess sti]l Ires not taken action to protect our citizens by means of adequate warn in~ ]abCs. . . . . ~{r. C]@l~an, tile bpdy of my sc~temen~ slmp.ty 3x'~ ,ews ! ue lnstory of the legislative S1E~&£Gt&O/1 add I we]lid llh]¢ pI}I'n kltk%lO~ tl~a~ It be put in zb e r e~,or d as thougb I h,*l reu d it. The CuA*m~*m Thank you. lVkbout oh5 action that will be done. ( Balance of statement fellows.) ~ l~[I F~cPON~, IN PI~OGI%FS~ A great mi]estmm was aehleved on January 11,196~ whea~ the Sur- geon GenerM~s Advism7 Comnfitte~ on Smoking and Heald~ ssae; t~ report. The judgment of the eomlolfitec was flmt- Gigar¢@te smokhlg Is a health hazard of su~e[ent ~nDo r t arle~ in f~a~ U[d~ed *~tates ¢o warrant opprop~iate maxIledial aetiolL During the past year several ma'm" ~a¢ions including Lh÷at Brkain and Italy', have taken action to lhait ei~aretle advcrrismg and to wa~n the imbhe of the danger which smoking pose~ to the healtl/ lv~d wall being of its ci~izaI~r). On dlmua~3e 18~ ] 96i, Paul Rand OJxon~ fhe Chai~mmn o~ the Federal Trad/I (hmlmission. m~de a lSstorle anneuncetoellt that the FTC would issue a set of proposed t~ad~ regu ations gov~rnir, g the adverlislng and labeling of dg~rettes. These rule~ were published in tlm Feder".l-Reg- ist er o~ danm~D, ~, 196g. Hearings were beht on the~e rule~ on i~arch 16, 17 and 18 1964, ~md intem~%ed mriit~ were g[ven until ~iay 15, 19~4, to submll Sl ~0 eluonta either in support or opposition to th~ r~fle~. ~t ll'n ~I ~ll ~J00 Wi~l~sses testili~d or stlbllliLf ~d ~zatements. TOBA¢00 INDVSTRX aliAS -NOT PEOD0C~9 Awsw~ At tho FTC be~:ing~ the tobacco industry was given evetT oppor- tunilr to testify ~nd present its ease. However~ th~ indust chose to raake" only a limiled present ation in the proeeedin t,,% Aeeo~'~ingtoflm FTC published report the tobacco industry-- tOOk the lmslti(m that /he Commisslol~ looks a~thorit:f to conduct such a pro ~ediIlg alld altel]oa~iv~ly, that if t~e (]oil%mission has ~l~cll allthol'i~y, it Mmtlld rmt exercise it at tl~ time. The report fmther s±at ed ~hl in(hlst r~ ha8 submit?ed no data or iRforma ~ion with r~sl~e~ to such m~ttors a8 the. hc.attb haz~rr]s of elg~ar et~e saaokin~, tile urospe~fs for (l~veloplt~ent of 1~8 hazard0u~ cigarettes, an4 the pu~se and et~eets of e]gv~tt~ aclv~r ~]slng,

C1GARETI'~ LABELING AAND ADVERTISING J. 1 ~T(~ TOBAGCO R}:~ULAI'IOI¢ I~FLI]S SHOI:LD BE I~II'LI]~IENTI2D a.s a result of the hearings the FTC alarmed it8 decision to pl}tce into ~ffect oft January" 1 1~165 'ee trnde regul~tlo~ ru]e~ regard g cant on ~be s and adve~t]smg of cJgra'ettes. Unfortunatel), tim cite - t ve date for im )lementing I2Le.~ new cules was later postponed until July 1 1965~ a~ the request of ihe Ilouse Conxmlt~ce on Inteistate and ~reigll Co r~cnerce In t ng ~' th tlm stuff of the FTC I h~ve determined that the Commission i~ most anxious to implemenl its tobacco ~eguht]on rules a~L ~c~L" es pos~beda e However theprosi~ t (dfur lerdehvis qu te k~ly because of three factors : ( ] ) A iw~xd~o was inserted in'the FTC order which permits the 0ommission ~ antcrtaln all ai)pllcation filr~1 prior to May 1, 1965, by any Interested tmrLy to po~ffone tht, cffeetiTe dale ur o/herwise susI~elld, modify, ~r abrogate tile provi- sions of the rule as to a(lver tf~fng, UDnn a ~howiug of stleb change in cil'eumstances as to just ify such requested tctioll ill the ptlblic int ~re~t ; congressional action on pendh~g tohacc~ regul~ ~ion bills may result rt ful~ erreq~ est fl.omCongresstodelaythe effeeHw~ iateof the.l~eg~l ]a~ions: ~ the ~obacco iI~[l[1s~ry ]~]lly ,g~"~l£ 111]ttn('h~'e relief m the courts (o delay or n ulllfv thc FT(~, t~b~'co trade i~gnlations. CO~ORI2~S ~x~t)]D~D ~OT {_'Atwfql~ ]PUIRTI4~R ]~A~" Mr. Chairnmn I do~ think Co]~grcs%wangs to be responsible ~,~r u~*y 5,rfher delay in safeguards which will help warn tlte pubhc ~nd particularly you~g s]c, oke~ of the inherent health h ~zard ~ hlc]~ exists in cigarettc smoking. For that reason~ it is u.~l: important that Con- gress ]m~aediat ely exp r(~s its will ]n lwgard l o the sev~r~] e~garette balls llow e~xding before ~fis committe~ :rod the House Interstate and For- ei~u ~omme~ ce C ommitt ee. Congressional ~ppr oval of an appropr ia Le cig ~rett a l~beling and advertisin bilI wil] resoIve a~D' IegM dispnte as to whether the FTC or some ot~er Federal agenc~ should have the power to issue etfect~ve controls on the tohneco indus~ly, Our scientists have resolved any do~hg which onec exlsled as to the cancer produciIlg effect which prolo~g~zd cigrald le sift okint~atbas on the human body. Good evidence h~s }melt pn~duced to show tobacco ~lso has I~ de] gt fwio]i~ c~ffe( t on the heart. ]UllgS~ o,1]d other vital organs. Wily Them ]n the name of common.rise should wa proet'asripat~ m m- p]en~entin~o roller IRlles~ which do IlOt pro}uhlt th(! s I]e or dl~Lrlbu~lon of tobacco, ~ut onlg ~ml users of he~,]th (h~qge~s which resul~ from its use Ample precede~ts exist for such waI~ing l~bels. The ]C~d and Dru~ ~dlninis-~rathm now requires iv formative labels to be pl:t~d on ,%11 lrLedl¢]]l~ and drugs and I]lally o~hsr pro(hl[~[s which lllgy prove in~uriou~ to human health if not us, d itt accordance with prescribed ]nstmlctions, '] h[~skLi]] ~lld cross,ones w~rnin~plaeedonmanyhouse- hold produck% such ~s disin~ec~nts~ is a s]gh~ well known to every housewife. Is it not re~sonabIe, therefore,-W require the cigarette

]2 CIGARETTE LABELING A-~D ADVEIITISLNG nlDiluf[i(t{ursr [~) place s~ eautlollalFy 19)~I ell ~ach pack~,~eI cartonI or 1 mx of eigar~tes w~nfi~l tl*e mnoker that "Coutinual (Jigar~tt~ Smok- ing lsa HeMth Hazard'S; or "Caution: Cigarette sumking is ~nger- ous to hea]th. It m~y cause death from c~ncer and other discloses ~ ? CoNor~ss ShOUteD AOl' FO~T~WITn Mr. Chairmm, while I am ~ cospmlsm" of your bill S. 559 I am not wedded to ~mv one upproa( h in resolving the labeling and adx erllsing rol,lean relating to mgarette smoking. Our colleagu% Senator Neu ~r~rger~ ba~ introduced ~n excellent bill S. ~47. Likewise, the langaage contained in the FTC tobacco trade regulations might Iogieally ho in cinded in a bill reported by the Co~nerce Committee and would have my full support. It boils down to the simple fact that "wh~0 dmuld I~ don~ mus% be done.n and the Coll~'(~ss shonld, without delay~ pass egeetiw* ]egis]atinr± to deal with the mgaJ~te labeling and advertising problem. Again I want to express my appreciation for ~he time affor(h d me to te.~tifv and, in cone/uding, urge th(l [ummdtt~ ~x) repo~% a bill forth- with tel: a~ tion on tile Senate floor. Thank you. The CHA~m~a~. Senator Bennett, of course rm ~ne is more f~uniliar tlmn yon, with 5,our long experience in tbe Congress and in Ihe Senate, that ~mny bills are introduced without any par ticnla r pride of autlmc- sh ~'~%'enat or;~ ]3~)r~. That is right. The C~Am~a~. Wording or otherwise. Sometimes they are in t reduced so that the matter can be laid on the table so tha~ we e~n lmve the benefit of *tinny people's views, to modify, change llm bill~ make thernbetter. LnO~ese arfieularca~esmentio~mllby¥ourself, tbebil~ that i introduced and t~o one ths.t Mrs. Neuber~r a*/d I believe there are olhers in the Congress, we are hopeful to tM;e them all and find out r~e good parts of each. know you have bad th at experience yourself. Senator B~N~. Obviously the purpose of this whole legisladve. process is to try and take a basic hle~ and work it into tim most effective b~w and every ~feraI~er of the C~ngq'ess and evmT Member of the Senate can make contributions to the ultimate length. The CHnm~Ax. I don't think the fa¢~ that the chahana~z introducezl a bill at M] rules ou~ any o~her suggestions m~de in oilier bills or rules ut the eonshle±aLion of ary other b t at at er Members may hllroduce. Senator D~T~. I am sure the ehalrm~n of ths commlttoe is fair, impartial and amxi~s to get llte job done, and wil/ co, raider any worthwhile proposM. The C~n~ax. I thank tim Senator from Utah. Any questlons ~ Senator Pastore ? Senator PASTO~, I~o. The O~m)ia~. Senator Morton? Senator Mol~o~-. No. Tim CHA~a.~. Senator Pea~on~ Senator ~ox. ~o.