American Tobacco
Public Health Cigarette Smoking Act of 1969
Fields
- Litigation
- 10004026
- Type
- Congressional Testimony
- Legal
- Request
- 41
- Characteristic
- Marginalia
- Date Loaded
- 23 Nov 1998
- Attachment
- 60147209
Page count mismatch (files 66, split 14)
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anfircamna! ccord
United States
PROCEEDINGS AND DEBATES OF THE OXst CONGRESS, FIRST SESEION
J
Vol. II~ WASHINGTON, TUESDAY, .IONE 17, 1969
No, 99
House of Representatives
Public Health Cigarette Smoking Act: A~ter complet-
ing all general debate on H.R. 6~43, to extend public
health protection with respect to cigarette smoking, the
first paragraph oE the bill was read and open for amend-
ment when the Committee of the Whole r~e. Proceed-
ings under the 5-minute rule wi]~ eontinu~ tomorrow.
H. Res. 437, the rule under which the bill was con-
siderext~ was adopted earlier by a voice vote.
~agt$ H 4~$e-,4 49[
H ,t880
CONGI~SSIONA]L R~CORD--- HOUSE
~C I~[EALT~ L*t ~AI~"I~B 8MOK-
YNO AGwr O~ 1969
Mr. ~'O~NG. ~V~, spea/ter, by dlrection
of t~ Corar~ttee on ~tfle~ ~ ~all
House ~solutlon 437 and a~]~ ~r ira ~x-
m~iiate ~n~d~ox~
The Clerk read ~he resolution,
follows:
H. ~ 437
Resolvud, ~t up¢~ 'the aflopflon of
Ho~se re~r~Ive i~elf Into ~ ~e
of the Whole HC~ ~n t,h~ Sb~t~ of ~he
~nl~n for t~e oensid~tJon C~ the kd~1
~ape~ ~o ~xet~ sm~In~ ~d f~ other
pu~po~L Aft~ i~ner~l de~, Whlch ~all
r~ ~ed to the bill and Sp~dI ~n1~nue
-~Id~d r~d ~n~roIled b~ th~ ~t~m ~t
minor ~Y meza]~r o~ th~ Comml~
on Iri~ a~d FOte1~x~ Cat~ae~, ~e
flve-mi~ut~ ride, ~*t ~ ~m~IUSloU ~/ ~
~<~tmi~tee sh~l x~e a~t repo~ the ~
~ wi~ ~xwh ~xxt~ ~ m~
~ave b~n *zi~pted, and th0 pcevlo~m ques=
~on ~ be c~anidered U o~d~q~ olx ~ t~lI
~d n~aendment~ t~r~o ~o ~asJ
The SP~. T~ ~mtlemnn ~rem
T~ LM~. ~o~I Is ~eo~n1~fl for !
hour.
Mr. YOIY/~. ~r. BpeaJ~e~, :t ~ield ~0
irduute~ to the distinguished gentlem~n
tram Ten~ee~ee IM~ ~), i~nd~
whlch I yle]d my~el~ ~ue~ tlme as ~ x~ay
Gk~r. YOUNG a~ked and w~ given per-
ralston to revt~e a~d ex~nd his re-
n~rk~.)
• ~r. *z'OUlq~. Mr. speaker, Hou~ ~t~s-
3 hours of ~enera! deb~t~ for eo/~de~-
tlon of H~ ~543 to extend public herflfli
protection with re~ec~ ¢c clgar~t~
smo~xxg, ~l~d for other ~I~,
'lRae ~ of H.]~ 8543 i~ ~o
strengChe~ the warning l~bel which rnus~
a~v~ ~ ~t~m-ebte pzek~es e~ to
poa~pcme the tei~ah~t~cn dat~ on pre-
em!0t~n of certain ~pec~ of reg~stJon
of cigarette ~verfl~In~ from July I,
1909, ~o July i, 1975,
The but, ~ smend~L ~V]d require
the f0~owi~ label on cigarette pack-
ages:
w~inE, ~e ~ur~n G~ heJ de=
terml~ed t~at c~'m-e~e smok~ is ~-
~ your he~It~ ~ad ma~ ~su~ lung
c~eer c¢ other dlae~.
ThlS is a sCron~er ~v~rnln~ than that
requircd at t he Xzre~e~ tlme,
~o statemenL rdat3n~ t~ ~oking ~Id
NO ~ ~latL~ to ~okl~ and
p~v~t and ~lu vl~latl~.
the Jm'~llc~on of the lu~l r~-
~le ~ ~ "~ ~n~t f~m the l~-
on J~" I, 1975,
tI~e ~uiion 43~ in o~ar ~ H.~.
~. ~UII~ ~d and ~ ~en
Mr. QUr~Z~. Mr. ~sker, I ~ld
~. ~eL as the ~ln~L~d ~n=
from ~x~ I~r. Y~O) l~s
~oln~ out, H~ 85~ l~Vides for ~ ~=
~t to ¢ l ~"~ ~mokll~ and for other
bill ~ be p~d ~md~
The vm'l~ of the bill I~ to s~L~en
t~e wa~L~g ~een~ r~lul~d on all
~ddl~lcnl ~eH~ of 8 y~s ~" ~la~on
or ln~ere~e~ with t~b~ ~Ive~rl~
To Tour ~th ~ M~F CaUSe LU~
year. ~he bin wo~fld e~d the ~
flm~h June 30, Lg~,
By extending ~he ~t, the ~111 eg~-
vi~i by the bill
---
H4882 CONGRESSIONAL RECORD--HOUSE
d~ 17, 1~69
CO~Q~.ESBXONA~L !~JECO~D -- :HOUSE H 48~
oil~re~te ~oklll~ IB qlhy~o~c~By ~tdcHe-
~ve, ,,
*or o~ pharm~oIo~ ~n~ Preven~v* M~[.
¢~uel U~V~r~ of osdifnru~a ~2ool o~ ~edi-
~L~e: "phys[c~I depend~ce ~oe~ not develop
~h eld~r~ £~ ~Ro~m0r~. M.D, I~r~or o~ Lab-
0r~ori~. Le~ Hill ~pi~, I~ew york:
"~me ~on~usion ~0~ ~brough use of +~
~o 3~' g¢~er~li~ ~pted Worlcf ~e~tl~h
eo~ed ~ ~td~ t er~o~L~
W~sDJn~ton U~Ver~lt~: "l ~w of no SUCh
figures which ~h~ a ~her m~ati~ ~to
~lon, a~d v~t hou~ le~=l~rt g v~ry hearsay upo~
selected number o~ l~s~nc~l for pl~¢n~.
"~lon ~d hiolng ~me of ~ o~0r~ which are
probably J~t ~.~ lmpor~u~ Or l~st as e.on.
~roverMal "
wide] ~ publicized ~ou~a~t o~ Of hun~ed~ of
of ho ~emn~ o~ life expeck~ a spe~lfl0
n11~'o e~ o~ mlnute~ per elevate ~m~ ~r~
f ancL~l~l exirap01~tl01~s ~md UO~ factual d~~'
Sh~don C So~er~I M~D., ~ree~r of I~b-
or ~t ~ories, I~ Hill I~p~d. ~'ew yo~k, N~V
~ork~ "M~Uy hgure~ were c~ed Oon~ernL~g
30.000 or ~0~00 or 2~0~00 pl~n~ per
known w~at ~he ~au~0~ of lung e~oer, ~oro-
h~t d l~e~se, or bronc~o]~ul~on~r y ~L~-
e~e ~e, the m~tipllo~o~ o~ n~ber s dcos
~o~ co~lt~buf~ lo u~s~ndln~ ~h~ any
F.une ~ec~rlOL Ph. D., ~c~at~ ProCtor,
holm:
"M~. p~g~ ~ yol~ ¢~t ~.o~F ~er~ l~ no
~lg~l~rt~ dlffe:~n~e ~1 t~e m~r ~ll~ rat~ Of
~'R{r. pe~r~m~ ~0~ ~ho~ IS no evid~c~
~lng ~WInS?
"Dr. ~Lor. NO.~
~M2. Speaker, if the contradictory ~es-
Limony o[ meOi¢~ experts raised dotfots
itmol~ conmattteo i~embers, ~hetr pu~zle-
I~en~ W~$ ii10r ~tsod b~ con~ssiol3s coIil-
~ng, otldlp ~l~u~ h, Irom ~e ~n~lsrh~kit~
W~10~t~, For exMple:
]Paul l~t~d Dixon, chairman ~f the
Pedere, l Trade Comatissl~R. ~ts ~old :
1~ h~l nev~ been ptove~l rmed3ca, u~. ~he
e~U~l conneo~lma I~twoett t~e llxl~$d~on
of mnoke anti ltl~t~ t#~ncet" ~ou kaxOw th&t.
do~II you?
And he ~id:
yes, ~r.
NO witness disagreed th~tt the type nf
lung c~n~er ~sso~ia~ed wltlx ~moking i~s
~¢¢~ 4~eetl Ltt0,~med. hx att~ laRt~l~tlou
experiment,% d~SpJt~ more r~ f~rl 3~ ~e~
of efforks mad many re&m~ of pablloity
intlma~ln~ otherwl~.
Dr. William ~. S~ewa~ of th0 PtlbRO
Iffe~lt h ~erwce Le~tlfled:
:~ ~vo ne~er ~tated a e~ua~ an~ ¢ff~e~ be*
~w~en (¢lgar~t~ fflttokingI Stttd 0oroltax~*
(l[soa~e~.
Dr. C~mpbe21 M~e~ o~ the Heart Af~
soclatt~a ~aid:
There is ix~ prc~f ~hat c~re~¢ sIaokl~tg
~au~es ~oro~r~ artery d fee~me.
m~Ieague, Dr. Lewis January, said~
'I~tere Was ~o ~peoJflo ~tlt~al r~l~OnShlp*
Dr. Stewart quoted the 1~6¢~ $4urgcort
Oeneml'~ Advisor~ ComrMttee Ss hav~
ing "~tated ~hat a relat~nshll~ exisM be-
tween D~I.~ On alT ~sem~ al't~ ~g~
i~,t te~ but i~ ~as not been e~abll~hed tha~
t4~s relationship is cattsaI."
Dr. ~r ~hKX ~o0a!~rc~ ~ ~he~ T~ber~ulo~
sis and Re~ll~t ory Diseases Ae~cia~lon
~es~O:
qT~s C~U~ c*f empb~m~ is 1log clearD*
under~boo~."
Asked If 1~ was "not kRuwn," Ire said:
:Dr, Robor~ Browning, his 00lle~u~,
s~d "we httve not mny vMld ~t0,tLstics
y~t ttvRElab]~" o~ emphysema.
Doubt, llowever, was no~ ~hc o~y rettg-
tion aRlon~ oom~J~ee ~embe~. I02,r~y
evidence ~r~ha]ed against ¢igaxet~e
~noklng ~ppe~red to b0 patetttly one
violet. ~m~ ~el~. t.tt0,t ~he~, 01ong wb~h
the public, had been ~ken on s "bsald-
wttgoll" r|de~ Exper6 Witnesses agreed
tlm~ both w'ere indeed l)ossiblIl~les.
~ol]o~in~ $.ro Some ol0eervat3ons /~o
one-sl~ed lleDor t~lg of reao~r~h:
tho]ogy, uaivermty of Texas:
I have be~t digzppomt~d 1~. rnF ~aUure r,o
find ~n ~le ~r~eon ~eneral*~ p~p~r~ ot 1~d4
,l,lxe l{ealt tl ~om~qt~ence~ o~ Smoking. tt dl~-
C~A~ImR O~ the p~b12~l~ed repo~m of ~os*
~h~t~ ctl~'r~@ Wll, k t~lr e, Onel*aSlOPa.
SlleldOR C, ~ommors, M.D., dh~ctor of
l~boratories, Len0x ttfll Hc~pital, New
T'~e~t ~ resd the !~nrgeotx Oe~e~#l~s 19~]4]
rep~t ~l~d I r~ll~e~L Wb~tt h~cl ilal~penot.
T]~e]t lta<l sl~lply d~e & s~l~lyo review of
I, he lit eratlll'e, q'h~ had ~ lxlve~tlga~e~l ~1
~pe¢~. "I3ae reporl* slmp~ ~ldrt't covey ~he
es~lre tleld~ let ra~ opll~l~ct. I{; W~ St Oil.
~pq~tutre~ut.
WflEam ~. Obe~'~ M~D,. d~rector of D.b-
olatc~rl~, Kn~ckbOCker Hospital, /flew
H 4884 CONGRESSIONAL RECORD -- HOUSE
June 2 7, 1969
people who ~11 you that ¢lgarett~ ~moEing to the ~clentttic ec~mu~¢F if l~L~ data de~ ~om0
o~0ml~e~ng values, ~ we rnlghJi
eatmea lUn~ caner 0~ no~ Like ~o be re. tm~ fail hx ~tep vtl~k pr~colxceive4 ~tio~, ~.~we~ad~Dit
ro~x6ed of [eor~0ting] data. in fae~. t~ley
w~re ~ inClUded in ~e L~ ~o2g~ ae~-
eral'e r~r~ o~ "~moIdng ~d H~al~h."
I ~n ~OtTy LIme ~h~ pU ~l~ ~tion p~a~ Led
Oe~ly o~ ~ide Of the pic%u~.
Milton B. Ro~enblatt, M,D. president,
medlcs] ~)ard, 1)ootoi~ Ho~piDal, Mew
Yor~:
D~tara don'b know a~y mor0 ah~u~ it
t~wx anybody e/so dO~ The~, pick tip a
h~0Aine m ~ new,paStors and xhey know
m~ much m~ ~iy lay person This is a togb]~
e peol~liz¢6 ~rea,,,, The PubUe lie M¢~1 ~-
lee £ reg~ ~o say, ~$e~ ~x~ieeoa=~ da~
I~ l~ ~r~e, bLOt it 1~ ~o~; the whole ~rttCh,
Hiram T. Langs~on, MD., professor of
surgery, ur~versity 0f Illinols College of
~ledicine:
i tlll~X~ tiler ±~e atM~ude of m~mF ~f my
a~socia~s in [he medical prof~ion 1. that
there ~re so r~xny Lblnl~'~ha~ they have to
l~o~ lnt~ ~at 1 dmtbt If any great per-
eenl~ge have dove*ted the ~hme and effort to
Inl,es~fgat[~ag She aerial b~,k~rOul~d Infor-
mation and bsve t0ndt-d ~o ., . accept W~t
Is handed ahem.
Arthur l~/lrs/;~ Ph. 1)., director. ~n~l-
tur~ ill Chemical BiologY, Univer~ty of
Selen~t~ta ] almo~b ¢~e ~eIaeral idea~ ab~a
~rnok[ng ~hat ~n going oa in ~he woMd a~ound
thorn * . jtm¢ because y~u arr~ ~ sdenrist
or j~ b~atme you are a do~tor doesn't p~l~
yea in much better po~lt[o~ to k~ow ar~y
be~ter than anyone ois9 vo~ o~ oo~ ~t
the f~c~.
D~alae ~arr, M.D, pre~ssor of 3ur=
ter% ITnivcrMty of 'tennessee (!ollege of
Medicine:
lThe m~Jor~ty of phy~lelansI have to rel~
xtplm pu blishe4 roper% ~nd a~fae~ sor~o r6g-
xa~ea~lee .. to reform ~f the fll/zgeotx Gsn-
e~l . , ¢ha aug, bey is rat~er ~ll who
lxave e~ther xhe ",ime or ~he incll~axio~ to
e~ver the expermaental ]~t~ra~ure,
TheiRs H, BI"~, ~,D,, p ro ~eq~ol" and
chairman, Department of hfedielne, Uni-
versity of 8ou~hem CMifomla:
t san perfee~y ~m~ ttmt if vuL~ 0ol] ~h~
do~uor~ of ~ ~oll~ltr~ yo~ would g8~ a wry
~rong lr~jonty who believe what the ]~tblac
II~lth ~rvlee Re~t says, and fh~t Xhere
sh~p, ~ut I ~lLilxk there I~ ol~Iy cn~ ~ f~ 0D0
doo~ot~ in thf~ country who ~ea y ~ read
~h~ pal~r~ ~nfl evidence on the uther ~ide,
On the *'bandwagon" effect:
Dualae Cam', MD, ~>rofe&~or of s1~r-
gel'y, UrdveratW of Tennessee College of
~edfeine:
Unfor~unalejy, r~a~ sltppO~ed y well n.
for~ed o ffl~al~ in ~l~ pu blJc ~(ea~t ~1 ~erefce
0nti ~eYr~Ut~ ~0h[t~r~ ~l~]l organL~ti~a
have p~r~dtt~ t~ir emotionalism a~d ze~J
to ou~41~axee the ucttml ~Ien*~fl~ k~a~q-
edge ~ proof. This ha~ re~ul~ed in r~l~-
te0dlllg ~le p,abllc !n~ believing there L¢
proo~ where none exfsM. A bmadw~On effect
htm resttl%ed even in ~he aleclieal ~nd sllen.
tRto e~mm~m~ty where too m~ny have ~e.
eep~¢~ ~ho pronmune~enta of d~t~
zealot, lact:h~g *IU~ time ~ ~x~mlu~ the
seienki~c ba~L% or iac~ of ~r~ ~or e~ch pI~.
~ou~eernenr~
]F~onald Okun, I~.D., director of ~linl-
ca] pharmacolog2~ at Cedars-Sinai Medl-
eal Center Lee Angel~ Calif.:
There Is ~Uch a~ emo~ion4adea quo~lo~
here, ~L~xero l~ SO much biaS, tha~ one Is ~n
danger of l~!ng o~a~z~d by Ia co ~gue~
tolling dow~ a hill* p#~Ople have ~o11*Inued
t~ i~e up this ~ad~¢~le wor~ I e~o
%o u~-- wlth z~ally r~ e~idmlCe, but Jus~ ~i~
morn~h1~rn or a stone r~lllng down a hlll ....
if due wan~s Lo ~ acr usader and r emov~ #
~o£ial hablt frora On; ~nvlrO~t~en~ Whlch
~0~ peop~ find d~l~[ Ib0F eh~ s
vetF emOtlon-l~de~l fllr#~ to oln it ~n to
make it easler to get their Job do0ae.
It se0ms L0 ]i~ that What We have
learned from 1,~ffi" pages of testimony is
that the public has been SUbjected ~o an
old-fashioned scar@ ~mpaign. The e.n~le
IAnd ot camll aign that ~ take place ff
Congress fails to retain absolute ~uris-
die~ion in UtL~ matler.
Mr. Speaker, I yleId n~w fi minutes to
the gentleman froal ILlnois (Mr. ~D]~]~-
501~),
, Mr, ~D~N of ~lh1ols asked alld
was given permission to revise and ex-
tend Ills remar k~.)
l~r, ANDEL~SOlq of lliinols. Mr. Speak-
vr, I a p p r ~l~,~ ~h~ 8~tl~ao. frolR Ten-
ne~ee yielding, because I have informed
Im in advance that un~ortmmtely I
cannot take the ~s~tion he t~kes with
r~pect to this Ice.alien.
Norm~dly when I ~te for ~ x~Ie in the
Corrm~it tee on l~ules, ~ I did for this rule,
and when I approve it on the floor, as I
exDe~t to do today, I do so with the hope
snd expectation tha~ I can and will auD-
IX)]~ the leg~A arian it makes in order.
I have recclvetL I am sure along With
other ~,~ $~bers o~ CtJIlgr~, OOIfll~U311ca-
tio~ from ~e~nents of the broadeast~
industry a~ well as of tile tobae~ in.
dus~ry, ~ying (hat [~sage of this leg-
Islation is essential or there will be ieg-
ulatory chaos; and, as the g~utleman
from Te~essee fust argued, that pas-
sage of tiffs legislation is necessary to m-
~u~ that Ci,l~gre~s retains its jurisdic-
Hen in this fl~Ad ~ather ~haXi cede d; to
fc~h branch of Government.
I would hope, very fvanidy, [ha~ by a
ne~'~tive vote on this biD, once the ~-xfie
has been adopted, we celled ha~ made i~
absolutely cle&r in ~he !egi~tive l~i~ory
tllaB WL~ sL~round that vote ~hat C~on-
greys is exereiM~g lt~ ]twi~didiJon; ~
we are te]hng the Federal commurfle~.
irons Corn mi~mor~ "It i~ the will of Con-
greys that you should z~la~ rDll~ !~r od-
not which We have f0LUld by this very
piece of le~is]aflon to he inJ urtoua to the
public health."
A few days ago one of the distinguished
~dvlsers i)f the FreSidenk Dr. DaD2el
~o~anhan, deli~l.ed a vevJ ret~ma.Kable
c~nunencement address out at the Onl-
versity of Notre Dame Among the things
he said on ~hat occasion is that In [his
co,retry teeny, emd indeed tau-oUghOu~;
the Western World, we are ~acing a
crisis ef values.
I read r~entay a book by Stephen
Spender, the poe¢ and critic, called, "The
Year of the young l~bel'' He had
traveled LO ~ome umvei~lty ~ampt~es
bI>ti~ here and abrOad. He came to r~e
¢~nelusion tim~ wha~ the students todaF
v~an~ is not power per ae; wha~ they m~
Surely. there is a right Or S ValR~ of
~he brO~dcastGag indtmt,ry R) eon~inRe
to receive $200 or $300 n~1~ion a year in
adveatIMng 1~venu~J frorr~ the kind Of
advertising that is done, itma told, 55
roJuut ~s during prime time oa three tele-
vision ne~work~ every ~ight of the ~r,
r~er~ is ~hat ~cono~a~J0 value.
~'rmre Ls the eco~ot~c value Of WhLCh
ray friend s0oke, of the tobacco faxmer
he represents. Incidenr~, £ am not
~thout sy~zi~athy for their I~,SILIOIL I
r~IF do no~ believe they are going ~o
be banned by the defeat of t~ Icicle-
laden ~s muah t~ r~y friend fears they
may h~
A~ai.~t these ~ouomic interests, lm-
por~arlt as ~hey may be, is a~Tayed She
qU~S~OI~ Of wh~ther ~llere ~s n~ • val~te
or interest that transcends thc~e we ha~
enumerat~l. I say Ole~ lff a higher
value• There is a hlgh0r res~bility 0n
the p~ of texts CoKgre~s %o do wha~ it
~n to prowl the health of the I~m~%-
can peddle. I say that by a "nay" vo~
on ~k~ l~i~lation we would tell the
youug Deog~le of ~his Ooun~, WILD, by the
thne ~my graduate from ~dgh ~hool,
h~ve been ex12o~gd to 15,000 hoUrs (ff
tolevis[on--~nd we would tell that cixfld
In the ghetto, where *~eut m~'eys,
am told, indicate only 7 imr~nt of the
peopl~ ev~ r~d a ~ewsp&pee or I~Rg~-
nine but fwe-[hird~ ot the fe~xtlies h~ve
t ele~dslo~, set.s~we would te]I tho~ e.hil -
dcen, "We pla~e a higher value on pro~
t~king yotu" health than tve ¢1o on any
o~her of these Interes~a, i~a!~m~nt and
valuable as they may he."
I~ ~eems to me.that is ~ ealax of the
issue with which we ar~ ~onfronted in
this l~qsla~lon. For this Congr~ to t~s-
stmae the ix~itton tha~ we do here, that
We make the af~rmmtive flnc.[ng %tnder
the authonty of the ~m'geon Genm~I--
be it a pas~ ~u~geon Ge*~'al ~r ~ lY~e-
sent ~tl~go0n C~tmral or someone el~
we mak~ the finding L,X th~ hill th~ this
Is lnjurloL~ to the public healS, that l~
rn~y ~tlSe iL!~g esi1~e~ and o~her r ~spir&-
tory diseases, and then We g~ ¢in to ~ay,
"~Ut. DD, w0 will ~ot pro~ee~ the ohU.
dreu af ~ith muata~ from the ~d of
insidious ~u~uences tl~at are wrought up=
on their young and lmDre~o~dole m~ad~
with the ~nd of advertising that ix done
with ~p~t to this par~lmflt~r pl~luct."
I read gome very l~terestii~" ~sti-
mony--and with this I will e/oae--~aken
before th~ Committee on Interstate and
~i~ig21 con~llel,ee fl~)l~l a Dr. £'~on~Id
Ca. Vincent, associate chief, Depart~aent
of Thoracic Surgery, Roswe]l Park
Memorial L~sdL~ate, BuffaIo, N.Y., who
ought tO ~OW whE~ he IS talk[rig abort
bee~Lme he treak~ 250 new C~eS (~f lLglg
~anc~r ~ ~ear. ~r~e ~Kys 0f ~I0$~ pOO01e
ot~y I0 percent wiIl be alive ~ years
later and 06 percent will indicate they
s/~oke one or more pae./L~ o~ cigarette
t, day. ~ his testimony he said. and I
quote:
;~ zuspe0 t tht4 ~ho ~ls~or tans Of the ft~ture
~1I 1~ upon de2 effort~ durLug ~ho pa~t
decade Wl%h amlmement, ~2n~ re0o~:[ Will
probably a~w ~ha~ here Wa~ a b~ghly in.
in,crested 112 is ~1~DgIDg VBIU~I. L~[leotuM ~ucic*~y, greagl¥ c~n~vlled ~n*d
I~ g, eeX*IS L0 me lhai* wa in ~)ngee~ or~em~ed ~a,,~ar,* problem~ ~ beaU&, who
today come head 51% into a co]I~o1~ Wi0% spen~ milRon s of do[late in health r~earo h
wo~id not (~re if bo~h were labeled.
wba~ we are trying to do with cl~'e~tos
in Lhis dehBte is nmke known to yolI the
fa~ t~%mt every nighL, over~" d~.y, evel~
week, hour after hour oig~2e~Le smoking
is po~u~--d 0ut to tI~e youni ~ file mau-
net ill wh~h ~ kTOW Up.
And I k~ow m/; of you that have cbil-
~ deal ~lth [~ ev~r,~ mght, C~a~e~
smoking by advertising Is directed toward
shoving th~ it is ~he ,,iv," thing to do;
it 1~ the W~Y to ~et the glri; i~ %s lhe way
t~ b~ the hero~ ~% ~ ~ ~ay ~ be the
adult to which every Fhffd aspires, and
.~) ~ J~ tr~¢ wish r~/erenc~ r~ ~elling o~
vaIues. W~ are tang ~ the yOtL'k~ peo.
pie simply ~haL ~ be~t med~eat know~-
edge we have now Js that ~l~s p~b~em b
h~zardous but yet we ars goin~ ~ say
tbs,~ hl adver Fining we ~Jll not say ~%at+
Mn Spe~k~', I ~'~t to make i~ Ve~
~lenr that ol~ ~m~-endmen~ wS/l [me di-
rected tow~r(l two vs.mc tl~nk~. First• by
~eR~ the ~eep[e, ~elling r~hem a~ beat
we know, what the si~atlon J~ so they
o~n make an ~0rmed J~*dgment, ~e
~e0ond will be to ~h~r~en the length
~t~ce before th~ C~n~ ~uB~der S the,
ms~ter again. I~ you want, to talk abo~
the o~nt~l of ~he FCC aud the ~, f&e
mos~ important ~mg which the Com.
mittee on In~ers~e~te and Foreign C~m.
merce gener~/ly tales te fellow is ti~at no
biLl goes beyond 3 y~rs b~ore you i~
at i~ again~
Anetber point J~ what we do to ~he
States. 1,br ty -eight of ~he ~0 St ak~s pre.
ven~ young ~pIe fr~rn ]]awing cL~a-
rett~ mold %0 then~ I~V of them pro.
hiblt ~m.v adViCe to yo~r~ pe~le
smoke¸ Alld, yet, in tb~se States ~hey are
n~ pertained because ef the bill which
~he aaver~sing of cigarettes ins~ar as
young De01)]e are ~onceri~d.
Mr Speaker, we ~ have a gre~ deal
of general debate tod~v in which we will
deaf,be ~e m~! test[m~y and I
you will find ~heme ~ not a ~in~le
medical society ~ ~e w0r[d that d~m
n~ ~ake the D~sl~/on tha~ eI~arer, to
smoking [~ h~dou~ to (me'~ healS.
There ~,r~ individual dOCtOrs w~o van
u~t L~y :~ad men Of ln~e g~itF ~%d w~l~
I beKeve are sincere in their opinion
th~,~ ~1 say--we do not know wha~ It L~
when you light up a eiga::ete and ~noke
that ¢~,~e~ ~ne'~ medic~ Drmb~¢ms,
could be a number of ~Ln~s. BU~ I wish
+,he cigarette lnd~sry wotdd ~q~end $2~0
m/Ilion on ~sea~:ch r~her than $~00
lnllllon on advertising to 0md ou~.
The ~PEAKEI~ pro tempore (Mr.
BOLAMD ) • 'l~he ~m~ of the ~le~an from
Wa~hin~n has expired.
l~r. yOUNG. Mr. Speaker, I ~4dd 2
~ddiflonal rnlnufes ~o ~he ge~Iem~n
~rem Washin~n,
~%~r..~DAMB. TO ~e you s~me idea--
~und ~hi~ issue is ~oin~ to ~e a value
jndgme~t issue~ ~her~ is ~olng to r~ no
p~rdssnship in fills issue at alI, i~ is go_
u~ ~o be those Who beDeve ~ha~ ~
~ltould %ell it lfl~e ~ is,, and these who
for ~heir own leg~[Ina~e r~amons feel ths~
t]~ is dO~ng too much¸ I ~ und#rs~and
tile ~onomJe problems Of the ~bae~o
bllt wl~h ~ c/e~ly defined epfde~Uc t~Ul"~l ng
at ~he~r ~ee~, a~ld for r~a~om~ of wb~ tJ~ey
thoug]lt ~ be e~%lghtenea p~ltlv~ ~f~
e~no~ic self-interest, ~t~od ~atlmg a~out
the br~nches, whll~ ~s~lll~ ~o ~r~ko at the
roo~ o~ tLe problem.
The SPEA3~LE~ pro tempore The tlme
of ihe gentlemar~ h~S sxplre{I.
N[r QIT~LLEN. Mr ~peaker. I yield
r~he gen¢leman 2 ad¢~itior~I minubes.
Mr. AND~t~ON Of ~ltools, ~r.
SpeaEer. L read a s~I3~ a Ooup]e of years
u~o lit blle newdpaD~r abou~ s ce~ple
parturient sh0re and sSayed ~here after it
e[o~ and rerngdned ~re all rdgh~.
They did not tte~l ~ti~yth~ng bu~ Ble£~]y
wen~ ~tround the sto%'~ I~nd ubangsd bhe
urine bags On all ~he products ~o ~a~
you could buy ~, fRr ~Dat for $i.98. They
~ralmpc~ed V$1UeS KBd baci~ eonft~ed
and nMxed Up some or ~he ~1~storners in
~hat S~OI~ the new d~y. I WOt~ sug~es~
~ha~ we will be confusing very b~tdly
the young p~ople of this eosntl~- L( we
~ranspose val~es In this in.Gance Snd
put a higher prem[RIn on the eccnsmi0
inteF~s~s ef the £ullaooo fRrn~er and of
~;se b~ade~tlu~ h~d~¢t.'5" ~nd %it c~
these other entirely ]eg~%4ma~e in~ei~shs
~,hat We do on prohe~in~ r/le .vl~altll ef
~he youn~ people of our e~untry, Ought
we n(Y~ put a higher rn'~mltan or* l~o-
~ec tlls~ ~he public health of our OOuR~ry?
That is t~he quesl, ien we mhtst arlswer,
Mr, QU/ILEN. Mr, Speaker, i have no
further requests for t~e, I)~ I -eserve
;,he b$la~.ee of RLV thne
~C/.. yOD'MG. I~r. SPeaker. I yield 5
minutes to the disthagUishe4 gens]eman
from Waslzlngton (~r+ A~a~ts}.
~r. ADAM'S ~.Sked al~d was given l~r-
mission ~ revlqe ~tnd extend Ida re-
Mr, #J)AMB. ~vir. Sleeker, beea~tt~e of
the remarks thaW, the ~m~tJeman fr~
~2Ul~O~ Jus~ made, I ~hink I shOll~ make
I~ CFA~.r that on this blll and on thi~ IngLe
i shah stand with ~dm. and tomorrow
wiU probably be ~ ]011g daF. He haS ple-
else 1~" stRted the issue* and I ~up~x)r t hLrn
0n iL ~'L~t i e is~lle is ono of valt%es ; the issue
I~ nR~ as to whe&her or no~ ~hls gencra-
tIon, In this civilization, will do what it
e~u ~ ~totect ira Vouug. We WtD ~t
delaF tl~ bill; we Will ~ot l)e~Ifolf en
%I:~S bill. I shall vote for the rule on this
bill, and I want pBbffely r~ thank Nhe
Cow~tLee ~n~ l-Lx~es for b~vkng gWen
the time to prepare for ~cda bill. Wa are
nOW pre~re~, ~tnd to(lay I WIll doIive~
the ~mendraents whleh I knew abo~t to
other ~emb~z~ tlla~ w~n~ 6heln There
will 3nObably be o~llers, ~ am0nd-
ments Wi[I strike ex~ly at t~e heal% of
~he question wh[CA iS, Should We have a
war~lng to ~he yu~I~ people Who aye
maldBg ~D their mIBdm-thOse between
9 and" 18 ye~rs of ~ge-~F ~Ivlng them
~e be~t ~owledge that ~'e h~ve ~bout
cigarette amekiIlg. ~21L~ bill Is not di-
!,ec~ed toward Uon~h~ elgarett0s.
If we put cigarettes in ~he same posi-
%io~ ~s ~lqu0r, ae %he gentleman h'om
Iow~ tuen~/oned, ti2e tobae~ h%dIIstry
wiU probaUly save themse~v~ about $200
mfllL0n a yettr in t~d~IZislng. The p@Opl~
l~a~ drh~k V~I ~l~intle to (~Hnk. ~lo£e
who smoke ~ probably do zhe se.me, ilgiU~t4:F $4~d I can ~y t~L~: tala~ L~ the
but ~ybe they WOUld know a li~lIe tlaore opimolx of this. gentlemen, Whether yotl
lldwr~ise or not+ yo~l are probably going
ix) s~ the mlne number of cigarettes,
to ~ them khe Iollo~vi011 ~Pear ~ %he
following year after tha~. BUt wl~t will
probably happen l&er~f~er is t1~t fewer
~cung peDple wJll move into i~le li~t r ke~
over ~ p~riod Of i~me and you w~l have,
Instead ~f an exp~oPi, a atabi~abion
the indUStry.
Mr. 2peRker, r~he Rquor industry does
l~Ot ~iveI~ise on ~etevlsiom Tha~ is why
11, is riot covered LR this bill. They made a
voluliT, gYy &gr e~ent years llg~e tell.
visir~n i~dus~i~'--nob r.o pu~ ~e r~dver~is-
ing of liquor on t elevlsiorl.
Mr. speaker, Jtts~ to Indicate some of
the peo!~e who aTM Inr olVed In tbls issue,
X n~er¢~ a tel~am th~ mar u~--~md
~h~a te/egram Is addressed to me--frmn
the he~y~ speci~ll~ who treated Presi~
d~It Elsenhower, Dr. w~Ite, in whMh he
basleally ~vs, "00 on ~he fl~z ~,nd ti~
to do solnetldng about this; tell the peo.
ple, tell ~hem at I~ what we tklnk the
effect~ will be and wila~ e~her c~rdlo[-
¢~l~t~ think."
The ~ame has been t~'ue of s~eela~s~
en~aged in eano~r research. They are not
trylng ~ e~mo In here ~ud scare you end
~y, "We kzmw L( you are going ~o ~UOk e
a cigarette you ~re goiIlg to get cancer."
They just sa~ ~ha~ ~n their me~/J~dg*
~n% ttls d~ge~ ~ I~g~ge ¢lg~tte~
:Mr. Speaker, ~ ~ak unaDirneua con~en$
to insert at this Dolor ~ ~lle R~eom~ the
tele~ wkleh ~ have Jtmt re~e£ved frmn
Dr.Whtto.
The SpEA~.~ pro t~mpore. Zs ~hele
objection te the ~'e~uest ~ the g0nt~em~r*
f~ Weahln~on?
T~er¢ wa~ no ebj e~Jo~.
Tim ~l~gram referred to follows:
cigarette bi]I that Con~e~ ~ v~/l
dise~v~e cl~xe ~e smoking. Z~ ~o~1c{ elim=
in~te overF ~tlve me~ ~" r ~.~la~ ad-
h~a~ e~'arett~ ~oklng ~r~unt~ ~r ha~-
~t~k~ am~ ~tra~:e~ an~. CaU~ death ~DI
Icqan~ ~n4 laymen, hav~ an ob]i~a~o~ rm
e]~l~nate or red~ ~he hazard ¢4 clgarot~
a~aokln~. ~ir~er. ~ ~oU~d ~uthorlze a
heal*~h W~rnL~44 only or~ cl~ar~t~ packages
where ~perlcnc~ bag shown SUCh Warnln~
~O be Vlr ~Im/ly I ~le~G b~Ir~g seen c~lefly bF
~r~i~mee m~kers o~ly. ~ cc~gTa%l~ate ym~
im yeu~ de,~tiOR to l~ul the hg~t
~ll%st thla b~/l ~ send I~ wannest WI~
~or suc~e~. T~ de~ t~m bUl ~ould e~-
h~rt and blO~ v~sel di~e~ ti'e number
one kill~r I~. s~ ~#t[oB ~ay.
~rlr, FOUNTAIN. Mr, Speaker. Will the
sentleman yield?
~r. ~DA~, I yie~ to the gentlem~n
from Nerth Caro]I~] a.
IVY'. ~'OIJNTAIN, I thank Dhe gentle-
man for yielding, and I would like ~o ask
the gentaeman whether Dr. White hi llis
telegialn or in ant commurdcatlon di-
t e~ed to the gentlemma or b0 anyone else
H 4886
has ~tathd that he has ever engaged in 1
minute of Daslc research vn this ~ubJect ?
Mr. ADAMS. Dr. White did not ~o state
in his telejram, mad ~o I do not know
whe,~er he haSl I wiII say to the gentle-
have engaged in basle rehear oh; we have
had pa~holOgist~, hear~ ~pecialis6% can-
cer sp~i~ts, and an of them indl.
culed---and I will agree wif~h the genUe-
man that t~dS n~tt~r of what causes the
cancer oui. of iligoa~t~e ~moke is ~g
lmown. If they knew, they would ~op it.
The SPEAKER pro tez'Opor e. ~ thee
of the gentleman has expired.
I~r. YOUNG. Mr. Speaker, ~ yield 1 ad=
ditienal minute ~ the gentleman fr~r~
Washington.
Mr. ADAMS. I thank ~e gen~lenh~a
for the additionat time, and I will yield
to the gentleman from North Carolina
so that he may reply.
The probIvm that we have l~ that these
men have found over stlldiss guing back
~h 1962 ~h~ hapl~r~ ~n ~e rela-
tie.ship in America is bet~'een people
who ~noke and the in£1denee of cancer
and heart disease, and tl~ is what they
say--and this is What the debate ~a~lI
reveal ~ P~t~i ~loo~.
Mr. FOUNTAIN. I would alco a~k the
genifemau if there were any medical or
~cie~t~fle ~tne~vs--who have e~g~ed
in basic r~earoh and ~ho have had ex-
~erMuce with ~he mw mule~who
testified that In their opinion there i~ a
direct and ~osifive cat~l reigttonsl~lp
between ~are~te smo~ng ~nd a d~-
eRse~
Mr. ADAMS. When the gentleman
phrv~s i~ in that way, no. because 1~ is
~v ep|demlological. I.u other words,
it is the $~me situation as tha~ which
he.~u~ wh~ t~h~ u1~'.u hl F~g1~nd
many year~ ago found that there was an
egidem~e in an ar~ ~ tYPhoid, and t~at
all the p~ople were drinking from the
same p~unp. SO what he did was take the
handle off the pump, and the eplde~Uig
stopped.
Now. he did not know ~lmt typhoid
baccflll were carried by the water ~up-
ply, b~t he ~Id know that if he could
break the ~u~al connection betwean the
two he cottId save the lives of people. And
that is the "~YP~ of evlde~ce that the Stir.
g~0n O~ner~ ~as, and the kmerlosn
MeScal A~oela61on ha~ t~t~fled about.
~,d baMC~IIy I would say to the gentle-
man that is true of meet diseases.
The SpE~3~ pro t ampere. The t~me
of the gentleman he~ ~aln expired.
~r~r. YOUNG. ~r. S~e~k~r, I ~egi- 5
minul~s to the g~ntleman hum New
York tMr, Keen).
IMr. KOCH asked and was given P~r"
ml~ton W revMe ~nd extend his re-
marks.)
Mr. KOCH. Mr. ~reakor, flrs~ I would
like ~ thank the gentleman from Te~s
a~ociate ~vself with the gentigmau
[rom ~Jinois and the gentleman from
Washington m r~s~e¢~ to their r~aar~
on ~r~oking.
after all Of the evidence tha~ hs~ come
forth tila~ ~here are still people who
quesLisn whether or not cigarette ~ok-
hug has a relationship to cancer, emphy-
CONGRESSIONAL I~CORD--HOUS~ Ju~ 17, 1969
sem~ aud the c~har ~ f~at the Cos~nu~a~or~Commis~cn--have f~ld
9~.e~tiste ~ it ~ relate to. Bu~ then • Cervera that they l~te~d to t~ke maf~
e~atu, X know that f~ere are s~fil people
~_ ~his w~rld wh~ ~l~w ~ ine ~sth
~ fla~ and If t~ey ~ w£11ing tG be~eve
the staLL41eai ~denee that cigarette
~aoking will ise~ to t.heee d~eaav~
Some of the l:eOpIe who sold thaBdo-
mide i am sure today do not agree with
the scarf estdeuce that thalido~dde
cat~e~ defOrmatim~ in the fetus, but etll~
we know t~ took plsc~, and thalldor~de
h~ been outlawed.
I say to ~tz t~af~ the same staPstlcal
correlation exJa~ i~ ~ig~r~te ~n~king.
Tho~ w~o reprer~z~ the tobasc~ h~te~-
e~ts just thtuk about ttm statlst4~: 300,-
000 [:eoplv ~ die th~ ~ e~ a rt~u1%
of cigarette smoking, One million ec~ool-
children will be hooked on cigar~tes this
year. e~ ~ ~t of Lelev~on and, radio
advertisL,~. Thcee people at age 25 who
~moke two packages of eigarettee datlr
have a ~ngevity of 8~ .~e~ra less
than someone who doe~ not.
Is l~ ~orth 1~ T~ the private infr~c~t
wo~h it ? I~ the praflt to be made by Lhe
e~ gsretig L~dustry worth ltto take theSe
ahauces with the llve~ of the Kmerica~
people?
T~ere Ls ano~er area that khe C~n-
mistee never went into, and that is the
sub~cct of addict~n.
There is no question bllt that there
are s~ent4sts today Who a94r tha~ ~ga-
rette ~moking is addl~tivo, ~i1 you have
very ]lve~ depend on if, thane peogio who
have BU~rge~'s dlse~vho ero f~ld ~y
their doctors, ,*Do ~$ot ~loke beCall~e if
you d~ach year, ee~h day, each month
another part¸ of your body is going te
have ~ be amputated/'
Yet, they ~ continue to smoke be-
cause there is an addt~tive quality to it.
~ay i~ my ~l~ag~es in this ~opse,
~here Is no queetlon but tha~ there will
be a penalty paid by the tobacco farmer~
and we should make ~hat up r~ them.
"We shoed 4o a~ the% l~ neee~sa~5' 1o
make certain that if there is a 10se in
tebe~co profits, it is made up by some
kind of ~ubsid.v.
We sre p~ ~eople not to grow
wholesome crops. Y.s it not poesible tha~
we pay ~m nat to gr~w poL~on?
I 8e~y LO you, if you eonetder all the~e
thfngs, we must not only ~pt the
proposals or the amendments that wLll
be made later on, hut we must make them
even s~r 0ng~r.
Mr. yOUNG. Mr. Speaker, I yield to the
gentismgn from ~aeAlusetts (Mr.
~ACDO~T?.LD ),
(Mr. MACDONALD of I~e~eachu~etts
asked and was given perrdission to re.
vl~e a~ d extend his r ey~ark~.)
~, MACDONAT~D of Maesaehusetts.
Mr. Speaker, the ~eg~latign on eigaretLe
l~bellng that is ~efore the House today
le important to the health and welfare
of ever~ Amerimn--~ld Is partlcUlasty
~mpor~a~t to the health and welfsre of
young Amerigau~.
W~h ~hig 1 e~t~la~inn Con~e~ ha~ n~%
only the opvor t m~lLT [Out the duty to se~
~ational policy. ~l C~lgr ess dces not act,
two independent agoneleg~mthe Federat
Trade Commieelon ~ the Federal
t~ into ttudr own h~ds.
" Cce~gl, e~ in 1905 dkl act on e~gare~te
labeling, aml by so doing, made it elear
tl~% p~ ~n this ~mp~x ~U~ field ~hould
be and is the prezc~dve of the elected
P~pzese~baU~es of the t~ople in O~n-
~e~, ~ ~tronsl~ ~ippor~ ~n~xe~i~M
~isn ~ the is~e~ before this body
foO~v. ~ must and ~hould resolve
~e o~zo~er~ ~ues~io~ concorl~.lf~,
~mokin~ and health.
~ow~er, If con~re~ h~ g duty
aet, if a/~o h~ a du~ to act r~bly.
In pro~etin~ the health and weif~re of
Amerig~u youth it could well be that a
~Bk Ed~@~ure WOllld b~ wor~ ~,han ~1o
me~ur e B~ ~,
Mm, Speaker, fl~e bill o~ repol~e d from
the Colnmeree Cou,n~tt~e, to my mind,
testtm~uy preeented. Nor dOeS It provide
Iur (i~a~*Sr~lS.~m o~ ~u u~qu~t~ heath
w~.rning ta the me important gr0trp or
Amerieaus that shoUld be the primar~
~c~ls of our actions---the young who
have not yet formed the cig~re~e smok-
Ing habl¢.
p~e~en% m~uthg ~L ¢l~a~¢tle
p~ha~e~ comes into the hands of those
already ~moking. The propoeed, some-
what stronger warnL~g weald also al~ear
only 0r~ cigarette packages. "~oungcr
Amerl~m~s, before coming to the poin¢ of
buying cigare~Les, would come Inf~ only
~cca~lonal contact with the health warn*
ing.
~ut these eame ~mg persons, as do
all Americans, come lntn daily contact
With ¢lg~ ~VSI~sJ~g, in pr~t, oil
radio, and on televidon. ~q~ls advet~sing
is understandably de~nod to ma~:e cig-
arette emoLLug seem an appealing and
adult activity, encouraging experimenta-
~on by holding up fl~t one, then an.
other brand at~ superior hl ~avor and
~mok1~g gieasm~.
At the very lea~t, whirr wamln~
we approve for u~e on ¢igare~te p~ckage~
should aiso appear Lu clg~t~e adver ris-
ing. AdVert L~ing ~heory has long held th~
re~et~lon Is a key ~ effeatlvene~ and
t~mmtant remlndera of the health hazard~
of smOldng should ]~e before a~I groups.
alot jtlst tho~e who already have the
habit.
There are those who hold tha~ requir-
ing a warning In advertlsement~ will
9a~e ~he clgal~tt~ ma~l~fact~rers to
forgo the I~e of r~teh adverttMng, I do
not ~elisve that will be the ease A e~re-
D.dly worded wanling weLfld do no mere
than satisfy the requiremen¢ for tuIl
dis~o~ure and need not destroy the pur-
pose of the advertisement, which may he
to induce persoa~ who are already
mmoke~a ~ ~y another br~nd---perhaps
one lower L~ tar ~ud nicotine,
Othe~ say that ~ requirement for in-
c~u~on of a warning in cigarette adver-
tising wotfld be dlscrimma~ry lhat no
other industry fac~ ~uch a requtrement
L~. eLS ~m,r keying ~tLvltie~. Opp~ut e, of
a wavulng in advertising say ~ha~ selIers
of other pro0uets with demol~trable haz-
ards ~:rom r~L~use, sucl% as au~mobfles
a~d ~lcohallc t~verages, are not corn-
June 17, t969 CONGR:~SS~ONAL RECORD -- House
H 4887
relied to early warr~ngs In their adver- on ~le State of the UziIon for the e,
gn. e~red the FefleraL c~igare~ Labeling
thing, slfleration o£ tlm ~ H.R. 6543, ~r, and Advertising Acf~--p~blig Law 89~
But whereas automobiles can be op= gRocrxs in t~ chair.
t'rated s~.fe~, medic~I tosr~nony holds ThgClerkreadtlmtltigofthebllL
tha~ c~garettes cannot be tm~.oked safely. By una~imotts C0~SeUt~ the ~rst read-
And producers of d~%£Ued sp~rlt~ r~g- lng ef the bill was dispensed with.
nizi21~ thaf their pr~iuo~ may be role- The C~. Under the zule, the
used, have ~o]untarily zefrah/ed fram gentlelaan from WeSt VLrginia (Mr.
using the mos~ higbly persuasive adver- S~A~OEXS) will be recognized for 1
t,islng medla---racKo and tele%qslen--to h0~Irs, andthegcnt4mnaniromOblOiMr.
promote their products. No sUCh restrain~ D~vzNz) will be recognized for 1
~.hours,
has been forthcoming 1rein she cigarette The Chkle recega~es the gentleman
m rt nLL~ac~/ii.erd.
In this cvn6ext, it should be sdded~
re~£atlens of axlvextzsing and ttales
pr act, lees has, in our lh'eUmes, been mov-
(r~ beyond the simple and callo~ dc~=
~rme of "le~ the buyer beware2 M~nu.
faeturers are now de~zned to ]rove posi~
Lt~e respoaslbLRtlea ~o their ~us~mers,
and full discloaare--whleh has long been
th~ rule for mc~ r esponsib~ lndust rIe~---
is ~ow ~g the tulle for aft.
Adan~todly, r~dio ~ presen~ aspe=
eLal problem If a Warning In adwr~Ising
is required. £n s radl~ eommercJsl all
~'ords tend to have equal emphasis and
any required language WOUld e~.~ into
the ~ted. time for the advertiser's mes-
Sage. I~ is potable tha~ the rectulrement
for the war~ ~o ~pl~ar in ~dul ad-
vet Msenlenie cotdd be waived. US9 o~ ra-
02o for cigarette adve~ents ha~ been
limited compared to uae of other media.
Tl~e bmbe format of radio spots f~r cig-
arettes, the jingle, w~uld suffer from a
requlremen~ that ~peeh2e st~tutol~
langu~,e be presented. On television, the
warning eo~/d appear on the ~creen with-
out interfe~g with Jingles or other ma-
terial in the sound, portir~t of ~he an=
~, Speaker, our resp0nslbilthes for
setting l~iley tn th~ mapor~ant field are
~ear. 2~ler extended debate in open ses-
~on ~ll arg~nnenLs must rein to the
central fa~ that the ir,~es here shOuld
be resoI~ by Congre~ which mus~ be
respcr~le and respon~ve, through its
elected representatives, to ~he W~e3
and needs of all the people. For the
reguigtolT agencies, after seeking and
fa~li~ to ob~ld consTesslella~ advloe,
to ~ unilaterally on ~t~h an leaue of
b~sie policy W~uld- be, by definlLlon, not
in the pubIig interest, Yet if Co.trees
does not act, ~he ~ told the l~fC
r~hotlld be ammne~ded for coming ~or-
Ward to Fill the l~lley vacuum that will
resuI~.
Clearly a mandate for the Commis.
~ons is m order--b~t one that aemu~t ely
and I~drlF crimea to grips with the gravity
of the health hazsrd.
~r, YOI~O. ~r, Bpeakcr, I move the
prev2oHs ques~on 011 t~1~ ~E~OI/~LIOIL,
"]?he previous question was ordered.
The re~olutLon was sgi~d to.
& mOt/Oil tO reconsider was D/d on file
tabl~
]Ylr. STAGGERS. l~Ir. Speaker. I move
tha'~ the I~ouse resolve itself into the
committee of the Whole ~ on the
S~ato of the Utflon for the col~siderat Jon
(ff the bill (H~. 6543) to ~xtend publle
health Dmbeetlon With reatmct to cigar-
ette anmkigff and Ice other purposes.
The mo~ion was a~reed to,
Aec°z'dhlgiY tile Ho~se resolved itsei~
I~l~O ~]e CoI1qJ~$tee of she Whole House
~l'O~l West V~rEL~ t~r. STAGGERS).
~r. STAC~R~. Mr, Chairm~n, I
~eld myself such t, ime ~ I may consume.
Mr. Chairman, the leglsla~lon which
the House is considering today amends
the Federal C~arette £~beting and Ad.-
refusing Act. The hill wa.q r epoz~:l from
the /nterstat~ ~nd Foreign Commerce
Committee by a vo~e of 22 to ~.
Some of ~e most ex~emlve heartu~s
held by the committee during the time
have beeu a member were held on
thle h~ation. We heard every p~rson
Who a~ked ~o be heard and could comply
Wfth our hearing schedule. Zn all the roll
c~mra tree heard 91 wirelesses and re-
calved 117 statements Jn 13 days during
the period from April i5 to May L
on May 28, the committee ordered
H~,. 6543 *~parted to the House. A~ the
reques~ of Members who wished to file
mhlorIty reporth Z deferred ~]ng the
report en the bill uut~ JUne 5. On sun.
day, JUne 8, I received a telephone eaU
at my hol fl~ ~£xr~l ~, m~iber o~ th8 eo~t-
mlttee who asked tar addleloaal hearings
On the ieg~sla~ion on groun~ t~a~; Ln.
fomlatlon had been brought to Ida at~
tentlen which placed in ~ue~tton ce~-
teln testimony received from a ~epre-
~ntative of the radio and ~elevlelon
brOad~g industry to the effect that
the industry was ~ out an e~ec-
tire e.ontlnulng review of cig~,rett0 ad-
vertis~ng OR radio and tdevizimL Thl~
information consisted of a confldenfla~
I966 report rg the eerie authorikv of
the i~at~onal ~SOclat~on o~ ~roadoasters
relatil~g to broabeas~ oigaret to advertise-
men~a end an allegRtton by a fonuer
empIoyee of the et~e authority-who
also released the cOm2dential ~pm~-to
tee effect that ~1~ LudustTy" had
ceased effective seif-regul~tlon of ~ga~
tette advert4slng in April 1968.
So as t~ p~ovlde Members With as
much ~nform~tlon ~u~ possible while con=
sige~g the Iegl~la~l~ before the HoUSe,
I oz~ered a he~rlng to be held last ~£~ ms.
daP. At that h~aring we heard IV[r. Vin-
cent Wasllewski, prc~ident, of the NAB;
Y~r, S~ckton I~elffr[ch, d£vector of the
code authorttv of the NAB, and Mr,
Warren Braren, who, until May 1 of
th~ year W'~ manager of the New ~ork
off~ce of [he code Rut hoz~ty, Those hea~-
ings la~ed the entire day and the hear-
Lag r~c ord covers 26~ pages.
All this ln:lermatkin is presented to
~he House, and I trust that each Member
,kill con~der all the ex~denee and give
ewry pazt ~uch weight as his best judg-
ment may dictate.
The "lz~ue k~ highly emotional. ~u~
wha~ ts reqt~red of us, In my optolon, is
ti~t we set In ~c~rdance w~th wha~
we t~*t~der f~ be the b~t interest of
th~s Nation as a whole.
Now. ~. C%amaaa, let me ~urn to
the ]egtatation itself. LR 1965. Congress
9~-and made it effective J~auary 1,
lg66. E~ezl~l~] y the act,--
~rs~, ~pnil~ clgaresto p~ckages Lo
bear the label:
Oaution : Clgaret~ ~okl~g May Be Haz=
Second, prohibl~ any other s~atetaent
rsIating to ~aoFAng and health from
bell~ reqt~lred oR cigarette packages s9
Iaheled; and
Third, provides that lm~L1 Jiffy 1, 1~69.
r#o ~t, ater~lent, re~ating to smckIrlg and
health ea~ he r equ]~'ed LU any advertise-
merit of cigarettes pltekaged in accord-
ance With the act~
H.R. 0~43 as reported by the eermait-
tee amends the ac~ ll~ two yer>pe~t.s.
First, ~hange~ the warning required
on cigarette packages to read:
We.rntug: Th~ Surg~n ~ezteral Has De-
tez~Mned Tha~ C'2ga~et~e ~klD~ ~ Dan.
gerous T~ ¥ot~/:leelt ~ And IV~" Oalt~ LtU~g
Ca]2~ Or Othe~ Dlseae~.
Second. It l)gS~I)01igs the telTnlna~len
date ou preemption of regululic~ on
dgare~te advert~ from JUlF 1, 1989,
to JUly 1,197~.
Mr. Chairman, to fuI~v appr ec~ate the
8i~tion Wilt whle~h we ape co~oeriled
in this legleIagon, the Mem~A'S of the
House should know t~at the Federal
communleat~ons C~nnisman and the
FedecaI Tied8 coramissleR h~.vo ea¢l~
Undertaken ruhm~aking p~eedLn~s
ba~ed on the possibRlty tha~ Cougr~
will perraib the preemption provislo~ to
terminate on JUly ~, I909.
The rule~ pr0p08ed by rite FCC, [f
adopted, woUld ban all dgare~te advex-
tieing ~xom radio and teIevisleru Those
pr op~ bF the FTC woUld have vtrtu-
ally the ~ame effe¢~ With respe~ to slga-
re,re advert~lng in all other medl~. The
FT~ prol~or~l¸wouId require printed
eigare~te advertisemen~s Lo bear a
lengthy heaith ~-arn~n ~
NOW, Mr. C~aU. others wflI point
out the proble~ of eo~s~iLu~tona[ and
~atutory law which these proposed ruigs
raise. Whtle I ale cmlcezmed abou~ thes~
problel[lS, they are not my l~ajor con-
tern. My princiPal concern le tha~ these
~geneles, the FTC a~d the F~C, have
ass~med a potleymaking role w~th re.
spect to matters never intended, by Con-
gress.
Wlla~ may be broadca~ over radio
and television, ~nd how legitlmat~ ~r~-
oles Of eon'~£~ce may be ad.verL~, are
tandamentul decisiort~ _~ney shOUld no~
be made by ageneie~ neff respoms[ble to
~.he people of shls Natron.
Mr. Chairman, I do not au~oke; I do
no~ believe lha~ ~.r~r o~ my ahlldreR
~aoke: and I do not believe that ~mok-
tng l~ ffG~d for ~,2~'o~e. Be~ [Lse ii~V com-
mittee hml reported ~ bill I intend to
~uppart it. Nevertheless, if amendmenr~
to the bill are adopted by the Houae
Will no~ be distres~d. The peter I am
makir~, MX. Chairman, L~ ~at in the
pre~n~ situation pollr~making wi~h re-
SlmCt to cigarette labe2mg and advertis-
ing should be fixed by the agency set. up
by r~he ConsLlttr~loR for the making of
~ub~c pol~ey~ha~ agency is the Con-
L~ess c~ the United S~ates. I hepe thl~
~ou.~ wfll no~ abdicate ~b2s duw ~nd
r~sl~O~l~ibllfiy by f~l]91g to p~S Ieg~]a-
~Lr. C~lr~s~ ~ ~ve l~eard ~me
MemOs ma~e the stRtement that they
will vote ~g~ ~ bm ~o t~t the
FI~ and the FCC can act. TI~Is Is no~
~pting oltr ~espon~Ibillt~z, T~t is wh~t
is ~e matte~ with ~ Z~tlon. We
of values, bu~ yet we ~Y, "We will give
that :es~billty to ~r~ekody else,"
Tlds Congress i~ endowed with t]~e power
to ~t L~ ~h~s ~u~ion ~tnd we should not
give it to so~n~ [tgencq dow~owlt by fail-
It is our r~von~bili~y. Tlds Congress
~]~ould do wl~t~ever neeas to t~e done,
V~e I~acl be~o~e ~d~r ~A~xnlttee 2~
~ndmen~s tl~ were vor~ on. ~ome of
~em wer~ lulnlmd into groR~s, bu~ there
were 29 sel~te vo~e~ t~k~R. T~t Is the
d~o~r~ we~v of do~ng it. We should let
the eleeled R~l~resentRtlves of the ~-
~]e s~t l~y t~h e£r votes. Tna~ i~ one re~tsolt
why I ~h0tlght tbi~ bill sltot~d come to
~1~e floor of @ollgress, ~o le~ th~ elee~ed
P, el)re.~n~t4~e~ o~ the people o~ rJ~i~
~tlon 1~v~ thei~ ~y wit1~ ~es~ ~o
wb~t shfn~ld be doRe snd tl~en vote.
So let us ~ccep~ o~: re~l~onsibillties ~S
1~e~)resen~ttives of the Peo~le, m~l~e ou~
~sendment~ to ~be bill, and then let the
biR be p~med~
Mr. C~ns~rumn~ t~e following corre-
spondence corrects ~ mls~rrna.
~o]I Wllleh ~vr~srs on l~tges 1289 ~nd
I~90 of the ~te~Ings on r~qls leg~sI~t~on
~LI~I I Include ~t in ~he ~o~n ~ ~hlS
~)r~ MR* C~m~: ~U ~te~rlngs o~ the
~te~t~te ~ Foreign ~om~¢~ Con~d~s
I, 19~@. t~ece ce~a)rred ~ ~lloquy betw~n
~, Meyuer, Ad~nluls ~r~cr of t]~e C[knz*
~n~e~l to ~e~ ed~ly <~ ~ LOr~l]~rd
r~l~tlo~ ~ e~wee:1 Lo~illat'd ~ t4~e :Fe~i~
el~ ~cade Coi]~J~L~io:1~ BeC~I~9 Mr ~),ne~'~
t~Im~y ~t~Inect ~a~t1~1 IV.SeeU~, W#~
• re ~i~n~ ~h~ ~ Wi~l~ ~he request ~.b~
[~ ~d t~e ~t~t~l~ed d~n~ be zn~d~
p~tr~ o~ ~ N~ord ~r i~ae hr~r[ng~ W~ ~
t~kln~ ~l~e ~b~y of ~w~r ~l~ g c~ t:de~ c~
~or r~s~denee to Mr. Meyu~ ~ to C~ ~i: o
P~tU~ ~d DL~ll ~f ~1~e Fe~ieral Tra~
bJa ~st i~zty on ~y i. ~ t~y]~ ~ cotz.
de~ the yelez~l prode @~on'~ ~n.
nounce~ent of ~ ~5~ !9~, IR ~zhlch ~be
C~t~11~ 1~9~e1~li~ l~r £or ~ollcy~ decL~
cc~r~t~u~ in c~Etret~e ~dver ~il~g ~v~tlld ]~
e~nsJd~ ~n vlOl~*ti~1 r~f l~w. ~ ?*~e~
~tlon b~t~j~ abo~t the i~a e~tte r~gr~-
tloR oi" one ~e~m ~er ~ ~he Co~i~=-1~er Iden.
t~cd ~ L:)r~ILerd~ t]n~ ~ bsequ~t r~s11~.
n~LC~ ~f two othe~ uvL~ioRt~ed C~e mem~
bets ('C~ey W~, in f~t~ 8t~ph~n~ BrO~hm~
• nd A111~r~ Told%coo @O~ll~Z n ~,! "I~le~" e ~ol.
yc~l
questions I W©UI~t llks to ssk, ~U ~tentlone~t
RJoot~e.
---
m~
t14890
CONGRESSIONAL RECORD -- HOUSE du, ne 17, 1969
d~stry ha~ dauled .~hat a pzoblam even
exist. Much Ilke the ~utomobIIe Indt~-
ta'y~ s~u01y ot exl~us~ ~dr po~udon, ghe
t~b~co Ind~r~ regards Itmg po111~4ov.
• S a matter to be cuDbyholefl in a dor-
m~n~ il ~ao~ cor~p~arorial, Ind~t~y
trade a~i~on.
These individuals and Inatltuflo~
most res0onslble for the smoklng Dr0b-
l~m have failed con~gl.v in giving
~he Am~c~ ~IbUc a r~asgnable solu-
tion and ~fore I have placed my
f&[th in a~ o0~Imlt ~d myself to an In-
dependent fccca.
B~USe of m~ prlv~f~ involvem~t lu
thls o~e Company, as a me, tuber of fJa~
board of directs, I am h~'~by a~-
n~Jn~mg ~ volImtal~ l~4~]efi~n, of
l~bl~ role a8 a Congr ~m~ru I ahall l~o~
I;~yflclpare Ln imy wte, in ~ommittee ar
on the fl~or, v/herein ~ conflic~ of inter-
est may arise. 1 do n~t, hewers, plm~ ~o
ramah~ ~ellt. The DublI~ deserves all
~s~ure i~r~ible ~o trove ~ ~fer ci~a-
ret~ market~d.
~r. /~EVI~. ~¢r. Ohatr~n, I yleld
myself i0 mia u~ e.s.
Mr. Chairman, the House fl~ds It~elf In
a unique rosit fen today, I thLff~ b~ause
f know of no o~ci~ pat~y llna in t~e
DemOcrRt Party nor in the l~epubllca~
Pm~ trod I know of no ~mxilc~flar t~d-
illL~istl~oll l~osltlol~ ~yer~on~ ha~
~a~ deal of latitude and elbow room
to do jus~ ~xac~y a~ h~ pleases or~ f~he
legL~latlon befare us boda.v.
Just a~ ~ hrlef review, this bill ve~
~ly will p~even~ the ~'ed~r al Co~O~au -
nicaflor~ Commission ~rom bazmmg
~g~ette adverflaiug and t~e ~cderal
Trade commission f~ ~e~ting strln-
g~t rule~ on elgare~ advertising hi
in~afed form. ~t41 file FCC and kh8 FTC
h~ve announ~d thor inten~lon t~ issue
~les by july I unless the House takes
~oma ~Oon today.
our commit~ on Inf~r~k~ 8rid
~or eign Commerce, b~ a vote of 22 to 5.
pa~ed ~ favorably r~mended en-
~tinent ~f thM Iogisl~t4on, i~ that Con-
gre~ wo~Id delay for a perlod~ tm~L
JIILv 1, 1975, any con~ol over any cig~.
rette adverting.
The ieglsIatlon does .one other tl~g,
which is t,ha~ It ~h~ug~s the warning on
• ~he ~ares~t cigaret~ package from:
~ui~on: C~O am~kin~ n1~y be
ardous to you~ he~
TO a label which re~d~:
W~Ing: ~ Surgeon ~erM 70~a det~.
mln~ ~a~ eigal~tt~ ~n~kl~ ~ o~or~us
• ~ y~r h~lth and may ~u~e lung
tn ~viewing the ~ommittee r~ort
~.nd t~he tea~h31ony and in prep~rlng ~or
nuuded of mrr belowd former collea~ue
Charley Halleck. Wh9 often took ¢ho floc~
of the House and mentioned the f~ct
gha¢ one of h~ I~le cor~tituen~ had
written ~o h~m and said: "Pl~e, ~on-
~¢esm~, I caDno~ ~ford aU the helD
So ag~kn we axe i~ the ]~si~Icn of t~7-
lng to a~ve the Ameria~n people from
~hera~lve~-and I am not ~ We
legislate In ~:m~ p~r~cular csr~6ory,
This meant that the long series of
tests had to be aotompltshed lndepend=
ro~ora~ve te~timony flxm: othoz qual[-
~l ~e~ent~i~ l:e~ t~ b~ obtained in a
Bu~ tlfl~ l~s now beet~ aecomDli~ed.
Wlgh r~pe~t to zelatio~ wJ~h the ~o-
b~o ~UdUStry, £ c~ ~niy ~ay tha~ it h~
been soM~wha~ of a ~arad~
There hs~ laway~ been a fo~ of
~ooper~lon--bu~ always up to a point.
Industry scia~ist~ WiMngly dl~ussed
with Dr. Hudson +,he be~t ~at~
Methods, ~l~y even suDpUed ~lgaxett~
tobacco f~om ~gmmer~i~l l~t~ for llse in
Dr. H~cL~o~'a¸ tes~. Bti~ ~hey ~lw~3
~nded to sneer at and dis~or t the r e~ul~s.
The exD~a~atlol: n~re, ~lld ~his is an
ol~il:lon I ~h~e With really others, I
b~l[eve, Js tb~t the tobacco lndu~tr:/
alw~s denied, and s~tlI de~Aes Dublir~,
thst smo~g J~ harmfu~ to heath.
Consid~r~ the lndu~ta~ effor~ th~
hav9 gotl~ k!lt~ l~king ~3"er clgare~,
We can conclu~ that their priv~e the.
Ing Is dlfferenk
In a S~ate ~eech on l~areh ~, 1969,
~nat~r l~l~,~ E. ~oss stared:
Aga[$L v~ ~zt only ~o~cI~de tha~ th~ ~lgs-
r~ lnd~l~tr y is not lIl~eTes~ed 1~ ~mpeting
am ~grLflden~ ~hat Dr Hudsc~ find-
lngs point ~h~ way to a new era of sate~
cig~rett~ enjoyment.
I b~lieve t~he Ho~Se will have t~ give
~eriou~ thoug~ to new ~ta~d~da for
~igare~te l~beling and ~dvertisln~
Obviously the existing law iaa bad
c~mpromise In that it dees not p~ot~
~he public, in D~tieul~r our youth, from
develol~lng l~rm~ul elga~tte h~bl~, and
It do~ not provide su~c~nt incar~t lye for
fre~ engerpri~ ~o explott ~ safer
~garett~.
FUI~hermore, the Federal Trade Com~
mission reg~lagio~ now do not c~lder
other rc~ognJzed h~mful lnwr~lien~
such as b~o(a)pyiene--which axa
lyresent in ~ig~etfe ~moke and ~re f~he
r~l ~llprit~ ~o the a~oker, o~ld there-
fore prohib~ ~ the d~veloper of a le~s l~m.
~:Edous ¢lgare~t~ to h: fact plah~ly tel1
~h~ smoking public of lk~ exis#ence ~d
th~ ~ 1~ IDdeed I~s haza~ous. 'Fhe~-
fore, there Is lJtt2e h:ccntLv8 ~o develop a
]e~$ ~ar dotLs el~a~tta. ~ ~helefo~ s~b-
m~t fl~ the public be info~ed.
It is mX feeling tha~ a s~fer c~gare~
~Jaould be promot~ extensively ~ as to
drive bad eig'~ret~ out of ~he m~rke~-
In Sm~m~ry, then, ~e ~£C wlllch a
long ~lme ago ~nl:OUnCed plans for ~11
L~depende~ lab~r~tozy, h~ #or ~ l~r ~c-
t~c~l pllr~oa~ ~llr~led the Io~t~uxe~0.~
of t~rs and nicotines over to the Amavi-
tobacco ~m]~anl~$ who are sL!ppos~d
to b~ under lnve~lg~lm~ ~l~e v~ious
gown~menK~I agencies In A~leul~
ln~re~t have been Dl~yu~ a kind of
~ramural league ~'sb~m of unl~roduc.
~ive r~search, oos~lng mlIl~on~ of ~x doIo
lars, wigho~ taklng pr~tden~ adv~e
of the maw scientific contnbut~r~ I)u~- ]~ ~cmbers v~ll Ds2don a i~rsonal
s[d~ o~ lh~ Oover~I]len~. :[~:e tobacco in- referen~ for ~ m~meD.~, I do ~1ot oVD..
side~ myself a prude as far m~ cigarette
smok~ M concerned, x imbibed in eiga-
ret+.es ~or a period in e~eess of ~0 years--
and I do not mezv. by that to reveal my
• g~---bu~ I ce~d ~moklllg ov~r ~ yt~tr~
ago, completvly voluntarily, and nobody
had to ]*u~ a slraU-and-erc~sbones or a
~oison w~raing o~ t~e l~acl~age to cause
me to stop smoking.
vma Eecently certificated, and I
thought I would bring along ~Ls phq~e
and ahare ~t with ~e House today. I
have here a beautiful certificate which
is narmally hang ou ~he wail of my
omen. I ivi~ read it so i~ will be L~ ~tuded
in the P~scon~:
~aving ~t~e~fu~l7 ~ed I~ m~ths.
atter br~kln~ ~he hab~ ~ brn~king ~ho
Ameri~ C~*uC¢~ ~oc~ety ~'Ty~v~ this c~r-
riflc~te of h~n~ ~a ~atnllel L DevL~e ~or
being a ~to~F dro~l~ ~d~ereb~ adylh~
yea~ of health~ life and aid~ag the 8c~ie~y
~n I~ uaceaaL~ basle ~o bring a~ ov~ to
tung ~ancer.
~l"anted ~ th~s ll~h da~" ~f ~v~ttl~r ~L 1955.
ia signed by the medical director
~nd the president of ~his asso¢~tion.
am quite proud to have a cer~L~leate
Item such a r~pected and formidable
groL~9 a~ ~he Anlerican Caueer Society.
bllt again the question Is wher~r we
leg~la~ively e~n SOlve the problc~t~ of the
American p~ople, whether we have b0 tell
them or ~a~e telling ~hem a~0ut a.
produc~
My per~na~ Dref~rcnce WOtl]d b~
hrW~ ~ver~ro11~ Cc~t~ U$~lg ~g~re~.t~.
and th~s elimina~e a great deal of an.
noyance and me53 without WhiCh I wDuld
gla~y ~lve. i arn L'I favor of the ~eglela~lon
befor~ the ~ot~e ~oday. I~ is not because
:( think tba~ It is D~r t~cularly good leffls~
lateen, but I am o~sed t9 r~J~t wlI1
l~l~pet~ if we fail to pass it.
Fresent law. part of which woul~ e~p£re
~t the end Of t2ds mo~th, ~rovid~ for a
warning on each package of cigarettes.
It also tells the regulatory a~cics ~o
keep their hand,s off adver~L~ for a 3-
y~x D exiod which now COnle~ to an end~
Not~ge h88 I)e~n ~er~ed ll])On Congress
and Industry and the Na~io~l ~ha~ ~WO
~glflatory ageucles; namely. ~he Federal
C~mtmlcati~a~a Commission and ~he
F~eral Trade Commlssiou, ~'~117 ~tend
to take s*.e~ which would effectivdy cud
all advertising of clgare~. Th~ bin
would tell them to stay out ~ the area for
an addi.d~nal ~ ~ears
One might very ~dy aak. l! he is like
me very unen~hu~a.~tic about cigarettes.
"Why not?" Go ahead axed ban adwr0~-
lng or make it Impractical--who cares?
The answer is that when faced ~th the
legal and pr aetical consequen~e~ of such
9~0!1 in th~ pr~ent clr ~lLro~an~es, ~t is
~lor~ there are ~ people who fee[
re emotional ~bou~ the SUbject that
~.helr suggesfions mak~ ~le pra~lc~
~ensa. They wo~ld ban all adver t~lng
Ogare~tes and feet t~a~ f1~ wcmld e]ma-
tnate cigaret~e ~noking alld a]~a keep
~henl out of the hands of o~tr young pec-
pl~ But in the real world It do#s no~
work ~llat way. Some a~.her ~ountrle~
have trlcd banning the ~lver¢l$[ng of
~..'lgRre~t~. fllld g'cle CO~Stl~t!ol~ ro~e
ra~her than dlrc.~ts~. On th~ ~ther
hand. h~re in America. ~'ith ~dis~n
Aveltlle gl~ ou~ bales of ~ ~or
~m~ivate~ ~d welL~t~i
for~ u~ the ~ indus-
~ main r~on ~ of ~ feel that
~ev~a is ~ ~ the pl~e~en~
~t, Let ~ ~e ~ ~hc u~ of clg-
~ Surg~ ~n~ au~ o~lers cl~
Let ~ ignore co~le~ly the omn~-
cla~. I~ j~t ~ not dgl~ ~ ~low
• rm ot the ~e~ ~ eff~t1~ely
~n the ~ve~i~eme~it of a p~du~t
wh~h ~t ~ ~e~l~e leg~l ~ m~ke and
~L
I msy ~ for a mm~t,
hand~ We are ~ e~d here
~J~g el~t le6dsla~i ~o b~n the ~e
of tl~ w~ch we have su~d~. It
~o~ ~e~n to be a ~:ery co~s~en~
~slUon.
t2~ bY ~eu~ herd liquor ~ z~t
~en advel~s~ on t~o~d~ion e~d r~0.
wel~e to be ~ched ~u~ c~a~tte~, I
would have no objection to it. ~Lthough
u~r ~v~ i~ ~e~Is~ e~ when
f~t of beer and wine In ~u~¢~nt
e~v~sing ~use I Wo~d have ~l~e
prince.
I ha~ tb be c~e wh0 ¢o~e~
neither hard l~or l~or beer. but ~ha~
i~ is to be the ~D11~hy of our
mar~e~pl~e that every vroduct whi~
~ b~ve harmf~ e~ec~ if ~mproper]y
or ll~p~do~fly ~ed mu~ be ~ ~e~g~
• nd the ~er~ spe~ifle~ there ~ a io~
i~ ~o w~h ~he r~ula~ age~ies
m~ e~ di~ ~h em~eJve~ Ce~eJldy ]~uor
e~y f~ would be ~ ~me c~ndlda~.
~It if y~ a~ ~oln~ to ~t te~k it by w~v
of e~Ive ~I~L,~ g b~ ~en we are ~e~ ~h~
honest if we allow It to be made freely
&vaflable. No more beer In b~l ~s
Where ~e ea~ headed ~ ~I t~o cle~.
~on~ ~e things that ~hoUld ~e~-
~il~er~ e~nd als~ in ~he ~ng
~r suea a mezketDl~e p~1o~o~
h~ looked in~ i~ k~w~ tha~ ~ey wreck
YOur ~eth ~f ~ed i~ large q~ntI~y. And
now ~he ~A s~ that ~r~ifl~ swe~t-
the~ J~t ~s d~ngero~, b~l~e~mg
would be ~ ~he li~t. Most dairy produ~
anlm~l ta~ would be subj~ to a
waraing. ~Jandy ce~ai~. Ne~rlF ~
h~hold t~ol de~i~1~ ~o cu~ or gr~d
~hln ~le le~ few i~ys we have
he~ sl~at the u~J~ll~d ~e~ of eI~c
CO~GY~ESSIONAL REGORD- HOUSB
gulte~m can ~abe h~ wit~ y~
Tha~ hardly ~ as a revelatl0o~, to
thyme of us who have ~ y~mg~egs,
Oan we ~low t~ese twanging mon-
~, t~ ~ sold wl~ov~ ~ at~flct~n~ wanz-
lng on the tv~mmvnt it.ll ~nd an~
advertisement p~o~ r&enl? I sty-
po~e we e/~uld justify pu~ting ~ wmming
on ~t~ "D~uger~ wee~-~g t~
g~leu~ ~ cause l~v~c ~eidents ~ud
ey~ ~r ain." You ~ust cabot tel1.
Ohv~o~ly the pre~nt legl~o~ I~ ~ot
intended ~o be ztmn~. ~ ~ Intended to
and does stop ~ome foolishne~ ,which
whole ~ne~ of s~ti~m~ s/~tlvity
ha~ be~ dlre~d ln~ t~e wrong chart-
H489t
va~ was dec~efl ~At~arly ~ ~ hok~-
ing W~ the ~ e~te0mpaa$~ general
areas of FCC ¢x~t4ul. As wa~ sam in ~hat
qy~ A~ wu f~t ~t paa~d In resp~
to a pev~ Federal Tra~ ¢2omZnm~t~n rule
~v~ch ~tttd have ~quire~, w~ml~s bomb. o~
~k~ ~nd In all ~v~ng.
•
Nothhl~ I~ the A~t in~cat~ ~h~t Co]~r~
~ypes of re~ulatio~ by other a~,ev ele~-~ucb
I~z t.hat it ~pe~lflo~l.v n~ml~ to foreclose
atl St~h teff~!ati~L ~ it mea~ ~o do ~yo
p~ted ~0 h&w ~d so dlre~y~-~p~lly
where it ~M ~tll to include ~ ~c~ e~t.
~t~ "P~e~mpt~r~~ ~ f~rbiddin~
d~iga&teC[ Wp¢~ CK regulatory wttor~
The pert~en~ Ianff~ge ~J~der "Prer
nob baus on advert~vg or meauhlgn~le~s ~I~ bfi! is found in ~ection 5(b) whle~
wazrdngs but more ~nd bettor edUCe- ~18:
tloft---y~ll it ~ro~ga~ds, If yo~choo~-- -$~ ~w£~t ~k.t~ug te ~o~o~ aUd
tO convince the t~er or Itzclpe~tle ~ h~ithshallbe~tnadver~dngcdffiaI
~O lay Off. It Ca~t work ~nd It ahould be ~tgaret~e~ ~he p~ of wbleh are l~be]ed
done. In conformity wlt~ uhe prov~ o~ *Jd~
SO I ~uppor~ tiffs le~S~on ~ ~means
of keeping t~ ~ea~r~ Ooveramen~ tu
~s own backy~'d. T~O~e who have
w~tched regul~ory ~en~e~ U~ unf-
Ired autbor~t~ WIH reaI~ ~he necce~
for It.
M~. ST&~K~t~. M~.¸ ~ X
y~|d 5 m/nute$ to t~e gentleman frmn
Teg~ (Mr. EC~T ), ~t member of the
cot~mtrAe~.
(Mr. EC/~ARDT ~J~ed and was
~ven verm~on ~ ~ ~ld extend
l~r. ECKHA~DT. /~r Wnairm~, I
~'~e to make clear ~h~ thia bill does
and wh~t it dov~ not do With ~speo~ to
the field ~ i~rette adverting. The
fan.age Of the bill in ~ regard is ex-
~t~ like tha~ 0~ the Federal C~gare~te
Labe~lug a~d AdVe~,v~g A~ ~f ~.9~
~Mch expir~ au July 1, 1969.
I~ doe.~ n6~ Hmtt the authority Of a
Govermnen~ to ban c~gare~te mdver~
en~rely. 1~ does not limi~ their ~u-
~h0rl~y to ~ a~'th~g ~ey e~u]d do be-
fore the pa~ge of I.he act except in the
~pecifl¢ fle~ds which ~he ac~ ~pec~fl0gl~y
~reempt~. Preemption¸ i~ p~ovlded in
only ~wo field~: First, in the mg~uuer of
laT~e~n~ ~he ~t¢l~age; and, ~ond,
~he conten~ of c~g~rette advert~g.
Thus ~he bill obvtougly do~ I~t pre-
empt the field v~ control of advert~lnff,
l~s !~mlng, l~ smoun~, whether or not
it m~y be couu~e~d by Du~l~ ~e~ce
D~ams rtmvL~ vou~ter ~.o its me~-
sage, or v/ho~er or no~ certain adver~-
One of tt~e ~tr e~ of adver t~ing con-
~r01 reserved to the FCC has a~rewiy
of Ap~ev~ for t~e D~t~ct of C~l~nab~a,
h~ld an ~'C t~ng valid thst ~tuired
r~d~ and television s~at~ns to 0evoke a
~fl~n~ amoont of broadcast ~,ime to
pre~nti~g ~he c~se ~tgah~t clRaret~e
~okL~g if they carry cigarette ~lver-
~lng. The cou~ ~pec~fle~l/y held tha~
the l~Jeral CIgare~te L~beHng an~l Ad-
wrt~L~g AC~ did not preempt th~s fie~d
Ae~
'Banz~f lnterpa'e~ ~ l~ag¢. ~r
e~us the reez~ f~ it~ a~ [oilo~:
~grt~ pa~ did not waut c~*r~te
ma~ac~a~ ~ by covJ~:i~r~ M-
~le c011~ then pro~eede~ #~ ~ty:.
uniform rcgul~t~a c~ br~e~c~teal~ de~
~gue~ ~ tnform ~o pt/~l~o w~ ~1~ e~l~ ~-
ed b~ ~he Federal Ct~re~te y.~belmg and
AtiVer~at ~ Ack
Certaiutv me same th~ng would be
~rve of ~ unifm~m regulation of br~ad.
c~ter~ by the FCC. ~ the ~ said.
~ue a~ wa~ n~t ~ an~l~ m~ ~
reaeh re~ttat~en by othez a~nei~ tha~
the PT~. ~de~ the ~ ~ ~ecifleslI~
~et~r~l t~ ~a the act ht ae~on ate I m
the "preemp~on~ ~tlcm. It f~lows a
forflol~ that this act did xlot exclude
t~r,y Mu~le tmifc~m regt~m of broadL
emgter~, L~e ~. ~ b~U cf 0igaxette ~d-
~@r~ug.
L'learlT, auch a total break k ~tl~in
the aut ~lty of the FCC unde~ the C~m-
~unicatlona ACt of 1934 by vl~ue of the
fact ~lmt the Oonlml~,to~l ha~ a mandate
to ~on~hier tl~ tmbl~ httere~ in grau~-
il~, re.whig, or modifying ]leense~ r,~
brmtdcs~ter~7 U~.C, 207-~09---~ud it
~apowerefl to pcom~tg~ ru~ and
regulations and pre~r~be ins~ructiv~.~
Snd ¢ondit4ons "a~ m~y be necessary" to
U,S.C. 3D3.
The ~mm~ion can cer t airily deCIare
wh~.t tt t~ u~ ~u *A~ public Int~r~ t ~',~e.
~be vlrwave~ tm ~ed to promote con-
sumotien of a e~mra~dit y that it believ~
beer~ al~wa by ~red/bl~ evidence r~
I~e sertously detrime~ltal to ~he public
he~d~h:
~V'~at~wr el~ 15 ~ay mean * • • the puh-
~'he Supreme Court ha~ held ~hat ~he
Federal Commu~c~tlons Oo~mnlssloxt t~
more tl~au a tramv policeman concerued
wl~,l the tecln~eal aspect~ of br oadcast~
and deny ~e Cohlmi~on ~cb authority. ~lg and that it neither exceeds ira !~w-
The rationale u!~n which ~he Ban~t~f ex~ under the statute nor t~eases
H 4892
She f~reb anlend'l~e.at by in{cresting it-
sell in general pro~am farmat ~d She
kinds of pro~mmls broadcast by li-
censee$---Re~ LIan J~roadc~tlna Co. v.
FCC tl~s. 2 and q%~, O~shb~ term
Ig68~lune 9. 1969); National ~/r~ad-
~asHnq Co. ~'. Un~e~ ~a~es, 319 U~8. 180
(1843),
Long befol~ tile accmnuLa~ion af evl-
d~ o~ ~he heal~ h~rd$ ol ~gar~
~lnokl~g became so conCluSive, she SU-
];*r ~me Co~ ~ec~ctt~d fl~t ~he danger
was stt~deo$ ~ justify a S~ L~W pro=
~Rb~t/ng cl~sxet~e advertf~ln~ or, bill-
b0ards, s~reet~ar ~grm, phe~rds, or o~her
obJecta or pla~es of disD]a~Packer C0f
~ora~i@~ v. Utah, 285 U,~, 105 (1932).
Though It could hardly be argued Glat
~he r~n~$n~en$ of file lS~lsge of a
pre~io~ law consh~ed by ~le cour~ to
he ~¢lfle ~nd IL~rro~ co~d be mow ~on-
~cter ~t br c~d ~u~ e~cont~sstu~ ~se
of its legisI~ttlye history, lnaced ther~ ia
no le~L~l~tiTe history that should ~esult
in such an ~]~er~l eoI~m~tLon. The re=
port of ~e Cou~ml[bee on she Public
~ea~t~ and C~ett~ ~mokto~ Act of
1969 re~zfforc~s the ec~lelu~i~n of ~lle
courts, that the preempr~on~ of lhe act
~nd of th~ biR are sl~z1110 and n~rr0w,
~alng t~ no~ t~o~t~d In the 1~em] OlSmret~
Label~ ~nd A~lver+~lng ~fi. ~ * •
~%uce ~ne ~1~1. ~ reported, 1~ bl the main
re~na~uent of e:d~ ng ~w, t d,-~ no~ ad.
~$~tf t~o ~he q~n og a bAl~ on clg-
~h'ette ad~r~&~ag on radio ~ ~I~vk~ozl.
It [a qul~e lmme~erial wheshe~ or t~o~
~he Chairman o~ the FCC, when queued
0n th~ nmtter, sin~d:
0ompIetln$ [t~ proposal rl~le mskL~ ~y re-
~n~t~a~t ~1~ the pr~el~t preem~on proyl.
The Chairman of the I~CC may decide
that he is ~'lrzec~uded" c4~her bY ]~w or
some policy of s~lf-restra~t. Oi course,
he cannot bh]d ~he L~rm~ssion, and he
does not s~mk ~ut herit ative~y a~ against
the e~bI~hed rlaITow ~n~erpret~Io~ Of
she ~mptlon provi~on by the coiners.
~Ude0d, if his c~ncll~on be a Iega] ~ne,
he is al~ tt~ cot~q~ot with sha interpr eta-
Mon of the committee Itself that a "ban
on cigarette ~dVertising IS 11o~ ~ce~eci"
hl l~e older RC~ snd L~e new ac~, "own.
tainhl~ Identical language, ~ISO "does not
$c~r e~ tt~et~ to the question ~ t~ beat ~n
cigal?tin advert~sing on radio ~ld ~cle-
'Ihe committee ~ppea~ ~ome~hat
~A~ophreute In the language ~caltained
~ t~ ~t~m of Da~e 4 ~ the top ~f
page 5 of the report where it is stated:
~lde from the ques~on~ of ~l~tl~ons/
~.nd ~tu~,7 I~W which ~ho two age~ci~'
p~po~d rllle$ l-z, is e, tlley a~ all ~l~mp~ioll
by th~ e~ncl~ ~f policya~aklu~ ~h re-
~u~ve pogcymake~ oP. th~ ~11blect m~%~r.
lnt e~on to o~lnue to (Io so,
I%o~ t~at ~he par~ph refers ~ the
intertt of CongTess resl~ctiug ~he law
sha~ eud~ J~fly I. 1969~ ~he Clga~etle
CONGRESSIONAL I~ECORD-- HOUSE
hi11 that h b~ore m he~, ~he Futile
t~eal£h C~ret~ ~oldng $c~ oi 1959. l~
MI sh~t ~s Jntended la the quoted peg'a-
~on to ~ the e~.~lusive ~]l~
~he 8t~Je~ of s~¢h '~ff~m~ent~' relating
~o smolm~ng ~n~ heelsh" which may be
printed on a,~kage at ~ ~ a
Cigarette adve~l~m~t, t~en She ~o-
~eIlt is ~gi~ect,
Per~al~ ~ is wh~t is ~t, but the
t'~ference ~ "~a ~,enc~,s*' ~ ln~&
There Wa~ on]~ o~le ~CF, She ~C,
~ttemptlng to outer this pol~uzal~
field in 196~ when the C)g~ett~ ~belh~g
~d Adve~l~g ACt W~ ~0~l~d. ~e
~ at~ t~ ~cune ~uthor-
lty to inee~ a warning in ~lve~stug at
that ~lme.
As we h~ve ~ld. the co~mLt~ee's eon-
strue~lc~ refers to this 1965 ac~, ~f l~
broad enough to ba~ the ~CC's pre~n~
ro~ttLce with r~pevb to banning aH ~-
vertex, then ft • c~n~rar~ to the
~atlov~|e in B~U~ha~ and a~ odc~ with
~uMy y~eld%
O~ cour~ the lm~gu~ was w~en
before ~be writer could hgve con~d~red
Red Lion Brosdea~l~g CO. v. ~ ~Nos.
2 and q£7> Ocinbez t~za X~BB, Jur~ 9,
1969, ~nd 1~ sl~inl~g 0ff~t on
Banzhaf.
FO~ ~nyolm eophtb~i~ed enou~sh to
kn~w how eom~ittso lepot~a are put to-
~e ~armgraph, ~ condor With all tile
res~ o£ the int~p~et~tiom co~tained in
~he ~po~% Is h~rd~y ~onvL~eing to e~b-
legislative inMo~.
oniy have effect wh~ Shere is new lah-
ore deaffng ~t~ the SubJt~ matter
whleh t~ ~dov~ed a~ed~st a ~ fa~-
~doI~ing old langue~e. ~ the 1~
were 'Sue~ to dO an~g ~o dxa-
lation by othe~ agencies" t4~an She FTC,
thai it mJ~hl~ ~'e~blF be e~P~t~l to
have ~ald SO dh~C~y, ms w$.~ ~it~ in B~-
hal. BUt here ~oh dramal~e ehan~e, If
I~ c~curced, ~a~lld h~ve t~ have been oc-
c~oned by no ehanl~ In l~n~e~e ~t edI.
La~ly, ]~gisIattve in.tory may no~ ~lt~r
sta~in~ry lar~age whlc~ Is clear ~ ~t~
~oae mncl need~ ~oKhing to ~ i~,
The [an~.t~ge I~ cl~r: It ~m~ly p~ewnta
m~V "~t~ment relying ~ emoking and
puin~e h~/~h" fro~ bOm~ "~ua'ed in
adver~sing o~ any ~r~, the pa~k.
ages of which are l~heled in ~onfo~mlty
Mr. DEXrIN~. Mr Chaixmml, I yield 1O
ml~u~ ~o ~ g~tleram~ from Oh o
(lW. HAP~A a~ked and w~ given
~3erm1~cn ~o revise and extelXd ~ re-
bate over smoking end he~l~ ~ always
been deeply emotional and dist~bingly
~omplex. Bu~ lately, t~e ~u~ l~ faking
on an A~Ce.L~.Wo~derlmud qtt~Ally', It is
each pa~lng d~y.
I de not know ii cigarettes ca~ dis.
June 17, 1969
can one f~Iain the debate on She 1leer
tod~yo
By a better thsn e-to-I margin, the ~
Lnter~tain ~nd P0relgn Coulmar ee Com-
ralt~ee ha~ reoor~l out a ~11 ~h~t would
prevaut the ref~latary agencl~ Item
~vexUng She ~a~aflttee's ju~iciion.
Yet opponents eg the ~ are asking the
House to stlentW surrander its preroga-
tive. 12 Cougres~ ~Rtls t~ ~ot I% will leglti-
mi~e a takeover by the ~ederal C~m-
munlc~tiolla c~ml~on--whieh ~olfld
bmu ~lgaret~e advertlslng--alld the Fed-
era/ Trade Co~mnis#on--wtdeh WoUld
force ~rett~ ~avertl~ng to hlcr~-
Rate t hemselve~. H these tl~mstified ac-
~oua were taken a~ins~ eal~ other in.
dustr~ or product, the attempt ~ould be
decisively rebuffed. Un/orvtmately iS
seem.~ ~a~ all is fair lnlove, war, and the
cigarette controversy.
In a~l lhe c~n~n let me r~tat to
solid fact that is often overlc~ked, i~
has not~-~ repeat not~ ~cienshleally
established tba~ cigarettes ~use lmug
caileer a~d oSh0r d~s~s~. ,l~lle c omml~ee
very plainly:
Ou ~he ~$ of rinse ]leqazin~ She (?,o~o.-
~altt~ con¢lude~ tha~ l~O~b~l~g ~eW h~s ~n
det~tned witil r~spec~ to the relaV~-
h~tt~h s~e lhs hearh~ l~ lg~4 ~d 196~.
The avgtlment~ pro end ~ozt With r~pecb t~
C}~I ~ t~e e~'ne ~ow ~ %1o~ though
~npported by a l~r~ f;~tt~lCel la~zo. ~e
~9~4 ~ of the ~urKeoa Oeaav~l 2t~vl~cry
f~ml~¢ter on ~klng ~ ~eal~h reL~n~
~he i~r~clFa[ ~ fo~ effol~ 2o r ~lllat~ the
]abel~n~ aI~l adverLl~D2g of ~gaf~:~.
~rl~ip~t ~ud~nt Of tile ~v~ory ~oln-
"aeal~h ~ C~ ~ut~tem~ lmrOrtance l~
the UUlt~ State~ to w~ra~ appropriate r~
19(1~, ~ngres~ bso "~tDDropriat@ re-
medial aeUon, "based on the sciea~ifie
evidence %~cb is ~he same ~ e.~ ~'ae~.
Despite ~ls, the committee hill culls for a
stronger label as a ~n~o~ to ~mti.
~ok~g force. 2t2Cld de2101te this ~llves~
~oa, autI~moking ze~l is tmsatisfic~L .~nd
~9 we m'e here dsha~ng how to Increase
the pun~e~t to be meted out to
le~ ~mdUC't which h~s no~ even been
proved gufl~
It is sn ironic cotameninz~ or* <m~
tim~ that the tes~imony of medic~l and
~c~t~lo exp~a who dl$gute r~e a~ieax-
ia buried by she pre~ Yet the sarae
k[nd of tesulmony sh~t~ quesf~ the
eclectic evidence against She use of
rner~u~ ~et~ headUn~, Appe~emtLv
Au~e~o~ ~re c~oeed ~Inde4
abou~ a legal prodtl~t and open n~e~
about anlllewal one.
:~ut be that as it may, I think the over-
issue here is au unwazrautvd e~-
for~ by Fedaral reguintozT egenele~ ~o
Stamp uDprec0d~Rt0d power and e~n~rol
wL~.h re~,tflcattaus ~t~1. A~ umn~a-
t~n of COngress responsibglty tf you
will. Obvtousi~ if these attempt~ a~ regR-
la~lon aye allowed to ~o ltuPA~lenged
and become effective, they wooId hsve am
tempL~ted by Congr~
]Keep in mJ~d tha~ the g~owing, sale,
I~bellng and Advertising Act, not the e~se. BUt I am convinced sh~$ eigareUms and manu~.~ture of
tobacco for c~.
i~en~ of She ~omm/t~ee respecting ~e ea~e c~/u~ion in Congr~ HO~ e~a re~ amd OShor ~ Is ~ a
legitlm~,
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