American Tobacco
Lucky Strike - Reggie Awards
Fields
- Litigation
- 10004026
- Type
- Delivery Slip/Buck Slip
- Log
- Request
- Attached
- to
- A
- Responsive
- Document
- to
- Recipient
- Smith-Re
- Characteristic
- Marginalia
- Copied
- Moore-Wj
- Date Loaded
- 23 Nov 1998
- Attachment
- 60131870
- Author
- Bogie-Jc
Document Images
JAME£ C. BO~IF
January 9, 1991
TO: R. E. smith
RE: Lucky Strike - Reggie Awards
This will serve as follow-up to our
discussion regarding Lucky Strike's
participation in the Reggie Awards.
Clarion will be submitting the Lucky Strike
Commemorative Green Pack offer print ad,
direct mail piece, and the promotional
inserts into the Reggie Awards contest. The
Reggie Award is sponsored by the Promotional
Marketing Association of America and awards
by category are presented for the most
e£fective sales promotion in a given year.
The strategy, execution and results of the
promotion are evaluated to determine the
best promotion for 1990.
Clarion was uncertain of the timing of the
final awards evaluation, but I'll keep you
posted as soon as I learn anything about our
chances of winning or when the awards will
be presented.
co: W. J. Moore I~ ~] ~{::~"
/15 ~ I
