American Tobacco
Lucky Strike Package Design Exploratory
Fields
- Litigation
- 10004026
- Type
- Delivery Slip/Buck Slip
- Log
- Request
- 93
- Recipient
- Moore-Wj
- Copied
- Smith-Re
- Date Loaded
- 23 Nov 1998
- Attachment
- 60131867
- Author
- Bogie-Jc
Document Images
JAMES C. BOGLE
November 2~ 1990
TO: W. J. Moore
RE: LUCKY STRIKE Package Design
Exploratory
Bill -
I think we h~ve nn opportunity to
more effectively compete with the
other brands targeting young adult
males by developing an integrated
family look with the LUCKY packages.
Please read the attached recommend-
ation when you get a chance. The
cost to conduct this exploratory has
also been significantly reduced. I'd
like to discuss this with you and
Dick at your earliest convenience.
Thanks,
JCB/fso
Attachment
co: R. E. Smith
/6
