American Tobacco
Annual Report 1969, American Brands Inc
Fields
- Litigation
- 10004026
- Type
- Report/Study
- Report
- Request
- 16,
- (Set
- 2)
- 1
- (Set
- Date Loaded
- 23 Nov 1998
- Attachment
- 60074392
- Brand
- Pall Mall
- Tareyton
- Lucky Strike
- Silva Thins
- Carlton
- Montclair
- Bull Durham
- Herbert Tareyton
- Half and Half
- Blue Boar
- Paladin Blackcherry
- Roi-Tan
- Antonio Y Cleopatra
- La Corona
- Bock
- Tipton
- Cabanas
- Tareyton
Document Images
~ball be contingently payable to him in annual installments after his employ~nent by the Company
terminates. Since
1960. when the Company's Profit-Sharing Plan was adopted, Article XII has peovided that the deferred
portion 0£ a
participant's incentive compensation for any year be reduced by the mount credited to him under the
Profit-flharing
Plan for the same year.
Frona time to thne ~¢ianagexnent has considered various snggestiol~s for iaerea~thg the
attractiveness of the islcenffve
compeu*afion program under Article XII to participants and prospective participator and enhancing
its value to the
Company wlthoul, however, changing the basic formula fixing the amount to become available for
allotment each year.
Since the Annual Meeting of stockholdera in 1969 at which certain proposals of that nature were
approved, the Tax
fleform Act of 1969 has become law, with significant impaet on deferred compensation in general.
That evenb together
will1 the effect of continuing inflasion, has impaired the desirability of the deferred portion of
Article XII incentive
compen~atioln In order to maintain the value of the incentive program of the Company, the Board
therefore believes
that Section 4 of Article XII (the text of which is included in Exhibit A to this proxy statement)
should now he
amended to provlde that the d~ferred portion of allotments for years afteJr 1969 he made
eoi,tinsentiy payabis on
December 15 of the year in which the allotment is made~ instead of in annual installments beginning
after retirement
or other termination of empinyment~
The 1960 amendment providing lbat the deferred per tioi~ of ~a allotment for any year be reduced
by the participant's
t~rofit.sharlng credit for the same year b~.s proved inequitabla in operation. For some participants
it has meant reducing
the incentive compensation otherwise payable to them by 50% because the profit-sharing offset bar
equaled or exceeded
the deferred portion of their allotments. For others, it luas meant reducing their incentive
compensation by a profit
hare they would not in fact receive because their employment termthated before their profit-sharlng
credil~ became
fultv "v~ted." For all eBgible pealiclpants, the peoth-sharing offset has diluted discretionary
awards under Artiale Xll
arallo that extent diminished the value of the Company's incentive eompensaBon program. Tbe Board
believes that this
d~ficiency should be overcome by amending Article XII to eliminate the offset provJsinn hy deletin5
fieesiou fi (the
lext of which is incthded in Exhibit A to this proxy statement). If that provision had not been in
effect in 1969, the
deferred contingent portion of incentive compensation accrued for a]i employees participating under
Article XII
~,,~uld have been increased by gg89,g24, ol which $202,288 would have been for directors and
ol/~cers.
In accordance with the amendatory provisions of the Article, other amendments to Article XII
mar be made by
ihe board o~ Directur~ atrnm time to llme without stockholder aetlon~ provided that no amendment may
be made by the
[h~ard cbenglng the basic formula so as to increase the amount made available for aIlotment under
the Article each year.
RESOLUTION CONSTITUTING PROPOSAL 4
Tbe proposed resolution oonslisuting Proposal 4 is as inflows:
R£SOLVED, that Article XI[ of the By-Laws as now in effect he amended (1) with rezp~t to
paragraph (B)
ot Section 4 thereof by:
(a) inserting therein a new subdivision (i) reading as follows:
'~(i) With re~pect to abutments for any year after 1969~ on the fil~eenth day of
December next follow-
ing the close of the year for which the allotment was made. suhiect Io llte condition that
prior to such
fifteenth day of December the participant shall not, without the express approval o{ the
Board of Director a,
have accepted employment with. or rendered personal service to, a competitor as definell in
subdivision (iv)
of this para~aph (B).:'
(b) renmnberthg the remainin5 subdivisinns thereof as subdivisions (il), (iil) and (iv)
and nmking
appropriate changes in cross-references thereto; and
(e) flntitlng the applicability of the r~nurnbered subdivisions (if} thereof and (iii)
I~ allotment* made
for 1969 and prior years.
and (2) by deleting Section g in its eatlrety~ deisting all references to Seetiun 8 in othPr
Sections of Article XIl
and renumheling tile present Section 9 as fleetion g.
The affirmative vote of a ma]orlty of the voles cast by the holders o~ Common Stuck voting
thereon is necessary
f ,r tb~adeption of ProposaI 4.
Tde Management recornmendz tha~ you vote FOR Proposal 4.
9

Proposal 5
RESOLUTION" ON STOCK OPTIONS PROPOSED BY FOUR STOCKHOLDERS
The Corapany i5 informed that Lewis I). GiLbert, a record holder of 820 shares of Common Stock~
wht~ address
is 1165 Park Avenue, ~N¢~ York, N. Y. 10028, and/or John J. Gilbert, a record helder of 830 shares
of CQmmon Stock.
of the sam~ address, and representing an addltlonal family interes~ of 971 shares, aa~i,/or John
Carapbeil ~lenr!,
record holder ot 1.600 sheres of Co~lmon Stock, whose address is 5 East 93rd S~reet, _N~w York. N. Y
10028, and/or
David Brown, a record holder Qf 6 shares of Comrao~ Sto~k, whose address is 1901 8¢th ~tr¢~t,
Brooklyn, ,'~. y,, inten~l
to ~troduce at the Annual Meeting the following resolution (designated hereln as Propc~al 5)!
"R~SOLVED: That the stockhelders of American Brands~ Inc., a~emll~,ad in annual meeting in person
and b~'
proxy, hereby request that any ~ew stock option plans be made subject to the fo]/~ing ~ovisior~:
(a) That share~ to b~ optlonad ~ill be optio~ad in ye~[y installments as nearly equal a~
p~ible, and tha~
th~ rigl~t to purchase shares in each instalment will not be sumulati~e a~ will expire to
the extent not
ex~rci*ed during the a oplicak]e installment period!
(b) Tha~ the ag~eg~te purchase price of the shares cowrad by an option may not exceed in the
aggre~,ale
].50% of art ind~vldual'~ ann~a~ cash compensation:
(el No options will he ~ranted in any year to exo~utives who are within 18 m~ntl~ ot their
automatic retire.
ment da~e on ,Ma ~'ch 31 of such yea~:
(dl It shall be a negative factor in ~e~anting new c~ptions if an optionee has sold optio~lad
stock to pay oil ~t
]o0~, e~ak]Jn~ Ih~ opiionee to p~ck up new opfi~a.~."
The p~oposers of the res~lutlon here furnished ~he ~ollolring state~en~ ~ettin~, forth the
rea~on~ ad~cad by thera
in supp~rl of their proposal:
"Las~ year 10,500 owners of 1,52~4~7 sheres voted i~l favor of our similar resolution. Please
r~member, ~ a~
executive car~ be lu~ed 1"O a company ~rith ~toak-optio~xs, he c~ be lured AWAY ~'it}~ blg~,er
opti~ elsewhere.
if you agree~ please ~a~rkyour p~oxy FOR this resolution; otherwise it is automatically cast
against it."
Some o[ th~ ma~te~s referl'ecl to i~ the p~opo~ed re~olutien have~ in fa~l~ been taken into
co~ideralion by the
~oard of Directol.~ L~ its grantir~g of opt~on~ under the presell St~ck Option P an~ and undou]~
edly wil be fa~to~ that
~ill ~r on th~ B~ard'~ con~der~io~ ~ the f~tu~. Ho~'~e~, ~ ~he Bo~ad's ~i~on ~t is ~ot ~se t~ ~poso
~xad
~trictions on the me~hed of operation of a stock optlon plan such as those proposed by thi~
resolution. In some
~a~, the limitation set forth ralght de~ract from the incentive value o~ the option and hinder the
Management in it~
~i~orts to ~e~ure a~d retain key ~mpl~ye~ of outstandln~ a~ility. Compethion for expcrlencad per~ous
has in~rea~ed
rapidly and the ~oard helleves that the granting of opti~n~ u~lder the Plan ~trengthen~ the Comp~y'a
abili~y to hold
~ presen t key Fersonr~ a~d ~ttr~ct .~ ~'~.o~yees o~ ~ts~nd~ng ttb~/ty.
The Compa~,~s stock optlott pr%o~am has heert carefuI~y designed so as ~o benefit the C~mpa~y
by encoar~gln~
key erapIoyee~ ~ acquire a proprie~a~ interest in the Com.oany's future~ wi~h provlsion~ ~ the
p~eser~t Stock OptlOrl
Plan that ade~ate~y safeguard ~toakholder interests. Additional restrictions such as those proposed,
¢ou[d~ ~a ind~vlc~ual
ca~es~ work ag~i~ that purpose.
The ~oard c~f Directors, through its knowledge o~ Management per~0rraance, i~ ~n the best
pos~llon to alIocat~
stock options so as t~ obtain the greatest a~lvanta~e to lhe Company and it~ subsidiaries, and it
should not be hindcrad
by any ~ch rigid limltations. Acc~rdL~,ly, the re~olutlo~ ~hould be ~ajeclcd as not in the be~t
~nteres~s of ~h~
Company and it~ stockhelders~ A similar resQlu~ion was ~,ve~whelmlngly ~ejectad by th~ stockholders
at the 1~8
A~nll~l ?,~eetin~ ~he~ mor~ tha~ 92~ of he vo es ~'e~e ea~ ag~ ~ t~ au~l ~ n 19~9 whe~ ~ppr~matel~
921 ~
of the wtes wer~ cast again~ it.
The a~rma~i~re vote o~ a ~aiorit~' of the votes cast by the holders ~f Common Steak votln~
th~re~n WO~lld he
nece~ary for the adoption of Proposal 5.
The Manager~ent re¢o~m~n~ ~hal yo~ v~le ~GAINST Proposa~ 5.
10

Proposal 6
RESOLUTIO.NT FOR CI.~fULAT'IVE VOTING PROPOSED BY FOUR STOCKttOLDERS
The Company is ~ormed that the fou~ s~ockhelders who~ name~ addresses and r~ord heldi~ are set
for~
above with respect to Proposal S, intend fo introduce al the Atmual Meetin~ the fo|lowing re~0]utfon
(designated
he~e~ as Proposal 6) :
"RESOLVEV~ ~i~at t~ stoclcholders o~ American Brands~ Inc, assembled i~ anJlual meeting ~n person
and by
proxy, heral~y request that the Board o[ I)irectors take the steps necessary to provide for
e]ect~0ns of di~'ector~ ~y
curaulatlv~ votln~, which mean~ each ~to~khelder shall be entitled to a~ ma~y vote~ a~ shatl e~al
the number ot
v~e~ whlcl~ h~ would he enlitled to ¢a~t for the ~lectfon o~ di~e~tor~ with re~pect to hi~ ~here~
of ~to~k r~ult~plle~
by the number ~ dlrectors 1o he elected, an~ he may ~a~t all of such vote~ fo~ a aln~le ~andldatc
~r any two o~
more o~ thera a~ he may ~ee fit."
T~ ~ropo~r~ of the re~olutio~t have furnished the ~l[o~vi~ statem~:xt ~ettin~ forth the ~eason~
advanced by tivem
in 5~pp~rt o~ thalr proposal:
~C~mulati~'~ votin~ perralt~ rai~orlty ~herehel~er~ to have representation on th~ ~oa~d of
Directors. V/i~en
cumulative votin~ ~s r~ot permitted, the ho]ders o:~ a majority o~ the shares may elect al[ of
the directo~, in which
event the remoJnlz~ ~harehe]d~r~ may ~o~ eject any dJrec~or~. T~e a~e~dn~ent l~o~Jd pernlit a
person o~¸ a ~roup
o~ pe~on~ ~o~ing a ejgnifica~t block o~ she~es to hav~ represe~tatfon on the ~oard o~ ]blrector~.
Witheu~
curnu[at~v~ votln~ such a block might ~c u~a~le to ha~e any repre~ent~i~n on the Bo~rd~ ~al~ich
is the poli~y
nl~.kiug body o~ th~ Company--Ga:nbl~s mana~raent 1968 proxy ~tat~ment."
In the vlew o~ the Mana~emeaI, the function o~ a board o~ directors is to a~mlnister the
al~alrs o~ a co~po~atfon
~or the ~ene~t o~ al[ ~t~ ~t0ckholders. The ~a~a~emezt he]~eve~ that a dlrec~r ele¢Ied by a minority
through cumu~a-
tlve votfo~ migi~t real ~ound to act in what he conej~[er~ the iItt~rests of the minority even
rhenish ~uch action might
not he in the he~t intere~ of the corporation and the stockholders a~ a whole. It bej~eves that ~he
pre~n~ method
of e[ectfo~ directors, which i~ t]qe corpora~ equlvai~alt of majority ~ule~ he~ worked ~ucces~ulLy
a~ld ~hould not he
9~.8% o~ the "/ores were ~a~t a~afo~t ~t on e~ch occaslcn.
The al~rmative vote ~f a majority o~ ~he votes ca~t by t~ hoI~er~ o~ Common Sto¢~ vot~n~
thereon wou[J, be
necessary for t~ ado~ifo~ of Proposal 6.
MISCELL,LNEOUS
Promptly a~ter lhe ~nua[ Mcetfo~ ~tock~olders wiU be ~aailcd a return po~card on which they
will he able to
fodlcate their d~ir~ t~ receive a cvpy o~ the ~umrnary o£ the ~e~ejn~.
The e~pen~ o~ the solicitation o~ proxle~ ~or t~s meeejn~1 inaludi~ th~ cost of n1~il~n~, will
he he~nc by th~
Colnpany, In addltlon to n~aili~ ~o~ie~ o~ thi~ material to s~ckholder~, the Coropa~y ~[ rc~e~t
~er~o~ ~ho hol~
~tock ~ ~te~r r~am~ or c~tody or in the name~ o~ r~om~nve~ ~or ot~er~, to ~orward copies o~ ~uch
ir~aterial to t]~o~
persons for whera they ho1~ stock ~ the Company and to ~equ~ au~ority ~or the execushm o~ the
proxle~ To t~e
ext~nt r~ecessary ~i o~'der to a~sur~ ~clcnt r~]~re~tatfon at the meeting, o~ce~ and ~ome re~lal"
~rnp1oy~e~ o~ t]~
Compm~y wil[ r~quest the r~tur~ ol p~o~i~ by talephon~, tal~ram or i~ person. The amount ~f th~
e~pe~se to he
b~rne by the Coropany ~ill depend upon th~ volume ol sh~re~ repre~nted by the prox~e~ ~¢~ve~ ~ t~
re~pons~
to the ~ol~ce v~ Mevtln~. ]~ pr~xie~ are not ~elved promptly, it may be necessary for the Company to
send te]egraphlc
~ohe~tation to thes~ ~tock~h/er~ whe heve not ~e~ponded.
S~ockhe~der~ who do no~ ~tend to he pre~en~ at the m~tfo~ a~ urged to s~n~l fo thclr proxies
~i~hout dalai'.
Prompt re~po~se is helpfoL and your ~oop~ratfon will he opprealated.
~ar~It 2, 1970.
tl

EXHIBIT A
ARTICLE XII OF THE BY-LAWS
Sections 4 and 8 as now in effect
SECTION 4. (A) Payment to the Chairman of the Board and Chief Executive Officer and the
President and
Chief Operating O~cer of the amounts payable to them under SecTion lIBt hereof, and to each of the
alfott~es ~[
the _Management Group of the amount of his totaI allotment under Sections 2i B I, 21C ~ and 21 D J
hereof, with respect
to any year shall be made one.halt in cash as ~on as practicable and tde balance (~ubiecl to Scction
8 hercot~
on a deferred hasis as herelnaft~r ]provided.
(B) All deferred amounts payable ~o alI persons hereunder, s~ch per~on~ being hereinaiter
referred to a~ L'parti~
pants," shall be payable (subje~ to the conditions set forth ht this paragraph iB! and to paragraph
(CI oi thi~
Section) in cash as foIlows:
/~) With ~pect to albltment~ made to any participant who on January ]. 1970 was bl the
en~ph~ td
the Company, in three equal annual deferrcd installments, one such insLlllment 1o be paid ~n the
nexl io[lowing
~fdl husine~5 day of the January which i~ at least n~nety days after the da~ whelL the
participant's elnph~ynlellt
by the Company terr~inates, and annually thereafter and subject Io the condition that prior to
the fifteenth day
~f December. 1970 the participant .~hall nc~t, without the express approval of the Board of
B~rcctor~. have accepted
employment with, or rendered ~ervlce to, a eorapetit~,r as defined in ~uhdivislon (ii~) of this
paragraph !B).
qii~ With re~pe~t t~ a]lotrr~en~s made to any participant who on January 1. 1970 was ilo~ ~n
the c~ttploy
cd the Company, in ten equa~ annt~a] deferred th~allrnents, one ~u~h ill~tallment to he paid on
the tilth buslnes3
dev i~ January in each ¢i the ten yc~rs following the close ~i the ~ar il~ which the part~pant's
c~pieyrncnt
by the Company terminates, each such instaihnent being subject to the condition that, prior to
the expiration o~
f~ur full calendar years after the participant's employment by the Cempany tern~inatcs~ the
participant shah not.
wilh~ut the ~Xllress approval ~f the. Board o[ Director~, havre aceeptad employment wlth~ or
rendered p~r~onal
s~vi~c to~ a competitor as defined in sttbdivi~fon (Jill of this paragraph (B).
Idil As used here~n, a %ompedtor" shall mean a~ty corporation or other entity engaged i~ a~y
a~Bvi~
w~i,~l~ at the tin/c the applicable aUohnent was made, was compcBBve with lhe business of ~he
Company and
"the husin~ of the Company" at the time of allotment shall mean the types of business carried on
by the
Company and its sub~dlsrlc~ wbl¢it are deemed by th~ Board of Director~ t~ have been the
principal types
at tha~ time.
(C~ Suhie~t t~ Section 3 hel~oi, no such instal]men~ may be transferred by any participant in
any nlanner
what_~oever, ineludin~ transfer by operation oi law. If any participant is, in the opinion o~ the
Board of Directors,
ineapahl~ of handlln~ hi~ a~airs~ or makt~ ,3r sufblrs any attempted transfer, whether ~-uluntary
o~" invo~nta~'y, of
any ~ueh in~tallm~t~t, thett ~Tt the di~cretlen of the Board of ])ireetor~ payment thereof t~ ~ucB
participant shall cease
and paymenls ma) Be made ~lr applled 1~ or for the benefi~ of ~:ch participant or his spouse,
children, or othe3"
de]pendents, or any of them. ~n such manner and in ~ublt proportion a~ the Board of Directors shaB
from time to time
c]¢e~t p~oper, subject, howe~cr, to the other ]provi~ion~ hereoi.
(D) Any portion of a~¸ allotment which terminates by reaso~ of no~compliance with its
conditbl~s shall revert
to the Company.
SECTI03 8. Afler the amounts alloltable under Sections I(B), 2(B), 2{C) and 2(D) hereof with
respect to
al~y year have })eer~ determined ior all ilarticipant~ wlth~at reference t~ this Section, the amoun~
that, hut for this
Section, would be payable pursuant t~ subparagraph ~2i of Section 4(A) hereof to each partlcipa~t
for ~,~ch ye~tr
~all he r~ducec] hy a ~uln equal to the am~a~t app~rhioned to such participant for ~x~h year under
lee Profi~harlng
PIan of American Bra~ds, Inc.
12

American Brands, Inc., Annual Report 1969
Financial highlights <,o.,o..~.,,o,,o,, ....... ~,,,,. ....... ,,~ 1999 1968
Per common share
Net income
Without dilution ............... $3.55
$3.33
Fully diluted ................ 3.56 3,32
Dividends ................. 2.00 1.675
Net sales ..................
$2,661,478
income beforetaxes onincome end minority interest . . 235,926
Net income ................. 98,501
Dividends , I ..............
64,040
Current assets, December 31 ...........
1,109,237
Current liabilities, December 31 .......... 306,178
' Working capital, December 31 .......... 803,059
$1,897,852
205,612
92,911
50,931
1,131,059
342,523
786,536
Number of Common stockholders, December 31 ..... 136,798
145,392
Average number of shares outstanding during the year . 27,003,367 27,513,986
Operating results by product line c,. m,r.on~)
Net sales
1969 1968
Amount % Amount %
Operating income'`'
1969 1968
Amount % Amount %
Tobacco products
Domestic $1,066.9 40.1 $1,115.7
International 1,069.0 40.2 358.8
Distilled beverages 136.4 6.1 126.5
Food products 354.6 13.6 289.1
Other 50.3 1.9 22.9
Deduct
intracompany sales (16.7) (.6) (15.1)
$172.8 66.2 $167.1 74.6
50.7 19.1 27.7 12.4
19.0 7.2 16.6 7.4
16.7 6.3 9.8 4.4
5.7 2.2 2.9 1.2
68.6
18,9
6.7
15.2
1.2
(.s) ',
Total $2,661.5 100.0 $1,897.9 100.0 $264.9 100.0 $224.1 109.0
1
") Earnings before interest, other income and expense ilia T/3 Sr taxes 3lid minority inlerest.

Robert B, Walker
Chairman of the Board
and Chief Executive Officer
To our stockholders
On behalf of the Board of Directors, we are
pleased to report that American Brands, Inc.,
achieved record sales of $2,661,478,000 and
record income of $98,501,000. Each of our
six subsidiaries and divisions showed a profit
increase in 1969, with operating profits of
American Tobac6o, Beam, American Cigar
and Dutfy-Mott reaching all-time peaks.
Sales and operating profits by product line
are shown on page 1. Nontobacco sales for
the year increased to $525,599,000 and
represented 20% of 1he Company's business.
Of the Company's domestic sales, 32%
is nontobaeco.
Net income per Common share advanced to
$3.68, up 8% from f968. The quarterly
Common stock dividend was increased in
January 1969 from 47.5 to 50 cents, a yearly
rate of $2.00 per Common share. In January
1970, the dividend was raised to 52.5 cents
quarterly, an annual rate of $2.10 per share.
The dividend to Common stockholders has
been increased six times or 40% since 1963.
While consumer demand for nonfilter
cigarettes continued to slacken in 1969,
American Tobacco increased its volume of
filter cigarette business. The market for 100
millimeter brands, pioneered by Pail Mall Gold
in 1964, was identified by one independent
report as the "fastest-growing area of the
industry, representing armost 16% of the total

market, against 13% in 1988." Ame#ean
Tobacco has six 100 ram. brands in this field.
Gallaher Limited, second largest tobacco
company in the United Kingdom, which is
67% owned by American Brands, Inc.,
increased its filter volume and enlarged its
share of the cigarette market.
James B. Beam Disgfling CO. manufac-
tures and markets Jim Beam Kentucky
Straight Bourbon Whiskey, the world's
top-selling Bogrbon. Beam sales and profits
continued to ir~crease.
Sunshine Biscuits, Inc. increased sales and
profits, introduced a variety of new products,
and redesigned many of RS packages.
American Cigar, the nation's third largest
cigar manufacturer, markets a broad range of
cigars including Roi-Tan,:the largest-setling
cigar in the 10 cent price class. While dollar
sales of cigars were about even with 1968,
profits increased 14%.
Duffy-Mott Company, Inc. increased operating
income 31% on a sales increase of 11%.
Lord Mott's Clamato cocktail in its first year
of national distribution sold well.
Several executive changes were announced
in 1969: Robert B. Walker was elected
Chairman and Chief Executive Officer of
American Brands, Inc., and of The American
Tobacco Company. Robert K. Helmann
became President and Chief Operating Officer
of American Brands and of American Tobacco.
Cyril F. Hetsko became Senior Vice President
and General Counsel of American Brands.
George J. Schramm became Vice President
and Control;er of American Brands, and
Charles A. Mehos, Vice President and
Treasurer of American Brands. Horst G. Den k
became President of Sunshine Biscuits and a
Director of American Brands. Mark R. Norman,
a well-known business and financial executive
in the United Kingdom, and also Chairman of
Gallaher Limited, was elected a Director of
American Brands.
We are dedicated to enhancing the
stockholders' investment through internally
generated growth and through further
diversification. The pages that follow present
the operations of our six principal divisions
and subsidiaries, and our Financial Review.
Robert B. Walker
Chairman of the Board
and Chief B×eeutlve Officer
Robert K HeFmann
President and Chief Opecating Officer
February 17, 1970

Robert K. Heimann
President and Chief Operallng Officer
The American Tobacco Company
American Tobacco's operating income
reached a record high of $175,392,000 in 1969.
This figure includes income from cigarettes
and smoking tobacco, domestic and export.
Operating income has increased by
$31,166,000 in the last five years,
American TobaCco's major cigarette brands
are Pall Mail, Tareyton, Lucky Strike, Silva
Thins and Carlton. These brand names include
a variety of styles, including regular, king
size, filter king and 100 millimeter filter.
American's filter volume increased in 1969.
Tolai sales of its filter cigarettes on the
domestic market were $370,882,000, a new
high, and $21,744,000 over 1968.
Pall Mall, Tareyton and Lucky Strike were
among the top ten cigarette brands for 1969,
Pall Mall Gold 100"s achieved a sales increase
of more than 11%. Ta[eyton, with the
activated charcoal filter, is the largest-selling
of all charcoal filter cigarettes. Silva Thins,
our newest 100 ram. brand, nearly doubled its
volume in 1969. Carlton, the first cigarette to
print "tar" and n~cotine results on the label,
posted a substantial gain, The Division's
nonfilter cigarette volume continued down in
line with the industry-wide trend.
In the interest of greater manufacturing
efficiency, American Tobacco's 60-year-old
Louisville. Kentucky, cigarette factory and fear
stemmery were phased out early in 1970.

Ifyeu ~ pet~
~ hmte a ~t~er ciga~lle.
Leaf tobacco prices and manufacturing costs
continue to rise. In 1989 the average market
price per pound for flue-cured tobacco was
72.2 cents, compared to 66.6 cents per pound
in 1968. The average price per pound of Bu rley
leaf for the current crop through 1969 was
89.7 cents, compared to 74.1 cents in 1968.
Average prices do not reflect the Division's
actual leaf costs since most of our purchases
' areinhigh-quaety, higherpricecategories.
In 1969, prices of our cigarettes were
increased 35 cents per thousand.
Export sales of cigarettes declined in 1969 for
the industry and for American Tobacco, largely
as a result of decreased requirements for
armed services personnel overseas.
Again in 1969 American Tobacco's advertising
agencies operated on the incentive fee system.
In the last five years savings from this system
have totaled $10,407,000.
American Tobacco's national sales force was
strengthened in number and coverage of retail
outlets in 1969. These men played a vital part
in achieving increased sales for the filter
cigarette line.
In addition to the federal excise tax of 8 cents
per pack, the states levy cigarette taxes
ranging from 2 to 18 cents per package, The
average state tax per package is 10 cents.
In February 1970 Congress was still deliber-
ating legislation that would make changes
in cigarette labeling and advertising. Legisla-
tion may result in a change in the caution
notice on each cigarette package and cigarette
advertising on television and radio may be
prohibited beginning January 1, 1971. Many
reputable scientists dispute the widely-
propagandized anticigarette theory, American
Tobacco will continue to support objective
scientific research in the field of smoking and
health through The Council for Tobacco
Research-U.S.A., which spent $16,000,000 on
such research from 1954 through 1969.
An even greater sum has been spent by the
industry in direct grants for independent
studies in the health field.
Operating profit from pipe tobaccos was about
equal to the 1968 figure. Half and Haft, the
Division's leading smoking tobacco, remains
one of the largest-selling brands in the United
States; dollar sales were about the same as
in 1968, Paladin Blackcherry continued to
gain. The Division is testing other pipe
tobaccos as possible candidates for
national distribution.
American Tobacco's primary sales objective
in 1970 is to continue to increase its filter
cigarette volume, in recent years this has
been accomplished by new product
innovation, aggressive marketing and
adherence to our traditional policy, "Quality
of product is essential to continuing success."

MarkR. Norman
Chairman
Gallaher Limited
In September 1986 American Brands
increased its holdings to 67% of Ganaher's
Ordinary stock. Galiaher, second largest
tobacco manufacturer in the United Kingdom,
increased both sales and income in 1969.
Sales were $1,073,826,060, up 10% ; net
income was u p 6% to $24,220,090. Of this
figure, $15,663,009.is reflected in American
Brands' results and the remainder, or "minority
interest" of other stockholders, is not.
For 1969 Galraher Common dividends were
declared equal to 18% of the stated value of
Ordinary shares, an increase over the 16%
paid out of 1999 earnings.
Cigarette sales in the United Kingdom were
estimated to be up 2% for 1969 over 1968.
During the same period, Galraher's U.K.
cigarette sales increased by more than 3%.
While the industry's filter tipped sales
increased 9%, Gallaher's filter sales grew by
16%. Plain or nonfilter cigarettes continued
to decline in the British market.
In 1969 Gallaher successfully introduced
three new filter cigarette brands--Albany,
Sovereign and Gold Bond. Albany was
introduced nationally in February and by the
end of the year had won more than 1% of the
total cigarette market In April Sovereign, a
couponed entry, followed and by year-end
represented more than 4% of the total market.
